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Anything worth fighting for in life should scare you. What you do with that fear can make or break you. Josh and Ryan discuss their own fears and what drives them.

The breakfast occasion has been largely untouched in sports nutrition, when will someone take it on? Josh and Ryan discuss the possibilities.

Cosmopolitan Magazine released several magazine covers featuring an oversized woman with the headline, "This Is Healthy!" Josh and Ryan discuss how businesses can start to use this message in their strategies.

E-Sports is the topic of conversation once again as the duo discuss where the industry goes.

Josh and Ryan go over a list of categories, winners and losers of 2020.

Who doesn't think about manufacturing their own stuff? We dive into the good, the bad and well, the indifferent/ugly of self-manufacturing.

The RTD category consists of protein and energy, then everyone else. Josh and Ryan pick which lane they would play in and why.

Josh and Ryan invite guests over for Thanksgiving and explain why. They also discuss what they are thankful for.

Mark Samuel, IWON Organics CEO, joins the show to discuss his journey in entrepreneurship and how he was able to use 20 years of experience to get to where he is today.

Once upon a time CBD was the "next big thing." Is that still the case? With a play on your physical appearance, it sure looks like NutriCosmetics could be the new "next big thing." The boys discuss.

What if we get a 2nd round of COVID shutdowns...will you survive? Josh and Ryan look at the recent UK announcement of shutdowns and if we are prepared in the USA.

What do you think of retail stores like Walmart? Does it make a brand "uncool" to be on their shelves? Josh and Ryan break down their thoughts on big retail and the sports nutrition world.

Josh and Ryan take a trip down memory lane and talk about their favorite supplements...ever.

Our 1st Amendment is the Freedom of Speech, but do some CEOs take it too far an alienate their customer base during election time? When is it OK to be political?

Shopping holidays in the form of Amazon Prime Day, Black Friday and Cyber Monday are experiences that consumers love to partake in. As a brand, are you ready? 

Energy. Protein. What is the next functional food or beverage trend? It may not be a stand-alone trend you are expecting.

Plant-based and flexitarian lifestyles are showing no signs of letting up. If you're a sports nutrition brand now is the time to act, but act with wits. 

We typically hear of American brands being in high demand across the pond, but what about foreign brands here domestically? Are they in high demand? No and here's why.

What opportunities exist for brands in a post-covid world? Many. Josh and Ryan dive into several different opportunities brands should consider.

HSA to cover dietary supplements? Subsidized healthy food? These are all things Josh and Ryan discuss on this episode of the podcast.

Mirror was acquired by Lulu Lemon for $500 million, what will be the next crazy acquisition? Josh and Ryan discuss the crazy world we live in.

Our first guest, RedCon1 CEO Aaron Singerman, discusses how he was able to build the fastest growing supplement company in history.

Racial equality, or the lack thereof, is apparent everywhere including the sports nutrition industry. The team discusses how we can progress forward on this topic.

The industry may have been the wild wild west, but a lot came out of the 2010's that Josh and Ryan discuss.

The sports nutrition industry lacks female leadership and perspective. Josh and Ryan dig into the reasons why, and if this industry will shift and change.

We learned a lot about business and about ourselves during the COVID19 pandemic. Josh and Ryan discuss what they learned and how they plan on applying it in their lives moving forward.

The concept of "fake it until you make it" may have worked "back then" but transparency in your business is what is the trend moving forward.

During 2020 we saw several brands re-brand. Josh and Ryan discuss who they'd like to see re-brand in the sports nutrition industry.

The ability to think for yourself is a powerful asset in today's world. However, as Josh and Ryan discuss, the population is losing this characteristic more and more each day. They dive into how easily we are manipulated by the media and how marketers are taking advantage of this.

When is the right time to go into a completely new category? Launch a new product line? Maybe just a line extension? Josh and Ryan discuss the scenarios.

A lot of companies sat back and waited, while others advanced their businesses. Josh and Ryan discuss the winners and losers of the COVID19 crisis. 

Recently the former CEO of CrossFit came under fire due to comments made on Twitter. Sponsors and athletes parted ways and he stepped down. Josh and Ryan discuss how your behavior on social media can impact an entire community.

Our world is filled with social and political issues, but very few business take a public stance on them. Would you? Ryan and Josh discuss.

It's become the norm to run a Memorial Day sale, but Ryan has an issue with it. Josh and Ryan discuss his gripe and how brands should approach these holidays.

Investments and investors are popular in any business. Josh and Ryan discuss the Shark Tank approach to business and how to properly evaluate an investment opportunity.

Josh and Ryan are back to discuss why they took some time off, what they have been up too and what to look forward too inside COVID19.

Ryan launched FIt Butters in the middle of the COVID19 crisis. What other brands are seizing this as an opportunity to grown?

Life changed dramatically for many of us doing the COVID19 pandemic. What new habits will we continue, and which ones will we revert back to our old ways.

We all face obstacles in life, what you do in the face of adversity defines the type of person you are. Josh and Ryan discuss their personal obstacles and how they overcame them.

They say to support your local small business, so let's do just that. But what are these small businesses doing to help themselves? Josh and Ryan discuss.

Brands do some funny things during a national crisis. Some brands are respectful, while others are distasteful. Josh and Ryan discuss.

Whether it is lower carbs, lower sugars or a completely new non-alcoholic beverage designed to give you that feeling you get when you drink, this movement is here and growing. Ryan and Josh discuss whether or not this is an option the sports nutrition industry should look at.

The Coronavirus is responsible for postponing Expo West, The Arnold Sports Festival and FIBO (along with other major conventions). How does the virus impact your brand, you as a consumer and what can you do to prepare for the changes? We discuss!

The retail landscape is changing every day, do you remember how you used to buy your supplements? How do you think you will buy in the future? Josh and Ryan discuss the changing landscape.

The Sports Nutrition Industry is driven by marketing...or is it science? Ryan and Josh discuss how to be successful on both fronts. 

The rights to the Olympia have been sold, including Muscle & Fitness, how will this impact the 2020 Olympia with the pressure of Athleticon? Ryan and Josh discuss.

Josh and Ryan discuss if you should invest in our space or if it makes sense for companies to license their IP to the space.

Josh and Ryan go back in time to choose a company to become CEO for. They dive into what they would do to keep the brand alive and thriving in 2020.

Function beverages from protein drinks to energy drinks are taking over. Josh and Ryan discuss the history of the category, where it is at in 2020 and what the future might look like.

Functional benefits have been in existence for a long time, but functional foods have now become the new "conventional" food. Josh and Ryan discuss the past, present and future of these foods.

Amazon has impacted the sports nutrition industry, but was it all bad? Josh and Ryan dive into how to leverage Amazon to your advantage.