Podcasts about RTD

Tips from trailblazing brands, strategies to captivate venture capitalists, the explosive growth of the RTD coffee category and much more. This packed episode features highlights from Taste Radio's Chicago meetup and an in-depth look at Nutrabolt's $200 million investment in Bloom Nutrition. The hosts also dive into the next wave of coffee innovation and examine whether energy or indulgence is driving consumer demand. Show notes: 0:25: DO Buy? Ninety Seconds. ‘Bolt & Bloom. A Tost. Coffee Talk. No Pistachio? – The hosts revisit Taste Radio's Chicago meetup and preview upcoming events in San Diego and San Francisco, reminding listeners how easy it is to register. The conversation turns to Nutrabolt's increased investment in Bloom Nutrition and how smaller, fast-growing brands are leveraging relationships with “mini-strategics” rather than selling to giants like PepsiCo or Coca-Cola. They also spotlight non-alcoholic sparkling wine alternative Tost and its recent funding round, before discussing the evolving RTD coffee market and the challenges of standing out in a highly customizable and saturated category. John and Mike highlight Oat Haus' “Dubai Chocolate” granola butter and Jacqui praises Narra's ube vanilla oat milk latte. 27:53: Interviews from Taste Radio's Chicago Meetup – We kick things off with Chomps co-founder and CEO Rashid Ali, who reveals how a $6,500 investment grew into a meat snack empire through smart e-commerce and a customer-first mindset. He's followed by Ingredion's Adams Berzins, who explores the future of sugar reduction and Mollye Santilli of Springdale Ventures, who talks about the investment firm's emphasis on funding culturally resonant, community-driven brands. Brian Rosen of InvestBev detailed his $500M fund's strategic approach to scaling beverage companies, and Hoste Cocktails' Jordan Tepper shared how his premium cocktail brand pivoted during the pandemic. We wrap with SoRSE's Michael Flemings, who explains how brands can navigate the complex cannabis beverage space with a commitment to safety and education. Brands in this episode: Chomps, Hoste Cocktails, C4, Bloom Nutrition, Alani Nu, Celsius, Peet's Coffee, Stumptown Coffee, Intelligentsia, Tost, Laurel's Coffee, Wandering Bear, Chamberlain Coffee, Nguyen Coffee Supply, Rise Brewing Co., Starbucks, Throne Sport Coffee, Happy Coffee, RIP Cold Brew, Beekeeper Coffee, Projo, OatHaus, Narra, Funkytown Brewing, Goodles, Vitaminwater, Bai, Poppi, Begyle Brewing, Spiteful Brewing, Lucky Energy, Apologue, JuneShine, Siempre Tequila, Cann, Nomadica

Type 40 • A Doctor Who Podcast Episode 158: The Great Deflector   Doctor Who: the world's longest running, best loved Science Fiction and fantasy TV series – is on “Pause”. Following a disastrous relaunch co-production between BBC Studios, Bad Wolf Studios and Disney+ a little more than 18 months ago…   What's gone wrong? Why? Who's to blame?    That's all up for debate! In the short term, all eyes and ears are on still present showrunner and head writer Russell T Davies.   The Type 40 roundtable of Time Agents have gathered to process two interviews RTD has given, in recent weeks. For any indication as to where things are at with the Time Lord. Our discussion was recorded as live with regular host Dan Hadley taking comments from multiple platforms, back in the cloister room. You can listen in HERE now:   Find the Type 40 • A Doctor Who Podcast home feed at type40.podbean.com. Listen to Type 40 across all major pod catchers including Spotify, Amazon Music and Apple. Type 40 is also part of the FPNet Master Feed @Fpnet.podbean.com   If you would like to contact us directly you can: • Email: type40doctorwho@outlook.com • Twitter: @type40doctorwho • Instagram: @type40doctorwho • Join the Facebook group Type 40 • A Doctor Who Fan Group: http://bit.ly/type40_fbgroup   • Subscribe to the Type 40 Doctor Who YouTube channel: https://www.youtube.com/channel/UCh8T5-mFYWblZo6lnakCSCw TeePublic Store: Help support the Fandom Podcast Network and wear some of their fantastic original designs and logos on t-shirts, mugs, hats and more from Tee Public Go to: https://www.teepublic.com/user/fandompodcastnetwork or just search Fandom Podcast Network to find our storefront.   Please listen to our other formidable podcasts on the Fandom Podcast Network: Master Feed: https://fpnet.podbean.com/  

Points of discussion:1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now2. Is a House of Brand right for your brewery? [BBT Newsletter]3. Rebranding Wachusett [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Ain't no party like a Beatbox party, cause a Beatbox party don't stop…except when the production lines get foreclosed on! But to better understand that last statement, it requires a brief four-year “rise and fall” history lesson surrounding the small Canadian public company named Flow Beverage Corporation. In mid-2021, a reverse takeover transaction was completed on the premium water company, and Flow Beverage began trading on the Toronto Stock Exchange. After that liquidity event, the total fundraising amount of Flow Beverage ballooned to around $100 million (which included celebrities like Post Malone and athletes like Russell Westbrook). And I'm mentioning that financial snapshot of total amount raised by Flow Beverage for interesting several reasons. Firstly, irrespective of CPG category…raising nine-figures of capital is substantial (and shouldn't be overlooked). Also, it appears even more significant after realizing the company's highest annual revenue never expanded beyond merely one-third of that total fundraising amount…a far cry from the founder (and CEO) Nicholas Reichenbach stating in 2021 that he'd “take Flow Beverage to multi-billion dollars of revenue annually.” Next, capital structure challenges became a central reason for the demise of Flow Beverage…a mere four years after going public. And arguably the “straw that broke the camel's back” happened in May 2025 when Nicholas Reichenbach signed a series of binding term sheets (requiring personal guarantee) that seemed (even at the time) unlikely to solve any working capital issues. But as you've likely been able to determine already…Flow Beverage wasn't Liquid Death. And since Flow Beverage wasn't a highly skilled marketing company that just so happened to sell packaged beverages…burning nine-figures of capital on advertising would've been frankly absurd! Instead, at the time of the reverse takeover transaction, Flow Beverage owned two artesian springs and operated two North American Tetra Pak-capable production facilities. So, Flow Beverage was the opposite of the typical beverage company deploying an asset-light business model. And while those Tetra Pak manufacturing sites were used to produce Flow Alkaline Spring Water, the company also utilized them for contract manufacturing…servicing customers like BeatBox Beverages, BioSteel, and Joyburst. But a few weeks ago, Flow Beverage was forced to enter into a support agreement and transfer ownership of the business and its assets to primary lenders (i.e. NFS Leasing Canada and RI Flow) after they demanded repayment. And this foreclosure obviously leaves uncertainty around what could happen during the restructuring process...especially for its largest contract manufacturing customer Beatbox Beverages (one of the fastest-growing and top-selling RTD alcohol brands in the United States). If you aren't familiar, Beatbox Beverages has become the brand that's bringing the party to the alcohol industry. Yet, the “original party punch” has proven its way more than just a music festival favorite…becoming the most engaged alcohol brand on social media, with availability in over 125K stores across all 50 states. In 2025, BeatBox Beverages is expected to sell over 12 million cases…amounting to over $250 million in retail sales. And with BeatBox Beverages experiencing triple-digit YoY retail sales growth over the past few years…it must consistently reach for operational excellence, or the proverbial party could end abruptly.

On this episode, we're talking with Isabel Washington, the founder of Laurel's, a rapidly growing ready-to-drink coffee brand powered by regenerative A2 dairy. We dive into Isabel's personal journey discovering A2 milk, how it transformed her relationship with dairy, and why it became the cornerstone of her brand. You'll hear how she spotted a massive gap in the RTD coffee aisle — where 90% of products were non-dairy — and why she designed Laurel's first three SKUs to reflect what people actually order at real coffee shops. Isabel also pulls back the curtain on the scrappy, behind-the-scenes grind of building a CPG brand from scratch — from tying up all her money in the first production run to grinding through 40 demos in 50 days at Erewhon. And we talk about the bigger picture — how content, culture, and motivated moms will determine the future of regenerative food and beverage. Episode Highlights:

Aperitivo in lattina, spritz già shakerato e cocktail aromatizzati da stappare con un clic. I Ready to Drink (RTD) sono diventati in pochi anni un vero fenomeno sociale a livello globale e interessano sempre più anche il mondo enoico.  I vini RTD sono prodotti confezionati in formati ridotti e pratici, dalle lattine alle piccole bottiglie, progettati con packaging innovativi per essere consumati con immediatezza, senza l'impiego di accessori come il cavatappi, all'aria aperta e in generale in circostanze dove è richiesta una maggiore praticità. 

Get your Hazardous Medium shirt today at the RTD store. https://www.rethinkingthedollar.com/store/hazardous-medium-of-exchange/In today's Thursday Morning Check-In, we break down why the Fed is trapped between inflation and recession, and why stagflation 2025 may be the final trigger for a total economic reset.

Months into an investigation, the U.S. Department of Education's Office for Civil Rights has decided that East High School's all-gender restrooms do, in fact, violate Title IX. The feds gave DPS ten days from last Friday to comply with a resolution to convert the bathrooms back to single gender — and while Superintendent Alex Marrero responded by doubling down on the district's support of trans students, he has yet to comment specifically on whether DPS will follow through. Host Bree Davies and producer Olivia Jewell Love dig into the bathroom battle, plus discuss new data from RTD that shows customer complaints about open drug use along the transit system are down dramatically. Will it be enough to bring ridership back to pre-pandemic levels?  For even more news from around the city, subscribe to our morning newsletter Hey Denver at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm What do you think? Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 If you enjoyed this interview with Dr. Jessica Apted, the Medical Director of Sploot, learn more here. Learn more about the sponsors of this September 3rd episode: Colfax BID Multipass Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise

Jeff and Jason chat about the state of the Commonwealth, the silly RTD article and the campaign.

Welcome to The Doctor Who: Alhambra Podcast, our Doctor Who centric podcast that discusses the recent DW and Big Finish news, reviewing Doctor Who audios from Big Finish, both classic and new series Doctor Who episodes, and much more! In this episode of the Doctor Who Alhambra Podcast, host Brett uses the fun from episode 383, and has both AI engines create a second season of Doctor Who, to see if RTD and Moffat were right in the CBR that AI cannot create like humans can. Using an updated prompt, and with a minor mistake, Brett gives two AI engines the prompt to create the second season of Doctor Who.  Welcome and Synopsis to EP 387 - 00:00:00 My Rational for a Second AI Created Season of Doctor Who - 00:01:31 My AI Prompt for the Season 2 of Doctor Who - 00:05:08 The Season 2 by Showrunner ChatGPT - 00:10:15 The Season 2 by Showrunner Gemini - 00:37:26 Conclusion, Contact Info & Copyright - 01:02:02 Video Referenced in this episode are: CBR: https://www.cbr.com/doctor-who-showrunners-ai-use/ DWAP Blog with AI's Season 1 and Episode Breakdown:  https://alhambrapodcast.weebly.com/blog/results-from-ai-writing-season-1-for-a-new-doctor-who-season   Stay tuned for more Doctor Who goodness, including monthly Big Finish reviews, audio commentary, retro-reviews, the DWAP "Rassilon Seal of Approval" and beyond! 

Jeff calls out the RTD for a ridiculous article about Jason Miyares.

Jeff goes over the silly RTD hit piece on Miyares and then chats with Brian Maloney.

The text line weighs in about the RTD article Jeff was talking about earlier.

Jeff keeps on trolling the RTD article.

Tip Top Proper Cocktails is rewriting the rules of RTDs. In just a few years, the brand has gone from a scrappy airline partnership to a Top 30 RTD brand in Nielsen — and #1 in the high-proof RTD segment, outpacing competitors with 72% year-over-year growth. The brand also hit a new sales benchmark, surpassing $10 million in revenue in the last 12 months.In this episode, Tip Top CEO Nick Reely shares how the company has scaled while staying disciplined about strategy — and why the fundamentals of growth still matter, even in one of the most dynamic beverage categories.Why listen? Get the inside scoop on:The growth drivers behind Tip Top's rise — and why distribution alone isn't enough.How to pick the right distributors — ones with a growth mentality and a willingness to give your brand real share of voice.Channel strategy that works — from grocery and liquor to airlines and hotels.Why earned media beats paid campaigns — and how innovation and bartender collaborations create “talk value.”Key brand health metrics every entrepreneur should track, including velocity, rebuy rate, and retailer satisfaction.This conversation is a playbook for any founder or operator looking to break through in RTDs — or any crowded drinks category.Last Call: Fundraising before you hit $1M in sales? It's one of the toughest hurdles for drinks founders. We break down the real options for brands too small for venture capital, from friends and family to grants and angels (yes, they're still active). And more!Don't miss our next episode, dropping on September 3.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Points of discussion:1. How to de-risk your brewery's rebrand [BBT Newsletter]2. Email: isaac@cododesign.com to discuss your brewery's rebrand3. Craft Beer, Rebranded [book bundle]4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 5. Package Refresh Series 6. Defining your Brand Equity, fast & slow [BBT Newsletter]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Angel Margarita is co-founded by Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld in partnership with Rodrigo Hernandez of Premium Beers Group, a leader within the alcohol industry in Mexico.what we chat about:Consumer taste evolving in the spirits and RTD space, particularly with tequila-based cocktailsProcess for developing Angel Margarita's initial flavors + how do youapproach product innovation as you look to expand the lineup?How Rodrigo's experience at Premium Beers Group influenced your approach tolaunching and growing Angel MargaritaIG angelmargarita | angelmargarita.comPlus, hear from Caryn Johnson of BOND and their recent launch of women's hormonal health products into Whole Foods!IG _bondlife | bond.lifeFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

On this episode of Bar Hacks, host David Klemt sits down with Rob Minucci, CEO and co-founder of Talkhouse Encore, a premium RTD brand inspired by the legendary dive bar Stephen Talkhouse in the Hamptons. Together, they delve into the story behind the brand's inception during the pandemic, discussing how Rob's business partner Ruby Honerkamp (whose family owns the iconic bar), sought to bring the spirit of the Talkhouse to the masses through gluten-free vodka and tequila seltzers. Or, as Rob explains, dive bar classics in RTD form.Rob shares insights into the challenges of launching a new beverage brand, from navigating distributor relationships to the importance of creating a standout product that resonates with consumers. He emphasizes the significance of authenticity and flavor, particularly for the Gen Z demographic, who are looking for more than just a drink;they want a story and a connection to the brand.You'll learn about the strategic decisions that shaped Talkhouse Encore, including its unique approach to market research and branding. Rob explains how they focused on building a strong local presence before considering expansion, ensuring that they meet consumer demands with quality ingredients and an engaging brand narrative.Join us for a fascinating discussion on entrepreneurship in the beverage industry, the power of storytelling, and the art of creating a product that stands out in a crowded market.NotesTalkhouse Encore websiteTalkhouse Encore InstagramPanoplaiBar Hacks IGDavid Klemt IGKRG Hospitality IGKRG Hospitality websiteShow notes generated in part by Headliner

Decades later…its massive influence on the U.S. food system is still being felt. So, why should we believe the tobacco industry won't be involved somehow again as more consumers move closer towards this four-way intersection of taste, convenience, nutrition, and functionality? Through the direct ownership of U.S. food companies between the 1980s and early-2000s, tobacco companies greatly impacted the American diet (maybe forever). But it one of the 20th century's most influential (yet invisible) characters, Edward Bernays, who's considered the architect of modern mass manipulation, that's responsible for indirectly linking the tobacco industry to societal “health and wellness” standards for the last century. And maybe that also insinuates you shouldn't be super surprised when I tell you that as part of its mission to build “a better tomorrow,” British American Tobacco laid out a strategic vision in 2020 to reduce the scale of its business within combustible tobacco products…and among other initiatives created its BTomorrow Ventures corporate venture capital arm investing in various brands operating within the intersecting CPG categories of functional foods, functional beverages, and nutritional supplements. Also, beyond BTomorrow Ventures, British American Tobacco has a wholly owned subsidiary called The Water Street Collective, which is essentially an agency mashup of product developers and brand creatives. With the first commercialized product launch being small-format RTD functional beverages…it appears British American Tobacco wants to test if today's more-sophisticated consumer market is interested in kicking old “bad habits” by embracing new “wellness” products that target the same benefit area. Because here's the thing…while combustible tobacco products might not be showing any signs of a comeback, that doesn't mean nicotine isn't going through a resurgence. So, is recent product launch from The Water Street Collective signaling that Big Tobacco will soon launch nicotine RTD beverages? And I know by now…many of you have seen the images (or articles about) Nicotina Energy floating around the Internet, which seems to support this notion of nicotine RTD beverages becoming the next functional beverage category, but no way! FDA has been very clear for decades that nicotine cannot be a food additive…plus the ingredient does not meet the standard of being a dietary supplement. Instead, Big Tobacco is still singing off the hymn book that Edward Bernays gave them almost a century earlier. And whether it's deploying the entire “creation of circumstances” strategic playbook or not…the fact remains that Big Tobacco is already benefitting greatly from those self-reported (and clinically supported) functional benefits of nicotine. ZYN (owned by Philip Morris International) and its competitive product equivalents have exploded in popularity over the last few years…largely thanks to users on social media platforms talking about how these nicotine pouches suppress their appetite (sounds familiar doesn't it) and cognitive enhancement (which is tied to a newer appeal of modern masculinity). Also, according to Edward Bernays, “people must be trained to desire, to want new things even before the old have been entirely consumed.” Does that mean Big Tobacco really wants to transition away from the old go-to method of selling consumers functionality? I'd consider it unlikely, but that has seemingly opened a nascent segment of functional CPG products called caffeine pouches.

What's really going on today? Discover the trending stories you're not hearing anywhere else: https://rtd.newsThe illegal gold trade in Latin America is now more profitable than cocaine, and it's triggering a global crisis that mainstream media is ignoring. In this video, we expose how drug cartels are moving into illicit gold mining, why Trump is deploying U.S. troops, and how this ties into Venezuela, the Fed, and the global financial system.From cartel operations in Peru to troop deployments across Central America, this is a deep dive into how gold has become the new battlefield. This isn't just about drugs anymore, it's about unregulated wealth, geopolitical power, and the collapse of trust in fiat systems.

Former Deputy Minister of Defence, Maj. (Rtd.) Derek Oduro, has stated that the posthumous promotions of the three military officers who died in the helicopter crash will preserve their memories and ensure their names remain honored in the higher ranks of the military

This week we got Claude working natively on Windows (yay!) which speeds up development since we're not hitting the filesystem through multiple layers. That meant we also worked on a bunch of little breakouts: the BMP585 protos came in and those worked fine. Plus we knocked out the VEML6046 RGB+IR sensor library (https://github.com/adafruit/Adafruit_VEML6046) and started work on a few others. It turns out the bq25628e (https://github.com/adafruit/Adafruit_bq25628e) was not what we wanted in a charger, because ILimit doesn't affect the charge rate, which is like 40mA by default - boo! We'll find another alternative and also try to get back to that bq25798 (https://github.com/adafruit/Adafruit_bq25798) solar charger shortly. We also worked on the e-Ink bonnet, which worked great as rev A and only needed some pinout swaps - thanks to BlitzCity for updating the CircuitPython-api EPD library (https://github.com/adafruit/Adafruit_CircuitPython_EPD) to add support for the bigger 7.5" & friends which we verified on Raspberry Pi and also the Particle Tachyon - speaking of which we are getting Blinka support into main for that board! (https://github.com/adafruit/Adafruit_Blinka/pull/1001) And on The Great Search - 24-bit I2C ADC Chip for RTD sensors #circuitpython #sensorhacks #thegreatsearch

This week we got a request on the forums (https://forums.adafruit.com/viewtopic.php?t=219635) for a way to read PT100/PT1000 RTD sensors over I2C. To be honest, we only really stock the MAX31865 (https://www.digikey.com/en/products/detail/analog-devices-inc-maxim-integrated/MAX31865ATP/3681476) which is SPI only. Let's find a chip that could do RTD reads over I2C: that would require 24-bit precision, but not necessarily high speed! Also ideally it could do differential reads. See the chosen part on DigiKey https://www.digikey.com/short/q7z2575h #circuitpython #sensorhacks #thegreatsearch

Once limited to gyms and fitness circles, protein-packed products have gone mainstream. From “proffee” at Starbucks to high-protein rice balls at Japanese convenience stores, protein is everywhere — and the market is booming. In this episode of Down to Business English, Samantha Vega and Skip Montreux explore the rise of the high-protein food market. They discuss why demand for protein is surging, the role of health-conscious consumers and weight-loss medications, and how major brands like Starbucks are repositioning themselves to meet this growing trend. will help you better understand global food trends and improve your business English vocabulary. Key points of their discussion include: Why the high-protein food market is expected to double in size by 2034. How health trends, plant-based diets, and GLP-1 drugs are driving demand. Why high-protein drinks — especially RTD beverages — are the fastest-growing segment. How companies like Starbucks, Peet's Coffee, and Panda Express are adapting their menus. What risks and challenges come with excessive protein consumption and supply chain pressure. Do you like what you hear? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information. Follow Down to Business English on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com Follow Skip & Dez Skip Montreux on Linkedin Skip Montreux on Instagram Skip Montreux on Twitter Skip Montreux on Facebook Dez Morgan on Twitter RSS Feed

Send us a textIn this episode of the VCA Voice Podcast, Dr. Kerl is pleased to welcome Dyanna Durr CVT, Regional Technician Director for VCA's South Atlantic Group. Listen in as she shares her inspiring journey in veterinary medicine, detailing her early fascination with animals, her career progression, and the challenges she has faced along the way. She discusses her role as a regional technician director, the importance of veterinary technicians and assistants and her insights into feline practice. Dyanna also emphasizes the need for regular veterinary care for cats and offers advice on making veterinary visits easier for both cats and their owners. She provides valuable training resources for veterinary associates and concludes with encouraging words for those considering a career in veterinary medicine.For more information about the resources mentioned in this episode, we invite you to check out the following sites: CatFriendly.comFeline Veterinary Medical AssociationDyanna is a Florida native who has actively pursued a career in veterinary medicine from a very young age. Her first opportunity to step into the veterinary world was enrolling in the Veterinary Academy at Tarpon Springs High School. At the age of 16, she got her first job with a small private practice in her hometown. Dyanna's next milestone was pursuing an AS in veterinary medicine from St. Petersburg College and earning her credentials in Florida from the FVMA. Eventually her hometown practice was sold to an aspiring doctor who accomplished two renovations of the original facility and constructed two additional locations in a 10-year period. Dyanna was involved in the development of the facilities, team training, and standardization of policies within those practices. She divided her time as a Lead Technician between all threelocations for five years. Eventually, the opportunity for growth into a supervisor role brought her to VCA Carrollwood Cat hospital in 2017. This was an invaluable experience which helped to support her continued leadership goals. In 2022 Dyanna became the RTD for the Southeast working to support teams in Florida and Georgia. She loves spending quality time with her family which includes husband (and high school sweetheart) Joshua, daughter Fayth, and son Andrew and four purrfect kitties: Vincent Van Gogh, Salvador Dali, Turtle, and Princess.Visit our website: vcavoice.comAll episodes produced by dādy creative

In today's episode of The Art Coaching Club Podcast, we're starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging. I'll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away. Then we shift gears to an inspiring interview with Tiffany Jones, Dallas-based designer and founder of Avenue 8, a super-premium canned cocktail brand shaking up the spirits industry. Tiffany shares how her background in design helped her craft a product that's both beautiful and bold, the moment that sparked the idea, what she uncovered in her deep dive into the RTD market, and what it means to build a women-led company in a male-dominated space.

Points of discussion:1. Are fancifully-named beers Sub Brands? [BBT Newsletter]2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Last summer, it was a protein Ice Cream experiential marketing event. And now it's a collaboration with my fellow dessert loving Ohioan Christina Tosi (Founder of Milk Bar). Come on Premier Protein…I'm feeling super left out! BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands reported 2025 Q3 net sales of $547.5 million, which was up 6.2% YoY. Premier Protein (~90% of BellRing Brands total revenue) grew 6% YoY, which came from an nearly equal amount of volume growth and price increases. Dymatize Nutrition was up 5.4% YoY, stemming from volume increases within international markets and new product introductions. In response to these elevated sports nutrition competitive threats, BellRing Brands has attempted to invest further into Dymatize brand marketing and restarting product innovation. Though, I'd say neither effort has resulted in meaningful success yet. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. But my latest first principles thinking content will examine the recent Premier Protein packaging refresh and how the leading protein shake brand (understanding the power of an afternoon sweet treat) has consistently found ways to highlight the versatility of their product that doesn't sacrifice flavor for nutrition. The Premier Protein and Milk Bar menu includes a Blueberry Pancake Super Cookie, Mega Milkshake Caramel Cake, and Power-Packed Tiramisu Truffle. But here's the sad part for me (and many of you too), these decadent protein treats are only available at Milk Bar flagship locations and for delivery in the select markets. And since I currently don't have any business travel planned over the next several weeks to those cities…I'll have to hope they extend this collaboration into packaged goods one day in the future!

What's really going on today? Discover the trending stories you're not hearing anywhere else: http://rtd.news

What's really going on today? Discover the trending stories you're not hearing anywhere else: http://rtd.news

Let's talk about how the most intriguing “active nutrition” brand portfolio isn't controlled by some legacy supplement company. Instead, in just two short years, Keurig Dr Pepper (NASDAQ: KDP) went from getting its categorical butt kicked in the “three-headed monster” of active nutrition beverages (aka energy drinks, sports drinks, and protein shakes) to now controlling the most intriguing “active nutrition” brand portfolio by (1) acquiring a large stake in the maker of C4 Energy, (2) strategically partnering with Electrolit and Black Rifle Coffee, (3) acquiring GHOST, and (4) getting access to Bloom Nutrition through a proxy investment by Nutrabolt. And this positive momentum is most evident within the energy drinks market, as the four brands controlled by KDP (e.g. C4 Energy, GHOST Energy, Bloom Sparkling Energy, and Black Rifle energy drinks) now combine to represent over $1 billion in annual run rate net sales…and are scaling rapidly. And in in aggregate…the KDP energy drink portfolio grew about one percentage point of share in 2025 thus far. And after experiencing more than 30% YoY retail sales growth in Q2, KDP holds a 7% share in the U.S. energy drinks market…which only trails the brand portfolio of Monster Beverage, Red Bull, and expanded Celsius Holdings brand portfolio. But having near-term aspirations of hitting a double-digit share position within the fast-growing $26 billion U.S. energy drinks market, KDP must surgically allocate meaningful resources to ensure (1) brand distinction between GHOST and C4 remains mission-critical and (2) Bloom Sparkling Energy gets ample support throughout its scaling phase. Then, in terms of hydration…Electrolit is currently the fastest-growing scaled brand and fourth-largest brand overall in the sports drink category. Benefitting from strong velocities, DSD enabled distribution expansion, and product innovation…Electrolit experienced retail sales growth over 30% YoY and gained more than 1.5 points of market share in Q2. And though I'd argue Electrolit is only scratching the surface of its long-term potential in the U.S. market, the KDP hydration portfolio also contains GHOST. Also, while these “enhanced waters” aren't technically included within this analysis…I'd be silly to not mention the huge rebound of the Bai brand, which has been powered recently in part by the “Sydney Sweeney effect.” KDP also recently acquired Dyla Brands, a manufacturer of powdered drink mixes and liquid water enhancers that should help those active nutrition brands build individual serving stick pack format presence in additional functional beverage categories. And then finally, I'll breakdown the KDP protein beverages platform…which is undoubtedly their laggard within the “three-headed categorical monster” of active nutrition beverages. Yet, in saying that…it might also be the category that sees the most upcoming “build, acquire, and/or partner” business activity. GHOST could (and should) look at relaunching its RTD protein beverages, C4 was rumored to be working on RTD protein beverages leveraging its Hershey's licensing partnership, and Bloom Nutrition could easily extend into RTD protein beverages (giving its female customers a fun mainstream clear whey innovation). But by controlling an intriguing brand portfolio and actively growing its go-to-market prowess and commercial playbook, I believe KDP is well-positioned to continue winning in this important “active nutrition” beverages space.

Convenience and quality don't always go hand in hand, but Tip Top Cocktails is changing that perception, one perfectly crafted drink at a time. Founded in 2019, Tip Top is an Atlanta-based brand known for its spirit-forward, bar-quality offerings. Childhood friends Yoni Reisman and Neal Cohen launched the company with a simple mission: make great cocktails more accessible, no bartender required. Tip Top's lineup includes time-honored classics like the Old Fashioned, Negroni, and Margarita, as well as modern favorites such as the Paper Plane, Penicillin, and Naked & Famous. Each cocktail is precisely mixed and served in a sleek 100 mL lowball-style can. The products are available in over 25 U.S. states and Washington, D.C., and carried by national retailers such as Trader Joe's, Whole Foods, Gelson's Markets, and Total Wine & More. Amid a rapidly expanding market for RTD cocktails, Tip Top has earned high praise from The New York Times, Food & Wine, and other publications. Perhaps surprisingly, the company hasn't taken any institutional funding to date. In this episode, Yoni and Neal share how an idea sparked on the music festival circuit evolved into a fast-growing brand with national reach. Their journey is a case study in bootstrapping, brand discipline, and building loyalty through an unwavering commitment to quality and customer experience. Show notes: 0:25: Interview: Neal Cohen & Yoni Reisman, Co-Founders, Tip Top Cocktails – The co-founders discuss how Tip Top's origins stem from Yoni's time in the music festival scene, recruiting award-winning bartender Miles Macquarrie to help develop the cocktails and how they emphasized authentic, balanced flavors and supported that with retro-inspired branding and educational elements like listing ingredients. Neal and Yoni also talk about Tip Top's collaborations with renowned bartenders such as Sam Ross and Joaquín Simó and how it reinforced the brand's credibility and dedication to cocktail culture. They also explain how Tip Top has relied on grassroots marketing, standout packaging, and word-of-mouth to build its brand, with its 100 mL can seen as both stylish and practical and how the company has earned respect within the hospitality industry and among professional bartenders. They explain why they continue to personally taste each batch of cocktails and have scrapped full runs when standards weren't met and how “building a brand people would truly miss” if it left the market is their North Star. Brands in this episode: Tip Top Cocktails, Straightaway Cocktails, Post Meridiem

Points of discussion:1. Branding Comma, a mindful cannabis beer [Case Study] -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

In a week replete with San Diego Comic Con, a semi-invigorated BBC Shop, and a SDCC-adjacent UNIT Black Archive pop-up, you would think there would be more Doctor Who news to cogitate about this week, but you would in fact be wrong! However a new multi-media extravaganza featuring the Fugitive Doctor (hooray!) named “Circuit Breaker” (meh?) has been announced, to follow up the thundering success of Time Lord Victorious and Doom's Day. Are the Three Who Rule excited at this chance to read, listen and click in 2026? We'll see! Plus tales of Big Finish, BFI screenings, a new Terrance Dicks biography, and an intervention as Steven's latest descent into madness focused on spiral staircases! Links: Support Radio Free Skaro on Patreon New mixed-media adventure ‘Doctor Who: Circuit Breaker' coming to the Whoniverse in 2026 Doctor Who Black Archive site BBC Shop now live Terror of the Zygons and Worlds Within – The Life of Ian Marter BFI screening on September 20 Terrance Dicks biography by Simon Guerrier coming in 2026 New Target novelizations announced for March 2026 Big Finish: The Worlds of Doctor Who – Smith and Sullivan, Reunited available now RTD on David Walliams & Matt Lucas's podcast, Making a Scene Coming Soon: The Comics Code podcast by Graeme Burk

How did GNGR Labs' organic, cold-pressed wellness shots become a staple in New York City bodegas and land nationwide distribution at Wegmans? Founder Namik Soltan shares a story powered by purpose, product and unrelenting persistence. The hosts also unpack PepsiCo's unexpected – and gutsy – announcement and explore how excellence fueled Tia Lupita's acquisition. Show notes: 0:35: Shot Hoarders. Hey, Pepsi. You Forget Something? Honoring Tia. Chomping At The Bit. Good Sips. -The hosts open by heaping praise on GNGR Labs' shots, followed by a few laughs and questions about Mike's recent “pen vacation.” The conversation pivots to PepsiCo, earning both some head-scratching and applause for its newly announced prebiotic sub-line under the flagship Pepsi brand. Ray then highlights Coca-Cola's news of a new cola sub-line made with real sugar instead of high-fructose corn syrup. Mike puts the spotlight on Feisty, a UK-based protein soda brand, before the team celebrates Vilore Foods' acquisition of Tia Lupita. They commend founder Hector Saldivar for building a culturally authentic and better-for-you Mexican food brand from the ground up. Melissa teases an upcoming Nombase Podcast interview with Chomps' head of merchandising, while Ray announces a live conversation with Chomps CEO Rashid Ali, set for Taste Radio's Chicago meetup on August 14. Jacqui shares her take on Fermenteria's hard water kefir, Mike highlights Kate Farms' high-protein shakes and Corpse Reviver's electrolyte tea, and Melissa rounds things out by introducing a rare and intriguing Japanese plum vinegar. 35:30: Interview: Namik Soltan, Founder & CEO, GNGR Labs – Namik talks about the origins of GNGR Labs spicy ginger shots, which he launched in 2020 at the outset of the pandemic and after a failed attempt at a previous beverage brand. He discusses how a focus on high-quality, undiluted ingredients, potent flavor and authenticity helped them stand out in a crowded market. Namik also explains how he recruited a team to help him initially self-distribute across New York City and emphasized the importance of timing and forming direct relationships with store owners. He also talks about the decision to launch shelf-stable RTD cans and why he loves working with Wegmans even though merchandising is somewhat of a challenge. Namik also explains that while not every partnership worked out, his brand's growth has been organic and steady, driven by innovation and a deep understanding of the New York retail landscape. Brands in this episode: GNGR Labs, Whims, Ayo Foods, Chomps, Goodmellow, Plift, Pepsi, Poppi, Coca-Cola, Squirt, Feisty Soda, Trip Drinks, La Costeña, Jumex, Totis, Justin's, Lily's, Fermenteria, Le Seltzer, Kate Farms, Corpse Reviver, Koyo Foods, Eden Foods

Send us a textOn the latest Too Hot For TV Dylan is joined by Martin Parsons to talk about two mid 00's Big Finish stories, the Seventh Doctor story 'House of Blue Fire' and the Fifth Doctor story 'The Emerald Tiger' and as always they answer the burning questions: What happens when you take RTD to Hollywood?Who is Jen ?Can you love threads?

It's the middle of another week…and as Chris Williamson just discussed recently, I'm feeling that “productivity debt” weighing on me. Yet, I'm still sitting here quite certain that I can predict what's next for Neutonic...the productivity CPG brand that he's building with James Smith (and Shan Hanif). But that “vague sense of falling behind” can come in many shapes and sizes. In fact, I'm feeling that productivity debt right now…after taking forever (especially for internet standards) to meaningfully comment on a specific piece of business news involving a brand operating within my deep domain expertise, which is (as many of you know already) the intersecting categories of functional foods, functional beverages, and nutritional supplements. So, while I certainly read a few of those articles that began circulating the interwebs earlier this month about Neutonic raising just over $3 million…all that initial dynamic fascination and pattern deconstruction (in an attempt to) “see around the corner” didn't materialize into a formal output until now. But don't fret, this extra “think time” invariably led to the type of compelling insights you won't find anyone else. In November 2023, Neutonic initially launching one flavor of what it dubbed “the world's first productivity drink,” quickly selling out all inventory online. And this positive commercial result was largely the result of Neutonic possessing two powerful “creators turned CPG founders” with Modern Wisdom podcast host Chris Williamson and fitness YouTuber James Smith. And not to sound like a broken record at this point…but I'm a longtime believer that the most popular creators of today can become the biggest CPG brands of tomorrow. But speaking of all that…since the initial launch, Neutonic has sold over 3 million cans of its productivity drink thus far. And within the U.S. and UK markets combined, deploying a sales channel strategy prioritizing DTC, Amazon, and TikTok shop…Neutonic reported generating more than $10 million in revenue. But while sales activity is still concentrated on RTD productivity beverages…the product line has expanded to include non-caffeinated “focus” powder sticks and non-caffeinated “brain” capsules, with all science-backed formulations sharing the same nucleus of utilizing the optimal clinical dose of Cognizin citicoline. But it's pretty obvious that Neutonic has outsized ambitions, but a few million dollars of outside capital isn't going to get a relatively unknown beverage brand, positioned within a nascent energy drink subcategory…considerable traction within certain U.S. sales channels (like convenience). So, my latest first principles thinking content piece will explore what Neutonic needs to achieve if it wants to attract strategic buyers like Nutrabolt (C4 Energy).

What's really going on today? Discover the trending stories you're not hearing anywhere else: http://rtd.news

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice—and chaos ensues. In this episode, the hosts unpack David's unexpected launch of raw frozen cod, a move that seems both strategic and defiant, sparking intense debate across the CPG world. They also delve into the debut of Love Potion, a new ready-to-drink espresso martini from “Bachelor in Paradise” alum Justin Glaze, exploring what it reveals about the saturated, and increasingly unpredictable, landscape of celebrity-backed beverages. Show notes: 0:35: Marion Pen? A Slippery Stunt? Wrong Place, Wrong Time? Gold & Pecans. Strawberry Salt! – Mike is OOO, so naturally the hosts wonder if he's back in the slammer. They dive into David's introduction of a new raw, frozen cod product and whether it's a tongue-in-cheek response to critics of processed foods or a genuine product extension. The team highlights upcoming Taste Radio meetups in Chicago, San Diego, San Francisco, and London, inviting listeners to connect in person. Ray voices his frustration over the glut of RTD espresso martinis flooding the market, especially a new launch from a reality TV star. The hosts question the staying power of yet another celebrity-backed booze brand, while John shares insights on how emerging products can rise above the noise. Ray also unboxes a quirky PR gift from Snickers and samples Jacobsen Salt Co.'s new Oishii strawberry-infused salt. Meanwhile, Jacqui and John spotlight Bao Blast, a new baobab fruit juice drink, and Ray encourages entrepreneurs to send in product samples for a shot at being featured in future episodes. Brands in this episode: David, Love Potion, La Colombe, Justin's, Gigantic, Harken Sweets, Snickers, Maldon, Jacoben's Salt Co., Oishii, Fly By Jing, Bao Blast, Diet Coke

The siren call of a BuzzBall is hard to ignore. The neon sphere at your checkout counter is the $5 (or less) cocktail fueling a $500 million empire. In 2024, RTD sales spiked 16.5% while other booze categories stayed flat, and they show no signs of slowing down.  In the wine world, XXL, the so-called “Moscato without manners” pushes the same boundary with candy-sweet flavors and 15–20% ABV, flipping the script on the sober-curious trend. In this episode, resident spirits expert Kara Newman breaks down what's driving the RTD boom, with a curated BuzzBallz tasting. Writer-at-large Reggie Solomon brings us a Wine Enthusiast first: a tasting note for BlowPop, plus tips for enjoying XXL—yes, even over your salad. Is there a guest you want us to interview? A topic you want us to cover? We want to hear from you! Email us at podcast@wineenthusiast.net. Remember to rate and review us on Apple Podcasts, Spotify or wherever you listen to podcasts. Go to WineEnthusiast.com for the latest beverage industry coverage and all the tools you need to bring your love of wine to life. And wait, there's more! Get over 70% OFF the original cover price by subscribing to Wine Enthusiast magazine today!    FOLLOW US: TikTok: @wineenthusiast Instagram: @wineenthusiast Facebook: @WineEnthusiast X: @WineEnthusiast

Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Hot Yonder Summer from Yonder CiderJoanna is drinking: Château Minuty Rose et OrAdam is drinking: Shaken Gin MartinisInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

What's the biggest flop in the U.S. energy drinks market over the last 5-7 years? I'm sure many will yell out “Coca-Cola Energy,” which could very well be the correct answer…mostly because The Coca-Cola Company bastardized its single most important brand asset. But what about Mountain Dew Rise Energy? For me, it's hard not imagining what “could have been” if the startup RTD coffee brand RISE Brewing didn't file a trademark infringement lawsuit against PepsiCo a few months after the product launch. If you remember in early 2021, Lebron James had just left Coca-Cola for PepsiCo…and quickly became the face of Mountain Dew Rise Energy. But after a judge issued a preliminary injunction barring PepsiCo from using the word “Rise,” prompting a name change to Mountain Dew Energy…Lebron James got shifted into repping the LifeWTR brand.

With protein becoming a kind of "holy water" that instantly anoints any food or beverage with a health halo…it was only a matter of time before it converged with carbonated soft drinks, right? But what if I told you that I've been trying to make protein soda a “billion-dollar idea” since 2016? Originally approached by the patent holder almost a decade ago, my attempts at influencing large beverage portfolios went nowhere fast. And it makes sense in hindsight…as within a low household penetration beverage category (like protein drinks), market participants (back then) obviously wanted to bring in new buyers, but the more meaningful solved challenge involved expanding distribution. Even a few years later, within content basically no one watched…I started mentioning how PepsiCo should make “protein dirty sodas” but letting Muscle Milk leverage its carbonated soft drinks flavor IP. But fast forward another few years…protein is winning in most places across the grocery store, accessibility of protein RTD beverages has become almost ubiquitous within the market, and maybe most importantly the “dirty soda” movement exploded thanks to TikTok. And before you think I'm humbly bragging about my place within the protein soda category creation, one that will likely never make the future Wikipedia page…just know that I wholeheartedly believe being right too early is indistinguishable from being wrong! Instead, I provided that quick introductory story to set the stage for our conversation with the CEO of Don't Quit, Mark French, who's new protein soda is launching nationwide in Walmart, Albertsons, CVS, and others this month. And alongside this refreshed strategic focus of delivering healthier, clean, great tasting protein in a variety of different formats…we got an insightfully diverse POV on the functional beverage marketplace from Chris Van Dusen, a private equity group Senior Partner involved in delivering capital solutions for late-stage startup and growth companies like Don't Quit. Follow the Pour Decisions Podcast!Also, an extra special thanks to Cognizin, for not only being the Title Sponsor of The Beverage Forum 2025...but supporting this awesome piece of content!

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

When life throws you lemons, make a honey-sweetened cocktail. That's essentially what Jack Espy did when the pandemic erased his real estate finance job offer right after graduating from USC in 2020. Rather than despairing, Jack asked himself a simple yet profound question: "What if it did work?"This entrepreneurial spark led Jack to transform his passion for mixology into Spirited Hive, a rapidly growing canned cocktail company that uses honey as its distinctive sweetener. Jack's timing couldn't have been better – he recognized the emerging "better-for-you" category in the beverage alcohol space before it became mainstream, positioning his brand perfectly as consumers increasingly sought quality ingredients even in their alcoholic beverages. Within just a few years, Spirited Hive secured partnerships with major sports teams and expanded across multiple states, becoming the official RTD partner for venues nationwide.But Jack's vision doesn't stop there. He's now launching Strive, a non-alcoholic functional beverage designed to support health and wellness while providing hydration through a delicious soda alternative. By housing both brands under one parent company, Jack has created an efficient business structure that allows for shared resources while maintaining distinct brand identities targeting different consumer needs. His strategic approach to market entry – focusing initially on Nashville, San Diego, and South Florida before expanding – demonstrates his thoughtful growth mindset.What makes Jack's story particularly compelling is his authenticity as a founder. In an era when celebrity-backed beverage brands are becoming increasingly common, Jack represents a new wave of founder-led brands built on genuine stories and passion. His journey reminds us that sometimes life's unexpected detours lead to our greatest opportunities – if only we have the courage to ask, "What if it did work?" and take that first step. Follow Jack's journey and try these innovative beverages for yourself at spiritedhive.com and strivesoda.com.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min

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