Podcasts about expo west

This week we chat with Kenny Hausmann from Fresh Thyme Market! Kenny oversees the Healthy Living Department and we will be chatting all things emergings brands, Expo West and Retail Leadership!

Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods. We met up with Gary at Expo West 2026, where the entrepreneur and marketing powerhouse discussed Very Luckee, his new better-for-you gummy brand that pairs the promise of ultra-clean ingredients with collectible stickers from his VeeFriends character universe.  In the conversation, Gary explains how the idea came together, why he's betting big on collectibles as a driver of consumer engagement, how organic social media will power the brand's growth, and why entrepreneurs should embrace "micro quitting" when a strategy or product isn't working. Show notes: 0:20: Gary Vaynerchuk, Co-Founder, Very Luckee – On location at Expo West 2026, Gary discusses the origins of Very Luckee, its focus on ultra-clean ingredients, and its approach to blending CPG with collectability. He shares his perspective on modern brand building, emphasizing the importance of consistently creating content across multiple social platforms. Gary also highlights the growing role of influencer advocacy and emerging commerce channels. He offers advice for entrepreneurs as well, encouraging founders to let go of tactics that aren't working while remaining committed to long-term ambitions. Gary also notes that entrepreneurship is a "hits-driven" business that requires humility, self-awareness, and a willingness to pivot when necessary. Brands in this episode: Very Luckee, Empathy Wines

In this special bonus episode of HEARD, Kappy shares insights from Expo West - the natural and organic CPG industry's biggest event. He joins Ilana Shenitzer, EVP of Consumer Brands at Ruder Finn, to talk about the brands, collaborations, founders, and food products that stood out on the show floor.Links and handles mentioned in this episode:Cloud 23 | Cravings | Caliwater | Once Upon A FarmPromobile Marketing | Sababa Foods x Fearless Eggs | Little Sesame x Yellowbird | Gato Dates | Tamar Date Coffee Kooshy Croutons | Popnuts | Purely Elizabeth | Poppi | FishwifeSiete Foods | GoodlesFrontera Foods | Stacy's Pita Chips | Larabar | MadeGood | Rao's | Carbone Fine FoodSimply NKD Chips | Amylu FoodsZahav Foods | Sweet Loren's | Just Ice TeaEvergreen Waffles | Nana Joes Granola | CirC Protein BitesGoldie Lemonade | Ice Cream For BearsFollow Beyond the Plate on Facebook and X.Follow Kappy on Instagram and X.www.beyondtheplatepodcast.com www.onkappysplate.com

In this episode of the Modern Retail Podcast, special projects editor Melissa Daniels and senior reporter Gabriela Barkho discuss their favorite food and beverage trends of 2026. Fresh off of Expo West, the episode's discussion revolves around what is considered “in” and what's “out” across categories. Protein sod and functional coffee remain hot items. Meanwhile, the noise against seed oils continues to grow in the better-for-you space, with brands boasting products made with alternatives like beef tallow and avocado oil. The emerging trends in 2026 include: High-protein and “fibermaxxing” across nearly all food and drink categories.  An all-in-one approach to routines, such as combining daily creatine dose with the morning coffee, often in portable packaging.  The MAHA movement's growing influence on trends in food, beverage and wellness is only growing in 2026.

Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. In this episode, the hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. We also revisit interviews from our Miami meetup, including a conversation with angel investor Spencer Slaine on what he looks for in early-stage brands. Show notes: 0:20: Expo Energy. IRL All Year. Nom News. Bullseye, Babe. Mez & The Gang. Citrus Boost. – The hosts recap the energy and standout trends from Expo West and preview upcoming industry events, including BevNET Live and Taste Radio meetups. Melissa highlights a Nombase Podcast episode that features insights from investors who launched their own CPG brand and revealed how they think about pricing, ingredients, and growth. The hosts also discuss Target's expanding focus on food and beverage and how founders can take advantage, highlight a major funding round for protein bar brand Mezcla and reflect on brands born during the COVID era. They sample several new products, including espresso sodas, probiotic mouthwash (yep) and cocoa-flavored bone broth. 32:27: Interviews from Taste Radio's Miami Meetup – We kick things off with Spencer Slaine, a founding member of The Angel Group, who explains how the early-stage investment network helps early-stage CPG brands bridge the funding gap with both capital and operator expertise. He is followed by Little Saints founder and CEO Megan Klein who shares how her functional, non-alcoholic cocktail brand was born out of  a personal shift toward moderation and has become an anchor in the fast-growing adult non-alcoholic beverage category. Rounding out the discussion is AB InBev's Conrad Barrett who talks about PerfectDraft, a countertop system designed to bring bar-quality draft beer into the home, highlighting how consumer feedback and AI-driven insights are shaping its growth.  Brands in this episode: Little Saints, PerfectDraft, Stella Artois, Guinness, Athletic Brewing, Lucky Energy, Kate Farms, Trip, Mingle Mocktails, Cadooz, Mezcla, Poppi, Fishwife, B.T.R. Nation, Unite Foods, Folkland, Farmwell, Painterland Sisters, One Degree Organics, Moozy, Singing Pastures, Esspo, Manhattan Special, Basicase, Pikora, PWR UP, Good & Gather

This week on The LA Food Podcast, Luca Servodio and Karen Palmer break down the biggest restaurant industry story of the year: the escalating Noma scandal surrounding chef René Redzepi and the $1,500-per-person Noma pop-up in Los Angeles.Following a bombshell New York Times investigation into abuse and labor practices at Noma, protests erupted in LA led by former Noma fermentation director Jason Ignacio White. Sponsors pulled out, demonstrators gathered outside the Paramour Estate, and Redzepi ultimately announced he would step away from Noma's day-to-day operations. Luca and Karen unpack what happened, why this moment hit differently than past allegations, and what it means for the future of fine dining, kitchen culture, and restaurant labor. Before diving into the controversy, the hosts share their latest LA restaurant recs and recent eats, including meals at Republique, 88 Club, Bell's in Los Alamos, Pinyon in Ojai, and more.Then in Part 2, you'll hear audio from the Noma protest press conference in Los Angeles, where organizers laid out demands including leadership change, worker reparations, and broader industry reforms addressing unpaid labor and abusive kitchen culture. All that, plus Chef's Kiss / Big Miss covering LA Times popcorn nostalgia, the rise of the San Luis Obispo Coast wine region, Expo West's protein-everything food trend, and drama inside the world of food media.--Presented by mva.wine. Subscribe to you first collection to discover unique wines that are meticulously selected and rarely (if ever) seen in LA. First 20 people to become members using code "LAFOOD" receive $50 off at check-out.

Hear the #1 food trend coming out of the biggest food show in the world and how George Zhou, founder of BUFFS, is transforming salty snacks with a better tasting, better for you, "beef Cheetos".George shares his experience at Expo West, one of the biggest food trade shows in the world, what trends he's seeing in food and beverage, how he built BUFFS while still in college, and why the next wave of food brands might look a lot more like farm-to-table than lab-to-shelf.George also shares the unexpected role AI played in building Buffs, how trial-and-error (and a lot of ChatGPT) helped shape the product, and why tools like Claude are becoming part of the modern founder toolkit.Plus, George shares a few insights on the wild world of TikTok and what it really takes to earn consumer attention.STAY CONNECTEDJAMES on Twitter & Linkedin – /jamesborowDANIEL on LinkedIn, Instagram, TikTok – /danieldruger

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.  You'll learn about:Why I'm Tired of Brands Ignoring Organic SocialThe Secret Connection Between YouTube Shorts and Gemini LLMAI is the New Internet: Why You're Not Too LateMy 20% Rule for Organic Social Production (Even for Small Brands)How to Become a Media Company That Sells a ProductWhy Efficiency (Not Hustle) is the Key to Finding More TimeThe Danger of Compromising Culture and IngredientsI reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

In this week's episode, I shared my biggest takeaways from Expo West and my gluten-free food adventures.  What I loved and brands launching new products for us gluten free eaters this year 2026!Podcast Rundown:Favorite bite: Braised Beef Stroganoff from Oceans and Earth https://www.oanderestaurant.com/Favorite Brand: AmyLu Foods https://www.instagram.com/amylufoods/Favorite IG account: https://www.instagram.com/glutenfreetravelstheworld/Thanks for listening this week! I love you guys. Thanks for making my dreams come true! PLEASE leave a rating or review!!! xx

At Expo West I expected a plant-forward food show… but what I found instead raised a lot of questions.In this episode of the Vegan Hacks Podcast, I break down the surprising presence of meat products and even beef tallow at what used to feel like a very vegan-friendly event.I also sit down with some incredible founders pushing plant-based innovation forward:• Liz Kang, Founder and Co-CEO of Mamame, creating bold tempeh chips • Madelyn Hadley, Founder of Madly Hadley, crafting clean-label vegan staples like coconut bacon bits and cashew parmesan • Jeremy from Steak 'n Shake, who explains the company's controversial move to cook with beef tallowIt's a fascinating mix of food innovation, industry reality, and the big question:Where is the plant-based movement heading next?Send a text

It was great catching up with Dan Frommer. Dan is the founder and editor in chief of The New Consumer, a sharp and essential publication covering the intersection of technology and consumer culture — and one of the smartest people thinking and writing about what Americans are actually buying, eating, and obsessing over. Every year, Dan publishes a major consumer trends report timed to Expo West, the natural and organic products trade show in Anaheim, and this year's edition — a 68-slide deep dive produced with Coefficient Capital — is full of big findings. Matt catches up with Dan to talk about some of their new product discoveries while attending the show, as well as Dan's recent writing about Sweetgreen and how Americans actually want to consume protein. Brands discussed on the episode: Smith Tea Maker, Coyotas, Waterloo, Flow Hydration, Van Leeuwen, Moozy Milk, Little Latke, Brause, Wasted, Oatly, Rambler, Wholesome Bakery, Lasso, Zahav Foods, Lexington Bakes, Yuzu Co., Row 7, Sourmilk.  Subscribe to This Is TASTE: ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, ⁠⁠YouTube⁠⁠   Learn more about your ad choices. Visit megaphone.fm/adchoices

We're shouting out all the amazing female restauranteurs in the Twin Cities and checking in with Jill Holter at Expo West in Anaheim, CA. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show's biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first. Show notes: 0:23: Barking Dogs. Plenty Of Protein. Where's The Fiber? Blurring Lines. Sweet (Date) Treats. – The hosts are wiped but loquacious as they break down the biggest themes and trends from Expo West. They highlight the surge of protein across nearly every category – from popcorn, chips, and pretzels to beverages and ice cream – and debate whether some applications make sense today or may become more relevant in the future. Ray emphasizes that taste remains the ultimate test, spotlighting standout brands such as high-protein ice cream maker Protein Pints. The team also notes that added fiber was surprisingly less visible at the show and wonders whether it faces a bigger consumer education hurdle than protein. They examine emerging beverages like spiked prebiotic or probiotic sodas and question their long-term appeal. Beyond functional products, they highlight innovative brands discovered around the show, including crispy jerky chips, soy-based high-protein yogurt, sea moss lemonade, non-alcoholic cocktail alternatives, a modern MSG brand, and date-based candies positioned as better-for-you sweets. Brands in this episode: Khloud, Jam Packed, Lumen, Sky Pop, David, Protein Pints, Manitoba Harvest, Belly Well, Poppi, Pop Sips, Beast, YAY's, Tezza, Bitter Love, Tips, Mother Root, OSIA, Dime MSG, Black Beverly Hills, Oh My Dessert Butter, Sleet Pops, Chara, Benny Bites, Ohum, Kias, Gato, Lasso Jello, Wobbled Jello, Very Lucky, True Dates, Joolie's, Smood, Daddl, Harken Sweets, Farmwell, Quip, House of Joy, Crafty Ramen, Prickly, Fresh Fizz, Leisure, RXBAR, Häagen-Dazs, Ben & Jerry's, Van Leeuwen, Swedish Fish, Mounds, Almond Joy, High Noon

TODAY ON THE ROBERT SCOTT BELL SHOW: LIVE! Natural Products Expo West Anaheim, Glyphosate Supreme Court Fight, Autism Research Split, Gain of Function Research, COVID vs Sovereign Silver, Secret Food Chemicals, Arizona Vax Parental Consent, Cell Tower Radiation, COVID Justice Resolution, and MORE! https://robertscottbell.com/glyphosate-supreme-court-fight-autism-research-split-gain-of-function-acceleration-listener-question-about-covid-transmissibility-secret-food-chemicals-arizona-vaccine-parental-consent-cell-towe/ Purpose and Character The use of copyrighted material on the website is for non-commercial, educational purposes, and is intended to provide benefit to the public through information, critique, teaching, scholarship, or research. Nature of Copyrighted Material Weensure that the copyrighted material used is for supplementary and illustrative purposes and that it contributes significantly to the user's understanding of the content in a non-detrimental way to the commercial value of the original content. Amount and Substantiality Our website uses only the necessary amount of copyrighted material to achieve the intended purpose and does not substitute for the original market of the copyrighted works. Effect on Market Value The use of copyrighted material on our website does not in any way diminish or affect the market value of the original work. We believe that our use constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you believe that any content on the website violates your copyright, please contact us providing the

Mayo, booze, jerky, ranch, and more genius new products are pitched by the fellas, using Expo West as the inspiration to create the next big consumer packaged goods concepts.

This week on Two Parents & A Podcast, we're audio only (SORRY, but that's IRL recording, baby. PS we saw your feedback (THANK YOU!!!) and we're gonna try this for a few weeks before regrouping). ANYWAYS — we're starting with a relationship milestone nobody talks about: the first time you see your partner truly sick. It turns out it teaches you just as much about a relationship as your first vacation together… maybe more. From there, we get into the modern logistics of adult life, including the “phone call slot” problem (miss it and you're benched for the day) and the realization that a shocking number of adults (*cough cough* US) don't know how to change a tire, write a check, or address an envelope. That naturally leads us into how fast AI is moving, how jobs are shifting in real time (important note: AI still cannot change a tire), and what all of this actually means for people trying to build careers right now. Then we share our top three tips for throwing a baby sprinkle that people will actually enjoy, look ahead to Expo West with a toddler (and why bringing a grandparent as backup is elite strategy), and share that we've OFFICIALLY narrowed baby boy names down to four. Then come the debates. Self-checkout tipping… are we doing this now or not? Expiration dates - law or just vibes? (we HAD to get Harrison's “expert” opinion). And can you ACTUALLY trust Google reviews?! We wrap with a few life things: front porch hangouts with neighbors, pregnancy pee science (why it's worse lying down and why no one warns you), and a glucose update that involved cake and immediate regret. LOVE YOU GUYS. Thanks for listening!!! Timestamps:  00:00:00 Welcome back to Two Parents & A Podcast! 00:01:39 The relationship milestone NOBODY talks about  00:08:16 The “phone call slot” problem (miss it and you're benched) 00:10:28 Schools need a mandatory class called “Life” (changing tires, writing checks, labeling an envelope) 00:17:56 AI is moving FAST… and jobs are shifting 00:23:02 Top 3 tips for the perfect baby sprinkle 00:40:05 Expo West with a toddler (and bringing a grandparent as backup!) 00:47:04 We narrowed baby boy names to 4 00:51:47 Self-checkout tipping… are we doing this now?! 00:59:20 BICKER OF THE WEEK cont: expiration dates - law or “vibes”? 01:03:55 Front porch hangouts with the neighborhood 01:07:05 IN THE COMMENTS: Pregnancy pee science (why it's worse lying down) 01:08:30 Glucose update: I ate cake and paid for it 01:12:15 Can you trust Google reviews? 01:19:28 LOVE YOU GUYS!  #twoparentsandapod --------------------------------------------------------------- Thank you to our sponsors this week: *Ollie: Cozy up with your pup this season! Go to https://www.ollie.com/twoparents and use code twoparents to get 60% off your first box! *IM8: Go to https://www.IM8HEALTH.com/TWOPARENTS and use code TWOPARENTS for a Free Welcome Kit, five free travel sachets plus 10% off your order. *SKIMS: Shop my favorite bras and underwear at http://www.skims.com/twoparents  #skimspartner *If you want to feed with confidence too, head to https://www.hibobbie.com for the formula trusted by 700,000+ parents *For a limited time, go to https://www.Care.com and use code TWOPARENTS for 20% off your initial subscription or a Senior Care Advisor Plan --------------------------------------------------------------- Listen to the pod on YouTube/Spotify/Apple: https://www.youtube.com/@twoparentsandapod https://open.spotify.com/show/7BxuZnHmNzOX9MdnzyU4bD?si=5e715ebaf9014fac https://podcasts.apple.com/us/podcast/two-parents-a-podcast/id1737442386 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Kappy shares what's on his plate at the moment.Links and handles mentioned in this episode:The Benjamin Hollywood | IG3 Farm DaughtersSous Vide Egg BitesExpo WestNassau Paradise Island Wine & Food FestivalBrodo | Chef Marco CanoraFollow Beyond the Plate on Facebook and X.Follow Kappy on Instagram and X.www.beyondtheplatepodcast.comwww.onkappysplate.com

Will Animal Protein Dominate Expo West This Year?Next week, the natural foods world descends on Natural Products Expo West in Anaheim. The Super Bowl of natural foods In past years, it felt like a plant-based paradise — innovated alt-meats launching, vegan innovation exploding down every aisle.And yes… there will be new important, plant launches. There always are.But the bigger question this year:Is animal protein about to dominate the narrative?  ASend a text

This week on Two Parents & A Podcast, you get Two Parents for about 10 minutes… and then Jules takes over for Harrison. So for everyone who's been asking in the comments for more Jules: this one's for you (hi, mom). (ps. I still will not be going on camera. Don't push it guys lol -Jules) Before the handoff, we cover a LOT. Pregnancy sickness recovery being wildly unfair, whether we're accidentally becoming sourdough people (apparently like Taylor Swift?!), and what it's like doing Expo West with a toddler in tow. We share a Bubber buckle fracture update, a hard parenting rule we learned the hard way (never skip snack time), and get into glucose intolerance… plus the surprising internet consensus that sourdough might actually help?? From there, we talk neighborhood social committees, joining a junior professionals board, and then we officially made it past all the things we had planned to talk about that I could do without Harrison - cue Jules stepping in (being thrust in…). OK we covered - secret “single behaviors” we all do, whether bricking your phone ACTUALLY works, Millennials vs. Gen Z (Jules does, in fact, call Alex cheugy), and the importance of the group text. We also discover you can apparently petition to bring back discontinued flight paths (??), play a round of Two Truths & a Lie (two truths… Jules can't lie), and have a very real moment about how fast kids grow up. Things We DMed takes a turn with a headline that stopped us in our tracks: a baby born from a womb transplant from a deceased donor — and the bigger ethical conversation that followed. Then it's Bicker of the Week (expiration dates: law or loose suggestion?), a practical baby #2 conversation about needing a bigger car, why the naughty corner doesn't actually work the way we think it does. We wrap with a quick note that we are hiring (kind of) — but if you DM us, you're automatically disqualified. LOVE YOU GUYS. Thanks for listening!!!  Timestamps: 00:00:00 Welcome back to Two Parents & A Podcast! 00:03:44 Pregnancy sickness recovery is UNFAIR 00:05:09 Are we becoming sourdough people…? 00:08:34 Expo West… with a toddler  00:09:15 Bubber's buckle fracture update 00:10:44 Parenting rule: NEVER skip snack time 00:14:12 Glucose intolerance… and sourdough might SAVE me?? 00:19:03 Neighborhood social committees  00:20:51 I joined a junior professionals board… 00:23:58 Harrison taps out, Jules fills in 00:27:17 Secret “single behaviors” we all do 00:29:35 Does bricking your phone ACTUALLY work?!  00:30:54 Millennials vs Gen Z (Jules calls Alex cheugy)  00:33:10 The group text  00:37:49 Wait… you can PETITION to bring back flight paths?! 00:39:13 Two truths & a lie (Jules edition) 00:41:42 Kids grow up too fast 00:42:33 THINGS WE DMED: Baby born from a deceased womb donor?! 00:52:16 BICKER: Expiration dates are law (apparently) 00:58:32 Baby #2 = we need a new car (XL SUV time) 01:06:12 The naughty corner doesn't work?? 01:08:29 “LinkedIn-ifying” your life vs. reality  01:11:17 We're hiring… but don't DM us 01:13:24 LOVE YOU GUYS! #twoparentsandapod --------------------------------------------------------------- Thank you to our sponsors this week: *Hero Bread: Hero Bread is offering 10% off your order. Go to https://www.hero.co and use code TWOPARENTS at checkout. *Perelel: Exclusive for our listeners, new customers can enjoy 20% off their first order with code TWOPARENTS - Visit https://www.perelelhealth.com *Chime: It just takes a few minutes to sign up. Head to https://www.Chime.com/TWOPARENTS *Function Health: Visit www.functionhealth.com/TWOPARENTS or use gift code TWOPARENTS25 for a $25 credit toward your membership. *Edmunds: If you are planning to buy a car this year or even just starting to think about it, visit https://www.Edmunds.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The real ROI of Expo West starts long before the show floor opens. In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past. Show notes: 0:23: Back To The Future. Expo Excellence. Protein Pretzels. Accelerate CPG. Shirleys, Hippies & Hops. — The hosts preemptively thank attendees and partners who supported Taste Radio's Miami meetup. The conversation then turns to Natural Products Expo West 2026, with a focus on how emerging brands can stand out at such a large-scale trade show. They share strategies for building awareness ahead of the event and maintaining momentum through effective post-show follow-up. The episode also highlights several new product launches, including SuperPretzel's protein offering, a new "Shirley Cola" from Ben Stiller-backed Sippin' Shirley soda, Lance Collins' revived Accelerator energy drink, Hoplark's yerba mate-based release, Hazards hop water, and Hippie Energy. Brands in this episode: Dirty Saint, True Dates, Super Pretzel, Accelerator, Hoplark, Hazards, Hippie Energy, Hippie Water, LifeAid, Core Water, BodyArmor, Fuze, C4, Ghost, Dr. Brown's, Stiller's Soda, Slice, Auntie Anne's

Gage shares his best practices for attending Natural Products Expo West – the biggest trade show in the United States for the better-for-the-world product industry! Tune in to hear 10 tips for making the most of the show, based on Gage's ~15 years of experience attending Expo West as a brand, packaging, booth, and campaign designer who's helped some of the industry most beloved brands stand out at the show. Tune into the episode or read below for his top tips! You can also download a copy here for easy reference later. https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West!1. Define Your Target ROIHave a clear goal and outcomes in mind because the event is what you make it.Rightsize your investment. There's no shame in starting small, like a shared booth, table at StartUp CPG, sampling out of a backpack, etc. Even big brands need to be cautious of their spending because it adds up fast. But if you want to make a big splash, be willing to spend the money on the right opportunity.Aim to have your agenda 60% planned, but 40% flexible, because you never know who might pop up with some exciting and unexpected.2. Plan AheadBook your accommodations early, because everything near the Convention Center fills up quickly and gets very expensive.Find the sessions you want to attend, people you want to meet, and booths you want to visit through the app and social media posts, but also decide what's non-negotiable and what's optional for you, because you will get exhausted/overwhelmed.Make dinner reservations, book event venues, and meeting rooms in advance because there are a ton of competing groups looking for limited time slots.Order all your materials, swag, outfits, etc., well ahead of time because shipping delays happen, and you don't want to be caught empty-handed or paying the steep price to rush reprint in Anaheim.3. Be Clear & CompellingHave your 5-second pitch and main talking points ready, because there are way too many people and not enough time to stumble or be vague.Bring the energy, passion, and vibes because that attracts people to your booth, lifts everyone's spirits, and makes you memorable.Ask lots of questions to get to know people and how you can help each other. It can reveal incredibly powerful information for you both.4. Crush Your BoothMake sure it's clear what you're selling and what makes it special, otherwise your booth is likely to be missed (unless you're drawing attention, see below).Be unique but authentic, have a compelling story or theme for the show, and be engaging and fun as people walk up.Have events or activities at your booth that attract a crowd, and bring enough samples/goodies to go around. Tip: people are drawn to anything that's more than a tiny bite on a toothpick or a generic tote bag.Have a method for politely exiting conversations, like handing them off to an associate or introducing them to another guest, so you can be available when that critical retailer, investor, broker, or press badge arrives.5. Draw AttentionApply for a Nexty, participate in the Pitch Slam, or partner on an innovation with another popular brand. Do things that will make you more visible.Send out press releases, make announcements on social media, and offer the press a unique and exciting story to draw them to your booth.Invite an industry rockstar or celebrity to your booth for a meet and greet.Host a happy hour with a prominent group, like B Corp.6. Connect With Your CommunityAttend events hosted by your membership communities (B Corp, 1% for the Planet, Regenerative Organic, Upcycled, Non-GMO, Fair Trade, Climate Neutral, Climate Collaborative, Naturally Network, Purpose Pledge, Startup CPG, Project Potluck, :INCLUDED, etc.)Post updates in your preferred social channel (pictures, top finds, great insights, events, selfies, etc), tag people, and comment on others' posts! Wear your affiliations (shirts, hats, pins, stickers, lanyards, badges, etc).7. Take Care of YourselfHydrate and eat real food, or at least snack your way to well-balanced meals or your stomach and energy levels will regret it later.Dress comfortably and in layers. You'll be walking a lot, in and out of buildings, and the weather can change quickly. Bonus: dress memorably.Rest your feet and your back whenever you can. They will be sore.Get full nights of sleep when you can, and take some downtime in between things to recharge your batteries and brain.8. Be Brave, Be ActiveMeet people! That's why you're going. Don't just hide in your hotel, your booth, or in your co-worker/friend group. Get out there.Attend happy hours, events, and dinners even if you worked the booth all day, because that's the time to make real human connections.Go talk to that hero, buyer, investor, press, celebrity, etc because that's why they're here, and why you're here.9. Don't Try to Do it AllThe show is way too big to see every booth. Decide what's most important. It can help to pick a theme to focus, like a category, certification, stage of business, etc.There are too many sessions, events, and happy hours. Pick a focus and try to limit your FOMO. Divide and conquer with your team if you can.If you've been going as long as I have, you'll wish you could spend time with all your friends, collaborators, clients, podcast guests, and more… but it's best to be at peace with what you can do instead of worrying about what you can't.10. Follow Through Take notes on business cards, in an app, or wherever works for you because you won't remember every conversation, idea, or to-do item.Digest what you learned, who you met, and how you want to follow up each evening before that information gets too foggy.Make social posts each day, because you'll be too burned out and busy to catch up on social media after the show.Follow up with people during and after the show to solidify that new connection.Links:Natural Products Expo West: https://www.expowest.com/en/home.html10 Tips to Crush Expo West Download: https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West!…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Expo West Best Practices05:23 Defining Goals and ROI for the Show08:21 Planning Ahead: Accommodations and Sessions10:42 Crafting a Clear and Compelling Message13:05 Maximizing Your Booth's Impact15:59 Drawing Attention and Engaging the Audience16:19 Connecting with Your Community20:40 Self-Care During the Event22:08 Being Brave and Active23:06 Managing Expectations and FOMO25:28 Following Through After the ShowSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2760- Vinnie Tortorich and Anna Vocino provide a guide on Reading Labels 101 to help you recognize poor ingredients in packaged products. https://vinnietortorich.com/2026/02/reading-labels-101-episode-2760 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Reading Labels 101 They briefly talk about voiceover work. (2:00) Don Coddington has issued a challenge to Vinnie: No Cheese February. (19:00) Vinnie can't quite commit to that stretch of time. Anna recently made an NSNG version of mozzarella sticks. (23:00) They chat about buying beef tallow. (25:00) When buying tallow (or lard), read the label to ensure it is pure and contains no fillers. Anna discusses going dairy-free. (30:00) Her Eat Happy Too cookbook includes many dairy-free recipes or ones that can be modified to be dairy-free. You can purchase it here: https://annavocino.com/eat-happy-too/ Reading labels for food is essential. (36:00) Many products use marketing tactics that are misleading but still fall within legal limits. (38:00) Turn the package over and look at the "Nutrition Facts"; however, those numbers can be tweaked and may misrepresent the packaged food. (39:30) Vinnie and Anna give the breakdown. The truth lies in the actual Ingredients list. Different sweeteners will be listed in a single ingredient list to avoid adding numbers to the Nutrition Facts Panel. (44:00) This practice is not limited to sugar; it also uses seed oils. Anna discusses how product ingredients are measured and scaled up. (51:00) Vinnie will be having a guest who discusses how beef production affects what you get. (55:00) Price can always be a factor, but do the best you can with what you have. (58:00) Anna will attend ExpoWest and report back with trend updates. (59:00) Anna's spices are at all the SoCal Gelson's markets! Did you miss it?: The NSNG® VIP group closed, but you can get onto the waitlist for next time by signing up at https://www.nsngvip.com/join. A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $300 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. (1:05:00) You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's next cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries

This week, we will be talking CPG SHOP - everything and anything. We are one month out from Expo West - and finishing up the mini-tradeshow season of UNFI/KEHE/Fancy Faire etc!

A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, and the choices that change a business. We dig into margins, manufacturing, pet treats you could eat, and a bold rebrand made to win shelves.• early market lessons shaping sales craft and urgency• olives to protein balls and the Expo West insight• outsourcing pain points versus owning production• factory build on a tight budget and fast scale to export• airline margins, cancellations, and cash discipline• educating customers on protein types and absorption• clean labels versus ultra‑processed ingredients• COVID impact and the private label pivot• launching human‑grade dog treats with low carbs• rebrand to Ballsy By Nature and paper packaging• returning to proactive sales with a stronger story• partnership roles, stress, and family balancePlease like and subscribe. And prior review, would really appreciate it. If you want to know more about starting a food business, head to www.jgreenwood.comSupport the show

Hiyo's founders turned a personal wake-up call into one of the fastest-growing adult non-alcoholic beverage brands in the country. Built on sharp strategy, standout design, and disciplined execution, Hiyo is now scaling nationally — including a newly inked Live Nation partnership placing the brand in major venues across the U.S.  In this episode, we sit down with Hiyo's three co-founders, Evan Quinn, Cygne Cooper and George Youmans, who discuss how this SoCal-born "social tonic" is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays. Show notes: 0:25: Evan Quinn, Cygne Cooper & George Youmans, Co-Founders, Hiyo – Evan and George reflect on how simultaneous family crises related to alcohol prompted them to cut back on drinking and inspired them to create Hiyo. Cygne discusses how she crafted the SoCal-inspired brand identity and sunset-themed packaging. George notes that Hiyo was initially a DTC brand and grew carefully into retail once operations were strong and consumer demand was clear. Cygne talks about how Hiyo's booth at Expo West 2024 created an energetic, immersive experience before the founders explain how merchandising strategy varies by retailer, with Hiyo fitting either near alcohol or within functional beverage sets. George talks about Hiyo's national partnership with Live Nation, requiring tight coordination across design, production, logistics, and on-premise education. Brands in this episode: Hiyo, Liquid Death

In June 2025, the Contact Lens Institute (CLI) published Digital Discovery: Consumer Searches Reveal Contact Lens Realities, a comprehensive look at how and why people are seeking more information about these products online.The report examines multiple aspects of search behaviors, culled from public data sources, primarily focused on the United States and Canada. These include diving into the most common contact lenses searches via Google and on other platforms.CLI data also sheds light on the most common questions that reveal patient challenges, suggesting that the contact lens community may benefit from increased focus on health and safety, cost, wear and care, and how brands differAs traditional digital search evolves with the adoption of AI platforms, CLI also investigated how common large language models such as ChatGPT, Copilot, and Gemini are handling contact lens queries. While steadily advancing, those technologies' abilities to provide the best sources of information are inconsistent, meaning that practitioners may want to have preemptive conversations about AI-generated results with patients who are likely usersAt Vision Expo West, this September, a panel of CLI Visionaries including Andrew Bruce, Dr. Jade Coats, and Jennifer Seymour discussed some of the important findings of the Digital Discovery report.A little bit about the speakers:Andrew Bruce, LDO, ABOM, NCLEM, FCLSA, is a licensed master optician and contact lens fitting specialist in Vancouver, Washington, and founder of ASB Opticianry Education Services. Jade Coats, OD, FAAO, is a nationally recognized optometrist from Bentonville, Arkansas, with clinical expertise in ocular surface disease, dry eye management, contact lenses, and perioperative care for premium cataract and refractive surgery. Jennifer Seymour, LDO, FCLSA, NCLEM, ABO-AC, AAS, is a Nevada Licensed Dispensing Optician, ABO-AC and NCLE-AC nationally certified. Her passion for fitting contact lenses came during her schooling for licensure, learning how contact lenses change patients' lives.Learn more about the Contact Lens Institute and the Digital Discovery Report:https://www.contactlensinstitute.org/resources/digital-search/Love the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

What separates beverage brands that break out from those that burn out? In this episode, industry veteran Ken Sadowsky – often known by his sobriquet, the “Beverage Whisperer” – offers a behind-the-scenes look at what's working (and what's not) in the fiercely competitive drinks industry.  Ken, who is the executive director of the Northeastern Independent Distributors Association (NIDA) and a senior advisor with Belgium-based investment firm Verlivest, draws from decades of experience and shares practical, battle-tested insights, from store checks in NYC bodegas to the growing influence of non-alcoholic spirits. He dives into a range of hot-button topics, including the ROI of trade shows like Expo West, the crucial role of effective packaging, and the delicate balance between innovation and consumer confusion. Along the way, he shares candid opinions on up-and-coming brands, expressing optimism for some while voicing skepticism toward others. Show notes: 0:25: Interview: Ken Sadowsky, Sr. Advisor, Verlinvest – Ken Sadowsky talks about his passion for conducting store checks to stay current on emerging brands and trends and emphasizes the importance of trying new products, especially in diverse markets like New York City. He also explains how his background as a distributor and investor informs his observations and why advises early-stage founders to perfect their product in their hometowns before attempting to break into bigger markets. He and Ray sample a non-alcoholic margarita from Pentire and a collagen-infused sparkling water from Liquid Youth. They then discuss the rise of ANA beverages and the evolution of sweeteners in better-for-you sodas. Ken acknowledges Poppi's branding success and PepsiCo's acquisition of the company, but he remains skeptical about the long-term viability of the prebiotic soda category. The conversation continues with an exploration of the value of trade shows like Expo West, why ROI can be elusive and difficult to quantify, and his advice for startups with limited budgets. Ken and Ray sample more brands, including Fhirst, a U.K.-based probiotic soda brand, and Orange Toucan, a moringa-infused beverage. The discussion turns to the meaning of innovation in CPG, as Ken defines it as introducing something truly new, ideally with a functional or sustainability benefit that can reach mainstream audiences. They wrap the episode by spotlighting 67 Water, a culturally resonant brand targeting Gen Z and Gen Alpha; Glucosal, a Guatemalan electrolyte beverage only distributed in Miami; and Cadence, an isotonic drink brand. Brands in this episode: Liquid Youth, Poppi, Olipop, Liquid I.V., Celsius, Prime, Red Bull, Vitaminwater, Hint, 67 Water, Cadence, Pentire, Orange Toucan, Ringa, Kuli Kuli, Glucosal, Woody Creek Distillers, Mountain Dew, Vita Coco, Fhirst, Casa Azul, Bud Light, Electrolit, AriZona Beverages, GNGR Labs, MOTH Drinks  

A decade ago, Allison Ellsworth was drinking apple cider vinegar for health reasons and doctoring it with fruit so she could stand the taste. Her husband Stephen helped her turn it into a business by adding carbonation on a hacked soda line in their Dallas townhouse. They called it “Mother Beverage,” and sold out every week at the farmers market…but then heard the words no founder forgets: “Your branding is…sh*t.” What happens next is one of the wildest CPG glow-ups of the 2010s: a Shark Tank deal with brand whisperer Rohan Oza, a full rebrand to Poppi, colored cans that jumped off the shelf, a launch derailed by Covid—and finally, an explosion fueled by Amazon, TikTok, and a Super Bowl moment that planted the flag: We're soda–and we've left the farmers market for good. Five years after its rebrand, Poppi was acquired by Pepsi for nearly $2B. This is the story of the messy bottling line, saying no to “dumb money,” baptism by Shark Tank, and building a generational brand while staying married.In this episode, you'll learn:How rebranding can rescue a beverage, and when to avoid early eye-rolls The hit-and-miss of carbonating on a small scale (and why co-packers said no).How the risky decision to call Poppi “soda” unlocked a new retail set (functional soda).What a Shark Tank partner does during a rebrand window.How Allison seized on TikTok to spike sales during Covid Timestamps:0:10:15 Meeting cute at a snowboard shop → engagement in 7 months 0:14:00 How apple cider vinegar helped Allison's health…but tasted terrible (early flavor hacks) 0:22:36 DIY carbonation disasters: exploding bottles & the 40°F lesson 0:42:28 Selling out at the Dallas Farmers Market 0:37:48 Appearing on Shark Tank while nine months pregnant and the deal with Rohan: “your branding is sh*t.”0:47:02 The nail-biting rebrand from “Mother” to Poppi: colored cans vs. white, and winning the shelf 0:53:44 Expo West canceled by Covid → a massive turnaround fueled by Amazon, Shark Tank, and TikTok1:05:51 Super Bowl ad– “We're soda!”--and the road to a ~$2B Pepsi acquisition 1:07:58 Growing a business while managing a marriage Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comThis episode was produced by Rommel Wood with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Alex Cheng. Our engineers were Patrick Murray and Jimmy Keeley.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oakley Meta took center stage at Vision Expo West, where the Defocus Media team toured the EssilorLuxottica booth to see how AI, smart eyewear, and next-gen lenses can raise the bar on real-world patient care. Alongside Ray-Ban Meta and Nuance Audio, the team explored how design, fit, battery life, and everyday usability come together to help eye care professionals deliver better conversations in the exam lane and better outcomes in everyday life.

We're live from Vision Expo West in Las Vegas in the buzz of the show, discussing the new direction for Newton, formerly Neurolens with CEO and co-founder Davis Corley. Key Takeaways:Newton was inspired by Isaac Newton, one of the earliest fathers of optics and prism opening a new direction for three pillars: Sequel, Neurolens, and AI innovation.Sequel is the newest lens portfolio to hit the market, spanning two near relaxing designs and a full progressive. Driven by Convergence Boost technology, the lens eliminates the varients in prismatic effect as patients move form distance to near.Neurolens continues as the flagship product for Newton, leveraging the N3 device to deliver therapeutic optics to patients with symptomatic convergence issues.Newton is also investing in Isaac, an AI innovation and training platform to support private practice staff training and development.What Davis is reading: The Five Dysfunctions of a Team by Patrick LencioniPractice Advantage Reading List** Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams this year - with $15 extended through June of 2026, and $10 thru the end of next year! Visit www.pecaaexamrebate.com now!** 

Daniel speaks with the CEO of The Vision Council, Ashley Mills, about the final Vision Expo West, taking  place in Las Vegas, September 17-20, 2025.      https://west.visionexpo.com/  

Magic tricks, Wi-Fi updates, an OEM panel, data security, leadership advice, evacuation training in a smoking bus and more! Tony, Ryan and Taylor discuss highlights from STN EXPO West that wrapped up last week in Reno, Nevada. Read more STN EXPO West coverage. Episode sponsors: Transfinder, School-Radio, RIDE.

David Weber, business development manager for School-Radio, analyzes new bus radio and communication technology solutions that can optimize district operations. Regional Sales Manager James Holtz gives us a glimpse of the innovative new electric school bus Blade Battery from RIDE. Amidst rapid developments in the clean fuel school bus market, Francisco “Paco” Lagunas, general manager of the North American bus market for Cummins, and Richard Garvin, director of strategy and commercial business development, present answers from the energy leader. Director of Transportation Teri Mapengo discusses operations, technology and fostering the kind of positive workplace culture that won Prosper Independent School District in Texas a Top Transportation Teams award at this week's STN EXPO West in Reno, Nevada. Read more STN EXPO West coverage. Episode sponsors: Transfinder, School-Radio, RIDE, Cummins. 

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

If the legacy food giants won't evolve, Mason Dixie will do it for them – one honest, skillet-cooked meal at a time. When Ayeshah Abuelhiga founded Mason Dixie Foods in 2014, she set out to deliver what people are truly hungry for: clean, craveable comfort food made without compromise. No preservatives. No shortcuts. Just real ingredients and real flavor. Today, Mason Dixie offers a growing lineup of frozen biscuits, breakfast sandwiches, burritos, and fried chicken sandwiches – all made with fresh ingredients, real dairy, and no artificial ingredients, bleached flour or seed oils. The products are available in more than 6,000 stores across the country, including Whole Foods, Costco, Sprouts, Giant, Harris Teeter, and more. In this episode, Ayeshah shares how she's taking on the legacy CPG heavyweights by building a bold, next-generation frozen food brand. She dives into how Mason Dixie harnesses consumer insights, rigorous cost discipline and category whitespace to develop new products. She also breaks down how the brand is reshaping the definition of “natural” for modern shoppers, proving it's possible to scale with integrity, and lead with purpose, without ever compromising on what matters most. Show notes: 0:25: Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods – Ayeshah and Ray chat about past conversations before the entrepreneur shares how operating outside traditional CPG hubs has allowed her Baltimore-based company to thrive with greater agility and efficiency, particularly in the wake of the pandemic. She reflects on Mason Dixie's buzzworthy Expo West appearance, where she dressed as Colonel Sanders to promote new products and offers a candid critique of the natural foods industry. The conversation delves into the brand's innovation strategy, including its expansion into sandwiches and burritos, and how the latter was developed to create a superior flavor and texture to existing products. Ayeshah explains how Mason Dixie benchmarks acceptable price points and only moves forward with products that can achieve cost efficiency through scale and criticizes large conglomerates like Tyson for their inefficient use of resources, while remaining open to partnerships that could help scale clean-label food. Beyond business, Ayeshah talks about how she finds purpose in the creative freedom of entrepreneurship and in mentoring underrepresented communities through nonprofit work. Brands in this episode: Mason Dixie Foods, Mike's Hot Honey, Uncrustables, Compass Coffee

In this special midweek drop of Retention Chronicles, Mariah Parsons dives into her first-time experience at Natural Products Expo West 2025—the largest and most influential event in the natural and organic CPG world. From breaking attendance records with over 64,000 attendees to spotlighting emerging brands and game-changing trends, this episode unpacks it all.Tune in as Mariah shares her unfiltered perspective on the overwhelming scale of the event, what it's like navigating as a first-time attendee, and the deeper industry dynamics at play (badge-checking included). She breaks down five major trends that dominated the show floor—from functional wellness and women's health, to plant-based innovation and the rise of non-alcoholic, functional beverages. Plus, she shouts out the mission-driven teams that left a lasting impression.Whether you're a brand founder, marketer, or CPG enthusiast, this recap will give you a pulse on where the industry is heading—and why Expo West is the place to be.

In this episode, we dive into the breakthrough trends and innovations unveiled at Expo West 2025. Our very own Innovation team members, Katrina Zheleznyak and Beau Bergman break down the highlights from this massive event, which brought together over 65,000 industry professionals and more than 3,000 exhibitors. From game-changing products to sustainable solutions and cutting-edge technologies, they share key takeaways that showcase what's shaping the future of food. Tune in now to discover what's next in food innovation! Note: parts of this episode were produced using the Audio Overview feature from NotebookLM, a personalized AI research assistant.

Troy Bonde and Winston Alfieri aren't selling your father's ragu. Instead, the 25-year-old co-founders of Sauz,  a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it's working. Launched in 2023, Sauz has quickly made a name for itself with an unconventional lineup of jarred sauces, including Hot Honey Marinara, Creamy Calabrian Vodka, Miso Garlic Marinara, and Brown Butter Alfredo. The inventive flavors, combined with a strong brand voice and sharp social presence, have propelled Sauz onto the shelves of over 6,000 stores nationwide, including Whole Foods, Sprouts, Target, Wegmans, Kroger and more. In this episode, Troy and Winston dive into their journey from outsiders to industry disruptors and how a scrappy, solutions-first mindset powers everything they do. They also talk about the intentionality behind their brand's unique digital presence and why their path to being everywhere starts with obsessing over the details. Show notes: 0:25: Interview: Troy Bonde & Winston Alfieri, Co-Founders, Sauz - On location at Expo West 2025, lifelong friends and co-founders Troy and Winston share the story of how they used the proceeds from their first stint in entrepreneurship to launch Sauz. They dive into why legacy tomato sauces never resonated with them, recounting late-night kitchen experiments, early sourcing hurdles, and the crucial role a food scientist played in translating wild flavor ideas into scalable products. Troy and Winston also reveal how they convinced skeptical retail buyers that Sauz could deliver true incremental value – and the grind behind cooking sauce for 62 straight days to meet a national Target launch and how saying “I don't know” has opened doors in unexpected ways. From managing brutal supply chain stress tests to deliberately turning down more retailers than they accept, they break down how discipline and focus are fueling smarter growth. They also unpack how a “lazy” social post sparked a viral breakout, how TikTok-native content is resonating with 50+ audiences on Instagram, and their strategy for thoughtful channel expansion into club and mass. Finally, they share the tough lessons learned from retailer rejections—and how their relentless focus on innovation and digital-first brand building is catching the eye of top-tier VCs. Brands in this episode: Sauz, Rao's Carbone, Truff, Immi

Ignite20 isn't just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Launched in February 2025, Ignite20 was born out of the Redwood Ventures Group and is also backed by early-stage VC firm Santatera Capital and food distributor RPM Food. Over the next three years, the fund will invest in 60 early-stage startups across the health, beauty, food, beverage, and pet care industries – targeting 20 promising brands per year. Each selected company will receive a $50,000 capital investment, along with hands-on support from a  network of operators, investors, and retail buyers. Through tactical mentorship, operational strategy, and founder-focused development, the program is designed to help brands grow sustainably and strategically. In this episode, we sit down with Gabriela Morales, Ignite20's co-founder and managing director, who shares how the fund is rethinking early-stage investing, the reason why margins matter more than price point, how categories like functional snacks and high-protein foods are redefining innovation, and the value of a 30-second video pitch. Show notes: 0:25: Interview: Gabriela Morales, Co-Founder & Managing Partner, Ignite20 – On location at Expo West 2025, Gabriela shares her first impressions of the industry's biggest stage and her journey from nutritionist and wellness entrepreneur to trailblazing venture investor. She also opens up about what fuels her investment philosophy, including her admiration for founders with true “fire in the belly.” Gabriela also dives into the traits she looks for in early stage brands, categories she views as poised for breakout growth, and her take on buzzy trends like better-for-you soda, adaptogens, and non-nutritive sweeteners. Plus, Gabriela unpacks why sustainable growth and velocity – not just profitability – are the metrics that really matter in today's CPG market. Brands in this episode: Hiyo, Little Sesame, Wildwonder, Mezcla

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That's where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company's path forward. Show notes: 0:45: Tax Day/TR Meetup. $100 In Your Pocket. Fonzie's Shark. Not Your Father's Ice Cream. Easy-ish Rice & Beans. – We're 11 days away from Taste Radio's NYC Meetup – you should join us. Oh, and BevNET Live Summer 2025 is right around the corner; there's money to be saved. Ray samples an unusual minty drink and hates on April Fool's Day CPG pranks. John shares his two cents on Groupon, before Mike shares the origins of a sharky saying. Jacqui highlights “breast milk ice cream” (yes, that's how it's described) and a line of easy to prepare rice mixes inspired by Latin cuisine. Mike talks about a U.K.-based tea brand and a hotpot “queen” before Ray makes a stunning admission. 28:51: Interview: Alan Scholnick, Founder & CEO, Datefix – On location at Expo West 2025, Alan shares the story behind Datefix, which draws from his Lebanese mother-in-law's culinary traditions and seamlessly blends his passion for fitness and nourishing, flavorful food. He highlights the brand's recent rebrand, which focuses on elevating the product's simple yet premium ingredients, while positioning Datefix for exciting co-branding collaborations in the future. Alan elaborates on the versatility of Datefix, noting its ability to fit into multiple daypart occasions, and discusses how the product's portability and long shelf life make it a challenge to define a single primary positioning. He also expresses gratitude for the overwhelming support from the community, reflecting on the brand's journey since Expo West 2023. Brands in this episode: Datefix, GNGR Labs, Olipop, Mentos, Frida Ice Cream, Fancypants, Loisa, A Dozen Cousins, Little Sesame, Vista Hermosa, Cornish Tea, Hotpot Queen, MiLa

When Kevin McCray sold his namesake brand, Kevin's Natural Foods, to Mars, Inc. for a staggering $800 million, it wasn't just a milestone – it was the culmination of a business philosophy built on three simple words: humble and hungry. Now, with the launch of Wild Fox Foods, those same principles form the core of his new, better-for-you snack consumer brand. Kevin's entrepreneurial journey began in 2012 with Chef's Menu, a meal kit company that laid the foundation for what would later become Kevin's Natural Foods – a pioneering brand offering clean, convenient, and nutritious refrigerated and frozen meals. Fast-forward to today, and Kevin's Natural Foods is a household name, stocked in over 20,000 retail locations across Target, Whole Foods, CVS, Publix, Walmart, and more. In 2023, Mars acquired the brand, keeping it as a standalone business within its Food & Nutrition unit. But Kevin wasn't done. Last month, he made a bold return to CPG with Wild Fox Foods, a brand that reimagines trail mixes, roasted nuts, and clean protein bars, offering consumers better-for-you alternatives without sacrificing flavor.   In this episode, Kevin shares his playbook for building Wild Fox Foods using the tenets responsible for the success of Kevin's Natural Foods. He breaks down what it takes to solve real consumer problems, the power of efficient, low-cost consumer research, and why founders should focus on building a strong brand before seeking funding. He also reveals how preparation, persistence, and openness to feedback are critical for any CPG entrepreneur looking to disrupt the market. Show notes: 0:25: Interview: Kevin McCray, Co-Founder, Kevin's Natural Foods & Wild Fox – On location at Expo West 2025, Kevin discusses the creative process behind Wild Fox's brand name, including a humorous alternative, and the challenges of the snacking industry. He explains what inspired him to re-enter the food industry, particularly after a remarkable exit with Kevin's Natural Foods and why alternatives to legacy brands must be built on quality ingredients and taste. He emphasizes the importance of retailer relationships, product offerings, and partnerships in getting a brand on the shelf, along with balancing short-term consumer feedback and long-term goals for success. Kevin also shares insights on the financial side of launching a food brand, advocating for efficient research and reflects on the role of luck and hard work in his success. Brands in this episode: Kevin's Natural Foods, Wild Fox Foods

Gail Becker has a bold message for CPG entrepreneurs: if your brand isn't built to truly improve the lives of your consumers, “you should stay the hell out.” As the founder of the trailblazing frozen food brand Caulipower, Gail has changed the way that millions of Americans think about comfort food. Caulipower offers gluten-free, better-for-you versions of traditional favorites, including its flagship cauliflower-based pizza crust, as well as chicken tenders, frozen pizzas, and pizza bites. With $100 million in annual sales and a presence in tens of thousands of retailers nationwide, including Target, Walmart, Kroger, and Whole Foods, Caulipower had made an indelible mark in the freezer aisle. In a candid interview featured in this episode, Gail talks about the most rewarding aspect of her entrepreneurial journey: the personal connection she's built with her consumers. For Gail, it's never been about the financial gain – it's about making a difference. Gail opens up about the guiding principles behind Caulipower's product development and how staying true to these values has fueled innovation, allowing her to meet real consumer needs while breaking industry norms. She also dives deep into how her leadership style has evolved as the company scales, and why staying grounded in core values is crucial, no matter how big the business gets. Show notes: 0:25: Interview: Gail Becker, Founder, Caulipower – On location at the bustling Caulipower booth at Expo West 2025, Gail Becker discusses the brand's new dill pickle pizza and why its launch took two years to bring to market. She explains the three core criteria that new products must meet and talks about the company's commitment to making better-for-you options more accessible to a wider audience. Gail also shares how pushing boundaries is a key part of Caulipower's mission. Gail also reflects on the early days of Caulipower, highlighting the hard work, energy, and sometimes unawareness of challenges that fueled its initial success. She also talks about her experience as the face of Caulipower, despite being a private person, and stresses the importance of knowing when to say no as a founder. Brands in this episode: Caulipower

Ep. 185: It's a big moment for Bloom, so Greg and I are sharing the behind-the-scenes story of Bloom Pop—our brand-new soda! From unveiling it at Expo West to the inspiration behind our favorite flavor (hi, Shirley Temple!), we're breaking down what this moment means to us as partners in business and life. We also answer your Qs about burnout, imposter syndrome, and how I'm navigating IVF while slowing down professionally. This one's part business update, part life chat, and part real talk about shifting priorities and staying grounded through change. If you've ever chased a big dream while juggling real life—this one's for you. Leave Me a Message - click here! For Mari's Instagram click here! For Pursuit of Wellness Podcast's Instagram click here! For Mari's Newsletter click here! For Greg's Instagram click here! Sponsored By: Experience radiant skin with BON CHARGE's Red Light Face Mask. Save 15% at boncharge.com with code PURSUIT. Control body odor anywhere with @lumedeodorant—the #1 whole body deodorant. Get 15% off with code PURSUIT at LumeDeodorant.com! #lumepod Check out SKIMS best intimates including the Fits Everybody Collection & more at skims.com/pow #skimspartner  Show Links: Bloom Sparkling Energy is our clean, better-for-you energy drink—zero sugar, natural caffeine, prebiotics & lychee for focus without the crash. Get delicious gut health in a scoop with Bloom Greens, packed with 30+ superfoods to support digestion, reduce bloat & boost energy. Support gut health, immunity & glowing skin with Bloom Colostrum—our 3-in-1 blend of colostrum, collagen peptides & probiotics. Topics Discussed 00:00:09 Welcome 00:00:31 Expo West 00:02:20 Bloom Pop 00:05:43 Too many prebiotic sodas? 00:10:04 Middle and high schoolers drinking Bloom energy drinks 00:11:34 Dessert for breakfast in Gloucester 00:16:18 Struggling with new phase in life  00:21:16 Boundaries with emails and texts 00:24:22 Imposter syndrome 00:29:38 Relocating for partner 00:31:56 Social media approach in today's landscape 00:35:09 Best exercise routine recommendation 00:36:27 Navigating marriage with busy lifestyles

In this episode, Lisa, Jamie, and Mikey went through hundreds of new products and narrowed it down to a cool dozen to try from Expo West! Finds like new sodas from Spindrift, a new limited-edition quinoa crisp from Undercover Snacks, an on-the-go tamale that is AMAZING, truffled mashed potatoes, and so much more. Plus, a new low-calorie BBQ sauce from a brand that's about to make splash in the US! So, what are you waiting for?? Push play now, then head on over to the Foodcast page to get more info on all the finds mentioned in the episode

Wild is woven into the fabric of her brand's identity. But Rosa Li's methodical, strategic approach to building a successful and respected CPG company stands in contrast to the untamed energy her products represent. Rosa is the founder and CEO of Wildwonder, a sparkling beverage brand that is infused with prebiotics and probiotics. Launched in 2020, the AAPI-founded company describes itself as “rooted in culture,” offering USDA organic drinks that taste as fresh and vibrant as a California produce stand. Flavors like Raspberry Lychee, Strawberry Passion, and Guava Rose come to life in 12 oz. slim cans, each containing five grams of prebiotic fiber, six grams of sugar, and 40 calories. Wildwonder is available nationwide, including at Whole Foods, Sprouts and The Fresh Market, as well as select Target and Costco locations. In this interview, Rosa shares how a focus on steady, incremental growth has been key to maintaining Wildwonder's integrity. She discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company's future. Show notes: 0:25: Interview: Rosa Li, Founder & CEO, Wildwonder – On location at Expo West 2025, Rosa chats about how attendees interacted with Wildwonder at its booth, how her grandmother inspired the creation of the brand and its evolution in messaging and packaging – from glass to aluminum cans. She also talks about how consumers compare Wildwonder to kombucha, why she will not describe the brand as a “soda,” what she views as the best merchandising opportunity for the products and how its pricing and retail strategy are interwoven. Rosa also discusses how she met buyers from major retail chains, demand planning and supporting the brand at the store level, managing the company's co-packer relationships, especially when challenges arise, and how listening to consumers has guided Wildwonder's innovation and marketing efforts. Brands in this episode: Wildwonder, Olipop, Poppi, Coca-Cola, Pepsi, GT's Living Foods, Nona Lim

Episode 2619 - Vinnie Tortorich and Anna Vocino chat about living in Los Angeles, reducing screen time, and Anna shares her adventures at Food Expo West. https://vinnietortorich.com/2025/03/adventures-at-food-expo-west-episode-2619 PLEASE SUPPORT OUR SPONSORS YOU CAN WATCH ALL THE PODCAST EPISODES ON YOUTUBE - Adventures at Food Expo West You get a little lesson on Eddie Van Halen, other celebrities, and living in Los Angeles. (3:00) Vinnie has been checking the amount of screen time on his phone and is trying to reduce the time he is “leashed” to the phone. (18:00) Test yourself to see how long you are on your phone. Hint: being on a phone 7 hours a day is not normal. Vinnie has noticed he has been more present while doing other activities. Expo West is huge, and is *supposed* to focus on natural foods; however, there are a lot of keto-type products. (29:00) Anna shares some of the challenges getting to Food Expo West. Anna created her sauces bc she wanted to see clean ingredients on the shelves. She talks about the various types of products that she saw. High protein products are a big callout on packaging. (36:00) They discuss a few other products and their experience with them.. More News If you are interested in the NSNG® VIP group, register here! Don't forget to check out Serena Scott Thomas on Days Of Our Lives on the Peacock channel.  “Dirty Keto” is available on Amazon! You can purchase or rent it . Make sure you watch, rate, and review it! Eat Happy Italian, Anna's next cookbook is available!  You can go to You can order it from . Anna's recipes are in her cookbooks, website, and Substack–they will spice up your day! There's a new NSNG® Foods promo code you can use! The promo code ONLY works on the NSNG® Foods website, NOT on Amazon. https://nsngfoods.com/ [the_ad id="20253"] PURCHASE  DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere:

Joy and Claire dive into the topic of Daylight Saving Time and share their mixed feelings about it. Claire updates listeners on her recent trip to Expo West and a karate midterm exam. Joy shares her experiences with new puppies and the nostalgic feelings that come with them. They also touch on Claire's recent struggle with a mild concussion and treatment from a chiropractor. Joy recounts her visit to a women's health specialist and the importance of self-advocacy in healthcare. They wrap up by answering listener questions about dog training tips, changes in their views on diet and health, and Joy's experience with facial fillers.Avante Cosmetic You Tube: https://www.youtube.com/@avantecosmetic00:42 Welcome Back to Older and Wilder00:50 March Updates and Expo West01:44 Puppy Nostalgia and Daylight Savings04:16 Concussion Recovery Journey10:14 Celebrity Encounters at Expo West15:57 Medical Experiences and Women's Health28:49 Puppy Training Tips and Q&A30:20 Dog Socialization Tips30:48 Introducing Dogs to Each Other31:42 Funny Dog Stories33:03 Training and Behavior Insights35:36 Puppy Training Challenges39:11 Herb Walk Experience45:46 Diet and Lifestyle Changes52:34 Skincare and Beauty Tips

We're not exactly at odds, but there's definitely some healthy debate among the hosts around how to assess Expo West 2025. And it turns out, we're not alone. The biggest question on everyone's mind: how do we truly evaluate innovation, and what does it mean for the future of the food and beverage industry in the near term? Show notes: 0:25: Burner Apartment. ET x TR. Nom, Nom. Incremental Optimism. Snax & Bevs. Horny Goat Hummus. – Ray is in secret agent mode and shares a big announcement about Elevator Talk. Jacqui and Mike spill the goods on Nombase. John talks about why some folks misread innovation exhibited at Expo West, but Ray, of course, still has questions.  Jacqui highlights the possibility of a market correction, while Mike hails business fundamentals before getting excited about fruit bites and protein powders. John gets giddy about hummus and Jacqui shares a tingly product that makes some of the hosts blush.  Brands in this episode: Blue Hour, Cob, PWR-UP, Palmas, PKN, Jubilees, swinger, ISH, Pistakio, Joon, HYQ, Pulpito, Crushed Tonic, Honey Mama's, Onyx Coffee, Drywater, Ithaca Hummus, Graza, Cedar's, Cookie Chachi, Charmlee, Sturdy Sauce

Joy and Claire dive into the topic of Daylight Saving Time and share their mixed feelings about it. Claire updates listeners on her recent trip to Expo West and a karate midterm exam. Joy shares her experiences with new puppies and the nostalgic feelings that come with them. They also touch on Claire's recent struggle […] The post Mid-March Madness appeared first on This is Joy & Claire.

Group Chat News is back with some of the hottest stories of the week including Expo West convention recap, the issues people have with Amazon and how Tiktok could be a serious competitor, Facebook Marketplace is the main reason young people still go on Facebook, Boomers are setting up a showdown with millennials, Stephen A Smith has agreed to a 100 million deal with ESPN that will give him flexablity to talk politics and much more