Podcasts about Cyber Monday

On this episode of 83 Weeks, Eric and Conrad head back 30 years to unpack the creative chaos in WCW following Halloween Havoc 1995! The Giant is the new World Champion, Jimmy Hart's turned heel, Lex Luger's gone bad — so what the heck is going on? Eric breaks down the thought process behind the wild character shifts and storylines that defined this era of WCW. Plus, Eric tackles the question: why was murder okay, but blood wasn't?

Happy Halloween Airheads! TraeCrowder.com CoreyRyanForrester.com One thing to pack, five ways to power! You can find Ridge's Power Bank at Best Buy or our listeners can get 10% off at Ridge.com by using code POA at checkout. Just head to Ridge.com and use code POA and you're all set. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. Remember, A-hole is only a dirty word if you wipe. For a limited time, our listeners get 10% off their first bidet order when you use code POA at checkout. That's 10% off your first bidet order at HelloTUSHY.com with promo code POA ● Raycon's going big for Black Friday and Cyber Monday — everything's up to 30% off! Just click the link in the description or go to buyraycon.com/POA to save on Raycon audio products sitewide. Join this channel to get access to perks: https://www.youtube.com/channel/UCE_luEVRgClC6dPceGVEZeg/join

On this episode of Grilling JR, "The Voice of Wrestling" Jim Ross and host Conrad Thompson take us back to the chaotic fall of 2001 for an inside look at WWE No Mercy 2001! JR shares behind-the-scenes stories from one of the most pivotal moments of the Invasion Era — when WWE and The Alliance clashed for control of the industry. From Stone Cold Steve Austin's reign of terror to Kurt Angle's rise, and the real-life tensions fueling the storyline, JR gives a candid look at how this event came together. It's a deep dive into the drama, the politics, and the passion that defined No Mercy 2001! HOME CHEF - For a limited time, Home Chef is offering my listeners 50% OFF and free shipping for your first box PLUS free dessert for life! Go to https://www.homechef.com/JR MYBOOKIE - Sign up with code JR50 and we'll back you on your first deposit. $100 gets you $50 extra. $200 gets you a Benjamin. What you do with it is up to you! WWE Saturday Night's Main Event, this weekend. Bet smart. Cash in. Only at MyBookie. LEGAL BUDDY - Download the Legal Buddy App at LegalBuddyApp.com. Register today, use referral code LEGAL for your chance to win a $250 Amazon Gift Card. RAYCON - Raycon's going big for Black Friday and Cyber Monday — everything's up to 30% off! Just click the link in the description or go to http://buyraycon.com/jr to save on Raycon audio products sitewide THEME MACHINE - John Carney, a celebrated St. Louis radio icon, has dedicated his career to capturing the essence of American storytelling. As an inductee into the Radio Hall of Fame, alongside his father Jack Carney, John brings a wealth of experience and a unique interviewing style to The Theme Machine. Available now wherever you find your podcasts. SAVE WITH CONRAD - Stop throwing money away by paying those high interest rates on your credit card. Roll them into one low monthly payment and on top of that, skip your next two house payments. Go to https://www.savewithconrad.com to learn more.

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I'm here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we'll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You'll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you'll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You'll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links

Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On this episode of What Happened When, Tony and Conrad dive into the wild, colorful world of CHIKARA! The guys sit back and enjoy a collection of matches featuring future AEW stars like Eddie Kingston, Brodie Lee, Daddy Magic, and Orange Cassidy — back when he was known as Red Fire Ant! From hilarious moments to pure wrestling magic, Tony and Conrad relive the fun, creativity, and charm that made CHIKARA such a beloved part of wrestling history. All that and plenty of laughs on this unique edition of What Happened When! RAYCON - Raycon's going big for Black Friday and Cyber Monday — everything's up to 30% off! Just click the link in the description or go to http://buyraycon.com/whwopen to save on Raycon audio products sitewide BLUECHEW - Visit https://bluechew.com and try your first month of BlueChew FREE when you use promo code WHW -- just pay $5 shipping. LEGAL BUDDY - Download the Legal Buddy App at http://LegalBuddyApp.com . Register today, use referral code LEGAL for your chance to win a $250 Amazon Gift Card. SAVE WITH CONRAD - Stop throwing money away by paying those high interest rates on your credit card. Roll them into one low monthly payment and on top of that, skip your next two house payments. Go to https://www.savewithconrad.com to learn more.

We had Salish Matter on the podcast!

Are you starting to panic over how to reward your team for another year well done? Should you show appreciation in the first place? Kiera gives advice on how to figure out those end-of-year bonuses, parties, trips, and more, plus how not to stress about it. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners. This is Kiera, and I hope you're just having an amazing day. I hope you're loving your life. I hope you remember that, honest to goodness, this is such a blessing. We get to work in dentistry. How fun is that? And I just hope you remember that we are so blessed to give back to people. We're blessed to be in dentistry. Dental A Team's mission is to positively impact the world of dentistry in the greatest way possible. So that's what we're here for. And the job of this podcast is to give you tactical practical tips that elevate your mind, elevate your thinking. help your practice be more profitable, more fun, more successful. That's what we're here for. So with that today, I just thought it'd be fun. Like end of year bonuses, trips, parties, like how do you even decide what to do? This comes up often in our consulting offices, like I don't know what to do. We had an in-person mastermind meeting and I remember the doctors, there were team members there too, so we had it. Doctors and leadership team members and the doctor was like, team members, just tell us what you want. And the teams are like, we just want to be appreciated. And they're like, we know you want more than that. And so I just thought today it'd be fun to just kind of do a rift with you of what are some of ideas? What are some things you can do pros and cons? So doctors, you can work with your team of really what can I do for this end of year and what's the most powerful and hopefully just giving you some food for thought today, making this tactical for you. So when I'm looking at end of year bonuses, number one, ⁓ I hate surprises. So me as a business owner, I actually set a budget for what our end of year will be, whether it's bonuses, trips, parties, I don't care what it is, I try to set that. And right now I'm trying to release this early, so hey, you could be proactive on it, but for me, we actually have a budget for it. And then I don't like to do big expenses, that's just not my jam, I don't enjoy it, unless I'm buying like a big vehicle or something like that, that I can have an immediate write off. But even that, I try to keep my cash and just get the write off for it. So with that, when I'm doing end of year, like I said, budget it out, project it out, and then start saving. whatever month this is releasing, however many more months you've got through end of year, let's say we're going to do $5,000. We'll break that up over the next, let's say we've got five months left, save $1,000. I put mine into a high yield savings account. That way the money's there, I can spend it it's not hitting me in December when everything else is hitting me. So that's what I'm going to do is whether it's a bonus, trip or the party. Like you can set a budget, doctors, you don't have to let your team decide what you're going to do. And oftentimes I like to set that as a percentage. of what we're doing. So if I know that we're going to do XYZ and I know my overhead's at 50%, well, I could do like 1 % or 2 % of that. That way my overhead's at 51 or 52 % with this cost, right? That makes it really nice and easy. And then I'm going to be able to figure out the budget from there. So that's one piece. Or you can just say, I want to do $5,000 or I want to do this. Or like, let me look this up if we want to do a trip or a party, let me figure this out. So for our team, we figured it out. This is how much we spend every single year per number of team members. I can then plug that into my projections for the next year. So I know based on the size of the team, where we're going, how much this is going to cost us, it's really going to help you then just budget it out. And I think knowing the budgets, putting it into our projections, then we're not getting these psycho surprise expenses. This is hopefully going to help you not cry in December, because so many offices are like, I had the worst December. And I'm like, well, yeah, we have all the holiday time. We're not doing as much dentistry. And we get hit with all the expenses. Double, triple, quadruple whammy. not a super fun month. So let's cut the crying in December and make this easy. Now, how do I decide if it's going to be a bonus, a trip or a party? Well, that depends on your team, depends on what you're doing it for. What's our why behind your, why you're doing this? What do you want to achieve out of this is really something I want you to look at of why are we doing this? So for some people it's like, Hey, we set this huge lofty goal. So we're going to do a bonus of X amount. Again, looking at your numbers to determine that amount. I love percentages. ⁓ or dollar amount so that way you just know what you need to do. So that could be a bonus system that you put into place of, hey, we crush it, we hit this. It could be for your leadership team possibly. It could also be for your teammates, whatever it is, but that can also, that could be a bonus. It could also just be, we want to thank you. ⁓ Do we go on a trip? That's again, dependent upon your team. Is your team more bonus? Are they more trip? Are they more party? Is it a combination of it? And also what feels good to you as the owner? What do you want to do? What's going to help you celebrate this? That's going to be a decision for you to make. And so when I'm looking at this, you can have an anonymous survey. Some people get so excited about trips, but then when you start to get into the logistics, it's like, well, how much is this going to cost? we do a plus one? How much time is that going to be away from the business? What is this really going to cost all the way around? And is that worth it? I tell teams, I'm like, rock on. If you want to do this, figure out the cost. Let's figure it out. Put it in our production. Let's add it into our monthly piece. That way we can pay for it. Awesome. Again. I don't want these things coming out of craziness. I like to plan for them, prepare for them and have the whole team help you. Now, if you're gonna do a party, a lot of times I like parties over bonuses. And I know I might have unpopular opinions on this, but what I found is as a team member, like X amount of dollars doesn't weight as heavily as something that maybe I wouldn't buy for myself. So for example, ⁓ those like red light masks, that's one of the things that are out there. The Dyson and then if you don't know what I'm talking about, go check these out. The Dyson blow dart. Like that thing is insanely expensive. I'm probably not gonna spend it on myself, but it would be awesome if I were to get it. ⁓ What other things? The Aura ring. A lot of people want the Aura ring. They don't wanna drop 400 bucks and they don't wanna pay the monthly subscription. ⁓ Other gift ideas like a Roomba, a Roomba lawnmower, a fire pit, a, I don't know. We've done like AirPods. We've done the virtual realities. ⁓ Like the Apple Vision Pro. Those are the things people are not going to buy for themselves oftentimes, but that weights heavier than if I were to give you 500 or a thousand dollars. Now I understand that people like cash, but as a team member, what I will tell you is I had an office, give me an end of year bonus. We got it in our card. It was based on longevity. It was based on these pieces. That cash did not actually weigh as heavy because what I did is I went and spent it on bills. And so instead, like getting an Apple Vision Pro, I remember the day I got that, I was like, oh my gosh, like this is so rad. I never would have bought it for myself. How incredible, or getting a KitchenAid, or getting a Louis Vuitton wallet. And I understand that not everybody's going to want these things. like, no, I don't care about those things. But what's fun sometimes on the parties is you're able to have this really fun time. We do a raffle in our company. That's what I've decided to do. And I picked this up from Midwestern University's dental college, is every year we did a raffle. We all got to do that. all these awesome prizes. And then every year they gave us some type of swag and they gave us like a holiday party. So I didn't get an end of year bonus. And what I noticed was people enjoyed those so much. Everybody looked forward to it. Everybody got excited about it. Everybody walked out with these awesome gifts. Nobody knew what they were walking out with. We could see all the gifts. So was like, oh my gosh, who's going to get the huge TV? Who's going to get the MacBook Air? Who's going to get XYZ? And they like, all the gifts weren't super high end. All of them weren't low end, but it was something really, really awesome. And then I thought they were so smart because they gave out branded swag. So it was umbrellas, jackets, ⁓ just things that we would use like lunch bags that were super appropriate. But think about it, that's amazing marketing power. I was walking around with this swag. I still have it to this day. I have a lot of the stuff that I got from it. But that's what I decided to do because it would just be fun. So for us and our company for end of year, our team knows. I do it on Cyber Monday, happens every year. We do a holiday party, we dress up, we have an ugly sweater contest, and then we raffle off. So we play fun games at the company. We all just get together. We're a virtual team. Otherwise I take everybody to dinner or we do an awesome fun experience. And then we raffle. And I go hardcore on these prizes. I go do fun things for our team. And for me, it's more fun for me to do this than to write them and just give out an end of year bonus. That doesn't mean that I don't also have end of year bonuses for certain team members, certain players that we do put into place. We used to do trips, we used to have retreats, we used have those pieces. ⁓ And then my teams are telling me that the retreats were actually not that fun, the trips, because they had to find childcare, they had to add another day on the road. We already are a traveling company. So could we just combine certain things and actually stop traveling? So when you're looking at your end of year bonus or you're looking at these ideas, how do you decide is one, know yourself and what do you want to do? Two, look at your budget of what we can do. And then three, figure out what's going to motivate your team. And ultimately what we're trying to do with this is we're trying to show appreciation. I truly did survey a group of people, a group of team members, and they said, all we actually want is just to be appreciated. Now, I hear that, but I think that's something you can do consistently. So I have some doctors who have like literally rocks in their pocket and they like move it over for every team member that they compliment throughout that day. I have some team members who will write letters to team members. I have some who just have genuine one-on-one check-ins. But I think overall, the ultimate goal is that we want to show appreciation throughout the whole year and then do something fun for end of year to celebrate, to get into the pieces. But what I will tell you is some people, they hate these end of year bonuses because it feels like it's met not with the appreciation that people were hoping for. So for you, I feel like figure out what's going to make you so happy. Figure out the budget based on your numbers of what you're willing to spend. and then figure out what's going to motivate your team. And it's an easy way for you to figure out how do I decide? Well, here it is. And guess what? You're not going to get it right. But for me, I look forward to our holiday party every single year. I know our team looks forward to it. I know we have a ton of fun and we've paired it with our live to give. So we do a team portion and then we also go out and we give back to our community and we do that as a bonding thing together as a group. And I think it's so special and that's what we've chosen to do. And for me, that lights my fire. I know my budget. I know what I can do and I get so excited. So really mull on this. Of course, we're happy to help you talk about these ideas. This is what we help our clients prep for. This is how they don't have those end of year like, my gosh, this is so hard. So with that, reach out if we can help you. But hopefully this gave you a couple of ideas. And if you have great ideas that you're doing or how you set up, email us Hello@TheDentalATeam.com. I'd love to hear your ideas. I'd love to hear what you're doing. I'd love to hear the successes because at the end of the day, this should be fun. It should be a celebration and team members. I just want to highlight for you, say thank you. because your doctor and your owners don't have to do this for you. Not all offices do that. So if you have a doctor and owner who's doing that, it means the world to them if you'll just say thank you, because they truly love you. They want to take care of you. They want to surprise and delight you. so acknowledging that is always going to reinforce great behavior. So team members say thank you, doctors show your appreciation. Reach out, Hello@TheDentalATeam.com. Enjoy the end of the year. Start budgeting now so it's not chaotic. And as always, thanks for listening. I'll catch you next time on The Dental A Team Podcast.

En este episodio especial, te contamos las tendencias sobre el Cyber Monday 2025 y las vacaciones de verano 2026 de los argentinos, más viajes al exterior, decisiones espontáneas y un fuerte interés por destinos emergentes. Descubrí qué destinos sorprenden, cómo cambian las costumbres y qué buscarán los viajeros en este Cyber y temporada de verano que se acerca.¿Todavía no estás registrado? ¡No te preocupes! Registrate gratis acá https://www.Smiles.com.ar/registerConocé más sobre Smiles en https://www.Smiles.com.arViajá con millas, viajá con Smiles

On this episode of My World, Jeff and Conrad take us back twenty years to revisit Christian Cage's arrival in TNA — a move that helped redefine the company's direction. The guys draw parallels between Christian's bold decision to leave WWE and bet on himself and what Cody Rhodes would later do in his own career. Jeff also shares his reaction and surprise at WCW's decision to release an injured Bret Hart. Plus, he counts down his Top 5 TNA Originals Who Were True Game Changers. All that and more on this week's My World with Jeff Jarrett! DRAFT KINGS - Download the DraftKings Sports book app and use code MYWORLD. Bet $5 and get 3 months of League Pass + get $300 in bonus bets if your bet wins. BLUECHEW - Visit https://bluechew.com and try your first month of BlueChew FREE when you use promo code MYWORLD -- just pay $5 shipping. MAGIC SPOON - Get $5 off your next order at https://magicspoon.com/WRESTLE Magic Spoon—hold on to the dream! RAYCON - Raycon's going big for Black Friday and Cyber Monday — everything's up to 30% off! Just click the link in the description or go to http://buyraycon.com/myworld to save on Raycon audio products sitewide TUSHY - Over 2 Million Butts Love TUSHY. Get 10% off TUSHY with the code MYWORLD at https://hellotushy.com/MYWORLD #tushypod MANDO - Control Body Odor ANYWHERE with @shop.mando and get $5 off your Starter Pack (that's over 40% off) with promo code MYWORLD at https://shopmando.com/ #mandopod SAVE WITH CONRAD - Stop throwing money away by paying those high interest rates on your credit card. Roll them into one low monthly payment and on top of that, skip your next two house payments. Go to https://www.savewithconrad.com to learn more.

This week on The Snake Pit, we take another look into the archives for some of the best moments from Ask Jake Anything! The Snake himself takes listener questions, and you just never know what direction the show will go in! Thanks to our sponsors! BlueChew- Try your first month of BlueChew FREE with code DDPSNAKE at http://BlueChew.com Draft Kings- Download the DraftKings Sports book app and use code SNAKEPIT. That's code SNAKEPIT, bet five bucks and get 3 months of League Pass plus get $300 in bonus bets if your bet wins. In partnership with Draft Kings — The Crown Is Yours. Raycon- Raycon's going big for Black Friday and Cyber Monday — everything's up to 30% off! Just click the link in the description or go to http://buyraycon.com/SNAKEPIT to save on Raycon audio products sitewide. FOLLOW AND SUBSCRIBE TO ALL THINGS JAKE ROBERTS at https://linktr.ee/thesnakepit If your business targets 25-54 year old men, there's no better place to advertise than right here with us on the Snake Pit with Jake Roberts. You've heard us do ads for some of the same companies for years...why? Because it works! And with our super targeted audience, there's very little waste. Go to http://AdvertiseWithSnake.com now and find out more about advertising with the Snake Pit with Jake Roberts.

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSFilip Pejic on X: https://x.com/BallinFilBedford Marketing: https://www.bedfordmarketing.co/The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.

Let's talk about how NOT to burn yourself to a crisp this Q4.If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you're a product brand or an independent retailer, it's game time. Here's the thing: Q4 doesn't just reward great strategy, it exposes the cracks. It amplifies what's working and what's definitely not.In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.Whether you're riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.Here's what we're diving into:Why Q4 magnifies what's working (and what's not)The biggest mindset shift I want you to make this seasonHow to audit your promos and marketing to align with what's actually sellingWhat metrics you need to track post-Cyber Monday (and why!)Tactical tips to protect your energy AND boost your revenueWhat wholesale buyers are doing right now—and how you can support themWhy doing less but better is the vibe for the rest of the yearWhether you're selling DTC, wholesale, or both, you'll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampNEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE2) Explore private mentorship with Kristin HERE (limited spots available)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE' HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

"Send me a text"In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical.What You'll Learn:Why trust, not discounts, is the biggest sales driver on Black Friday for nutritional supplementsHow to compress weeks of credibility into seconds with the Accelerated Trust frameworkThe 5 trust layers that instantly boost conversions: visual, social, logical, emotional, and beliefHow to use trustmarks, certifications, and testimonials to make new buyers feel safeWhy risk reversals and transparency crush hesitation and remove buyer anxietyHow to align your trust signals with your audience's core values to win cold trafficThe exact steps to turn first-time Black Friday buyers into repeat, loyal customersKey Takeaway:Black Friday success isn't about who offers the biggest discount—it's about who builds trust the fastest. Brands that master accelerated trust stand out, convert cold traffic, and keep those new customers long after the sale ends.If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Este es el resumen de la mentoría Grupal de la comunidad Emprende con Juan Manuel para el mes de Octubre de 2025

Black Friday and Cyber Monday aren't just about slapping on a discount. In this episode, Jim Huffman breaks down the offer-led strategies and conversion playbooks top DTC brands use to turn Q4 into their most profitable months - without relying on bloated budgets or ad spend.Originally aired as a guest appearance on the Ecwid eCommerce Show, Jim reveals the full GrowthHit playbook for building winning Black Friday/Cyber Monday campaigns. He dives deep into offer-led growth, conversion rate hacks, retention strategies, email tricks that actually work, and how to survive the Q1 hangover. Whether you're a scrappy DTC founder or scaling a 7-figure Shopify brand, this is your tactical guide to owning Q4 without burning out or discounting your business into the ground.TOPICS DISCUSSED IN TODAY'S EPISODEOffer-led growth: the underrated strategy for converting in Q4The best bundles, BOGOs, and bonus offers that increase AOVTactical email patterns: “Oops” sends, internal leaks, and reminders that convertHow to turn customers into marketers for sustainable growthLanding page and ad setup that avoids performance burnoutWhy Q4 success starts with one hero productReal examples from fashion, consumables, and niche DTC brandsIf you're planning to “wing it” this Black Friday… don't. This episode gives you the framework to build offers, emails, and experiences that drive real growth  in any year. Subscribe for more.Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth School  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Send us a textThe first cool breeze hits and suddenly our kitchens feel different. We're talking chili that sticks to your ribs, soups that steam up the windows, and the polarizing truth about pumpkin: some of us love it, some of us won't touch it. From the great cracker debate (saltines vs. oyster) to whether sour cream, ranch, or even a spoon of Miracle Whip belongs in the bowl, we unpack how simple choices turn into rituals that define the season.We also explore why certain foods only feel right now. Pancakes that say “family's here,” Christmas-morning breakfasts that ground the day, and cranberry sauce that absolutely must slide out of a can with perfect ridges. Turkey or ham becomes a philosophy, not a protein, and we admit that nostalgia is the secret ingredient in Nana's chicken and dumplings, dream salad, grape salad, and the fried potatoes that taste like childhood. These aren't just recipes; they're anchors—quick flights back to a table we loved and a feeling we need.Then we pivot to the culture around the season: how Black Friday morphed from midnight sprints to tiered drops and Cyber Monday clicks, why some of us crave the chaos while others cherish quiet, and the Halloween watches that set the mood. There's even a surprising take on a new sequel that's shockingly kind to faith. Cozy, candid, and full of flavor, this conversation is a reminder that fall food feeds more than hunger—it restores. Jump in, argue your toppings, and tell us your non-negotiable fall or winter dish. If this episode made you smile, subscribe, share it with a friend, and leave a quick review so more people can find the show. Support the showPlease share and SUBSCRIBE!!!If you are able ... would you help us in becoming a subscriber and helping us get the word out. https://www.buzzsprout.com/1133780/supportThinking about starting a podcast. Check out our affiliate link here.Listen on apple hereFacebook Listen on Spotify here

Holiday breaks can either recharge you or leave you scrambling—and for TPT sellers, the difference is planning. We dig into a simple framework for turning scattered days off from October through December into less stress now and more sales later, without sacrificing time with family. You'll hear three clear paths—take the time fully off, create a balanced 50-50 split, or run a short, intentional sprint if you have a major goal—and how to choose the one that fits your season and personality.We talk through practical ways to prepare before you unplug: optimize seasonal product listings for search, queue your Cyber Monday and sitewide sale emails, and refresh thumbnails and previews that impact conversion all year. Then we map exactly how to use one or two focused workdays in a break to batch deep work—keyword updates, resource creation, and email sequences—so your evenings stay free once school ramps back up with grading and exams. Instead of trying to squeeze an hour here and there, a concentrated push gives you breathing room and a calmer return in January.You'll also get a step-by-step calendar strategy: block family events first, mark true no-work days, then assign specific goals to the remaining work blocks. That clarity makes it easier to accept last-minute invitations without guilt, because you know what can move and what can't. Most importantly, we call out the pressure-cooker trap of trying to finish a year's worth of goals over the holidays and offer a saner alternative—focus on compound wins like SEO, evergreen products, and list engagement that pay off long after the decorations are packed away.If this approach helps, subscribe, share the episode with a teacher-author friend, and leave a quick review. Then tell us: are you going full rest, balanced split, or a short sprint this year?Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonMy Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show

Have you felt it too? Sales aren't hitting like they used to, even when your offer is good and your content should be working. That's because buyer behavior has changed — again. People aren't just scrolling, seeing your post, and buying. They're skeptical, cautious, and craving real connection before they trust anyone with their money.In this episode, I'm breaking down the two types of posts your business needs right now if you want your Black Friday (or Small Business Saturday, Cyber Monday, etc.) sale to actually convert. These posts build the trust and connection your audience needs before you start selling — so when your offer drops, they're already primed to buy. If you've been wondering why your content isn't landing like it used to, this will show you exactly what's missing.MENTIONED IN THIS EPISODE:Grab the Holiday Helper Content Plan → www.sydneyobrien.com/holiday-helper-content-planFollow me on Instagram → @sydneyobrien.coSend me your connection or trust post, I'd love to see what you come up with

"Send me a text"Black Friday is no longer a one-day shopping event it's a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here's the twist: supplement brands need a different playbook.In this episode, we break down how supplement founders and marketers can turn the biggest sales weekend of the year into long-term customer growth. From early email segmentation to SMS-driven urgency and smart bundle creation, you'll learn exactly how to plan, execute, and optimize your Black Friday campaigns for maximum lifetime value.What You'll Learn:Why supplement customers shop differently during Black FridayThe complete 5-phase prep timeline (from July to Cyber Monday)How to build segmented email campaigns around customer goalsWhy mobile-first design and SMS urgency drive higher conversionsSmart offer strategies: bundles, subscriptions, and exclusives that convertHow to recover abandoned carts with urgency-based messagingThe 14-day post-purchase sequence that turns deal buyers into loyal fansKey Takeaway:Black Friday isn't just about discounts it's your chance to build lasting relationships, grow subscriptions, and help more people reach their health goals. The supplement brands that win are the ones that start early, personalize everything, and think long-term.Next Episode:We'll explore the psychology behind Black Friday for supplement buyers and how you can tap into the four buying forces of desire, hope, trust, and belief to craft irresistible campaigns.If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Si no es el Black Friday, es el Cyber Monday.Si no es Navidad, es el Día de Reyes.Si no son las rebajas de enero, son las de febrero.Si no es el Día de los Enamorados... será el Día de los Abuelos.En definitiva, el marketing y sus “excusas” para vender.Y una razón más para sentirnos tentados y hacer el gasto que no queríamos en nuestra economía...Si vives con miedo ante la llegada de los ofertones y gangas que no puedes dejar pasar, y ves los próximos meses con preocupación y como un auténtico desfalco a tu cuenta corriente, este episodio es para ti.Vender es legítimo.Todos lo hacen.Pero reconocer el papel que tenemos en todo eso nosotros, cómo nos puede llegar a afectar y definir la manera de hacer frente psicológica y económicamente a todos esos anuncios y mensajes…Es nuestra responsabilidad.Y de eso precisamente habla y trata Esteban en este episodio con la coach financiera Silvia Llorens.Vivimos en la sociedad del consumo: de la necesidad, del deseo, de lo impulsivo y del endeudamiento.Pero hay cosas que nosotros, desde casa, y con el conocimiento y la educación financiera adecuada, podemos evitar en nuestras economías.Y este es un episodio sin duda para ello.Como dice Silvia Llorens: Dejemos de ser esclavos del marketing ;)TIMING DEL PROGRAMA00:00 - Presentación y avance de contenidos03:23 - Bienvenida a Silvia Llorens, coach financiera05:04 - ¿Por qué vivimos con tanta intensidad los momentos de compras?08:05 - ¿Es todo realmente culpa del marketing?09:22 - 3 ángulos desde los que el marketing te vende aquello que compras10:53 - ¿Compras por necesidad? ¿Por deseo? ¿O por impulso?11:52 - Algunos riesgos para nuestra economía al caer en el consumismo15:17 - ¿Cómo pueden afectar las deudas o la falta de dinero a tu vida?17:00 - El mejor profesional para solucionar tus problemas de dinero19:14 - ¿Por qué la felicidad tras cada compra cada vez te dura menos?21:57 - Cómo puedes protegerte del consumismo al que nos arrastran23:53 - La regla de las 24 horas o de los 30 días26:22 - El músculo que no entrenas en tu gimnasio (esencial para sobrevivir)28:10 - ¿Por qué la mejor compra es la que cuesta?29:47 - Cómo podemos disfrutar de verdad de estas últimas fechas del año33:05 - Último consejo para sobrevivir a estos meses de gastos que vienen34:55 – Buzón de sugerencias y despedida¿Quieres conocer más recursos relacionados con el tema que hemos tratado hoy?En la web del episodio vas a encontrar toda la información que buscas:https://www.institutofinanzaspersonales.com/podcast/episodio-191/Envía tus preguntas para Dimitri Uralov rellenando este formulario:https://institutofinanzaspersonales.typeform.com/to/vPPzGPiNEscríbenos a: podcast@institutofinanzaspersonales.comVisita nuestra web: www.institutofinanzaspersonales.comCanales de comunicación de Silvia LlorensPágina Web: https://calmafinanciera.comSobre Silvia: https://calmafinanciera.com/quien-soy/E-mail: quiero@calmafinanciera.comWebinar gratuito: https://calmafinanciera.com/webinarMúsicas utilizadas:Scott_Holmes_StorybookScott Holmes_Our_Big Adventure

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutIn this video, Jordan West breaks down the 5 most common questions brands ask before Black Friday and Cyber Monday — from TikTok Shop to Meta ads, creator marketing, and budgeting. He also shares the 10-point checklist his team uses with clients to make sure everything's ready before BFCM hits.If you're running ads or selling through TikTok Shop this season, this conversation will help you plan better, spend smarter, and avoid last-minute mistakes.Discover how to:Allocate your budget between TikTok and MetaBuild a creator strategy that drives real GMVFix listing mistakes that spike your CPMsAvoid the #1 error that tanks BFCM salesPrepare your store with a proven 10-step checklistIf you sell on TikTok Shop or run e-commerce ads, this is your ultimate BFCM prep guide.

In this conversation hosted by Nancy Mendelson, hospitality marketing veteran Victoria Feldman de Falco, principal and co-founder of Redpoint, shares how marketing, PR, and operations teams can work together to drive topline growth in hospitality. Drawing from more than four decades of experience leading bold, award-winning campaigns, Vickie explains why communications shouldn't operate in silos — and how general managers play a crucial role in aligning strategy across the business.You'll hear stories that bring this to life, from creative campaigns like Cyber Monday for Hotels and Baggage Buyback to the operational realities that make or break great ideas. The conversation highlights how risk tolerance, collaboration, and clear communication can turn marketing initiatives into lasting brand value — and why PR deserves protection, not cuts, when budgets tighten.If you're focused on performance and looking for ways to strengthen collaboration across your hospitality teams, this episode delivers both perspective and practical examples you can put to work right now.Read the article on hertelier: Hospitality PR in an AI World: Victoria Feldman de Falco on Ideas, Credibility, and Risk-Taking A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

We hear so often that “businesses aren't hiring in Q4” – well, they are. We've got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year's right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that's full management, ads or even just a power hour, there'll be some kind of support that the niches we mention in today's episode will need. So, hit play, and get ready to look for your next client!In this episode, we're chatting about:Niches that we think need a lot of help at this time of yearWhy you shouldn't worry if you think that no one's hiring right nowTypes of businesses that are always looking for help!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

In this episode:Shoppers Are Embracing AI but Want GuardrailsOne-Third of Consumers Plan to Use AI for Holiday ShoppingChatGPT Lets Shoppers Buy Products Within the PlatformGoogle Launches AI-Enabled Conversational ShoppingKroger Accelerates AI to Cut Costs, Boost EfficiencyHow Aldi Revamped Its Social Media StrategyInstacart Adds SNAP Tracking & Savings Tools to Smart CartsAmazon debuts single-tap “Add to Delivery” functionKroger to Use DoorDash's DashMart for Delivery FulfillmentDoorDash Launches Proprietary Delivery Robot “Dot”Uber refreshes grocery delivery with new features and guaranteesAldi Joins Uber Eats for Nationwide Grocery DeliveryAmazon Unifies Its Private-Label Grocery Lines Under “Amazon Grocery”Grocers aim to significantly increase private brand dollar share by 2027Amazon to close 14 UK Fresh stores, convert some into Whole Foods

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie? That's what Black Friday looks like in today's online world. In this episode of Unjaded, I'm sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out.We'll cover why mobile-ready offers are a must, how to get your services on your ideal clients' shopping list before November, and creative ways to run Black Friday promotions that don't have to mean deep discounts. Whether you're brand new or seasoned, there's room for you to use Black Friday to grow your business, your reach, and your revenue.What You'll Learn in This EpisodeWhy Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic)The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planningHow to get your offers on your clients' shopping lists before November 1stDifferent ways to run a Black Friday sale (beyond just discounting)Examples from my own business and my Designed to Profit members—what's worked and what hasn'tHow to plan your event now so you avoid overwhelm and make sales with easeLinks and ResourcesJoin us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout.Black Friday Episode #1 on The Pulse on Human DesignBlack Friday Episode #2 on The Pulse on Human Design

A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner's ready. The moment's gone. By the time they come back, someone else has won the sale. That's how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum. In this episode, we're giving your holiday flows a makeover - so they're tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush. This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

Jeremy Packee and Emily Anderson dive into a jam-packed month of digital marketing updates designed to help advertisers fine-tune their Q4 campaigns. The hosts break down Google's expansion of campaign total budgets to Search, Performance Max, and Shopping campaigns, sharing pros, cons, and Q4 testing advice. They discuss how Microsoft's Supplemental Feeds bring long-missing flexibility to product updates, while Google's new Demand Gen Drops showcase fresh features like promotion assets, omnichannel bidding, and comparable conversion metrics.The episode continues with discussion on AI Max for Search, Google's fully AI-powered campaign type, and the rollout of text guidelines for AI-generated copy, a much-needed control feature for marketers wary of overly creative machine-made messaging.The duo also covers Meta's big Reels and Threads advertising expansion, Microsoft's enhanced Performance Max reporting, Amazon's AI Ad Creator in Creative Studio, and YouTube's new deep-linking ads to apps. They finish with a rapid-fire roundup of smaller but notable updates, including Google's visual local ads, Meta's new Ads Manager formatting tools, Microsoft's consent tracking updates, and Amazon's DSP partnership with SiriusXM.Episode HighlightsBiggest Winner: Google Ads advertisers—total budgets and AI tools open new testing opportunities for Q4.Hot Take: Emily calls the AI text guidelines “long overdue” after seeing AI create unwanted sale messages.Pro Tip: Jeremy recommends testing total campaign budgets on short seasonal flights (Black Friday, Cyber Monday).Q4 Reminder: Watch for pacing behavior changes when moving from daily to total budgets.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from September.

Don't Tap Out After Cyber Monday — Your December Sales Strategy Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up. In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4.  The one date in December that can make or break your sales A simple email strategy that's impossible to ignore The secret weapon for last-minute shoppers A sneaky way to stay visible without annoying your audience _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/349   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

TakeawaysLa importancia de asistir a conferencias relacionadas con tu industria.El AI debe ser visto como una herramienta de amplificación.Prepararse con antelación para Black Friday y Cyber Monday es crucial.La creatividad en las ofertas puede marcar la diferencia.Las relaciones personales son fundamentales en el mundo de los negocios.La educación continua es esencial para mantenerse competitivo.Entender el comportamiento del cliente es clave para el éxito.El uso de checklists puede facilitar la preparación para eventos importantes.La innovación no solo es tecnológica, sino también en estrategias de marketing.La colaboración en equipo fortalece las relaciones laborales.Descarga en nuestra bio de Instagram tu checklist para prepararte para BFCM.Sound Bites"K-BOSS by Klaviyo fue extremadamente gratificante.""El AI amplifica y hace más eficiente.""La creatividad es clave en el marketing."Chapters00:00 Bienvenida y Contexto de K-BOSS06:12 Perspectivas sobre AI en el Comercio Electrónico07:34 Preparación para Black Friday y Cyber Monday14:28 Checklist y Recursos para el Éxito15:54 Cierre y Próximos Episodios Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they're feeling pressured. Pressured to spend for the sake of getting a deal. Pressured to consume for the sake of consuming. It's the whole disposable goods, instant-gratification, fast-food and fast-fashion mentality playing out in real time. And here's what really gets me: Is this the world we want to live in? Is this the world we want our kids to grow up in? Where everything is about faster, cheaper, more disposable? Where local boutiques disappear one by one while Amazon rules everything? I certainly don't.  And the data backs me up – sustainable, purpose-driven brands are growing 64% faster than alternatives. Your customers want to buy from brands that share their values. This isn't just the right thing to do – it's good business. So in this episode, I'm going to show you how purpose-driven brands can absolutely dominate this season without compromising their values, without manipulating their customers, and without training everyone to only buy on discount. I'm calling it Green Friday to Green Christmas. And it's about so much more than one long weekend of deals.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk https://productpreneurmarketing.com/q4   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Send us a textMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it's too late. Book your strategy call now and don't miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn't Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

Consumer gift spending is dropping this holiday season…but travel spending is rising. That means your clients are ready to swap sweaters for plane tickets, and you need to know how to position yourself to capture it. In this Hot Take, Jennifer and Robin share why leading with discounts won't cut it in today's economy and how the smartest advisors will win by marketing the feeling of travel (think cozy holiday rituals, aspirational experiences, and stress-free memories clients can instantly picture themselves in). Learn how to position travel as the ultimate gift, reduce client overwhelm with done-for-them holiday planning, and secure more bookings before Cyber Monday hits. Press play and turn this holiday season into your biggest revenue driver yet! JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business! VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ

What We Cover In This Episode: What you can do to make gifting easy for your members [4:45] How launching campaigns by late October can help you avoid the "holiday noise" that starts around Thanksgiving [5:33] The key reasons why campaigns should be designed with tight retention dates [7:24] What to consider when doing a gift card push around the holidays [15:20] How creating a referral challenge can boost engagement and get you new clients [15:40] Things studio owners can do to leverage Black Friday and Small Business Saturday [16:00] Why pre-selling January memberships can be a powerful marketing strategy [16:50] Final thoughts on offering an "introductory series" for new clients and what this can lead for them and your business [22:09] Quotes: “I think with branded material or any kind of promotional material, don't go cheap, either don't do it or make sure it's high-quality.” [Nick, 12:01] “Celebrate the studio, celebrate the small business, give back, encourage them to support small businesses instead of the large franchises in the area…take advantage of Black Friday, Cyber Monday; it's not just for e-commerce. It can also be for the local businesses.” [Nick, 16:09] “The goal is to get people started not necessarily to keep people going because if you are providing value, the value is what keeps them coming back not because they scored a great black Friday deal.” [Nick, 21:36]   LINKS:  Custom Sock Shop Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal https://calendly.com/fitdegree-support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree      

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIACody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40//Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You'll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta's bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.If you're looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.//CHAPTER TITLES:00:00:38 - Key Things For Your Meta Creatives00:05:00 - Media Buying & Correct Approach00:11:55 - Value Optimization00:14:01 - Delay In Purchase Behaviors00:20:25 - Daily Forecasting00:22:50 - Hourly Forecasting00:24:33 - Learn and Take Notes//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dr. Judy Morgan discusses with Dr. Terry Fossum the potential of using dogs as a better predictive model for drug approval compared to mice. Dr. Fossum highlights the inefficiencies and high costs of current drug development, noting that in 2022, the U.S. spent $100.8 billion on prescription drugs, and globally, $1.3 trillion. She emphasizes the need for more efficient and cost-effective methods, citing that 50% of healthcare dollars go to 5% of the population, largely due to chronic diseases. Listen in as Dr. Fossum shares her research showing promise with using dogs that have naturally occurring disease as a more predictive model for human disease. Fascinating! OFFER: - Free surveys for common ailments. Drfossums.com/surveys One time use Coupon Code: drjudy30% The surveys are designed to be taken over time to see your dog's progression. So, you can take a survey today, then take it in 60 days to see how your dog is progressing. This is super helpful for slow progressing disease where it is hard to identify changes that take time to develop. Website: https://drfossums.com/ instagram.com/drfossumspetcare/ facebook.com/drfossumspetcare https://www.facebook.com/drfossums linkedin.com/company/84275603 https://www.facebook.com/thecuttingedgevet/ https://www.instagram.com/thecuttingedgevet/ https://www.youtube.com/@TheCuttingEdgeVet/ Additional Links: Senior Dog's Book for pet owners Dr. Fossum's Pet Care Logo Terry Teaching Surgery https://drive.google.com/file/d/1IJDQdDS1PnKXkBRJvq5A4D7xTAAPj8hf/view?usp=sharing B-roll: https://drive.google.com/file/d/1E3qIyJhrGXojo-c-LeoMhur3F5b4qlY_/view?usp=sharing https://drive.google.com/file/d/1rZujljB_4CGl4gtGFSnG1c5DeiyDC1M-/view?usp=sharing Calculators/Surveys track results over time https://thecuttingedgevet.com/cbd-oil-dosage-calculator/ https://thecuttingedgevet.com/canine-cognitive-dysfunction-survey/ https://thecuttingedgevet.com/canine-cardiac-disease-assessment/ https://thecuttingedgevet.com/chronic-kidney-disease-risk-assessment/ https://thecuttingedgevet.com/cbd-mobility-survey/ https://thecuttingedgevet.com/cbd-calm-survey/ https://thecuttingedgevet.com/dog-dental-health-assessment/ https://thecuttingedgevet.com/osteoarthritis-risk-assessment/ https://thecuttingedgevet.com/senior-dog-general-wellness-assessment/ PRODUCT SPOTLIGHT #1 Are you interested in even more helpful content from Dr Judy? Check out Dr Judy's private Patreon community to receive exclusive perks such as live Q & A opportunities with Dr Judy herself, exclusive recipes, merchandise discounts, guest interviews, educational presentations, Black Friday and Cyber Monday early access and more. Be in the know and help Dr Judy as she continues her mission to empower and educate pet parents like you so you can advocate for a happier, healthier life for your pet. Go to patreon.com/DrJudyMorgan to sign up now. PRODUCT SPOTLIGHT #2Could your pet benefit from PEA? Pulmitoyl ethanolamide, also known as PEA is a naturally occurring fatty acid compound found in plants and animals. PEA may help support healthy, inflammatory and immune balance, comfort and well being. We found it helpful for cats, dogs and equines. Podcast listeners can take advantage of 15% off of any size of Dr Judy's PEA with the code PODCAST64 Get your Dr Judy's PEA today at NaturallyHealthyPets.com and 15% off using the code PODCAST64

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple:

Hey everyone, welcome back to the PPC Den Podcast! Today we're talking about how to survive the craziest shopping days on Amazon. If you've ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I'll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We'll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don't have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We'll see you in The PPC Den!

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim's perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won't save you, this one is for you!In This Episode:- Kasim's journey post-Perpetual Traffic- The cost of traffic in digital marketing- Scaling and measuring profitability: "diminishing returns" is not a stop sign- Accounting for incalculable gains as you scale- The death of quick flip businesses - Leveraging hard work and human connection - Apple's example of goodwill and brand loyalty- How to sign up for the upcoming growth hacking conferenceMentioned In the Episode:Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.Today, we're discussing:Zyft's origins and growth: from Damien Waller's vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and open to AI tools.Retailer opportunities: using Zyft's data and transparency to boost discoverability, credibility, and conversion.The future of shopping: what AI-powered price comparison means for retailers heading into Black Friday, Cyber Monday, and beyond.Connect with Richard StevensExplore ZyftSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.It's not too late! You can still make this holiday season your most successful yet. Lauren's expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!In This Episode:- Meet creative strategist, Lauren Schwartz- The "cheat code" for Black Friday and Cyber Monday sales- Bundle strategy vs discounts: avoiding profit pitfalls - How to create a bundle for BFCM- Multiple bundle strategy vs site-wide sales - What is the best discount price for BFCM bundles?- How aggressive should you be when using bundles for LTV growth?- Tips for creative hooks for beauty brands- Understanding holiday hooks: subtle vs in-your-face approaches - Black Friday and Cyber Monday webinar previewListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Lauren...

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it's time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand's message with your audience to boost engagement. Alisan explains how you can identify the core pillars of your brand's messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.In This Episode:- Meet Alisan Matthews- Crafting your brand's unique story with content- Why authenticity on social media is critical- Getting started with the content matrix- The four pillars of content creation strategy- Implementing the product promotion tier- Does the content matrix apply to all industries?- Education and value: leveraging engagement & trends- Webinar announcement and Black Friday tipsListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website:

In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You'll learn how to think strategically, playfully, and profitably about Q4 sales.From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birthday.Resources:Daysoftheyear.comStudy: https://www.meteorspace.com/2022/08/25/ecommerce-peak-seasons-statistics-all-online-businesses-need-to-know/For full show notes and resources, visit https://kimkiel.com/podcast Text me a question or comment!

The holiday season keeps starting earlier and stretching longer. That means brands can't just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:Budget pacing across a longer seasonInventory planning and forecastingCreative testing with urgency messagingStrengthening full-funnel advertisingMonitoring competitors and share of voiceExpanding beyond Amazon to Walmart & TargetMeasuring and adapting with AMC

Allison Luvera and Lauren De Niro Pipher are the Co-Founders of Juliet Wine, where they're redefining boxed wine with award-winning California varietals and eco-conscious cylindrical packaging that challenges the category's decades-old perception. Allison is an award-winning brand builder with a dual BS in Finance and Marketing from Boston College, an MBA from The Wharton School, and WSET Level 2 Certification in Wine. She's also a founding member of the Alternative Packaging Alliance, a coalition of high-end boxed wine brands dedicated to advancing sustainable packaging in the wine industry. Lauren brings nearly two decades of sales, business development, investor relations, and design expertise from leading roles at Virgin Galactic, Uber, and Douglas Elliman, along with a BS in Culture & Communications from NYU and a Sustainability Certification from Cambridge University's Judge School of Business.Before launching Juliet, Allison built a career leading brand strategy, design, and storytelling for premium products, earning a reputation for transforming overlooked categories into high-value lifestyle experiences. Lauren honed her skills in building relationships, scaling sales, and translating brand vision into tangible growth. Together, they've created a brand that blends “affordable luxury” with modern consumer expectations and a design-first approach that stands apart from traditional boxed wine.In this episode, Allison and Lauren share how they spotted an opportunity to reimagine boxed wine, why they launched DTC first to prove product-market fit, and how they tested seven price points to find the sweet spot before expanding to retail. They also reveal how early customer data shaped their go-to-market strategy and helped secure high-quality retail partners who understood Juliet's unique value.In This Conversation We Discuss:[00:40] Intro[01:07] Highlighting sustainability as a core advantage[01:58] Reimagining a category for modern consumers[03:46] Meeting evolving consumer demands head-on[05:21] Sourcing partners to match product vision[06:55] Reframing consumer perceptions of boxed wine[09:03] Prototyping early to speed market entry[09:20] Testing multiple price points before scaling[11:47] Episode Sponsors: Electric Eye, Heatmap, Zamp[15:44] Adjusting pricing after early market feedback[17:33] Making decisions to drive progress forward[19:21] Proving product-market fit to win distributors[20:48] Proving demand before pitching big retailers[21:10] Meeting online customers where they are [22:38] Boosting AOV with strategic bundlesResources:Subscribe to Honest Ecommerce on YoutubeEco-friendly and delicious luxury boxed wine drinkjuliet.com/Follow Allison Luvera linkedin.com/in/allisonluveraFollow Lauren De Niro Pipher linkedin.com/in/iamldpSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!