Podcasts about CrossFit

But Am I Wrong: Meghan: Inappropriate race switching in movies and tv Melisa: More man should get AI girlfriends But Are You Wrong: Calling out lying sister-in-law Gossiping at the gym But Are They Wrong: Meghan: Corepower Thief  Melisa: Jennifer Lee Wilson Write In: butamiwrongpod@gmail.com Weigh In: vote in the weekly poll on Instagram https://www.instagram.com/by.meghan.and.melisa/ Buy Our Merch: https://store.dftba.com/collections/don-t-blame-me Join Our Patreon: https://www.patreon.com/dontblameme Buy Our Merch https://crowdmade.com/collections/sister-sign Call In - 310-694-0976 (3 minutes or less) Write In - meghanpodcast@gmail.com (300 words or less) Follow Us! instagram.com/meghanandmelisa @meghanrienks instagram.com/meghanrienks https://twitter.com/meghanrienks @sheisnotmelissa instagram.com/sheisnotmelissa instagram.com/diamondmprint.productions Learn more about your ad choices. Visit megaphone.fm/adchoices

Every Sunday Night Carolyne Prevost, Jamie Latimer and Scott Switzer break down the weeks news in the Competitive CrossFit and Fitness space.  This week we close out CrossFit Open 25.2 and look at where we currently sit with CrossFit Open 25.3.  Will Carolyne be able to finish in the top 5 in the World?  Where will Jamie finish through all of this in her division.  The World Fitness Project makes some big announcements about what they want to accomplish. Plus anything that may come up in the chat  or through our discussion.

Every week day we take the time on our lunch hour to discuss what is going on in the world of Sports, entertainment and of course the CrossFit Space.  Today we talk about the final open workout coming to a close, a new behind the scenes episode which will discuss and thinking about doing a Bracket challenge for our group and putting together a prize pack for the Winner.

Ever at a loss for words when trying to partner with local businesses?In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch. We'll walk through the six psychological triggers—reciprocity, authority, social proof, scarcity, commitment, and liking—that can turn your pitch into an offer they can't refuse. You'll come away understanding how each trigger can be woven into your marketing narrative to capture the interest of potential partners from every angle.But the insights don't stop there; You'll be armed with a four-step blueprint for crafting a high-converting pitch that includes the hook, value proposition, social proof, and the decisive close. Curious about the application? I'll be giving some real-life examples, showcasing how these strategies have found success in diverse settings like gyms and coffee shops. As the episode wraps, discover advanced techniques for scaling your strategy: automation, social media dynamics, and powerful referral networks become part of your armory.What You'll Learn in This Episode:The role of effective communication in strategic partnerships.Common pitfalls dentists encounter in ground marketing.Psychological triggers that elevate your pitch.A four-step structure to craft a compelling pitch.Advanced strategies for reading reactions and handling objections.Innovative incentives to make your offers irresistible.Successful real-life examples of pitches in non-traditional settings.Techniques to automate and scale your ground marketing efforts.Hit play and discover how to skyrocket your dental practice with winning marketing pitches!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Businesses/Brands:CrossFitLA Fitness‍Software/Tools:Excel‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: mastering Your Ground Marketing Pitch. We're gonna be discussing how to competently communicate your offer to potential partners. Now ground marketing is one of the most powerful cost-effective strategies to create a continuous stream of new patients for your dental practice. Not only is it a continuous stream, but this stream has depth volume, however, success hinges on your ability to pitch effectively, turning cold introductions into long-term mutually. Beneficial partnerships. This is just good to do in general, even when you're just talking out and about. This is gonna really, really help you out with your ground marketing, but also people skills and so much more.Now, most dentists fail at ground marketing because number one, they talk too much about themselves instead of what's in it for the other person. Two, their offer is unclear, generic, or lacks an irresistible incentive. Three. They don't overcome objections with confidence. And four, they fail to follow up strategically.Now this episode's gonna break down every detail of crafting, delivering, and closing a high converting ground marketing pitch so you can walk into multiple businesses and secure referral partnerships Specifically, we're gonna be discussing three things, three events, three businesses in this episode, schools, gyms, and community events.Now, understanding the psychology behind an irresistible pitch. People buy into partnerships emotionally, then justify them logically. So if a business owner doesn't feel emotionally engaged by your offer, they won't care about the details. So here's how to structure your pitch so it triggers a yes response in their brain.There's six psychological triggers that make people say yes, and we've discussed them in previous episodes. And number one, reciprocity. People feel obligated to return favors, so offer something valuable first before asking for anything in return. Two authority. Position yourself as a trusted expert, not just a dentist looking for new patients, but you can possibly use phrases like most people don't realize how much their oral health affects.And then you mention a specific concern like how much their oral health affects their diabetes, their confidence, their fitness, et cetera. And continue with that. You're positioning yourself as a trusted expert.Three social proof business owners want to know that others already trust you. So mention existing partnerships. Four. Scarcity. If your offer feels exclusive or limited, they'll value it more. Five. Commitment and consistency. When they agree to something small, they're more likely to commit to something bigger later.And six, liking people do business with those they like and trust. So make your pitch conversational, not salesy. Okay, so those are the six psychological triggers that make people say yes, and that's what's gonna be behind your pitch. So the proven formula, we're gonna share it right now for a winning ground marketing pitch.There's a four step structure of a high converting pitch, and we discussed this in the ground marketing course with further details, but every effective pitch follows this proven structure. Number one, the hook. So instantly grab their attention. Start by focusing on them, not yourself. Here's a couple examples, right?Hey, I love how your gym promotes holistic wellness. I love to support that in, a way that makes your members even happier. Or, Hey, your daycare does an amazing job helping kids developing their confidence. You know, I love to offer something that makes parents feel, supported. Make sure it's a hook, grabs their attention.Not long, 10 seconds or less, Hey, it's free. Grab whatever you want, right? That's at an event. Make sure. It's a hook. Then the second part is the value proposition. Now this one's 30 seconds, or less, right? What's in it for them? So first we instantly grab their attention, Hey, it's free. And then what's in it for them?So explain how your partnership will help their business members, customers, or students. So here's an example. We found that parents at daycare centers love getting expert guidance on their children's oral development. I love to provide a free Healthy Smiles for Kids Workshop that adds value to your families.Or, our goal is to help your customers feel more confident about their health. We can provide a free small performance assessment for your members the next time you have an event. Boom. That is the value proposition. 30 seconds, that's what's in it for them. The next thing number three is social proof.That's another 30 seconds or less. Show that others trust you. So you can share a real world example of success to make them feel comfortable. You can say, you know, we've partnered with, this specific business and they loved it because it gave their customers an added benefit at no cost to them. Or you can say, Hey, when we ran this with another business, they saw a 27% increase in engagement from their members.So that's why it's important to track these things because data like this helps when you are doing your pitch, when you're providing the social proof. I personally like the first one, we've partnered with this local businesses and they loved it because it gave their customers an added benefit at no cost to them.Sometimes I say, Hey, you know what, for this month we're specifically doing this, blah, blah, blah. For the community, we wanted to promote you. A lot of people saw more of our patients become their clients, we just wanted to have your information. Boom. Social proof, right? And then finally the close 10 seconds or less.This is a soft, no pressure ask. Don't say, would you like to do this right? Say, Hey, let's test it out. Let's make this happen. If it works we can expand it. Sound good? Boom, that's it. That's all you have to do. So that was the hook. 10 seconds. The value proposition, 30 seconds. What's in it for them?The social proof show that others trust you. That's 30 seconds and the close, that's 10 seconds and it's a soft, no pressure ask. So that's what in total, that's about a and a half. Obviously there's gonna be conversation back and forth, right? Don't try to, I have a minute to do my introduction and that's it.No, make it like you're playing catch with this, right? Do the hook, play, catch value proposition, play catch, social proof, play, catch the close, play, catch right conversations going back and forth with them. Now you wanna learn, and this is huge, huge, huge advanced strategies for maximum impact. A how to read and adapt to their reactions.That's, I can't tell you how incredible that is because sometimes you will see people say, yeah, definitely drop off your signup sheet. I'd love to have this person. You can see their reaction. They're thinking of people in their mind to sign up. They have family members, all these things. Although you said it's for the employees, but they wanna sign people up.Then you see people who, their reactions, they could be saying, yeah, just leave it, drop it off. You'll come by and pick it up on Friday. they're not even looking at the sheet of paper or they're not even thinking about the calendar or anything like that. their reaction is, plain.nothing to it. That's where we're gonna be discussing right now, how to read and adapt to their reactions. So if they lean forward, nod, or especially ask follow-up questions, they're interested, move toward the close, right? But if they seem hesitant, use the softening technique and the softening technique is, you're just totally understandable.So you can say something like, Hey, totally understandable. I know you're busy, so let's just try this with a few people and see if they like it. Or we can try this with a couple of your classrooms and see if they like it. Or we can try this with a specific grade, or a specific daycare or a specific time.We can try this at your next event, right where you have more vendors. Totally understandable. Uses something we call the competitor mention technique. You can say, I totally get it. LA Fitness said the same thing at first, but when they saw how easy it was, they loved it.So you can mention something like that. You're mentioning the competition. I've yet to need to do that. But we do have members who have done that and it works fantastic. So you can go ahead it's a partnership and you see that they're leaning forward with success, once you do, you can tell, you can read and adapt their reactions from the hook once you're like, yeah.And then the value proposition, if their eyes get wider, their eyebrows raise higher, they see more excited. They want to sit and talk with you. They give you more time. You already closed it. You know, you don't need to, think about it and say, okay, you know, we can test this out with a couple people.No, you can just say, we'd love toparticipate at the event, or whatever you're trying to do right now. Objection handling. Sometimes you may get, people say, especially at corporations, we don't usually do partnerships like this. Now you can say, I totally understand. Neither did this specific business, but after trying it, they loved it because it added value to their customers.Had no extra effort on their part. We're doing everything right. So then they're gonna say, okay, cool. You may get objections like, I don't think our customers would be interested. that's where you say, I hear you. Most customers don't realize they need this until they're offered it. That's why we start with a, small group or we start at a small event, or we start with a couple of your people right, to see the response You may get, we already work with another dentist. This one I have gotten many times. Now you can say a couple things. One thing you can say is like, Hey, that's great. That means you understand the value of oral health for your customers, your children, your members, whoever, right? But what we offer is a bit different.Our approach is a hundred percent focused on than mention a unique angle. Would you be open to seeing how this compliments what you're already doing and then boom, you continue. Right? A lot of the times, especially at schools or daycares, you may get someone who says, yeah, you know what? We already work with another dentist.Say, oh no, I completely understand. You know, that's fantastic. That's wonderful. You value oral health for your customers, your members, your students. Wonderful. I love it. what we wanted to offer was a little bit different on their approach. I think they come like once a year, once every two years.Right. And typically, yeah, they do. Dentists come once every quarter or once every two years. And then you can mention, what we wanted to do was just offer like a mini workshop, no competition, nothing like that. We're not trying to steal customers or steal anything like that. We just wanted to enhance, the importance of oral health, right?Or enhance the importance of a specific unique angle. we can start off with just a couple classrooms. That'd be perfectly fine. It can be part of like an assembly or whatever, and then boom. You're like, yeah, you know what you let's make it happen, and then you can make it happen. A lot of it has to do with your tone of voice too.Now that's what you're gonna do with objections. You're gonna have those advanced strategies on how to read and adapt reactions.Now your secret weapon is gonna be irresistible incentives that close deals. Most businesses won't partner unless they see a clear win. So use high converting incentives and every community, every location is gonna be different. Giveaways that work, for example, are whiteningsfree whitenings. that's probably universal and makes their customers feel special.Then you can do free digital smile makeovers, it's digital. So more engaging than a cleaning you can do exclusive offers if you want, That increases engagement, gift cards and things like that. Personalized oral health and fitness guides. free mouth guards if you like.free office tour a special on a new patient exam at the same time. Sometimes we do have quite a few members don't offer anything for free. they're just available for them and they stay on top of mind. They have specific people who are just ground marketers who make sure they are up there in there, in the businesses, staying on top of mind, staying on the events.Helping them connect with other businesses. And they are just, I mean, they've never offered anything for free. They're just like, Hey, we're here. And then they're always participating in their, things. And those are fantastic. Those are fantastic when they do that. But me personally, yeah.New patient exams, free office tour, and free whitenings. Those are my top three for me. Now the urgency hook, we're only offering this partnership to two local gyms this quarter, or we're only doing this with one gym this month. It can be the health and wellness month or whatever that you want to call it.And yeah, they're gonna wanna partner up with you because it's, Hey, I wanna be that one gym, right? That's in front of your patients. Or you can say, Hey, we have room for just five daycares to receive our free Healthy Smiles workshop that we're doing this month, and we thought about this daycare and we'd love to do it.now, the follow-up system that converts interest into results, this is how you're gonna wanna follow up, okay? Now the day after, follow-up email or text, right? You can say, Hey, excited to work together. My name is great meeting you. Here's a quick summary of what we discuss and let's test this out, or let's make this happenand see how they like it.I'll follow up in a few days to check in, right? And then you wanna. Personal check-in. You wanna call or drop by in person and just say, just wanted to check in if you had any questions or needed any materials for me to make this easier, especially if you're gonna be a part of an event, if you're gonna be doing a specific workshop or a seminar, if it's a daycare, you might possibly be doing a workshop or something like that.If it's a gym, you're probably gonna be at an event. If it's a community event, you're gonna be at an event, right? You wanna continue to check in, see how you can be of help. And then week three and four you wanna share testimonial or success stories from other partners. Offer an exclusive upgrade to keep them engaged with these partnerships as well.Now the next step, scaling ground marketing to dominate your market. The way you wanna scale this is automate follow-ups. So use a CRM to track partnerships and automate email, text reminders. Now, in the ground marketing course, we do have, it's an Excel sheet that it's a template. We have it for you, and in there we show you how to do this, how to automate follow ups with potential partners and referrals, right?Businesses that you're going consistently in there. You're picking up signup sheets, you're dropping off flyers, you're doing their events, you're helping them out. But at the same time, obviously they're referring new patients. So following up is key. ' cause you're like in a relationship now, so you want to continue to show up.At the same time, you also wanna, number two, leverage social media. So tag businesses and posts to increase visibility, right? Once you've created this partnership, tag them a ton, even if you're near the specific business, if you're around the specific business. If you're in front of the specific business or you're obviously in the business, tag them.Leverage social media. Three is develop a referral network. So introduce businesses to each other and position yourself as a trusted local authority. the relationship doesn't stop there, right? Meaning, if you find they will benefit. Let's just say you're going to a specific gym and hey, the gym owner for this CrossFit will benefit knowing this other person or this person at the district.Let me introduce them. 'cause I know we've had that conversation that they wanted to be in the district too, or something like that with the schools or children or whatever. Make that happen. Make that introduction happen and that's it. Not only does this strengthen the referral, partnership, but at the same time.You're helping out the community and now you're providing benefits for both of those businesses. You're on top of mind for both of them, and it's easier for you to do things with them now, be a part of their events and so much more. And for finally, host joint events. So partner with local businesses for workshop, top of events, booths, things like that helps out a lot.So once you do that, that's basically it. The strategic ground marketing approach. You wanna make it low risk and high value, you'll close more partnerships and get more referrals and dominate ground marketing. Never say, what do you think? Never say, could we do this? Right? if you find any hesitation at all, just say, if you want, we can give it a quick try on, on the event that's coming up for you or on your next event.Or we can give it a try with a couple people in your group. If it works well, we can expand it. Sound good? Boom. That's it. This works. Most business owners don't want to feel like they're being pitched, but they love it when someone supports their business. So this approach makes them feel like they're getting the better end of a deal while naturally positioning you as someone worth promoting.So the key is get before you ask. They should feel like you're helping them first, make it feel effortless. No extra work for them. Leave a natural way for their customers to engage with you. Okay. So now I wanna share with you some scripts, for your initial approach. And remember, we wanna frame it like we're helping them. So we want to casually walk in and say, you know, if it's a gym, hey, you know, we're running a healthy smile healthy body campaign this month, and we love featuring local gyms.Can I grab your info so we can promote your gym to our patients and stay quiet? They will love this. Do this with every single fitness studio that you know of. The next one is a coffee shop. You can walk in casually and say, Hey, we're doing a sip and smile feature this month where we highlight local businesses.Our patients love. They love this coffee shop. I love this coffee shop. Can I grab your info so we can promote your coffee shop? that's it. Stay quiet. They will love it. Salon and med. Spa casually. Walk in. Hey, we're doing a confidence month, a spotlight, and featuring top local beauty spots. I'd love to include your salon, would it be okay?Can I grab your info to share with our patients? Boom, they will love this. And then daycare. Hey, this month we're doing a Healthy Smile for Kids feature and letting parents know about trusted local daycares. Can I grab your info to share with them? Not one person. Will say, no, don't. They will love, absolutely love this.you are gonna be a hero to them once you do these scripts. Right now, in the ground marketing course, we share these scripts in so many more scripts, as the initial approach to get your foot in the door, to start the conversation, to already start making this partnership happen. So many more scripts and we dive deeper on the scripts that I just told you about and show you way, way, way more.Right. But that's how you wanna do it. They give you their info without hesitation when you do this because you're helping them. And now once they're, you know, yeah, lemme grab some information for you. Yeah, of course. Take some more information, whatever, right? Once they give you their info, keep the conversation about them.Make it still about them. So with the gym, Hey, how long have you been in this location? Your gym looks amazing. The coffee shop. Hey, what's your best seller? I'll make sure to tell people to try it. The salon. Do you guys do VIP events? We see a lot of patients who love Self-care. That one's nice because they'll say like, yeah, you know what we do, VIP, eventual.We've been thinking about it. And boom, lo and behold, you guys can partner up and make something happen. The daycare. Are you guys taking new enrollments? I mean, parents always ask us about trusted daycares. Having these, conversations where you're still following up still continuing the conversation.Those questions specifically, ultimately crucial. I mean, you are deepening. You are building that relationship. You are dropping the reciprocity seed in there. By showing interest in their business, you're making them feel valued. They will now naturally start thinking about how they can help you in return.Now, step three, right? Once you're building the rapport, you can say, by the way, we see a lot of patients who are into fitness, sometimes they ask about gyms in the area. Would it be okay if we left a small signup sheet here for people who might wanna learn more about. Dentistry or dental wellness and how it connects to performance.Boom, that's it. Coffee shop. We have a lot of patients who love supporting local coffee spots. If it's cool with you, I'd love to leave a signup sheet here so anyone interested in wellness can get some cool perks in the future. salon. A lot of our patients are into beauty and self-care.Would it ever be okay to leave a signup sheet here for anyone who might want tips on how their smile plays a role in overall confidence? Or anybody here who might need free whitening? That's it. If you mentioned free whitening in a lot of them, gym, coffee shops, salons. leave that here and you're gonna see them sign up. But mainly coffee shops and salons are huge and a lot of the times gyms are too. Now with daycares you can say, many parents ask us about oral health for kids.Would it be all right if we left a little signup sheet here in case any parents have questions or want some free resources? We're running a new patient exam right now too, as well. Boom. This makes it feel like a helpful resource, not a sales pitch. And then finally, Step four, you wanna create an irresistible, non-salesy incentive, right? The gym, we're also giving gym members a free smile performance guide if they sign up or giving them free whitening. Same thing with,the coffee shop. if they sign up, we're giving them a free sip and smile rewards card, or they don't even have to sign up.It's just another free whining. If you want, justmake sure your incentive is according to location. It has to be appropriate, Step five is the indirect close. So getting them to promote you without asking directly after they say, yeah, you can definitely leave something off, or, yeah, you can definitely leave us your information or whatever.You can say, I'll stop by next week to pick up any flyers so we can let our patients know about your gym too, Would it be okay if I left some of our information here as well? You wanna say that with everyone? Make sure you're always, oh, thank you so much.This is fantastic. I love it. Hey, would it be okay if I also did this, a super small 5% at the very end? All you're doing is talking about them, you're highlighting them. You wanna provide more for them. And then you also wanna benefit their members, their residents, their customers, and at the very 5%, that's the ask, Hey, would it be okay if I leave some of my information here as well?Oh, and a signup sheet, just so anybody who's interested in blah, blah, blah, blah, blah, in a free whitening and this or that, they can just sign up. Would that be okay? Now they feel like. They got the whole good end of the deal, and the least they can do is, oh yeah, of course we can do that. So that's what you wanna do.And then step six, you want to keep, the business actively engaged, right? You wanna follow up casually drop by. Hey, just wanted to check in, see how if any customers were interested in the signup sheet wanted to stop by. Oh, okay. Cool. Yeah, there's a name. Hey, by the way, I gave a shout out to your business and our patient newsletter.Let me know if you want me to mention anything specific next time. That could be week two, week four. Hey, we had a few signups from your place. Just wanted to say thanks again for letting us set that up. If there's anything we can do for you, let me know. That could be week four, right? And then you just continually following up with them.You're continually following up with them. Now there's many, many things you can do when it comes to, how to do this right? Now, some real life examples on how this worked was with the gym, right? There's one where members secured a long-term referral deal with the gym was focused on airway and performance dentistry, and he realized that gym members were perfect candidates for his practice. He didn't use a generic pitch about dental health, which gym owners don't care about.before he failed to position his offer as a benefit to the gym. So that failed. Right? And he also, he never used reciprocity to make the gym owners feel like they were getting the better deal. So this is what he did. Instead, now he checked the gym's website to see their branding and target audience.He scanned their Google reviews to understand common complaints or interest from members, and that was huge. That was huge because that's already on the top of mind of the gym owner. And then he visited their Instagram page and saw that the gym was promoting an upcoming member appreciation month. And then boom, that's it.He just said, Hey, I wanted to be a part of that member appreciation month. Can we be a part of it? And then gave a little bit more conversation, extra value. He kept those Google reviews, the negative ones in mind and saw a way to combat that and used that to his advantage. But it acknowledged the Jim's current goal.It positioned him as helping them first, and it made it effortless for the gym. So it reduced all objections. And yeah, he used social proof, and then at the same time, he leveraged it. He can say, Hey, we recently did this with this gym, and their members loved it. Look at the social media.Other gyms reached out to him and said, Hey, can you come and do this for our practice as well? It was fantastic. So the results were really, really good. Members signed up in the first week. Many became new patients and the gym continued referring members every month, making this a long-term referral stream, and it was fantastic.Now here's another one where a practice owner, got into a coffee shop without paying a dime and she promoted her practice. Now this is pretty interesting because traditional flyers and business cards got ignored right at the coffee shop. so throw that out the window.If you feel like I'm just gonna drop off some flyers and hopefully people will sign up, it gets ignored, right? And she's proof. There was no compelling reason I. For customers to engage and coffee shop owners saw no benefit in promoting a dental office. So she did her research, right? She followed the coffee shop on Instagram and noticed they ran loyalrewards program where customers earned free drinks.She saw they often featured local businesses in their email list to boost engagement Just like most business owners saw that the coffee shop wanted to increase customer engagement and repeat visits, so she built her pitch around the goal. She said, Hey, I love your SIP and Earn rewards program.We're looking for awesome local businesses to highlight in our patient newsletter. Would it be cool if I featured your coffee shop? Notice how she offered something first, pre-promotion. She made the business owner feel like they were getting the better deal. Now the third step was she added a unique non-salesy signup sheet.So after a few minutes of chatting, she just said, Hey, I was thinking, you know, it'd be fun to offer your coffee shop customers something extra like a sip and smile rewards card for this month. Yeah, I was just thinking everyone who purchased a coffee or whichever 30 customers you absolutely love will also get free whitening with their coffee.I could stop by and bring some reward cards for you to give out. This worked incredibly. I loved it when she did this because here's the thing. You're not promoting yourself, you're not waiting for someone to sign up. You're not doing anything. This person, the barista already started having people in mind, oh my god, I can just give free whining to people.Yeah, you can give free whining to people. Oh wow. Okay. I had people in mind already. Oh, and then customers come in and you're like, Perfect. it ran out within like a couple of days. This was brilliant. And it worked because it was fun, relevant, and interactive. Not just boring dental flyers.This person's actually giving these out, right? This barista's, Hey, here's your coffee shop. And by the way, at the same time, the dental office right down the street, doctor, whoever right, told me I can give out a specific amount of free whitening to people and I just.I wanted to give it to you. You know what I mean?Or they conversated obviously, and then they said, Hey, here's free whining. Or they just said, Hey, you're coming here all the time. I absolutely love it. And we're able to give out free whitening to people. if you want it, here it is. Right?Never took it as offensive oh my gosh, I need white.None of that stuff. So get that outta your head if you think that's happening. That doesn't happen, at least in, it's never happened yet. You know, The coffee shop. Had increased engagement without doing anything extra. Right. But at the same time, obviously it brought in new patients immediately. that happened.She said, awesome, I'll swing by in a bit, drop off some loyalty, cards or some rewards cards. Would it be okay if I left a little bit more info and flyers as well around here? And then they're like, yeah, sure. Perfect. And that was it. That's all they had to do. 43 people signed up for the sip and smile giveaway the cards.17 booked appointments and then the coffee shop continued, referring customers and this was all within like a matter of days. So that was awesome. So the final takeaway, this proven ground marketing formula works every time you wanna research before pitching. Start with a hook that helps them.Offer something first, introduce the idea casually close with a no pressure offer. Follow up within 24 hours. Use this system and you'll turn every local business into a patient referral machine. Now, this is like the formula behind the scripts and strategies and things like that.Every business, every. Location, corporation Residency, HOA Chamber of Commerce business is different. They require different strategies, different methods, different ways, different systems, but the psychology behind it and everything is what we just said. So you wanna know more every. Specificity of the specific scripts, strategies and tactics and everything like that, that is found in the ground marketing course, like the gym one, the one we talked about, coffee shop strategies in their daycare events, all that with detail and templates and PD files and also real life examples of me doing them.have a hidden camera, like on my pocket so you can hear me, do some of these and also on the phone. That's all in the ground marketing course, and I teach you exactly how to do that. So if you're interested, go into show notes below. Click on the first link in the show notes below. It's the ground marketing course, checkout.Everything that's in there. I continue to add to it. Every single month, we continue to add more and more to it. So you never left alone, right? But yeah, definitely go check that out the ground marketing course. you want much, much more help, more detail. Next episode we're gonna be discussing networking hacks for dental practices.So thank you so much for tuning in. I'll talk to you in the next episode.

TO LEARN MORE:       www.CrossFitEdwardsville.com       www.Facebook.com/CrossFitEdwardsville      TikTok: @crossfitedwardsville      Instagram: @crossfitedwardsville        Twitter: @cfedwardsville        YouTube: CrossFit Edwardsville TO GET STARTED AT CFE:     Book a No-Sweat Conversation with a coach, using this scheduler:          https://crossfitedwardsville.com/intro/    You can also find the link to schedule on our website. While this show is educational & entertaining in nature, it does not replace or supplant professional medical guidance from your own physician. Before beginning any exercise or nutrition program, please first consult with your doctor.  

You've completed the CrossFit Open 2025, but do you truly understand what each workout was testing? Coaches David Syvertsen @davesy85 and Sam Rhee @bergencosmetic dive deep into the methodology behind this year's programming, revealing insights that could transform your approach to training.The first workout wasn't just about lunges and dumbbell movements—it was a deliberate test of your mental endurance and ability to maintain continuous movement for 15 minutes straight.  As @davesy85  says, "They purposely didn't make it heavy... As tired as you are, you can always keep moving on a burpee." This accessibility by design serves CrossFit's goal of casting a wider net, especially for first-time Open participants.The classic thruster and pull-up combination in 25.2 exposed weaknesses in either barbell strength, gymnastics skill, or the mobility required to link these movements efficiently. The coaches note that the thruster "might be the most complete movement in terms of fitness," requiring full-body coordination and excellent front rack mobility.Perhaps most revealing was the discussion about rest periods versus rep schemes. "I want to challenge all athletes to start thinking about how many breaths am I taking between sets, rather than what should my sets be." This mindset shift could be the key to shaving minutes off your workout times, especially in tests like 25.3 where transitions between stations often consume precious seconds.The conversation takes a particularly passionate turn when addressing the scaling options. Many of the athletes in the 55+ age group found the  scaled movements "thoroughly unsatisfying," arguing that many Masters competitors can and regularly do perform more advanced gymnastics movements than what's programmed. The coaches propose thoughtful solutions that would maintain the integrity of the competition while being more inclusive.Whether you're analyzing your own Open performance or planning next year's approach, this episode offers valuable insights that bridge the gap between programming theory and practical application. What areas will you focus on improving before the 2026 Open arrives?@crossfitbison @crossfittraining @crossfit @crossfitgames #crossfit #sports #exercise #health #movement #crossfitcoach #agoq #clean #fitness #ItAllStartsHere #CrossFitOpen #CrossFit #CrossFitCommunity @CrossFitAffiliates #supportyourlocalbox #crossfitaffiliate #personalizedfitness

Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.Episode's Main Topic:In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal role of consistent marketing efforts in a competitive market.Key Insights:• The impact of mentorship on refining sales strategies and improving conversion rates.• Transitioning from free trials to consultations to enhance client engagement.• Leveraging paid advertising and social media optimization to attract new clients.• Utilizing virtual assistants to improve lead management and operational efficiency.• The importance of community building and maintaining a strong gym culture.Episode Chapters:00:00 Intro00:15 Support and Mentorship in Business Growth05:39 Challenges and Solutions in Sales and Marketing08:55 Mindset and Approach to Sales 15:15 Transitioning from Free Trials to Consultations25:24 Impact of Paid Ads and Virtual AssistantsCall to ActionIf you're looking to elevate your gym's marketing and sales strategies, tune in to gain actionable insights from industry experts. Don't forget to subscribe and share this episode with fellow gym owners.Supporting InformationConnect with Pat Commeret:Instagram: @pcommeretFacebook: Pat CommeretLearn more about CrossFit Loup:Instagram: @crossfit_loupFacebook: CrossFit LoupThank you for joining us on this episode of “Gym Marketing Made Simple.” We appreciate your time and look forward to bringing you more insights in our next episode.

Emma has been competing in Crossfit since 2017 & she's now a regular top contender in UK Crossfit scene.Emma had a 37th place finish worldwide in the 2024 Crossfit open & finished 45th in Europe in the quarter finals - narrowly missing out on the semi's.If you've tried WOD Powders Apple & Elderflower electrolyte sachets you may have seen Emma featured on the design. An epic photo from a rope climb event at the French Throwdown.I really enjoyed this one & I'll certainly be following Emma's Crossfit journey over the next few years. Oh & hopefully she'll get involved with a few WOD Powders team events in 2025!

O que CrossFit, esportes, yoga e café têm a ver com vendas?Recuperar o foco, a resiliência e o equilíbrio é mais que necessário para encarar qualquer desafio. Seja no treino, na vida ou no processo de vendas. Com a  mentalidade forte e o corpo preparados a rotina fica muito mais leve e equilibrada. Esse é um papo de vendedor pra você aprender a recarregar as energias e entender como os maus hábitos podem prejudicar a vida pessoal e profissional.  No episódio de hoje, Leandro Munhoz (@le_munhoz) e Daniel Mestre (@danielrmestre) conversam com Gustavo Gomes (LinkedIn) e Júlio Paulillo (LinkedIn) sobre O QUE FAZER QUANDO NÃO ESTAMOS VENDENDO? Gustavo Gomes (Head of Sales do Agendor CRM)  e Júlio Paulillo (Co-founder e CRO do Agendor CRM) são apresentadores do podcast Fora do Forecast.

Week 2 Inside the Leaderboard is back as the boys recap the aftermath of 25.2. After 2 weeks of the CrossFit Open we look at who's IN and who's OUTside of the Top 1% advancing to Semifinals, see what the Community Cup levels are shaking out to be and make some predictions on what we can expect for 25.3

In this episode of the MADcast Podcast, Big Dave and Producer Russ sit down with CrossFit drop-in Josh Vaught—an Arizona native, rocket scientist, avid CrossFitter, and self-proclaimed geek extraordinaire. Oh, and ladies, he's single!We dive right into what Josh is looking for in a partner (yes, we're playing matchmaker), while also swapping stories about how we all found CrossFit, the generational gap (because Josh is only 28), and our different life experiences. We also talk music, lifestyle, and where we've lived, plus Josh shares his game plan for tackling the 2025 CrossFit Open.And because no good time is complete without a little chaos, we even shotgun a beer in this one. So crack one open, sit back, and enjoy the laughs on this episode of the MADcast Podcast!Follow us on Instagram @madcast_podcast and @johuva to stay updated. And don't forget to check out ⁠inthecrew512.com⁠—use promo code MADCAST at checkout to save 15%!

#DavidSchneider #EcclesiaChurch #OnlineGottesdienst ⬇️ HIER FINDEST DU WEITERE INFOS UND RESSOURCEN ⬇️ ▬ MITSCHRIFT und NACHBESPRECHUNG ▬ Die Bibelstellen zur Predigt und eine Möglichkeit aktiv mitzuschreiben, findest du in der digitalen Predigtmitschrift. Einen Download der Predigt findest du unter den Ressourcen. ✍️ Mitschrift: https://bible.com/events/49405835YouTube: https://youtube.com/live/-v19aUcXwW4 ▬ JESUS ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Falls du dich für ein Leben mit Jesus als deinen Retter entschieden hast, wollen wir das mit dir feiern. Lass es uns gerne über unsere digitale Kontaktkarte wissen✝️ http://kontakt.ecclesia.church ▬ NEU HIER? ▬▬▬▬▬▬▬▬▬▬▬▬ Du bist neu in der Gemeinde und suchst Anschluss, hast Fragen, oder du willst einfach mal mit jemandem reden? Dann melde dich gerne im Chat, oder gib uns über die digitale Kontaktkarte Bescheid.Lerne außerdem bei "Next Steps" die Ecclesia kennen.Schau dir auch gerne unsere Kleingruppen an, um zu verschiedenen Zeiten und an unterschiedlichen Orten (auch online) mit anderen über bestimmte Aktivitäten und Themen zusammen zu kommen.Kontaktkarte: http://kontakt.ecclesia.church⛪️ Next Steps: http://nxs.ecclesia.churchKleingruppen: http://gruppen.ecclesia.church ▬ KIDS-GOTTESDIENST ▬▬▬▬▬▬▬ Gottesdienste, für deine Kids und die ganze Familie, aufgeteilt in zwei Altersgruppen, findest du unter‍ ‍ ‍ http://kids.ecclesia.church ▬ GEBET ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Du wünscht dir Gebet? Lass es uns über diesen Link wissenhttp://anliegen.ecclesia.church ▬ GEBEN ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Erfahren alles darüber, wie du auch online deinen Zehnten geben und spenden kannsthttp://geben.ecclesia.church ▬ BLEIBE IN KONTAKT ▬▬▬▬▬▬▬ Abonniere uns auf Youtube (und aktivere die , um nichts zu verpassen)Instagram: https://www.instagram.com/ecclesia.church/Facebook: https://www.facebook.com/ecclesia.churchDE⚪️ Newsletter: http://news.ecclesia.church⚫️ Apple Podcast: https://podcasts.apple.com/de/podcast/ecclesia-church-podcast/id1088572376Spotify: https://open.spotify.com/show/4imqfw3NjcvuKafOk0UwUg

Dans ce podcast, nous parlerons de la compétition avec les athlètes qui la font. l'objectif vous faire découvrir toutes les fassaites de la vie de compétiteur pendant des compétitions marquantes de leur carrière. au programme de ce podcast des anecdotes que vous n'entendrez nulle part ailleurs, des moments de vie de compétiteurs, toute l'actualité de vos athlètes préférés, des victoires mais aussi des défaites. Alors ne loupez plus rien du CrossFit francophone avec Drop In !

TeamCPNZ Connect – Ep 28 – Luke – CPNZ Media LiveThis episode we feature Luke Henderson who over the last month has completed both the Kathmandu Coast to Coast and followed this up with the Motatapu Ultra run a couple of weeks later. Luke shares his background of how he went from starting running and CrossFit because it was hard and hating it to potentially becoming one of the most versatile TeamCPNZ athletes out there.CPNZ MEDIARichard Greer – @ric.greerhttps://www.teamcp.co.nz@teamcpnzhttps://www.facebook.com/teamcpnzrichard@teamcp.co.nz

The 4 Questions We're Answering: 1. How to effectively balance sports training with other fitness goals to maximize both performance and social benefits? 2. How to manage expectations around ambitious fitness goals (like marathon times) without tying self-worth and happiness to specific outcomes? 3. What strategies can help motivate a partner who's struggling with workout consistency after one person can no longer train at the same intensity? 4. What's the importance of proper coaching certifications in CrossFit, and why being a great athlete doesn't automatically make someone a great coach? 

Join Todd and Kristin every Thursday at 9AM EST for LIVE Coach Development on Youtube & Facebook!--AffiliateCon - Join the Waitlist HERE--Register for the Affiliate Tour coming to a city near you!--

In Episode 142 of The Jason Khalipa Podcast, Jason Khalipa and Gabe Yanez sit down with Ben Barker to dive into what it truly means to balance fitness, fatherhood, and life. If you're a dad struggling to stay fit while juggling the chaos of family and work, this conversation is for you. Ben shares his personal journey in CrossFit, tips for leading by example as a parent, and how to embrace challenges both in the gym and at home. Don't miss this episode packed with actionable advice and honest perspectives to help you prioritize what really matters.Follow Ben on IG: https://www.instagram.com/benbarkerfitnessCode: JKPODCAST for 50% off Lab Work at BlokesFor Him: https://blokes.co/jkpodcastFor Her: https://choosejoi.co/jkpodcastNever let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube.Follow Jason: https://instagram.com/jasonkhalipa?igshid=MzRlODBiNWFlZA==Follow TRAIN HARD: https://www.instagram.com/trainhard.fit/?hl=enNever Zero Newsletter: https://www.th.fit/NCFIT Programming For Gym Owners: https://www.nc.fit/programmingPhilanthropy: https://avaskitchen.org/Chapters:0:00 Ben Barker's Epic Clean & Jerk with His Wife2:02 From College Football to CrossFit Coaching5:43 The Crazy Transition From Strength Training to CrossFit7:39 How to Get Kids Into Fitness and Sports11:31 Building Strong Kids: Fitness vs. Sports Skills13:16 Why Fit Parents Raise Fit Kids16:56 Breaking Fitness Myths & Why Strength Training Matters18:29 Bring Back the 90s: Active Childhood Adventures21:50 How Social Media Might Be Hurting Your Kids23:25 Want to Burn Fat Faster? Try Sprinting!27:00 The Jiu-Jitsu Weight Loss Success Story28:44 Find Fitness That Fuels Your Passion32:04 Push Yourself or Get Inspired: How Men Stay Motivated33:44 Social Media That Inspires Men to Be Better37:06 Balancing Looks and Functionality in Fitness38:45 Look Better, Feel Better: Fitness Tips for Life42:00 Why Fitness Preps You for Life's Unexpected Challenges43:44 Workout Buddies Build Strength and Brotherhood47:03 Fitness Friends Keep You Accountable and Motivated48:40 Building Deep Connections Instead of Addictions52:25 Becoming a Better Dad: Lessons From Raising Two Kids54:10 Laughing Through Chaos: Big Dad Energy57:22 Listening Is Key: Stop Jumping to Fix Problems59:01 Follow Ben Barker for Fitness and Fun

We use our lunch hour everyday to take a beat and talk about what is going on in the world Entertainment, Sports and CrossFit.  Today we talk about the 25.3 announcement, Both Bagents bringing the heat, Pat Sprague has something to say and a great competition.  Plus whatever else comes up on the chat. Let's get to the weekend in a fun way.

Spencer is a husband, a father to 5 children, a military veteran & has dealt with addiction to alcohol. He first learned about CF over 15 years ago. Since then he had a fitness journey that includes ups & downs, just like many of us have experienced. He was able to overcome an addiction to alcohol & he shares his story in this interview.

It's simple. The consistent problems within your business are the things you spend the least amount of time on. —-------------------------------------------------------------------------------------------------------------------------------The only two group fitness franchises I would invest in…Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I'll personally connect you with the Industrious franchise team to learn more.MADabolicIf you're looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you'll definitely want to get in touch with the MADabolic franchise team by clicking here. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.Learn more about what it's like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. ⁠www.microgymuniversity.com⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------There's No Need To Have Shitty Member Management SoftwareGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Episode 139 is here, and we're talking with Coach, former Ohio State gymnast, and rising CrossFit competitor Kali Schierl! From growing up in a powerhouse family of six siblings, fit parents, and three national-level wrestling brothers to making her mark in CrossFit competition, Kali shares her incredible journey.You won't want to miss this one! Tune in now! #CrossFitGrandview #GrandviewPodcast #CrossFit #FromGymnastToCrossFit

Handstand walking is one of the most challenging and rewarding skills in CrossFit. In this episode, Matt and Caitlin break down exactly how to learn, refine, and master the handstand walk. Whether you're starting from scratch or looking to improve, this episode is packed with progressions and coaching insights.What You'll Learn:✅ The key strength foundations needed before you start handstand walking✅ Essential drills to build confidence and control upside down✅ How to improve balance, weight shifting, and endurance in handstands✅ Common mistakes that hold athletes back—and how to fix them✅ How to integrate handstand walking into workouts, even under fatigueMatt and Caitlin also share their personal experiences, coaching cues, and the structured approach they use to accelerate progress.Matt's Instagram: @redwolfmattMatt's TikTok: Matt BanwartRed Wolf CrossFit Instagram: @redwolfcrossfitWebsite: https://redwolfcrossfit.com/YouTube: www.youtube.com/@mattbanwart4624Facebook: https://www.facebook.com/redwolfcrossfit

Every week Amy Charlie, Cat and Scott hang out and shoot the breeze about what is going on in their lives and what is happening in the Fitness and CrossFit Space.  Today we talk about the Sale of CrossFit, 25.3 Announcement and whatever else comes up in the chat.

» View All Episodes: https://zoarfitness.com/podcast/» Hire a Coach: https://www.zoarfitness.com/coach/» Shop Programs: https://www.zoarfitness.com/product-category/downloads/» Follow ZOAR Fitness on Instagram: https://www.instagram.com/zoarfitness/Support the show

TO LEARN MORE:       www.CrossFitEdwardsville.com       www.Facebook.com/CrossFitEdwardsville      TikTok: @crossfitedwardsville      Instagram: @crossfitedwardsville        Twitter: @cfedwardsville        YouTube: CrossFit Edwardsville TO GET STARTED AT CFE:     Book a No-Sweat Conversation with a coach, using this scheduler:          https://crossfitedwardsville.com/intro/    You can also find the link to schedule on our website. While this show is educational & entertaining in nature, it does not replace or supplant professional medical guidance from your own physician. Before beginning any exercise or nutrition program, please first consult with your doctor. 

Send us a text#133 - Today we sit down with Frank Walsh, an accomplished athlete and CrossFit coach with expertise in OCR, hybrid racing, and CrossFit. Frank shares his inspiring journey from being bullied in high school to finding his passion in running and how he now helps others reach their fitness goals. With his CrossFit Level One certification and experience founding a local run club, Frank offers five powerful, actionable strategies to help anyone have a successful fitness journey, whether they're just getting started or looking to improve. Frank's approach focuses on making running accessible to everyone, including those intimidated by it.Topics Covered:Frank's personal journey from high school track athlete to CrossFit coach and run club founderFive essential training techniques for beginner runnersHow to overcome common barriers to running and make it an enjoyable part of your fitness routinePractical strategies to prevent injuries and improve performance for beginning runnersToday's GuestFrank WalshWith a proven track record in OCR hybrid and CrossFit, Frank discovered his true passion in helping others reach their goals. Armed with a CrossFit Level 1 certification and multiple other qualifications, he's earned a respected reputation in the community. Frank also founded a local run club, supporting both runners and non-runners alike in achieving their personal fitness milestones.Follow Frank Walsh:Instagram - @franklyfitptInstagram - @wknarfInstagram - @strive_duxInstagram - @strive_norwellResources:Breath: The New Science of a Lost Art by James NestorIncrediwear: Code for 10% off RICHARDCONNERRate, Review, & Follow on Apple Podcasts“Inspire to Run Podcast is truly inspiring!”

Colten Mertens and Mirjam Von Rohr are owning the 2025 CrossFit Games Open. Sean, Tommy and Lauren talk about their performances, why they love the live announcements, and what stands out on the leaderboard after two weeks. The CrossFit Games and the World Fitness Project run into a copyright issue. Plus, two men who will be running in-person semifinals, Wilson Pak and Jeremy Thiel, sit down with Lauren to talk about the challenges of running and event within a competitive season, how they prepare to overcome them, and why this is a great opportunity for them to continue to grow their events. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen to improve you sleep and recovery.

In this episode, Jason and Danielle Leboeuf share their journey of balancing careers in education with the leap into full-time CrossFit gym ownership. They discuss the challenges of leaving behind stability, the rewards of showing their kids the value of hard work and risk-taking, and the impact of building a strong, supportive community at CrossFit Charlton.--

We take our lunch break to talk about what is going on in the world, in Sports, Entertainment and of course CrossFit... Today we cook it up Cajun Style with Cory Leonard as we discuss the double winner... Issue??? and what the Hell is the WFP thinking?

In this episode, I had the pleasure of sitting down with the incredible Kari Pearce—4-Time Fittest American Female, seven-time CrossFit Games athlete, lifelong competitor, and soon-to-be mom! We dive deep into her journey through pregnancy, training adaptations, and the mental shifts required as an elite athlete navigating a brand-new chapter of life.   What You'll Learn in This Episode:   How Kari transitioned from elite-level training to pregnancy fitness The mindset shifts required to adapt training goals Why down-regulating tension (instead of adding more) is key for female athletes The impact of fertility challenges on her perspective of health and fitness How she's preparing for postpartum recovery and future training goals The importance of self-compassion and embracing change as an athlete  

3/12/25 - The guys breakdown what they think is the problem with the CrossFit Open in its current state over the last two years and some ways to potentially improve it going forward. They also talk about self-reflection in your performance post workout regarding expectations going into it, and the potential of not meeting those expectations or goals you have set for yourself when the workout was completed. Song - Run It UpArtist - Hanumankind

Get started HERE and we'll be in touch. Thinking about starting a podcast? So is everyone else—including your neighbor, your barber, and that guy who won't shut up about CrossFit. But here's the thing: most of them are doing it wrong. In this episode, Mikey exposes the biggest podcasting scams, breaks down why most shows fail, and gives you the real blueprint to make yours stand out. No fluff, no guru BS—just facts, sarcasm, and legit advice.

Welcome to the Mind Muscle Connection Podcast!In today's episode, a seasoned expert in exercise physiology and a fellow new dad to talk about Crossfit, Magnesium and Metabolic Health.Dr. Nathan takes us on a deep dive into the crucial role of magnesium in our bodies, common nutrient deficiencies and how addressing them can significantly enhance your fitness and recovery — including the importance of metabolic health.Tune in for a very informative and insightful episode!Let's talk about:00:25 Introduction to Dr. Nathan Jenkins07:20 Dr. Nathan's Background17:59 Magnesium25:46 Metabolic Health34:38 Crossfit48:39 Where to find Dr. NathanDr. Nathan on Instagram - https://www.instagram.com/drnathanjenkins/ Follow me on Instagram for more information and education:  jeffhoehn_FREE 30 Min Strategy Call: HEREBody Recomp Masterclass: HERENutrition Periodization Masterclass: HEREHow You Can Work With Me?: HERECoaching application: HEREBody Recomp Checklist 2.0: https://chipper-producer-6244.kit.com/26b5c9f94a

Lauren talks about her CrossFit journey, her growth as an athlete and as an ambassador for the adaptive community, as well as her experience on the big stage of the WheelWod CrossFit Games.

We revisit a profound discussion from our archives centered around a tragic event involving Anthony TJ Antell, a Marine and CrossFit gym owner. This conversation, originally recorded in March 2017, highlights essential lessons for concealed carriers following an incident in a Walgreens parking lot where Anthony intervened during a domestic violence episode.

We use our lunch hour to talk about what is going on in life and the world, Sports, Entertainment, CrossFit and More!  Today we talk about the shot fired by CrossFit at the WFP, The Final leaderboard from 25.2 and are there still leaks in week 3?  Plus whatever else you want to chat about.

-Chris Rawlins is a jump rope expert.-He is a Buddy Lee Jump Ropes Level 3 Master Trainer.-He was the original Lead Instructor and Program Manager for the former CrossFit Jump Rope/Buddy Lee Masterclass.-Chris discusses all aspects of the jump rope that can be utilized & maximized.-Most people are only unlocking a fraction of the capacity available through proper jump rope training.-Pat & Boz & Chris discuss this topic.

Ready to break a sweat...from laughing so hard? This week on the Ripple Podcast, we're talking about the wild world of health and fitness with some unbelievable gym stories. Angela tells a story about a man who recently joined a CrossFit gym - only to find himself the unexpected center of attention. His wife isn't too happy about all the extra spotters he's attracting. Rosa talks about a woman who just wanted to run on the treadmill, but because of an unexpected gym member, she's asked to change her gym schedule. And of course, we've got some of the funniest gym fails, awarkward encounters, and moments that will make you rethink your next trip to the squat rack.

See Coach Day & Coach Ben compare programming head-to-head to see who comes up with the better design for a Hybrid athlete.» Watch on YouTube: https://youtu.be/0BWu7tjbq2E» View All Episodes: https://zoarfitness.com/podcast/» Hire a Coach: https://www.zoarfitness.com/coach/» Shop Programs: https://www.zoarfitness.com/product-category/downloads/» Follow ZOAR Fitness on Instagram: https://www.instagram.com/zoarfitness/Support the show

In this episode of the Brute Podcast, Dex Hopkins and Fee Saghafi discuss various themes surrounding the CrossFit community, competition, and personal growth. They reflect on the current open season, the importance of mentorship, and the evolution of CrossFit formats. Fee shares her unique background in athletics and music, and they both navigate the challenges of family expectations versus personal dreams. In this conversation, Fee Saghafi and Dex Hopkins discuss the intricacies of relationships, particularly in the context of competitive sports. They explore Fee's ambitions for the upcoming season, her strategies for overcoming adversity, and the importance of faith and purpose in her athletic journey. The dialogue emphasizes the significance of setting goals, maintaining motivation, and the role of community and faith in achieving success.

Today we have Lisa. She is from Brisbane, Australia and took her last drink on February 24th, 2022.   Sponsors for this episode include: Better Help – 10% off of your first month   If you have quit drinking and are looking for new alcohol-free friends, Café RE is the social app for sober people. With 24/7 access to a like-minded community committed to living alcohol-free, you'll never feel alone on this journey.    [02:35] Thoughts from Paul:   Healing from alcohol addiction is more about restoring the original circuitry we arrived on the planet with, opposed to learning anything new. You already have everything you need to quit drinking. There is nothing wrong with you, we simply need to remove the layers of muck, grime, false stories and incorrect paradigms that we have accumulated over the years of living in a toxic culture.   As you clean up your inner mess, you're also laying the foundation for others to begin their healing process. When you heal, others around you heal.   [07:27] Paul introduces Lisa:   Lisa is 45 years old and lives in Brisbane, Australia. She runs a residential rehab for women. For fun, Lisa enjoys CrossFit and the community that comes with it. She has a 21-year-old son.   Lisa first tried alcohol when she was 17. It was an issue from the first time she picked it up. Once she got the feeling in her system, she just kept going. This continued until she was pregnant with her son who was born when she was 24 years old.   When her son was 13 months old, Lisa became a single mom and wanted to find herself again as he started to get older. With her mom helping her with her son, she was able to start going out to meet people and says the only way she knew how to do that was with alcohol involved. Lisa says she thought to be sociable, you had to drink.   There were times when Lisa was able to abstain for extended periods while focusing on her son and fitness, but she always went back to it. She found herself using drinks as a reward to get through the weekdays and then would binge drink on the weekends. This cost her multiple jobs in the fitness and nutrition world. Lisa found herself blaming everything but herself or her drinking.   Lisa had been working on getting sober for quite a while but had always been trying to do it for other people or jobs. A few years before her sobriety date, she had a revelation that she had to quit drinking for herself. She was able to go 500 days from that point and says she wasn't doing the work suggested to her and ended up drinking again. At this point she was adding other substances to her drinking. A weekend camping trip in November 2021 ended badly for Lisa and after her partner picked her up, she shared that she didn't want to live anymore. The fact that she felt that way scared her.   When her son questioned her about going to rehab, Lisa told her she couldn't because she had so many other obligations. The drinking continued and she would start going to lengths to try and conceal it. After a weekend away with her son, she found herself on a balcony consumed with suicidal thoughts. It was then that she called a rehab to try and get help. Within a few days, she travelled 8 hours south to start rehab.   Lisa says her connection to herself is now authentic. She no longer looks to others or external things to make her happy. Lisa feels free and can now be grateful for her addiction because of where it has led her. She knows she has to put herself and her recovery first which was hard in the beginning. And now after three years, she still makes sure to attend meetings and do what needs to be done to stay sober every day.   Lisa's parting piece of guidance: just put it down one day at a time. And if it takes one minute at a time, one hour at a time, whatever it is that you need to do to get off the booze, there is a better life out there for you.   Recovery Elevator Go big because eventually we'll all go home. I love you guys.   RE merch Recovery Elevator YouTube Sobriety Tracker iTunes       

In Part 2 of this 5-part series on the Criteria of Effective Coaching, Pat Barber, Todd Occhiuto, and Lindsay Andrew dive into demonstration. They break down why moving well matters, how to refine your own movement, and why setting the right example in and out of the gym is so important. --

In Episode 140 of The Jason Khalipa Podcast, Jason Khalipa and Gabe Yanez break down how to train smarter, not harder. From effective workouts that build muscle and improve endurance to tips on avoiding injuries and staying healthy, this episode is packed with practical advice for men looking to crush their fitness goals. They also dive into nutrition, recovery secrets, and the mindset needed to stay consistent. Whether you're into CrossFit, Hyrox, or just leveling up your workouts, this episode has something for everyone. Tune in and make your training work for you!Code: JKPODCAST for 50% off Lab Work at BlokesFor Him: https://blokes.co/jkpodcastFor Her: https://choosejoi.co/jkpodcastNever let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube.Follow Jason: https://instagram.com/jasonkhalipa?igshid=MzRlODBiNWFlZA==Follow TRAIN HARD: https://www.instagram.com/trainhard.fit/?hl=enNever Zero Newsletter: https://www.th.fit/NCFIT Programming For Gym Owners: https://www.nc.fit/programmingPhilanthropy: https://avaskitchen.org/Chapters:0:00 Gabe's Egg Roll Nostalgia and Healthy Eating Hacks1:54 Filming Nutrition Videos in a Freezing Workspace5:45 New App Features: Instant Access to Fitness Resources7:30 Solve Your Nutrition Struggles Together11:11 Quick Muscle Gain and Endurance Workouts in 30 Minutes13:02 Building Strength and Friendship with Dumbbells16:38 How Community Can Boost Men's Fitness Goals18:09 Weekly Guests Deliver Fitness and Life Motivation21:31 Avoid Injuries with Smart Workout Customization23:06 How to Prevent Soreness for Newcomers26:42 Peptides for Recovery: What You Need to Know28:29 Peptide Safety and Preparation Tips32:15 Hidden Performance Enhancers in the Athletic World34:06 The Debate Around Peptides and Testosterone37:43 The Mystery of 444: Angel Numbers Explained39:37 Signs, Coincidences, and Finding Motivation42:59 Be Authentic: Faith, Family, and New Initiatives44:38 Don't Miss These Inspiring Guest Stories!

We use our lunch hour to chat about all the events of the world including sports, entertainment and what is making news.  Today we talk about the Free Agency Frenzy in the NFL and the unlimited amount of money that is available.   Plus we take a look at the leaderboard for 25.2 and see where our favorite athletes stand.

Every Sunday Night Carolyne Prevost, Jamie Latimer and Scott Switzer get together to discuss that weeks events of the CrossFit and Fitness space.  This week we talk about the end of 25.1 and the beginning of CrossFit Open Workout 25.2 a repeat from 2022

We called it! 25.2 is a repeat of 22.3 for Week 2 of the 2025 CrossFit Open. The guys breakdown all things 25.2, the Open Announcement itself and what we can look forward to for 25.3.

Pull-ups "any style". The longest run I've ever done. Working out vs being active. If I had 3 CrossFit wishes. CrossFit vs HYROX. Ring Rows vs Jumping Pull-ups Training 5 days in a row. Working out on vacation?

What does it take to build local partnerships that matter and become the go-to dental practice in your community?In this episode of the Ground Marketing Series, we unpack the game-changing strategies practices can use to build meaningful local partnerships that yield lasting results. Rather than pouring resources into passive marketing channels, we explore how becoming an integral part of your community can lead to sustained patient acquisition. From partnerships with schools, gyms, and community centers, we delve into how connecting with organizations that matter to your target audience can establish you as the trusted local dental provider. Schools, with their network of families, present a multitude of opportunities, whether through PTA involvement, educational workshops, or sports team collaborations. Gyms and community centers are also massively valuable, where offering services like free oral health screenings can cultivate trust and lead to steady referrals.You'll hear a captivating case study of a dentist from the Ground Marketing Course who leveraged these strategies with exceptional success, achieving remarkable patient growth and slashing marketing costs. By emphasizing social proof, consistent partner engagement, and maintaining strong relationships, this approach not only brings in new patients but also fortifies your practice's reputation as a community asset.What You'll Learn in This Episode:Techniques for creating impactful partnerships in your community.How schools can serve as a hub for patient acquisition.The importance of value-first strategies in gym partnerships.Ways to leverage community centers for trust and exposure.Tactics for building a robust referral system.Insights from a successful case study in ground marketing.The role of social proof in enhancing reputation.Methods for sustaining long-term partnerships for ongoing growth.Press play to learn how local partnerships can revolutionize your practice and boost patient growth!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Businesses/Brands:PlexCrossFitDymatize ProteinMuscle MilkBig Brother Big Sisters of America‍Software/Tools:Excel‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: All right, we're going to be talking about building local partnerships that matter. So that's the key word here is that matter. Sometimes it's easy to build local partnerships with, other potential businesses or locations that aren't as important as. It should be to you or they really just don't matter.we'll see what I mean by that the episode goes along, but why partnerships? So most dentists rely on passive marketing ads. SEO, social media, but local partnerships allow you to integrate into the daily lives of your target audience. So instead of spending thousands on marketing, you become the community's trusted dental provider by leveraging existing relationships.This isn't just about getting your name out. It's about becoming the go to dentist in your town. That's the goal here, the go to dentist. So we're going to be discussing that throughout this time and how to do that. But like I always mentioned, if you want the scripts, you want the videos, you want the in depth, more of all of this, the templates.And if you want more one on one time with myself and my team. Any questions or concerns with the crowd marketing, then please feel free to join the ground marketing course, we continue to add to that course. It's an amazing course. It's going to be, in the show notes below.There's a link there. It's the first link in the show notes below. So definitely go check it out and just go check out everything you can see inside of the course and check out what everybody else is getting and the results that they're seeing and how it's improving their, practice their community.Let's dive into this, understanding the psychology of local partnerships. Now to truly embed, and that's the key here. You need to understand how and why local decision makers agreed to partnerships. And that's the key. You want to embed yourself into the community, but let's understand how and why local decision makers agree to partnerships. There's three ways. Number one is, people don't promote businesses, they promote relationships.A gym owner won't push your services unless they genuinely like and trust you. A school principal won't let you do a talk unless they see value for their students and parents. And a community director won't recommend you unless you make their job easier. Promote relationships, okay? Remember this principle, the principle of reciprocity.Give before you ask before asking for referrals, offer something of high value, make it feel like a favor. So for example, a gym owner is more likely to refer patients. If you offer something for free to their athletes, first, Or you want to give something where that benefits them first and it doesn't have to be, Hey, we're offering free whining.Would you like free whining? No. It can be, Hey, do you have any business cards? I'd love to give it to our patients. We're doing a health and wellness thing this month and we'd love to have your information in our hygiene kits. That's perfect. They're like, yes, more clients, more business.Yeah. I love to do that. You're offering first and then three positioning, right? Embed, don't sell. Okay. That's how you want to position. Instead of saying, can I promote my practice here, which from this point on, I never want you to do that, right? Can I promote my practice here?No. You want to notice the pain points, right? Hey, I noticed many gym members struggle with teeth grinding, right? I have a lot of patients who come to this gym and they, suffer from teeth grinding and I'd love to help your athletes with some free night guards. Or maybe there's kids in your school that are high risk for cavities and you say, quite a bit of kids come to my practice in this school and they're high in cavities and I'd love to do a, you fun presentation about oral health and nutrition.Or you can say many of your community members may be unaware of oral cancer if you're at a senior home, right? Can I do free screenings at your next health event? Would that be okay? You're making people's job easier. You're showing that you care. There's a principle of reciprocity and you're promoting relationships.So the goal is to position yourself as a valuable asset. Not an advertiser. I want you to get out of the mindset of, Oh my God, I got to promote my practice, I guess, get all these new patients. I got to meet production, get collection, get paid profits. And I want you to position yourself as a valuable asset.Okay. I am an asset to the community, which means my practice is a humongous asset to this community. Let me show them position yourself. And so how are you going to do that as we're going to kind of, scratch the surface on three main things, schools, gyms, and fitness centers, and then community centers.Okay. And then we're going to discuss how to make these partnerships self sustaining. And I'm going to give you a case study, an example of how this worked for a practice member. So. number two right, school is the most powerful and overlooked partnership. Schools are an ultimate hub of families.They have parents, kids, and teachers all in one place, and this is a gold mine for patient acquisition. Many times we go after the kids and we forget about the parents, or we go after the kids and the parents and then we forget about the teachers. We go after the kids, parents, and teachers, and we forget about the staff besides the teachers.I mean, There's a lot of people there, unless you're a pediatric practice, right? But there's a lot of people there who are not your patients who can become your patients. Definitely keep that in mind. Schools already have a health and wellness mandate. If you align with their mission, they will welcome you.Just figure it out. And I'm going to discuss how you can do that right now. And then three, schools have high trust in medical professionals, meaning your practice gains instant credibility. You want to be the go to practice for emergencies. But also the go to practice for whatever comes to top of mind when it's oral or dental related for these teachers, staff, and so forth, the schools.Schools are the ultimate hub of families, understand that. Now, understanding key decision makers in schools. There's a couple. There's the PTA president, they control parents, engagement programs. There's the school nurse, handle student health and make, good referrals. Three, principal, obviously, right?They approve in school partnerships. Four is the athletic director. They manage sports programs. It's perfect for those mouth guard campaigns. And then five, after school program coordinator, right? They organize extracurricular activities. So these are like the five ones. Now, if you want to go above and beyond, contact The school district in your town. to be honest with you. That's what I go for right from the back is I contact the school district. I even go inside the school district facility, where it's just the district pocket up with the people there because they oversee not just one school, right?They oversee multiple schools in the whole district. So, If you get cool with them, you're going to be able to get cool with those other schools, right? school nurse, principal, athletic director, afterschool program coordinator, their boss is. if you're able to contact the school district, get an amazing partnership with them, get them to come to your practice, the people in the district, then everything else pretty much becomes easy peasy from that point on.And in the ground marketing course, I show you how I do that contact the school district. And I give you the script and everything like that, but I also give you the script for you know, the principals and the school nurses, wellness directors, and things like that, because you can do that as well.Cause sometimes the district will tell you, we'll contact the principal and then. They will let you know. But like I said, in the course, there's so much more detail with all of this. I'm kind of just scratching the surface for everything. Cause I want you to get just a bit right now. So those are the people you can contact.They're the key decision makers. Anybody else besides that? You're just talking to someone who thinks they a decision maker, but they're not. And you may get a no from someone who that no doesn't even matter. And so what I mean by that is maybe they may say, no, you cannot come in here. And that was like the administration office.It don't even matter what they say, if the principal says yes, then, all you did was just contact the wrong person and got the wrong answer, which happens so often. So I need you to understand that you have to contact decision makers, not anybody else, not the front office, not the person answering the phones.Reach out to these people. PTA president, school nurse, principal, athletic director, afterschool program coordinator, the district, right? Reach out to them because they will most likely give you a yes. And if they do perfect, but if it's anybody else, they may give you a no, cause they don't know the answer.And now you're just not attempting to go anymore because you talked to the wrong person who doesn't even know what they're doing. So I would hate for that to happen to you. So understand the key decision makers. That's huge. Then the next step is tactics for breaking into schools or like getting into schools.So the PTA approach, the parent network hack, right? You want to attend PTA meetings, introduce yourself as a resource, not a salesperson. Offer a 10 minute talk, right? With free giveaways for kids. Propose a parent education night, examples, you can do a cavities and nutrition, what every parent needs to know, what I like to do is offer something, where every attendee can come to my practice, So offer free whitening coupon, offer something specific where you know they will come into your practice. You can also do the next approach, which is the school nurse connection. This is a referral pipeline. So offer to train the school nurse on dental emergencies. You also want to provide free dental first aid kits that can be like gauze, floss, mouth rinse, referral sheet to your office.Provide these to the schools. I cannot tell you how crucial this is, to getting new patients. Hey, instead of hygiene kits, which you can just break apart a hygiene kit, And then make it into a free dental first aid kit for the school nurses. Hey, here's free dental first aid kits. We'd like to give it to our schools.We want to make sure you guys are stocked and ready to go for this season. Let me know if you need more at any moment. I will come by maybe like in a month or so. you need any more, but also here's the signup sheet to refer, here's also our number and we always can come by like every, month or so to pick up the signup sheet to see if there's any names or numbers or anything like that that gives you like more opportunity to show your face in front of them, but at the same time, more opportunity to drop off free dental first aid kits for the children.And at the same time, it gives you more, of an opportunity to drop off more referral sheets or maybe pick up the referral signup sheet and see the names and numbers. Great. But most likely they will call you and refer you that way, but that's huge. dental first aid kits huge, huge, huge. If you can start doing that today, if you haven't do that with the schools, you want to offer VIP fast pass for urgent student cases, right?Whenever the nurse sees a dental issue, they call your office directly and you can get a same day appointment. So make that a huge thing. Okay. Like, Hey, if you ever have an emergency, here's the same day appointment pass. Okay. Like, Just let us know it's from you. You can also sponsor school events. That's visibility on steroids.I mean, Sports teams, they offer free custom mouth guards. You can do that. Career days, give a talk on what it's like to be a dentist, instant credibility with parents right there. Teacher appreciation provided teacher smile program, maybe discounted whitening or priority scheduling. They always have teacher appreciation.See how you can participate in that. Don't just let that slide make those teachers come to your practice. Be a part of the teacher appreciation program and then offer something specific just for the teachers. That's a humongous gift. And then you can have like library and reading incentives. This happens a lot.I a sponsor of for smiles, challenge kids who read 10 books, get specific goody bag, right? Like a dental hygiene kit just for them with fun stuff in it. And also information about your practice, things like that and so forth. And then you can also do summer camp and afterschool programs.You want to offer a free dental checkup day at summer camps possible. And then you can have school fundraising and referral loops. So you can offer a free dental day where a percentage of proceeds goes to school programs. Create a referral contest where the class with the most referrals wins a pizza party.Make it fun, when you're getting these referrals and you want to have them be a part of it. You can also donate a portion of every referred new patients. First visit fee back to the school as well. That's a huge way to support the school and they're going to continue to refer and so forth.So this is for school. Schools are huge. Gyms and fitness centers. That's the secret to high value patients. Gyms are huge. This is something I started. This was one of my first ever locations I went to ground market to and have yet to stop. It's incredible. They're health conscious people. That value wellness.Many gym goers suffer from teeth grinding or dry mouth and acid erosion from fitness drinks. And then trainers and gym owners are influencers. If they trust you, they will refer their entire client base. So how can you establish that? The gym owner angle, the business partnership play, You want to approach the gym owner, not as a dentist, but as a business owner.Always. They're on the lookout to get clients. You're on the lookout to get patients. So offer a value exchange, right? Go in there, offer free oral health screening days for gym members, discounted whitening for trainers, things like that. What I like to do, honestly, is keep it simple. I just, hey, can I have some of your information?I love to put it in my hygiene kits. And then say, why, maybe you're off, you're doing something that month or you want to partner up with them, They'll be ecstatic. And then at the same time, Hey, by any chance, can I give you guys some of our information as well? Yeah, cool. Awesome. And then drop off a signup sheet for the employees and the trainers there.Hey, this month, we wanted to give you guys just the employees here, this boom. And then from that point on, you're able to do more. Now, like I said, in the course, we dive way deeper in gym. So you can go ahead and check that out and become a member of the ground marketing course there. And then you want to do campaign for athletes.If this is like a specific location, like Plex, that's a gym in Texas. I remember it was just for athletes or any other type of gym. That's just for athletes, like weightlifters and CrossFit athletes. You can provide night guards, yoga practitioners. You can do something where mindfulness and oral health connection, cyclists and runners, hydration and oral health education.This one was huge bodybuilders. acidic protein shakes and enamel damage prevention. Now something we did this is what I think personally will be incredible that you should do on social media. There's a hundred and one protein shakes, a hundred and one, pre workouts, post workouts, intro workouts, all these things.How bad is each of them or how good is each of them for your oral health, How do we take this? Do we take it just with water? Some people just take it straight. I've taken it just straight and then pour water Later on how should this be taken and then rate each of them like make a video for each today, we're checking out.I don't know Diametized protein see how bad it is good it is for your teeth depending on the ingredients and then you're tasting it and then boom Okay, this is not that bad one out of ten. It's gonna be like a four and then you do muscle milk Oh, man, this has arsenic. It has lead has cadmium. Not only is it bad for your oral health, but it's also bad for this.This is a, definitely a one I do not recommend, right? Kind of A thing like that. Make videos like that. Trust me, Nobody's done it yet, So if I were you, if you are into that, this is something I'd attack and I would say, okay, we're going to do this campaign.We're going to do a hundred videos, different proteins. Right. doesn't have to be all in one day. It can be, you know, within year's worth if you want, but. Make sure you, become known as that. And then not only are you niching down on a specific target audience, which is bodybuilders who are people who care about their physique, they care about how they look and things like that.They care about their health, but at the same time, you're helping them prevent an enamel damage. So that's something to think about. And then you can also do sponsorships like at local CrossFit competitions hydration stations at 5k races or marathons, and then exclusive gym membership. You can have the trainer referral incentive.I know this is something we did. Any gym trainer that refers five patients, it's something specific. In our practice, sometimes they wanted a percentage off where they wanted, Invisalign or they even wanted just rewinding. As much as they could, right? And so we would offer that depending on how many they refer.And then eventually they just continue to refer without, getting any type of incentive, which is fantastic. So you can definitely do that. And then you can always participate in their events as well, which they have a lot of events all the time, gyms and fitness centers. So huge, huge, huge. And then, finally would be community centers the trust builder.Now this is just an example, right? There's many locations you can go to gyms corporations, salons, all these things. But. For this episode, I'm just going to be covering, like I said, schools, gyms, and community centers, and then I'm going to give you a case study of someone who attacked these three and the results that they got.finally this community centers and community centers are crucial. They serve families, seniors, low income individuals. I mean, There's a huge patient segment and community centers already have structured health programs, so you can seamlessly integrate. They have established trust. People trust community based recommendations over ads.Michael: Now, the best community partnerships, best hands down is senior centers and retirement homes. I mean, They offer a ton of stuff and there's somebody specifically there who's called the activities coordinator or director who's looking for you to do things for their seniors, for their residents.You can offer free oral cancer screenings. You can host dentures and implant Q& A sessions. You can provide a senior smile program, which is a dental discount for seniors. Your membership program, you can offer a ton of stuff. Best thing to do though, is just do a Q& A session. Once one or two of them start asking questions, the whole room is going to ask questions.And it's just up to you to coordinate it to guide the questions and answer them. And you'll notice a theme of the questions, and then you can create a program tailored just for them. If you would like, so that's something best community partnerships, senior homes, and we have a whole unit on senior centers, independent living facilities, retirement homes.You can even see me in real life doing the strategy, setting up at events, signing up people and so forth, beautiful location. love senior homes. I love working with them. It's fantastic. But like I said, strategies, scripts, templates. Live examples. You can see that in the ground marketing course, doing it there.So that's number one, Senior centers and retirement homes. The next one would be youth centers and afterschool programs, right? Partner with big brother, big sisters. You can offer free checkups, sponsor sports leagues. If you'd like create a smile scholarship for underprivileged kids. So like X dollar amount per new patient goes into a dental fund for them, right?Specific things like that. And so that's going to be it right there, right? Kind of On how you can do that with community centers. So how to make these partnerships self sustaining You want to leverage social proof and community testimonials? So always capture video testimonials from gym owners pta leaders and community members and features success stories on social media And newsletters automate and scale your outreach So use a CRM to track partnerships and follow up quarterly.In the course created for you the ground marketing worksheet. And in there, it's just literally a template. You just download it on Excel and that's it. And you can see exactly how to follow up quarterly or often what you need to write down so forth, because you can lose track if you are not organized.So you want to automate and scale your outreach, track your partnerships, follow up, create a dedicated community liaison role. So assign a team member to manage partnerships. This is what business development is. You're going to see a lot of larger corporations, larger businesses. They have a business development, partner, a business development person in their organization, in their, job who's just dedicated to developing business partnerships. So sign that, and this can be the ground market. in your team and then recurring checkpoints with partners. You want to schedule quarterly check ins with school nurses, gym owners, and community leaders.And then you want to offer new partnership ideas to keep the collaboration fresh, and this comes naturally. So don't overthink it. This is going to come naturally. Every time he's like, Hey, I ran out of hygiene kits or, Hey, I ran out of first aid, dental health kits, or, Hey, I need some more of your business cards.Quarterly check ins happen naturally if it's the right partnership. Okay. So the best marketing doesn't feel like market. When you build partnerships, patients don't need to be sold on your services. They already trust you before they walk through the door. That's what partnerships do. .Now we're going to go into the case study. Now this doctor is a member in the course and she lives in a midsize suburban town and she struggled with slow new patient growth, despite a strong online presence.Instead of pouring more money into ads, she embedded her practice into the community using a strategic partnership approach. It took her a year. Within 12 months, she increased new patient flow, reduced marketing costs, but she built a self sustaining referral system with schools, gyms, and community centers.Here's exactly how she did it. Step one, schools, the long term growth machine. The plan is instead of cold emailing schools, she identified key decision makers and provided value up front. She attended PTA meetings and introduced herself as a community resource, not a business. She connected with school nurses and provided emergency dental first aid kits.She offered a free workshop for teachers about oral health's impact on kids focus. And attendance and the teacher saw that was incredibly valuable. So they wanted the parents to come and then eventually the parents came as well to see that. So that was a workshop that was offered and shown more than once.So that was tactic number one, PTA and school nurse relationship building. Number two was monthly school visits and parent education. She scheduled quarterly classroom visits. She brought fun tooth fairy kits for kindergarteners. She hosted a smile superhero contest for older kids could maintain the best brushing habits.And then she set up a free online dental Q and a for parents hosted on the school's Facebook page. Tactic number three, referral partnerships with school sports teams. She provided custom mouth guards for the local youth soccer and football teams branded with her office's logo. And then she created a VIP referral system.Every student referred by a school nurse or coach got priority scheduling and a free treat, a specific to what they needed. And the results were incredible. Over 400 new patient referrals in the first year, teachers and school staff became loyal patients after she provided an exclusive teacher discount.And the school sports partnerships created a word of mouth effect. Parents saw her logo on their kid's mouth guard cases and so forth. And kids knew who they were. was just amazing how the word of mouth effect happened here. So that was schools.Step two was gym partnerships. Which was a hidden gold mine. The plan was she identified three high end gyms and CrossFit boxes in her area and offered value first tactic. One gym trainer and member benefits. She offered free night guard fittings for trainers who suffer from teeth grinding. She gave each trainer five VIP dental passes worth a hundred dollars each to give to clients experiencing TMJ issues and Want to put a little asterisk here.besides free nightguard fittings. She offered for you teeth whitening So it was one or the other on that for the personal trainers and the gym members. She provided an exclusive fit smile package, teeth whitening, free fluoride treatment, discounted nightguards for heavy grinders, or an asterisk here too.She also offered a discount on cleanings. So that was the fitness smile package it wasn't like a whole type of, Hey, we're doing this as long as you remember, no, it was just, Hey, we're doing this for this summer only kind of a thing. So urgency was created. Tactic 2, gym event sponsorship, so she sponsored a gym hydration challenge, she tied hydration to oral health, she set up a free dental checkup day at the gym, and then she cross promoted her practices blog on the gym's website and social media.So the results were over 50 high value patients from gym trainers and referrals nightguards became a profitable service for her. And Jim started organically promoting her practice because she helped their members.So that was two, and then three was community centers. Instant trust and mass exposure. So she partnered with local senior centers, afterschool programs to gain instant community trust. So tactic one, the senior centers, the hidden patient base, she hosted free oral cancer screening events. She created a senior dental membership plan, right?So she discounted specific services. She became a guest speaker at community wellness talks, covering topics like how oral health affects brain function in seniors and much more. This was fantastic. She continues to do this. Tactic two, low income community dental support. She partnered with a local nonprofit organization to offer low cost cleanings.She created a dental scholarship fund where 10 from every new patient fee went toward helping undeserved kids, and then she hosted a free smile day. So every quarter for families who couldn't afford to care. And this established an incredible powerful reputation. As a dentist who gives back, she was able to obtain over 200 new patients from senior centers and community programs.And she was even featured in local newspapers and community newsletters for her charitable efforts. So that was free publicity. So it was fantastic. So scaling partnership into a self sustaining referral machine. she leveraged all of this through social proof and community testimonials. She filmed short video testimonials, school nurses about her educational talks.Jim trainers about how she helped their clients, senior center directors, praising her community involvement. And she posted these testimonials on social media and her website to reinforce credibility. I mean, You're doing all this work. Might as well go for the ask. Say, Hey, can you record a short 30 second video for me, please?You can even say 15 second video. Can you record a short 15 second video? boom. And then just record a short 15 second video on your phone. Little do you know that 15 second video will be up them talking about you for five minutes. Or three minutes, right? But that's it. That's all you got to say. So leverage it to create a community referral program.So any partner, right? School gym, community center that referred five plus patients got a special sponsorship for their events. So create something like that community centers and schools started reaching out to her instead of the other way around. So instead of her having to reach out to them.They started reaching out to her and three schedule, quarterly check ins with partners. Maintain these personal relationships with school staff, gym owners, and community leaders. Always ask, Hey, what would be most helpful to you right now? How can I help you or how can I help your members or how can I do this?How can I help your residents this quarter? Be specific like that. How can I help you guys this quarter? What are you guys doing? How can I help you? And then see how you can fulfill that need. And then offer new partnership ideas to keep engagement high. This will come naturally all the time.The new partnership ideas. So key takeaways for this is stop relying on hold ads and start embedding your practice into trusted community. Networks who is school gyms and community centers provide built in credibility and trust. If you offer value first three, once partnerships are established, referrals become self sustaining, establish these partnerships for social proof, testimonial from school nurses, gym owners, and community leaders, compounds growth five, less reliance on expensive marketing, more on relationships.will equal long term success. So I hope you understand, right? I'm not saying you need to do these three specific things. if you're a member in the ground marketing course, then you already know that you've done probably gyms. I know for sure you've done senior centers and then at the same time, schools, so you can attack it like that, And then continue to nurture these locations. But this is where her target patients were. And she wanted it. So we kind of extracted that and said, okay, let's look at the three strategies she mainly did and bada bing, bada boom. It's fantastic. So leveraging partnerships is key. The easiest way to grow a dental practice isn't by spending more on marketing.It's by becoming the dentist everyone in the community already trusts before they ever meet you. Always remember that creating these partnerships are huge, and in the ground marketing course, I teach you exactly how to do this. I teach you how to create these pipelines. So referrals are coming to you consistently, okay, for years, not just once in a while, but they're coming consistently and they're compounding.So then you just depend on, I need to nurture this relationship, or I just need to continue what I'm doing and the way I'm working and being fantastic. Because now they're referring to me, my referrals are referring other people. And that happens all the time. So you want to continue to build local partnerships that matter. And if you want more information on this, not just information, but strategies, you want to learn exactly how to do this, get the exact results or better. And at the same time, build partnerships with all your schools and your community, partnerships with all the gyms and fitness centers, partnerships with all the senior centers.You want to be a part of their events. You want to be a part of their. Specific health fairs, things like that. You want to create incredible referral systems and partnerships. I teach you all that in the ground marketing course. I give you the scripts, I give you the templates, I give you the examples, the lives, everything.And at the same time, you're able to talk with me more one on one. In the ground marketing course. So that's going to be in the show notes below. It's the first link in the show notes below. I welcome you to join. Please join especially if you want to see these results. And at the same time, I'm excited for you.I'm excited to see you in the ground marketing course. So go ahead and do that. It's going to be the first link in the show notes below in the next episode, we're going to be discussing mastering your ground marketing pitch. So this is how you make sure you get your foot in the door securely and effectively. So thank you so much for tuning in. I'll talk to you in the next episode.‍

Dr. Rachel Moore // #ICEPelvic // www.ptonice.com  In today's episode of the PT on ICE Daily Show, ICE Pelvic division faculty member Rachel Moore discusses the importance of scaling workouts for pregnant and postpartum women, as well as individuals with pelvic concerns. Rachel highlights a previous episode by Shae Sharbutt, which provided real-world case examples of scaling for different stages of motherhood. Rachel aims to demystify the stigma surrounding scaling workouts, emphasizing its relevance not just for the Open but for everyday classes and boot camps. Tune in for valuable insights on making fitness accessible and safe for all athletes, regardless of their stage in motherhood. Take a listen to learn how to better serve this population of patients & athletes or check out the full show notes on our blog at www.ptonice.com/blog. If you're looking to learn more about our live pregnancy and postpartum physical therapy courses or our online physical therapy courses, check our entire list of continuing education courses for physical therapy including our physical therapy certifications by checking out our website. Don't forget about all of our FREE eBooks, prebuilt workshops, free CEUs, and other physical therapy continuing education on our Resources tab. Are you looking for more information on how to keep lifting weights while pregnant? Check out the ICE Pelvic bi-weekly newsletter!