Agriculture Advertising

Episode Summary: Trevor Gies is a Senior Marketing Manager at Cobb-Vantress. Established in 1916, Cobb is the world's oldest pedigree broiler breeding company. Trevor had his start in the agency world, and Sport Marketing which eventually led him down a different path with Cobb in the Poultry Industry. We discuss his journey., his time with Cobb and how Sport Marketing is different. We broach topics like dealing with change and leadership, and his experience with that which has helped him thrive. We discuss everything AG Marketing from how it will evolve in the coming years, parallels from the agency and corporate world. Trevor engages with us in Rapid fire questions and finishes talking about his philosophy/strategy for Agriculture Marketing along with his three key points to follow for success in Agriculture Marketing. Marketing 101 with Trevor Gies! About Trevor Gies As Senior Marketing Manager for North America, Trevor Gies provides strategic and integrated direction and leadership for Cobb marketing and communications. With over a decade of experience, he is responsible for helping create and implement omni-channel campaigns, driving brand awareness and product performance, as well as corporate initiatives (internally and externally). He is passionate about servant leadership and looking for ways to help others develop and succeed. Budget planning, market intelligence, performance reporting/analytics, advertising, digital media, PR and events/meetings are just a few of the areas that his team is responsible for. Trevor has worked at Cobb for seven years and began in 2015 as an Associate Marketing Manager. Before joining Cobb, he worked at Marlin Company, a full-service foodservice marketing agency. Trevor began his career at Marlin as an Account Service intern in 2010 and grew in the company to become a Senior Account Executive working on large national and international clientele including Tyson Foods, Starbucks and Bush Beans to name a few. Trevor received his Bachelor of Business Administration (BBA) in Marketing and Management from Evangel University and is married to his high school sweetheart, Mackenzie. They are active in their church and local community and have three beautiful children.

Jim Eadie from AgricultureAdvertising.com discusses how important it is to focus on Story Telling, Brand Building and the difference between Facebook and Industry ads. Sometimes marketers get caught up in the numbers game and lose focus on a strategic long term plan of resonating brands and stories to the forefront of customers minds.

Episode Summary: -Tork talks about his career in the Pork industry and the evolution -Tork talks about how tech savvy the industry is and how print media is dying -Tork talks about this media company This'll Do Farm, and how is son Sawyer (shown below) is a young entrepreneur -Tork talks about effective Livestock marketing techniques to the modern producer -Open Floor; Tork ends the podcast with her final thoughts

Episode Summary: -Tiffany talks about her story, and how her agency has become a leading digital media agency for Agriculture -Tiffany talks about key strategies and expertise for clients -Tiffany talks about staying ahead of the curb with trends and how Agribusiness professionals can stay ahead -Tiffany talks about swift solutions to help clients -Open Floor- Tiffany ends the podcast with her final thoughts A niche-agency model, BLNKPG concentrates on starting from scratch for each client objective without a templated approach. "Today's agency world is like many other businesses - you have to be big or small, with a lot of the medium players being absorbed by larger agencies," Obrecht-Johnson said. "I wanted to create an agency that spent more time with an open mind rather than preconceived solutions. Every idea should be built based on the specific need a client has, no matter the size of the project. BLNKPG is about a clean slate for every challenge."

This episode touches on the important of marketing in Agriculture. Jim Eadie touches on Mobile App Technology and other management systems as a strategic long-term approach to focus on with looking at ways to help Agriculture Producers. Mr. Eadie also reviews marketing trends such as Social Media and Podcasts benefits, but also the caution of getting caught up in the clutter of popularity and keeping focused on the next big trend change. Always prepare to pivot early!

The story behind AgricultureAdvertising.com, our digital boutique publications and the professional marketing services we offer to the Agriculture Industry.