Podcasts about Agtech

Is artificial intelligence about to transform agriculture more than any other industry? On Season Seven, Episode Four of The Food Professor podcast, Dr. Sylvain Charlebois and Michael LeBlanc sit down with Aidan Connolly, President of AgriTech Capital and past president of the International Food and Agribusiness Management Association (IFAMA), one of the world's leading voices on agtech and the future of farming.Aidan helped Alltech grow from roughly $25 million to $2.5 billion in revenue and now connects startups, investors and agri-food companies to help innovation scale. He separates agtech hype from real value, explaining why vertical farms, cell-cultured meat and insect farming struggled, and why AI's potential in agriculture may exceed any other sector if the industry can solve its farm data problem. He shares his DRIVE framework for AI adoption and weighs in on data ownership, cooling agtech venture capital, mega-farms and food traceability. Then he ranks countries on an S-to-D agtech tier list. Find out why Canada earns a B, Israel an A, and what Canada can learn from the Netherlands and New Zealand. You'll also hear Aidan's magic-wand fix for turning Canada into an agri-food superpower.In the news, Michael and Sylvain unpack a good week for Canadian agri-food policy. Canada's investment summit focused on energy and infrastructure. Even so, Farm Credit Canada's $1 billion project financing initiative, $150 million in agri-food capital and a new productivity tax break for small and medium-sized businesses could help farmers and food processors invest in automation and R&D. Sylvain argues a more productive, competitive food sector is Canada's best answer to U.S. tariffs.The hosts also weigh EU associate membership, the CETA payoff for Canadian cereal exports to Europe, and why Canada should say "yes to all" trading partners. Agriculture makes up just 1.9% of Canada's growing trade with China, while Chinese tariffs on Canadian peas add uncertainty.On grocery prices, food inflation has eased to 2.8%, but prices are up 28.9% since September 2021. Sylvain explains why food price volatility is the real enemy, with Canada logging 17 month-to-month drops in five years, the most in the G7. They also cover beef imports up 13%, with Australia and Brazil gaining, easing cattle prices, and why high diesel costs could add 0.4 percentage points to food inflation this winter.Plus: the return of Yves Veggie Cuisine under Maple Leaf Foods, crisis communication lessons from the Taylor Farms outbreak and the Silk recall, why the CFIA should declare when a recall is over, and a fun Dairy Farmers of Canada pop-up café on Toronto's Queen Street.Like, subscribe and share The Food Professor for weekly insights on food prices, agtech, trade and Canadian agriculture, and watch the full video episode now on YouTube. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world's most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

As technology makes equipment more autonomous, precise, and serviceable from anywhere, will dealers become less important? Or will they become an even more valuable technology-enabled partner to farmers?Today, Shane Thomas (Upstream Ag Insights) joins us to unpack the underlying economics of ag equipment dealers in our latest, Business Model Breakdowns episode of AgTech So What? As many know, dealerships are where most equipment gets sold, serviced, and supported. But the business model is more complicated than simply selling tractors and parts. And, it's changing. We examine dealers largely by breaking down Titan Machinery, the world's largest CNH dealership, with around $US 2.5 billion in revenue and more than 100 locations across the US, Eastern Europe, and Australia.The surprising part? The equipment itself isn't where most of their profits come from. While equipment sales make up the majority of dealership revenue, parts, service, and rentals generate the majority of gross margin.In this episode, Sarah, Matthew and Shane discuss:How the agricultural equipment dealership business model works.Why parts and service are so important to dealer profitability.Whether technology could fundamentally change the role of the dealer. The role of equipment financing and inventory management.Why used equipment can create significant balance-sheet risk.How dealer consolidation changes the economics of the business.Agtech companies attempting to go direct to farmers.Whether trust and rapid service will remain powerful advantages for dealers.Got a business model in ag you'd like for us to break down in a future episode? Let us know!Useful Links:Investor Relations - Titan MachineryWill China's cheaper tractors disrupt ag equipment? - Tenacious VenturesCNHDealers AGCO Corporation, Fendt Australia, John DeereBlurring the Line Between Farmer and Ag Retailer - Tenacious VenturesTech: SwarmFarm Robotics, Harrington Seed Destructor, Carbon Robotics7 Powers - The Foundations of Business Strategy, Hamilton HelmerFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness. Companies: Titan Machinery • Topics: ag-retail, farm-machinery, business-model, agtech-ecosystem

In this dual-location broadcast of What's On Your Mind, host Scott Hennen broadcasts live from the North Dakota Petroleum Council's annual meeting in Watford City, while co-host Kevin Flynn anchors from Day 2 of the Big Iron Farm Show in West Fargo. The episode explores the intersection of North Dakota's two economic engines: agriculture and energy. Featuring interviews with university leaders, AgTech innovators, land brokers, and energy regulators, the show highlights how cutting-edge technology, research, and policy drive the region forward. Key Timestamps & Standout Moments Meet NDSU's New President: Marshall Stewart discusses his first 100 days as President of North Dakota State University, explaining the history and modern mission of Land Grant universities. Bison to the Bakken: Stewart highlights NDSU's student immersion program in Western North Dakota's oil and gas sector, emphasizing workforce development across diverse fields. Terrain AgTech Feature: Carter Quam breaks down Terrain's subsurface water and nutrient management software designed to optimize land performance and ROI. Energy Industry & Higher Ed Connection: Kevin Black of Credence Energy Services shares his story of building a regional chemical business and discusses how higher education tackles state workforce shortages. The Chemistry of EOR: Black explains how specialized surfactants act like "dish soap" two miles underground to mobilize trapped oil from rock, acting as a bridge alongside CO2 enhanced oil recovery. Early Crop Disease Detection: Ryan French of Scanit Technologies presents a patented sensor that captures airborne spores to detect crop diseases 2–3 weeks before symptoms appear. Rock 'n' Roll Charity Auction at Big Iron: Travis Templeton from Purple Wave Auction details the online charity auction for a ultra-rare, Metallica-themed Case IH skid steer signed off by James Hetfield. Winterleap's Frozen Field Tech: Heidi Frost Eriksen explains how her startup uses modular microwave technology during winter to target weed seed banks in frozen soil without harming beneficial soil life. Ag Land Trends: Tom and Amy from Nikle, Elias & Land Company share insights on North Dakota agricultural land values, corporate farming vs. expanding family operations, and hunting land demand. Driving Innovation with the ND AgTech Engine: Michael Frank explains how the NSF-funded AgTech Engine shepherds startups from concept to commercialization to bolster rural economies and national food security. Extended Laterals in the Bakken: Nathan Anderson, Director of the ND Department of Mineral Resources, reveals that average Bakken horizontal drilling laterals now exceed 13,600 feet, with 3- to 4-mile wells becoming common.…

A UC Merced survey finds interest in agricultural technology training far outpaces interest in traditional ag programs.

In this episode of Ag Tech Talk by AgriBusiness Global, Charlie Andersen, CEO of Burro, discusses the practical realities of AI and automation on the farm — what works, what doesn't, and where the biggest opportunities lie. Drawing on experience deploying more than 800 autonomous systems worldwide, Anderson explains why growers should start with simple, repetitive tasks before tackling more complex jobs, how automation can build trust with farm labor rather than fear, and what separates robotics companies built for real-world scale from those that only shine in flashy demos.

Show Highlights: How AI has supercharged ag-tech product development. [05:47] Darwinism risks for companies that fail to adopt AI tools. [09:46] Tips for enabling internal AI-driven change across teams. [12:53] What's "Personal OS" or a context vault for AI? [17:17] Addressing employee fears of AI replacing jobs—and will it? [23:15] How AI boosts existing ag workflows—e.g., Goose Assist. [29:42] Why leveraging AI doesn't equal ceding decision rights. [34:40] The dangers of "vibe coding" with lessons from a failed project. [38:48] Avoiding the trap of overbuilding digital product features. [41:40] The value of constraints James Dyson learned from Soichiro Honda. [44:33] Using AI as a capability enhancer, not an unqualified creator. [47:36] To learn more about AgVend, visit https://www.agvend.com/. Connect on LinkedIn with our guests from today's episode. Alexander Reichert: https://www.linkedin.com/in/alexanderreichert/ Patrick Walther: https://www.linkedin.com/in/patrick-a-walther/ Check out Alexander's past appearance on The Pacesetter Pod. Ep46: Vintage 3 AgTech with Alexander Reichert: https://open.spotify.com/episode/4pncNwe4CuJDDUHMrA6vOx?si=N2PQmWRmRSevXtWkS426qg If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

On today's episode of the AgNet News Hour, Danny Bernstein, CEO and managing partner of Reservoir and Reservoir Farms, returned for Part 2 of his conversation about the future of California agriculture, including a major new partnership with John Deere. Bernstein announced that John Deere and Reservoir have signed a $10 million, multi-year partnership aimed at supporting agricultural technology and homegrown startups working on challenges facing California growers. According to Bernstein, the relationship grew with help from Western Growers, which introduced Reservoir to John Deere's high-value crop team. After spending time with Reservoir, its startups and California agriculture, Bernstein said Deere decided it wanted to help expand the effort. The investment fits into Reservoir's broader effort to bring Silicon Valley-style innovation directly into agricultural communities. Bernstein argued that technology will be increasingly important as growers contend with labor shortages, water challenges, rising costs and the loss of agricultural acreage. Labor was another major part of the conversation. Bernstein pointed to federal H-2A figures showing that just 182 of more than 415,000 advertised agricultural positions received a domestic applicant in fiscal year 2025, illustrating what he sees as the need for both a more workable agricultural labor system and greater automation. Bernstein also discussed the growing interest in data centers in rural communities. Rather than simply opposing that development, he suggested agricultural regions should consider how those investments could benefit local communities through water infrastructure, schools, workforce training and other resources. Ultimately, Bernstein said the success of Reservoir will be measured by whether the technology it supports actually works for growers. “We actually have to deliver technology that works.” With the John Deere partnership, expansion into the Central Valley and more startups working directly alongside agriculture, Bernstein sees an opportunity to better connect two of California's biggest strengths: technology and farming. Listen to the full interview below or on your favorite podcast app.

Hybrid rye continues to gain momentum in Canadian agriculture, with growing interest from farmers, livestock producers and the feed industry. In this KWS Seeds Canada Product Spotlight, we sit down with Kenny Piecharka, Head of Region North America Cereals at KWS, to talk about the growth and future of hybrid rye across North America. Kenny recently stepped into his new leadership role, giving him a unique perspective on where KWS is headed and the opportunities he sees for cereal growers across the continent. We'll discuss how the hybrid rye market has evolved in Canada, why KWS continues to invest in the crop, and what growing demand from the livestock and feed sectors could mean for farmers. In This Episode • Kenny Piecharka's new role leading cereals across North America and his priorities for supporting growers • Why KWS continues to invest in North America and hybrid rye • How the Canadian hybrid rye market has evolved over the past five years • The exciting changes Kenny is seeing across the industry • Why feed remains the leading end-use market for hybrid rye • What livestock producers and feed users are looking for from rye • The factors creating momentum for continued rye demand • Why farmers should be excited about the future of hybrid rye Why Hybrid Rye? As farmers look for opportunities to improve the productivity and profitability of their operations, hybrid rye continues to attract attention as a crop with potential. With strong genetics, increasing industry awareness and growing demand from the feed sector, the hybrid rye market is continuing to develop. So, what does the future look like? Join us for this conversation with Kenny Piecharka as we look at the evolution of hybrid rye in Canada and why there may be even more opportunity ahead. Thanks for tuning in, Tracy ================================= SHOW RESOURCES Stamp Seeds: to learn more about hybrid rye varieties, seed availability, and agronomic recommendations, connect with Stamps Seeds: https://www.stampseeds.com KWS Seeds Canada: To learn more about hybrid rye and KWS products, visit: https://www.kws.com/ca/en/ KWS Hybrid Rye 2026 Series: 1) Hybrid Rye Insights: Feeding Value & Forage Tips | Laura Eastwood https://youtu.be/8WxnTyDXMzQ 2) Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series https://youtu.be/88kwmybklEI 3) Hybrid Rye Through a Farmer's Lens with Cole Ambrock | KWS Seeds Canada https://youtu.be/mPvL-7S7mN4 4) Thinking About Hybrid Rye? What Every Grower Should Know This Fall with Greg Stamp | KWS Spotlight https://youtu.be/iDtrGqM7sds ================================= Related Searches

On today's episode of the AgNet News Hour, Danny Bernstein, CEO and managing partner of Reservoir and Reservoir Farms, joined the show to discuss an ambitious effort to bring more technology, startups and skilled jobs directly into California's agricultural communities. Reservoir already operates agricultural technology communities in Salinas and Santa Rosa, where farms and startups work alongside one another. Bernstein said the program currently includes 22 startups across the two locations, but its next expansion will bring the concept directly into the heart of the Central Valley. Bernstein announced that Reservoir Farms plans to launch at Merced College in fall 2027, building on the college's growing agricultural technology programs. The planned facility will include a 7,000-square-foot prototyping studio along with on-site manufacturing capabilities. Bernstein said an ag tech startup developing equipment such as an automated stone fruit harvester could potentially design, prototype and manufacture the equipment at the Merced location. The partnership could also create a direct pathway for Merced College students to work with agricultural technology companies. Reservoir already has community college interns working with startups at its Salinas location, and Bernstein hopes to create similar opportunities in the Central Valley. The larger goal is to make sure agricultural technology is developed where agriculture actually happens. “If we can start to bring more technology to solve real problems, we can bring acreage back,” Bernstein said, pointing to the dramatic decline of California asparagus production as an example of what can happen when labor-intensive crops become too expensive to produce domestically. Bernstein also discussed the need for investment in water infrastructure, automation and agricultural technology as California growers face rising costs, labor challenges and international competition. He described food security as a national security issue and argued that California has an opportunity to remain a center of agricultural innovation. The conversation continues in Part 2, including more on Reservoir's technology partnerships and the changing agricultural workforce. Listen to the full interview below or on your favorite podcast app.

Greg Schreiner of Quick Organics returns with some major updates, including collaboration with USDA around the Common Organic System Plan and new tools designed to simplify one of the biggest headaches in organic farming: recordkeeping. Quick Organics now combines its Organic System Plan tools with an activity tracker and digital filing cabinet, allowing producers to document field activities, seed labels, cultivation dates, and certification records from their phones. But this conversation isn't about convincing every farmer to go organic. It's about helping the "organic curious" understand whether it could make financial sense for a portion of their operation. Greg tackles concerns about yield loss and explains why he believes 180–200+ bushel organic corn combined with organic premiums can create compelling gross revenue potential. They also break down the equipment needed to make the transition, including tine weeders, rotary hoes, cultivators, manure sources, and GPS technology. Greg estimates a producer could potentially assemble the additional equipment needed for under $75,000 and explains why starting with 80 or 160 acres may make more sense than transitioning an entire farm at once. Finally, Greg explains the three-year organic transition window, why timing the transition matters, and how producers may be able to position their third crop for organic pricing when the process is planned correctly. With conventional margins under pressure, this episode explores whether adding organic production could become another tool for diversifying revenue and improving the farm's overall bottom line. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

S5:E269 Paul interviews Hannah Webb, Venture Partner at LeVert Ventures, a Southeastern Fund with specialized investment expertise in agriculture, emerging technology, and sustainability. (recorded 8.19.26)Some Links to AgTech Deal Flow resources discussed in the interview.Agtech Forums World Agri=Tech, San FranciscoKC Animal Health CorridorAgLaunch Support the showFollow David on X at https://x.com/DGRollingSouthConnect On LinkedIn with David at https://www.linkedin.com/in/davidgrisell/Follow Paul on X at https://x.com/PalmettoAngelConnect On LinkedIn with Paul athttps://www.linkedin.com/in/paulclarkprivateequity/We invite your feedback and suggestions at www.ventureinthesouth.com or email david@ventureinthesouth.com.

CDFA Secretary Karen Ross highlights Queensland's approach to agricultural innovation, investment and on-farm technology.

How does an agricultural idea go from someone's garage or university lab to something farmers actually want to use? AgLaunch's Margaret Oldham and North Central Iowa farmer Mark take Farm4Profit behind the scenes of a startup accelerator built around putting farmers directly into the innovation process. Through AgLaunch Farmers LLC and its partnership with AgVentures Alliance, farmers help select startups, conduct real-world trials, provide feedback, and determine whether a product actually delivers value. Instead of simply receiving a free product for their time and acres, participating farmers can earn equity tied to the startups they're helping develop. The group discusses why farmer involvement is so valuable, what causes startups to fail, bootstrapping versus venture capital, and a newly licensed $50 million Farmers Innovation Fund designed to help support agricultural startups while keeping farmers and rural America at the center of the mission. Mark also shares real examples from his own farm, including Grain Weevil and Spornado, and how emerging technology can address everything from grain-bin safety to earlier detection of crop diseases. Ultimately, the episode asks an important question: if farmers provide the land, equipment, time, data, and knowledge that help make new technology successful, shouldn't they have some skin in the game too? Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

S5:E268 David reviews the past week in Venture and previews  E269, Wednesday's  interview with Hannah Webb, Venture Partner at LeVert Ventures. We'll be talking about their AgTech Fund and the role of AgTech in the Venture Economy. (recorded 8.30.26)Support the showFollow David on X at https://x.com/DGRollingSouthConnect On LinkedIn with David at https://www.linkedin.com/in/davidgrisell/Follow Paul on X at https://x.com/PalmettoAngelConnect On LinkedIn with Paul athttps://www.linkedin.com/in/paulclarkprivateequity/We invite your feedback and suggestions at www.ventureinthesouth.com or email david@ventureinthesouth.com.

What does Amazon Web Services (one of the worlds largest companies) have to do with agriculture? A lot more than most farmers probably realize. Dr. Karen Hildebrand joins Farm4Profit at Tech Hub LIVE to explain how AWS supports agricultural technology companies around the world and why she believes successful innovation has to start by working backward from the problems farmers actually need solved. Karen brings a unique perspective as both a technologist and a fourth-generation Manitoba farmer. The conversation explores the explosion of AI tools, how farmers can avoid technology overload, and why there probably isn't a single AI "golden nugget" that's suddenly going to make a farm profitable. Instead, Karen encourages farmers to use technology to eliminate the parts of the job they hate while protecting the relationships and experiences they value most.  The crew also tackles data, trust, connectivity, ag startups, data centers, and what AI could mean for the next generation. Karen explains why trust may be more valuable than data itself, why farmers should give technology companies honest feedback, and why AI could represent a technological shift as significant as the transition from horses to automobiles. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Canadian ag-tech startup is developing virtual fencing technology to make rotational grazing more accessible to ranchers. AgriVanna is building what it calls an operating system for the ranch, combining forage analysis, grazing plans and virtual fencing collars. It says the technology is designed for remote operations where traditional systems can be difficult to use.

Rusty Halvorson and Sarah Heinrich share some of the week's top stories in agriculture.See omnystudio.com/listener for privacy information.

In this episode of Grow Sessions, host Mark Doherty sits down with Mikhail Sagal, CEO of TSRgrow, for “Growing Smarter: Getting More from Every Watt with Intelligent Grow Lighting,” a conversation about how intelligent grow lighting, remote power, data, and automation are helping cultivators make smarter decisions across the entire facility.Mark and Mikhail discuss how centralized power and connected lighting systems can improve reliability, simplify maintenance, provide greater visibility into energy use, and support more precise lighting strategies. They also dive into under-canopy, side, and 360-degree lighting, including how redistributing light throughout the plant can improve uniformity, yield, and labor efficiency—while still requiring the right HVAC, dehumidification, irrigation, and electrical infrastructure to support increased plant demand.The conversation also looks at the bigger shift happening across cultivation: moving away from simply building bigger and adding more equipment toward smarter facility design, better system integration, data-driven decisions, and long-term profitability. Tune in to hear where intelligent grow lighting is headed next—and what it really means to get more from every watt.About Mikhail SagalMikhail Sagal is the Co-Founder and CEO of TSRgrow, a global cultivation technology company where intelligent LED lighting, remote power, and integrated cultivation software come together to help commercial cultivators achieve greater precision, efficiency, and consistency.Under Mikhail's leadership, TSRgrow has developed a connected cultivation platform that transforms lighting from a standalone fixture into a source of real-time data and precision environmental control. By integrating intelligent LED lighting, remote power servers, and their GROWHub software platform, TSRgrow helps cultivators improve consistency, reduce operating costs, optimize plant performance, and increase profitability.Mikhail brings more than 16 years of experience in LED horticultural lighting and is the inventor of 33 issued patents. Before co-founding TSRgrow in 2009, he spent 13 years developing and commercializing thermally conductive plastics, an experience that shaped his innovative approach to LED thermal management and cultivation system engineering.A frequent speaker at industry conferences throughout North America and Europe, Mikhail shares insights on cultivation technology, facility design, energy management, and the future of intelligent cultivation technology. He is passionate about helping cultivators leverage connected technologies to drive greater efficiency, consistency, and long-term success.If you'd like to connect with Mikhail, please email him at mikhail.sagal@tsrgrow.com. Mark Doherty, Doherty AgMark Doherty is the VP of Construction & Facilities Management for Grown Rogue, bringing over 15 years of experience in CEA and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Exec. VP at urban-gro, and VP of Facilities Management at Vireo Growth.Through his firm Doherty Agriculture, Mark focuses on turning underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both.If you'd like to connect with Mark, please email him at mark.edward.doherty@gmail.com.TSRgrow is an AgTech company specializing in intelligent lighting solutions for commercial cultivation. Their systems combine advanced LED lighting, centralized remote power technology, and the GROWHub control platform to give growers precise control over environment, energy use, and crop performance. Built for scale, TSRgrow helps cultivation facilities improve consistency, reduce operational complexity, and maximize efficiency from canopy to harvest.Visit TSRgrow at www.tsrgrow.com.Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes. 

In this episode of Humans of Agriculture, Oli Le Lievre sits down with Josh Tepper, CEO, and Michael Webb, COO and co-founders of Ornata Technologies, to explore how they're transforming farm operations through autonomous machinery and why now is an exciting time to join their growing team.Following their appearance at evokeAG, Josh and Michael share how Ornata has evolved from launching its first commercial customers to building strong momentum across Victoria. They discuss their unique approach to autonomy, where experienced remote operators work alongside autonomous machinery to deliver the benefits of automation without adding complexity for farmers or requiring them to replace the equipment they already own.The conversation also provides an inside look at the newly created Area Sales Manager role across Victoria and Southern New South Wales. Josh and Michael explain why this is much more than a sales position. It is an opportunity to build trusted relationships with farmers, understand their operations, demonstrate the technology in the field, and help producers solve one of agriculture's biggest challenges, finding skilled labour.Whether you're passionate about agriculture, technology or helping farmers adopt new innovations, this episode offers a genuine insight into life inside one of Australia's most exciting agtech startups. Josh and Michael explain what success looks like, why trust sits at the centre of every customer relationship, and how joining Ornata today offers the chance to grow alongside a business shaping the future of Australian agriculture.To learn more about Ornata Technologies and the Area Sales Manager opportunity, visit the Humans of Agriculture careers page.The role is live now, and we'd love to hear from people who are ready to help bring the next generation of autonomous farming technology to Australian agriculture.Key insights from the conversation:How Ornata has progressed from its first commercial deployments to a growing customer base.Why Ornata's remote operations platform makes autonomous farming practical for today's producers.How the business helps farmers address labour shortages while using the machinery they already own.Why building trust with farmers is the foundation of every customer relationship.What the Area Sales Manager role looks like day to day.Why understanding farming systems matters more than having deep technical knowledge.How customer referrals are driving growth across regional farming communities.What it is like working in a fast-growing Australian agtech startup.Why joining early creates opportunities to grow with the business.What success looks like after the first 12 months in the role.Chapters:00:00 Introduction to Ornata Technologies and the new role02:34 Six months of progress and milestones05:31 The importance of local customer relationships12:00 Why Victoria and New South Wales are key markets15:10 What success looks like in the territory manager role22:45 Customer profiles and farm types26:54 Onboarding and what to expect in the role36:51 The future of autonomous farming technology

In the first of a two-part panel series with the Southern Queensland and Northern New South Wales Drought Resilience Adoption and Innovation Hub, Oli brings together Alex Archer from Webster Grain & Grazing at Lundavra and Ewen Beaton, Aminya Pastoral Pty Ltd, Manager at Kioma, west of Goondiwindi, to explore how two producers have approached the adoption of virtual fencing within their own grazing businesses.While each operation uses a different virtual fencing platform, this conversation is not about comparing technology. It is about the decision-making process behind adopting innovation, identifying opportunities within a farming business and understanding how new tools can support more productive, resilient grazing systems.Alex shares how virtual fencing has unlocked more than 160 hectares of previously underutilised country within a predominantly cropping enterprise, while Ewen reflects on how the technology is changing the way his team thinks about pasture utilisation, forage management and livestock movement. Together, they discuss the practical realities of implementation, the importance of good systems and the lessons they've learned along the way.From business decisions and grazing management to resilience and continuous improvement, this is a conversation about using innovation to solve real problems on farm.The Southern Queensland and Northern New South Wales Drought Resilience Adoption and Innovation Hub is supported by funding from the Australian Government's Future Drought Fund. Learn more at www.unisq.edu.au/sqnnswhub.Key insights from the conversation:Why both businesses started looking for new grazing solutions and what drove their investment decisions.How virtual fencing is helping improve pasture utilisation and unlock previously underutilised country.The importance of matching technology adoption with business goals and economic outcomes.What successful implementation looks like beyond the technology itself.The role of management systems, people and processes in making innovation work.How virtual fencing is changing the way producers think about grazing intensity, livestock movement and pasture management.The practical challenges, limitations and lessons learned during adoption.Why curiosity, continuous learning and asking questions are essential when adopting new technology.How innovation can help farming businesses become more productive, adaptable and drought resilient.Chapters:00:00 Introduction to Virtual Fencing and Guests02:02 Why Virtual Fencing is a Game Changer03:05 Alex Archer's Farm and Grazing Innovation05:01 Ewan Beaton's Experience with Halter05:48 Adoption Timeline and Decision Factors09:04 Economic Drivers and Farm Benefits11:55 Training Cattle and Managing Boundaries16:03 Animal Behaviour and Welfare Insights19:58 Seasonal Grazing and Pasture Management28:05 Challenges, Connectivity, and Lessons Learned32:08 Future Potential and Next Steps in AgTech

Thinking About Hybrid Rye? What Every Grower Should Know This Fall with Greg Stamp | KWS Spotlight Hybrid rye continues to gain momentum across Western Canada, and for good reason. In this Product Spotlight episode of The Impact Farming Show, Tracy sits down with Greg Stamp of Stamps Seeds to discuss why more growers are adding hybrid rye to their rotations and how to maximize success this fall. Greg shares what's driving the increased interest in hybrid rye, the seeding practices that consistently deliver strong results, and the questions growers are asking as they prepare for the upcoming season. He also discusses the opportunities created by this year's growing conditions across Western Canada and offers practical advice for farmers considering hybrid rye for the first time. In This Episode: - Greg Stamp's background and the role of Stamps Seeds in Western Canadian agriculture - Why hybrid rye is attracting so much attention this year - Best management and seeding practices for achieving success - The most common questions growers are asking before fall seeding - Opportunities for hybrid rye following this year's growing season - Advice for producers considering hybrid rye for the first time Whether you're already growing hybrid rye or simply exploring new crop opportunities, this conversation is packed with timely insights to help you make informed decisions for the upcoming season. Thanks for tuning in, Tracy ================================= SHOW RESOURCES Stamp Seeds: to learn more about hybrid rye varieties, seed availability, and agronomic recommendations, connect with Stamps Seeds: https://www.stampseeds.com KWS Seeds Canada: To learn more about hybrid rye and KWS products, visit: https://www.kws.com/ca/en/ KWS Hybrid Rye 2026 Series: 1) Hybrid Rye Insights: Feeding Value & Forage Tips | Laura Eastwood https://youtu.be/8WxnTyDXMzQ 2) Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series https://youtu.be/88kwmybklEI 3) Hybrid Rye Through a Farmer's Lens with Cole Ambrock | KWS Seeds Canada https://youtu.be/mPvL-7S7mN4 ================================= Related Searches

Agriculture has changed in a lot of ways, but crop insurance agencies still largely run the same way they have for decades.

Vonnie Estes hosts a conversation with Shail Khiyara, CEO of Swarm, exploring the transformative potential of agentic AI in agriculture. Khiyara shares insights on how Swarm's decision intelligence solutions optimize supply chain logistics and workforce planning, enhancing efficiency in various agricultural sectors. The discussion emphasizes the importance of starting with business problems rather than AI, capturing institutional knowledge, and the value of domain-specific AI solutions over generic alternatives. They highlight practical strategies for integrating AI in agriculture to boost margins and decision-making processes.Key TakeawaysVertical Domain AI Solutions: Swarm focuses on vertical domain-specific AI, providing tailored solutions that learn and adapt to specific business environments over time, particularly in agriculture.Start with Business Problems: Businesses should identify core problems needing AI solutions, rather than fixating solely on data cleanup and standard AI applications.AI and Institutional Knowledge: Utilizing AI to capture the decision-making prowess of experienced operators enhances sustainability and knowledge retention within agricultural entities.AI as a Springboard: Companies can treat AI investment as a strategic asset to significantly improve efficiency and profitability, without overhauling existing processes.Human in the Loop: In agriculture, AI is intended to augment human expertise, respecting the complex biological systems intrinsic to the field.Guest ResourcesShail Khiyara is the CEO of Swarm, a decision intelligence company specializing in leveraging AI technology to tackle complex operational and business challenges across various industries, including agriculture and agri-food sectors. With extensive experience in heavy industrial operations such as oil, gas, and infrastructure megaprojects, Shail's oversight is driven by the critical need for precision and safety in decision-making. Under his leadership, Swarm has developed domain-specific AI solutions that transcend common technological hype and directly address customer needs in optimizing supply chain logistics and workforce planning.Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/Twitter - https://twitter.com/IntFreshProduce/LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/Instagram - https://www.instagram.com/intlfreshproduceassn/

Fluent Fiction - Korean: Breaking Barriers: Jisoo's Bold Eco-Entrepreneurial Journey Find the full episode transcript, vocabulary words, and more:fluentfiction.com/ko/episode/2026-08-04-22-34-01-ko Story Transcript:Ko: 지금은 여름.En: It was summer.Ko: 해가 환하게 빛나는 오후, 창문 밖으로 햇살이 가득 쏟아지던 날이었다.En: On an afternoon when the sun shone brightly, sunlight poured in through the window.Ko: 스타트업 인큐베이터 내부는 활기로 가득했다.En: Inside the startup incubator, the atmosphere was filled with energy.Ko: 큰 유리창을 통해 들어오는 햇빛이 광장 안을 밝히고 있었다.En: Sunlight streaming through the large glass windows lit up the entire space.Ko: 지수는 마음속에서 부풀어 오르는 설렘과 긴장감으로 손에 든 자료를 다시 한번 쓸어넘겼다.En: Jisoo ran her fingers over the documents she held once more, feeling a mix of excitement and nervousness swelling in her heart.Ko: 지수는 젊은 기업가였다.En: Jisoo was a young entrepreneur.Ko: 그녀의 목표는 친환경 기술로 세상을 바꾸는 것이었다.En: Her goal was to change the world through eco-friendly technology.Ko: 지금껏 피치에 대해 연습을 많이 했지만, 오늘만큼 중요한 날은 없었다.En: Although she had practiced her pitch many times, there had never been a day as important as today.Ko: 그녀의 마음속에는 가족의 농장을 돕고자 하는 강한 동기가 도사리고 있었다.En: In her heart lay a strong motivation to help her family's farm.Ko: 그러나 경쟁은 치열했다.En: However, the competition was fierce.Ko: 곳곳에서 새로운 혁신 아이디어가 잇달아 발표되었고, 지수의 자신감은 흔들리기도 했다.En: Everywhere, new innovative ideas were being presented in succession, and Jisoo's confidence occasionally wavered.Ko: 옆에는 민호가 있었다.En: Beside her was Minho.Ko: 그는 지수의 옛 친구이자 이번 행사에서의 경쟁자였다.En: He was an old friend of Jisoo and a competitor at this event.Ko: 민호는 그녀의 개인적인 사연을 알고 있었기에, 지수는 긴장할 수밖에 없었다.En: Since Minho knew her personal story, Jisoo couldn't help but feel nervous.Ko: 하지만 그녀는 결단했다. 자신의 프로젝트에 대해 솔직하게 이야기하기로.En: But she made a resolution: to speak honestly about her project.Ko: 지수는 발표 시작과 함께 그녀의 가족 농장 이야기를 꺼내기 시작했다.En: As her presentation began, Jisoo started sharing the story of her family's farm.Ko: “저희 가족은 오랜 세월을 농업에 종사해 왔어요,” 지수가 말했다.En: "My family has been engaged in agriculture for many years," Jisoo said.Ko: “친환경 기술은 농업의 미래입니다.En: "Eco-friendly technology is the future of agriculture.Ko: 이 기술은 우리가 환경을 보호하면서도 생산성을 높일 수 있도록 도와줍니다.”En: This technology helps us protect the environment while also increasing productivity."Ko: 모두가 집중해서 그녀의 이야기를 들었다.En: Everyone was focused on her story.Ko: 그런데 갑자기, 기술적인 문제가 발생했다.En: But suddenly, a technical problem occurred.Ko: 컴퓨터 화면이 깜빡이며 그녀의 자료를 보여주지 않았다.En: The computer screen flickered and failed to show her data.Ko: 상황은 최악이었다.En: It was the worst situation.Ko: 하지만 지수는 당황하지 않았다.En: Yet, Jisoo did not panic.Ko: 그녀는 곧바로 대처하기 시작했다.En: She immediately began to address the issue.Ko: “실제로 지금 보실 수는 없지만, 제가 직접 설명해드리겠습니다,” 지수는 침착하게 말했다.En: “I may not be able to show you directly right now, but I'll explain it myself,” Jisoo said calmly.Ko: 그 순간 모든 사람의 시선이 그녀에게 쏠렸다.En: In that moment, all eyes were on her.Ko: 그녀의 진심 어린 이야기와 능숙한 설명은 청중의 감동을 불러일으켰다.En: Her sincere story and skilled explanation moved the audience.Ko: 발표를 마쳤을 때, 방 안에 있는 이들이 박수를 보냈다.En: When she finished her presentation, those in the room applauded.Ko: 투자자 중 한 명이 다가와 지수에게 말했다. “저희가 당신의 아이디어에 투자하고 싶습니다.”En: One of the investors approached and said to Jisoo, "We would like to invest in your idea."Ko: 지수는 기쁘면서도 놀랐다.En: Jisoo was both happy and surprised.Ko: 그녀는 방금 전까지의 긴장감을 잊고 밝게 웃었다.En: She forgot all the nervousness she had felt just moments before and smiled brightly.Ko: 민호가 다가와 말했다. “정말 대단했어, 지수.En: Minho came up to her and said, "That was truly amazing, Jisoo.Ko: 앞으로 함께 협업할 기회가 있길 바래.”En: I hope we have the opportunity to collaborate in the future."Ko: 이제 지수는 자신감을 얻었다.En: Now, Jisoo gained confidence.Ko: 그녀는 진실한 이야기가 얼마나 중요한지를 깨달았다.En: She realized how important a genuine story was.Ko: 지수는 자신의 능력을 믿으며 미래의 새로운 도전에 나섰다.En: Believing in her abilities, she embraced new challenges for the future.Ko: 인큐베이터 밖으로 나가면서, 여름의 따뜻한 햇살이 지수의 등을 환하게 비추고 있었다.En: As she stepped outside the incubator, the warm summer sun shone brightly on Jisoo's back. Vocabulary Words:sunlight: 햇살incubator: 인큐베이터entrepreneur: 기업가pitch: 피치motivation: 동기fierce: 치열한wavering: 흔들리는competitor: 경쟁자resolution: 결단agriculture: 농업eco-friendly: 친환경productivity: 생산성technical problem: 기술적 문제flickered: 깜빡이다calmly: 침착하게sincere: 진심 어린applauded: 박수를 보냈다invest: 투자하다amazing: 대단한collaborate: 협업하다confidence: 자신감genuine: 진실한embraced: 나섰다challenges: 도전brightly: 환하게filled: 가득running her fingers: 손에 든 자료를 쓸어넘기다engaged: 종사하다address: 대처하다explanation: 설명

John Fargher grew up on a sheep and cattle station in South Australia's Flinders Ranges, where innovation wasn't a buzzword. It was a necessity.From School of the Air and life on a remote station to practising law in London, John's path looked a long way from building one of agriculture's most recognised technology companies. But a conversation in a London pub changed everything.Together with fellow co-founders Kevin Baum and Justin Webb, John left his legal career behind to tackle one of agriculture's biggest challenges: helping livestock producers move beyond paper records and make better decisions using data.More than a decade later, AgriWebb supports producers across Australia, the UK, North America, South America and beyond, helping digitise livestock businesses while connecting farmers more closely with supply chains and the future of food production.In this episode, John reflects on the journey from startup garage to global ag-tech business, the realities of building a company in one of the world's least digitised industries, and why earning farmers' trust has always mattered more than building software.The conversation also explores AgriWebb's recent acquisition by URUS, the future of livestock data, and why John believes agriculture still has enormous untapped opportunities for innovation.Key insights from the conversation:Growing up on a remote station in the Flinders RangesLeaving a legal career in London to co-found AgriWebbWhy agriculture was still running on paper when AgriWebb beganBuilding a startup before ag tech was an established industryThe lessons from growing a global software businessExpanding into the UK, North America and BrazilWhy digitising agriculture remains one of the industry's biggest opportunitiesThe role of trust, partnerships and culture in scaling a businessHow AI, data and genetics could shape the future of livestock productionWhat's next for AgriWebb following its acquisition by URUSChapters:00:00 Introduction to AgriWebb and its origins00:33 John Farger's background and childhood in the Flinders Ranges01:01 The early days of AgriWebb and its mission02:24 Recent milestones and the URUS acquisition06:40 John's childhood and the influence of farming life09:39 The start of the AgriWebb story in London12:00 The founding of AgriWebb in Melbourne13:40 The state of Australian agtech a decade ago16:08 The initial problem in livestock digitization20:51 Pivot from hardware to software focus23:41 Technological evolution and early challenges27:55 Business model evolution and market education30:49 Competitive landscape and category creation33:11 International expansion and market entry strategies37:26 Building a global business with a unified culture41:24 Company culture and employee engagement45:46 Lessons from market fluctuations and industry challenges49:00 Managing noise and trends in ag tech51:46 Future opportunities in agriculture and advice for entrepreneurs55:33 Vision for the next decade and impact goals58:57 Connecting farm data to global supply chains01:03:50 The role of sustainability and corporate responsibility01:06:01 Reflections on the journey and future outlook

The world can't create more farmland, but it does need to feed more people. From AI-powered cattle collars and autonomous robots to precision irrigation and gene-edited crops, this episode explores the technologies transforming agriculture. Bryce & Ren unpack why AgTech could become one of the defining investment themes of the next decade, the companies leading the charge, and the risks investors need to understand before backing the future of farming.In this episode: 00:00 – Why agriculture is one of the decade's biggest opportunities 03:47 – Agricultural innovation & feeding a growing population 05:41 – AI, robotics & smart farming transform the paddock 13:19 – Genetics, CRISPR & the next generation of high-yield crops 15:57 – Cold chains: the overlooked technology reducing food waste 17:52 – The biggest risks facing agriculture and AgTech investors 25:31 – Companies & ETFs investing in the future of agriculture 31:55 – Final thoughts: where investors should look for opportunityStocks & ETFs Mentioned: John Deere (NYSE: DE), Kubota (TSE: 6326), Trimble (NASDAQ: TRMB), Corteva Agriscience (NYSE: CTVA), Bayer (XETRA: BAYN), Betashares Global Agriculture ETF (ASX: FOOD), VanEck Agribusiness ETF (NYSE: MOO), iShares MSCI Global Agriculture Producers ETF (NYSE: VEGI), Global X AgTech & Food Innovation ETF (NASDAQ: KROP)This episode of Equity Mates - The Decade Ahead is brought to you by ANZ Business Start Right https://www.anz.com.au/business/business-hub/starting-business/start-right/———Want to get involved in the podcast? Record a voice note or send us a messageAnd come and join the conversation in the Equity Mates Facebook Discussion Group.———Want more Equity Mates? Across books, podcasts, video and email, however you want to learn about investing – we've got you covered.Keep up with the news moving markets with our daily newsletter and podcast (Apple | Spotify)We're particularly excited to share our latest show: Basis PointsListen to the podcast (Apple | Spotify)Watch on YouTubeRead the monthly email———Looking for some of our favourite research tools?Download our free Basics of ETF handbookOr our free 4-step stock checklistFind company information on TIKRResearch reports from Good ResearchTrack your portfolio with Sharesight———This podcast is intended for education and entertainment purposes only. Any advice is general advice and has not taken into account your personal financial circumstances. Before acting on general advice, you should consider if it is relevant to your needs. If unsure, speak to a financial professional. The host of this podcast and their guests may have positions in the companies mentioned. Equity Mates Media is part of the Betashares Group but maintains editorial independence and operates under Australian Financial Services licence 540697. Hosted on Acast. See acast.com/privacy for more information.

This episode tells the story of one superstar peanut from the Wiregrass Peanut Project and how it could change the game for the peanut industry in south Alabama.  To go behind the scenes and learn more about this episode, visit “Paging Bruce: The connection between a local student and a peanut in Puerto Rico.” If you prefer to watch your podcasts, head over to Youtube at https://www.youtube.com/watch?v=KR5iH59Y_W4. Thanks for listening! We're now on YouTube- follow us here. To receive episode updates and bonus material, subscribe to our mailing list here. 

Drone technology is one way to implement precision ag tools and target applications only when and where they're needed.

This business spotlight explores how RLF AgTech is turning decades of agricultural research into practical products that help farmers improve productivity and profitability.Chairman Ben Barlow shares his journey from building and exiting New Edge Microbials to leading RLF AgTech, explaining why commercialisation is often the missing link between great science and widespread adoption. He discusses what attracted him to the business, how RLF has built on more than 20 years of research and field trials, and why the future of Australian agriculture depends on making innovation practical at the farm gate.This episode explains how RLF AgTech's approach to plant nutrition, biologicals and local manufacturing is helping strengthen farm businesses while positioning Australian innovation for global growth. For anyone interested in ag tech, agricultural productivity or the future of farming, this is a practical and insightful conversation.RLF AgTech is an Australian agricultural technology company developing plant nutrition and biological solutions that improve crop performance. The business combines decades of research, extensive field trials and local manufacturing to deliver products that integrate into existing farming systems while supporting more productive and resilient agriculture.Key insights from the conversation:How RLF AgTech is commercialising decades of agricultural researchWhy adoption depends on trust, education and on-farm resultsThe role of local manufacturing in strengthening Australian agricultureWhy improving farm profitability is the foundation for future ag tech adoptionBen's outlook on the future of Australian agriculture and agricultural innovationChapters:00:00 Introduction and Ben Barlow's background01:34 Ben's journey since last conversation02:30 Focus on plant, animal, and soil health03:57 Deep science and commercial potential of biologicals05:55 Involvement with RLF AgTech07:52 Opportunities in biologicals and crop yields10:54 Australian agriculture's adoption challenges14:13 Market opportunities and niche products17:06 Global markets and export potential20:02 Local manufacturing and supply chain resilience23:11 Future of agritech and investment challenges26:08 Leadership, risk, and strategic growth30:00 Opportunities and pathways for Australian agriculture32:50 Skills for the next generation of farmers33:56 Closing remarks and key takeaways

When Campbell Mauchan moved from Canada to Australia in 2016, agriculture wasn't part of the plan.He'd been running frozen yoghurt stores back home when his partner accepted a six-month opportunity in Melbourne. Looking for work, he landed an interview with a small ag-tech startup called AgriWebb, despite having no farming background, no sales experience and none of the qualifications listed in the job description.That decision changed everything.Nearly a decade later, Campbell has helped grow AgriWebb from a team of fewer than ten people into one of agriculture's leading technology businesses, building his career across Australia, the UK, Europe and North America along the way.In this episode, Campbell shares what it's been like to grow alongside the business, why curiosity became his greatest strength, and how working with farmers and ranchers around the world has shaped both his career and perspective.The conversation explores why you don't need to grow up on a farm to build a meaningful career in agriculture, what great leadership looks like inside a fast-growing business, and why trust will always matter more than technology alone.Key insights from the conversation:Following an unexpected opportunity into agricultureJoining AgriWebb in its earliest startup daysWhy asking questions became a career advantageBuilding a global career by putting your hand upWhat farmers across Australia, the UK and North America have in commonThe role trust plays in agriculture and ag-techLessons from working in startups across multiple countriesHow AI and technology could support better decisions on farmWhy agriculture offers incredible opportunities for people from all backgroundsChapters:00:00 Introduction to Campbell Mauchan and AgriWebb00:33 Campbell's journey from Melbourne to Toronto02:09 Reflecting on a decade of growth at AgriWebb04:01 Backstory: From frozen yogurt to ag tech08:51 Why AgriWebb backed Campbell10:58 The early days of AgriWebb and initial challenges13:26 Approach to management and decision-making16:57 The importance of farm visits and farmer engagement19:56 Solving real problems with technology22:18 The evolution of farm mapping technology23:50 Building trust with farmers and ranchers27:26 Data ownership, privacy, and value for farmers30:14 Career growth through global opportunities34:46 Balancing confidence and curiosity in leadership38:34 The impact of changing locations on career development42:57 Commonalities among farmers worldwide45:43 Cultural differences in agriculture and technology adoption48:19 The future of ag tech and AI advancements50:56 Closing remarks and advice for aspiring ag tech professionals

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere's settlement with the FTC and whether it's a win or a loss for the OEM and dealers more broadly.

Artificial intelligence is changing agriculture at an incredible pace—but is it changing AgTech investing?In this episode of the AgCulture Podcast, Paul welcomes back Aidan Connolly, one of agriculture's leading technology investors and thought leaders, to discuss what has changed since their last conversation nearly two years ago. As the founder of AgriTech Capital and former executive at Alltech, Aidan brings a unique perspective from both building agricultural businesses and investing in the next generation of AgTech companies.Together, they explore why many startups are struggling to survive despite the AI boom, what investors are really looking for today, and why having great technology is no longer enough. The conversation also dives into competitive moats, data ownership, AI's impact on advisors and nutritionists, and how founders can build companies that actually create lasting value.Whether you're a farmer, startup founder, investor, or simply interested in where agricultural technology is headed, this episode offers an inside look at one of the biggest shifts happening in AgTech today.MEET THE GUESTAidan ConnollyAidan Connolly is one of agriculture's leading voices on technology, artificial intelligence, and innovation. He is the founder of AgriTech Capital, where he advises investors and AgTech companies on strategy, growth, and emerging technologies.Prior to launching AgriTech Capital, Aidan spent more than two decades at Alltech, helping grow the company from roughly $20 million in annual revenue to more than $2 billion while leading global innovation and corporate development initiatives.Today, Aidan works with startups, venture capital firms, multinational agribusinesses, and producers around the world to identify technologies that will shape the future of food and agriculture. He is a frequent Forbes contributor, international keynote speaker, and one of the industry's most recognized thought leaders on AI, digital agriculture, and innovation.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

How do you know when a new agtech product is actually ready for the farm?  Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for ways to improve water and nutrient efficiency.  These days he's the Chief Agronomist for Green Evolution Technologies, which has a hydrogel technology that's engineered to store water and nutrients in the soil. This episode explores why adoption looks different on every farm, how growers are increasingly using their own data to assess new products, and why farmer confidence, not just evidence, is often the biggest barrier to change. Hosted by Tenacious' Dr. Maddie Mitchell, they discuss why Green Evolution Technologies has deliberately taken a slower path to market, the role of farmer investors, and how building a product around real farming systems (versus chasing rapid growth) can create stronger businesses in the long term. Maddie and Chad discuss: Why farmers trust their own on-farm trials more than research papers The realities of the technology adoption curve in agtech Why startup timelines don't always match farming timelines The commercialization strategy behind Green Evolution Technologies Why efficiency is becoming more valuable than simply increasing yield The role of hydrogels in improving water and nutrient use efficiency Useful Links: Is Agtech Broken for Venture Capital—or Are We Asking the Wrong Question? When Kansas dries up…in 2050, with Dan Northrup Pivot Bio Godsey Precision Ag GreenSeeker tool might help reduce your nitrogen costs - Corn Accelerating the development of agtech worth adopting For more information and resources, visit our website.  The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Vonnie Estes hosts Seana Day, CEO of Dave Wilson Nursery, on "Fresh Takes on Tech." Seana shares her journey from investment banking to leading a longstanding tree nursery business, tackling challenges of modernizing legacy systems. Discover how Shauna used her tech and finance background to revolutionize the nursery industry, focusing on data-driven decision-making and enhancing customer outcomes. The conversation delves into integrating AI and technology to address implementation challenges in agtech, offering valuable insights for industry stakeholders. Tune in for a comprehensive look at transforming traditional agricultural practices.Key TakeawaysSeana Day transitioned from investment banking to agtech innovation, eventually becoming CEO of Dave Wilson Nursery, showcasing her diverse career in finance and agriculture.The critical role of a nursery in the specialty crop supply chain is often underestimated, as nurseries are integral in helping growers select and commercialize fruit and nut varieties.Modernizing an agribusiness like Dave Wilson Nursery involves creating a comprehensive data backbone, evolving from outdated systems to a more agile, technology-enabled operation.Successfully driving change in a nursery business requires strong leadership, effective communication, and involving staff in the design and implementation processes.Agtech companies often falter in implementation and onboarding; treating these aspects with the same care as product development can greatly enhance adoption and succesGuest ResourcesSeana Day is a seasoned professional with extensive experience in investment banking, agtech innovation, and agriculture. She has worked at the intersection of technology, finance, and agribusiness, transitioning from evaluating agricultural technologies to hands-on leadership as the CEO of Dave Wilson Nursery. Her career spans roles across investment banking, agtech investment strategies, and advisory capacities. At Dave Wilson Nursery, she brings her expertise to revitalize and innovate within this longstanding tree nursery business, applying her knowledge to drive modernization and operational transformation.Show LinksInternational Fresh Produce Association - https://www.freshproduce.com/Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/Twitter - https://twitter.com/IntFreshProduce/LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/Instagram - https://www.instagram.com/intlfreshproduceassn/

Don’t Fade and Die in AI Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Matt Yanchyshyn, VP AWS Marketplace, Rekha Thangelapalita, Elastic GSI Leaders; Allison McFadden, Accenture AWS Leader; and James Kang of Nvidia join Ultimate Partner. In this panel discussion, leaders from Elastic, Accenture, Nvidia, and AWS dissect the urgent shifts in the ecosystem, emphasizing that partners must adapt to AI and agentic co-selling or risk fading away completely. The conversation explores the necessity of deep co-engineering, the power of multi-product solutions in the AWS marketplace, and how automated agents are now replacing traditional human sales pipeline progression. By embracing data readiness and strategic collaboration, organizations can survive the “token maxing” era, effectively scale their enterprise opportunities, and align with NVIDIA’s five-layer strategy to dominate the new cloud landscape. https://youtu.be/zUkL4Wqsa68 Key Takeaways AI agents will automate the majority of AWS partner co-selling attachments and opportunity progressions this year. Partners who fail to embrace agentic workflows and automated governance face the existential risk of fading into obsolescence. Successful multi-product offerings require a “blood to all organs” approach that benefits the client, the ISV, the GSI, and the hyperscaler simultaneously. Nvidia’s “five-layer cake” model emphasizes that successful outcomes at the application layer automatically drive growth for all underlying infrastructure. The “token maxing” phenomenon is forcing enterprises to seek cost-effective, open-model alternatives to scale their generative AI securely. Integrating GSIs and ISVs on the AWS marketplace significantly increases enterprise deal sizes and long-term customer renewal rates. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags strategic collaboration agreement, data readiness engine, agentic co-sell, semantic layer, token maxing, five layer cake, accelerated computing platform, open models, cloud consumption, multi-product solutions, partner central agents, propensity data, automated opportunity progression, generative AI governance Transcript Matt Y and Panel Audio Podcast [00:00:00] Vince Menzione: You have a choice. You can embrace them and figure it out and get governance and, and make your data available. Um, use the partner, central agent, move to Agen Co-sell, or you can fade and die. [00:00:11] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:22] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi. Own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:44] Vince Menzione: It is the strategy because [00:00:46] Vince Menzione: being in the room changes everything. Let’s start. [00:00:51] Vince Menzione: We’ve got some amazing leaders joining us. So I think probably for a little bit of context, maybe just start with Rika. You can introduce yourself, your role and, uh, what, what you’ve been doing at Elastic. Yeah. [00:01:03] Rekha Thangellapalli: Yeah, sounds great. [00:01:04] Rekha Thangellapalli: Hi everyone. I’m Reka and I lead GSI Alliances at Elastic. Um, for the past 14 years, I’ve had the pleasure of building different kinds of partner ecosystems across companies such as SAP. MuleSoft, Salesforce, Coupa, and now Elastic. Um, I wanna thank Ultimate partner and Vince for having us here today. Thank you and the panel of these incredible speakers for joining me on stage. [00:01:31] Rekha Thangellapalli: Um, very excited for the conversation today. [00:01:33] Vince Menzione: We love Elastic, and you’ve had some of your other leaders on stage at other events. As such, the quality of your leadership team is amazing. Thank you. [00:01:42] Rekha Thangellapalli: I wholeheartedly agree. [00:01:45] Allison McFadden: Excellent. Um, hello everyone. Allison McFadden. I lead our North America AWS practice at Accenture. [00:01:52] Allison McFadden: Uh, I’ve been there for five years, and truth be told, it was my first partnership role, my first formal partnership role. Uh, so I can take some tips from all of you in the room here today. Prior to that, I was 21 years with IBM, and I got into partnerships because my last role at IBM was actually trying to build. [00:02:14] Allison McFadden: Linux business on the mainframe, and I had to have partners. I had to have partners to help me with workloads to run there. So I kind of learned, uh, trial by fire. But I’m excited for the conversation today. Excited to be in this room and excited to talk about what we’re doing with, uh, elastic. Thank you. [00:02:34] James Kang: Uh, my name is James Kang. Nice to see and meet everyone here. Vince, thank you for the opportunity. Thank you [00:02:38] Vince Menzione: for being here. [00:02:39] James Kang: Um, I’m with Nvidia, so I help manage the AWS partnership at Nvidia all up. Um, I guess fun fact, I’m former AWS and so I see a lot of very familiar faces here in the front row. Uh, former colleagues and then current friends. [00:02:56] James Kang: And so, uh, looking forward to the conversation. [00:02:59] Vince Menzione: Great. Well, we’ll start with an easy tia. Matt. This is not directed to you, directed to the others. So what does a successful AWS partnership look like from your C? So we’ll start with Eureka. [00:03:09] Rekha Thangellapalli: Sure. So from an ISV perspective, I think we really are looking at three things. [00:03:15] Rekha Thangellapalli: Uh, mutual investment building together. And scaling together. So when we talk about mutual investment, elastic recently signed a five-year SCA or strategic collaboration agreement with AWS. And while that is a significant milestone in our partnership, for us, what matters more is what it represents, and that is really a long-term commitment from both companies. [00:03:39] Rekha Thangellapalli: Towards product engineering, um, and joint go to market initiatives to deliver value to customers over time. And that’s what we see is that the best partnerships really compound and they build upon each other every year. Um, they don’t necessarily kind of reset every year. Um, next we talk about building together. [00:03:59] Rekha Thangellapalli: So, um. When we talk about joint solutions, we want to deliver solutions that are better together and the customers have to see us that way. And so whether it’s search, observability, or security, we’re looking at taking to market solutions that we can’t or necessarily don’t wanna take on our own. And finally we talk about scaling together. [00:04:22] Rekha Thangellapalli: And this is where marketplace, for instance, plays a big role, um, when customers can draw down on their cloud commitments, transact online and go from, you know, pilot to enterprise scale adoption in hours, not days. Um, this is when really everyone wins. Um, and this is also where partners like Accenture play a critical role. [00:04:47] Rekha Thangellapalli: Um, you know, the incredible amount of expertise that they bring, uh, the managed services capabilities and, um, their data assets actually play a huge role in having our customers realize that value faster. And, um, like Vince mentioned, at the end of the day, best partnerships are all all about creating kind of that. [00:05:07] Rekha Thangellapalli: Self-sustaining flywheel. And so it starts with investing together, building something unique, and having the customers realize that success faster because that success is really the only thing that’s gonna keep that flywheel going for everyone involved. I [00:05:26] Vince Menzione: absolutely. [00:05:26] Allison McFadden: Okay, amazing. I’m gonna riff off a few things Ika said, but from a GSI perspective. [00:05:32] Allison McFadden: A relationship with a WSA successful relationship with AWS looks slightly different. Um, so I think the first thing that we think of in the GSI Community common thread is that the client outcome and delivering value for clients is what we, what we’re striving for. Um, and so the partnership with AWS in that case, um, um, it has to, it has to. [00:06:01] Allison McFadden: Look like one team in front of our clients. So we have to show up indistinguishable, and that’s with AWS and with an ISV partner, it has to look like one solution in front of the client, especially moments that matter. So board meetings, um, you know, the time we’re gonna sign a deal, like we have to look like one team, uh, and keep our our client outcome, um, first and foremost in mind. [00:06:24] Allison McFadden: The second thing, and this is I think where the magic of all the people in this room comes into play. We can have as many discussions at a CEO level as we want. And if our client teams on the ground are not working together, it falls apart. Falls apart directly in front of the client. Yes. And that is a really hard thing to do. [00:06:45] Allison McFadden: So I’m passionate about the alliance work because that that work is what makes it happen at the corporate level. [00:06:53] James Kang: Cool. Um. I’ll start here. So in Nvidia is a accelerated computing platform company. Um, if you asked. Anyone on the, on the street about a year ago, what is ai? A lot of times they would say AI is, is open ai, or it’s philanthropic. [00:07:12] James Kang: Um, Jensen and I’ll, I’ll reference Jensen a lot today, um, because he is our leader, um, but he also sets the strategy in the direction for Nvidia. He talks a lot about AI in the metaphor of a five layer cake. And in terms of the five layer cake, you start off with the foundational bottom layer being power and energy, which sustains. [00:07:32] James Kang: All of our data centers, you move up the stack in terms of chips. So things think of Foxconn, think of TSMC. Next you have the infrastructure layer. So obvious choice is AWS, and then you get to the models where you do have the philanthropics and the open ais. But finally in at the precipice, you have the application layer. [00:07:53] James Kang: Ultimately, the reason why I mentioned all different stacks of the layers, the five layer cake, is the fact that the application layer is the most important. And so when you think about. Partners like Elastic or ServiceNow Trend, ai, CrowdStrike. Every time you pull from the application layer and you see a success, it pulls all five different components of that layer up. [00:08:13] James Kang: And so ultimately, as I think about success, it’s it’s being able to develop these co-sell wins at the application layer and really demonstrating that through extreme co-engineering and co-design with all the different application. Infrastructure, power and energy layers in mind. Um, Jensen also likes to think of himself not only as the CEO and founder, but also as the, the chief Marketing Officer. [00:08:35] James Kang: We are a very event driven company, and so at our big events like GTC or at big industry events like CES or Computex, he likes to show up on the biggest stage, biggest stages and showcase the partnerships with not only ISVs and GSIs, but also with end customers. And so that’s what I think about when I think of SA success. [00:08:56] Vince Menzione: That’s a really good point. You talked about, Allison, you talked about having an alliance strategy, or at least you teed it up, so I thought maybe we would go there for a second. Right? Like, what does a great alliance strategy look like and why is it important to the success of the partnership? [00:09:11] Allison McFadden: Man, I, uh, I have so many opinions on this. [00:09:13] Allison McFadden: We could probably be up here all day. That’s [00:09:15] Vince Menzione: okay. [00:09:16] Allison McFadden: Um, no, I think. Uh, there, there are a couple things, and the first one that comes to mind is focus. We cannot be all things to all people. Um, so when it comes to think about some of the, the work we’re doing with Elastic, we have a very, very clear point of view on what client problem we’re solving, what clients we want to talk to. [00:09:38] Allison McFadden: It helps if, um, from an ISV perspective, if there’s a very clear fit in. The Accenture portfolio or whatever, you know, SI consulting partner. You’re working with a very clear fit in the portfolio and we know what we’re not gonna go after, what we’re not gonna spend our time on because we have, we have this tendency, there’s millions of people. [00:10:00] Allison McFadden: The ecosystem chart that, you know, Vince, you showed up there, there’s so many connections. There’s probably more connections there than there are atoms in the universe, right? So, um. Defining what we do together and what we don’t do together is the first thing that pops to my mind. [00:10:19] Vince Menzione: Reka, do you have a perspective on it since we’re gonna, we’re gonna talk next about what you’ve done together, but, and I also wanna get mass perspective as a hyperscaler partner here as well. [00:10:29] Rekha Thangellapalli: Yeah, I mean from my perspective, I, I’m gonna, you know, kinda echo what Allison said is to be just maniacally focused. Yep. Um, because, especially from my perspective, so Elastic has three different solutions, right? We’ve got search, we’ve got observability, we’ve got security that map to completely different business units within Accenture. [00:10:47] Rekha Thangellapalli: And of course Accenture does a lot of things. And so, you know, when we first came together it was like. Okay, what are we gonna focus on? What industries are we gonna go after? Which segments are we gonna go after? Which customers, you know, um, outcomes are we trying to solve? And I think that sort of maniacal focus is the number one contributing factor to, to the fact that I’m like, up here on stage today. [00:11:12] Rekha Thangellapalli: Great. [00:11:14] Vince Menzione: Matt? Perspective? [00:11:16] Matt Yanchyshyn: Yeah, I, I, I guess I was trying to. To add something, uh, additional from an AWS perspective, uh, when it comes to, you know, what does a great alliance look like? Uh, AWS is obsessed with data, you know, in data we trust. And, and so the best, um, and, and this goes sales business problem, and it’s not just the engineering teams. [00:11:34] Matt Yanchyshyn: And so, uh, you know, Accenture does a good job of this elastic, definitely. And if you can come to the table with, um, quantifiable proof of the value of customer outcomes and partnerships. Um, you’ll win all the time and it’ll be a durable relationship with AWS ’cause we really are this data obsessed company and, and even the most senior sales leaders. [00:11:54] Matt Yanchyshyn: Uh, and so what I mean by that specifically is like if you, if you can show like your a RR to land an a RR conversion ratio, like in in numerical format, it’ll light up our sales leaders and, and they’ll be all, and they will co-sell with you all day long. If you can show the, I mentioned this earlier, like the AWS service, uh, whether you’re consulting company or, um, elastic and, and how the shape of customer accounts change positively when we work together. [00:12:15] Matt Yanchyshyn: That type of sort of quantifiable data works particularly well from an alliance perspective. With AWS as a partner, we, we really are like this data in sort of results out company. Um, so I, yeah, that’s just adding to the great points that were already made. I would say specific to AWS that that’s key. [00:12:30] Matt Yanchyshyn: Yeah. And I’m gonna bring up one more thing. I want to dive in on the, the joint value proposition, but you mentioned something that made a lot of sense and resonated to me about the organizations once you get out of partner, the partner world that we all know and love. Mm-hmm. Once you get down into a field organization or account management organization. [00:12:49] Matt Yanchyshyn: Not as much understanding and really organizations do a bad job here, honestly, in terms of enabling the field organizations. Do you agree? [00:12:58] Allison McFadden: I agree because I, I agree. And, um, you know, I think that’s one of the things, and, and I, I, when I joined Accenture, what we had was a lot of wicked smart architects delivering programs to clients in the field. [00:13:15] Allison McFadden: Very smart, very deep in AWS knowledge. Um, and that was awesome for the 10 clients they were staffed on and to get that understanding of how AWS works and I dream about lar, right? Like, this is a good, you know, but that takes real effort and real work. Yeah. And it’s, it’s um, almost like being a language translator. [00:13:37] Allison McFadden: Yes. For me. Yeah. So, you know, I had to deeply learn AWS so that I could. [00:13:42] Rekha Thangellapalli: Sure. [00:13:42] Allison McFadden: Teach my account teams. My account teams are really smart. They know who they’re selling to. They know their customers. They know what their customers need. They do not know what AWS has to offer always because they’ve got 20 partners lining up to try to tell their stories. [00:13:57] Allison McFadden: Um, they don’t know how to ask of the AWS team or the elastic team or the Nvidia team. Yeah. What they need [00:14:02] Vince Menzione: this co-selling piece. Yeah. [00:14:04] Allison McFadden: And so that is where, um. We had to build that muscle even around our AWS practice, which was a huge practice at Accenture, but we didn’t necessarily surround it with that kind of enablement and um, almost deal coaching layer. [00:14:21] Vince Menzione: So Elastic and Accenture came together. I dunno which one of you wants to lead this part of the conversation, but you will, right? Yeah. So tell us about the genesis of this and why. And a lot of people dunno what Elastic does, but you do some really incredible work. Like I, somebody told me one day was like, oh, you know, Uber, like, that’s elastic, powering all that. [00:14:41] Vince Menzione: Like, we don’t think about that. That the engines that you have and the, the backend to the customers, huge customers. [00:14:48] Rekha Thangellapalli: Yeah, absolutely. Um, so when AWS launched this feature last, um, reinvent where basically it allowed, you know, channel partners such as Accenture to be able to bundle up their services, their data assets with an ISV solution and put it on marketplace, um, you know, Accenture and Elastic immediately saw an opportunity. [00:15:09] Rekha Thangellapalli: Um, at the time most customers were doing gen ai. But they were running into the same challenge, which was that their data just was not ready. And by the way, this is a problem we were solving. Outside of marketplace. I think the, the feature that you guys launched just gave us a way to package it up and to be able to create this repeatable solution, which we call data readiness engine for gen ai and put it on marketplace. [00:15:40] Rekha Thangellapalli: And, um, this to me was a success because. Each company had a clear reason to invest. Um, so for Accenture, they were able to, you know, create a very differentiated services led offering. Uh, for Elastic, we were able to expand on our AI story. And for AWS, um, you know, it drives marketplace adoption, increases cloud consumption, all of that great stuff. [00:16:07] Rekha Thangellapalli: And customers, of course get. A solution to a very real problem that, that they were having. Um, and you know, the surprising part for me going through that journey was that, um. The pitching, the idea, getting the budget, getting the executive sponsorship was actually the easy part. The hard part was getting all three companies to come together, uh, to go from idea to launch in a very ambitious timeline of six weeks. [00:16:37] Rekha Thangellapalli: Nice. And so, you know, this was very much like. Doesn’t matter your title. We’re rolling up our sleeves and we are on this outcome together. Um, and so we literally built a RACI matrix, a project plan, and you know, we had daily standup calls for six weeks where literally. At least one person from each three of these companies called in, you know, got rid of any blockers and we made sure we were on target for that timeline. [00:17:07] Rekha Thangellapalli: Um, and you know, at the end we had a successful launch. But I think my favorite part about the story is the impact that we’re having and, um. My favorite story comes from a global pharmaceutical company that, you know, had basically nine petabytes of data spread across six different continents. Wow. And by working with Accenture and Elastic, they were able to build that trusted foundation that their AI and their agents can, you know, kind of safely tap into and be accessible at scale. [00:17:41] Rekha Thangellapalli: Um, so that’s my version. Allison. [00:17:44] Allison McFadden: Yeah. Well, I don’t have a lot to add. I just, I would say this is a good example of a couple of principles, right? One is having a forcing function is never a bad idea. Sign up for a big event, sign up. I’m like, I’m here with my, you know, Nvidia guys saying, sign up for the event. [00:17:58] Allison McFadden: It’ll make you move quick, right? [00:18:00] Audience Member: Yes. [00:18:00] Allison McFadden: Um, so that is one, but two, one of my mentors once told me, when you’re designing any kind of, you know, offering go to market motion, it has to get blood to all organs. If it does not get blood to all organs, it does not go [00:18:14] Vince Menzione: nice. [00:18:14] Allison McFadden: Um, [00:18:14] Vince Menzione: I love that analogy. [00:18:15] Allison McFadden: Oh, I love it. And I can talk all day. [00:18:17] Allison McFadden: That guy was brilliant. I love him. But, um, no, and, and so Elastic did a really nice job of bringing the tech to the table. Um, our team has to trust in that technology and its ability to scale, right? Um, because at Accenture we have to be able to deploy across 700,000 consultants. Um. And yeah, so I think those are the two, two things that really worked well here is we had, uh, trust in the technology solved a customer need. [00:18:50] Allison McFadden: Um, it drives, we don’t even talk about, like, yes, it drives marketplace revenue, but it unlocks work that we do that drives even more revenue to our AWS Friends. Right. So this is a, this is a, um, product that’s getting your data ready for AG agentic. It’s a messy problem that everyone’s dealing with, and it removes blockers for clients and it unlocks more, you know, ag agentic work on top of that. [00:19:15] Allison McFadden: So, blood to all organs. [00:19:17] Vince Menzione: So, was that the proposal going forward to say we need to have, we need to have trust in the solution. We need to drive significant revenue. It needs to be something all of our, you know, seven, 700,000 people. Can be a part of and help drive? Is that how you think about? [00:19:32] Allison McFadden: Yeah, and for us right now, um, it’s an interesting time for Accenture. [00:19:36] Allison McFadden: Our clients are asking a lot of us, and what it does is it having some of these accelerators helps us deliver cheaper, better, faster to our clients, which is what they’re demanding of us right now. Um, so it’s an accelerator to client outcomes. [00:19:55] Vince Menzione: James, what is NVIDIA’s role and how do, how do you enter the equation here? [00:20:00] James Kang: Yeah, it’s, um, it’s a good question. Um, I, I would say that Nvidia is probably one of the most misunderstood organizations in the world. Um, despite the, uh, the market capitalization in the valuation of the company, we have a very tiny organization. Um, what I mean by that is, um, if you think about. [00:20:20] James Kang: Salesforces and field sales organizations. Um, we’ll take Salesforce as the account or the customer. As an example, we have one account manager at NVIDIA that no, not only covers and is responsible for the relationship with Salesforce, um, but also manages. Automation Anywhere as well as DocuSign. Whereas at AWS, in contrast, like there are full armies and teams Yeah. [00:20:45] James Kang: That are supporting the Salesforce relationship. And so as you think about partnering and working with Nvidia, the focus has to be on really. Extreme co-design, but also being very prescriptive in terms of what are the very specific customer outcomes that we are solving for. And the guidance that I would give is bring in Nvidia into that equation and that conversation as early as possible because that [00:21:10] James Kang: co-engineering and co-design needs to be part of the foundational building blocks in order for you to come out with a end solution that checks all those different requirements. [00:21:20] James Kang: And so I think. Again, like going back to Nvidia, um, we like to talk about two different types of brains. A brain one and a brain two. Uh, brain One you think about the next quarter and making sure that you’re hitting the revenue targets for the next quarter. Brain two, you think about a long-term goals and potentials looking around corners and being very strategic. [00:21:41] James Kang: The saying internally is without Brain one, there is no oxygen, but without brain two, there is no future. And everyone at NVIDIA is trained to think in that brain two mentality. [00:21:52] Vince Menzione: Wow, Matt. [00:21:54] Matt Yanchyshyn: Yeah, I, I was just thinking I love the blood doll organs. Uh, and so just on, on that note, um, and, and, you know, the multi-product solutions that, that you, you built together, uh, that is a really good example of blood do organs because like we all know, that’s how customers buy. [00:22:07] Matt Yanchyshyn: They, they buy solutions and increasingly they’re looking for combinations of ISV, sometimes multiple products from multiple ISVs with services. Uh, often they’re buying it through a resell motion. You know, and they, and, and so that from a customer perspective, they want a single place to go. And so that’s the multi-product solution. [00:22:24] Matt Yanchyshyn: They wanna find everything they need, they need Accenture, they need Elastic to solve a specific solution. And I think where that’s headed is even more specific listings, like with AI powered listing experience, like, you know, elastic Plus Accenture for, I’ll make something up like a manufacturing workload. [00:22:37] Matt Yanchyshyn: And so this solution based. Uh, sort of buying is, is very customer centric. It’s what customers want. We all know that. But that’s, that’s the customer sort of organ, I guess. Um, but then, you know, you all have SCAs and those SCAs have marketplace commits. It helps if that gets transacted through marketplace helps the AWS relationship, you know that that’s an organ. [00:22:55] Matt Yanchyshyn: It’s the relationship. It’s, it’s the commercial construct and that you have, uh, that that’s another organ. You’re marketing people. They, that’s another organ. They don’t wanna land, uh, leads on a static marketing page. They wanna land a lead on a, a storefront with a multi-product solution that can actually convert and that you can actually buy it through that. [00:23:12] Matt Yanchyshyn: So the marketing person’s happy because they, they have less churn. Uh, and then, you know, our reps are happy ’cause guess how they get paid? They retire quota when they sell Marketplace. And they, we also, Jay McMain will tell you, that’s another organ called Jay or on, on you now. Um, [00:23:27] Matt Yanchyshyn: he’ll like that. I’ll call him up and tell him that. [00:23:29] Matt Yanchyshyn: Yeah, [00:23:30] Matt Yanchyshyn: but he, he’ll tell you, you know, don’t believe me. Obviously, never believe Matt, believe, believe the, the data and, and his data shows that. Those deals will close faster and larger if you use marketplace. So that’s, that’s a lot of organs. That’s the whole body. Um, but you know, when you have your customer happy ’cause that’s how they wanna buy your field happy. [00:23:45] Matt Yanchyshyn: Um, and, you know, the relationship happy and you know, your marketing team happy. Uh, and, and Jay happy. Um, and, and you know, I think that multi-product construct and, and the way you kind of use it to model a partnership and the way buyers ultimately wanna buy is, is really powerful. And so I, I think it’s, you know, it’s really a manifestation of how. [00:24:04] Matt Yanchyshyn: We kind of intend and to go to market anyway. Uh, so I think, you know, and thanks for leading the way, by the way. You’re, you’re amongst the very first, so that’s great to see. [00:24:11] Matt Yanchyshyn: So these storefronts are really helping this drive, drive this. Well, [00:24:13] Matt Yanchyshyn: that’s the next evolution. Like we’re talking about the multiproduct solution. [00:24:16] Allison McFadden: I’m JJ Accenture storefront. [00:24:17] Vince Menzione: Yeah. Oh, there you go. I mean, j and j Accenture storefront. [00:24:20] Allison McFadden: We’re gonna talk about that. [00:24:20] Matt Yanchyshyn: Yeah. I mean, [00:24:21] Matt Yanchyshyn: Accenture also leading the way yet again with storefronts. And so I think the combination of. You know, again, I was talking a lot about conversion. Yeah. And you know, buyers know sometimes they know what they wanna buy and, but if you really wanna convert that lead, you wanna land them again, something that combines, you know, elastic Accenture’s services plus software, but in a storefront that is, you know, surrounding with just the solutions they want so they don’t need to kind of go searching. [00:24:42] Matt Yanchyshyn: So, you know, ultimately reducing that time to close, I guess, really ’cause meeting the customer where they are with what they need. [00:24:51] Matt Yanchyshyn: So we talk about co-selling a little bit. We, Jay and I talk about this all the time. We gotta keep looping Jay in here, even though he is not even in town this week, but Reko, um, what does co-sell look like inside Elastic? [00:25:02] Matt Yanchyshyn: You’ve got, we talked about an incredible leadership team. I’ve gotten meet some of your leaders. Seems like you drive, you do a good job internally driving that. Let’s talk a little bit about it. [00:25:11] Rekha Thangellapalli: Yeah, and this is something I’m, I’m personally very passionate about. Um, co-sell is. Very much a journey, not a destination. [00:25:20] Rekha Thangellapalli: And I think step one for us is recognizing the different partner types that we have. Because at Elastic we work with, you know, OEMs, MSPs, resale distributors, GSIs, um, and they all bring something very unique. To the customer lifecycle and they all contribute very differently within, you know, our own sales cycle and sales process. [00:25:45] Rekha Thangellapalli: And so, you know, figuring out what is the unique benefit they bring, how do we enable them? So training and enablement is a huge piece of it, and so is making sure we’ve got the right metrics to measure success. Um, I know a lot of companies look at partner sourced as the north star, and that’s great, right? [00:26:06] Rekha Thangellapalli: Because that is undeniable. You can say, Hey, that would not exist if it wasn’t for my partner team. Um, but we’ve also noticed that when we bring in GSIs, it actually increases renewal rates. It significantly increases. Um, a RR over time. Um, it expands deal sizes and so these are very real metrics that we can point to, um, beyond just the co-sell and the partner sourced number. [00:26:32] Rekha Thangellapalli: Um, so for us it’s looking at it from a very holistic perspective, but also catering it towards that unique partner and making sure we’re doing everything we can to set them up for success and setting up the partnership for success. [00:26:47] Vince Menzione: So clo close win ratios, deal size and renewal rates? [00:26:52] Rekha Thangellapalli: Yes. For specifically for geos size. [00:26:54] Rekha Thangellapalli: Yeah. [00:26:55] Vince Menzione: Very interesting. Allison, uh, what had to change internally to produce these co-selling? We talked a little bit about the field organization and enabling a, a group of, and, you know, account sellers that are very customer focused and enabling them on the co-sell side. What had to change internally to drive that? [00:27:13] Vince Menzione: Yeah. [00:27:14] Allison McFadden: I, I might have already alluded to this a little bit in a previous answer, but, um, creating the capacity to develop, build, and sell these solutions, um, inside of a large GSI, where billable hours is kind of the number one metric on the table. Um. Is part of the investment that we had to make within Accenture to get this done? [00:27:36] Audience Member: Yeah, [00:27:36] Allison McFadden: so expert technology time. So we have technologists that understand the elastic technology. We do similar with Nvidia, by the way, we. We released some of their time to go co-develop the solution because it has to hold technical water, right? It can’t just be a marketing pitch. It can’t just be, it has to be a real, um, what’s the there, there. [00:27:59] Allison McFadden: So in order to actually do proper co-sell, we had to release some of that time. Um, to invest in those partnerships. Um, we’ve also done similar with some industry aligned business development leaders recently, so we have freed their time up to go. Uh. Open new conversations, educate client, account teams, go to clients, have conversations. [00:28:26] Allison McFadden: Um, so that, that’s a new motion that we, uh, have just kind of recently made, um, to allow them, I love this brain one, brain two also, right? So to allow them to focus on brain two, because a lot of our time. Typically spent delivery issues, you know, getting my hours, where am I charging my time? And so just freeing up a little of that capacity to do this work, um, helps get us in this brain two mode where we’re not just living to survive. [00:28:56] Vince Menzione: I. So, Matt, you’ve removed a lot. I mean, one of the things I admire, I admire AWS for being first to market and removing the most friction in marketplace of any of the vendors. Really, truly that. You talked about some of the announcements. How does some of, how does some of this tie PC central agents propensity sales plays, MCP, how does some of this tie to how, how you’re thinking about the future? [00:29:18] Vince Menzione: And how to enable more motions like this. [00:29:20] Matt Yanchyshyn: Yeah. Well, I, I think if you know my boss, UBA Borno, uh, you’ll know that she has a maniacal focus on automation. Yeah. Um, and, uh, co-sell is increasingly automated. You know, you were asking earlier about propensity data. You can get that propensity data in addition to sales plays and, uh, opportunity scores through the partner central agents. [00:29:38] Matt Yanchyshyn: So things that used to require multiple calls to A PDM, if you’re lucky to have one. Yeah. Or a p sm. Uh, you, you can now get through, through these agents, you know, uh, tech Systems, TGS, they, they manage what, over 5,500 customer opportunities with agents that they built on top of our partner Central APIs. [00:29:55] Matt Yanchyshyn: Um, and work Span has built a whole product and business that’s right on leveraging, uh, our APIs, our capabilities to sort of tie into your CRM. So, majority of all opportunities will be progressed and managed by agents. This year at AWS, we already have a majority of all customer opportunities, all app have a partner attached and I, I took a personal goal for a majority of those partner attachments, not to happen from a human. [00:30:22] Matt Yanchyshyn: But from our solution matching engine. And how do you get recommended by that solution? Matching engine, having a healthy ACE pipeline, thanks to partner central agents and the integrations you’re doing. And in addition to being the specializations and doing things like multi-product solutions and ultimately closing opportunities, you dream of LAR and so LAR will help that. [00:30:40] Allison McFadden: It’s more like a nightmare. [00:30:41] Vince Menzione: And so, you know, [00:30:42] Allison McFadden: it’s more like a nightmare, but [00:30:44] Vince Menzione: nightmare. Well, it’s, it’s, yeah. Nightmare of Laura and, and. Nice dreams of PRM, but the, um, but that’s the loop, right? I, I think, uh, increasingly co-sell for us, and in my mind, is largely a hundred percent automated. Yeah. Except for what matters most, those most largest, most strategic, most complex deals. [00:31:01] Vince Menzione: Where our highly paid and very skilled salespeople are most effectively used. [00:31:05] Vince Menzione: Yeah. [00:31:05] Vince Menzione: You know, the days of, you know, this person with 20 years experience selling, clicking, progressing opportunities through a pipeline, uh, should be over. Uh, and, and we need those people out, out selling and, and co-selling. And so that for me. [00:31:19] Vince Menzione: Yeah. That, you know, we talk a lot about co-sell, but I, I’m obsessed with automating as much of the co-sell as possible. [00:31:24] Vince Menzione: I remember going back to the ex Excel spreadsheets and, and that, that seems to be be Viva became spreadsheet jockeys. [00:31:31] Vince Menzione: Yeah. [00:31:32] Vince Menzione: And, and they stopped selling. They forgot how to sell. [00:31:34] Vince Menzione: Yeah. And people spend all this time doing lunch and learns and things like that. [00:31:36] Vince Menzione: And then, you know. Then the salespeople rotate out after 18 months and, and it, that’s, that’s the old days. Uh, you know, the new days are, are AI powered matching algorithms, uh, ag agentic co-sell, using the partner essential agents to get your data and, and putting that data to use automatically and, and what sounded like magic. [00:31:51] Vince Menzione: 12 months ago is being done, you know, by partners at massive scale across thousands of opportunities. You can do it today. And you know, I, there’s a guy named another Mike, right? Mike another Mike who they have, there’s like a guy who’s doing all this and I’m picking on Mike ’cause I, I know their system really well and I know the guy Mike grew easily built it for them. [00:32:08] Vince Menzione: Um, but, you know, I think, yeah, again, in the days of having 10 people sort of doing lunch and learn could be replaced by one or two people, building agents, uh, managing a massive pipeline. And, and that’s the future. [00:32:18] Vince Menzione: Exactly. James, your perspective on what breaks with co-selling? [00:32:22] James Kang: Oh, what breaks co-sell? Um, I would say. [00:32:25] James Kang: It, it starts and finishes with just misalignment and a loss of trust with the customer, especially when you have multiple partners or stakeholders involved. If you’re trying to do a three-way deal with a end customer and you’re not on the same page, you’re not gonna get to a successful outcome on, on the backend. [00:32:44] James Kang: Uh, the fix is a much more complicated story. I would say that to take a step back, um. We’ve talked about the five layer cake. We’ve talked about where NVIDIA kind of fits within the equation. We are invested in the ecosystem and so as different players and application organizations win and see these outcomes for end customers, we celebrate that success. [00:33:07] James Kang: Um, and as part of that kind of ethos of where NVIDIA fits within the ecosystem, we wanna make sure that not only. Our customers, but our partners like ISVs and GSIs are set up for success. Um, we do not as Nvidia sell hardware or GPUs directly to customers We use. Hyperscalers like AWS as kind of our force multiplier. [00:33:31] James Kang: And similarly we think of ISVs and GSIs as the force multipliers in terms of our extensions of how we, we kind of leverage the relationships and build the trust with our end customers. And so going back to kind of the question, Vince, I would say that it all comes back to trust and being able to build that mutual trust. [00:33:48] James Kang: Um, a lot of what we do when we co-sell with AWS is really on the software layer. Um, we actually have more software engineers at NVIDIA than we have hardware engineers, which is a weird thing to say, um, because everyone knows us for our GPUs. But because of that fact, we are heavily invested in Cuda and making sure that Cuda becomes the foundational layer for how not only our ISVs and GSIs, but also our end customers are building. [00:34:12] Vince Menzione: Very cool. So Reiki, you and James together on this production. Versus pilot with the Gentech ai. Tell us a little bit more about that. Where, where are you in the process? [00:34:24] Rekha Thangellapalli: Yeah. So I mean, in general, what we’re seeing out in the market in, in relation to sort of AI and, and customer’s journeys is that, um, at least from an elastic perspective, um, we’re seeing people very much in production when it comes to, you know, kind of AI assistant co-pilot use cases. [00:34:42] Rekha Thangellapalli: So, you know, things like, um, software development, customer support is a big one. Um, any sort of employee productivity use cases where there’s. Still a human in the loop somewhere. Um, and there’s a very like, clear path to value. And so we see the customers being in production excelling there. Um, no problem. [00:35:01] Rekha Thangellapalli: Where we’re seeing people still kind of in the pilot phase is those fully autonomous workflows where there is no human involved. The agent is reasoning on its own. Um, accessing multiple systems and taking an action on the user’s behalf. And what we’re seeing is that it’s not the intelligence of the agent that’s holding it back. [00:35:26] Rekha Thangellapalli: It’s more about giving the right context to the agent and having the right. Security kind of governance controls in place for the company to feel comfortable in putting these fully autonomous workflows into production. And that’s really the conversation we’re having is all right, what are the controls you need in place? [00:35:47] Rekha Thangellapalli: For you to release this to your business unit. Um, and what is the context that the agent is needed before we can comfortably let the agent make the decision on the user’s behalf? Um, James, I’d be interested to hear what you’re, what you’re seeing in the market [00:36:03] James Kang: plus one on all things context. I, I would even go so far as to say, um. [00:36:09] James Kang: H how many folks in the audience have heard of token maxing? Like this new term? [00:36:13] Rekha Thangellapalli: Yeah. Yeah. [00:36:14] James Kang: Um, I’ll, I’ll give a very specific example of, of Uber that went public. With the example of Claude, like they allowed all of their employees to use as many tokens as possible, and within the span of four months, they exhausted their full budget for the year, and so they had to pull back, and now there’s a cap on every employee. [00:36:33] James Kang: I think the number that’s circulating is $1,500 per month per employee, and so I think that is at least. In this multi-phase evolution of where we’re going to be and where we’re today, cost has become kind of the prohibitive force in terms of agentic AI at scale. Um, I think we are working on some very creative solutions in-house and Nvidia. [00:36:55] James Kang: Um. And we saw some really dynamic announcements this week when it comes to all things agent core, um, where we want to focus on very nimble ways for customers to be able to execute and go to market. And one extreme example of that is our investment within our open model strategy. So Nvidia, not only, again, providing GPUs, we actually offer our own op open models, which we call our Nitron models. [00:37:21] James Kang: And through our Nitron models, we are allowing customers to really develop and fine tune their own proprietary models in a cost effective manner. So right alongside the frontier models like OpenAI and Anthropic. It’s not a if then, it’s not an either or statement. It’s a, it’s a permutation, it’s an and So we’re giving you a cost effective alternative to not only bring your AgTech applications at scale by training on Nibo tron, which is open source, but then once you’ve kind of finished and fine tuned that specific training job to be able to. [00:37:53] James Kang: Go ahead and utilize your frontier models, whether it be OpenAI or Claude. And I know there’s other partners here that are providing those kind of different model capabilities. And so I think for us it’s, it’s a matter of choice. We know that this market is dynamic. It’s gonna be evolving over the next coming months as well as the next coming years. [00:38:10] James Kang: Uh, but we believe that we are positioned for a really unique dynamic expansion of AgTech use cases over the, at least the next three to six months. [00:38:20] Vince Menzione: Allison, for the partners in the room who are glazed over right now going, what do I, what do I do over the next 12 months? [00:38:26] Allison McFadden: Should I wake everybody up by saying, yeah, please. [00:38:27] Allison McFadden: Say go hurricanes. [00:38:28] Vince Menzione: Yes. [00:38:29] Allison McFadden: Is there anyone, anybody? Everyone’s like, boo. I get to leave the parade today to go home to parade. I live in Raleigh, so we’ve got our parade on Saturday. Nice. [00:38:39] Vince Menzione: Nice. [00:38:40] Allison McFadden: All right. Wake up. Um, all right. So for the $50 million partners in the room, um. $50 million is not small. You have something that works. [00:38:50] Allison McFadden: Right. This is great. What I would be thinking about is, you know, we’ve talked about focus before, but really doubling down on, you know, what is, what is your industry, what is your client like, ideal client that you serve. And build, um, almost that kind of community. You know, the, the clients we have move from firm to firm to firm. [00:39:17] Allison McFadden: And if you’ve done good work at one, you’re gonna follow ’em to the next. Um, so build that client demand in a specific place or specific client profile that is just like really knocking it out out of the park for you. Um. Scale with marketplace, right? So if you, I, I love some of the data that you were sharing in your talk earlier, um, because it’s like no overhead scaling mechanism. [00:39:45] Allison McFadden: I mean, it’s, it’s fantastic. Um, Accenture, other GSIs like us, we are investing in marketplace. So we’re investing in resources, um, to help us. Use marketplace more with our clients and we’re gonna capture, right, those storefronts. And if you’re present on marketplace, you’re gonna be able to catch, uh, yourself in that wheel. [00:40:09] Allison McFadden: So I think those are the, the kind of couple of things I would say is focus, focus, focus to drive that client demand and use scaling mechanisms like marketplace to really kind of, uh, accelerate. [00:40:24] Vince Menzione: Matt, anything to add there on the. [00:40:26] Vince Menzione: Well just, you know, Ja, James, you, I love the token maxing reference in Uber and it reminds me, you remember when cloud came out and everyone was like, oh, all these people are, are gonna use the cloud and costs are outta control and. [00:40:39] Vince Menzione: Um, a lot of people pulled back from the cloud and, and a lot of those companies no longer exist. And it’s similar with, with, uh, token maxing, like, oh, these agents are outta control. You have a choice. You can embrace them and figure it out and get governance and, and make your data available. Um, use the partner, central agent, move to agent to co-sell, or you can fade and die. [00:40:58] Vince Menzione: And, and that’s, that’s where we’re at. Uh, is, is the, the companies sitting here today embraced the cloud years ago and won. Uh, and and there’s a set of companies here today who are gonna embrace agents in the, for both buyers and sellers, and will win. And there are those who won’t and they won’t win. And so for me, it’s like we’re, we’re at a, we’re at a crossroads. [00:41:18] Vince Menzione: And, and if you’re gonna win, you gotta leap into that, you know? I love it. And, uh, and, and, and it’s, it means the cost of experimentation is so much lower now. Development and, and even business development or software development is, is agent enabled. And so you can take risks, you can experiment and, and you have to, it’s, it’s an existential moment. [00:41:37] Vince Menzione: Agreed. We’ve got a couple minutes left over for any questions. What do you think? Sure. Are there any here. I think there are a couple. Yeah, we’ve got, we’ve got a co-sell question I’m sure coming up here. [00:41:51] Audience Member: Um, I’m Cassandra, I’m the CEO of Partner Tap. And one of the questions I had was, I think, you know, the co-selling between the sellers is where things get. Really, really hard when you’re multi-partner. And so when I was listening, um, with, you know, the Accenture and Elastic together, you talked about how you had, you, you had to get these BD business development people. [00:42:22] Audience Member: Um, is this a new team that is over the client team? And how do these teams interact like with the elastic sellers? Are you doing a lot of coaching to the field and then with if AWS sellers are, are involved, like what is that whole picture? What does look like, [00:42:43] Allison McFadden: like [00:42:44] Audience Member: on the ground? I mean, that is the hardest part, I think, and that’s what we hear. [00:42:48] Allison McFadden: It’s so, it’s so, it’s so tough. Um, and I will, I’ll just say, so our business development leaders that we now have kind of. Expanded their capacity. They have always been, they have always been there. Um, but they have not been well resourced. They haven’t, they haven’t had very clear kind of job description. [00:43:12] Allison McFadden: I’m gonna say I, in the past they have been kind of focused on partner relationship. And so like more like an alliance manager and maybe working on some of the data. Right? So when I say I have nightmares about Lars, because we’re always trying to increase the LAR for Accenture and, and they were focused like in those detailed weeds of like trying to pass ACE and trying to call the PDM and all this stuff. [00:43:39] Allison McFadden: What we are doing is really pivoting them to be proper sales, business development focused on client outcomes and focused on. Technical skills to be able to describe what this solution is to the field. So, um, and because we need, I have many, many questions about, I gotta get agents to work with Eurogen co-sell so that that part somehow goes away. [00:44:05] Allison McFadden: So that’s a, that’s the thing we gotta solve still, but, um, so we’re pivoting them to be kind of driving. More of that co-sell enablement with the field, um, and taking that message to the field rather than being there, waiting for questions to come in from the field, waiting for like our field teams to discover, oh, I saw something that we’re doing with Elastic, like on a press release on LinkedIn. [00:44:30] Allison McFadden: Right. So we’re kind of trying to pivot them to be more proactive. [00:44:33] Vince Menzione: Very cool. [00:44:34] Rekha Thangellapalli: Yeah. And uh, Cassandra, that’s an excellent question because I think. Multi-party, you know, sort of tri-party offerings. The hardest part is operationalizing it at scale, right? Yeah. And so for this particular offering, we are basically having three routes to market. [00:44:51] Rekha Thangellapalli: So one is seeing how this offering fits into our existing elastic go to market. And so I am constantly enabling our field sellers to say, okay, within our three field sales place, here’s exactly where this fits in. Here are, you know, uh. Keywords that you hear in customer conversations where you bring up this offering and here’s a process of how it works. [00:45:14] Rekha Thangellapalli: Um, exactly At what sales stage do I bring in Accenture, how, you know, what are the roles and expectations? Right? So that’s on the elastic side. We’re doing the same thing on the Accenture side. So we’re doing a ton of training enablement and lunch and learns, and we’re also looking at how do we fit into. [00:45:31] Rekha Thangellapalli: Uh, Accenture’s AI transformation projects, we are the semantic layer, right, of their enterprise brain. And so it’s a whole different sales motion, um, and, you know, having the right assets, having the right process again to make sure that that goes smoothly. And then finally, we’re going directly to the customer. [00:45:49] Rekha Thangellapalli: So we are launching multiple external campaigns where, you know, if the customer raises their hand. We will, we will line up immediately. Right. Um, and so, [00:46:01] Allison McFadden: I mean, I can’t, I can’t, I can’t say how important that third leg of the stool is. ’cause the second part, she talked about getting into our catalog is the first thing. [00:46:09] Allison McFadden: ’cause my BU business development leaders have the catalog. Right. And that’s what they’re selling. So what Elastic has done has gotten into one of those offerings and then. If we have a customer that asks for it, that is the fastest way to alignment. That is like the number one thing that we respond to [00:46:26] Vince Menzione: customer at the center. [00:46:27] Vince Menzione: This is great. Well, I think we’re up to time. This was a great session. I want to thank you. This is what a great, what a great group. [00:46:34] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where [00:46:43] Vince Menzione: you listen, and head over to the ultimate partner.com. [00:46:47] Vince Menzione: For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything [00:47:09] I.

Agriculture's top headlines this week focus on the policy decisions, trade developments and market forces influencing producers as the growing season continues. Additional headlines include Corn Congress in Washington D.C., where growers are advocating for new demand and trade opportunities, along with China's latest soybean import figures and proposed EPA changes to diesel engine regulations. We also cover ag labor reform, water infrastructure legislation and the latest crop progress report. This week's interview is with Arlan Suderman, chief commodities economist at StoneX, who joins Delaney Howell at the NAFB Summer Showcase to discuss the latest developments in the grain markets. They break down the factors influencing recent price fluctuations, what has changed over the past several weeks, and what producers should keep an eye on as the growing season continues. Stay connected with us for daily agriculture content on Instagram, TikTok, Facebook, and YouTube, along with our weekly videos!

Hybrid rye continues to gain momentum across Western Canada as more growers look for crops that deliver strong yields, improve profitability, and provide greater resilience against weather extremes. In this Product Spotlight episode of The Impact Farming Show, Tracy sits down with Chad Yanchycki, Sales Manager, to discuss why hybrid rye has become one of the fastest-growing crop options on the Prairies. From the proven performance of SU Performer to the excitement surrounding the new SU Bebop variety, Chad shares practical insights to help growers make informed decisions for the upcoming season. In this episode, you'll learn: • What makes SU Performer one of the leading hybrid rye varieties on the Prairies. • Why hybrid rye continues to gain acres across Western Canada. • How hybrid rye can help manage production risk during drought, excess moisture, and other weather extremes. • Best practices for managing ergot, including the importance of variety selection and growing conditions. • An early look at SU Bebop and why growers are already talking about this exciting new hybrid rye variety. • Key considerations when evaluating hybrid rye for your cropping rotation. Whether you're already growing hybrid rye or considering it for the first time, this episode offers practical information to help maximize productivity and profitability. Thanks for tuning in, Tracy

A new UC Riverside system can map soil moisture tree by tree, so growers water only where and when it's needed.

This Week In Startups is made possible by: NetSuite https://NetSuite.ai/TWIST Squarespace https://squarespace.com/twist YSecurity https://YSecurity.io/TWIST Today's show: *America posted 400,000 farm jobs last year, and fewer than 1% got a single domestic applicant. Danny Bernstein of Reservoir believes it's time to start automating this backbreaking labor, like picking stone fruit in 110°F temperatures. So he built the world's first on-farm robotics incubator on 40 acres of California farmland. Here's why he argues that automating farms isn't just a new opportunity, it's a national security issue. PLUS Jason responded to Gal Shir's viral "AI beat me at design" tweet, got into a kerfuffle with Figma CEO Dylan Field, and wound up making a brand new J-Trade. AND we're talking about the Dept. of Education's new "do no harm" policy, the Brown University AI cheating chart that's blowing up social media, and Lon has fresh streaming recommendations in an all-new Off Duty. Guest: Danny Bernstein on X: https://x.com/bernsteind Reservoir Farms: https://reservoir.co/ Reservoir VC: https://reservoir.vc/ Relevant Links: Bonsai Robotics: https://bonsairobotics.ai/ Root AI acquired by AppHarvest: https://www.therobotreport.com/root-ai-acquired-by-appharvest-for-60m/ John Deere: https://www.deere.com/en-us/ Western Growers Association: https://www.wga.com/ Tanimura & Antle: https://www.taproduce.com/ Naturipe Berry Growers: https://www.naturipefarms.com/ Driscoll's: https://www.driscolls.com/ Taylor Farms: https://www.taylorfarms.com/ The Wonderful Company: https://www.wonderful.com/ Capital Factory: https://www.capitalfactory.com/ Gal Shir "quitting design" post: https://x.com/galshirart/status/2074854464729629060 Dylan Field response to Gal Shir: https://x.com/zoink/status/2075290218660298807 JCal response to Field and "J-Trade": https://x.com/Jason/status/2075481565115654305 Figma: https://www.figma.com/ Dept. of Education: "Do No Harm" policy announcement: https://www.ed.gov/about/news/press-release/us-department-of-education-issues-final-rule-hold-all-colleges-and-universities-accountable-low-earning-programs NPR coverage on Dept. of Education earnings test: https://www.npr.org/2026/06/30/nx-s1-5835631/turner-camhi-do-no-harm-college-loans Paul Graham "cheating chart" post: https://x.com/paulg/status/2075031014628311236 Off Duty Recommendations: "Lioness" on Paramount+: https://www.youtube.com/watch?v=jNRQ0PR4a8U "Mayor of Kingstown" on Paramount+: https://www.youtube.com/watch?v=VkQzvwxOp0s "Human Vapor" on Netflix: https://www.youtube.com/watch?v=7xe6dRKVAb8 "Sugar" on Apple TV+: https://www.youtube.com/watch?v=twvPGxuEOEA "Wind River" (now on Netflix): https://www.youtube.com/watch?v=CZgN0dpFoaE "Not Fade Away" by Peter Barton & Laurence Shames: https://www.amazon.com/Not-Fade-Away-Short-Lived/dp/1579546889 Timestamps: 0:00 Jason's ongoing World Tour 1:43 Danny Bernstein joins live from Reservoir Farms 3:38 What is "specialty crop agriculture" 5:15 Why strawberries are the "white whale" of AgTech 6:55 The labor crisis in farming 9:20 Why AgTech never scaled 9:51 NetSuite - For the first time, you can try NetSuite Next for free. If your revenues are at least in the seven figures, go to https://NetSuite.ai/TWIST 10:51 Inside Reservoir's business model 17:44 Agriculture as national security 20:09 Squarespace - Turn your idea into a beautiful website! Go to https://www.squarespace.com/twist for a free trial. When you're ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain. 22:15 Did AI beat a designer at design? 30:56 YSecurity - The on-demand security team for startups. Need enterprise-grade security without hiring a $400k CISO? YSecurity gives you 40+ expert engineers, matched to exactly what you need, by the hour, with your first six hours completely free. Go to https://YSecurity.io/TWIST 37:23 The "do no harm" college earnings test 43:27 Brown University students cheated on their midterms 52:22 Lon's streaming recommendations 59:46 Jason's new snake grabber   Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

Artificial intelligence is dominating conversations across every industry—but what does it actually mean for farmers?In this special episode, the tables are turned as Paul joins Sarah Nolet, founder of Tenacious Ventures and host of the AgTech So What podcast, to discuss his journey from first-generation dairy farmer to one of agriculture's leading voices on AI and farm data.Paul shares how he built Dream Winds Dairy from the ground up with little capital, why technology became his competitive advantage, and how artificial intelligence is changing the future of livestock production. The conversation also explores one of agriculture's biggest emerging questions: who should own farm data, and how can farmers ensure they benefit from the value AI creates?Whether you're just beginning to explore AI or already investing in new technologies, this episode offers practical advice on preparing your farm for the next generation of agriculture.Listen to the episode now!MEET THE PODCASTAgTech So What is the flagship podcast of Tenacious Ventures, an Australian venture capital firm focused on agrifood technology. Hosted by Sarah Nolet, the show explores the innovations, entrepreneurs, investors, and ideas shaping the future of agriculture.Rather than focusing solely on new technologies, AgTech So What digs into the bigger questions behind adoption—why some innovations succeed while others fail, how technology creates value for farmers, and what it takes to build a more resilient and profitable food system.Through conversations with founders, producers, researchers, investors, and industry leaders from around the world, the podcast has become one of the leading voices covering agtech and agricultural innovation.You can listen to AgTech So What on all major podcast platforms and learn more at https://tenacious.ventures/ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Tools can't drive growth if they're not put in the hands of the people responsible for change.

Tim and Tyler talk to Mackenzie Burnett, Founder and CEO of Ambrook, about rapidly scaling customers and deploying new strategies during a growth phase. — This episode is presented by Ambrook.

Shay Foulk of Ag View Solutions says making software free helped more farmers improve decision-making while creating greater demand for personal consulting.

Now that artificial intelligence has made software development more accessible, producers with industry expertise now have the power to turn ideas into software tools to solve their own problems.

In this special What's Working in Ag segment, the Farm4Profit team previews TechHub Live 2026, one of the leading agricultural technology events in North America. Joining the conversation is Grace from TechHub Live, who shares what attendees can expect when the event returns to the Iowa Events Center in Des Moines, Iowa, July 20–22. The discussion covers: Why TechHub Live continues to attract farmers, retailers, agronomists, technology providers, and ag innovators from across the country The unique combination of education, networking, live demonstrations, and technology showcases Opportunities for farmers to interact directly with ag technology companies and provide valuable feedback The growing role of precision agriculture, automation, data management, and emerging technologies in modern farming Keynote presentations from leaders representing Land O'Lakes, Amazon Web Services, and Purdue University Special programming, including the Executive Forum and Women in AgTech events Why relationship-building remains one of the biggest reasons attendees return year after year The Farm4Profit crew also shares their own experiences from previous TechHub Live events, including panel discussions, interviews with industry leaders, and opportunities to see the latest innovations before they hit the mainstream market. For farmers looking to stay ahead of emerging trends, evaluate new technology investments, and connect with some of the brightest minds in agriculture, TechHub Live provides a unique opportunity to see where the industry is headed and how technology can be turned into measurable results on the farm. Whether you're a producer, retailer, agronomist, ag technology enthusiast, or simply curious about the future of agriculture, this episode provides an inside look at why TechHub Live has become one of the industry's most valuable events. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of FP&A Unlocked, Paul Barnhurst sits down with Robert Blanding, an experienced finance and operations leader in the ag-tech sector. Robert shares insights on building high-performing FP&A teams, partnering effectively with accounting, developing financial acumen, and applying strategic finance to drive operational impact in global businesses.Robert Blanding is the Chief Financial Officer at Fall Creek, a global leader in the Ag-Tech sector. He brings extensive experience in finance and operations from 18 years at Intel and leadership roles across industrial manufacturing, technology, and ag-tech companies. Robert combines strategic financial leadership with a focus on innovation, long-term business growth, and developing high-performing teams.Expect to Learn:What great FP&A looks like and the importance of business acumenHow to develop strong partnerships between FP&A and accountingStrategies for building high-performing, empowered finance teamsNavigating systems, processes, and technology challenges in FP&AHere are a few relevant quotes from the episode:"It starts with being connected to the business, having strong acumen, and being consulted by stakeholders." – Robert Blanding"Investing in relationships outside of crisis is critical to getting support from accounting and operations." – Robert BlandingRobert shares practical insights for FP&A professionals and aspiring CFOs, emphasizing the importance of business acumen, strong partnerships with accounting, creative problem-solving, and developing high-performing teams.Follow Robert:LinkedIn: https://www.linkedin.com/in/rfb19/Company Website: https://www.fallcreeknursery.com/Earn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today's Episode[00:00] – Trailer[03:55] – Defining Great FP&A[07:39] – Career Path & First CFO Role[17:49] – Fall Creek & Ag-Tech Overview[21:18] – Importance of FP&A & Accounting Partnership[32:23] – Creative Problem Solving & Process Improvement[38:59] – Challenges in Building High-Performing Teams[45:32] – Advice for Aspiring CFOs[49:11] – Top Technical Skill for FP&A Professionals[52:50] – Personal Interests & Basketball[56:12] – How to Connect with Robert

AgTech Week in underway in the Fargo area. The top ag officials from the Dakotas and Minnesota acknowledged the challenges facing agriculture at the Midwest Ag Summit - which took place Tuesday morning in the Butler Building at the Red River Valley Fairgrounds. See omnystudio.com/listener for privacy information.

This week's Open Mic guest is Dr. Scott Hutchins, Undersecretary for Research, Education and Economics at the U.S. Department of Agriculture. Hutchins says the USDA's Proving Grounds for Network for AgTech will help farmers adopt technologies to improve production and boost efficiency.  Hutchins says the USDA restructuring will streamline operations, strengthen leadership accountability and position resources closer to the ag communities USDA serves. 

Tim and Tyler discuss some signs that we may finally be at the bottom of the agtech cycle. Plus, we talk about Shane Thomas' principles for the modern agribusiness professional. — This episode is presented by Ambrook. — Links Principles for the Modern Agribusiness Professional Herbet Diess Electric Tractors

Tim and Tyler have Danny Berstein back on the pod to talk about the latest with Reservoir. — This episode is presented by Ambrook. — Links Reservoir - https://reservoir.co