Podcasts about marketing technology

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …

Text us your thoughts on the episode or the show!The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential. Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Ever wondered what tech tools could actually make your life easier as a travel advisor in 2025? I'm sharing some snippets from this year's Travel Tech Audio Summit featuring seven incredible technologies! From marketing platforms that do the heavy lifting to CRMs that just make sense, virtual reality site inspections, and AI booking tools that capture revenue you might be missing. These tech tools are perfect for keeping your momentum going while creating amazing experiences for your clients.Special thank you to our Summit Featured Speakers:Nikita France, Founder at Travel Agent CollectiveTim Evans and Krystal Aziz, CEO and VP of Operations at TrazelAkiva Reich, Co-Founder and CEO at Feeel VRArman Bimatov, Co-Founder and CEO at TravelWitsBenoit Cerceau, CEO at OnSpot Travel SolutionsAndrew C. Fowers, CEO & Co-Founder at Shaka GuideReid Williams, Founder at CruisenQuestions this episode answers:How can travel advisors use AI booking platforms to increase revenue? What technology tools help travel advisors stand out from competitors in 2025? How can travel advisors leverage technology to scale their business? How are travel tech tools changing the travel advisor business model?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital advertising platforms, the rise of e-commerce, programmatic advertising, the associated big data and now artificial intelligence are all providing challenges and opportunities to marketers in an increasingly complex world. We discuss how can marketers and their agencies navigate this complexity and what are the emerging practices we see to address the increasing demands and expectations being placed on marketers. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Text us your thoughts on the episode or the show!Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it's not just about tactics or tools—it's about speed, trust, and team unity.Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.

Text us your thoughts on the episode or the show!Feeling swamped by marketing operations busy work?AI-powered automation can help you reclaim your time — but knowing what's real versus hype isn't easy.In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Oops I did it again!  I don't mean to have such lengthy episodes, but here we are again :)I'm sharing many of my favorite tech tools that cam help market your travel business. Technology helps you save time, stay organized, automate processes, and make informed decisions based on data - all while giving you a competitive advantage in today's digital world. I'll walk you through essential tools for gaining visibility (like Google Business Profile and Calendly), connecting with clients (through email platforms like MailerLite and social media schedulers), and converting prospects into paying customers. Whether you're just starting out or looking to streamline your existing systems, these affordable tech solutions will help you work smarter, not harder.Questions this episode answers:What technology tools are essential for travel business marketing?Which email marketing platforms work best for travel businesses?What free and paid marketing technology solutions are available for travel entrepreneurs?How do CRM systems benefit travel agencies and independent advisors?Which social media tools help travel businesses increase their visibility online?What technology can improve client relationships and booking conversions for travel advisors?Which scheduling tools are most effective for travel business consultations?---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome two fantastic guests: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Jon Harding, SVP and Global CIO at Conair. They're here to share insights from a recent report they released in partnership with MikMak—a practical guide to managing technology change across the business, specifically how to leverage IT teams to accomplish transformational growth. Tune in to find out more!  

Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed decision-making.Self-service tools enhance buyer experience.Understanding buyer preferences is key.Information accessibility is essential.Market insights drive product development.Supporting buyers fosters trust and loyalty.The trend of self-research is growing.Chapters00:00Introduction to E-commerce and Consultancy19:37Challenges in the RFI Process22:38Navigating Buzzwords in Marketing Technology25:39The Role of AI in Buyer Research28:44Educating Buyers on Vendor Selection31:21Future of Blurbs.ai and Trade Shows

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it's a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn't be a Little Talks episode without mentioning AI. From automating repetitive tasks to predicting customer behavior, it's a powerful tool—but only if it's tailored to your needs.See how your team can adapt and thrive!–Sam, Roop, Brandon & ClaudiaTell us what you think!

Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What's up everyone, today we have the pleasure of sitting down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Summary: Marketing operations power organizational change through deep system understanding. Danielle reveals how strategic operators transform corporate landscapes by mapping intricate human networks, turning complex bureaucracies into adaptive innovation platforms. Her approach reconstructs marketing from a tactical function into a critical strategic driver, where understanding organizational dynamics becomes the primary method of creating meaningful business transformation.About DanielleDanielle started her career at a big ad agency in NYC before trying marketing at all sorts of different places like b2b media, financial education and brand reputation intelligenceShe spent time as a Senior consultant at a boutique agency and also freelanced as a Marketo specialistShe became Director of Marketing Ops at one of the top cancer hospitals in the US and later VP of Marketing Ops at CIT Bank where she led a big MAP transformationToday Danielle is Director of Martech and Operations at Goodwin (a global law firm), where she manages of team of 16 that includes web, CRM, Ops, Email and Solution ArchitectHow to Defeat Enterprise Inertia with Tactical Marketing Ops StrategiesMarketing ops in enterprise moves like molasses compared to SaaS startups—and Danielle has the battle scars to prove it. After years in consulting, she deliberately jumped into the enterprise arena, not despite its notorious sluggishness but because of the massive internal transformation potential. "The reason I pivoted into large enterprise was because it's an opportunity to sell innovation internally, but also get paid," she explains with refreshing candor.You face a completely different animal when implementing martech in a 4,000+ employee organization. Your job morphs into part-marketer, part-internal lobbyist:Finding the hungry change-makers scattered across departmentsBuilding coalitions with colleagues who crave efficiency Selling the vision repeatedly to overcome institutional inertiaImplementing solutions that feel revolutionary in environments resistant to changeThe satisfaction comes from moving mountains that seemed immovable. Tech startups already expect and fund scaling technologies—the path glows with green lights. Enterprise paths bristle with red tape and "we've always done it this way" roadblocks.Danielle's enterprise journey reads like a marketing ops fairytale gone rogue. "My three enterprises was like Goldilocks," she laughs. Memorial Sloan Kettering, despite its prestigious reputation, crawled at a pace that drove her to distraction. "It took us six months to put a preference center up. This is way too slow." The bed was too soft. CIT offered more speed but lacked investment for sustained growth. The bed was too hard.Then came Goodwin, where the legal industry's appetite for evolution aligned with her expertise. Fresh leadership—a new COO and chairman committed to "running business with data and intelligence"—created fertile ground for her marketing ops vision. This bed was just right. The transformation feels electric precisely because legal firms typically move at glacial speeds.You'll recognize the right enterprise fit when leadership actively hungers for data-driven decisions rather than merely talking about them. Words matter less than resource allocation and willingness to disrupt comfortable patterns.Key takeaway: Map internal influence networks, document wins with leadership-valued metrics, and secure early budget control. Build a six-month roadmap of small victories that advance your larger vision without triggering organizational resistance. Treat internal stakeholders as customers by selling efficiency improvements as competitive advantages.Why Enterprise Martech Can Be as Fun as Tech StartupsEnterprise martech gets a bad rap for being outdated and slow. "Legacy enterprise tools-ish," as the skeptics call platforms like Microsoft Dynamics and Marketo. But this surface-level dismissal misses what actually happens inside regulated industries. Danielle dismantles this misconception with the calm precision of someone who's lived both worlds. "Being in a healthcare organization, being at a bank, do you really want to put your data out there for anyone to grab?" It's a practical question that trendy martech vendors conveniently sidestep.> "The banks and even some financial institution clients have had data lakes and orchestration systems in place for over two decades. This is old hat for them and just new for the tech world."Regulated industries pioneered data intelligence while today's "innovative" startups were still in diapers. "The banks and even some financial institution clients have had data lakes and orchestration systems in place for over two decades," Danielle points out with a hint of amusement. "This is old hat for them and just new for the tech world." The irony stings: what passes for cutting-edge today has been standard operating procedure in banking since before most SaaS companies existed. These industries understood customer behavior, engagement patterns, and product usage long before "customer journey orchestration" became a conference buzzword.The real enterprise challenge isn't technological capability—it's processing time. When vendor onboarding takes nine months and you need a solution in six, you return to established platforms with comprehensive portfolios. Danielle's experience with an event scanner technology purchase illustrates this perfectly: "We started the process in 2019 and ended it in mid-2020. It took us almost a year to process that." During that implementation period, the vendor was acquired by another company! You face two options:Wait patiently through lengthy security reviews for innovative toolsExpand usage of already-approved enterprise platformsAccept that this gatekeeping prevents wasteful impulse purchasesAcknowledge that crucial tools still eventually make it throughMicrosoft Dynamics gets unfairly maligned in this "latest and greatest" obsession. Danielle's first experience with the platform revealed unexpected advantages: "Working with an organization that still programs and builds from their own code is pretty awesome." With native integrations, consistent data across systems, and direct connections to BI reporting through Fabric, Dynamics eliminates the integration headaches that consume marketing operations teams. No more asking, "Why is this in Salesforce but not in Marketo?" The data lives in one cohesive environment.Key takeaway: Master enterprise martech by: (1) Ruthlessly audit system integration points, recognizing each connection as a data vulnerability and maintenance challenge. (2) Distinguish between product limitations and implementation failures by testing workflows across deployments. (3) Create a security-first evaluation matrix scoring tools on compliance, data isolation, and authentication before considering features. Transform security constraints into competitive advantages that protect data and career.Building Martech Stacks That Solve Actual Business ProblemsEnterprise martech builds differently—forget your perfect-world stack exercises. While workshop participants happily connect hypothetical Salesforce instances to Outreach in frictionless diagrams, real enterprise teams face vendor mandates and security roadblocks that crush agility. "You can't really just connect to this," as the stark reality goes. Danielle brings refreshing clarity to this enterprise constraint, flipping perceived limitations into p...

Text us your thoughts on the episode or the show!The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers rejecting your applications before human eyes ever see them. The solution isn't just tweaking your resume—it's understanding the psychology of hiring managers and the hidden mechanics of job platforms like LinkedIn. Ryan shares the exact strategy for optimizing your resume for ATS using JobScan.co, how to craft personalized connection messages that bypass premium LinkedIn requirements, and the precise phrase to use in interviews to discover a position's true salary range before revealing your expectations.Ready to transform your job search? Whether you're currently looking or preparing for future opportunities in marketing operations, these battle-tested techniques will give you a significant advantage in a competitive market. Connect with Ryan at UpfrontOps.com to learn more and access templates that have helped professionals secure immediate salary increases and land roles they love.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!?Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to learn about it! Kel shares insights on the platform's extensive functionalities, including CRM, email marketing, calendaring, and even cryptocurrency payments. He addresses common concerns about security and data management, and offers practical advice for transitioning to an all-in-one system.Kelvin Holliday is the Founder and CEO of the Transformational Group of companies, they are creators of time and freedom by sharing our Thinking to develop yours, Technology selection that's easy and cost-effective, and building remote Teams (Some call VA teams) by providing Internationally Recognised "Transformational Leadership" systems. Having been recognised in the top 10 professionals for leadership and Team systems internationally by Fox, ABS NBC and CBS, and as a 3 times #1 best selling author, he is passionate and motivated to share these experiences and systems with you. Connect with Kevlin on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Text us your thoughts on the episode or the show!Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done."Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies.Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact.In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents, we explore how the fundamentals of video marketing have transformed. Christian, who creates content for high-end audio brands like Focal, Naim, and Bang & Olufsen, and David, who manages production for everything from performance marketing to major brand campaigns, share their perspectives on what makes modern video content effective.The most surprising revelation? Today's successful video producers think of themselves primarily as marketers rather than filmmakers. Both guests describe at length how understanding marketing strategy, target audiences, and desired outcomes has become essential to their work. As David puts it, "Your marketing budget is your video budget" – highlighting how completely these disciplines have merged. Christian adds that while technical aspects matter, ultimately "the product doesn't matter – it must be good, but anything besides that is only emotion."Whether you're a marketing professional collaborating with video teams or simply curious about how modern video content comes together, this episode offers valuable insights into the evolving relationship between storytelling, marketing strategy, and technical production. Listen now to discover why emotion trumps features and how your marketing content can benefit from a filmmaker's perspective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!Connect with Kanwal Ibrahim on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships.Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level.RSVP for Anna's upcoming webinar series hereFind Anna on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie highlights the profound effect energy levels can have on decision-making and team dynamics.Shift your focus away from immediate satisfaction toward long-term achievements. Through engaging discussions, we explore the growth mindset, resilience, and courage required to tackle tasks that demand energy without quick rewards. Our conversation delves into the cultural penchant for instant gratification and offers strategies to maintain focus on long-term objectives. Learn how the RPM framework—result, purpose, and massive action—can guide you toward patience and steady advancement, ensuring your energy is well-invested for future gains.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to turn complex data into clear, actionable strategies and enhanced performance. Kobi provides an insider's view into current challenges and solutions, highlighting the need for accessible tools that revolutionize decision-making processes.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach.As organizations expand, the transition from a generalist to a specialist model becomes crucial. Explore strategies for creating specialized teams to manage different stages of the sales funnel efficiently while avoiding potential pitfalls like inefficiencies and misalignment. Deirdre emphasizes the importance of clear communication and strategy alignment to maintain seamless operations and sustainable growth. Regular performance reviews become your best ally in deciding which strategies to pursue or discard, enhancing overall efficiency.The episode takes a transformative turn as we discuss the role of AI in modern marketing. AI tools like ChatGPT and MarkovMLcom are changing the game, automating repetitive tasks and enabling marketers to focus on strategic and creative endeavors. Discover how balancing AI capabilities with human intelligence can unlock new levels of innovation and productivity. With AI handling mundane tasks, marketers can shift from mass messaging to creating personalized, impactful campaigns. Join us in exploring these exciting possibilities and transform your marketing operations for the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

This is Derek Miller of the Salt Lake Chamber with your Utah Business Report. Mobly, Inc., a rising innovator in event marketing technology, has closed a $4.3 million dollar seed funding round, co-led by Jump Capital and Eniac Ventures, with contributions from Peterson Ventures and other notable investors. This funding will accelerate Mobly's mission to revolutionize event marketing by enabling smarter lead capture, data-driven engagement, and streamlined workflows. Mobly's platform transforms the industry by reducing the average “Speed to Lead” from 11 days to minutes, empowering marketing and sales teams to efficiently manage event-driven campaigns. The company plans to enhance its platform with new features, integrations, and partnerships to expand its reach. To learn more, visit the Mobly website. The Salt Lake Chamber. We Stand as the Voice of Business. Originally aired: 2/7/25

Text us your thoughts on the episode or the show!What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions.Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with external clients but also within internal teams. Her insights into customer journeys and motivations are must-hear lessons for anyone navigating the complex realm of marketing operations.In our discussion, you'll discover the power of continuous learning and humility in professional growth. Jannelle opens up about embracing new challenges and overcoming the fear of not knowing everything, striking a perfect balance between confidence and humility. We explore the importance of creating nurturing environments where newcomers can freely ask questions, seek guidance, and grow without unnecessary struggles. This approach not only fosters personal growth but also strengthens the marketing operations community by encouraging collaboration and shared experiences.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for creativity, and crafting more personalized marketing experiences that cut through the noise. Discover how AI empowers marketers to concentrate on what truly matters: interpreting data to make informed decisions and fostering innovation in their campaigns.Imagine a world where entire marketing campaigns are nearly complete with AI-driven insights, needing only the human touch to refine and finalize. That's the future we discuss, exploring AI's role in generating dynamic hypotheses for campaigns, moving beyond basic multivariant tests, and ensuring brand alignment through finely-tuned models. We delve into the crucial topics of intellectual property and data security, explaining how AI can enhance content creation while safeguarding brands' unique voices. Through our conversation, we paint a vision of a more efficient and effective marketing process, driven by AI yet validated by human expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.• Investigation of storytelling as a powerful marketing tool • Discussion on personalizing marketing messages • Examination of the transition from B2C to B2B marketing • Insights on data challenges within marketing operations • Importance of team collaboration in marketing execution • Role of emotional intelligence for marketers • Strategies for implementing change within organizationsLink to the book Team Habits: How Small Actions Lead to Extraordinary Results hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and strategic thinking. With Yomi's insights, we discuss the rise of the "evolved marketer"—those who harness AI not just for productivity but as a catalyst for personal and professional growth.Picture your brain as a network of highways and dirt roads, where AI serves as the tool to pave new paths and break free from mental ruts. Together, we unpack how automation can free us from mundane processes, allowing marketers to focus on discovering innovative strategies and channels. This shift in mindset opens doors to expanded neuroplasticity and creativity, ultimately reshaping our approach to marketing and beyond. It's about harnessing technology to not just change how we work, but how we think.In the realm of team dynamics, we venture into the nuanced world of productivity and stress measurement with AI solutions. Yomi and I reflect on the initial hesitance teams may face when integrating new tools and the potential for AI to alleviate stress through predictive action recommendations. By streamlining tasks and aligning individual efforts with team goals, AI can transform workforce strategies into cohesive and effective operations. As we conclude, Yomi and I express our gratitude to our listeners, inviting you to contribute your thoughts and ideas for future episodes. Let's continue pushing the boundaries of innovation together.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion around pivotal career moments in marketing • Exploration of B2C emotional marketing vs. B2B rational marketing • Insights on campaign management and cross-team collaboration • Importance of technology and AI in marketing operations • Commonalities from the 2024 State of the MoPro report • Advocating for curiosity and knowledge-sharing across sectors Link to Adam Grant's podcast episode can be found here.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted moments, all while exploring the evolving intersection of marketing and technology. As we reminisce about our beginnings and the quirky anecdotes that have shaped our identity, we extend gratitude to our listeners and guests who have been part of this wild ride.Join us as we celebrate milestone episodes like "WTF is Marketing Operations" with Amy Goldfine and explore the profound impact our content has had on listeners' careers. The heartfelt stories of transformations and professional growth fuel our passion, even when analytics remain elusive. Encouraging personal and professional goal-setting, we look forward to new challenges and fresh insights in the year ahead. We also delve into the shifting trends in education, particularly the surprising decline in computer science applications, and how AI perceptions may be reshaping career paths in tech.The future of OpsCast promises exciting shifts as we aim to bring more B2C perspectives into our discussions, delve into personal narratives, and forge deeper community connections. Inspired by personal stories like those shared by Kyle Lacey, we're eager to explore the human side of professional journeys and offer spaces for shared interests beyond work. With an eye on both professional development and personal growth, we invite you to share your experiences, feedback, and ideas as we continue to evolve and expand our content. Here's to another year of unscripted moments, valuable insights, and meaningful conversations!Link to Building Effective Agents can be found here Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools that make data integration and visualization more accessible, and how advancements like APIs are simplifying the user experience. As Janet shares her insights, you'll learn about innovative ways to streamline the BI process, overcoming challenges with evolving computing power and intuitive system design.We also dive deep into the critical role data snapshots play in strategic decision-making. Mere numbers can be deceiving without the proper context, and Janet explains why understanding the "why" behind KPIs is essential. With tools like Scoop, tapping into real-time data drilling becomes feasible, allowing businesses to navigate the ever-changing go-to-market landscape with flexibility and precision. It's not just about hitting targets; it's about understanding the questions behind those metrics and effectively managing the shifting data that influences everyday operations.Finally, we tackle the complexities of marketing attribution and the art of analytics storytelling. Janet guides us through the intricate world of demonstrating financial impacts in B2B marketing, where traditional tracking systems fall short. The conversation underscores the importance of aligning marketing strategies with broader business objectives and the power of storytelling in making data-driven insights resonate with stakeholders. By blending numbers with narrative, businesses can foster stronger credibility and trust, ultimately achieving a more cohesive path toward success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn't just a machine; it was a symbol of progress. Over the years, I've seen firsthand how technology can transform the way we work—if we're willing to embrace it.In this episode of the B2B Marketing Excellence Podcast, I talk about why companies need to evolve with new technology, especially as we head into 2025. Change can feel overwhelming, but it also opens doors to incredible opportunities.Today, I'll walk you through three simple, actionable steps to start using AI in your marketing—without feeling like you're drowning in jargon or complexity:Set Measurable Goals and Get to Know Your Audience BetterI'll show you how AI can help you uncover what your audience truly cares about and create strategies that connect with them on a deeper level.Work Smarter with AI-Powered Team ToolsImagine freeing up hours of your team's time by automating repetitive tasks so they can focus on the creative, human side of marketing.Create Personalized Content That Builds TrustAI isn't just about data—it's about using that data to deliver content that solves problems, speaks to your audience, and builds real relationships.This episode is packed with relatable examples, practical tips, and encouragement to help you and your team embrace AI as a tool—not a threat. Let's face it, the world of marketing is evolving, and we need to evolve with it. Timestamps:00:00 My Mom and the Olivetti: A Look Back at Technology01:53 Why Companies Can't Afford to Ignore AI03:03 Three Steps to Get Started with AI05:18 Step 1: Set Goals and Know Your Audience10:13 Step 2: Align Your Team with AI Tools13:06 Step 3: Deliver Tailored Content That Resonates16:17 Wrap-Up and Words of Encouragement Subscribe and Share:

Text us your thoughts on the episode or the show!Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His intriguing journey from politics to tech underscores the unexpected paths our careers can take, offering lessons in flexibility and growth.Explore the art of managing experimentation in product development as we dissect Boomerang's 2024 initiative using a modified RICE framework. With guidance from Boomerang's CEO, we shine a light on the meticulous process of refining a long list of potential experiments into actionable strategies, focusing on reach, impact, effort, and reversibility. Discover the power of minimizing bias through structured frameworks and how iterative testing can enhance user engagement, all while keeping the experiment list fresh with new ideas and insights.Finally, we dive into the world of marketing operations, discussing the critical role of specific metrics and the challenges of replicating results across different platforms like Gmail and Outlook. Learn about the surprising effectiveness of quick tests on seemingly minor details, and how unconventional strategies, like intentional misspellings in ads, can capture attention. We also highlight the importance of fostering a culture of experimentation that enhances collaboration, especially in remote work settings, where communication and team relationships thrive through continuous learning and adaptation.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it's all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes. But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success.Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for revenue operations professionals.Uncover the true nature of Revenue Operations (RevOps) as we redefine a concept often confused with Sales Ops. This episode highlights how RevOps unites marketing, sales, and customer success operations to create scalable business outcomes. Sean and Laura provide insights from their book on how RevOps professionals can enhance specialization and clarity within teams. They reveal strategies for planning, execution, and deriving insights that are essential for marketing and sales ops professionals to contribute effectively to their organizations.Explore the evolving landscape of operations roles and the mindset required to excel. Sean and Laura delve into the importance of creating more value than one's salary and the role of leadership in recognizing the unique contributions of operations professionals. Discover practical strategies for skill development and cross-functional collaboration, with tips on avoiding a victim mentality and embracing proactive learning. Connect with Sean and Laura on LinkedIn for further engagement and insights into the dynamic world of Revenue Operations.As mentioned in the episode: - the color coding exercise can be found here- Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!  Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Adaptability and quality are critical online. Designers need graphics that maintain clarity on any screen size and load seamlessly across devices and platforms. Scalable Vector Graphics (SVGs) meet this demand perfectly, offering dynamic resizing, lightweight code, and native support in all modern browsers. As businesses and creatives increasingly focus on responsiveness, SVGs have become the …

Text us your thoughts on the episode or the show!Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only addresses functionality but also supports well-being, offering practical advice for those adjusting to new living and working conditions.In an emotionally charged conversation, we embrace the power of vulnerability in the workplace. Through personal stories of grief and resilience, we uncover how such experiences can reshape professional interactions and lead to more empathetic and cohesive teams. By fostering an environment where employees feel comfortable sharing personal challenges, we reveal the potential for workplaces that prioritize emotional intelligence and compassion. This dialogue challenges the traditional view of professionalism, urging leaders to balance strategic thinking with genuine care for their team members.Our discussion further ventures into the intricate dynamics of team roles, from the strategic "rocket builders" to the emotionally attuned "nurturers." With insights from tools like StrengthsFinder and Myers-Briggs, we highlight the importance of understanding diverse personalities and working styles to create inclusive and value-driven environments. As we navigate the complexities of neurodiversity and leadership, we emphasize the significance of empathy, accountability, and embracing diverse perspectives to foster innovation without overlooking well-being. By incorporating elements of psychology into leadership training, we inspire a shift towards a more holistic approach to management that values both human connection and business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforce products. Her story is a testament to the serendipitous paths that can lead to a fulfilling career in marketing operations.Explore the dynamic world where marketing ops professionals seamlessly transition into product management roles. We delve into how foundational skills like problem-solving and technology integration are crucial in bridging diverse teams and functions. Hannah sheds light on the hybrid role professionals often play, balancing technical know-how with functional strategies to connect go-to-market plans with technology infrastructure effectively. Discover the importance of adapting to change and harnessing team strengths to drive business success.Gain valuable insights into how resources like Salesforce's Trailhead and professional communities can propel career growth. Hannah discusses the significance of a holistic understanding of the sales cycle and the power of lifecycle analytics in revenue operations roles. The episode also highlights the benefits of agile methodologies and the enriching experience of engaging with communities like marketing ops groups. Whether you're looking to excel in RevOps or seeking inspiration for your professional journey, this episode offers a blend of personal narratives and practical advice to help you thrive.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing video content production. From catering to Nickelodeon's diverse global audience on 53 YouTube channels to overcoming the challenge of creating high-volume content with limited resources, John shares strategies that resonate with both legacy media companies and B2B enterprises.Explore the transformative power of AI technology in redefining the role of modern producers. Learn about the innovative tools John's team has crafted to streamline video editing, from keyword searches in caption files to vector cell search capabilities. These advancements not only shave off substantial time—sometimes entire days—from production timelines but also liberate creative minds to explore new formats like vertical videos. This evolution in creative operations underscores the growing intersection of traditional artistry with data and technology, encouraging a fusion of skills that align with interdisciplinary educational trends.Ponder the future of content creation and the delicate balance between creativity and structured processes within creative teams. John emphasizes the need for project management systems, like Airtable, to harmonize workflows and communications across various departments. He highlights the importance of hiring adaptable individuals eager to learn, especially in a landscape where foundational knowledge of AI and data is crucial. As we discuss best practices for change management and the adoption of new AI tools, John's insights offer valuable guidance for fostering innovation while embracing the joys and challenges of parenthood. Connect with us on LinkedIn to stay updated on future discussions and industry events.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscious digital landscape. Discover the game-changing shift from traditional tracking to server-to-server connections and the ways ID resolution can sharpen your performance marketing strategies.Explore the burgeoning field of first-party data operations (1PDOPS) as we discuss the role of ID resolution in creating a cohesive identity across multiple platforms. Vishnu shares his expertise on unifying disparate system IDs to enhance lead quality and marketing performance. Learn how the synergy between CRM data and marketing operations can empower platforms like Google, Facebook, and LinkedIn to generate high-quality leads. This episode is a treasure trove of knowledge for marketing professionals eager to optimize campaigns and reduce costs while navigating the challenges of privacy regulations.Elevate your networking game by tuning into our conversation with Vishnu about the power of LinkedIn for knowledge sharing. He shares invaluable tips on using the platform to connect with industry leaders and exchange insights. This episode promises to be a rich resource for anyone looking to harness the power of data in digital marketing. Join us and become part of a community that values learning, growth, and collaboration.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Takeaways Direct mail remains a viable marketing resource. Understanding visitor behavior is crucial for effective marketing. Response attribution helps validate marketing ROI. Audience targeting is essential for successful campaigns. Creative strategies should be informed by data insights. Compliance in marketing data is increasingly important. B2B and B2C marketing strategies can leverage similar data. Technology is reshaping consumer behavior and marketing practices. Effective marketing requires a mix of traditional and digital strategies. Marketers must continuously adapt to changing consumer preferences. 00:00 Introduction to Jim Harenchar and Response Marketing Group 06:07 Data-Driven Marketing: Understanding Visitor Behavior 11:55 The Importance of Audience Targeting in Marketing 18:07 Navigating Compliance in Marketing Data 24:08 The Future of Marketing: Technology and Consumer Behavior 30:03 Conclusion and Resources for Marketers GUEST INFO: Guest Site: rmg-usa.com/thesalespodcast/  Guest LinkedIn: https://www.linkedin.com/in/jharenchar/ Guest YouTube: https://www.youtube.com/@responsemarketinggroup2218/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Episode Notes:Guest: Austin LaRoche, CEO of ATAK InteractiveTopics Discussed:Austin's entrepreneurial journey, from nonprofit work to building a full-service agency.The M2S (Marketing to Sales) Framework and its role in revenue growth.The importance of RevOps in aligning sales, marketing, and customer success teams.Challenges and lessons in pursuing acquisitions and exponential growth.The significance of embracing failure, accountability, and building a strong company culture.Connect with Austin:Website: atakinteractive.comLinkedIn: Austin LaRochePodcast: Scaling Through StructureKey Questions(00:55) Can you share your journey me about how you got to where you are?(03:05) So today, who would you say is your ideal client?(04:01) No specific niche or anything that you work with?(04:57) Is there a common mistake or a misconception that new clients have when you take them on?(05:53) What are some big goals that you guys have in the next year or two?(06:30) Are you sticking to just the US or one location like that, like a geographical area like that, or are you open to anywhere?(07:40) How would acquiring other businesses, how would that affect your business?(08:30) What do you feel is your number one roadblock from stopping you from getting there?(09:45) Your team, are they local to you, or do you have team members globally?(10:33) What is working for you guys right now to attract new business?(11:39) Do you use any other social media channels as well?(14:38) You do something with RevOps technology, right? Do you want to explain a little bit about that?(16:19) What's the best advice that you have ever received?(17:59) What's the best advice advice that you have ever given?(21:39) Is there anything that you wanted to talk about with marketing frameworks or anything like that?(23:07) Is there anything that you wanted to touch on that we haven't talked about yet?(24:42) Where can we go to find out more about you and what you do?(25:10) What is your podcast called?Austin LaRochewww.atakinteractive.comhttps://www.linkedin.com/in/austinlaroche/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting