Content Marketing Tips and Tricks | The DisContent Show

The Coronavirus pandemic has changed the world. In many cases, our businesses and services have had to change with the times. However, are your clients and customers aware of those changes? In many cases the easiest changes to your websites and social media platforms are the most overlooked: and it could be costing you money. […] The post It’s time to rewind and get back to business! appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Has stress got you down? Joe covers some ways you can help reduce your stress levels and feel more energetic to complete tasks and improve your well-being. Read more about the article which inspired this episode at: https://www.skillsyouneed.com/ps/stress-tips.html Subscribe and listen on these podcast platforms Apple Podcasts/iTunes – https://itunes.apple.com/us/podcast/the-discontent-show-content-marketing-tips-and-tricks/id1402816839 YouTube – https://www.youtube.com/channel/UCVyXq4LlRMl9Ywg_N0m3JMw Google Podasts/Google Play Music […] The post 10 simple tips to help manage and reduce your stress levels appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Whether you’re idle with extra free time or busy as an essential business or worker during these trying times, the COVID-19 pandemic has given us all an opportunity to kickstart various areas of your content marketing which are lacking or that you’ve never attempted before. Joe shares his five pillars of content marketing and how […] The post Using the coronavirus pandemic to improve your content marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Are you starting to feel the stress of self-isolation during this coronavirus quarantine? Or have you always felt overextended, exhausted or simply worn out with your workload? In this episode, Joe offers some suggestions on how you can defeat burnout on multiple levels and stay focused on your tasks at hand. The good news? Burnout […] The post How to tackle burnout in these uncertain times appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

In these uncertain times, we find ourselves having to adapt to our ever-changing world. Joe covers some of the bases you need to make sure you cover in order to best inform your audience on what you’re doing during these changes and to make sure you’re not missing out on opportunities to remain in touch […] The post Spring cleaning your content due to the Coronavirus pandemic appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

With our world changing rapidly due to the spread of the coronavirus (otherwise known as COVID-19) marketing is shifting in ways we have never experienced before. More than ever, the right attitude and the right message is necessary in these uncertain times. Joe shares a number of his recommendations on how businesses and brands should […] The post Responsible content marketing during the COVID-19 crisis appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

In today’s day and age, your online presence may be the only way that a potential customer or client can perceive you. If they get the wrong impression, it could make all of the difference between a sale and not. Joe covers some ways to help shape your online presence in order to help create […] The post If you’re not careful, your online perception can become reality appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Joe invites a very special guest to this episode of the DisContent Show: Kelly Glover, CEO of the Talent Squad! From Hollywood intern to entertainment reporter, talent agent, and radio host, Kelly has experienced it all. Having started podcasting in 2007, she now operates a boutique agency focused on helping book podcast tours for entrepreneurs. […] The post How to become a podcast guest with Kelly Glover, CEO of the Talent Squad appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Joe invites two very special guests to this episode of the DisContent Show: Tash and Viv from Ace The Gram! Tash and Viv share tips on how to leverage Instagram for your personal brand or business, including how to build an audience and generate leads. The ladies from New Zealand also share some of their […] The post Instagram tips with specialists Tash and Viv from Ace The Gram appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Whether you have your own podcast or not, guest appearances are a great way to expand your audience. On this episode, Joe Kuzma shares some tips for being a guest on a podcast. Among the recommendations Joe discusses are how to not “defeat yourself” by thinking you won’t offer any value speaking! Conversely, many of […] The post Tips for appearing on podcasts as a guest or while hosting guests appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

It’s a new year and a new you, but did you forget about the previous year’s resolutions which may no longer be valid? Joe jumps into his checklist of “housekeeping” items everyone with a website or social media profile should look at, at least once each year, in order to make sure you’re potential clients […] The post Housekeeping tips for your online marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Looking to refine your marketing strategies on digital media in the New Year? Look no further! Joe Kuzma returns with a special show dedicated to keeping you on track with your content marketing and social marketing campaigns in 2020. Among Joe’s suggestions are ways to avoid distractions while also improving the look and feel of […] The post Social and Content Marketing New Year’s Resolutions for 2020 appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Do likes, shares, followers and overall social media statistics and website analytics have you down? There are more important lessons to be learned than worrying about how many followers you have. Joe returns with an episode to help pick you up, as he shares insights as to why you shouldn’t get overwhelmed with the minutia […] The post Don’t let vanity metrics drag your social media down! appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Ever think that something is so obvious you shouldn’t do it? Or perhaps, have you become so complacent that some of the content marketing you do isn’t “as obvious”? Both can be issues that anyone working with content or social media marketing may come across in their campaigns. On the latest episode of the DisContent […] The post When obvious can be good… and bad! appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Have you ever stopped to think how unproductive using email can be to get a certain task accomplished? You may not realize it yet, but you could be wasting up to 30% of your productivity on a daily basis. While it may not seem to be a “fit” for content marketing, most finished projects in […] The post Why you should get rid of email to manage projects and marketing campaigns appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

In this episode, Joe invites a special guest to program to discuss varying degrees of content marketing workflow issues. Xenia Muntean is the co-founder and CEO of Planable, a command center of social media campaigns trusted by agencies, freelancers, and marketing teams to create, collaborate, approve and schedule. Recently featured in the Forbes 30-Under-30 list, […] The post 3 Questions With: Planable Co-Founder and CEO Xenia Muntean appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Having trouble finding time or a balance with writing posts for your content marketing campaigns? Joe has the answers in today’s episode which focuses on the road warriors out there who may feel tethered to their desktop computers, but shouldn’t have to be. Among the tips are ways to multitask or tuck minutes of writing […] The post Writing blog or social media posts while traveling appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Do you feel like a slave to creating content? Trying to find new ideas got you down in the dumps? Or do you feel guilty about always having to come up with something new? Well, you’re not alone. Joe escapes his own personal burnout with the latest edition of the DisContent Podcast, where he gives […] The post Advice for beating burnout appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Podcasting is hotter than ever, but what does that mean for your brand or business? It means a larger audience for your content, of course! But before you can even begin to think about recording your first show, there are some things you need to line up. Joe covers these stepping stones to starting your […] The post Tips for starting your own podcast appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Have you ever noticed what makes iconic brands “iconic”? McDonald’s sticks to their logo, the “Golden Arches” and consistently uses red and yellow throughout their branding. What does any of this have to do with content marketing you ask? Everything! On this episode Joe covers the pitfalls of using clichéd references as well as inconsistent […] The post Branding Cliches vs. Branding Consistency appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Struggling to break ground on YouTube? Maybe the obvious answers to get those spinning wheels out of being stuck in the mud are right in front of you! Joe discusses some simple tips to help increase your exposure on YouTube. Some of these ideas are right under your nose, but for some reason, there are […] The post Simple tips to increase your exposure on YouTube appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Are you spinning your wheels trying to get people to see your content on social media? Well, you’re not alone! Today Joe covers some methods to help you reach more eyeballs with your social media content. This isn’t your run of the mill episode stating the obvious: if you’re already consistently posting valuable content, it […] The post How to grow your social media audience appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

On the 50th episode of the DisContent Show, Joe covers the many ways he would slap someone’s hand for “doing email the wrong way”. If you’re using a traditional email address to send mass messages stop everything you’re doing and listen to this show! (And if you haven’t started yet, there are plenty of great […] The post The “Do’s and Don’ts” of email marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

In the latest DisContent episode, Joe covers ways to find photos for your blog, emails, social media, and more. But before diving into the “where”, you also need to know the “why”. There’s a lot of lingo when it comes to licensing and Joe covers some of the pitfalls you’ll want to avoid when searching […] The post Where to find photos for your blog, emails, social media, and more appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

My life isn’t that exciting, so when I discover a new way to post to Instagram that makes my social media posts easier, you can tell I’m a bit of a marketing geek. On today’s show I share three different ways to post on Instagram, each with their own caveats. A few should only be […] The post Tricks and easier ways to post on Instagram appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

In the latest edition of content marketing tips and tricks, Joe focuses on why you should put your money where your social media mouth is: and start advertising on platforms such as Facebook and YouTube. If you know where your audience is, sometimes you have to go out and find them. Posting only organically (i.e. […] The post Why you should spend money on social media appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Are you ready to take control of your content marketing, including blogging, podcasting and social media posting? Great! Today Joe covers ways to wrangle your content creation and publishing methods. Find out the best days and times which work for you to create content, as well as when it’s best to publish for your audience, […] The post Creating content on YOUR schedule appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Joe returns with an odd topic that’s incredibly vital to the discussion of content marketing: domain names. In the realm of blogs and social media, it’s your website that is still the king of content. That’s why there are some important things to note when choosing a domain name. Joe covers these in today’s episode, […] The post Are domain names still important? appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Getting started on Instagram should be easy… and it can be if you follow these tips from Joe! Today’s episode focuses on the nuts and bolts of creating an Instagram account for your business, including the in’s and out’s that aren’t always obvious. Joe also covers how to avoid making critical mistakes which could affect […] The post Tips to get started on Instagram appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Today’s episode focuses on further tips you can use while writing a blog, posting to social media and/or updating your website… by way of Joe disclosing his top pet peeves! These common errors and mistakes can be detrimental to your online presence. Joe will discuss some ideas to avoid those pitfalls and how even the […] The post Blog and Website Pet Peeves appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

On this edition of the DisContent Show, Joe brings up a consistent problem among those who use content marketing to create brand awareness: content burnout. While having a consistent schedule is a key to a successful marketing campaign, overdoing it, and therefore becoming a slave to content creation, will quickly add negative stressors which will […] The post Don’t become a slave to content marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

On the latest episode of the DisContent Show, Joe talks about clickbait: how it can be both a blessing and a curse for your content marketing! A certain strategy must be used when getting more sensational with sharing headlines on social media. Joe will breakdown the best way to avoid making a mess of your […] The post The risks and rewards of using clickbait appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

The latest episode of the DisContent Show focuses on the grind that is social media marketing. Social media guru Joe Kuzma covers the ins and outs of what to avoid when building your platform: if you attempt to take some of the shortcuts noted in this episode, you may do more harm than good! (And […] The post There are no shortcuts to social media marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Just what on Earth is Joe talking about in today’s episode? It’s all about Nike’s motto: “Just Do It.” When it comes to having cold feet about your social media marketing, some tips and strategies revealed in on today’s show will help you overcome any fears or hesitation you have when it comes to getting […] The post The Nike method of getting started on social media appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Whether you’re an established podcaster or just getting started with your own show, chances are you’re looking for some tips and hints at how to grow your podcast’s audience. Today’s episode solely focuses on how to gain more listeners for your podcast. (Though some of the suggestions can also be applied to YouTube!) Many of […] The post Three ways to grow your podcast audience appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

The Internet is a wonderful place which has allowed us to stay connected while outside of our home or office. The world shrunk further with the advent of smartphones and today, you can manage entire business operations while enjoying a latte at a coffee shop or relaxing at the beach. For those of us with […] The post Tools and tips for managing your social media remotely appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Today’s episode focuses on getting to the point! Based on an article by Joe McCormack titled “Podcast: Why People Struggle to get to the Point” (with a corresponding podcast as well) Joe Kuzma details how these “Seven Capital Sins of Brevity” will help you identify and correct problems that could see you lose your audience […] The post Get to the point! appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

One of the toughest juggling acts when content marketing is producing enough content to fill your schedule. It can feel like feast or famine: sometimes you don’t have enough content, but other times you end up with too much! The latter is a good problem to have, but it can also be a hindrance. You don’t want […] The post Balancing your content marketing to avoid burnout and improve results appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Today’s episode focuses on how to interact with your audience on social media. More often than not, those interactions will likely be negative, even to the tune of a one-to-seven ratio! Joe discusses how you should respond to negative comments on social media, also adding tips that will foster a sense of community and brand […] The post How to respond to complaints on social media appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Today’s topic is one I’ve been waiting to discuss for a long time now: why YOU need to be on YouTube! No matter if you’re a small hobbyist or a big business, the benefits of having a YouTube channel far outweigh not having one. In this episode, Joe will talk about the various ways a […] The post The benefits of having a YouTube Channel appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

IFTTT is a free service which helps different services on the internet “play nice”: this includes your blog, podcast, emails, and social media! In this episode, Joe explains how IFTTT works, how easy it is to set up and configure various “applets” and which of those premade applets are his go to’s for social media […] The post Using IFTTT applets to automate your social media marketing campaigns appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

After reading an excellent article by Young Entrepreneur Council on Inc Magazine’s website, I felt compelled to take their four bullet points highlighting 4 Digital Marketing New Year’s Resolutions to Make This Year and apply my own commentary to those concepts for today’s show. While I’m using their same four ideas as the main “resolutions”, […] The post New Year’s Resolutions for Content Marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Want to jump into the fastest growing platform, but think it’s going to take a lot of time and money? Think again! Podcasting is exploding by leaps and bounds. On this episode, Joe covers several ways you can start a podcast with a very small budget and often with items you already own, plus low-cost […] The post How to start a podcast on a zero dollar budget appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

This episode is a must-listen for anyone who runs email marketing campaigns. Joe covers several ways to help clean up your email marketing messages and help prevent them from being sent into the recipient’s spam or junk mail folder. Among the tips discussed are email list building, proper formatting for multiple email providers, and why […] The post How to prevent your email marketing messages from going to spam appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Ever forget about an important day or event? Or having difficulty sticking to deadlines or coming up with new content? Looking for ways to freshen up your social media posts or not get too monotonous with your blog? Not to sound cliché, but if any of these things are on your mind, then today’s episode […] The post The advantages of establishing a content marketing calendar appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Uh oh! Someone left a nasty comment on your Facebook page or Instagram profile! Now what do you do? Today’s episode examines multiple ways to address negative comments on social media. There are several ways to go about responding to criticism and complaints, including one or two you may not have thought about! Subscribe and […] The post How to handle negative comments on social media appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

There was a time where I thought “Who would read that?” or “Who would listen to this?” Those types of thoughts are self-defeating and will never help you start the race, let alone finish it. That’s why I keep a running list of quotes, many of which I’ll share with you on this program. These […] The post Motivational mottos that will help your content marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Whether you’re a seasoned writer or someone terrified of making typos, writing an entry into your blog shouldn’t be a hassle. With the following tools and tips, you can circumvent making errors while also working more efficiently and effectively. Subscribe and listen on these podcast platforms iTunes – https://itunes.apple.com/us/podcast/the-discontent-show-content-marketing-tips-and-tricks/id1402816839 YouTube – https://www.youtube.com/channel/UCVyXq4LlRMl9Ywg_N0m3JMw Google Play Music – https://play.google.com/music/listen#/ps/Ii73nkp5nzxsmvks3qu52uo2oc4 Stitcher […] The post Improve your writing, improve your content marketing appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

While I’m usually giving everyone tips on how to build your social media audience in order to maximize your content marketing campaigns, today I want to touch on something I see frequently in the world of social media: mixing your personal and professional lives when posting as a brand or business. This episode focuses on […] The post Separating your personal vs. professional lives on social media appeared first on Joe Kuzma's DisContent Digitial Marketing Series.

Are your wheels spinning on how to grow your social media audience? Joe’s here to help! A commonly used strategy to build your Facebook, Twitter, or Instagram audience is to run a giveaway or contest on your page. The same concepts can also be used for building an email list, but this episode focuses primarily […] The post How to setup and run a contest on social media appeared first on Joe Kuzma's DisContent Digitial Marketing Series.