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In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation.Miruna candidly shares the challenges she faced at each stage of growth, the innovative strategies she employed to overcome them, and how these experiences reshaped her approach to marketing. Whether you're in the midst of scaling your business or looking for fresh perspectives, Miruna's journey offers valuable lessons for marketers at all levels.Tune in for a dose of inspiration and practical wisdom that will inform your perspective!
B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best! Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!
Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers. You'll learn: What makes for a great influencer relationship What to measure and why How to find influencers And much more Thanks again to our wonderful partners: Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!
The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram. If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video. The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out
Are you struggling to streamline client communication and content collaboration in your agency? Having clear communication, building trust, and optimizing workflows are some strategies that can help streamline day-to-day operations and manage client expectations. In this episode of The Agency Blueprint, I'm joined by Xenia Muntean to discuss how to simplify agency operational and communication processes. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 15,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. She is a Forbes 30 Under 30 honoree, Techstars alumna, Webby Awards judge, frequent speaker, startup mentor, and angel investor. Don't miss this episode to learn more about the importance of dedicating time to technological exploration and how to leverage AI's potential without losing the human touch. Key Questions: [01:01] Can you give us a brief overview of your career journey and what you've been up to? [03:50] What were the biggest stressors you experienced in managing a social agency? [12:25] Do you know whether improving the client's experience impacted the client's lifetime value and the amount of spending the client would have? [13:50] How did you make the leap from an agency owner to a tech CEO/Founder, and what was your biggest motivator for launching Planable? [17:04] What's your advice for agency owners and life on how to effectively stay on top of the technology curve and solve their challenges in a meaningful way? [21:10] What are your thoughts on the primary types of tools agencies need and should be looking to evaluate at different stages of growth? What You'll Discover: [01:21] Xenia's entrepreneurial journey – how her first boutique agency gave birth to Planable. [04:02] The challenges she experienced managing a social agency from client communication, content production, and operations. [06:08] Why balancing a standard process with flexibility for different clients was a major challenge in running her agency. [10:06] How optimizing internal processes benefits both the agency and the client experience. [12:48] Understand that combining a great client experience and work improves retention and spending. [14:12] Xenia shares her experience shifting her focus from being an agency owner to a tech founder. [17:17] How to make space for innovation and stay updated while maintaining focus when exploring technology. [21:37] The different tools agencies should consider at various stages of growth while keeping it simple. [28:01] How AI is reshaping creative industries and the importance of leveraging it without being too reliant on it. Connect with Xenia:WebsiteLinkedInPlanable Discount: Blueprint30
IN CLEAR FOCUS: Xenia Muntean, CEO of Planable, discusses effective strategies for streamlining content review and marketing collaboration. She explores common challenges in social media management, the importance of accurate content previews, and effective workflow solutions. Xenia shares insights on entrepreneurship and the integration of AI in marketing tools. Fresh perspectives for marketers, agencies, and aspiring entrepreneurs looking to optimize their content creation processes.
Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company
Planable is a free social media collaboration and management tool trusted by marketers to plan, collaborate, approve, and schedule their social media posts. It is also a content collaboration platform that makes marketing teamwork a breeze. It's the spot where you can create, plan, review, approve, and analyze all your awesome marketing content for social media, blogs, newsletters, press releases—you name it! Experience a faster, smoother workflow that helps your team work together like never before. Connect with Miruna
Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams. About Planable Planable is the content collaboration platform that makes marketing teamwork a breeze. It's the spot where you can create, plan, review, approve, and analyse all your markeing content for social media, blogs, newsletters, press releases. Experience a faster, smoother workflow that helps your team work together like never before. Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG. About Xenia Muntean Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia Muntean is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She's also a frequent speaker, startup mentor, and avid runner. Time Stamps [00:50:6] – Xenia provides some background to her career and why she founded planable. [02:06.6] - Xenia discusses the benefits of being based in Europe versus the United States. [04:33:1] – What does Plannable do? Xenia explains what makes the platform so loved amongst users. [09:53:6] – Xenia offers some tips on achieving executive buy-in. [12:03:0] – How to reuse content to extend its lifetime. [15:18:7] – What role can AI play in content generation? [21:45:2] – Xenia's contact details. Quotes “When you build a software as a service product, it's all about the people… building a team that you can resonate with and have less cultural barriers with I think is really important.” Xenia Muntean, Co-Founder and CEO at Planable. “I think for content it's all about the distribution, right? So, it's really important to have really good, really meaningful content, but also to not forget about the second part. How do you get the most out of that content?” Xenia Muntean, Co-Founder and CEO at Planable. Follow Xenia: Xenia Muntean on LinkedIn: https://www.linkedin.com/in/xeniamuntean/ Planable website: https://planable.io/ Planable on LinkedIn: https://www.linkedin.com/company/planable/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
In this weeks Not Another Marketing Podcast, join me and the Co-Founder of Planable, Xenia Muntean as we chat about the perpetual demands of managing social media platforms. We talk about the challenges of continuous posting, staying updated with trends, and the importance of treating social media in a similar way to traditional media. We delve into client relationships, the necessity of balancing creative freedom with structured workflows and how tools like Plannable can simplify the whole process. I really enjoyed this chat. Connect with Xenia https://planable.io/ https://www.linkedin.com/in/xeniamuntean/
Today on the show we have Miruna Dragomir, CMO of Planable.In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention. We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics. We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.Mentioned ResourcesPlanableUberOracleAgoraPulseGithubChurn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
Comparing five of the most popular FREE social media scheduling tools and sharing my favorites! From Meta Business Suite to Tailwind, Planable to Metricool, I'm sharing the pros and cons of each social media tool and which one comes out on top. WATCH this episode here: https://youtu.be/IpBF0mS4iTU Thanks to Metricool for sponsoring today's episode! Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-free_2024&utm_term=q2 All of my links: latashajames.com/links --- Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and Metric Flow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they onboarded the first brands and secured financing through angel investors. The conversation then moves to Metric Flow - a platform that helps companies track, measure, and improve their sustainability practices. Alessandro shares insights on how they acquired clients through cold emailing and the future plans for Metric Flow.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...
Special thank you to our sponsors Planable.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)Ever felt like your networking efforts are more like shooting in the dark than a strategic game of chess? Join me, Sarah Noel Block, as I share how I turned a lackluster Q4 into a booming success, thanks to effective networking and sharp sales tactics. Sales virtuoso Mike Renderman joins, sharing strategies for scalable sales systems. Learn to rebuild your network, cultivate trust, and forge meaningful connections. Discover my transition to proactive networking that forges stronger industry ties. Grab your notebooks for battle-tested strategies for networking like a pro, even with a busy schedule. Biggest TakeawaysStrategic Networking Approach: Treat networking like a strategic game of chess rather than a random effort. Focus on making purposeful connections that align with your goals.Effective Sales Tactics: Implement sales strategies that are scalable and impactful. Look for ways to optimize your sales systems for long-term success.Rebuilding Your Network: When rebuilding your network, focus on cultivating trust and reputation. Seek to make genuine, meaningful connections with professionals in your industry.Transition to Proactive Networking: Move from passive networking to proactive engagement. Take the initiative to reach out and build relationships that can lead to new opportunities.Specific Networking Strategies: Engage in connection calls to build partnerships. Develop a Monday marketing routine to balance business development and client work effectively.Meet MikeMike Renderman is an Outsourced VP of Sales through his company, Powerline Sales Advisors which is powered by Sales Xceleration. Mike helps owners, presidents, and CEOs of small to mid-size businesses (SMBs) achieve their sales revenue goals. He leverage his experience and Sales Xceleration certification to design and implement customized sales strategies, infrastructures, and management systems that deliver sustainable growth.Follow on LinkedInResourcesReady to work with me? Schedule your fit call here! Are you tired of feeling awkward at networking events? Do you want to connect with others confidently and effectively? Join us for our one-hour workshop, "5 Ways to Network Without Feeling Awkward," where we'll transform your networking experience into an enjoyable and productive journey.4/23/24 @ 1:30pm CSTSave your seat here!Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode
Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Do you dream of a career where you craft stories, guide businesses, and collaborate with passionate founders? Then this episode is for you!Jonas van de Poel, Head of Content Marketing at the award-winning B2B SaaS agency Unmuted, shares his secrets.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!What You'll Learn:What it's like to Work as a Head of Content Marketing in an AgencyDecoding the Founder's Mind: Building Content TogetherWhat Collaborative Content is and How to Do ItUnmuted takes a unique approach, guiding clients through a 3-phase growth program. But it's the agency environment that sets Jonas on fire - a constant stream of diverse challenges across different industries.Founders: From Fire to Content Marketing GoldFounders have the passion, but translating that into clear content can be tricky. Jonas shares Unmuted's magic touch:Building trust to unlock a goldmine of founder knowledgeExtracting insightful stories through in-depth interviewsHelping founders become thought leaders (not influencers!)Intrigued? Listen now and discover the power of collaboration in content marketing!Get an overview of Unmuted's super cool April Fools campaign, which we talk about in the episode: https://www.linkedin.com/posts/jonas-van-de-poel_aprilfools-tomfoolery-jks-activity-7180845189777739776-KFyMConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Connect with Jonas on LinkedIn: https://www.linkedin.com/in/jonas-van-de-poel/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe
In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry. *****Follow Mike on LinkedIn: www.Linkedin.com/in/MikeGHansenOr on his website: www.MikeGHansen.com*****This episode is powered by Planable.io.--> Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!"*****Follow Linda HERE. For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas*****Time stamps:Consumer-Driven Wellness (00:05:32)Social Integration in Wellness (00:09:16)Educational Component in Holistic Treatments (00:12:58)Holistic Treatments in Gyms (00:14:38)Segmenting the Market for Wellness Offerings (00:16:36)Experiential Fitness Trends (00:18:33)Virtual Reality (VR) and Sensory Immersion Experiences (00:19:35)AI Integration in Fitness (00:24:09)Sustaining Fitness Routines with Motivation and Goal Setting (00:31:09)Staying Updated with Industry Trends (00:33:05)
Special thank you to our sponsors Planable and Leadfeeder.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.---Join me, Sarah Noel Block, for a candid chat with networking guru Jenna Kimball. We'll dive into the art of networking without the awkwardness, share tips on rekindling old connections, and reveal how a simple "Keep me in mind" can open doors you never knew existed. Get ready to transform your networking game!Biggest TakeawaysNetworking Mindset Shift: Approach networking with a positive mindset, believing that people are interested in what you have to say and that you have value to offer.Open-Ended Questions: Use open-ended questions to spark meaningful conversations and allow others to share more about themselves, creating deeper connections.Offer Value First: Focus on how you can serve others and offer value in your networking interactions, rather than immediately seeking something in return.Keep in Touch: Reengage with your existing network by reaching out with genuine interest and keeping track of your interactions to maintain relationships over time.The Power of "Keep Me in Mind": Use this phrase to leave a lasting impression and keep doors open for future opportunities without putting pressure on the other person.Meet JennaJenna Kimball is a Director of Recruiting at dentsu international. She has extensive recruiting experience working with marketing candidates across a variety of industries, from first-time job seekers to senior executives. She has coached thousands of candidates through the job interview process. Jenna is also a former board member of AMA Chicago and the AMA's National Practitioners Council where she gave career advice to their national membership base. She has been featured on webinars, podcasts, industry events and panel discussions about how to excel in a job interview and coaching candidates. She has also written a book available on Amazon called Interview Like a Pro: Stop the Self Sabotage and Get the Job You Deserve. She lives in Chicago with her family.ResourcesLinkedInArticle: Networking for BeginnersWebsiteHer BookSave your seat for our workshop!5 Ways to Network Without Feeling AwkwardWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:- the importance of writing to one person and being transparent in marketing efforts- examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp- when writing content, it is important to focus on one person and their pain points, rather than trying to appeal to a broad audience- growing an online audience can have its challenges, including dealing with hate and managing time effectivelyThis was a really fun conversation. Adriana, thanks for having me on your show!Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...
Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Ever feel like you're constantly chasing after new leads, but neglecting the customers you already have? You're not alone. But there's a whole world of content marketing out there that focuses on nurturing those existing relationships – and it's called customer marketing.This episode of the Content Marketing Commute podcast dives deep into this topic with Anne Louth, a customer content marketer at Foleon. Anne breaks down the key differences between customer marketing and the traditional content marketing we're all familiar with.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!"Traditional content marketing focuses on lead generation, right?" says Anne. "Customer marketing is all about retention and nurturing the customer."In other words, instead of constantly trying to fill the top of your sales funnel with new prospects, customer marketing helps you plug the leaks at the bottom and keep your existing customers happy.Anne talks about her experience working in a customer marketing team and the kind of content she creates. "We're not just creating PDFs that nobody reads anymore," she laughs. "We're all about creating engaging content that helps our customers get the most out of the product."This could include things like onboarding materials, explainer videos, success stories featuring happy customers, and even educational resources to help users become power users.The episode also highlights the importance of collaboration. "Customer marketing is all about working together," says Anne. "We work closely with the customer success team and the product marketing team to make sure everything is seamless for the customer."By understanding how customers use the product and what challenges they face at different stages in their journey, businesses can create targeted content that speaks directly to their needs. This is a far cry from the old "spray and pray" approach of traditional content marketing, where you just throw a bunch of content out there and hope it sticks."It's like a bucket with a hole in the bottom," says Anne, using a great metaphor. "You can keep pouring content in, but if the customers are just leaving because they're not happy, then what's the point?"The podcast wraps up with a cool call to action for listeners who want to learn more about customer marketing. Anne recommends checking out the concept of the "bowtie funnel." This is a customer-centric marketing framework that emphasizes the importance of nurturing existing relationships alongside your lead generation efforts.So, the next time you're thinking about your content marketing strategy, don't forget about the customers you already have! By creating valuable content that helps them succeed, you can build stronger relationships, boost customer lifetime value, and ultimately grow your business.Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Connect with Anne on LinkedIn: https://www.linkedin.com/in/anne-clemence-lauth/Content Marketing Commute is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe
As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you. *****This episode is powered by Planable.io and Sessions.us:--> Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!"--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here. *****Visit Amy's website: https://amyposner.comConnect with her on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ *****Follow Linda HERE. For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas*****Time stamps:Niching Down in Copywriting (00:01:12)Transitioning From Being a Generalist Copywriter to Niching Down (00:06:10)The Impact of Niche Specialization (00:10:23)Adapting Writing Pocesss Based on Client Needs (00:16:06)The Research Process (00:17:27)How to Communicate With Clients (00:18:32)Understanding Client Communication Style Preferences (00:20:00)Building Client Trust (00:21:35)Transitioning to New Niches (00:26:26)Portfolio Vs. Expertise (00:30:12)Navigating Portfolio Challenges (00:33:24)
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn days as a kid to flying to Europe with only a $100 in my wallet. We then get into how I made it in New York and how I ended up in Romania. This was a really fun conversation. Andy, thanks for having me on your show!Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...
Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Are you one of those marketers for whom ‘outbound' is (or was) a dirty word? I was there once.But guess what? It turns out building awesome content and waiting for leads to appear isn't always the answer to generating revenue for your business.Here's the deal: outbound marketing and sales are still a thing, and content can be your secret weapon. This episode is packed with tips on how to make content marketing your best friend in the wild world of outbound B2B marketing and sales.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Content: The Superpower Your Sales Reps Didn't Know They HadThink cold calling is a nightmare? You're not wrong. But imagine if you could hand your BDRs (business development representatives) a key that unlocks conversations. That's what content can be!Here's the trick:* Case studies are gold: Proof that your product or service actually works. Instead of your BDRs rambling about features, they can point to real-world examples showing how you've helped similar companies. This instantly builds trust and makes that initial call way less awkward.* Data can be your secret weapon: Most B2B companies have a treasure trove of data sitting unused. Especially is you're a SaaS company, the way your product is used can be the source for some fantastic data-led content. Analyze that data to create content that speaks to industry trends or innovative ways to use your product. This positions you as the ultimate problem-solver, making those sales conversations just a little easier.ABM: When Content Gets Super PersonalEver heard of account-based marketing (ABM)? It's all about targeting those high-value accounts that have the potential to transform your business. Content is king in ABM, but forget generic marketing materials. Think outside the box:* Personalized content: Do your research! Find out what makes the decision-makers at your target accounts tick. Craft content that directly addresses their challenges and interests. This could be a custom white paper or, get this, a freaking comic book tailored to their industry (seriously, it's been done! - check out the episode for more on this).* Content as a fancy delivery system: ABM often involves targeted ads. But instead of just using them to push sales messages, think of them as a way to get your awesome content in front of the right people. Use ads to distribute informative blog posts, insightful data reports, or anything else that positions your company as a thought leader.The TakeawayContent marketing isn't just for attracting leads. It can be a game-changer for outbound sales too. By creating valuable content that speaks to prospect needs and showcases your expertise, you can make those sales conversations smoother and convert more leads into happy customers. Remember, data is your friend, personalization is key, and using content creatively can take your outbound strategy to the next level.Hope you enjoy this episode!I mentioned an ABM campaign run by Gum Gum - more info here: https://www.oktopost.com/blog/5-examples-account-based-marketing-done-right/I also mentioned by sister-in-law's awesome marketing podcast (I'm wearing her SWAG - the hat - in this episode): https://podcasts.apple.com/fr/podcast/the-super-fun-marketing-podcast/id1731958693Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe
If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience. *****This episode is powered by Planable.io and Sessions.us:--> Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!"--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here. *****Subscribe to Dana's weekly newsletter on Substack: Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra And check out her services: https://danaherra.com*****Follow Linda HERE. For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas*****
Special thank you to our sponsors Planable and Leadfeeder.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.Key Takeaways:The Importance of Packaging Your Offer: The way you position and package your offer can make a significant difference in its profitability and appeal. Even if you're essentially offering the same core service, different packaging can attract different audiences.The Concept of Owned Media: The desire to own their stage and build authority is a common theme among clients. This can be achieved through content marketing and other strategies that establish a strong online presence.The Power of Scalable Offers: Scalable offers, such as workshops or group programs, can help businesses grow without the burnout associated with one-to-one service models. This approach allows for serving more clients while maintaining a high level of quality.The Role of Workshops in Sales: Workshops can be an effective sales system, allowing you to test and refine your offer while building trust with potential clients. They provide a platform for demonstrating your expertise and engaging with your audience in a meaningful way.Adapting to Market Needs: Being open to iterating and evolving your offer based on market feedback is crucial. This agility allows you to stay relevant and continue to meet the changing needs of your clients.The Value of Group Consulting: Group consulting can offer a unique blend of personalized support and community learning. It can be a great way to leverage your expertise in a scalable way while providing clients with a supportive environment for growth.Meet Annmarie Rose:AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.InstagramResources:Tiny Marketing Club Beta ApplicationAce Your Scalable Offer WorkshopCode: ACEGUESTWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode
Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Ever wondered what goes through the head of a Head of Marketing or CMO when it comes to content marketing? In this episode of the Content Marketing Commute podcast, Romain Doutriaux, Head of Marketing at Pigment, removes the lid and spills the beans!In this rainy Paris episode, we walked for a little but then had to take cover from the wet in a lovely little bistro. This turned into a lunch recording and it was brilliant - so many great insights on how a marketing leader sees the role of content in 2024.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!We chat about B2B content marketing in 2024, covering: 1. Is Gated Content Dead? Romain shares Pigment's unique approach to content distribution and how they prioritize content consumption over lead capture. 2. Content for Different Audiences: Learn how Pigment uses a two-tiered content strategy to target high-value accounts and nurture future leads. 3. Avoiding B2B Cliches: Discover tips to create fresh, original content that resonates with your audience. 4. The Creator Economy in B2B: Romain discusses his experience using influencers for B2B marketing and the importance of strategic implementation. 5. Short-Term Wins vs Long-Term Vision: Balancing short-term results with long-term brand building is a marketer's struggle. Romain offers insights on how to bridge this gap. And much more... This episode is packed with valuable takeaways for B2B marketers looking to up their content game. This episode is also available in video format on YouTube: https://youtu.be/EbU5_gSjfDQ?si=il364Q63HvZQjJiuConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Connect with Romain on LinkedIn: https://www.linkedin.com/in/romaindx/ In this episode I mentioned 'Onboarding Joei', the B2B documentary from 360Learning. Check it out here: https://360learning.com/studio/onboarding-joei/We also mentioned: https://www.recordedfuture.com/ https://www.mutinyhq.com/ https://www.welcometothejungle.com/en Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe
If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.*****This episode is powered by Planable.io and Sessions.us:--> Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!"--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here. *****For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas*****Follow Lindsey on LinkedIn HERE.
Special thank you to our sponsors Planable and Leadfeeder.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.Hey there! Feeling like your social media strategy is a bit overwhelming? You're not alone! I'm Sarah Noel Block, and this week on Tiny Marketing, I'm here to help small marketing teams by focusing on just one social media platform. By concentrating your efforts where your most engaged customers are, you can create stronger connections and build a thriving community.I'll also share some tips on how to maintain a presence on other platforms without stressing out. Say goodbye to the chaos of managing multiple channels and learn how to align your social media efforts with where your audience hangs out the most. You don't have to spread yourself too thin – I'll show you how to make your brand stand out on the platform that matters most.If you're interested in maintaining a low-key but impactful presence on other networks, I've got you covered. Drop by and say hi on our spring break snippet, and if you're up for it, join the conversation through my email list. Let's tackle this marketing journey together, one step at a time!Key Takeaways:Focus on One Social Media Channel: Sarah advocates for focusing on one social media platform because it's challenging to create and maintain engaging content across multiple platforms, especially with limited resources. By concentrating your efforts on one platform, you can build a more engaged audience.Engagement Over Automation: While automation and repurposing content across platforms might seem efficient, Sarah argues that it's not effective for engaging with audiences. Instead, she recommends creating unique content tailored to each platform for better engagement.Create Profiles on Other Channels: Even if you're not active on all social media platforms, it's essential to have a presence. Create profiles on these platforms, use the same username, and direct users to your primary platform where you are active.Use Pinned Posts: On platforms where you're not active, create pinned posts that explain what you do, who you serve, and how you're different. Include a call to action or a link to your lead magnet to drive traffic to your primary platform.Engage Actively on Your Core Channel: On your primary platform, establish a posting cadence and engage with your audience regularly. Engaging with others' content helps increase your visibility and grow your audience.Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode
Cu Vlad Caluș sau Minimalistu aș fi putut vorbi despre multe și mi-ar fi făcut la fel de multă plăcere, pentru că este unul dintre acei parteneri de conversație care te uimesc continuu și de la care ai de învățat de la începutul până la finalul discuției.Vlad este antreprenor, investitor, dar și educator autodidact. Este unul dintre creatorii Planable, este alumni Forbes 30 Sub 30 și Techstars London și, pe lângă toate astea, urmează să se pensioneze în 2026, la vârsta de 30 de ani, pentru a petrece mai mult timp alături de familia lui, pentru a călători și pentru a-i ajuta pe alții să devină independenți financiar.Așa că i-am propus să discutăm despre bani în cuplu. Despre investiții, sisteme de gândire și de management financiar, despre cum cheltuim și economisim în doi, dar și despre cum ar trebui să ne gândim viitorul atunci când suntem un cuplu sau o familie. E un episod foarte util, care o să îți placă! Iată câteva idei pentru care merită să dai play chiar acum:
Xenia este fondatorul Planable, o companie globală de tehnologie fondată în 2016 la Chișinău, care a reușit performanța de a crește și a deveni profitabilă cu o singură rundă de finanțare externă. În 2024, Xenia împlinește 30 de ani. Este parte din galeria Forbes „30 sub 30”, absolventă a Draper University din Silicon Valley și se numără printre alumni Techstars, unul dintre cele mai mari acceleratoare globale. În contextul de astăzi, în care fondatorii sunt mai degrabă evaluați după cât de bine reușesc să creeze modele de business și produse capabilă să genereze în scurt timp venituri și profit, experiența Xeniei este relevantă. Planable e una dintre acele companii cărora investitorii ar vrea să-i dea bani, dar care nu dorește finanțare externă. Am vorbit cu ea despre cum a dus un start-up din Chișinău în unul dintre cele mai puternice acceleratoare globale și despre ce l-a convins pe Tim Draper - unul dintre cei mai cunoscuți investitori - să o primească la Draper University. Am vorbit despre cât de mult contează educația și comunitatea în care crește o companie, despre cum să îți împingi și depășești limitele, despre mentalitatea de a face mult când nu ai nimic, despre cum să pui la cale micile experimente care construiesc un succes, despre scalare, construcția unei echipe, alegerea atentă a mizelor și propria ei filozofie de business și de viață. Planable e o soluție de planificare de conținut digital cu mii de clienți în toată lumea, folosită de zeci de mii de creativi în organizații de la mari agenții de marketing, la Națiunile Unite. **** Acest podcast este susținut de Dedeman, cea mai mare companie antreprenorială, 100% românească, ce crede în puterea de a schimba lumea prin perseverență și implicare, dar și în puterea de a o construi prin fiecare proiect - personal sau profesional, mai mic sau mai mare. Dedeman promovează inovația, educația și spiritul antreprenorial și este partenerul de încredere al The Vast&The Curious aproape de la început. Împreună, creăm oportunități pentru conversații cu sens și întrebări care ne ajută să evoluăm și să devenim mai buni, ca oameni și ca organizații. **** Podcastul Vast&Curious este susținut de AROBS, cea mai mare companie de tehnologie listată la Bursă. E o companie românească, fondată acum 25 de ani la Cluj de antreprenorul Voicu Oprean. AROBS este astăzi o companie internațională, cu birouri în nouă țări și mai mult de 1.200 de oameni și parteneri în Europa, Asia și America. AROBS crede într-o cultură a implicării, a evoluției continue și a parteneriatului pe termen lung. **** Note, un sumar al conversației, precum și cărțile și oamenii la care facem referire în podcast se găsesc pe andreearosca.ro Pentru a primi noi episoade, vă puteți abona la newsletter pe andreearosca.ro. Dacă ascultați acest podcast, vă rog lăsați un review în Apple Podcasts. Durează câteva secunde și ne ajută să îmbunătățim temele și calitatea și să intervievăm noi oameni interesanți.
Azi am pentru tine un episod juicy care mie îmi place tare mult cum a ieșit, nu doar pentru că am avut un partener fain de conversație, ci și pentru că am vorbit într-un mod relaxat despre bani. Vlad este fondator Minimalistu - o comunitate în care se vorbește mult și bine despre independență financiară și pensionare timpurie. A renunțat la facultate la 19 ani ca să lanseze Planable și îl găsești pe lista Forbes 30 sub 30. Obiectivul lui principal este să se pensioneze la 30 de ani și își documentează transparent și autentic progresul pe Instagram. Am vorbit despre cum ne reparăm relația cu banii, despre schimbările de mindset pe care le avem de făcut înainte să construim sisteme și obiceiuri sustenabile care să ne apropie de independența financiară. Am vorbit despre ce înseamnă să fii independent financiar și ce criterii să ai în vedere. Nu am ratat nici ocazia de a vorbi despre blocajele psihologice și emoționale pe care le avem în relația cu banii sau despre modalități accesibile de a-ți crește veniturile. Aștept să îmi spui câte pagini de notițe ți-ai luat din pauza asta de bine. Iar apoi, pentru că e fain să îți iei multe idei, dar și mai important e să acționezi, alege o acțiune oricât de mică pe care o poți face cu ceea ce ai aflat aici ca să produci o schimbare reală în viața ta. Mulțumesc că dai epis. mai departe și că ne susții cu un rating de 5 stele pe Spotify sau Apple Podcasts. :) Pe Vlad în găsești pe Instagram: https://www.instagram.com/minimalistu.eu/ Cursurile lui Vlad: Curs gratuit de independență financiar: http://minimalistu.teachable.com/p/ghid-complet-de-independenta-financiara Curs gratuit de crearea primului tău buget: http://minimalistu.teachable.com/p/primul-tau-buget Investește în ETFs: http://minimalistu.teachable.com/p/curs-complet-investitii Câștigă dividende la bursă: https://minimalistu.teachable.com/p/venit-pasiv-dividende
În acest episod al podcastului nostru, suntem încântați să îl prezentăm pe Vlad Caluș, cofondator al Planable, recunoscut de Forbes în lista 30 Under 30 la vârsta de 22 de ani.Vlad este cunoscut nu doar pentru realizările sale în domeniul tehnologiei, ci și pentru pasiunea sa pentru educația financiară. În cadrul conversației noastre cu Vlad, am avut o discuție profundă despre ce înseamnă pentru el independența financiară și am explorat conceptul de FIRE - Financial Independence Retire Early. Am analizat împreună diferitele modele de FIRE, inclusiv Lean, Tradițional și Coast FIRE și am dezbătut dacă este posibil să atingi acest nivel de independență financiară în România.Am aprofundat în această discuție în mod special modelul Coast FIRE, o strategie de investiții care implică investirea unei sume semnificative de bani în conturile de pensie la o vârstă timpurie, astfel încât să nu mai fie necesară investirea ulterioară. Această abordare permite unei persoane să se pensioneze cu un portofoliu de investiții solid, fără a mai fi nevoie de investiții suplimentare.Vlad ne-a oferit o perspectivă valoroasă despre cum se poate atinge Coast FIRE în România, împărtășind cu noi exemple de persoane care au reușit deja să implementeze această strategie în țara noastră.Acest episod este o resursă inestimabilă pentru oricine este interesat să își îmbunătățească cunoștințele financiare și să își asigure un viitor financiar stabil.
At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product-led content to grow her business. Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable. Tune in to hear Xenia's amazing story… 1:17 – Overview of Planable 3:11 - Workflow problems at the social media agency + the Solution 5:09 – The journey… 0 to 1000 7:17 - Fundraising & Break-Even points 8:29 – Product-led content and SEO 11:48 – All about intent! 13:11 – Unique content based on customer data 15:04 – Leveraging data for a compelling story 17:09 – Sharing stories through case studies & ebooks 17:53 – Over-experimenting, doubling down, and letting go 21:10 – Autopsies for your experiments 22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking) Resources: Connect with Xenia Muntean Facebook: Xenia Muntean Website & Trial: Planable.io Discount Code: Growth30 (30% off paid plans for 3 months) Xenia's Favorite Book: Stop Overthinking by Stephen Scott or Stop Overthinking! By Daisy Kinge Xenia's Favorite Tool: Superhuman ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
cc: growth journeys from emerging ecosystems to global markets. (Episode in English - live recording during cc: Nights in Bucharest) Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 4,000 teams at brands like Jaguar, Land Rover, Viber, and World Food Program. Prior to launching Planable, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. Gelecek etkinliklerimizden haberdar olmak için bültenimize abone olun: https://www.getcced.com/#CTA You can reach us through our website ( getcced.com ) or @getcced on Instagram, Twitter, Youtube, Facebook, and Linkedin. Hosted by Enis Hulli, Rina Onur and Arin Ozkula.
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing. Learn More About Xenia - Click Here
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing. Learn More About Xenia - Click Here
Vlad Caluș este cofondator Planable, startup de colaborare pentru echipele și agențiile de marketing. El își împărtășește astăzi pasiunea pentru educație financiară pe Minimalistu, unde ajută tinerii să învețe mai multe despre cum să înceapă drumul independenței financiare.Podcasturile mele sunt create folosind Zencastr. Este platforma de înregistrare a podcasturilor pe care o folosesc de ani de zile și prin care am înregistrat sute de podcasturi. Poți începe acum un podcast cu ajutorul Zencastr: Folosește link-ul meu special florinrosoga.ro/zenca și folosește codul de reducere florin pentru a beneficia de o reducere de 30% pentru primele trei luni de Zencastr Professional. #madeonzencastrÎncepe astăzi să înveți o nouă limbă cu Babbel: Când cumperi un abonament de șase luni la Babbel, primești șase luni în plus gratuit, folosind codul "audio". Află mai multe și folosește codul pe florinrosoga.ro/babbel.Beginne heute mit Babbel eine neue Sprache zu lernen: Wenn du ein Sechs-Monats-Abo für Babbel abschließt, erhältst du sechs weitere Monate kostenlos, wenn du den Code "audio" verwendest. Infos und Einlösen des Codes unter florinrosoga.ro/babbel.Găsești celelalte episoade și podcasturi, le poți asculta și te poți abona - pe site, pe Spotify sau în aplicația ta preferată de conținut audio.Linkuri menționate: Găsești webinariile despre marketing, antreprenoriat și cum să te promovezi online pe site - vezi aici.Cursul Marketing pentru Coachi, Traineri și Autori îl poți comanda de aici, cursul despre puterea obiceiurilor și dezvoltare personală îl poți comanda aici, iar cărțile mele le poți cumpăra de aici.Rezumate audio de cărți: Vrei să investești în educația și dezvoltarea ta personală, dar nu ai timp pentru studiu? Descoperă în câteva minute ideile principale ale celor mai bune cărți de dezvoltare personală și de business. Ascultă rezumatele audio Mind Builders în timp ce ești la sală, pe stradă sau în trafic. Le găsești aici sau în aplicația ta preferată de cărți audio.Te interesează să te promovezi prin podcasturile mele pentru a-ți pune în valoare produsele și brandul? Reprezinți o agenție care dorește să ofere clienților săi podcast advertising? Contactează-mă și trimite-mi un mesaj pentru a discuta despre cum putem colabora.English: If you want to work with me, contact me anytime and drop me a line.
In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing. More About Xenia Muntean: The People of Marketing Podcast Get 50% off two months of Planable using code 'DUCTTAPE50' at check out Take The Marketing Assessment: Marketingassessment.co This episode is brought to you Planable and the Hubspot Podcast Network.
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy's and many others. Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London '17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he's been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.
Xenia Muntean este din Chișinău, are 25 de ani și cu doi ani în urmă, împreună cu alți doi co-fondatori, a pus bazele unui start-up pe nume - Planable- care are astăzi peste 400 de clienți internaționali. Planable este o platformă de colaborare pentru echipele de marketing din spatele brandurilor, practic un tool care organizează toți oamenii din spatele conținutului de social media să treacă de la ideea de conținut la procesul de aprobare, colaborare și feedback, până la publicare. Majoritatea clienților Planable se află în SUA și Marea Britanie, iar dintre aceștia cel mai mare este Jaguar/Land Rover.
I hosted Miruna Dragomir - CMO of Planable and she talked about: - How did the change in their content marketing strategy from volume-centric to intent-centric impact their lead generation? - How did one data-based article help them to go viral? - How do they plan their content marketing initiatives?
It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable.We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000!Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!#YouTube #Vlogging #VideoOptimisation #YouTube OptimisationStarting a YouTube channel [00:01:21]Discussion on the excitement of the first day of lockdown exit and the decision to talk about YouTube.The importance of YouTube for businesses [00:03:42]Clarice explains why businesses should be on YouTube and the missed opportunities for growth.Balancing content usefulness and video quality [00:08:17]The importance of creating useful and relevant content, followed by the quality of the video and audio.Timestamp 1 [00:11:33]"Considering YouTube for Research-based Products and Services"Discussion on how YouTube can be beneficial for products and services that require research before purchase.Timestamp 2 [00:13:25]"Using YouTube for Lead Generation"Exploring the objective of generating leads through a YouTube channel and how it can make marketing efforts more worthwhile.Timestamp 3 [00:16:34]"Setting Up and Planning Content for a YouTube Channel"Tips on setting up a YouTube channel, including creating a profile, deciding on content style and frequency, and planning video topics in advance.Timestamp 1 [00:20:25]Importance of Consistency in Video PublishingConsistency in publishing videos at least once a week is crucial for channel growth, as it allows YouTube's algorithm to gather data and recommend more of your content.Timestamp 2 [00:23:05]Consideration of Conversational Style in VideosConversational style videos, where the host interacts with another person, can be a good way to engage viewers and make content creation easier for some individuals.Timestamp 3 [00:25:29]Creating Content Based on Client Questions and Google SearchesComing up with content ideas can be done by addressing the questions and inquiries of existing clients, as well as researching related questions on Google to provide valuable information to viewers.The importance of promoting your channel [00:29:24]Clarice discusses the importance of promoting your YouTube channel and suggests various strategies such as utilizing descriptions, pinned comments, end screens, and info cards.Tools for YouTube video optimization [00:34:01]Clarice recommends using TubeBuddy, a free tool for YouTube video optimization, to prioritize videos and find niche topics with less competition. She also mentions Morning Fame as a tool for analyzing video rankings and finding content ideas.Using YouTube's own analytics [00:36:43]Clarice mentions using YouTube Studio's analytics to track subscriber sources and progress. She also highlights the benefit of Morning Fame in discovering related videos and channels for additional content ideas.The importance of subtitles [00:38:57]Subtitles are helpful for viewers with accents or in situations where sound is not available.Growing a YouTube channel [00:39:51]Tips for growing a YouTube channel, including adding subtitles and making content more accessible.The benefits of longer videos [00:42:31]Creating longer videos can attract more ads and show stronger viewer interest, leading to YouTube promoting the
Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn't necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation. Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts? Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing. Connect with Xenia Muntean LinkedIn Planable Facebook Planable Instagram Planable Twitter Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify
Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
In this episode of Leaders of B2B, your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19.Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because they understood the social media space, and Planable was built to solve a problem in it.Topics discussed:How the company was started, and whyCashflow, profits, and investmentsThe hardest parts of starting the businessChallenges of starting a business when you're under 25Lessons learned and learning curvesBuilding an app that thousands use todayWhat advice Xenia would give to herself if she could go back to when she first started her entrepreneurial journeyResources Mentioned:Google DocsGitHubMarvel appFigmaSkypeTechstarsUberAirBnBContent Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing. Learn More About Xenia - Click Here
In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts. In today's episode, I'm talking with Miruna Dragomir, Head of Marketing for Planable. Miruna takes us behind the scenes to show us how some of the social media teams that grew the most in 2020 are structured, how they organize their work, and the most effective strategies they use.
Internet Marketing: Insider Tips and Advice for Online Marketing
In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams. In this episode we discuss:Characteristics of successful social media teamsHow the social media marketer role has developed over time Obstacles that can stifle social media creativityThe benefits of involving people outside of marketing in your social media processesCan content marketers also be good social media marketers?How far in advance should social media teams plan?What is 'Social Teams 100'?Referenced on this episode:[Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimKCONNECT WITH XENIA / PLANABLEhttps://planable.io/https://www.linkedin.com/in/xeniamuntean/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Social media feels like a headache sometimes, but it doesn't have to be. In today's digital age you can leverage social media as an amazing way to gain customers, increase brand awareness and business development. With more platforms emerging social media content it gets confusing. In this conversation with the head of marketing for Planable, Miruna Dragomir tells us everything we can do to create better content, plan better and reap the benefits of social media without losing our minds.Planable is a platform that helps you manage your social media campaigns, putting people and content in the same place. Order a 3 month subscription and save 30% using coupon code: playbook30Contact Miruna:PlanableInstagramSupport the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)
This week we interview Xenia Muntean who is the CEO at Planable, a tool that simplifies and speeds up the way social media campaigns are managed. We talked about thei approach to content marketing and how that supported them in growing from a struggling startup to a 7 figure business. We also touched a little on appsumo launches - I know for a fact a number of you listening will want to hear more about that!
Welcome to a whole new episode of The Digital Agency Hacker Podcast. On this episode we have as guest Xenia Muntean, founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar Land Rover, Viber, Siemens, and United Nations. She has worked with hundreds of marketing teams, helping them to collaborate efficiently from across the room or across the globe.Xenia was recognized on Forbes 30U30. She has also published a book – The Manifesto on Content Marketing Teams.Let's listen about how Xenia went built Planable from the bottom up, the struggles and lessons she went through, and the aspects she is more focused on nowadays.
Planable.io Co-Founder Vlad Calus