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Hey guys! Welcome back to another episode of Eggs Classics. This week we're digging up an oldie but goodie that is sure to get you fired up about creating a podcast of your very own. If you've ever had any doubts, fears, whatever that have kept you from taking your voice to the airwaves, you're going to want to hear this week's show. From all the way back in September 2019, we're featuring special guest Kelly Glover. Kelly is a broadcasting veteran and podcasting expert here to drop an array of knowledge bombs on you ranging from how and when to start a show to avoiding the dreaded imposter syndrome that may be keeping YOU from getting started podcasting today! Owner of the Talent Squad, a podcast booking and coaching agency, Kelly has plenty to say and it's worth a listen. Joining the Eggs team for a chat about running a successful podcast, finding advertisers and sponsors to pay the bills, and how to conquer your fears of getting started, please join me in re-welcoming, from show 123, our special guest, Kelly Glover.Our Guest:Kelly Glover - Founder of The Talent Squadhttp://thetalentsquad.comhttp://thetalentsquad.com/eggsGet the book from our Amazon affiliate link: https://amzn.to/3kd6OdxCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Michael SmithTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsThe Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttps://rogha.ar
***This episode is a repeat from 2020*** Kelly Glover knows a thing or two about brands. She has had to rebrand herself. Kelly was living her best life in L.A. She had made a name for herself as a plus-size blogger and it was workin'! Interviewing celebrities! Working at Miramax! Podcast Queen! Check check check. Then her health crashed and Kelly made a lifesaving decision. She lost more than 200 pounds. And her brand. And her fans. And herself. When life punches you in the gut, it's easy to stay down. But that wasn't Kelly's style then or now. She moved back to her native Australia and turned her life lessons into a new career. And she is here to help you find your identity. Check her out at KellyGlover.com and you can find her old podcast BigCurvyLove on where you listen to podcasts.
Women Really Mean Business: Connecting Professional Women Worldwide
Kelly Glover is seasoned in the media world and emphasizes the relevance of your personal brand. To set yourself apart, you must actively work to take control of your brand - listen to find out how!
Today on 10 Minute Mindset, Kelly Glover gives her best advice for polishing your pitch and presenting your brand in a way that gets you booked on more podcasts. Kelly Glover is a radio host with a 20-year track record in media and entertainment. She started out interviewing celebs on the red carpets in Hollywood, worked for Miramax in London, and graduated from the Australian Film Television and Radio School (AFTRS) prior to hosting the Love Song Dedication show on 105.3 NEW FM. Kelly began podcasting in 2007 and was the first Senior Podcast Producer at Mamamia where she produced the award-winning podcast, Hello Bump (Best Branded Podcast – Australian Podcast Awards). You can learn more about Kelly at http://thetalentsquad.com/ See omnystudio.com/listener for privacy information.
Today on 10 Minute Mindset, Kelly Glover shares how she stayed focused on things she was passionate about and failed her way to success. Kelly Glover is a radio host with a 20-year track record in media and entertainment. She started out interviewing celebs on the red carpets in Hollywood, worked for Miramax in London, and graduated from the Australian Film Television and Radio School (AFTRS) prior to hosting the Love Song Dedication show on 105.3 NEW FM. Kelly began podcasting in 2007 and was the first Senior Podcast Producer at Mamamia where she produced the award-winning podcast, Hello Bump (Best Branded Podcast – Australian Podcast Awards). You can learn more about Kelly at http://thetalentsquad.com/ See omnystudio.com/listener for privacy information.
Kelly Glover knows a thing or two about brands. She has had to rebrand herself. Kelly was living her best life in L.A. She had made a name for herself as a plus-size blogger and it was workin'!Interviewing celebrities! Working at Miramax! Podcast Queen! Check check check.Then her health crashed and Kelly made a lifesaving decision. She lost more than 200 pounds. And her brand. And her fans. And herself.When life punches you in the gut, it's easy to stay down. But that wasn't Kelly's style then or now. She moved back to her native Australia and turned her life lessons into a new career. And she is here to help you find your identity.Check her out at KellyGlover.com and you can find her old podcast BigCurvyLove on where you listen to podcasts.
CONFERENCE CALL #8 - Kelly Glover by Deborah Bryan & Taylor Valenta
The Connected Yoga Teacher Podcast 186: How to Get Booked as a Podcast Guest [Part 2] with Kelly Glover Description: Getting booked as a podcast guest is something that can be part of your marketing strategy and growing your business. But pitching to be on a podcast is not as simple as sending an email and hoping for the best. Industry expert Kelly Glover has loads of tips to share from her experience in this area. Kelly Glover is the CEO of The Talent Squad, a podcast booking and publicity agency. With almost two decades working in media under her belt, Kelly helps her clients get from pitched to published to get more clients and build their brand through podcasting. She works with clients in-person in Newcastle, Sydney, Los Angeles, & New York, and does both 1:1 personal brand strategy as well as podcast pitching, and business model coaching. Pitching to be on a podcast starts with understanding why you should even be trying to get on podcasts. Kelly explains how niching down and having a specific area of expertise can help find podcasts that would be a good fit, and how to decline being a guest on a podcast that doesn't align with your brand while maintaining a positive relationship with the host. She shares more about how to find the shows your target audience is listening to, and how to write an effective pitch. If you've been thinking about showcasing your expertise by being a guest on some podcasts or wondering how to get featured on your favorite podcasts, give this episode a listen. Key Takeaways: [7:04] Shannon introduces her guest for this episode - Kelly Glover. [8:35] What does Kelly do and how did she get started in this industry? [10:34] Why should you even go on a podcast? [15:23] What's the next step once you've decided you want to be a guest on a podcast? [16:41] It's best to niche down and speak only on topics you know really well. Kelly shares how you can figure out what those topics should be. [20:53] When looking for a show to pitch, you need to find a topic that has not already been covered on the podcast. [23:09] Shannon shares her experience about the pitches she has received - what works and what doesn't. [26:27] How can we vet the podcasts we're pitching to? [31:01] It is important to know the audience of the podcast as well, and it's okay to reject some offers to be a guest on a podcast! Kelly explains how you can turn down offers while maintaining that relationship. [32:57] When should you be doing your own pitches or hire an agency? [35:38] What are Kelly's thoughts on including a lead magnet when you're a guest on a podcast? [39:20] What are some other tips Kelly has about pitching podcasts? [42:27] How much time does Kelly spend listening to podcasts and which are her favorite ones? [44:16] What are some of Shannon's top podcasts? [47:22] Get in touch with Kelly via her website for some resources or to work with her. [48:18] Shannon shares her key takeaways from this interview. Links: Kelly Glover The Talent Squad The Connected Yoga Teacher Podcast Episode 185: How to Get Booked as a Podcast Guest [Part 1] with Shannon Crow Pitch Perfect Masterclass / Training How to Get On a Podcast – Discount Code: TCYT50 Podcast Application Form (The Connected Yoga Teacher Podcast) Ohana Life Podcast Episode: Shannon Crow on Creation without Fear The Connected Yoga Teacher Podcast Episode 152: Simplifying Facebook Ads with Claire Pelletreau Every Little Thing Podcast How I Built This Podcast StartUp Podcast My Favorite Murder Podcast Get Paid Podcast by Claire Pelletreau Courage & Clarity Podcast by Steph Crowder The Newsworthy Podcast Because News Podcast 1:1 Consultation with Shannon Gratitude to our Sponsor Schedulicity Quotes from this episode: "Being on a podcast is awareness. It also gives you expert status." - Kelly "It's about knowing the audience, and what value you're delivering that audience, because podcasts are a way for you to teach the audience." - Kelly "You don't ever want anyone to feel like they fell for something. You want them to be rewarded." - Kelly "When you, as a yoga teacher, are looking for a show to pitch, you're also competing against the back catalog." - Kelly "What benefit are you giving my audience, and what will they learn by the end of the episode that they didn't know in the beginning, and why are you the person to teach my audience that?" - Kelly
It is about creating value for others.Let's cut straight to it. We know that content is King/Queen, and we all know that we need to be producing it. We get lost with all of the details though right? Where does it go? Who are we talking to? What do they even care to hear? etc, etc. Kelly Glover helps us cut through all of that, and provides an understanding of why each individual piece of content is helpful, and how all of the pieces of content come together to help propel you forward.
Today I chat with Tamara Klink. Tamara’s life purpose is to empower females working in technology to live a balanced and purposeful life. She founded FIIT Collective to create a global support network for females working in tech, or considering information technology as a career. Along the way Tamara spent 8 years as a circus performer, graduated from Bond University with a Bachelors of Business and Accounting, then moved into recruitment, before finding her joy in technology. Tamara now works for Salesforce, one of the leading technology companies globally, as a Senior Solution Engineer. This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry. TRANSCRIPTION *Please note, this is an automated transcription please excuse any typos or errors [00:00:00] In this episode, I speak with Tamara Johanna Klink. Tamara is the founder of the Global Support Network. F. I. I. T. Fit Collective. Key points addressed were tomorrow's professional history and current dream job with Salesforce. We also discussed her founding the Fit Collective, which stands for females in information technology and serves as a global support network for females working in tech or considering a career in tech. Stay tuned for my talk with Tamara Johanna Klink. [00:00:37] Hi, my name is Patricia Kathleen, and this podcast series contains interviews I conduct with women. Female identified and non binary individuals regarding their professional stories and personal narrative. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age status for industry. We aim to contribute to the evolving global dialog surrounding underrepresented figures in all industries across the USA and abroad. If you're enjoying this podcast, be sure to check out our subsequent series that dove deep into specific areas such as Vegan life, fasting and roundtable topics. They can be found via our Web site. Patricia Kathleen .com , where you can also join our newsletter. You can also subscribe to all of our series on iTunes, Spotify, Stitcher, Pod, Bean and YouTube. Thanks for listening. Now let's start the conversation. [00:01:35] Hi, everyone, and welcome back. I'm your host, Patricia. And today I'm excited to be sitting down with Tamara Johanna Klink. She's the founder of Fit Collective, a global support network for females working in tech, are considering a tech career. You can find out more about her and fit collective at fit collective dot com. Welcome, Tamara. [00:01:56] Oh, thank you so much, Patricia, for having me. [00:01:58] Absolutely. I look forward to unpacking fit collective and everything that you're doing there for everyone. Listening and perhaps new to the podcast series will follow the same trajectory, a roadmap for today's podcast and follows the same trajectories, all of those in the series with our inquiry line. First looking at unpacking tomorrow's academic background and early professional life leading leading her up to father founding of Fit Collective. Then we'll turn straight to Unpacking Fit Collective. We'll get into the logistics of who, what, when, where, why, how, funding all of those things that may pertain to it. And then we'll get into the ethos and the philosophy behind what Tamara is doing with her vision there. We'll then turn our efforts towards unpacking and looking at the goals and plans that she has in the future for both the collective and her other work endeavors. And we'll wrap everything up with advice that she may have. For those of you looking to get involved with fit, collective and or emulate some of her career success. Before I begin peppering Tamara with questions, I'll read a quick bio on hers that can garner a bit of her background prior to her describing herself. Tomorrows life purpose is to empower females working in technology to live a balanced and purposeful life. She founded Fit Collective to create a global support network for females working in tech or considering information technology as a career. Along the way, tomorrow spent eight years as a circus performer, graduated from Bond University with a Bachelors of Business and accounting, then moved into recruitment before finding her joy in technology. Tomorrow now works for Salesforce, one of the leading technology companies globally as a senior solution engineer. Since founding her business, Tamara has been awarded the top five leading ladies in tech on Instagram by women who code top blogs. Young women in technology should follow by code like a girl, a finalist for the air and women in I c t awards and a finalist in the Emerging Leader category of the Empowerment of Women Awards. So tomorrow, that's really exciting. You've had some like really quick early on success and I'm excited to kind of climb through what you're doing now and find out more about it. But before we do that, could you please, for our audience listening and watching today, kind of describe your academic background and early professional life that led you to where you are right now? [00:04:23] Yeah, no problem. Did you want me to start back in the circus is that way? [00:04:28] Yes. I want all of it. I do. And you can't drop a little tidbit like that without me just dying to hear more about it. [00:04:35] Or I said so ever since I was a little girl, I was a sporty kid and I really enjoyed it and excelled in professional sport. So I went to state swimming, water polo. I was very good at dancing, gymnastics. But none of them had my heart. And it was one day when I was walking down Queen Straight and All in Brisbane and I saw these kids doing circus tricks. And I looked at my mum saying, Oh, my God. That is so cool. That's exactly what I want to do. And she's thinking, my gosh, tomorrow you are already doing a million other things. But okay, let's go to the game. So I started doing circus. At the age of 10 and by the age of fifteen, I moved out of home and was traveling all of Australia with a circus school. So I would still go to normal high school. But the teachers would come and tour with us to ensure that we did allow exam the same as every other normal kid would. At the same time. And we would schedule our tours and performances around those exam timetables. And my ultimate goal at that point was to be in display. That was that was the dream. And in my graduating year, when I was 18 years old, I had an injury and it wasn't surveyed. But it was enough for me to wake up and realize how dominant or how much my body needed to be fit and healthy for me to have a sustainable career at Circus. [00:06:15] And everything that my parents said about moving out of home. I mean, at the time I was going to an all girls Catholic boarding school before I went to sex. So it was a big shift for them emotionally. So, yeah, everything just came rushing back of them saying that I needed a back. So I decided to listen as much as I didn't want to and put my head in the books and studied really, really hard. In my final year at school and ended up going to university in the Gold Christ, where I studied business management and accounting, and the goal was to just get my degree and then head back to circus. But that wasn't the case at all. I fell in love with university and left my circus career behind. And naturally, I excelled in accounting. So as any, I guess, university student would think. What you excel at. You should pursue. So I ended up getting a part time job in a tax accounting firm and then studying part time and then having three other casual jobs on the side to ensure that I could sustain the party life and buy all the new dresses that I wanted. And at the end of my degree, I realized how much I hated accounting and I thought it was really dull and really boring. And it wasn't for me and I could not stand to look at another tax or 10. I needed some more human interaction. So I was really, really lost at that point and I had no idea what I wanted to do. So I went to my parents for advice and I had two opportunities on the table. One was in change management at one of the top four firms here in Australia, and another was starting up a recruitment firm for an international recruitment agency in Melbourne. And I spoke to them at the time. I was like, what do you think I should do? And they said, Mary, you have two options. You can either be really small fish in a really big pond and start consulting on change management. When you have zeri industry experience and work really, really, really long hours, or you can really step outside of your comfort zone and start a recruitment firm and they you're going to learn how to sell, how to negotiate and build a really, really thick skin because not everyone likes recruiters. [00:08:46] And so yeah, I decided to start a recruitment firm. I thought it's going to give me a really good perspective of all the industries out there and first hand knowledge of all of the different corporate coaches. And then after that, I'll know where I want to go and guide my career that way. So funnily enough, the recruitment side of the business that I was starting with s schools recruitment. And at the time I had no idea what SAS was, was I was like, what is it, CRM? I just don't understand. And so in the first week, I had to do a presentation to my managers at the time and about sousveillance and the type of candidates that we would hire by the end of the presentation. My manager said to me, When can we get sound? Supposing we need it as a CRM? And I was just so passionate about it. I would be the first one in the firm to be there in the morning researching about Marc Benioff and what technology he's just bought and the latest innovations. And I ended up spending more time learning about Salesforce than actually recruiting. And one day I decided to do what I did best. And that was take a day off and recruit. And I recruited myself into all of the different organizations that I knew had samples so specialized in samples, implementations and just said, look, I'm a junior. I don't know a lot. I've been studying sounds and really passionate about it. Would you give me a chance to work at your firm and I'll do whatever it takes? I work the long hours. I'll do whatever course. And two organizations had said yes. And I decided to go with the organization that specialized in marketing cloud, which is what I specialize in today. And I wouldn't say could not believe that they hired me. I had zero technical knowledge, zero technical skills. And within the first two weeks they put me on site with clients and building the platform. And I just fell so deeply in love with it, ended up being a developer. And then after two years, I got a job at Salesforce. So that's my career journey. I guess where I went, especially where I want to talk about, is with it. Collective came into that. [00:11:13] Yeah, absolutely. What was the inspiration for launching a collective or was it something that germinated for a long time, or was it just something that kind of hit you one day? [00:11:23] Well, being in recruitment and specializing in tech recruitment, it sounds folks recruitment. I started to notice how many men I was talking to, and at the time it wasn't an issue at all. I love men. I think they're great. I think they're really intellectual and very smart. And when I started my job at Kaleido, which was the partner that first hired me with serious technical skills. I very quickly realized that my team were olman, and that wasn't an issue at all. They didn't discriminate against me. They really looked after me. They gave me so many different opportunities. I wouldn't be where I am today without them. But I couldn't say what I couldn't see. And there was no senior management there at the time that were female. And I was lusting where my career path could go. So I started looking online for some tech events that I could attend and meet other women who were in tech. And I found some really, really great events with girls in tech and cried like a girl and they were just phenomenal. But the issue at the time was that I didn't have time to attend these events all the time working in tech. You do have implementation projects that require later hours at times. And I found myself signing up to these events, but not being able to go. So I looked online looking for some other career stories about women in tech. And the ones that I found I didn't feel were authentic. I felt like it highlighted all of the success, but it didn't talk about the challenges that women have to go through to get to where they are today. And they missed such a big piece of the puzzle, which was the life aspect. You know, it focused on the career. But what about the life? And what about falling pregnant and going on maternity leave and what it's like to come off maternity leave and the guilt that you have behind that? Why aren't we talking about that? Like, why is that seen as a weakness? So I started off with an Instagram account just to save. That was an audience out there. And if there were other women in tech who wanted that holistic view in that work life balance and being more purposeful in life, work and life. And my Instagram account just blew up and I thought, OK, this is an opportunity. Started a website and now it's time to into a podcast, which I absolutely love. And yeah, there's just so much that I want to do with it. [00:13:51] So I'm curious, when your audience started to grow. Was it local? Did you. Did you make it immediately global or was it Australian? [00:14:01] And was it largely women or female identified? Or did any of those profile elastic characteristics matter? [00:14:09] Yes. So I thought that my audience would be predominantly in Australia. But it's actually masked mostly in the US, which is amazing. I love. I definitely want to go to the US again one day. I think it's such an incredible country. And. But I do have a lot of men as well. And that's not a problem for me at all because men are part of the picture. And that's what an equal workforce looks like. And we need them to have that do best by thinking when we need them to help us get to the levels that we deserve. So it was global. Straight away, us predominant. And then I would say Australia and then the Asian countries. [00:14:53] OK, let's get into some of the logistics. So am I correct? It's a fit collective stands for females in information technology. [00:15:03] OK. And so that's where you're getting the acronym. When was it founded? Did you take any funding? Do you have any co-founders and. Yeah. Let's start with those three. [00:15:15] OK. Awesome. So the website started May 2018 and that was just made blogging about my experience as a female in tech and talking about the different areas of life. So tech well-being and balance and getting other women in tech to share their stories and their advice and how they got to where they are today and what I found in doing that. It was very time consuming and I'm not a natural writer at all. That's something that I've struggled with. Having a mother who comes from the Netherlands, I guess her English wasn't his strong suit, ADA. So it was very time consuming for me. And I thought I was doing a disservice to those women by not sharing their stories to a wider audience. So that's when my partner, Joe Norson, thought that launching a podcast would be a great idea. So the podcast launched in September 2019, and it's absolutely skyrocketed since then. And I love doing it. [00:16:21] And then your last question was about the fandoms reality. Yeah. You and what did you found it alone. And since have you brought on other founders? If so, and did you bootstrap or get funding? [00:16:33] So will I. So I founded it by myself initially, but my partner, Joan Auton, I would also classify him as a puppet found on whether he likes it or not. But it honestly wouldn't be where it is today without him. I wouldn't have slept through so many hoops outside of my comfort zone to launch the bug and the website. And he's very technical and helped me a lot with the Web site and is a very good writer. So you raids and edits everything that I write. So I definitely classify him as a founder, if not the same, when helping me lead the way. And in terms of funding, no, it's all self-funded by myself. So I'm very grateful that I do have a very good salary at Salesforce to help fund my business. But it is getting to the stage where, you know, I am looking for sponsorship. I'm really hoping to increase the amount of podcasts that I release and start advertising on there. But it's a fine line of adding ads to a podcast and making sure those ads are helping my audience. I don't want ads that aren't relevant or that are disrupting their listening and it's not bringing value to them. So, yeah, it's a very fine line. And if you have any advice, I'd love to know how. [00:17:57] Well, I. The same. No, I think you're right to be very considerate. [00:18:01] I host four different podcasts and I, I take myself seriously because of the communities that I'm speaking with. Not on the whole as a person, I don't think I take myself that seriously. However, working with women and female identified non binary individuals such as yourself and telling the professional chronicles over the past three years, it's been a struggle. I haven't done a lot of partnerships and sponsorships. We've had offers for acquisition that couldn't go through simply because I couldn't guarantee the authenticity and value staying the same to those audiences. I think it depends on the niche market. You speaking to women? I think that's getting better. I think that the actual industry is growing up before our eyes. Podcasting is was very much so still the Wild West three years ago. And now there seems to be some kind of a tenor, you know, and an appropriate following and things like that. And even though there's still variance in how people put them out, I was always like, where's the structure? Like, how do I know what I'm getting? And I think a lot of those things are carrying over into sponsorship and partnership as well. I think the people are starting to get that. You don't want to just go rogue and have some anti female ads suddenly on your, you know, female podcast. That would be daunting. So I do think that that is happening before our eyes. But I do think you are also very wise to consider those kinds of aspects before you just kind of throw it all into the wind, because you do you have an onus, you have a responsibility to this community that's been sharing stories with you and listening to each other's stories and things like that. And so there's there's a reference, at least for me, that I think is required. I love your work, like your website design. I think it's very clean. There's been a lot of change. I originally came up in Silicon Valley and, you know, the newest rage and stuff like that with website design can be like the worst color of orange for a prom dress that you've ever seen. Like, it's just kind of like you can't fall too quickly for, like, the new things because they're very fad, like. And so I like that your site has like a classic timelessness to it, which I feel like any site that's supposed to be for a collective or that kind of a word has a lot of heti meaning for me. And so I like the the design and what it looks like. But I also like that you very judiciously and succinctly get into like a clear mission, you know, about what you what you're meant to do, what you what you're intending for, the collective and things like that. And I want to kind of ask you about that. I grabbed the quote you it's from your site. It says, Our vision is for 50 percent of the global information technology workforce to be female. And I think that that kind of a mission is cool. I think it's important to say those kinds of things, even though it's it's a lot, you know, it's it's a lot of people would say that and be like maybe, you know, there's a lot that goes along with that. But I like that you're stating it. You also talk about transparency and communication and all of these values that you really you uphold in the collective. And I want to kind of unpack that a little bit more and see where some of the future or current action items are in how they're meeting up with those philosophies. So can can you kind of speak two main areas of conversation that your collective is happening or are there initiatives that people are getting behind? Is it as much as petitions being signed or are there any things that people are actually doing to start putting some of these goals into actual work, real action items? [00:21:36] Yeah, there is a lot that's happening. And I'm so grateful that a lot of Mella allies are running these petitions and pushing for regulations to be changed. So in Australia, there's a lot happening with equal pay and southpaws. That itself has you know, I think they've balanced the pay by twelve million dollars now to ensure that all of the employees, no matter what race, gender, religion, that they're paid the equal as their colleagues. There is a lot of movement like that happening and having paternity leave. So giving men the option to be able to take that paternity leave. Scandinavia's definitely leading the way. Then they make it mandatory. So you either use it or lose it. So when an employer is looking to hire male or female, both of them could have the opportunity to take twelve months of the year. So there's no discrimination and there's no unconscious bias when hiring a male or female. So that's knocked off the park straight away. That is a lot of it's not. Some organizations are a little bit more aggressive, and that's not the approach that I would like to take. Like I mentioned before, men are out of the picture. And Fickett Collective isn't about females taking over the world. It's just about simple equality. [00:23:03] And it's funny when you look more and more into it and say how many aspects of the organization molded to fit a man's world. So, for example, the air conditioning, that's at a level that is most comfortable to men and not women. Women like it a little bit more woma. So it's just simple things like that that organizations are becoming more aware of. And I don't think any organization is purposefully making unconscious bias or discriminate discrimination against any gender or religion or so forth. I think it's just more about being open and aware of what is equal and that we're not asking for anything more than what a man would ask for. So there is a lot happening. I wouldn't say this petition, so forth. I don't think we need to get ahead. But there are slightly changing regulations all over the Web. [00:24:00] Do you make goals? And if so, is it a collective? How does it work when you have so many people kind of belonging to this union? And has that changed since the launch? [00:24:12] Do you make goals as to what you would like to see it be a part of what you would like to see fit? Collective have. It's like some print on its like signature too. Or are you still kind of forming that? [00:24:28] Yeah, it's, it's funny because I'm so passionate about it collective and I'm so passionate about Salesforce. I could not think about losing one of the other. So I'm very big goes by. But then it comes that whole lot of balancing and fame really stake in what you can and can't achieve. So I guess within the first next three years, what I would like to do is really increase the cost, because that is saying such an incredible shift. And the reviews and the direct message, things that I get on Instagram and on LinkedIn, I just mind. And I have a best selling authors contacting me, asking me to be on their podcast. And I have women messaging me, opening up to the stories that they've had that they resonated with some of the guests that I've had on the show. Like, it's just it honestly, those guys would cry because I'm so grateful to be able to have that impact on a female and make them feel like that they can have it all and that they can pursue their wildest dreams and they are worthy of receiving that. So the first one to call is increasing that tech podcast frequency. So currently it's fortnightly and so hopefully get it to weekly, then create a number of eight learning programs to really help women in tech accelerate their career. So I've got one. Got a few ideas, but I've got one that's due to be launched soon. And then I have a really ambitious idea, and that's to develop an and pay for a female centric productivity app. So I'm super excited about bots and as well as, you know, really big goals for Salesforce as well. So really big goes there. And I'm very ambitious to get them. But as long as I'm putting my mental and physical health as a priority, because that's everything that I talk about and it's really important and then not intact, then you can't possibly table the goals that you want to. [00:26:37] That's absolutely true. And it's it's good to recognize it young. [00:26:41] I think a lot of the women that I speak to and female identified individuals are, you know, in a place of of a little bit more pain and sacrifice after they've come to that conclusion. It's good to recognize that at a younger age. I'm curious about your podcast. And I'm I so I had the opportunity. You're in Australia. We talked about this prerecording and I had the opportunity to be in Sydney and actually do a couple of podcasts there. And I went to a meetup group based on local podcasters there and had the opportunity to speak in and kind of share the platform idea. I wasn't sure how different it would be where you're at versus my side of the globe. But I did learn that there is a lot of different networks and there's a lot of different ways, like you said, ads and things like that. There's a lot of podcasters in the states that are just, you know, cow people. They will just kind of up and bootstrap it all and just figure it out as they go. And they don't really think about those things. And I found at least a lot of my Australian counterparts to be very thoughtful and particular. At said that at that pace that they were finally out. When I am when I met up with them at the Meetup group and I'm wondering with you. Are you on? So I know your podcast is you can locate it on your website. But are you hosted on other networks? You. Australia has a very famous podcasting female network that Kelly Glover. I interviewed her and she used to work for it, but it was one of the first ones I had ever even heard of, even including in the States. But I'm wondering if you have if you host it yourself or if it's nestled in different indexes, how does that work for you guys down under. [00:28:25] Yes. So I didn't know about that old female podcast racing. You'll have to have to look out for her up after this episode. That's really interesting. Sorry, it's just on all the regular podcast channels like Apple and Spotify and Stanzler and Chain I Heart Radio. So on my Web site. I do think that. I have had a few emails lately that it is opening up into the Scandinavian countries and I just assumed that they would be there already. I don't know if you've had the same as well. So I would assume that it's that it's available globally. But that could be naive of me to think that. [00:29:08] Well, I wasn't sure either. [00:29:10] I actually did podcasts about a year and a half ago out of Sweden and Ireland, and I wasn't sure when I was there. And the people that I contacted, I gave them just my natural like I tune Spotify address. And and I did get notifications. They were all able to access it. But I also got notifications that they're kind of doing their own hosting of channels and things like that. I think people again, you know, you're kind of witnessing the toddler doom of of podcasting. It's growing up before our eyes, which is kind of a ride. I mean, you how how frequently can you say that? It's like being around when the computer first launched, it would have been a riot. So that's interesting. So I'm wondering, given that you're doing this within the podcasting, as you know, this kind of beloved creature of yours, how is it based? Are you doing an all interview based? How are you running a length? Are you picking topics? Are you lousing the collective to weigh in on what is spoken about? How does all of that work when you're doing your fortnightly podcast? [00:30:10] Yeah. So it's a combination. So when I first started, because I was a bit nervous thing behind the mike, I thought that someone would just be my partner, Joel and I, talking about some of the challenges that women in tech face and how to overcome them, as well as acknowledging some of the discrimination that men have as well. Second, for example, you know, I don't know if you have them in the States, but Father's Day Marquises is typically at seven a.m. and then Mother's Day breakfast is at 10 a.m. So there's discrimination on both ways. Assuming that the father is working and the mother is not just talking about some of those things and that it's also difficult for men to leave work early to pick up that child, it's often that thinking, well, why isn't the female doing that? So this discrimination bikeway. So I really want to have him on the show to have it ensure that we have that collective, at least from a male and female standpoint. And just in my preliminary launch, I hadn't even launched a podcast yet. It was just all marketing and showing little sound bites of the podcast. I actually had the CIO of Susan Group, which is a huge Aussie fashion brand here in Australia, contacted me saying I wanted to be on your cost and I'd love to be interviewed. And I'm looking at my Poncho's thinking what this was meant to be. Season two, I'm not ready to interview people, especially not a CIO of a major fashion company. You're kidding. And then just like, what are you doing? Forget season one. Get her on the show. You just need to learn and guide for it is sort of being ad hoc since then. I definitely get the input of my collective. I ask all the time on Instagram what are the topics that they want me to talk bad? Or I ask specific questions like what are some of the challenges that they're facing currently right now and get their input. And we do talk about a lot of those topics. And then with the interviews with the guests, I've been very fortunate. A lot of them have come to me to be on the podcast, and I initially have a 30 minute conversation with them and look at their background and had some ideas of the topics that we can talk about and then get a feel of what they're comfortable in and what they're passionate about and what is the impacts that they want to make. When the podcast is finished. How do they want to transform a female and text lives? Or how do they want to help a male ally help women in tech get to the top? [00:32:43] So, you know, it's it's definitely very collaborative. And I am. Very proud that they guess that I've had on the show a very authentic and talk about the challenges. That's really, really important to me. And I do try my best to pull them out and be vulnerable and open because that's where people really start to relate. So, yes, it's definitely a combination of everything that you talked about. [00:33:10] Just fantastic. I think the goal to I mean, you know, Melinda Gates was telling David Letterman on his inquiry's show that launched a couple of years ago. [00:33:19] She just said, listen, if we have to keep women at the table, there's less women in tech right now than 10 years ago. And it's a huge concern for, you know, women who are allied to women in tech or women who are in tech. I have two daughters for that reason alone. I mean, you know, it's it's scary to think that we're losing our place at the table because we will lose our voice in the future. And the future is tech. And we want to have a seat at that table. And we need about 50 percent of those seats. Not one, you know. And so I think it's so crucial to have organizations like yours and Fit Collective like out there sharing stories, making sure we're still having these important conversations. [00:34:02] And to be clear, you know, pay parity, sexism across all boards, across all genders, it services nobody. Men lose out, women lose out. Non binary people we all lose. There I can show everyone that paradigm very, very quickly. Any kind of bigotry actually doesn't service to society very well. And that's why ones that go about eliminating it have a happier work life balance and just a happier citizenship in general. So it's definitely for you know, I have two boys and two girls and it's for everyone. But I do think that your mission is as audacious and awesome and I love it. Olympic collective. I love everything about it. We're wrapping up and running out of time, which I wish we weren't going to. I mean, I'll go into my final question, which I am I'm known for. It's one of my favorite. Everyone's like, are you ever going to change it? I was like, No, never. And I'll be forever. So if you were at a safe social distance from someone and a gardener a park tomorrow and they walked up to you and it was a young woman or female identified not by an individual, anyone other than a straight white male for purposes of this podcast. And they said, listen, tomorrow, I'm so glad I caught you. So check it out. I know I had this incredible background in sport. And I am. I went in to uni. I got my stuff done. I thought I was gonna go back to the spa and up not doing it. And then it turned out that I was setting something at uni that I had to kind of pivot. Then people gave me two options and I chose the harder of the option. I found my niche. I found this company. This works that I'm obsessed with. And I'm getting ready to launch this this side Passion Hustle project that I'm just I'm related to do it, but I'm getting ready to do it without a whole lot of mentorship. What are the top three pieces of advice you would give that individual knowing what you know now? [00:35:57] I would definitely say ensure that this is your purpose. The purpose is very different to following your passion. And I think a lot of people get confused between the two and your passions change, just like in my story. My passion was circus than it was accounting. But they change your purpose, doesn't it? And I was very, very grateful to find that very early in my life. And it is tough finding it. You have to dig really, really deep and open all the skeletons out of your closet to understand what that is. Because if you follow your passion, you end up just creating a job for yourself. And that's no different to what you are doing today. Whereas if you follow your purpose, you're intrinsically motivated to continue even through the most challenging times. So I'd say that would be the first piece of advice. The second is just get started. It's so easy to get caught in a trap of striving for perfection, whereas you just need to get it and they pay out that test the market. Is there an audience? I start with an instant. Family can do whatever way that works for you. And then just test it. Right. Test it. Right. And then you evolve and build a product that you're really, really proud of. And the third one, if I can only choose three to get a mentor, I wouldn't be where I am today without my mentors. So with that, my partner, John Wharton, and the mentors that I have at schools and outside of Salesforce, they are a big part of where I am today. [00:37:29] Yeah, absolutely. And I'm not sure the end the word mentor, like there's a lot of people calling it different things, but I, I don't know of anyone who got to happiness or the top of a mountain or hill without some kind of an advisor, teacher, a mentor that they could really guide themselves by. [00:37:47] All right. So I've got to ensure that this is your purpose. It's different from your passion. So recognize what your purposes and make sure that this endeavors that just get started and get a mentor. Absolutely. Yeah. Fantastic. Those are perfect. Three, I love this. And they really do cross like industry genre. Like you could tell that to a young artist. It's perfect. The next biochemist. [00:38:12] Well, Tamara we're out of time, but I wish we weren't. And I thank you so much. [00:38:16] I know you got up early for this and I know you're busy. Everyone is. But you in particular. And I really appreciate you sharing your story and your candor and all of your information with us today. [00:38:28] Thank you so much, Patricia. I've had a lot of fun, and I wish you all the success that I'm looking forward to here in the process when it gets launched. [00:38:35] You bet. You as well. And for everyone listening, we've been speaking with Tamara Johanna clink and you can find out more. She's the founder of Fit Collective. And you can look it up online. It's Ficke collective dot com. [00:38:48] Thank you for giving us your time today. And until we speak again next time, remember to always bet on yourself. Slainte!
Have you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this episode she lets us know how to get booked, how to preform once you're booked, and what to do after. Kelly, is the founder of The Talent Squad a company that helps you get booked as a guest on relevant podcasts. Her first podcast went live in 2007 but her story starts in Hollywood as an intern for a movie studio. Kelly went on to work as a red carpet celebrity interviewer, hosted her own syndicated radio show, and had a ‘Jerry Macguire moment’ which led to launching The Talent Squad.
Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset.Kelly is a natural energizer obsessed with booking podcast interviews for her clients enabling them to deliver incredible value to audiences, build relationships with hosts, and increase credibility, authority, visibility, and influence.In 2007 Kelly released her first podcast but it wasn’t until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a “Jerry Maguire Moment”, and with just a single client and one team member launched her podcast guest booking agency, The Talent Squad.Kelly splits her time between Los Angeles, New York, and Sydney.To learn more about Kelly and her work, visit https://kellyglover.com/ or http://thetalentsquad.com/.
Have you ever wondered how either hosting a podcast or being interviewed on a podcast could help you grow your business or expand your brand? In this episode of Sexy Soulful Success, Emily is joined by Kelly Glover, founder of The Talent Squad, where she and her team specialize in booking podcast tours for entrepreneurs! This is a value-packed episode, so grab your notebook and pen because you WILL want to take lots of notes! In this conversation, you will learn the benefits of hosting or being a guest on a podcast, how to establish expert status in your industry, how to create a high-end network, what to say + what NOT to say when pitching yourself for a media opportunity, how to prepare to give a valuable + game-changing interview, and so much more!
We're continuing our podcast expert series today with Kelly Glover, founder of The Talent Squad. Driven by the core belief that your personal brand is your most valuable asset, Kelly books podcast tours for entrepreneurs so they can increase their credibility, authority, visibility, and influence. Kelly got her start in media as a red carpet correspondent but reveals in this episode why it's more interesting interviewing normal people rather than celebrities. We chat about how to best prep for your interviews and make the most of your podcast appearances post-interview, booking your own podcast tours on other people's shows, why you don't need to have or be on a show with millions of listeners to create impact, and the anatomy of a perfect podcast pitch that will get you noticed and booked on your dream shows. Connect With Kelly:1. http://kellyglover.com/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
This is the 2nd part of my 100 episode celebration mini-series, and the amalgamation of what I consider to be the absolute pearls of wisdom that have come from many of my guests. These amazing pieces of advice hopefully leave you with inspiration, motivation and knowing that you can create whatever you want, because anything is possible when you get visible. Listen to all five episodes of this series as I will reveal the winner who will become a fully featured guest on the podcast. And if you know you are ready to accelerate your results, head over to www.annaparkernaples.co.uk/mastermind and apply for my 6-month Action Takers Mastermind. The application closes on July 6. Featured In This Episode: Rob Moore https://annaparkernaples.co.uk/rob-moore-vulnerability-as-you-get-visible/ Lisa Johnson https://annaparkernaples.co.uk/lisa-johnson-passive-income-growth/ Helen Pritchard https://annaparkernaples.co.uk/helen-pritchard-linkedin-lead-generation/ Carrie Green https://annaparkernaples.co.uk/carrie-green-how-to-build-an-online-business/ Caroline Strawson https://annaparkernaples.co.uk/caroline-strawson-how-your-inner-child-sabotages-your-success/ Nick Bradley https://annaparkernaples.co.uk/nick-bradley-increasing-your-sphere-of-influence/ Kelly Glover https://annaparkernaples.co.uk/kelly-glover-how-to-use-podcast-guesting-as-a-strategy/ Catherine Morgan https://annaparkernaples.co.uk/catherine-morgan-how-to-create-financial-foundations/ Gavin Preston https://annaparkernaples.co.uk/gavin-preston-change-your-mindset-to-scale-your-business/ Lucy Griffiths https://annaparkernaples.co.uk/071-lucy-griffiths-how-video-can-make-you-money-while-you-sleep/ Jonny Cooper https://annaparkernaples.co.uk/079-jonny-cooper-3-pillars-of-effortless-marketing/ Maxwell Muir https://annaparkernaples.co.uk/083-maxwell-muir-how-to-keep-your-skill-sharp-as-a-speaker/ Raimonda Jan https://directory.libsyn.com/episode/index/id/14549564 Sam Rathling https://directory.libsyn.com/episode/index/id/14721449 Lucy Crane https://directory.libsyn.com/episode/index/id/14631425 Amy Rowlinson https://directory.libsyn.com/episode/index/id/14908682 Traci Cornelius https://annaparkernaples.co.uk/traci-cornelius-being-uncomfortable/
Today, we're talking about podcasts. And what you'll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you're a guest on someone's podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone's show, and the one thing you need to do before sending a podcast pitch. Here's what you'll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast "seasons" and why that may be the more effective way to serve your audience Here are links mentioned in this episode: *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sending a podcast pitch. Here's what you'll learn in this episode: *The #1 thing to help you enjoy producing your podcast more *What makes a great podcast guest *Steps you can take to prepare yourself before being interviewed on a show *Growing a business using skills you developed in a past career *The importance of research before you start pitching yourself on podcasts *How you can create podcast "seasons" and why that may be the more effective way to serve your audience *Want to learn more about the Video Bootcamp? Click here for details *Connect with Kelly Glover, CEO of The Talent Squad, here *Get on our WAITLIST: CherylTanMedia.com/Waitlist *YouTube.com/CherylTan *CherylTanMedia.com/Resources *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it. *Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Grow Your Influence Through Podcasting “Don’t be afraid of the sound of your own voice. That is what you sound like and what you’ve sounded like your whole life...everybody loves it, so it’s ok.” Kelly Glover Kelly Glover is an Australian native and has helped hundreds of entrepreneurs and business owners start or appear on guest podcasts for the last 13 years. Kelly began podcasting in 2007 and now has her own popular syndicated radio. Not only that, but Kelly also helps people use their personal brand and podcasts to grow and further their business. So, why is getting on podcasts so important? Simply put, credibility. While there may be thousands of different podcasts out there, the podcasts unique to your business help build authority and reputation. If you want to live your influence, being involved with podcasts allows you to be an influencer and take action on the things that make you passionate. “It’s a linear step, by step, process, that you absolutely can achieve.” - Kelly Glover Pitching is a long-term strategy and is a lot of busywork, but the preparation beforehand is well worth it. Before you start pitching, you need to review your social media platforms, pinpoint your personal brand, and cement your messaging so you don’t confuse listeners. It’s also essential to have a one-sheet finalized, headshots completed, and talking points documented. Every detail and up-work prep will make pitching a podcast that much easier. When you pitch and get booked on podcasts, every step of the way opens the door in front of you and it’s essential that you get through that door. There are two elements needed to organize a one-sheet to pitch potential podcasters. You will need an online press kit that includes all the online material readers can consume from home. Second, you'll need a well-organized one-sheet. A one-sheet is a snapshot of your personal brand and what you do, all on one page. It should include who you are and what you talk about, as well as be easily consumable. Readers should know everything they need to know about you within 30 seconds, so make sure it's on point! Headshots are a must, and your name should bold and easy to read. It’s also helpful to include five examples of questions and talking points you plan on using. This will allow the potential host to know what to expect. Keep your one-sheet inline with your brand and brand colors. It doesn’t need to be overly extravagant, but in a nice layout that suits you and your position. “Practice in private before you go public” - Kelly Glover Sometimes people get knee-deep into creating their podcast and then realize how much work it is and fail to follow through. Doing a pilot episode to yourself or a small audience will help you determine in starting a podcast is something that will work for you. Generally, podcasts are a weekly commitment; therefore, you are responsible for 52 episodes if you want to maintain listeners. However, that isn't a requirement! You decide your frequency, especially if it takes up more time than you would like. Monthly or quarterly shows work well, too, just make sure you're consistent. “[Starting or guest appearing on a podcast] Is a way to communicate your expertise, but amplify your message as well.” -Kelly Glover Once you’ve been booked on a show, pre-promote it! Highlight a few seconds of the podcast with your audience to get them excited to tune in. Releasing behind the scene footage also helps build anticipation. Later, when the show goes live, you can share it with your audience and followers, and they will know exactly what to expect. Keep in mind that it’s essential to be respectful of the host, and when they plan to release the content. Tag them and share their content along with yours, so you both benefit. Last Tip! If you are going to invest in starting a podcast, find affordable tech. All you need is a microphone and headphones, and most of the time, you can purchase them for $100 or less. To learn more about Kelly and podcasts, visit her website. You can also check out Episode 55, from our podcast library, to review some helpful tips on how to build your audience and movement. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Terra Bohlmann interviews powerhouse, Kelly Glover, who is the founder of The Talent Squad. Kelly specializes in booking podcast tours for entrepreneurs. She has a 20-year track record of working in media, which includes podcasting back in 2007 and hosting her own syndicated radio show. Kelly teaches you how to use podcast guesting as a way to strengthen your personal brand, gain massive credibility, and get instant authority. They discuss the benefits of being a guest on podcasts, how to know when and where to start, and all the things you need before you get booked on a podcast so that you maximize the experience. If you are ready to get more visibility for your business, you'll love this podcast episode.www.TerraBohlmann.com/consult
In today’s podcast episode, PR powerhouse Kelly Glover reveals how writers can use podcasting to get more clients and build their brand.
In this episode, we talk to Kelly Glover (Co-Founder & CEO Of The Talent Squad) about how to break the tape, create an award-winning podcast, and more. **More On Kelly** Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset. Kelly is a natural energizer obsessed with booking podcast interviews for her clients enabling them to deliver incredible value to audiences, build relationships with hosts, and increase credibility, authority, visibility, and influence. In 2007 Kelly released her first podcast but it wasn't until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a "Jerry Maguire Moment", and with just a single client and one team member launched her podcast guest booking agency, The Talent Squad. Kelly splits her time between Los Angeles, New York, and Sydney. Expertise Talent Booker Podcast Producer PR Coordinator Radio Host Talent Agent Entertainment Reporter Professional Track Record: Miramax Tribune Media (Zap2it) Mollison Keightley Buena Vista NewsMediaWorks New FM (Super Radio Network) Mamamia Podcast Network Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme** Behind Closed Doors - Otis McDonald **Break Theme** Cielo - Huma-Huma Sponsors/Partners If you're concerned about the safety of your employees and the sustainability of your organization, you need the resources and connections RIMS provides. Learn more at www.rims.org/Podcast. You can save 25% off a year-long membership. Go to Payoff.com/TheStartupLife to learn more. Go to the Phillip Stein and use code SLEEPEZ to get 10% of your new Philip Stein Sleep Bracelet. Go to Save the Children dot org slash save kids orwww.savethechildern.org/savekids Get 20% Off and Free Shipping with the code THESTARTUPLIFE at Manscaped.com. That's 20% off with free shipping at manscaped.com, and use code THESTARTUPLIFE. It's spring cleaning baby and your balls will thank you!
With a media career in Hollywood in the early 2000s she earned her stripes and transitioned into podcasting full time. She develops a business that helps podcast guests perfect their interviews and find the best podcasts to be on. To learn more about Kelly and his journey, visit: https://wealthjunkies.com/wj179
Kelly joins Erik to recount her beginnings traveling across the world from Australia to an internship at Miramax in Los Angeles where she got her start interviewing celebrities with a tape recorder. Kelly tells us how important it is to build a personal brand, from the inside out, that you carry with you regardless of the project you’re building. Learn from Kelly how to approach building yourself for success in the future as well as practical advice for approaching podcasts you may want to appear on. http://thetalentsquad.com/ http://kellyglover.com/ --- Support this podcast: https://anchor.fm/erikecabral/support
So, when I first started to bring guests onto Pep Talks for Side Hustlers, I had to be the one to hustle and invite people onto the show. It all started with me inviting a few people that had spoken at a conference that I’d also spoken at, and then I got a little more strategic and started to invite people who had the audience that I wanted to get in front of, and then I must have reached some magical tipping point in the podcasting world, because people started pitching me to be a guest on the show. And I was like “Wait, what? You want to talk to me on my little old show? Okay, let’s do it!” So I started saying yes to conversations with all these strangers, which was a little scary at first, I’m not gonna lie. But it’s been the most transformational thing for me because I get to pick the brains of people who ARE where I want to be. And it’s a great opportunity for my guests to get in front of a whole new set of people for the price of a fun, one-hour conversation with me. And then you get the benefit of learning from our conversation! It’s a total win-win-win. So I still invite people that I want to build relationships with onto the show, but I also get a TON of pitches… and some are amazing that make me really excited to say yes… and others are not so amazing that make me definitely say no. So if getting in front of an audience of hundreds or even thousands of your ideal client for the price of a conversation sounds appealing to you, and you want to know what makes a podcast host like me say yes to your pitch in a heartbeat (or tell you no, I don’t think you’re a good fit for my show), then today’s episode is for you. My guest today is Kelly Glover of The Talent Squad, and she specializes in booking podcast tours for entrepreneurs. Kelly is here today to teach you how you can use podcast guesting as a vehicle to strengthen your personal brand and gain credibility, authority, and influence - and how you can get podcast hosts to say YES to your pitch. Today we’re talking about: Kelly’s journey to build a podcast booking agency. The benefits of being a podcast guest Two secrets of pitching podcasts What to do after the podcast airs. Why downloads aren’t a true indicator of success for a podcast How to know when it’s time to move from pitching yourself to hiring an agency to pitch you. Kelly’s best advice for you if you’re struggling to grow their side hustle. The one belief Kelly had to change about herself to get where she is today. My favorite quotes from Kelly: “Always bring your best and be your real self.” “There's no copy-and-paste pitches that will ever work.” “Another benefit of podcasting is the more you do them, the more you understand your own messaging.” “Everyone is their own personal brand. No one is you, so don't let that stop you. Don't put up any roadblocks, don't let it stop you. Just get started.” Resources mentioned in this episode: Side Hustle School Podcast The Talent Squad Bio: Kelly Glover specializes in booking podcast tours for entrepreneurs and authors. She started podcasting in 2007 and has an 18-year track record working in media and talent management. She hosted her own syndicated radio show, worked as a talent agent, celebrity interviewer, and has produced award-winning podcasts. Kelly is the founder of The Talent Squad and is here to teach the benefits of the podcast guesting strategy, and how you can not only get ready to pitch and get booked but also how to actually ace your interview. Connect with Kelly: Website Instagram Facebook LinkedIn Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!
On this week’s episode of the Instant Impact podcast, Elyse is sitting down with Kelly Glover. Kelly specializes in booking podcast tours for entrepreneurs. She has a 19-year track record working in media, which includes starting in podcasting in 2007 and hosting her own syndicated radio show. She’s here today to share how you can use podcast guesting as a vehicle to strengthen your personal brand and gain credibility, authority, and influence. There is a lot of confusion surrounding how we can stand out from the crowd when we’re trying to get booked on a podcast. Kelly’s strategy is grounded in expectation versus reality. Sometimes people are looking to land themselves in a top-level podcast or bust. Being self-aware of the level you’re at is a good place to keep that in check. It doesn’t mean you won’t be on one of those shows at some point, but getting there is a process! Elyse adds that it’s crucial that you think about what shows you’re going on from a lead-generating perspective. You won’t get in front of people that make sense for your industry. By leveraging the influence of the host, you are able to establish yourself in a niche market as an expert. With podcasts, though, it’s important to remember that there aren’t analytics that can tell you a traditional ROI. Know that podcasts turn into social media posts, they turn into conversations, and they turn into thoughts and ideas--sometimes it can be hardly to measure directly. There are a few things to think about and give attention to before you decide to pitch yourself as a guest. The first thing you need, Kelly says, is a one-pager that has your headshot, name, bio, talking point, sample questions, and a way for them to contact you. This won’t get you booked off the bat, but it is a great way to build credibility. On top of that, your pitch needs to be on point. Know who the audience, listen to the show itself, know the background of the show, and be ready to offer something to listeners. Making the host’s job easier is the best way to get your foot in the door. Being strategic about your pitch is absolutely essential. As a host, Elyse talks about the generic-nature of some pitches she sees. There are some pitches that aren’t on-brand with the show, and it demonstrates that they aren’t familiar with the content of it. Kelly recommends emailing yourself to see how it looks in your inbox. This is a great way to shift your perspective to that of the person you’re pitching to. The subject of your email is very valuable real estate. Taking the time to get it right is worth doing. Getting to the point in the first few lines of your email is the next place to look. Bring something new! Let’s say we do the work and we get on the show we want. Some best practices Kelly uses: Practice in private before you go public Have a cheat-sheet open to reference--questions, points, etc. Make sure you have the tech--headphones and a microphone are essential Have a conversation with the host beforehand--ask questions to clarify! Listen to an episode Pay attention to what the audience wants. Incorporate topics you’re asked about. LINKS kellyglover.com
The BRAND New You Show - A Personal Branding and Digital Branding podcast
Kelly Glover is the guest on today's episode. Kelly is the founder of the Talent Squad, where among other things, she and her team book podcast tours for entrepreneurs so they can build brand awareness and equity. If you ever wanted to start a podcast this episode is for you. If you have a podcast and want to know what to do with your episodes so you grow your audience, this episode is for you too. Learn more about Kelly at TheTalentSquad.com
Is a podcast the missing piece in your content marketing strategy? There's plenty of information out there about HOW to start a podcast, but what about how to promote your new podcast. In this episode, find out how to incorporate a podcast into your content strategy and get it fully aligned with your business. Kelly Glover from The Talent Squad joins me to break down everything you need to know to get strategic with your podcast so each episode works as hard as you did creating it.
Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach and influence. On this week's podcast, Molly speaks with Kelly Glover, the founder of the Talent Squad, who helps clients get booked on podcast interviews to reach their ideal clients. In this episode, Kelly shares her tips for being an exceptional guest. About Kelly Glover Kelly Glover launched her media career as a Hollywood intern in 2001. She earned her stripes as an entertainment reporter, talent agent, and started podcasting in 2007. Kelly went on to host her own syndicated radio show in 2010 before transitioning into podcasting full time in 2014. In 2017 Kelly experienced the Jerry Maguire moment that led to The Talent Squad. With a single client and just one staff member, Kelly opened the doors to her boutique agency and hasn’t looked back. Kelly’s approach is less but better, radical candor, with a focus on harnessing individual prime productivity windows. Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020
This week, Corie interviews Kelly Glover. Kelly Glover has booked thousands of podcasts interviews. She is the founder of The Talent Squad and works with entrepreneurs, authors, and experts. Kelly's expertise comes from 18-years working in the media. She has been a celebrity interviewer, talent agent, radio host, and podcast producer. Kelly is here to teach you how being a podcast guest can benefit your brand & business. Kelly’s Site http://thetalentsquad.com/ Corie’s Free Community https://corieclark.com/community Purpose Babe Society https://corieclark.com/vip This episode’s full notes can be found here https://www.corieclark.com/blog/how-being-podcats-guest-grow-brand
Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe
How to Book a Podcast | with Kelly Glover | Elite Expert Insider Podcast | Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Kelly Glover to learn how to get booked on a podcast. Make sure you're putting your time and resources into the right places to captivate and inspire your audience. Full Show Notes: https://eliteonlinepublishing.com/how-to-book-a-podcast-with-kelly-glover/ Video URL: https://youtu.be/oMnnkyn0nNU Website: http://EliteOnlinePublishing.com
MEET THE GUEST: Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset. Kelly is a natural energizer obsessed with booking podcast interviews for her clients, which enables them to deliver incredible value to their audience, build relationships with hosts, and increase credibility, authority, visibility and influence. In 2007, Kelly released her first podcast but it wasn't until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a "Jerry Maguire Moment", and with just a single client and one team member, launched her podcast guest booking agency, The Talent Squad. Kelly splits her time between Los Angeles, New York, and Sydney. WHERE TO FIND KELLY ONLINE: Website - http://thetalentsquad.com/ EPISODE SUMMARY: We're back with another special guest on the Market Like A Boss podcast - meet Kelly Glover! In this episode, Kelly talks about how you can get featured on podcasts and how you can use that as part of your marketing strategy. Podcasting has opened up the media to everybody and has created many opportunities to become more visible to a larger group of people. "The benefits of podcast are expert status, authority, credibility, reputation, influence... and it's about access. Now, you can go on any number of podcasts and the barrier to entry is much lower." -Kelly Glover According to Kelly, the podcast industry has become much more competitive. Therefore, you need a solid strategy if you’re going to stand out and get booked. Kelly advises that you start by asking yourself these questions: Who am I talking to? What do I want them to do as a result of listening to me on the show? What can I teach them that they can do at the end of the episode and put into practice? Next, do a self-evaluation. What will people find when they search you online? What does your website look like? What are your talking points? Pitching takes a lot of work so everything must be laid out well before you get started. Be specific on what you want to offer and deliver as a guest. Self-awareness is important. If you're pitching a big show, it's best to have a history of guesting first to make sure that you're ready. Start by making a list of podcasts you want to be featured on (you can search iTunes, Google or Facebook). Check the charts, look at suggested podcasts, see which ones allow guests. When your list is complete, you’re ready to craft your pitch email. Here are some tips on how to craft a pitch that will get noticed and land you a guest spot: 1. Focus on the subject line. Many people focus on the body of the email, but the subject line is the most important piece. It’s the thing that determines whether your email will be opened in the first place. 2. Do your research. Make sure you know who you're pitching to. Information is all around us so there's no excuse not to do your research about the show and the host. 3. Make sure that you're clear about what you can offer. What value can you offer and deliver to the audience? 4. The show must be suited to you and you must be suited to the show. Again, do your research! Your topic must be related to or suitable for the show you want to be featured on. 5. Play by the show's rules on pitching. Be sure to read any guidelines the show has for pitching. If they want you to fill-out a form, follow it. What if you don't get a response? Kelly recommends following up via email - especially since hosts are busy and emails may get overlooked. I also suggest that you connect with the host on social media and show that you care about their content. Make sure to give them a nudge so they would notice your pitch. For example, I followed up with a host via Instagram after pitching and was able to secure a guest spot that way. Once you get an interview, Kelly suggests that you practice in private before going public. Practice talking even just 3 minutes a day for a month. Come prepared by getting yourself acquainted to the show and host/s. You also need to make sure you have the proper tech, such as a microphone. It's better to invest in a good quality mic than face a tech or sound issue during the interview. I hope you enjoyed the episode! Be sure to pop us a note in the Market Like a Boss Facebook group and let us know which podcasts you plan to pitch! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send
She's Making an Impact | Online Marketing | Pinterest Marketing | Entrepreneur Tips
Kelly Glover specializes in booking podcast tours for entrepreneurs and authors. She started podcasting in 2007 and has an 18-year track record working in media and talent management. Kelly is the founder of The Talent Squad and is here to teach the benefits of the podcast guesting strategy, and how you can not only get ready to pitch and get booked but also how to actually ace your interview
Getting results for clients and growing your agency using the most talked about communications medium today. Continue Reading → The post CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover) appeared first on FIR Podcast Network.
Kelly Glover is a high-energy entrepreneur that started her own talent booking agency with one client and a great work ethic. She started a remote-company booking talent for podcasts who now has clients across the world. In this episode, you'll hear how Kelly took the courage to start her own talent agency after years of building 6-figure podcasts for some of the biggest names in the industry. Some of the topics covered can be seen here: The thought process she had when leaving her job to start Talent SquadHow she got her first clientHow she manages a remote teamHow to structure your company to fit YOUScaling, and how it's not for everyoneImportant tips on how to maximize your efficiency as a new business ownerIf you're an expert in your field and thinking about starting a company, then you'll love this episode. Connect with Kelly Glover from Talent Squad on her Facebook page, her Instagram or on her website. Join the Building It Online Facebook group and let us know what questions you have.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website
Early 2020 stats reveal that podcasting as a medium has grown to over 850K podcasts with about 30 million episodes per month in 100 languages. Although around for a decade-plus, listenership is constantly growing! In this episode, we explore podcasting and the role it plays in personal & business branding and how the microphone has moved from the hands of large media houses into your study or living room! Kelly Glover is a media veteran with an 18-year career who has launched The Talent Squad where she works with entrepreneurs, authors, and experts to book them on podcast interviews. You can learn more about her @ www.thetalentsquad.com
My guest today is Kelly Glover, who specialises in booking podcast tours for entrepreneurs. We talk about podcast guesting as a visibility strategy, and a vehicle to strengthen your personal brand and gain credibility, authority and influence. What You Will Learn In This Episode: The importance of a good preparation and follow up strategy for your podcast tour How to properly pitch yourself to a podcast host Prioritising the value you bring to a podcast’s audience How to navigate the increasingly competitive podcast space How podcast guesting can help your SEO ranking in search engines How many podcast interviews is considered a podcast tour Why you need to choose only one CTA per podcast interview in order to be remembered The most common mistakes people make when pitching other podcasts Top 3 things you need to do to increase your visibility through podcast guesting So follow these tips, start planning your next podcast tour, and make the most out of podcast guesting as a visibility strategy. Because the time is now. Links and Resources: Kelly Glover’s website: https://www.talentsquadacademy.com/ Sign Up for Podcast Membership: https://thepodcastmembership.com/ Confidence To Get Visible Course: http://www.annaparkernaples.co.uk/confidence Get Visible: How To Have More Impact, Influence and Income by Anna Parker-Naples, http://bit.ly/GetVisiblePaperback and http://bit.ly/GetVisibleeBook
Joe invites a very special guest to this episode of the DisContent Show: Kelly Glover, CEO of the Talent Squad! From Hollywood intern to entertainment reporter, talent agent, and radio host, Kelly has experienced it all. Having started podcasting in 2007, she now operates a boutique agency focused on helping book podcast tours for entrepreneurs. […] The post How to become a podcast guest with Kelly Glover, CEO of the Talent Squad appeared first on Joe Kuzma's DisContent Digitial Marketing Series.
Getting results for clients and growing your agency using the most talked about communications medium today.
Getting results for clients and growing your agency using the most talked about communications medium today.
CLICK HERE To Access The Show's Website So You Can Download The Full Transcript Of Today's Episode And Associated FREE Bonuses Who Is The Real Ken Newhouse? 8 Strategies You Can Use To Get Clients Now!
Have you always wanted to be on someone else's podcast but don't know where to start? Kelly Glover is joining us on this episode to give us all the things we need to know to start reaching out and getting booked.
"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a great guest...and much more!! After the interview is completed there is more to be done. Listen to find out what else is needed to get additional mileage from your podcast interview. A semester of learning what the professionals know..in just over 20 minutes. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message
Speaking on podcasts is one of the fastest and most effective ways to grow your audience and influence online. When you are doing is showing up in front of a warm audience and showcasing your expertise. This audience is “warm” because the host is essentially giving you their stamp of approval. The audience is much more likely to listen to you and become a fan of yours.Our guest today, Kelly Glover, has over 18 years of experience in media and talent management. She is the founder of The Talent Squad, a company that helps people get booked on podcasts. In this episode, she teaches us why guest podcasting is so powerful, what you need in order to get started, how anyone can get booked regardless of their level of experience, and tips on how to booked.View the full shownotes at http://unforgettableonlinemarketing.com/23
You want to get into podcast guesting, but you have no idea how. (Frankly, you don't even have a message yet, much less a brand strategy.) You just know podcast guesting is going to be big for you. And you're right. In this episode, I interview Kelly Glover, Podcast Guest Booker at the Talent Squad, about the art and science of how to podcast successfully as a guest. What we talked about: - Your most important relationship is with the host, not the audience - What to do before & after you guest - How to package yourself - Why winging it just doesn't cut it in podcast guesting To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Learn how to pitch podcasts to gain exposure for your personal brand or business. Kelly is walking us through the process from one sheets and media kits, to selecting the perfect show and landing a spot as a guest! Connect with Kelly Website Instagram Facebook Connect with Annya Website Instagram Updraft Insiders on Facebook
How Small Businesses Can Get What They Want By Asking For It Today we are going to be talking about how small businesses can get what they want by asking for it with special guest Kelly Glover. The problem for a lot of people is they know what they want, but they don’t know how to ask. So here are some of our top tips on how to ask for what you want. Who are you asking? Make Your Pitch Unique Articulate Your Talents And more. Listen to Small Business Talk Episode 53 for all the details
On this episode of Rhodes to Success, I interview Kelly Glover, who is an Aussie gal living large in Hollywood, California. She is a plus size blogger, podcaster, and virtual assistant. Kelly has recently taken her personal blog, Big Curvy Love, and launched a podcast. During the show, Jessica and Kelly discuss how to come up with a good brand name, what it takes to start a blog, the art of personal content creation, and tips for podcast interviewers and guests. Main Questions Asked: - Talk about choosing a good blog, website, and podcasting name. - How long did it take to get an episode live on iTunes? - What's it been like building out a blog? - Where did you find a designer to do your logo? - Is the blog something that generates revenue or a personal passion project? - What do you do with the Facebook page, and how do you use it to engage with your community? - Talk about your themed days on the blog. - Are you incorporating 50 Fat Dates into your podcast? - Do you think more podcasters and bloggers need to be doing more creative things like this to make their content more interesting? - Do you prepare questions ahead of time, or do you bring people on who you really like? Key Lessons Learned: Branding - When choosing a brand name, select something that is niche, has keywords, and explains what the brand is. - Create a list of brand names, search the internet to see if the domains are available, and see what names competitors in your field are using. - If your brand name isn't searchable in iTunes as the actual podcast show name, change it in Libsyn to incorporate keywords. - Choosing your brand's logo is the gateway to your color palette and branding across all media. - Decide on the domain name, create the logo, lock in the color palette, then select a WordPress template for the website. Blogging - Template Monster and Theme Forrest are good sources for WordPress templates that are customizable on self-hosted WordPress sites. These are usually up to around $75. - The Hex code is the color code that designers use for exact colors e.g. #000000 is black. These can be used when you design on Canva and other platforms to ensure you are matching the exact color. - Blogs can earn revenue a number of ways, such as through pay per click ads, advertising, affiliates, speaking engagements, and sponsored posts. Personal Content Creation - People tend to get caught in boxes where they only create content around what their podcast is about and keep the business and personal life separate. - When you decide on what part of your personal life to share, you need to be able to ask yourself, “If an employer or client saw my content, would I be happy with that?” - These days there is no ‘business life' and ‘personal life;' it is just ‘life.' Being Yourself & Communication - Readers and listeners want to know about the person. - If your audience trusts you and likes you, then they are more likely to do business with you if they believe in you. - Improvisation classes help develop quick thinking and decrease self-doubt. Podcasting - Record a fake show, listen back to yourself, and transcribe your script to hear what your crutch words are. - Learning to speak slower will improve your communication. - If someone can answer ‘yes' or ‘no,' then that is a bad question. Also, if that is their only answer, they are bad guest. - There is an art to being a good interviewer and also to being a good guest. - Learning not to talk over others and cut people off during an interview is another great skill to learn. - Have at least three questions prepared for your interview. Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic Links to Resources Mentioned Big Curvy Love