Copy Talk

It's no secret that podcasts are super trendy, super fun and super easy to consume. And if you haven't already added podcasting to your marketing strategy, it's definitely something worth considering. I mean, depending on how you go about it, a podcast can be a great way to position yourself as an expert, show your audience your personality or even dive deep into something you're passionate about! And it doesn't have to cost the world. There are plenty of ways that you can podcast for free (or cheap!) right out of your own home. Here are my 5 top tips on how to start a podcast on a low budget.

A strong call to action can be the difference in whether or not you get that extra client. It's the milk in your milkshake - without it, what's the point? In fact, a call to action is so important you should write that first and build up the rest of your content from there. How do you write a strong call to action? Here are 5 tips on how to nail it!

One of the biggest mistakes you can make when writing your 'about' page, is writing too much about yourself and your business. Surprised? You shouldn't be. You wanna make sure that your 'about' page talks to potential clients, and not just about yourself. Here's how you can write a good 'about us' page.

There are a BUNCH of podcast interviews out there, but rarely is there one where I'm actually engaged the whole way through. I often find my mind wandering off and getting distracted, sometimes I end up turning it off altogether. It doesn't matter how good the content is, if it's not easy to listen to - you'll lose listeners. Simple as that. So, how can you make sure that your podcast interviews have amazing content and sound fab? Here are 7 ways that you can nail your podcast interviews.

It's not a shocker that effective copywriting isn't simply about selling, but portraying an idea. Some of the greatest writers in history have transformed the ways in which we live, work and entertain ourselves. That's because they're selling more than just products and services - they're selling compelling ideas and fresh, new ways of living. How can you craft copy that sells more than just a product? Take a listen.

In the last episode, I chatted about positive words and shared a few tips on how you can write with a more positive tone of voice. Let's dig a little deeper into the power of positivity with clinical psychology student, Tessa Chaffey.

Think about your last bad day: what happened? So often, one mistake or one negative comment can ruin the entire day. Even if the rest of it was actually pretty good! They say it takes a minimum of 5 good things to offset the negative effects of 1 bad thing. 5:1 - that's the ratio. 5 positive things to every 1 negative. What part of that ratio are you contributing to?

That first line is called 'the hook'. We use it a lot in media - from journalism, to radio announcing, to writing ads. It's a well-known copywriting technique which is intended to draw in your audience and make them intrigued to know more. And it's just as important to use this technique on your website and in your social media or blog posts. Find out all about how you can hook 'em in!

60-65% of people are 'visual thinkers'. That's a huge chunk of the population! Is the content you're writing playing into that? Or is it as dull as listening to your Great Aunt Matilda rattle on about "when I was your age..."? This episode explores how you can use Theatre of the Mind to amp up your copy, scripts and descriptions.

Who is this random chick who's talking at you about copywriting? Episode 1 of Copy Talks is an introduction. It's who I am, where I come from and what the heck this podcast is about.