Podcasts about how to start a podcast

Most Podcasters that we work with at The Social Snippet want to monetize their podcast, though many don't fully understand that there are more ways to get ROI (Return On Investment) from your podcast than via downloads.With over 40 podcast launches under their belt, the team at The Social Snippet has seen firsthand how podcasting can be a long game that pays off in big ways for your business—just not always in the ways you expect.In this episode Kristina and Ben dive into the different kinds of returns you can expect from podcasting. They cover:The power of conversations that open doors to collaborations and new business.How podcasting creates thought leadership and gives your brand credibility (even before you've “made it”).How affiliate marketing can bring in passive income over time.Why niche podcasts perform better.and so much more!If you're thinking about starting a podcast but aren't sure how you can justify the investment or make your money back, this episode has everything you need to know to start with confidence!Mentioned in the Episode:Join The Social Business Club and get your first month for just $1 with the code "PODCAST"Podcasting Business SchoolHow Podcasts Grow Your BusinessWhy You Need To Talk About Your Business More The Wellness LabSend me a text!For Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Wondering why your amazing episodes aren't translating into more downloads and engagement? In this episode, you'll learn what five of the most common podcast promotion mistakes are, why they're slowing your podcasting growth, and how to fix them. Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "Do I Still Publish an Episode on Holidays?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Do you struggle with perfectionism? I sure do! In this episode, I'm giving you a behind-the-scenes look at the planning, tweaking, overthinking, and yes, procrastinating that went into launching my podcasting membership. Tune in to hear the mindset shifts and tangible techniques that helped me to finally get over this hurdle...they might work for you too!Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "How Can I See The Apple Podcasts Rankings?"Get your 7-day free trial of PodStatus at www.ThePodcastTeacher.com/podstatus (affiliate link)Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Do you dread editing your podcast? Or have you delayed your podcasting journey because of it? I hear this allllllll the time. It doesn't have to be overwhelming! In today's episode, I'm sharing simple strategies that can make podcast editing feel easier and faster, plus my secret weapon that will save you hours without sacrificing quality.Mentioned in this episode:Finger Clicker: https://a.co/d/3ZR7YFFCheck out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "How Do I Turn My Blog Content Into a Podcast?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Is your summer schedule threatening to throw your podcast off track? In this episode, I'm sharing podcasting strategies that make summer content creation easier and more sustainable so that you can enjoy your summer without losing consistency. Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "Are Podcast Seasons a Good Idea?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Ready to get more listeners AND more sales from your podcast? In this episode, I'm sharing where your podcast fits into the marketing plan for your online business, how to diagnose the problem if you're not seeing results, and which small but strategic podcasting shifts to make in order to move the needle forward.Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.  

FAQ Friday answering the podcasting question of "Are 5 to 10 Minute Episodes Too Short?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Almost every podcaster wants more listeners and more downloads… and I'm guessing you do too! In this episode, I'm sharing 3 proven podcasting strategies (plus a bonus tip!) to help you grow your audience without working overtime. Tune in to learn how to work smarter—not harder—and start taking real steps toward doubling your downloads.Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "Do I Need a Release From My Podcast Guest?"https://www.gordonfiremark.com/PodcastReleaseCheck out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Feeling burnt out and wondering if it's time to take a break from your podcast? In this episode, I'm going to unpack what it really means to take a break, how to know if it's the right move, and what to do if things feel stagnant...but you're not quite ready to walk away.Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "What Are Best Practices for Episode Names?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Growing your podcast takes multiple different types of efforts. In today's episode, I chat with Carli and we explore how to effectively use SEO to increase the visibility of her podcast. Tune in for valuable tips on positioning and attracting your ideal audience!Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveListen to The Side HustlHER Podcast: www.thesidehustlherpodcast.comConnect with Carli on Instagram or Threads: @carlidorlynnWant to make your podcast POP? Schedule a free call with me at www.ThePodcastTeacher.com/popThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "How Do I Choose a Podcast Hosting Platform?"Save $20 on Buzzsprout: www.ThePodcastTeacher.com/buzzsprout (affiliate link)This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Just last week, I celebrated publishing my 100th episode of this podcast. Some things have gone really well over the past hundred episodes, and I also had to learn some lessons along the way. In today's episode, I'm breaking it all down for you so that you can save time, streamline, and don't have to learn the hard way!Get on the waitlist for the Podcast Growth Collective: www.ThePodcastTeacher.com/collective Resources Mentioned:Episode 78 - Podcasting and Business Lessons Learned in 2024 and Changes for 2025!This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

When can you monetize your podcast? That's one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it's true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it's much more complicated than recording an ad and watching the money roll in, but in this episode I'm going to walk you through how to become an affiliate marketer with your podcast, how to find the best companies to work with, how much you can expect to make and how to strategize to leverage your affiliate partnerships to get actual partners for your podcast.

Are you ready to unlock the secrets to entrepreneurial success, build authentic connections, and elevate your personal brand? In this episode, we sit down with Christine Blosdale, a five-time #1 bestselling author, renowned business coach, and media powerhouse. With over 25 years of experience in marketing, broadcasting, and public speaking, Christine has worked with industry giants like America Online and Microsoft, helping entrepreneurs, coaches, and authors achieve remarkable success.But Christine doesn't just coach-she ignites. Her unique ability to blend strategy, authenticity, and actionable insights has made her a sought-after authority in the business world. Whether you're an aspiring podcaster, a seasoned entrepreneur, or someone looking to build a genuine connection with your audience, this episode is packed with wisdom you won't want to miss.Chapters:0:00 - Introduction1:05 - Why Podcasting and Christine's Start in the Business4:55 - Why Podcasting Will Remain a Powerful Platform in 202519:50 - Unique Opportunities Podcasting Offers for Building Authentic Connections31:10 - Showing Integrity in Podcasting and Why Ghosting Happens34:00 - Would You Pay for a Guest to Come on a Podcast & Share the Show?Who Should Tune In? Entrepreneurs looking to scale their business and personal brand. Coaches and Authors who want to leverage podcasting to share their message. Podcasters seeking to improve their craft and build authentic connections. Anyone interested in learning how to stand out in a crowded digital landscape. Ready to Ignite Your Success? Don't miss this opportunity to learn from Christine Blosdale, a true expert in her field. Press play now and discover how you can take your business, podcast, and personal brand to the next level.→ CONNECT WITH CHRISTINE BLOSDALE ← INSTAGRAM: https://www.instagram.com/christineblosdale/WEBSITE: https://www.christineblosdale.comYOUTUBE: https://www.youtube.com/c/ChristineBlosdaleFREE DOWNLOAD THE BOOK: https://mailchi.mp/4bbbfb0a3de4/survivalguide

FAQ Friday answering the podcasting question of "How Should I Name Two-Part Episodes?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

They say listeners come for the content but stay for the host...and after 99 episodes packed with podcasting tips and strategies, it's time to flip the script! For episode 100, I'm pulling back the curtain and letting you get to know me beyond my role as The Podcast Teacher™. Join us as my friend and biz bestie, Robbin, puts me in the hot seat with some thoughtful (and juicy!) questions you won't want to miss.Thank you so much for helping me reach episode 100! I am grateful for you. This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Do you want to know the biggest lie in podcasting? I've been thinking about this episode for many years, and it's something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it's easy, but way too many of us make it too hard. In this episode I'm going to expose the lies you've likely been told about podcasting and how you can reclaim the truth for yourself. We'll talk about everything from podcasting equipment and production to monetization to why your podcast marketing strategy isn't working.

Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/support________________________________________________In this episode, I'm breaking down exactly how to start a podcast that attracts leads, builds your brand, and grows your real estate business. Whether you're a new agent or a seasoned pro, you'll learn the tools, strategies, and step-by-step blueprint to launch and scale a podcast that positions you as the go-to expert in your market. From startup costs to promotion tips—this episode has everything you need to get started today!

FAQ Friday answering the podcasting question of "Where Can I Advertise My Podcast?"Facebook Ads:Podcast Audience Amplifier: https://thepodcastteacher.com/amplifier (Partner Link)Banner Ads:https://overcast.fm/ads https://podcastaddict.com/ads https://pocketcasts.com/ads/https://podbay.fm/promote Audio Ads:https://ads.spotify.com/en-US/get-started/ https://www.buzzsprout.com/ads This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this milestone 500th episode of My Daily Business Podcast, host Fiona Killackey reflects on her podcasting journey, shares behind-the-scenes insights on her production process, and explains her decision to introduce selective advertising after 499 ad-free episodes. Fiona reveals the systems and processes that enabled her to maintain consistency over hundreds of episodes, discusses the unexpected business benefits of podcasting, and expresses gratitude to her listeners for their continued support.Get Poppy AI (use code FIONA for a discount)My Daily Business CoursesHow to Start a Podcast CourseBusiness Coaching OptionsEpisode Show Notes ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Are you in the frustration stage of your podcasting journey? A podcasting rebrand might be just the thing you need to accelerate! In this episode, I'll help you determine whether a rebrand is the right move for you, walk you through what exactly needs to change during the rebranding process, and finally, show you how to strategically position your rebrand so that it actually fuels growth.Get on the waitlist for the Podcast Growth Collective: www.ThePodcastTeacher.com/collective Resources Mentioned:Episode 86 - 7 Podcast Naming Mistakes to Avoid | Podcasting Tips for Titles, Launches, and RebrandingEpisode 94 - 3 Podcast Cover Art Mistakes to Avoid | Podcasting Tips for ThumbnailsThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Is your podcast ranking on the charts? Does it matter?In this episode we'll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.In this episode:How podcast rankings work across different platforms like Apple Podcasts and Spotify.Understanding the importance of choosing the right category for your podcast and how to decide. Tracking your podcast's performance using free tools like Listen Notes and Refonic.How to improve you podcast's visibility and find new listeners using podcast ranking strategies.

FAQ Friday answering the podcasting question of "Why Don't I See an Apple Podcasts Review?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Right now, you think launching a podcast = creating MORE content. But what if I told you… it's actually the opposite? There's no short cut to creating a great show.There are plenty of detours.And still...You can save time creating content with podcasting.If you believe launching your podcast requires you to spend more time creating content, today's episode is for you.➡️I'll prove why you must launch now (619M podcast listeners projected in 2026)I'll share 4 proofs that refute the notion you have to *fit* podcasting into your schedule.You can use podcasting to grow your business in less time, whether you host or guest.

As a certified podcast growth coach, it's super frustrating to see so much misinformation out there about how to grow a podcast. In this episode, I'm exposing the most common podcasting myths that keep business owners stuck… and, more importantly, sharing what to do instead.This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that's getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can't speak to the value of your podcast, no one can. In this episode I'm going to teach you the pitching strategy that saved my podcast and my career. ⭐️ Podcaster One-Sheet Template:https://podcastsforprofit.com/products/podcast-host-one-sheet

FAQ Friday answering the podcasting question of "Should I Put My Podcast on YouTube via RSS or Manually?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Is your cover art attracting new listeners to your podcast? It should be! In this episode, I cover 3 cover art mistakes to avoid so that your podcasting thumbnail can work for you. Most podcasters are making at least one of these mistakes...tune in to find out if you're one of them, plus how to optimize your cover art! Mentioned in this episode:Episode 86 - 7 Podcast Naming Mistakes to Avoid | Podcasting Tips for Titles, Launches, and RebrandingThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video.In this episode we're going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn't a blanket answer for every podcaster, but after this episode you'll have the tools and perspective to be able to decide for yourself: should your podcast have video?

Episode 132: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptThe amount of traffic and exposure your business gets has a direct correlation to the amount of sales you're able to make.Without traffic and exposure, your business is dead in the water.In this episode, Anjel B Hartwell shares her expertise on how to quickly get your business in front of thousands with just a bit of legwork and without having to pay for ads.About Anjel B Hartwell: Anjel is an internationally known author, artist & evolutionary alchemist.  A Be The Change “Movement To Watch” Award Winner and one of America's Premier Experts, she's appeared multiple times in major media. Creator, Executive Producer & Host of 14X Award Winning & Apple #1 Internationally ranked Wickedly Smart Women Podcast, 3X Award Winning Top 50 Internationally ranked Leading Visionaries Podcast, International Impact, Global Book & BookFest Award Winning author of Be Heard By Millions & Live Your Destiny, she's hired to consult with high achieving visionary leaders who are called to be the Vanguard of the Creative Age.Download the “Start a Sellable Show” PDF Checklist: https://bit.ly/digital-trailblazersConnect with Anjel: https://www.wealthylifementor.com http://www.facebook.com/anjelbhartwell https://www.facebook.com/thewealthylifementor http://www.twitter.com/anjelbhartwell https://www.instagram.com/anjelbhartwell https://www.instagram.com/thewealthylifementor https://www.pinterest.com/anjelbhartwell https://www.facebook.com/wickedlysmartwomen https://www.facebook.com/wickedlysmartwomencommunity https://www.instagram.com/wickedlysmartwomenpodcast http://www.twitter.com/WSW_Podcast https://www.pinterest.com/wickedlysmartwomen http://www.facebook.com/leadingvisionariespodcast http://www.facebook.com/leadingvisionariescommunity http://instagram.com/leadingvisionariespodcast http://www.twitter.com/LV_PodcastGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Send us a textIn episode fifty of Podcasts Suck, Sebastian Rusk dives deep into the reasons why starting a podcast can be a game-changer, especially for business owners. Tune in to discover what you don't know that you don't know about starting your own podcast!TIMESTAMPS[00:02:07] Should I start a podcast?[00:06:12] Podcasting benefits for business owners.[00:10:50] Starting a podcast quiz.[00:12:50] Start a podcast today.QUOTES“If you've got a business, having a podcast allows you to build relationships, network with anybody that you want, and also increase sales and generate more revenue.”“Massive action solves a lot of life's problems, taking massive action on doing the things that we know we should be doing often solve the biggest challenges and problems that we have in life and or in business.”==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

FAQ Friday answering the podcasting question of "Can I Replay Past Episodes?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Let's get this out of the way first - this is NOT an episode about copy/pasting prompts for AI - although there is a place for utilizing AI if you choose to do so.➤ Are you struggling with content creation?➤Do you suppose you must have a story that's unique so you can hook people in?Listen into how to turn the ordinary into the extraordinary...Press Play Now to hear the live interaction inside Day 3 of the Podcast Monetization Bootcamp to learn how easily you can create content that aligns with your proven offers.No matter whether you host, guest, or do both, you must create content that engages your audience in a relatable way.

In podcasting, we want both a loyal audience and a steady stream of new listeners. In today's episode, I talk with Chad from the Rev RX podcast about how to improve his podcast's searchability so that new listeners find the show. Tune in to hear how to determine the best keywords to use and where to put them for SEO. Listen to The Rev RX Podcast: www.manalivecoaching.com/podcastWant to make your podcast POP? Schedule a free call with me at www.ThePodcastTeacher.com/popThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "Does My Podcast Name Need to Be Unique?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

There are 4 distinct stages of podcasting...do you know which one you're in? In this episode, you'll learn:What the different stages areExamples of signs to look for in each stage to help you determine where you areAction steps to take so that you can level-up to the next stage.Resources Mentioned:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveFree Consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

FAQ Friday answering the podcasting question of "Is It Bad If Other Podcasts Already Cover My Topic?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

What would you say are the essentials of making m

There's no one "right" podcast workflow. From content prep tp recording, editing, and scheduling, you need to do what works for you. If you're struggling to figure out what that is, in today's episode I'm sharing the system that works well for me. Plus, a completely different system that works really well for one of my clients. Tune in to find out if one of these podcasting systems is a good fit for you!This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person

FAQ Friday answering the podcasting question of "What Is a Good Consumption Rate?"This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode of Dope Interviews, host Warren Shaw sits down with Angel Livas, award-winning producer, media expert, and founder of the Alive Podcast Network. Angel shares her journey in media, the challenges of launching a tech platform as a non-technical founder, and how she's amplifying Black voices in podcasting. She also drops gems on podcast monetization strategies, the rise of faith-based podcasting, and the importance of collaboration among Black creators.

Struggling to come up with the perfect name for your podcast, or wondering if a rebrand might be in order? In this episode, I dive into the nitty-gritty of podcast naming conventions and share 7 common mistakes to avoid. Tune in to discover all the essentials for naming success and keep your podcast journey moving!Resources Mentioned: Episode 66: Want to Attract New Listeners? Add a Subtitle to Your Podcast!US Patent and Trademark Search: https://www.uspto.gov/trademarks/searchThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging the power of podcasting to grow your agency? Whether through guest appearances on industry shows or hosting your own podcast, this medium offers unique opportunities to showcase expertise and connect with potential clients. However, while appearing on established podcasts can help spread your message, creating your own show ultimately provides greater control over brand messaging and client conversion. For marketing agencies, podcasting has become an essential marketing tool that can drive significant conversions. Today's featured guest, a podcast expert, specializes in helping clients navigate the complex balance between audience value and revenue generation. She tackles crucial questions many business owners face in their podcasting journey: optimal timing for monetization, strategies for brand partnerships, and most importantly, maintaining focus on audience benefit. Her insights reveal how to build a podcast that not only generates revenue but also provides lasting value to listeners. Traci DeForge is the founder and CEO of Produce Your Podcast, an award-winning podcast and marketing agency that is well-known for helping clients leverage their podcasts for revenue growth. She discusses the significant role podcasts play in driving revenue for business owners and consultants and shares her insights on best practices for pitching to get on podcasts, tips for being an effective podcast guest, and why the best call to action is leading people back to your own podcast. In this episode, we'll discuss: The easiest way to be a great podcast guest. The importance of storytelling to capture your podcast audience. AI-generated podcast content and it's limitations. How to re-energize a stale podcast. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months. Don't Be That Guest: Listen First, Pitch Later As a professional who helps clients maximize their podcast opportunities, Traci emphasizes that while podcasts can be powerful platforms for business owners to share expertise and promote their ventures, success requires a strategic approach. The most critical step before pitching yourself as a guest, she insists, is to actually listen to the show you're targeting. Nothing frustrates podcast hosts more than receiving pitches from people who clearly haven't invested time in understanding their show or audience. A potential guest can immediately stand out simply by demonstrating familiarity with the podcast's format, tone, listener base in their outreach, and more importantly, what value they can bring to that audience. Each show has its unique style and requirements, making a one-size-fits-all approach ineffective. The rise of AI-generated mass outreach has only heightened the importance of personalization. Many people send automated messages with text easily identified as something drafted by AI to be sent to maybe hundreds of people. A personalized approach reflects genuine interest and sets you apart from the countless generic pitches that inundate podcast hosts daily while also establishing rapport. This initial investment of time and effort significantly increases your chances of securing a guest spot and creating valuable content for the show's audience. Tips to Prepare to Be a Great Podcast Guest Once you get in and are set to be a podcast guest, there are ways you can ensure you'll be a great guest who provides great value to the show while making sure you also drive business. First, you want to be prepared for how a host usually runs their show. Ideally, Traci recommends you listen to a few episodes so you'll be familiar with the most important questions they ask and be prepared to answer in a thoughtful way. At the same time, you want to make sure you can come across to the audience as someone who is sharing relevant information about yourself and your business without it becoming an entire infomercial about your business. In this regard, Traci also mentions the importance of having a good call to action. Don't list fifteen different ways people can get in touch with you, but rather one specific request that enables you to continue the conversation with your audience after they've consumed the podcast. Ideally, send people to listen to your own podcast, since there's no better way to grow a show than appearing as a guest on other shows and being exposed to an audience who's already consuming podcast content similar to what you share. Using Storytelling to Captivate Your Podcast Audience As a podcast guest, another good way to get the audience interested in what you do is to sprinkle some relevant stories throughout the conversation in a way that's not staged or phony. People like to hear stories, and if they're success stories this steps up a way for you to connect with someone's pain points or aspirations. This is something that will also greatly help you as a podcast host. At its core, podcasting is about storytelling. Listeners are drawn to narratives that evoke emotions, inspire, and offer relatable experiences. The ability to weave personal stories into discussions creates a sense of intimacy and relatability. Even if you don't consider yourself a natural storyteller, the key is to identify a few authentic stories that you feel comfortable sharing. This approach fosters a genuine connection with listeners who may be grappling with similar pain points or aspirations. When a host shares a success story, it not only provides hope but also establishes credibility, allowing listeners to envision themselves achieving similar outcomes. Why AI-Generated Content Can't Replace Authentic Podcasting Nowadays with AI it's possible for someone to just save a couple of interesting articles about a certain topic, have an AI read it while replicating their voice and tone, and then post it as a podcast episodes after adding their intro and outro music. That's how far the technology has come. However, Traci warns that although these tactics to get episodes out quickly with the least amount of effort can get you into the top of the funnel it'll never replace the trust you build by having an authentic conversation with a guest. Listeners crave authenticity, and the fear remains that reliance on AI-generated content could lead to a robotic and impersonal experience. The podcasting community thrives on the unique perspectives and experiences that individuals bring, and it is this authenticity that sets successful podcasts apart. The ability to engage in sincere conversations about your expertise and passion creates an environment where listeners can truly understand what it would be like to work with you. Unlike written blog posts or advertisements, a podcast allows for a more nuanced and dynamic exchange of ideas. The natural energy of a host's voice, along with their unique inflections and pauses, conveys emotions that text alone cannot replicate. This authenticity becomes a powerful vehicle for connection, enabling listeners to feel as if they are part of a shared journey. How to Reenergize Your Podcast As more creators enter the space, the challenge of standing out and reaching new audiences has intensified. The podcasting world is no longer just about producing quality content; it's equally about ensuring that content is accessible and easily found by potential listeners. This is why if you feel your show is in need of a boost Traci recommends digging into the discoverability, which refers to how easily listeners can find your podcast. As a creator, you must consider how your content appears in search results and how it can be promoted across various platforms. The key elements which affects your podcast's appearance to new listeners goes from simple elements like its name and accompanying description, to how you're utilizing podcast platforms. One of the first steps in enhancing discoverability is conducting a thorough podcast audit. A well-rounded audit should spend a significant amount of time analyzing the state of the podcast, including its format, production value, and how potential listeners are searching for content similar to what the podcast offers. This perspective shift can illuminate gaps in the podcast's visibility and provide a roadmap for improvement. Once you've optimized your content, you could turn to surveying your audience to ensure the content you're putting out is the content they're interested in listening to. You can also look at the way you're putting out that content, paying attention to aspects like whether you should prioritize short-form content over long-form content and what are you doing on each side to convert listeners to the other. Can Small Creators Monetize Their Show? The short answer is, yes. The question of when to monetize a podcast often creates anxiety among creators, particularly those with smaller audiences. However, Traci challenges the common assumption that successful monetization requires massive download numbers. Instead, she emphasizes the importance of strategic planning from the outset – understanding your content direction and identifying potential brand partnerships that align with your message. The power of podcasting as a marketing tool is backed by compelling data: 73% of podcast listeners take action based on their favorite hosts' recommendations. This remarkable statistic highlights both the significant influence podcasters wield and their responsibility to their audience. Understanding this impact should guide creators to prioritize meaningful, high-quality content while strategically integrating promotional elements in ways that feel natural and valuable to listeners. Traci's experience has shown that successful monetization is possible even for podcasts with seemingly limiting factors, such as niche subjects or geographic restrictions. She's witnessed effective pre-launch monetization strategies and profitable small podcasts, proving that audience size isn't the only path to success. The key lies in developing a comprehensive strategy that addresses both audience growth and monetization opportunities. In her view, the only real limitations are those imposed by outdated thinking about what makes a podcast commercially viable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.