Creative Essence

In this episode, we sat with Sally Mackinnon, Melbourne’s leading personal stylist. Sally established Styled by Sally in 2007 and not shortly after introduced Stylist for Men and Men’s Online Stylist as an extension to her sublime services. Her business has been featured in THE AGE - MELBOURNE WEEKLY MAGAZINE & THE WEEKLY REVIEW to name a few of her grand establishment. Sally shared her insights into this industry with us and took us through her most and least effective business strategies from marketing campaigns to collaborations and her team. Tune in now and enjoy our fulfilling chat with the style guru.

In this episode, we sat with Margaret Porritt-founder and designer of ‘Feathers Boutique’ since 1972. Ms. Porritt took us through her absolute treasure worthy career journey and her experiences throughout her 4 decades of being the core of her business. From how her talent blossomed at a young age when she formed an appreciation for aesthetics and design, working with Queen's dressmaker Norman Hartnell to her milestones such as winning multi-designer awards in the 70s. She talked about her dedication in developing her brand ‘Feathers Boutique’, which is now one of Melbourne's most iconic fashion brands with a succession of fifteen stores and over fifty employees.

In this episode, we sat with Jess and Steph Dadon. Fashion personalities, entrepreneurs and the creators of the ethical friendly brand Twoobs. The girls gave us great insights on being social media influencers to managing and directing their own brand. The pair shared their experiences on the importance of marketing strategies and how they are implementing their beliefs and visions into every aspect of their line, what's in the books for the future and everything in between. Join us as we unravel the dynamic duo’s creative journey.

In this episode, we sat with Cathryn Wills, the brain behind the environmentally friendly brand Sans Beast. Cathryn experience in the retail world exceeds 30 years, with over a decade of that chapter as Creative Director of the brand Mimco. Cathryn talked to us about what are the true definitions of being a designer and different facets of carrying the title. She talked about her career journey and the challenges she faced, as well as some truly inspirational views on what changes can make a big difference in Australia's fashion industry.

In this episode, we are sitting with David Giles-Kaye, outgoing CEO-Australian Fashion Council, who has transformed and energized the AFC during his four years in the job. We talked about how AFC helps shape the future of Australia’s Fashion Industry as well as what services this body provides to the brands, how they help raise Australian designer's profile internationally and what action plans they have in order to bring more awareness to the indigenous art and design industry as well as ethical practices within our industry.

In this episode, we are sitting with Tre Dallas-the ultimate celebrity make-up artist and hairstylist. With over eighteen years of experiences, Tre shares his insights into the life of a celebrity make-up artist. He also gives us an absolute transparent view of his journey in the industry as well as his guidance for aspiring make-up artists. His perceptions on when he got appointed as the official makeup artist for the most powerful woman in media and entertainment - Anna Wintour-while visiting Australia. And his sensations when he met both his role models François Nars and Anna Wintour…

In this episode, we are sitting with Brian Huynh-the creative director of MNDATORY- He was one of the six designers that the Global Victoria showcased in the 2019 Virgin Australia Melbourne Fashion Festival as part of their International Runway Event. Since our chat with Brian Huynh, the brand MNDATORY has been featured in M/FW 19 Highrise Runway 3. In this episode, Brian shares his insights into the new retail world as well as his experience and suggestions for aspiring designers.

In this episode, we sit with Melissa Singer the National Fashion Editor at Sydney Morning Herald and The Age Australia. She talks about keeping Fashion real and shares her insights on Fashion Journalism.

We are super excited to share our first episode with you. In this episode we are sitting with Mr. Graeme Lewsey, CEO Virgin Australia Melbourne Fashion Festival – Australia’s biggest fashion event! Graeme takes us through everything VAMFF and beyond, to listen to our whole chat tune in now!