Invincible Robots Podcast

Trajan sits down with Darin Adams, who worked many years in television. He shares secrets on how to get free press. For more about marketing, startups and financial independence, go to: www.InvincibleRobots.com.

Selling anything is a useful skill, especially for a business owner. Business owner, Trajan King, joins Darin Adams from InfusionSoft to discuss a better way to attract customers using a technique he calls Attract, Sell, Wow. For more about startups, financial independence and sales, visit: www.InvincibleRobots.com To watch the video, go here: https://www.youtube.com/watch?v=iq-QrvERuig

This episode is a bit different. It's an interview with a startup founder. Trajan sits down with Peter Walkins, founder of Setter Neckties to discuss how he started a high-end tie company after living in Italy and seeing how popular expensive, high-quality ties are made. At the time he started his company, he was working in the White House during the second Bush administration. He has since sold ties to presidents and CEOs. His ties can be found at https://www.setteneckwear.com/. For more startup articles go to: InvincibleRobots.com

Bry Cox recordied a course for us on high end sales, which you can find on the InvincibleRobots.com. Here is one of the tips, called "Feel, felt, found. You can watch the video version here: https://www.youtube.com/watch?v=bZ4ilp8k3xw 0:50 - Attitude will subconsciously alter your mind. 1:10 - People have concerns, but don't always express it. First step is recognizing the concern. 2:10 - How to identify the concern from what people say 2:35 - It's not always the first thing they say 2:50 - Show you're listening and have empathy. Use this formula: I really understand how you FEEL, I FELT the same way, what I have FOUND is... 3:48 - Use the framework when dealing with anyone so they feel heard and understood 4:20 - Be authentic. 4:50 - This helps you not just respond without thinking and get into the right mindset.

Taking things one step at a time is often better than trying to do things all at once. We discuss the idea of incrementalism. For more articles and videos, go to InvincibleRobots.com.

There are a lot of benefits from joining a mastermind, which is a group of like minded people working toward similar goals. For more articles about financial independence and entrepreneurship, visit the website at www.InvincibleRobots.com or the article on Masterminds at www.InvincibleRobots.com/mastermind

Read the article and watch the video here: https://invinciblerobots.com/manager-producer/ If you run a business you know that you need to fulfill a lot of different roles. Sales, marketing, accounting, setting a strategy and vision, HR, product development, supply chain, legal, financing, etc. The younger the business, the more you have to do yourself. As the business grows, you start to offload the work to new hires. This process of working on your business is covered very well in the book “The E-Myth” that I talked about in the Favorite Business Books video. With all the different tasks that need to be completed every day, how can an entrepreneur manage time between producing and managing? In other words, when do you “get work done” and produce content and new products and how much time do you spend managing the business?

One of the most difficult decisions after developing a new product or services is how much to charge for it. Do you try to be the low price leader, like Walmart? Of do you aim for exclusiveness and high service, like Nordstrom? Two completely different business models, each with their own pros and cons. To read the full article and share your thoughts, go to https://invinciblerobots.com/high-prices/

Read the article about why less is more: https://invinciblerobots.com/less/

What is the secret to success? Listen for the secret formula. More at the website: www.invinciblerobots.com

If you’re an entrepreneur (or a human being), at some point a friend will approach you about joining his network marketing company. Is that a good idea or a bad idea? Is there anything to be gained from joining or should you run for your life? We break it down in this episode. To watch the video and see more, go to: https://invinciblerobots.com/network-marketing/

To read the article, go there: https://invinciblerobots.com/leaving-job/

Sometimes I don’t want to work. I’m sure you’ve felt it too. It’s easy to get burned out, but even so work must be done, whether we feel motivated or not. Staying motivated can make a difference about how you feel about work, how quickly and how well the work gets done. In fact, it’s nearly midnight and I’m not very motivated to write a lot about this post, so I’ll let the video do the talking. So how do you stay motivated? I don’t think reading Instagram posts with motivational quotes is going to cut it. Here are some tips. What would you add? Watch the video here: https://invinciblerobots.com/staying-motivated/

We now live in a freelancer economy. There are numerous places you can hire and be hired. Sites like Fiverr.com, Upwork.com and many others have qualified freelancers. They also have a lot of unqualified people, so it’s vital to know the difference. For more about startups and hiring freelancers, read the article here: https://invinciblerobots.com/freelancers/

Knowing the differences between cost, value, sunk costs and opportunity costs is vital to helping you make great financial decisions now and in the future. It’s a very common fallacy that the amount spent on product development means that product is worth what was spent. For example, if you step on a snooty person’s shoes, he may say something like “you just stepped on my fancy shoes. Those are worth $1,800!” What they mean is they paid $1,800. That doesn’t mean they’re worth $1,800. Or you may have paid $20,000 for a new car, but the moment you drove it off the lot, it’s value decreased to $18,000 and decreases every month, whether you drive it or not. This same mindset comes into play for entrepreneurs. A founder may say, “I spent $500,000 to build my company, so I won’t sell it for less.” Well, just because you spent that much, doesn’t mean it’s worth that. If you build something people don’t want, it may be worth nothing. Cost and value are completely different things. In this episode I discuss cost. In addition, I talk about subscription businesses, why they’re great and how the increase firm value. Visit https://invinciblerobots.com/cost-value/ to watch the video.