Legacy Entrepreneur

Welcome to This Is Legacy: Messaging, Marketing and Motherhood for Women Business Owners.   The new name for this podcast... The new name for the facebook community... But the same values and purpose: to grow and cultivate legacy in our businesses and families. A space where messaging, marketing, and motherhood collide into a beautiful picture of God’s grace and provision. A weaving together of business and branding, faith and family, and what matters most to the calling God has placed on YOUR life.  My prayer is for God to use this passion in a way that brings him glory, even when that might look different than my initial vision (again, this very podcast. He has a way of moving in ways we never expect).    This podcast is here to encourage, motivate and inspire you to seek after the legacy God has for you to live. There’s no cookie cutter version. We’ll all have similarities woven into the tapestry of what we leave behind us, but what God is calling you to is likely different than what He has prepared for my life.  While this idea of legacy may look a little different for every woman and her business, we’re here to learn and grow together, through the mistakes and through the victories, through the pivots and shifts, the iterations and impact, through the way we show up, and through the way we build in small outlets of service into the way we do business. It’s been said that legacy is what you make it, but perhaps it’s more than that. Less of ourselves and more of God’s hand in our life. THIS… is legacy, and this podcast seeks to connect women who desire to be in God’s will for their lives AND believe the sky’s the limit when it comes to creating a legacy brand. What we need is the support, education and encouragement to make it happen.  Please join the friendship and conversation at This Is Legacy. So happy you're here. 

Have you ever walked alongside someone you care for as they go through hardship, grief, or a terrible experience? Most of us have, and it can be so difficult to know what to say and what to do to support them in the best way. My guest today, Kari Bartkus, is building a business around this idea that no one should walk through hardship or grief alone, and she equips others with practical ideas and gifts they can use to be the hands and feet of Jesus to their loved ones who are going through difficult times. You can get 10% off your purchase of handmade gifts to support your loved ones at her shop www.lovedoesthat.org using the code LEGACY10. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

We all have core values, whether we have taken the time to recognize them or not, but what are they exactly? Core values are deeply engrained, guiding principles and values that we hold which form the foundation for how we work and live. Core values are often passed down from generation to generation, built into our nurture as children, and play a key role in the legacy that we leave as human beings but also as business owners. In today's episode, we go through reasons why you need to designate core values for your own legacy brand, how it impacts your messaging, and the clarity, consistency, and cohesion it will bring to your brand. Get Sales Copy Shortcut here (https://salescopyshortcut.com). Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

We are often brought together by what unifies us, aren't we. Our values in life, our faith and family, and what we hold dear and precious in our hearts is what brings us together. So has this idea of legacy in business and life and the companion idea of a God-led business and life. I'm so excited to share this interview with Avery Forrest, who was a successful wedding photographer in the Gulf Shores of Alabama before listening to the leading of the Lord in her life to let that go. To do something different. And now she is mentoring women who have the desire to do all things to glorify God in their lives and in their businesses. You will be encouraged and challenged in this episode to give all you have to what matters most and, if you haven't done it yet, do the hard work of prioritizing what comes first in your life. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Teresa Huff, a nonprofit strategist, started out her career as a special ed teacher and then transitioned to a work-from-home parent to create more flexibility for her family. In this episode, Teresa and I talk about how she built a business from home, how being a work-from-home parent differs from a stay-at-home parent, how her skills in previous work have translated into grant writing, and how this niche is ideal for those who love to serve and love to write.

This is a special episode of the podcast! I'm actually interviewed by the launch strategist who helped me create and release my digital product, Jamie Russell. Today we do a debrief of the digital product creation process and take an honest look at the mindset I had going into this project, the work Jamie and I did together to pull out a product suite and launch plan that fit my style and personality, and the results of the launch -- the numbers, stats, conversion rates, everything. So it's a fun change to the podcast and you get to hear someone interview ME. Thank you, Jamie, for the interview and for being willing for me to share the audio with my podcast listeners. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Ever felt stuck in your business, not really making progress forward, but not knowing how to make a change for the better? My guest on the podcast today, Casey Gromer, is a fractional integrator for visionary female business owners -- which means Casey and her team run businesses for these powerhouse women -- but this is not what Casey started out doing. Her journey from where she began to where she is now involved a lot of work moving past societal business norms and the advice of the "gurus" out there to really figure out what SHE was called to do. In this episode, we talk about her road of entrepreneurship, how the path is never linear, how vision plays a key role in the success of a vusiness, and how her business serves clients now. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

{Note: this episode discusses the sensitive topic of human trafficking and exploitation, so please use discretion if you have little ears around you while you tune in. Ear buds recommended!} As the issue of human trafficking and exploitation continues to grow as a hot topic on social media, it can feel overwhelming to know what we as mama bears can do to help stop the exploitation and make a difference in the lives of the children and the vulnerable. But what does this look like at a local level? What does this look like from the perspective of someone with boots on the ground? My guest this week, Tatiana Bergum, sheds a floodlight on what trafficking and exploitation look like locally, how it's not like the movie Taken, and how we can educate ourselves and actually help make change. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever wondered, as an entrepreneur, when you might need a new brand message for your business? Today on the podcast, I'm going to be sharing the three "seasons" of business that you may go through in which you might decide to rewrite your messaging or hire a messaging strategist to work with you. We also talk through why you might be resistent to the idea of writing new copy and the importance of testing your messaging. At the end, I share a segment of content that's impacted me this week and why we need to move forward in perseverance and not live a life of "I only do what I like to do" in our relationships and business. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Are you a homeschool parent and running a business? Whether you've been thrown into a homeschooling decision because of covid-19, or you're in a season of figuring out how to grow your business in addition to homeschooling your kids, this episode goes into how I make it all work (and why I really don't love that question), how things shift and change in our house to make school and entrepreneurship optimal for our family, the support I have to make it happen, and the role of expectations for myself and our household. We are each called to our own personal version of entrepreneurship and homeschooling, and that's the beauty: that homeschooling can look different for everyone. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

In today's episode, I introduce the release of Sales Copy Shortcut, my new digital product to help you write your easiest sales page yet, what's included, the unique bonuses available during launch week, and a few behind-the-scenes stories during the making of this product, including mindset, tech, and a spontaneous family camping trip. Check out the plug-and-play sales copy builder at salescopyshortcut.com and get it (plus some sweet release week bonuses!) for only $37. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Reena Philpot's experience with sales started with telemarketing and then continued when she and her husband started their own business, and as her entrepreneurial journey brought her experience after experience . Reena shares that she wasn't made to be a full-time mom, how she and her husband decided to go into business together, the faith that made it all happen, and now how she coaches entrepreneurs in her sales approach that is filled with persistence, care, value, and grace.  Reena Philpot: I am a wife to my husband, Earl, who is also my business partner. I am a mom to two boys, ages 19 and 22. I am a Christian. I love people and believe in being kind. My husband and I have owned our office equipment business for 18 years. We serve mostly rural communities throughout 33 counties in Kentucky. We have 13 employees and enjoy helping them, our community, and the businesses we serve grow. I have a passion for business, especially sales, and love helping others reach goals they may have never thought were possible. I started doing more with this a year ago when I started my sales coaching business. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

We're all in business to bring in revenue, make an impact, create a difference in the lives of the people we serve. But when we take a step back and look at the big picture, we realize that our financials play a significant role in how we can grow. Strategically looking at the numbers, figuring out what they mean, and acting upon what is the wisest decision for our business is what today's guest, Heather Craig, is all about. Heather shares how critical it is to look at our numbers, why we should care, and how it can help us create and build an even greater legacy in our businesses.  About Heather:  A native of east-central Indiana, Heather’s childhood growing up on a corn and soybean farm instilled a work ethic and appreciation for the nuances of small-business accounting that reached far beyond farming. After graduating from Purdue University with a degree in Agribusiness Management, Heather went on to receive her Master’s Degree in Accounting and Financial Management from DeVry University. Combining her love of accounting with her experience in agriculture, Heather served as the Corporate Controller for a large (public-reporting) fuel ethanol plant. In her 11 years as Controller, Heather’s work offered a great deal of opportunity to evaluate and streamline accounting systems and processes and led to her true passion of leading organizations through financial growth and transformation. Now, Heather harnesses these same principles to help small and mid-sized businesses thrive. She is working to change the relationship you have with your accountant/CPA so that it is more beneficial and provides for sustainable growth. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

One of the biggest mistakes entrepreneurs make in their sales copy is announcing the offer and then going right into how awesome their offer is. The benefits, features, how it will change the life of their ideal client in one way or another. These sales pages miss a critical component: speaking to the transformation. So if you need to write a sales page that will convert, tune in for this hot tip for sales page copy. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Today on the show, I am very pleased to bring you my own sales coach, Nikki Rausch, and her expertise on the subject of selling authentically and with heart. Through Nikki's methodology, selling what you offer doesn't have to feel uncomfortable -- it can be easy, conversations, and Nikki gives us great tips to doing so well. She also graciously answers a few audience questions toward the end of the show! About Nikki: CEO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as NASA and Hewlett-Packard, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy. Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Very few things are as important in entrepreneurship as relationships, and in today's episode, my guest Christa Hutchins teaches us ways to grow our businesses and increase visibility and opportunity for our brands through creative collaboration ideas and trains us on how to effectively build relationships with potential partners before you send the pitch.  About Christa:Christa Hutchins uses tough grace to equip busy communicators and leaders with project management and problem solving skills so they can turn their big ideas into a successful ministry or business. She is passionate about teaching women to find practical application of the Bible in their personal, professional and ministry lives. Christa lives in south Louisiana with her husband in their delightfully empty nest. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message.  Join The Legacy Entrepreneur community here for connection and discussion!

How do we as entrepreneurs and business owners decide what we speak up about? When do we make the decision that it’s more beneficial to remain silent from a business standpoint? When is it okay to potentially repel people or make people uncomfortable with our words? How can we stay true to our values and stand firm in our faith while also owning a business? Finally, how can we use the rat race of social media for good, on both personal profiles and professional profiles, maybe even being selective on which platform you get loud? What prompted me to choose this topic this week is more than the issue itself -- though I am certain God wants me to speak even though it is so, so hard -- what prompted me to speak up is also the benefit I hope it will be to you, as YOU decide how you’ll use your platform to stay strong to your values and not remain silent. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message.  Join The Legacy Entrepreneur community here for connection and discussion!

If you are about serious about prioritizing the marketing of your business, you will prioritize this specific kind of content: brand awareness content. Why? Brand awareness content is the meat and potatoes content that keeps your brand top of mind, increases audience loyalty, builds know, like, and trust with your fans, and prepares your audience for future offers, sales campaigns, and launches. In today's episode, we dive into what brand awareness content is, why you need this kind of content in your marketing, and how to make it happen. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever thought about what you want your life to look like when you're 80? When you're old and gray, what will you look back and see? Elizabeth Cook, of Elizabeth Cook Communication, shares this perspective with us in today's show along with the tools she uses to plan out her life and business, including yearly goals and how she breaks those into quarterly, monthly, and even step-by-step tasks to get the right things done. Her encouragement to prioritize what is truly important and focus on those key things to keep your eyes on what matters most will encourage and challenge you, as it did me. About Elizabeth: Elizabeth is the owner of Elizabeth Cook Communications where she partners with small business owners to help them implement their big ideas. She takes over content creation from idea to execution so you can remove it from your to-do list. She's passionate about using organizational skills to live intentionally. She and her husband live in Charleston, SC with their three teenage daughters where they enjoy kayaking and long walks on the beach with their dog Leo. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Think of how you'd feel if you could enjoy the rest of this summer while still knowing that your visibility tactics for your business were working FOR you? You can continue to get eyes on your business without spending countless hours spinning your wheels by implementing these 3 focused ways to amplify your visibility over the summer. In this episode, we talk through strategically batch creating and scheduling content, PR opportunities you can explore, and prioritizing relationships with other entrepreneurs. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Ready for an amazing summer? In today's episode, I pull back the curtain on what I'm doing personally to prepare for a strategic Q3, why Q3 is when I typically scale back client work and what I'm focusing on this summer to make sure the rest of 2020 stays on track.    Want to learn more? Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

In today's episode, we dive into the art of marketing, why HOW you share about your offer matters, what not to focus on, and what to say instead when you are writing marketing messages about your product or service. This show piggybacks off last week's episode with Heather Farris where she and I chatted about knowing what your audience wants to you can create it for them, but the key here in marketing that offer is knowing the difference between what your audience wants and what your audience needs. Positioning your messaging the right way will make a world of difference!   Want to learn more? Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

In this episode, I chat with Heather Farris, a Pinterest Marketing Consultant and owner of Heather Farris Co., a Pinterest marketing agency. Her mission is to empower small business owners to scale their businesses using Pinterest and she is passionate about helping women diversify their revenue streams beyond 1:1 client work. We dive into figuring out what your audience wants from you and then creating it, adding digital products as a system to convert your list into paying customers, and we even touch on how her experience as the breadwinner of the family -- while they traveled the US full-time in their RV -- and the difficulties she experienced last year, was a catalyst for her expanding her business to more than just 1:1 Pinterest work.   About Heather: Heather is a former accountant turned Pinterest Marketing Consultant helping online and small businesses grow their bottom line using Pinterest. Heather’s mission is empowering business owners to scale their businesses using Pinterest. She helps her clients create Pinterest strategies to create more leads, traffic, and sales; while making their competition irrelevant. With a decade of experience using Pinterest she knows how to use the platform to help her clients & students show up in front of new, cold audiences and convert them to hot leads and sales. In her spare time she is a bit of a foodie always looking on Pinterest for new, delicious recipes to cook that her kids refuse to eat.   You can find her at https://www.heatherfarris.com/ and on instagram at https://www.instagram.com/heatherfarrisco/.   Want to learn more? Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Can you relate to always want to do more, to try a new thing, to put one of your dozen ideas into action? As a high-achieving woman entrepreneur, my guess is yes. I'm like you. There's never a lack of ideas, only time to implement them. Wisdom comes in knowing what idea is the best for you - and your family - in this season. What can strategically move your business forward? What is lined up with God's will for your life? In this episode, I chat with Esther Littlefield, owner of Morningstar Media services, and the host of now two podcasts: the Christian Woman Leadership Podcast and the Christian Woman Business Podcast. We talk through knowing when it's right to start something new in your business, but coupled with the power of prayer in knowing what is right for you. About Esther: Esther Littlefield is a writer & host of the Christian Woman Leadership Podcast as well as the Christian Woman Business Podcast. She is passionate about helping women embrace their gifts and lead with confidence. She also loves helping Christian business owners shine online and make an impact in this world. Esther is a pastor’s wife and mom of one. She enjoys leading women’s Bible studies, missions trips, marriage retreats, and her business team. Esther resides in Maine with her husband Scott, daughter KJ and their 2 cats and 2 leopard geckos. In her free time, you may find her enjoying a cup of coffee, exploring the great outdoors, or convincing her husband or a friend to take a road trip to see her favorite band. Want to learn more? Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

As my own small business has grown throughout the years, I look back and realize it's been primarily through a combination of two thing: clarity and confidence. These two things can fire strategic growth and be a catalyst for so many things in business, motherhood, and personal life. In this episode we talk through how to get clarity when you want to move forward, and how we can take action in quiet confidence in the Lord, not through our own strength. This episode also features four audio clips from entrepreneurs who have experienced this clarity and confidence at some point in their life or business. Want to learn more? Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever gone through a rebrand of your small business? Have you ever made significant changes to your name, your offers, your ideal client avatar that you decided it was a prudent project to go through a rebrand? As your business grows and evolves, the audience you serve and the way you show up for them may change. The nature of your offers may change as your business grow and iterate. Here are three smart reasons to rebrand your small business and the reasons behind them. Join The Legacy Entrepreneur community here for connection and discussion!

You know that having a strong message is key for your brand, but have you ever wondered why? Why does having a consistent marketing message help you brand grow and succeed? It's because when you're clear on who your target audience is and how you can help them -- and the words you use to communicate your message is clear, consistent, and cohesive -- you'll have a brand foundation that is strong, will allow for strategic growth, and stand the test of time. Want to learn more? Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever had the trajectory of your business change because of the influence, support, and encouragement of one single person? This is Natalie Gingrich for me -- after working with Nat on my business, I went from "freelancer" to "business owner", and her mentorship in my life has changed it for the better. In this episode, we go back and chat about Nat's life before entrepreneurship, how her core values and mission have impacted her business and her family, and how the core values we each hold dear have been what has brought us together. About Natalie: Natalie Gingrich has spent two decades in the operations industry. She spent much of that in corporate America as a Human Resources leader and a certified Project Manager. She left corporate and quickly began filling a gap in the small business market by teaching and mentoring 6 and 7 figure business leaders about the nuances of operations. Her gift is in simplifying complex business strategies to show CEOs how to scale through operations. Join The Legacy Entrepreneur community here for connection and discussion!

Amy Gabriel of Lippy Clip started her brand as a creative side gig while she took a break from her nursing career, but then grew Lippy Clip to a company with currently 13 employees. In this episode, Amy talks about burning out as a nurse, her passion for sewing (and the important role it’s played in her family for generations), growing her business slowly but surely and trusting God each step of the way, and now finding ways to innovate and survive during the Covid-19 pandemic we are facing in this season of 2020. About Amy: Amy is a wife and mom, and the creator of the LippyClip. She manages the LippyClip team of thirteen women from her home office in Orlando, Florida, and is passionate about loving her team and customers well. Amy loves the Lord, her church, her family and summer days at the beach. Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever felt like you were one in a sea of countless businesses that do what you do? Like there’s nothing really special about your brand? What YOU bring to the table? Have you ever felt like it’s impossible to differentiate yourself from others in your industry? Welcome to episode 5 of the Legacy Entrepreneur Podcast where we are going to dive into the lie that you might be believing right now -- that there is nothing that makes you unique -- AND we are going to bring to light what exactly it IS that makes you different, distinct and perfect for your specific audience. Simply put, your brand advantage is your story. Join The Legacy Entrepreneur community here for connection and discussion!

In the last episode, we talked about how important it is to have a strong brand message for your business, how it serves as the foundation for your marketing strategy, and why having a strong message is so important right now, perhaps more than it’s ever been. It’s noisy out there. Whether you’re listening to this in real time, April 2020, when there’s uncertainty about the economy, the state of the health system, how longterm jobs are going to be affected, and relationally, we may be feeling very empty, or whether you are listening to this a year down the road when we have finally recovered from the aftermath of this health crisis and things are feeling good again, your brand message is important. Join The Legacy Entrepreneur community here for connection and discussion!

As we continue to navigate the world through the lens of COVID-19, the way that businesses are showing up online is more critical to their success than it ever has been before, so in this episode, we are going to chat about the new business landscape we are all facing right now and why it is more important than ever to have a strong brand message for your business. Let's get tactical, granular, and really help you if, in this season, you’re feeling like your messaging is falling flat, insensitive, or just plain ineffective.  Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever gone through seasons of being a business owner felt too hard? That entrepreneurship was just so... hard? It happens to the best of us, but in this time of extreme uncertainty in our world, it would be so easy to tap on the brakes, or go dark, or stay quiet in our brands, but I truly believe that in the midst of finding our new normal with kiddos at home, working from home, navigating what our families look like in this season, we can use this time to start building a legacy that will be marked by this critical time in our nation. We can step up and lead in a way that will shine the light to the world around us. Join The Legacy Entrepreneur community here for connection and discussion!

Legacy is a hot topic in the world of entrepreneurship, but I want to take you back to the time when I first considered this idea. It really surfaced while working with a business mentor a couple of summers ago. I’m not even sure when the term legacy was even named in our conversations but the ideals were certainly present from the start: wanting to design work around my life (not the other way around), wanting to serve clients in a capacity that gave them incredible value and deliverables but that didn’t max out my own capacity, and forming relationships with those who valued the same core beliefs.  That sparked my desire to create something that was bigger than me. A legacy brand that serves with a desire to create tangible good. To turn a business into a rich brand that means something, a business used as a catalyst to serve. This is what the podcast seeks to uncover and I'm so glad you're along for the ride. Join The Legacy Entrepreneur community here for connection and discussion!

Welcome to the Legacy Entrepreneur podcast, a place where women like you gather for encouragement, support, and training on building a brand that serves as a catalyst for good in this world. I believe in a legacy life, and this podcast seeks to connect women who desire to be in God’s will for their lives AND believe the sky’s the limit when it comes to crafting a legacy life and a legacy brand. All we need is the support, education and encouragement to make it happen.  The podcast is a place to talk about these things, to know we’re not alone. And while it may look a little different for every woman and every business, we’re here to learn and grow together, through the impact, through the mistakes and through the victories, through the pivots and shifts, through the way we show up for our audience, and through the way we build in little outlets of service as we grow our brand.