Podcasts about Controller

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  • 1,525PODCASTS
  • 2,917EPISODES
  • 46mAVG DURATION
  • 1DAILY NEW EPISODE
  • Oct 16, 2021LATEST

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Best podcasts about Controller

Show all podcasts related to controller

Latest podcast episodes about Controller

The Third Party: An Apex Legends podcast
MnK vs Controller | Aim Assist Debate | Apex Legends

The Third Party: An Apex Legends podcast

Play Episode Listen Later Oct 16, 2021 75:24


Welcome back to The Third Party Podcast! Your weekly update on Apex Legends the best battle royale game out there. Want to support us as creators and get access to tons of exclusive content? We greatly appreciate any support you can give us to continue to put out this content and take this podcast to the next level. POSTER Link: https://www.thirdpartypod.com/merch/p/poster PATREON Link: https://www.patreon.com/thirdpartypod In this episode of the podcast, we are discussing the controversial aim assist debate! Join our Discord: https://discord.gg/cxHY9ARds9 Follow us on Instagram and Twitter @Thirdpartypod Email us questions, comments, legend concepts, and anything involving Apex Legends: Thethirdpartypod@gmail.com Please rate and review. A five-star review guarantees your question will be answered. #PlayApex Learn more about your ad choices. Visit podcastchoices.com/adchoices

Unofficial Controller Podcast
Unofficial controller podcast- LIVE -The big video game winter preview

Unofficial Controller Podcast

Play Episode Listen Later Oct 15, 2021 107:52


Jon George and Tom for UC live !!That's right the show is live or was on YouTube anyways ! Tune in for fun shenanigans and that big winter preview oh and all the hottest news ! 

John & Tammy in the Morning on KSON
Love Him or List Him - The Controller

John & Tammy in the Morning on KSON

Play Episode Listen Later Oct 14, 2021 7:31


Shelia's boyfriend likes to take control of situations. He goes so far as to schedule the bathroom trips at Disneyland! When she tried to plan something for his birthday, he took over. Everything else is great in their relationship so can she get past this one thing? Should she love him or list him?  See omnystudio.com/listener for privacy information.

The Xbox Drive
The Xbox Drive 211: Xbox 20th Anniversary Controller Announced!

The Xbox Drive

Play Episode Listen Later Oct 14, 2021


Watch this episode on YouTube: http://YouTube.com/YouMeCapri Support the show on Patreon: http://pateron.com/YouMeCapriJoin the Free Discord: https://discord.gg/zN4cZbAFollow us on Twitter: http://twitter.com/youmecaprisFollow us on Instagram: http://instagram.com/youmecapris If you enjoy the show and want to support what we do, PLUS, get some incredible perks and exclusive content - please consider supporting us at http://patreon.com/YouMeCapri The Xbox Drive Episode 211 Shownotes Show Notes: The Xbox Drive is back with Episode 211. This week Sean played . Ryan played NHL 22. Cleaning the GarageIf you like what we do, support the Show. Subscribe to http://YouTube.com/YouMeCapri You can get early access and exclusive content at http://Patreon.com/YouMeCapriThank you to our newest Patron: Andrew Watson and Jordan LaRoseThe PlaylistRyan: Far Cry 6, NHL 22Sean: Nickelodeon All-Star Brawl, Far Cry 6 Braking News Microsoft has announced a new controller and wireless headset celebrating 20 years of Xbox! Both products are a translucent grey color with the controller featuring a black and xbox green back. The headset features green on the mic as well as the plastic between the headband and ear muffs. Both will launch on November 15th!Erik Cave via YouTube - While listening to this show I saw the announcement for the new 20th anniversary controller from Xbox. I love the translucent grey cover with green accents that call back to the OG Xbox and am so tempted to get it. However, I also love my Elite Series 2 and can't imagine going back to a regular controller. This leads to a question for you guys. How many controllers is too many, and is it bad to get a controller and not use it very much? Basically, I need you to convince me to go get this new 20th anniversary one.https://news.xbox.com/en-us/2021/10/07/celebrate-20-years-of-play-with-20th-anniversary-hardware/Grand Theft Auto: The Trilogy - Definitive Edition has been announced for Xbox One and Xbox Series X/S! It will contain updated versions of GTA 3, Vice City and San Andreas with new graphical and gameplay enhancements. They will launch sometime later this year. https://www.ign.com/articles/grand-theft-auto-trilogy-definitive-edition-announcedReminder, DC Fandome is this weekend starting on Saturday at 12PM EDT! It will feature new looks for Gotham Knights and Suicide Squad: Kill The Justice Leaguehttps://www.dcfandome.com/The Carpool - follow on Twitter, leave a comment on YouTube, or join the Discord to leave a question and be part of the show. Hoppel via Discord: What is your opinion on games where you control a mouse-pointer with the analog-sticks? There are some good, many bad games. Lost words (Good)Violett Remastered (Bad)The procession to calvary (Not sure) No man's sky (Good)Court Lalonde @courtlalonde - With the release of Forza and Halo in the next two months. Xbox is about to own the news cycle. Will they be able to ride this momentum in 2023?Ribble @Ryboflavins - Going deep with this one, Have you ever actually won anything on McDonalds Monopoly?Todd Oxtra @toxtra - Are you worried we haven't seen any early impressions of the Xbox fridge? Do you think it will be delayed? I heard rumors it only cools to 62 degrees.PlugsiTunes: https://goo.gl/CMv4frSpotify: https://goo.gl/Vh4DH4YouTube: https://www.youtube.com/youmecapriSean:http://twitter.com/seancaprihttp://twitch.tv/seancaprihttp://patreon.com/youmecapriRyan:http://twitter.com/ryanturfordhttp://youtube.com/ryanturfordhttp://twitch.tv/ryanturford

d4: D&D Deep Dive
The Controller Wizard - D&D:Optimized #62

d4: D&D Deep Dive

Play Episode Listen Later Oct 12, 2021 62:01


In this week's D&D 5e character build, we're trying to create the Ultimate Controller; a spell caster who focuses on locking down their enemies in battle while their companions do all of the dirty work.I'd appreciate it if you'd consider supporting the channel by becoming a member!https://www.youtube.com/channel/UC9jQ2IsZj_CAS0bZgA6O2pA/joinFollow me here:https://www.reddit.com/r/DnDoptimized/https://www.facebook.com/dnddeepdivehttps://twitter.com/ColbyPoulsonhttp://www.tiktok.com/@dndoptimized​Character Concept:(0:00)Level 1(7:31)Levels 2-6:(14:54)Levels 7-9:(36:59)Levels 10-13:(41:51)Levels 14-17:(52:05)Final Thoughts:(59:40)Tier 1 Sustained DPR: https://docs.google.com/spreadsheets/d/1HPMg7cDqOC-0-vNFgEV9E5WQLDdCOdI64Vbnu60pC78/edit?usp=sharingTier 2 Sustained DPR: https://docs.google.com/spreadsheets/d/1-mc7HpcWXX2ebNOasDTgFZX33VkmgefrQwbIe8FMnWY/edit?usp=sharingThanks to LudicSavant for the amazing DPR calculator! https://forums.giantitp.com/showthread.php?582779-Comprehensive-DPR-Calculator-(v2-0))Music Credits:Achaidh Cheide - Celtic by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100340Artist: http://incompetech.com/Angevin 120 loop by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200111Artist: http://incompetech.com/Celtic Impulse - Celtic by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100297Artist: http://incompetech.com/Fiddles McGinty by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400051Artist: http://incompetech.com/Lord of the Land by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400022Artist: http://incompetech.com/Master of the Feast by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400019Artist: http://incompetech.com/

Bildung Einfach! Der Podcast
Wirtschaft Einfach! Die Geschichte des Controlling

Bildung Einfach! Der Podcast

Play Episode Listen Later Oct 12, 2021 10:13


Die Ursprünge des Controllings finden sich im angelsächsischen Raum: Bereits im 15. Jahrhundert gab es am englischen Königshof einen "Controllour" mit der Aufgabe, Aufzeichnungen über ein- und ausgehende Gelder und Güter zu führen. 1778 wurde in den USA durch Gesetz das Amt des „Comptrollers“ geschaffen, welcher über das Gleichgewicht zwischen dem Staatsbudget und den vorgenommenen Staatsausgaben zu wachen hatte. Im Jahre 1880 richtete die Atchison, Topeka & Santa Fe Railway System erstmals auch in einem Unternehmen die Stelle eines Comptrollers ein. 1892 hat dann die General Electric Company als erstes Unternehmen die Stelle des Controllers eingeführt. Die Römer kannten Ihn und auch im Mittelalter hatte der zukünftige Controller bereits eine Bedeutung. Richtig durchgesetzt hat sich der Beruf jedoch erst im 20. Jahrhundert. Mehr zum Thema in diesem Podcast. Viel Spaß Euer Thomas Montag

Opposing Bases: Air Traffic Talk
OB198: NAS Charcuterie

Opposing Bases: Air Traffic Talk

Play Episode Listen Later Oct 11, 2021 73:40


Episode 198 Show Notes   Topic of the show: During an emergency, controllers have required information they must get from the pilots.  Sometimes that gets done repeatedly.  On this week's show, we will discuss why that happens and ways to reduce the redundant communications.    Timely Feedback: 1. Bravo Zulu shares a new take on lost communications. 2. PATRON Hotel Mike Bravo got his CFI rating! 3. Whiskey Bravo reminds us we missed the DaVinci reference! https://en.m.wikipedia.org/wiki/Leonardo%27s_aerial_screw 4. Juliet Zulu says thanks for the tips and tricks for staying current while on the sidelines.   Feedback SGAC PATRON Sierra Echo shares some fun information about ForeFlight. PATRON Bravo Mike passed his MEI checkride! Juliet Hotel wants to know why a controller asked him to squawk 1200 arriving into a Delta. PATRON Juliet Juliet wants to know our thoughts on VFR flight following under Bravo in a practice area. Charlie Foxtrot wants to know how he can get air traffic services if he is without a transponder and ADS-B.   The 200th episode Fly in at TTA is on October 23, 2021! Have a great week and thanks for listening!  Visit our website at OpposingBases.com You can support our show using Patreon or visiting our support page on the website.  Keep the feedback coming, it drives the show! Don't be shy, use the “Send Audio to AG and RH” button on the website and record an audio message. Or you can send us comments or questions to feedback@opposingbases.com. Find us on twitter @opposing_bases.  Music by audionautix.com.  Third party audio provided by liveatc.net.  Friends of the show and maker of bags to protect your ATC headset from dust and germs: ATCSaks.com. Keep the gunk and funk away from your most valuable pilot gear: https://pilotsaks.com/. Legal Notice  The hosts of Opposing Bases Air Traffic Talk podcast are speaking on behalf of Opposing Bases, LLC.  Opposing Bases, LLC does not represent the Federal Aviation Administration, Department of Transportation, or the National Air Traffic Controllers Association.  All opinions expressed in the show are for entertainment purposes only.  There is no nexus between Opposing Bases, LLC and the FAA or NATCA.  All episodes are the property of Opposing Bases, LLC and shall not be recorded or transcribed without express written consent.  For official guidance on laws and regulations, refer to your local Flight Standards District Office or Certified Flight Instructor.  Opposing Bases, LLC offers this podcast to promote aviation safety and enhance the knowledge of its listeners but makes no guarantees to listeners regarding accuracy or legal applications.

FUT Weekly
Pro 442 Gameplay Tips, Key Controller Settings & Champs Mentality #W3

FUT Weekly

Play Episode Listen Later Oct 7, 2021 46:25


Hashtag United pro player Tom Stokes joins your regulars YouTube Legend AirJapes, eWorld Cup Commentator Richard Buckley and Ben to discuss: Even more finishing advice! Tom Stokes Pro 442 Tactics AirJapes 433(5) False 9 Richard's 4321 How important is a dedicated defensive midfielder? Pro player's mentality tips Our Controller Settings Our Camera Settings Loads more! Want a chance of winning 24,000 FIFA Points? Plus get double the pod content, keeping it going (for just £3 a month) by becoming a Patreon over at bit.ly/podpoints22. This includes an exclusive supporter podcast this week!

The Seth Leibsohn Show
October 6, 2021 - Hour 3

The Seth Leibsohn Show

Play Episode Listen Later Oct 7, 2021 35:29


Michael Stephenson, Director of the Metro Phoenix Bank, and Stephen Haggard, President and CEO of the Metro Phoenix Bank, on what the Controller of the Currency does. See omnystudio.com/listener for privacy information.

The Seth Leibsohn Show
October 6, 2021 - Hour 2

The Seth Leibsohn Show

Play Episode Listen Later Oct 7, 2021 36:23


The firing of health care workers for not taking the Wuhan Virus shot.  Joe Biden's new Controller of the Currency.  See omnystudio.com/listener for privacy information.

Punching Cardboard
Episode 202 -- And Other Things

Punching Cardboard

Play Episode Listen Later Oct 2, 2021 158:54


If you want some takes on what's new in the board gaming hobby, this is not the episode you're looking for. However, if you want to hear some tales of adventure in the gloaming of the pandemic, and a discussion about the state of the hobby as we see it (Told through Arkwright eyes), then come on in. YARNS: 00:11:50 -- A Brave New Musical Journey (Live at the Pat Metheny Show) 00:37:22 -- 40 Minutes of Joy: The Horses and the Hounds, by James McMurtry 00:45:25 -- The Last Great TV Show: Mr. In-Between 00:52:07 -- School's In? And Rocking? 01:12:37 -- Arkwright Revisited and a Hobby Gone Wrong 01:47:40 -- Peak Gaming with a Controller 02:19:36 -- A Door Cracked and Unlocked?

Dad Bod Rap Pod
Episode 188- Live From Treefort with guests Open Mike Eagle & Video Dave

Dad Bod Rap Pod

Play Episode Listen Later Sep 30, 2021 66:08


We recently had the pleasure of attending the Treefort Music Festival in Boise, Idaho, an annual event bringing an eclectic musical lineup as well as discussions, food, beer, and much more. We had a great time at the fest and one of the highlights was getting to have a conversation with Open Mike Eagle and Video Dave. Mike owns our podcast network Stony Island and we have interviewed him several times before, but he is truly one of the most practiced and engaging podcast guests on the planet. This was our first time talking to Video Dave and we all got along well immediately. Mike drops some knowledge about What Had Happened Was Season 3, his TV writing gig, and his feelings around performing in these uncertain times. Dave tells us about his excellent video projections and his last album, Week 1560. Our hosts also share some impressions about traveling, music festivals, and getting back together to pod in person. Beats this week are from our friend Controller 7's new album entitled exhale02: Moments. These shenanigans are brought to you by the world's greatest hip-hop storytelling flower-giving-focused podcast network, Stony Island Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Best of 3 CoD Esports Podcast
TIER LISTING All CoD Pros before Vanguard! (it gets heated) | Best of 3 Podcast #95

The Best of 3 CoD Esports Podcast

Play Episode Listen Later Sep 28, 2021 95:22


We're TIER LISTING CoD Pros heading into CoD Vanguard after ROSTERMANIA! We debate Keyboard vs Controller debate, Methodz, Simp, Formal and more in the news of the week! And which cod pros could leave for Halo…? We cover it all on this episode of the podcast!   ◾ Intro - 00:00 ◾ News of the Week - 7:17 -  Keyboard vs Controller Debate // Methodz leaving or staying on Ultra? // Simp's best game was...bo3??? // If FormaL didn't retire, where would he play? // Crone/CDL Intel ◾ Tier Listing ALL CoD Pros Heading into Vanguard -  21:05 - Literally ranking all the players who have their spots for CoD Vanguard! ◾ How many former CoD pros will compete in Halo? - Intelligent or Irrelevant - 01:30:18    The Best of 3 CoD Esports Podcasts covers and its hosts Josh "SalvationsElite," Rex "ShadyNero," and Sam "Bash" cover all things Call of Duty Esports in regards to the Call of Duty League, CoD Cold War, CoD League news, updates, predictions, breakdowns, summaries, game patches, meta, gameplay, gamebattles, competitive gaming, the news of the official CoD League with all the pro teams like the Dallas Empire, Seattle Surge, OpTic Chicago, Atlanta FaZe, LA Thieves, Minnesota Rokkr, NY Subliners, London Royal Ravens, Florida Mutineers, the LA Guerillas, Toronto Ultra and the Paris Legion! We do predictions and breaking news, updates, roster changes rostermania, free agency, trades, with players like Scump, Crimsix, Simp, Huke, Dashy, Skrapz, Octane, Abezy, Gunless, Arcitys, FormaL, ILLeY, Shotzzy, Prestinni, Clayster, Cellium, Priestahh, Attach, Temp, and others! We are the Best of 3 Call of Duty Esports Podcast!   -CONNECT- YOUTUBE Watch on YouTube HERE (https://www.youtube.com/salvationselite)   TWITTER Follow Josh “SalvationsElite” - https://twitter.com/SalvationsElite Follow Rex  “ShadyNero” - https://twitter.com/ShadyNero Follow Sam “Bash_Bo3” - https://twitter.com/Bash_BO3   PODCAST The Best of 3 CoD Esports Podcast is available on YouTube, Spotify, and Apple Podcasts and will be coming to more apps soon! Links here: APPLE: https://podcasts.apple.com/us/podcast/the-best-of-3-cod-esports-podcast/id1490028421 SPOTIFY https://open.spotify.com/show/7jgzkfT6uc7wyU2L4UCh0B?si=Z6XhfUCcQ2exwOgyjfJFDA ---------------- SALVATIONSELITE SOCIALS The DISCORD CoD Community Server! Join for community tourneys, live streams, finding teammates and more! https://discord.gg/wJh6BCC   TWITTER -- https://twitter.com/salvationselite INSTAGRAM -- https://www.instagram.com/josh.roeloffs/ TWITCH -- https://www.twitch.tv/salvationselite DISCORD -- https://discord.gg/wJh6BCC   #TheBestOf3Podcast #CoDEsports #CallofDutyLeague #podcast #CallofDuty #Esports #CoDPodcast #EsportsPodcast #CallofDutyEsports #CompetitiveCoD

CMN Leadership Podcast
Becoming a Conflict Controller with Greg Ford

CMN Leadership Podcast

Play Episode Listen Later Sep 28, 2021 37:37


Leading well means changing the connotation of conflict - it's not a way of harming people. It's a way of helping shape and grow the people we serve. However, there is a wrong way to handle conflict. There's also a correct way to handle conflict, as long as you have control of it. Greg Ford shares in this week's episode how we can be conflict controllers.

CFO Weekly
61. The Evolution of the CFO Role w/ Rick Smith

CFO Weekly

Play Episode Listen Later Sep 28, 2021 45:50


The CFO role is one marked by constant evolution. Not only have the expectations for the position evolved dramatically in recent years, but to succeed as a CFO, you must be willing to evolve, too, in order to meet the shifting demands of each growth stage your company passes through or the complexities of international business. Success doesn't come to CFOs who sit still. Our latest guest proves it: Rick Smith is a CFO experienced in leading high-growth VC- and PE-backed companies with revenues in the $20M-$300M range, who has led multiple companies through successful exits. Rick's background spans a variety of industries, including SAAS, EdTech, healthcare services, advertising/marketing, and retail. Having been a Controller, FP&A leader, and CFO, Rick' expertise spans all areas of accounting and finance, including day-to-day accounting and processes, financial systems, buy- and sell-side M&A, financings, capital raising/recapitalizations, and international operations. Additionally, Rick has extensive experience managing areas such as Human Resources, Facilities, Data & Analytics, Project Management, and Technology Infrastructure. In this episode, we discuss: - How the CFO role has evolved over time - How a CFO's role evolves across growth stages - How you need to evolve as a CFO to handle international business For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player! Presented by Personiv https://insights.personiv.com/cfo-weekly

Opposing Bases: Air Traffic Talk
OB196: Life Extending Vectors

Opposing Bases: Air Traffic Talk

Play Episode Listen Later Sep 27, 2021 74:42


Episode 196 Show Notes   Topic of the show: AG and RH discuss MEDEVAC flights, medical emergencies, and priority handling.  How do we expedite traffic with time sensitive cargo on board?  We also discuss tips and tricks for planning on weather reroutes, traffic avoidance, and international overflights.    Timely Feedback: 1. Sierra Sierra offers some more insights into international overflights. 2. Juliet Kilo responds to our discussion about Class B shelf speed limits. 3. SGAC Patron Sierra Echo shares a pro tip for planning your route around weather.   Feedback Terps Elf shares a traffic avoidance story. Charlie Foxtrot has a question about confusing phraseology. Patron Delta Zulu shares a feature of an EFB.   Mentioned in the show: https://pitchfork.com/thepitch/how-creedence-clearwater-revival-became-the-soundtrack-to-every-vietnam-movie/   https://www.opposingbases.com/200th-episode-fly-in-at-tta/ Have a great week and thanks for listening!  Visit our website at OpposingBases.com You can support our show using Patreon or visiting our support page on the website.  Keep the feedback coming, it drives the show! Don't be shy, use the “Send Audio to AG and RH” button on the website and record an audio message. Or you can send us comments or questions to feedback@opposingbases.com. Find us on twitter @opposing_bases.  Music by audionautix.com.  Third party audio provided by liveatc.net.  Friends of the show and maker of bags to protect your ATC headset from dust and germs: ATCSaks.com. Keep the gunk and funk away from your most valuable pilot gear: https://pilotsaks.com/. Legal Notice  The hosts of Opposing Bases Air Traffic Talk podcast are speaking on behalf of Opposing Bases, LLC.  Opposing Bases, LLC does not represent the Federal Aviation Administration, Department of Transportation, or the National Air Traffic Controllers Association.  All opinions expressed in the show are for entertainment purposes only.  There is no nexus between Opposing Bases, LLC and the FAA or NATCA.  All episodes are the property of Opposing Bases, LLC and shall not be recorded or transcribed without express written consent.  For official guidance on laws and regulations, refer to your local Flight Standards District Office or Certified Flight Instructor.  Opposing Bases, LLC offers this podcast to promote aviation safety and enhance the knowledge of its listeners but makes no guarantees to listeners regarding accuracy or legal applications.

Packet Pushers - Network Break
Network Break 352: Nokia Announces 800G Routing Silicon; Pica8 Enticingly Prices Its Campus Controller, Switches

Packet Pushers - Network Break

Play Episode Listen Later Sep 27, 2021 49:24


This week's Network Break podcast discusses Nokia's new beefed-up routing silicon, how Pica8 is pursuing campus switching with a controller/switch pricing bundle, and the latest critical security patches from Cisco. We also look at the latest ransomware attacks against US agricultural companies, a MacOS bug, and more tech news. The post Network Break 352: Nokia Announces 800G Routing Silicon; Pica8 Enticingly Prices Its Campus Controller, Switches appeared first on Packet Pushers.

Packet Pushers - Full Podcast Feed
Network Break 352: Nokia Announces 800G Routing Silicon; Pica8 Enticingly Prices Its Campus Controller, Switches

Packet Pushers - Full Podcast Feed

Play Episode Listen Later Sep 27, 2021 49:24


This week's Network Break podcast discusses Nokia's new beefed-up routing silicon, how Pica8 is pursuing campus switching with a controller/switch pricing bundle, and the latest critical security patches from Cisco. We also look at the latest ransomware attacks against US agricultural companies, a MacOS bug, and more tech news. The post Network Break 352: Nokia Announces 800G Routing Silicon; Pica8 Enticingly Prices Its Campus Controller, Switches appeared first on Packet Pushers.

Packet Pushers - Fat Pipe
Network Break 352: Nokia Announces 800G Routing Silicon; Pica8 Enticingly Prices Its Campus Controller, Switches

Packet Pushers - Fat Pipe

Play Episode Listen Later Sep 27, 2021 49:24


This week's Network Break podcast discusses Nokia's new beefed-up routing silicon, how Pica8 is pursuing campus switching with a controller/switch pricing bundle, and the latest critical security patches from Cisco. We also look at the latest ransomware attacks against US agricultural companies, a MacOS bug, and more tech news. The post Network Break 352: Nokia Announces 800G Routing Silicon; Pica8 Enticingly Prices Its Campus Controller, Switches appeared first on Packet Pushers.

The Innovative Mindset
Norm Snyder, CEO of Reeds, Inc. on Innovating in the Ultra-Competitive Soda Industry

The Innovative Mindset

Play Episode Listen Later Sep 27, 2021 74:37


Norm Snyder Discusses Innovating in the Ultra-Competitive Soda Industry This episode is brought to you by Brain.fm. I love and use brain.fm every day! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial.* URL: https://brain.fm/innovativemindset If you love it as much as I do, you can get 20% off with this exclusive coupon code: innovativemindset Norm Snyder joined Reed's Inc. in September 2019 as the Chief Operating Officer. He was appointed Chief Executive Officer in March 2020. Prior to joining Reed's, Norm served as President and Chief Executive Office for Avitae USA, LLC, an emerging premium new age beverage company that markets and sells a line of ready-to-drink caffeinated waters. Prior to Avitae, he served as the President and Chief Operating Officer for Adina For Life, Inc., President and Chief Executive Officer of High Falls Brewing Company, and Chief Financial Officer, and later Chief Operating Officer of South Beach Beverage Company, known as SoBe. In prior experience, Norm served as Controller for National Football League Properties, Inc., and in various roles at PriceWaterhouse during an eight-year tenure. Norm earned a B.S. in Accounting from the State University of New York at Albany. Connect with Norm https://drinkreeds.com/ Drinkvirgils.com Instagram: https://www.instagram.com/drinkreeds/ Episode Transcript [00:00:00] Norm Snyder: I have one prerequisite for people that come to work for us. You want to be there and it's just not a job, right? You want to be there to make a difference. [00:00:13] Izolda Trakhtenberg: Hi, and welcome to the innovative mindset podcast. I'm your host. Izolda Trakhtenberg on the show. You get my conversations with peak performing thought leaders, creatives, and entrepreneurs. We explore how you can innovate through creativity, compassion, and collaboration. I believe that innovation combined with compassion and creative thinking can save the world and I aim to bring you ways. [00:00:35] You can do it too. If you're enjoying the show, I'd be super grateful. If you could support it by buying me a cup of coffee, you can buy me a cup of@buymeacoffee.com slash Izolda tea. And now let's get on with the show. [00:00:57] Hey there and welcome to the innovative [00:01:00] mindset podcast. My name is Izolda Trakhtenberg. I'm super happy that you're here and I'm so honored and happy to have this week's guest on the show. Check this out. Norm Snyder joined Reed's incorporated in September of 2019 as the chief operating officer. He was appointed chief executive officer in March, 2020 prior to joining Reed's norm norm. [00:01:21] I love that norm served as president and chief executive officer of Avita USA, LLC, and emerging premium new age beverage company that markets and sells a line of ready to drink caffeinated waters prior to a VTA. He served as the president and chief operating officer for Edina for life. He was president and chief executive officer of high falls brewing company and chief financial officer. [00:01:44] And later chief operating officer of south beach beverage company known as Sobe in prior experience. Mr. Snyder, norm served as the controller for the national football league properties that tells us something about norm and in various roles at Pricewaterhouse during an [00:02:00] eight year tenure norm earned a BS in accounting from the state university of New York at Albany. [00:02:05] Wow. You have quite the resume norm. Thank you so much for being on the show. Welcome. [00:02:11] Norm Snyder: Thank you. Good to be [00:02:12] Izolda Trakhtenberg: here. I am. First of all, you have such a wide range of experience and you began. As an accountant, which I think is so it's so fascinating because accounting is in many ways, everything, knowing where you are, knowing where you want to go and knowing the sort of the, the numbers behind it is, is incredibly fascinating to me. [00:02:37] And I'm wondering, how did you get from? I started in accounting to, I am the CEO of one of my favorite beverage companies reeds. Cause I love the ginger beer and ginger ale. How did that [00:02:48] Norm Snyder: happen? Well, you know, it kind of goes back to the, before I went to school and, and figuring out what I wanted to do and I, I always had a pension for business [00:03:00] and, but I also thought I wanted to be a lawyer. [00:03:03] And somehow I threw that into a cup and shook it up and threw it out and accounting came out. And I thought, you know, the, the real basic premise behind it was, is it exactly you touched on if I understand the, you know, the numbers guide, every business, I understand where all the numbers are coming from. [00:03:21] It would be a great way to learn. It would be a star. So, you know, I spent the formidable part of my career, really working with big fortune 500 corporations and really got to see a lot how they operated and really use the numbers, how to, how to dig in and understand that. And then when I got on the business side, I loved it even more. [00:03:41] So I knew that, you know, businesses where I really wanted to be and, you know, in an operating role. And as I progressed, I just, I loved it more and more. And then I found at the end of the day, it really gave me a competitive advantage, being a CEO that understood [00:04:00] numbers and how things work. So I always felt like when it came down to financial negotiations, nobody could, nobody could top me. [00:04:06] So it was kind of a stepping, stepping stone or a ladder is how to start and where I wanted to go. Then once I got into that side of the business, I fell in love with it. And I just, you know, I knew that was that's where I wanted to be. And, and that's where I am now. [00:04:24] Izolda Trakhtenberg: Oh, that's fascinating to me, this notion of having a springboard and then you innovated from there and you develop this incredible career from something that is as basic as numbers, but they can be really complicated and. [00:04:40] It's interesting to me because reads is I am going to be very I've. I've been drinking reads since the nineties, when I first heard about it and, and started, it was only available like in the natural health food stores type places, it wasn't widely available and yet you've been innovating and making it so much more [00:05:00] prevalent everywhere. [00:05:00] I would love it for, for those of you listening, who have not heard about reeds, you need to go out and get it's so good if you, especially, if you like ginger, but norm I would love it. If you would talk a little bit about reads where it was when you started and where it is today. And if you could tell just a little bit about what the company is, I would love that. [00:05:19] Norm Snyder: Well, let me just, let me, let me say a couple of things before I answer that. Number one. I started drinking it in the nineties too. So, you know, I've been in, I was a consumer long before I became involved with a company. The other thing too is, you know, throughout your career and I'll, I'll say this to any young people that are looking for advice, I've also had great mentors. [00:05:41] And one of the reasons why I'm here ironically, is a guy that I started working for over 30 years ago in NFL properties, named John bellow. And, and you know, if you look at spots on my resume, there's a lot of spots that he was involved with. And, and he has been very instrumental in my career in terms of [00:06:00] learning and pattering pattern things of him. [00:06:04] So that's important too. Now reads reads is a, a great company. And one of the things that I love about it and this, this is what makes me feel good when I wake up every morning. And I talk about. You know, we just came out with this campaign called Reno reads is real or reads. I got to make sure I get this right. [00:06:25] You know, real real is always better. That's it? And we, if you take a look at our ingredients panel and if you know how we make our products, they are so far superior than any of our competitors by far. And that makes me feel really good because we're offering consumers, you know, the best ginger beer, the best ginger ale, you know, the best craft sodas that we have. [00:06:52] And, you know, Reed's was, it's a 30 year old company started by a gentleman in Southern California named Chris Reed who had this [00:07:00] idea and he loved ginger. And that the world really knew nothing about ginger, except for maybe, you know, in a Chinese food menu. Right. And all the great properties that ginger has. [00:07:13] And created this all natural, better for you drink. And which started because if you go back in 30 years ago, the only, the only, the only channel that would carry such a thing was that were natural stores. Right? And then it morphed into grocery stores because groceries as natural stores became bigger and started stealing business from grocery stores, grocery stores said, wow, we've got to start offering more natural products, right. [00:07:39] And you know, most mainstream grocery stores today have a fairly large section of natural products or have natural products that are interspersed within the regular categories. So we kind of morphed off into that. And you know, we've been growing ever since because obviously [00:08:00] as people become more educated and understand the great properties that a lot of these products have and become more knowledgeable. [00:08:09] And want better for you products. You know, it's the classic supply meets demand scenario, and we've been able to fill that gap. [00:08:19] Izolda Trakhtenberg: I'm taking all of that in for a second because it's in many ways looking at it from, from an economics standpoint, that whole idea of supply and demand is it's as old as time. [00:08:32] And yet there are some innovations here that are, that are fascinating to me because the innovation, when Mr. Reed started the company was all natural ingredients as specially focusing on actual ginger instead of this sort of, oh, ginger, if you will. And, and that was different. That was really different. I remember thinking that when I first started drinking it and that, that it tasted like ginger, not [00:09:00] fo ginger, if you will. [00:09:01] And so. How does that work when you're starting something like this. And I know you haven't been with the company all that long, but, but you're still innovating. You're coming out with new campaigns. How does, how does somebody decide, you know what, I'm going to do things in a way that people aren't thinking about like all natural ingredients, actual, fresh ginger in the sodas, instead of fake ginger or whatever, what do you think the mindset has to be of someone who takes that kind of chance? [00:09:32] Norm Snyder: I think they truly believe in and stayed true to their convictions of this is what they want, and this is good. And I'm spin up persevere and educate as many people as possible. And hopefully they'll feel the way I do. I mean, obviously anybody that takes that type of risk, right. And anybody that creates something that sticks for 30 years has done something pretty tremendous my view. [00:09:56] And so one of the things we, we, we, we [00:10:00] haven't deviated. From its founding guiding principle that Chris started. And that's why, you know, it came back to this whole thing. That real is always better than, you know, 30 years we're still doing it the way he did it and his garage or his kitchen. Right. We were still using organic, real ginger that we import from Peru. [00:10:28] And we still make it the same way and we still make it the, what he refers to as the Jamaican inspired recipe, which is fruit juices. So we use pineapple, lemon, lime and honey. Right. And you know, what I've tried to do is just improve the efficiencies of how we put all that together. Right. And not deviate, but as you mentioned, innovate, so. [00:10:53] That's a great next step in you know, what, how we innovate is because if you look at the ginger beer category [00:11:00] relative to other beverage categories, it's, it's, it's kinda small. And, and a lot of competitors saw the successor reads as an up comment and obviously that takes market share. And if you look at, if you look at ginger beer consumers you know, it's kind of a mix and it's, it's, it's used as a mixer, obviously with the popularity of Moscow mules and dark and Stormys, and that's quite frankly how I met reads with overall Moscow over a few Moscow mules [00:11:30] Izolda Trakhtenberg: in [00:11:31] Norm Snyder: those special copper cups, but those copper mugs, right. [00:11:34] And then. But you have some folks that like, drink it, like I use the Jamaican inspired recipe. We had to make a woman that worked for us and how everybody makes their own home version. But, you know, they, they drink it like a soda. So it's a mix that, you know, people that drink it like a soda they use it as a mixer, actually, there's people that drink it because of that helps their digestion. [00:11:58] It helps them, they have [00:12:00] nausea. You know, we have a lot of like cancer patients, believe it or not that reach out to us because it helps them. So you know, kind of, that's sort of very limited type of audience. So, you know, one of the things that we thought of, which was kind of a natural is the ginger ale category, which people drink, drink ginger ale the same way. [00:12:21] I mean, my grandmother gave it to me one in an upstairs upset stomach and my mother gave it to. If you go to the hospital, they give it to you. Right. But it's a much broader category. It's not as you know, you don't have quite the ginger burn that you do in ginger beer. But we sent cheese. Why aren't we in the ginger ale cannon? [00:12:39] I mean, and as we peel back the onion a little bit, we found once again, that nobody's really using fresh ginger or real ginger, they're using ginger flavoring, ginger extracts. So we took that formula and applied it to our ginger ale. And again, it's one of our it's, it's probably our fastest growing product right now. [00:12:59] [00:13:00] And you mentioned that you would be drinking your zero calorie, ginger beer. I've been drinking like zero calorie, ginger ELLs, like they're going out of style. Right? I just love the flavor. You know, it's, you know, it's, again, it's a great product. We took the foundation of our ginger beer and created this. [00:13:19] You know, a great way we have innovated. Then we took it a step further and we came up with mocktails. Cause we found out that a lot of folks said, Hey, I want to go out, but I don't want to feel like I have to have an alcoholic drink in my hand. So, you know, and, and if I think in your, in your neck of the woods in Brooklyn, there's been non-alcoholic bars that have popped up, right? [00:13:39] People would go off that want to have fun and socialize, but don't want to feel like they have to drink. So we came up with these ginger rail based mocktails, surely temp on our versions called Shirley tempting and then transfusion, which is you know, which has been a very popular drink. So obviously if you want to mix it with alcohol, you can. [00:13:58] But if you don't, you have a [00:14:00] really great, healthy zero calorie beverage that you can enjoy and, and not feel like you have to have to have consume it with alcohol. So I think that's a great sort of three step, how we've really pivoted and innovative to give folks. A great quality product. It's all natural, but that they can drink at the, at the occasion that they'd feel the most appropriate. [00:14:23] And the reactions then really, really possible. [00:14:27] Izolda Trakhtenberg: And I'm so glad that you said that because I am not a huge drinker and I'm usually the designated driver, you know? So, so it's really nice to be able to go. I would like something that, that is going to taste great. It's going to, this is going to sound a little weird, but it's gonna look good if you see what I mean. [00:14:47] I [00:14:47] Norm Snyder: don't want to feel out of place. Right? You want to feel like you're you're, you're, you're, you're you're you fit in with everybody. And then that's the beauty of these things. And you know, one of the things that I do and I love part of my job is so [00:15:00] I, we have six production facilities across the country. [00:15:03] Every production run that they do, they should product. So my office looks like a collection of bottles, right. And I have a mini refrigerator and I drink, I try and both warm, ambient temperature and cold, but I drink multiple products every day from different locations where they're produced to locate for quality, be for consistency. [00:15:25] But I mean, I want to drink this stuff cause I want to know if a consumer says something, but I can say, look, I had that this is what I believe. Or, you know, do I detect there's an issue because if there's an issue we need to fix it. So I do that every day. I mean, I drink multiple products every day, seven, you know, all the time in the office, but I, but I have a collection of all of our production stuff, so I know what's going on and I know what our consumers are picking up. [00:15:55] Izolda Trakhtenberg: I love that. I, you know, it's funny going, going into a bar or [00:16:00] pub and ordering something, nonalcoholic feels sometimes I've had people say, oh, you must be in AA. And I'm like, no, just didn't want to drink. And so, so this it's, it's a weird way. It's a weird way of passing actually, because fewer people will talk to you about that sort of thing. [00:16:20] Not that it's any of their business, but yet something that, that is interesting to me about what you just said about making sure that the consumer experience is a positive one. That's, that's one of the, that's one of the results, right? Is that people feel more comfortable drinking it and something else that I would love to ask you about, you said, That you check in as far as whether or not things are going well from all the production facilities. [00:16:49] And I like to say that an innovator is a creative thinker on a mission. And it sounds to me like you're embodying that this notion of checking in, of being very [00:17:00] practical. Can you talk a little bit about what those steps are? How does that, how do you keep innovating while staying very practical in the evaluation and assessment process? [00:17:13] Norm Snyder: Well, because the innovation is the fun part, right? It really, it really is. I mean, you can, you can come up with a wackiest ideas and it's like a release, right? It's like, you can get all this stuff off your chest, off your mind. I mean, I'm like, it's kinda funny. It's ruined me forever being in the beverage business. [00:17:35] Cause I can't go into a store and just buy stuff. I've got to go to the beverage section. I got to go to the coolers. I got to check out what's going on. You know, I look at there's all this scan data. So it's syndicated data that either Nielsen or IRI puts out that shows by category what's selling. [00:17:53] What's not selling by package. I mean I love data too. So it's kind of like, see you assimilate all this stuff that [00:18:00] you're seeing, that you hear people talking about. I have I have three 20 year old children. Well actually I have five but three that are in their twenties and I'll watch what they drink and what their friends drank and what they talk about. [00:18:12] Like I said, when I go into stores, I, no matter what I'm doing, if I'm going on mission a, I always end up in the beverage outlet, check out what's going on. So it's the fun part is the innovation thinking, this is what I think people want. We do a lot of research this based on what the research tells us people want. [00:18:30] So we'll put together a product concept. This is what it becomes a little bit more formal, but a product concept, and then work with our R and D department to create something. And then the fun part is that, that first time that you taste it and does that product really reflect what you're trying to do. [00:18:50] Right. And sometimes you get there very quickly and sometimes it takes a dozen iterations. And sometimes you just say, can't get there. Can't get there. No, [00:19:00] one's gonna, no, one's going to drink this. So that's kind of the fun part. Because it's part science part our, you know, part into it in intuitive and, you know, and I do it with, you know, a lot of people within our organization. [00:19:14] Right. So it's just not me. It's everybody. And it's kind of like free flow. I've got to make sure I said that slowly free flow thinking where people can just kind of like, say what's on there. Right. And you know, you watch trends and you have data and you do other stuff and you try to put it all together and come up with a decision that makes sense. [00:19:35] But you know, we do that on the premise of who we are and what are our, what are our key values, right? It has to be within those because what if we deviate from what our values are then who are we really? Right. So we try to, we try to stay within that sort of bandwidth of who we are and what we want to be. [00:19:56] And, you know, some, like I said, sometimes it just feels really good. It's [00:20:00] like, boy, we nailed this. And sometimes it's like, well, it could be a stretch, but does it work? And sometimes we come back and just say, that's not us. So it's the fun part of the job. And it's the part that's unstructured and very loose and very flowing and it's fun. [00:20:15] And you know, I'm really, I'm really proud that as an organization, we have no shortage of really good ideas. And, and, and like, you know, we, we've got the next two to three years covered, right? Not saying that if we, if something new comes up that we could react quickly, but we have that, we have that many ideas that are, that are good. [00:20:37] Izolda Trakhtenberg: That's fantastic. And I'm, I'm struck by the notion of including everybody that it's not just you making the decisions, it's you working with your team with, with the people who make up the company. And I'm wondering that that's in many ways, an innovative thing. Also, I'm wondering if you could talk a little bit about [00:21:00] how you structure that if there is a, you said it's free flowing, but there has to be some sort of a, almost a process when you're doing something iteratively like that. [00:21:10] How do you do that? [00:21:11] Norm Snyder: Yeah, what we we've, we've developed, not that we want to be burdened with structure. But at the same time, it just can't be shooting from the hip. So we develop. Can can you to develop processes once we get to that formal stage of, yeah, let's do this. But so my job is which is hire as many good people as possible. [00:21:33] Right. And let them do the work and let me take the credit. Right. My, my job is to really kind of, I'm almost like the, the conductor in the orchestra and there's different sections and there's people with different strengths and different weaknesses. And after you work with folks, you get to, you get to know what their strengths are. [00:21:53] So, you know, when something comes up like this person or that person, or this group of people are the ones that [00:22:00] I'm going to listen to a little bit more, that's shut other people out because you know, there's been good ideas that come from from people, you know, you don't expect, but, and it's sort of it's, and I'll tell you, it's kind of spontaneous because. [00:22:14] I'll start on one project and it all either be bogged down or something else will come up and then I need a break and I'll just say, all right, let's cut. Let's taste. Right. Let's taste. We've got a bunch of stuff that we've been working on. Let's taste it and we'll sit there and you gotta be careful because you can't, once you taste too much, your taste buds become severely ineffective, as well as your ability to smell. [00:22:40] So you really got to kind of measure yourself, but it could be spontaneous. Like let's do it, or let's talk about this. Or then we, or we schedule, you know, we have we, we have weekly meetings and deal with all these things and a lot of it starts, but then we may say, let's just have a meeting dedicated to this one topic on X date.[00:23:00] [00:23:00] Right? So we, there is a little bit of spontaneity largely because of my schedule, but I think it works well. And sometimes people say, Hey, I've got this. What do you think? And I'm like, let's do it right now. So that, that makes it kind of fun too. But once we get serious, we do have a very documented process and we have people that are responsible for aspects of that development. [00:23:24] And we fine tuned it over the line. We have fine tuned the process over the last year and it's gotten really good, really good. Like we're working on a couple projects right now. And because of that, I think we're ahead of the game ahead of where we, where we should be, because we've done a real good job of tracking ourselves and communicating. [00:23:48] Izolda Trakhtenberg: I'm sorry. I'm pausing because I'm, I I'm taking all of it. Tracking yourselves and communicating those two are so collaboration to me is, [00:24:00] so it's people say it's a buzzword, but I think it's so important where everybody feels like they can contribute. And also that they're valued and valuable. So, so communicating their ideas, communicating through the process is fantastic. [00:24:13] But tracking that, that to me as, as, as more of a creative thinker, the notion of tracking things like that makes my head explode. Just because it's, it sounds like there potentially so many details. Can you talk a little bit about what the, what the ideas are behind traffic tracking and what it is that you're actually tracking? [00:24:35] Norm Snyder: I think you just answered the question. There's so many details, right? I mean, at the end of the day we build it forward, but I'm going to do it. I'm going to reverse engineer because I think this is easier to explain. Say you, you have this great concept and you know, right now everything's on cycle, right? [00:24:59] So [00:25:00] the, sell it into a channel or, or a retail chain, you know, they have their meetings on X day and then they make changes on Y date. Right. And they're pretty, I mean, think about this. Cause you're dealing with hundreds and hundreds, if not thousands of products and you just can't like do it every day and every week. [00:25:21] So they have these fixed periods. So you know what those are and see your work backwards. And you say, okay, we're going to launch X, Y, Z product at this retailer because this is where we really feel like we have to start. So, you know, the date that you can present, you know, the dates that, that they'll do resets at store. [00:25:41] Then you kind of work backwards and say, okay, what do we have to do to get to that point? Right. What are all the steps? And it's, you know, it's, it's starts at concept. The first thing is the liquid, you know, what's the liquid look and taste like, right. And what do you want that liquid [00:26:00] back to that whole, you know, that whole product brief, what does it represent? [00:26:05] And then you kind of go forward into, okay, when do we, you know, final product approval. And then from there artwork and labeling package configuration, and then you've got to produce it. So you have to have all your, you know, source all your raw materials and just about every piece of raw material, except for the liquid itself is branded. [00:26:28] And then, you know, legal, is it, you know, are we infringing in anybody's intellectual property? If not, is it available? Can we can. And then what sort of campaign are we going to have behind it? And then when are we w you know, when do we go, when do we actually scale up to a full production mode? And when can we have that product in our warehouses and when can we ship it? [00:26:51] So it's, you know, all these various aspects, which involves every department, right? Sales, marketing, [00:27:00] operations, finance. So it's a multi, multi departmental collaboration and meeting where we're tracking and making, checking the box. Do we have that covered? Do we have that covered? Do we have that covered then? [00:27:14] What's the timing? I mean, because depending on the package, if it's a specialized package, we may have to, we may have to put something in at the plant that produces it because they can't produce that package. So, so all these questions, you know, and, and where are you sourcing the ingredients and what's the lead times, right? [00:27:33] So. Yeah, and you want to kind of time it, right? Where you have product packaging, you know, artwork that you can share to sell it in and they can taste it. And then to be able to put a final product on their shelves the day, the day that they want it. And that's the process. And if you don't document it, you're going to miss something. [00:27:57] So, and it, you know, we have someone that [00:28:00] leads to that process that brings everybody together, then holds them accountable as to where do we stand with this? You're supposed to get back to us on that. Where do we stand on this aspect? Where's that aspect. And you know, again, it, it, it, it brings, you know, it brings the organization closer together. [00:28:17] I mean, we're not a big organization and, and you know what, not just, not just brands, make organizations successful it's people and how they, how they play off and interact with, with one another. So, you know, you can understand like what, you know today. I remember when I was a little kid and the Beatles were popular right. [00:28:37] Today, you put on a Beatles record and it sounds contemporary, right? Like they haven't lost anything. And, you know, granted they wrote great music, but together as a unit, what, what just, you know, one plus one plus one plus one was like 24 and I believe it, I believe organizations are the same way where if people click [00:29:00] together intellectually, if they, if they collect together spiritually, if they click together on so many different levels, you're more powerful. [00:29:09] Right. And, and this process really brings out the best in an organization. [00:29:17] Izolda Trakhtenberg: I love that you use the Beatles analogy. I mean, I agree the Beatles solo band on the run is a great album, but nothing can compare that they did solo two rubber soul and revolver. So I slightly completely take your point. And, and it's interesting to me how everybody, every person in your organization sounds again like, like they're encouraged to contribute and then also need to contribute. [00:29:43] And that you, someone who is an implementer, someone who is, or maybe an integrator who goes, yes, this is my job to make sure that that everybody is on track. And again, that's one of my challenges I sometimes take on too many projects. Have you ever found that happens [00:30:00] with the course? [00:30:01] Norm Snyder: How do you handle that? [00:30:04] It's difficult. That's that's something that you have to watch very, very carefully, but it's something that C C w. I have one prerequisite for people that come to work for us, you want to be there and it's just not a job, right? You want to be there to make a difference and you could be the guy that mops the floors, but you're going to make a difference. [00:30:26] Right? And I want everyone to feel empowered that they do make a difference in quite frankly, they do, because if one employee doesn't do their job, the whole company suffers. Right? So there's nowhere to hide. And I don't mean that to add pressure to people, but it kind of, it sets the, it sets the bar high, where I want you to be, want to be here. [00:30:49] I want you to want to make a difference and I want you don't want to contribute. And when you have people thinking at that level you get great results and then, but you're right. But then the negative side is [00:31:00] you gotta be careful that people don't take on too much because when they do that's when errors occur and errors, aren't good. [00:31:09] Because obviously it adversely impacts the company, but it adversely impacts that individual. Right. And I, you know, I also believe that look, I've, I'm a hard worker. I've worked hard my entire life. My family accuses me of being a workaholic. And there's been many Fridays when we're supposed to do something to grow some place and dad's still at work or on a phone and everybody's angry with him. [00:31:35] But I also believe that you need time off to refresh your batteries and to have fun and enjoy your family or whatever you want to do during your time off. So I really encourage that as well. But when you're here, I want 150%. Now I want you to want to be here, but you're right. That, that the tough part is I've had several employees. [00:31:56] I've had to, it's kind of funny. I've had to admonish and [00:32:00] say, I don't want you doing that. I want you to doing this. This is where you're the most effective. And I don't want you burnout. Or I had one employee. I told him if I saw an email from him after 11 o'clock at night, I was going to fire him because he was burning the candle at both ends. [00:32:18] And I'm like, I don't want you doing that. So that, that, that's something you have to watch. And then, you know, I never thought about it to you brought that up, but that's something that you definitely have to watch is that people get so caught up in it and they take on too much. And it's, and it's not that a desperation because they want to, and they can. [00:32:38] Izolda Trakhtenberg: Sure, but it doesn't matter does it because they can still burn out. Even if you care about something you can still burn out. So, so balance in all things I think is, is the way to go and something that I, speaking of balance, this is a weird transition, but here it goes. One of the things that I noticed as far as the packaging of reads, and this is because I'm a [00:33:00] artistic type person and I love colors from very early on. [00:33:03] I remember thinking, wow, the ginger ale is more yellow. The ginger beer is more green and then there's always an orange accent. This is yes. I noticed these things in here. It is. So, so I was wondering if you could talk a little bit about the design, how, if, you know, because you weren't at the company yet, but how did that all happen? [00:33:24] What w what were the colors chosen? I know that they're white, yellow, orange, but, but how does that all translate into how you're innovating now with the, with the way the product is presented? [00:33:38] Norm Snyder: I think we've, I mean, obviously we, we like that to sign cause we, we, we, we stay with it. I just think it sort of reflects that whole motif, you know, the Jamaican inspired ginger beer. [00:33:49] I think that's what if I had to put my finger on it, it kind of comes down to that and it sends off that whole sort of tropical image, [00:34:00] which is reflects that, you know, the style of the, of the Jew, our ginger beer, and then something that like, if you look at now, we really use the Palm trees and our ginger ale and our mocktails. [00:34:11] So we've kind of stayed true to that. And it just feels, you know, colors in the, in the whole creative element. Yes, I guess there is a bit of a science to it, but I look at a more of what's appealing to the eye and where, and where does your eye go and what, what does it catch and what does it reflect? [00:34:31] And, you know, obviously there's, you talked to a designer and they're going to tell you, you should paint your kitchen, this color, because it, it creates appetite and, and vibrancy. And this room, you want this color because it creates that and bedrooms, you want this color because you want them to be serene and comfortable. [00:34:48] And I think labels are kind of the same way. Right? And it just stayed on that whole sort of Jamaican slash tropical theme of who we were. And [00:35:00] the roots of it's really in the ginger beer. Right. And again, we haven't, you know, we've made it more contemporary, but we haven't deviated from that basic story. [00:35:13] Izolda Trakhtenberg: Yeah, cause it works right. And it's instantly recognizable and that's something, that's something that was great for me again, when I started drinking reeds in the, in the nineties was that you could, oh, I could always find them. And, and I, I don't know how quite it was quite how to say it, but I'm just going to say it, it feels to me like the, the beverage industry is really crowded. [00:35:36] You've got the, the big giant. [00:35:38] Norm Snyder: Oh yes, it is. Yes. You know, you know, let me come back that for a second. The two things that are really haven't talked about is we've sort of dominated the conversation with our reads portfolio, but we also have another perhaps of portfolio called Virgil's. Right. Which is, you know, we bought it in 94, so that's [00:36:00] 27 years. [00:36:00] So it's, you know, it's in the same age group is reads and again, it's, it's. But the same basic premise, all natural non-GMO. And we haven't talked about, you know, this aspect where a lot of consumers now, and the trends are, are no sugar, right? Zero calorie, no sugar. They're keto friendly, certified keto friendly. [00:36:25] You'd mentioned you, you know, you consume the zero sugar, ginger beer. And I talked about the zero sugar ginger ale, but, you know, I drink a lot of I drink all of our stuff, but we've. Well actually reads had it. We brought it back, our doctor better, which is a pepper flavored item, but we have a great, you know, root beer among other flavors. [00:36:47] And you know, we have this proprietary sweetening system, that's all natural that tastes gray and has no aftertaste. So one of the things about [00:37:00] zero sugar items, people tend to plug their nose and they can taste it because it's zero sugar, but it has a bit of an aftertaste. And our son doesn't and we haven't really spent a lot of, and so in terms of innovation now, we're, we're looking for something that has mouth feel and flavor that emulates a full sugar drink, but has no calories and is all natural. [00:37:26] And, you know, again, that's a big part of our innovation. We're seeing a lot of growth at our zero sugar line, both reads and Virgil's, but you know, we think we have the best tasting zero sugar product, you know, on the market. And that's another thing where we've, I think done a really good job job of innovating. [00:37:48] And again, staying true to who we are all natural, but trying to give the best experience to our consumers as possible. And like I said, I drank these every day and sometimes [00:38:00] I drink and I'm like, I have to look at the, I have to look at the label and say, damn, did we do we put sugar in this all of a sudden, because it tastes that good in the muffins that good. [00:38:09] So those are two things, you know, virtuals and the zero sugar line, which we have across our entire portfolio. And we use, which I think gives a far superior taste and a taste. That really is the closest thing in the marketplace in Miami. That you can get to a full sugar equivalent. [00:38:31] Izolda Trakhtenberg: It's so interesting. [00:38:32] You're talking about mouthfeel. And one of the things I, I, my husband accuses me of being a supertaster because I can taste certain things from a mile away and what I don't like, I definitely don't like if you know what I'm doing, and what's interesting to me about drinking breeds, first of all, I'm vegan. [00:38:50] And so the zeros, I know the other ones aren't vegan, but the zero sugar are vegan. There's no honey in them. And, and that makes me so very happy because now I can [00:39:00] drink reeds and again, and so what, what's fascinating to me about what you're saying this notion of, as I said, mouthfeel, is, is that it is about the experience, not just of drinking the drink, but how you feel after you've drunk it. [00:39:16] And that's a, and maybe because I'm not as familiar with the beverage industry as, as I could be. I didn't think that that was something that a company would be thinking about. I would think that it would be, and this correct me if I'm wrong, that it would be more like, oh, you know, our products, you like our products, you buy our products. [00:39:35] Yay. But mouthfeel is a post experience thing. Can you talk a little bit about what it is that you're trying to, what it is, what mouthfeel is just for clarification and also what it is that you're trying to achieve with the drinking experience for the person who's opened up a bottle of reeds? [00:39:55] Norm Snyder: Well, let me, let me just make a comment about supertasters. [00:39:58] They scare me, but I love [00:40:00] them at the same time, because it's a unique group of people. And I can tell when people comment I'm like, that must be a supertaster because they have the ability to taste things in both positive and imperfections. The vast majority of people don't taste. So that's always good. [00:40:18] And w we actually, we have a couple of supertasters in our office, which I love to bring them in to taste stop, because they can pick up imperfections that most people can't. So that's a great skillset. So mouthfeel the best way to describe it, describe it as like, so take a glass of water and take a chocolate milkshake. [00:40:37] Right. And those are like two extremes and how they're going to feel in your mouth. And it, and a lot of mafia is about what you perceive it to be. Right. So when you think about children and all my kids were really finicky eaters, it wasn't so much about taste. It's how that, that food felt in their mouth. [00:40:58] Right. [00:41:00] So, so if mom feels such an important aspect of it, and again, a lot of it's perception, but so. In a typical beverage and let's go back to before zero sugar diet sodas were, were there the best way to describe it, let me see if I can get this right. So the flavor is the music, right? But the sugar is the amplifier, right? [00:41:30] It takes it up a notch, it makes it loud. It makes it bold and it really gives it that mouthfeel. So you know, if you say you're vegan, I've been on a couple of these podcasts and other things with some other great entrepreneurial people in the food and beverage space. And when they talk about zero sugar for baking fill and mouthfeel are important because that's what you can't use, like Stevia at a banquet. [00:41:57] Right. It just, it's just awful. [00:42:00] So. When you think about sugar, not only gives it that flavor, that amplification of those flavors and makes it pop it gives it that mouthfeel that you expect that again, that you feel like you're like, you could almost chew it, but you don't bite into with it. It tastes that good. [00:42:17] And it's that satisfying? It's not just like, Kool-Aid, it's just not like flavored water. That's the big distinction between, you know, our craft sodas and our ginger beers is that mouthfeel. And when you take sugar out, right, and we use cane sugar. So cane sugar direct to me has better mouth feel than just regular sugar or high-fructose corn syrup, which the mass majority of mainstream beverages use. [00:42:43] You take away that. And with the zero sugar, you can get the flavor, but then it tastes like flavored water. So you need that mouthfeel, that sort of bite to it. Makes it feel like you're drinking a full sugar because it's not just the flavor, it's the feel. [00:43:00] Right. And we've, that's we really taste, you know, mouthfeel when zero sugar, not just flavor, but sweetness and mouthfeel. [00:43:10] It, does it feel light? Does it feel too heavy? Does it feel right? And we spent a lot of time on that and developing our zero sugar because we want it to emulate a full sugar taste. Most consumers have basically said, okay, I'll deal with a compromise on flavor. I'll compromise on mouthfeel. Cause I don't want sugar, make it to overstay. [00:43:35] Say I'm going to pick and choose where I get my calories. I'm going to pick and choose if I want sugar where I'm going to get it from many, say I don't, I want to eliminate sugar entirely from my diet. So we want to give them. That product that they feel like they're having that indulgence. Right, right. [00:43:54] Without the negative things that they're trying to avoid. And why should you have to, why should you have [00:44:00] to plug your notes are chunked down and just say, okay, the zero sugar, I'm going to accept it. Right. And we want to say to our consumers, or to all consumers, you don't have to compromise. You can have your cake and eat it too. [00:44:14] So to speak, right. Zero [00:44:16] Izolda Trakhtenberg: sugar cake. Yeah. [00:44:18] Norm Snyder: Look at, I drink and that's what I drink. Zero sugar. So I'm, you know, personally motivated because I want drink the best thing and I can drink and have the best flavor. So we really take that very serious. And that's what, again, stay true. Who do we are the best tasting, all natural, bold flavors, real as possible. [00:44:40] And when we develop products, that's the goal. And ML feels important because like I said, I've, I've opened a can of something I've drank it, like our black cherry. And I'm like, my God, this tastes so good. And I know what the answer is, but I still look at the back of the can to make sure it doesn't say sugar. [00:44:59] Right. [00:45:00] And that's, I want, you know, and I want to feel that way about all of our products and that's our, that's our goal for, you know, for, for zero sugar products, make them feel like they're full sugar, then there's no compromise in the base. Fabulous. [00:45:19] Izolda Trakhtenberg: That's awesome. And it's interesting to hear you talk about it with, with such passion about, about these products, because otherwise, why do it right if you're not going to, if you're, if you're not going to be really, really in love with, with the work and. And this is something that I, I love the way you described it. [00:45:45] It feels almost like drinking. The drink is a tactile experience in addition to being a taste experience with. Yeah, it is. It really is. It's fascinating. [00:45:55] Norm Snyder: I mean, even like look at our products are carbonated having the right carbonation [00:46:00] because that matters because people that like, I, I drink, I love carbonated products. [00:46:07] I drink sparkling water. Right. I drink our sodas. I love carbonation. And I'm very particular about carbonation. Carbonation is almost like sugar. It's like the tone, right? It's the base of the trouble, the music, if it's right, it makes everything perfect. If it's off it, throws it off and you know, that's another, another element of mouthfeel. [00:46:32] And then the attribute of the product that. We spend a lot of time in like sometimes when we do our samples, our samples lab can't get the carbonation level that we want. So we try to do our best with that, but it just shows you how important that aspect is too. And that we really watch and that's, and that's, you know, the thing I do when I open our product. [00:46:57] Oh, easy. Does that twist open? Does it [00:47:00] make that pop? When I poured in, does it, you know, do we get that? Do I see the level of carbonation and fall? Cause that's another really important attribute of our products. When we develop to make sure that they're in the range of carbonation that we think makes the most sense to really accentuate the flavor. [00:47:18] So it's really, I mean, it is, we are very passionate about it. You're right about it. And it's just not me. It's everybody in the organization. When we taste and we drink our stuff, but those are the things that. At that level and want to make sure that we have an absolutely perfect. So when consumers open that they feel the same way and there's, there's nothing more pleasurable when you get, when you get an email receiving an email from a consumer about your product and how they love it. [00:47:46] But at the same time, there's nothing like a kick to the gut when somebody has a bad experience. And I'll tell you what, when they have a bad experience, they reach us. We reached back out to them to try to make it better, to try to get, you know, get their input, maybe [00:48:00] clarify something, maybe, you know, sometimes somebody misinterprets what a product really is. [00:48:05] And you have to kind of help them get there. But, you know, that's that these are important aspects that we're very customer centric and want and are committed to put in the best quality products. And we take every aspect of those products very soon. [00:48:23] Izolda Trakhtenberg: And that makes sense, right? That, you know, no company has anything without its clients and customers, you vacuum. [00:48:29] So, and that's something that, that brings me to my next question. Cause norm, I'm going to keep you here for the next eight hours. I'm fascinated by the fact that people have their favorites, right? They, they might have their favorite as far as reads. They might have their favorite as far as Pepsi or Coke or whatever. [00:48:44] And REITs has this reputation for being a cut above. But how does that affect the average person who wants to drink are the people who you're serving as a, as an organization, as a company. Are they people who are more discerning in a certain way, or are they people who are [00:49:00] healthier or who want to be healthier? [00:49:02] How does all of that break down when it comes to what we were just mentioned a little while ago, there's pretty crowded beverage industry. [00:49:11] Norm Snyder: Well, I think they're definitely discerning and you know, some are kind of sewers that love our product. You know, we're still, we still have growth with all of our full sugar line in today's day and age, which to me, I find amazing. [00:49:29] I think most people are driven by healthier on natural. And I think that's really probably the mindset of our consumer. They want natural ingredients. They want healthier products. They don't want preservatives. They don't want artificial colors, artificial flavors. They don't want high fructose corn syrup if they're drinking sugar. [00:49:52] So I think those are the things that they clearly read labels are. I think our consumers are label readers, which [00:50:00] I think is great for us because they know what they want and they're not going to compromise. And I think that the trends are going that way. I think those are the you know, Where people want and they, you know, and when they indulge, they want to indulge in something that's good for, you know, that's good. [00:50:16] Not just something that's crap, that's artificial. So I think people are more, more educated obviously, and they know what they want in their diet, but they still, everybody still wants things that tastes good. Right. I mean, that's one thing that hasn't changed. So if you can deliver something that tastes fabulous but it's healthier and it's all natural. [00:50:38] That's, that's our consumer. But in terms of flavors, everyone's taste buds are different. You know, you could taste something and I could taste it and we taste two totally different things. So that's what you have to be careful. That's why I called you. We can't be the empire that listens to the crowd. [00:50:55] No, because the empire in a good day, when he makes 50% of the people happy. Right. [00:51:00] So we can't, you know, you're not going to make everybody happy with every flavor. Sure. People taste things differently and that's how they pick their flavors. But you hope that the flavors that they like that you satisfied it just, you know, the flavor spectrum and how people taste. [00:51:16] It is wild. And even when we do our tasting, how people react to what they pick up on, but I mean, you can't criticize people because that's what they perceive and that's what they taste. Right. And you can't tell them what they taste. So that's always the big challenge. So it's kind of like stick to what you're trying to, what you're trying to produce, whether it's an orange or vanilla cream or a root beer, that's our best. [00:51:40] And you hope that people like it, but you can't be. And then you can't get frustrated because people may have, I mean, cause what if somebody says, Hey, I bought this, this and this, I love this, but didn't like that. Well, you know, maybe you don't, that's not the flavor. Doesn't jive well with your, your, your taste buds.[00:52:00] [00:52:00] So you can't let that discourage you too much because you're never going to have people like everything across the board, as much as we strive to, it's just not going to happen. So you know, we try to whatever flavor it is, this is what, we're one of them. This is what we want to achieve and we're going to make it the best tasting. [00:52:20] So the people that like that will love our stuff, but you know, coming kind of back, I think that's where the trends are going. You know, obviously we talked about the non alcoholic beverage options, which is growing. We talked about all natural. We talked about zero sugar. And I think people just want healthier, better for you products. [00:52:38] And then. And in the case where our ginger beer is where we're using ginger, you know, there's some efficacy with ginger, right? And that's, I think what sets us apart with our ginger rail and our ginger beer is we're getting, you're getting real ginger and those products and real ginger has a lot of great properties that we hear from our [00:53:00] consumers all the time, all the time, why they drink our product and how grateful they are, that it exists. [00:53:06] And that, you know, we used real ginger in those products. [00:53:11] Izolda Trakhtenberg: Yeah. I mean, I love it. When I go on the few occasions, I've had to go sailing in my life. I bring reads, frankly. I know I sound like a commercial for you all, but, but I bring it because to, to stave off being seasick, it's wonderful for that. So, so yeah, absolutely. [00:53:28] I, I understand. And I love what you just said about perception and how. Your perception of what you're tasting is so unique to each individual person. I think that's, I think that's so important and, and you know, to me, something that's good for you and tastes bad is medicine and something is for you and tastes good. [00:53:48] Doesn't necessarily have to be that way. It can be something that you're just enjoying and, and yet, you know, we've just, we're, we're sort of coming out of this pandemic where a lot of people [00:54:00] have had all sorts of obviously obviously big issues and Reed's play has played a role. I'm sure in many people going, okay, I need my comfort and this is, this could be my ginger ale and my ginger beer. [00:54:13] What has gone on if you, if you can talk about it a little bit, what are some of the challenges that Reed's faced during the pandemic and, and the, how have you dealt with them and, and, and where are you going next with respect to this new future that we're going to be living. [00:54:30] Norm Snyder: That's a great question. I was thinking about this. [00:54:31] So I went out and I was at a one of our production locations yesterday. So traveling back, you know, you got a lot of time to think. So I'm thinking about that. And I'm like, man talking about the economy of two worlds. So during the pandemic, we actually benefited because people I think went back to brands, they could trust brands that reflect quality and brands that were healthier. [00:54:59] [00:55:00] And we had a really good year right now. What I didn't really see coming post pandemic. And I don't think anybody did for that matter was what's going on with the supply chain and transportation in this country. There's so much pent up demand. Right. And then with people losing jobs like I was in I was in And Philadelphia last night at the, at the airport and the place was jam packed. [00:55:29] Right. And I'm watching it. And I just, I love, I love seeing stuff happened and I've got a chance to talk to the manager. And you said, our business is up 30% over last year. Our staff has done 40%. I'm thinking, wow, that's, that's gotta be really taxing. So the point is the big challenge this year, which we had some issues that we, we, we, but we worked it [00:56:00] out. [00:56:00] Supply chain is, is just been very difficult to manage. I mean, for example, you can get cans in the United States. Every Ken manufacturer is at capacity. So people are importing cans from all over the world. Well guess what happens with that? There's all the ports of this country are congested. So. [00:56:21] What would normally be a four month lead time could be a seven, eight month lead time because we ordered something from Europe and it sat sad. The Pacific sat in the ocean for two months before it could even get a dock time. And then once you get a dock time to get through customs and get unloaded. So the supply chain it's been probably the most difficult I've seen in my entire career by far transportation. [00:56:47] I talked about the port congestion. I think I read something for every truck. There's 12 loads to go on that truck. Wow. So, you know, it goes back to what I talked about supply versus [00:57:00] demand. Our transportation costs have gone up of double of double. Wow. And it's like, wow, where did this come from? [00:57:09] Now? They're starting to come down and. Things are starting to look like they, by the end of the year, it could become more normal or at least in the first part of next year. But so requires you to plan things out more or you know, which we use for a raps in cardboard for containers have longer lead times. [00:57:31] There's been a shortage of steel for caps to put on your bottles. There's been a shortage of carbonation because the primary supplier carbonation or ethanol plants, and when nobody's driving, no one's using ethanol, right? So the by-product of that. So carbonation is even gone up. What's gone up with pallets that you stack your product now. [00:57:50] So virtually every aspect of our supply chain has been impacted. And we didn't see this during COVID, you know, we saw some tightening [00:58:00] labor is the other aspect to production facilities are having a hard time hiring people. So it's, it's really touched every facet of our business. So postcode, the post COVID year has been believe it, or not much more challenging than during the pandemic, which I thought once we got through the pandemic, the biggest challenge is going to be changing consumer preferences and tastes and how they shop. [00:58:28] And that would be enough to challenge us. That's really been, the supply chain has been turned sideways, right? And so when people ask me what keeps you up at night? That's what keeps me up at night, pasta transportation. And snafoos in our supply chain because as good as our people are, we have to think out longer periods of time to avoid issues. [00:58:56] And we've had a few, we've had a few of them [00:59:00] and it's really unfortunate because it's like, man never had to deal with this before. Not even close, like, as you get older and remember my parents talk about certain parts of life and yeah, I remember that, but we got through it, remember that and we got through it. [00:59:16] But now this is the most unique I've ever seen, but you know what, we'll power through it. I mean, it's not like we're defeated and, or are hanging our heads down and say, we can't do it. We just work twice as hard. And we know that it's going to return to some aspect of normalcy, but it's been a bigger challenge than most people think. [00:59:38] And if you pick up any financial press, it's in the paper every day, right. And look, every head impacts every aspect. I mean the buy cars, you can't buy a car, try renting a car. You can't even rent a car today. Right. Cause there's not available. Right. I tried to buy a steroid receiver. I couldn't find the, the brand and model. [00:59:57] My wife wanted a new washer and dryer, [01:00:00] but we got the last one in the store. The model that she, it, otherwise we had to wait like two months, right? If you want to buy faucets faucets, you must have were out of stock. I mean, so it's impacted virtually every consumer category. There is imaginable this whole supply chain. [01:00:17] So it's, it's been, it's been a struggle. Like I said, we'll power through it and we're not complaining, but it's, it's definitely changed how we, how we do business. [01:00:31] Izolda Trakhtenberg: Oh, sure. I imagine, I mean, whatever supply surplus there was pre pandemic got used up during the pandemic. And now all of a sudden, if you didn't have a supply surplus to carry you for two years, yeah. [01:00:44] You're going to be short. And, and who did, you know, no one ever thought during, during the pre pandemic or even during the beginning months, no one thought it was going to be this long. And so having to stay agile and having to stay sort of light on your feet[01:01:00] is, has become so important for so many companies. [01:01:03] And moving, as I said, moving into the future, it's going to be fascinating to see how we all do. If, and when something like this ever happens again, how will we plan for it? And, and that sort of leads me to my next question. And I w I promise I will, I have like a bunch more questions, but I will, I will, I will absolutely stop soon. [01:01:24] I, I was just wondering, what's your vision for reeds moving into the future? What is your vision for this company? [01:01:32] Norm Snyder: Well, you know, I, I think we, we've probably talked about this before we w we went on air that the thing that I've seen that I'm really proud of, but it feels good too, is that we're pivoting that we're, we're kind of, you know, the, where we're, we're migrating from, you know, the, what I'll call them all natural ginger beer company that kind of played in one [01:02:00] category to something that's much more. [01:02:04] Resonates with a much larger group of consumers that really satisfies their demand, but stays true to who we are. And it's been a subtle pivot, but you can see it in the products that are ordered. You can see it on what, you know, what's selling and what's not selling can see it in consumer feedback. [01:02:23] So I think, you know, the, the vision is continue to produce great tasting all natural beverages and, you know, that are both ginger base, but also our craft, our craft sodas that are healthier that we have, you know, continued to develop great zero calorie, zero sugar products. But, you know, to really look into maybe additional categories, either in the beverage or the food space, but to be sort of that company. [01:02:57] That really puts out [01:03:00] premium high quality, better for you all natural products. And you know, just like we were able to leverage and successfully grow our business, you know, on the whole premise of ginger, you know, there's other ingredients out there that, Hey, why can't reach, do that too? Right. So, you know, the future is, you know, being that company that really represents that product that consumers can trust that they enjoy drinking and they, they know comes from the finest ingredients source throughout the world. [01:03:37] And, but also that, you know, we, you know, and we've talked about this too, and it's the first time I touch on this that, you know, really looking at as most companies are that have a, a conscience. You know, aspect of our day-to-day living. And part of that's going to be sustainability, you know, that we're looking into in digging deeper, but, you know, just being a company that, [01:04:00] that reflects the times that we live in, that, you know, doesn't just die and go away because they stayed true to what they used to be. [01:04:10] I mean, there's so many great examples of that. So many products and companies when I was growing up that were like the big, big players that are just barely hanging on today. Right. And I don't want to be that company that doesn't recognize what consumers want and what are the current trends, but to be on the forefront of that. [01:04:30] And I think we've really done a good job of pivoting to do that. Right. And that's where I get that sense of what's going on in our company. And I really liked that feeling that we're, we're putting out products that people want and that are happy to have in their hands. But also enjoy tremendously, right. [01:04:49] And that are relevant to today's consumers. And that's what I want to be. I want to continue to be that way and, and, you know, start from this great idea that really was [01:05:00] innovative, ri

OpTic Podcast
MYTH & NADESHOT DRAMA AROUND CONTROLLER PLAYERS | The OpTic Podcast Ep. 42

OpTic Podcast

Play Episode Listen Later Sep 25, 2021 65:02


This week we have HECZ, Formal, MBoZe, MaNiaC, and Hitch on The OpTic Podcast to discuss the drama between Myth and Nadeshot about controller players vs keyboard and mouse players.  Go to http://hellofresh.com/optic14 and use code optic14 for up to 14 free meals plus free shipping! Go to http://betterhelp.com/OPTIC to get 10% off your first month! 00:00 Pine Park Party  18:00 FaZe x OpTic Collab Day  21:00 Halo Rankings  47:40 New Warzone Changes 49:00 Fortnite Collab  52:00 What Fortnite has done right  59:00 Timthetatman Joins Complexity  1:01:00 Spirit Animal  Check out the OpTic Podcast here:  https://podcasts.apple.com/us/podcast/optic-podcast/id1542810047 https://open.spotify.com/show/25iPKftrl0akOZKqS0wHQG MYTH & NADESHOT DRAMA AROUND CONTROLLER PLAYERS | The OpTic Podcast Ep. 42

NintendoFuse Podcast
237: New Switch Controller?

NintendoFuse Podcast

Play Episode Listen Later Sep 22, 2021 84:20


On episode 237 of the NintendoFuse Podcast, we will discuss the games we've been playing and talk about some of the recent Nintendo news, including the recent rumors around a new Switch controller, all the games from THQ's 10th Anniversary Show, Switch's latest firmware update, and more. And as usual, we interact with you all in the live chatroom throughout the show! Join our Discord and follow us on social media to join the conversation before and after the podcast! http://discord.gg/HQt4ZMR http://twitter.com/nintendofuse http://facebook.com/nintendofuse http://instagram.com/nintendofuse --- Send in a voice message: https://anchor.fm/nintendofuse/message Support this podcast: https://anchor.fm/nintendofuse/support

Opposing Bases: Air Traffic Talk
OB195: Closer to Kah Kahs

Opposing Bases: Air Traffic Talk

Play Episode Listen Later Sep 20, 2021 70:51


Episode 195 Show Notes   Topic of the show:  Low altitude alerts and collision alerts go off all the time.  How do we know when they are genuine safety alerts or nuisance alarms?  AG and RH explain the two safety alerts and how we process the information to keep the pilots safe!  This week, our show topic was inspired by SGAC Patron Mike Mike.  Thank you!   Timely Feedback: 1. SGAC Patron Juliet Sierra sent audio about updated TFR information using ADS-B In. 2. PATRON Tango Sierra sent feedback about FIS-B.   Feedback SGAC Patron Juliet Sierra sent audio about flight following leaving a VFR Class Delta tower. SGAC Patron Romeo Bravo has a question about IFR clearances near Bravo. Charlie Hotel wants to know about the most famous helicopter theme song of all time. Juliet Kilo wants to know why he has to slow down under Class Bravo. Patron Golf Mike has a question about ELTs.   Mentioned on the Show:   Opposing Bases TTA Fly-In on October 23, 2021.  If you plan on coming, let us know!   Airline Pilot Guy/Opposing Bases meet up in Fargo on 10/9.  (RH and AG are unable to attend this event but please send pictures with your fellow listeners) Have a great week and thanks for listening!  Visit our website at OpposingBases.com You can support our show using Patreon or visiting our support page on the website.  Keep the feedback coming, it drives the show! Don't be shy, use the “Send Audio to AG and RH” button on the website and record an audio message. Or you can send us comments or questions to feedback@opposingbases.com. Find us on twitter @opposing_bases.  Music by audionautix.com.  Third party audio provided by liveatc.net.  Friends of the show and maker of bags to protect your ATC headset from dust and germs: ATCSaks.com. Keep the gunk and funk away from your most valuable pilot gear: https://pilotsaks.com/. Legal Notice  The hosts of Opposing Bases Air Traffic Talk podcast are speaking on behalf of Opposing Bases, LLC.  Opposing Bases, LLC does not represent the Federal Aviation Administration, Department of Transportation, or the National Air Traffic Controllers Association.  All opinions expressed in the show are for entertainment purposes only.  There is no nexus between Opposing Bases, LLC and the FAA or NATCA.  All episodes are the property of Opposing Bases, LLC and shall not be recorded or transcribed without express written consent.  For official guidance on laws and regulations, refer to your local Flight Standards District Office or Certified Flight Instructor.  Opposing Bases, LLC offers this podcast to promote aviation safety and enhance the knowledge of its listeners but makes no guarantees to listeners regarding accuracy or legal applications.

Aetheryte Radio - A Final Fantasy XIV A Realm Reborn Podcast
Aetheryte Radio 203: Controller Mods

Aetheryte Radio - A Final Fantasy XIV A Realm Reborn Podcast

Play Episode Listen Later Sep 13, 2021 101:49


Super Louis 64 joins the Aetheryte Radio crew today to talk about his Yugioh duel disk controller for Astrologian, future projects, and SO much more! The post Aetheryte Radio 203: Controller Mods appeared first on Gamer Escape: Gaming News, Reviews, Wikis, and Podcasts.

Future-Proof
153. Remembering 9/11

Future-Proof

Play Episode Listen Later Sep 10, 2021 41:54


We are 20 years out from 9/11, the tragic event that changed everything in the US. We all have our 9/11 stories – the things we remember most when we think back to that fateful day. To mark the occasion, we're going to hear from some of the leaders in the accounting and finance profession, their stories, where they were when it happened, and how the event has impacted the profession. Those leaders are: AICPA President and CEO, Barry Melancon Tom Hood, Executive Vice President of Business Growth and Engagement with the Association of International Certified Professional Accountants Jessica McClain, Controller for Brand USA and a member of The MACPA Foundation. Ed Rommel, a retired CPA, a former partner with TRS CPA Group, and a former chair of the Maryland Association of CPAs' Board of Directors. Tim Samuel, CFO of Bridgeway Community Church, and a member of the MACPA's Board of Directors.  Lexy Kessler, a partner with Aronson, and current MACPA Board Chair. MACPA President and CEO, Jackie Brown Let's spend some time today looking back – and looking forward. To learn more, and for the complete show notes, visit https://blionline.org/blog (blionline.org/blog). Future-Proof is a production of http://crate.media (Crate Media)

Capes & Lunatics: Sidekicks
Sector 2814 Ep #30: DC Universe Trinity Part 2

Capes & Lunatics: Sidekicks

Play Episode Listen Later Sep 10, 2021 64:25


Sector 2814 Ep #30: DC Universe Trinity Part 2 Welcome back to Sector 2814, the Green Lantern podcast. In this episode Phil, Will and Matt review the second half of the Trinity storyline from DC Universe Trinity #2, Green Lantern #45, Legion '93 #58 and Darkstars #12 (September 1993) featuring the truth behind the Triarch, a berserk Controller, and the beginning of the end for Hal Jordan… Show notes: Sector 2814 Ep #30: DC Universe Trinity Part 2 Check out all of our social media here: https://linktr.ee/CapesandLunatics Check out Will's website: willallred.com Follow Phil Perich on Twitter: https://twitter.com/Nightwingpdp Follow Will Allred on Twitter: https://twitter.com/wallred Follow Matt Kona on Twitter: https://twitter.com/MattKona Produced by: Capes and Lunatics Sidekicks Podcast Production Team: Phil Perich Support the Capes and Lunatics Podcast on Patreon www.patreon.com/capesandlunatics

OpTic Podcast
DR. DISRESPECTS TRUE VIEW OF TWITCH (FORMALS CONTROLLER STORY) | The OpTic Podcast Ep. 40

OpTic Podcast

Play Episode Listen Later Sep 9, 2021 62:06


This week we have MaNiaC, FormaL, HECZ, and Hitch on The OpTic Podcast to discuss Dr Disrespects thoughts on YouTube vs Twitch, MaNiaC getting robbed, and new music.  Go to http://keeps.com/optic to receive your first month of treatment for free! Go to http://hellofresh.com/optic14 and use code optic14 for up to 14 free meals, including free shipping! Check out the OpTic Podcast here:  https://podcasts.apple.com/us/podcast/optic-podcast/id1542810047 https://open.spotify.com/show/25iPKftrl0akOZKqS0wHQG

Download This Show - ABC RN
Put down that controller, kid

Download This Show - ABC RN

Play Episode Listen Later Sep 9, 2021 28:22


China is banning children from playing online games for more than three hours a week. The measures come in response to growing concerns over gaming addiction, but will it work? Meanwhile, El Salvador becomes the first country in the world to recognise Bitcoin as legal tender and Banksy's website is reportedly hacked, despite warnings, leaving a fan out of pocket for buying a fake Banksy NFT. Plus, are gadgets that promise to track and improve our sleep just getting in the way of a good night's rest? Guests: Liam Ridgeway, Co-Founder INDIGITEK and NGNY & Jennifer Dudley-Nicholson, National technology editor News Corp            

Mega Dads Live
Report Card: Backbone One Controller

Mega Dads Live

Play Episode Listen Later Sep 2, 2021


More than any other time that I can remember, players are looking to take their favorite games on the go with them. The Nintendo Switch continues to dominate the hardware…

Unofficial Controller Podcast
A Conversation with Bobaloba - The Unofficial Controller Podcast Community Manager

Unofficial Controller Podcast

Play Episode Listen Later Aug 30, 2021 112:10


This week Bobaloba joins us so we can discuss hos role in the community and his role in founding the Unofficial Controller Podcast Discord server.We also finds out what makes him tick as a gamer and how we sees the shows immrotal one - Stingray - this is a real treat so grab your fave headphones and assume your favourite listing position as we and our listeners ask all the right questions.As always they bring you the latest news and opinions for Nintendo , Microsoft and Sony in the worlds most beloved weekly gaming podcast

Draw Two Design
26: When the Controller is not Why You Suck at Games?

Draw Two Design

Play Episode Listen Later Aug 30, 2021 18:01


On this week's episode, Demetruis goes into some tangents about how it is important to let your user learn how to get better at playing games on their own organically with strong in game UX, not on what controller you play. He tries to not get into a rant, but converts it into a discussion about controller use.   Podcast Cover Art: Junel Aceres   Music: Theme song is created by Dominic Mucker via @Dmagic_22   I'd love your feedback or questions, so feel free to tweet at @drawtwodesign or reach out privately through email!

Chase Carter Concept
Video Games & Nonsense - Episode #40 w/ Chase Carter & Raymond Woods

Chase Carter Concept

Play Episode Listen Later Aug 29, 2021 76:52


This is only our 40th episode, so bare with us. In this episode we get into deep but mostly shallow video game discussions; this week is about Gamescom 2021, Xbox Elite Wireless Controller Series 2, Halo Infinite Limited Edition Console & Controller, Halo Infinite, family gifts, Nine-to-Five, Bus Simulator 21, Horizon: Forbidden West, Jurassic World Evolution 2, Replaced, Age of Empires 4, Century: Age of Ashes, Riders Republic, Call of Duty: Vanguard, Jumanji: The Curse Returns, Battlefield 2042 and Nonsense. Episode 40 00:00 - Slow Intro 00:10 - Nonsense 03:45 - Intro 04:04 - Xbox Showcase disappointment 06:02 - Halo Infinite - Xbox Elite Wireless Series 2 Controller 08:01 - Halo Infinite - Limited Edition Console 10:47 - Xbox Elite Series 2 Controller 12:02 - Family buying gifts 17:51 - Halo Infinite - Multiplayer Cinematic Trailer 21:43 - Nine-to-Five Trailer 22:58 - Bus Simulator 21 - Trailer (terrible) 26:13 - Horizon: Forbidden West - Release Day Trailer 29:31 - Jurassic World Evolution 2 Trailer 32:20 - Replaced - Music Trailer 34:06 - Age of Empires 4 - Trailer 37:10 - Century: Age of Ashes - Trailer 43:21 - Riders Republic - Trailer 45:51 - Call of Duty: Vanguard - Trailer 55:56 - Jumanji: The Curse Returns - Trailer 56:36 - Battlefield 2042 Concerns 01:02:26 - Next Gen video game mission idea 01:15:28 - Outro Xbox - I Say As I Like Instagram - 1chasecarter1 Email - VGNChaseRaymond@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/chase-carter8/support

Hjerteflimmer for voksne
Hjerteflimmer for voksne: En bossy controller og en pleaser taler ud

Hjerteflimmer for voksne

Play Episode Listen Later Aug 25, 2021 69:35


Anne Sofie har svært ved at afgive kontrollen, men hun vil gerne være mindre bossy, hvordan kommer hun i mål? Wafande synes altid, at hans kærester efterhånden bliver trætte af hans udadvendte musiker liv og prøver at lave ham om, han spørger, hvordan han kan undgå den situation, når han engang får en kæreste igen? Gæster: Skuespiller Anne Sofie Espersen, musiker Wafande og parterapeut Jytte Vikkelsøe. Vært: Sara Bro. Klipper: Sara Bro. Redaktion: Sara Bro. Musik: Hold up med Beyonce. Redaktør: Karen Straarup/Karen Albertsen. Programansvarlig: Søren Bygbjerg.

Advanced Refrigeration Podcast
Sporlan S3C Case Controller

Advanced Refrigeration Podcast

Play Episode Listen Later Aug 15, 2021 76:03


Kevin and I talked about the Sporlan S3C with Jim Jansen

Hospitality Mavericks Podcast
#119 David Lund, Founder of Hotel Financial Coach, on Financial Leadership

Hospitality Mavericks Podcast

Play Episode Listen Later Aug 12, 2021 51:01


“I don't want to share the finances” to “I'm not good with numbers”... these are all common phrases that hold us back as leaders. So today I bring on a real financial maverick, David Lund, who helps people get comfortable with numbers. He is the Founder of Hotel Financial Coach and supports leaders of hotel firms through financial training.   David's background includes over 30 years as a Regional Controller, Corporate Financial Director, Hotel Manager and Controller throughout North America. Calling in from New England, I found out from David how to empower everyone in your team to be savvy with the finances. In this conversation, we discuss open-book management, investments versus expenses, the power of financial training, compound interest – and his business pivot over the pandemic.    Links: #114 Ari Weinzweig, Co-Founder of Zingerman's, on Self-Leadership: https://hospitality-mavericks.captivate.fm/episode/114 (https://hospitality-mavericks.captivate.fm/episode/114)  https://www.amazon.co.uk/dp/1848549253 (‘The One Thing' by Gary Keller) Hotel Financial Coach: https://hotelfinancialcoach.com/ (https://hotelfinancialcoach.com/)  David's email: david@hotelfinancialcoach.com  David's LinkedIn: https://www.linkedin.com/in/david-lund/ (https://www.linkedin.com/in/david-lund/)  #3: How to Increase Restaurant Profitability With Ivan Brewer: https://hospitality-mavericks.captivate.fm/episode/3-how-to-increase-restaurant-profitability-with-ivan-brewer-restaurant-profitability-expert-thought-leader (https://hospitality-mavericks.captivate.fm/episode/3-how-to-increase-restaurant-profitability-with-ivan-brewer-restaurant-profitability-expert-thought-leader)  Connect with the podcast: https://colossal-designer-2784.ck.page/40ada1483a (Join the Hospitality Mavericks newsletter): https://rb.gy/5rqyeq (https://rb.gy/5rqyeq)   A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at https://www.bizimply.com/?utm_source=partner&utm_medium=referral&utm_campaign=mavericks (www.bizimply.com) or email them directly at advice@bizimply.com. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy Support this podcast

Red Beard Radio
#104: Numbers Every Entrepreneur Should Know | Jen Bro

Red Beard Radio

Play Episode Listen Later Aug 10, 2021 33:37


Stop bleeding cash and step into greater profitability now. Jen works with clients to sustainably scale-up their business & gain confidence with all things numbers and money. Jen Bro is a fractional CFO for $1M - $25M companies who are looking to get clarity, optimize, expand their presence in the marketplace and live the fullest expression of their company's mission. Alongside the routine accounting, financial reporting, strategic planning, risk minimization compliance, budgeting and forecasting infrastructure she provides, Jen sees the "holes in the ship" that need to be plugged or repaired in order to truly deliver the results clients desire. But sometimes clients aren't sure what they need – they just intuitively know their business and its systems and operations aren't what they could be – and that's where Jen brings her flashlight to shine the light on what the client "didn't know that they didn't know". And then hold their hand to get the blind spots fixed quickly, accurately and effectively. Jen brings over 20 years of experience in accounting, finance and entrepreneurship to her role as CFO. Prior to helping small businesses achieve their financial goals, Jen was an Accounting Manager, Controller and CFO for 15 years at multi-national companies with annual revenues of $1M - $1B. What sets Jen above the rest? She is an ally in your mission, who cares deeply about your business baby, and will work with heart and expertise to help you reach your goals and beyond. Email: jen@jenbro.com Website: www.JenBro.com Facebook: https://www.facebook.com/jenelisebro  

Off the Top Podcast Show
The Video Game Controller Tier List

Off the Top Podcast Show

Play Episode Listen Later Aug 4, 2021 28:33


On today's episode we make the highly requested video game controller tier list as well as discuss why some glass artists suck, why the TSA agents who confiscate bongs also suck, and we watch one of the most bizarre videos we've ever found on the internet. #feetgang Thank you for watching the Off the Top Podcast Show! New episodes drop every Wednesday & Sunday at 4pm Eastern on our Youtube channel but you can also listen to the audio-only versions on Apple Podcasts, Spotify, Google Podcasts, and everywhere else podcasts are found at 9am Eastern the same morning. Join the Discord here = https://discord.gg/A9B6WTJmbX Make sure you turn on our post notifications if you enjoyed this episode so you don't miss out on future ones that drop. Also we love you. :) Podcast IG = https://www.instagram.com/ottpodcastshow/ Podcast Twitter = https://www.twitter.com/OTTPodcastShow Podcast Redditt = https://www.reddit.com/r/OffTheTopPodcastShow/ Podcast TikTok = https://www.tiktok.com/@offthetoppodcastshow?lang=en @tommyterps @colinsballing @zachaintcool --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

WhatCulture Gaming
10 Genius Ways Players Beat Video Games - Holding The Controller Backwards! Almost Never Using The Jump Button! Speedrunning! Playing Blindfolded?!

WhatCulture Gaming

Play Episode Listen Later Jul 30, 2021 9:03


Insanely creative ways to destroy your favourite video games. Jess McDonell presents 10 Genius Ways Players Beat Video Games...ENJOY!Follow us on Twitter:@JessMcDonell@WCultureGamingCheck out our YouTube channel: youtube.com/whatculturegamingFor even more awesome content, check out: whatculture.com/gaming See acast.com/privacy for privacy and opt-out information.

WTFamicom: A Gaming Podcast
OMGame Boy mini-cast: Episode #18 - "Cruise Controller"

WTFamicom: A Gaming Podcast

Play Episode Listen Later Jul 28, 2021 14:08


Winner of 3 Golden Globe Awards and 3 Academy Award nominations. You know the man. Now it's time to get to know his video games. On today's bonus episode, we take a deep dive in the gameography of Tom Cruise and every time he never showed up in them.

The Dan Gheesling Podcast
Have You Rage Thrown A Controller?

The Dan Gheesling Podcast

Play Episode Listen Later Jul 14, 2021 10:45


On today's episode of the mini podcast, Dan and Northernlion talk about the times they've thrown their controllers while playing games and they also talk about NL's ‘normie walk'. Thank you for dialing in, I hope you enjoy.   https://twitch.tv/northernlion https://www.Twitch.tv/DanGheesling https://www.YouTube.com/DanGheesling https://www.Twitter.com/DanGheesling https://www.Instagram.com/DanGheesling https://www.Discord.gg/DanGheesling https://www.Linktr.ee/DanGheesling

The Dropshot - A Call of Duty Podcast
Episode 148: Switching from Controller to Mouse

The Dropshot - A Call of Duty Podcast

Play Episode Listen Later Jul 12, 2021 115:18


In Tanner's absence, I sit down with friend of the pod Lavoxeno (formerly L2KGreatness) to talk about his very recent switch from using a controller to using a mouse and keyboard in Warzone. We talk his experience, things he's learned, who should and shouldn't switch, tips, and much more.

The Michael Medved Show
Ep. 564 - Lanhee Chen talks with Michael about his bid to be California controller

The Michael Medved Show

Play Episode Listen Later Jul 7, 2021 39:41


This is an abbreviated version of The Michael Medved Show. To get the full program, plus premium content, become a subscriber at MichaelMedved.com