Making Marketing Work

If you have some happy customers, but your sales calls aren’t going well, you might have a positioning problem.    Unfortunately, this is a major problem that a lot of startups struggle with and it can be the difference between a successful exit and bankruptcy.    So I asked the expert, April Dunford, who literally … April Dunford Explains Everything a Startup Needs to Know About Positioning Read More » The post April Dunford Explains Everything a Startup Needs to Know About Positioning appeared first on Ignite My Site.

There are a lot of things that are out of our control at the moment, but fortunately, there is one thing you still can control- Email marketing!   Jessica Best, the VP of Data Driven Marketing at Barkley, had a few exciting discoveries with email marketing over the past few weeks and she was gracious … Jessica Best Reveals How to Create Emails Your Customers Want to Read Read More » The post Jessica Best Reveals How to Create Emails Your Customers Want to Read appeared first on Ignite My Site.

During challenging times, closing new clients can be difficult. That’s why I brought on John Doherty, the founder, and CEO of Credo.    Credo is essentially a resource that many businesses use to find and hire marketing agencies, so John is the perfect person to break down what clients want in an agency and how … John Doherty: How Top-Performing Marketing Agencies Close More Clients  Read More » The post John Doherty: How Top-Performing Marketing Agencies Close More Clients  appeared first on Ignite My Site.

Just a few years ago, it wasn’t difficult to buy people’s attention. But it doesn’t work like that anymore. You have to be invited into your audience’s circle.    So how can you do that?   Mark Schaefer came on today to talk about how he helps companies make it into their audience’s inner circle … Mark Schaefer Explains How to be Invited Into Your Audience’s Inner Circle Read More » The post Mark Schaefer Explains How to be Invited Into Your Audience’s Inner Circle appeared first on Ignite My Site.

There are so many SEO strategies, how do you know which ones you should focus on? Which ones will give you the best results in the shortest amount of time? That’s why I brought on John McAlpin. He’s the SEO director at Cardinal Digital Marketing and has spoken at top SEO conferences, like State of … Focus on These High Impact SEO Strategies – John McAlpin Read More » The post Focus on These High Impact SEO Strategies – John McAlpin appeared first on Ignite My Site.

I’ve been anxiously waiting to introduce our guest today for several weeks. This is Julia McCoy of Express Writers and she is about to tell you how she scaled her agency to over 200 projects per month with a team of 90 writers!   We also get into the importance of content strategy (like how … Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month Read More » The post Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month appeared first on Ignite My Site.

Today we are uncovering the consequences of staying on the content hamster wheel… and solutions. Do you need to produce content? Sure.  But what if you could only produce a fraction of the amount and get better results?  That’s why I brought on Brittany Berger to talk about how to produce less content and get … Why People Pay Brittany Berger to Help Them Produce Less Content Read More » The post Why People Pay Brittany Berger to Help Them Produce Less Content appeared first on Ignite My Site.

Original research is one of the best ways to attract backlinks and traffic, so it should be a part of every content marketer’s tool kit…   …but there’s a catch.   Conducting original research is difficult to execute, from discovering where the gap in information exists to composing and delivering survey questions, there are a … How Content Teams Can Conduct Original Research with Michele Linn Read More » The post How Content Teams Can Conduct Original Research with Michele Linn appeared first on Ignite My Site.

  Listen on:   As we officially set into the New Year, I’ve been thinking about how SEO is changing and where we are headed.    One theme I’ve been hearing over and over again is automation.    So how can we make automation actionable? What should we be doing to actually automate processes?   … Hamlet Batista Explains: What is Python and How Any SEO Can Learn it Read More » The post Hamlet Batista Explains: What is Python and How Any SEO Can Learn it appeared first on Ignite My Site.

  Listen on: Google almost any SEO related term and you’ll probably see at least some of the information is repeated.  The problem is that people don’t care about what you repeat. They care about what you have to say. Andy Crestodina is a master of creating original content and talks about how anyone can … How Andy Crestodia Earned 5,000 Plus Backlinks Without Ever Sending an Email Read More » The post How Andy Crestodia Earned 5,000 Plus Backlinks Without Ever Sending an Email appeared first on Ignite My Site.

  Listen on: I’ve been waiting for a long time to reveal this one… I had the pleasure of chatting with Moz’s   Sr SEO Scientist, Britney Muller, and she did not disappoint! She spoke at MozCon and revealed some incredible insights and data into what Google wants and how to use that information to … The Queen of Featured Snippets Reveals All: How to Get Them, Keep Them and Integrate Them in Your Workflow Read More » The post The Queen of Featured Snippets Reveals All: How to Get Them, Keep Them and Integrate Them in Your Workflow appeared first on Ignite My Site.

  Listen on:   Sometimes the very best SEOs produce content that doesn’t rank.  So I asked Kris Jones of LSEO to come on and talk to us about how he handles awkward situations like these. He’s a best selling SEO author, prominent industry speaker and regularly contributes to blogs like Search Engine Journal, yet … Kris Jones: Having Tough Conversations With SEO Clients (Like Why Your Content Isn’t Ranking) Read More » The post Kris Jones: Having Tough Conversations With SEO Clients (Like Why Your Content Isn’t Ranking) appeared first on Ignite My Site.

  Listen on:   Competing with Amazon, WebMD and other industry giants in SERPs is no joke. But it’s a reality we are going to have to face if we want to stay relevant. That’s why I brought on Helen Pollitt to talk to us about how to navigate the increasingly difficult landscape. She discusses … How Any SEO Can Compete With Amazon, WebMD and Other Industry Giants in 2020 with Helen Pollitt Read More » The post How Any SEO Can Compete With Amazon, WebMD and Other Industry Giants in 2020 with Helen Pollitt appeared first on Ignite My Site.

  Listen on:   How to Fix Stagnated Content Lee Wilson wrote a post about stagnated content on SEJ and I reached out to him to discuss the topic in further detail. As you already know, updating old content is one of the hottest new SEO techniques because: 1.) It requires much less time than … How Lee Wilson Fixes Stagnated Content (And Leverages Automation) Read More » The post How Lee Wilson Fixes Stagnated Content (And Leverages Automation) appeared first on Ignite My Site.

  Listen on:   Alex Tachalova has built a personal brand that has gotten her on stage a Brighton SEO, in front of the Moz blog audience and opened the door to her own digital marketing conference. Her blog post on Moz about link building sparked my interest in speaking with her, and the majority … How Nobodies Can Build Personal Brands and No BS Link Building Strategies Read More » The post How Nobodies Can Build Personal Brands and No BS Link Building Strategies appeared first on Ignite My Site.

  Listen on: Karl Kangur started out working with $500 per month SEO contracts. Since then, he has worked with Fortune 500 companies and founded several venture-backed marketing agencies. I wanted to know what the difference in services, presentation, and communication looks like between a $500 contract and a $12,000 contract. More importantly, how do … The Difference Between $2,000 and $12,000 Marketing Agencies – Karl Kangur Read More » The post The Difference Between $2,000 and $12,000 Marketing Agencies – Karl Kangur appeared first on Ignite My Site.

  Listen on: Grow and Convert produces content differently from almost any other content agency I’ve ever seen. Their content marketing system doesn’t attract low-level customers. Their content attracts C suite, enterprise, and advanced audiences. It’s original, advanced and data drive advice.. and it’s mainly written by freelancers. Wait, what?? Is that even possible? Let’s … How This Agency Attracts Executive Level Audiences Through Content Marketing Read More » The post How This Agency Attracts Executive Level Audiences Through Content Marketing appeared first on Ignite My Site.

  Listen on: This week’s guest, Pat Ahern, is the founder of the digital marketing agency, Junto. In this episode we dive into how he onboards and structures a marketing plan for a new client. We discuss the discovery process (his secrets to uncovering which marketing tactics to use) and how he distributes the work … How to Structure a Marketing Strategy (Exact Onboarding Process For New Clients) Read More » The post How to Structure a Marketing Strategy (Exact Onboarding Process For New Clients) appeared first on Ignite My Site.

  Listen on: Today’s episode interviews Nathan Gotch, the founder of Gotch SEO and the Gotch SEO Academy, which has helped hundreds of students achieve their own SEO success. We cover his approach to link building (even for non-link happy niches), including how he chooses a tactic, creates content and promotes it, as well as … How to Build Links in Difficult Industries Read More » The post How to Build Links in Difficult Industries appeared first on Ignite My Site.

  Listen on:   Today I’m sharing a conversation that I had with Maros Kortis of Mangools. We discussed how relevant keyword research is in 2020 and how it has changed in the past 2-3 years. If you have a new website or a website with a low domain authority, we’re going to give you … How Keyword Research is Changing and How to Embrace it – Maros Kortis Read More » The post How Keyword Research is Changing and How to Embrace it – Maros Kortis appeared first on Ignite My Site.

  Listen on:   In this episode, we have Kristin Tynski of Fractl on to talk about how she acquires top tier press (like CNN and the New York Times). She explains the strategies she uses to create data-driven articles, her outreach approach as well as the common mistakes that most people make when approaching … Attract Top Tier Press With Data Driven Articles – Kristin Tynski Read More » The post Attract Top Tier Press With Data Driven Articles – Kristin Tynski appeared first on Ignite My Site.

  Listen on:   In this episode, we talk with link building expert, Venchito Tampon, who specializes solely in doing outsource link building for marketing agencies. You will learn how to set up a workflow process that will continuously bring results as well as some of his winning strategies that consistently bring in high DA … Create an Automated Link Building Process – Venchito Tampon Read More » The post Create an Automated Link Building Process – Venchito Tampon appeared first on Ignite My Site.

Listen on: Hello and welcome to the podcast! I’m very excited to announce the launch of Making Marketing Work, a podcast that delves into the daily workings and hottest tactics in digital marketing. A while back I realized that the most learning I was doing was through simple conversations with other marketers and I thought … Welcome to The Podcast – Making Marketing Work Read More » The post Welcome to The Podcast – Making Marketing Work appeared first on Ignite My Site.