Podcasts about fractl

Circa quattro anni fa avevamo parlato per la prima volta del mondo degli elettrodomestici nelle case domotiche, analizzando le principali tecnologie e soluzioni pensate per rendere le attività in cucina più semplici, efficaci e perché no, ancora più divertenti. Da allora l'innovazione è progredita notevolmente, e dopo una lunga pandemia, le esigenze delle persone sono cambiate drasticamente ed insieme a loro anche le tecnologie per poterle soddisfare. Com'è quindi cambiato il funzionamento degli elettrodomestici smart nel corso degli ultimi anni? Che ruolo gioca l'intelligenza artificiale nel settore? A tali domande abbiamo provato a dare una risposta in questa puntata.Nella sezione delle notizie parliamo di Suunto Ocean, il nuovo sport watch di riferimento per le immersioni, del laser anti-drone Fractl dell'esercito australiano e infine di un attacco hacker contro l'azienda socio sanitaria territoriale Rhodense.--Indice--00:00 - Introduzione00:55 - Suunto Ocean, il nuovo riferimento per le immersioni (DDay.it, Matteo Gallo)02:09 - Il laser anti-drone dell'esercito australiano (HDBlog.it, Davide Fasoli)03:10 - Un attacco hacker contro l'azienda sanitaria di Rho (DDay.it, Luca Martinelli)04:40 - Le nuove frontiere della cucina domotica (Matteo Gallo)13:27 - Conclusione--Contatti--• www.dentrolatecnologia.it• Instagram (@dentrolatecnologia)• Telegram (@dentrolatecnologia)• YouTube (@dentrolatecnologia)• redazione@dentrolatecnologia.it--Brani--• Ecstasy by Rabbit Theft• Not Enough by Near x Far

In episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI.We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI's Dev Day presentation earlier this month. Kristin shares some thoughts on how organizations can effectively adopt Generative AI, offering actionable insights for businesses.We also discuss the importance of incorporating subject matter expertise into AI systems for enhanced accuracy and relevance and Kristin gives a few predictions for what the world of AI could look like in 2024.--------------(0:00) Intro(2:10) The Last Year in Generative AI(5:47) GPT 3.5 Expectations vs Reality(7:51) Biggest Takeaways from OpenAI Dev Day(11:17) How Your Organization Can Adopt Generative AI?(16:43) Incorporating Subject Matter Expertise(21:34) How Trustworthy are Generative AI Results?(24:50) AI Predictions for 2024(33:25) Rapid Fire Rankings-------------Top 3 of anything:• My Daughter• My Wife• Running a Family BusinessRank your best SEO marketing win:Serendipitously, in the months before that, I had been working on a content idea for a site called Lawsuit.org, owned by Fractl. The goal was to come up with something interesting and newsworthy. I realized through some Fractl work that my local county has a database of all arrest and traffic stop records.We undertook a large scraping project to gather all the data we could from Palm Beach County, looking at police activities, anomalies, and if certain officers had disproportionately high arrest rates of African American people. While we found some anomalies, nothing was super groundbreaking. However, it proved that you could scrape a county's police data and identify potential issues.I published this on Hacker News, Reddit, and other platforms. The content did really well, especially on Reddit, likely due to its coincidence with the George Floyd situation. People were looking for tangible ways to contribute.I suggested on Reddit the idea of doing this for every county, not just Palm Beach County. The Reddit post went viral, leading to a Slack group where about 2,500 people joined in a few days. It self-organized from there, with little input from me after the first few weeks, turning into a community. A law firm helped turn it into a nonprofit, which received $250,000 in funding.Rank your top 3 SEO tools:• SEMRush• Ahrefs• SERP APIBONUS: AppifyRank your best SEO or trick or tactic:Creating content that is truly adding new and newsworthy information, which requires doing some sort of data analysis.You need to create something really that hasn't existed before, and that is adding value in an entirely new way.Rank what you love most about the SEO industry:I love how dynamic it is. I love how quickly it changes.Rank your top 1-3 marketers:• Mike King• Britney Muller• Rand FishkinRank your best SEO learning resource:I think for the more advanced stuff, you're going to find the most interesting, cutting-edge stuff inside of closed groups.Rank your top cause or charity:Police Data Accessibility ProjectMedical Aid for Palestinians

Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. Generative language models like ChatGPT are essentially like having an AI-powered personal assistant with infinite knowledge at your fingertips. In PR, this means that with the right prompts and information, you can create attention-grabbing content that's personalized and timely with just a few keystrokes, making your PR efforts more efficient and effective. Today, Kristin discusses how to use generative AI for content SEO, and PR. Show NotesConnect With: Kristin M Tynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. As we explore the possibilities of large language models such as ChatGPT, we're discovering various potential use cases beyond the obvious ones like content generation. While many people are already discussing this application, there are exciting opportunities to enhance the results from these models in a variety of ways. Today, Kristin discusses the best practices for utilizing generative AI for content. Show NotesConnect With: Kristin M Tynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The impetus behind the Great Resignation of 2022 — that the grass is greener someplace else — did not always pan out, according to a survey by Paychex and Fractl. Millions left jobs and the study found that 80 percent regret the decision. Mental health, work/life balance, and more suffered. Businesses can gain ground, especially those needing employees, if they refocus their internal processes to enhance reviews, use this to teach about the value of loyalty, and grasp boomeranging.  Read to full survey at https://www.paychex.com/articles/human-resources/exploring-the-great-regret. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl's Cashing in on Content Marketing podcast, and Head of Marketing at Stacker. Today we talk about content marketing and brand authority through earned media coverage. In this episode: What is earned media, and why should B2B brands care about earned media coverage? What makes publishers care about non paid content, and what makes them pick up the specific article and give it earned media coverage? How can B2B brands approach writers and pitch the idea of the content that could be beneficial for both sides? What is Tangential content, and what makes it different from usual content? What is the role of data focus on decision making and creating the perfect pitch? Fund Rocket Case Study: The complete process What are the benefits of earned media coverage? How to utilize visual assets to boost results? What are the best practices in pitching and promoting content for earner media efforts? What is the role of personalization and automation for a successful earned media coverage? How can small businesses utilize earned media efforts and stay on the budget? Quotes from the episode: "There are a lot of tools you can use to find writers. You can use tools to help you, and some will give you templates. But we are all about personalization. Even if you're sending the same project to multiple people, you're leading into it differently based on who they are." "Subscribe to everything that writer does, follow them on social, get a sense of their beat, and ask yourself how you can contribute to that. How can you contribute to those conversations? Offer something different and have those writers in mind that you're going to customize something for." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Jeff Jockisch is the CEO at PrivacyPlan, a company that offers privacy datasets, consulting, and training. Jeff is a Certified Information Privacy Professional who specializes in data privacy laws, data broker research, data breach reporting, AI regulation, and privacy-enhancing technologies. Jeff also curates a privacy podcast database. Previously, Jeff was the Director of Marketing for CSR Privacy Solutions, Inc., the Content Manager for Treatment Management Company, and the Creative Strategist for Fractl. In this episode… Cybercrime is running rampant throughout this country. However, most companies hesitate to report a problem for fear of a huge PR scandal. There's a lack of data sharing, reporting standards, and breach alert systems for businesses. But, what if there was one place you could go to manage data breach and security reports? The team at Data Collaboration Alliance is making this a reality with their Cyber Event Self-Reporting (CESR) Collab. The goal of this project is to create a system where companies can report security incidents and breaches using zero-copy technology, thereby sharing the information with the rest of the industry anonymously. By doing this, they can report data safely and securely without taking a PR hit. In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Jeff Jockisch, the CEO of PrivacyPlan, to discuss the future of shared breach and security data. Jeff talks about the inspiration behind Cyber Event Self-Reporting (CESR), how to create a collaborative approach to ransomware, and his top privacy and security tips.

In this week's episode of the PR Talk Podcast, Amy speaks with Domenica D'Ottavio about why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine. Domenica is a content marketer and digital PR manager at Fractl. During her nearly six years at the agency, she has spearheaded dozens of top-of-the-line industry research studies to glean new insights into content, social media, marketing tactics, and digital PR strategies. Read the entire write-up at https://www.veracityagency.com/public-relations/domenica-dottavio/

On Episode 94, Amanda Milligan shared how she approaches putting together her strategy for content marketing agency Fractl. She highlights her commitment to working with the sales team, evaluating lead quality, and how she prioritizes her marketing efforts.

Laura Morelli - SemrushSemrush is a trusted data provider. We collect online search volumes, website traffic and sentiment analysis free for journalists and other media professionals to help address alarming levels of misinformation in the online space.If you want to boost your online visibility try the Semrush toolkit for free! Unlimited access to 50+ SEO, PPC, social media, content, and market research tools for 7 days here.Email: l.morelli@semrush.comWebsite: www.semrush.comPodcast: https://www.semrush.com/podcast/Twitter: https://twitter.com/lauramorellii?lang=enAmanda Milligan is the Marketing Director at Fractl, an agency that helps companies build brand authority, awareness, and high-quality backlinks through content.Email: amanda@frac.tlWebsite: https://www.frac.tlPodcast: https://info.frac.tl/content-marketing-roi-podcastTwitter: https://twitter.com/millanda

В новом аудиоподкасте №314 Николай Шмичков рассказал о том какой контент получает больше репостов, лайков. Текстовая версия выступления: “Какой контент получает больше всего лайков, ссылок и репостов? Давайте обсудим эту очень интересную тему. Потому что я я наткнулся на исследование команды Fractl, которая поделилась результатами исследования на сайте Search Engine на блоге Frac TL. Да, […]

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.Guest: Amanda Milligan, Marketing Director, Fractlamanda@frac.tl Amanda's podcast is called “Cashing in on Content Marketing”

Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers.Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.What's in This Episode: Who is Kristin Tynski The importance of creating unique content that provides real value How Kristin's team at Fractl sources and uses data sets to brainstorm new story ideas Positioning your content for sustainable virality Kristin shares the success story behind one of her past projects, “Examining Barbie's Body” The qualities of great content, according to Fractl's success model

In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year.  Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis. 

In this podcast, Bill Hartzer speaks with Amanda Milligan, Director of Marketing at Fractl, about growing your brand through content and digital public relations. We talked about the types of content to produce, how to get content ideas, and how to pitch journalists and reporters so that they talk about you, your brand, and that content you've produced. Both small businesses and medium to large brands can benefit from these strategies.

4 Content Marketing Mistakes That Will Wreck Your ROIHere’s what we know: content marketing is a massively effective method of increasing ROI and overall customer engagement.Also: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the best intentions, major mistakes can be made right from the get-go.So let me ask? Are you happy with your content marketing results? If not you may be making crucial mistakes!(If you're feeling generally unsatisfied with more than just your marketing results, you may find our FREE, 4-week mini course on the pillars of the authentic self to be invaluable!)Recently I sat down with super brain Amanda Milligan at Fractl (an online marketing agency specializing in engaging and emotional web content on the web). Here’s her advice:Mistake #1: Content That’s Too BrandedContent that looks like a traditional ad will be responded to like a traditional ad — like you’re just trying to sell and not engage. If your content is presented in a more natural, organic way, people will be more likely to receive it well and not merely consider it an endorsement of your company’s credo.Fast Fix: Form ideas around the overall values and objectives of your company, not the brand itself. For example, if you’re a car insurance company, create content about safe driving, not about how to find the best insurance out there.Place your logo on content once in a noticeable but not eye-catching area. The bottom of an infographic or a single link in an article work well.Use subtle methods of incorporating branding, like fonts or colors, that don’t immediately call attention to the company but are reminiscent of the brand.Mistake #2: Not Getting Your Audience InvolvedIf you’re using outdated approaches to content creation, like anticipating the communication stream only going one-way, you’re in for sub-par results. Consider every content strategy to be a conversation, and be sure to facilitate that back-and-forth. It’ll open doors for new customers.Fast Fix:Comments and other means of feedback can allow your potential customers to interact with your content and thus feel more connected to it. Create channels to facilitate the building of relationships, either through comments or social media.Craft content that’s interactive — allow the audience to click, explore, and participate. You can do this with interactive graphics, quizzes, maps, and other multimedia.Listen to what your audience is saying. They could be telling you exactly what they want to see and learn, but if you’re not paying attention, you’re missing countless valuable opportunities.Mistake #3: Conveying Facts But Missing EmotionContent isn’t all about teaching and informing; it’s about connecting and experiencing. All you have to do is tap into humanity. Tap into what brings us together in real life — the emotions that ignite empathy — and you’ll have content that’s both memorable and impactful.Fast Fix:Don’t think of content as an article or instructographic — think of it as a story. Ask yourself: What does this information actually mean to the person reading it, and how can I illustrate this? That’s when the story comes in.Read your own content. Write down three words about how it made you feel, being as specific as possible. If none of these words are an emotion or they’re too vague (and are instead “informative” and “interesting” rather than say “surprising” and “inspiring,”) start from scratch.Consider incorporating the emotions that often lead to virality in order to give your content an edge right from the beginning.Mistake #4: Overthinking Content And Missing ContextSure, content can speak for itself. But think about it this way: You can write an incredible book and leave free copies all over town, but virtually no one will read it. Why? With so much content available, everything is about curation, meaning getting your content published in the right place can mean everything.Fast Fix:Don’t just think about what sites get the most views — make sure to carefully consider where your potential customers are and target the sites they visit.Create a team of media relations specialists who can build relationships with publishers. This team should be at least equal in size to your content development team.Study how to send out pitch emails. Make sure the headline is eye-catching and to-the-point, and make sure the body of the email succinctly explains:What the content is aboutWhy you’re pitching it to this publisherWhy the audience will enjoy itIf you’re making any of the above mistakes, now is the time to improve your process. Once you’ve identified your pain points and you’re creating the right content in the right place for the right audience, you’ll see big changes in your ROI.How is your content strategy working?------Resources Mentioned:Culture Camp: https://www.smarttribesinstitute.com/culture-camp/FREE mini-course: https://smarttribesinstitute.com/byb-minicourse/Beyond Your Brain: https://www.smarttribesinstitute.com/stiretreat/Content Marketing: http://www.forbes.com/sites/christinecomaford/2012/03/19/double-your-sales-and-trump-your-competitors/Increasing RIO: https://www.custedge.com/why-our-brains-buy-and-how-to-convert-prospective-customers-into-loyal-advocates/Amanda Milligan: http://www.linkedin.com/in/amandamilliganEmotions & Virility: http://blogs.hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral/Contact Christine: https://smarttribesinstitute.com/contact/Strategy Session: https://smarttribesinstitute.com/strategy-session/You’re busy growing. Let’s have a strategy session when it makes sense, which means you are…· Committed to getting better results and finding out how awesome your performance can truly be· Ready to make this a priority and get started in the next few months· Allocating budget to improving the leadership, culture and results of you and your company· Able to make the decision to move forward (or can convince the person who can)Ready? Great! Please fill out the form here. If not, check out our resourcesand subscribe to receive news and more tools as they become available, and we’ll work together when the time is right. See acast.com/privacy for privacy and opt-out information.

  Listen on:   In this episode, we have Kristin Tynski of Fractl on to talk about how she acquires top tier press (like CNN and the New York Times). She explains the strategies she uses to create data-driven articles, her outreach approach as well as the common mistakes that most people make when approaching … Attract Top Tier Press With Data Driven Articles – Kristin Tynski Read More » The post Attract Top Tier Press With Data Driven Articles – Kristin Tynski appeared first on Ignite My Site.

Join Johnathan and Sean as they interview Ross Hudgens from Siege Media, Andy Crestodina from Orbit Media, and Kristin Tynski from Fractl. Do you have questions for our guests or hosts or want to see a topic featured? Email us at BoostSauce@klientboost.com! Don't have time to listen? Read the full transcript here: https://klientboost.com/boost-sauce/episode-007-content-marketing-2/

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of July 9, 2019.   -Your email list, love it, cherish it, nurture it and grow it. According to a McKinsey & Co study, it’s your best friend, and it’s 40x more effective at getting to your target audience than Twitter or Facebook. Yeah yeah, everybody, including all of us, complain about how much email we get, but it works doggone it. And Jason Aten gives us a few reasons why it works. First, gee only 3.8B use it, so it’s got reach to beat the band. And at least for now, email platforms don’t render you helpless against some algorithm that stops your message from going where you send it based on…I don’t know, some constantly changing who knows what? It can be customized, and those whiz bang marketing automation tools let you send things based on interactions far more than social media. And that’s good because email is also personal – it’s the home of direct one to one digital communication, especially where business is concerned. People might skip looking at their social channels for a few days, lord knows businesspeople don’t check LinkedIn or even get their LinkedIn messages, but people do check their email. Some studies say we check it up to 80 times a day. It’s permission based. Turns out liking a Facebook page means very, very little. It’s the lightest level of commitment someone can make to you other than completely ignoring you. But if someone gives you their email address, they’re serious about wanting to hear what you have to say. And finally, you get a level of analytics that’s far more useful to you than the assumptions and guesswork you have to engage in on other channels. You know who opened your emails, if they clicked on the links, what they did when they went to your site. That’s the kind of data that can really help you tweak things and get to closing faster. It’s also pretty easy to A/B test with email so the aforementioned tweaking can be accomplished. Now obviously there’s a right and wrong way to do email, and most of that revolves around the quality of the content you put on it and how you present it, but that content quality thing is kinda true of every channel now anyway. https://www.inc.com/jason-aten/this-mckinsey-co-study-shows-why-you-should-still-use-email-marketing.html   -I’m a writer, I love writing, but from what I hear the robots and AI are going to replace me. I’m doomed and it’s right around the corner. But aside from putting super nice people like me out of work, this notion of AI creating blog posts and other text assets comes with a sort of dystopian risk. A risk that actually might render the whole endeavor pointless. Here’s the problem. Everyone’s worried about the manipulation of people politically with misinformation, but what about manipulating the entire search engine ecosystem with garbage content? These systems are actually getting pretty good at auto-creating something that looks relatively authentic. Now apply that capability to a system that relies on a high volume of content with grabby headlines and keyword manipulation. The machines can crank out vast amounts of that at scale and clutter up the Interwebs beyond anything you’ve ever imagined. Limitless sites and blogs and ads. They’ll look legit because AI can make posts look like what we’re used to, complete with quote outs and the author’s photo – which may or may not be a real person. But if you actually read these things, they’re of no real value to anyone actually seeking answers to something. In fact, they count on people like you and me to NOT read all the way through the articles we turn up through search. But Mike, you say, can’t Google tell the difference? Well they’ve always tried to stop people from gaming search, and you can bet they’re working on this issue, but as of today, AI’s limitless deluge might just be unstoppable. Fractl’s Kristin Tynski says there are “massive implications” for SEO and they’ve actually been using an AI tool called Grover, not for evil, but just to test how good AI is at inhuman content generation. Rowan Zellers is the one who made Grover, and he says for now, you can still tell an AI generated post from a real one. They themselves can spot them with 92% accuracy. But the abilities will get better and when that happens, SEO consultant Mike Blumenthal says it will attract spammers en masse, and as a sad side note, it could drive the cost of grinding oceans of worthless content way down. That’s when people who actually make worthwhile content will be expected to do it for 47 cents a month. https://www.theverge.com/2019/7/2/19063562/ai-text-generation-spam-marketing-seo-fractl-grover-google   -Remember the classic scene from Seinfeld where he’s arguing with the lady at the rental car counter? He says, “You know how to take a reservation, you just don’t know how to hold the reservation. And really, that’s the most important part is the holding.” Well many businesses are that rental car company. They know how to get a customer; they just don’t know how to keep a customer. And considering how much it costs to get a new customer, the failure to keep happy customers is a truly epic and expensive fail. A Brightback study found 97% of large business leaders, from B2B, B2C and hybrid companies, say they’ve made customer retention a top priority. But some of those sectors are more serious than others. 68% of B2Bs are certain they prioritize retention appropriately, though 29% think they could be doing better. But only 44% of B2Cs feel like they’re doing a good enough job. But wow, check out small businesses. The Manifest found that 6%, only 6% are prioritizing keeping customers. Okay swell, well how do you keep a customer? Brightback found offering at-risk customers special deals is one of the top 3 most effective tactics in B2C. For B2B and hybrids, they like to test different discount offers when customers contact to cancel. They also like letting customers pause their subscription. But here’s where the real difference shows up. When it comes to customer retention objectives, most B2Cs said they want to improve satisfaction with better customer experiences and support. But only 14% of B2Bs are thinking that way. Instead they want to teach customers how to use the service and do better onboarding. Their baby’s not ugly, those stupid customers just have to learn to love it y’see. https://www.marketingcharts.com/brand-related/brand-loyalty-109085   -Lastly, and quickly, Gavin O'Malley tells us that Forrester learned B2B marketers think their website is the most effective tool for early-stage demand-gen effectiveness. More than digital advertising, SEO, sales enablement, partner enablement or events. Okay, just one problem. After Forrester looked at 60 websites across 12 B2B industries, they found nearly every single one lacking. Laura Ramos said, “Most B2B marketers continue to fail miserably when it comes to creating content buyers find interesting, interactive, or compelling.” The number one offense, making prospects dig through a crowded maze of offerings and info to maybe find what they were looking for. B2B sites love big fat websites that are complicated and full of jargon. It’s makes them feel like bigshots and make site visitors, um, leave. But those same businesses will tell you they have no need for content strategists or creators. Forrester recommends “internalizing the customer mind-set” and adjusting content based on that. Crazy idea. https://www.mediapost.com/publications/article/337647/forrester-b2bs-think-their-sites-build-awareness.html   That’s the Content Marketing Quickie for this week. Big bump in downloads last week so thanks. You may have noticed by now I’m not really selling anything. It’s just news and some fun comments so maybe you’ll be cool with sharing it and telling people about it. Back next week.

Amanda Milligan of Fractl discusses the factors that can make your data-driven content more appealing to prominent media outlets as well as industry-leading publications.

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of May 7, 2019. Let’s see what you guys did to the industry this week.   -Want a job in content marketing? Well you should be in good shape. There were 23,846 job openings in it last year. But what content marketing skills are in the most demand? You need to know this so you can go on Coursera and at least learn enough terminology to bluff your way through the interview. Fractl studied ads on Indeed to figure out what hirers are looking for. And while that’s a fun parlor game, what makes this less than informative is that the people writing job ads for content marketing positions mostly have no clue what they want, need, or should ask for. They also don’t know the proper terms. And they usually print out a glossary of responsibilities they expect one person to handle alone. But anyway, here’s what the Indeed ads are showing. They’re mostly looking for junior level positions. Then comes senior level positions, then interns, who’ll make $37,000 to $43,000. For senior roles they want to pay $60,000 to $90,000. Um, I can tell you I’m more expensive than that. They want 2-3 years’ professional experience including from the interns who are just coming out of school. Nobody said you had to use logic in your want ads. The skills they want to see are social media, content creation and SEO. The senior positions are going to want you to also be a strategy and management rock star. But overall, content creation is the big ask, across all formats and channels. They want you to be brilliant for their $37,000 investment. But don’t forget the soft skills. Especially interns should be good at going to get soft serv ice cream for the office. No that’s not what I mean by soft skills. We’re talking about those interpersonal skills, a willingness to work hard, and being really good at details. Unfocused lazy jerks will probably have a harder time landing one of those multiple content marketing gigs. https://www.business2community.com/content-marketing/study-reveals-the-skills-you-need-to-get-hired-in-content-marketing-02192325   -Congrats to my pal Steve Pratt and Pacific Content for getting acquired by Rogers Media as this little burst of podcast acquisitions continues. Hey, everyone’s finally realizing that audio is a legitimate format that people like…imagine that. If only we had 99 years of evidence from radio that that was the case! Need more proof? Edison Research is always good about rounding up the numbers in terms of how podcasting is used, how it’s growing, and what kind of people are listening to it…and here are the latest figures from their survey of American listeners. 70% are now aware of podcasts, so that about 197M people. 51% have listened to one, hopefully this one. Nearly a fourth of us listen on a weekly basis. One article pointed out almost 4x more people listen to podcasts weekly than watched the Game of Thrones season premiere. And you may have noticed podcasting didn’t get nearly the media coverage the dragon show did. It’s mostly still guys that listen to podcasts, 36-29%, but I’m not supposed to assign genders so forget that statistic. But it is okay to call people rich and people who listen to podcasts are far more likely to make over $75,000 a year, so you’ve got a nice affluent audience with air pods in just waiting for you. Here’s a big one, podcasting is now the most listened to form of audio at 28%, overtaking AM/FM radio’s 24%. Those DJ’s don’t really play your song requests anyway…the robot says what’s going to be played. This next stat surprised even me, and I try to never allow my eyebrows to go up. 93% listen to most of an episode. Hey I love video, but video can only dream of that level of consumption. People don’t skim, they really listen. Most people listen on mobile, which wasn’t always the case, it used to be desktop. But listening on smart speakers is up to 10% now. Alexa, play me one of NPR’s 12,000 podcasts. So you get it, people like podcasts…but why exactly? They say the number one reason is you can listen while you’re doing something else, it’s the only content format that lets you multitask, which people love to do. I’m changing my oil right now. https://www.convinceandconvert.com/podcast-research/2019-podcast-statistics/   -Facebook continues to confound and confuse. They had their big F8 party where Zuck told us what they’re going to do next and what they’re going to do is redesign the app and website in a big way to be more about groups. Groups will be promoted and integrated in as many places as possible throughout this year, so get ready to adapt to a new look and a new experience. In the app, no more blue bar at the top. The logo and nav icons are there now. The icons for Stories are bigger cause they’re pushing that, but the status update box isn’t as prominent because Facebook doesn’t want to be about that as much now. Zuck wants it to be more about private communication. Private meaning, I guess, groups. They’ll encourage you to join them all over the app. Facebook says groups are among the most "meaningful" ways people use Facebook. I disagree, but I do like to get warned on my neighborhood group if there’s a coyote roaming around. All this also smells like a tactic to get you to connect with more people. Maybe every friend you’ve ever had in your life is already a connection and Facebook isn’t happy you’ve maxed out. So they’ll have a "Meet New Friends" feature so you can connect with people you don’t really know who are in your groups. Which is…LinkedIn! What does this mean if you’re a brand? I’d start figuring out which groups directly relate to what you sell and focus on making educational content that adds to the discussion there. https://mashable.com/article/facebook-app-website-redesign-groups/   -In the true spirit of the Content Marketing Quickie here’s a really quick story that’s impactful and doesn’t really need to be expounded on. How confident do you think marketers are that their content marketing is working? Well I’ll tell you. A mere 10% are confident they’re making an impact. Heinz Marketing shows 63% say their content marketing strategy is either ineffective or only partially effective. The trend ain’t good either, that’s way up from 35% who said that in 2017. There’s a lot broken folks, and it needs fixing, it doesn’t need more baseless hype. https://www.thedrum.com/news/2019/03/15/marketers-lose-faith-the-efficacy-content-marketing   That’s the Content Marketing Quickie for this week. Talk about these things with your friends and coworkers, and God forbid you tell them about this podcast so they become listeners too. That would just be crazy. We’ll get caught up again next week.

TITLE "Do_It_Original_Mix"   PERFORMER "Mafia Kiss "   TITLE "Intoxicate_Original_Mix"   PERFORMER "JROK"   TITLE "Baby_Original_Mix"   PERFORMER "TIGER STRIPES "   TITLE "The_Acid_Original_Version"   PERFORMER "A*S*Y*S "   TITLE "The Red Pill Fractl Reloaded Mix"   PERFORMER "Fractl s   TITLE "Pressure"   PERFORMER "Anna Lunoe Valentino Khan"   TITLE "Dance Floor"   PERFORMER "Chris Royal "   TITLE "Purity_Original_Mix"   PERFORMER "Si-Dog "   TITLE "I_Need_You_Original_Mix"   PERFORMER "United States Beats "   TITLE "The Red Pill"   PERFORMER "Bassbin Twins"   TITLE "Let Me Tell You_Something"   PERFORMER "ADAM VYT -Hankook Remix"   TITLE "The_Wake Up Original_Mix"   PERFORMER "DJ ICEY "   TITLE "Metamorphosis_Original_Mix"   PERFORMER "Dynamight "   TITLE "Why CLB_Remix"   PERFORMER "Dave Prism "   TITLE "FUCKING BEAT"   PERFORMER "HANKOOK "   TITLE "Funk Off"   PERFORMER "Suga7 & Yo Speed "   TITLE "Hit_Me"   PERFORMER "SUGA7 "   TITLE "Boss"   PERFORMER "BBK Beatslappaz Remix"   TITLE "WhereItsat Original Mix"   PERFORMER "Digital Bass"   TITLE "My Hi Tops"    Plump DJs   TITLE "Listen"   PERFORMER "Inkline -(Isenberg Remix)"   TITLE "Listen (Isenberg DnB Remix)"   PERFORMER "Inkline "   TITLE "Endlessly (Original Mix)"   PERFORMER "Albzzy " Breaks Central Podcast - Hosted by [just10@just10audio.com](mailto:just10@just10audio.com)

Amanda Milligan from Fractl discusses the most powerful emotion for content marketing and the most common mistakes people make. We have real talk about the actual amount of...

Two of Fractl’s creative strategy experts, Kristin Tynski and Ryan Sammy, discuss the future of content marketing.

In this Marketing Nerds episode, SEJ Features Editor Danielle Antosz was joined by Kerry Jones, Associate Marketing Director at Fractl to talk about how to responsibly create content around news and hot button topics.The post Kerry Jones on Creating Content Around Hot Button Topics #MarketingNerds [PODCAST] appeared first on Search Engine Journal.

If you had to create content for, say…. a bus pricing and comparison company (sounds boring right?) – what would you create to get them massive distribution, social shares and dare I say … links? Today’s guest on Experts On The Wire is Kerry Jones. She is an Associate Marketing Director at Fractl. She’s going to […] The post 037: 300+ Links From One Piece Of Content In A “Boring” Industry w/Kerry Jones appeared first on Evolving SEO.

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's a digestible infographic from Fractl citing the study's key findings.  Speaking of compelling data, Mary Meeker's Internet Trends 2016 report came out this week. If you live or work online (HINT: that's all of us!) you'll want to check out this industry-leading data. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!