Podcasts about brighton seo

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

The Inside Stylists Podcast: Episode 159  Why Your Photography Isn't Getting You Press—And How to Fix It. With insights from Nikki Snell from Pressloft In this episode, I'm talking about why your photography might be holding you back from getting the press coverage your products really deserve. From cutouts to lifestyle shots, editorial standards to seasonal styling, I'm breaking down exactly what makes an image press-ready—and what might be putting editors, stylists and feature writers off. I'll be sharing some brilliant insights from Nikki Snell at Pressloft, taken from her keynote at Brighton SEO, including what journalists are really looking for and how to make your photography work harder for you. If you want to get your products featured in magazines, online publications and gift guides, this one's a must-listen. PressLoft.com  Insta: @Pressloft PRESS LOFT - Get your products featured on Press Loft for more downloads. Here's a 60 day free trial (affiliate link)    Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show. With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'. We interviewed Jane on the following topics:What are some of the biggest marketing mistakes practices make and how do they fix it?What marketing channel should you prioritize and why?If a doctor has a small marketing budget, what are 3 things they should do first for visibility online?Med Rank Interactive: https://medrankinteractive.com/  Website: https://jbh.co.uk/ LinkedIn: https://www.linkedin.com/in/jane-hunt-jbh/ Digital PR Playbook: https://www.amazon.com/dp/1399994158 #healthcaredigitalmarketingpodcast janehunt #lamarhull #marketingplaybook #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #jbh

Are you constantly striving for success? Seems like we all are, but what even is success, and how do you know if you are in the common success trap?Tazmin talks Sarah through her recent brightonSEO talk, 'Burn Bright Not Out: How to Succeed On Your Terms', where she talks in depth about the common success trap and three steps to finally breaking free.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Donate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:Buy Me a CoffeeFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminResources used for episodeContact Me — Tazmin SulemanIkigai TrainingIntroduction to Journaling — Tazmin Suleman

The Inside Stylists Podcast: Episode 156  Building Your Personal Brand as an Interior Stylist In this episode of the Inside Stylists podcast, I dive into why building a personal brand is so important for interior stylists. It's not just about logos and colours—it's really about the story people tell about you when you're not in the room. I share some of the insights I've learned from Daniel Priestley's work on becoming a ‘Key Person of Influence' and talk about how vital it is to practise what you preach when it comes to your brand. I also pass on some of my favourite networking tips, how to introduce yourself and others in a way that builds real connections, and why putting yourself out there is key to building trust and boosting your visibility. enjoy!   People mentioned in this episode Nikki Snell, Founder of Press Loft, a PR platform for interiors brands and stylists. Daniel Priestley, Entrepreneur, author of Key Person of Influence and other business books. He speaks widely about personal branding, entrepreneurship, and building influence.  DanielPriestley.com Katie Thompson, Speaker and branding expert who ran the "Be Your Own Brand" masterclass at Brighton SEO. Matt Lazenby, Website designer Amy Cuddy, Social psychologist known for her TED Talk on the "Power Pose" and presence. Timestamps 00:00 Introduction to Personal Branding 02:45 Understanding Your Brand 05:52 Building Trust Through Authenticity 08:52 Networking and Making Connections 12:02 Effective Communication and Engagement 14:58 Overcoming Networking Anxiety 17:46 The Power of Personal Presence 21:12 Creating Meaningful Introductions 24:11 Putting Yourself Out There 27:05 Final Thoughts on Personal Branding   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

This week we're doing things a little differently… On Wednesday 9th April, the night before brightonSEO, we did a LIVE podcast recording, which was a collaboration with our dear friend, Jack Chambers-Ward, who hosts the Search with Candour podcast.That's right, we recorded an episode in front a live audience, and the topic was all about personal branding.LIVE Podcast SponsorsShoutout to our headline sponsor, SISTRIX, who provided us with insightful data on the topic of personal branding, which helped us to shape the episode and conversation on the night. Also thanks to our food sponsor Majestic and drink sponsor Sitebulb. The event isn't possible without the support of our wonderful sponsors, so huge thank you!Okay, are you ready for the live podcast recording? Let's get stuck in!About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2025 Sarah & Tazmin

Send us a textWe explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.• Springtime-related change in podcast schedule with some best-of episodes coming up• Explanation of Brighton SEO conference and our minimal sponsorship package• Implementation of the curiosity gap principle using a scratch card promotion• Every conference attendee was a winner of at least something valuable• QR code strategy that converted curiosity into account creation• Extraordinary results with over 1000 new users from a single flyer• How this approach outperformed traditional conference marketing tacticsTry Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at podcast@keywordspeopleuse.com or find me on Twitter @Channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.Follow GraceBrainlabs: https://www.brainlabsdigital.com/ Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/ Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg Chapters00:00 Introduction to User Journeys01:56 Sponsored by AlsoAsked03:21 Introducing Grace Frohlich04:31 Understanding User Journeys07:16 The Importance of Search Intent15:03 Creating Bespoke User Personas20:16 Motivations and Non-Linear Journeys25:49 Search Intent and Motivations30:08 The Evolution of Search in 202530:22 Personalised and Conversational Search32:33 Integrating Social Platforms into Customer Journeys36:42 Milestones and Pain Points in User Journeys46:32 Tracking and Organizing Search Data54:34 Final Thoughts and Future Episodes

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April's BrightonSEO.Mark gives a preview of his talk, the duo pick some of the talks they're looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.The episode also delves into Dr. Pete Myers' article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex.BrightonSEO April 2025 Talk RecommendationsMark's picks:https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saashttps://brightonseo.com/talks/does-structured-data-markup-influence-eeathttps://brightonseo.com/talks/fake-eeat-until-you-make-eeatJack's picks:https://brightonseo.com/talks/data-driven-seo-a-framework-based-approachhttps://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attentionhttps://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger-brandsDr Peter Myers - Google Warming https://moz.com/blog/charting-the-google-algorithmChapters00:00 Introduction00:11 BrightonSEO Preparations and Excitement01:40 Diving Adventures in Brighton02:52 A Preview of Mark's BrightonSEO Talk07:37 Upcoming BrightonSEO Talks and Recommendations08:23 Custom Event Tracking in GA4 for SaaS - Bengü Sarıca Dinçer09:13 Data-driven SEO: A Framewor Based Approach - Kazushi Nagayama11:25 Does Structured Data Markup Influence EEAT? - Jarno van Driel12:58 Query Counting for SEO - Daniel Foley Carter14:16 Fake EEAT until you make EEAT - Emma-Elizabeth Byrne18:22 Moderating and Live Podcast Plans19:48 Upcoming Show Floor Interviews and Live Podcast20:21 Google's Frequent and Volatile Updates21:34 Impact of AI on Search and Content25:27 Challenges with AI Accuracy and Reliability28:47 The Future of Personalized Search38:38 Concluding Thoughts and Future Plans

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today's episode is brought to you by STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you're juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.Find out more about STATFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.Topic: How To Build Your Personal BrandDate: Wednesday 9th April 2025Time: 7pm UKWhere: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW

In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you're a startup with limited resources or a seasoned marketer, Alyssa's practical strategies will help you tie your content efforts to revenue—and avoid wasting valuable time.

In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You'll Learn in This Episode:

Personal learning programs. Heard about this term but not 100% sure what it means, or perhaps this is the first time you've come across this term. Billie, founder of SEO learning platform RankSuite, joins Sarah to uncover the benefits and how to implement them in the best way.About Billie:Billie splits her time between running RankSuite and her independent SEO consultancy, Uptake Agency. She is passionate about educating digital marketers and making SEO content accessible. Where to find Billie:@billiegeena on Instagram Billie's Website @billiegeena on X Billie Hyde on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodePersonal Learning Program | RankSuiteSelf Paced Learning with Billie Geena Hyde - The SEO MindsetCopyright 2025 Sarah & Tazmin Mentioned in this episode:Today's episode is brought to you by PrevisibleToday's episode is brought to you by Previsible, your partner in scalable SEO growth. From consulting to recruiting and AI Search Optimization, Previsible's solutions are built for brands looking to lead in search. Discover what a strategy-first approach can do for your visibility. Learn more at previsible.io or click the link below and start seeing results that last!PrevisibleCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO. Topic: How To Build...

In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas and improving topical authority.Hyperlocal SEO is critical for small businesses, focusing on local pain points and industry-specific challenges.Keyword gap analysis helps identify content opportunities and outrank competitors.Competitor research is key—using tools like SEMrush, Ahrefs, and DragonMetrics to analyze backlinks and search visibility.SEO tools with AI integrations need improvement, but Screaming Frog's AI and Lighthouse integrations offer actionable insights.Zero-click searches are reshaping SEO metrics—impressions and visibility will play a bigger role in future rankings.Memorable Quotes:

Everyone is talking about personal branding. We're joined by our good friend Jack Chambers-Ward to discuss this trending topic and we also have a special announcement...The LIVE podcast is back! We're collaborating with Search with Candour the night before brightonSEO. Find out more by listening to the episode!About Jack:Jack's Facebook page @jlwchambers on Instagram Jack's Website @jlwchambers on X Jack on YouTube Follow Jack Chambers-Ward on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check all episodes: The SEO Mindset Podcast website Resources used for episodeSearch with Candour podcastOptimise Your SEO Career: Personal Branding with Crystal Carter - The SEO MindsetCopyright 2025 Sarah & Tazmin Mentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminDonate & Support The PodcastWe have set...

Send us a textPicture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holiday-themed episode of Not That Hard Christmas Day special. We'll explore how compelling content serves as the guiding star in SEO strategies, much like the star atop a Christmas tree, ensuring your efforts truly shine. I'll share a memorable story about launching Keywords People Use and how an unconventional approach led us to industry success, proving that quality content is always at the core.Ever wondered how to capture attention and boost user engagement at a large-scale event? Learn how we cleverly used a curiosity gap tactic with a scratch card flyer to captivate attendees' interest, leading them to scan a QR code and create an account to claim guaranteed prizes. Our inventive approach not only engaged participants but also exceeded our user acquisition expectations, showcasing the profound impact of imaginative marketing. Tune in for insights that blend holiday cheer with strategic brilliance, ensuring your Christmas is filled with inspiration, joy, and the company of great ideas.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete or biased data from tools like Google Analytics and Search Console. She also introduces Mobile Moxie's tools, which provide more accurate mobile search data by bypassing APIs and using real search results. The conversation underscores the need for SEO professionals to critically evaluate data and adapt to Google's shifting practices. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive marketConnect With: Louisa Frahm: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWhat if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guiding principle has been that great content cultivates a strong online presence, and in this episode, I share insights into how this approach can redefine your SEO strategy.Dive into my unconventional journey of building backlinks, including a particularly creative strategy at Brighton SEO. Hear how our playful scratch card campaign sparked engagement and captured valuable leads, proving that thinking outside the box can yield remarkable outcomes. This episode is packed with practical tips, unique anecdotes, and thought-provoking questions aimed at inspiring you to rethink your SEO tactics. Let's challenge the status quo together and prioritize content creation for unparalleled long-term success in the SEO landscape.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

In this episode, I reflect on my incredible experience at BrightonSEO 2024 in San Diego. From a first-class upgrade to exciting networking events, unique industry insights, and fun-filled conference highlights, this trip was unforgettable. I share tips for making the most of events like BrightonSEO, why networking can redefine your perspective, and the importance of stepping out of your comfort zone. Whether you're an SEO pro or just curious about what makes conferences like this so special, I hope this episode will leave you inspired and ready for your next big opportunity.Key Takeaways:Networking Pays Off: Events like BrightonSEO offer opportunities to meet industry leaders, forge new connections, and gain valuable insights.Conference Hacks: Joining hotel rewards programs can save time and elevate your travel experience—literally!Be Inspired: The optimism and future-focused ideas from BrightonSEO's speakers are a reminder to embrace change in SEO and digital marketing.Prepare Strategically: Taking time to plan ahead—whether it's creating a strategy day or exploring conference apps—can help you maximize value.First-Class Experiences: Sometimes, a little luxury (like an upgraded flight) makes the journey as memorable as the destination.Memorable Quotes:“If it's valuable to you to be inspired and be around like-minded individuals who are excited about what excites you, BrightonSEO is absolutely worth it.”“I got clarity for 2025. I was already excited, but now I'm excited on purpose!”Listener Action Items:Explore Conferences: Consider attending BrightonSEO or a similar event to level up your knowledge and networking game.Strategize Your Takeaways: After attending a conference, spend a day reflecting and creating actionable strategies for the future.Connect on LinkedIn: Reach out to me to chat about your BrightonSEO experience or ask questions about attending next year.Plan Smart: Join rewards programs and look for auxiliary events like netwalking tours to enhance your next conference experience.p.s. I am not affiliated with BrightonSEO in any way, just a big fan of their conference!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dominance is unlikely to be challenged unless the government intervenes, citing their vast data and technological advantages. Jordan Koene countered, predicting a competitive shift with AI tools like OpenAI eroding Google's market share. Martha van Berkel highlighted the importance of knowledge graphs and data architecture. The discussion also covered the need for SEOs to adapt by focusing on strategic thinking, understanding business objectives, and leveraging new AI tools. The panel agreed on the necessity of continuous learning and curiosity to stay relevant in the evolving SEO landscape. Show NotesConnect With: Martha van Berkel : Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWhat if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions around AI integration in SEO, brand consistency, and Microsoft and Google's latest innovations. The event was not just about absorbing expert knowledge but also experiencing the synergy between SEO and paid search, thanks to the concurrent HeroConf. This crossover provided the opportunity for additional insights, especially in the realms of reporting and data analysis.Networking is more than exchanging business cards; it's about building impactful relationships. We delve into the immense value of engaging with speakers and vendors, leading to potential collaborations and deep dives into trends like topical authority. Reflecting on the event's accessibility and supportive environment for newcomers, we highlight the opportunities it offers for both seasoned professionals and first-time speakers. Our gratitude extends to Venkata and Zak for their contribution, as we look forward to future conferences and additional episodes discussing more in depth discussions on topics that stood out.Guest Bios:Venkata Pagadala:Venkata Pagadala is a seasoned SEO and Growth Strategist, driving businesses from startups to enterprises generating over $1 billion annually to online success. With data-driven strategies, he has led campaigns achieving 40+ million monthly organic visits and worked with industry leaders like Apartments.com and Recovery.org.Specializing in AI-driven content creation, site migrations, and technical SEO, Venkata excels at simplifying complex challenges to deliver measurable results. Featured on platforms like Spotify and SEOFOMO, he's dedicated to building impactful online presences, sustainable growth, and revenue optimization in the digital landscapehttps://www.venkatapagadala.com/https://www.linkedin.com/in/venkata-pagadala/Zak Perez:With over thirteen years of expertise, Zak Perez is dedicated to optimizing LoopNet.com, the largest online marketplace for commercial real estate, with over 20 million indexed URLs.His background spans SEO, front-end development, UX/UI design, conversion rate optimization, accessibility and AI. He brings a holistic and data-driven approach, aimed at maximizing online visibility, improving user experience, and driving results.https://www.linkedin.com/in/zakperez/

This week on Marketing O'Clock, we're recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews. Thank you Adzviser for sponsoring today's show. Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/

Esta semana temos mais um episódio diferente gravado ao vivo na Portugal Digital Summit em Lisboa onde falámos sobre as tendências saídas da conferência do Brighton SEO, responsabilidade na eficiência da publicidade e trabalhar em marketing sem IA.  

Martha van Berkel, CEO and co-founder of Schema App, discusses her journey in SEO, including her first Brighton SEO experience in 2019 and a serendipitous family connection at the event. She emphasizes the importance of community, both professionally and personally, and shares her approach to building meaningful connections. Martha also talks about her health journey with Lyme disease and mold toxicity, highlighting the support from her community. Additionally, she discusses the challenges and benefits of working with her husband, Mark, and the balance they maintain between work and personal life. Show NotesConnect With: Martha van Berkel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive industry. Today, he shares insights on integrating SEO with traditional media practices to maximize digital presence. Show NotesConnect With: Jovan Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wil Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with de-optimizing content to improve rankings and stressed the importance of intuition and experience in a data-scarce world. He also addressed the ethical considerations in SEO, such as the environmental impact of building unnecessary pages, and the need for companies to align their values with their practices. Show NotesConnect With: Wil Reynolds: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million dollar brand. He shares his experience with GSK's CBD brand, where they spent $50,000 on ads and built Flavorfix.com, a platform for cannabis, CBD, and alcohol enthusiasts. Lavall emphasizes the importance of believing in one's ideas and the value of organic search. He also highlights his journey from self-taught advertising to building successful products like Flavorfix and SpreadLove.org, which combats online hate. Lavall stresses the importance of accountability, continuous learning, and balancing work with personal well-being. Show NotesConnect With: Lavall Chichester: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelvin Newman, founder of Brighton SEO, discusses the upcoming Brighton SEO San Diego event, scheduled for November 19-20 at the Grand Hyatt San Diego. The conference includes a day of training on Monday, with 12-13 speakers per day delivering practical talks on SEO, PPC, and paid social. The event emphasizes community building through round tables, networking opportunities, and extracurricular activities like a 5k run, net walking, and a therapy dog session. Newman highlighted the importance of attendees preparing by defining their event goals and managing their energy. He also mentioned the Google karaoke party and the seagull mascot as unique event features. Show NotesConnect With: Kelvin Newman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen! Thank you to our guest, Kelvin Newman: https://www.linkedin.com/in/kelvinnewman https://twitter.com/kelvinnewman This episode is brought to you by Moz's Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28 Resources relevant to this episode: ​​https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results https://moz.com/blog/seo-conference-preparation ===TIMESTAMPS=== 00:00 Intro 01:20 Story of Brighton SEO inception 03:28 Scaling journey…progress 05:28 What Brighton SEO apart? 06:58 Unexpected challenges 09:08 Covid and going virtual 11:58 New innovations  13:45 Hot Take  14:40 Ad for Moz AI 15:35 Taking Brighton International 18:19 Unique spin on advertising  21:00 Diversity in events  and why it is important  23:43 New trends and innovation for Brighton CEO going forward 25:17 Advice for someone attending the first time 25:45 Most reward part of running Brighton SEO.  28:12 Meaningful feedback  29:13 Tiny Pocket Of Joy 31:07 Outro ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Are digital marketing conferences right for you?  Wix's Mordy Oberstein and Crystal Carter alongside Sparktoro's VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO's international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference. Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode 101 of the SERP's Up SEO Podcast! Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:59] Focus Topic of the Week: Digital Marketing Conferences  [00:03:19] Focus Topic Guest: Amanda Natividad [00:27:28] Across the Wixverse w/ Kelvin Newman [00:40:02] Snappy News [00:53:46] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Amanda Natividad Kelvin Newman Cheryl Draper Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App Sparktoro BrightonSEO News: My Interview Of Google's Search Liaison On The August 2024 Core Update

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.In this episode:10:06 Why log file analysis is essential for the SEO process. 17:50 Google Search Console crawl stats - reporting limitations and the alternatives. 27:46 Why understanding how the web works will deliver better results as an SEO 33:48 Quick content wins – how to quickly assess and optimise content for better impact. 47:40 How to optimise file loading for faster page speed. 53:55 SEO tools – advice on how to choose and get the best value for your money. More about our panellists: Simon Lesser – https://www.linkedin.com/in/simonlesser/Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions. Paulo Andraus – https://www.linkedin.com/in/pandrausPaulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google. David Gossage – https://www.linkedin.com/in/david-gossage-54103240/David is an SEO manager with over 10 years' industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment. Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/Beth is a Northern lass that has been working purely in Technical SEO for over two years. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.In this episode:05:00 Is video content essential for successful PPC campaigns? 11:24 Historical persuasion principles - why they still apply in the digital world. 30:17 Targeting flexibility and testing is the key to successful paid search campaigns. 36:33 The importance of compelling copy and visuals in paid advertising. 40:55 Using emotional storytelling - how you can create effective content based on emotional stories. 43:31 Social channels' wider effects on brand building. More about our panellists: Charley Brennand - https://www.linkedin.com/in/charleybrennand/Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose. Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI's place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it's all in this episode, so tune in!In this episode:05:51 The importance of understanding AI's strengths and weaknesses.15:54 Using AI for planning content creation long-term, not just for short-term efficiency.24:20 AI processes for content and workflow automation, saving time and adding value for clients.36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation.49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space.59:21 Future predictions - the importance of using the right prompts is key to all AI. More about our panellists: Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/Mike is the Head of SEO at 7DOTS, and a professional dork. Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries. Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it's time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years' of experience, he is an expert in International SEO and has previously worked with some of the world's biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO:The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. The necessity of personalized SEO strategies and a deep understanding of customer needs.Our discussion extends to the intricacies of website migrations, including:meticulous planning, effective redirects, and their impact on SEO. Edwin offers valuable insights on various e-commerce platforms like Salesforce Commerce Cloud, Shopify, and Magento, highlighting their unique features and the challenges associated with their migrations.We also explore Edwin's dual role in managing his independent SEO consultancy alongside his family's import business. He shares how he balances these responsibilities with caring for his growing family and mental health.Connect With EdwinWebsiteLinkedinOut of Office Chat PodcastNotable Moments0:00 Strategic SEO and Business Growth: Lessons and Tips w/ Edwin Romero00:41 Introduction and Guest Welcome01:04 Edwin Romero's Background in SEO01:16 Specialization in Salesforce Commerce Cloud02:10 Balancing SEO Practice and Family Business03:45 Understanding Salesforce Commerce Cloud05:57 Exploring Magento and Website Migrations08:24 Planning a Successful Website Migration14:10 Pragmatic SEO Approach15:56 SEO and Conversion Optimization17:14 The Out of Office Podcast17:22 Creative Outlets and Podcasting17:38 Balancing Family and Hobbies17:58 Books and Movies as Hobbies18:26 Exploring Unique Reads19:19 Multiverse and De-stressing20:42 Transition from Corporate to Entrepreneurship21:49 Challenges of Independent Consultancy23:52 Building an SEO Strategy24:48 Tailoring Strategies to Unique Brands29:31 Learning and Growing as an EntrepreneurSend me a text!The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you're keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.In this episode:11:41 GA4's improved UI and data collection framework - why it's better for event-based tracking.25:00 How analytics data should influence strategy.40:34 Why it's important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.41:29 KPI's evolve over time – why you need to distinguish between channel and business metrics.53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future. Resources mentioned:https://developers.google.com/analytics/devguides/collection/ga4https://www.heap.io/ More about our panellists: Patrick Stox – https://www.linkedin.com/in/patrickstox/Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor. Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. Gareth Beck – https://www.linkedin.com/in/garethb/Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please   

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you're keen to learn more about SEO within the ecommerce landscape and the KPI's and metrics needed to measure success, this episode is for you.In this episode:24:33 Why simplifying and minimizing jargon builds trust.31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas. 34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.40:00 It's not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.50:06 Why it's important to trust in your product and have well-managed site. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://cloud.google.com/generative-ai-studiohttps://chatgpt.com More about our panelists: Neha Khanna – https://www.linkedin.com/in/nkkhanna/Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more. Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools. Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.Lucia Dello – https://www.linkedin.com/in/luciadello/Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you're keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you're a small business looking for pro tips to improve your content marketing activity, this episode is for you.In this episode:01:15 How businesses can future-proof their content marketing and PR strategies.08:40 Key metrics for measuring the success of content and how they differ based on the type of content.16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR. Resources mentioned:https://www.reddit.com/https://analytics.google.com/analytics/academy/course/5 Find out more about our panelists: Karim Adib https://www.linkedin.com/in/karimadib/Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country. Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world. Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro's. If you're keen to learn more about link building as part of your digital marketing strategy, this episode is for you.In this episode:06:08 Why link context is crucial for search optimization.12:59 Link building analysis - Quality vs quantity.17:23 How internal linking enhances search engine understanding.32:25 Proactive outreach to journalists yields 63% more replies.42:28 Using AI - communication, outreach, and summarizing.53:37 Paying for links – why this is a bad idea for your strategy. 01:03:38 How analysing competition links can help determine your strategy. Resources mentioned:https://pressbooks.com/https://justreachout.io/https://ifttt.com/https://www.midjourney.com Find out more about our panelists and connect with them here: Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through. Vince Nero - https://www.linkedin.com/in/vinnero/Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. Dixon Jones – https://www.linkedin.com/in/dixonjonesAuthor of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Content Briefly, we've interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.************************Timestamps:00:00 Intro01:51 Who is Ryan Law?04:41 Ryan's reflection on leveraging LinkedIn for new opportunities.07:07 Ryan's fresh start at Ahrefs and what Ahref is about.09:52 Navigating Google Analytics and SEO at Ahrefs.10:41 Inside Ahrefs' team structure and content strategy.12:02 YouTube's B2B potential and Ahref's content creation process.13:19 Co-leading Ahrefs' content team with partnership contrasts.16:49 A realistic take on the generative AI hype in SEO.19:50 A caution on scaling content with AI.24:04 AI's potential in transforming Slack archives into searchable content.25:52 Key takeaways from Brighton SEO conference.27:48 Ryan's personal development journey and side projects.29:30 Bridging No-Code adventures and Python mastery.34:06 Learn more about Ryan and Ahrefs and get in touch.35:48 Outro************************Useful Links:Ahrefs Website: https://ahrefs.com/Ryan's Website: https://ryanlaw.me/Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/Ryan on Twitter: https://x.com/thinking_slow************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

There's no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you're struggling to come up with something new.That's what J.R.R. Tolkien did in The Lord of the Rings. When asked for “more hobbits” by his publishers, Tolkien had to get crafty. Because he never meant for The Hobbit to have a sequel. That's one of the things we're talking about today with the Director of Content Marketing at Ahrefs, Ryan Law. With Ryan's help, we're chatting about the power of iteration, world-building around your product, and much more.About our guest, Ryan LawRyan Law is Director of Content Marketing at Ahrefs. He is a content marketer that's worked with both startups and enterprise companies, including Google, GoDaddy, Clearbit, ProfitWell and Hotjar.Before Ahrefs, Ryan was CMO at the remote content marketing agency Animalz where he generated over 2 million pageviews for the Animalz blog, and ran workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO. He has co-founded a marketing agency, freelanced as a marketing consultant and copywriter, reviewed beers, designed t-shirts and tended bar. He is also the author of two novels, the host of the Ash Tales podcast, an amateur landscape photographer, and the guitarist for The Schrödinger Effect.What B2B Companies Can Learn From Lord of the Rings:Iterate, iterate, iterate. When you have one good idea, continue to work on it, improve it and iterate on it. Ryan says, “Much like Tolkien, all the best ideas are kind of iterative evolutions of previous and frankly worse ideas as well. And you see that in Lord of the Rings, I think. I love The Hobbit to bits, but in some ways it does feel like the MVP of The Lord of the Rings. You know, there are decisions that he made in that narrative that weren't quite fleshed out and didn't quite make sense that he then changed a little bit in the full series of books.”Build a world bigger than your product. You're not just trying to make a sale. You're trying to immerse your audience in your brand and culture. Ryan says, “Some portion of every company's marketing effort should go into the world building that surrounds their brand. You know, creating things that further their beliefs and their ethos and creating opinions and ideas that are not sales assets, but are just plain interesting and share how they think about the world as well.”Quotes*“Tolkien does it without being really ham fisted with exposition. He doesn't laboriously explain the history of everything and how it all interacts. He teases at it and he hints at it and he reveals it through the dialogue of characters. I think that's deeply rewarding for the reader. You're not spoon fed this stuff, you make the connections yourself, you're brought along the journey and he gives you credit for discovering this huge mythos and history beneath it. And that's a wonderful thing to do, not assume the reader is an idiot, but just write the things you find interesting, let them find the secrets that they're going to find for themselves. It's so deeply rewarding.”*“Search demands that you basically write to the consensus. Like there is a set body of information it expects you to share, and it rewards companies that show consensus with other articles. And I think good thought leadership is in some ways the opposite of that. You are challenging truisms, you're talking about the things that no one else is talking about. So the thing I'm trying to do at the moment is, I think a more fruitful framework for thinking about that is talking about information gain. So if you're writing SEO content, you still have to cover the core topic, but you can think, ‘What new stuff can I add to that?' It's like an additive process. What new subject matter quotes or what new subtopics can we cover? What new research can we do? Cause it's very hard to reconcile those two from my experience.”*”Opinions are one of the most important things we're finding in content at the moment. A lot of people are very used to content marketing basically hedging bets. Nobody wants to say something very definitive. Mainly because content marketers, myself included, we're not experts in the things we're writing about. And we are, I think, wary of saying something that's wrong. And that generally leads to not saying anything at all. Being brave and willing to share a defensible opinion, that's something we're trying to do in all of our content, because it's a real differentiator and it's a good way of standing out when every other company is letting people make their own decision. Never make people think. Tell them what you're thinking yourself. ”Time Stamps[0:55] Meet Ryan Law, Director of Content Marketing at Ahrefs[4:34] Exploring Tolkien's Creative Process and Challenges[9:39] Content Creation Insights and B2B Marketing Takeaways[17:10] The Power of Storytelling and Building a Rich World[23:11] Human Connections and Their Impact on B2B Marketing[27:29] Exploring Book Titles and Author Insights[28:16] B2B Marketing Insights from Fantasy Literature[28:49] Long-Term Content Strategy and Its Impact[31:54] The Evolution of Content Marketing in Large Companies[33:42] The Importance of Serialized Content in B2B[44:12] Exploring the ROI of Creative Content Marketing[50:04] Final Thoughts on Marketing and CreativityLinksConnect with Ryan on LinkedInLearn more about AhrefsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Send us a Text Message.Ever felt like the secret world of SEO is just too complex to crack? Well, worry no more! Join me, Ed Dawson, as I slice through the jargon and serve up tips 51 through 60 from my personal playbook of 101 SEO strategies. I'm peeling back the curtain on the mysteries of content delivery networks, revealing why giants like Cloudflare and Amazon CloudFront could be your best allies in the quest for lightning-fast website performance. Plus, I'll share why mingling at SEO conferences like Brighton SEO isn't just about the complimentary pens – it's a goldmine for making industry connections that could catapult your online presence to stardom.With over two decades of experience tucked under my belt, I'm not just here to preach – I'm here to guide you through the treacherous waters of Google's manual penalties and out into the clear blue sea of page one rankings. Whether you're struggling with SEO setbacks or looking to elevate your game, my Twitter (@channel5) and email (podcast@keywordspeopleuse.com) are always open for your questions. No query too small, no issue too big; let's tackle them together. So grab that PDF from the show notes, and let's embark on a journey that not only enlightens but also empowers you with the tools to make your website the envy of the internet.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

In today's episode of the Internet Marketing Podcast we're joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you're keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.In this episode:00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.13:08 Exploring the formation of engaged communities.16:48 The challenges of running in person events – maintaining integrity and comercialisation. Resources mentioned in this episode:https://self-compassion.org/ https://freelancecoalition.org/ More about our guests:Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.Connect with Areej here: https://www.linkedin.com/in/areejabuali/https://www.womenintechseo.com/ Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world's leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries. Connect with Kirsty here: https://www.linkedin.com/in/kirsty-hulse/https://www.confidencelive.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you've taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web! [00:03:21] Introducing Brie Anderson [00:04:06] Brie's GA4 Session at Brighton SEO  [00:06:05] Testing GA4 Before the ‘Show'  [00:11:22] Can You Set Up GA4 Tracking to Expand Behavioral Analysis? [00:16:12] EDGE of the Web Title Sponsor: Site Strategics [00:17:14] What to Actually Do With All This Data [00:19:58] Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting?  [00:23:18] Benchmarks of User Experience  [00:29:00] EDGE of The Web Sponsor: Wix  [00:30:11] Mapping Out The User Journey [00:38:40] Brie's Experience From Developing Educational Courses [00:41:11] Final Pro Tip From Brie Anderson Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/brie_e_anderson?lang=en LinkedIn: https://www.linkedin.com/in/brieeanderson/ Resources:  BEAST Analytics GA4SEO - BEAST Analytics  UTM Generator Google Sheet

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google's Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!  Key Segments: [00:03:27] Introducing Greg Gifford [00:06:04] Greg's SEO Journey [00:13:06] EDGE of the Web Title Sponsor: Site Strategics [00:15:31] Greg's BrightonSEO Presentation [00:24:04] Google Business Profile Optimization Factors [00:26:11] EDGE of The Web Sponsor: Hostinger [00:27:33] Varying Verticals to Industries in the Google Algorithm  [00:33:49] Aligning Business Photos to Google's Standards [00:39:12] EDGE of The Web Sponsor: Wix [00:40:23] Are Certain Ranking Factors More Dynamic Than Others?  [00:45:25] Biggest Takeaways from Greg's Study Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/GregGifford LinkedIn: https://www.linkedin.com/in/greggifford/

In this episode we're joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.In this episode:00:00 Trends in online PR and marketing.05:57 Successful digital PR should involve more than just backlinks.13:29 Journalists face intense pressure handling overwhelming PR.14:47 Encouraging personalized journalist relationships.19:54 Closing remarks: guests recommended resources.Resources mentioned in this episode:TikTok trendsFlipboardGrapevine newsletter More about our guests: Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links. Connect with Cheryl here: https://www.linkedin.com/in/cheryl-crossley-57037264https://www.idhlgroup.com/about/who-we-are Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds. Connect with Sarah-Jane here: X @sarahjanepr https://www.wearenorth.co.ukhttps://www.linkedin.com/in/sarah-jayne-taylorson/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

We're back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can't wait to engage with our amazing audience. Stay tuned for upcoming episodes. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or viahttps://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.