Podcast appearances and mentions of michele linn

Original research is one of the most powerful tools in B2B marketing. It's a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can't replicate.Find out:The value of original research in B2B marketing and how to choose the right topicsHow research-backed content boosts credibility and sets you apart from generic AI-generated noiseContent creation and repurposing opportunities across multiple channelsThe role of proprietary research in demand generation, pipeline growth, and industry positioningKey insights from B2B industry experts and their approach to original research and reports Important links & mentions:The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/ The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can't Create https://www.content10x.com/323/The 4 Rs of Repurposing Research with Michele Linn https://www.content10x.com/237/7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/297/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The question on every B2B marketer's mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it's our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that's authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact. Find out:Why it's important to create content that AI can't createThe types of content B2B marketers should focus onHow to repurpose content and make it go furtherImportant links & mentions:How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/3217 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237 Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186 Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren't sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.In this week's episode, Justin and Michele Linn break it all down for you.They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.In this episode, you'll learn:How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.Why Original Research Matters: Adds value and helps stand out in a saturated market.How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.***If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research. Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. More About Michele Linn: Connect with Michele Linn on LinkedIn Visit her Website  This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast

In this episode of The Notorious Thought Leader, Michele Linn, the founder of Mantis Research, explains how research reports can help your business build thought leadership. Michele and our host Erin Balsa answer frequently asked questions and share first-person learnings.

Surveys are the lifeblood of an effective content marketing strategy. Surveys allow marketers to understand their consumers’ needs, desires, and expectations so that they have an idea of where to steer their eventual marketing efforts. It is essential to research before you create content. By researching, we can determine which topics would be helpful and…

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings. Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How story stats and inventory stats differ and why both can level-up your content strategy The 4 Rs of repurposing your data and research findings The biggest mistake marketers make with research projects Important Links & Mentions Michele's LinkedIn: https://www.linkedin.com/in/michelelinn/ (https://www.linkedin.com/in/michelelinn/) Mantis Research: https://mantisresearch.com/ (https://mantisresearch.com/) Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ (https://mantisresearch.com/research-power-half-hour/) How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Let's move your content marketing from regurgitating what everyone else is saying to thought leadership.That's what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.Show notes and resources: https://tinymarketing.me/ep-13Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

“You want to make sure your survey questions result in stories.” Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy and helped grow its audience to more than 200,000 subscribers. Questions: What are some of the benefits marketers can get from doing original research? When is the best time to do original research? What's a simple step-by-step process marketers can use to conduct original research? What are some suggestions for marketers who want to conduct original research projects, but who don't know how to propose these projects to their managers and business leadership? What are some common misconceptions about original research that annoy her? What are some incentives a marketer can use to get people to respond to surveys? What it is like working for Joe Pulizzi? What skills did she learn from working at the Content Marketing Institute? And more! You can connect with Michele via: Her LinkedIn - https://www.linkedin.com/in/michelelinn Her website - https://mantisresearch.com And here's the article I mentioned regarding community-building as a marketing strategy (definitely something worth reading more than once) - https://review.firstround.com/a-founders-step-by-step-guide-to-getting-your-first-1000-community-members If you're looking for another wonderful interview with an expert content marketer who also talks about original research, check out the episode I did with Andy Crestodina here (it's episode #43) - https://anchor.fm/kennysoto/episodes/Interview-with-Andy-Crestodina---Understanding-Digital-Empathy-with-The-MASTER-of-Content-Marketing---Episode-43-e145vsu --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Michele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees.

Michele Linn is a content marketing guru, having worked in the field since its early days. She is the Co-founder and Chief Strategy Officer of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio's Top Women in Media in 2015. Michele cut her teeth as the Head of Editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She's no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months. In this episode: Data is the single greatest tool that any company has at its disposal. It can inform strategists, help you understand your audience and improve your product. However, there are even more uses that fewer companies consider. Research can be utilized as a powerful tool for content marketing and brand authority. From driving traffic to media mentions, there are few things that specialized market research can't do for your department.  This was the origin behind Mantis Research — helping marketers publish their research. Michele Linn founded it with experience as a content marketer herself. She saw the need for research, using it as a way to both build authority in your field and to grow awareness. She now works hands-on with marketing teams to get accurate and helpful research. Want to find out more? In this episode of the Spill the Ink! podcast, Michelle Calcote King interviews Michele Linn, the Co-founder and Chief Strategy Officer for Mantis Research, to find out more about how research can transform marketing and more. The two go through research and the common mistakes to avoid early on. They then dive deeper into the process, talking through strategy, finding the right people to survey and promoting your research.

Welcome back to another episode with Michele Linn. In the first episode, we talked about Michele's journey to become an expert in original research and how original research can give us credibility. In today's episode, we'll dive deeper into doing marketing through original research, discussing the specifics of what original research is and how to do it.   What is original research?   Original research is any type of data that is presented in a way that provides meaningful, new, and unique insights, helping a company build credibility and authority for its brand.    Michele said, “We specifically look at original research as something that you publish out as part of your marketing efforts. It's different [from] market research which a lot of people use because that's typically used to make internal marketing [decisions].” In other words, it is publicly published content to establish our credibility and authority.   Why do people do original research?   When Michele is starting a new original research project with a client, she always asks them, “What does success look like to you guys?” They often respond with, “We want to build our subscriber base,” or “We want to become thought leaders,” or “We want to build our email list.”   “These things are very, very tied together,” Michele said, “but we always try to focus on what's that one core thing you want to do.” When we are deciding to do original research, we need to have a core objective like this that we can design everything to work towards that focus.   Four Stages of Original Research: IDEA   There are four stages of original research: impact, data, exploration, and amplification.   Impact   The impact stage is all about putting together our strategy, understanding why we're doing this, understanding the topic that we want to focus on, and what's actually going to be new and original. It's about trying to understand and working backward to know how our research is going to help us meet the goals we want to meet.    What Topic to Focus On   How do we know what topic to focus on? Michele said, “Sometimes marketers don't spend enough time trying to figure that out. . . . [For] example, I had a client who came to me in a sales enablement space, and they said, ‘Hey, we want to do research around sales enablement.' [But] if you type in ‘state of sales enablement,' you'll see like 678 companies have these state of sales enablement reports out there.”   “So you need to dig in and you really need to understand what already has been done in the space,” Michele continued. “And then you need to go in a different direction because you need a topic that's meaningful to your audience. It needs to align with your brand; it needs to stay something new.”   We need to find our own space and angle that we can do a research project on that no one else has the answers to. If we're trying to establish thought leadership then we have to have a unique topic. Parroting something that someone else has already done is not thought leadership.   Data   The next stage centers around data. It's putting together our survey, programming it, doing the testing, and getting our responses. This stage also includes data cleaning and analysis once the data is compiled.   Drafting Questions   How do we draft the right questions to get really good, insightful data that tells a compelling story? “I always recommend,” Michele said, “that once [people] have their topic identified, the next thing they [should] do is picture their research table of contents if you will. What are those key categories that you want your research to focus on?”   In a study Michele did on thought leadership, those categories were the characteristics of thought leadership if companies were interested in being thought leaders, and the different things that companies were doing with their own thought leadership efforts.   We need to identify the key things we want to learn and draft questions for each of those categories instead of trying to draft one encompassing survey.    Another point to consider with our questions is how we can create questions that provide insights and stories. “Oftentimes,” Michele explained, “especially if people are new to research, they are . . . asking research questions that effectively take an inventory of their industry, like ‘what do you do here?' and ‘what do you do with that?' but you might find that those questions are not all that interesting. Instead, you really need to shift your thinking and say, ‘How can I ask questions that are going to provide insight?'”   Participants   The next step is how we choose our participants, how many we need, and how to get them to respond.   How do we choose participants? “For many people,” Michele said, “the easiest way to field a survey is to use a panel of consumers. These are adults in the US or the UK, or wherever that place may be. You can get these panels; they're relatively easy to access and inexpensive.”   Michele also has clients who are B2B who do surveys of customers to help their B2B audience. “A lot of B2B marketers don't want to go after a consumer audience; they want to survey other B2B people. The easiest way to do that is if you have access to your own list that's engaged, if you have an email list or a community of people who want the insights, who are happy to share the insights, and they also want to learn from those insights. That's the best way to get data, [but] a lot of people don't have that.”   “The best next thing to do is to partner with someone,” Michele explained. “For instance, we did a survey a couple of years in a row where we wanted to learn about the state of original research. . . . We partnered with BuzzSumo . . . because they wanted to understand how marketers were doing research too. We put together all of the survey questions and so forth, and then they sent out the survey to their list, so we had the people to participate. It was a very joint effort, and we both published that research data in a really collaborative way.”   The last way is to use panels of B2B participants. However, Michele said, “B2B panels are tough. They're expensive. There are quality control issues.” We need to make sure that people are who they are supposed to be. For marketers, are they actually a marketer or are they just trying to get that survey incentive from the survey company? “So you really need to put a lot of quality checks in place and know you're going to spend time and money to get the right people if you use a B2B panel.”   How many participants do we need? Michele said that if we're going after a consumer-based audience, she generally recommends a minimum of 1,000 participants. However, if we're going after a B2B audience, the sample size is much smaller. Michele recommends at least 300 unless we are doing comparisons such as B2B and B2C. In those instances, we must make sure we have enough participants in each group. Michele also said there are sample size calculators we can use to determine how big our sample size needs to be.    There are a couple of ways we can get people to participate in our survey. We need to give participants some kind of value or incentive to participate. “Oftentimes offering someone a chance to win something be it a gift card, cool earbuds, or some other thing of the moment can work really well. It gets people to take the survey, and it gets people to actually complete the survey, and that's a huge thing.”   Michele also said, “It's useful to make sure the audience knows why they're actually taking their time.” She continued, “One thing I would not recommend is giving each survey participant an actual gift card or some kind of financial incentive if you're going to use your own list. . . . There's a high probability that you're going to get in spam and fraudulent respondents because people want that incentive.”   What do we do with the data?   Once we've written the questions, found participants, and gotten the responses, what do we do next? The next thing we want to do is clean the data and then analyze it. Michele said, “Make sure that you don't just take what comes in and say, ‘Look we got all of our responses. Let's go.' But once you clean the data and you have a good data set, I always analyze it for what are the themes, what are the insights, what are the stories. Really pull those out because you want to make sure that you have key takeaways.”   “You want to make sure that you really try to understand and articulate because your reader has this report. [They should know] how you're going to make their life better. . . . Make that very, very clear to yourself and make that very clear to your readers. This isn't a bunch of data; this is what we've learned that you can apply to yourself.”   Explore   Stage three focuses on exploration. We should take what we've learned from the data and put together our launch plan. In this stage, we explore our findings to create meaningful insights, then create a plan for how we are going to present those insights to our audience in a meaningful way.    Presentation   A standard way to present the data is in a static PDF, but we can often find more interesting and engaging ways to present it. “I think that marketers can get a lot of value if they think beyond that,” Michele said. “Andy Crestodina does this really well. He has an annual blogging study, and he gets backlinks to that study every single day. So if your goal is backlinks . . . put together a really comprehensive blog post.”   Michele has also been thinking about presentations that allow the audience to interact with the data such as an interactive dashboard that allows the audience to click through the data, filter it, look at it through a specific lens, etc. “Anything that we can do where people can interact with the data is going to be really useful moving forward. Just a marketer giving the story to someone is useful, but I think people want to see the data and how it changes. I think it feels a lot more credible that way.”   Amplification   This last stage is what we do after our research is published to amplify it. How do we continually grow and get great energy and results from this project we've invested in? How do we promote it and get continual backlinks? Do we use our email list, social media, etc.?   How long should this process take?   The whole process can take more than two months. “We have a process that we use with our clients that takes you from strategy until you put surveys out on the field, but it takes three weeks. It can certainly be condensed, but we always know clients have other priorities to work on. So, we'd say on average, you know, allocate two to four weeks to create your strategy, your questions [and] program, [and have] it tested.”    “[Then] your survey needs to be out in the field, so if you're using a panel that can take days to weeks to happen. If you're using your own list, I always allot four weeks as an average bucket of time. So then, you're at two months.”   “And then the last step is putting together those findings. . . . Some people have really fast processes where they can write findings, get it through design, and so forth, and other clients, it takes longer. I think marketers probably have the best idea of what that last stage looks like. It's just going to depend on how quickly your organization works. Long story [short], I would say two-plus months to get it done, but there [are] ways to condense that.”   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   We can use original research to build our following or become thought leaders. The four stages of original research are impact, data, exploration, and amplification. The topic of our research should be something that no one has done before. When drafting questions, we can picture what we want our table of contents to look like and create questions around those key categories. Our questions should provoke interesting insights and stories. To find participants, we can use our own email list, panels of participants, or we can partner with someone and use their email list. For a consumer-based audience, we should have at least 1,000 participants. For a B2B audience, we should have at least 300. Once we have the data we must clean it before we analyze it. Then we can look for key insights and stories. We should try to find an interactive way to present our data to our audience.    Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at  https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/. You can also check out episode 1 of this interview.   Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you done original research? If so, what process did you use and how did it help you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/131-how-to-do-original-research/ 

  Original research is one way to make our content marketing more effective and efficient. In 2018, about half of marketers were using research, and only 3% said their research did not meet expectations (Source: Mantisresearch.com). In today's episode, we'll discuss Michele Linn's journey to becoming an expert in original research and some of the ways original research can help our businesses.   Michelle Linn is the co-founder and head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research. Before starting Mantis, Michelle was head of the editorial at Content Marketing Institute, where she led the company's strategic editorial direction. Michele has written hundreds of articles. She is regularly cited as a content marketing influencer.   Original Research and Making an Impact   Michele's passion is original research. She said, “I have been in the content marketing space for many years, and I'm always looking for those things that can really make an impact, that can make an impact right here in 2021, and I'm super excited about original research simply because I think no matter what industry you're in, you can still do something really meaningful, that makes an impact, even though there is a lot of noise out there.”   Michele's Journey to Original Research   Michele's journey with content marketing has been long. “I started out in the product marketing space for about 10 years,” she explained. “I left to freelance back in 2008. . . . I used content marketing, even though it wasn't called that at the time, to build my own business, and . . . that worked to be helpful.”   Michele joined forces with Joe Pulizzi at CMI (Content Marketing Institute). He asked Michele to help him launch the brand he was building. Michele was doing content and teaching others how to do content marketing.   When I asked Michele what the greatest home run of her career has been, she said it was working at CMI. “CMI was my favorite job,” Michele said. She loved being part of the team that was building something meaningful. She also loved hearing people's feedback and being able to help them.    “There was a lot,” Michele said. “It was just a really special time in my life and a lot of gratification from the people who were just so grateful that CMI did what it did. I loved everything about that tremendously successful organization.”   Eventually, Michele left CMI. She said, “When I left CMI many years later in 2017, I knew I wanted to help content marketers, but I also knew I wanted to help them in a very specific way. So I thought about what is the best way to break through the noise and what is the best way to be mean right here, right now.”   “I really thought about a lot about original research because [they were] the projects that I enjoyed working on most when I was with CMI, and [it] was also those projects [where] we could make the most impact and had the best results [with]. . . . Clare McDermott and [I] launched Mantis Research so that we could do original research as well as educate marketers on how to do it better, so they could all get the benefits from this tactic.”   Michele's Biggest Monetization Secret: Original Research   When I asked Michele what her biggest monetization strategy is, she immediately responded with original research. “When you do it well—and the caveat is [you must be] doing it well—I think that you are going to have a lot of meaningful data and insights that people want. . . . You can use it as a lead generator to get people into your sales funnel.”   “I've worked with clients who have published research,” Michele continued, “and because they're that industry leader, we've actually [been able to] trace their research to clients [who] come to them. So I think it just works really, really well. It's a great monetization opportunity.”   Social Media Examiner is an example of an organization that does it well. Their page uses original research as their leader, and they produce great content with it.   Providing Data and Saying Something New   Michele recently did a study with Survey Monkey and Orbit Media on thought leadership, specifically how marketers are using thought leadership and how marketers are defining thought leadership. They found that the essential things people are looking for in thought leadership are creating something that's easy to understand, creating something that challenges the way people think, publishing data to validate their position, and saying something new.    Publishing data and saying something new are two things that build credibility and authority. Original research does exactly those two things. With original research we are conducting surveys and studies that haven't been done before, then publishing that data and putting that new information out there. Original research is a powerful tool for us to use in becoming thought leaders in our industry.   The Most Linked to Content   “Authoritative research and reference content are the two types of content that consistently get links and shares.” - Steve Rayson, BuzzSumo director, and cofounder   Original research is the kind of content that gets linked to most often. Michele said, “I'll go to a brand, I'll look them up on Buzzsumo, [and] I'll search the top link to the content. So often that content is original research. It just works incredibly well because if you are the source of something new, people just naturally want to link to it.”   Original Research Helping Startups   One of Michele's clients, Andrea Fryear (who I interviewed not too long ago), does an annual original research project called Our State of Agile Marketing. On the topic, Andrea said, “Our State of Agile Marketing has been a virtual goldmine for subscribers, backlinks, and real money in the bank of our clients. In our CRM, I'll see someone who has downloaded the report, and within a couple of days—sometimes even a couple of hours—I'll see that same someone requesting a call to talk about becoming a client. There's a clear correlation between reading the report and being ready to make a purchase.”    This research was one of the first content pieces that they put together. Michele said she watched as “the really small, scrappy startup business [used] research to directly get clients to them. I've had other brands . . . use research for those same purposes. . . . You don't have to be this big brand with a big budget to do research. These little . . . startups can use research to have a really great impact.”   Helping Kids Find Their Paths   Michele is also very passionate about helping kids try to find their own path. “I have two kids at home,” she explained. “I am really passionate about helping kids try to find their own path and be accountable in this world. I think that there's a lot of opportunities for kids to be this vibrant part of society, and I'm trying to help kids help themselves.”    Kids can do great things. I had a boss who felt that our most important role as parents was to help our kids find their passion and then invest in helping them achieve that passion. By doing that, we help them find their place in society. We can help kids change the world through the things they're good at and passionate about. As parents, that's how we can make a contribution. Plus, as we get involved in supporting them, it helps us build stronger and more connected relationships.   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   Original research is a great way to step up our content marketing game. We can make an impact with original research. Original research allows us to provide data and say something new, two things people look for incredible thought leaders. Original research is often the most linked-to content. Original research is a great way for startups to get the attention of clients. Helping kids find their path will help them make an impact in the future and help us have a stronger relationship with them.   Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/.    Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you tried original research? If so, how did it go? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/130-how-original-research-can-help-us-gain-credibility/ 

How do you know the right questions to ask to get the best survey responses?What's an ideal sample size for collecting survey data?How do you ensure the data you're collecting from surveys is credible?Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.We must proceed with care and thoroughness and we have someone who can help!Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.CONNECT WITH MICHELE / MANTIS RESEARCH:https://mantisresearch.com/https://twitter.com/michelelinnhttps://www.linkedin.com/in/michelelinn/REFERENCED ON THIS EPISODE:https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdfhttps://typesetcontent.com/blog/state-of-writing-research/https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-datahttps://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/

Original research is one of the best ways to attract backlinks and traffic, so it should be a part of every content marketer’s tool kit…   …but there’s a catch.   Conducting original research is difficult to execute, from discovering where the gap in information exists to composing and delivering survey questions, there are a … How Content Teams Can Conduct Original Research with Michele Linn Read More » The post How Content Teams Can Conduct Original Research with Michele Linn appeared first on Ignite My Site.

Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.Support the show (http://www.B2BWritingInstitute.com)

The origin story of the B2B Writing Institute. We look at three guiding principals of the institute:ACCESSIBILITYMULTI-TRACK WRITING CAREERSEDUCATION...And we hear how these principals will play out in the first year of B2BWI. We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research. b2bwritinginstitute.com/Support the show (http://www.B2BWritingInstitute.com)

Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.   On My Desk Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respondents in 2018: 10 tested ideas for marketers Kath recommended Moshi Twilight Sleep Stories And Nic recommended Oscar Trimboli’s book, Deep Listening.   Links you might need You can find Kath Blackham here and Versa Agency here Here’s an article on the future of voice recognition technology And here’s another on how it’s changing consumer behaviour.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Can a well-researched piece of content from a single URL help bring in millions of views in just one year? The answer is, “Yes.” CoSchedule knows exactly how that feels. Researched content helps you drive 10X results that convert into profitable customer action.  Today, we’re talking to Michele Linn, who knows everything about research-driven content marketing. She is the co-founder and chief strategy officer at Mantis Research. Michele has amazing advice to offer on how to succeed at content marketing.  Some of the highlights of the show include:  Research is crucial for content marketing; people want to find data that supports their thoughts and beliefs; become the authoritative source for some type of topic Examples of research include CoSchedule’s State of Marketing Strategy Report, and research reports from Salesforce and Robert Half Find new ideas for your audience/niche by conducting a survey, or looking for a stat that people believe but is not backed up by data    Audiences that care most about research-based content are those in a new industry to gain justification, and on social media that like to share stats Importance of research-driven content to prove or disprove something Targeting Topics: Is it something that’s interesting to your audience? Does it align with your brand’s story? Is there other research available on this topic? Research can be time consuming, about 4-6 months; but it is worth the effort Research can be a guiding force and the glue that holds your story and editorial strategy together Pitching researched content to justify time spent; what does client care about? Content to produce results; start out small, don’t do too much at once Tools and processes work well to gather research; try surveys and secondary research; determine sample size to be considered representative and valid Metrics to measure for success include media mentions, impressions of research, leads, downloads, email subscribers, and backlinks Research Process: 1) Strategy and planning, 2) Data science, 3) Compile data and turn into story, 4) Incorporate research into blogs, infographs, videos, etc.    Links:  Mantis Research Content Marketing Institute Ultimate Guide: How to Publish Survey-Based Research for Content Marketing CoSchedule State of Marketing Strategy Report Salesforce Robert Half Andy Crestodina DivvyHQ Andrea Fryrear SurveyGizmo Write and send a review to receive a CoSchedule care package

Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy.  Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Why having a content marketing strategy means having more than just content How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer Why creating better content means doing less of it How stepping back leads to stepping forward in content strat Resources Michele Linn on Twitter: @michelelinn Content Marketing Institute Content Marketing World Content Marketing Master Class New Research Reveals Habits of Top Content Marketers Your Editorial Calendar is Not Your Content Marketing Strategy Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Buckle up, ladies and gents. It's time to perform some EXPERIMENTS!  Well, not the beaker-and-test-tube type of experiments -- marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to get the best results.  

It’s out! The Content Marketing Institute and MarketingProfs’ B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice president Michele Linn joins the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market. You can view the show notes here: lushdigital.com/bnr108-michele-linn-cmi-b2b-trends-report-2017/