Podcast appearances and mentions of julia mccoy

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Play Episode Listen Later Aug 1, 2023 20:18

Is AI capable of writing long-form content that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? In this episode, Julia McCoy shares how to 10x your content with AI content creation. 1. Why should you embrace AI content creation? 2. What is AIO and what does it mean to you? 3. Should humans edit AI content? 4. Using local language in your AI content 5. What is the best structure for long-form articles? 6. What content should AI not be used for? 7. Will AI content diminish the value of content as a whole? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/

CreaTech Episode 2 | (Ft. Julia McCoy, Content at Scale)

Jar of Genius

Play Episode Listen Later Jul 28, 2023 39:37

Powered by Design Pickle, hosted by Russ Perry, this exciting, nerdy podcast shines a spotlight on the intersection of creativity and technology. If you leverage, make, or sell creativity or technology, you won't want to miss this monthly deep dive full of unfettered opinions from pros and spicy data-backed trends! Today's guest is none other than the President of Content at Scale herself, Julia McCoy! She is the author of 8 books, and also known as the Content Hacker and the Content Queen by ChatGPT! Content Hacker Feel free to follow Julia McCoy, connect with her on LinkedIn:: linkedin.com/in/juliaemccoy

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AI content writing + a short review of Content at Scale (TBEX Eau Claire Recap Mini-Series)

Blogging with Lesli Peterson

Play Episode Listen Later Jul 27, 2023 25:41

It's the final episode in this mini-series on my favorite take-aways from TBEX, and we're talking about AI! At the conference keynote Julia McCoy, President of Content at Scale, shared her C.R.A.F.T. framework for writing with AI. In this podcast I share the details of that framework and why it's a great one (even if you don't use AI) I also share with you the details of my free trial with Content at Scale (TL;DR it was 50/50 good/bad) I also implore you maintain your integrity if you move forward with this or any AI tool.For the record, here is Leslie Harvey's X that I mention in this podcast: https://twitter.com/TripsWithTykes/status/1682185579038126084 Want to hear the other podcasts in this mini-series?Podcasts - https://www.buzzsprout.com/2214188/13281407Affiliates - https://www.buzzsprout.com/2214188/13286129Know Your Worth - https://www.buzzsprout.com/2214188/13295469 THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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309 : How to Create Better Social Media Content with AI with Julia McCoy

Business Jesus and Sweet Tea: Heather Heuman chats w/ Michael Stelzner, Nicole Walters & more on Social Media Marketing

Play Episode Listen Later Jun 20, 2023 28:01

There has been quite a lot of buzz in the online world around AI recently. Some people are excited about its prospects, while others are apprehensive of where it will take technology. Regardless of where you land, I believe this episode will provide you with new information to help you determine where you stand. In today's episode, I'm joined by Julia McCoy as she shares her journey of getting involved with AI, how we can use the tools to create better content for our clients and how as Christian business owners, we can use the tools as well.

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ChatGTP for SEO - Part 3/3

Play Episode Listen Later May 30, 2023 15:02

Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: 1. How to write better prompts 2. What AI means to the future of SEO For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #chatgpt #contentmarketing #AI

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Embracing the Experience of Google's new EEAT Search Engine with Julia McCoy

Play Episode Listen Later May 26, 2023 45:41

What is Google's new generative AI going to mean for you and your business? There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much). And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane!With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers. And so, they're rewarding content creators who combine their Expertise with actual Experience. This is good news for marketers and great news for content creators worrying about the AI wolf at the door. Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever. Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work. All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world. Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world's fastest-growing AI writing platform for SEO marketers. A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. *Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale's Founder, Justin McGill.Key Takeaways:01:20 What is Google generative AI all about? 08:58 What examples were highlighted at Google's IO keynote?10:20 Can we trust Google? 11:55 How hard will it be to be featured as an expert contributor? 18:30 Will Google's new approach work for the average person?19:30 Will Google care how we create our content (using AI)? 22:00 Google's struggles as an 'old' company23:15 Understanding what Google means by 'Experience'26:20 How will Google's tracking work? 29:00 How to tie your advertisers into your content 31:00 How is Google AI going to appease its publishers? 31:50 How do I publish content to get ahead of Google generative AI?34:10 Why content creators will still be valuable36:00 The value of identifying your unique content style39:50 Does domain authority still matter?41:00 The advent of VR and a future marketer's paradiseConnect with Julia McCoy:Website - Content at Scale - https://contentatscale.ai/LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook:...

Embracing the Experience of Google's new EEAT Search Engine with Julia McCoy

Play Episode Listen Later May 26, 2023 45:41

ChatGTP for SEO- Part 2/3

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Play Episode Listen Later May 23, 2023 17:24

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

43. The Future of AI in Content Creation: Insights from Julia McCoy

The Hustle Less Profit More Podcast

Play Episode Listen Later May 17, 2023 35:15

Unlock AI Content Creation Secrets with Julia McCoy She was once a staunch opponent of AI writing tools, but after discovering the power of Content at Scale, this writer and AI adapter has created a new model that saves writers infinite amounts of time and energy. But as the industry adapts to AI-generated content, what challenges and pitfalls await? Find out in this must-watch interview, where we explore the future of writing and AI. "Eliminate additional courses and tools by following a framework." - Julia McCoy As someone who has been obsessed with finding ways to leverage AI in my operations and marketing, I can't tell you how excited I am about this conversation. In this episode, you will be able to: Discover the potential of AI-driven content creation in propelling business growth. Learn the art of repurposing AI-generated content for maximum exposure and impact. Understand the necessity of investing in a content strategy and website for small business success. Grasp the concept of AI-augmented writing as a means to enhance marketing efficiencies. Develop effective strategies for task delegation, time management, and personal well-being in the modern work environment. If you're feeling frustrated and overwhelmed because, despite using AI for content creation, you're still not seeing the desired increase in content quality and quantity, then you are not alone! My guest is Julia McCoy Julia McCoy is a true innovator in the world of content creation! With her extensive experience as an eight-time author, founder of Content Hacker, and now president of Content at Scale, Julia knows a thing or two about leveraging AI for business growth. She used to be skeptical about AI, but after diving deep into the technology, Julia has become a passionate advocate for its potential in content marketing. With a mission to help small business owners harness the power of AI without losing their authenticity, Julia is the go-to expert for all things AI in content creation. Julia is an 8-time author, the founder of Content Hacker™, and the President of the leading long-form AI content creation tool, Content At Scale. I discovered Julia through a content marketing certification at DigitalMarketer and instantly knew she would find the best long-form AI tool out there–and she did. The resources mentioned in this episode are: Sign up for Content at Scale to streamline your content creation process and save time and money. Use AI as your baseline draft writer and become the optimizer to drive the engine. Use the AIO model to create high-quality content with AI and optimize it with a human touch. Repurpose long-form content by using subheaders as scripts for YouTube videos, audio clips, or TikToks. Subscribe to Content at Scale's Weekly Casual newsletter for expert insights on using AI in a way that grows your business without losing touch with your audience. Follow Julia McCoy for personal experience and advice on using AI in content creation. Stay informed about the latest AI trends and updates to make informed decisions for your business. The key moments in this episode are: 00:00:03 - Overcoming Fear of AI and Unknown,00:01:18 - Transformation from Anti-AI to Pro-AI,00:06:10 - AIO Model for Content Creation,00:10:49 - Repurposing Long-Form Copy,00:14:56 - Weekly Casual Newsletter,00:16:22 - Adding Personal Experience to AI Content,00:18:49 - Frequency and Quality of Emails,00:22:25 - Quantity vs. Quality of Content,00:27:09 - Tips for Small Business Owners Starting Content Marketing,00:30:05 - Importance of Delegation and Time Management,00:31:10 - Finding Balance and Taking on Big Goals,00:32:37 - Tips on Writing Books and Content Creation,00:34:08 - Learning More About Julia and Content at Scale,00:35:05 - Key Takeaways, "Use AI tools to create new content from your own material." - Julia McCoy AIO Model for Content Creation The AIO (AI first, human optimizer) model for content creation is a blend of artificial intelligence and human input to produce engaging and effective content. By using AI-generated drafts as a starting point, businesses can save significant time and resources while still maintaining control over the final product. The human touch in optimization ensures that content aligns with the brand's voice and vision. In the podcast, Julia McCoy discussed her transition from being anti-AI to embracing AI technology in her role as President of Content at Scale. She emphasized how the AIO model has transformed her approach to content development and increased efficiency without compromising quality. McCoy's insights shed light on how the AIO model can help businesses save time and money while still retaining their unique voice. Julia McCoy discussed the benefits of using AI for content creation in the Hustle Less Profit More podcast. She stressed that AI tools provide the baseline draft, and the human's role is vital in ensuring optimal content quality. She advised against relying solely on AI-generated content, emphasizing the importance of the human touch in the editing and optimization process. Her journey from being hesitant about using AI to embracing its potential illustrates how the AIO model can revolutionize the way businesses approach content development, ultimately driving growth. "Use AI tools to create new content from your own material." - Julia McCoy Importance of Delegation and Time Management Delegating tasks is essential for managing workload and maintaining a healthy work-life balance. In the podcast, McCoy highlighted the significance of investing in individuals who can handle tasks more efficiently than the business owner, ultimately enabling the organization to scale and grow faster. She also recommended using time-blocking techniques to prioritize tasks and guard personal time, allowing for optimal productivity and focus on critical activities without feeling overwhelmed. During her conversation with Mickey Anderson, Julia McCoy shared insights on the importance of proper delegation and time management. By investing in individuals who can effectively handle tasks, business owners remove stress and promote the growth of their organizations. She emphasized that proper time management, including time-blocking and prioritizing tasks, can help business owners maintain a healthy work-life balance while still driving their organizations' growth and success. "AI will change the game, it's just a matter of time." - Julia McCoy Repurposing Long-Form Copy Long-form content is known to drive high-quality leads by providing a comprehensive take on a specific topic. Businesses can gain maximum impact by repurposing long-form content for various formats, such as videos, podcasts, or social media posts. This not only increases the content's reach but also allows the business to cater to different audience preferences. During the podcast, McCoy shared her perspective on using AI-generated content as the foundation for repurposing, suggesting that entrepreneurs carefully examine the subheaders provided by the AI tool to identify main points and adapt them into fresh content across multiple channels. This strategy can help businesses harness AI technology and amplify their reach. In her conversation with Mickey Anderson, Julia McCoy touched upon how AI-generated content can be repurposed effectively. She recommended using the main points from subheaders provided by the AI tool to inspire new formats and channels. By embracing her advice and repurposing content created by AI, businesses save resources while expanding their audience, contributing to overall business growth. "Accelerate yourself and your ideas in a way that makes your business profitable, but you don't lose a sense of who you are." - Julia McCoy Quantity versus Quality of Content Striking a balance between quantity and quality is key to a successful content marketing strategy. McCoy cited a study that found businesses posting at least 12 blogs per month experienced a tremendous increase in leads. In the podcast, she shared her approach to balancing quality and quantity by using AI-generated content as a starting point and incorporating human optimization to maintain a consistent brand voice. This approach enables businesses to produce regular, high-quality content that caters to audience preferences, ultimately driving growth and increasing search engine visibility. In her interview with Mickey Anderson, Julia McCoy addressed the challenge of balancing content quantity and quality. By leveraging AI tools to create a baseline draft, businesses can generate the necessary volume of content without sacrificing quality. McCoy underscored the importance of maintaining a unique and authentic voice throughout the content, ensuring that it effectively resonates with the target audience and contributes to the overall success of the business. Tips for Small Business Owners Starting Content Marketing Engaging in content marketing may be overwhelming for small business owners, but it plays a crucial role in driving growth. McCoy's advice for these entrepreneurs includes prioritizing website content development and seeking guidance from an experienced mentor or consultant to develop a profitable content strategy. By focusing on quality website content, businesses can build valuable assets that generate leads and income in the long run. Combining personal experiences and perspectives with AI-generated content helps maintain authenticity and fosters a strong connection with the target audience. During her discussion with Mickey Anderson, Julia McCoy emphasized the importance of authenticity and personal touch in content marketing. She advised small business owners to commit time, effort, and resources to website content development, stating that it generates valuable leads and income. By implementing a tailored content strategy involving AI technology and maintaining transparency about personal experiences, small businesses can successfully drive growth in their respective markets. Join the conversation: https://www.hustlelessprofitmore.com/ https://www.linkedin.com/in/heymickeyanderson/ https://www.facebook.com/hustlelessprofitmore https://www.youtube.com/@heymickeyanderson/ https://www.instagram.com/hustlelessprofitmore/ ____________________________________________________________________________________ With Content at Scale, in just 5 minutes, you can generate high-quality, engaging, research-backed 2,500-word-plus articles. Get started using Content at Scale now with Hustle Less Profit More Podcast Listeners-only offer for 20% more post credits for FREE on any plan you purchase – a deal you won't find outside our special link! >>> https://contentatscale.ai?fpr=heymickey *This post contains affiliate links. If you purchase using our links, we receive a small commission.

Escaping a Cult and Building an Online Empire with Julia McCoy

Growth Now Movement with Justin Schenck

Play Episode Listen Later May 16, 2023 49:12

Julia McCoy, the child of a fundamentalist cult leader, defies her father's oppressive control by building a successful writing business online, risking her life and freedom in the process. In this episode, you will be able to: Learn about Julia McCoy's astounding resilience and determination in overcoming a cult and founding her prosperous business. Realize the value of acquiring relevant skills for enhancing your professional performance. Tap into the potential of AI as a game-changing tool in content creation. Face your fears and embrace risk-taking to unlock new avenues of growth and achievement. Reimagine success by following a path unrestricted by conventional barriers, driven by personal passion. My special guest is Julia McCoy Get to know Julia McCoy, an exceptional entrepreneur who defied the odds by escaping a cult and starting a successful business. Growing up in a deeply oppressive environment, Julia found solace in her love for writing, which ultimately became her ticket to freedom. Today, she's a thriving business owner and an engaging speaker, sharing her story to inspire others to overcome their own challenges. Listen in as Julia discusses her remarkable journey, the importance of hard work, and how she transformed her passion for writing into a successful career. The resources mentioned in this episode are: Visit the website for Julia's AI company, Content at Scale, to learn more about their services and how they can help your business. Follow Julia on social media to stay up to date on her latest projects and insights. Sign up for Julia's email list to receive valuable content writing tips and advice. Don't Fear AI Artificial intelligence (AI) technology continues to advance at an impressive rate, leading many to worry about the potential implications of AI replacing human workers. However, it's essential to recognize that AI can also be used as a tool to bolster productivity and efficiency, rather than serving solely as a replacement for human labor. During her discussion about Content at Scale, Julia emphasizes the need to view AI as a tool to work more efficiently, not as a threat to human jobs. She encourages those with expertise in content creation to embrace AI technology to amplify their skillset and optimize their work processes. By adopting an innovative mindset and integrating AI into their workflow, individuals can harness the power of technology to achieve greater success in their fields. Learning from Negative Experiences Negative experiences can be a powerful catalyst for growth and learning, as they often provide opportunities to gain valuable insights into oneself and one's surroundings. It's essential to approach these situations with an open mind, remain willing to learn, and recognize the potential lessons that can be derived from the experience. Julia recounts the instance of having to hire her own mother at her writing agency, only to find her lacking in skill and experience. This situation, while challenging, ultimately served as a learning experience for Julia, reinforcing the importance of having the necessary skills required for a job, not just impressive degrees and certifications. By learning from negative experiences and adapting to the challenges they present, entrepreneurs can continue to evolve and improve their approach to business and life. Escape and Entrepreneurship Leaving behind a difficult past and embarking on an entrepreneurial journey can be incredibly daunting. However, doing so also offers an opportunity to seize control of one's life and build something truly meaningful. Choosing to face the unknown and take a leap of faith can bring about an adrenaline-fueled sense of freedom and risk, allowing one to cultivate new experiences, develop a strong work ethic, and eventually thrive in a new environment. In this episode, Julia McCoy shares the story of how she escaped a cult, overcame the immense challenges she faced, and eventually went on to create her own successful business. Despite the fears and uncertainties surrounding her decision to leave, Julia's steadfast determination and work ethic helped her carve out a new path for herself, ultimately turning her dreams into reality.

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ChatGTP for SEO- Part 1/3

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Play Episode Listen Later May 16, 2023 15:07

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

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Julia McCoy - Why I Gave Up a Ten-Year Entrepreneurship Track for a C-Suite Executive Role

entrepreneurjourney

Play Episode Listen Later Mar 30, 2023 41:53

Julia McCoy of Contentatscale.ai was my guest on the Entrepreneur Journey Podcast. On the podcast, Julia reveals why she gave up a successful run of entrepreneurship to take on an executive role at contentatscale.ai. She also reveals what she likes more puppies

Alison Ver Halen: Stand-Out Writing for Your Law Firm Marketing

BE THAT LAWYER

Play Episode Listen Later Mar 9, 2023 28:42

In this episode, Steve Fretzin and Alison Ver Halen discuss:Tools for the readability of your content. Benefits of writing as a lawyer. How to use (and how NOT to use) ChatGPT. Getting people to read your blog. Key Takeaways:Legal writing and marketing writing utilize two different parts of your brain. Utilizing ChatGPT (or another AI) to write for your website, articles, or blog can be problematic as it scans other content on the internet and uses that to create its writing. Own your content whenever you can. Social media is good for distributing content but write for your own website first, then for other publications. Incorporate a story into your writing. You are not the hero, your ideal client is the hero. "We all know what's interesting to us and what we want to write about. But does your audience really care about that? It all needs to start with who your ideal client is, what they care about, and what are they searching for." — Alison Ver Halen Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Grammarly: https://www.grammarly.com/Yoast: https://yoast.com/research/real-time-content-analysis/Hemingway Editor: https://hemingwayapp.com/Book: Practical Content Strategy and Marketing by Julia McCoy: https://www.amazon.com/Practical-Content-Strategy-Marketing-Certification-ebook/dp/B077SKLYNT Connect with Alison Ver Halen: Website: https://avwritingservices.com/Email: info@avwritingservices.comLinkedIn: https://www.linkedin.com/in/alison-ver-halen/LinkedIn: https://www.linkedin.com/company/av-writing-services/Facebook: https://www.facebook.com/profile.php?id=100057495307448Instagram: https://www.instagram.com/av_writing_services/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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AI Problems People Aren't Talking About and Why You Should Care

Audacious Mamas - Inspiration and Strategies for Mompreneurs

Play Episode Listen Later Feb 24, 2023 14:55

AI Problems People Aren't Talking About and Why You Should Care Steph has been discussing the use of AI for productivity. Here she focuses on being aware of the potential risks associated with using AI that people aren't talking about but can have a major impact on your brand. Discussing the limitations of Chat GPT and problems we can run into if we're not aware. One big one is the fact that data was pulled before 2021, so any new research with a present-day focus isn't accurate. As a single parent with a bunch of parenting challenges and more time and caregiving needed, Steph wants to leverage her time and be as efficient as possible. She's excited to use AI. Chat GPT is great for generating content quickly, but it's important to be mindful of its limitations. Google has filters to determine if the content was created by bots, which can lead to suppressed rankings in search engine results. Content generated by superior tools such as Content at Scale is more likely to pass these filters and appear higher in rankings. Also, copyright issues related to AI-generated content have not yet been ironed out, making it important to add a human element to generated content. Taking time to massage content and add a unique voice can help to set our content apart from others who don't have time or don't realize how important it is. When using AI to generate content, it is suggested to comment somewhere in the content, such as at the bottom, that it was generated using AI. It is still unclear what the legal implications of using AI-generated content are, but it is recommended that the more one can have a hand in the content, the more it is theirs. One example of AI-generated content tools is the Mid Journey word-to-art tool, which allows one to type in a word and specify the style and look of the image it generates, such as the type of lighting and lenses used. AI tools can be used to create art and content to sell online with minimal copyright infringement concerns. Julia McCoy, the founder of Content Hacker, is an example of someone who has shifted her thoughts around using AI tools to create content. She's now Director of Marketing Content at Scale, an AI company that creates natural and human-like content that passes AI checkers. They also explicitly state that what is generated using their tool belongs to the customer. Content at Scale is a paid tool, with a low-end entry point of $150. TIMESTAMPS 0:00:00 Benefits and Risks of AI Tools for Productivity 0:01:59 Limitations and Risks of Using AI for Content Creation 0:07:40 Legal Considerations for Using AI in Content Creation 0:09:23 AI-Generated Content: How to Leverage AI to Create and Own Your Own Content 0:11:35 AI for Creative Projects: Benefits and Tips 0:13:13 AI Technology in 2023: Tips for Streamlining Your Content Creation Process Are you using AI yet? If so, what for? I'd love to hear your take on AI. Check out the last episode and learn more about ways to overcome some of the bot challenges with ChatGPT. Listen to the first episode in this series on AI tools for greater productivity! Cheers to your success in all you do! Thanks for listening!

Boost Your Productivity and Efficiency Instantly with ChatGPT and Descript

Audacious Mamas - Inspiration and Strategies for Mompreneurs

Play Episode Listen Later Feb 7, 2023 18:50

Boost Your Productivity and Efficiency Instantly with ChatGPT and Descript This episode discusses the downside of using Chat GPT and how it can negatively impact SEO. Provides a solution to improve SEO rankings, as well as a mystery tool which may help with the primary problem of Chat GPT. The conversation then shifts to the struggles of being a single parent and a mom with a sick child and how automation and AI can help to manage a business despite the challenging circumstances. Steph acknowledges the mixed feelings towards AI, emphasizing the importance of finding the right tools to make life easier. Chat GP and Descript are two tools that can help save time when it comes to creating content. Chat GPT is an AI tool with a natural language foundation that generates robotic text. Both tools can help shave time off of content creation, allowing creators to focus more on relaxing and enjoying their work. Steph found Julia McCoy's work through a search and was wowed by her content and offerings. Julia is an experienced writer, founder, and SEO expert. She argues that using a chatbot to generate content won't work because it won't pass Google's filters. Steph then introduces Descript, an audio and video editing and transcript creation tool that can be used to create content. It has filters that can save time, such as one that takes out large gaps in audio and video, which is helpful when you're exhausted, out of coffee, or have cognitive issues. ChatGPT is an artificial intelligence tool to help with creating content from transcripts or audio recordings. It can remove filler words, repetitive words, and words that don't make sense—in her test, she asked is to create a series of tweets, quotes from a transcript. It can save a lot of time for those who don't have the capacity to write. LINKS FOR CONTENT MENTIONED Content Hacker Content at Scale Descript ChatGPT TIMESTAMPS 0:00:00 "Chat GPT: The Downsides and How to Improve Your SEO" 0:02:10 Exploring AI Tools to Streamline Writing Process and Save Time 0:03:38 Exploring the Benefits of Using Descript for Audio and Video Transcription 0:05:15 "Unlock the Power of Natural Language with Chat GPT" 0:10:08 Exploring AI Content Creation Tools with Julia McCoy of Content Hacker 0:13:56 "Finding Time for Self-Care: How Shortcuts Can Help Moms and Women Balance Life and Accomplish Goals" 0:15:39 "Exploring the Benefits of AI-Powered Content Creation with Julia from Content at Scale" 0:17:21 "Using Artificial Intelligence to Optimize Content Creation with Descript and Content at Scale" HIGHLIGHTS She became the VP of Marketing at Content at Scale, an AI tool that's superior in writing true human-like longform text --the best AI Julia has found. She created a concept called AIO, which is artificial Intelligence Optimization for writers, the AIO process. My goal is to save you, mamas and women, time. Like, we have all this motivation. We have the gifts, the skills, the knowledge. We want to do these things. Consider using tools, and leveraging them in a way that will save you time. But don't just rely on the tools. That's why I suggest taking your content in your voice, your interviews, whatever. And this tool can create fantastic blog posts and things like that with SEO baked in. It's saved her a lot of time. I just saw her video, and it's super impressive. Whatever the angle you want to pull from the podcast, YouTube Live, whatever it is that you're using as the foundation for Chat GPT, right? Because it's basing it on natural language, it will turn out way better.

Episode 135 Content Hacking with Julia McCoy

Relationships & Revenue with John Hulen

Play Episode Listen Later Jan 14, 2023 49:01

John talks to Julia McCoy — content strategy coach, founder of Content Hacker, author of seven books, host of the Content Transformation Podcast, wife, and mom. Through Content Hacker, Julia helps online experts transform into industry leaders through lasting content. Today Julia talks about the importance of owning your content, the transformative power of pain and hard work, the impact of AI in the writing industry, and much more. Listen to this episode to learn more: [00:00] - Intro [02:13] - Julia's bio in a nutshell — "Helps online experts transform into industry leaders through lasting content." [04:29] - Julia's backstory [08:41] - Prepare yourself for the hard days in the business world [10:22] - Effectiveness of short-form and long-form content when it comes to marketing [17:00] - Creating a sustainable journey versus a grind [18:40] - Impact of AI in the field of content writing [23:42] - Advice for entrepreneurs who wants to effectively market [27:58] - Of all the books Julia wrote, this is her favorite: Woman Rising: A True Story [33:48] - Things Julia is doing to improve her most significant relationships [35:54] - The role Julia's faith play in her business [39:25] - Julia's top daily habit [45:47] - Books Julia is reading that are helping her grow KEY TAKEAWAYS: OpenAI's model has no source of truth. AI is not only missing facts, but it is missing stories. AI can be useful in assisting you with your writing process, but it cannot replace a human writer. Effective branding and visual storytelling are critical components to consider when building a website. Clearly define your positioning, and ensure that your messaging is clear and you are targeting the appropriate audience — These factors should be addressed before publishing any content. NOTABLE QUOTES: "You get to own your content. You can't own it when it'sit's on any other platform." "There are nuggets of truth to find when we fail. Often when we do things right, we don'tdon't learn anything." "The difference between stumbling blocks and stepping stones is how you use them." "Pain is a necessary part of life. And we don't grow without it. But we have a choice in that growth. We can go through pain, but if we don't put the hard work in working through the pain to get to the other side, we're never gonna learn anything. So if we're willing to do that, pain leads to purpose, which leads to platform." BOOKS MENTIONED: Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill (https://tinyurl.com/ThinkAndGrowRichNHBook) Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller (https://tinyurl.com/BuildingAStoryBrandBook) USEFUL RESOURCES: https://contenthacker.com https://www.instagram.com/juliaemccoy/ https://www.instagram.com/thecontenthacker/ https://tinyurl.com/ContentTransformationPodcast https://www.linkedin.com/in/juliaemccoy/ https://www.facebook.com/juliaevangelinemccoy https://twitter.com/JuliaEMcCoy https://twitter.com/content_hackers https://tinyurl.com/JuliaMcCoyBooksOnAmazon CONNECT WITH JOHN Website - https://thejohnhulen.com Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

Episode 217: Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & Service

The PR Maven Podcast

Play Episode Listen Later Dec 27, 2022 28:13

In an industry where most of your customers are grumpy from having vehicle trouble, how do you create an enjoyable experience? In this podcast episode, Nancy speaks with Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service. Lynn talks about the differences between the automotive repair industry and the other industries she has worked. She also describes the difference between the marketing techniques VIP uses and what makes each of those techniques unique and valuable. 3:20 – Lynn explains how she is neither left nor right-brain dominant, enjoying both the science and creativity that comes with a career in marketing. 5:38 – Lynn talks about the benefits of working with an outside PR agency, such as gaining a new perspective. 10:01 – Lynn describes what the VIP magazine will include, launching spring of 2023. 12:26 – Lynn shares the differences in marketing and PR between the automotive repair industry and other industries she has worked in. 17:29 – Lynn gives tips on how to prioritize your work. 19:07 – Lynn explains different aspects of marketing and what makes each unique. 23:33 – Lynn shares a resource that has been helpful to her. Quote “We try to empower [our customers] and give them back control of something that they see as a very uncontrollable situation. It really helps them feel better about what they're doing when they're a partner in the decision making around what they are going to do for their vehicle. When they are offered options at different price levels and different types of products, then they can weigh in and decide what works best for them.” – Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service Links: Trek Across Maine: https://action.lung.org/site/TR?fr_id=23108&pg=entry Winter tires vs. all-season: What's best for winter in Maine?: https://www.newscentermaine.com/article/features/specials/seasonal-specials/winter-tires-vs-all-season-whats-best-for-winter-in-maine-weather-snow-cars/97-7b23dfbd-7e8f-4db5-b1eb-aaab58724f9f Down East Magazine: https://downeast.com/ Marshall Plan® Process: https://marshallpr.com/the-marshall-plan/ Tire Industry Association (TIA): https://www.tireindustry.org/ Garage Gurus: https://www.garagegurus.tech/ The Studio: https://thestudioportland.com/ “Extreme Ownership” by Jocko Willink and Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057 “Practical Content Strategy & Marketing” by Julia McCoy: https://www.amazon.com/Practical-Content-Strategy-Marketing-Certification-ebook/dp/B077SKLYNT Listen to Tim Winkeler's episode on The PR Maven® Podcast. Listen to Tim on Episode 213: 2022 Golden Microphone Award Celebration Listen to Steve Lyon's episode on The PR Maven® Podcast to learn more about the Maine Office of Tourism. About the guest: After graduating from McGill University in Montreal, Canada, with a Bachelor of Science, Lynn began her marketing career in Los Angeles working as a media planner for a local advertising agency. After a few years, she moved to Hawaii to work with a global agency, Ogilvy and Mather, and later became Vice President of The Advertising Works. She then began her own marketing agency, CG Media Specialists, which she owned and operated for six years. After moving to Maine in 1992, Lynn moved to the client side of the business working with local firms like Hannaford Brothers and WEX (formerly Wright Express), as well as Marketing Director for AutoZone in Memphis. She joined VIP Tires and Service 6 years ago and is currently their Director of Marketing, Advertising & CRM. Lynn lives in Greene, Maine, and enjoys long hikes with her dog, Callie, and snowshoeing in the winter months. She also dabbles in acrylic painting and always enjoys a good mystery novel. Although she's lived in many places, she's made Maine her permanent home and considers herself a Mainer. Looking to connect:           Email: lcampbell@vipauto.com LinkedIn: https://www.linkedin.com/in/lynn-campbell-185aa061/ Website: www.vipauto.com

Writing Skills Every Marketer Needs with Julia McCoy

Play Episode Listen Later Aug 12, 2022 27:35

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content? On today's episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast. They discuss how marketers and business owners can drive leads through the power of written content. According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That's why the right words for the right person will always drive leads and close more sales. Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence. IN THIS EPISODE, YOU'LL LEARN: The power of incredibly good written content The difference between content and copywriting and how to blend the two The writing skills you need to have as a marketer Content volume: How much is too much? Why you need to build a brand first before hiring a content writer How to create a content marketing strategy Ways to hire the right content writer for your brand The effectiveness of written content over audio and video LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Check out all of Julia's books https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW%3Fref=dbs_a_mng_rwt_scns_share (here) https://contenthacker.com/ (Contenthacker.com) https://www.linkedin.com/in/juliaemccoy/ (Julia's LinkedIn) Connect with Julia via https://twitter.com/JuliaEMcCoy (Twitter ) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

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Writing Skills Every Marketer Needs with Julia McCoy

Actionable Marketing Podcast

Play Episode Listen Later Aug 12, 2022 26:48

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content? On today's episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast.They discuss how marketers and business owners can drive leads through the power of written content.According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That's why the right words for the right person will always drive leads and close more sales. Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence.IN THIS EPISODE, YOU'LL LEARN:The power of incredibly good written contentThe difference between content and copywriting and how to blend the twoThe writing skills you need to have as a marketer Content volume: How much is too much?Why you need to build a brand first before hiring a content writerHow to create a content marketing strategyWays to hire the right content writer for your brandThe effectiveness of written content over audio and videoLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Check out all of Julia's books hereContenthacker.comJulia's LinkedInConnect with Julia via Twitter This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

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[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers

Play Episode Listen Later Mar 15, 2022 29:38

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don't know how to use keywords effectively at all. Today, we're talking to Julia McCoy, the CEO of Express Writers. She's not only an amazing writer but also considered a thought leader in her industry. She talks to us about using keywords well when creating content. Some of the highlights of the show include: How Julia got into freelance writing, what made her start Express Writers, and what she does there. An overview of the content strategy at Express Writers. How Julia helps older content maintain a high ranking in the search engines. Why targeting low-competition keywords works. How Julia finds the keywords and what tools she uses. How Julia defines good content for Express Writers. Tips on weaving keywords into great content. Why long-form content is important when it comes to ranking. Where to focus first if you're a content marketer getting started with keywords. Links: Express Writers Julia McCoy Rand Fishkin: How to Create 10x Content SEMRush Mangools Julia's Content Strategy Course CoSchedule Quotes by Julia McCoy: “Just having engaging writing is number one. You have to write to be read. Number two, you have to be super thorough on the topic.” “Once we have that keyword, it's not just about the keyword, it's about creating content where that keyword is the topic." “Consistency is key. Whenever you start, give your audience something to look forward to.”

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WFS 294 - Creating a Fly Fishing Travel Business with Tom Ski

Wet Fly Swing Fly Fishing Podcast

Play Episode Listen Later Feb 23, 2022 58:31

Show Notes: https://wetflyswing.com/294 Presented By: Fly Fishing Film Tour Sponsors: https://wetflyswing.com/sponsors Tom Ski is back to talk about what he has going lately with the magazines - travel business, fly fishing, hosted trips, SEO and social stuff. Find out Tom's role in Tail and Strung Magazine - how he makes their content more relevant and interesting. We learn some SEO and social tips that get more traffic to your website and engage more people. Tom also talks about his setup when he goes hiking or outdoors with leggings and sandals as his preference. This one's a little random and all over the place but I hope you enjoy where it takes us. Travel Business Show Notes with Tom Ski 03:15 - Tom was on the podcast for the first time in March 2020 05:57 - Each day, Tom engages with about 400 people on social media 07:15 - Tail will host about 20 trips in the next 18 months - places like Belize, Bahamas, Puerto Rico, and even Alaska 09:17 - Erlend Vivelid Nilssen was on the podcast at WFS 286 where we talked about fly fishing in Norway 14:11 - Tom has about 400,000 followers that are just fishing and hunting people 12:12 - Tom describes the lodge in Denmark 20:41 - Tom uses a Klymit Maxfield tent 20:53 - KSB 0 Sleeping Bag is the best hiking gear in the market 21:36 - Tom has an Osprey Pack and he recommends this hiking bag 22:38 - My dad created the Max Canyon fly pattern 22:59 - Tom wears sandals when he hikes - Merrell makes awesome hiking sandals 24:35 - Tom used to wear Tavis boots all the time during outdoor trips 24:55 - For stove, he uses a Pocket Rocket 25:15 - He uses a Klymit insulated pad under his sleeping bag 26:18 - For light, Tom uses the Black Diamond headlamp 27:02 - Tom's cameras mean more to him than anything - he's a Nikon camera person 29:00 - Snowbee makes killer jackets - their fly rods are pretty good too - Tom uses the Prestige 1 weight and 8 foot 3 weight 30:28 - What the Chubby fly looks like 30:55 - Tom is wearing Cognito Brand leggings right now, that brown trout design 32:56 - Where Tom is heading this year 34:36 - Tom and I met at the IFTD back in 2019 37:22 - Strung Magazine is an upland, hunting, big game, and freshwater fly fishing magazine 42:14 - GETTR is Donald Trump's app and it's like Twitter 43:27 - Julia McCoy has a great SEO learning program 45:03 - Tom shares some SEO tips 46:49 - Gunning The White Birds of Winter 52:04 - Bob Jacklin is a bucket-list guest Tom Ski and I talked about what he's been working on with the magazine. We found out about Tom's role in Tail and Strung Magazine. We learned some SEO and social tips that get more traffic and engage more people. We talked about his hiking setup and that killer trout leggings he recommends. We gotta try those for sure! Show Notes: https://wetflyswing.com/294

E1 - The Meaning of Growth-Focused Content

The Content Transformation Podcast

Play Episode Listen Later Jan 11, 2022 23:10

It's the start of 2022. What better way to begin the year than by learning how to up-level your content and business game from Julia McCoy? In this episode, your host Julia (six-times bestselling author, serial entrepreneur, and highly-regarded content marketer) shares REAL talk about what growth-focused content truly looks like. Learn the meaning of growth-focused content, what this type of content looks like, and why sustainability should be a keyword for your 2022.  If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker. EPISODE RESOURCES: → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/ → Read the blog: https://contenthacker.com/blog/ & see all podcast episodes: https://contenthacker.com/podcast/   → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa → Get the skills, systems, and strategies you need to exponentially grow online. Learn more about Julia's Content Transformation System and grab the free 1-hr training: https://contenthacker.com/transformation

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#161: How A Former Cult Member Built & Sold A 7-Figure Business With Julia McCoy

The Spencer Lodge Podcast

Play Episode Listen Later Oct 25, 2021 56:59

Imagine escaping a cult that your father runs and then building a 7-figure business? That's exactly what Julia McCoy did. Julia's incredible story was told for the first-time last year in her memoir “Women Rising” where she detailed the abuse and depression she experienced as a child, and how writing became her escape. Julia began writing blogs for money, and when she saved enough money to escape, she took her chance. Julia is now a serial entrepreneur, author, and an advocate of creating exceptional content. In 2021, she successfully exited her 7-figure agency, Express Writers. Today, she leads The Content Hacker, where she equips people with real-life content skills. Julia also ghostwrites, consults, and publishes her own books. Julia joins the show today to discuss what life was like in a cult, her daring escape, her incredible business success, and the rise of content creation since the pandemic. Episode Notes Julia discusses the sale of her first company Express Writers. [2:49] The next focus for Julia after selling her business is reflected on. [9:59] Content creation and writing is discussed. [13:49] Julia discusses her latest book – Skip the Degree, Save the Tuition. [17:22] Growing up in a cult is described. [19:15] The specifics of the cult and Julia's family are touched on. [23:56] Julia reflects on her relationship with religion and faith. [28:55] The relationship Julia had with her father and the healing she underwent is detailed. [36:33] Other cults and religions are discussed. [39:42] Religions and culture's impact on the lives of individuals is explained [46:03] Julia touches on the global work she does with her business Content Hacker. [49:33] Julia explains what she teaches and what people can learn from her at Content Hacker. [52:10]

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080: A Journey from Cult to Content | A Conversation with Julia McCoy

Making Elephants Fly | Conversations with High Octane Leaders, Dreamers, & Creatives

Play Episode Listen Later Oct 14, 2021 67:16

On this episode of Making Elephants Fly, Terry sits down with Julia McCoy. As a content marketing influencer, educator, and author, Julia is committed to helping people break out of the content ruts that stop success. After failing out of college by trying to do things “the right way,” Julia followed her dream to write for a living at 19 years old. In 2011, three months after teaching herself online writing after dropping out of college, Julia founded Express Writers. She's built her company to over $5M in gross revenue completely through ad-free content marketing. Her agency team has more than 90 members that work from home, and together, Express Writers has served more than 5,000 clients, from Johnson & Johnson and Nordstrom to small B2Bs, completing over 35,000 content projects successfully for clients. She's spoken at Content Marketing World, led workshops for MarketingProfs as a guest expert, and was interviewed on Forbes as a content marketing thought leader. Julia is the author of four bestselling books and counting. Her memoir, Woman Rising: A True Story, tells the whole unbelievable life story: how she escaped her father's cult (right after she started her business), and built a life of freedom, happiness & joy. Today, she focuses on The Content Hacker as a way to pass her growth-focused content knowledge on to a new generation of content marketers — the mavericks, the radicals, the outside-the-box thinkers. Join Julia and Terry as they talk about her journey from leaving her own Father's cult, launching a business, releasing best-selling books, and scaling and eventually selling Express Writers. We talk leveraged what she knew to actually find actual freedom and now helps others do the same through creating their own content. Find out more at http://terryweaver.com and join Terry & Julia at the Thing at http://thething.live and use the code PODCAST for a discount.

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The Power of Focus - Julia McCoy

Sister, Grow Your Business

Play Episode Listen Later Sep 23, 2021 18:53

Learn more about Julia McCoy at https://www.youtube.com/juliamccoy https://shop.expresswriters.com https://www.instagram.com/fementrepreneur Grab our one page business blueprint at https://www.briandixon.com/blueprint

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Tell it Like Disney

In Camera Podcast

Play Episode Listen Later Aug 23, 2021 30:58

A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm. An article recently published in Seach Engine Journal and written by Julia McCoy shares fifteen tips for better copywriting on your blog. In this episode, we took it upon ourselves to explore how to implement these tips on your law firm's website. Whether you are writing the content of your own site or your own blog or assessing the work your agency or team is putting together, in this episode, you will hear about what makes your content stand out but, most importantly, keep your audience engaged until they become clients. Resources mentioned in our episode: https://www.searchenginejournal.com/seo-writer-conversion-copy-tips/265005/#close (15 Conversion Copy Tips Every SEO Writer Needs to Know) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

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Skip the Degree, Save the Tuition (Julia McCoy and Jason Barnard)

With Jason Barnard...

Play Episode Listen Later May 11, 2021 32:12

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few. She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up. What you'll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy's Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 11th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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Today's special episode is our second preview event gearing up for our Virtual Skills Summit. Join us as I introduce 10 amazing speakers who will be presenting at this year's Summit. I'll explain why I chose them and why they each bring unique skill sets that I think will have a profound impact on your business! Podcast Outline: [0:46] Introduction to the Virtual Skills Summit Preview - where to find the Summit schedule and when the sessions and Q&A times will take place. Craig explains the Summit format, the importance of attending the live sessions, and how to purchase an All-Access Pass. [5:10] Two reasons why these particular speakers were chosen Speakers Featured at the Summit [6:38] #1 Craig Cannings (Online Course Creation and Management) - how his experience and passion for course creation have contributed to the system he will share in his session. [8:10] #2 Abbi Perets (Email Marketing Sequences) - her story and how she was able to specialize in the skill of email marketing sequences. [9:17] #3 Jay Clouse (Online Community Management) - how his experience makes him the perfect person to share about a terrific area that you can specialize in. [10:13] #4 Shannon Mattern (Website Conversion Design) - her story and how it led to her teaching people to build their own websites. [11:12] #5 Sarah Noked (Online Business Management) - how she got into the online business management industry and developed wisdom she will share with you. [12:15] #6 Bob Sparkins (Online Marketing Funnels) - how he's a terrific teacher with skills and experience speaking at many VA events. [13:03] #7 Cynthia Trevino (Creative Content Creation and Repurposing) - her story and experiences that led her to become an entrepreneur and then teach entrepreneurs how to create amazing content. [14:00] #8 Tasha Booth (Online Product Launches) - her background in the arts and how she started a VA business, specializing in online product launches. [15:11] #9 Rob Balasabas (YouTube Video Marketing) - how he's the best mind when it comes to understanding YouTube and Livestream and will share a blueprint for you to use with clients. [16:17] #10 Julia McCoy (SEO Writing) - how she began freelancing as a writer and how she's a great asset to the FreeU Summit. [17:31] What will happen at the final live session with Craig Cannings [18:02] How to upgrade to an All-Access Pass Resources and tools discussed in this episode: Find the Virtual Skills Summit schedule and your FREE PASS here. Upgrade to an All-Access pass here. Time and Date tool Successful Freelance Mom Pat Flynn Smart Passive Income Freelancing School WordPress Leadpages She Markets book by Cynthia Trevino The Memorable Introduction Class with Cynthia Trevino The Launch Guild Thinkific YouTube Livestream TubeBuddy Express Writers Skip the Degree, Save the Tuition book by Julia McCoy

Skip The Degree! Save The Tuition! with Julia McCoy & Dr. Ai Addyson-Zhang

Dealcasters

Play Episode Listen Later Mar 31, 2021 45:48

https://dealcasters.live (Dealcasters.live) https://amzn.to/3sDBA1x (Skip The Degree, Save The Tuition - the book) If you've ever thought you've spent way too much money on your college degree and you have tons of bills for your education, have we got a deal for you! Julia McCoy and Dr. Addison-Zhang have came out with an amazing new book: https://amzn.to/3sDBA1x ("Skip The Degree, Save The Tuition." )They'll show you how literally anyone today can start at a very high paying lucrative career in the digital market. Their stories of growth and resilience throughout the process is something you do not want to miss! https://rebrand.ly/SkipTheDegree (This Full video episode available for free at: https://rebrand.ly/SkipTheDegree) https://rebrand.ly/SkipDegreeList (All of the products discussed in this podcast can be found here: https://rebrand.ly/SkipDegreeList) https://dealcasters.live/ (All video episodes available for free at: https://dealcasters.live) Follow Dealcasters: https://dealcasters.live/ (Amazon) https://www.instagram.com/dealcasters (Instagram) https://www.twitter.com/dealcasterslive (Twitter) https://rebrand.ly/DealcasterYouTube (YouTube) https://www.linkedin.com/company/dealcasters-live (LinkedIn) https://www.facebook.com/dealcasterslive (Facebook) https://www.twitch.tv/dealcasters (Twitch) https://www.pinterest.com/dealcasters (Pinterest) Full Episode Transcript: Skip The Degree, Save The Tuition With Julia McCoy & Dr. Ai Addyson-Zhang If you've ever thought you've spent way too much money on your college degree, and you have tons of bills for your education. Have we got a deal for you? Julia McCoy and Dr. Addison Zang have come out with an amazing new book. Skip the degree, save the tuition. They've let us know how literally any one today can start at a very high paying lucrative career in the digital market. Industry. And on this episode of Dealcasters, casters, not only do Julia and Dr. I tell you about the journey of creating this book and the 50 entrepreneurs that contributed, but they also talk about their fantastic journey throughout the show. So, we hope you enjoy it. Ladies, first of all, it is women's history month. Yesterday was international women's day. Thank you so much for joining us today. Couldn't be happier than to have two amazing women that are setting great examples. I know for my daughters of what you can do with your life, if you put your mind to it. Thank you so much such a great introduction, Jim and Chris, we love you guys. We love being on your show. First of all, this is the first time we're live on Amazon, right doctor. This just came out. I'm sorry, this just launched February 10th of this year. And it's been a number one new release for about three weeks, which actually has never happened. This is my fourth book. My first one was a coauthor, Dr. I, who is amazing to partner up with and write this book. My story is really crazy just as Jim was hinting out there with a good cliffhanger. I grew up in Pennsylvania and a fundamentalist Colt. And if you guys have ever watched the Handmaid's tale, that is the cult that I grew up in. I grew up in that religious system. So, I stopped in the middle of the night at 21 years old. It was literally me packing up my car and saying, I have to get out of here to survive and create a life that I'm going to enjoy living. So, at 21, I was doing things like watching Netflix for the first time, all the normal things most people do, I was experiencing for the first time. And I had this drive in me that I just kind of picked up and followed and it was my passion and that all stemmed from writing and words, because words were my alternate reality. When I grew up, there was a lot of trauma, as you can imagine, if you're familiar with the Handmaid's tale, there, a lot of trauma inside of her Colt. And my alternate reality was through words and stories. I would create stories, I would read stories, and that was how I lived. So...

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From Cult Escaper to Content Hacker with Julia McCoy

JaffeJuiceTV

Play Episode Listen Later Mar 11, 2021 68:35

Julia McCoy is a serial entrepreneur, content marketing strategist, and a passionate advocate of using content to build a business. Oh, and she also escaped a cult when she was young. So if you’re interesting in finding out how she went from Cult Escaper to Content Hacker, you’re in the right place. Get all the links you’ll need from linktree.com/jaffejuice Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hiring Writers at Scale with Julia McCoy of Express Writers

Content and Conversation: SEO Tips from Siege Media

Play Episode Listen Later Feb 24, 2021 34:47

Show Notes:00:21: Julia McCoy's background, the origin of Express Writers2:37: How to interview new writers5:39: The best process when vetting portfolios8:02: The ideal writing staff split and why industry-specific writers are necessary9:37: What is a typical tempo of your editorial team?10:36: In-house vs. outsourced team structure14:04: How clients split copywriting duties in-house16:02: How much content should I be creating?18:42: Common obstacles when scaling production/li>20:32: Educating clients post-202021:14: How much SEO knowledge is appropriate for writers and editorial staff?23:09: How crucial are SEO tools?24:50: The importance of on-page brand experience26:37: The state of AI in copywriting28:56: Roadblocks when relying on AI31:53: Copywriting trends to look forward to in 2021Show Links:Follow Julia on TwitterVisit Express WritersLearn from the Content Hacker AcademyFollow Caroline on LinkedInSend us an email

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Hiring Writers at Scale with Julia McCoy of Express Writers

Content and Conversation: SEO Tips from Siege Media

Play Episode Listen Later Feb 24, 2021 34:47

The right copywriter may be the deciding factor between standing out and blending in with the crowd. Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting. In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact). Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:21: Julia McCoy’s background, the origin of Express Writers 2:37: How to interview new writers 5:39: The best process when vetting portfolios 8:02: The ideal writing staff split 9:37: What is a typical tempo of your editorial team? 10:36: In-house vs. outsourced team structure 14:04: How clients split copywriting duties in-house 16:02: How much content should I be creating? 18:42: Common obstacles when scaling production 20:32: Educating clients post-2020 21:14: How much SEO knowledge is appropriate? 23:09: How crucial are SEO tools? 24:50: The importance of on-page brand experience 26:37: The state of AI in copywriting 28:56: Roadblocks when relying on AI 31:53: Copywriting trends to look forward to in 2021 Show Links: Follow Julia on Twitter Visit Express Writers Learn from the Content Hacker Academy Follow Caroline on LinkedIn Send us an email

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Hiring Writers at Scale with Julia McCoy of Express Writers

Content and Conversation: SEO Tips from Siege Media

Play Episode Listen Later Feb 24, 2021 34:47

The right copywriter may be the deciding factor between standing out and blending in with the crowd. Forget college essays and MLA format, today's content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting. In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact). Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn't as intimidating as you may think. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:21: Julia McCoy's background, the origin of Express Writers 2:37: How to interview new writers 5:39: The best process when vetting portfolios 8:02: The ideal writing staff split 9:37: What is a typical tempo of your editorial team? 10:36: In-house vs. outsourced team structure 14:04: How clients split copywriting duties in-house 16:02: How much content should I be creating? 18:42: Common obstacles when scaling production 20:32: Educating clients post-2020 21:14: How much SEO knowledge is appropriate? 23:09: How crucial are SEO tools? 24:50: The importance of on-page brand experience 26:37: The state of AI in copywriting 28:56: Roadblocks when relying on AI 31:53: Copywriting trends to look forward to in 2021 Show Links: Follow Julia on Twitter Visit Express Writers Learn from the Content Hacker Academy Follow Caroline on LinkedIn Send us an email

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The Marketing with Content Class with Julia McCoy

The Freelance Podclass

Play Episode Listen Later Feb 19, 2021 31:16

During the COVID-19 pandemic, we've seen digital content consumption increase like never before, leading to significant growth in freelance opportunities. Today I'm joined by Julia McCoy, who will teach you a 4-step process for building a content marketing system in your freelance business. We'll share important content marketing strategies so you can grow your influence, client base, and income streams! Podcast Outline: [0:47] Introduction to Julia McCoy and the topic of content marketing - Julia describes how she started her freelance journey and where she is today. [5:40] How Julia's book Skip the Degree illustrates how passion and opportunities led to an important pivot in her career and freelance journey. [7:02] How the freelance movement is growing exponentially during the COVID-19 pandemic with increased digital content consumption - Julia and Craig discuss how this trend will continue with remote work going mainstream. [12:25] How picking a content channel allows freelancers to leverage their expertise - Julia and Craig discuss the concept of mastery and share some important content marketing strategies (e.g. the website first approach) that build trust in your audience. [18:17] The importance of consistency and how you'll see success with content over time - how content is a long game and builds an enduring freelance business. [19:46] Getting started with a content marketing initiative - Julia recommends a process you can follow to achieve success and create your own self-started career based on your passion (the 4 L's). [23:04] The value of mentorship - how students at Freelance University come for the courses but stay for the mentorship and support. [24:11] Further steps to levelling up once you have the skills, the mentor, and the knowledge - how you can build a legacy and create something that's rewarding as you pick a channel and delegate the rest. [26:44] Final insights for freelancers who want to have a great year in 2021 - how the freelance market and opportunities will help you thrive and how it's important to stay in your “zone of genius.” [28:41] How you can grow your freelance business and seek opportunities that bring other streams of income. [29:52] Where to learn more about Julia McCoy Resources and tools discussed in this episode: Learn more about Julia McCoy on Twitter https://twitter.com/JuliaEMcCoy and Instagram https://www.instagram.com/fementrepreneur/ Julia's websites: Content Hacker https://contenthacker.com/ Express Writers https://expresswriters.com/ The Write Blog https://expresswriters.com/write-blog/ Julia's book on Amazon: Skip the Degree, Save the Tuition https://www.amazon.com/dp/B08S5SC61H Upwork https://www.upwork.com/ Google https://www.google.com Clubhouse https://www.joinclubhouse.com/ YouTube https://www.youtube.com Facebook Groups https://www.facebook.com/groups/ TikTok https://www.tiktok.com/en Instagram https://www.instagram.com/ Instagram Reels https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement IGTV https://about.instagram.com/features/igtv Facebook Ads https://www.facebook.com/business/ads

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Becoming Your Own Hero: Shay Rowbottom's Journey to Self-Empowerment & Success

What Is School For

Play Episode Listen Later Feb 15, 2021 59:22

Shay Rowbottom is in my show to discuss her journey to self-empowerment and success Shay is a LinkedIn superstar She is a sought-after LinkedIn Video coach + Digital Marketing Expert Shay is also a self-made millionaire Yet, Shay did NOT go to college Yet, Shay makes MORE money than all the people in her family who did Shay is also a featured expert in my co-authored book with Julia McCoy, Skip the Degree, Save the Tuition Beyond honored to have Shay on my What-Is-School-For show to Discuss + Debate + Disrupt Education ---- QUESTIONS As a college dropout, where did Shay learn her skills to become so successful in life? How has Shay's upbringing hindered and contributed to her success today? Major milestones in Shay's entrepreneurial journey? Why did Shay prefer to hire self-taught videographers and think they outperform new film degree graduates? Is a college degree still the golden ticket to one's career and life success? ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Friday, at 9am PST | noon EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

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Skip The Degree, Save the Tuition: A Sneak Peek at Our New Book

What Is School For

Play Episode Listen Later Feb 1, 2021 60:40

Skip The Degree, Save the Tuition My interview with Julia McCoy to discuss our new book that is coming out in Feb 2021 Julia is a multi-million dollar business owner + a college dropout Julia's work has been featured in Forbes, SEJ, Entrepreneur, CoSchedule, and numerous other places ---- I am a professor dropout + the founder of Classroom Without Walls My work has been featured in Forbes, Entrepreneur, Adobe, Today Show, and many other places ---- Julia and I have partnered up to bring you a value-packed book, Skip The Degree, Save the Tuition ---- IN THIS BOOK, ➡️ The missing links in education are exposed ➡️ A tested and proven pathway is suggested ➡️ Incredible stories from 30+ entrepreneurs are featured AND SO MUCH MORE ---- IN THIS LIVE INTERVIEW, JULIA AND I DISCUSSED: ➡️ The inspiration behind the book ➡️ Who is the book for ➡️ How can you benefit from reading the book ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Friday, at 9am PST | noon EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

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From A Google Spammer to A Growth Marketing Expert: Practical Tips to Scale Your Business

Classroom Without Walls

Play Episode Listen Later Feb 1, 2021 61:53

From A Google Spammer to A Growth Marketing Expert: Practical Tips to Scale Your Business in 2021 Excited to interview Jeff Deutsch on my show and share his remarkable journey from being a Google spammer to a growth marketing expert Jeff is a seasoned marketer and has produced several pieces of viral content His viral story on HubSpot, "Confessions of a Google Spammer", received almost 300K views His other viral story on Medium, which talks about Growth Marketing, turned into a book Jeff has worked with well-known brands like Canva. He has also scaled several companies to the million-dollar level. ---- Beyond excited to kick off the new year with such a powerful leader in marketing and discuss, Practical Tips to Scale Your Business in 2021 ---- QUESTIONS DISCUSSED ➡️ Key lessons Jeff learned from being a Google Spammer ➡️ His new approach to inbound marketing in 2021 ➡️ Major trends in marketing and business that content creators have to pay attention to ➡️ Degree VS Experience: How to become the best marketer in your industry? Jeff is featured in the book that I am co-writing with Julia McCoy, Skip the Degree, Save the Tuition ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

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5.03 – Julia McCoy – Express Writers and Content Hacker

Rising Tide Startups

Play Episode Listen Later Jan 18, 2021 33:53

Our special guest on Rising Tide Startups is Julia McCoy. Julia McCoy is a serial entrepreneur, content marketing strategist, and a passionate advocate of using content to build a business. She mentors and educates marketers at her brand The Content Hacker™, and leads operations at her agency Express Writers. Learn more at: contenthacker.com and expresswriters.com […] The post 5.03 – Julia McCoy – Express Writers and Content Hacker appeared first on Rising Tide Startups.

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E4P2 - Julia McCoy

Bootstrapped Millionaire

Play Episode Listen Later Jan 14, 2021 21:42

Tim wraps up his conversation with content marketing expert, Julia McCoy. In part two, Julia talks about how consistent you should be when it comes to creating new content and how she defines success for her and her clients.

Is today's education preparing tomorrow's workforce

What Is School For

Play Episode Listen Later Jan 8, 2021 59:55

Is college worth it? Is today's education preparing tomorrow's workforce? In this episode, I had the great honor to interview Julia McCoy, who is a college dropout and self-made millionaire. During our interview, we discussed the following topic: ➡️ The REAL cost of education: Is today's education preparing tomorrow's workforce? ---- Julia started her business when she was only 19 years old and with only $75 in her pocket. Today, Julia is a the owner of a multi-million dollar content agency, a Forbes featured thought leader in content marketing, and a bestselling author. ---- QUESTIONS DISCUSSED ➡️ Julia's journey to build a multi-million-dollar business? ➡️ Pros and cons of college education ➡️ What are missing in today's education ➡️ Important hard and soft skills that can bring career success and life fulfillment ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Friday, at 9am PST | noon EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

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E4P1 - Julia McCoy

Bootstrapped Millionaire

Play Episode Listen Later Jan 7, 2021 19:53

Tim kicks off 2021 with Julia McCoy, a serial entrepreneur, content marketing strategist, and a passionate advocate of using content to build a business. In part one, Julia talks about how she started a company two years after dropping out of college and how content marketing works.

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Content, Writing, and Growth with Julia McCoy

Agency Ahead by Traject

Play Episode Listen Later Dec 28, 2020 25:03

On Episode 67, agency owner and author Julia McCoy diagrams the path to building a successful content agency, the importance of content for businesses, and how agencies can differentiate and provide an incredible service.

MORE THAN DIS with Julia McCoy: Embrace New Challenges

MORE THAN DIS Podcast

Play Episode Listen Later Dec 24, 2020 39:56

Julia isn't one to pull her punches. She and Miguel talk about living in Spain, her love for traveling and her experiences with Kendo/Kickboxing. She also shares about how teaching has changed during the COVID 19 Pandemic and how she approaches tough topics with her students. Visit our website Interested in supporting the show? Subscribe, share with a friend and consider becoming a patron! YouTube Instagram FacebookPatreon Donate

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#117: Julia McCoy – Escaping a Cult, Founder of Express Writers

Wild Business Growth Podcast

Play Episode Listen Later Nov 4, 2020 59:40

Julia McCoy, the Founder of Express Writers and The Content Hacker, joins the show to share her journey from being born into a cult to escaping and building flourishing businesses. Hear how to go from freelancer to entrepreneur, evaluate talent, focus on what’s important for your business, go about creative writing, and how Julia made her escape and turned her life around. Connect with Julia on Twitter, YouTube, Instagram, ContentHacker.com, ExpressWriters.com, and Amazon

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True Crime and Bloody Fiction Live From the Idaho Botanical Garden

Storyfort Presents: Voices of Treefort Music Fest

Play Episode Listen Later Oct 27, 2020 55:27

In the spirit of Halloween (and 2020) this week we partnered with the Old Idaho Pen and the Idaho Botanical Garden to bring you a live recording of some genuinely creepy, haunting, scary stories performed last weekend at the IBG. From just outside the walls of the Old Idaho Penitentiary historians Anthony Parry and Amber Beirle, and fiction writer Julia McCoy bring us true crime, prison narratives, lost souls and a kettle of vultures. Suffice it to say, very few make it out alive. Enjoy! Find out more about the happenings at the Old Idaho Pen at https://history.idaho.gov/location/old-penitentiary/. All things Idaho Botanical Garden can be found here! - https://idahobotanicalgarden.org You can learn more about Treefort Music Fest and purchase your tickets for Treefort '21 at www.treefortmusicfest.com. Woot! Storyfort Presents: Voices of Treefort Music Fest is a part of the EaseDrop Podcast Network Theme music provided by Up is the Down is the Support Storyfort Presents: Voices of Treefort Music Fest by donating to their Tip Jar: https://tips.pinecast.com/jar/storyfort-presents-voices-of-t

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Ep.003 Featuring guest Julia McCoy

Ask Me About Email Marketing

Play Episode Listen Later Aug 5, 2020 47:49

Julia McCoy, CEO of Express Writers & Content Hacker, joins The FWD: Thinking Show to share her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult. She uncovers insights on how to create email campaigns that provide value while simultaneously persuading your audience to purchase.

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10 Ways to Avoid Negative Publicity by Julia McCoy #489

Play Episode Listen Later Jun 17, 2020 55:28

10 Ways to Avoid Negative Publicity Is it possible to eliminate bad press in a world where users are entitled to express their opinions freely online? Definitely not, but here are 10 proven tips will help you keep away from the vulgar and ugly side of online publicity.Author: Julia McCoySource: https://www.searchenginejournal.com/avoid-bad-press/367122/–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment purposes Only.

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10 Ways to Avoid Negative Publicity - By Julia McCoy - #489

Beyond The Story with Sebastian Rusk

Play Episode Listen Later Jun 17, 2020 55:28

Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

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EP:62 Julia McKoy - From A Cult To Content Marketing Rockstar

Play Episode Listen Later Mar 22, 2020 71:59

Julia McCoy was trapped in a family cult until the age of 21. While in the cult she started a content marketing business and did very well despite being stuck in a cult. Until one day she decided to change the narrative and escape with her sister in the middle of the night. That turned out to be one of the best decisions of her life. She went on to meet the love of her life and marry while continuing to grow her business which has become a raving success.In her most recent book, "Woman Rising" - she details a memoir of what it was like to be in a cult, and how she got out.Connect with Julia on LinkedIN: https://www.linkedin.com/in/juliaemccoy/Grab your copy of Woman Rising today! https://amzn.to/2xXOJed See acast.com/privacy for privacy and opt-out information.

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Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month

Making Marketing Work

Play Episode Listen Later Mar 11, 2020 22:08

I’ve been anxiously waiting to introduce our guest today for several weeks. This is Julia McCoy of Express Writers and she is about to tell you how she scaled her agency to over 200 projects per month with a team of 90 writers! We also get into the importance of content strategy (like how … Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month Read More » The post Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month appeared first on Ignite My Site.

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10 Content Marketing Skills You Need to Master by Julia McCoy PART 2 #475

Play Episode Listen Later Mar 4, 2020 32:50

10 Content Marketing Skills You Need to Master If you want to achieve positive results and ROI, you have to master the right content marketing skills. In this episode, we feature 10 essential content marketing skills. The good news is you don't need a special degree or inborn talent to master these skills. All you need is to know what these skills are and to practice until you've mastered them.Author: Julia McCoySource: https://www.searchenginejournal.com/content-marketing-skills/347120/#close–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment purposes Only.

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10 Content Marketing Skills You Need to Master by Julia McCoy Part 2 #475

Play Episode Listen Later Mar 3, 2020 32:50

Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

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10 Content Marketing Skills You Need to Master by Julia McCoy PART 1 #474

Play Episode Listen Later Feb 24, 2020 38:11

10 Content Marketing Skills You Need to MasterIf you want to achieve positive results and ROI, you have to master the right content marketing skills. In this episode, we feature 10 essential content marketing skills. The good news is you don't need a special degree or inborn talent to master these skills. All you need is to know what these skills are and to practice until you've mastered them.Author: Julia McCoy Source: https://www.searchenginejournal.com/content-marketing-skills/347120/#close–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment purposes Only.

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10 Content Marketing Skills You Need to Master by Julia McCoy Part 1 #474

Play Episode Listen Later Feb 24, 2020 38:11

Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

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Woman Rising: Julia McCoy Overcomes Childhood Abuse to Build a Thriving Business (Ep28)

Livestream Deals

Play Episode Listen Later Feb 21, 2020 58:27

Julia McCoy discusses her inspiring memoir, Woman Rising: A True Story.Welcome to Episode 28 (Ep28) of the Livestream Deals podcast, I'm Ross Brand of Livestream Universe. We are joined by Express Writers CEO Julia McCoy, who recently released her memoir, Woman Rising: A True Story, which details her childhood of abuse in her father's cult and her escape to a new life with a thriving multimillion dollar business and healthy, stable family of her own. A portion of sales from Woman Rising will directly fund The Woman Rising Project, which aims to help survivors of abusive home environments.Woman Rising: A True Story written by Julia McCoy, is a #1 New Release on Amazon. The book shares the reality of Julia’s terror-filled life as a young child; her heartaches, struggles, breakthroughs, and the true story of her midnight escape. But the story doesn’t stop here. Part 2 chronicles how she went on to experience healing, life fulfillment, and build four businesses. This is the story of one woman’s survival and her path to a thriving life, despite all the odds. It’s also an entrepreneur’s success manual.▶️ Woman Rising: A True Story (Book): https://amzn.to/3bvRBOZ▶️ Woman Rising Project (Nonprofit Website): https://womanrisingproject.org/Julia McCoy is an author, entrepreneur, mom, and wife. She dropped out of college at nineteen years old to pursue her dreams to write for a living and find healing and life fulfillment. At the age of 21, she escaped her father’s cult to build a life on her own terms. Her content agency, Express Writers, grew from nothing to over $4.3M in revenue in just seven years, and she was named an industry thought leader in content marketing by Forbes in 2018. Today, she’s the author of two bestselling books, founder of The Content Hacker, and lives in Austin, Texas, with her daughter, husband, and fur baby.▶️ Julia McCoy on Twitter: https://twitter.com/JuliaEMcCoy/▶️ Julia McCoy on Instagram: https://www.instagram.com/fementrepreneur/▶️ Julia McCoy on YouTube: https://www.youtube.com/user/expresswriters▶️ Express Writers (Website): https://expresswriters.com/▶️ Content Hacker (Website): https://contenthacker.com/This interview was produced and livestreamed using StreamYard. Start live streaming for FREE with StreamYard: https://streamyard.com/Ross

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Woman Rising: Julia McCoy Overcomes Childhood Abuse to Build a Thriving Business

Sprint to Success with Design Thinking

Play Episode Listen Later Feb 20, 2020 58:27

Julia McCoy discusses her inspiring memoir, Woman Rising: A True Story. Welcome to Episode 28 (Ep28) of the Livestream Deals podcast, I'm Ross Brand of Livestream Universe. We are joined by Express Writers CEO Julia McCoy, who recently released her memoir, Woman Rising: A True Story, which details her childhood of abuse in her father's cult and her escape to a new life with a thriving multimillion dollar business and healthy, stable family of her own. A portion of sales from Woman Rising will directly fund The Woman Rising Project, which aims to help survivors of abusive home environments. Woman Rising: A True Story written by Julia McCoy, is a #1 New Release on Amazon. The book shares the reality of Julia's terror-filled life as a young child; her heartaches, struggles, breakthroughs, and the true story of her midnight escape. But the story doesn't stop here. Part 2 chronicles how she went on to experience healing, life fulfillment, and build four businesses. This is the story of one woman's survival and her path to a thriving life, despite all the odds. It's also an entrepreneur's success manual. ▶️ Woman Rising: A True Story (Book): https://amzn.to/3bvRBOZ (https://amzn.to/3bvRBOZ) ▶️ Woman Rising Project (Nonprofit Website): https://womanrisingproject.org/ (https://womanrisingproject.org/) Julia McCoy is an author, entrepreneur, mom, and wife. She dropped out of college at nineteen years old to pursue her dreams to write for a living and find healing and life fulfillment. At the age of 21, she escaped her father's cult to build a life on her own terms. Her content agency, Express Writers, grew from nothing to over $4.3M in revenue in just seven years, and she was named an industry thought leader in content marketing by Forbes in 2018. Today, she's the author of two bestselling books, founder of The Content Hacker, and lives in Austin, Texas, with her daughter, husband, and fur baby. ▶️ Julia McCoy on Twitter: https://twitter.com/JuliaEMcCoy/ (https://twitter.com/JuliaEMcCoy/) ▶️ Julia McCoy on Instagram: https://www.instagram.com/fementrepreneur/ (https://www.instagram.com/fementrepreneur/) ▶️ Julia McCoy on YouTube: https://www.youtube.com/user/expresswriters (https://www.youtube.com/user/expresswriters) ▶️ Express Writers (Website): https://expresswriters.com/ (https://expresswriters.com/) ▶️ Content Hacker (Website): https://contenthacker.com/ (https://contenthacker.com/) This interview was produced and livestreamed using StreamYard. Start live streaming for FREE with StreamYard: https://livestreamuniverse.com/streamyard (https://livestreamuniverse.com/streamyard) Originally livestreamed to the Livestream Universe Facebook Page (228 views) and subsequently uploaded to YouTube (110 views).

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Developing a Design Thinking Mindset with Julia McCoy

Play Episode Listen Later Feb 12, 2020 49:04

When people think about design thinking, it’s often in reference to the creation of new products and services. However, when you begin to adopt design thinking practices in different areas of your life you begin to develop a design mindset. IDEO identifies 8 mindsets that are fundamental to building the mindset muscle so that you can enhance and develop your ability to think like a designer. Designers transform not just products and services, but organizations, the people and challenges around them and above all the life they live. To examine just how powerful these mindsets can be in creating change it is with great enthusiasm that I introduce you to Julia McCoy. Julia is a serial content marketer, entrepreneur, and author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, Julia has been named an industry thought leader in content marketing by Forbes, is the author of two bestselling books, and creator of The Content Hacker, a resource for growth-focused content marketers. Julia's latest and third book, a genre-defying nonfiction narrative memoir, Woman Rising, launches in February of 2020. Follow her on Twitter @JuliaEMcCoy. In this episode Julia shares: How she escaped a cult and founded a multi million dollar content agency. How she leveraged the design thinking mindsets to overcome her barriers to success. Why she wrote her newest book, “Woman Rising” and what you can expect to learn when you read it. Why she helped her daughter launch a YouTube channel and how she is raising her daughter to thrive in a rapidly changing world. I hope you all enjoy my conversation with Julia McCoy, and as always we’d love if you tag us online and share your thoughts and takeaways. You can connect visit Julia’s website here, or connect with Julia on Twitter @JuliaEMcCoy. You can purchase Woman Rising on Amazon here. You can connect with me, Sabba on Instagram and Twitter @AskMsQ or visit my website askmsq.com.

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Episode #56 - Under Pressure? Don’t Worry, Stop Overthinking

CMI Weekly Wrap

Play Episode Listen Later Feb 5, 2020 35:43

In this week’s episode, Content Marketing Institute’s Robert Rose offers a more productive alternative to worry and shares his fresh take on the role of content marketing in brand activism. Julia McCoy joins Robert to talk about how following her gut instinct – even when it scared her – helped her build a profitable content marketing business that ended up being a true lifeline. Finally, he points out an article that will help you quit worrying and fix the inefficiencies in your content pipeline. And that’s a wrap for the week ending February 7, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: ContentTechSummit.com The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more. At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business. BONUS: Use the code ROSE100 and you’ll save $100 on registration NEWS ITEM of the Week Content Activism Can Help Brands Shape A Positive Future https://www.mediapost.com/publications/article/346454/content-activism-can-help-brands-shape-a-positive.html INTERVIEW of the week Julie McCoy, CEO, Express Writers Julia McCoy is a serial content marketer, entrepreneur, and author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, Julia has been named an industry thought leader in content marketing by Forbes and is the author of two bestselling books, founder of The Content Hacker, and educator. Julia has a passion for sharing what she knows in her books and in her online courses. Her latest book, Woman Rising, is a memoir that chronicles how she escaped from a religious cult and rebuilt her life Listen in to our discussion, then learn more about Julia: Visit womanrisingproject.org Read the Express Writers blog Follow her on Twitter @juliaemccoy OUR CONTENT MARKETING IDEA of the WEEK Fix These Big Inefficiencies in Your Content Pipeline https://contentmarketinginstitute.com/2020/01/inefficiencies-content-pipeline/

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Julia McCoy on Writing, Persistence & Building a Million-Dollar Company - Ep. 159

Search Engine Nerds

Play Episode Listen Later Aug 1, 2019 67:54

Learn how Express Writers CEO Julia McCoy escaped a religious cult and built a successful business.The post Julia McCoy on Writing, Persistence & Building a Million-Dollar Company [PODCAST] appeared first on Search Engine Journal.

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Unveiling the Ultimate Content Marketing Plan with Julia McCoy

Shane Barker's Marketing Madness Podcast

Play Episode Listen Later Jul 12, 2019 58:54

Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content marketing plan can take a lot of planning and strategizing beforehand. You need to decide on your goals, the type of content you’ll create, and you need to come up with an editorial plan. To understand how to do it, you can check out my podcast episode here: https://shanebarker.com/podcasts/julia-mccoy/ I used a similar method of planning my content when my website was getting hardly any traffic. Here’s how I planned my content and used it to my advantage and increased my search rankings drastically: https://shanebarker.com/blog/content-marketing-case-study/ Julia McCoy Short Bio: Julia McCoy is a content marketing ninja and a bestselling author. She is the founder and CEO of Express Writing, and also an educator at Content Strategy Courses. Julia is recognized as one of the top 30 content marketers worldwide and was listed as a thought leader on Forbes. Beside being a serial content marketer, Julia is also a proud mother, a book aficionado, and a coffee addict. https://expresswriters.com/ In this episode, You Will Learn About: The hustle required to kickstart a business The importance of deadlines in content writing How to rank for long-tail keywords Resources Mentioned: BuzzSumo Mangools SEMrush Advanced Marketing Institute’s Emotional Headline Analyzer

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Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast - Episode 52

Marketing Study Lab Helping You Pass Marketing Qualifications

Play Episode Listen Later Mar 26, 2019 41:55

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's Consumer Decision Journey, but more about that later. First, let’s meet Ben M Roberts (you can blame his parents for the use of the M). Ben is the Head of Marketing at Talkative, providing software that allows embedded voice, video, chat and co-browsing on websites – which is a really neat idea so check them out. Ben also hosts The Marketing Buzzword Podcast that breaks down common marketing buzzwords to help its listeners, understand and implement them into their Marketing Strategies. Takeaways - Building a rapport and a personal relationship with your customers can provide a better service. By assisting and helping customers, either face-to-face, via messaging or over the phone can break down the barriers that some platforms have put up and helps stop the ‘keyboard warrior’ - You can personalise your B2B communications. Take an app like Bonjoro (link in the show notes) that can provide everyone, even at an exhibition, with a personalised video message. Remember the small things add up! – Break your data down and make your content highly personalised and highly relevant to each client individually. - Ever heard of snackable content? Well a past guest on this show Julia McCoy discussed this with Ben on his own Podcast – Marketing Buzzwords. And Snackable content can be valuable content that has been sliced and diced from a longer piece of content – take this podcast for example, I could share a quote from the chat with Ben, a quote that is interesting and engaging. Where snackable content doesn't work is when no thought is put into it, as it is such a small piece of content. But isn’t this true of anything. Make it relevant, interesting and engaging…. Always! McKinsey's Consumer Decision Journey McKinsey's Consumer Decision Journey is a break from the traditional marketing or sales funnel. Instead of looking at the different stages of a purchasing decision, which is lineal, step-by-step and in a methodical order, where Marketing touch-points are used to guide and influence consumers to the one and only decision – a purchase. This is no long sufficient to replicate the mountain of information and choices that are available to any one consumer. We now live in a Marketing world where there is always a two-way communication and three parties are now involved in the purchasing decision – the buyer, the seller and the opinions of others (think comparison site) – when was the last time you made a purchase without looking to see how many stars are involved? The in the McKinsey's Consumer Decision Journey it is said that the process is now a circular journey with different four phases: Initial consideration; Active evaluation (researching potential purchases); Closure (when consumers buy brands); Post-purchase, (when consumers experience them). The main difference here is that consumer now make the conscious decision to potentially add more options and more brands into the mix while still looking to make that final decision, post their initial consideration. As Marketers we should now focus our efforts on reaching customers at the moment that will most influence their purchases. Ultimately it is all about being in the right place at the right time, providing the information they need to make the right decisions. More information on this model can be found using the link provided below: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksBen M Roberts https://talkative.uk/LinkedIn: https://www.linkedin.com/in/bmroberts/ Buzzword Podcast: https://marketingbuzzword.com Bonjoro: https://www.bonjoro.com Books:Known - Mark Schaefer: https://amzn.to/2HDXE90 App:Mattermost: https://mattermost.com/ Theory:PEST: https://www.mindtools.com/pages/article/newTMC_09.htm

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Einfach gesund & fit mit Clean Eating mit Julia McCoy

Ein Ding der Möglichkeit

Play Episode Listen Later Mar 13, 2019 66:29

Heute rede ich mit Clean Eating Expertin Julia McCoy -auch bekannt als Julie feels good. Julia lebt den gesunden und fitten Lebensstil des Clean Eating und inspiriert & motiviert damit tausende von Frauen in ganz Deutschland. Sie teilt mit uns ihre Tipps zum Einstieg in die gesunde Ernährung, warum es sich lohnt sich gesund zu ernähren und sie erzählt auch etwas aus dem Nähkästchen, wie sie Clean Eating in der Schwangerschaft und mit Kind umsetzt.

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Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers - Episode 45

Marketing Study Lab Helping You Pass Marketing Qualifications

Play Episode Listen Later Feb 5, 2019 36:32

Do you think that robots will end civilisation as we know it? Quite a heavy question to start off with, so let's just discuss what Chat Bots are for now and make our way up to that one. Julia’s back story is a little different - only seven years ago, Julia started her own company and has never looked back, with nearly one hundred members of staff now on board. Express Writers is a writing agency that cerates content, helping to build a brands presence online. Takeaways - Your light bulb moment. Have you had any? Don’t panic if not, they will come. The important thing is to keep on going. - Content creation and storytelling is massively important within Marketing today, but so many are doing it themselves and that is fine, as long as they know what they are doing. If not, bring in the pros. Take fixing your roof for example, the chances are you wouldn’t tackle that on your limited expertise (unless you’re a roofer) you’d call a professional and content creation is no different. - There are many ways to measure or analyse your content other than your income. Julia describes a few of these as: - Lead generation - Bottom-line sales and growth - Engagement, shares, likes (basically gaining trust through content) Yes this last one is a little bit inside the vanity metrics bracket but as long as they are seen as just part of your analysis, you can gain valuable insight into your strategy by reviewing them – just don’t rely on these solely. - When writing an assignment or essay, get everything down, even if you think its rubbish…. and then walk away. We’ve mentioned this before as a top tip. Walking away, getting some space between you and your work can recharge and reset the brain. If you start to do this as a rinse and repeat cycle it will start to become second nature and really help you in completing a great assignment. Chat Bots So what is a chat bot? You may have heard it called another term: smartbot, talkbot, chatterbot, Bot, IM bot, interactive agent, conversational interface or artificial conversational entity, but lets stick with chat bot for now. A chat bot is a computer program that mimics conversation with people using artificial intelligence (via audio or copy). They can transform the way we interact over the Internet from a series of self-initiated task and conversations. What we are saying is that instead of having a conversation with a human over the Internet, we are chatting to software that has been programmed to respond to particular phrases that the majority of consumer would use. But lets step this up a level. The most recent incarnation of these is what Google calls ‘Google Assistant’ which works in a slightly different way in that a user firstly has to ask Google to arrange something, in this instance a hair appointment. This is what happened: https://www.youtube.com/watch?v=D5VN56jQMWM Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksJulia McCoy: www.expresswriters.comwww.expresswriters.com/write-blog Podcast: The Write Podcast: https://itunes.apple.com/gb/podcast/the-write-podcast/id1082066558?mt=2 Instagram: https://www.instagram.com/fementrepreneur/ @fementrepreneur Twitter: https://twitter.com/juliaemccoy @JuliaEMcCoy Books:Growth Hacker Marketing – Ryan Holiday: https://amzn.to/2P4LvxaBrain Dean’s latest guide on voice search: https://backlinko.com/optimize-for-voice-search App:Slack: https://slack.com/ SEO Tool:SEMrush: https://www.semrush.comGoogle Assistant Example (posted by Jeffrey Grubb 08.05.18, Youtube.com): https://www.youtube.com/watch?v=D5VN56jQMWM

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Expert Session: Julia McCoy

Stukent Expert Session Podcast

Play Episode Listen Later Jan 21, 2019 21:16

Julia McCoy is a serial content marketer, entrepreneur, blogger, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with just $75 at 19 years old. Today, her team has nearly 100 people on staff, and thousands of clients around the world. She’s earned her way to the top 30 worldwide content marketers, and she has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. In this expert session, Julia teaches how to build a profitable content strategy. Links: Original Video Presentation/Slide Deck: https://www.stukent.com/expert-sessions/seo-content-strategy/

Episode 126 - Julia McCoy - CEO of Express Writers

It's a Monkey

Play Episode Listen Later Nov 5, 2018 95:07

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Episode 125 - Julia McCoy - CEO of Express Writers

It's a Monkey

Play Episode Listen Later Oct 18, 2018 68:20

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Content Creation vs Content Promotion: Which is More Important?

Livestream Universe Update (Audio)

Play Episode Listen Later May 7, 2018 2:25

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, May 7th, 2018. Content Creators are often hear that they are putting too much time and effort into creation and not enough into promotion and advertising. On LIvestreamDeals, Express Writers CEO Julia McCoy said her company is achieving great results by following a different path. Julia is the author “Practical Content Strategy & Marketing.” She says when it comes to written and audio content, quality wins. You can catch the entire LivestreamDeals interview with Julia McCoy on the Livestream Universe Facebook page. On Today's viewing schedule: At 12:30pm ET, Coach Jennie talks about why and how entrepreneurs sabotage their success and what to do about it. You can catch Coach Jennie Live Mondays to Fridays on the Coach Jennie YouTube channel. At 3pm ET, Owen Video hosts BeLive Weekly on the BeLive TV Facebook page. At 9pm ET, it's “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a great weekend! The post https://livestreamuniverse.com/content-creation-vs-content-promotion-which-is-more-important/ (Content Creation vs Content Promotion: Which is More Important? (Update Ep62)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

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Content Creation vs Content Promotion: Which is More Important? (Update Ep62)

Play Episode Listen Later May 7, 2018 2:25

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, May 7th, 2018. Content Creators are often hear that they are putting too much time and effort into creation and not enough into promotion and advertising. On LIvestreamDeals, Express Writers CEO Julia McCoy said her company is achieving great results by following a different path. Julia is the author “Practical Content Strategy & Marketing.” She says when it comes to written and audio content, quality wins. You can catch the entire LivestreamDeals interview with Julia McCoy on the Livestream Universe Facebook page. On Today’s viewing schedule: At 12:30pm ET, Coach Jennie talks about why and how entrepreneurs sabotage their success and what to do about it. You can catch Coach Jennie Live Mondays to Fridays on the Coach Jennie YouTube channel. At 3pm ET, Owen Video hosts BeLive Weekly on the BeLive TV Facebook page. At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page. Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great weekend! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

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Content Strategy with Julia McCoy

Play Episode Listen Later May 3, 2018 15:36

Livestream Deals features Julia McCoy, author of https://amzn.to/3asnMTp (Practical Content Strategy & Marketing). Hosted by Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Resources for creators: https://livestreamuniverse.com/resources (https://livestreamuniverse.com/resources). Originally livestreamed to the Livestream Universe Facebook Page (438 views)

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Wirecast 9 is Available: New Facebook Live Features

Livestream Universe Update (Audio)

Play Episode Listen Later May 3, 2018 1:45

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, May 3rd, 2018. The latest version of Telestream's award-winning live video production and encoding software is available. Wirecast 9 has several new features. A few of the standouts are a brand new custom controller from X-keys, a faster and more convenient way to stream to Facebook pages, and Facebook Live comments. The pro version also includes remote control of PTZ Optics cameras. More information on Wirecast 9 at LivestreamUniverse.com/Resources. On today's viewing schedule: At 1pm ET, RJ Redden of Black Belt Bots will discuss Day 2 of the F8 Facebook Developer Conference, focusing on topics related Messenger Bots. View on the Black Belt Bots Facebook page. At 3pm ET, it's Live Positive with Jeff Adams on the BeLive TV Facebook page. At 7pm ET, it's time to Shop the Show! Join us for Livestream Deals. Guests include Tiffany Yarde, who will talk wine and your career, Julia McCoy will discuss Content Strategy, Eddie Garrison shares some Facebook Live tips and RJ Redden has a special offer to help you get started building messenger bots. That's 7pm ET on the Livestream Universe Facebook page. At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/wirecast-9-is-available-new-facebook-live-features/ (Wirecast 9 is Available: New Facebook Live Features (Update Ep60)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

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Content Strategy with Julia McCoy

Livestream Deals

Play Episode Listen Later May 3, 2018 15:36

Livestream Deals features Julia McCoy, author of Practical Content Strategy & Marketing. Hosted by Ross Brand of Livestream Universe.Subscribe to the podcast: https://rossbrandrecordings.com.Resources for creators: https://livestreamuniverse.com/resources.

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Wirecast 9 is Available: New Facebook Live Features (Update Ep60)

Play Episode Listen Later May 3, 2018 1:45

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, May 3rd, 2018. The latest version of Telestream’s award-winning live video production and encoding software is available. Wirecast 9 has several new features. A few of the standouts are a brand new custom controller from X-keys, a faster and more convenient way to stream to Facebook pages, and Facebook Live comments. The pro version also includes remote control of PTZ Optics cameras. More information on Wirecast 9 at LivestreamUniverse.com/Resources. On today’s viewing schedule: At 1pm ET, RJ Redden of Black Belt Bots will discuss Day 2 of the F8 Facebook Developer Conference, focusing on topics related Messenger Bots. View on the Black Belt Bots Facebook page. At 3pm ET, it’s Live Positive with Jeff Adams on the BeLive TV Facebook page. At 7pm ET, it’s time to Shop the Show! Join us for Livestream Deals. Guests include Tiffany Yarde, who will talk wine and your career, Julia McCoy will discuss Content Strategy, Eddie Garrison shares some Facebook Live tips and RJ Redden has a special offer to help you get started building messenger bots. That’s 7pm ET on the Livestream Universe Facebook page. At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live. Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

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Coach Jennie Live Moves to YouTube Live Exclusively

Livestream Universe Update (Audio)

Play Episode Listen Later May 1, 2018 1:59

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, May 1st, 2018. A couple of livestream shows are on the move… Coach Jennie LIVE is heading over to YouTube exclusively. In case you don't know her yet, Coach Jennie is the coach solopreneurs turn to when they can't seem to get out of their own way. She's the author of “Hilda: Tackle Your Inner Naysayer, Get Out of Your Own Way, and Unleash Your Badassery.” Her show streams live weekdays at 12:30pm ET on her YouTube channel: youtube.com/coachjennie Eddie Garrison is moving EG Live to Tuesdays and Fridays. it was previously Mondays and Fridays. Eddie shares tips on live streaming and social media. Today he's talking about The Power of Social Media and how a brand doesn't have to sell anything to have success on social. That's 3pm ET on his personal Facebook profile. And don't miss Eddie Thursday night on #LivestreamDeals at 7pm ET. Authors Tiffany Yarde of MotoVino and Julia McCoy of Express Writers will be on the show. So will Messenger Bot Builder RJ Redden of Black Belt Bots. That's Thursday, 7pm ET on the Livestream Universe Facebook page. Getting back to today's viewing schedule… At 4pm ET, it's Magnet Marketers with Jessika Phillips and Mike Gingerich on the Magnet Marketers Facebook page. They'll be sharing the best free Google tools for marketers. And at 8pm ET, Luxury Travel Blogger Mia Voss is our guest on Best of BeLive with Ross and Rachel on the BeLive TV Facebook page. Rachel Moore and Mia will be joining the broadcast live from Collison Conference in New Orleans. Should be a fun one. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/coach-jennie-live-moves-to-youtube-live-exclusively/ (Coach Jennie Live Moves to YouTube Live Exclusively (Update Ep58)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

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Coach Jennie Live Moves to YouTube Live Exclusively (Update Ep58)

Play Episode Listen Later May 1, 2018 1:59

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, May 1st, 2018. A couple of livestream shows are on the move… Coach Jennie LIVE is heading over to YouTube exclusively. In case you don’t know her yet, Coach Jennie is the coach solopreneurs turn to when they can't seem to get out of their own way. She’s the author of “Hilda: Tackle Your Inner Naysayer, Get Out of Your Own Way, and Unleash Your Badassery.” Her show streams live weekdays at 12:30pm ET on her YouTube channel: youtube.com/coachjennie Eddie Garrison is moving EG Live to Tuesdays and Fridays. it was previously Mondays and Fridays. Eddie shares tips on live streaming and social media. Today he’s talking about The Power of Social Media and how a brand doesn’t have to sell anything to have success on social. That’s 3pm ET on his personal Facebook profile. And don’t miss Eddie Thursday night on #LivestreamDeals at 7pm ET. Authors Tiffany Yarde of MotoVino and Julia McCoy of Express Writers will be on the show. So will Messenger Bot Builder RJ Redden of Black Belt Bots. That’s Thursday, 7pm ET on the Livestream Universe Facebook page. Getting back to today’s viewing schedule… At 4pm ET, it’s Magnet Marketers with Jessika Phillips and Mike Gingerich on the Magnet Marketers Facebook page. They’ll be sharing the best free Google tools for marketers. And at 8pm ET, Luxury Travel Blogger Mia Voss is our guest on Best of BeLive with Ross and Rachel on the BeLive TV Facebook page. Rachel Moore and Mia will be joining the broadcast live from Collison Conference in New Orleans. Should be a fun one. Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

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Update Old Content for New Sales

Play Episode Listen Later Apr 26, 2018 1:42

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, April 26th, 2018. As livestreamers, we often think the content process is over once the blog post is written and any repurposing is complete. Yet a few simple updates can often breathe new life into past material. On yesterday's Classroom Without Walls, Express Writers' CEO Julia McCoy discussed the value of content maintenance. How do you know when old posts need updating? You can watch Julia's entire interview with Ai Addyson-Zhang on Ai's Facebook page. On today's viewing schedule: At 3pm ET, it's Live Positive with Jeff Adams on the BeLive TV Facebook page. His guest is Kerry Decker of Sideways Relationships, helping people improve their marriages. At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/update-old-content-for-new-sales/ (Update Old Content for New Sales (Update Ep55)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

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Julia McCoy, Founder of Express Writers

What's The Word?

Play Episode Listen Later Nov 22, 2017 32:00

Julia McCoy started Express Writers on the principle of finding talented writers who were second to none and shared her heartfelt passion in great writing. Today, Express Writers has over 50 team members and thousands of worldwide clients. Julia hosts The Write Podcast and #ContentWritingChat, a twitter chat which discusses about content marketing. Julia is the bestselling author of So You Think You Can Write? The Definitive Guide to Successful Online Writing. She has made appearances on Twitter chats including #twittersmarter and #cmworld She also created the Practical Content Strategy Certification Course. Website: https://expresswriters.com/ Twitter: @expwriters

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10 Ways to Beat The Panda and Penguin In Your Content Strategy by Julia McCoy #334

Play Episode Listen Later Aug 20, 2016 32:39

Are Panda and Penguin bringing you down? Chris and Chuck review "10 Ways to Beat The Panda and Penguin In Your Content Strategy", an article by VIP Contributor Julia McCoy over at Search Engine Journal.Source: https://www.searchenginejournal.com/10-ways-beat-panda-penguin-content-strategy/122164/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/3bGoU3L

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10 Valuable Content Marketing Lessons From Print by Julia McCoy #325

Play Episode Listen Later Jun 20, 2016 35:39

What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Your BestSEOPodcast hosts are going to talk about that on this episode featuring an article written by Julia McCoy.Source: https://www.searchenginejournal.com/10-valuable-lessons-from-print-that-you-can-apply-to-content-marketing-today/165110/Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

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A 15-Point Checklist to Make Sure You’re Publishing Worthwhile Content by Julia McCoy #320

Play Episode Listen Later May 28, 2016 31:36

Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia's list of 15 top copy guidelines!Source: https://www.searchenginejournal.com/15-point-checklist-make-sure-youre-publishing-worthwhile-content/160465/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

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15-Point Checklist for Publishing Web Content - Best SEO Podcast 320