POPULARITY
13 episodes with Data driven marketing
12 episodes with Data driven marketing
14 episodes with Data driven marketing
12 episodes with Data driven marketing
6 episodes with Data driven marketing
8 episodes with Data driven marketing
3 episodes with Data driven marketing
3 episodes with Data driven marketing
4 episodes with Data driven marketing
The macroeconomic challenges Canada faces on the global stage also reflect the struggles faced by B2B marketing leaders. The dynamic shifts in the macro-environment mirrors the micro-environment. To stay ahead and scale strategically, Canadian B2B marketers must address internal fragmentation, take calculated risks, build cross-functional alliances, and close the gap between strategy and execution. So, what specific lessons can marketing teams learn from Canada's macroeconomic pressures, and how can we apply these to maximize our business performance and outcomes? In this solo episode, Christian Klepp (Host of the B2B Marketers on a Mission Podcast) shares his core insights from the Middle Power, Major Stakes - Canada in a New Global Order Conference in Toronto. He explained his key takeaways and translates highly complex structural and geopolitical shifts into actionable strategies for B2Bmarketers. Christian also elaborated on the importance of fixing fragmentation within organizations, leveraging ecosystem alliances, and building strong alignment with interdepartmental stakeholders. He also unpacks the “Middle Power Playbook” to see how these massive economic insights can be leveraged to transform B2B marketing from a mere cost center to a true engine of predictable growth. By reducing risk with data, acting as a strategic collaborator, and amplifying an organisation's unique advantages, Canadian B2B marketers can set their brands up for success in any economic climate.This episode was sponsored by the EconomicClub of Canada.
Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2062: Shayla Price explains how businesses can turn marketing analytics into real revenue growth by focusing on meaningful data, smarter experimentation, and stronger alignment between marketing and sales. With practical strategies to avoid vanity metrics, improve decision-making, and optimize campaigns for profitability, this insight-packed piece helps leaders make confident moves that boost ROI and long-term performance. Read along with the original article(s) here: https://neilpatel.com/blog/increase-roi-with-analytics/ Quotes to ponder: “Vanity metrics do nothing for your actual website objectives, but make your marketing efforts look good. This is problematic, because oftentimes they siphon effort and focus away from the things that could really move the needle for you.” “Experimentation offers opportunities for your business to accelerate its growth.” “Your ROI depends on how you create and implement your business strategy.” Episode references: Conversion Sciences: https://conversionsciences.com/ Filament: https://filamentgroup.com/ Blast Analytics & Marketing: https://blastanalytics.com/ Telestream: https://www.telestream.net/ State of Marketing Measurement Report: https://www.salesforce.com/resources/research-reports/state-of-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth. Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feelings to find the perfect price for every product. He also reveals strategies for managing marketplace complexity, reducing overstock, and using financial goals to steer automated decision-making. Topics discussed in this episode: How rule-based pricing creates unmanaged business complexity. Why matching competitor prices leads to a market race to bottom. What predictive pricing does using unlimited cloud compute. Why tracking transaction-level costs is vital for profit. How AI identifies different price elasticities across channels. What role weather and attribute data play in predictions. Why high-quality data is the gatekeeper for AI success. How A/B testing proves profit uplifts of over 100 percent. What strategic trade-offs exist between growth and margin. Why AI pricing is now a requirement for market survival. Links & ResourcesWebsite: https://7learnings.com/LinkedIn: : https://www.linkedin.com/in/felix-hoffmann-7learnings/ LinkedIn: https://www.linkedin.com/company/7learnings/Get access to more free resources by visiting the show notes at https://tinyurl.com/us6eab7kI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
This podcast episode features host Tom Greer in conversation with Tracy Ginsburg and Ronna Johnson, founder/CEO of edVantage Strategic Group, about the changing enrollment and funding landscape for Texas public school districts—and why “marketing” is becoming a necessary strategic function rather than an optional communications expense. The guests emphasize that districts are operating in a more competitive environment (charters, private, homeschool, virtual options, inter-district transfers) alongside demographic headwinds such as declining birth rates and persistent financial pressure. As a result, districts must treat enrollment and reputation as measurable, board-aligned priorities.
IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "Data-Driven Marketing Strategy." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing how collecting data just to justify past decisions creates what she calls "sophisticated nonsense." Learn how to craft actionable personas, spot AI red flags, and use data-driven marketing to lower the cost of being wrong, all while taking creative risks that drive measurable business growth.
Mason Interactive CEO and Managing Partner Brook Shepard shares how the legendary artist Michelangelo has more in common with your data strategy than you think. It took two entire years to paint the Sistine Chapel, because of a consistent and meticulous approach incorporating deep self-reflection along the way. The discipline of of pausing, reflecting and recalibrating is what is missing in most marketing cultures today. He applied painfully honest self-reflection in examining some of his own earlier-in-career jobs that didn't go so well , asking a very pointed question: "Maybe I'm the problem. I was the common denominator in the jobs not working out." And that kind of honesty is the foundation of every good data conversation with clients. Success is knowing the core skills that will make or break your performance in an increasingly AI world. "The critical emerging marketing skill facing AI and automation is the ability to think in a well-rounded, critcal way about the problems you're facing. The ability to parse data is not a superpower."
In this episode of Predictable B2B Growth, Javier sits down with Nick Turner, CEO of Dreamdata, to break down what it really takes to build predictable growth in today's B2B landscape.Nick shares lessons from leading Dreamdata through a $55M Series B raise, including why focus—not expansion—is the key to scaling, and the metrics that actually matter to investors: growth rate, gross retention, and burn efficiency.They also dive into the reality behind AI hype, why most companies misunderstand its role in go-to-market, and how businesses should think about delivering real customer value instead of chasing buzzwords.The conversation explores the growing importance of brand, the long B2B buying cycle, and why over-reliance on short-term demand generation can quietly kill pipeline. Nick also challenges how sales and marketing teams use automation, emphasizing that while marketers can scale communication, sales still depends on genuine human interaction.At its core, this episode is about cutting through noise—focusing on the right customers, solving real problems, and building a growth engine that's actually sustainable.Key Topics and TakeawaysFundraising strategies for Series BThe role of AI in SaaS growthImportance of customer feedback and focusPredictability in growth metrics is crucial for Series B success.AI is a tool to deliver value, not a buzzword to chase.Focus on a specific market segment to dominate before expanding.Listening to customers is the most reliable way to build products.Chapters00:00 Introduction to Nick Turner and Dream Data01:51 Fundraising Journey and Predictability Metrics04:47 The Role of AI in Business07:55 Listening to Customers and Market Feedback11:20 Navigating Investor Conversations13:11 Defining Predictable Growth16:27 Focus and Market Positioning20:37 Metrics for Success and Burn Multiple22:44 The 30-Day Blackout Challenge23:45 The Sales Cycle and Brand Awareness26:34 Marketing and Sales Alignment29:43 The Evolving Role of Sales32:43 AI in Marketing vs. Sales39:23 Customer-Centric Growth StrategiesResources & LinksDream Data - https://dreamdata.ioNick Turner LinkedIn - https://linkedin.com/in/nickturnerChet Holmes - The Ultimate Sales Machine - https://www.amazon.com/Ultimate-Sales-Machine-Target-Profits/dp/1591842158Send us Fan Mail Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.
In this episode, Andy Povey is joined by Matthew Philpott, Head of Marketing at Bristol Zoological Society to discuss the transformation of Bristol Zoological Society and the move from Bristol Zoo Gardens to the larger, conservation focused Bristol Zoo Project. They explore how the new site prioritises animal welfare through natural habitats, the challenges of relocating animals including gorillas, and the creation of immersive environments like the African Forest. The episode also touches on changing visitor expectations and the evolving role of zoos in global conservation. Key Topics Discussed Transformation from city zoo to large scale conservation site Closure and legacy of Bristol Zoo Gardens Vision behind Bristol Zoo Project and modern zoo design Animal welfare and natural habitat creation Relocation of animals and logistical challenges Gorilla troop move and preparation process Design and features of African Forest habitat Multi species environments and enrichment Balancing visitor expectations with new experiences Branding and retaining the Bristol Zoo name Conservation breeding programmes and global collaboration Role of zoos in wildlife conservation Visitor engagement through immersive design and play Data driven decision making in attractions Industry trends and future zoo regulations Education and inspiring conservation action Show references: Matthew Philpott, Head of Marketing at Bristol Zoological Society https://bristolzoo.org.uk/ https://www.linkedin.com/company/bristol-zoo-project/ https://www.linkedin.com/in/matthew-p-b82395b3/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here
Wie baut man ein Unternehmen, das komplett auf Individualisierung basiert – und skaliert es trotzdem? In dieser Folge spricht Jonas Rashedi mit Till Brunecker, Gründer und CEO von Edeltravel, über den Weg von Google Ads in Mexiko hin zu einer datengetriebenen Luxusreise-Agentur. CRM, Kundendaten und die Frage: Wie wird Wissen skalierbar? In dieser Folge erfährst du: → Warum Luxus über Service definiert wird – nicht über Hardware oder Ausstattung → Wie Edeltravel Kundenpräferenzen systematisch erfasst und nutzt → Warum Standard-CRM-Systeme bei hochindividuellen Geschäftsmodellen scheitern → Was passiert, wenn implizites Kundenwissen nicht rechtzeitig digitalisiert wird → Wie fast zwei Vollzeitstellen für die Datenbereinigung den Unterschied gemacht haben Über den Gast: Till Brunecker ist CEO und Gründer von Edeltravel, einem Luxusreiseveranstalter mit mehreren Standorten. Seit über 15 Jahren ist er Unternehmer in der Reisebranche – von Destination Management in Mexiko bis zur eigenen Luxusreise-Agentur in Deutschland. Links:
In this episode of the Talk Commerce podcast Live from Shoptalk, host Isaac Morey speaks with Karen Wood, the Chief Marketing Officer at Treasure Data. Filmed directly from the bustling show floor at Shoptalk in Las Vegas, this episode explores the practical application of artificial intelligence in modern marketing. The conversation highlights how businesses—ranging from mid-sized companies to large enterprises—can leverage their existing data to drive customer loyalty, identify brand advocates, and drastically improve operational efficiency.Key TakeawaysData Utilization: Many companies possess vast amounts of customer data but fail to maximize its potential for repeat business and loyalty.Identifying Advocates: Advanced propensity modeling and AI allow brands to identify potential and current brand advocates by synthesizing real-time data across various channels, including web activity and physical store interactions.Efficiency Gains: By utilizing AI, tasks that previously required weeks of work—such as audience segmentation and campaign activation—can now be executed in minutes using natural language commands.Mid-Market Support: Medium-sized businesses, which often have smaller, strapped teams, stand to benefit most from all-in-one AI marketing platforms that enable them to do more with fewer resources.The Reality of AI: Genuine expertise in AI is still evolving; successful adoption relies on continuous learning, testing, and incorporating real-world feedback into product development.Chapter Minutes:00:00 Introduction to Talk Commerce at Shoptalk00:16 Understanding the Treasure Data platform00:41 Unlocking customer data opportunities01:42 Identifying and cultivating brand advocates02:27 Integrating AI into the marketing stack04:14 AI solutions for mid-market businesses05:48 Introduction to the Marketing Super Agent06:55 Karen Wood's hot take on AI adoption07:54 Reflections on the Shoptalk experienceThis has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/
Wie funktioniert datengetriebenes Marketing wirklich – jenseits von Buzzwords? In dieser Folge spricht Jonas Rashedi mit Christian Land, Chief Marketing Officer der big.bechtold-gruppe, über die Praxis im Mittelstand und warum viele Initiativen schon an der falschen Ausgangsfrage scheitern. Im Mittelpunkt steht ein konkreter Use Case: datengetriebenes Recruiting. Durch den Einsatz von Social Media Kampagnen, Funnel-Logiken, A/B-Tests und klarer Analyse entlang der Candidate Journey konnten die Einstellungen um rund 30 % gesteigert werden. Entscheidend dabei: kontinuierliche Optimierung statt einmaliger Maßnahmen. Die Folge zeigt außerdem, warum Dashboards allein keine Entscheidungen treffen, weshalb Daten auch unbequem sein können – und warum Kommunikation und klare Verantwortlichkeiten entscheidend sind, um aus Daten echten Business Impact zu erzeugen. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Du möchtest gezielt Werbung im Podcast MY DATA IS BETTER THAN YOURS schalten? Zum Kontaktformular: https://2frg6t.share-eu1.hsforms.com/2ugV0DR-wTX-mVZrX6BWtxg Zum Linkedin Profil von Christian: https://www.linkedin.com/in/christian-land-mannheim/ Zur Homepage der big.bechtold-gruppe: https://www.big-gruppe.com/ Zu allen Links rund um Jonas: https://linktr.ee/jonas.rashedi
Everyone has a loyalty program, but very few brands actually create loyalty. In this episode of OFFBounds, Paula Macaggi sits down with Noah Goldberg from Loblaw Companies Limited to unpack what it really takes to build one of the most widely used programs in the world. As the leader behind PC Optimum, with nearly 16 million members, Noah shares how loyalty operates at scale and why it goes far beyond points and discounts.The conversation explores the shift from rewarding transactions to rewarding engagement, and how digital behavior has become the foundation of modern loyalty programs. It also dives into the complexity behind creating a simple customer experience, the role of first-party data and retail media, and how AI will change the way customers interact with loyalty in the future.
Most entrepreneurs build a business, but only a few build a brand that is actually "fundable" and ready for a multi-generational exit.In this episode of the Exit Strategies Radio Show, host Corwyn J. Melette sits down with Jason Fishman, CEO of Digital Niche Agency (DNA) and a "New Media Enthusiast" with over 15 years of experience in scaling brands. Jason pulls back the curtain on how to move past "hustle marketing" and into data-driven strategies that attract investors and secure your company's future. Whether you are looking into Regulation Crowdfunding or simply want to optimize your digital footprint, this conversation is a masterclass in preparing your business for its next great chapter.Key Takeaways:02:45 – The DNA of Growth: Jason explains the transition from "New Media" curiosity to managing nine-figure digital funding campaigns.08:12 – The 8-Point Strategy: A deep dive into the framework every business needs to audit competitors and map out a scalable path.15:30 – Demystifying Crowdfunding: Understanding Reg CF and Reg A+ as tools for community-driven capital and legacy building.22:15 – Testing vs. Scaling: How to use real-time data to know exactly when to pour fuel on the fire without wasting your budget.29:50 – The "Investimer" Model: Turning your customers into your most loyal shareholders and brand advocates.Legacy Takeaway:"True legacy isn't just about the product you sell today; it's about building a data-backed, fundable asset that can outlast its founder. By leveraging the power of the crowd and digital precision, you transform a 'lifestyle business' into a community-owned pillar of wealth."Connect with Jason:Website: https://www.digitalnicheagency.com/Linkedin: https://www.linkedin.com/in/jason-fishman-765777241/Connect with Corwyn:Contact Number: 843-619-3005Instagram: https://www.instagram.com/exitstrategiesradioshow/FB Page: https://www.facebook.com/exitstrategiessc/Youtube: https://www.youtube.com/channel/UCxoSuynJd5c4qQ_eDXLJaZAWebsite: https://www.exitstrategiesradioshow.comLinkedin: https://www.linkedin.com/in/cmelette/Shoutout to our Sponsor: Country Boy HomesDo you remember your grandma's front porch? You know that spot where stories were told, kisses were stolen, and sweet tea was always being sipped. Now imagine giving your family a place to make those same memories, but in a brand new, energy-efficient, and home that was built just for you. At Country Boy Homes, we help folks just like you find that forever feeling.Whether it's your first home, your next home, or your, we're done with rent forever, like, seriously home, we specialize in affordable, durable, manufactured, and modular homes, the kind that make room for muddy boots, big dreams, and second helpings. Come see what coming home really feels like. Call 843-574-8979 today.Country Boy Homes, Built to Last, Priced for You.
In this episode of Disruption/Interruption, KJ sits down with Oleg Kovalev, Chief Marketing Officer at Aspect Health, revealing how his company became the #1 women's hormonal health startup in the USA by disrupting traditional PCOS treatment. Discover how continuous glucose monitoring and lifestyle coaching are helping one in five women manage a condition that doctors have been treating wrong for decades—and how this medical innovation is driving explosive business growth. Four Key Takeaways: [4:21] PCOS affects 20% of women and is the #1 cause of infertility - Traditional medicine has underdiagnosed and undertreated PCOS for decades, leaving millions of women without proper answers or solutions beyond pills that mask symptoms. [8:33] Managing glucose levels can dramatically reduce PCOS symptoms - Simple lifestyle changes combined with continuous glucose monitoring help women see real-time correlations between their food choices and symptom improvement, leading to exceptional product retention. [17:24] Data-driven positioning beats gut feeling every time - Aspect Health grew 12x in nine months by systematically testing positioning through paid ads and user behavior metrics rather than relying on intuition or assumptions. [24:11] Ask what you should NOT be doing - Focus and intentionality come from eliminating tasks rather than adding them—the critical question every founder and marketer must answer to achieve breakthrough success. Quote of the Show (8:00):"When women go to doctor and they ask questions about PCOS, in most cases they don't get answers to their questions. Often they are given some standard protocol of taking some kind of pills." - Oleg Kovalev Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Oleg Kovalev LinkedIn: https://www.linkedin.com/in/alecko/Company Website: www.aspect-health.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.The conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.Thanks to TAKT, the editors and producers of the SocialPacific 2025 series.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros podcast, host Edmonds speaks with Brandon Bateman, a digital marketing expert specializing in real estate investment. Brandon shares his journey from bagging groceries to founding Bateman Collective, a company focused on direct-to-seller marketing for real estate investors. The conversation delves into the importance of personal growth, company culture, and building trust in business relationships. Brandon emphasizes the need for continuous improvement in marketing strategies and the significance of employee satisfaction in achieving business success. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin.Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results.They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference.Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships.If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTubeGuest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRINMegan Vasquez's LinkedIn | GRINWatch the full Youtube video here:https://youtu.be/4J9Dit-kIC4Takeaways:The creator economy is evolving and growing rapidly.Data-driven marketing is essential for success in the creator space.AI can help streamline processes and enhance creativity.TikTok has revolutionized e-commerce and product discovery.Brands must focus on building authentic relationships with creators.Neglecting brand affinity can lead to poor performance in campaigns.Long-term contracts with creators foster trust and better results.Clicks and audience sentiment are crucial KPIs for campaigns.User-generated content often outperforms traditional marketing.Grin is focused on meeting market needs with innovative solutions.Chapters:00:00 Introduction to the Creator Economy02:29 The Evolution of the Creator Economy05:18 Data-Driven Marketing in the Creator Space08:14 Balancing Self-Service and Hand-Holding in SaaS11:08 The Role of AI in Marketing and Content Creation13:49 The Impact of TikTok on Social Shopping16:45 Common Mistakes in Creator Programs19:49 Building Long-Term Relationships with Creators22:47 Key Performance Indicators for Campaign Success25:26 Future Plans for Grin and the Creator Economy
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.In This Episode, We Cover:The social media optional strategy that continues to fuel Holly's revenue growthHow consistent messaging builds trust (and makes selling easier)The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)Simple email formulas that creates consistency and trust.This Episode Is For You If:You feel pressure to constantly post on social mediaYou're showing up consistently but not seeing conversionsYou ghost your email list until launch timeYou want a repeatable system that fits your lifeYou crave visibility without burnout➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesResources & Links Mentioned:Join Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshopRelated episodes:The Smart Way to Build Trust Through Email Marketing https://www.megankachigan.com/smart-way-build-trust-email-marketingHow to Use ManyChat to Grow Your Email List https://www.megankachigan.com/grow-your-email-list-manychat3 Tips To Create Content Consistently Without Burnout https://www.megankachigan.com/create-content-consistently-without-burnout*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and programs that I genuinely believe in and have seen results from. Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
Most gyms don't have a lead problem — they have a system problem.When marketing, follow-up, and messaging are disconnected, growth becomes inconsistent and unpredictable.Welcome to Gym Marketing Made Simple, the podcast dedicated to cutting through the noise around gym growth. Each episode focuses on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without relying on guesswork or constant outreach.Episode HighlightsIn this episode, Blake Ruff and Tommy Allen explain why boutique gyms need a complete marketing system that combines paid ads, organic efforts, and strong follow-up. They break down the risks of relying only on referrals or social content and explain how problem-based advertising and fast lead response improve conversions. They also highlights the value of working with experienced agencies that provide clear data and faster testing feedback.Episode OutlineImportance of using multiple marketing channelsLimitations of relying only on referrals and reactivationsCommon failures seen with underperforming marketing agenciesWhy paid ads provide faster feedback and scalabilityThe impact of slow follow-up on lost leadsFixing sales systems before increasing ad spendOrganic reach challenges and algorithm limitationsCreating problem-based ads that resonate with prospectsImportance of testing different ad creatives and copyUsing data to guide marketing decisionsMaintaining professionalism and honest client communicationSetting realistic expectations for gym growthEpisode Chapters00:00 Intro01:00 Setting the Stage: Beyond Referrals & Events02:30 Podcast Intro & Purpose of the Show04:00 Today's Mission: Debunking Agency Myths06:30 Responding to “Why Marketing Agencies Are Failing Gyms”10:00 Lasso's Origin Story & Power of Messaging15:00 Evolution of Gym Marketing & Rise of Competition19:00 Why Work With an Agency vs DIY AdsAction TakenProvide client training on follow-up and sales workflowsTest client-owned images in ad creative and compare performanceReview inbound discovery calls and determine fit after each callConclusionConsistent gym growth comes from alignment between marketing, messaging, and follow-up. When gyms rely on a single channel or ignore speed-to-lead, conversions suffer. A balanced, data-informed system creates more predictable results.CTAListen to the full episode and follow the show for more gym marketing clarity.
Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a "New Media Enthusiast," he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective. Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he's worked with 850+ brands and managed 500+ digital funding campaigns, generating nine figures in results across eCommerce, lead generation, and capital raises. A recognized thought leader, Jason has spoken at leading tech and marketing conferences, hosts the Test. Optimize. Scale. podcast, and contributes to the Forbes Agency Council and Crowdfund Professional Association Board. He leads a Los Angeles-based team focused on measurable growth and full-funnel performance. During the show we discuss: What inspired DNA's focus on data-driven, full-funnel marketing for brands and investors How the 8-Point Strategy helps companies launch faster with clarity, precision, and scalability The most common mistakes founders make when marketing to investors—and how to avoid them How to know when a campaign is ready to scale versus when it needs further testing The metrics that actually matter when measuring investor marketing success How first-party data, pixel tracking, and targeting drive consistent 3–10x ROAS How storytelling, validation, and multi-channel strategy convert attention into investor action Resource: https://www.digitalnicheagency.com/
In this episode, Mariah Salazar explores the innovative approaches to education with Viviane Jaeger, Head of Global Marketing at Strawbees. Viviane sheds light on the significance of STEAM learning and how Strawbees empowers teachers and students to bring creativity and problem-solving skills into the classroom. Gain insights into the challenges Strawbees encountered in reaching their target audience and the strategies they employed to overcome these obstacles. Viviane highlights the crucial role of data-driven marketing and segmentation in optimizing website performance, resulting in enhanced user engagement and improved learning outcomes.
Most financial institutions say they are data-driven. Far fewer can prove it in customer acquisition and relationship growth success. At a time when marketing costs are rising, response rates are under pressure, and every institution has access to the same channels, data is often the difference between growth and wasted spend. Today's conversation is about how data actually drives results, not dashboards, not buzzwords, but measurable connections with the right consumers at the right time. We are going to talk about how modeling, channel orchestration, and analytics are reshaping direct marketing for banks and credit unions, and why doing this well is becoming a competitive necessity. I am joined by Preston Carroll, Director of Data and Analytics, and Eddie Tu, Principal Statistical Analyst at Franklin Madison Direct. Together, they work at the intersection of data science, marketing strategy, and financial services growth. Today, we will unpack what actually works, where institutions get it wrong, and how leaders can move from data awareness to data advantage. This episode of Banking Transformed is sponsored by Franklin Madison Franklin Madison Direct is a premier direct marketing agency within the Franklin Madison Group. Specializing in performance-driven strategies, FM Direct empowers financial and insurance brands to connect with their ideal audiences and achieve outstanding growth. The agency supports clients in expanding their customer base profitably through diverse acquisition channels, including direct mail, paid search, paid social, and display advertising. https://franklinmadisondirect.com/
Most shop owners think their hiring problem is a technician shortage. According to Matthew Strom, founder of AutoShop Media, the real issue is visibility, messaging, and how shops present themselves in a crowded market.In this episode of Maximum Octane, Jason Patel sits down with Matthew to unpack what is actually working in automotive marketing and technician recruitment right now. Matthew shares how his company shifted from customer marketing to technician hiring in 2020, why most job ads blend into the noise, and how shops can stand out without massive budgets or polished production.The conversation digs into why proof matters more than promises, how video has become the most effective hiring tool, and why technicians respond to clarity over buzzwords. Matthew explains how data from thousands of ads reveals what technicians actually care about, from pay structure and growth paths to shop culture and leadership consistency.They also explore the hidden leaks in most hiring processes, including missed interviews, slow follow-ups, and unclear expectations that push good candidates away. Matthew outlines simple changes shops can make today to improve response rates, treat applicants like customers, and build a hiring system that works even in competitive or rural markets.Tune in to episode 135 of Maximum Octane If you are struggling to attract or retain technicians, or you feel like your marketing efforts are not converting.Episode Takeaways:04:30 Why desperation during COVID led to a smarter hiring strategy06:50 Why proof beats polished marketing in today's attention economy09:50 What video ads communicate that job descriptions never can11:35 How to restructure job ads so technicians actually read them14:20 Why unclear pay plans kill motivation before day one18:55 The data behind why social media outperforms job boards for hiring22:25 How algorithm training impacts who actually sees your ads25:50 Why long interview processes cost shops their best candidates30:30 What shops in rural or competitive markets must do differently38:05 Three immediate changes every shop can make to improve hiring resultsConnect with Matt Strom:FacebookAuto Shop Media websitePhone: 760-990-1692Email: support@autoshopmedia.comLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.
"Feel your feelings, then get a plan together and move forward in a new direction." On this week's Shiny New Object podcast, Adriane Goetz, Product Marketing Lead, Global Agency, at TikTok, shares her top lessons on developing and leading with adaptability and resilience. We also cover the three key behaviour changes that have helped Adriane deal with overwhelm, and discuss the open mind approach needed for testing, planning, and continually learning as the industry evolves.
Too often, "data-driven marketing" gets tossed around without real meaning. In this episode of the Hit Record Podcast, Meredith Olmstead and Kristin Mock dig into what it actually looks like for banks and credit unions to use data in ways that drive real results. From identifying where leads fall off to improving digital journeys and aligning marketing with lending, this conversation is packed with practical ways to turn insight into action.Key Takeaways:Reporting on data isn't the same as using it. Real data-driven marketing means identifying where people are falling off and making changes that move the needle.If your digital journey is confusing or outdated (especially mobile applications), you're losing leads before they even have a chance to convert.Core and transaction data can unlock hyper-targeted marketing. You don't need a data scientist to make it work. Tools today can bring that power straight to your marketing team.
Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores how to use customer insight, competitive research, and data the right way, before jumping into tactics or creative, and why going back to basics often delivers the biggest impact. From practical ways to gather meaningful customer insight to common mistakes brands make across the buyer journey, this episode is packed with grounded advice for marketers, leaders, and teams looking to make smarter, more confident decisions.
Welcome to episode 310 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jake Soffer, Founder and CEO of FirmPilot, an AI-driven marketing platform built to help law firms acquire more clients through intelligent automation and deep market data. Jake brings over a decade of experience in natural language processing and artificial intelligence, rooted in his computer engineering studies at RPI and NYU. Before founding FirmPilot, he built and exited companies in the NLP space and now leads one of the most advanced AI marketing systems in the legal industry—what he calls a "high-performing AI agency in a box." With FirmPilot now supporting more than 120 firms, Jake is at the forefront of how AI, competitive intelligence, and real-time data are reshaping the way legal practices grow. What you'll learn about in this episode: 1. How AI Content Really Works - What differentiates low-quality AI content from high-performing - Why models trained on legal sources outperform generic tools like ChatGPT 2. Using Market Data to Outperform Competitors - Why copying what you see your competitors doing will usually fail - How to analyze deeper signals like backlinks, markup, and behavioral data 3. Domain Authority and Backlinks - What domain authority really measures and how to interpret it - Why quality, consistency, and relevance in link building now outweigh volume 4. Attribution and Tracking in a Multi-Channel World - Why last-touch attribution no longer gives you the full picture - How Google Tag Manager and call-tracking create accurate marketing feedback loops 5. Preparing for the Future of AI Search - How generative engines like ChatGPT and Gemini evaluate legal expertise - Why optimizing for "fanned-out queries" and AI overviews is becoming essential Resources: Website: firmpilot.com LinkedIn: linkedin.com/in/jake-soffer-jd-00797a62 Facebook: facebook.com/p/FirmPilot-100092301576461 Instagram: instagram.com/firmpilot Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo: www.pilmma.org/ai-for-pi-expo
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you're leaving tons of money on the table if you're not doing it well. John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one! LINKS Rolodex Marketing Resource (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?tab=t.0) Free Email Marketing Resources (https://datadrivenmarketing.co/resources/) John's Podcast: The Art of Selling Online Courses (https://www.youtube.com/@john_ainsworth/videos) Meet John and other location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:02:11) Email Marketing: A Must-Have Money Maker (00:11:50) 15 Steps to a High-Converting Landing Page (00:19:18) Do Webinars Still Work in 2026? (00:24:09) What Makes a Great Lead Magnet (00:29:09) The Power of Order Bumps and Upsells (00:36:58) How to Use AI to Improve Your Funnels (00:40:45) How to Make Extra Money with Trip Wires (00:44:37) Rapid-Fire Email Tips for 2026 (00:50:49) How John is Running His 7-Figure Agency CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) 6-Figure Sales Expert Calls You Out (Don't Keep Doing This in 2026) (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) 8 Simple Steps for Improving Your Sales Funnel (https://tropicalmba.com/episodes/john-ainsworth-sales-funnel)
Send us a textWhat do navigating economic uncertainty, integrating AI, data privacy, personalization, and marketing ROI all have in common? They are few of the challenges marketing leaders face today and in this episode of Exchanges, host Hannah Story is joined by guests Tracie Poland and Michael Green, to discuss the relationship between data and these challenges.In this episode, you'll hear from Tracie and Michael as they discuss:The Complex Challenges Marketing Leaders Face Today Why Customer Expectations for Personalization Require a Data-Driven Mindset How to Overcome Data Privacy, Complexity, and Organization ChallengesAnd More!global.hitachi-solutions.com
Discover how we grew one of our Facebook pages to 122 million organic views and 24% growth in just 28 days. In this episode, I show you step by step how to use Facebook Insights to track views, reach, and engagement—and why data is your most powerful tool in marketing. Learn how to analyze top-performing posts, leverage text-only threads, and use the algorithm as your ultimate survey tool to find what works. Stop guessing and start scaling with data-driven social media marketing that gets results. If you want to build audiences, increase reach, and turn attention into revenue, this breakdown is for you.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf
Send us a textHeath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content.We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees before the acquisition. Heath also gets into why he focused on one channel first, how he structures his email promotions, and what he's learned about pricing from selling everything from $30 subscriptions to $2,500 live trainings.If you're building a course or training business and want to know what it actually takes to scale to 8 figures, this one's worth your time.
A deep dive into data-driven marketing and entrepreneurship with Dr. Alexa D'Agostino, covering two decades of experience and insights.Persistence vs. Delegation: The biggest hurdles to scaling are a lack of persistence for those under $1 million and a CEO's inability to delegate and focus on strategy for those over $5 million.Data is More Than Numbers: Data is defined as buying behavior, what customers hate, when they click, and why they don't buy—it's crucial to listen to what the data is screaming, not to guess.The Shift in Content: Polished, overproduced content is hurting conversions. What converts now is "raw, real, fast, unedited" content like screenshots and behind-the-scenes looks, which builds trust and transparency.AI as an Amplifier: AI will not take over marketing teams but will change their roles, requiring more strategists. AI is only as good as the knowledge it's trained on, and it amplifies what you know.Relentless Execution: Dr. Alexa's secret sauce is "relentless execution"—moving faster, testing faster, and launching, learning, and tweaking instead of waiting for perfection.Avoiding Shiny Object Syndrome: Founders should focus on one offer and scale it to the $750K to $1.5M range to ensure enough profit to hire a dedicated team member before expanding to a second offer.Tracking Traction: Traction isn't always revenue; it can be momentum, interest, waitlist sign-ups, or acquisition interest, which indicates the need to pivot or double down.Single Channel Focus: Beginning entrepreneurs should focus on mastering one channel (e.g., TikTok for product, LinkedIn for education) where their consumer is, to build community, drive traffic, and avoid burnout.Top 3 Data Points: The most important metrics to track are Traffic (are they staying?), Conversion Rate (is the campaign working?), and Cost Per Sale/Lead.Low vs. High Ticket Sales Funnel: Social media acts as the top of the funnel to build trust. Low-ticket sales are a volume play, while high-ticket sales require deeper trust and a longer engagement journey (often six months or more).Essential Business System: Every founder needs a CRM (even starting with a basic spreadsheet like Excel) to capture leads, keep them warm, and follow up, as leads don't just "pop up."Value in the Age of AI: The true value an expert provides is in context, knowledge, and perspective, which AI cannot replicate because it has not lived the experience. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
#684 What if the only thing standing between you and five-figure months is a better email strategy? In this episode hosted by Kirsten Tyrrel, we're joined by John Ainsworth, an expert in helping course creators skyrocket their revenue through strategic sales funnels. John shares the simple, repeatable system he uses to help clients go from $3K months to $50K and beyond — without creating more content or changing their offers. We break down exactly how to grow your email list, what to send (and when), and how to structure mini-launches each month that build trust and drive sales. Learn how to turn your audience into eager buyers using effective lead magnets, high-converting email sequences, and simple optimization tactics that make a big impact. If you're sitting on a gold mine of untapped potential, this episode is your blueprint to finally cashing in! (Original Air Date - 4/17/25) What we discuss with John: + Why most course creators undercharge + The 3-part sales funnel formula + High-converting lead magnet ideas + Doubling opt-ins without more traffic + How often to run email promotions + Writing nurture + promo email sequences + Common mistakes in email marketing + How order bumps increase revenue + Why urgency and scarcity still work + Turning content into consistent sales Thank you, John! Check out Data-Driven Marketing at DataDrivenMarketing.co. Get the free Data-Driven Marketing resources. Listen to the Art of Selling Online Courses podcast. Follow John on YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
SummaryIn this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and highlights the significance of community and storytelling in building brand loyalty. He offers valuable insights for aspiring marketers and reflects on the future of marketing in a rapidly changing landscape.TakeawaysOndar Tarlow has a diverse background in marketing across various industries.His passion for action sports led to a successful pivot from finance to marketing.The rise of action sports and F1 has been fueled by increased accessibility and media exposure.Brands like Red Bull have successfully tapped into niche communities to build loyalty.Data-driven marketing is essential for small businesses to thrive in a competitive landscape.Flexibility and adaptability are crucial in marketing strategies, especially with AI advancements.Creating compelling stories around events can enhance audience engagement.Building relationships with big brands requires understanding their audience and challenges.Community and philanthropy play a significant role in modern marketing strategies.The future of marketing will rely on unique perspectives and personal branding.Chapters00:00 Introduction to Ondar Tarlow and His Background03:08 Transitioning from Finance to Action Sports Marketing06:15 The Rise of Action Sports and F1 in the U.S.09:13 The Lifestyle Aspect of F1 and Accessibility11:59 The Role of Brands in Action Sports15:16 Data-Driven Marketing for Small Businesses19:20 Common Mistakes in AI Marketing23:25 Techniques for Effective Data Tracking27:54 The Optimistic Future of AI and Human Experience29:42 Turning Events into Engaging Stories32:30 Acquiring Big Clients: Strategies and Techniques34:17 Building Brand Affinity Through Community36:49 The Role of Community and Philanthropy in Marketing41:57 Creating Unique Experiences for Exclusive Communities44:48 The Importance of Personal Branding in Marketing53:09 Marketing Truths in a Changing LandscapeCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: djontic.com@djontic on twitterRyan Roghaar:rogha.ar
Data is the new competitive edge.Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online.They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.In This Episode, We Cover:✅ How GA4 changes data tracking for every online business✅ The truth about AI-driven analytics and automated insights✅ Why clean data matters more than ever in 2025✅ How to identify your most profitable customers using web data✅ The death of hyper-targeting and what's replacing it✅ The rise of modeled data and how it impacts marketing accuracy✅ What globalization means for digital teams and collaboration
In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion. From buzzword bingo to AI's real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.Opinions are the guest's own.
AI is not just accelerating paid media—it's redefining it. From automating campaign creation to predicting budget allocations and dynamically personalizing creative, AI is forcing media teams to rethink how they build, launch, and measure success. But with so many tools promising “optimization,” what actually delivers? And where does human strategy still matter most? In this episode we'll tackle the biggest questions marketing teams are asking: How should we be using AI in paid media today? What metrics actually matter in an AI-augmented landscape? And how do we maintain control, clarity, and creativity when machines are making more decisions?
How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers
Shannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky shares valuable insights on the importance of using data-driven strategies over gut-based marketing, the challenges of local vs. national marketing, and the critical metrics every business owner should track. The discussion covers the significance of understanding customer acquisition costs, the role of organic content marketing, and the benefits of specific targeting in paid ads. Ricky also addresses common blocks entrepreneurs face regarding discounting and promotions, emphasizing the importance of seeing marketing as an investment. Tune in for tactical and actionable marketing strategies to elevate your business! What you'll hear in this episode: [0:45] Meet Ricky Shockley: Digital Marketing Expert [1:15] The Importance of Data-Driven Marketing [6:05] Understanding Customer Acquisition Costs [14:25] Organic vs. Paid Marketing Strategies [19:55] Understanding Local Intent in Content Creation [20:30] Building a Local Audience Through Community Engagement [27:00] Effective Use of Promotions and Discounts [34:30] Specialized Marketing Strategies for Med Spas Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/ Learn more about Ricky's services: https://medspamagicmarketing.com/ Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.
In this episode of Extra Credit, Harmon Lyons, VP of Strategy and Market Development for TransUnion's financial services marketing solutions, joins Craig and Josh for a deep dive into the evolving role of data in financial services marketing. Harmon shares insights from nearly 30 years in the industry, highlighting how all FS marketers — from regional credit unions to national banks — can overcome fragmentation, connect with customers across channels and prove ROI. The conversation covers best practices for identity resolution, the importance of brand building — even on modest budgets — and how to balance acquisition and retention strategies. Whether you're a CMO or in a marketing-adjacent role, this episode offers a practical look at how data-driven strategies are reshaping the way financial institutions engage with consumers. The information discussed in this podcast constitutes the opinion of TransUnion, and TransUnion shall have no liablity for any actions taken based upon the content of this podcast.
What if you could stop guessing about your online course funnel—and just build the one that actually sells? In this episode, I'm joined once again by John Ainsworth of Data Driven Marketing. John's tested countless funnels across real online course businesses and breaks down the three that are consistently working right now. Whether you're new to funnels or looking to fine-tune your current setup, this conversation is packed with practical, up-to-date strategies to help you convert more students. We also dive into why he rarely uses webinar funnels with clients (even though he loves them), what works better for lower-priced courses, and how high-ticket coaching offers can dramatically increase revenue—even in niches like banjo or piano. If you're feeling stuck on the funnel front, this episode will help you identify what to build next based on your price point and audience size. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/pIOYyCJiAGgJohn's Website: https://datadrivenmarketing.co/podcast/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy
Transform My Dance Studio – The Podcast For Dance Studio Owners
In this insightful deep dive episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor and powerhouse studio owner, Kelli Leighton, to unpack the strategies that keep dancers and their families coming back year after year. From rec students to competitive teams, Kelli reveals the systems and mindset shifts that have helped her studio create a fiercely loyal community. Forget scrambling for last-minute re-enrollments, this episode shows you how to weave engagement and retention into every part of your season. You'll hear: Why re-enrollment is never a one-day event (and what to do instead) How to run an “Epic Week” that celebrates progress and builds confidence The one-on-one goal setting strategy that keeps competitive dancers engaged Why welcome bags aren't just fun—they're a retention powerhouse How to turn your End-of-Season Bash into your biggest re-enrollment driver The simple language shift that reframes “retention” into “engagement” Data-driven insights to help you plan smarter and market better Mindset shifts that make retention feel like offense, not defense Whether you're just starting out or scaling a multi-program studio, you'll walk away with practical tools and fresh inspiration to keep your families committed for the long haul. If you're ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. Join our growing community of people just like you inside our free Facebook group. Click here to join!
What really matters in digital marketing measurement, and how do top brands get true campaign results? Justin Rashidi joins to break down effective marketing attribution, the power of data warehouses, and why classic click-based reporting can mislead your strategy. Hear examples from B2C, B2B, and automotive, including the value of holdout testing and the ways AI is changing workflow automation (but not creative). New episodes of Digital Marketing Domination drop weekly—subscribe and leave a review to get your playbook for marketing success.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
For our final episode recorded live at the CommerceNext Growth show, we welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth.What you'll hear in this episode:Becky's transition from journalism to entrepreneurship How evidence-based storytelling drives results Why brand voice is essential for consistency and trust The role of curiosity in leadership and business growth Becky's vision for speaking, leadership, and helping entrepreneurs
So many businesses throw money at ads, tools, and trends hoping something sticks, but end up with little to show for it. Meanwhile, sharper competitors are dialing into what really matters—clear messaging and smart use of data. It's frustrating watching others break through while your efforts seem to stall. The problem often isn't effort—it's direction. James Harenchar is the President and CEO of Response Marketing Group, a Richmond-based agency focused on data-driven strategies. With nearly four decades in the industry, he's worked with brands like Ritz Carlton and Capital One to refine customer targeting through segmentation and predictive modeling. Today, he talks about how smart use of data helps businesses grow, especially during economic uncertainty. He stresses the need for personalized marketing rooted in analytics to boost ROI and stay competitive. Jim believes good data beats guesswork every time. Stay tuned! Resources: Enhanced Customer Engagement With Relevance & Personalization Follow James Harenchar on Facebook Connect with James Harenchar on LinkedIn
In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald's digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year's budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal
© 2020-2026 Ivy Podcast Discovery LLC
