Podcasts about Data driven marketing

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Trampolin statt Trichter: Warum die Customer Journey jetzt Salto schlägt

“The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game.” —Jeff Greenfield.    Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken needs.  Jeff Greenfield is the Co-Founder of Provalytics, a cutting-edge analytics platform that transforms how companies measure marketing effectiveness. With decades of experience decoding complex marketing data, Jeff has advised some of the world's largest brands on optimizing their advertising strategies. Tune in as Justine and Jeff expound on marketing analytics, revealing how businesses can leverage historical mathematical techniques, harness the power of digital platforms, and make data-driven decisions that dramatically boost profitability—all while telling a compelling brand story that resonates emotionally with their target audience. Meet Jeff: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff's journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.   Website LinkedIn Instagram Facebook YouTube Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 02:29 Marketing: From Traditional to Digital 07:37 Why Old-School Marketing Techniques Still Work 10:25 Ancient Math Powering Modern AI 14:40  Building Brand Awareness with Limited Budgets 22:58 Navigating Social Media Platforms 26:53  Turning Data into Millions   29:14 Beyond Clicks: Rethinking Marketing Metrics

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In this episode of Tech Talks Daily, Neil is joined by Jose Soto, VP of Engineering at Converge Marketing, to discuss how data democratization transforms performance marketing. Jose highlights a common bottleneck in marketing where engineering teams act as the data gatekeepers, often slowing down marketing efforts. He explains how empowering marketers with self-service access to data through intuitive platforms speeds up decision-making and drives measurable growth for brands. Jose talks about how Converge has broken down data silos by creating clean data pipelines and user-friendly tools that allow non-technical users to interact with data confidently. Instead of relying on engineers, marketing teams now have the freedom to access data, build reports, and analyze trends in real-time. This shift has led to improved agility, better collaboration, and faster campaign optimizations. The conversation also explores the impact of AI and machine learning on marketing. Jose discusses how these technologies are helping marketers make more precise, data-driven decisions by enabling predictive analytics, optimizing creative messaging, and even automating campaign management. As AI continues to evolve, marketing teams can make more informed decisions with greater accuracy. For businesses aiming to stay ahead in the ever-changing marketing landscape, this episode offers valuable insights on empowering teams, streamlining operations, and leveraging data to foster growth. Listen in to discover how Converge is breaking down data barriers and preparing for the future of AI-powered marketing.

Ad testing is evolving every day thanks to the development of new technologies. Now, experts are coming together to share what they have learned and make data-driven decision-making more accessible than ever. Read more at https://www.behaviolabs.com/blog/ad-testing-what-is-it-and-how-does-it-help-marketers Behavio Labs s.r.o. City: Prague Address: 3 Poupětova Website: https://www.behaviolabs.com/

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners• Data-driven marketing decisions are more effective than relying on assumptions• Analyzing client budgets revealed opportunities for additional services within the same customer base• The "Edge Strategy" concept helps identify adjacent business opportunities within arm's reach• Looking at the market size and potential before developing products helps validate business ideas• Testing different marketing messages and website versions shows what resonates with different customer segments• Personal branding is becoming increasingly important as "social capital."• Only 4-5% of LinkedIn users post weekly, creating an opportunity for those who consistently share content• Network effects within your own business ecosystem can drive exponential growth• Baby boomer businesses changing hands create massive opportunities in traditional industriesGuest Contact Information: https://www.linkedin.com/in/tylerdunagin/ https://www.liquidliner.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this conversation, Brett McCollum interviews Faisal Morsi, who shares his journey from being the child of Egyptian immigrants to becoming a successful real estate entrepreneur. Faisal discusses his background in data analysis, his transition into real estate, and the founding of his data company, Pinpoint Skip. The discussion highlights the importance of data in real estate investing, the challenges of finding accurate data, and the significance of consistency in marketing efforts. Faisal emphasizes the need for innovative approaches to data curation and the value of testing different strategies to achieve success in the real estate market.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Tamara Thompson is a visionary in video marketing, master storyteller, and the dynamic force behind Broadcast Your Authority. With a background in impactful documentary filmmaking and a passion for connecting people, Tamara has built a powerhouse platform that empowers entrepreneurs, CEOs, and business owners to amplify their message and authority through data-driven storytelling and podcasting. Her own journey—from overcoming personal obstacles to thriving as an entrepreneur—fuels her mission to support others in sharing authentic stories that drive connection and growth. As the host of the Broadcast Your Authority podcast and founder of the eponymous agency, Tamara’s work has transformed countless leaders into recognized industry voices. Key Takeaways: Authentic connections and consistent relationship-building are at the heart of Tamara’s entrepreneurial journey—her commitment to genuine outreach has opened doors and fueled both personal and business growth. Storytelling is foundational for building a resonant brand. Tamara underscores the power of crafting and sharing both overarching narratives and incremental stories that align with a company’s mission, driving deeper audience engagement. Data-driven content creation sets apart today's top business leaders—Broadcast Your Authority helps clients leverage analytics to refine messaging, expand reach, and deliver content that truly resonates with what audiences are searching for. Sound Bites: "It may sound a little cliche, but when I decided I could actually help more people and showed results for more people, then the doors also started opening in my space as well." "If your audience has already spoken about your content, your episodes—do more of what they love and pay attention to that data." "A lot of people don’t believe they have a strong enough story, but having an expert to help pull it out can be transformational." Quote by Mick: "So if you're listening, if you're watching, do me a favor, do Tamara a favor. Right now, there's somebody that's on your heart, that's on your mind, and we all have it, right? But right now, there's really somebody that's like, you know, you should reach out, or your heart's telling you to reach out. Do that as soon as you listen to this episode." Connect & Discover Tamara: LinkedIn: https://www.linkedin.com/newsletters/broadcast-your-authority-6878804699525500928/ Instagram: https://www.instagram.com/broadcastyourauthority/reels/ Instagram: https://www.instagram.com/tamarathompsonofficial/ Facebook: https://www.facebook.com/groups/broadcastyourauthority/ Website: https://broadcastyourauthority.com/ Podcast: https://www.youtube.com/@broadcastyourauthority FOLLOW MICK ON:Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/@mickunplugged LinkedIn: https://www.linkedin.com/in/mickhunt/Website: https://www.mickhuntofficial.com Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/See omnystudio.com/listener for privacy information.

#349 What if the only thing standing between you and five-figure months is a better email strategy? In this episode hosted by Kirsten Tyrrel, we're joined by John Ainsworth, an expert in helping course creators skyrocket their revenue through strategic sales funnels. John shares the simple, repeatable system he uses to help clients go from $3K months to $50K and beyond — without creating more content or changing their offers. We break down exactly how to grow your email list, what to send (and when), and how to structure mini-launches each month that build trust and drive sales. Learn how to turn your audience into eager buyers using effective lead magnets, high-converting email sequences, and simple optimization tactics that make a big impact. If you're sitting on a gold mine of untapped potential, this episode is your blueprint to finally cashing in! What we discuss with John: + Why most course creators undercharge + The 3-part sales funnel formula + High-converting lead magnet ideas + Doubling opt-ins without more traffic + How often to run email promotions + Writing nurture + promo email sequences + Common mistakes in email marketing + How order bumps increase revenue + Why urgency and scarcity still work + Turning content into consistent sales Thank you, John! Check out Data-Driven Marketing at DataDrivenMarketing.co. Get the free Data-Driven Marketing resources. Listen to the Art of Selling Online Courses podcast. Follow John on YouTube. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emphasizing collaboration among franchisees and the significance of grassroots marketing. In this conversation, Erin Martin and Laura Rice delve into the transformative role of AI in customer insights, the importance of strategic meetings for team collaboration, and the metrics that define performance in franchise development.

Entrepreneurial Data-Driven Growth Strategies are no longer optional—they're essential for scaling and sustaining a successful business. In this episode, we sit down with James Childress, a seasoned CPA and growth advisor, to explore how entrepreneurs can harness data to drive profitability, efficiency, and sustainable growth.For founders, startup leaders, and small business owners looking for answers to critical business challenges, this conversation is a goldmine. James helps you understand and implement Financial Systems for Entrepreneurs that support long-term success. He explains the power of Data-Driven Business Decisions and shares actionable insights on Scaling a Business with Systems, all rooted in decades of experience.We also explore the foundational wisdom of W. Edwards Deming Business Principles, and how they still apply in today's age of Big Data, Artificial Intelligence, and real-time analytics. If you're searching for guidance on Profitability Optimization for Startups, Entrepreneurship and Financial Planning, or Strategic Forecasting for Entrepreneurs, this episode answers your questions with clarity and expertise.Whether you're studying Enterprise Growth Strategies Class 12 Entrepreneurship, developing Growth Strategies in Entrepreneurship, or working in Data Analysis as a Data Analyst, this conversation will deepen your understanding and give you tools to grow.You'll walk away knowing how to align your data systems, improve Decision Making, and embrace Data-Driven Marketing strategies—all while building a more resilient and impactful business.

Episode 180 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by TWO incredible people. The Co-Founder of Sense Development, Marketing and Sales Expert, Entrepreneur, and Business Strategist, Clayton Geiser AND the Owner of Charge Forward Solutions, Business Coach, Host of the Charge Forward Podcast, and Guinness World Record Holder, Jim Cripps!Episode in a Glance:Check it out! In this episode, Clayton Geyser, Jim Cripps, and I discuss the evolving landscape of data strategy and its critical role in business success. We dive into the evolution of choice in data and how data management has transformed client engagement. We emphasize the importance of building relationships over transactions and the need for unique leads in business growth. Finally, we go into the fact that successful marketing requires understanding customer needs and being intentional in outreach efforts.Key Points:- Fresh tactics are essential for modern data strategies.- Understanding customer data is key to engagement.- Automation increases the need for vast data volumes.- Data strategies must evolve with market changes.- Targeting specific demographics enhances lead quality.- Understanding the size of your market is essential for growth.- Building relationships is key for long-term success.About our guests: Clayton Geiser is an entrepreneur, marketing strategist, and sales expert with a proven track record of driving business growth. As co-founder of Sense Development LLC, he helps companies maximize marketing investments, optimize sales pipelines, and execute high-impact strategies.A former Marine, Clayton brings a strong work ethic and results-driven mindset, making him a trusted advisor for executives and sales teams. Outside of business, he values time with his girlfriend, Lisa, their blended family, and his daughter, Sophia, who remains his greatest motivation.Follow and contact:Instagram: @claygeiswww.sensecustom.comJim Cripps is a seasoned business coach and dynamic leader with over two decades of experience in driving growth and inspiring high performance. He transformed a company from $6 million to over $100 million in annual revenue and led a team of nearly 500 people, earning back-to-back recognition as Nashville Business Journal's Fastest-Growing Company. Jim values the relationships he's built and believes success is amplified by the people around you, including collaborators like Randy Huth and Nick Hiter. Jim's personal achievements include holding a Guinness World Record for bowling backwards. His insights into success emphasize the importance of strong partnerships, both in business and personal life.Follow and contact:Instagram: @chargeforwardpodcast | @jim_crippschargeforwardsolutions.com/podcastSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesWant more? Attend Holly's virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? IJoin Copy Critique Club to get more clients from your copy by clicking here!

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

Are you ready to transform your nonprofit's social media game—even if you have limited time, minimal staff, and an already overflowing plate? In this sparkling conversation, host Julia Patrick sits down with Kate Myers Emery, Senior Digital Communications Manager at Candid.org, to pull back the curtain on how to leverage sparse resources for maximum impact. If you've ever felt overwhelmed by the endless “content beast,” Kate offers an exciting new approach: treat your existing material like an all-you-can-eat buffet—select bite-sized pieces, repurpose them creatively, and share them repeatedly with fresh twists. After all, most of your audience never even sees your post the first time around! Throughout this episode, Kate explains that social media isn't just about flashy graphics or catchy captions—data matters, and so does careful experimentation. She walks us through how Candid systematically tests new platforms (like TikTok or Threads), sets clear goals for each experiment, and decides whether the return on investment is worth the time and mental bandwidth. By adopting this mindset, you'll never again feel pressured to be everywhere all at once. Instead, you'll have the freedom to focus on what truly moves the needle for your unique organization. One of the biggest revelations? “You need to repeat because 93% of them didn't see it the first time around.” By embracing repetition—and giving yourself permission to repost your best content—your nonprofit can spark deeper engagement and cultivate a more informed, motivated supporter base. Kate's insights and success prove you don't need a massive staff or a full-time social media guru to excel; all you really need is creativity, consistency, and a willingness to learn from your experiments. Now is the time to revamp your strategy and turn your social media channels into powerful storytelling tools. Whether you're aiming to boost donations, recruit volunteers, or simply raise awareness, this discussion is packed with actionable tips that will help your NPO stand out from the digital noise. Dive in and discover how “less” can truly be “more” when it comes to nonprofit social media!Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode, Stuart welcomes Alice Anson, Director of Digital Media at Nectar360, who shares insights into Sainsbury's and Argos' innovative approach to retail media, their extensive product suite, and how they're bridging the gap between digital and physical retail experiences through data-driven strategies.

Increasing ROI with a Strategic, Data-driven Marketing Plan is covered in this podio, along with the following subjects: - What is Data-Driven Marketing? - Steps to Build a Data-Driven Marketing Plan - Why Data Matters for ROI *************************************** In this video, we'll explore the importance of leveraging analytics to optimize your marketing efforts, target the right audience, and achieve measurable results. Learn how to create a tailored strategy that aligns with your business goals and ensures maximum impact. Whether you're looking to improve engagement, increase sales, or streamline your campaigns, this approach will help you turn insights into action and drive real growth. I'll be talking with Debra Andrews about Increasing ROI with a Strategic, Data-driven Marketing Plan. Debra Andrews is the founder and CEO of Marketri, a leading agency that accelerates predictable, profitable growth for B2B companies by building and executing strategic, data-driven marketing plans that deliver a high ROI. She pioneered the fractional marketing model and is recognized as a thought leader on marketing strategy and outsourced marketing. Debra has spent more than three decades collaborating with mid-sized, growth-oriented companies, helping them build world-class marketing functions that drive better business results. In the 20 years since she founded Marketri, she's directed the company to achieve tremendous growth and success by driving greater growth and success for the agency's B2B clients. To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/.

In this episode of Pathmonk Presents, Ernesto chats with Carmen Candlin, Revenue Marketing Consultant at eCore Services.  Carmen shares how eCore Services tackles the pervasive issue of dirty data in sales and marketing. From cleaning and refreshing data to tracking custom signals, Carmen explains how their bespoke, human-verified data solutions save time and improve efficiency for organizations. Tune in to hear Carmen's expertise on scaling SDR functions, crafting personalized campaigns, and creating impactful messaging. Discover practical tips on addressing data challenges, optimizing workflows, and using AI to enhance SDR performance.  Learn how eCore Services helps businesses identify their addressable market and improve ROI with cleaner, actionable data.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode101Hey everyone! I'm thrilled to introduce today's guest, Chelsya Ashley, owner of Cheya Media and an absolute powerhouse when it comes to marketing strategy.Chelsya brings over 8 years of experience working with major brands like JCPenney, AARP, and Stanley Tools. Now, she's channeling that expertise into helping health, wellness, and lifestyle brands grow with ease through relationship-based marketing and data-driven strategies. Cheya Media has worked with over 400 companies, and Chelsya is here to share her insights on how to create sustainable growth while staying grounded in what matters most. She's also one of our expert professors inside Scaling School. In this episode, we're diving into:The behind-the-scenes realities of growing and scaling a business.Why emotional regulation is a superpower in entrepreneurship.How Chelsya navigated a quiet summer season—and what the data revealed.Strategies for using data to stay grounded and make smart business decisions.A tactical approach to tracking the customer journey and boosting conversion rates.The power of email marketing and why it's a must-have in 2025.Chelsya's unique market research strategy involving Instagram DMs and gift cards.How to know when it's the right time to outsource your marketing—and what to look for in an agency.Why Scaling School is the ultimate resource for business owners looking to level up.Connect with Chelsya:Visit Cheya Media for blogs and expert insights.Follow on Instagram: @cheyamedia.Learn more about Easy Scaling's updated offers:Scaling SchoolCOO + Team

Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.Whether you're an agency or brand, you'll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.Here's what's covered in this episode:The key to cleaning up underperforming ad accounts for rapid results.How strategic collaboration can make or break campaigns.Why businesses need a holistic view of paid ads, CRO, and creative strategies.Connect with Romina:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue.  

Welcome to episode 261 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kirk Nielson, the co-founder and marketing leader at Tap In Digital. Tap In Digital specializes in helping brands maximize revenue through innovative, data-driven marketing measurement solutions. With over 15 years of experience in marketing and technology, Kirk is highly skilled in developing strategies that enhance marketing spend efficiency and improve attribution accuracy. Before co-founding Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he enhanced brand visibility and engagement. His diverse background in marketing technology and business analysis underscores his commitment to delivering measurable results. Holding a Master's in Information Systems and a Bachelor's in Business Administration from the University of Utah, Kirk is also an avid golfer who enjoys time with his wife and friends. 1. Why Marketing Attribution Is Crucial for Law Firm Success Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI. By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies. 2. How Data-Driven Insights Enhance Law Firm Advertising Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads. Predictive models enable smarter budget reallocations, maximizing returns on investment. 3. Why Awareness Channels Are Key to Building Law Firm Brands Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm. Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies. 4. How Incorporating Non-Marketing Data Improves Case Volume Variables like weather patterns and tourism trends can significantly influence case counts and demand. Combining marketing data with external factors provides a holistic view of what drives law firm growth. 5. Why Partnering with Attribution Experts Boosts ROI Firms benefit from strategic insights and ongoing support when working with attribution specialists. Beyond software, expert guidance ensures actionable recommendations tailored to each firm's unique market.   Resources:  http://www.tapindigital.com/ https://x.com/kirknielsonwww.linkedin.com/in/kirk-nielson-4039023b   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism. ☕ Building a High-End Hardware Brand: Sahand details the complexities of designing, sourcing, manufacturing, and marketing a premium-priced espresso machine, emphasizing the iterative design process and the importance of early market validation.

Join us as we welcome Alejandro Medina, a performance marketing specialist from Research Solutions (formerly Reprints Desk).  In this episode, Alejandro shares insights into how Research Solutions is simplifying scientific research and data science for various industries. He discusses their customer-centric approach, the importance of website optimization in lead generation, and the role of digital advertising in their growth strategy. Alejandro also offers valuable advice for marketers, emphasizing the significance of data-driven decision-making and continuous learning.  This episode is packed with practical tips for B2B marketers looking to improve their digital marketing strategies and drive business growth.

In this episode of Pathmonk Presents, we welcome Kyle Shurtz, VP of Performance Marketing at Avalaunch Media.  Kyle shares insights on their unique content-first approach to digital marketing, emphasizing the importance of creative optimization and data-driven strategies. He discusses how Avalaunch Media helps companies achieve profitable growth through performance marketing, website optimization, and their new fractional CMO offering.  Kyle also offers valuable tips on website conversion optimization, the future of content creation, and the challenges of attribution in modern marketing. This episode is packed with practical advice for marketers looking to drive both top and bottom-line growth.

Text us your thoughts on the episode or the show!What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it's all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes. But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success.Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.

Send us a text2025 is around the corner, and it's time to rethink your marketing strategy! In this episode, I'll walk you through a fresh, hands-on approach to planning your content for the new year. From analyzing 2024 performance to quarterly planning, picking core content, leveraging AI, and repurposing old hits, this process is designed to simplify your workflows and amplify your results.What to Expect:A step-by-step guide to planning your marketing strategyHow to use data and AI tools for smarter content creationProven tips for repurposing high-performing contentQuarterly strategies to keep your marketing flexible and impactfulMake 2025 the year your marketing strategy truly works for you, not the other way around.

In this episode, I had the pleasure of chatting with Isaiah Douglass, the host of the Vet Success Podcast, about how data can revolutionize veterinary marketing. We dove deep into the ways practices can use data to not just attract but also engage and retain clients. It's packed with insights that are especially valuable for veterinary practices eager to leverage data effectively. We kicked things off by discussing the importance of demographic data in shaping marketing strategies. I emphasized how crucial it is to understand the local population's values and preferences rather than relying on assumptions about an ideal client. Isaiah and I both agreed that moving beyond assumptions and focusing on real community data can lead to more successful marketing outcomes. As we continued our conversation, we explored the significance of identifying target audiences based on buying styles and preferences. Isaiah shared how understanding whether potential clients are bargain hunters or value quality can shape marketing strategies. I added that finding a "starving audience" those eager for the services a practice offers - is key to successful marketing. We also touched on the types of data practices should collect, such as drive-time reports, to make informed strategic decisions. Isaiah highlighted the importance of making data actionable, sharing examples of how demographic insights can reveal growth opportunities. We wrapped up by discussing the role of psychographics in crafting resonant marketing messages and how practices can collaborate with local businesses to enhance visibility. This episode is a must-listen for anyone looking to navigate the complexities of data-driven marketing in the veterinary field.

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine, Group Head of Retail Media and Digital Platforms at Kingfisher PLC. Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets.

Join us as we welcome Viktoriia Svyrydiuk, Senior Client Solutions expert at Httpool, a leading digital media representation company.  In this insightful episode, Viktoriia shares her expertise on global digital advertising strategies, focusing on user acquisition and brand awareness across various verticals. She discusses Httpool's role in representing major social platforms like Snapchat, TikTok, and Reddit in over 50 countries. Viktoriia also offers valuable insights on client acquisition, the importance of data-driven decision-making, and the future of marketing automation.  Don't miss this opportunity to learn from a seasoned professional in the digital advertising landscape.  

Are data-driven decisions overrated? On this special roundtable episode, we challenge the conventional wisdom that more data always leads to better outcomes. Our guests, Kevin McEvilly, Andrew Fox, and Mike Della Porta, discuss the pitfalls of relying solely on analytics and the importance of human insight in crafting successful marketing strategies. Are you ready to rethink your approach?Tune in to learn:Diversity is a significant challenge in the tech space.Agencies have always been technology-focused.The landscape of marketing is increasingly complicated.Investment in technology infrastructure is essential.Data governance is critical for effective decision-making.Human intuition plays a vital role alongside data.Organizations must adapt to rapid technological changes.Collaboration across departments enhances decision-making.The right questions lead to better insights and outcomes.Mentions:Della Porta ConsultingUnistaCanvas Worldwide--Imagine a world where your data flows like electricity—unseen, yet powering everything you do. A world where high availability, low latency, and disaster recovery are not just expectations but realities. Welcome to the future, powered by Zayo's network.In a world that never stops, Zayo is the network underneath it all, helping the most innovative and forward-thinking companies grow. Because Zayo doesn't just connect places, they connect possibilities. Zayo connects what's next for you.Discover the power of Zayo's network today. Visit https://go.zayo.com/network/itvisionaries Mission.org is a media studio producing content for world-class clients. Learn more at mission.org

Today, we have a special treat for you as we welcome Candice Gillhooley, a dynamic force known for blending technical prowess with marketing brilliance. In this episode, we'll explore Candice's groundbreaking approach to "sentient marketing," dive into the interplay between AI and targeted audience communication, and discuss the importance of understanding behavioral data to craft unforgettable marketing experiences. So, sit back, relax, and get ready for an episode that's sure to spark new ideas and inspire innovation.Show NotesLinksBuy the book on Amazon: https://qrcodes.at/SentientMarketingBookhttps://sentientmarketingbook.com/Candace's LinkedIn Profile https://www.linkedin.com/in/candacegillhoolley/Moments00:00 Podcast explores data science, AI, engineering trends.05:05 Ancient harvest tradition, winter preparation, birthdays coinciding.06:46 Target audience insights through effective data utilization.13:17 Enjoys startup vibes, marketing tech innovations.15:36 Data-driven marketing is essential for organizational success.20:27 Martha Stewart's over-the-top American Express commercial.22:22 Impressed by her reinvention despite past challenges.26:31 Glimmers evoke deep, happy memories and connections.29:37 Advertising targets varied generations differently nowadays.32:32 Tech changes: fascinating generational shifts, CD nostalgia.36:11 SQL Server generations discussed at SQL Saturday.39:47 Marketing tech evolves rapidly; cloud frenzy over.41:52 Hybrid cloud trend emerged after market saturation.44:33 Enjoying feedback from Andy about my work.49:28 Personality divergence; traditionalism conflicts with change.50:48 Neurodiverse individuals face job dissatisfaction challenges.54:55 Discussed AI-driven marketing with Candice Gillhooley.

The constantly changing marketing landscape can indeed feel overwhelming, with new platforms, algorithms, and consumer behaviors emerging all the time. It's easy to question if your campaigns are really hitting the mark, especially when trends shift so quickly. Many businesses find themselves relying on metrics that might not capture the full picture of engagement or long-term impact. James Harenchar is the President and CEO of Response Marketing Group, a consumer data-focused marketing agency based in Richmond, Virginia. With over 38 years of experience in the industry, James has witnessed the dramatic evolution of marketing channels, from traditional methods like direct mail and telemarketing to the digital landscape of today. Today, James shares his insights on the importance of response attribution and measuring return on investment (ROI) across various marketing channels. Stay tuned! Resources Claim your EXCLUSIVE OFFER for Marketer of the Day Listeners! Response Marketing Group: Enhanced Customer Engagement With Relevance & Personalization Response Marketing Group on Facebook Jim Harenchar on LinkedIn

Text us your thoughts on the episode or the show!What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B marketing, as Jonathan elaborates on his experiences at Narrative Science, Tableau, and Salesforce. Together, we navigate the potential and pitfalls of data-driven methodologies in the world of AI and marketing, as Jonathan humorously admits to being an "AI guy who hates other AI guys."Marketing and sales teams often face significant challenges with data integration and visualization, and Jonathan brings to light the steep learning curves associated with platforms like Tableau. Our discussion explores alternative tools that simplify these processes and introduces the Cynefin framework as a strategic ally for marketers. This sense-making model helps differentiate between complicated and complex problems, offering strategies to align marketing efforts and secure leadership buy-in. We provide real-world examples of how this can improve communication and understanding among business leaders across diverse domains.The future of marketing is rapidly evolving, especially with AI's transformative impact, and we emphasize the necessity of rapid experimentation. Jonathan and I explore how being data-driven is crucial, yet it's equally important to embrace failure as part of the learning journey. We discuss the concept of an experimentation budget as a growth lever, the scientific approach to marketing, and the art of staying comfortable with uncertainty. By the end of our conversation, listeners will be equipped with strategies to navigate the dynamic landscape of AI-influenced marketing while spreading their bets across multiple channels.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal   Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv's tech hub.    Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.Chapters00:00:00 - Introduction to Perpetual Traffic Podcast00:00:24 - Celebrating Audience Success Stories and Wins00:02:00 - Leveraging Podcasting for Brand Growth00:05:23 - Overview of Today's Case Study00:08:29 - Targeted Solutions for Spa Industry00:13:07 - Data-Driven Marketing for Better Results00:17:35 - Revenue Analysis and Calculating ROAS00:19:06 - Understanding Customer Journey and Spending00:21:10 - Impact of Brand Lift on Conversions00:23:15 - Competitive Strategies for Saturated Markets00:26:47 - Crafting a Complete Funnel Strategy00:28:46 - Preparing Brands for Black Friday00:31:04 - Closing Remarks and Upcoming TopicsLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr.  Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing. Key Takeaways The evolution of marketing education over the past decade The shift from creative to data-driven and technology-driven strategies The importance of social media in modern marketing Responsible marketing and its impact on consumers Continuous learning and unlearning for marketing professionals The role of consumer psychology and economics in marketing patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In the rapidly evolving marketing landscape, the journey of a tech and data science professional of Saurabh Kumar underscores the importance of adaptability and continuous self-improvement. Starting his career at Wells Fargo in India, he transitioned to the U.S. to explore opportunities at leading companies like PayPal, Uber, Meta, and Kraft Heinz. His experiences reflect a broader trend of professionals seeking growth in dynamic environments and highlight the necessity of a positive mindset to navigate challenges. A critical insight from his career is the reevaluation of traditional marketing metrics, particularly the limitations of last-click attribution, which can misrepresent customer journeys. He advocates for using diverse benchmarks and robust techniques, such as media mix modeling and A/B testing, to enhance budget allocation and decision-making. Regularly stress-testing marketing models becomes essential for businesses to adapt effectively to the changing market landscape, ensuring strategies remain informed and relevant. As artificial intelligence increasingly influences marketing and analytics, the potential for AI tools to enhance efficiency and creativity is significant. However, awareness of biases in AI-generated outputs is crucial. By practicing prompt engineering and providing constructive feedback on AI applications, marketers can refine these technologies and unlock their full potential. Ultimately, these insights serve as a guide for professionals aiming to thrive in a competitive environment, encouraging them to integrate continuous learning and ethical considerations into their marketing strategies. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

We're thrilled to sit down with Michael Katz, the CEO of mParticle in this episode. mParticle is a leading customer data platform that helps businesses unify and activate their customer data to drive better marketing outcomes. They specialize in integrating various data sources to create unified customer profiles, enabling companies to deliver personalized and efficient marketing campaigns.In our conversation, Michael dives deep into the evolution of customer data management, sharing insights on how the shift from integration to intelligence is shaping the future of marketing. One of the key takeaways is his emphasis on the importance of building a strong first-party data foundation, which is crucial for businesses navigating the challenges of data privacy and third-party cookie deprecation. Another recurring theme is the collaboration between marketing and IT teams, highlighting the concept that "data is a team sport." MK discusses how aligning these departments can lead to better execution and more effective use of customer data. If you're a marketer looking to stay ahead in the rapidly changing landscape of customer data and marketing technology, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/ECTN_VC5760 

In this episode, Kathryn chats with Llibert Argerich, CMO at Thumbtack. They discuss Thumbtack's mission to connect homeowners with professionals, how the company leverages vast data resources to enhance user experience, the use of AI for personalized customer interactions, the importance of data governance, and the benefits of symbiotic partnerships with brands. Llibert also emphasizes the need for marketers to embrace change and leverage AI to increase productivity and efficiency. Guest Quote:“We have so many open fronts with AI…Traditional search is really telling us, I need an electrician. And then we make the matching on the backend with electricians, but you don't always know that's an electrician that you need. So allowing customers to really state their problems in a way that is natural, whether that's long query strings or uploading an image, uploading a video, and having AI  understand that and then making the right assumptions, connections, and ultimately connecting with a pro, that's a big, big, improvement and I think forward that we're basically just working on right now to really help customers get to that right solution with minimal effort.” Episode Breakdown: [01:49] Alchemy Unveiled: Navigating a two-sided marketplaceOn Thumbtack, there is a two-sided marketplace connecting homeowners to local pros and vice versa. By leveraging a blend of first-party and third-party data, including behavioral insights and property details, Thumbtack personalizes both the user experience and communications, making it easier for homeowners to find the right professional for their needs and for pros to grow their businesses.[11:12] Nuggets to Campaign Gold: Marrying seasonal moments with customer needsThumbtack's seasonal campaigns align with key home maintenance periods, like spring cleaning, and are tailored to individual homeowner needs based on their living situations and preferences. They utilize advanced data-driven tools and personalized communication to simplify home management, proactively connecting homeowners with the right professionals, and measuring effectiveness through detailed user engagement and predictive modeling.[31:23] Gold Rush: Don't be afraid of changeEmbrace change and don't fear AI; instead, leverage it to become more efficient, productive, and valuable, especially in creative fields where adapting can open up new opportunities. Thumbtack is focused on digitizing home services with AI-enhanced search, better homeowner-pro connections, and tools to help pros manage their businesses, aiming to bring more of this $600 billion industry into the digital era.Links & Resources:Connect with Kathryn TurnoffConnect with Llibert ArgerichLearn more about DeluxeLearn more about Thumbtack

Today we have another in person episode lined up at Half Coast Studios here in St. Louis.He and I got connected last year through Apex, even though we are both here in St. Louis.Since then we have had multiple conversations chatting about life and business, and he had the opportunity to come to our BOA LIVE event back in June.My guest today is Scott Snofke. He is the Senior Direct Mail Marketing Coach @ REI Print Mail.Scott's Bio:Senior Direct Mail Marketing Coach“As the largest REI Direct Marketing Company in the United States, we send and track millions of pieces of mail for real estate investors. We use that data to give our investors strategic advice about their specific markets, all designed to get our clients more deals.Connect with Scott:Facebook: https://www.facebook.com/reimailman Instagram: https://www.instagram.com/reimailman/ Website: https://reiprintmail.com/ Builders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Arti Sharma is the CEO and Co-founder of Measure Marketing, a company she started in 2008 after a 15-year tenure bringing thought leadership to various business sizes, from startups to Fortune 500 companies. Her company specializes in inbound marketing, account-based marketing, and other data-driven strategies. Passionate about mentoring and philanthropy, Arti serves on boards for various nonprofits and actively mentors young entrepreneurs. Her expertise in b2b marketing, especially in manufacturing and SaaS, has consistently led clients to define their ideal customer profiles and obtain substantial revenue growth. In this episode… In an ever-evolving digital landscape, businesses face the challenge of not just generating leads, but capturing the most profitable ones. As companies strive to navigate the complexities of digital marketing, the emphasis has shifted from mere lead generation to targeting and converting the right kind of demand. What does it take to attract, nurture, and efficiently convert the right leads? Arti Sharma of Measure Marketing delves into how her team approaches the challenges of not just attracting leads, but ensuring they are the right fit for the businesses they serve. With a unique blend of data-driven strategies and a keen eye for the ideal customer profile, Arti and her team have mastered the art of demand generation, capture, and conversion. By emphasizing the importance of understanding a business's most profitable customers and optimizing the buyer's journey from attraction to conversion, they have helped companies significantly increase their bottom line. From SEO to sophisticated data analytics and tailored marketing strategies, Measure Marketing's approach is all about aligning marketing efforts with a company's ultimate business goals. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Arti Sharma, CEO and Co-founder of Measure Marketing, as she discusses the importance of aligning company offerings with client needs, the evolution of services based on market demands, and the pivotal role of data in strategizing and measuring marketing success. Arti highlights the critical stages of demand creation, capture, and conversion, offering insights into how companies can navigate these phases effectively.

Paul Tedesco is the President of Track, an industry-leading data technology analytics agency focused on data-driven marketing for clients like McDonald's, Kraft, Mercedes-Benz, and Samsung. With over 30 years of experience in marketing, Paul has been instrumental in the company's growth, expanding Track from eight employees to over 90 and securing long-term relationships with high-profile clients. In addition to his work at Track, Paul teaches customer value creation and marketing analytics in the MBA program of the Degroote School of Business at McMaster University. In this episode… Ever wondered how a marketing agency can remain relevant and innovative in today's data-driven world? How do they balance the use of traditional methods like direct mail with cutting-edge digital strategies, and what lessons can be learned from the success stories of industry giants? Paul Tedesco delves into how the proper use of analytics and personalized messaging can transform a brand's relationship with its customers. He shares his journey from starting out in the sales world selling toilet paper to running marketing campaigns for giants like McDonald's and Samsung. Paul reveals the significance of retention, both of customers and employees, and how it has become the cornerstone of success for Track. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Paul Tedesco, President of Track, to discuss leveraging data-driven actions for market impact. The discussion delves into the intricacies of customer value creation, the logistical shifts in marketing analytics, and the potential of tailored experiences that cater to personal habits and needs. Paul's prowess as a seasoned marketer and educator shines through as he offers insightful takeaways that listeners can apply to their own marketing endeavors and personal growth.

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please