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HoloNet Krónikák 106. epizód2025. május 21.Tartalom:Andor – 2. évad 10., 11. és 12. részének kibeszléseJó szórakozást kíván Varga Csongor és Váczi KrisztiánHolonet Krónikák - az Erő hullámhosszán#starwars, #podcast, #chronicles, #force, #holonet, #holonet chronicles, #holonet krónikák, #kronikak, #krónikák, #star wars, #andor, #cassian, #rebellion, #brasso, #Krennic, #Dedra, #Syril, #Bix, #monmothma, #LuthenRael, #B2EMO, #K-2SO
HoloNet Krónikák 105. epizód2025. május 12.Tartalom:Andor – 2. évad 7., 8. és 9. részének kibeszléseJó szórakozást kíván Varga Csongor és Váczi KrisztiánHolonet Krónikák - az Erő hullámhosszán#starwars, #podcast, #chronicles, #force, #holonet, #holonet chronicles, #holonet krónikák, #kronikak, #krónikák, #star wars, #andor, #cassian, #rebellion, #brasso, #Krennic, #Dedra, #Syril, #Bix, #monmothma, #LuthenRael, #B2EMO, #K-2SO
HoloNet Krónikák 103. epizód2025. május 5.Tartalom:Andor – 2. évad 4., 5. és 6. részének kibeszléseJó szórakozást kíván Varga Csongor és Váczi KrisztiánHolonet Krónikák - az Erő hullámhosszán#starwars, #podcast, #chronicles, #force, #holonet, #holonet chronicles, #holonet krónikák, #kronikak, #krónikák, #star wars, #andor, #cassian, #rebellion, #brasso, #Krennic, #Dedra, #Syril, #Bix, #monmothma, #LuthenRael, #B2EMO, #K-2SO
HoloNet Krónikák 103. epizód2025. április 29.Tartalom:Star Wars III. rész – A Sith-ek bosszúja 20 éves és egy új felfedezésAndor – 2. évad 1., 2. és 3. részének kibeszléseJó szórakozást kíván Varga Csongor és Váczi KrisztiánHolonet Krónikák - az Erő hullámhosszán#starwars, #podcast, #chronicles, #force, #holonet, #holonet chronicles, #holonet krónikák, #kronikak, #krónikák, #star wars, #andor, #cassian, #rebellion, #brasso, #Krennic, #Dedra, #Syril, #Bix, #monmothma, #LuthenRael, #B2EMO, #K2SO
We're joined by Stevie from “That Wednesday Week” who takes us through life with the Owls since Danny Rohl arrived and the up turn that saw them move away from a dreadful start to last season and steadily improvement, we swiftly get on to much loved Hornets who have turfed up at Hillsborough and then done very little for them!!!We discover that Michael Smith has an internal “Roberto Carlos”, we look at shape (similar to our 3-4-2-1 and personnel used. Loan, keep or sell is given the level of consideration I doesn't really deserve plotting Barry Bannon's movement into coaching via the premier league and we chat about the forthcoming Steel City derby and why umbrellas may be needed!!The prediction league see's Pete admit to match fixing, John finds more loud environments to roll dice in accompanied by SEJ and Dua Lipa whilst endangering young people!! Jarvis channels Jeff Beck and the real (drawn) Jarvis Cocker whilst going for a walk and Ben complains about local planning. We measure how Northern “Our kid” actually is. Justin and Carlos show that whilst they have known the rules for a couple of seasons now, they still play no attention to them or anything else really. Finally we finish on a true Watford legend that was Stevie first football fixation!COYH!!!This Podcast has been created and uploaded by Do Not Scratch Your Eyes. The views in this Podcast are not necessarily the views of talkSPORT.Huge thanks to all our Patreons:Chris Giannone,RichWFC2,Steve Holliman,Paul Fiander Turner,Sean Gourley,Lee Anselmo,John Parslow,Mark von Herkomer,Neil Silverstein,Steve Brown,Dave Lavender,Kasey Brown,Nipper Harrison,Boyd Mayover,Colin Payne,Paul Riley,Gary Wood,Karl Campion,Kevin Kremen,The Big Le – Bofski,Greg Theaker,Malcolm Williams,Bryan Edwards,Peter Ryan,Luka,John Thekanady - Ambassador of Dubai!!Jack Foster,Jason Rose,Michael Abrahams,Ian Bacon,Ken Green,Nick Nieuwland,Colin SmithAnt!!!!!Westlie WheelerStephen AtkinsonJohn MyersRyan D!Dave Mullins,James McNamaraJim Cuthbert& PDF!!! Hosted on Acast. See acast.com/privacy for more information.
In this episode, I sit down with the incredible Sej the One as we dive deep into the creative process and the journey of self-discovery through music. We explore the challenges and deep trust required to let go of old identities and step into new ones, finding guidance and authenticity along the way. From moving to a new city to leaving her past life as a Jehovah's Witness, Sej shares her heartfelt story of transformation, community building, and the importance of tuning into one's desires. Alongside our music collaboration journey, we delve into the significance of soul connections, living in alignment with our true selves, and creating art that resonates and uplifts. Join us as we celebrate the release of our song '1 +1 = 3' and look forward to more soulful creations together. Listen HERE Sej will be performing at the 2024 Glow Up in Atlanta. Get tickets HERE Connect on Instagram HERE 00:00 Creating Music from the Heart 00:57 Meeting Sej: A Journey of Connection 02:07 Building Community and Leaving the Past 08:42 Finding Purpose and Making Music 15:43 The Power of Authentic Expression 19:34 Transformation and Embracing a New Identity 23:25 Collaborative Creations and Future Plans 30:45 Reflections and Gratitude 34:36 Closing Thoughts and Future Music
Why is it so easy to get helpful content so wrong? Wix's Mordy Oberstein and Crystal Carter are joined by Search Engine Journal's Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google's People Also Ask tells us about how Google sees ‘good content'. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP's Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ben Steele Angie Nikoleychuk Heather Campbell Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Google Ranking Systems & Signals 2024 The Rise of Situational Content News: Google: Sometimes Search Experiments Conflict Causing Issues 13 SEO takeaways from Google's Elizabeth Tucker at SMX Advanced Head of Google Search: AI mistakes won't prevent progress
Linda gives her take on SEJ talks about best practices on how to deal with disinformation on climate change. Planet Philadelphia airs on 92.9 FM in NW Philadelphia or gtownradio.com, 4-5:00 PM ET the 1st & 3rd Friday/month. planetphiladelphia.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kay-wood9/message Support this podcast: https://podcasters.spotify.com/pod/show/kay-wood9/support
Tohle je titulový díl v pravém smyslu slova. V novém díle Zimáku jsme do hloubky probrali, co dělá z třinecké organizace takřka bezchybnou mašinu. Kromě toho ale Michal Mikeska společně s Petrem Čáslavou a Zbyňkem Irglem konkrétně pojmenovali faktory, které stály Pardubice Masarykův pohár. Podle všech tří hostů Zimáku Pardubice ve finále dojely na trenérský štáb. “Na Marku Zadinovi bylo vidět, jak na něm všechno stojí. Byl urvaný, dělal práci za tři lidi,” soudí Mikeska. “Byl vyždímanej jak citron, to bylo vidět i v rozhovoru po čtvrtém zápase. Bylo toho na něj moc,” přidal Čáslava. “Sejček (Petr Sýkora) je skaut klubu, s trénováním nemá nic společného. Víťa Černohous by mohl před sebou mít krásnou kariéru, ale na mě to působilo, že místy nasával atmosféru. A to v takové fázi nejde,” soudí Mikeska. Dohnalo tedy Pardubice, že v polovině sezony učinily bouřlivý rozchod s Václavem Varaďou? “Myslím si, že kdyby tam zůstal, Pardubice by vyhrály titul,” má jasno Irgl. “V určitých chvílích by hrály jiným stylem. Podobně jako Třinec, což by pro něj bylo horší. Ale rozdíl mezi oběma týmy byl na trenérském postu,” doplňuje. “Podívejte se, jak Růžička tepe hráče na střídačce Třince. A Varaďa by si hlídal hráče na lavičce Pardubic a každou drobnost by opravoval. Určité věci by byly opravené v sezoně milionkrát a Dynamo by se třeba vyhly pěti zbytečným gólům,” analyzuje Mikeska. “Potřebujete špičkového trenéra, kterému důvěřujete. Působí to na mě tak, že tam máte trenéra, se kterým si děláte, co chcete,” nebere si servítky Irgl. Jak Pardubice proměnit ve vítěznou mašinu? To bylo téma premiové části Zimáku dostupné na zimakpodcast.cz a iSport premium. 0:00 Petr Čáslava jako minoritní vlastník Pardubic i o cestě za trenérskou licencí 8:20 Co tvoří vítěznou cestu Třince. Moder dává důvěru lidem, musel do toho vyrůst. Nikdo ze sponzorů do toho nekecá, hierarchie funguje 25:11 Peterek jako top GM je taky faktor úspěchu. Co role kouče Motáka? Série se zlomila v šestém zápase, Pardubice neměly nastavenou hlavu 36:33 Jak se mají Pardubice naučit vyhrávat tituly? Růžička je hlídací pes. Sedlákovi nepomohli spoluhráči ani trenéři, Dynamu chyběl špičkový štáb 54:53 Vyhrály by Pardubice titul s Varaďou? 69:58 Měly Pardubice předvést s odskočeným rozpočtem lepší výkony? Dá se play-off vyhrát s jiným hokejem než co předvedl Třinec? Co změny v kádru a v trenérském štábu? 84:00 Čáslava a Mikeska: zpátky do dnů
This episode also covers a lot of the week's general news including the coming of ChatGPT5, Meta's near universal introduction of AI to Facebook and Instagram, TikTok's upcoming turmoil, how plans to kill the cookie have again gone stale, that Webcology was, this week, named among the top SEO podcasts to listen to in 2024 by Search Engine Journal. Thanks to SEJ and to everyone for listening and contributing to our shared industry in whatever ways you do. We cover a lot of other Googley things but nothing compares to the Google April 2024 Rotten to the Core Scandal. It's been a long week since yesterday's news. Mark it in your calendars and diaries, April 24, 2024 was the day Google's greatest myth was finally busted. Recorded live the day after the world learned conclusively how Google manipulated and degraded results to produce a higher query frequency in order to bump its bottom line, this episode deals primarily with what could be Google's worst week ever. Google broke the Ghostbuster Protocol and merged the paid and organic streams of interest and in a long, detailed, and absolutely damning 4200 word essay released yesterday, former Google insider Edward Zitron fills in the five-Ws; who, what, where, when, and why. The piece traces the devolution of Google search back to an emergency all hands meeting in 2019 and places blame at the feet of the man who previously led Yahoo Search to oblivion's great beyond. A stunning and scandalous story is quickly emerging and this marks the first open chapter.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Sej Deribin's career pivots exemplify what it means to be adaptable. She transitioned from a strategic event planner for a global finance firm to launching her own events company, focusing on empowering executive women through events and education. Sej's latest career pivot finds her working in the roofing industry, leveraging her experience to enhance an already thriving family-owned business. Her improvements not only augmented profits but also skyrocketed customer satisfaction. Tune in to hear about Sej's career pivots, the challenges you came up against in a new industry and how she has forged ahead to now be seen as a leader in the industry. Sej is an Enneagram Type 8SX and we dig into what learning about herself meant for her, both personally and professionally. Episode Links: Website She Doesn't Settle Work with Kelly: support@kellytravis.net The Enneagram Effect Instagram She Doesn't Settle Instagram Kelly's Instagram Sej's Instagram
V těchto dnech uplynulo 25 let od vstupu do NATO, kam před dvěma dny vstoupilo i neutrální Švédsko. Byla alternativou uplynulého čtvrtstoletí samostatná cesta? Podle Petrose Michopulose by Česko muselo vynakládat násobně vyšší armádní výdaje, na což nebyla vůle ani politiků, natož veřejnosti. Také česko-slovenské vztahy jsou napjaté a to hlavně kvůli výrokům premiéra Fica ohledně ruské války na Ukrajině. Sejít se s ním na společné schůzi obou vlád by znamenalo legitimizaci jeho proruských názorů. Spouštěčem vzájemné nedůvěry byl ovšem hlavně Ficův projev ke 2. výročí války na Ukrajině, kde řekl, že strategií EU je, aby se Slované vzájemně vraždili na Ukrajině. Ještě předtím položil květiny na hrob bývalého československého proruského diktátora Gustáva Husáka, což se zvlášť dotklo premiéra Fialy. Skončily tím nadstandardní vztahy obou zemí?
Galen welcomes Sej Deribin as she shares her journey transitioning from investment banking to the roofing industry. She discusses the challenges she faced entering a male-dominated industry and the unique processes she implemented to enhance efficiency within her company. Sej highlights her involvement with the National Women in Roofing, emphasizing the importance of education, networking, and collaboration among women in the industry. She also talks about the significance of ownership, independence, and teamwork in attracting and retaining talent within roofing companies. Throughout the conversation, Sej stresses the need for a balance between professional skills on paper and personal qualities such as energy, teamwork ethic, and personality when hiring for a successful team. Who's The Guest Sej Deribin is the Co-Owner of Capitol Roofing. After 15 years in corporate banking in New York City, she shifted gears to roofing. Initially working at a startup, Sej pivoted solely to roofing amid the pandemic. As Capitol Roofing's Operations Officer, she handles finances, marketing, and production. With her husband, she revamped the family business by introducing new procedures, a CRM system, and better bookkeeping. Despite limited marketing efforts, their company has thrived. Sej actively participates in National Women in Roofing and her local school's PTO in Nutley, NJ, where she lives with her husband and two daughters, aged 8 and 10. Highlights Sej's struggles and challenges when starting out The different lessons she learned that helped her progress in her career Advice to newcomers in the property casualty industry The importance of constant learning and the power of networking Her future plans and her continual pursuit towards helping others in the property casualty insurance industry Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com Connect with Sej Deribin https://www.linkedin.com/in/sejsorathia https://www.facebook.com/people/Capitol-Roofing-Company/100050949467563/
On this week's Truth to Power, we bring you a vital conversation on reporting and uncovering the facts about environmental justice concerns throughout the state and nation. In July 2023, as part of their annual Kentucky Environmental Leadership Institute, the Kentucky Resources Council (https://www.kyrc.org/) produced this conversation with environmental journalist, Jim Bruggers. Inside Climate News Reporter Jim Bruggers discusses how he writes for impact and develops groundbreaking environmental justice news reporting using EPA tools like the Toxic Release Inventory, EPA FLIGHT database, ECHO database, and EJ Screen. James Bruggers covers the U.S. Southeast, coal and plastics for the national nonprofit newsroom Inside Climate News. He previously reported on energy and the environment for The (Louisville) Courier Journal. Before moving to Kentucky in 1999, Bruggers worked as a journalist in Montana, Alaska, Washington and California. His work has won numerous recognitions, including best beat reporting, Society of Environmental Journalists, and the National Press Foundation's Thomas Stokes Award for energy reporting. He served on the board of directors of the SEJ for 13 years, including two years as president. He lives in Louisville with his wife, Christine Bruggers, and wonderful cat, Moo. TRI Explorer https://enviro.epa.gov/triexplorer/tr... Envirofacts https://enviro.epa.gov/ ECHO Database https://echo.epa.gov/ EJ Screen https://www.epa.gov/ejscreen You can see the visuals referred to in this presentation on the video recording at: https://www.youtube.com/watch?v=V7x82rSQoCY On Truth to Power each week, we gather people from around the community to discuss the state of the world, the nation, the state, and the city! It's a community conversation like you won't hear anywhere else! Truth to Power airs every Friday at 9pm, Saturday at 11am, and Sunday at 4pm on Louisville's grassroots, community radio station, Forward Radio 106.5fm WFMP and live streams at http://forwardradio.org
The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on the signals that have been officially declared, at one point or another in time, as Google ranking factors. Ben brings you the impact behind the BIG updates made this year: E-E-A-T, Google's redefining of page experience, the developments around systems and signals, and more. Listen in as Ben and host Loren Baker, two of SEJ's brightest SEO professionals, talk Google Ranking Factors. Discussion designed for search professionals and marketing managers planning for next year. Notable: Suppose you do build content that is comprehensive enough to display authority in your experience. In that case, the aspiration is that content will float to the top regardless of more manipulative tactics. –Ben Steele, 10:14 When people have asked me what's our secret to ranking content at SEJ, I've always told them the publish button because we've been building this brand, this entity, and this trust for 20-plus years. –Loren Baker, 13:48 Google is evaluating links more qualitatively. Keywords are still huge, but the number doesn't matter anymore. It's about the way you use them. –Ben Steele, 22:30 [03:30] - Google ranking factors 2023: What's changed and what remains? [10:14] - Keywords and links vs. content and E-E-A-T in today's SEO. [22:30] - Google's qualitative approach to evaluating ranking factors. [27:39] - Building E-E-A-T for smaller sites to compete with big brands. [29:42] - Generative AI content's ranking performance post-updates. [37:24] - Long-term success with E-E-A-T and user intent. [43:27] - Curation as a strategy against generative AI in SEO. [46:52] - How to access the Google Ranking Factors ebook. Keeping your nose clean, don't engage in the quick win strategies that are technically spam because Google has come out and straight up said if it's defined as spam under our guidelines, relevancy doesn't matter. –Ben Steele, 33:33 Curation is something you can lean into as a small business. There is still going to be a demand for human curation. –Ben Steele, 43:27 You can become a trusted source of curation for your audience... that's one thing that language models are not good at: being a source of well-curated information that you need right now. –Ben Steele, 44:29 Those factors of E-E-A-T will be critical for inoculating your business from the negative impacts of AI implemented by big platforms... the experience and the trust. –Ben Steele, 45:53 Resources: Get the Ranking Factors ebook: https://bit.ly/3tFXB53 Subscribe to our newsletter: https://bit.ly/3Q64Cni Connect with Ben Steele: Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year. Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends. People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business's bottom line. I think there's an interesting duality to note there. It's disrupting many things, but people are still excited about it. –Ben Steele, 04:33 You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they're capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year's survey. –Ben Steele, 20:29 While I can't predict the future with absolute certainty, what's clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It's no longer just about optimizing for search engines; it's about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15 [00:00] - About Ben. [03:57] - Top disruptors in SEO. [04:33] - Has generative AI affected search yet? [07:07] - User behavior toward new technology: voice search example. [10:46] - Freelancers moving to permanent positions. [12:15] - Impact of layoffs in tech companies. [16:34] - Priority metrics for SEO professionals. [18:05] - Agency vs. in-house SEO communication struggles. [22:20] - Importance of click-through rate as a metric. [27:25] - SEO's role in ecommerce and Google Shopping. [28:53] - Content's role in SEO. [29:37] - Top barriers to SEO success. [30:57] - Communication barriers in SEO. [32:31] - Frequency of Google updates. [34:01] - Changes in Google SERPs. [34:36] - Major takeaways in the SEO report. [36:46] - Navigating SEO algorithm changes. [38:03] - Communicating SEO value. Resources mentioned: State of SEO 2024 - https://www.searchenginejournal.com/state-of-seo/ An SEO's job is not just to drive traffic; it's to complete that journey all the way down to the checkout. –Loren Baker, 26:08 What we're seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we're seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22 People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, 'Page one for what? For something that nobody searches for?' –Ben Steele, 38:03 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Ben Steele: Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Se esperan lluvias en varios puntos del paísEjército y GN realiza patrullaje en frontera con Guatemala Partido Popular gana elecciones en España
It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage. Loren's captivating anecdotes and poignant reflections paint a bold picture of SEO's past, present, and future. Join us as we celebrate the extraordinary legacy of Search Engine Journal and inspire a new generation of digital innovation. We've achieved considerable success, especially since we collaborated with Alpha Brand Media in 2010 under the leadership of Jenise and Brent. Our primary goal was to expand SEJ's reach. Despite the various changes, one thing has remained constant – our commitment to continuous experimentation. –Loren Baker, 17:17 When I used to write, my natural inclination was to include a summary or an implication section in the post. I would explore questions such as: 'What does this information mean for marketers?', 'How can this be integrated into your SEO campaign?' or 'How can you incorporate this into your daily tasks? –Loren Baker, 15:34 Some of my favorite shows are those where we've invited day-to-day marketers, mainly in-house marketers, to share their experiences. They discuss how things are working from an enterprise perspective and in-house. Even when I used to attend a lot of conferences, I particularly enjoyed the in-house or enterprise-oriented sessions. As a consultant or agency representative, it helped me understand the thought processes, challenges and struggles in-house marketers face, which improved my communication with clients and sales. –Loren Baker, 24:54 [00:00] - Origin and Initial Vision of the Search Engine Journal [07:15] - Key Changes in SEO Since Launching SEJ [11:33] - Impact of Social Media Rise on SEO Strategy [15:34] - Applying SEO News to Marketing Campaigns [16:31] - Importance of Experimentation in SEO and Marketing [17:17] - Growth and Evolution of SEJ with Alpha Brand Media [18:29] - Learning from Past Mistakes and Wrong Decisions [20:22] - Maintaining SEJ's Editorial Integrity and Accuracy [21:12] - Keeping SEJ Relevant Amidst AI Advancements [24:02] - Most Impactful Interview Conducted on the Podcast [27:04] - Evolution of Challenges Faced by Marketers [30:40] - Impact of AI and SGE on SEO's Future [32:02] - Debunking the Myth: Is SEO Dead? [38:13] - Proudest Moments after Two Decades at SEJ [41:04] - Future Plans for SEJ & Loren's Personal Career [42:43] - Possibility of a Lauren Baker AI Chatbot [44:55] - Dominating News Coverage without Being First [45:47] - Making News Stories Evergreen for Audience [47:55] - Creating Engaging Content for Less Exciting Topics [49:58] - Influence of Trends on the Content Creation Approach [51:13] - SEJ Experience's Impact on Worldview and Work Approach Early on, I collaborated with several companies that wanted to start blogs. However, they were hesitant because they didn't believe they had anything of value to discuss. –Loren Baker, 47:55 Search and search traffic has evolved from being considered a vanity metric to becoming more focused on the long tail and conversion-driven. –Loren Baker, 27:13 The one thing I do love about this industry is that it's constantly changing. I love staying on top of everything in search, tech, and everything else, so I'm not going anywhere anytime soon. Going to continue to help to grow this puppy. –Loren Baker,42:16 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Loren Baker: Meet Loren Baker: a trailblazer in digital marketing, the mastermind behind Search Engine Journal (SEJ), and an authority in SEO. As the founder of SEJ, he's built a powerhouse of cutting-edge SEO insights and news, becoming a beacon for marketers and industry enthusiasts worldwide. But Loren's passion for digital excellence doesn't stop at SEJ. As an Advisor at Alpha Brand Media, he injects strategic vision into every decision, continuously pushing the boundaries of what's possible in digital media. At the helm of Foundation Digital, Loren crafts bespoke digital marketing strategies that redefine business success. His penchant for innovative solutions, along with his keen understanding of the industry's pulse, sets him apart as a dynamic and impactful leader. Connect with Loren on LinkedIn: https://www.linkedin.com/in/lorenbaker Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Unlocking Your Brand's Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand's narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress's growth and economy and provides valuable insights on leveraging WordPress to tell your brand's story and succeed in the digital world. As WordPress marks its 20th anniversary, empowering individuals and organizations to share their narratives and establish their businesses, this episode provides a glimpse into WordPress's future and the unique ways marketers, entrepreneurs, and SMBs can capitalize on its evolving capabilities. WordPress enabled about half a trillion dollar economy based on everything people can do to create services and products inside the WordPress space. How we have created our marketplaces has been significant.–Josepha Haden,15:22 Like all the things with AI, I always ask my community to move slowly enough to be ethical but fast enough to be relevant. We're technology, and we have to be fast. Otherwise, we don't matter. But also, we are open source, so we always want to be as ethical as possible.–Josepha Haden, 36:02 The thing I think that makes Open Source so valuable in the history of WordPress and probably in the history of any open source project is that it not only has a bunch of freedoms for what anyone who wants to use our software can do and can have, but it also specifically includes freedoms from things that they should not have to deal with. Like they should be free from having someone suddenly change their terms of service and no longer having access to their content or, suddenly changing their algorithms and no longer having any access to the audiences that they worked so hard to gain on their sites and in their own spaces.–Josepha Haden, 10:12 [00:00] - About Josepha. [00:29] - The 20th anniversary of WordPress. [00:40] - SEJ's transition from Blogger to WordPress. [01:54] - The WordPress project timeline. [04:12] - Explanation of open-source project contributions. [14:32] - The economy of WordPress. [14:51] - SEO plugins in WordPress. [17:23] - How do plugin and theme developers monetize their work in the WordPress space? [20:25] - How has Gutenberg changed WordPress post publishing? [27:21] - Benefits for merchants using WordPress for ecommerce. [28:56] - Storytelling in ecommerce. [31:26] - The role SEO plays in WordPress' operation and its importance to users. [32:31] - Future of WordPress. [33:08] - WordPress' multilingual support. [34:12] - How WordPress is navigating enterprise-level customizations. [36:02] - Ethical considerations of WordPress & AI. [41:57] - The role & importance of the WordPress community in its success. Resources Mentioned: WordPress – https://WordPress.org A Bill of Rights for the Open Web – https://wordpress.org/news/2023/04/episode-54-open-webs-bill-of-rights/ WordPress Playground – https://wordpress.org/news/2023/04/episode-54-open-webs-bill-of-rights/ Yoast – https://yoast.com/wordpress/plugins/seo/ All-In-One SEO – https://aioseo.com/ Rank Math – https://rankmath.com/ Josepha's Blog – https://josepha.blog/ And for what it's worth, a group of existing agencies caters to enterprise clients in WordPress. We know, as WordPress is in the heart of us, that we can do that and support that. And we also can do that while keeping the heart of our open-source philosophies like we see it happening. WordPress.org/enterprise is the page that enterprise-specific agency leaders pulled together to help us get more awareness that WordPress is an excellent choice for enterprise implementations and clients.–Loren Baker, 45:24 One of the goals of Gutenberg was to lower the barrier to entry for new users of WordPress by creating this block standard. The idea was that everyone would use the same variety and type of interactions. You only had to learn one type of management style for all the interactive management spaces available inside the CMS. This was an opportunity for us to modernize the code base and bring in a new concept of how we can work with WordPress. –Josepha Haden, 21:40 So in the publishing space, one of the things that I think, I'm not going to say we're going to lead in, but certainly, I believe we're going to do the best in, is making sure that our native, multilingual support is as seamless and robust as it can be. We are the most used CMS worldwide, and that work is slated for phase four of our current Gutenberg project. It's not necessarily a Gutenberg-centric concept, but it is one of the areas where we can stand to make the most profound difference in using an excellent CMS globally. And so that is in our next three to four years.–Josepha Haden, 33:08 Connect with Josepha Haden Chomphosy: Josepha Haden Chomphosy is an accomplished leader and technologist in open-source software. As the Executive Director of WordPress, she oversees the strategic direction of the world's most widely used content management system (CMS), with 43% of all websites globally powered by WordPress. Since taking on this role in 2019, she has devoted her work to cultivating a more diverse and inclusive community that welcomes hundreds of volunteers worldwide, expanding the platform's reach, and empowering users to create exceptional digital experiences. Josepha is known for her leadership skills and philosophy, passion for open-source software, and commitment to creating a more equitable and inclusive industry. Connect with her on LinkedIn - https://www.linkedin.com/in/josephahaden/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events. From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve. Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17 [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google's ethics and AI. [17:32] - Initial thoughts on Google's Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What's the motivation for companies? [58:26] - What's on the horizon? Resources mentioned: Google I/O: https://io.google/2023/ 230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it. Free speech is when I walk into your house or Matt's house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance. In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content. In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements. Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners and serving as a resource for all practitioners to learn from and share with the community. Now, landing page experience is a core component of quality score, which is a core component of ad rank, which influences your cost per click in at least Google and Microsoft PPC campaigns. And what's interesting is that the landing page experience is a two-part piece: The first is how well the landing page answers the promise you made in your ad, and that goes to the keywords you're targeting or the audiences you're targeting. The other piece is a little bit technical, and where you might need to partner with your SEO friends or use a tool that has some of these things baked in. Is the ad bot able to crawl your landing page to generate a quality score? Are you going to be having popups going left, right, and center? Are you going to have modules that may not necessarily behave? So there's a, there's a technical component, and then there's the, the content component. And what I think a lot of either PPCs, may need to remember to think about is the technical component. –Navah Hopkins, 04:47 I've always considered utilizing SEO or normal site pages as huge distractions for PPC campaigns. Typically with PPC campaigns, someone knows where they're going to go. You want to keep them in that funnel and follow that call to action, so they will make that purchase. But it seems like, in PPC, you can direct someone into taking that call to action. Whereas SEO, we're doing the exact opposite. We're interweaving this web of distractions to show that it's an authority, and there are reviews, FAQs, and there's the schema, and there's everything else, like all across the board and interlinks and navigation. –Loren Baker, 10:07 If we want experiences that are curated, we need to know how to say yes. Because that's another thing: what does that experience look like? And we can talk about that in terms of what cookie consent looks like on the landing page. The other thing that's important to factor in is that if you choose to say no to tracking, which is a valid choice, just expect to see ads that are not valid. –Navah Hopkins, 18:00 [00:00] - About Nava. [03:35] - What is landing page experience, & how does that impact overall PPC performance? [12:52] - How important is landing page compliance for in-app browsers? [19:32] - Which is worse, rage clicks or abandoned carts? [24:02] - Metrics for landing pages. [27:45] - What is Performance Max? [32:23] - Opportunities in AI. [35:43] - Tips for managing multiple campaigns & pages. Resources mentioned: Performance Max: https://support.google.com/google-ads/answer/10724817?hl=en Google IO: https://io.google/2023/ What's interesting is that if you see that mostly YouTube displays and others are getting the lion's share of your budget, odds are you're not budgeting enough for transactional search. More importantly, your landing pages are likely being served to people that aren't as relevant. So definitely make sure that, as you're building your P-max campaigns, you include as an audience signal some of your competitor websites. –Navah Hopkins, 31:17 One of the things that I would encourage every consumer to think about is whether you want the experience of walking down New York City and you see billboards everywhere. Or whether you want an experience of, “I went into a pop-up store that I sought out, and I have this very curated shopping experience specifically for me.” No judgment either way, but bear in mind that advertisers and SEOs only have the data that we consented to give. So you need to share that data to expect landing pages to be a perfect match. –Navah Hopkins, 14:34 I think this new visual era is exciting and interesting, but that's one of the areas where this is a good time to fail fast and test playing with video, playing with display, ads, and content. See how you can adjust your landing pages to capitalize on that. Because if you're treating your landing pages that came from tech sources with the same as visuals, you likely need to include a couple of opportunities to connect with your consumer.–Navah Hopkins, 11:53 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Nava Hopkins: Meet Navah Hopkins, the Evangelist for Optmyzr. With over a decade of experience in digital marketing, she knows the ins and outs of SEO and PPC like the back of her hand. Navah is all about sharing knowledge and spreading the love for paid search. She's a frequent contributor to SEJ, SEMrush, and WordStream. Plus, she's a sought-after speaker, sharing her wisdom with audiences across the globe. In fact, Navah loves PPC so much that she's a founding member of the Paid Search Association. Along with her fellow members, she's dedicated to nurturing the next generation of PPC pros and creating a community of collaboration and learning. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
So Stoke City can't be bothered to turn but its no biggy!! It's all a dead rubber and we have other rubbish to talk about!! The Player of the Season gets short shrift, Javi Gracia being shown the door at Leeds United, Carls Xmas present, Roy Hodgson (AGAIN!!!), Justin reviews SEJ merchandise and Carl tries to work out how many tampons fit in a "clutch bag"! We go through the first 5 days of the "DNSYE End of Season Alphabet Nonsense" which has some of the worst intro music ever produced followed by season highlights before Justin makes us pick our favourite and least favourite Pozzo era season.Part Two coming soon!!COYH!!!!This Podcast has been created and uploaded by Do Not ScratchYour Eyes. The views in this Podcast are not necessarily the views oftalkSPORT.Huge thanks to our Patreons:Chris Giannone,RichWFC2,Steve Holliman,Ian Ball,Paul Fiander Turner,Lee Anselmo,John Parslow,Mark von Herkomer,Neil Silverstein,Steve Brown,Dave Lavender,Skyla Rose,Kasey Brown,Nipper Harrison,Boyd Mayover,Colin Payne,Gary Wood,Karl Campion,Uncle Ron,Kevin Kremen,The Big Le – Bofski,Greg Theaker,Malcolm Williams,Jack Foster,Jason Rose,Michael Abrahams,Ian Bacon,Ken Green,Nick Nieuwland,Colin SmithAnt!!!!!& PDF Hosted on Acast. See acast.com/privacy for more information.
In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not. Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this episode is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out. I filter the information according to what I find interesting professionally and personally and what I think the audience would be interested in. I'm especially interested in things that are novel or under-covered but are essential for people to know. That's one of the reasons why I started covering more of the WordPress stuff as well as Wix. –Roger Montti, 3:14 Covering John Mueller, it's always interesting to decipher what he's trying to say, what he wants to say…he addresses people with the understanding that they have a high level of knowledge of SEO, and that's only sometimes the case for people who can benefit from the information he has to share. So I like to take the data he's sharing, which is usually communicated at a high level, and distill it into smaller parts and try to break it down into a language everyone can understand. –Matt Southern, 18:01 I see breaking news as two things. The first one is the fact: “This happened.” The second part is “What does that mean and how does that impact people?”...So you must balance the speed and being out there with the news and saying, “this happened.” But then we can also revert to what happened, do an article about what it means, and bring in other people who might have interesting insights into it. –Roger Montti, 7:38 [00:00] - Meet Matt & Roger. [01:26] - Understanding information overload. [05:34] - Keeping content timely and relevant amidst rapid news flow. [09:18] - How to strike a balance between reader engagement & SEO rankings. [15:24] - Best practices for tackling inaccurate information. [17:31] - Tips and insights for covering statements from authority figures. [19:56] - Providing the right historical context: A key to effective writing. [23:41] - Should you always credit who covered a topic first? [27:15] - How to avoid falling down a rabbit hole when researching a topic. [33:52] - How to craft compelling personas for better writing. [40:57] - Nerdy conversations: How nerdy is too nerdy? [44:55] - How to keep repetitive topics interesting when writing. [49:35] - The experts' views on the legal drama surrounding generative AI and innovation. [56:24] - How writers are using generative AI: Matt & Roger's perspectives. [58:10] - What our experts are writing about right now. There are three main factors I focus on when choosing a topic. First is audience interests. Then, industry relevance. And then, I find out where there are some content gaps. To prioritize that information, I considered the overall impact on the readers and the timeliness of how it aligns with our editorial goals. So putting all that together and understanding everyone's needs, what we want to communicate and what the readers want to get out of it and keeping myself informed along the way. –Matt Southern, 6:04 Roger and I have a similar philosophy. We both like short, concise non-click baiting titles. That philosophy satisfies both sides of what we're trying to balance: ranking and audience. With ranking, you want to mention the most important keyword as close to the beginning of the title as possible. If you do that, you're also accomplishing the goal of grabbing the audience's attention. –Matt Southern, 11:59 When I write anything, I focus on the benefit to the reader and what information is beneficial. Sometimes you have to ask how that impacts me. Put yourself in their seat…What do I do as a Content writer or as an SEO? How does that impact them? …When you write about something complicated, you have to slow it out and explain the jargon so that people can follow along can understand why it's important. –Roger Montti, 28:38 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance. In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content. In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
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Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to create a successful approach. We also get into clean rooms and clean tech vs. a "black box" approach and how AWS, Google & Snowflake's impacts on the ID data market will look like. There's a lot that needs to go into how I design my identity strategy to fit not only the privacy talk about data governance and all that fun stuff but also works within the industry that I'm in and deals with the marketing stack that I've invested in. So that's really where identity by design comes in. It helps you understand. We help people understand the pieces of what a sustainable building-up of your identity graph might look like. –Nancy Marzouk, 06:19 The fact that the cookies were anonymous and that the workflow that was present for cookies was acceptable, but it's no longer viable when you're starting to deal with the first-party data. Because it's very sensitive information, creating a more secure workflow will be very important in the future. With that being said, it doesn't mean that retargeting goes away. It just looks a little different. –Nancy Marzouk, 10:41 With cookies and mobile going away, what it does is it brings the advertiser and the publisher closer together. –Nancy Marzouk, 16:15 00:00 - About Nancy. 05:00 - What is identity, and why is it important? 08:46 - Can you still retarget in the future? 11:47 - Is it going to be better or worse for advertising? 22:51 - Does a publisher have to work with every identity solution? 35:29 - A scenario ID platforms can identify. 38:47 - How to transition to ID. Resources mentioned: MediaWallah - https://mediawallah.com/ There are different parts of identity. First, there's being able to identify an event or a session or something happening in a browser or something happening in the app so that you can do that targeting right then and there based on what the platform is that you're using. And then there's how do I take all that information and connect it to an individual or a user so that I can perhaps do some sophisticated audience modeling or attribution? –Nancy Marzouk, 26:12 It seems like the past three years. Google's been serving more and more publisher sites that are reviews or product-oriented reviews, recipe sites, whatever on the publisher side, as opposed to going directly to the source. So I think it will make that real estate more important from an advertising perspective. –Loren Baker, 19:01 People are looking to use their first-party data to bridge the gap and create a crosswalk between the information they need to understand about their marketing and the effectiveness of their marketing. –Nancy Marzouk, 05:17 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Nancy Marzouk Nancy is a true maverick on the marketing technology scene - always one step ahead of the pack and more than capable of solving even its most stubborn problems. Through her company MediaWallah, she's revolutionized how data can be connected for maximum value at every level. The industry has taken note - Nancy's been making waves as a frequent guest speaker at conferences and through op-ed pieces in publications everywhere! Her genuine commitment to progress saw her appointed to IAB's Cookie Management Task Force – proving that when it comes to tech, no problem lies beyond reach with Nancy around. Connect with Nancy on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/ Follow her on Twitter: https://twitter.com/nmarzouk Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Edge of the Web - An SEO Podcast for Today's Digital Marketer
“Welcome back to the EDGE, In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“ That….has to be our lamest intro…..brought to you by ChatGPT! We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong? Join us and catch up on our choice picks in the news this week. News from the EDGE: [00:05:40] All of your sites can now be on page one of Google results! [00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out [00:16:51] EDGE of the Web Title Sponsor: Site Strategics [00:18:24] ChatGPT Content for SEO? [00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blasts from Search Engine Roundtable: [00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link [00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link [00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you'll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus' Brand SERP02:14 Alexandra Tachalova's Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you'll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus' Brand SERP02:14 Alexandra Tachalova's Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you'll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus' Brand SERP02:14 Alexandra Tachalova's Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond. As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the upset of the last few years and economic issues on the horizon. –Ben Steele, 12:34 Organic marketing or performance marketing forms, such as SEO and affiliate marketing, have risen from staffing and investment perspectives. –Loren Baker, 14:31 If you're hyper-focusing on that automation element, you might be missing its actual value, which is allowing you to go hands-off on some of the things that don't matter as much and focus on creating content that resonates with your audience –Ben Steele, 31:11 [00:00] - About Ben. [06:49] - What is the second annual State of SEO? [09:59] - Number of respondents involved. [10:25] - Preliminary findings that stuck out. [16:09] - Locales with the highest salaries for SEO. [18:20] - Where SEO professionals focused big this year. [22:31] - Metrics to track success. [32:40] - Important emergent factors in the next two years. [41:33] - Difficulties in ebook planning. [43:34] - The difference between an ebook & a white paper. Resources mentioned: State of SEO - https://www.searchenginejournal.com/state-of-seo-performance/ Ebooks are an interesting beast because they have unique difficulties and advantages. The most significant unique problem is they require a lot of buy-ins. By that, I mean they need someone to not only have the time to sit down and read it but to go through the process of discovering and deciding to download it. –Ben Steele, 37:55 People are returning to basics, driven by Google's updates over the last couple of years. –Ben Steele, 19:40 Yes, rankings are nice, but it's much better to have an ROI where people purchase or click. –Loren Baker, 28:16 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Ben Steele: Ben Steele, Senior Editor at SEJ, is an expert in digital content. He didn't set out to be an SEO strategist. Still, after learning the skills needed for his job and combining them with some self-driven research on digital marketing, he found that this is where his true passion lay. His professional theater background also helped him develop a work ethic and leadership skills, among other soft factors like creativity. Ben now works on the ebooks of SEJ, where he always offers fresh insights and recommendations for content strategy. Through his work in SEO, he channels the human experience, journey, or expression into something that others can learn. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Follow him on Twitter: https://twitter.com/BennyJamminS
Dušan Stojilković je lekar iz Srbije koji je odlučio da se oproba na Sejšelima. Pričali smo o psihodermatologiji kao i o životu u tropskom raju. Linkovi: https://www.bbc.co.uk/programmes/p0d7plvs Podržite na patreon.com/belgrade i paypal.me/sgarcevic
Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing. You're not going to get more business by sending less. That's not the way it works. You need to send more. Marketers think they send too much, but they're just not sending relevant stuff. –Jay Schwedelson, 6:50 Technology has changed in the last five to seven years, and the reason you go to the inbox versus the junk folder is not because of the content. It's not because of the words or symbols that you're putting in your subject line. It's because of your sending reputation. It's because of the engagement, the opens, and the clicks you're generating with the people in your database. Your engagement is the reason you're going to the inbox or not. –Jay Schwedelson, 8:58 You go in the junk folder because you have a bad sending reputation. You have no engagement. The misconception of spam trigger words hurts marketers because they're trying to write subject lines, not utilizing the words that all marketers know to work the best –things like free or expires.–Jay Schwedelson, 9:47 [00:00] - About Jay. [03:02] - What is the Guru Conference? [08:15] - Common email myths. [11:10] - Does purging & getting unsubscribes help with ratios? [15:24] - Email triggers words that are not okay. [19:24] - Using emojis in subject lines. [23:13] - What are Friendly Forms? [26:01] - Importance of personal names & avatars. [29:10] - How important is a subject line in outreach emails? [33:15] - How personalized can we get with email marketing? [37:10] - How important is it to get the CTA above the fold? [40:25] - Holiday email marketing tips. [45:24] - How to avoid getting into the promotions folder of Gmail. Resources mentioned: Guru Conference - https://guruconference.com/ Subject Line - https://www.subjectline.com/ Outcome Media - https://outcomemedia.com/ Inside Scoop - https://jayschwedelson.com/ Email marketing here at SEJ is one of our cores. It's one of our most significant pillars in terms of marketing. –Loren Baker, 4:57 You don't have to get any negative repercussions from an unsubscribe. You get negative repercussions from spam complaints which only occur if you're doing some sketchy stuff. –Jay Schwedelson, 12:44 If they're going to unsubscribe, they will never buy anything from you. So, therefore, they send the offer because they're looking and waiting for something. –Loren Baker, 5:46 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Jay Schwedelson: Email marketing expert Jay Schwedelson is one of the best in the business. Founder of the #1 rated subject line grading tool, Subjectline.com, he's evaluated over 15 million subjects and helped 200 thousand marketers send out their message effectively! Also, as the President and CEO of Outcome Media, Jay has helped some of the most iconic brands in the world to become even more successful. With his innovative solutions, he knows what it takes for your business to soar. Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Love, friendship, family, career. The four things that I have deemed most important throughout these past 25 years now seem so...different. Call this a quarter-life crisis or breakthrough, but it needed to happen and I'm so glad I get to share this with you for the 100th episode of The Spill Sesh with Sej. Follow @thespillseshwithsej for more content x
What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses. I don't have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00] I think there's a little bit of a misconception about headless. A lot of people out there, the conversations I'm having with people that are not tech SEOs is they feel that just utilizing a headless means that it's automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15] For most ecommerce sites, I would recommend going with a headless solution, especially if you're on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09] [00:00] - Lidia's background. [10:36] - What is headless CMS & how is it helpful? [17:20] - Do you build from scratch in a headless environment? [22:00] - Are headless CMS quicker? [26:00] - SEO optimizations in headless. [31:30] - Other benefits of using a headless CMS system. [36:00] - How well does AI content rank in it? [39:52] - Where does Lidia see headless going in the next four to five years? [44:45] - What kind of business should look into headless CMS? [49:59] - How important is JavaScript? Resources mentioned: https://www.sanity.io/shopify https://www.sanity.io/sej - Free boosted Sanity plan for SEJ readers https://www.dangler.co.uk/ Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00] Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19] B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It's more similar to the experience they can provide in a shop. –Lidia Infante For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Lidia Infante: Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia. She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites' success! As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women's rights on her website. Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/ Follow her on Twitter: https://twitter.com/LidiaInfanteM Visit her website: https://www.lidia-infante.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Deuteronomio 31:2-13 RVA2015: Además, el SEÑOR me ha dicho: ‘No cruzarás este Jordán'. El SEÑOR tu Dios es el que cruza delante de ti. Él destruirá estas naciones delante de ti, y tú las desalojarás. Josué es quien cruzará al frente de ti, como el SEÑOR ha dicho. El SEÑOR hará con ellos como hizo con Sejón y con Og, reyes de los amorreos, a los cuales destruyó con sus tierras. El SEÑOR los entregará delante de ustedes, y harán con ellos conforme a todo lo que les he mandado. ¡Esfuércense y sean valientes! No tengan temor ni se aterroricen de ellos, porque el SEÑOR tu Dios va contigo. Él no te abandonará ni te desamparará”. Entonces Moisés llamó a Josué y le dijo ante la vista de todo Israel: “¡Esfuérzate y sé valiente! Porque tú entrarás con este pueblo a la tierra que el SEÑOR juró a sus padres que les había de dar, y tú se la darás en posesión. El SEÑOR es quien va delante de ti. Él estará contigo; no te dejará ni te desamparará. ¡No temas ni te atemorices!”. Entonces Moisés escribió esta ley y la dio a los sacerdotes, hijos de Leví, que llevaban el arca del pacto del SEÑOR, y a todos los ancianos de Israel. Moisés les mandó diciendo: “Al final del séptimo año, en el tiempo señalado del año de la remisión, en la fiesta de los Tabernáculos, cuando todo Israel venga para presentarse delante del SEÑOR tu Dios en el lugar que él haya escogido, leerás esta ley a oídos de todo Israel. Harás congregar al pueblo —los hombres, las mujeres, los niños y los forasteros que estén en tus ciudades—, para que oigan, aprendan a temer al SEÑOR su Dios y cuiden de poner por obra todas las palabras de esta ley. Sus hijos que no la conocen la oirán y aprenderán a temer al SEÑOR su Dios, todos los días que vivan en la tierra que para tomarla en posesión cruzan el Jordán”.--------------En este capítulo vemos que se acerca el final del liderazgo de Moisés; él dió su último discurso lleno de palabras de ánimo y fortaleza para que el pueblo y Josué no tuvieran temor para conquistar la tierra prometida. Imagínese a un Moisés que después de 40 años se vuelve a repetir la historia y él no quería que la nueva generación cayera en la trampa en que cayeron sus antepasados cuando por temor no pasaron a conquistar la tierra.Luego leemos que Moisés dió una orden especial a esta generación. Después de que cumplieran siete años de estar en la tierra prometida, debían poner en práctica un acto solemne y era el de perdonar todas las deudas pendientes que tuvieran entre ellos. Era un año especial delante de Dios. En esta fiesta también se debía hacer algo importantísimo. Todos debían estar reunidos para leer completamente todo el libro de la ley. Esto se hacía para que la nueva generación, o sea los hijos que entraron siendo pequeños a la tierra prometida o nacieron ahí, aprendieran todas las cosas que Dios les pide a ellos que hagan y también las cosas que Dios les pide que no hagan para el bienestar de ellos por amor al pueblo escogido de Dios.Esta es una lección muy bonita para nosotros. Debemos sacar momentos especiales en el año para instruir de forma especial a nuestros hijos. Muchas veces nos confiamos de que con ir continuamente a la congregación es suficiente, pero nos olvidamos que nuestros hijos apenas están adaptándose a nuestra fe, mientras que nosotros ya llevamos más tiempo como creyentes.Es importante que nuestros niños vayan continuamente a la iglesia porque desde pequeños aprenden versos bíblicos y junto con nosotros adoran al Señor, esto es parte del crecimiento espiritual; también es necesario que tomemos el tiempo de escuchar sus opiniones acerca de lo que van aprendiendo o nosotros mismos preguntarles si ellos están comprendiendo el porqué de muchas de nuestras prácticas y enseñarles lo no entendieron. Es importante que ellos no hagan cosas mecánicamente por costumbrismo sino que comiencen a tener conciencia de la forma que nosotros practicamos nuestra fe y por qué tenemos vidas diferentes de aquellos que no practican nuestra fe. Que todo tiene una razón de ser y nosotros con paciencia instruyamos a nuestros hijos en el camino de la verdad, que seamos conscientes de que ellos están entendiendo por qué cantamos, oramos, o leemos la biblia, cuál es el mensaje de la cruz, qué representa el bautismo en agua y en el Espíritu, la importancia de consagrar nuestras vidas a Dios, por qué nos congregarnos, etc. Recordemos que son las primeras almas que Dios ha puesto a nuestro cargo que debemos tener el tiempo para instruirlos cada día para que cuando ya lleguen a una edad donde tengan más conciencia de tomar decisiones importantes en sus vidas, puedan entregar voluntariamente sus vidas al Señor, entendiendo plenamente lo que esto significa en las vidas de cada ser humano. Que lo hagan con conocimiento y no por emoción o imposición. Eduardo Rodríguez.
Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins. Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You'll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move. There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can't send new data to it. For 360 or the paid customers, it's going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23 If you're not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won't be able to do a year-over-year analysis in it. –Charles Farina, 5:42 The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn't use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles Farina, 31:11 [00:00] - A background on Charles & why he loves analytics. [04:58] - Will data be lost if you don't transition in time? [06:14] - Will you lose the data you track before July 1? [09:09] - Is there an easy way to migrate the GA Universal Analytics to GA4? [11:15] - Recommendation for migrating in mass? [14:02] - Pros and cons of GA4 as compared to Universal Analytics. [18:39] - Will bounce rate be eliminated? [22:50] - Differences in what's seen on Google Console vs. Analytics? [27:02] - Will there be more explanation on direct traffic? [31:04] - What is directionality? [33:07] - Ways to integrate Google My Business into GA4. [35:17] - Is dual tagging recommended? [39:01] - Three concepts of attribution in GA4. [42:05] - Will Data Studio be recalibrated? [43:21] - State of UTMs. Resources mentioned: Measure Slack - https://www.measure.chat/ It's a crucial time that we're having this conversation now because to your question, GA4 uses an entirely new data model, requiring a new implementation to get data into that product. So, in short, it doesn't carry forward any of the data you've collected in the past on the old version.–Charles Farina, 5:06 The best practice has been until now is that you should try and run both versions side by side so that you can have 13 months of data in the new platform and eventually make it very easy to switch over now.–Charles Farina, 5:29 Take a little time out of your day just to learn a little bit more and a little bit more about how to utilize reporting and everything else. –Loren Baker, 8:00 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Charles Farina: Charles is an innovative consultant with extensive experience in helping clients, analysts and marketers unlock the full potential of their business on Google's marketing platform & Cloud. With more than a decade of experience, he has helped organizations worldwide understand their online presence through Google Analytics. He's done this by implementing hundreds of training sessions for enterprises, including GoPro, Starbucks & Glassdoor, among others! His contributions to the Google Analytics partner community earned him an excellence award. In addition to being a leading contributor on Measure Slack and Twitter, Charles can also be found at an ice rink playing hockey. Connect with Charles on LinkedIn: https://www.linkedin.com/in/charlesfarina/ Follow him on Twitter: https://twitter.com/charlesfarina Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Welcome to Santelmo Society! Isang pangtawid ng linggo muna ang hatid natin ngayong gabi, isang aswang story mula kay Sej. Kung gusto ninyong ring maging tagapag-bahagi sa podcast na ito, ay mag submit lamang ng inyong true horror stories sa mga sumusunod:Email Address: campfirestoriesph@gmail.com Facebook: https://www.facebook.com/campfirestoriesph Twitter: https://twitter.com/campfirestoryph Instagram: https://www.instagram.com/campfirestoriesph/ SUPPORT PHILIPPINE CAMPFIRE STORIESBuy me coffee via Kofi
SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content strategy, married with a strong editorial team, can empower and inspire your team. Before coming to SEJ, Amanda served as Senior Deputy Editor and Content Manager for HubSpot's social media team. SEJ is in this critical moment of growth and scale where it's an extremely important time but an extremely exciting time to be entering this environment because it is a time of great change with maybe a few growing pains. So it's really being able to see the impact you're going to have on this growth and evolution for SEJ, specifically as it evolves from a blog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01 I love a good corporate culture that doesn't need a handbook to tell people how to have a good corporate culture. –Loren Baker, 22:57 There's a lot of opportunity in broadening the view that a publication has of news and creating editorial content that is not necessarily breaking but is still timely and relevant and therefore newsworthy, and that gives you a little bit more time to really sit with information and think about what it really means and add different perspectives to it. –Amanda Zantal-Wiener, 49:11 [00:00] - About Amanda. [08:08] - How Amanda got to Hubspot. [14:52] - What are Amanda's management & leadership philosophies. [18:59] - What attracted her to the SEJ's Editor-In-Chief role? [26:17] - Are there differences in goals with a publishing company vs. a tool company? [35:27] - What else is she bringing into this new role? [41:40] - What to keep in mind when writing content, and do AI tools have a place? [48:17] - Where will she steer SEJ editorial? That's what was what drew me to SEJ's environment. In particular, it seemed like an environment where there were a lot of strong-minded smart people. Everybody I interviewed listened. So being able to come from that strong stance and that strong point of view with respect was something that stood out to me during the interview process, and that's not an environment, and that's not a workplace dynamic that you find in too many places –Amanda Zantal-Wiener, 21:06 Everything is so multi-pronged now. You have to have a multi-channel approach to content strategy, or else you're going to fall behind the start line. That is probably the biggest difference: you have to keep brand awareness in mind, brand recognition, brand recall, thought leadership, and all of those things. –Amanda Zantal-Wiener, 29:24 As long as you have that audience, you could always introduce new components and new things.–Loren Baker, 34:02 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Amanda Zantal-Wiener: Amanda brings a wide array of experience to the table. From HubSpot, she has worked as an editor and writer for companies such as Fast Company and EcoSalon. In addition, her byline can be found in various media outlets, including Thrillist. SEJ is fortunate to have Amanda on board as Editor-In-Chief. Her expertise in content strategy and editorial work with solid teams of writers and editors makes her ideal for the challenges we face as an organization navigating constantly changing media landscapes, where relevance is key! Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ Follow her on Twitter: https://twitter.com/Amanda_ZW Find her works on her website: https://www.amandazw.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Whether you're in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads. There are not many people who are writing about LinkedIn SEO or even considering LinkedIn as a search algorithm algorithmically driven platform. –Jessica Foster, 05:06 If you can grow your following and your influence, you can generate leads through LinkedIn and not just use it for applying for jobs. –Jessica Foster, 13:40 Linkedin, by far, gets us the most ebook downloads and the most newsletter subscriptions from all of these micro-events that we've set up for tracking on SEJ. So LinkedIn outperforms any other social media looking at the user's numbers and quality. –Loren Baker, 15:15 [00:00] - About Jessica. [03:26] - Difference between content optimization and SEO. [12:13] - How did LinkedIn get so popular again? [19:03] - How the algorithm works in LinkedIn. [25:47] - Get insights from Jessica's LinkedIn profile walkthrough. [31:33] - How important is filling in skills & endorsements? [34:43] - How to optimize your LinkedIn profile. [40:34] - Should you link back to original articles on LinkedIn? [42:16] - Things Jessica enjoys doing outside of SEO. Resources mentioned: Keys and Copy: https://keysandcopy.com/ People are craving a little bit of professionalism on social media. –Loren Baker, 16:56 I honestly find LinkedIn to be refreshing. It's a little less of people fighting out in the comments. But, for the most part, it's people sharing precious insights and genuinely looking for networking opportunities with people in their industry. –Jessica Foster, 17:02 If you have a limited scope of connections, don't let that stop you from engaging with other content publishers on the platform and publishing your content because it can increase. –Jessica Foster, 25:18 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Jessica Foster: Jessica is the Senior SEO Strategist at Media Monks and has founded her own company, Keys & Copy. She has extensive experience in SEO and copywriting and knows what it takes to create content that will attract and engage your target audience. Jessica, who possesses both original ideas and solid strategies, helps clients rank highly on Google using her unique skills. Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica--foster/ Follow her on Twitter: https://twitter.com/seocopychick Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Excellent content can be a powerful tool for the B2B world. It's key to know how it will benefit your company and what SEO strategies you should use. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. You'll get insights into the most important factors to consider when considering B2B content strategies. Inorganic search-focused content is a type of content but it's not the only type of content. It's not the only thing content can do. Content is a tool–it's a means to an end. It's all in like how you apply it.–Kameron Jenkins, 20:05 I have found from my personal experience that content marketers who are just really good content marketers can learn pretty much any subject matter and ramp up fairly quickly.–Kameron Jenkins, 13:54 We start with the product and its features, and that's how we build out our themes. Basically, everything we talk about can tie back in some way, shape, or form to the product.–Kameron Jenkins, 25:49 [00:00] - About Kameron & what attracted her to Shopify. [04:49] - Connection between online & offline Shopify. [07:26] - How Kameron's day-to-day content looks & how she built a team. [12:00] - Challenges when looking for writers. [15:06] - How to set up & communicate expectations with stakeholders. [19:45] - Does Kameron go outside of SEO for success metrics? [25:37] - The importance of the customer & buyer decision journey in your content. [27:22] - What's great about battle cards. [32:04] - The difference between small company and big company content strategies. [39:56] - How to update older content. [43:56] - How to identify content decay. [45:53] - What is in a content brief? [48:20] - Important content marketing strategy considerations for small companies. [53:31] - Tips for integrating vertical targeting into your content strategy. Resources mentioned: Gong - https://www.gong.io/ Articles Kameron wrote on SEJ - https://www.searchenginejournal.com/author/kameron-jenkins/ Prioritizing refreshes is super important. I would dive down to the granular level of what keywords have we lost the most positions for in this post. –Kameron Jenkins, 41:49 Search sometimes can be very tough. Patience is a virtue but patience doesn't always have a seat at the table.–Loren Baker, 15:23 What we're doing right here is not only just helping you rank but it's helping you close every lead that you're getting in from various different funnels.–Loren Baker, 23:58 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Kameron Jenkins Kameron Jenkins is the Content Lead at Shopify. In previous roles, she's been Director of Brand, Content & Communications at Botify, the SEO Wordsmith at Moz, and the VP of SEO & Content Strategy at a digital marketing agency that serviced local and multi-local businesses across the country. Drawing from her experience, Kameron loves any opportunity I get to talk about SEO, content strategy, and digital marketing. Add to it topics about SEO for local businesses, and navigating organizational challenges/opportunities. Connect with Kameron on LinkedIn: https://www.linkedin.com/in/kameron-jenkins/ Follow her on Twitter: https://twitter.com/Kammie_Jenkins Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
2022 is here and so is the era of machine-influenced SEO. With so many new algorithm changes, futuristic “AI” theories, and the importance of user intent pulling at your attention, how do you know what to focus your energies on? What strategies will help you dominate on the SERPs and earn more revenue in 2022? Miranda Miller, Managing Editor at Search Engine Journal, joins me on the SEJ Show to help give you a clear north star into SEO for 2022. In this podcast, you'll discover the top trends as well as gain valuable insights from our ebook that tapped into 44 of our industry's top SEO professionals. The generation that grew up with the internet, digital natives, are looking for change, they're looking for something that's different from the status quo. –Loren Baker. 10:08 It's super important to make sure that the information you're relying on to formulate your own strategy is credible. It changes quickly, so make sure you're not going off something that happened five years ago. I think we're only going to see that pace of change speed up this year, so keep your ongoing learning sharp.–Miranda Miller, 50:03 The one thing I always tell people about SEO is you have to be on top of trends, you have to be on top of things that are new, you just have to stay ahead of the curve.–Loren Baker, 50:20 [00:00] - About Miranda's background in SEO. [04:47] - How did SEJ find the contributors for SEO Trends 2022? [06:00] - What are the SEO tactics to throw out in 2022? [08:53] - IndexNow: An important topic to look out for. [15:38] - Trend: EAT and quality content. [19:42] - Is EAT an extension of the Google Authorship Program? [23:15] - Can you have content quality without EAT? [24:00] - Will human SEOs be replaced by AI? [27:06] - Practical examples of using AI. [29:43] - All about visual content, images, and the need to be original. [40:55] - What will MUM bring us this year? [49:32] - Other trends to keep an eye on. Resources mentioned: SEO Trends Ebook https://www.searchenginejournal.com/seo-trends-2022/ How To Use Python For IndexNow API Bulk Indexing & Automation https://www.searchenginejournal.com/indexnow-api-python/429726/ Ranking Factors Ebook https://www.searchenginejournal.com/ranking-factors/ There's so much content on the web now that the bar is high, like average is not good enough anymore. So if you're creating average content, you're gonna get average ranking – someone's doing better than you.–Miranda Miller, 20:32 We're on the verge of going from predominantly one search engine to many search engines. It just feels that way. And we're at a time of change right now – with things like crypto, the metaverse, web three, I haven't seen this much excitement since the late 90s.–Loren Baker, 9:32 I think one thing that Google has done over the past couple of years, which has been fantastic with their updates, especially your money, your life, or your health-oriented updates, is making sure that the information that people are reading is coming from a credible source.–Loren Baker, 18:21 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Miranda Miller: Miranda is a talented writer, editor, and marketer with over 15 years of experience in the digital space. Her passion lies in the planning and execution of engaging content for SMBs as well as enterprise-level organizations looking to reach out into their communities through content. SEJ is lucky to have such a passionate and dedicated Managing Editor in Miranda Miller. She's made it her life's work, not only working as an entrepreneur but also raising children while traveling around on occasion! Connect with Miranda on LinkedIn: https://www.linkedin.com/in/mirandamillerwrites/ Follow her on Twitter: https://twitter.com/mirandalmwrites Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Would you like to get high-level leads? Who doesn't! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/) They discuss the why, how, and challenges of our latest survey from a content marketing perspective. Developing a good report is more than numbers; it's also about connecting with the right people, getting good data, building your audience, and reaching them in various ways. Listen as they share how this survey has increased the success of gated content and considerations when publishing something like this on your own. We were looking to find something that would assert that industry authority that we had and something that would get us not only good page views but also links as well. –Shelley Walsh [09:54] Having unique data is always a real plus point, and one of the real benefits of it is the fact that they are natural linking machines. –Shelley Walsh, [13:22] The value of building your own audience, whether you're a company, ecommerce, a publisher, is that building up an email list or a customer list that you can revisit in more ways than one. –Loren Baker, [31:26] [00:00] - A little about Shelley [08:51] - Why SEJ decided to publish a massive piece of content, the State of SEO [15:30] - How many SEO professionals were surveyed and how that led to quality results [18:06] - Tactics that generated extensive media coverage, conversation, and backlinks [20:17] - How Shelley designed the State of SEO survey to be useful and actionable [24:49] - What challenges Shelley had and what she learned from doing this study [31:22] - Is it worth it for ecoms or publishers to build their own audience? [33:26] - How to leverage your audience for responses [35:40] - Creating and using your own audience vs. using those owned by others [39:19] - How Shelley and SEJ encouraged readers to respond [41:16] - Comparing survey tool UX and how to choose the right one [43:57] - What a survey design needs to be successful [50:00] - What made the difference when publishing the results? [53:11] - One of the classic rules in advertising applied [55:14] - What people never mention about content repurposing and branding [58:52] - Where do Shelley and Loren find their most valuable marketing insights? [01:03:27] - Using surveys for lead acquisition [01:05:14] - Questions to ask yourself when planning surveys [01:06:20] - How to get good data even if you're a small business Try to think about something different for each channel and approach it in a different way so that it's giving people a reason to check out all the different avenues. Give a slightly different approach in each one. –Shelley Walsh, [58:38] What really matters is that you know if you're producing content that nails your concepts and you've got a really strong concept of value. –Shelley Walsh, [43:57] If you've done a study or survey the first time, don't give up. By continuously doing it, people start to expect it, and it starts to grow. –Loren, [01:08:29] For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Looking to keep up with what's current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Shelley Walsh: Content marketing consultant Shelley Walsh is a Special Projects Editor at Search Engine Journal. Since founding ShellShock, her team has produced content that has attracted hundreds of links and gone viral. Having a passion for new challenges and learning new things has driven her to achieve success. She enjoys spending time at the pool, reading, biking, or climbing hills during her free time. Follow her on Twitter: https://twitter.com/theshelleywalsh Connect with Shelley on LinkedIn: https://www.linkedin.com/in/shelleywalsh/ Visit: https://shellshockuk.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor. So the Search Engine Journal team set out to separate fact from fiction. Join Search Engine Journal's Assistant Editor Anna Crowe and founder Loren Baker as they give you the facts, so you can aim your SEO strategy for the biggest impact on this special edition of the Search Engine Journal Show. Whether you're attempting to understand the latest algorithm update, improve a site's rankings, or boost conversions, understanding how the search engine works and where you fit in the ecosystem can result in a much better strategy, a smoother user experience, and more high-quality traffic. We're talking about a few key ranking factors from the ebook, how the book was put together, and what it means for you. This started back in November 2019, so this is how long this ebook has been in the works. The goal really was to become the SEO Mythbusters on what is and what isn't a ranking factor. We wanted to come up with something more defined by facts and not just based on opinion and commentary. –Anna Crowe [04:44] There are tons of studies out there, but whenever you actually get into the meat of those studies, a lot of it is opinion or cause and correlation types that don't necessarily ring true to what Google's statements are, what's in their patents, or what's confirmed from the voice of John Mueller or Danny Sullivan. –Anna Crowe [07:51] A good chunk of our time, I'd probably say, maybe even 60 percent of it was spent researching before we actually began writing this piece. –Anna Crowe [09:32] [00:00] - What Anna does at SEJ and her digital marketing interests [02:33] - What Google Ranking Factors: Fact or Fiction covers [02:52] - Are there still only 200 Google ranking factors? [03:41] - What led to creating this book? [04:14] - The methodology behind Google Ranking Factors [07:26] - Why this book took almost two years to write [08:24] - What Anna learned from researching the various ranking factors [09:57] - How did Google algorithm updates affect the research behind the many ranking factors? [11:07] - How might continuous mobile scrolling change website visibility in the search results? [14:30] - Are Easter eggs a Google ranking factor? [16:54] - Is word count a ranking factor? The final verdict [21:51] - What is Query Deserves Freshness, and does content freshness affect website rankings? [28:27] - Is E-A-T a ranking factor? [29:55] - Are links a ranking factor? [34:37] - The gray area of domain and site age as a ranking factor [37:30] - Is the Better Business Bureau (BBB) a ranking factor? [38:50] - What is the difference between Google Quality Rater Guidelines and a ranking factor? [42:14] - The interesting panini analogy by Loren [43:57] - The main takeaways from reading the book The more you understand how the Google algorithm works, the better you can deliver an amazing piece of content to the user. –Anna Crowe [10:20] It's about science, so it's interesting to learn how the algorithm works. But it's more important to realize that the goal really is to build a better page for the user. –Anna Crowe [44:27] The purpose of this Ranking Factors ebook is to demonstrate that yes, there are all these ranking factors, but they evolve. In the end, it's really just about the user, and the goal is to make sure that your website is an amazing experience for them. –Anna Crowe [45:11] It sounds like the life of an SEO has been mirrored into this project in terms of keeping up with everything. –Loren Baker [11:09]
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to SEO, success often depends not on what you do but on how you do it. Eli Schwartz, the author of the book "Product-Led SEO,” joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company. Instead of offering step-by-step guidelines and techniques, this discussion digs into the logic and theory of SEO as a whole. “What I call product-led SEO is taking many, many steps back and asking these questions: Why is a search user going to find us? How is the search user going to experience our website? Is there a reason that Google should send search users to us? When our audience finds us, will they fall into some sort of funnel?” –Eli Schwartz “Many times engineers aren't at all sold on SEO, so therefore, you have to get them to care to do something for you that doesn't actually benefit their bonus or benefit the way they're going to be measured. That's more important than a win, because if you get someone to care about your goals and you can scratch their back, and they'll scratch your back, that helps you further down the road.” –Eli Schwartz [0:00] - How Eli started and how SEJ led him down the path to his book [02:41] - Where Eli spent most of his career [04:12] - What he learned working for a company like Survey Monkey [04:53] - What VPs and Chief Product Officers generally think about SEO [06:06] - How Survey Monkey was in 2012 with no SEO but a lot of brand value [06:33] - What caused Eli to change his entire approach to SEO? [08:00] - The reason why he says “no” to some clients [09:23] - When does it make sense to hire an SEO consultant? [11:01] - Things to look out for besides communicating with CTOs and engineers [11:34] - What Eli does in initial conversations with clients [14:47] - Steps to becoming an insider of a company you consult for [16:04] - Why in-house SEO is broken? [17:41] - How Eli approaches each new client [19:06] - The way most companies think of SEO [20:31] - Why it's so much better to hire a consultant than staff-out? [23:46] - Where do consultants fill the gap? [25:24] - What led Eli to the Bay area? [27:39] - Eli's mentor positions [29:42] - Highlight chapters in Eli's book “Product Led SEO” [30:57] - What is product-led SEO? [33:28] - What does SEO need to move away from? [35:12] - The big picture you need to see [36:51] - Getting buy-in in with the rest of the marketing team [37:23] - What Eli learned about goals [40:02] - Advantages of being in-house at Survey Monkey [44:48] - When Eli did SEO on his own name and discovering the world-famous epidemiologist [50:56] - The story behind the Twitter handle @5le “The reason I wrote the book was that I wanted to change the conversation on what SEO is. Product-led SEO is not at all something I invented or coined; it's just a way of approaching SEO.” –Eli Schwartz “Can you get the job done? Is there a buy-in? Even if you cannot do that 100 percent before you sign the contract, see what you can do. What's going to be able to move the needle to get buy-in and to get champions within the company to communicate that accordingly.” –Loren Baker “I think SEO needs to move away from this conversation of where am I ranking, what are my keywords and focus on who are my users and why should I build for them.” –Eli Schwartz
Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience.
Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Innovative entrepreneurship is the segment of the entrepreneurial economy that is especially highly focused on innovation via new products and services. Within innovative entrepreneurship there is an even brighter spotlight on NTBF — new technology-based firms that are cutting edge, scalable, and fast-growing. They represent only one form of entrepreneurship, but one that is very interesting. Indeed, they attract the interest of government and government policy-makers. A recent special issue of the Strategic Entrepreneurship Journal, a top journal for which our friend Peter Klein sits on the editorial board, examined the impact of policy on entrepreneurship itself and on the institutional and social challenges of these policy interventions (see Mises.org/E4B_112_SEJ). Key Takeaways Government policy-makers take an interest in innovative entrepreneurship when they are trying to grab some credit for economic growth and improved goods and services. Both micro policies and macro policies aim at stimulating successful entrepreneurial and innovative outcomes. Policies to encourage the growth of green energy supplies, for example, are a micro policy; they apply only to firms engaged in particular activities. Changing bankruptcy laws (so that the reallocation of assets can proceed faster and more smoothly) or an educational initiative to support entrepreneurship teaching in school would be classified as macro policies: trying to create a new set of conditions that apply to all firms, all entrepreneurs, all technologies. Government doing nothing to intervene is another — highly desirable — kind of macro policy: maintaining a social order in which entrepreneurs can operate with the least uncertainty about the future regulatory environment. At minimum, government interventions in favor of entrepreneurship fail to properly consider trade-offs. Analysis of policy starts from trade-offs. Every policy has trade-offs. Economists are the ones to point this out. Politicians just want one button to push to achieve one specific goal. All that is needed, they presume, is a piece of legislation that provides a tax break or a subsidy to the firms they want to succeed. But there are always trade offs. Directing funds or capital to one group of firms diverts it from another group. The consequences are unknown and can't be known. What if the current crop of battery technologies, for example, do not include the one that will emerge as a more efficient alternative in the future? By subsidizing today's technology do we constrain the emergence of a better one in the future? Evidence suggests that neither macro policies nor micro policies are successful or effective. One example of ineffective micro policy is intellectual property protection for selected technologies or firms. One of the papers in the Strategic Entrepreneurship Journal special edition looks at fast tracking patents for particular technology areas. One of the outcomes identified is the diversion of resources to overinvestment in legal protections and excess litigation with all its attendant economic costs. Regulatory systems are another form of macro policy. An example is the number of days it takes to get the permits to open a new business. Reducing this would be a macro policy that could be effective. Peter Klein made the comparison between Singapore vs India on this variable, pointing out the correlation with greater speed of innovation in the former, encouraging new and unintended applications of technology. But often, regulatory permissions favor well-funded and well-connected firms over the young and agile, and certification signals may not be completely accurate about underlying quality. Micro interventions are targeted to boost outcomes by helping a particular firm or technology. Bureaucrats claim they can make better decisions than the market about resource allocation. They identify so-called “market failures” to be corrected (like fossil fuels causing pollution), and market decisions that they believe should be over-ridden. They don't want to let consumers buy the gas-powered SUVs they prefer. There's no reason to believe these policy makers will get their decisions right. They certainly don't have the incentives to do so, since they are not governed by profit and loss. They can easily pick the wrong projects. Some interventions may be dismissed as irrelevant, but they may still produce distortions. The papers in the Strategic Entrepreneurship Journal special edition point out that many of the cash payments / subsidies / tax breaks are given to firms that would have launched any way and been successful anyway. One paper (not in this collection, but cited by Professor Klein) found that the major effect of research grants in STEM is to increase the salaries of scientists rather than encourage scientific experiments that wouldn't otherwise take place. The result is not better science, but a better life for scientists (that is, those who know how to win grants). The private sector can stimulate basic science and government subsidies are not needed. For example, pharma companies encourage basic research at private companies via the incentives they provide via M&A strategy — an exit plan from the lab for basic science. In general, firms trying to develop new products and services for the market do a lot of the scientific discovery in the early stages of production. The government is not needed. When government does provide venture capital (more frequently in Europe and Southeast Asia than in the US), the researchers reporting in this journal edition identified the receipt of such funds as mostly a marketing signal, enabling firms to enroll bigger partners, or get a prestigious underwriter for their IPO as a consequence of the positive imagery derived from being a subsidy winner. Non-policy is a more promising and potentially more effective approach to encouraging entrepreneurship. Culture is an example of non-policy. A culture that encourages experimentation and creativity, and assigns a low level of stigma to boldness whatever the result, is likely to attract more investment and accumulate more capital than a culture of more traditional norms favoring continuity. Cultural evolution like this is less likely to occur in a system where the state directs investment and chooses industries and sectors for support. One outcome is a negative view of business when business success is determined by getting close to government: in those cases, individuals tend to think badly of all business, including entrepreneurial businesses. The verdict: maintain a healthy skepticism about the case for interventions to support entrepreneurship. Overall, the evidence is not in favor of either macro-interventions or micro-interventions to stimulate innovative entrepreneurship. How should the individual entrepreneur think? It may be an ethical issue: whether or not to accept government subsidies or support. Nevertheless, the entrepreneur must make the best use of available knowledge, which includes knowledge of the regulatory regime. One of the papers in the collection finds that entrepreneurial businesses can make better connections with the right kinds of capital and partners as a result of government involvement. At some level, this kind of knowledge is a defensive mechanism for the real world. And at least the regulators and policy makers are recognizing entrepreneurship as a positive force for growth and for good. Additional Resources Read the management summary of the Strategic Entrepreneurship Journal special edition (PDF): Mises.org/E4B_112_SEJ "Effects of Institutions and Policies on Entrepreneurship" (PDF): Mises.org/E4B_112_PDF
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