Marketing My Brand Podcast with Jenny Collinson

Have you ever met a woman who has been on reality TV, competed at the national level in a gingerbread contest, and leads a successful consulting business? Join us as we dive into Grier Rubeling's path to finding her voice in a male dominated industry and learn how she has figured out the magic touch to online marketing.  To find Grier, please head to: LinkedIn - Grier Rubeling Instagram, Pintrest, TikTok - TheCraftCrib TheCraftCrib.com AdvisorTransitionServices.com This is the last episode of Season 1 of Sisters Talk Shop. We'll be back in the fall with more great content! Until then, enjoy our Season 1 episodes and please share with anyone who might enjoy the show.  If you're interested in being on the podcast or know someone who would be a great fit, please email hello@sisterstalkshop.com.  Thanks again for listening. We'll see you this fall! 

What are the most popular side hustles of 2021? Who is earning the most money from their side hustles? How much time are people devoting to their side hustles, and what are some of their biggest struggles? We look at 2021 survey data from Side Hustle Nation.com and offer insights into starting a side hustle with advice from both present-day thought leaders and our own experiences. A must-listen for any aspiring female who is ready to create a business from her passion!

Have you ever thought about an Etsy side hustle to pursue your passion? In the midst of the pandemic, 3rd grade teacher Catlyn Toth needed a creative outlet. When her optimistic and colorful doodles began inspiring others, Direction by Design was born. Join us as we travel through Catt's journey to e-commerce success and learn how she cultivates community through her artwork.  Catt's “Kinda a Big Dill” pickle sticker is a fan favorite of Sisters Talk Shop! Check her website out at:  IG @direction_by_design Etsy https://www.etsy.com/shop/DirectionbyDesign and on TikTok! 

Have you ever wondered what it is like being a small-town farmer or what it takes to make your own cheese? Learn how Kate Turcotte turned her dream into a Vermont dairy farming success. Kate spent over ten years honing her skills of cheesemaking before taking over a herd of Jersey cows with her husband at a small farm in Vermont and dreaming up the most delectable cheeses for Orb Weaver Creamery. Now, Kate features a variety of seasonal, small batch cheeses that cheesemongers from across the US can't wait to get their hands on! This entrepreneurial woman is a go-getter and if you catch her when she's not making cheese, be sure to ask for a bit of business advice - she's brilliant and so down-to-earth. Join us as we learn how to create the gooiest cheeses and learn the importance of saying "no" to things that do not align with your business goals or mission. This is a must-listen episode that you don't want to miss!   At Sisters Talk Shop we love supporting local businesses that are women owned and operated. You can find Kate and her cheese at: www.orbweavercreamery.com IG: @orbweavercreamery Facebook: Orb Weaver Creamery   ***Kate and her husband Zack are expecting a new little bundle of joy in June 2021 so their cheeses may be offline for a few months! Please join us in welcoming a new addition to the Orb Weaver Creamery family. 

When you've been in any toxic relationship, be it with a partner or a family member,  it helps to have a coach or mentor who's been through it as well. Today's guest has the added bonus of being refreshingly honest. Lisa Fourre, relationship coach, mentor, and author, helps survivors of toxic relationships, now in their midlife, get past their past and develop healthy connections with her no nonsense approach. She has coached women in all phases of their personal lives to accept what wasn't working, decide what is best for them and take steps to achieve it.  She has spent 20+ years confronting mental and emotional abuse from different people in her life including parents and an alcoholic ex-husband. She used this time to study their behaviors, understand their logic, and learn how to help others overcome the toxic cycles abusers exhibit and  draw us into.  Lisa emphasizes truth over harmony during her coaching sessions because her clients have had  enough lies and placation in their lives.  Lisa is the founder and moderator of a private Facebook group, Unpacking Toxic Baggage, where she  invites people in to share and heal with others. She is also the author of a weekly column, Letting It Go with Lisa, where she shares her wisdom, advice, and sometimes vulgar answers to  anyone needing to hear it. ​Find Lisa at www.LisaFourre.com.

Today's podcast guest is most likely going to introduce you to the unconscious part of your brain that knows more about your very core and essence than you do. She is so attune to energy that she can read your body language and pick up on the energy signals you are putting out without even being in the same room or country as you. An accomplished Reiki master, transformational coach, energy and frequency specialist who uses NLP, theta healing, and emotion and body code, we cover it all in today's episode with Azmina Ahamed.

Melesha Bailey was sick and overweight, until one day she made a decision that changed her life so dramatically that she was off all her medication in a matter of three weeks with a renewed love for life. She is now a nutrition/life coach and works alongside a doctor to offer a unique hair tissue mineral analysis. This allows her to pinpoint the minerals clients might be lacking that are causing them pain and discomfort. Once discovered, she coaches clients on diet, nutrition, and lifestyle using her Let Go system that contains 9 keys to wellness. She shares them all in this insightful episode.

Join us this week as we dive into the story of how these two phenomenal coaches turned the athletic apparel industry upside-down. Not only have Kelley and Sarah created a line of products that are sustainably sourced and environmentally friendly, but they have also added COLOR and COMFORT into the design of workout gear. The magic didn't happen overnight, but has been a process of create, test, gather feedback, test again, create a better product. At Sisters Talk Shop, we are all about supporting small local businesses like Spandits! If you'd like to learn more about their products and apply to be an ambassador, head to www.spandits.com and enter the promo code SPANDITSLOVE for 10% off your first order when you tag Sisters Talk Shop/Lisa Hartung! You can also find them on Instagram and Facebook as Spandits!

This business-minded powerhouse is not only a triple-threat certified marketer (find out what that means in the episode!) she is also Jenny's go-to when it comes to online marketing and visibility. She shares systems in her life that she uses to achieve a work/life balance which have led her to building her dream home. She is truly an inspiration.

Our first experience with entrepreneurship was watching our mom grow her own business! Listen in as we dive deep into what it was like to trail blaze as a female-owned business in the 80s and what it took for that business to survive almost 40 years!

Join us this week to meet the one and only, Brie Sodano! Brie Sodano is a personal finance expert and the founder of Sheep to Shark, a financial planning firm that works with women who aspire to be financially successful. After seeing hundreds of women financially naked, Brie has developed a process that helps clients learn to accurately assess beliefs about money that affect the way they behave, identify and implement solutions to the “disappearing money syndrome,” align their actions with goals, and embrace habits that build wealth. Her successful strategies come from years of personal experience working one-on-one with her clients and the realization that people of all income levels are living paycheck to paycheck. “The work I do is of high service and worthy of massive compensation.”  -Brie Sodano’s daily mantra

Welcome to the Sisters Talk Shop podcast! We're so glad you've found your way here. Take a big relaxing breath, dive in, and get ready to be inspired!

Would you benefit from a cheat sheet for your own brand? In today's episode, I walk you through the process of creating a one page style guide. This visual incorporates all the go-to elements of your brand that you will refer to time and time again as you design any materials for your business.  ​I also talk about the can't-live-without online image creation tool that you can use to assemble this document. ​ Throughout the epsidoe, I refer to this style guide that I put together for Beehive Bakery.;  Please visit www.mybrandmybusiness.com/7 to see. Whether you are just getting started in pulling together the elements that make up your brand, or you would like a simple visual document to keep everyone involved in your business on brand, this episode is not to miss!  Resources:  Colour Affects Courses in London: http://www.colour-affects.co.uk/colour-courses  www.canva.com 

If there's one thing you can do to propel your business forward, it's creating a website. Hiring design and development professionals is great if you have the resources and the time, but I promise you, you can also create a professional-looking, attractive website on your own.   Have you ever tried building your own website? Did you get discouraged with the coding or the interface? Did it end up looking like mush? In this podcast episode, I'll cover---  The three things you need to build your website  The three main things people are looking for on your website  The most visited page aside from your homepage (so make sure to spend time crafting this one!)  Why the Weebly website platform is the best option on which to build your first website (vs. WordPress)  Weebly interface tour  Resources Mentioned:  www.weebly.com   https://hc.weebly.com   https://wordpress.com/   http://www.httrack.com/    If you've tried building your site before and not had success, jump on to this podcast and learn about Weebly, the online software on which to easily create a fantastic-looking website to get your business up and running. Then head over to www.weebly.com to set up your own account and get started with some of the fantastic templates to get inspired. I can't wait to see what you create! ​ Download the Getting Started with Weebly PDF

When you think about competitors in a business, what comes to mind? Other companies or businesses providing the same goods and services as what you are bringing to market? Evil characters dressed in all black, hiding in the shadows, ready to steal your next big idea?  I'm going to let you in on a little secret. Your two main competitors are actually your own fears, and getting the attention of your ideal customer.   In this podcast, I'll cover--  How to demolish your fears  How to get the attention of your ideal customers  The importance of habit  Why teachers or coaches just starting out are in a better position to teach and guide than more experienced experts.   Get ready to get inspired and crush the competition!  Download the Consistent Content Planner PDF

You are setting up your own brand. You know you want to model your business on other businesses who are having success, but you need to also find a way to set yourself apart from any competition.  In this podcast, I'll cover--  A exercise to help you find your "content tilt"  What one woman did to became a YouTube millionaire   Differentiating your product via visual cues  Designing your brand so that every piece of it looks like it belongs in the same magazine ​Once you have found that one thing that makes you unique, you will have pushed past the first barrier of getting started, and paved the way toward building a unique and memorable business.   Resources mentioned:  Anne Geddes - www.annegeddes.com   Content, Inc by Joe Pulizzi - https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X   The Calico Patch - www.calicopatch.com   Tieks - https://tieks.com/  Christian Louboutin - http://us.christianlouboutin.com Tiffany's - http://www.tiffany.com Harry and David - https://www.harryanddavid.com/ Download the "What Makes My Brand Unique" PDF Worksheet

In episode 2 of the Marketing My Brand Podcast, "Style Your Brand for Peak Profitability," I talked about using color psychology to quickly and confidently style your brand. In this episode, I cover the four color groupings in color psychology, which relate to the four seasons, Spring, Summer, Autumn and Winter. I'll go into more detail about the traits of each group, and suggest industries that would do well to use each. Then I'll offer three questions that you need to answer that will point you to the seasonal grouping that your specific business would do well to be styled in.  Happy styling!  Download the Choosing Your Brand's Season PDF

In this episode I uncover a little-know tool so powerful that it points the way to styling your brand for what I call "peak profitability." Before I learned about this tool, I was a good designer, but would often get stuck on projects. Designing was fun, but it was tricky as well. Once I learned this tool, everything became clear and easier. I have become a confident designer because of this tool, and will show you how to use it as well to style your brand confidently and with direction.  Using this tool, you will be able to clearly sort through fonts, colors, imagery, photographic styles, textures, shapes, and graphics and know immediately what is going to work for your brand and what is not. Which send the signals and messages that you need to be sending to attract your ideal customers and clients, and which do not. Welcome, my friends, to the amazing tool of color psychology.   Resources Mentioned:  Angela Wright, Colour Affects, http://www.colour-affects.co.uk/   Impact of Color on Marketing study,  http://www.emeraldinsight.com/doi/abs/10.1108/00251740610673332   The interactive effects of colors and products on perceptions of brand logo appropriateness study, http://journals.sagepub.com/doi/abs/10.1177/1470593106061263  

Have you been entertaining thoughts of starting your own business? Maybe you have taken steps to get this business up and running, and now you know that you need to create the look and feel of your brand to take your business up a notch and be taken seriously. You need your brand to look professional.   Things to figure out on your to-do list:  How to attract ideal clients  Come up with a logo  Figure out a color scheme  Find my ideal clients  Marketing materials & a website  How to launch a side business  Make my brand irresistible  It may seem overwhelming at first, but if you have the drive that those of us who are born entrepreneurs experience, then you have no choice but to move forward. And it is enjoyable, putting together the pieces to figure out what works. But you're also probably very busy. With day jobs, children, family, friends, and other engagements and commitments that keep coming up.   However, it is possible to get started. Take small steps that will lead you on the path to success and fulfillment. On a path that leads you to taking control over your life and living the life you have imagined.  I'm going to share secrets in this podcast that will put you leaps and bounds ahead of any competition. I've had enough of badly put together brands and don't want yours to suffer the same fate.   Ever since I was a young girl I have been extremely affected by color and design. I pick up on the colors people are wearing, the colors brands are using, and the colors we use to create the environment around us.   I have never been satisfied with our use of color. I think people dress too blandly, brands don't understand how to choose the correct colors and shades, and our environments are mostly uninspiring. I have lived in Maine, Massachusetts, Hamburg, Germany, and Bath, England. I have traveled in Canada, Mexico, France, Italy, the Czech Republic, Turkey, and Ireland. All of these places have some beautiful spots, some entertaining fashions, and some brands that get it. But overall, I think people lack confidence when it comes to color and design. We fall back on what seems classic or ordinary and are afraid to take chances with style.   In this podcast, I help entrepreneurs who are looking to style and market their brands with confidence. I'll share step by step instructions to get you through the tricky bits of putting together your business, and also help you prepare mentally, which can sometimes be the largest hurdle.   In this first episode I'll cover the difference between a brand and a commodity (can you guess which you want yours to be?) and talk about what goes in to people making a purchasing decision.  I'm so glad you've landed here and hope that I can help you make your brand and business the success that it deserves to be!  Episode 1 Visual Reminders PDF download