Podcasts about Weebly

Step into the fog and crank the dial—because we're taking you back to the golden age of radio horror. In this special intro episode, Foggy Jack himself summons the eerie essence of Lights Out and Suspense—two of the most haunting shows to ever echo through a speaker.Discover the origins of Lights Out, the 1934 series that turned bedtime into a nightmare, and Suspense, the long-running thriller packed with legendary voices like Orson Welles and Vincent Price. These aren't just stories—they're audio seances.

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Hi Listeners, Welcome to another episode of "Exploring the World with the Da Potato Sisters". Hope you enjoy this episode, and please share this podcast with other people if you are enjoying it so far!-Da Potato Sisters (aka Riya and Isha :)Sources:Reis, Kathryn. Temperate Grassland Biome-Definition, Climate, & Wildlife. Study.com, Weebly. Temperate Grassland. WWF. Understanding grassland loss in the Northern Great Plains. WWF,National Geographic Society. Grassland Biome. National Geographic, NASA Earth Observatory, Ford, Paulette L et al. Disturbance and Climate Change in the Interior West. USDA.gov, Defenders of Wildlife. Prairie Dog. Defenders of Wildlife

In the winter of 1692, the village of Salem, Massachusetts found itself embroiled in a vicious witch hunt. To commemorate the 333 anniversary of the Salem Witch Trials, Scary Stories for the Soul is releasing one episode a week in the month of February, following 10 of the accused. On this week's episode we will highlight the lives and deaths of Rebecca Nurse and Reverend George Burroughs.Sources for this episode are Wikipedia, the Salem Witch Museum, DigitalHistorySalem.Weebly.com, Famous-Trials.com, “Delusions of Satan: The Full Story of the Salem Witch Trials” by Frances Hill, “The Devil in Massachusetts” by Marion L. Starkey, “Salem Witchcraft, VOL 11” by Charles Upham, and “More Wonders of the Invisible World” by Robert Calef

Preston Dennett Website:Prestondennett.Weebly.comAffiliate: Cosmic Nootropics, Best Brain enhancers, Peptides, anti Aging and Nootropics, Follow This link https://cosmicnootropic.com?coupon-code=374 and use code Skeptic777 show support for the Typical skeptic podcast https://paypal.me/typicalskepticmedia cashapp $kalil1121 venmo @robert-kalil or buy me a coffee at https://buymeacoffee.com/typicalskeptic

Matty Dalrymple talks with Pauline Wiles about STRATEGIC WEBSITE PLANNING FOR AUTHORS. This conversation was prompted by Matty's need to migrate her websites—MattyDalrymple.com and TheIndyAuthor.com—off Weebly, since Square, which owns Weebly, is phasing out support for Weebly. Pauline and Matty delve into the critical aspects of planning a website overhaul, such as understanding author goals, target readership, and key marketing tactics. Pauline emphasizes the need to keep sites simple and user-friendly and discusses tools and integrations that are effective for different types of authors. The conversation also covers practical tips for improving website functionality and engaging visitors, including the use of popups for email sign-ups.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast    Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Pauline Wiles is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that grows your audience and sells your books and services. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.  

SUMMARY:  In this episode of The Ops Experts Club Podcast, join hosts Terryn, Savannah, and Ben as they dive deep into the world of landing page builders. With so many options available, how do you choose the right platform for your business? They explore popular tools like ClickFunnels, WordPress, Wix, Squarespace, and Weebly, discussing their features, pros, cons, and ideal use cases. Ben starts off with ClickFunnels, a widely used platform for building landing pages quickly and easily. He shares insights on its pricing tiers and functionality, highlighting its simplicity and ease of use for newcomers. However, he also points out limitations in customization and features like the affiliate program and CRM capabilities. Next, Savannah and Terryn delve into WordPress, a versatile platform with endless customization possibilities through plugins. They discuss its suitability for membership sites and the importance of having a knowledgeable tech team to manage its complexities. Savannah also shares her experience with Wix and Squarespace, comparing their ease of use, pricing, and features. She emphasizes the user-friendly nature of Squarespace and its seamless integration with Google Workspace, making it a favorite among small businesses. Finally, they touch on Weebly, recently acquired by Square, which offers unique advantages for businesses using Square as their point of sale. They explore its functionality and how it integrates with Square's ecosystem.   Minute by Minute: 0:00 Introduction and the value of a retention specialist 10:31 The many ways to make landing pages starting with Click Funnels 19:09 The Wordpress blog 24:21 Wix  and Squarespace and Weebly with Savannah

So, for the 100th episode, I decided to get the big guns in, fly to SF and do this bad boy in person with the CEO (at the time) and co-founder of Webflow, Vlad Magdalin.Vlad came to US as a refugee with his parents from Russia.He learnt graphic design almost by accident when he worked with his entrepreneurial dad asked him to convert catalogues from english to Russian.This lead to a job with a company called Russian American media → deepened his interest in graphics and then 3D animation.At college, he studied computer science but dropped out to go to the academy of art in San Francisco.The technical aspect of sophisticated 3D and animation tools and feeling like he was getting superpowers really interested Vlad.He dropped out of art school and got a job at a design agency.Why can't web designers design stuff and hit publish to be live on the web just like 3D - render something and it's live on the screenAs you may have guessed, this spark was the catalyst for Webflow.Webflow now has over 200,000 users and is over $100 million annual revenue.And it was an easy ride with no failures whatsoever.No no no dear Webflailer… it wasn't quite this easy.The failures that we'll talk about today are:1) Not valuing himself when he went back to freelancing – until a client rejected my invoice for $750 and said that to him the site is worth at least $5k2) Stopping to work on Webflow in 2008 (for the 3rd time) when there was a trademark issue and I couldn't use that name – combined with Weebly raising money3) (Not sure if I can talk about this one publicly yet… noodling on it) Getting too caught up in the no-code hype and trying to do too much (e.g. Logic) before fully nailing the fundamentals (e.g. CMS)WEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR TORY‍

David Rusenko was a college student when he applied, at the last minute, to Y Combinator in 2006. His startup, Weebly, made a web site builder. At one point they came within days of running out of money, but they survived to be acquired by Square in 2018 for $365 million. Now David runs a fund, Leap Forward Ventures, focused on climate change. He has spent his whole career in startups, and has seen close to everything that can happen.

In this episode of The Business Growth Hacks Podcast, the hosts are talking WordPress and website hacks to help businesses enhance their online presence. They discuss the versatility of WordPress with its extensive library of plugins, the benefits of starting on WordPress over other website builders, and introduce some valuable WordPress resources and plugins like Elementor, Undraw, UI Gradients, and Color Hunt. The episode concludes with practical advice on leveraging these tools to boost SEO and improve website functionality.Key PointsWordPress Plugin Versatility:WordPress offers over 54,000 free plugins, providing extensive functionality for almost any website need.Comparison with Other Builders: While platforms like Squarespace, Wix, and Weebly are good starters, WordPress offers superior long-term scalability and customization.Essential Plugins and Resources: - Elementor: A drag-and-drop visual editor for easier page design and layout customization. - Undraw: Open-source illustrations for use in presentations and websites, optimized for small file sizes to maintain fast load times. - UI Gradients: A resource for generating CSS gradients to enhance website aesthetics. - Color Hunt: A collection of handpicked color palettes to assist in creating cohesive and appealing designs.SEO and Speed:Fast-loading websites improve SEO and reduce bounce rates; tools like Undraw help by offering optimized images.Business Growth Benefits:Customizable websites with strong SEO can boost online reach, attract more customers, and grow site visitor numbers.Quotable Moments- "I would say if you can start on WordPress, start on WordPress, because it will give you the long term ability to scale that site to however big you want." (00:02:12)- "WordPress was built for an easy user experience. It's organized, it's intuitive, even if you're unfamiliar with website management." (00:02:31)- "When you put animations and videos and photos on a website, sometimes if you're not careful about how you compress them, they can really take the load time of the website and slow it down." (00:05:18)

Unlock the secrets to a thriving online business presence with Robert Brandl, the insightful founder of ToolTester. Our conversation is an eye-opener for anyone from budding entrepreneurs to seasoned business owners looking to harness the power of digital tools. Robert narrates his transformative journey from searching for a simple website builder to creating a robust platform—ToolTester—that guides users in choosing the ideal digital assets. His experiences illuminate the critical role of SEO and affiliate marketing in catapulting your business to new heights, while also underscoring the accessibility of platforms such as Weebly and Squarespace that have democratized the online landscape for non-techies.Dive into the heart of digital marketing's evolution with us, where personalizing content and optimizing for various devices is now the name of the game. I share firsthand the rigorous process of continuous testing and updating that ToolTester undergoes to help your business climb the search engine ranks. Our discussion spans the integration of video content, the intertwined growth of blogs and YouTube channels, and the dynamic nature of email marketing—emphasizing the importance of staying current with tactics that resonate with your audience.Step with us into the world of web tools, essential for any content creator or small business aiming to make an indelible mark online. From exploring efficient website builders to dissecting the nuances of e-commerce and email marketing services, this episode is a treasure trove of recommendations tailor-made to fit your needs. As we offer gratitude to Robert for his invaluable expertise, we hope you find the inspiration and information necessary to empower your journey and select the right digital tools that will turn your online endeavors into a resounding success.

Ryan is the Founder and CEO of Sprig, a user experience measurement tool suite used by top companies such as Paypal, Coinbase, Figma, and Peloton. Since founding the company in 2019, Sprig has raised $90M, achieving a valuation of $330M. He has a proven track record in scaling SaaS startups like Weebly (acquired by Square) and Vurb (acquired by Snapchat).In this episode we cover:00:00 - Intro01:27 - Journey from Entrepreneurship to SaaS Acquisitions07:56 - Getting Innovations Insights from Users12:33 - What Most People Miss When Analysing NPS Services16:37 - Key Skills for Founders in Hyper Growth Stage20:52 - Predictable Motion on GTM Strategy22:05 - Utilizing Mixed Methods Research for Sprig's Evolution28:23 - Strategies for Incorporating AI into Sprig's Products32:29 - Ryan's Favorite Activity To Get Into a Flow State34:45 - Ryan's Piece Of Advice For His Younger Self38:09 - Ryan's Biggest Challenges at Sprig39:36 - Instrumental Resources For Ryan's Success41:21 - What Does Success Mean for Ryan Today45:40 - Get In Touch With RyanGet In Touch With Ryan:Ryan's TwitterSprig WebsiteMentions:SnapchatWeeblyVurbJason LemkinPLGeekBooks:Good to Great by Jim CollinsBE 2.0 by Jim CollinsTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024.1. ‘How Google Search Crawls Pages' - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling.  Crawling is the first step in making a webpage searchable. Google uses automated programs, known as crawlers, to find new or updated pages. The cornerstone of this process is URL discovery, where Google identifies new pages by following links from known pages. This method highlights the importance of having a well-structured website with effective internal linking, ensuring that Google can discover and index new content efficiently.A key tool in enhancing your website's discoverability is the use of sitemaps. These are XML files that list your site's URLs along with additional metadata. While not mandatory, sitemaps are highly recommended as they significantly aid Google and other search engines in finding your content. For business owners, this means working with your website provider or developer to ensure your site automatically generates sitemap files, saving you time and reducing the risk of errors.Googlebot, Google's main crawler, uses algorithms to decide which sites to crawl, how often, and how many pages to fetch. This process is delicately balanced to avoid overloading your website, with the speed of crawling adjusted based on your site's response times, content quality, and server health. It's crucial for businesses to maintain a responsive and high-quality website to facilitate efficient crawling.Moreover, Googlebot only indexes publicly accessible URLs, emphasizing the need for businesses to ensure their most important content is not hidden behind login pages. The crawling process concludes with downloading and rendering the pages, allowing Google to see and index dynamic content loaded via JavaScript.2. Is Google Happy with 301+410 Responses? - In a recent discussion on Reddit, a user expressed concerns about their site's "crawl budget" being impacted by a combination of 301 redirects and 410 error responses. This situation involved redirecting non-secure, outdated URLs to their secure counterparts, only to serve a 410 error indicating the page is permanently removed. The user wondered if this approach was hindering Googlebot's efficiency and contributing to crawl budget issues.Google's John Mueller provided clarity, stating that using a mix of 301 redirects (which guide users from HTTP to HTTPS versions of a site) followed by 410 errors is acceptable. Mueller emphasized that crawl budget concerns primarily affect very large sites, as detailed in Google's documentation. If a smaller site experiences crawl issues, it likely stems from Google's assessment of the site's value rather than technical problems. This suggests the need for content evaluation to enhance its appeal to Googlebot.Mueller's insights reveal a critical aspect of SEO; the creation of valuable content. He criticizes common SEO strategies that replicate existing content, which fails to add value or originality. This approach, likened to producing more "Zeros" rather than unique "Ones," implies that merely duplicating what's already available does not improve a site's worth in Google's eyes.For business owners, this discussion underlines the importance of focusing on original, high-quality content over technical SEO manipulations. While ensuring your site is technically sound is necessary, the real competitive edge lies in offering something unique and valuable to your audience. This not only aids in standing out in search results but also aligns with Google's preference for indexing content that provides new information or perspectives.In summary, while understanding the technicalities of SEO, such as crawl budgets and redirects, is important, the emphasis should be on content quality. Businesses should strive to create original content that answers unmet needs or provides fresh insights. This approach not only helps with better indexing by Google but also engages your audience more effectively, driving organic traffic and contributing to your site's long-term success.3. UTM Parameters & SEO - Google's John Mueller emphasized that disallowing URLs with UTM parameters does not significantly enhance a website's search performance. Instead, he advocates for maintaining clean and consistent internal URLs to ensure optimal site hygiene and efficiency in tracking.Mueller's advice is straightforward: focus on improving the site's structure to minimize the need for Google to crawl irrelevant URLs. This involves refining internal linking strategies, employing rel-canonical tags judiciously, and ensuring consistency in URLs across feeds. The goal is to streamline site management and make it easier to track user interactions and traffic sources without compromising on SEO performance.A notable point Mueller makes is regarding the handling of external links with UTM parameters. He advises against blocking these through robots.txt, suggesting that rel-canonical tags will effectively manage these over time, aligning external links with the site's canonical URL structure. This approach not only simplifies the cleanup of random parameter URLs but also reinforces the importance of direct management at the source. For instance, if a site generates random parameter URLs internally or through feed submissions, the priority should be to address these issues directly rather than relying on robots.txt to block them.In summary, Mueller's guidance underscores the importance of website hygiene and the strategic use of SEO tools like rel-canonical tags to manage URL parameters effectively. His stance is clear: maintaining a clean website is crucial, but blocking external URLs with random parameters is not recommended. This advice aligns with Mueller's consistent approach to SEO best practices, emphasizing the need for site owners to focus on foundational site improvements and efficient management of URL parameters for better search visibility and tracking.4. Transition Required for Google Business Profile Websites - Google has announced that starting in March 2024, websites created through Google Business Profiles (GBP) will be deactivated, with an automatic redirect to the businesses' Google Business Profile in place until June 10, 2024. This move requires immediate attention from GBP website owners to ensure continuity in their online operations.For businesses unsure if their website is hosted through Google Business Profiles, a simple search on Google for their business name and accessing the edit function of their Google Business Profile will reveal if their website is a GBP creation. It's indicated by a message stating, “You have a website created with Google.” For those without a GBP website, the option to link an external site will be available.In response to this change, Google has recommended several alternative website builders for affected businesses. Among the suggested platforms are Wix, Squarespace, GoDaddy, Google Sites, Shopify (specifically for e-commerce), Durable, Weebly, Strikingly, and WordPress. Each offers unique features, with WordPress notable for its free website builder incorporating generative AI capabilities. However, users should be aware ...

In this episode, Ryan Glasgow, the founder and CEO of Sprig, shares his insights on product management and the impact of AI. He and Kyle discuss his background in product management and his experience scaling companies like Weebly and Vurb from startup to successful exit. Ryan also explains the importance of product market fit and how to determine if a product is meeting customer needs. We also explore the concept of feature market fit and the role of AI in analyzing user data. Ryan provides advice for aspiring founders and product managers and shares his recommendations for interesting podcasts and products. TakeawaysPut in the time and gain experience in product management before starting a company.Product market fit is determined by how disappointed customers would be if the product no longer existed.Feature market fit is about understanding the importance of specific features to users, even if they are infrequently used.AI is revolutionizing product management by providing insights and analysis at scale.Consider using AI to analyze user data and gain deeper understanding of the product experience.Founders should focus on building enduring businesses and not just raising seed funding.Google Bard is an AI tool that has shown promise in providing accurate and real-time responses. OpenAI requires advanced prompt engineering and custom instructions, while Google provides more basic prompts and easier responses.Google's approach to product management focuses on polished consumer-grade experiences, while OpenAI's models require more hand-holding.The ease of use of AI models is becoming more apparent in Google's offerings, potentially impacting user preferences.The future outlook involves observing the race between OpenAI and Google in terms of mainstream adoption and product development.Chapters00:00 Introduction and Background03:28 Getting into Product Management06:09 Starting as a Product Manager at Early Companies11:32 The Process of Patenting16:27 Understanding Product Market Fit20:03 The Importance of Feature Market Fit28:01 The Impact of AI on Product Management31:02 Incorporating AI into Product Insights42:24 Advice for Founding a Company47:18 Advice for Product Managers49:05 Interesting Recommendations50:12 Product Recommendations51:11 Comparison between OpenAI and Google52:42 Ease of Use and Product Management53:29 Conclusion and Future OutlookLinks from the Show:LinkedIn: https://www.linkedin.com/in/ryanglasgow/Books: Competing Against Luck, Amp It UpWebsite: https://sprig.com/More by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

User research determines your users' pain points, motivations, needs, and preferences. The purpose is to learn how to serve current and potential customer segments with the best service or product. In this episode of the ProductLed Podcast, Wes Bush talks with Ryan Glasgow, the CEO and founder of Sprig, a user insights platform. They discuss the importance of building customer-centric products to drive business growth. Ryan shares his experiences in product management and talks about how to gather user insights on both pre and post product-market fit. He highlights the value of talking to customers, asking the right questions, and continuously measuring and understanding user experiences.  Highlights 2:00: Ryan shares his background in product management and the importance of solving meaningful problems.  6:05: He discusses the challenges faced when launching a new product and the importance of gathering user insights. 11:10: Ryan shares a specific example of using in-product surveys to gather user feedback and improve the product. 15:30: The importance of understanding user insights for product-led companies to scale. 18:30: Ryan explains the Sean Ellis framework for measuring product-market fit and the importance of segmenting data.  22:05: The different strategies and techniques for understanding users' pre- and post-product-market fit. 26:30: The importance of continuously measuring product-market fit and feature-market fit. 29:30: Ryan provides actionable tips for better understanding users, including talking to customers and increasing touchpoints.  33:15: The importance of asking against-the-grain questions and seeking to invalidate ideas.   About The Guest Ryan Glasgow is the CEO and Founder of Sprig, a user insights platform. He is the author of The Customer‑Obsessed Product Manager's Playbook and current host of the People Driven Products Podcasts. Ryan has a strong background in product management. Prior to founding Sprig, he was the Group Product Manager at Weebly, Product Manager at Vurb, and Product Designer at Extrabux. Links LinkedIn Sprig

In this episode, Amir Bormand interviews Ryan Glasgow, the CEO of Sprig. They discuss Ryan's journey from pre-Sprig to launching the company, focusing on building products centered around experience data. Ryan explains how Sprig is a product experience insights platform that helps companies understand what their customers think of their products. They delve into the different products offered by Sprig, including in-product surveys, session replay, prototype testing, and AI. Tune in and learn more about how Sprig revolutionizes customer feedback and product development. Highlights [00:01:06] Sprig's core product: in-product surveys. [00:04:02] Early-stage company experiences. [00:07:36] The evolution of CDs. [00:11:38] Customer journey and product fit. [00:15:25] Outbound feedback is crucial. [00:18:12] User experience management. [00:23:48] Identifying core supporters of the product. [00:26:06] Product market fit and learnings. Guest: Ryan Glasgow is the founder and CEO of Sprig. Sprig is the leading product experience insights platform and works with high-growth companies, including Figma, Notion, Loom, and Dropbox. Before starting the company, Ryan was a Product Manager and early team member at five different companies that he helped scale from startup to successful exit, including Weebly, which was acquired by Square, and Vurb, which Snapchat acquired. --- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests?Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)

Lelis has practiced as a bilingual/AAC clinical Speech-Language Pathologist in the medical (15 years), public school (25 years), and telepractice (8 years) settings treating clients across the lifespan. Her emphasis has been working with Augmentative and Alternative Communication (AAC), non-verbal or limited verbal communicators due to multiple disabilities, rehabilitation of patients in geriatric and pediatric settings after CVA, TBI, & dysphagia. Additionally, Lelis has also worked with Culturally & Linguistically Diverse  populations. For the past 8 years her roles  have included treating and assessing students with AAC needs and bilingual students via teletherapy.  She has also hosted various clinical trainings each year in her topics of passion: bilingualism and AAC.  Another role here has been adding content for AAC and bilingual materials in a large teletherapy company. Financial Disclosure: Individual contractor SLP for telepractice; hosting clinical trainings in various telepractice companies about bilingual and AAC topics; a content creator for her store teachers pay teachers where she is an author, creator, and owner of Speech and Language Therapy Cafe at Teachers Pay Teachers Non-Financial Disclosure: Author of Website Speech and Language Therapy Cafe at Weebly where I share free resources and share tips with peer SLP's; create various materials for my bilingual and AAC students, an ASHA member, ASHA ACE Award Recipient. _______________________________________ This episode is brought to you by Presence. Presence provides solutions to empower all who serve children with diverse needs. Professionals can expand access to services and engage students in new ways with our award-winning technology and network of expert clinicians. With 6 million+ sessions delivered, more than 2000 clinicians in the Presence network, and nearly 10,000 schools supported – Presence continues to set a new standard in teletherapy services. With Presence, you can work on your own terms and reach the students who need you most. We are here to empower you. As the leading provider of live, online therapy and evaluation services in PreK-12 schools, Presence offers more income opportunities, a large community of support, and flexible scheduling options. To learn more, please visit:  www.presence.com _______________________________________ You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/telepractice-today-podcast If you are a content creator and would like to develop new webinars, courses, blogs, or podcasts, we want to work with you at the 3C Digital Media Network. To get started, contact K. Todd Houston, Founding Partner & CEO, at todd@3cdigitalmedianetwork.com

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Sprig, Ryan Glasgow.Sprig is a platform that helps businesses gather user feedback through in-product surveys, session replays, and data analysis with artificial intelligence. They've worked with big names like Netflix, Dropbox, Robinhood, Coinbase, and Peloton, ensuring these companies get a representative sample of user experiences.Ryan shared that Sprig has an impressive response rate of 33% for their surveys. He compared this to platforms like Yelp, where only a small percentage of users leave reviews, but those reviews are generally accurate representations of the overall experience.Ryan emphasized the importance of understanding user experience. He cited companies that have faced backlash and struggled due to a lack of customer perception. In his view, companies that don't prioritize understanding their customers may lack empathy and risk falling behind in a competitive and challenging economic environment.One of the most exciting aspects of Sprig is its implementation of AI for data analysis. Ryan explained that they use advanced AI models to summarize and analyze large amounts of survey data. This provides meaningful insights and even suggestions for improving the product experience. The potential for conversations with AI entities that understand the data and can help make decisions based on customer feedback is groundbreaking.Key Points from the Episode:Introduction of Ryan Glasgow, founder and CEO of SprigSprig's services in gathering user feedback for companies like Netflix, Dropbox, Robinhood, Coinbase, and PelotonComparison of Sprig's high response rate for surveys to platforms like YelpImportance of understanding user experience and its impact on companiesImplementation of AI for data analysis and providing insights and suggestions for product improvementPotential applications of Sprig for large enterprise-level companies and early-stage startupsVision for the future of Sprig and advancements in AIImportance of valuing customer feedback and increasing customer loyaltyFuture of delivering exceptional experiences through targeted surveysAbout Ryan Glasgow:Ryan Glasgow, Founder and CEO of Sprig (formerly UserLeap), is a seasoned figure in the tech industry. His brainchild, Sprig, is a research platform specializing in advanced usability testing and in-product survey capabilities, catering to renowned companies like Dropbox, Loom, and Shift. An accomplished author, Glasgow penned "The Customer-Obsessed Product Manager's Playbook" and currently hosts the People Driven Products Podcast. He has a robust product management background and previously held key roles such as group product manager at Weebly, product manager at Vurb, and product designer at Extrabux. Ryan's contributions to the industry underscore his expertise in enhancing user experience and driving product innovation.Sprig:Sprig is a dynamic product insights platform that empowers teams to enhance their products through swift user insights. Its capabilities span from testing new designs and prototypes to optimizing core user flows. Trusted by prominent companies, including Dropbox, Square, Notion,...

Today's episode of Research Like a Pro is about how to create a family history blog to help you share family stories. Whether you want to write family stories, recruit DNA test-takers to help with a particular research problem, or connect with distant cousins to collaborate on research, a free blog can help you. Learn about free blog platforms, how to organize your blog posts, setting a schedule, and reading other family history blogs. Links Blogger - https://www.blogger.com/about/ - free blog platform, connected to google account Wix - https://www.wix.com/start/blog  - create a free blog, with premium for upgraded features Weebly - https://www.weebly.com/ - easy to build a free website Wordpress free blog - https://wordpress.com - free blog platform, but contains ads unless you upgrade to premium Wordpress open source software https://wordpress.org - with a host like https://bluehost.com you can use the free tools at wordpress to get your website up and running Geneabloggers - https://geneabloggers.com/ - register your family history blog and find other blogs to read Research Like a Pro Resources Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product/airtable-research-logs-for-genealogy-quick-reference/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d Research Like a Pro Webinar Series 2023 - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product/research-like-a-pro-webinar-series-2023/  Research Like a Pro eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes, Stitcher, Google Podcasts, or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Top 20 Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/  

George sits down with Ryan Glasgow, CEO of Sprig. Ryan is a seasoned product management professional with a wealth of experience understanding customers' needs.The conversation revolves around the vital aspect of grasping customer problems for successful product development. Ryan highlights the power of asking the right questions and shares lessons from his time at Weebly, where user feedback transformed their mobile app.They explore the broader theme of customer-centricity in product management, delving into the importance of genuine understanding and its impact on product-market fit, plus the significance of unconventional team structures and early "aha!" moments.

Have you ever driven something so big but accidentally thought you were driving something say like...a Ferrari? Yeah, us too. See, here at FGCT we don't just pretend to be unhinged...we are just that unhinged! In writing this I still can't get over that we have a beetle with a bob as our main picture lmao. Tune in every Friday (depending) for all new episodes where we'll have a guest or not! --- Support this podcast: https://podcasters.spotify.com/pod/show/fungirliecartime/support

Read the article at ComedyWham.com Episode #294 Lisa Smith talks with Valerie Lopez about Studying open mics for months before taking the leap Leaving the Atlanta comedy scene to making the move to Austin's comedy scene Her Love is Trash Podcast with co-host Neiko Smith   Recorded August 2023 Follow Lisa Twitter - @yolisayolisayo Instagram Lisa - @yolisayo Love is Trash - @loveistrashshow Facebook - facebook.com/yolisayo TikTok - @yolisayo Youtube - youtube.com/@yolisayo Weebly - yolisayo.weebly.com Lisa can be seen and heard: Love is Trash Podcast Buzzkill at the Buzzmill - September 27 at Buzzmill (1505 Towncreek) Texas Thursdays - September 28 at Rozco's Comedy Club Last Saturday Standup - September 30 at Mama Merlots Follow @ComedyWham on Instagram, Facebook, Youtube, Twitch, and Tiktok   If you'd like to support our independent podcast, check out our Patreon page at: Patreon.com/comedywham  .    You can also support us on Venmo or Paypal - just search for ComedyWham.  

5 Simple Strategies for Improved Websites [caption id="attachment_12311" align="alignleft" width="314"] Jo Stern, ecommerce and technology specialist[/caption] Ecommerce and technology specialist Jo Stern joins host Laura Reeves with five simple strategies to improve your website, reach potential new homes and make the first page on Google. “Search engine optimization (SEO) is essentially what you are building into your website to make you more findable on the Internet when you are talking about thousands upon thousands of people searching for you as a breeder or your puppies,” Stern said. “Or they're just looking into information about breeds. You want to make sure that your website is easy to find, especially if you've got litters on the ground and you're trying to sell puppies, or you're trying to advertise your studs, or you know you want to connect with other people in the same breed. You want to get your name out there. “It's your ability to make yourself appear on the first page of Google. That's the end goal is when somebody searches your name, your breed, your state, you show up first, and that's the end goal of what you're doing. “(There's) a little bit of reluctance because technology is scary. But I think it's also not exactly their fault because it's very difficult. It's very convoluted. Google makes it difficult on purpose because they don't want people to game the system. “There are different pieces of this puzzle that is SEO. It seems a lot of breeders are missing pieces of the puzzle because that technology is so hard and that education just really isn't out there. There's not a lot of layman's terms education on how to build your website effectively. How you get your name out there. So there's a lot of guesswork. But I think there's a lot of things, a lot of strategies that breeders can employ. “The first thing, is they need to Google themselves. They just need to pull their kennel name. Just go search yourself and see where you show up on Google. See how hard it is to find yourself in Google. If you can't type in your kennel name, your breed or your state and find yourself, that's a problem. “If you've got a website that you've built and you have not maintained, you haven't gotten any up-to-date content or you haven't made any changes, how people can find you? Google likes addresses, they like locations. “As a pet buyer, I'm not talking about show buyers and people who are very savvy, they're going to be searching their town, they're going to be searching their state, they're going to be searching literally “golden retrievers near me,” as that's a search function of Google. LINKS: Easy Website Builders: - Wix.com - Wordpress.com - Squarespace.com - Weebly.com Important Social Media Platforms: - Instagram - Facebook (Business Pages) - Pinterest - Twitter Listen to the full episode for more of Jo's great suggestions. Or contact her at Joannahstern@gmail.com for consultation.

With the majority of potential buyers and sellers turning to the internet for their property search, employing effective SEO (Search Engine Optimization) strategies has become an essential tool for boosting visibility and attracting clients.  By optimizing their websites and online content, real estate professionals can enhance their local visibility, outrank competitors, and drive targeted traffic to their businesses. In this episode, you will be able to: Elevate and enhance your real estate business by implementing powerful local SEO and Google My Business strategies. Gain insight into the importance of personal branding and forging valuable partnerships in SEO efforts. Unearth the benefits of merging video and written content in your outreach strategy. Navigate the world of AI in SEO and seize the opportunities it presents for small businesses while tackling its challenges. Overcome perfectionist tendencies and unlock the secret to successful content creation through decisive action. Delve into the crucial role of personal branding and strategic partnerships in strengthening SEO. Unravel the potential of combining video content with written content for a well-rounded strategy. Investigate the role of AI in SEO for small businesses, discerning promising opportunities and challenges. Cultivate a productive mentality of prioritizing action over perfection in your content development process. Master local SEO and Google My Business tactics to elevate your real estate business. Uncover the significance of personal branding and collaborations for a robust SEO approach. Discover the power of pairing video and written content for maximum impact. Explore the exciting possibilities and hurdles that AI brings to SEO for small businesses. Embrace the essential mindset of taking action over striving for perfection in content creation. Introducing Johnny Baskin, a digital advertising whiz with a passion for helping real estate investors harness the power of local SEO. With a keen eye for identifying trends and opportunities, Johnny has helped countless clients create targeted, localized content that resonates with their audience.  His innovative approach to SEO combines the best of traditional marketing with the digital world, resulting in a winning strategy for clients looking to make their mark in their local market. During the conversation, Johnny recommended utilizing YouTube for SEO and combining video with written content to enhance online visibility and engage potential customers. By creating educational videos on YouTube and complementing them with accompanying blog posts, businesses can develop a wide range of authoritative resources. This approach provides comprehensive coverage of a topic, increasing its relevance and expanding its impact on the target audience. He also emphasized the importance of using simple website builders like Wix or Weebly for real estate investors to create professional-looking websites without unnecessary complexity. He advised striking a balance between a streamlined web presence and personalized interactions, leveraging personal connections and tailored outreach to complement the online presence.  This approach helps maximize visibility and credibility with potential investment partners. By focusing on crafting authoritative content that addresses the specific needs of professionals, businesses can establish themselves as trustworthy sources of information, while avoiding making unattainable promises that could harm their credibility. The resources mentioned in this episode are: Set up a Google Business Profile to show up on Google Maps and improve local visibility. Use localized terms in your content to establish yourself as an expert in the area. Create hyper-specific content targeting a particular profession or group of people. Answer research-based questions related to your industry to build authority and trust with potential customers. Focus on building high-quality backlinks from reputable sources to improve your authority with Google. Use influencer marketing and partnerships to gain backlinks and improve visibility. Consider doing something newsworthy to gain media attention and improve your authority with Google. Use specific calls to action in your content to guide potential customers towards taking a specific action, such as signing up for a newsletter or contacting you for more information. If you'd like to get all the recommended resources by our podcast guests to help you build and grow your business, simply click here to access the full resource list: https://subscribepage.io/pcunlimitedresourcelibrary Connect with Johnny:  https://johnnybaskin.com/ https://www.linkedin.com/in/toronto-seo-expert/ https://www.facebook.com/profile.php?id=100063724291261 https://twitter.com/ActuallyJohnny Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://www.twitter.com/https://twitter.com/paulcopcutt https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Maximize Your Success by Focusing on Your Strengthshttps://paulcopcutt.com/episode115/ Trademarks and Copyright Demystifiedhttps://paulcopcutt.com/episode114/ Maximizing Real Estate Marketing ROIhttps://paulcopcutt.com/episode113/ When you're ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let's set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

Rich is broadcasting live from Alisal Ranch in Santa Barbara Wine Country because he's attending an event. The irony is that people come to this resort to disconnect from technology and there's barely a cell signal or Wi-Fi.Rich talks about his first hands on impressions of the Apple Vision Pro headset.John in Rosemead called in to ask about a good third party email client for Windows.Brian Tong joins Rich to talk about Apple Vision Pro.Susan in Santa Monica called in to ask about the difference between the Vizio V series or the M series.OpenTable warns about a new issue where scam artists will call to say they need a credit card for a restaurant deposit or reservation. When in doubt, call back the restaurant directly and not from the number they called you from.Michael in Thousand Oaks called to ask if transitioning to Apple products will be easy because he uses all Google products and services. He wants to get the new Apple Vision Pro.Rich talked about the new features coming soon to iOS 17 and the phones that won't get the new operating system: iPhone 8, iPhone 8 Plus and iPhone X.Nile in Clover City, CA asked if Apple's Vision Pro headset will support users with various vision abilities.Samsung is holding its next Unpacked event in Seoul, Korea, where they are expected to unveil their new Galaxy Z Fold 5 and Flip 5.App developers Ryan Jones of Flighty and Swupnil Sahai of AI Tennis App SwingVision join Rich to talk about their Apple Design Awards.Tom asked about using a VPN on an international trip. Rich shared some recommendations. Don't forget about Google's included VPN if you pay for Google One.Jay in El Segundo asked about running ethernet cable from the house. Rich recommends using an industrial strength outdoor cable like this. Reid in Riverside called in to suggest that they run the cables inside PVC pipe for protection when burying underground.Jay in Houston emailed to ask about apps to help him build a website. Rich recommended looking at Wix, Weebly, SquareSpace and Google Sites.GM is adopting the Tesla Supercharger Network.Rudy in Woodland Hills asks about the best way to communicate with friends and family back home while he's in Berlin. Use Wi-Fi calling and cross platform apps like WhatsApp, Telegram and even Instagram can let you text, call and video chat with friends. For eSim, Rich likes Airalo (use code RICH5375) and US Mobile now has some affordable options.United is putting 4K displays and Bluetooth in its planes.Students Rebecca Wang and Yemi Agesin join Rich to talk about the power of coding.France might allow law enforcement to remotely activate cell phones cameras, mics and GPS in certain cases.Grubhub and Hilton team up for in room ordering.Minecraft comes to Chromebook.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Rusenko is no stranger to creating world-class products. In 2007 he founded Weebly, a website builder, and watched it grow. Selling to Square in 2018, David now leads the eCommerce team which, as the pandemic surfaced, acted quickly to build new delivery products on their platform that has forever changed the business. More on David's story including his time management techniques post-acquisition, how he found their killer feature at Weebly, and why Twitch and Amazon are models for what good acquisitions can look like. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

Feedback & Shout Outs (1:20) I will be at ISTELive23 on June 26 and 27! Let's connect. EdTech Thought (3:32) As the school year comes to an end, teachers can reflect on their growth and explore new technology tools to enhance their teaching skills. Integrating new tech in the classroom can help educators stay current, become more effective, and contribute to their professional development. Embracing innovation in education is essential for personal growth and student success. Key Points: End of the school year reflection Trying out new technology tools Staying current and relevant in education Enhancing teaching effectiveness Professional growth and development Embracing innovation and challenges Expanding skill set and expertise Investing in personal growth and student success EdTech Recommendation (7:32) Gamma is an alternative to slide decks - a fast, simple way to share and present your work. Create engaging presentations, memos, briefs, and docs that are easy to discuss live or share async. Use my link and get 200 credits when you sign up for free! Check out the slide deck I created about the featured content for this episode. Featured Content (11:36) In today's episode, I focused on the process of creating digital portfolios with students, which can enhance their learning experiences and showcase their growth. Key takeaways include: Benefits of digital portfolios: develop digital literacy skills, demonstrate progress, and prepare for college and career opportunities. Establish clear learning objectives for digital portfolio projects. Select a suitable platform, such as Seesaw, Google Sites, Weebly, or Wix. Organize and curate content effectively, incorporating multimedia elements. Encourage reflection and goal-setting to develop metacognitive skills and a growth mindset. Foster collaboration and communication through peer feedback and review. Share and celebrate students' success, showcasing their work to a wider audience and fostering a positive learning environment.  

In this episode, we are excited to welcome Troy Malone, the Co-Founder of Relevant, a company that helps SaaS startup founders successfully enter new markets. In this role, he supports founders in unlocking an unfair competitive advantage in new markets through a uniquely profitable marketing system. Throughout his 15-year career as a growth and scale-up business leader, Troy has helped companies like Evernote, Weebly, All-Turtles, mmhmm and Drata to scale internationally. He loves the challenge of building teams for hyper-growth. Troy also embodies the global mindset and cultural empathy of a true “interpreneur,” as proven by his successful expansion efforts to Europe, Latin America, and Asia. Here, we discuss how to hire the right people who will lead your global growth initiatives, the importance of going on “Localization Discovery Tours” to truly understand a market, and examples of unusual marketing and promotions campaigns Troy came up with that drove results in new markets. Get your copy of our Wall Street Journal Bestselling book, GLOBAL CLASS, a playbook on how to build a successful global business. https://www.amazon.com/Global-Class-Fastest-Growing-Companies-Globally/dp/1637742185 This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com Find our entire podcast episode library at https://www.globalclassbook.com/podcast

As entrepreneurs, we all dream of having a website that ranks high on search engines and attracts millions of visitors without having to pay for clicks or beg for backlinks. In this podcast, we will explore the secrets to achieving high search results and optimizing your website to become an asset that generates revenue for your business. Our expert guests will share their insights, strategies, and techniques for growing your website organically, without relying on paid advertising or link-building schemes. You'll learn how to identify and target the right keywords, create high-quality content that resonates with your audience, optimize your website structure and metadata, and leverage social media and other digital channels to amplify your reach. We'll also discuss the latest trends and best practices in search engine optimization (SEO), including the impact of voice search, artificial intelligence, and machine learning on website rankings. Join us on this exciting journey from zero to SEO hero, and discover how to unlock the full potential of your website and turn it into a powerful marketing tool that drives traffic, leads, and sales for your business. Links and Resources: LinkedIn: https://www.linkedin.com/in/seoexpert/ Website: Wiideman Consulting Group, Inc  If you've been in business for any time at all, you probably have heard of the Red Bible. The name of the book is called The Ultimate Sales Machine by Chet Holmes, and it's affectionately called the Red Bible because everyone. Who is in business cannot live without it. There's a concept in the book called the Dream 100, and essentially what it boils down to is you want to identify the top 100 people, people that you want to do business with. So when I started looking at this, basically what I started doing, I was not looking at the people. I was looking at the company and figuring out what companies it was that I wanted to work with and then figuring out who owned those companies and that's the way that I was approaching it. And that is not the right way to do it. You want to ultimately work with people and you want to interact. People, and obviously you wanna be able to interact with people that are on your same wavelength, interested in the same things as you are, and then you can make different connections and different, um, introductions and, uh, you know, do things for people that you know that you would like. So it makes it much, much, much easier to be able to do that. Now, I'm not gonna go through all of these because there are quite a few of them, but I've got a spreadsheet here that have things o obviously contact information, email all of their social. Profiles. Then you also want to understand, you know, their family. How many kids do they have? What are their kids' names? Business partners, personal partners, um, childhood influencers, their parents, their grandparents. Is the family involved in the business? If so, what? What type of business influencers that they follow, their favorite podcasts? Are they into cars? Are they into, uh, what type of real estate investment types do they like? Other types of investments, sports, favorite sports teams, favorite celebrities? Um, who's their banker? Who's their bookkeeper per personal assistant realtor? Lawyer, favorite politician, or country club that they belong to. Favor, vacation spots, favorite bands, personal development, history, all of these types of things you want to know and understand. And when you start creating this list, this Dream 100 list, and you know and understand your target people who you want to be able to bring into your life, this information is going to make it so, so much easier. So if you haven't read the Ultimate Sales. I urge you to go and pick up a copy of that book right now.  On the Invest in Square Feet podcast, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help you protect your wealth so that you can invest passively in multi-family real estate. Today we are going to be talking about SEO, and our guest today goes way back into the very early beginnings. Everyone knows that SEO is sort of one of those holy grails of business. Being able to generate sales and opportunities without actually having to go out and sell to anyone or market to anyone, but takes a lot of work. Our guest today, Steve, is an expert in SEO and he's been doing this. For about 20-plus years now, so he's seen all of the changes and he understands how Google and how all of the various different algorithms work. There's a lot packed into this episode today, but we're going to learn some effective strategies and techniques for growing a website organically without relying on paid advertising or any type of link-building schemes. With that, let's go ahead and get onto the show.  I think there's, there are three main challenges, right? And each one falls within its respective discipline of what I do. Right? It's tech content and off-page, uh, from a tech standpoint, choosing the right content management system. Mm-hmm. , you know, I find it very challenging in many cases to optimize, um, drag and drop systems like WIC and Weebly. It's very difficult, from a technology standpoint, to have a system that offers all the features and bells and whistles that we need to satisfy Google's recommendations. Uh, great page experience. Mm-hmm.  on the content side, the biggest challenge has always been. Unfortunately on the client side with getting them to contribute to content, I can't tell you how many thousands of rows in spreadsheets I've delivered to clients of pages that they need to create to appear for the keywords that their customers are searching for. Mm-hmm. , and they just won't take the time to do it. They won't even dictate it and have you transpose it in and try to, you know, write it yourself. They, they just, they just don't have the time bandwidth, interest, or understanding. , you know, to complete the content piece. And when you outsource almost every single time, they're gonna get back this content from some vendor and they're gonna go, this isn't how we describe what we do. This isn't how, you know, we would do it. It's like, well, that's why we asked you to write it first. So I think the content piece has always been a challenge, um, on, the off page. You know, getting other websites to link to your website. Mm-hmm. , you know, it's, it's almost like a, there's a stigma to it now. Everyone gets an email every day saying, will you link to me? Sure. And, uh, they don't even open 'em anymore. They know, oh, this guy's trying to, you know, link bait me to, to share something or link to them. So I think, the challenging side of getting links is getting buy-in from the clients on doing so. from a content standpoint that's completely out of the box. Mm-hmm. . Hey, client, help me create an, um, all-inclusive glossary, an ultimate definitive guide too. Um, let's take some of the data that you have that no one else has about your clients, and let's create some content that's based on a research survey and combine it with our data to have this ultimate. Um, research pieces that we think are even our industry peers and competitors might even link to. We did that last year. We did a study of 300 location pages for Starbucks and Taco Bell and McDonald's, and we studied which attributes played a role in them, uh, ranking better than their competition. And before you know it, I've, I've got, you know, platforms like Bright Local linking to us and me. Web Pro News and Site Pro news, and we didn't have to do any outreach to, or emails to say, Hey, were you linked to our page? They were performing their own research on something that they were creating, and they referenced ours because we had data and we had statistics and tables and charts. So it's the off-page side's definitely, the challenge. And of course, wrapping all of that together, the tech. Content and off-page and getting buy-in from the client and from stakeholders are, mm-hmm.  is often very challenging, especially with larger brands. Hey, larger brand. You realize right now you've got over 500 important URLs with other websites linking to them that are serving users and web callers of 4 0 4 air. Yeah, we'd like to get to that, but SEO o on the MarTech side of things isn't really a priority right now. We're working on new platform things and changes and, you know, but, but we'll put it in Jira and we'll get to it in, you know, in due time. Mm-hmm. , you know, meanwhile, all those pages continue to just disappear from the search results. That traffic disappears and goes away forever. We're dealing with, a client right now who's completely blocked the root of theirs. From being indexed by search engines, and we looked at their search console this morning, they were getting as much as 55,000 visits a day to these pages that now no longer exist in Google's results. They're still out there. If you direct type them in, you can go to 'em, but they've blocked the search engines and nobody knows why. It turns out it's probably something having to do with this Microsoft Azure program where they said, Hey, hey clients. You know, we've got a new feature. You can. All the spam bots of the world, just click this button. And somebody said, oh, neat. And they clicked it and not realizing they're blocking Google and being from being able to, you know, to serve their content. Mm-hmm... So, uh, so yeah, I think getting, getting buy-in from, from developers who can talk very savvy to you sometimes and argue with you very well, um, can be a huge challenge. So having documentation. You know, the Google webmaster documentation and being webmaster documentation as an arsenal to combat those situations can help. And the other thing to do is, is to, is to reward those people through recognition when they do fix something, Hey, by the way, I dunno if you realize this, but those 55,000 visits translated into roughly $300,000 a day in revenue. So by you fixing this, you've just saved the company x millions of dollars per year. So kudos to developer Sam, you know, who, um mm-hmm. , who basically saved the company X millions of dollars a year. Don't take credit for it, give the credit to the people who did the work so that they have buy-in and feel like, Hey, I'm, my work is, is validated and now going forward, Sam, can you fix this thing? Yeah, I might save the money, and the company more money. Of course. I'll do it right away. Yeah,  Yeah. No, makes sense. Uh, you, you mentioned there's, you know, essentially there's the, the three different, you know, categories. You've got you, your C R m or your, you know, your platform. Uh, you've got, your content generation, and then you've got, your promotion side of things. Talk a little bit about it. Your, um, your story of finding the best solutions, you know, for each one of those things. I mean, obviously, this has been going on for, you know, a good number of years, but 24 years. Yeah. Yeah. How, uh, how did you determine, you know, this is the best way to be able to do this, and does this change a lot too, with all the differences? You know, the different updates and Sure. You know, obviously, everyone remembers the Panda update, you know, that was a big one. So, you know, does, does, does that kind of shift depending on what new technologies or what new updates are, are coming out?  Yeah, and I wish, I wish there was a one, one solution for all scenarios. Even, in the early days, we would just use static H T M L and we would borrow from c s s, uh, zengar to create lightning-fast tablet designs. Um, and even that, you can't find a single page on that site. Now that. We'll pass Google's web vitals and some of the other technical criteria that we pay attention to. So, um, the challenge is finding a platform that's, that, um, works with all of the different. Technical s e o requirements such as speed, mobile, friendliness, security, web vitals, and accessibility, that that comes fully integrated with all of those features while still being flexible enough for a marketer with no technical experience to log in, and create optimized content Today, you really, you really can't get both, right? You, get WordPress, for example, and there are some ways that you. You can amplify speed using caching and plugins and third-party systems, some of which are getting really controversial, um, that that can make it seem to Google like we're following everything when a lot of times we're just hacking their tests. Testing tools. Mm-hmm. , um, as opposed to actually creating a lightning-fast experience that's still, um, that still enables, the writers and the creators to go in and, and make changes. The other solution is, you know, the, the old school way, let's take. All the new frameworks and all the new technologies and headless and everything that we can do from a technology standpoint and create incredibly lightning-fast, amazing experiences for customers. But in doing so, we've gotta get rid of C M S. And if we get rid of C M S, now the writer has to deliver their draft in a Word document or a Google document and wait for the developer to load it up and then go back to the developer after the fact and have them.  more of the optimizations once the page is live. And that's, that's a grueling process that could really delay things. And if you're trying to rank for a new keyword that people are looking for, you're gonna lose. You need to get that page up today. If you're a news website, you know the moment that news hits within the next two hours, that needs to be live. So waiting for it to go through that dev process.  to deploy content. Mm-hmm. , uh, can be really challenging. So big sites, news sites, LA Times, and, um, New York Times and so forth, all build some homegrown systems that, that work for them, uh, because they have the millions of dollars to do that with. Yeah. But, uh, but for the small, regular day-to-day businessman, um, business people, uh, I think the, uh, the best approach is, is just to let some things go. You want to be able to have the ability to control your content and not be at. Um, you know, um, you know, having to wait for a developer to do something for you. Sure. So I would say just, just be okay with not having all these perfect technical scores. Work with WordPress. If you're on a, uh, if you're selling products and you're doing e-commerce and you have more than 20 products, Shopify or another system that we've worked with for a nearly, uh, decade and a half now, it's called Circuit Networks. They used to be called SEO Cart. They have an incredible, and originally it was SEO Cart, literally. Mm-hmm. So it was. C m s, that that was optimized specifically for ranking and search results. Mm-hmm. , and it works great, for most businesses. Shopify, you know, does have some features like that, um, that have one, one button checkouts, you know, with the shop app. Mm-hmm. And some other attributes that make conversion better, which can affect long-term SEO. So, so I'd, I'd say, you know, tests, those are the two that I know work really well. And every day there are new things coming out that you could test, but I don't like to reinvent the wheel and I don't like. I don't like to pay somebody to make their product better. Mm-hmm. , I get a lot of that where I'm feeding suggestions and complaints to c m s systems and then they go and they fix those things and I'm like, wow. I just, I just literally paid them. To fix their system... Yeah. Yeah. Yeah. And so I, I'd say work with the ones that are already doing well. WordPress will do you just fine if you're a small business and you're doing lead generation and Shopify will do you just fine if you're an e-commerce, um, site. And they're getting better every day because they're getting complaints and suggestions from other digital marketers. Mm-hmm...  Go about qualifying a developer or qualifying code to make sure that it is, you know, using two 2022 standards. And, and processes and, and whatnot. For sure.  I, I think, I think that's where you get a, a, a consultant who specializes in, in web development, you know, not, not to be the person who helps build it, but to be the second set of eyes to make sure that it's being built in a way that. What do you feel confident about in terms of pre-qualifying them? Uh, I would, I would ask to do, or I would have that consultant do an interview with the person to have 'em show the code of how they code. What's your logic look like? Um, how do you, how do you operate? How do you, um, uh, store files? How are you doing with your styles an, your JavaScripts and, and j queries? Um, can I, can I use Python and do some cool things and, and., um, you know, be able to have elasticity in how the site's built or is it very rigid and, um, you know, and, and if something breaks, a semicolon goes away, the whole site goes down. Right, right. So I think, I think there's gotta be that. And the one thing I would look for sure is, is a, a staging environment. Right. I would, I would look for that first, I would say I would always have a staging environment. So before we roll out big site changes, uh, we wanna make sure that everything's on staging and even in the content process, even if we've gotta deploy something in two hours, deploy it in both places on staging and in production. That way you can still get it live, but you don't have to worry about if you do a full site refresh, that something on production gets wiped.  from some change that happened on staging. Mm-hmm. So I would say that would be the one thing I would look for is, is tell me how you operate from a change management standpoint. Mm-hmm. , um, a redundancy standpoint, um, and sustainability. I think if you're paying attention to all those things, um, and as long as you know, you can look at the code and see that, that person's logic as well organized and clean mm-hmm.  and not just a, you know, looks like a, a giant hash and you should be good. Yeah. Yeah. You mentioned redundancy there. What, what are some good? , um, rules of thumb to be able to make sure that, you know, you have the proper backups in place or you know, that the proper, um, you know, just, just the backup to make sure that if the site does go down, you're not gonna lose all of the data that you know has been accrued over, over the years. Yeah, and, this will depend on your CMs too. As WordPress has, has tools and plugins that you could use that will back up the entire WordPress database for you and mm-hmm. , you can run those periodically. It will bog down the storage on your server, so you gotta make sure you also have a purge policy. Um, so you don't wanna have, you know, a year's worth of backups, and suddenly your site just goes down because you ran outta space. Yeah. So I think, I think having, and, and creating some policies to, to manage those backups will help prevent something from breaking, but it depends on how much traffic you get. So if you get a, you know, a ton of traffic. , then you probably wanna run backups, I don't know, every hour. Mm-hmm. , if you're getting somewhere in the middle range of, maybe you're getting, I don't know, 40, 40,000 hits a day or something, um, then you wanna at least backup up once or twice a day. And then if you're, if you're kind of a smaller business and, um, don't get that much traffic, you know, probably once a week or once a month should be more than enough. Ria, once a week probably makes people feel safe. That's Okay, great. I, I've loaded up some pages, but, uh, the whole system just crashed. Don't worry. We'll pull last week's. And we can go to archive.org to get some of that content that we just published a couple of days ago, or we can just load it up again since it's only two days or three days worth, of content that has to be, you know, republished. You, you mentioned, you know, this is the small business, you know, level, this is kind of medium, this is large. What are the, like the, the daily hits that would, you know, sort of, you know, define each one of those, would you say? Sure.  Yeah. That's a good question. Um, Yeah, I would, I would say if, if you're receiving less than 10,000 visits a month, then you probably fit into that, that small business range... If you're getting 10,000 visits, then you know, you're, you're safe running a weekly or monthly backup and probably not having any problems. Um, once you start getting over 10,000 to maybe, you know, 50,000 or so right around that range, then you're probably, you know, middle range, and then anything over 50, you know, it, it could be scary if the site goes down because, you know, as z as I mentioned, that's, that could be a lot of revenue if you look at each visitor, depending on, on how much your average order value is being worth. And, you're getting 50,000 visits, that's $50,000 a day that it could be costing you. And you can see what, your average visit value is, you know, in your web analytics. And if you're doing e-comm or even if you're doing lead generation. And you can get an average of what each customer means to you and what percentage of people who come to the website become customers. You can do that number and assign a value to every lead, every form fill, every chat, click, every phone number, click. You can assign a value to that. Um, and. Uh, it makes it really easy to forecast what new traffic could mean, and mm-hmm. , what a loss of traffic could cost. Yeah. No, makes, makes perfect sense. And I think that that's, I think a lot of people skip over that step to actually define what, you know, what their traffic is actually worth and, you know, what they, what they're true, you know, generating every day based off of, you know, whatever, you know, whatever that number of, of clicks, is. Um, Talk a little bit. Uh, so the second part was, the content generation, right? Yes. So, um, talk a little bit about your story of finding, you know, kind of your best solution, your best path to, uh, you know, create good content. Like you, you mentioned, you, you, you send these lists of topics or, you know, Uh, uh, sure. Um, search phrases, to your clients, but they don't know what to do with them. What, right? Do you have any suggestions on how to, you know, some type of framework and how to be able to, you know, quickly be able to create large amounts of content like that is useful? Or is it Oh, yeah. You know, going one by one that you just have to. You know, start creating content.  You know, we've, we've definitely had to figure it out over the years. Mm-hmm. , because of that same challenge. I'm like, Hey, I just gave you a thousand pages to create over the next, you know, couple of years. Send over the content, I'll load it up, I'll optimize it, and you'll start to appear for more keywords. Mm-hmm. , that's what we used to say. Um, and then some of 'em, plumbers and smaller businesses who come back and. I'm a plumber, period... And you're like, all right. So let's see. Uh, the question was about, uh, you know, leaky drains and what to do. Yeah. And that was the, you know, like the question. So I think, I think content starts off, of course, I always like to have everything be data-driven. So we look at, our search term reports from our Google ads and our being ads, and we figure out what keywords are actually driving customers in sales. Forget about volume. If there are 10,000 searches for a broad keyword like shorts, um, and you don't convert many of those, uh, but uh, a more specific keyword, I don't know, maybe, um, uh, I don't know, kids shorts. It's very specific and it attracts a specific audience of people who are looking for kids' shorts, and that keyword converts for you. Don't optimize your page for shorts, optimize it for kids' shorts. Yeah, you'll get fewer hits, but the hits that you do get will be better qualified. The click-through rate will stay higher in the search results. And Google will really note that u r l was the most helpful to the people that you were actually trying to get to it. Um, so I'd say start with data first, whether it's through search console, uh, Google Analytics data, your Google, uh, ads, search term history, whatever. Um, take all of that and start there. Match those search terms up to the pages you already have, and work on those pages first. Once you've fully optimized every page on yours. And by the way, that process as you're going through it, whether it's just a Google sheet or an Excel sheet, you know, starts with the URL and then page title, focus, keyword word, um, page description, heading tags, subheading, subheading, subheading, image, name, all of the different SEO O attributes, image alt attributes. All of those things can be tracked in one single sheet if you're bootstrapping it instead of using the software. Um, so you, as you list all of the pages that you currently have and all of the keywords you want those pages, to appear for, and then start working through each column to get it optimized and then publish it, that's kind of a. that's kind of a phase one in any sort of SEO timeline let's, let's optimize the pages we already have first, and then let's expand. Now, let's go out to some of these keyword tools. Let's use answer the public and sem rush and mm-hmm. , HRES conductor, bright Edge, whatever you wanna use. And let's, let's pull an aggregate, all of our competing keywords, SimilarWeb, and it's a crazy tool for this now too, by the way. So you take all of those search terms, right? You parse out all the brand names that still exist even after you run that little, you know, intersect to see, you know, the ones that are common among the competition. Uh, and then you take those, match 'em to the pages that you already have and say, okay, great. Here are the ones that we already have and what's, what's missing from our site that our competitors are getting trafficked for that we aren't yet. Uh, maybe you're a spiral staircase company and you don't realize. , um, you know, the, the keywords that they're looking for are the use types like, um, spiral stairs for basement, for attic, for the library. Mm-hmm.  for patio. Mm-hmm... Maybe that's how they're looking for the product that you sell, the uses of how they might use it. So you'll start to create content based on those uses. But to find out,  how they're, you know, finding you and how they're using it. You, you, you've gotta take a look at the, uh, the competitors reverse engineer their keywords, and then you have this universe of keywords. And from that, you know,, you study the information, you find common themes, and then you build a new site map. Either to augment your existing or to completely flush your existing and come up with something that's even more, more structured and intuitive. If you're building your navigation and your website based on how people are searching for what you offer, then you are going to just own it in digital marketing. But if you're building your website and launching content based on what you want to showcase, then it's a business card brochure website not meant for digital marketing, right? You should really build your navigation and your site based on how people are looking for what you are.  and, and building silos of content, starting with the most important, I mentioned spiral staircases, which might be a category. And then under that category, it's spiral staircases for the basement, library deck, whatever, right? Um, as opposed to just, Hey, let's just throw this content on a blog post, since that's easy and quick and, you know, and what happens that gets buried over time in an r s s feed. It doesn't stay in the same silo. And eventually, somebody sees.  from 10 years ago in the search results. I'm like, yeah, I don't think this is gonna be very helpful. Yeah. Yeah. So, so there's a lot of, a lot of lazy approaches in how keywords become content, that, that businesses should just take the three to six months they need to, to create. That comprehensive roadmap so they never have to think about it again. They know exactly what pages they need to have created and nurture over time. Um, and then you just put 'em all on, on a calendar. You have somebody whose job is to go back in and, and every month make sure that those pages are performing well in terms of keyword rankings, driving leads, click-through, rates improving. And whenever you see any of those different metrics start to.  then that gets, you know, a ticket created for somebody on the writing team or tech team, depending on what the problem is. Um mm-hmm. , you know, to address. And if you're smart, you're also watching, cuz you probably got 10 to 20 really important pages on your website. Right? You're smart. You're also watching the 10 to 20 important pages on your competitor's website using tools like Visual Ping. , P I N G, so that when they do make an update, change an H one tag, add an image, add a video, add more content, whatever they happen to do, you'll get a little notification and you can keep an eye on what they're doing and, and maybe even test some of the things that appear to be working for them, so that way you're not blindsided. And one day wake up and find all your competitors with these beautiful product tiles under the listings. And yours just is black text and a blue link. Yeah. So, um, I, I think that's something. Businesses should really get with their digital marketing team and company and say, what is our content roadmap? how did you, how did you put this together? Was it from our own data and from competitor insights? Um, and what's missing? What's the keyword gap? What are we missing? What are we not appearing for that competitor that we need to improve upon, and how are we going to track that? Uh, I think that's, that's a key element of content. And, and you're right. I think, I think in a lot of cases, you know, the, the, the client just doesn't have the time or the energy or. Desire to create a really great page and they'll create these crappy pages. You mentioned the Panda update. Thin Yeah. Thin content. You know, if you throw a paragraph up and you wanna compete against the page that's got 3000 words, six subheadings, four unique images, and a video on it, good luck, Yeah. Right. Don't waste your time creating a page if you're not going to make it better than the number one ranking result for the keyword you hope your page is gonna rank for. Yeah, no,  that makes, that makes perfect sense. W uh, uh, when you, when you go through, Uh, you have a new client, do you often run into situations where the client may not necessarily know who? You know, there, their top competitors are, or does everyone pretty well have, and, and you know, with that, how do you identify who your top competitors are? You know, do you just do a Google search for whatever your topic is and whoever shows up at the top, maybe they're, you know, doing a sponsored ad or something like that? Those are your competitors or is there, is there a, a deeper strategy to be able to identify, you know, who those key players are that may go after those long  tail keywords? You have 16 months of data, right, Matt? And, and search. You have 16 months, so you could, you could do a filter in the search console where you remove your brand name even, and see the non-branded searches that you're, your site's coming up for it. You could even look at the words that they use for branded searches. How are they putting in your name and what they were searching for? You can get a lot of that, that initial data right from the search console, go out to Google, perform a search for those keywords, the non-branded ones, um, and find, the competitors that are appearing for those search terms. Uh, and then you take those competing. If you put them into keyword tools and you might find some even bigger opportunities. Um, but you, I would start there, start with how people are already searching for what you do if you've been around for a while and then, you know, find those I competitors, the ones that appear for the keywords that you wanna appear for. I get that a lot from some of our clients. Like, well, those aren't necessarily competitors. The, you know, the Grubhubs and the Uber Eats, you know, we actually sell through them. Uh, yeah. But they're outranking us for restaurant delivery in our area and we want that.  and you're paying a premium to have them send your orders in. Whereas if they went to your website and ordered and went through GrubHub or, or yeah, Uber Eats through your site, you pay a different fee for that. So, um, don't you wanna save some money on that? And, yeah, outrank that competitor by having a better restaurant delivery page than them. So I think, I think a lot of times there's, there's that two parts, right? They know who their direct competitors are, but not who their eye competition is in search results. And then the second part of that is, is convincing them that even, even industry websites and, and, and retailers of their products are competitors, Amazon is every. You know, e-commerce competitor. Yeah, sure. And they win 90% of the time. So you've gotta get really creative to make your page better and more helpful and convincing. Because unfortunately 50% of the users are gonna go, okay, this is $59. Um, doesn't seem to mean any kind of sale or offer or anything compelling to make me want to click. Let me see what they sell it for on Amazon. Yeah, that's exactly what they do. They take that product title, they copy it, they go to Amazon, they see if they can get a better price, and now that company just lost what, 35%? Of the potential extra profit they could have had if they went directly to the website. So I think, I think it's really spending some time with the usability and conversion rate team. Even if you're delegating it to somebody who isn't an expert at it, um, get them some training. Have them go to some conferences, and read some books. Tim Ash has a great book on landing page optimization. Throw some sales principles in there, trust, reciprocity, urgency, and scarcity. I remember, um, a watch, uh, consignment site we worked with that, um, was like, Hey, we got a problem. We've got a ton of inventory right now, and I need to get rid of some, uh, because, you know, we have to keep this balance of what's coming in and what's going out. And we're overstocked We need to get rid of some products. So we put up, a cool little box. When you're on this page looking at a, you know, a $5,000 Rolex watch and you're, you're looking at it for four seconds. All of a sudden this little box comes in, not a lightbox. It actually pushes the content down. And isn't an intrusive lightbox and has a little timer on it and it says, mm-hmm, buy, buy this watch within the next 20 minutes. Cuz remember it's a $5,000 watch, um, you know, and save $700 or save, you know, 800 bucks or whatever it is. Um, so that creates a sense of urgency and there's this ticker going down that says, yeah, this is going away. Oh, and by the way, Three other people are watching this right now. Oh, right. Yeah. Yeah. So there's, there are some really creative things that you can do using sales principles to keep them from leaving and going somewhere else. But, um, but I think that's a big part of it, of, of content. It's not so much just having the better content, but it's also about buyer psychology and making sure that you're talking to the right people with the right. You're, you're not on a b to a B2B site saying Buy now. On your b2b, you're saying learn more on your b2c. You're crossing off your price and putting better pricing and, and, um, timelines on when it ends. And again, creating that scarcity urgency mentality. Mm-hmm... So anyway, kind of breaking away a little bit from overall content strategy, but that's something that. Uh, often gets neglected. Yeah, no,  That's so helpful. Um, then lastly, the, the tool or the, the, uh, connecting to other people that, that you mentioned kind of that third prong. What, what are some of the things that you've learned along the way, you know, for, for best practices there, you mentioned, you know, creating the content, uh, uh, that people would reach out and, you know, link to you, so you kind of take that work out of it? Um, you know, what are some of the frameworks to, be able to put that type of content together? Um, you know, making it valuable, putting it in the right place so that people, you know, can find it, who are looking for that, you know, tho those types of things.  Yeah. And, and have it support the lower funnel. Not be in its own silo. Um, so questions, what, when, why, where, how, um, ideas, tips, strategies, checklists, right? Guides mm-hmm.  documents, um, uh, all of those types, of queries that are being made are potential traffic opportunities for you. So I would, I would definitely take some time, to look at tools like Answer the Public dot. Go into s SemRush if you use it and click on the questions tab. Go into conductor searchlight, you know, and filter based on, um, on the upper funnel. Uh, filtering so that you're, you're looking at keywords where people are, aren't necessarily ready to buy or even considering buying, they're trying to solve problems. Those types of queries can generate a lot of traffic for you. Even, our little page on wire Yelp reviews or how important are Yelp reviews and, um, anatomy of a local landing page, right? All of those types, of queries. Our upper funnel, they don't necessarily drive customers right away mm-hmm. , but they can play a big role in, um, helping us to attract links to our sites as well as, um, uh, triggering remarketing so that we can bring them into the lower funnel eventually. Mm-hmm. , getting them to opt-in and seeing where they are, you know, and. In our own CRM and just continue to nurture, and nurture that lead until they actually become a lead. Um, I think that's, that's a great way. And, and so there's, there are a million different strategies and we've, what we've done, we've evolved ours over time. We used to say, here's, here's the, you know, uh, suspicious links we should probably clean up. We put that first. Um, Google's done such a great job recently of filtering a lot of that out, that we don't pay as much attention to it. So at the end now, um, here are where. The top competitors in your industry are getting links. So we'll take the top 20, 50, 100 competitors in your industry, uh, run them through, you know, um, a link research tool, and come up with a list of the ones that are linking to most of our competitors. Hey, you're a surgeon. Surgeon.org is linked to all of your competitors except for you, right? Mm-hmm. Yeah. So finding, finding those, those semantic opportunities. So what we've done is we've broken it into two phases. Uh, we've broken it into quick wins. , right, which is three to four months of some quick wins. And then we, we've, um, have a phase two where we get into more of, The more challenging types of and, and more resource heavy types of link building. Now the quick ones are easy. The first thing you do is, fix all the broken links. If there's a lot of, you know, links coming to your website and they're going to four or four pages, let's redirect them to the most, uh, to the corresponding page that you moved it to so that you can get back those links. Uh, a major restaurant brand we work with had, what was it? 5,000 links pointing to. 15 different, four or four Veterans Day free meals pages. Wow. Wow. So we created a static, you know, URL. Mm-hmm.  an evergreen page. And we redirected all 15 of those four, four pages to, the new page. And we reclaimed 5,000 links almost overnight. You can log into your Google Analytics, go to content, um, uh, do a filter by title, and look for any title that includes not found. Take that list, put it in a spreadsheet, and then put a column next to it of where those pages should be. Set that redirect in place, and probably within a couple of days you'll reclaim a dozen, maybe a couple hundred wow links that you would've lost. That's number one. Unlinked Mentions are another easy way. Any website that mentions your brand but doesn't link to, you can reach out and say, Hey, it might be helpful to your users if they can click on our name and visit our website. Don't ask for the link. That's, you know, again, it's, yeah, it's a stigma about it. Right. Um, the other quick win that you could do, um, so we've got broken links, uh, we've got unlinked mentions. Uh, what's another really quick win of something that you could do that doesn't take a lot of time? You could do the same thing with the broken links.  competitors. If competitors have pages that went away and you can create a better page than what they had, then you can go back out to those websites that were linking to your competitors, going to a four or four page and saying, Hey, we've realized this link is dead. Maybe consider ours as a replacement for it. Mm-hmm. , ours is, you know, it's, it's up to date, it's 2022. It had some cool things in it. Yeah. If ever mentioned you in it. Right. And sometimes doing a little bit of that ego bake can help. Yep. Uh, then getting into the more complicated, let's get those links. Competitors have. Let's create some really creative ideas. Let's, let's create some tools, some calculators, and some features on our website that everyone will wanna link to. Hey, we're a design site. Let's create a color palette page that's super dynamic and interactive. It's gonna cost us $15,000 to do it, but we're gonna earn 15,000 links out of it, and the whole industry will be linking to us as a resource because of all these great tools that we have on ours. let's, let's solve the common problems that our customers have. Hey, customer service. What are the questions that you get every day? Mm-hmm. , let's create some answers on our website that could solve those things. Let's scrape Cora and answers.com for questions people have in our industry. Mm-hmm. , you know, and, and create content around those topics. Um, Some of my favorites. Um, progressive has a dress-like flow for the Halloween campaign that I love. Okay... I love watching how many people go to Progressive cause they wanna dress like Flow for Halloween. Yeah. Um, uh, when web design goes to hell, is this article by, um, was it the oatmeal? And I remember as a web designer reading, this graphic. And going, oh my God, that's so true. So many clients think they know so much more than we do about what we do, that we get to the point where we're just like, like, look, just do whatever you want. Yeah. But it's this funny comic that's earned thousands of links to it because of it. Resonates with, um, you know, with a, with a certain audience. And every day more and more people are sharing this and re-sharing it and, Hey, doesn't this client remind you of this link? Right? Yeah. Yeah. So, um, yeah, there's, there's a lot of cool ideas. You could do a Google search for great link-building ideas and or link-bait ideas and, and find a huge library, uh, that exists out there, ways that you can attract visitors to your website using, you know, link bait tools, guides, glossaries. Uh, you could do some cool things like scholarships. Community events are huge. If you can do a community event and then go to your neighboring businesses and get them to link to you, especially if you're a brick-and-mortar and you're trying to get people to your restaurant mm-hmm. , you can go out to all the other businesses in the community and, and invite them to participate. They're not gonna have time. They're not gonna have money to donate, but they're gonna feel bad that they have neither, and they'll at least give you a link in their blog post to help you promote the.  and how great would that be for Google to find hundreds of links to your site from neighboring businesses that are all linking to, with maybe even with your name, address, phone number, and a short description of what you do that might include keywords. Right, right. So I think, I think there's, a huge, um, unlimited, infinite, um, idea library of what you could do to attract links without having.  do a lot of outreach.    All right. So did you get a lot of value out of this one? I know that I did. I feel like topics like SEO are one of those things that pretty well every single business owner needs. But every single business owner struggles with it. It wasn't necessarily called out in the show, but I want to stress how important it is for people to be linking to your website. So when you think about this, this is just like humanity, right? If you have someone who's very, very popular, who has a lot of people, Who are connected with them, and a lot of people who want to be a part of them, you should consider your website the exact same type of thing, right? If you have a lot of people who are wanting to link to your website and, and posting your link on their website. You are a quote-unquote popular website, right? So just like if you're a popular person, you're going to have a lot of connections all over the place. The same is true with this, but typically a lot of people will approach this process in a very, very spammy type of way where they're. Essentially begging for people to post the link to their website, you know, on their website. So not very, very effective. What Steve talked about today was creating a report and what a lot of people end up doing with this report is they will put it behind a. A wall where you have to get, give the email address in order to get, be able to get this report. What Steve is suggesting is taking that same type of report and essentially just posting it on your website and giving it away for free, so that way then other people will. Link back to you. Other people will link to that report. They'll, they'll show that report on their website through the link, and then that's going to help your SEO as well. So different mentality, a different way of being able to use those types of assets that typically you're holding to yourself. Give it away and let people link to you to create that popularity and that way you're going to have this wave of SEO. The link-building ability that's gonna start growing and, and driving traffic to your website organically. Steve has a great special for us here today. Normally this costs about 600 bucks, but he is giving it away to our listeners for free. So if you go to the academy of search.com and use the code s e o, Steve, you'll get the course for free. Remember that was $600 and you're going to get that course for free by going to the academy of search.com and using the code SEOSteve. If you want to reach out to Steve directly, he can be found at SEO Steve pretty well everywhere. And Steve also said that if you ever have any questions like, why am I not ranking for this SEO term that they offer? His team offers Free advice on his social channels, and that is just Wiideman, which is at Weedman, W I I D E M A N. And if you want to understand what the wealthy do, head over to invest in square feet and sign up for the newsletter. We include additional tips that you can only get from the newsletter and we. Reveal investment opportunities that you can only get introduced to through the newsletter. We drop every Wednesday, and we are available on whatever podcast platform it is that you use.  

Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire   Andrew Alleman walks us through choosing a domain and extension for your website. We also take a deep dive into buying and selling domains — something many do out there as a side gig.   Have you ever wondered who's buying all the .coms out there? Andrew has some inside scoop on who's buying them. Plus, we found out if I screwed up my last domain purchase.  Tune in to this episode for an exciting deep dive into the world of domains. Choosing a Domain Show Notes with Andrew Alleman 02:00 - Andrew shares his experience in online marketing and website growth. He has been writing the Domain Name Wire blog since 2005 and has a podcast of the same name.  03:23 - Andrew walks us through starting a website, including choosing a domain registrar. With thousands of options out there, he notes that GoDaddy is currently the biggest registrar in the market. He also mentioned Namecheap, HostGator, Porkbun, and Google.  04:03 - The differences between these registrars are the price, security, service, and account management system. People can get a domain name from one registrar and host it at another site. We also talk about the importance of choosing the right domain name extensions. 09:07 - Andrew tells us about his podcast and the topics he usually talks about with guests.  10:07 - Andrew walks us through his process of starting a new website. For most people starting, Andrew suggests either creating a WordPress site with GoDaddy or getting a Wix, Squarespace, or Weebly website.  There are lots of cheap hosting services, but a lot of them are designed for WordPress. One of the biggest ones is WP Engine.  17:24 - Andrew advises that if the domain name you want is already taken, it may be listed for sale and can be purchased. And while buying a new domain name for $10 may seem preferable, it may be worth paying for the one you want. 23:56 - The Domain Name Wire Podcast started in 2014. He recently had an episode about buying expired domains for their SEO value. 25:00 - We explore the difficulties of using non-.com domain extensions for websites. 29:35 - We delve into the world of buying and selling domain names. Afternic and Sedo.com are two places where people can list their domains for sale.   35:26 - Andrew talks about the mentors that have influenced him along the way. Some of the other podcasts that Andrew listens to are The Side Hustle Show by Nick Loper, Startups For the Rest of Us, and Working It Out.  Nick Loper was on the podcast, where he talked about tips to turn a side hustle into a full-time business.  40: 42 - Andrew mentions some of the big names he's had on his podcast, like the creator of WordPress, Matt Wullenweg, and the bassist for Megadeth.  Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire    

Episode Description: In this episode of Awkward Silences, hosts Erin May and John Henry Forster welcome Ryan Glasgow, CEO of Sprig, to discuss the importance of in-product research. They dive into Sprig's generative and evaluative research tools, as well as recruiting current customers and reaching out to prospective users for market research. The conversation concludes with a discussion about best practices for in-product research. In this episode, we discuss: What is in-product research? Why is it important? The power of real-time research post-launch Strategies and best practices for conducting in-product surveys Shortening the feedback loop with Sprig Highlights: [00:01:46] The role of in-product research in the process of product development [00:04:39] How Sprig streamlines gathering feedback for in-product research experiments [00:08:26] Best practices: advice on how to maximize response rate and more [00:14:49] The benefits of hyper-targeted product research [00:17:55] Advanced use cases for Sprig - combining sentiment data with conversion data Sources mentioned in the episode: http://userinterviews.com/awkward Sprig About Our Guest Ryan Glasgow is the Founder and CEO at Sprig (formerly UserLeap), a research platform that provides advanced usability testing and in-product survey capabilities to companies such as Dropbox, Loom, and Shift. He is the author of The Customer‑Obsessed Product Manager's Playbook and current host of the People Driven Products Podcasts. Ryan has a strong background in product management. Prior to founding Sprig, he was the Group Product Manager at Weebly, Product Manager at Vurb, and Product Designer at Extrabux. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. In this episode of Growth Marketing Camp's Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king." Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.We're kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!

Alyssa Marshall chats all things Owwlish and how she created this tool to help fellow entrepreneurs create more profitable eLearning courses. Alyssa knows firsthand the struggle to put together courses and repurpose that content into a new product. This is the problem that many customers have faced over and over again. So, she developed an easy solution, and tune in to learn all about how she did it.Episode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/Key Takeaways[4:26] Alyssa introduces herself and explains her journey to owning her own SaaS company. [7:36] What led to Owwlish being created, and how it differs from other platforms?[9:02] Uploading and updating courses made simple.[24:46] Your path to success is through your customers.[27:00] Customer Retention.[33:06] Repurposing old content.[34:15] Getting Started.[36:00] Make it a weekend project.[41:30] Owwlish special offer.Tweetable Quotes[5:34] "And that allows me to retire very early on. So I was thirty-one years old when I stopped seeing patients and I just went all in on the business itself, which was really fun.”[8:36] "It doesn't matter what platform you're using, and you don't need a developer. As long as you can do some copy-pasting and copy a piece of code and then you can work on your course and all of that inside our platform."[25:59] "If you have enough insight into podcasting where you're building a podcasting SaaS.You know more about podcasting and what it takes to succeed in it than your average customer does. Share that knowledge with them. Help them succeed. They will be grateful."Guest ResourcesOwwlish - www.owwlish.com Facebook - https://www.facebook.com/owwlishSaaSfuel Promotion - www.owwlish.com/saasfuelResources MentionedGoogle Courses - https://grow.google/intl/ssa/Udemy - https://www.udemy.com/Skillshare - https://www.skillshare.com/WordPress - https://wordpress.com/Webflow - https://webflow.com/Weebly - https://www.weebly.com/Duda- https://www.duda.co/ Wix -

I’m going to help you figure out which site builder is right for you. If you're doing a complete overhaul on your website, then you're asking yourself a lot of questions. What type of website should I even have? Should it be on Wix? On WordPress? Somewhere else? Where should I build this thing? My goal is to help you get a big picture view of the differences between these systems and their features. Hopefully, this overview will jumpstart your decision making process, so you can pick the right type of site that will ultimately help you grow. For a fully-formatted blog post of this episode, visit: https://mayecreate.com/blog/wix-weebly-squarespace-wordpress-whats-the-difference

I’m going to help you figure out which site builder is right for you. If you're doing a complete overhaul on your website, then you're asking yourself a lot of questions. What type of website should I even have? Should it be on Wix? On WordPress? Somewhere else? Where should I build this thing? My goal is to help you get a big picture view of the differences between these systems and their features. Hopefully, this overview will jumpstart your decision making process, so you can pick the right type of site that will ultimately help you grow. For a fully-formatted blog post of this episode, visit: https://mayecreate.com/blog/wix-weebly-squarespace-wordpress-whats-the-difference

Hello & Welcome to episode #60 of the Chit & Chat; encouraging one another podcast. Today my featured interview is with Michael McCurdy, he is a music teacher and host of open mic nights and is from the Kitsap Peninsula. He is a music teacher who is always encouraging kids and he learned playing instruments at a very young age. A very talented musician who loves shares his gifts of music all over the area. McCurdy believes music has a place in daily life, and he is constantly sharing it with people of all ages. Also in this episode we have some great music by Joel Gibson Jr. (checkout JOELGIBSONJRMUSIC.COM), Elizabeth Mary (ELIZABETHMARYMUSIC.COM) , Raymond Hayden (RAYMONDHAYDEN.WEEBLY.COM) & George Varghese. Swing by and check out the Chit & Chat: encouraging one another podcast: where its always about Encouraging others. --- Send in a voice message: https://anchor.fm/jody-shuffield/message

A month or so ago I got an email telling me to “stop telling lawyers not to buy books or attend CLE's.” You know when someone tells me -not- to do something, I'm gonna do it, right? (I'm a toddler like that.) But is that REALLY my message? Do I honestly want you to stop buying books and attending CLE's? Tune in to find out. I'm going on the record, y'all. Buckle up. -Sari   LIBSYN, WEEBLY, YOUTUBE * * * * * FREE H2H TRAINING * * * * * LET THE JURY SOLVE YOUR PROBLEMS IN 3 EASY STEPS Use my H2H Funnel Method for voir dire so that your jurors tell YOU the principles of the case instead of you telling THEM (yes, really). Get the training here:  https://bit.ly/h2hfunnel

Last week my beloved took over the mic and helped you have a mindset shift around case prep. This week I expand on his thoughts and tell you how, on a practical level, overpreparation is killing your case. You'll want to give it a listen, I swear. -Sari LIBSYN, WEEBLY, YOUTUBE * * * * * FREE H2H TRAINING * * * * * LET THE JURY SOLVE YOUR PROBLEMS IN 3 EASY STEPS Use my H2H Funnel Method for voir dire so that your jurors tell YOU the principles of the case instead of you telling THEM (yes, really). Get the training here:  https://bit.ly/h2hfunnel

In today's episode, we talk about DIY website builders. The WIX, Squarespace, Weebly, and GoDaddy website builders out there do a lot of good but definitely have their limits. Those limits can affect your company in multiple ways. In today's we walk through those limits and more! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros Instagram: https://www.instagram.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Richard White, CEO of Fathom (www.fathom.video), an app that plugs into Zoom and helps you recall and share important moments from your meetings. In this episode, we talk about his previous company Uservoice, the pros and cons of strategic investors (in his case, Zoom invested in Fathom), why he raised funds from 90 investors over multiple smaller rounds with no lead investors, why he decided to go through Y Combinator even though he's a seasoned (3x) entrepreneur, tips for getting into Y Combinator, and more. Fathom most recently raised a $4.7 million seed round from over 90 early-stage investors. Zoom's Apps Fund was a strategic investor. Other funds include Maven Ventures, Character.vc, Active Capital, Global Founders Capital, Rackhouse.vc, Soma Capital, BoxOne Ventures, Quiet Capital, Immeasurable, Liquid2 Ventures, Valley Oak Investments, Hashtag Blessed, Whoa.vc, and Friale. Individuals include Bill Tai (Angel Investor in Zoom), Matt Ocko (Angel Investor in Zoom), Oleg Rogynskyy (CEO, People.ai), Steve Huffman (CEO, Reddit), Emmett Shear (CEO, Twitch), Justin Kan (Co-Founder, Twitch), Kyle Vogt (CEO, Cruise), Daniel Kan (Co-Founder, Cruise), Finbarr Taylor (CEO, Shogun), Immad Akhund (CEO, Mercury), Viral Bajaria (Founder/CTO, 6sense), Parm Uppal (CRO, DataRobot), Aaron King (CEO, Snapdocs), Aaron Rankin (CTO, SproutSocial), Jay Jamison (CPO, Quick Base), Alex MacCaw (Founder, Clearbit), Arram Sabeti (Founder, ZeroCater), Josh Buckley (Former CEO, ProductHunt), Rich Liu (Former COO Lattice), Chris Fanini (Co-Founder, Weebly), Nick Raushenbush (Co-Founder, Shogun), Jacob Rosenberg (Co-Founder, LendUp), Mikhail Seregine (Co-Founder, Outschool), Vikas Gupta (CEO, Wonder Workshop), Jinal Jhaveri (CEO, enable.us), Jeff Whitlock (Founder, Pingpong), Adam Michalski (CEO, Partnered), Andrew Chen (Co-Founder, Explo), Cedric Dussud (Co-Founder, Narrator.ai), Dwight Crow (Co-Founder, Whisper.ai), Jamie Quint (Uncommon Capital), Benjamin Bryant , Chris Evans, Jason Hunt, Maggie Gryko, Matthew Fong, Michael Keller, Nitin Shantharam, Shaan Puri, Leslie Lai, Zach Sherman, Zach Waterfield, Reza Hussein, Kutta Srinivasan, Jaclyn Kossmann, Eugene Zarakhovsky, Mujtaba Wani, Will Laufer, Eleanor Dorfman, Rustam Lalkakaas well as the CEOs of Reddit, Twitch, Cruise, Mercury, People.ai, Snapdocs and Shogun. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $9 Billion since 2016. Create a free account at www.foundersuite.com.

Pour ce nouvel épisode de SaaS Connection, je reçois Anh Tho Chuong Degroote, cofounder et CEO de Lago. Après un début de carrière chez McKinsey, Mailjet ou Weebly, Anh Tho a rejoint Qonto en tant que première employée pour s'occuper de la mise sur le marché (le Go To Market) puis prendre en charge l'équipe Growth. En 2020, à l'issue du confinement, elle décide de lancer un nouveau projet dédié à la data : Lago. L'aventure démarre vite en rejoignant le célèbre accélérateur américain Y Combinator dès l'été 2021. Rapidement, elle trouve ses premiers clients, réalise ses premières embauches mais après quelques mois, Anh Tho et son cofondateur Raffi vont vite réaliser que le marché qu'ils avaient imaginé est trop petit et qu'il faut “pivoter”. Début 2022, l'équipe de 10 personnes décide de prendre un autre chemin et de créer une API open source dédiée au Billing. Au cours de cet épisode, Anh Tho nous partage toute l'histoire de Lago mais aussi comment ils ont amorcer ce pivot, gérer leurs premiers clients, relancer auprès d'une nouvelle cible,… Vous pouvez suivre Anh Tho sur Twitter et sur LinkedIn. Bonne écoute ! ___ Mentionnés pendant l'épisode : La newsletter Snowball de Yoann Lopez L'article sur le web3 qu'Anh Tho a publié sur Sifted AGPL v3, la licence Open Source utilisé par Lago L'épisode de SaaS Connection avec Nicolas Dessaigne de YC Metabase Hacker News Reddit StackOverflow Posthog ___ Pour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) : Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

In this very special two-hour episode, we chat about our new co-bachelorettes Gabby and Rachel and the 32 men competing for their love, social media stardom, and the opportunity to get down on one knee to propose with a donated Neil Lane diamond ring after just eight weeks of knowing one another. We give superlatives for most likely to get into fisticuffs with another contestant, most likely to name drop his mom during a makeout session, and most likely to have a face-off over who has the most luscious brows. Plus, there's a set of twins, so grab your two bottles of champagne and join us as we give our predictions for what is sure to be the most dramatic season of The Bachelorette yet. MENTIONSYou don't have to watch The Bachelorette to enjoy our spoiler-free recaps. Join us for the madness at Patreon.com/popcast starting July 11th. We made you a brand new Bachelor Companion Guide for the July 11 premiere! Visit knoxandjamie.com/bach to sign up to get it delivered, including an invite to our much beloved Bachelorette Bracket.Rewind: Clayton's Bachelor Contestant Preview, episode 434Read: “Former Bachelorette star things the show contestants are now more interested in becoming influencers” (via Insider)DO: follow along with the full cast bios as you listen. You can also use the Contestant Guide inside our Popcast Bach Companion. Must follow: Bachelor Data InstagramGabby Windey: Instagram | Official ABC bioRachel Recchia: Instagram | Official ABC bioAlec: @alecjuliangarza, YouTube | Aven: @aleejonesy | Brandan: @brandanhall_ | Chris: @chrispaustin, podcast, books | Colin: @thecolinfarrill | Erich: @oh_for_schwer | Ethan: @50kang | Hayden: @hmarko1221 | Jacob / Jake: @jakerapini | James: @jamesmclarke5 | Jason: @jason.alabaster | Joey: @joeyyoung30 | John: @jandy__20, Weebly modeling site, Harry & David modeling shot | Johnny: @johnnyxdep | Jordan H: @jxrdnh | Jordan V: @jordanvandergriff | Justin B: @justinbudfuloski | Justin Y: @justin_young21 | Kirk: @kirk_bryant11 | Logan: @loganseagull & @palmer.creative | Mario: @inspiredbyrio | Matt: @matt_labagh | Michael: @mvaughan424 (added after post) | Nate: @mitchpleze | Quincey: @officialquincey, Youtube | Roby: @robysobieski, his sister is Lele Sobieski! | Ryan: @ryanmula, throwback: Ryan & Tom Brady | Spencer: @spencerswies | Termayne: @mayne_event | Tino: @tino.360 | Tyler: @tylerjnorris9 | Zach: @zachshall Extra twin content: Haley and Emily from Ben Higgins' season, Liv & Maddie Ex-a-Rooney Red light mention: Ryan Gosling as Ken in the Barbie movie THE BACHELORETTE EPISODE RECAPSWe recap each episode of The Bachelorette for our Friends of the Show at Patreon. Support at either Friend level gets you our weekly recaps dropped into your podcast app every Wednesday. Go to knoxandjamie.com/patreon to support the show. And thank you! BONUS SEGMENTOur Patreon supporters can get full access to this week's The More You Know news segment. Become a partner. This week we discussed:This week's box office winners: Lightyear, Top Gun 2Trailers: Persuasion, BlondeGREEN LIGHTSJamie: movie - Cha Cha Real Smooth (Apple+ | see also: Shithouse), movie- Good Luck To You, Leo Grande (Hulu) Knox: book- How to Be Married (to Melissa) by Dustin Nickerson, series- Outer Range (Prime)SHOW SPONSORSEverlane: Get 10% off your first order at Everlane.com/thepopcastStamps.com: Get a 4-week trial and free postage and a digital scale with promo code POPCAST at Stamps.comPeloton: The Bike+ is $500 less. Visit OnePeloton.com to learn more.Olive & June: Get 20% off your first system at oliveandjune.com/popcast.Subscribe to Episodes: iTunes | Android Subscribe to our Monthly Newsletter: knoxandjamie.com/newsletterShop our Amazon Link: amazon.com/shop/thepopcast | this week's featured item Follow Us: Instagram | Twitter | FacebookSupport Us: Monthly Donation | One-Time Donation | SwagSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A blog is a quick and ebay way to start marketing an existing business OR start making money while you decide exactly what your business is going to be.  In terms of building authority, establishing and strengthening relationships, and providing a platform through which to sell, blogging is extremely cost effective. That said, one of the biggest questions people have is, “How much is it going to cost me to start a money making blog?” Can I start a blog for free? Let's first start with what they're really asking, which is, “Do I really have to pay to start a blog?”  Well, no… but yes. There are options for starting a blog for free. WordPress.com is a free blogging platform, Wix and Weebly have similar options, or you can take advantage of sites like Medium to publish. There are a few reasons I don't recommend this path.  Your URL will give you away. Free blogging sites include the name of the platform in the web address, which gives your blog an unprofessional feel. When I see myblogname.wordpress.com, I automatically (subconsciously) discount the information I receive and decide not to buy from them. If they're not willing to invest in themselves, why should I invest? There are limited monetization paths. While blogging offers multiple opportunities to make money, when you use a free blogging platform, many aren't available to you. And the ones you can use are more complicated to get up and running. It's a pain in the patoot to switch. Some people think about starting on a free platform and switching to a paid version at a later date. First, let's be honest. Later rarely comes. Especially when you set benchmarks like, “I'll switch when I'm making money.” We've already established that it's harder to make money on the free platforms, and the longer you go without making anything, the less effort and attention you're likely to give your blog. Which means… you'll never make money.  Additionally, switching your blog platform is not an easy task. You're basically starting from scratch on a new system, but you also have to move all your old content over to the news site. It's a lot of work, and oftentimes it just doesn't get done, even if you hit that “when I do X” benchmark. You can pay someone to do this for you, but it's expensive. What do I have to pay for? In my opinion there are 2 essential investments you need to make in your new blog if you intend to use it as a money making vehicle. These 2 systems will allow you to start making money faster and build your know, like, and trust factor with your audience. Domain & Hosting When you pay for your domain and hosting, you fully own your website. Your URL will be simply yourblogname.com, which is much more professional (and trust inspiring), and paying for hosting is like paying rent on your little corner of the internet. It becomes your space to use as you see fit, with no interference from outsiders. Note: There are terms of service for your website and what it can be used for, but those typically prohibit things like running a website like Alex Jones or instructing people on illegal activities. There are a number of hosting companies available, and you're welcome to do your research. The company I use and recommend is SiteGround. Siteground currently charges $17.99 a year for domain registration. While you can find domains (literally) a few dollars cheaper, it's worth having your domain and hosting with the same company for the sake of convenience. When SiteGround upgrades their service or platform, they automatically take care of any back end changes needed for my domain to remain functional without any extra work from me. Hosting through Siteground is typically $14.99 a month. However, because they know that people starting out don't have any money coming in yet, they have a significant discount for your first year of service. When you pay for your first year up front, your rate drops to only $3.99 a month. This makes your initial investment only $48. All together, using SiteGround, your initial investment is $66 for your first year. Email Service Provider The other essential service you need to invest in as soon as possible is email. When it comes to growing your blog readership, nothing is as powerful as email.  When you start putting out content you should have a way to collect and manage email addresses, and email your list whenever you publish a new post. While you don't need to get your email set up the moment you purchase your domain and hosting - it's going to take time to get your site set up -  you should have it ready to go as soon as your blog is live. As with web hosts, there are numerous email service providers (ESPs) to choose from. The email service provider I use and recommend is ConvertKit. There are 3 tiers of service they offer: Free, Creator, and Creator Pro.  I strongly suggest that you invest in the Creator plan. When you pay for the year it's only $9 a month ($15 if pay month-to-month) and it provides you the ability to build automations, which are key for a stress-free business. Automations are what allow you to send a series of messages out automatically when someone signs up for your list. If you go with ConvertKit, the cost for your first year would be $108 (or $180 if you pay monthly). What other expenses are there? There's literally no limit to what you could spend money on when you start a blog. You can pay for programs, tools, and even people to execute tasks for you.  Of course, one of the biggest benefits of blogging is that it's inexpensive to get started, so we don't want to go all in on every shiny new tool that comes across our feeds. Here are 3 things I recommend for new bloggers, but aren't required from the start. A Premium Theme When using WordPress (.org) there are thousands of free themes to choose from, and generally any will do when starting out. Eventually you may decide to switch to a premium theme - I use and recommend the Divi theme from Elegant Themes - for more customization options and premium features.  Switching to a new theme can be a big undertaking (though not as big as moving to a totally new program), so if you'd rather just start with a premium theme, they're typically reasonably priced. Divi is just $89 a year ($249 for a lifetime license). Social Media Scheduler The more of a social presence you have, the harder you have to work to maintain it. Schedulers can take a load off your shoulders and make this task easier. Since you're not allowed to be scrolling your feed and replying to comments all day, schedulers allow you to assign prewritten posts to be published at a certain time. A great beginner scheduling program is CinchShare. At only $100 a year, it's a very affordable option. A Trusted Step-by-Step Program Getting a blog up and running has many steps, and some of them can be overwhelming. While there are lots of sources of information on starting a blog on the internet, not all of them are reliable, and many are even contradictory.  Additionally, the time it takes to sift through all the information available is time that your blog is not published and making money. In many cases this time and frustration lead many would-be bloggers to quit, leaving your potential unmet, and your readers without your guidance. Teacher Blog Academy was created specifically to guide teachers through the process of building, growing, and making money through a blog. You could spend hundreds of hours searching for reliable information and how-to instructions with video tutorials, but who has time for that?  At $497, Teacher Blog Academy saves time, frustration, money (on stuff that doesn't work), and gets you making money faster… and pays for itself over and over (and over). In the end, starting a blog doesn't have to be an expensive undertaking.  We're so blessed to live in a time and place where making money is soooooo accessible. Thank you, internet!  You can sell basically anything from anywhere - including your own knowledge - without a massive investment in equipment, inventory, and staff. You just need the will to do it, a little bit of start up money, and a trusted guide.

Last year in May 2021, I mentioned Jack Dorsey, Co-founder of Twitter would be moving to Ghana for 6 months in the summer period. This obviously didn't materialise as Jack Dorsey is too busy running Block, his parent company which focuses on empowering startups, which consists of Square, Weebly, Cash App, Jay-Z's Tidal, Stitch Labs and much more.!With the recent acquisition of Twitter by Elon Musk, to add to his already impressive empire of billion and trillion dollar companies, what more could Elon ask for?Twitter's African presence in Ghana hasn't yet made the impact native and Diaspora africans thought it would make just yet, apart from the clever billboards posted across Accra in 2021 and 2022 during the festive period, in collaboration with Ghana Twitter. However, Could a trip to Africa for Elon Musk be the game changer?Let us know your thoughts! Join the conversation on our Social Media handles.RATE THIS PODCAST ON APPLE OR SPOTIFYSOCIAL MEDIAYouTube: https://youtube.com/thesoundofaccrapodcastWebsite: https://thesoundofaccra.comInstagram: https://www.instagram.com/thesoundofaccra/Twitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin: https://gh.linkedin.com/company/the-sound-of-accraLISTEN TO OTHER EPISODES ON TWITTER AND TECH IN AFRICA  BELOWhttps://linktr.ee/thesoundofaccrapodSupport the show (https://www.paypal.me/gofundad)

Are you using the correct KPIs to ensure your website is attracting the correct kind of traffic for you? Making Conversations about website marketing Count! "Social media is not where we test markets. Unless you have the following of your perfect clients, your target market, you are not testing on social media." Michael Buzinski, Making Conversations Count - (April 2022) Psst! Low on data? Here's a lower bandwidth version for you. Effective use of website marketing When it comes to website marketing, you have to be willing to put in the work if you want to see results. Too many business owners make the mistake of thinking that they can simply create a website and wait for the customers to come flooding in. That's not how it works! You have to be proactive and generate traffic yourself. One way to do that is by using the "Rule of 26." The tips and strategy contained within this episode of Making Conversations Count will help you escape low traffic woe and massively increase your website's revenue generation power! You'll learn....   In this episode of "Making Conversations Count" in which Michael Buzinski shares how to properly use website marketing covers: Fear in your marketing Start with local Facebook is dead? Everyone's an expert The Conversation that counted for ‘Buzz' A poignant moment from the episode: Wendy I've built my own website on Weebly years ago and then kind of maintained it, and I thought that was all I needed to do. And then it all changed and somebody said, "oh, WordPress!" And I was like, I haven't got a clue. Now. I haven't got line of sight of my own website because I don't understand it. And I haven't really had the time for anybody to particularly show me. The only thing I want to do is upload the blog. For me, it should be fairly static. When people have told me that there is so much more to having a website than just having a website, I haven't come away feeling convinced. People that are talking to me about having a website because everybody does. And I don't want to be like everybody else does and just trust that you're telling me that and you want me to part with how much money and then them say, oh, but you've got to treat it like person. It's a person's salary. It's the equivalent of a person's salary. Well, I can't afford a VA. So why would I pay for another salary? It makes it conceivably out of reach for a lot of people, because then they don't really understand what it is that they should be doing and what it is that they need to have. So they can go and ask somebody to say, "can you do this for me?" Because if you don't feel like you know the questions, how do you ask? Michael Buzinski You're bringing up the point of pricing, right? And so that's, like, the next level. You could love my methodology and you could love me. You could say, I buy into the buzz. Buzz is the man, blah, blah, blah, blah, blah. But if I bring to you a price that you can't afford, you can't afford it, period. End of story. But you also have to understand, even if you can't afford it, it's good to get your options out there. It's good to do research and talk to at least two people. No more than three. If you go beyond three in your research, you want to find the two to three that you really like. You understand at least what their website is saying. And you've gone to their social media and you're like, okay, this person seems like they know what they're talking about. That's great. Now go in and ask, okay, what are you offering? How does that help me? And what is the pricing for that? The lowest price is usually depending if it's super low, you know, you get what you pay for. So if it's too good to be true, it probably is when it comes to pricing. Click here for the full transcript What IS Making Conversations Count? "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/ Listen to Making Conversations Count On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes NEVER MISS AN EPISODE AGAIN!! You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!  Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram Lower quality version Strapped for data? You can hear a lower-quality version of the episode that's less data intensive, here: http://traffic.libsyn.com/makingconversationscount/Lowerbandwidth-Use_the_Rule_of_26_to_escape_low_traffic_woe_and_hugely_increase_your_websites_revenue_generation_power.mp3 Transcript version Hard of hearing? Read the episode using a transcript: http://traffic.libsyn.com/makingconversationscount/WAG_MCC_79_Michael_Buzinski_transcript_PDF.pdf Make sure you're following the podcast in your favourite app, as every Sunday, we're carrying on the conversation.... https://makingconversationscount.studio/listen

David is the Head of eCommerce at Square and founder of Weebly, which was acquired by Square in 2018 for $365M. He graduated from Penn State in 2007 with a degree in Information Sciences & Technology. 

Don't you hate that feeling when you can't find what you're looking for? It could be anything. You can't find your wallet or your car keys. Have you misplaced your phone? Maybe it's that scrap of paper you scribbled that critical information on that you can't find. Regardless of whatever it is you can't locate, you're left with an empty feeling inside—a feeling of unfulfillment. A similar feeling occurs when you land on a website only to see those three words – No Results Found. It's so frustrating. Maybe you clicked a link in an article you were reading, anticipating a solution to a problem you're facing, only to be disappointed by where it brought you. Perhaps you used the search field on a website hoping to find something only to come up short. Or it could happen while navigating a website, and you have no idea how you got there. Regardless of the circumstances, you've landed on the dreaded 404 page. A page that mocks you with those three words – No Results Found. It might as well say - ha, ha, you lose, we don't have what you're looking for. It's so frustrating. Then what do you do? Do you go back and click the link again, hoping that you get better results this time around? Do you randomly start clicking around, hoping to stumble upon what you were looking for? Or, do you shrug your shoulders in defeat and close the page, or go looking elsewhere for your answer? It doesn't matter when or why. Landing on a No Results Found page is never fun unless the person who designed the website makes it fun for you. You can customize the 404 page. The 404 page is something that every website in the world has, whether the site owner knows it or not. And it's a page that's landed on more often than you would think. And yet, very few websites take advantage of this “popular” page. And you should take advantage of it. Whether it's your website or sites you create for your clients. You may or may not know this, but you can customize the 404 page on a website. If you're a Divi user, it's as easy as creating a new page layout in the Divi theme builder and assigning it to the 404 page. That's how I do it for the sites I build. Other WordPress themes and builders, as well as platforms such as Squarespace Wix, Weebly, etc., should allow you to do so as well. If not, you can install plugins that will enable you to edit the 404 page. Why should you customize the 404 page? But what's the point, you may ask? The fact is, the default 404 page is a stepping-off point for some visitors. When someone arrives at the No Results Found page, it's a signal for them to leave the site. And no website owner ever wants visitors to leave their site unsatisfied. But if you customize the 404 page, you can improve visitor retention by giving them something to do other than leaving the page. And this goes for your website too. Do you want visitors to your site who happen to stumble upon your 404 page to leave? Of course, you don't. So give them an incentive to stay. Look at the Resourceful Designer 404 page, for example. I've designed the 404 page to capture visitors' interest in the site. Upon landing on the 404 page, the first thing they see is a whimsical “Oops” image. Followed by the heading: “Looks like someone forgot to proofread.” The paragraph below says, “The page you are looking for is nowhere to be found. Not to worry, there are plenty of other great pages for you to see. Here are some popular posts that may interest you.” A list follows, showing three popular podcast episodes and three blog posts that may interest visitors to the site. I also ask them if they want a copy of my Four Week Marketing Boost and provide a way to acquire it. So even though someone arrived on this page because the content they were looking for isn't available, they still have something to engage with. And you know what? It works. I track where people sign up for my Four Week Marketing Boost, and many of them came from my 404 page. I made it a bit simpler on my Podcast Branding website. The page shows an image of a man, seen from behind, scratching his head in confusion. The heading reads, “Uh oh!” followed by “I don't think this is what you were looking for, was it? No worries, if you're starting a podcast or you're looking for help with your show's visual branding, you're in the right place, just not the right page. Why don't you click this button to see how Podcast Branding can help you?” Then, a button labelled “LEARN MORE” takes them to the home page. It's simple, and it works. Do you get my point? You can make the 404-page look however you want. The point is to give visitors something to do instead of simply leaving the site. I like to have fun with these pages by making them whimsical. I put a photo of an older woman holding her hand up to her ear on a hearing aid website as if she couldn't hear. The heading reads, “Say that again, I didn't quite catch it.” Followed by a search field. On a tech and electronics site, I wrote, “It looks like we have a broken circuit.” and provided a few links visitors could click. Give visitors something to do other than leave the site. Visitors are already frustrated when they land on a 404 page since they're not finding what they wanted, so why not inject a bit of fun and give them something to do. If you don't customize the 404 page on your or your client's websites, you're doing the site visitors a disservice. Create something that will engage them, and make them want to stay on the site. After all, isn't that why you built the site in the first place? Did you customize your 404 page? Show it to us by leaving a link in the comments for this episode.

I appreciate a good side hustle story. Someone slogging away in the cubical but slowly building up an audience on Twitter on the weekends. I'm sure you know all about the “build in open” movement, and today's guest really shocked me with that. See, maybe like you, I've listened to Dave Rodenbaugh on his podcast (with my boss Craig) Rogue Startups, for years now. But what really got me in today's story, is that he was never really even “part-time” into his business Recapture.io. In fact, the way he put it, he was only devoting 10% of his energy into the business while being contracted at a corporate gig he recently had the chance to exit from. There's lots of fun stuff in today's episode covering everything from managing a day job to which marketing skills you need as a developer to kickstart your business. I hope you really enjoy it. Transcription Recapture – Dave and Matt – Matt Report [00:00:00] This episode is brought to you by paid memberships pro well, actually it's their other product. Site-wide sales at site-wide sales.com. It's a complete black Friday cyber Monday and flash sales tool for WooCommerce or paid memberships pro. Before, you know it, the deal day holidays will be fast upon us. And you want to prepare your WooCommerce or paid memberships pro website.  [00:00:20] With the site-wide sales plugin, use it to make custom sale banners, targeted landing pages or apply discounts automatically in the cart. Use it to track the performance of all of these promotional features using the reporting feature, which will paint the picture of your black Friday and holiday shopping sales. I use it to help make your woo commerce or paid memberships pro store more money.  [00:00:43] Get the first 30 days for free. And then it's an easy $49 a year. Check out site-wide sales.com. That's site-wide sales.com to make more money. This holiday sale season.   [00:00:56]Let me tell you about creator courses.com/matt and how you can save 20% off using code mat to grab a hold of the great courses instructed by none other than Joe Casabona. So, what can you get from creator courses.com/matt. Courses to help business owners create stuff with absolutely no code. Learn how to build a website using beaver builder, Gutenberg, or both.   [00:01:23] [00:01:23]And that's not all visit creator courses.com/matt and save 20% off Joe's other courses on PHP, full site editing in my two favorites. Podcasting in automation. I think learning the automation stuff is well worth the ticket in my eyes. Go to creator courses.com/matt. Right now. Seriously, stop the podcast and use code mat at checkout to save 20% off that's creator courses.com/matt and use code mat to save 20% off today.   [00:01:52]I appreciate a good side hustle story. Someone's slogging away in the cubicle, but slowly building up an audience on Twitter on the weekends. I'm sure you know, all about the building open movement and today's guest really shocked me with that. See maybe like you I've listened to Dave Rohde and bond his podcast with my boss, Craig rogue startups for years now.  [00:02:12] But what really got me in today's story is that he was never really even part time into his business. recapture.io. In fact, the way he put it, he was only devoting 10% of his energy into the business. While being contracted at a corporate gig, he recently had the chance to exit from there's a lot of fun stuff in today's episode, covering everything from managing and day job to which marketing skills you need as a developer.  [00:02:38] To kickstart your business. I hope you really enjoy it. You're listening to the Matt report, a podcast for the resilient digital business builder. Subscribe to the newsletter@mattreport.com slash subscribe and follow the podcast on apple, Spotify, or wherever you listen to your favorite podcasts. Better yet.  [00:02:54] Please share this episode. On your social media. We'd love more listeners around here. And side note, [00:03:00] I had to rerecord with Dave after some Zen caster snafoos so we're picking up from our conversation a little bit, warmed up. Okay. I hope you enjoy.   [00:03:09] Matt: [00:03:09] One of the things that I caught you at a great time last time because you were only, I think like two weeks a free man on your own you get out of that sort of day job slash consultancy that you were in. I had you at an interesting moment where you were like, everything's coming at me. This is exciting. [00:03:28]I, I'm kind of like looking to go to the next chapter of, of running recapture. Is that feeling still here or now that we're like a month into it, things have settled, like, oh my God, you  [00:03:39] Dave: [00:03:39] know, it's kind of funny. It hasn't really, I have not felt that euphoria lift yet. I imagine at some point it probably will. [00:03:48]No, th this is, this is definitely the honeymoon phase, right. And at some point the honeymoon phase will always go. But I still feel it. In fact, I was just having breakfast with my wife this morning. We were sitting outside and, I noted her. I said, Hey, it's been, almost two months since I left the freelance job. [00:04:03] And she went, I know. And I was like, and it's still great. So, I still, I still get up in the morning and we go do our walk and I come back and I have breakfast and coffee and I'm like, I get to spend my day on whatever the hell I want to today, which is of course recapturing my business, but there's something still very energizing about that. [00:04:27] Like, it's all, it's my own experience. I'm not really beholden to anybody other than the customers. I don't have to do. Stupid bullshit meetings and phone calls and status reports and just all of that stuff that I had to deal with in the corporate world. It's just all gone like that lift that sh that weight has still lifted off my shoulders. [00:04:47] And I am just as happy then as I am. One  [00:04:51] Matt: [00:04:51] of the things I think you hide really well. And I don't know if this was intentional or I maybe just never even saw it because I've always been just looking at what you were doing with the recapture. You've been on the show, my podcast, before you have the podcast with Craig, who's a happens to be my boss. [00:05:07] I never knew how much. And then we had our discussion more in depth. I never knew how much that freelance gig. Was sort of like weighing you down or how much it consumed when you and I chatted. I think you, throughout the, the ratio of like, it was 90% day job in 10% recapture, and that was kind of mind blowing, like how you manage that, how did you manage like so much of recapture with only 10% of energy. [00:05:37] Dave: [00:05:37] That's an excellent question. And some days I'm amazed that things were able to progress along as well as they had because of that exact issue. And in fact, that was one of the main things I think that sort of drove me into this direction, like recapture could be doing so much better and here I am barely giving it enough oxygen to survive. [00:06:00] [00:05:59] Why, why can't I do more? So, but it wasn't always this way. The freelance thing, it was probably at one point it was like 40% freelance and 60% everything else. But at the time that 60% was a good chunk of the WordPress plugins. I had that I sold last year and recapture, that was the directory, a business directory plugin that was business directory and AWP PCP. [00:06:25] So. Those were things that all consumed my time. And I think when you said, hiding, I think that's an excellent observation because I. I definitely compartmentalize when it comes to things like here's this chunk of my business, here's this other chunk, here's this other chunk. And, I could operate in each of those worlds fairly separately without letting them bleed into each other. [00:06:52] But there came a point when the freelancing just was such a mentally taxing thing to deal with. I had. Just all kinds of toxic stuff going on in the corporate culture that I was there and the project that I was working on and the direction that it was all going. And it just, at some point I was like, this is too much. [00:07:12] I can't deal with this anymore. I can't keep it in the box. It's bleeding out into everything else. So usually when I got onto podcasts, like the Matt. It would give me an opportunity to express the enthusiasm for that box that I didn't get to really express any other way. So, it was like my brief window into positive energy venting, if you will. [00:07:34] And then it was back to the slog of the corporate world and yeah. So  [00:07:39] Matt: [00:07:39] that's tough. How much of the success of recaptured thus far? Is because you chose, these are my words. These are not your words. So obviously I hope for you to color in the lines here, but how much of the success of recapture is the market and the product that you chose. [00:07:58] And I'll preface that with saying is like abandoned cart problems are or solutions. I should say. There's a lot of them. I feel like it's a big space, which is. Some people might look from the sidelines going, God, I don't want to get into that space. There's so much competition, but I feel like maybe in your case, it is, and was a good thing. [00:08:19]If you look at I think cart hook probably was where you were at and then just matured into a much larger product and solution, I think right on the heels of. Recording that we had Jilt shut down, which was a sort of like another, I guess, benefit to you. How much of the success do you think has, has leaned on, Hey, I picked the right product and the right market, because sometimes I think that could be something that kind of goes under the radar. [00:08:44] That a lot of people aren't aware of.  [00:08:47] Dave: [00:08:47] Well, I talked about this on other podcasts and I'll mention it here as well. I believe very heavily in the notion of luck, surface area. So just quick definition for [00:09:00] somebody who might not be familiar with this, basically. Everyone in business is going to encounter some level of luck and whether you're prepared for that luck or unprepared for that luck has to do with the surface area that you've created. [00:09:17] So in other words, can I capitalize on this lucky opportunity that comes around at this time because. I've made some kind of preparation for it. I'm ready to accept it. I've got the bandwidth to deal with it. Like all of these things have to kind of line up. I've had opportunities that appeared in my space and I wasn't ready to capitalize them. [00:09:37] So they weren't within my luck surface area, but being, being ready for those opportunities makes a huge difference in whether you're successful or not successful. So, there were definitely lots of. We'll call them lucky moments. We all want to think that entrepreneurship is solely about hard work and hard work is a piece of it. [00:09:57] And you can't succeed without the hard work, but at the same time, every element of luck that you encounter that you can capitalize we'll will level up your business. And the more of those that you can do, the better off you will end up. The same thing is true of Castillo's when Craig and I have talked about this on the podcast. [00:10:15] I Craig, you and Craig have encountered many lucky moments in Castro's getting into tiny seed, him having an opportunity to hire you when you were available. Each of these helps build on all of the previous moments that you've had before. And the same thing is true with recapture. So like for example, When I was able to acquire a recapture back in 2016, that was a lucky moment for me because I happened to have the money to do it. [00:10:41] And I was looking specifically for something that was, e-commerce SAS, recurring revenue. And it was in a space that I understood and it was a space that I could be passionate about. So that is a lucky moment where all of those things that kind of I've been preparing for came together in one shot. [00:10:58] And then after that, like the pandemic was another lucky moment. I know this is not lucky for a lot of people that lost loved ones, but if you were in e-commerce. Everything kind of took off in certain verticals and certain services, right? Capture was one of those services. And because we had been spending a lot of time, integrating with woo commerce, integrating with easy digital downloads, integrating with restrict content pro being on Shopify at that point and optimizing our listing all of these things, when that massive uptick in e-commerce store interest went on. [00:11:33] We were there and able to capitalize on it because we were available to people. We, we had enough interest and awareness in the community that people were able to take us and, and use the service at the time that they needed it the most. So that's another lucky opportunity we were able to capitalize on. [00:11:53] And, it's just building on moments like that again and again and again, in your business. [00:12:00] Entails, like I said, a lot of hard work and you've got to get out there and you've got to do the homework. I had to network with, the, I have a relationship with nexus and liquid web, and I think I was trying to, I was badgering poor Chris lemma for life. [00:12:14] 12 months, no joke. Like every two months, I just like ping out and say, Hey, what's going on? Are you guys ready to integrate this yet? And they were like, yeah, no, not talk to me in a little bit. And I just kept doing that and kept doing that and kept doing that. And eventually it turned out. Initial relationship and then Jilt shut down. [00:12:31] And now it's a bigger relationship cause they were relying on Jill. So again, it's about timing and persistence and hard work. And the more you can make that surface area, big, these lucky events that come flying through your space, you can grab a hold of them and, let it ride your busy.  [00:12:49] Matt: [00:12:49] Where do you rank the priority of. [00:12:52]Like developing features versus being. Social and networky and markety in the grand scheme of your luck surface area, like if you were sitting in front of a class of one year WordPress plugin entrepreneurs who are mostly developers, Would you tell them to increase the lung surface area by creating those integrations or, Hey, you got to blog more, you got to outreach more, maybe start a podcast. [00:13:24] Where do you set those priorities to, to increase that luck surface?  [00:13:30] Dave: [00:13:30] I would never prioritize features on that list until I had some understanding of what's out there in the space. Like we didn't integrate with WooCommerce and easy digital downloads because I love those two so much. It happens that I do, but that's not why I integrated with them. [00:13:48] I integrated with them because there was a huge market opportunity and doing that. That I can go after those opportunities and it allows me to be in other spaces. So I understood the market well enough to know that those were good plays, but part of what I would say to that, younger group of plugin authors, is that the reason that I knew those things is that I created relationships first. [00:14:14] So I had attended events, like word camps, and PressNomics where I talked with these others. Hosting companies and plugin authors and agencies and all of these other things to understand what are their concerns, who are the people in the space that are the movers and the shakers that I can learn more from that. [00:14:34] If I connect with it's going to, improve my sphere. Of being able to do better things in the world, right? It's not about, me personally, it's about how can I improve my impact on the world and that, you're not going to get that sitting around typing features out on a keyboard. [00:14:50] So those things matter, but they don't matter first. Like you need to get the other things before you can get. The features, because you won't know the right features [00:15:00] to build until you've talked to people, talk to your customers, talk to other people that are going to use your tool. Talk to hosting providers that might find a way to use you to improve the offerings to their customers. [00:15:10] If you can make somebody better with your product, then they're going to be interested in you, but you're not going to know that unless you get out there and talk to other people and find out what the hell they're doing, right. Podcasting is another great way to do that.  [00:15:22]Matt: [00:15:22] I forget which episode of. Rogue startups. [00:15:24] It was, but it might've been a more recent one when you were talking about the new SMS functionality of the product. And you'll have to remind me of like what the context was, but you said something like here I am working on something else. And like the SMS stuff is just sitting, waiting to go, or at least that's how I kind of remember it. [00:15:45] And you were, you were like, oh God, if I just, I just got to get out there and launch this, like, what am I doing? Spending all this time in this area when I can just, this features almost kind of ready, let me just launch it. I think that that's. Such a common, well, first of all, am I getting that right? [00:16:00] Am I remembering this, this tug of war you had at one point with releasing that feature and other things you were doing?  [00:16:06] Dave: [00:16:06] I think so. So there was a, a combination of forces that were coming in at the time. And we were talking about trying to release SMS first. It was going to be an April, then it was going to be in may and then it was going to be in June. [00:16:16] And it finally got released on July 1st. So I don't have to say that anymore, but thank God. But it. I got distracted by a bunch of other things. And one of the things I think that kills us as entrepreneurs is lacking focus. So you see, and I, I'm as guilty as anybody else. Here's a new shiny object over here. [00:16:34] Ooh, look at that. If we develop that boy, that would really make a move on MRR. Oh wait. But we could be doing this marketing hack right here instead. And all of those things are just constantly coming up in your, your field of view and you've got to, nail it down and say, look, I did this. If I don't shove it out the door now I'm in big trouble. [00:16:54] So, for me, with the SMS stuff, what that came down to was that I was distracted by content marketing. And I spent like a month trying to hire a content marketer. And then the Jilt shutdown came along in June and all of a sudden everything got shuffled. Right. So then it was like, oh, geez well, SMS, isn't going to really move the needle with Jilt customers because Jilt didn't support SMS. [00:17:15] So now what do I need to do to make it. Jilt customers would be better served by recapture. Well, I gotta add marketing emails, broadcast emails. And so we were really close on that one too. So we just bundled it all together. SMS was done. And so we just put these two and said, all right, July 1st is when we're launching. [00:17:32] We finished that up inside of a week in June and then pushed it out the door. But yeah, focus was killing me there and that was totally my bad.  [00:17:42]Matt: [00:17:42] Back to, I guess, the, the luck surface area. And you hinted about this before too, is, you have a plan. And we, everyone says good, create a plan, create a calendar, like have these automations in these processes and everything will be running smoothly. [00:17:56] And then suddenly it's like, okay, well maybe this. [00:18:00] Yeah. And it blows up and you're like, oh, maybe new feature. And then like you start building a new feature, then suddenly Jill shuts down and that's just a matte, like now you have to be like, okay, I literally have to drop all this other stuff because this is just now a massive opportunity. [00:18:16] And, and this is not really a question, but more of a statement just to frame it. Like we went through this, we're going through this at  and I'm only bringing it up because you talked to Craig every week, but it's like, we're doing all of these things where new products, new features, new things are rolling out new enhancements, and then suddenly it's. [00:18:36] There's an opportunity to buy another company. Well, that's pretty big deal. And like, now we do that. So it's just like, there's that? And then there's right. Craig working in is working his butt off to raise money and he raises money for the company. And then it's just like right back to the feature grindstone have finished the migration. [00:18:59] Now we've got this app that just launched literally yesterday. Yesterday. Yep. Monday. And now there's just like right back to the feature grindstone and you're like, wow. Like things move at a pace. That's it's exciting. But also, man, there's no plan for this. There's no playbook, there's nothing, there's nothing. [00:19:17] Dave: [00:19:17] There's no question. Yeah, no. There's, there's a certain chaotic insanity to the whole entrepreneur journey. And in some ways you can do all the planning you want, but no plan survives first contact with the customer. And in many cases, no plan survives first contact. Random events that happen out in the real world, acquiring companies, getting funding, Jilt shutdowns, all of these things, just things happen. [00:19:47] And the speed at which you can react to something is definitely whether your business lives or dies in these events. And it definitely is also whether the business grows or fails in these times as well. Those that were not able to. Advantage of the dynamic nature of the e-commerce, if they weren't pivoting hard during their vertical, like if you were in the travel vertical during COVID shutdown, people were just pounding on you with a sledgehammer into the ground, like six feet deep. [00:20:16] They didn't stop, but if you were in like like a lounge wear sweat pants, hoodies, things like that, you couldn't keep the stuff inside. Your warehouse long enough to sell it. So, you had to be reactive to the act of circumstances there, or it kills your business and, that's what Craig's doing with Castillo's and that's what I've tried to do with  [00:20:36] Matt: [00:20:36] recapture, for sure. [00:20:37] Yeah. I want to go back to talking about partnerships which will eventually segue into word PR into woo commerce versus Shopify. But before we get to that flaming ball of chaos, Navigating partnerships in WordPress. I'm interested to hear just your opinion on it. Sometimes. I think, especially for somebody like you with a product that could [00:21:00] really latch onto a hosting company, those are very tricky waters to now. [00:21:04]I know I used to work at Pagely and it was just like, man, like people wouldn't even say WP engine around me. Like it wasn't like,  [00:21:13] Dave: [00:21:13] like we don't talk about that. No. Yeah.  [00:21:16] Matt: [00:21:16] It wasn't on any of those podcasts where there were other web hosts. Like, it is a very, I feel like in the hosting world, maybe it's getting a little bit better that it was like, you gotta be in a camp and that's the camp you're in and there's isolation there. [00:21:28]Any thoughts around navigating. And also just like critical feedback on products and services in the WordPress space. I feel like doesn't exist in the normal zeitgeists like, I'm looking at my Sony camera right now. And like, if you went online to YouTube and you looked at, or a forum and you went to Sony versus Panasonic and there would be like great debate. [00:21:54] Like critical. Like, but every, at the end of the day, everybody's fine about the two companies. But I feel like in the WordPress space, you don't get that like damn EDD for doing this. And this is why I'm woo commerce. I don't have the right phrase for it, but I feel like that partnership slash criticism in the WordPress space doesn't exist. [00:22:14] Maybe. We're all too friendly with each other. Can I say that like, we're all friendly? I dunno, it's just a weird thing. Like I feel like if you walk down the hall. And talked about your favorite brand of anything else. There could be clear debate, clear, concise, love it, hate it. I could go without it, but in the WordPress space that doesn't exist. [00:22:33] Am I making sense with that? Like, do you feel that thing in the air, like I do. I, I  [00:22:37] Dave: [00:22:37] totally hear what you're saying on that one and I know exactly what you mean. Yeah, there's, there's definitely this weird space where it seems like. You can talk about one hosting company, but you can never say hosting company a versus B, right. [00:22:50] Or if you do like that discussion gets shut down real fast. And I don't think it's a conscious thing, but I've seen it on chats. And just over the years on blog posts, like it's very rare that somebody sits down and truly compares one to the other. Head to head and say, look, if you really like these things, this hosting company makes a lot of sense. [00:23:11] And if you like these things, then this other hosting company is a better fit for you. But yeah. So, you were talking about navigating partnerships. I think it's kind of the same thing. Like as soon as you declare allegiance to one. It's almost like the others kind of look at you with a little side eye and with a little bit of stink-eye on top of it. [00:23:32] And they're like, well, you've already got them in your camp, so we can't be in your camp at the same time. I think that goes to the detriment of all WordPress users. Like there's nothing that says you can't be friendly and competitive in the same thing. And I think when you say that they're overly friendly, I wouldn't characterize it like that. [00:23:55] I would characterize it. Yeah. Unwilling to criticize in general, it's something about the [00:24:00] community. I don't know what it is. If they are looking not to drum up drama and they feel like that's going to create unnecessary drama or unhelpful drama, it probably could. I definitely could see that that could get into some real nasty debates that just degenerate into ad hominem attacks. [00:24:16] And, you suck because you picked oh, well, okay. Yeah. Back off, man. That's it. That's that's not necessary. So yeah, I don't know. I've, I've felt that and it's weird, but the partnership thing.  [00:24:31] Matt: [00:24:31] Because it's farther back now. Like, I'll say, well, you can do, you can define it. Is it a, is it a partnership with nexus? [00:24:38] And if so, like, do you feel like one, maybe you can't because you've signed something or two, like, do you feel like, ah, man, it's gonna be a little bit harder for me to knock on the door, WP engine to do this because they see me over here with nexus and Chris. So like that kind of friction that you think that holds you back. [00:24:55] Dave: [00:24:55] It doesn't hold me back. Let me say that. Okay. To sign because like the stuff that I set up with nexus, it wasn't exclusive anyway. And it was very friendly. Like, look, I've got this thing, your customers can use this thing. You got this offering and it makes it more valuable to your customers. If we say we put this on your dashboard here, like, it was very much like how can we make this a win-win thing and like help. [00:25:15] I will be happy to help create content to make your customers more successful. Like at the end of the day, That story should play well with any hosting company, right? If I can give you something that helps your customers be more successful and you help me bring more customers, and we're both winning in this relationship, it shouldn't matter how many people I've set that deal up with because your customer success should be the foremost thing at the top of your mind. [00:25:42] But, I don't know from if I have this deal going on with nexus, does that make me. A bit of a hot potato with WP engine. I don't really know. I noticed that before I had any deal in place of any hosting company at all, like just getting to the right person who was interested in what I had to say, and that saw the value of it. [00:26:02] Was kind of a non-trivial thing to navigate, especially when, folks are coming and going and coming and going. Even if you have the right contacts at these companies and the network relationships I've made gives me some ins to most of these hosting companies where I can say, Hey, I want to talk to so-and-so. [00:26:20] It still doesn't necessarily mean that that company is interested in your offering or that they're thinking about things the same way that you are. So. It kind of is another thing where it has to all line up. They've got to be thinking about this the same way that you're thinking about this. And that's where I've met. [00:26:39] The most resistance, I think is that, I say, Hey, are you thinking about a managed WooCommerce hosting? And I'm like, okay, well, we're, we're already missing this each other here. And I don't, maybe it's going to be a better fit in a year or two years or something like that. [00:26:53] So with nexus, they were very much like, yep. We've got that. Yep. We want this. All right. Let's make it all happen. [00:27:00] With a little bit of persistence. It's so.  [00:27:02] Matt: [00:27:02] It almost, and really almost makes you appreciate like a bigger business. Right. You kind of have an appreciation for it. And, and again, I'll frame that is when you look at somebody like Austin, like SIADH from awesome motive. [00:27:16] Right. And you see. Well, the, the sheer size, the competency of business and you have a relationship there because that's where you sold the plugins to. Right? So you kind of see there's a trust there. And then you can kind of make sense, because if you're just solo developer, Dave knocking on the door of, big web hosting conglomerate. [00:27:38]They're going to look at you and be like, well, man, we can't, this is way too much of a risk to just take your software, slapping it in front of 30,000 customers potentially. And we are just going to trust you. You start to kind of appreciate, okay. The bigger businesses can kind of win. There's more sustainability, there's better trust. [00:27:56]There's just more invested in the whole thing. And as a small business owner, like you kind of get it once you start going through the throws of, of navigating those, I dunno, corporate waters, enterprise waters whatever you want to call it. Kind of appreciate a little bit more, at least I do anyway. [00:28:10] Yeah,  [00:28:11] Dave: [00:28:11] no, I would agree with that. And it's interesting. These larger companies. Because they're so big, like, it's the difference between moving like a cheetah and moving like an elephant. You're the small start-ups. So you can navigate pretty quickly make the fast sprints and turn quickly. They're kind of plotting along in a very straight direction and they're not going to change their direction very quickly. [00:28:34] So it takes them awhile to get going in a direction. And then once they're going in that direction, it takes them a while to change directions. And the bigger the company gets, the bigger the elephant gets, right? Yeah. So by bringing in small companies, I think a lot of them want to increase their agility in that sense. [00:28:53] But of course, there's that whole trust aspect. Like we know you're smaller than us, but are you big enough that you can handle what we hand the hand over to you? And if that trust isn't there, then yeah. That's, that's all gone. So again, this is part of the networking aspect. If you can have that relationship with another person and that they get to know your business and they're like, oh yeah, you've been around for awhile. [00:29:13] Oh, look, you've got some customers. Oh, look, you served a lot of customers. Oh, you've done a pretty decent volume. Hey, maybe you not, might not be a fly by night. Business and we might be able to trust you like that. Trust isn't something that just happens overnight. Right? You got to build it slowly over years. [00:29:28] Matt: [00:29:28] Yeah. Shopify versus a woo commerce when we chatted. Yeah. Forget  [00:29:33] Dave: [00:29:33] it. We're done. Now. I have a lot to say about this. Go ahead.  [00:29:37] Matt: [00:29:37] We chatted last time. I think one of the things now, look, I have only set up a handful of Shopify. Generally out of just helping some friends and some local entrepreneurs in my area do it. [00:29:47]I think one of the things I'll try to make this a quick question. Like one of the things I really appreciate from Shopify is. On the outside anyway, like their partnership program looks more mature. Like the way they work with [00:30:00] agencies looks more mature. And generally, I feel like they're willing to work with the freelancers of the world versus. [00:30:07] WordPress and WooCommerce is kind of just like, see you later. Bye. Like, we'll see it at the end of the road, by the way, we'll sell $5,000 websites@wordpress.com. Right. And to me, that's like, man, like I look at it Shopify and I'm like, yeah woo commerce, WordPress should have something like this. But I guess at the end of the day, it's not all roses and rainbows from the outside because Shopify is going to. [00:30:35] I guess watch like a watchful eye of, what you're doing as an, as an app, as an integrator, as an agency. And if they see something that's super profitable, I guess they could just go. Yeah, we'll just do that. We'll just do that in house and just demolish your app, I guess in the matter of seconds is what they could do. [00:30:52] So again, sharp road to navigate. I like it from the outset. Like it's an opportunity for a freelancer or a small agency to get more work. But curious on your thoughts on partnership program in generally working with a Shopify versus a WooCommerce.  [00:31:09] Dave: [00:31:09] Yeah. So you wanted a short answer, right? Well, I  [00:31:14] Matt: [00:31:14] was, I was trying to make a short question,  [00:31:16] Dave: [00:31:16] which is okay, so I can have a long answer. [00:31:18] Yeah, yeah, yeah. So. Let me talk about the platforms first in general. So I think when you're picking Shopify versus woo, there's a lot of things that go into that decision in general, that should make you, focus on what are the strengths of each of those platforms. So with Shopify very easy to get started, low tech threshold, to understand there's lots of stuff that you can do without being a full stack developer. [00:31:47] Integrate apps and just basically get a store up and running. So if you aren't sure, like you're doing it drop shipping or it's a new product and you're trying to find product market fit or product audience bit or whatever it is. I think Shopify gets you up and running quicker to something that's pretty polished that comes at a y'all are costs. [00:32:10] So, the hosting that Shopify, the apps that you're adding on and all of that, but. That can be managed and I think it's simplifies things and gets you going pretty well to where you want be. With that said, once you reach a certain point and you're like, now I want my store to do this. And I want my checkout to have this in it. [00:32:32] And I want to use these payment methods, but not these other ones. And I also want this post purchase, checkout flow to be going on. And I want these kind of abandoned cart emails, and I want this, and I want that like for somebody who knows exactly what they want, Shopify can be incredibly expensive and very frustrating because it has been traditionally difficult to cut it. [00:32:53] So, this is where Woo's strength comes to play. In my opinion, is that, if you're on the right hosting provider [00:33:00] and you have a good agency that you can work with, that knows what they're doing with Boone. These are out there. You can do a nice build and you can customize the hell out of it. [00:33:08] Yeah. And get exactly what you want. And if you've got a good developer on Wu, you can make it run as fast or faster than a Shopify store. So performance, isn't an issue necessarily if you've done the right things and you've done your homework. And, there are plenty of smart wound stores that do that. [00:33:25] The downside to that, of course is complexity. And you got to have a higher threshold of technical knowledge either for yourself or a team to put that together. And, you've got to find the right agencies and the right developers. And if you're talking about the energy and the Wu space and the energy. [00:33:43] Shopify space. They're pretty different. And there's a lot of energy in Shopify and it's hard to ignore that and there's energy and Wu too, but to like sort out the wheat from the chaff is a little more challenging because those really good Wu developers aren't necessarily out there trumpeting themselves, talking about how great their agency is. [00:34:04] I can tell you the top five shops. Development agencies right off the top of my head because of what I see on Twitter, because of what I see in their blogs and just general social media activity, I would have a harder time doing that for woo commerce based on those factors. I know a few of them, but they're harder to pick out. [00:34:21] Matt: [00:34:21] Right. So do you think that's because Shopify helps prop those agencies up to part of their marketing and sales?  [00:34:28] Dave: [00:34:28] Yes. So WooCommerce as a platform, doesn't do enough for partners and agencies, not the way that Shopify does, like here at Shopify at unite announced that they were abolishing the 20% at a revenue share on all of their partner apps up to your first million dollars a year. [00:34:49] So basically it's like everybody on the platform got a 25% raise, including recapture, which I was thrilled about. WooCommerce. If you want to go to their store, there was this discussion in post status that I was contributing to. If you are exclusive to the woo commerce store, 40% revenue share. If you're non-exclusive it's 60%. [00:35:09]I understand why WooCommerce didn't want. To just let every person possible onto the platform and turn it into the repo, like the repo turned out to, it's kind of a, we'll call it a mixed bag. I think that's the, the most politically correct way I could say it. Yeah. There's a lot of garbage out there and there's a lot of good stuff and it does take some time to sort through it and figure out, I think they were trying to curate the woo commerce store experience to be a little higher quality than that. [00:35:41] But I think they went about it wrong. And it's  [00:35:43] Matt: [00:35:43] been it's 60% to automatic  [00:35:45] Dave: [00:35:45] or 60, 60% to automatic. Yes. Wow. Which is, like, come on really. You're taking more than half of my business. How am I supposed to be profitable at that point? It's not this isn't a charity to you. So these numbers are just [00:36:00] wrong in my, like, they don't encourage  [00:36:02] Matt: [00:36:02] catches a lot of flack for 30%, right? [00:36:05]Dave: [00:36:05] Come on, apple, apple at 30 bucks percent is considered untenable and you all at WooCommerce that are doing 40 and 60%. Come on, give me a break. That's why my plugins are never going to be on the WooCommerce repository. I know I'm not alone in this. So, there are some plugins that are there, but guess what? [00:36:23] They're all free. 40% of zero is still zero. So you're good. They're, they're asking for me to share my revenue 60% a month. You just killed my profitability to the point where I can't run my business anymore. So it's that sort of mentality. That I think is hurting the Wu commerce ecosystem. Like there isn't an agency support program. [00:36:44] There isn't a big conference every year. That has the energy of Shopify unite. There isn't a partner program that really nurtures everybody along. Like with Shopify partners. Like you sign up, you're getting an email a day for like 30 days telling you here's some partner tips. Here's this development thing. [00:37:01] Here's this resource. Here's this? Here's this here's this guess how many times we got from WooCommerce? Zero. Yeah. Yeah. I, it they're very different ecosystems and I think it's to the detriment of WooCommerce, that they are not putting more energy into that, that piece of it, because that is a big part of why Shopify has been successful. [00:37:23] Matt: [00:37:23] Yeah. I agree a hundred percent. And again, I have very little experience from the Shopify side. I just know from what I don't receive from support from WordPress and seeing what everything else is happening. And I guess look at when you. Zoom out and take a look at the sheer size of WordPress compared to Shopify just I'm talking like installed platform based like that kind of thing. [00:37:46] Yeah. The, the, the play for WordPress and automatic is when it comes to open source. How are you going to monetize it? It has to be done through like that trust factor. So it's open source. It's super flexible. It's the same message. Automatic and you and I can go out and tell a customer and they'll just win by having the most trusted plugin, a jet pack or a premium ad-ons from woocommerce.com or something like that. [00:38:17] And they'll win. On that trust level where Shopify, you're just going to go there and spend money. Like you're choosing that platform. So you're you, you've made the decision to go there and they're telling you, the whole platform is trusted with WordPress it's. Hey, it's great. It's open source. Do whatever you want. [00:38:34]But by the way, Jetpack is the most trusted way to secure and manage your site. And that also comes with whatever WooCommerce add ons that you buy for those bundles that they have for like 2 99, 3 99 or whatever. And their argument will be you trust it because it comes from ashore. You can go get Dave's go ahead and get Dave's. [00:38:53] But you know, you're going to trust us better because we're the, the company behind it kind of thing. So I can't fault them [00:39:00] for it. It's just, one of those things. So many people have pushed towards jet pack or excuse me, to WooCommerce and WordPress because they love the software and there's no, there's that love doesn't come back to us. [00:39:15] What are we going to do?  [00:39:16] Dave: [00:39:16] Nothing we can do. There's nothing we can do, unfortunately. And the other thing. I, I don't like, is that w well, so to contrast this, let me say, oh, Shopify does this. So Shopify does do acquisitions on things, but not like, not at the same level that I've seen automatic do it, where they pull in things like mail poet, right. [00:39:35] Or there pull all this stuff in and turn it into Jetpack. Like Shopify is not doing that. They build stuff and they'll build it to a level like, there was a year, I think it was like the first unite I went to and it was me. Two years after I'd acquired recapture and they released the abandoned cart emails. [00:39:52] And those that knew me at the conference were like, so how do you feel about abandoned cart emails on Shopify now is like, I feel okay about it because they're just, they're 60% solution and I'm a hundred percent solution. And I can tell you like all the shortcomings, it's great for people getting started out and it gives you those tools to get going and get your store off the ground. [00:40:14] It's never serious enough to like take you to the next level. So it'll get you to like the 5,000 a month rate. But after that, it's going to break down pretty quickly. Cause you're just not doing as good of a job as you could be with other apps that are more professional. And I've seen this a little bit in big commerce, too, where they build in these features and then know they're okay, but they're not great. [00:40:35] And you build your store up to a certain level and then you get these other things and you use them instead. I don't see that with WooCommerce. They're trying to pull in everything and say, okay, we're going to be really good at email. We've got mail poet now, but are you really the best at email? Because you got all these other things you're doing too. [00:40:54] And you've got this team, that's doing mail poet, and I don't want them to fault the male poet folks. They're a great plugin and they do a lot. It's just, your priorities are going to be driven by the platform, not the customers that are using it. So. Is that going to make it the best it could possibly be and truly drive be driven by the needs of the customers on the platform, as opposed to the benevolent dictator for  [00:41:18] Matt: [00:41:18] life. [00:41:19] Yeah. What's next from, is there a next platform play for you to integrate with? I think I was looking at another W3C techs report the other day and it for specifically for, e-commerce and. I would have to go back and dig this report out. Maybe, I saw woo commerce and in the Squarespace, e-commerce almost like neck and neck. [00:41:41] Is that true? Is there square? I was like, suddenly like what Squarespace e-commerce is this big and even realize it is that like an area you're going into or another platform? That's interesting.  [00:41:50]Dave: [00:41:50] We've, I've taken a quick look at Wix and Weebly and Squarespace, all kind of in the same breath. [00:41:57]There is definitely a. [00:42:00] We'll call it an economic shift on this platform where it is. It is aiming for a tier of store that doesn't want to pay as much as you get in Shopify, or you want to get in Wu. And it's difficult for me to convince a customer who's paying $4 a month for their e-commerce website to pay 29 for mine. [00:42:23] And I know this because of how the pricing worked in Shopify, like the base level in Shopify as 29. And the fact that I aligned with that. It makes it easier for me to sell my product because they've already made that mental commitment for 29. They're getting another 29. Isn't that bad. But when you're at four and you jumped to 29, that's too big and that's not a, that's not a battle I want to fight. [00:42:45] That's not a set of customers that I think are easy to deal with in that regard. So, I've looked at other platforms where we can head up markets. So our other e-commerce spaces. So things like Salesforce, cloud commerce. Things like that, but it's a little trickier to get into that because you kind of need to know some stores to have the testability. [00:43:09] Cause it's not like you're just downloading this, installing it and testing it out. You kind of have to work in tandem with somebody else. So, I I've got some plans. We're kind of cooking that up right now. I don't see, I'm keeping an eye on Squarespace and Wix and Weebly. And if they start moving up market. [00:43:25] Mid tiers, which is quite possible. They could, then it would make a lot of sense to integrate because there's going to be a large customer base there, but right now it doesn't look economically viable. Yeah, yeah.  [00:43:37] Matt: [00:43:37] Yeah. That makes, that makes total sense. I guess that's probably why I was so shocked at the footprint of the Squarespace. [00:43:42] Cause I was like, yeah, it makes sense. Because then you're like, well, what are these people selling? They're really seriously. Probably something like photo prints, and a couple of handmade things. That's probably about it, certainly not an apparel line or kayaks, which you'll probably find on Shopify, right? [00:44:00] People who are manufacturing, things, stuff like that. Very cool. Dave wrote ball, recapture.io. Congrats on being a free man than the last time I talked to you running the business day to day. Where else can folks find you? What else can they look forward to from.  [00:44:15] Dave: [00:44:15] Well, we just did our big release the 1st of July for SMS card abandonment and order notifications on recapture. [00:44:23] So if you've been itching to try that out or see what that's like, come to recapture.io and check that out. We also have broadcast emails out after Jill announced their shutdown, we had to make sure that was working to be able to seamlessly migrate folks over. So if you're. A former Jilt customer and you're looking for a place to land. [00:44:41] We'd love to talk to you at recapture and see if we can make things work for you. If somebody is looking to get a hold of me, you can find me on Twitter at Dave.  [00:44:51] Matt: [00:44:51] I heard you're actually making phone calls too. Right? You're calling people up, doing it the old fashioned way  [00:45:00] [00:45:00] Dave: [00:45:00] because your cell phone fashioned way, I would like, knock on their doors and press the flashes as it were, but that's not happening. [00:45:08] Matt: [00:45:08] Everyone else. Matt report.com maryport.com/subscribe. Join the mailing list. Don't forget to tune in to your weekly dose of five minute WordPress news every week@thewpminute.com. Thanks for listening. We'll see you. In the next episode. ★ Support this podcast ★

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