Search Authority: The SEO & SEM Experts

Want to know the basics of SEO? In this episode we'll discuss what an SEO agency should be doing when performing SEO on your website and what elements they'll touch. If you're new to SEO, or just thinking of hiring an agency, this will help you to understand the process and the importance of each piece of the SEO puzzle.

Domain authority is an SEO metric tracked my many tools and often talked about. So, how much does it matter? We'll discuss the different domain authority and domain ratings numbers softwares spit out and how these can impact your SEO campaign. We'll also answer the question, "Should I be focused on my domain rating above all else?". From if DA matters to how to boost it, we are diving deep into the world of this popular number.

So, you've converted a website visitor. It ends there, right? Not so fast. Let's talk about how to make the most of that conversion and make a "thank you" page that totally rocks, helping to grow revenue even more.

Want to rank for important keywords in certain cities or areas? Building local landing pages isn't the same as it use to be in the year 2000, so we'll review modernized ways to get the job done! From how to write content, to what to put on the page, Justin and Jason walk through the top tips and tricks of the trade.

Stuck coming up with new content ideas to boost your SEO campaign and drive more traffic to your website? We'll discuss how you sales team and customer services teams can give you great content ideas that your customers actually WANT to read. Not only can this have an SEO benefit, but can help you develop a stronger brand and boost your website conversion rate.

Is your website having problems with pages getting indexed in Google or other search engines? We'll review some of the most common problems and discuss solutions to maximize your visibility and organic search potential.

So, how do you REALLY understand the value of SEO? In this episode, we'll reveal some tools, but more so ways to think about SEO and the value it brings. Listen in and share with a friend!

If you're a eCommerce business owner, this episode is a must-listen. We'll discuss turning category pages into power landing pages, helping you to jump to the top of Google by becoming an authority.

What do you do when Google rolls out a major algorithm update? In this episode we'll review what to do, what not to do, and hopefully help you to stay calm!

Want to expand your SEO opportunities? Creating niche landing pages can be the key to top ranking, highly converting website content. In this episode we'll review how to think about your business and current content in a different way - a way that will help you dominate search!

Want to build links naturally? Want to stop THINKING about building new links? We'll give you a quick win tip to drive high authority new links to your site every day without ongoing effort. Additional resource link: https://www.outerboxdesign.com/search-marketing/seo-tips/link-building-strategy-statistics-case-study

Is your organic traffic or online sales down compared to last summer? Due to the digital boom, measuring SEO performance against 2020 is tough! We'll talk about the best ways to track performance and make sure you're capturing the largest amount of market share possible! Show references: https://www.outerboxdesign.com/search-marketing/search-engine-optimization/tracking-seo-results-post-pandemic-covid

Are you about to launch a new website? Have you already? If you don't want to lose your search engine rankings, you need to pay close attention to important SEO elements on your website. In this episode we'll cover the most important aspects of a new launch and talk a bit about what to do if you've already tanked your rankings.