Podcasts about google algorithm

Algorithm

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Best podcasts about google algorithm

Latest podcast episodes about google algorithm

Beyond The Clinic
057 The Season That My Business Nearly Broke (and What I Did Next)

Beyond The Clinic

Play Episode Listen Later May 26, 2025 23:03 Transcription Available


Welcome along to episode 57. This episode is a deeply personal one that I've titled The Season That My Business Nearly Broke and What I Did Next. It's a vulnerable share, and if I'm honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.Episode Summary

The 20/20 Podcast
Marketing Expert: Google Algorithm Changes, Optimizing Your Website for SEO, Training Your Staff for Success - Tyler Kemp, Marketing 4ECPs

The 20/20 Podcast

Play Episode Listen Later May 14, 2025 56:52


Have you noticed the recent changes in Google's search? Have you seen the AI tool that shows up when you search? It's handy for the person doing the search. But how does it affect your business?In this episode, I chat with Tyler Kemp, who is a marketing expert and account manager specializing in marketing for the eyecare industry.Tyler is known for turning digital trends into practical, actionable insights, making him a trusted voice for anyone looking to grow their brand in a competitive market. He also shares his expertise on his own platform, TyTalksMarketing, where he offers tools and tips for thriving in the digital space.In this episode, you will learn:How the most recent updates to the Google algorithm affect your businessHow you can optimize your SEO to improve your rankingThe difference between awareness campaigns and lead generation The importance of training your staff to optimize marketingConnect with Tyler - https://www.instagram.com/tytalksmarketingLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

The Digital Marketing Podcast
Guide to AI Agents

The Digital Marketing Podcast

Play Episode Listen Later May 11, 2025 26:30


In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how agent-based systems can: Solve complex, multi-step problems Deploy fully interactive content and tools Autonomously analyse, design and publish assets across platforms The hosts expplore how this isn't about using AI to do what you've always done, faster. It's about reimagining what's possible.  They challenge marketers to  embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave. Key Takeaways: Why ChatGPT Operator is a game-changer The future of interactive content powered by AI How to build a personal culture of learning and experimentation Why creativity and human curation matter more than ever

The Rundown
Egg Prices Cause Inflation Plot Twist, Google Algorithm Dents Reddit's User Engagement

The Rundown

Play Episode Listen Later Feb 13, 2025 8:31


Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO 101 on WebmasterRadio.fm
SEO 101 Episode 476 - Google Algorithm Shifts: August Update Traffic Analytics Explained

SEO 101 on WebmasterRadio.fm

Play Episode Listen Later Sep 9, 2024 37:40


 Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn about Google Discover's manual actions, content penalties, and the impact of noindex and nofollow tags on site performance.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Perpetual Traffic
The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran

Perpetual Traffic

Play Episode Listen Later Sep 6, 2024 60:12


Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google's algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.Chapters:00:00:00 - Introduction to the Perpetual Traffic Podcast00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads00:03:28 - Audience Engagement: Real-Time Insights and Interaction00:04:39 - Company Updates: Legal Matters and Growth Strategies00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google's Algorithm00:09:45 - Using TROAS for Targeted Retargeting00:12:15 - Broad Match vs. Exact Match Keywords00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained00:17:02 - The Challenge of Scaling Without Losing Profitability 00:21:15 - How Click Share Affects Ad Visibility and Spend00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success00:29:05 - Addressing Google's Price Fixing in Ad Auctions00:31:05 - Decoding Google's Bidding Strategies and Classifications00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns00:34:14 - How to Prioritize Campaigns for Maximum Impact00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices00:38:15 - Dealing with E-commerce Sites and Unstable Inventory00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns00:43:20 - Best Practices for Scaling Google Ads Campaigns00:46:10 - Excluding Existing Customers from Campaigns00:47:25 - Running Standard Shopping Campaigns with P-Max00:50:35 - Effectiveness of Micro Conversions in Google Ads00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues00:59:13 - Wrapping Up: Key Takeaways and Next StepsLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeRemarketing Lists for Search Ads (RLSA): What You Need to KnowAbout Target ROAS biddingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media

Foremost Media Marketing Chat
AI Overview For Google Search Results

Foremost Media Marketing Chat

Play Episode Listen Later Sep 3, 2024 29:21


In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority. The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means. SEO Strategies in the Age of AI While AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly. Timestamps: 0:00 Intro 1:15 Google's RankBrain and Machine Learning 4:22 The Rise of AI-Generated Search Results 6:05 The Impact of AI on Website Visibility and Authority 8:30 Understanding Zero-Click Searches 10:15 SEO Strategies in the Age of AI 12:05 The Importance of Quality Content and Authorship 14:10 Leveraging AI for Content Creation and Market Research 16:25 The Future of Search Engines and Potential Market Shifts 18:40 The Role of Traditional SEO Practices in AI-Driven Search 20:10 Optimizing Website Performance for AI and SEO 22:05 The “Trust but Verify” Approach to AI Content 24:15 Final Thoughts on Preparing for the Future of Search 29:00 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Affiliate BI
Lily Ray: Growing affiliate sites beyond Google algorithm updates

Affiliate BI

Play Episode Listen Later Aug 29, 2024 34:07


Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space.

Standard Deviation: A podcast from Juliana Jackson

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump's PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 33:31 – X Gets Even More Unsafe for Brands 43:51 – "I'm confused!" What to Listen to Next How to Rank in Google's AI Overviews https://exposureninja.com/podcast/319/ How We 10x'd Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

Azeem Digital Asks - The All-Round Digital Marketing Podcast
81 - Mike King on the future of SEO, post Google Algorithm leaks

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Play Episode Listen Later Aug 21, 2024 45:10


In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't one to be missed. Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating, he's the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He delivers cutting-edge strategies and deliverables to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, "The Science of SEO." As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠ Mike's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michaelkingphilly/

The Marketing Madmen
BONUS. GOOGLE ALGORITHM LEAK

The Marketing Madmen

Play Episode Listen Later Jul 17, 2024 25:15


- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior and optimize digital marketing strategies - Having a clear call-to-action, internal linking, and engaging content is important for SEO - Web pages should be optimized with aligned titles, headings, descriptions, and images for search visibility - Businesses should create dedicated pages for each product/service with unique, focused content - AI and technology have made it easier for small businesses to create high-quality content - Service-based businesses should have individual pages for each offering, highlighting the problems solved and locations served - For plumbing/home services, create pages targeting specific issues like water heater repair, toilet installation, leak detection The 3 key learnings that are likely surprising to the listener are: The diminishing importance of link building in favor of content quality in Google's algorithm. The need for businesses to focus on creating unique, relevant, and engaging content that provides value to users, rather than gaming the algorithms. The importance of user engagement metrics and leveraging tools like Google Analytics to optimize digital marketing strategies. Deciphering the Google Algorithm Leak, Reverse Engineering Google's Ranking Factors, Importance of AI Prompt Engineering, Engaging with Content: A Conversion Strategy, Optimizing Your Web Page for Search, Optimizing Website Pages for Search Visibility, Optimizing Product Pages for Search Visibility, Advice for Improving Service-Based Website, Optimizing Your Plumbing Website for Common Issues, Optimizing Website Pages for SEO, Optimizing Website Structure for Better Visibility, Balancing Paid and Organic Strategies, Effective SEO Strategies for Website Success, Building 6-7 Figure Websites in 30-60 Days Chris Williams, an SEO expert with 14 years of experience and a 100% success rate in getting clients ranked on the first page, discusses the recent Google algorithm leak. The leak, which contained over 600 pages of code and details, has provided valuable insights into how Google's algorithms work to determine website rankings. While the leak confirmed some existing theories about ranking factors, it also revealed new information, such as the diminishing importance of link building in favor of content quality. As an experienced SEO professional, Chris provides valuable context and analysis on the significance of this leak and how businesses can leverage this knowledge to improve their online presence and visibility. The speakers discuss how the importance of link building for SEO has diminished over the years, with Google now placing more emphasis on the quality and freshness of content. They note that Google is actively working to prevent the "gaming" of their algorithms, and that simply using AI to generate and post content is no longer an effective strategy. Instead, the focus should be on creating unique, relevant, and engaging content that provides value to users. The speakers also highlight the importance of user engagement metrics, such as bounce rate and session duration, in determining a website's authority and ranking. The speakers discuss how businesses can leverage Google Analytics to understand user behavior on their website and optimize their digital marketing strategies. They explain that Google Analytics provides valuable insights into what users are doing when they land on a website, which can then be used to improve the website's user experience and drive more conversions. The speakers also highlight the importance of having a clear call-to-action, internal linking, and engaging content to signal to search engines that the website is providing valuable information to users. Overall, the discussion emphasizes the power of data-driven decision-making and the benefits of using tools like Google Analytics to enhance a website's SEO performance. The speakers discuss the importance of optimizing web pages for search engine visibility, using tools like Yoast or All-in-One SEO. They emphasize the need to closely align the page content with the title, headings, meta descriptions, and images to provide a cohesive and relevant experience for users. The speakers caution against getting distracted and covering multiple topics on a single page, instead recommending a focused approach that hyperlinks to additional pages for related content. They acknowledge that this level of optimization can be time-consuming, but argue it is necessary to compete with larger companies that invest heavily in SEO. The speakers discuss the importance of having a well-structured and optimized website for businesses, especially those with a range of products or services. They emphasize the need for each product or service to have its own dedicated page with a unique title, description, and relevant media like images and videos. The speakers highlight how advancements in AI and technology have made it easier for small businesses to create high-quality content without significant resources. They provide specific advice for service-based businesses, suggesting they create individual pages for each service they offer, focusing on the specific problems they solve and the locations they serve. The speaker discusses the importance of creating a comprehensive website with dedicated pages for each of a plumbing or home services business's offerings. They emphasize that customers typically search for specific problems, like a "busted pipe," rather than just the general service. By creating individual pages for issues like water heater repair, toilet installation, and leak detection, the business can ensure their website is optimized for these targeted searches and provide the relevant information and solutions customers are looking for. The speaker advises organizing these service pages under a main "Services" section of the website, with clear links and visuals to guide users to the right page for their needs. This strategic approach helps the business get found online and address customer problems effectively. The speakers discuss the challenges of relying solely on paid advertising, as costs can quickly escalate as more competitors enter the market. They emphasize the importance of balancing paid and organic strategies, with SEO being an essential operational cost, not just a marketing expense. The speakers caution against quick-fix AI solutions for SEO, as they can do more harm than good. Instead, they recommend taking the time to create quality content and work with reputable SEO experts who can deliver measurable results. The key message is to approach digital marketing strategically, with a focus on long-term, sustainable growth. In this podcast dialogue, the speakers discuss the importance of building high-quality websites and earning positive reviews to achieve success in the digital marketing space. They highlight the experiences of their clients, such as Total Massage Gun and Choice Signature Luxury Rental, who have seen impressive growth and revenue through their online presence. The speakers emphasize the value of authentic, Google-approved reviews and caution against the use of fake reviews, which can ultimately hurt a business's performance. They also touch on the speed at which websites can now achieve first-page rankings, thanks to advancements in Google's AI and algorithms. Overall, the conversation provides valuable insights for business owners looking to leverage the power of digital marketing to drive their success.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Local Marketing Institute Podcast
Local SEO and Marketing Q&A Session with Special Guest Joy Hawkins June 21, 2024

Local Marketing Institute Podcast

Play Episode Listen Later Jun 25, 2024 61:19


Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsUpcoming LocalU events in 2024.AI overview descriptions showing up on GBP.Google Maps tests QR codes on GBP.Local Service Ads on Google Maps for iOS.Google Maps fake engagement policy update.Google Map Pin moving attacks leaves GBPs vulnerable to suspension.Google Algorithm leak.Does Google give more support to those who pay more for advertisers?Have there been any changes to the reinstatement process?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Meredith's Husband
The Google Algorithm has Leaked

Meredith's Husband

Play Episode Listen Later Jun 24, 2024 17:02 Transcription Available


Did you like this episode? Send us a text!In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media. Timestamps[1:36] The Google Algorithm Leaked[2:27] The Google Lies (?)[4:44] 15,000 Ranking Features[6:07] The Google Leak: What we know so far[7:42] Using Clicks to Determine Rankings[9:21] The Google Sandbox[10:44] Chrome and Privacy Browsers[12:18] The Importance of Links CONTACThttps://www.meredithshusband.com/contact

The Vergecast
Inside the Google algorithm

The Vergecast

Play Episode Listen Later May 31, 2024 92:22


The Verge's Nilay Patel, Alex Cranz, and David Pierce discuss Google's algorithm leak, OpenAI content deals, and more tech news from this week. Further reading: Google won't comment on a potentially massive leak of its search algorithm documentation Google confirms the leaked Search documents are real An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them Secrets from the Algorithm: Google Search's Internal Engineering Documentation Has Leaked Unpacking Google's massive Search documentation leak How SEO moves forward with the Google Content Warehouse API leak Google responds to leak: Documentation lacks context Vox Media and The Atlantic sign content deals with OpenAI Google scrambles to manually remove weird AI answers in search  Apple's WWDC may include AI-generated emoji and an OpenAI partnership OpenAI CEO Cements Control as He Secures Apple Deal Custom GPTs open for free ChatGPT users OpenAI has a new safety team — it's run by Sam Altman Why the OpenAI board fired Sam Altman  Elon Musk's xAI raises $6 billion to fund its race against ChatGPT and all the rest New Galaxy Z Flip 6 and Galaxy Ring details have leaked, courtesy of the FCC The Fitbit Ace LTE is like a Nintendo smartwatch for kids  Discord's turning the focus back to games with a new redesign The business behind Unnecessary Inventions' millions of followers Welcome to Notepad, a newsletter on Microsoft's era-defining bets by Tom Warren Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Simple and Smart SEO Show
Google Said What? Google Algo Leak + SEO Squad Inside Look

The Simple and Smart SEO Show

Play Episode Listen Later May 28, 2024 15:34 Transcription Available


Send me a text!Breaking news in SEO: The Google Algo leak!Join my FREE  three-day SEO challenge for small business owners with websites.Breaking News: Leaked Google DocumentGreat articles from Michael King from iPullRank and Rand FishkinHighlights from the leak:  - Google uses a "site authority index," contradicting their stance on DA  - Google uses click data (nav boost) for ranking content, despite previous denials  - Existence of a "sandbox" for new or sensitive sites  - Use of Chrome visit data for ranking purposesSEO Insights from the Leaked DocumentTwiddlers: Reorganize search results before presenting themAuthors can improve content scoresLocal pages rank better due to relevanceSmall Publishers: Devalued compared to larger sitesText me or Search The Podcast!Inside the SEO SquadWeekly small group for business owners with websitesGet real support with Google Search Console and SEOImportance of reviews and trust signalsRecommended using reviews appsUser Experience InterviewsKeywords and BloggingGoogle Search Console Insights- Discussed indexing issues and seasonal business trends- Provided tips on resubmitting pages for indexingReading Search Engine Results Pages (SERPs)Join my FREE three-day SEO challenge starting June 4, 2024- Expressed passion for helping entrepreneurs understand SEOInterviews are back in June!Stay tuned for more insightful episodes and SEO tips!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

SEO Is Not That Hard
EMERGENCY PODCAST - Google Algorithm Document Leak

SEO Is Not That Hard

Play Episode Listen Later May 28, 2024 8:25 Transcription Available


Send us a Text Message.Breaking News: Google Algorithm API documents leaked!Link to Rand Fishkins Tweet: https://x.com/randfish/status/1795282226038624418Link to Rand Fishkins Article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/Link to Mike Kings Article: https://ipullrank.com/google-algo-leakLink to leaked documents: https://hexdocs.pm/google_api_content_warehouse/0.4.0/api-reference.htmlSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

UBC News World
Louisville Media Content Campaigns: Original Material For Google Algorithm

UBC News World

Play Episode Listen Later May 13, 2024 2:18


The latest Google algorithm update, introduced in early May, targets unoriginal and A.I.-generated content. For 100% original media content developed by real humans, the team at Louisiana-based MaxDRIVE has you covered. Go to https://www.maxdrivemarketing.com/ for more information. MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/ Phone: +1 502 775 9789 Email: Dale@maxdrivemarketing.com

Content in the Kitchen
Understanding Google Updates and the Strategies Post Helpful Content Update with Rad Paluszak

Content in the Kitchen

Play Episode Listen Later Apr 16, 2024 34:58


In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he's seen both of these updates do to websites and discusses strategies for recovery.This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement.The episode underscores the importance of continuous improvement and adapting to Google's changing landscape, offering insights and strategies for navigating SEO updates and creating genuinely helpful content.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

Our birth control stories
How To Find Your Ultimate Life Purpose

Our birth control stories

Play Episode Listen Later Apr 6, 2024 21:22


Congratulations! By reading this article, you're taking the first step to embark on the transformative journey of a lifetime. This road is not for the faint-hearted. But if you're sick to death of your mundane, stable, corporate 9-5, this is the easiest solution I can offer you. Ditch the bi-weekly injection of cash from your salary, the only thing that's keeping you sane, and you'll have a chance of discovering:Your ultimate life purpose!

Revenue Rehab
SEO and SEM in the Age of AI: Adapting to Change

Revenue Rehab

Play Episode Listen Later Apr 3, 2024 36:56


This week our host Brandi Starr is joined by Max Gomez, Chief Marketing Officer at Next Net Media. Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, a company at the cutting edge of data-driven marketing solutions. His visionary leadership extends to various brands, most notably the HOTH, a renowned search engine marketing firm that empowers businesses to amplify their online visibility. The HOTH offers a comprehensive range of services, including managed SEO, PPC, blog content creation, and link building, making it a one-stop destination for enhancing search engine traffic. Moreover, the HOTH provides a reseller SEO program tailored for agencies, affiliates, and consultants, expanding its impact within the digital marketing landscape. Max's professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. At Next Net Media, his strategic acumen and digital marketing expertise have propelled the company to the forefront of the industry. Through Max's guidance, Next Net Media consistently delivers remarkable returns on investment, solidifying its reputation as an industry leader. Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry's future and continuous innovation.  In this episode of Revenue Rehab, on the couch Brandi and Max will tackle demystifying how AI is reshaping search strategies and what marketers must do to stay ahead in the ever-evolving SEO and SEM landscape. Bullet Points of Key Topics + Chapter Markers: Topic #1 Organic Panic? [06:24] “We're seeing an evolution of organic channel,” Max says, “what would happen if you…couldn't spend money on paid ads, and if you couldn't get any jobs done on social media; the most important channel is going to remain your organic effort.”  He continues, “in a nutshell, organic efforts right now are still the number one source of traffic, the number one source of conversions from a website; if your website doesn't have 50 or 60% of traffic from organic sources, you need to be worried. But at the same time, you need to find a new story to be discovered and to understand the search and the user's intent.” Topic #2 Google Algorithm [17:07] “I will give you three things you need to ask yourself before panicking or not. The first one, Google is penalizing those who have been repurposing domains” says Max.  “The second one is abuse of AI, meaning that you just create content without any context…And the third one is kind of a messy one, if you were bragging on social media or on different websites that Google didn't pay attention when [you were] abusing of AI or something like that, you're going to get penalized.” Topic #3 Don't Put All Your Eggs in One (AI) Basket [25:44] “Up to a certain point, you can rely on AI to analyze your data to analyze what's happening in the Search Console, to give you different indexing, maybe help from a developer development perspective,” Max advises, “but if you if you want to trust AI to create 100% of your content, that's going to be a big no-no. Because, again, AI could know tons of things about the world, but the only one who knows about your business is the business owner, the brand, the team, the company. So don't forget your expertise and your experience on each subject.” So, What's the One Thing You Can Do Today? Max's ‘One Thing' is 3 steps: “First, go to Search Console, and analyze what's happening with your metrics there, especially in a couple of metrics…Second, check out the CPR, because maybe you have a low CPR, you can do some things to get more traffic, more clicks…And then third, check the keywords that users have been using to find you, once you have those keywords, think if you're creating content for those keywords.” Buzzword Banishment: Max's Buzzword to Banish is the alphabet soup of acronyms; “I would like to eliminate using just words to communicate a strategy. I'm really tired of hearing when we have different conversations, and they say, ‘I think the CPA of the AI strategy is not working because the MLA Q is not working'. What are you saying when you're just putting different letters in front of the audience. I think we just need to get rid of those things.” Links: Get in touch with Max Gomez: LinkedIn: Next Net Media LinkedIn: Max Gomez The HOTH on Instagram The HOTH on YouTube Next Net Media Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Internet Marketing and Entrepreneurship with Miles
Is Blogging Dead? Should You Start A Blog in 2024?

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Apr 2, 2024 10:00


Did Google kill blogging?  With Google's "Helpful Content Update" and other algorithm updates, should you start a blog, today?  Here are 5 things you must consider before starting a blog in 2024. Google's Core Update that has been rolling out through March 2024 (as explained in this video - www.youtube.com/watch?v=gawQ8s8pR8s&t=0s  has caused a lot of pain and questions from bloggers, niche site owners, and affiliates... The big question is:  Is blogging dead? And... Should you start a new blog in 2024? Some folks are saying blogging is gone and it's time to move on to YouTube or social media traffic. Now, I've been teaching folks how to blog here on YouTube for nearly a decade here, and the core How To Blog training is still relevant - www.youtube.com/watch?v=GRPBDCoTaGM&list=PL0sOKzn__yK2yKtTKx0SS78Q9GLpnZ0l-&index=1&t=0s But man folks are scared that blogging is dead. Yet, others are doubling down on their blogs in hopes of a traffic recovery from the Google algorithm update. But, is there a middle ground for bloggers? Can you still use a blog to help you make money online without being all in on Google? Can you rise above the Google algorithm and SEO traffic schemes and still succeed?  Do you need to buy SEO backlinks if you want to make it online? This video reveals the 5 ways that bloggers are still able to use their blogs to grow their businesses online without depending on traffic from Google. And, if you're struggling to drive traffic to your blog, watch this video for some much needed perspective: www.youtube.com/watch?v=sl32PZtFb5Y&list=PL0sOKzn__yK2yKtTKx0SS78Q9GLpnZ0l-&index=10&t=0s Because a Blog should not be your one and only traffic strategy. It should be 1 component in a broader traffic strategy as explained in this video here:  www.youtube.com/watch?v=1WFqp53RazY&list=PL0sOKzn__yK2g4VZBBB2ZwvEGWtWnMrGV&index=1&t=0s Remember... No matter what happens in the world of SEO and Google Algorithm updates, you still need a place to publish your ideas, your tutorials, your reviews, your recommendations and your affiliate links! A YouTube channel is NOT enough for a long term successful online business, either. Now, I teach how to use YouTube to grow your business online here:  www.youtube.com/watch?v=YUfQ88PCd-o&list=PL0sOKzn__yK2-3bo52OP_TTiFQope2r06&index=1&t=0s But again, thinking you can do ONLY YouTube and ignore the rest of the marketing channels (like having a blog, too) is EXTREMELY RISKY! Because, if you went 'all in' on YouTube or Social, you're putting yourself in the same situation as those who were all in on Google SEO traffic and just got slapped. This video offers bloggers some much needed perspective about blogging in 2024. Whether you're a total beginner blogger.  Or whether you've been blogging for a decade or more like my wife and I have... This video will teach you the 5 ways we are using our blogs in 2024 after the Google algorithm updates to grow our businesses online without needing to build backlinks or mass publish AI content to a blog. Remember... Your blog is a great way to build your BRAND. Look beyond the ups and downs of traffic and you'll see a bright future for your online business and your blog! This video shares the types of blog posts that make money online - www.youtube.com/watch?v=CWDFy-qAXBk&list=PL0sOKzn__yK2yKtTKx0SS78Q9GLpnZ0l-&index=4&t=0s

Search Engine Optimization (SEO) Tips and Tricks
March 2024 Google Algorithm Update Explained

Search Engine Optimization (SEO) Tips and Tricks

Play Episode Listen Later Mar 19, 2024 8:57


This month, Google announced that they began rolling out yet another core update to their algorithm. This update is targeting sites they consider to be spam. Unfortunately, there is a lot of wrong information getting passed around about this update. In this episode, Tim explains what the algorithm is doing and the two biggest myths circulating the SEO community about this update.

Ignite Visibility University
A Ban On TikTok, New Core Web Vitals Metrics, Google Algorithm Updates & More - Ignite Friday

Ignite Visibility University

Play Episode Listen Later Mar 15, 2024 10:49


This week: TikTok might be banned, there's a new study from eMarketer, and other really big stories. Here's what happened this week in digital marketing.

Clownfish TV: Audio Edition
Indie Creators Will Get SCREWED by Google Algorithm Changes...

Clownfish TV: Audio Edition

Play Episode Listen Later Mar 15, 2024 26:57


Google is changing up their search algorithm in March 2024, with the explanation is that it's trying to filter out low quality AI content. This is DESTROYING independent news sites. HOWEVER, Google is also giving YouTubers more and more AI tools to create (and even automate) content. Then we talk about how more and more YouTubers are leaving the platform, and how Business Insider thinks that only MrBeast and AI generated spam will remain. OOF. ➡️ Tip Jar and Fan Support: http://ClownfishSupport.com ➡️ Official Merch Store: http://ShopClownfish.com ➡️ Official Website: http://ClownfishTV.com ➡️ Audio Edition: https://open.spotify.com/show/6qJc5C6OkQkaZnGCeuVOD1 ➡️ Gaming News: https://open.spotify.com/show/0A7VIqE3r5MQkFgL9nifNc About Us: Clownfish TV is an independent, opinionated news and commentary channel that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Google #YouTube #MSM #News #Commentary #Reaction #Podcast #Comedy #Entertainment #Hollywood #PopCulture #Tech

Ignite Visibility University
What is the Newest Google Algorithm Update Targeting - Ignite Friday

Ignite Visibility University

Play Episode Listen Later Mar 9, 2024 11:41


This week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft. Here's what happened this week in digital marketing.

Edge of the Web - An SEO Podcast for Today's Digital Marketer
660 | How To Dominate Your Local SEO w/ Greg Gifford

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Feb 9, 2024 49:12


Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google's Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!  Key Segments: [00:03:27] Introducing Greg Gifford [00:06:04] Greg's SEO Journey [00:13:06] EDGE of the Web Title Sponsor: Site Strategics [00:15:31] Greg's BrightonSEO Presentation [00:24:04] Google Business Profile Optimization Factors [00:26:11] EDGE of The Web Sponsor: Hostinger [00:27:33] Varying Verticals to Industries in the Google Algorithm  [00:33:49] Aligning Business Photos to Google's Standards [00:39:12] EDGE of The Web Sponsor: Wix [00:40:23] Are Certain Ranking Factors More Dynamic Than Others?  [00:45:25] Biggest Takeaways from Greg's Study Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/GregGifford LinkedIn: https://www.linkedin.com/in/greggifford/

The Tim Macy Show
Google algorithm secrets for real estate agents with Tami Price

The Tim Macy Show

Play Episode Listen Later Jan 29, 2024 49:27


In this episdoe I chat with Tami Price, an accomplished real estate agent with her journey and strategies focused primarily on leveraging Google Business Profiles. Unexpected Career Path: Tami's entry into real estate was serendipitous. Initially planning to pursue counseling, a misunderstanding led her to real estate, where she quickly excelled, even earning Rookie of the Year in 2007. Early Strategies: Tami's initial success involved traditional marketing methods like open houses and neighborhood outreach, without relying on cold calling or door knocking. Leveraging Google: Tami discovered the power of Google Business Profiles and started using it extensively. She emphasizes the importance of consistent, high-quality postings, keyword optimization, and utilizing various features like updates, Q&A, and services listings. Impact of Reviews: Reviews on Google are crucial, not just for the star ratings but for the content that includes relevant keywords. Tips for Success: Tami advises starting with a complete and accurate profile, then gradually incorporating photos and updates. She also highlights the importance of using a scheduling platform for consistent posting. Tami Says: "Start with baby steps. If you try to do everything at once, it can be overwhelming. Begin with one aspect, like ensuring your profile is complete and accurate, then slowly add more elements."

SERP's Up SEO Podcast
SERP's Up | Does Google use user behavior metrics for ranking?

SERP's Up SEO Podcast

Play Episode Listen Later Jan 24, 2024 49:18


What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice's antitrust trial involving Google uncover about user behavior and rankings?  Google has always used behavior metrics, but to what degree?  This week, Wix's Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO's.  SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics. The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP's Up SEO Podcast! Key Segments [00:02:36] What's On This Episode of SERP's Up? [00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking?  [00:20:47] Focus Topic Guest: Shehley Walsh [00:28:14] Fun with People Also Ask [00:34:35] Snappy News [00:45:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Shelley Walsh  Danny Sullivan, Google's Search Liaison Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Ex-Google Search head worried his team was ‘too involved with ads' What Pandu Nayak Taught Me About SEO Why SEOs should watch content trends carefully The future of web content  News: Google ‘Circle to Search': The New AI-Powered Search Gesture For Android Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality? New research study asks if Google Search is getting worse

SERP's Up SEO Podcast
SERP's Up | Unsolved SEO Mysteries

SERP's Up SEO Podcast

Play Episode Listen Later Nov 22, 2023 78:09


What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP's Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries.  We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King. We're doing it live this week as we “dance”' our way into solving SEO mysteries right here on the SERP's Up SEO Podcast! *Mordy's rank dancing gif available soon*  Key Segments [00:02:41] What's On This Episode of SERP's Up? [00:06:16] Focus Topic Guest: George Nguyen [00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries [00:16:28] Is This New? w/ Cindy Krum [00:37:36] Deep Thought w/ Greg Gifford [00:55:48] From The Top Of The SERP w/ Mike King Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter George Nguyen Cindy Krum Greg Gifford Mike King Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Mobile Moxie Search Lab Digital iPullRank

Meredith's Husband
Major Updates from Google are Coming Soon

Meredith's Husband

Play Episode Listen Later Nov 19, 2023 10:51


SEO for Creative Business OwnersEpisode 89: MAJOR UPDATES Coming Soon from GoogleHighlights from this episode...[1:00] A Direct Quote from Google [4:15] Your website should be PEOPLE FIRST[5:52] Ask yourself this...[6:15] Danny Sullivan describes the Google Algorithm...    [8:04] My Own SEO Mistake[9:03] How to do SEO for the long-term  ASK QUESTIONS HERE>  https://www.meredithshusband.com/contact CONNECT… www.MeredithsHusband.com/start

The Food Blogger Pro Podcast
Tiny Bites: Understanding and Reacting to Google Algorithm Updates

The Food Blogger Pro Podcast

Play Episode Listen Later Nov 9, 2023 42:57


Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates. ----- Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it's because they have been: Core Update at the end of August/early September Helpful Content Update in September Spam Update in October Core Update in October Another Core Update in November Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them? What exactly is the Google algorithm and why is it updated? The Google algorithm is essentially how Google indexes and categorizes all of the content that is published online. You can also think of it as Google's ever-changing thesis on what constitutes ‘good' or ‘valuable' content. Updates occur in response to new information Google has, tweaks to what they think is valuable, and/or how they measure or evaluate content. The algorithm is constantly changing and evolving. As Ewen mentions in the interview, Google released their most recent Helpful Content Update and used AI to determine if entire sites were helpful or not helpful (while previous updates tended to be on a post-by-post basis). If a certain percentage of your content is deemed unhelpful, your content will be deprioritized in the algorithm. This update did not include rewarding helpful sites, but rather penalizing unhelpful sites. How should you approach the Google algorithm updates? The #1 thing you can do to anticipate and respond to Google algorithm updates is to focus on creating high-quality, user-first content. There will be ebbs and flows with every Google update — know that if your traffic goes down with one update, it might go up with the next update. Because of this, it's important to avoid huge course corrections after updates. But what if your site was negatively impacted and you can't figure out why? Ewen has noticed a few takeaways from the recent Google algorithm updates that might explain why: Older sites tend to perform better. Market leaders tend to perform better. User experience with display ads may play a role. Topical relevance matters (i.e. does your content cover too broad of a subject matter? Do you have gaps in your content?) How should you respond to Google algorithm updates? The first thing to do after any update is to let the dust settle. It usually takes two weeks to roll out an update. Wait to change anything on your site so that you can determine that any traffic changes were, in fact, due to the update (and not just a natural ebb or flow). Ewen shared lots of great tips for reacting to Google updates and creating content that is more resilient when these algorithm updates do come. Here are a few of our favorites: Use data (like from Google Analytics) to inform decisions. Experiment and test hypotheses. Understand what your audience wants. Avoid chasing trends that are only working right now. Solve a problem for your audience. Follow SEO best-practices. If you're looking for more concrete suggestions for responding to an algorithm update traffic dip, consider: Turning down the ads on your site for a bit, or removing intrusive video ads for a time. See if that change has any effect on user experience and/or site traffic. Filter through your content and consider the posts that aren't getting any traffic at all. Update those posts if they are relevant to your overall content strategy and have the potential for traffic. Otherwise, delete/redirect. Look at your inventory to assess where you have big gaps in content. Consider diversifying your traffic sources (email, social, etc.). Last, but not least, check out this guide from Google with questions to ask yourself to help you uncover potential opportunities for improving your content. Thanks, again, to Ewen for joining us on the podcast. We hope this episode provided some additional context, guidance, and encouragement when it comes to Google algorithm updates. Learn more: Venture 4th Media Semrush Ahrefs Search Quality Rater Program Guidelines 243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser Google is slowly killing blogging by Spencer Haws Ewen on LinkedIn Niche Media Publishing Content Teams A Q&A on Google Search updates If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The Food Blogger Pro Podcast
434: Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs with Taryn Scarfone from Joy Filled Eats

The Food Blogger Pro Podcast

Play Episode Listen Later Nov 7, 2023 48:25


Growing three food blogs as a family, organizing retreats for food bloggers, and leveling up your email marketing strategy with Taryn Scarfone from Joy Filled Eats. ----- Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats. Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result. In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats. Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same! In this episode, you'll learn: How she came to have three food blogs and why she enjoys running these sites with her family. What it's like to juggle the responsibilities for all three sites. How they grew A Grill for All Season to 150,000 monthly pageviews. How her sites have been affected by Google Algorithm updates and how they recover from updates in which the sites are negatively impacted. More about Google Discover and how it can affect site traffic. How she organized a retreat and a mastermind group for food bloggers. How she leveled up her email marketing strategy and grew her email list to 40,000+ subscribers. Resources: Joy Filled Eats A Grill for All Seasons Baking Me Hungry Google Discover 430: Grow Your Email List with ConvertKit's Creator Network with Nathan Barry Sidetracked Sarah Raptive Evolving Table It is a Keeper Email Crush by Matt Molen ConvertKit LiveIntent 201: Email Marketing for Bloggers with Matt Molen Follow Taryn on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Scaling Up Business Podcast
Honest SEO — Jason Hennessey

Scaling Up Business Podcast

Play Episode Listen Later Sep 13, 2023 39:57


Search engine optimization can make or break your business presence online, but getting it right isn't always easy.   Jason Hennessey is an entrepreneur, internationally recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.   Jason shares the three key steps to optimizing your SEO. First, make sure your website is technically sound so that Google can easily access it. Second, create content that people actually want to consume. Solid content satisfies the problem people are looking to solve. And third, utilize backlinking to help boost the popularity of your website.   Ultimately, SEO comes down to helping people find the thing they are searching for. There is also an ROI attached to it, but it serves as a connector for people who need specific services with the people who can service that need.   AI and ChatGPT play a role in optimizing SEO as well. While it's not recommended to translate your website into Vietnamese if no one in your office can speak or write the language, AI can be used to summarize the main points of a call or email. Jason recommends avoiding using AI to write articles on behalf of your company that will poorly reflect on your business. Use AI to help you articulate your points, but not to replace the human element of your content.   Consider the assets that you have — whether it's time or money — and put them to work to improve your SEO in ways that will benefit your company and your bottom line.   Interview Links: Jason Hennessey Honest SEO: Demystifying the Google Algorithm to Help Get You More Traffic and Revenue   Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.    

Believe you can because you can!
AI and the Future of the Google Algorithm with Mordy Oberstein (#567)

Believe you can because you can!

Play Episode Listen Later Jul 10, 2023 49:47


In this fascinating episode of the Unmiss Podcast, we’re joined by Mordy Oberstein, a thought leader in AI and the future of search engines. Mordy shares his insights on how AI is shaping the Google algorithm and what it could mean for the search engine landscape. Here are the 7 key topics we discuss with…

Search Buzz Video Roundup
Search News Buzz Video Recap: Google Helpful Content Update Promotes, Google Algorithm Update, Bard Gains Citations, Drop In Local Packs & More

Search Buzz Video Roundup

Play Episode Listen Later May 19, 2023


This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing Chat...

Blogger Evolution Podcast
EXACTLY How Kyle Roof Avoids Google Algorithm Updates

Blogger Evolution Podcast

Play Episode Listen Later May 8, 2023 54:54


Build a blog worth $100,000:➡️➡️➡️ https://OneBlogAwayFollow Kyle:https://kyleroof.comOn this episode of Blogger Evolution, we dive into the world of SEO and learn some valuable insights from Kyle Roof. We start by exploring how to get into a new niche and emulate successful URL structures of winning sites. Moreover, the virtual silo method that can help create pages geared towards supporting target pages, and success in SEO isn't about being 100% right but slightly better than competitors, which could make a significant difference. We talk about EEAT as well. The episode then delves into how Google determines if a webpage matches its main concept using the Centerpiece Annotation process, which is essential to ensure all pages on the site get full credit. Additionally, we learn about "the product" concept, a foundational aspect of a complete SEO strategy that can result in evergreen growth that is almost Google update proof. Furthermore, the episode explores how Google is hostile towards affiliate sites because they often hide who they are, and the importance of having a public business address when running a business. We also get some insights on how to conduct competitor analysis to identify places where clients can beat competitors and find related keywords and concepts using a scientifically-based tool. Lastly, the episode touches on how eating habits do not affect website rankings but following EAT guidelines can help maintain them, and the importance of backlinks to help increase website rankings. We also have a candid conversation where the speaker apologizes for talking over the other person in a previous episode, and we learn about the speaker's journey into SEO after getting into it by accident. Tune in to this informative episode of Blogger Evolution to learn more!All Tools I use or have used and recommend:➡️➡️➡️ https://bloggerevolution.com/toolsDISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for the support!#blogging #affiliatemarketing #passiveincome

Blogger Evolution Podcast
Google Algorithm Updates: The Unwritten Rules of Surviving

Blogger Evolution Podcast

Play Episode Listen Later Mar 22, 2023 36:24


In this episode, we dive deep into the treacherous waters of Google Algorithm Updates and how to survive them. In this very actinalble episode, I'll unravel the mystery surrounding Google's ever-changing landscape and reveal the formula for thriving in a world where survival is anything but guaranteed! I'll even expose the three vital secrets you MUST know before making a single move post-update.You can also check out the full write up here: https://bloggerevolution.com/episodes/30Follow Mike's Story on YouTube: https://www.youtube.com/channel/UChbsx3ncocOK_YymZTy548w**Links mentioned in this episode:***https://bloggerevolution.com/ezoic*https://bloggerevolution.com/KeywordChef**Other Useful Links:*** https://bloggerevolution.com/income* https://bloggerevolution.com/hosting* https://bloggerevolution.com/KeywordChef* https://bloggerevolution.com/ezoic* https://bloggerevolution.com/linkwhisper* https://bloggerevolution.com/jasper* https://bloggerevolution.com/go/aawp* https://bloggerevolution.com/writeraccess* https://bloggerevolution.com/go/shortpixel* https://bloggerevolution.com/go/easywins

Search Buzz Video Roundup
Search News Buzz Video Recap: Google Bard, AI Powered Bing Search, Google On AI Content, Two Google Algorithm Updates & More

Search Buzz Video Roundup

Play Episode Listen Later Feb 10, 2023


What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google's Bard announcement and a bit about the Paris announcement two days later. But Microsoft Bing stole the show....

Caveat
Surveillance and the threat to press freedom.

Caveat

Play Episode Listen Later Feb 9, 2023 51:03


Carrie DeCell, Senior Staff Attorney of Knight First Amendment Institute at Columbia University, sits down to discuss the threat malicious surveillance technology poses to press freedom around the world. Dave and Ben share some listener follow up from Steve, who writes in asking about the Google Algorithm case before the Supreme Court. Ben discusses the debate around the nationwide ban on TikTok. Dave has the story on encryption technology that may improve online privacy. While this show covers legal topics, and Ben is a lawyer, the views expressed do not constitute legal advice. For official legal advice on any of the topics we cover, please contact your attorney.  The Problem With Taking TikTok Away From Americans Can a new form of cryptography solve the internet's privacy problem? Spyware and the Press Got a question you'd like us to answer on our show? You can send your audio file to caveat@thecyberwire.com. Hope to hear from you.

Search Buzz Video Roundup
Search News Buzz Video Recap: Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

Search Buzz Video Roundup

Play Episode Listen Later Feb 3, 2023


In this week's recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak...

Doug.Show by Niche Site Project
All Information Site and Google Algorithm Updates in Sept 2022 - Marty McLeod - DS406

Doug.Show by Niche Site Project

Play Episode Listen Later Nov 14, 2022 49:37


Doug talks to Marty about the google core and product updates that hit in September and how he is trying to recover. Check out: HARO Linkbuilding Course Plug-in Tools to Search For: WordPress Word Count Plug-in Export plug-ins Also, more with Doug: Mile High Fi Mile High Fi Store Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

The Food Blogger Pro Podcast
380: What Google is Expecting from Food Creators with Arsen Rabinovich

The Food Blogger Pro Podcast

Play Episode Listen Later Oct 25, 2022 50:20


How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich. ----- Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm. What Google is Expecting from Food Creators Us, to Google Search: Why are you the way that you are? If you've ever had similar feelings towards the world's most popular search engine, you're not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results. And while the way that the Google Algorithm works isn't 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.” Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors! In this episode, you'll learn: How he helps recipe bloggers at TopHatRank What White Hat and Black Hat SEO are How Google understands user intent How to tell when Google updates its algorithm Who names the Google Algorithm changes and how you can know what's included If Google could make an update that only updates the food and recipe space Who John Mueller is How Google understands the content of a web page Whether or not schema is a ranking factor If should creators should create content in service of the algorithm How to understand what ranks well on Google What domain authority and authoritativeness are How plural search terms are understood by Google Resources: TopHatRank Casey Markee Media Wyse TopHatContent TopHatSocial SEO for Bloggers Webinars 367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura Semrush Sensor MozCast What creators should know about Google's helpful content update Google's Medic Update List of Google Search ranking updates Yoast SEO TopHatRank for Bloggers How to Update Seasonal Content – SEO For Bloggers Episode #26 Pinterest Organic: Recap of SEO For Bloggers Episode #25 Follow TopHatRank on Instagram, Twitter, and YouTube Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Doug.Show by Niche Site Project
What to do when Google Algorithm Updates Hit-Olga-DS395

Doug.Show by Niche Site Project

Play Episode Listen Later Oct 6, 2022 59:35


Doug talks to Olga about google updates. They discuss product review updates, how to recover after an update, and more! Google Update List and Guidelines: List of updates by Google Google guidelines on core updates Google guidelines on product reviews Google guidelines on helpful content updates Connect with Olga: Seosly Twitter LinkedIn Please Support the Sponsors for the Doug.Show. This episode is brought to you in part by Ezoic. Be sure to check out Leap to help your site load faster. Plus, you won't have to worry about the Core Web Vitals. Previous interviews with Olga: TWO Months Updating Content SEO Sly Case Study DS389 Targeting 3K Visitors Per Day SEO Sly Case Study DS359 Technical SEO Audit UPDATE seosly.com DS291 Technical SEO Audit for Niche Site Project (with Olga of seosly.com) DS245 Also, check out: Mile High Fi Mile High Fi Store Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug.Show by Niche Site Project
How to Avoid Issues With Google Algorithm Updates - DS384

Doug.Show by Niche Site Project

Play Episode Listen Later Aug 29, 2022 64:37


Doug talks to special guest Carlos Meza from Crowd Content! They discuss algorithm updates and how to survive them! Google search quality raters guidelines updated Crowd Content Content Refined Rocket Content Please Support the Sponsors for the Doug.Show. Odys: Get $100 (USD or EUR) added to your account as a welcome bonus if you are accepted! Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613 More time with Doug: Mile High Fi

The Lawyer Stories Podcast
Ep 87 | Jason Hennessey | Law Firm SEO

The Lawyer Stories Podcast

Play Episode Listen Later Mar 27, 2022 34:15


The Lawyer Stories Podcast Episode 87 featuring Jason Hennessey, author, entrepreneur and internationally recognized SEO Expert.  We discuss how Jason helps entrepreneurs gain the shortcuts to scalable, sustainable and explosive business growth.  We further discuss Jason's book Law Firm SEO:  Exposing the Google Algorithm to Help You Get More Cases. Jason shares with us the biggest mistakes lawyers make and provides helpful strategies to the Lawyer Stories community.