Podcasts about quick wins

How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it's worth the effort. Join Niall and Ian as they change the way we perceive podcasting and navigate the landscape of this dynamic and ever-evolving medium.Key Timestamps:(03:20) Sneak-Peek Moment: Ian reveals how his agency repurposes podcasts into various engaging content assets.(06:46) SEO Optimization for Podcasters: Niall discusses the importance of keyword research and on-page SEO to boost your podcast's visibility.(09:25) Creating a Content Strategy: Insightful discussion on aligning podcast content with the customer's journey to deliver exceptional value.(12:03) Sneak-Peek Moment: Empowering advice on transforming podcast episodes into dynamic, shareable assets.(15:29) Quick Wins for Podcasters: Practical tips on content creation, utilizing H1 and H2 tags, and the benefits of professional podcasting courses.(18:09) The Future of Podcast Marketing: A look at innovative tools like Podcast Marketing AI and Vidyo AI, and the evolving podcast landscape.Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyFor my Audience Only: Audio Episodes Edited for ONLY $27! Save $127!!Book a FREE consultation now!Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes PodcSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni fromSend a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Architecture Business Club host Jon Clayton interviews structural engineer Sam Dean of Porthouse Dean about common structural design pitfalls in home extensions and how to avoid spiraling costs. They discuss ground conditions as a major uncertainty (especially clay), the influence of nearby large trees and desiccation, and the use of low-cost desktop geological reports based on British Geological Survey borehole data to flag risk. They cover ceiling downstands and why beam position is often a cost-and-aesthetics decision between homeowner, architect, and builder, with installation complexity increasing when first-floor joists run into the beam. Sam explains cantilever “rules of thumb” and how corner bifold-door cantilevers can drive up steel and foundation demands, sometimes requiring columns and large foundations due to uplift forces. They address adding an extra storey and the case for trial holes. They also highlight risks of building onto existing, undocumented steelwork from previous extensions, which can force intrusive investigation or replacement when later loft conversions are planned. Sam explains how the architectural design can affect structural costs and outlines what to expect from a good structural engineering service. They touch on AI-generated architectural information, Sam's launch of an AI review service, and he shares the software tool his business can't work without.Today's GuestSam Dean. He started out as a materials scientist and structural engineer, spent a year in the nuclear industry, then teamed up with his friend Chris Porthouse to start PorthouseDean structural engineering. Sam then got hooked on building business systems and automations - to cut out the boring stuff and let his team do better work. When he's not solving process problems – he's cycling to work, playing and watching football, or baking crusty bread and homemade pizzas.—Episode Highlights00:00 Introduction00:39 Introducing Sam Dean01:38 Managing Risk with Groundworks03:08 The Clay Problem04:08 Trees Near Extensions: The Hidden Foundation Cost Driver04:30 When Is a Site Investigation Worth It? Practical Triggers05:10 Low-Cost Desktop Geology Reports: A Smart Early Warning05:49 Designers Missing Key Site Info (Like Trees)06:59 Case Study: The 20m Oak That Shows Up Too Late07:55 Using Maps + Clay Likelihood to Spot Risk Early08:48 Removed Trees Still Matter: Clay Desiccation Explained10:32 Ceiling Downstands vs Flush Beams: Set Expectations Early11:33 “Where Do I Put the Beam?” Why Engineers Don't Always Decide12:13 Joist Direction Changes Everything (and Can Add Thousands)13:01 Goalpost Frames & Rear Wall Openings: What's Cost-Neutral?14:00 Builder vs Client vs Architect: Who's Steering the Decision?14:37 Protecting the Homeowner: Budget Trade-Offs in Plain English15:36 When Architects Aren't On Site: How Design Intent Gets Lost18:06 Roles, Responsibility & the Principal Designer Confusion19:38 Why Small Projects Are So Cost-Driven (and Getting Worse)21:07 Cantilevers 101: The Rule of Thumb That Saves Your Budget23:12 Corner Bifolds + Floating Roofs: The Cantilever Trap25:23 Engineering Workarounds: Columns, Anchors & Uplift Forces27:34 Adding a Storey: Foundation Reality Checks29:32 Building on Existing Steelwork: The Missing Calculations Problem33:37 Prevention Playbook: Trial Holes, Checks, and Lightweight Options36:46 Quick Wins to Avoid Spiraling Costs (Wind Posts, Pillars, Layout)41:45 What Great Structural Engineering Service Looks Like46:49 The Rise of AI48:55 The One Piece of Software Sam Can't Live Without50:18 Final Thoughts—Key TakeawaysCheck the Ground Early to Avoid Big SurprisesLearn...

Joe Bockerstette is a former consulting partner at Price Waterhouse Cooper and a seasoned leader in supply chain transformation. Currently a partner at Business Enterprise Mapping (BEM), Joe helps companies untangle complex workflows and build sustainable systems for growth. Along the way we discuss – Working for UPS (3:30), The Pressure of Big Four Consulting (5:30), Angel Investors (6:45), $20 Million Heartbreak (8:55), The Origin of Business Mapping (10:00), Red Clouds and Quick Wins (11:15), Why Leaders Misunderstand Process (14:00), The "SAW" Workshop (17:45), Measuring Effectiveness vs. Efficiency (19:00), Right Process = Great Deliverable (24:15) and Amy and "I've Got This" National Down Syndrome Society (25:30). Interested in streamlining your business processes? Visit Joe at Business Enterprise Mapping Watch Amy Bockerstette's "I've Got This" moment with Gary Woodland at the 2019 Waste Management Phoenix Open. This podcast is partnered with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Send a donation, large or small, through PayPal @LukeLeaders1248; Venmo @LukeLeaders1248; or our website @ www.lukeleaders1248.com. Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.

Schlägt ChatGPT Sie und Ihr Unternehmen in seinen Antworten vor?…oder erscheinen in KI-Antworten Ihrer Wettbewerber?=> was Sie tun sollten, damit SIE genannt werden, darum geht es im aktuellen #KIundTECH-Podcast-Interview.Immer mehr Suchanfragen starten nicht mehr bei Google, sondern direkt in KI-Tools wie ChatGPT oder Copilot. Für Unternehmen bedeutet das: Sichtbarkeit verschiebt sich – von klassischen Suchergebnissen hin zu konkreten KI-Antworten. In dieser Episode spricht Holger Winkler mit Mark Lowe, Gründer und Geschäftsführer von KeySemantics, darüber, wie Organisationen – vom Mittelständler bis zur öffentlichen Verwaltung – konkret in KI-Antworten erscheinen können.Anhand praxisnaher Beispiele zeigt das Gespräch, welche Quick Wins sofort umsetzbar sind, welche technischen Grundlagen stimmen müssen und warum saubere Informationsarchitektur wichtiger wird als jeder Marketing-Hack. Warum sollten Sie dieses Interview nicht verpassen?Sie verstehen, warum klassische SEO-Logik allein nicht mehr ausreichtSie erhalten konkrete Quick Wins, die ohne IT-Großprojekt umsetzbar sindSie lernen, wie KI-Modelle Inhalte auswählen und priorisierenSie erfahren, welche technischen Fehler Ihre Sichtbarkeit verhindernSie bekommen Klarheit, wie sich AI-Search von klassischem SEO unterscheidet

In dieser Episode spreche ich mit Marcus Presich, Head of Data, Analytic & AI, Raiffeisenlandesbank Niederösterreich-WienWir sprechen über folgende Themen:-Wie startet man eine erfolgreiche Data- & AI-Strategie im Unternehmen von Grund auf?-Warum sollten Unternehmen bei KI-Projekten vom Business-Value statt von der Technologie ausgehen?-Welche Datenprodukte bringen Banken und Unternehmen den größten wirtschaftlichen Mehrwert?-Wie priorisiert man KI-Use-Cases richtig nach Business Impact und technischer Komplexität?-Welche Rolle spielen Fachbereiche beim Aufbau von Machine-Learning- und AI-Modellen?-Warum scheitern viele KI-Initiativen ohne sauberes Datenfundament?-Wie verändert Generative AI und Large Language Models den Kundenservice und Vertrieb?-Welche organisatorische Struktur braucht ein Unternehmen für erfolgreiche AI-Implementierung?-Wie bereitet man Mitarbeiter konkret auf den Einsatz von KI im Unternehmen vor?-Welche KI-Use-Cases bringen kurzfristige Quick Wins und welche sind langfristige Investments?Erhalte jede Woche aktuelle Strategien in dein E-Mail Postfach: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.stateofprocessautomation.com/Podcast-Moderator: Christoph PacherLinkedInInterviewgast: Marcus Presich, Head of Data, Analytic & AI, Raiffeisenlandesbank Niederösterreich-WienLinkedIn

3 Quick Wins to Get Client Conversations This Week (Plus FAQs on Proposals and Getting Clients) Episode Summary Feeling busy but not seeing any client conversations? In this practical 20 - 25 minute episode, Sarah shares three quick wins you can implement this week to create momentum, plus a bonus tactic that builds trust quickly. You will also hear answers to common Academy FAQs on niching, pricing, proposals (including a simple three-option proposal structure), follow-up, and getting clients without a huge network. Links and Resources Website: https://www.leapintoconsulting.com Capsule CRM: https://capsulecrm.com/invite/?friend=dXMxIzIwMzg4MQ Festival tickets: https://www.leapintoconsulting.com/the-hr-consultancy-festival-2026 One month of free access to The HR Consultancy Academy: https://leap-into-consulting.mykajabi.com/offers/DEANnq4M/checkout In This Episode, You Will Learn How to use the 10/10 List to generate warm introductions (without feeling salesy) A simple LinkedIn formula: One Problem, One Post, One Offer The Two-Call Week approach to keep business development consistent Why tracking leads and follow-ups in Capsule CRM prevents opportunities from slipping A bonus strategy: "Pick My Brain" calls to build trust and uncover paid work How to structure a three-option proposal so clients can choose the right level of support FAQs Covered Do I need a niche yet? How do I price when I feel unsure? When should I send a proposal? What should a simple proposal include? How do I create a three-option proposal? What if they ask for my day rate? How do I get clients without a big network? Should I offer referral incentives? How many follow-ups is too many? What if I am scared of outreach?

Real estate success starts with intentional lead generation.In this episode of the Real Estate Investing Women Podcast, we break down how to generate the right leads based on your strategy whether you are wholesaling, building rentals, or doing fix and flips.We explain the difference between quick win leads and long nurture leads and why knowing whether a seller needs to sell or simply wants to sell saves you time, energy, and capital.You will learn how to use MLS aging listings, agent referrals, for sale by owner opportunities, co wholesaling, tired landlords, and buyer avatars to build a focused, efficient deal flow without burnout.This conversation is for women who value clarity, systems, and results and want to grow their portfolios with intention not hustle.

Wie holst du mehr aus deinem bestehenden Traffic heraus? Leonard, CRO-Experte bei tante-e, zeigt seinen bewährten, systematischen Ansatz: vom datenbasierten Funnel-Check über qualitative Nutzeranalysen bis zur gezielten Optimierung einzelner Shop-Bereiche.Erfahre, welche KPIs wirklich zählen, wie du Benchmarks richtig interpretierst und warum verschiedene Nutzergruppen – Drop- vs. Non-Drop-Traffic, Neu- vs. Bestandskunden – unterschiedlich angesprochen werden müssen. Leonard erklärt, wann A/B-Testing sinnvoll ist und welche Quick Wins du direkt umsetzen kannst.Podcast gesponsert von Unzer: https://www.unzer.com/de/shopify-unzer/Merchant Inspiration Talks 2026: https://merchantinspirationtalks.com/Leonard auf LinkedIn: https://www.linkedin.com/in/ousainou?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Send a textWelcome to the Laundromat Resource podcast! In this episode, host Jordan Berry shares a comprehensive, free, three-part course packed with everything you need to know about buying your first laundromat. Whether you're new to the business or looking to up your game, Jordan Berry breaks down the process into straightforward, actionable steps.You'll learn how to find laundromat deals using a proven six-step system that leverages public markets, broker networks, and off-market opportunities. Jordan Berry introduces powerful tools like the Laundromat DFY (Done For You) platform, designed to help you organize leads and track your progress—completely free of charge.But the journey doesn't stop at finding a deal. The course dives deep into how to properly evaluate a laundromat's value, craft compelling offers, and perform thorough due diligence to avoid costly mistakes. With practical tips, real industry insights, and free resources provided throughout, this episode is your ultimate guide to making smart, informed decisions as you enter the laundromat business.Grab your notepad, get ready for step-by-step advice, and start your journey toward laundromat ownership today!In this episode; Jordan discuss:00:00 "CRM for Tracking Deal Action"07:30 Activity Logging Workflow14:32 Broker Outreach: Minimum Info & Cadence16:28 Targeted Laundromat Listing Strategy25:57 "Laundromat Deals and Direct Mail"30:27 "Laundromat Deal Analysis Explained"34:15 "Laundromat Analysis Tool Overview"43:26 "Quick Wins for Higher Income"47:01 "Maximizing Lease Terms Advice"51:13 Laundromat Valuation and Buyer Demand59:08 "Buying Your First Laundromat"01:04:31 "Tracking Laundry Machine Usage"01:07:05 "Verifying Laundromat Income Methods"01:10:49 "Machine Model Numbers Matter"01:16:26 Avoiding Hidden Business Expenses01:21:47 "Laundromat Ownership Made Easy"

Grab a copy of our BOOK here: http://winningtheweek.com/Join Lifehack Tribe: https://members.lifehackmethod.com/join-lifehack-tribeSUBSCRIBE to our podcast on the platform of your choice!Spotify: http://spoti.fi/3pNtPVeApple Podcasts: http://apple.co/3tiIpWWOr subscribe to our YouTube channel: https://www.youtube.com/c/LifehackBootcampTime stamps:02:53 - The Core Problem Defined. Lisa names her main struggle: too many ideas and no clear starting point for embedding customer experience strategically into company culture.06:46 - Choosing the Critical Path. Overwhelm comes from trying to do everything; clarity comes from choosing what actually matters now.08:19 - Finding “The Possible.” Progress lives in the overlap between passion, business priorities, timing, stakeholders, and resources.09:22 - Making Ideas Compete. Turning ideas into action requires forcing them to compete against real constraints.11:48 - Lead With Problems or Quick Wins. Ideas gain traction fastest when they solve an existing problem or create an easy win.12:30 - Lily Pads, Not Leaps. Big visions succeed when broken into small, provable steps that build momentum.14:09 - Acting Without Permission. Meaningful change can begin by acting within what you already control.16:35 - From Vision to Reality. Execution feels messy because it turns idealized ideas into real-world impact.18:17 - Imperfect Impact Beats Perfect Ideas. Helping people imperfectly in reality matters more than holding a perfect vision.20:38 - Metrics as the Missing Link. Influence grows when ideas are tied to the metrics leadership cares about.23:56 - Bring Wins, Not Requests. Credibility is built by delivering results before asking for buy-in.29:02 - Cutting Low-Leverage Work. Progress requires letting go of work that crowds out high-impact execution.33:36 - Stacking Small Wins Builds Trust. Consistent execution earns autonomy, credibility, and influence.35:07 - Clear Decision Criteria. The path forward is choosing low-risk, high-overlap actions tied to company goals.Check out our FREE masterclass all about How To Plan The Perfect Week In 30 Minutes Flat: https://bit.ly/3eEZ9AQCheck out our website: https://lifehackmethod.com/

In this follow-up conversation, Directors Paul Baram and Louise Georgiou sit down to reflect on her first 120 days at Actualize Consulting. Building on their earlier “60 Days Into Consulting” episode, Louise shares how her perspective has expanded from treasury execution to advisory work - what her biggest lessons have been thus far, what's energized her, and the patterns she's seeing across clients and the consulting industry.Join their engaging conversation to hear more about:The mindset shift from solving symptoms to diagnosing root causes in treasury consultingHow to build trust quickly with clients through transparency, listening, and speaking the “treasury language”Common treasury pain points Louise now recognizes early across organizations and industriesThe importance of prioritization, quick wins, and adapting recommendations to maturity levelsIndustry trends accelerating treasury transformation, including TMS modernization, APIs, and automationThanks for listening to this episode of the Actualizing Success Podcast! We hope you enjoyed the discussion and will come back for more. In the meantime, don't forget to rate this episode and leave a review!   Get in touch with Actualize at www.actualizeconsulting.com    We'd love to hear from you! If you have any questions, comments, or would like to collaborate on a future episode, please contact us at podcast@actualizeconsulting.com.     

Tobias Krüger hat den Kulturwandel bei der Otto Group über Jahre hinweg maßgeblich geprägt und verantwortet. Heute begleitet er mit seinem Unternehmen Hello.Beta eine Vielzahl externer Organisationen – von DAX-Konzernen bis hin zu mittelständischen Industriebetrieben – bei ihrer Transformation.Wie unterscheidet sich die Arbeit als externer Begleiter von der internen Rolle? Tobias Krüger spricht offen darüber, warum er heute freier agieren kann, kein „politisches Korsett“ mehr trägt und warum er potenziellen Kunden auch mal absagt, wenn die Ernsthaftigkeit im Top-Management fehlt.In diesem Gespräch mit 1*Sebastian Purps-Pardigol* teilt er tiefe Einblicke in die Prozessdynamik von Veränderung: Es geht um den „Höllenritt“ der Transformation, die Aktivierung der „Allianz der Willigen“ und die Frage, warum echte Beziehungsqualität im Unternehmen nicht durch rein professionelle Regeln ersetzt werden kann. Erfahren Sie, wie man auch „Blue-Collar“-Mitarbeitende ohne PC-Arbeitsplatz erreicht und warum der Fokus auf die Begeisterten oft wirksamer ist als der Kampf gegen die Skeptiker.Tools für den eigenen Kulturwandel finden Sie hier: www.kulturwandel.tools01:18 Die neue Freiheit: Der Unterschied zwischen interner Kulturverantwortung und externer Begleitung4:51 Weg von „10-Schritte-Plänen“: Warum Prozessdynamik wichtiger ist als starre Methodik06:41 Mut zur Absage: Warum Tobias Krüger nur mit Vorständen arbeitet, die wirklich bereit für Schmerz sind11:38 Performance & Kultur: Warum der wirtschaftliche Fokus heute präsenter ist als vor fünf Jahren14:34 Die „Wahrheit der Situation“: Wenn das Management realisiert, was die Belegschaft wirklich bewegt17:43 Der Zeit-Deal: Wie viel Investment ein Vorstand für echte Veränderung einplanen muss24:42 Bestandsaufnahme 2.0: Was man aus statistischen Analysen und Freitextfeldern lernt34:41 Kulturwandel in der Produktion: Wie man „Blue-Collar“-Mitarbeitende auf Augenhöhe erreicht41:29 Strategische Allianzen: Der Umgang mit Betriebsräten in Veränderungsprozessen43:44 Die Mindestvoraussetzungen: Was ein Prozess braucht, um nicht als „nächste Sau durchs Dorf“ zu scheitern48:11 Die Allianz der Willigen: Wie man die 5-10 % Begeisterten im Unternehmen aktiviert54:08 Radikale Messbarkeit: Warum Kulturarbeit harte KPIs und Mehrwerte liefern muss58:12 Quick Wins und Symbole: Vom Duzen bis zum Abbau von unnötigen Reportings01:00:55 Beziehungsqualität statt Hürden: Warum Professionalität allein keine Bindung heilt

What You'll Learn in This Episode:In this episode of the Lean Solutions Podcast, Andy Olrich and Catherine McDonald explore what happens after the strategy day is over. Once goals are set, how do organizations move from planning to real execution? They highlight the challenges of managing too many goals and the necessity of engaging teams in the strategy process. They unpack why teams often struggle—not because they lack ideas—but because they have too many priorities and not enough clarity on where to start. The discussion focuses on practical frameworks for filtering, prioritizing, and executing goals in a way that aligns strategy with daily work.Key Takeaways:Teams don't struggle from a lack of ideas—they struggle from too many priorities.Don't start where it's exciting—start where it's expensive.Use structure to remove subjectivity.Links: Lean Solutions 2026 SummitLean Solutions Website⁠⁠Click Here For Catherine McDonald's LinkedIn⁠⁠⁠⁠Click Here For Andy Olrich's LinkedIn⁠⁠

In this episode, Mark Cardone and Theron Feidt dive into the concept of "Quick Wins." The duo discusses how to close the gap between having a great idea and actually executing it. Whether you are a perfectionist struggling with "analysis paralysis" or a visionary with a mile-long to-do list, this episode provides a framework to stop thinking and start doing. The Three Pillars of Immediate Action 1. The 24-Hour Micro-Action To prevent "idea decay," you must commit to a tangible action within 24 hours of having a new idea. Identify the First Domino: Don't try to flesh out the entire concept. Find the one small step that gets the ball rolling. Avoid the Research Trap: Research is important, but it often becomes a form of procrastination. Don't let AI or Google searches keep you from taking the first step. 2. Leverage the "Do It Badly" Rule Perfectionism is the enemy of progress. This rule encourages you to embrace Version 0.01 rather than waiting for Version 1.0. Lower the Barrier to Entry: Make the start so easy it's impossible to say no (e.g., five pushups instead of a full gym hour). Iterate Based on Feedback: You can't improve what doesn't exist. Launching quickly allows you to get real-world feedback and pivot as needed. 3. Create an Environment of Immediacy Your environment should pull you toward action, not push you away with friction. The 2-Minute Rule: If the setup for a task takes more than two minutes, the mental effort to start becomes exponentially higher. Keep your "tools" ready to go. The Go/No-Go Filter: Not every idea is gold. Quickly filter your ideas: if it's a "Go," hit the 24-hour rule. If it's a "No-Go," file it away and stop thinking about it. Public Accountability: Share your goals with a partner or coach. Hearing your own excuses out loud often reveals how ridiculous they are. Quick Reference Guide Concept Key Takeaway Idea Decay The longer you wait to act, the less likely you are to do it. Analysis Paralysis Overthinking leads to stagnation; action leads to clarity. The First Domino Focus only on the very next step to build momentum. Accountability Consistency is easier when someone is watching. "When you hear yourself make your excuses to someone else, you realize how ridiculous they sound most of the time." Ready to start? Visit AchieveResultsNow.com to get a free copy of the book, Ignite Results, and start taking daily actions today. ARN Suggested Reading: Blessings In the Bullshit: A Guided Journal for Finding the BEST In Every Day – by Mark Cardone & Theron Feidt https://www.amazon.com/Blessings-Bullshit-Guided-Journal-Finding/dp/B09FP35ZXX/ref=sr_1_1?dchild=1&keywords=blessings+in+the+bullshit&qid=1632233840&sr=8-1 Full List of Recommended Books: https://www.achieveresultsnow.com/readers-are-leaders Questions? 1.   Do you have a question you want answered in a future podcast? 2.   Go to www.AchieveResultsNow.com to submit. Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast.  The podcast that gives you immediate actions you can take to start seeing life shifting results NOW!

Small updates can make a big difference—if you know where to focus. In this lightning round episode, we highlight recent changes across Instagram, Google, Facebook, and AI tools that affect your marketing visibility. You'll learn what's working now, what to avoid, and where to spend your time for maximum impact. ✅ Which CTA language performs best (and why) ✅ Why Instagram Reels and replies matter more than hashtags ✅ How AI is shifting from search to delegation—and what that means for your content

In dieser Folge hören wir Philipp Sütterlin, AI Strategy Consultant bei SAP und Experte für Agentic AI. Philipp erklärt, warum 2026 das Jahr der AI Agents wird: Agentic AI revolutioniert Business-Prozesse bei SAP-Kunden durch autonome Agenten, die komplexe Workflows in Finance, Supply Chain und HR automatisieren – ohne umfangreiche Umbauten in der Architektur. Er teilt Quick Wins wie embedded Agents für Rechnungsabgleich oder Supplier Onboarding, Praxisbeispiele aus der Industrie und Tipps zur Skalierung.Viele überschätzten den 2025-Hype von AI Agenten, echter Impact kommt wohl 2026. Ein top relevantes Thema. Auch teilen wir Infos und Events wie SAP Agent Days und die AI Hackathons – mehr wie immer im Podcast und den ShownotesLinks:LinkedIn: Philipp Sütterlin: https://de.linkedin.com/in/philipp-sütterlin-17800219bSAP Events: Agent Days (26-27.02.): https://events.sap.com/eur-sap-agent-days-mee/en_us/home.htmlSAP Hackathon | Business meets AI - 23. 27. März 2026München: https://events.sap.com/de-hackathon-de/de_de/home.htmlBerlin: https://events.sap.com/de-hackathon-for-public/de_de/home.htmlZürich: https://events.sap.com/ch-hackathon-maerz26/de_de/home.htmlSAP Business AI: Joule Agents: https://www.sap.com/products/artificial-intelligence/ai-agents.htmlBlog: KI-Agenten bei SAP: Überblick, Beispiele, Umsetzung und Adoption mit Jochen Schneider: https://community.sap.com/t5/sap-training-and-change-management-blog-posts/ki-agenten-bei-sap-überblick-beispiele-umsetzung-und-adoption-mit-jochen/ba-p/14259318Google Deepmind Co-founder Dennis Hassabis auf LinkedIn : https://www.linkedin.com/in/demishassabisSAP CTO Philipp Herzig auf LinkedIn : https://www.linkedin.com/in/philipp-herzig/The AI Daily Brief: https://aidailybrief.ai/

The Global Alliance against Hunger and Poverty, launched under Brazil's G20 Presidency in 2024, seeks to accelerate progress towards ending extreme poverty and hunger while tackling inequality. Bringing together over 200 members including governments, international organisations, and other partners, the Alliance aims to mobilise political commitment, align public and private financing, and promote evidence-based policy solutions that are country-led and centred on those most affected.  In this episode, we unpack the Alliance's mandate and early achievements, explore how it supports countries in identifying needs and scaling proven policy instruments, and discuss what lies ahead as the Global Alliance moves from coordination to large-scale implementation.  Meet our guests:  Renato Domith Godinho, Director, Global Alliance against Hunger and Poverty Support Mechanism  Kevin Watkins, Visiting Professor at the London School of Economics In our Quick Wins segment, we speak with Raphaël Duteau, Manager for AI and Data Ethics at Employment and Social Development Canada, about the opportunities Artificial Intelligence presents for social protection. He also shares insights on the AI Hub launched under the Digital Convergence Initiative.  References:  Resource | Global Alliance against Hunger and Poverty  Resource | AI Hub  Webinar recording | The AI Hub for Social Protection - supporting responsible AI in social protection 

Why bother with upsells? Simple math: if your average job is $400 and you add justone $100 upsell that 40% of customers say yes to, you're looking at an extra$40 per job – on 20 jobs a month, that's $800 more in your pocket with almostzero marketing cost.Thesearen't big projects; they're quick, visible wins that solve small problemscustomers didn't even know they had – or remind them of something they keepmeaning to fix Watch us on YouTube (clickhere)Subscribe to our free newsletter, https://handymanprosradioshow.com/newsletter-signup/Join our Facebook group @handyman prosSend us an email, questions@handymanprosradioshow.com.

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.ㅤBest Moments:(01:45) Left-justified email copy beats center-justified by 12% on click-through(02:45) Add one reassurance line under a form, and submissions lift by 18%(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage(04:42) Every extra required form field drops submissions by around 9%(05:15) Fridays are not dead, webinar attendance is up 75% year over year(06:45) Remove social buttons from your landing page, and conversions rise by over 8%ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

You're in for an awesome episode today! I sat down with functional practitioner and Balancing Hormones Naturally podcast host Leah Brueggeman to talk fertility, hormones, and the environmental stressors most people overlook.Leah breaks down how toxins, everyday products, and nervous system stress can disrupt hormone balance in both women and men… often without obvious warning signs. We dig into the foundations of hormone health, including blood sugar balance, minerals, digestion, protein, fiber, and why “doing all the right things” doesn't work if the body is stuck in survival mode.Leah also shares her personal health journey and practical, realistic steps to reduce endocrine disruptors in daily life, support fertility naturally, and create a healthier internal environment for conception.If fertility or hormone health has felt confusing, frustrating, or out of reach, this episode offers clarity, perspective, and actionable guidance!Want more from Leah?Balancing Hormones Naturally PodcastYouTubeleahbrueggemann.com00:56 Guest Introduction: Leah Brueggeman01:23 The Impact of Environment on Hormones03:29 Rising Infertility Rates and Environmental Factors06:40 Increasing Resilience and Personal Health Journey15:19 Understanding Hormonal Imbalances17:49 Symptoms and Signs of Hormonal Imbalances18:50 Men's Health and Fertility22:59 Chronic Exposures and Long-term Effects26:40 Understanding Your Nervous System Ladder27:05 Calming Techniques for Fight or Flight27:23 Addressing Nervous System Shutdown27:43 The Importance of Matching Your Regulation Techniques28:27 Mineral Support for Adrenals and Thyroid28:51 Digestive Health and Nutrient Absorption29:15 Potassium-Rich Foods for Stress Management29:57 The Role of Sodium and Vitamin C in Adrenal Health30:52 Foundational Patterns for Health31:40 The Gradual Decline of Health and Energy33:12 Quick Wins for Health Improvement33:39 The Importance of Blood Sugar Balance39:57 Debunking Hormone Myths42:06 Advice for the Fertility Journey45:16 Considerations Before IVF49:03 The Power of a Healing Environment49:54 Where to Find More Information50:33 Final Thoughts and EncouragementIG: @MoldFindersNot sure the best way to get started? Follow these simple steps to hit the ground running…Step 1: Subscribe To Our Podcast!Step 2: Want a Test More Advanced Than ERMI? www.TheDustTest.com⁠Step 3: Already Have An ERMI? Find Out What It Actually Means. ⁠⁠www.ErmiCode.com⁠Step 4: Text Me (yes, it's really me!) The Mold Phone: 949-528-8704Step 5: Book A FREE Consultation www.yesweinspect.com/call

Unlock your next A‑player hire! Join us on February 10 for a free, live web class where we'll reveal the exact hiring framework top contractors use to consistently attract and keep elite talent (even in a labor shortage).Register here: https://trybta.com/HIFB26To learn more about Breakthrough Academy, click here: https://trybta.com/EP257 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL257How much time do you waste each day on little inefficiencies?- Searching for the latest version of that SOP- Flipping through a hundred browser tabs to find your budget spreadsheet- Typing out the same email to 30 different clientsToday's guest, Nick Sonnenberg, literally wrote the book on business efficiency. It's called Come Up For Air and it is a go-to for small business owners and teams looking to stop “drowning in work” and free up the time they spend on redundant or inefficient tasks.In today's episode, we get into all the little things you can do that may only save you seconds at the time… …but actually add up to minutes and hours when you stack them day after day.We talk email management, how to invest time up front to save yourself hours down the line, and how to set yourself up for success when it comes to AI and automations.This is a quick one, but we cover a lot.00:00-Intro01:29-Increasing Capacity Without Adding More People01:37-Why Start with Email Management?04:16-The RAD Framework: Reply, Archive, Defer06:59-Quick Wins for Email Inbox Management08:46-AI and Automation in Contracting Businesses11:18-Progress and Context of Nick's Executive Assistant AI Agent14:14-Asset Building vs. One-Time Requests with AI21:54-Identifying Areas for AI Use24:32-The Shift to AI as a Search Engine27:05 -Final Thoughts and How to Contact Nick

In this conversation, Charles Good and Nancy Harhut delve into the intricate relationship between leadership, marketing, and behavioral science. They explore how understanding decision-making shortcuts, the power of emotion, and principles like loss aversion and the endowment effect can significantly enhance marketing strategies. The discussion emphasizes the importance of ethical marketing practices, the role of social proof, and how leveraging scarcity and exclusivity can drive customer engagement and conversion.TAKEAWAYSMost performance problems don't show up as learning problems.Leading with emotion accelerates action.People make decisions for emotional reasons and justify them later.Loss aversion outperforms promised gains in marketing.We value things more when we think of them as ours.Scarcity and exclusivity can create urgency in marketing.Giving first without strings attached fosters reciprocity.Social proof influences decision-making significantly.Specificity in testimonials enhances credibility.Authenticity in marketing is more effective than perfection.Chapters00:00 Understanding Marketing Blind Spots01:47 The Power of Behavioral Science in Marketing02:14 High-Cost Mistakes in Marketing04:06 Quick Wins with Behavioral Science05:15 The Role of Emotion in Decision Making 08:52 Leveraging Loss Aversion12:09 The Endowment Effect and Customer Ownership15:31 Scarcity and Exclusivity in Marketing21:21 The Principle of Reciprocity23:39 The Power of Reciprocity in Business25:05 Leveraging Social Proof for Credibility26:40 The Role of Peer Influence in Decision Making29:13 Authenticity in Social Proof and Reviews31:33 The Importance of Storytelling in Marketing33:47 Key Insights and TakeawaysNewsletter: https://charlesgood.substack.com/LinkedIn: https://www.linkedin.com/in/charlesagood/

What if problems weren't something to avoid—but something to value? In this episode of Experiencing Healthcare, Jamie and Matt explore a powerful idea: Problems are Currency—but only when we stop pointing at them and start owning them. They break down how excuses form, why asking for help is a leadership strength, how to prioritize what matters most (not just what's loudest), and how small wins create real momentum. If you've ever felt stuck, overwhelmed, or hesitant to tackle a tough issue, this conversation will help you shift from reaction to resolution.

In this episode of BrainFuel, Ruth is joined by Dr Paul Chadwick Chief Executive of the Behavioural Science and Public Health Network (BSPHN), clinical psychologist, and former Co-Director at the UCL Centre for Behaviour Change. Paul shares what's changing inside BSPHN, why the organisation is expanding beyond public health, and what it will take to embed behavioural science across the public sector in a way that's practical, inclusive, and built for real-world complexity. We also dive into Paul's personal behaviour change story, why applied behavioural science can be a lonely job, and the big myth he'd send straight to Room 101…

In this Christmas-morning episode, Cody & Meagan dive into what makes a stay truly special at the holidays — from guest expectations to festive touches — and wrap things up with their own Christmas movie showdown

This week we're diving into the health stories you'll actually want to know about as we head into mid-December. We're unpacking why sugar cravings are so common and what's really happening in your brain and body when they strike, plus the small, practical shifts that genuinely help. We look at the wild rise of protein shakes, from beef-sludge origins to celebrity smoothies and Michelin-styled blends, and what you actually need to know about protein for real-world health. We also explore the science of better sleep. A new wave of research is showing just how much gentle, consistent mind–body movement regulates cortisol, supports the nervous system and improves sleep quality over time. We break down what really makes the difference and how to build habits that help you sleep more deeply and wake up feeling human again. Ella's book signing on the 16th: https://www.bookbaruk.com/event-details/meet-ella-mills-exclusive-pre-publication-signing-and-meet-greet 50% off code for Quick Wins with ⁠Waterstones⁠ - ‘QUICKWINS50' (enter the code at checkout) Learn more about your ad choices. Visit podcastchoices.com/adchoices

SummaryIn this conversation, Joe Bockerstette discusses his book 'Red Cloud Road' and the concept of 'Red Clouds'—the obstacles that prevent organizations from achieving their goals. He explains the Paragon methodology used in his consulting firm, Business Enterprise Mapping, to identify and address these issues. The discussion covers the importance of standardizing processes, engaging employees in improvement efforts, and making it easier for teams to do the right thing. Joe emphasizes the role of leadership in facilitating change and the value of experienced consultants in optimizing workflows.Buy the Book:Red Cloud Road: How Strategic Process Management Drives Competitive AdvantageConnect with Joe BockerstetteLinkedInwww.businessmapping.com KeywordsRed Clouds, Strategic Process Management, Paragon Methodology, Quick Wins, Workflow Optimization, Leadership, Change Management, Employee Engagement, Standardization, Business ProcessesTakeawaysRed clouds are obstacles preventing organizations from achieving their goals.The Paragon methodology helps organizations identify and address workflow issues.50% of red clouds can be resolved as quick wins by frontline employees.Standardizing processes can lead to greater efficiency and scalability.Engaging employees in process improvement fosters a culture of ownership.Leadership plays a crucial role in facilitating change management.Making it easy to do the right thing is essential for organizational success.Inadequate data collection often leads to workflow challenges.Experienced consultants can help organizations redesign processes for better results.The ideal consultant balances detail orientation with strategic awareness.Sound Bites"50% of all Red Clouds are quick wins.""It's about making it easy to do the right thing."Chapters00:00 Understanding Red Clouds and Strategic Process Management02:59 The Paragon Methodology and Quick Wins05:44 Identifying and Addressing Systemic Issues08:57 Standardizing Processes for Efficiency11:52 Engaging Employees in Process Improvement15:04 Leadership and Change Management17:54 Making It Easy to Do the Right Thing20:48 The Role of Consultants in Workflow Optimization

What if your team could feel more connected without ever mandating office days? In this Quick Win episode, I’m joined by Avani Prabhakar, Chief People Officer at Atlassian. With over 13,000 employees scattered around the globe, Atlassian has learned that connection doesn’t come from casual coffee chats or watercooler moments. Instead, they’ve built a framework called Intentional Togetherness – bringing teams together once a quarter with a clear purpose. It’s a practice that creates bonds lasting far beyond a handful of office days. Avani and I discuss: Why “remote” and “distributed” work are not the same thing The myth that office attendance automatically creates connection How Atlassian’s “Intentional Togetherness” framework works The quarterly gatherings that build bonds that last for months Why purposeful collaboration beats sporadic in-office days Key Quotes “Connection wasn’t built by sporadic office attendance – it was built when you bring people intentionally together with a purpose.” Connect with Avani on LinkedIn. Listen to the full interview with Avani here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

In this special episode with Olivier De Schutter, UN Special Rapporteur on extreme poverty and human rights, we explore where global efforts stand today to combat poverty and how international actors can strengthen their support, particularly through a human-rights lens. The discussion brings what an effective path forward might look like in today's complex global context, and how poverty, as a deeply transversal issue, is interlinked with a myriad of other major themes requiring international and national attention. Our regular podcast episodes will take a short break in January 2026, but we will be back in February with exciting guests and new social protection topics. In the meantime, we leave you with our special TRANSFORM podcast series, which will feature two more episodes: one to be released later this month and the other in January. Stay tuned!   Meet our guests: Olivier De Schutter, UN Special Rapporteur on extreme poverty and human rights For our Quick Wins segment, we have Marco Knowles, Senior Social Protection Officer at FAO, talking about the latest publication on social protection for rural populations within green climate fund projects. We also discuss the latest development on COP30 in Belém and the advocacy efforts that have been made so far. Publication: Weathering the storm: poverty, climate change and social protection Publication| Breaking the cycle: ending the criminalization of homelessness: Report of the Special Rapporteur on extreme poverty and human rights, Olivier De Schutter Publication | The Poverty of Growth Publication | Eradicating poverty beyond growth: Report of the Special Rapporteur on extreme poverty and human rights, Olivier De Schutter Publication | Non-take-up of rights in the context of social protection: Report of the Special Rapporteur on extreme poverty and human rights, Olivier De Schutter Publication | Social protection and inclusive climate action – A review of social protection for rural populations within Green Climate Fund projects    

This week we're diving into the health stories you'll actually want to know about as we head into December. We're looking at how to beat a hangover and stay well through the festive chaos, from sleep dips to sugar overload. We unpack the rise of wellness washing, why so many “healthy” products are anything but, and how to spot the difference between real wellbeing and clever marketing. Our big story this week is the chronic disease pandemic. A major new Lancet review has brought global attention to the links between modern diets, ultra processed foods and long term illness, exposing the industry forces driving the trend and what the evidence really shows. We break down the key findings and share the simple, realistic habits that genuinely support long term health. Ella's book tour events: https://www.bookbaruk.com/event-details/meet-ella-mills-exclusive-pre-publication-signing-and-meet-greet 50% off code for Quick Wins with Waterstones - ‘QUICKWINS50' (enter the code at checkout) Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a brilliant follow on to the Alcohol & the Menopause episode from Season 6 Episode 7 with Sarah Williamson, coach and author of Drink Less, Live Better. We all know how tricky it can be as the Christmas party season gets underway and our schedule fills up with all manner of seasonal celebrations. In this bonus episode, Sarah joins me again to share some excellent advice and sneaky quick wins on ways to moderate your alcohol intake and still enjoy all your social engagements, during the frantic festivities of December.She shares 7 excellent tips so that no one will even notice that you're being careful. Not that it's anyone else's business, but we all know how awkward peer pressure can be at this time of year! There are some really good ideas here and I guarantee that you'll find them helpful. Tune to find out more about stealth ordering, managing rounds, smart drinking options and NO-vember!If you're a fan of The Happy Menopause, please tell your friends and family about it, and make sure you click the follow or subscribe button on whichever platform you listen on, to make sure you never miss an episode. It really does make a huge difference to the algorithms which influence the visibility of the podcast, so that more women can find the show. After all, every woman deserves to have a happy menopause. Check out the full Show Notes for this episode on my website www.well-well-well.co.uk/podcast, where you'll find all the relevant links and references for each guest. Learn how to build your own menopause diet to manage your symptoms with my book The Happy Menopause: Smart Nutrition to Help You Flourish. And if you're tired of feeling tired and grappling with brain fog, check out my new book: The Happy Menopause Guide to Energy; Nutrition to Rejuvenate Your Brain & Body. It's available in all the usual places.

Send Us A MessageYour sphere of influence contains a small group of people who actively sell for you - your advocates. Most agents fail to identify who these people are and, more importantly, fail to pour back into them with the same energy they receive. This episode breaks down how to identify your top 20-25 advocates and implement a personal, non-programmable approach to keeping them engaged and appreciated.Featured Quote: "I have seen it a number of times where $200,000 - $500,000 incomes are built upon 15, 20 advocates in the community. It doesn't take many to build a massive business in this business, in the real estate business, on a few advocates that are out in the community."What You Will LearnHow to identify the advocates already in your sphere of influenceWhy your top 20-25 relationships deserve the most intentional focusThe difference between personal service and programmable outreachWhy serving advocates rarely involves real estate conversationsThe minimum monthly cadence required to stay top of mindHow to celebrate referrals without it ever feeling redundantWhy 80% of business comes from your sphere even when you're not intentional about itListen to the Podcast on these PlatformsApple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVzSocial Media and Contact InformationWebsite: https://www.raisingrealestatestandards.comLink Tree:  https://linktr.ee/raisingrealestatestandards

In this week's Monday News Drop, Co-hosts Bo Brabo and Luke Carignan, along with ASHHRA Executive Director, Jeremy Sadlier, break down the biggest healthcare HR trends and policy changes shaping the road to 2026—what HR leaders need to watch, prepare for, and take action on now. From telehealth reimbursement cliffs to workplace violence standards and double-digit benefit increases, this episode arms you with a strategic playbook for the year ahead.

Ever caught yourself rehearsing what to say at work - terrified one wrong phrase could spark backlash? In this Quick Win, I speak with Clare Stephens, former Editor-in-Chief at Mamamia, about the fear of getting it wrong, how to handle mistakes, and why the most powerful apology is often the simplest one. Clare learnt the hard way that over-explaining a mistake can make things worse. After facing public criticism early in her career, she reframed her approach to errors – both online and in leadership. Her advice? Keep apologies short, unreserved, and genuine. Then move on. Clare and I discuss: Why leaders fear saying the wrong thing in today’s workplace How to create a culture where mistakes are met with grace, not blame The fine line between accountability and people-pleasing Why long, detailed apologies rarely work The simple framework for owning mistakes and moving forward KEY QUOTES “The best apology is short and unreserved. There’s no excuses. Just, ‘I’m apologising,’ and then you move on.” “You’re actually a worse leader if you can’t be direct.” Connect with Clare Stephens on Instagram, LinkedIn and check out her latest book The Worst Thing I’ve Ever Done here. Listen to the full conversation with Clare here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

This episode is for the Christian woman who wants a fresh start but feels stuck, scattered, or surrounded by things she didn't mean to keep. Instead of waiting for the “right mood” or a wide-open weekend, we're using a powerful strategy: body doubling. Following along in real time, you'll declutter 50 items that take 10–60 seconds each. Pens, old receipts, mystery cords, stretched-out scrunchies, expired spices, broken toys, duplicate kitchen tools — tiny things that create big visual and mental clutter. By the end of this episode, you'll: • Clear space quickly • Build momentum • Feel lighter and more in control • Have a repeatable process that you can activate any time • Create a sense of calm heading into the New Year! Want the full printable checklist? Join the newsletter — it arrives Friday and makes this whole process even easier. ___ If this episode served you, would you leave a 5-star review? It helps other Christian women discover the podcast. Thank you! Stay in touch! • Join the Newsletter for your printable checklist: https://kristina-borseti-llc.kit.com/ac428baac7 • Pair the Podcast with the Community: www.facebook.com/groups/organizedonpurpose/ : Decluttering & Organizing for Christian Moms  

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method that outsells even the best of sales letters. I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Literally none. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners 2007: That business grew to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. That was dumb. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. Then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2023: Focused mainly on consulting, offering marketing services to more established companies.. Made significantly more profit and still ended up growing my personal brand despite being super reclusive and weird. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business or a brand, it so create goodwill by helping people. The easiest way to earn trust is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

When you’re on the edge of a big leap, do you spiral into everything that could go wrong? What if you asked a different question instead - one that opens the door to possibility rather than fear? In this Quick Win, I speak with educator and author Lael Stone about the powerful mindset shift from “How bad could it be?” to “How good could it get?” It’s a simple reframe that changes how we approach risk, success, and self-sabotage - and helps us recognise when fear is keeping us small. Lael and I discuss: Why our brains are wired to fixate on danger and protection The one question that flips fear into curiosity: “How good could it get?” How family patterns can quietly shape how we define success The hidden guilt that makes some of us sabotage our achievements A practical exercise to break free from old stories and step into growth KEY QUOTE “When you ask, ‘How good could it get?’, you open yourself up to possibilities you didn’t even know existed.” Connect with Lael Stone on Instagram, LinkedIn and her website, and check out her latest book Own Your Story. Listen to the full conversation with Lael here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: LinkedIn: https://www.linkedin.com/in/amanthaimber Instagram: https://www.instagram.com/amanthai If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Welcome back to another episode of School Counseling Simplified. Today we are taking a behind-the-scenes look at effective data tracking and how it can help you better support students while advocating for the role of the school counselor. Data can feel overwhelming, but when used intentionally, it becomes one of the most powerful tools in your counseling program. This episode breaks down simple, practical strategies to help you collect, interpret, and share data with confidence. A Quick Win for Data Tracking One of the easiest ways to begin building a data-driven counseling program is through a five-minute self-assessment. - Create a quick Google Form with a few skill-based or feelings-based questions. You can either interview students and record their responses or have them complete it independently. Make sure to capture their name, their responses, and the date for easy tracking. The Big Takeaway Every counseling session should be purposeful and aligned with a clear objective. Before each session, ask yourself what skill, strategy, or concept you are focusing on. Your data tracking should reflect this objective so that you are gathering meaningful and relevant information. My Favorite Data Tracking Tools Self-Assessments Self-assessments allow students to report on their own experiences, skills, or emotions. Use these during the first and last sessions to monitor growth. Build your questions around the objectives of your session or group. These can be objective questions tied to specific skills or subjective questions tied to feelings. Google Forms is an excellent tool for organizing and reviewing this data quickly. Behavior Surveys Behavior surveys provide valuable insight from teachers and caregivers. Send these forms digitally for easy completion and record keeping. This data helps identify gaps between how students view themselves and how their behavior is observed by people in their daily environments. End-of-Year Reports This is one of the most powerful data tools for communication and advocacy. An end-of-year report summarizes how many students you served, the lessons you taught, and the time spent providing support. These reports help guide decision-making, highlight the effectiveness of your program, and advocate for your role within the school. Data Walls A data wall is a bulletin board that displays key information and outcomes. Place this in a location with high visibility such as the front office, hallway, or multipurpose room. Update it regularly, whether monthly or quarterly, and share only the most relevant results to keep the information clear and impactful. How to Interpret Data to Improve Your Program Data is only useful if it informs next steps. If data shows student improvement, celebrate the progress and consider transitioning students to a lower tier of support. If data indicates limited or no improvement, evaluate the situation. You may need to adjust interventions, refer students out, or move to a different tier of support. Use the information to determine short-term, solution-focused next steps. How to Use Data to Advocate for Your Role When presented clearly and consistently, data shows the impact of your work and communicates the value of your counseling program. Data helps stakeholders understand how many students you serve, what needs are emerging within the school, and how your services contribute to positive outcomes. It is one of your strongest advocacy tools.   Resources Mentioned: Join IMPACT Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest Youtube   More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!  

This week we're unpacking the stories that could genuinely shift your everyday health. We look at the three simple habits proven to stop morning headaches, from caffeine timing to sleep rhythms and jaw tension. We also dig into the new “natural Ozempic” capsule making headlines, explaining how it actually works in the gut, how it compares to GLP-1 injections and what the early research really shows. Plus, we explore the nationwide Bang in Some Beans campaign aiming to double the UK's bean intake by 2028, why supermarkets are backing it and what the science says about beans for heart health, gut health and long-term disease risk. It's a practical, evidence-led episode filled with useful takeaways you can put into your week straight away.

In this episode of the Drop in CEO podcast, host Deb Coviello welcomes Joe Bockerstette, Managing Partner at Business Enterprise Mapping. Joe shares his journey from engineering to consulting, angel investing, and leading transformative workflow improvements for organizations. Together, they discuss the realities of process management, the challenges of change leadership, and practical advice for business leaders seeking sustainable growth and peace of mind. Episode Highlights: [1:00] Joe Barker’s career journey: from engineering to consulting and angel investing [9:00] The realities and risks of angel investing for entrepreneurs and investors [17:00] Mapping business processes: identifying “red clouds” and driving organizational change [24:30] Real-world example: Transforming a marketing firm’s operations and achieving peace of mind Joe Bockerstette is the Managing Partner of Business Enterprise Mapping in Phoenix AZ., a professional services firm delivering transformative workflow improvement. He has more than 30 years’ experience as a CEO, business consultant, and private equity/angel investor. Joe was previously a Consulting Partner with PwC, co-founded a private equity firm, Equity Management Group and was the first Managing Partner of the Main Street Venture Fund, an angel pledge fund in Indiana. Joe holds a BS degree in Engineering from the University of Cincinnati, and an MBA from Xavier University. He has served as a director on a variety of public, private, and non-profit boards and has co-authored three books, Attracting an Angel, How to Get Money from Business Angels and Why Most Entrepreneurs Don't, Time Based Manufacturing and Red Cloud Road, How Strategic Process Management Drives Competitive Advantage. Company Website: www.businessmapping.com LinkedIn: https://www.linkedin.com/in/joe-bockerstette-86875a17 For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

What if the way you argue with your partner or push yourself at work isn’t actually yours - but something you absorbed decades ago? In this Quick Win, I’m joined by educator and author Lael Stone, who explains how the stories we inherit in childhood silently shape our beliefs about relationships, money, and success. Lael calls these “imprints” - and once you start recognising them, you can finally begin to choose your own patterns instead of replaying old ones. Lael and I discuss: What “imprints” are and how they form through family dynamics. The surprising ways childhood beliefs can dictate our career choices and relationships. Why understanding our imprints helps us break unconscious habits. How to recognise when fear or loyalty to family stories is keeping us stuck. The freeing realisation that changing your story isn’t disloyal—it’s growth. KEY QUOTE “A lot of the imprints we have are deeply unconscious. We don’t even know they’re there.” Connect with Lael Stone on Instagram, LinkedIn and her website, and check out her latest book Own Your Story. Listen to the full conversation with Lael here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: LinkedIn: https://www.linkedin.com/in/amanthaimber Instagram: https://www.instagram.com/amanthai If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Learn one small but powerful word you can use in difficult conversations to sound more diplomatic and confident without hiding your message. Senior managers use this word to soften feedback, communicate concerns clearly, and handle sensitive moments better. Enjoy! Anna Timestamps00:00 Why this tiny word matters01:05 What the word really means02:40 When to use it (and when not to)04:15 How to use it to to soften feedback06:10 Using the word to express risks08:00 Practice: Rephrase your sentences09:45 Your action step for this week GET MY FREE WEEKLY NEWSLETTER - Become a free member and get my weekly round up of tips in the newsletter and extra bonus content INTERESTED IN 1-to-1 COACHING? Register for future places on my programme WANT TO SUPPORT THE PODCAST? Donate a coffee TRANSCRIPTS - do an in-depth review of the episode content LinkedIn @AnnaConnellyInstagram @annabusinessenglishYouTube @annabusinessenglish

Welcome back to another episode of School Counseling Simplified. Today, we're pulling back the curtain on what really makes individual counseling sessions effective, engaging, and purposeful. If you've ever felt unsure about what to do in these sessions or overwhelmed by how to track student progress, this episode is packed with practical, ready-to-use strategies. Individual counseling is an important Tier 3 support that allows you to provide targeted, personalized intervention. With the right tools and structure, these sessions can feel manageable and meaningful. Why Individual Counseling Matters Individual counseling is an essential component of a layered support system. These sessions provide space to work one-on-one with students who need more intensive intervention. In this episode, you'll learn: How to identify students through referral systems How group counseling can help you determine which students may benefit from individual support Why individual sessions allow for deeper rapport and tailored intervention Quick Wins for Tracking Data Data collection does not have to be complicated or time-consuming. This episode highlights simple tools you can implement immediately, including: A 30-second student rating scale Thumbs-up or thumbs-down check-ins Quick data points that help you make informed decisions and track growth These small, consistent data practices keep you from guessing what students need and allow you to confidently measure progress. How to Engage Students in Individual Counseling Engagement is key for successful sessions. This episode shares a variety of activities, strategies, and tools you can use to keep students motivated and open. Feelings Check-ins Model emotional vocabulary Use the Zones of Regulation Incorporate visuals Rapport-Building Activities Get-to-Know-You Jenga Peak and Pit Genograms Discussion or interview cards Hands-On and Creative Activities Digging Deep activities Personalized social stories Crafts such as coping skills toolboxes Board games Task cards Art projects Modifications for Younger Students Increased hands-on activities Use of play dough Dolls and characters for storytelling Verbal reflections instead of written prompts These strategies help students express themselves, stay engaged, and build meaningful connections. Reflection Tools for Closing Sessions Reflection helps students internalize their learning and practice self-awareness. Inside the episode, we explore: Journaling Reflection sheets Interview-style verbal reflections Open-ended questions that support closure Using Data to Track Student Progress Meaningful data guides your decisions and supports your advocacy efforts. You will learn how to use: Student rating scales Self-assessments Behavior surveys from teachers and caregivers This data helps you determine next steps, identify patterns, strengthen communication with stakeholders, and build year-end reports or data walls that demonstrate the impact of your counseling program. Additional Tips Provide clear examples for students Prepare materials in advance Maintain consistent session structure Balance conversation with activities Resources Mentioned: Join IMPACT Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest Youtube   More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!    

This week we're diving into the biggest wellness stories making headlines, from Kourtney Kardashian's viral Lemmelaunches (yes, vagina lollipops and colostrum gummies) to new research suggesting our gut microbes might influence our personalities. We unpack the science behind these trends, separate fact from fiction, and explore what's really worth paying attention to. We also discuss Rhiannon's feature on the Mediterranean diet, including her simple 75p trick for boosting fibre and gut health, and look at new research showing that walking just 3,000 steps a day could slow Alzheimer's progression by up to seven years.

AI can feel like the ultimate shortcut – no blank pages, no stuck moments. But what happens when you hand over too much of the thinking? In this Quick Win, I chat with business professor and author Scott Anthony about how he uses AI as a sparring partner for ideas, and why keeping ownership of the hard thinking is essential if we want to stay sharp. Scott and I discuss: Why AI can easily replace the discomfort that leads to original thinking How Scott uses multiple AI models (ChatGPT and Claude) to brainstorm from different perspectives The importance of setting context and personas when prompting Where Scott draws the line between useful AI help and losing his “thinking muscle” A simple test to check if you’ve outsourced too much of your thought process KEY QUOTES “Use AI to brainstorm, to challenge, to widen the lens – but keep ownership of the hard thinking.” “Once you stop struggling with the blank page, you risk losing the very skill that makes your ideas valuable.” Check out Scott’s new book Epic Disruptions. Listen to the full conversation with Scott here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: LinkedIn: https://www.linkedin.com/in/amanthaimber Instagram: https://www.instagram.com/amanthai If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

What if every morning you woke up to the biggest breakthroughs in your industry - already summarised and ranked before your first sip of coffee? In this Quick Win episode, I speak with Morgan Brown, Vice President of Product and Growth at Dropbox, about how he uses AI to simplify his workday - from automating his inbox to designing a daily AI briefing that scans and summarises the entire landscape of research papers, newsletters, tweets, and podcasts. Starting with one simple prompt, Morgan built a system that cuts through noise and delivers only what really matters. Morgan and I discuss: How Morgan uses AI to automate routine tasks like email triage and information curation. The process he followed to build a personalised daily AI news digest. Why his approach started not with coding, but with one simple question: What do I keep checking every day? How he refined his system through prompts, iteration, and feedback loops — just like editing a great piece of writing. The mindset shift from consuming more information to filtering for signal over noise. KEY QUOTES “I realised there was no way to stay on top of that volume consistently - so I started with a prompt.” “I didn’t start with coding or fancy tools. It started with asking, what sources do I keep checking and how can I pull them together?” Connect with Morgan Brown on X (Twitter), LinkedIn, and his website https://www.morganbrown.co/ Check out Morgan’s book Hacking Growth. Get your hands on Morgan’s AI research prompt here. Listen to the full conversation with Morgan here My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

This week we're diving into the latest research on how to live longer, move better and feel stronger. We explore the Green Mediterranean Diet, the plant-rich way of eating that's been shown to improve gut health, lower inflammation and even slow biological ageing. We unpack Jennifer Aniston's new “micro-lifting” workouts and the growing science behind lighter, smarter resistance training that supports strength, balance and longevity without the burnout. Plus, we look at the simple nutrition tweaks that protect your vision and boost brain health as you age, and share practical takeaways to help you build a sustainable routine for long-term wellbeing. 50% off code for Quick Wins with Waterstones - ‘QUICKWINS50' (enter the code at checkout) Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you think AI is just about saving time or cutting headcount, you’re missing its biggest potential. In this Quick Win episode, futurist Bob Johansen – a distinguished fellow at the Institute for the Future in Silicon Valley – shares why leaders who only see AI as a productivity tool are missing the point. Bob explains that the real opportunity lies in using AI to augment how we think: to get unstuck, explore new ideas, and stretch our minds in ways we can’t do alone. Bob and I discuss: Why most leaders are stuck using AI for efficiency instead of creativity The mindset shift from artificial intelligence to augmented intelligence Bob’s prediction that almost all leaders will be augmented within ten years – or out of the game How to use AI as a thought partner to challenge your ideas and expand your curiosity Practical ways to start practising this today through conversation, not just prompts KEY QUOTES “Ten years from now, almost all leaders will be augmented – or you’ll be out of the game.” “The story isn’t about computers replacing people. It’s about humans and computers doing things together that have never been done before.” Connect with Bob on LinkedIn and learn more about his work at the Institute for the Future. Check out his latest book, Navigating the Age of Chaos Listen to the full conversation with Bob here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.