Podcasts about quick wins

What happens when a team generates a thousand ideas - and kills most of them within minutes? In this Quick Win, I speak with Exploding Kittens co-creator Elan Lee about how he and his team turn chaos into creativity during their quarterly design retreats. Over three intense days, they generate, test, and ruthlessly discard ideas - all without bruising egos. Elan shares how he’s built a culture of trust where killing ideas isn’t failure, it’s focus - and why showing your team it’s safe to let go might be the most powerful leadership move you can make. Elan and I discuss: Inside Exploding Kittens’ quarterly design retreats Why Elan ditched the “yes, and…” rule for “no, kill it” How to create psychological safety in creative chaos The leadership habit that helps teams detach from their ideas Why rejecting ideas fast can unlock better ones KEY QUOTE “All the best ideas start out as terrible ideas - they just need room to evolve.” Explore Elan’s games at explodingkittens.com and connect with him on Instagram, X (Twitter), and LinkedIn. Listen to my full conversation with Elan here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

What if the fastest way to turn your day around, grow your business, and rebuild momentum… isn't doing more—but doing the right small things at the right time?In this episode of Difference Maker Revolution, Steve, Jonathan, and Jeanine break down the power of “quick wins” and how they can completely shift your mindset, productivity, and results.

**Title:**Quick Wins for Honda & Acura Dealers: 5 Digital Moves to Drive More LeadsDescription**:**In this 30-minute Quick Wins session, David Farmer from Intice shares five practical digital marketing moves Honda and Acura dealers can review and implement this month to create better shopper engagement and drive more measurable opportunities.The session focuses on simple, high-impact improvements dealers can make without rebuilding their entire digital strategy, including stronger SRP and VDP call-to-action hierarchy, turning offers into full-funnel campaigns, matching CTAs to shopper intent, aligning ads, landing pages, and lead response, and running a monthly digital health check.Attendees will also learn how better message consistency, offer visibility, CRM handoffs, and lead response scripts can help turn more existing traffic into real showroom opportunities.**Key Topics Covered:*** Strengthening SRP and VDP CTAs* Turning OEM and dealer offers into full-funnel campaigns* Matching website CTAs to shopper intent* Aligning ads, landing pages, CRM leads, and follow-up scripts* Using the Intice Lead Playbook to improve lead response* Running a simple digital health check across speed, mobile, tracking, SEO, accessibility, and offer accuracyThis session is designed for Honda and Acura dealers looking for practical ways to improve website performance, campaign consistency, lead quality, and digital-to-showroom handoffs.

Et si l'IA permettait à un ingénieur de passer d'un mois à une semaine pour concevoir une solution industrielle ?C'est l'une des réalités que partage Pierre-Emmanuel Dumouchel, fondateur et directeur général de Dessia, dans cet épisode de Trajectoires.De l'adoption de l'IA aux enjeux méthodologiques pour savoir par où commencer, il décrypte ce que signifie réellement déléguer à des agents dans des environnements critiques. Il montre aussi comment l'émergence d'agents capables de produire, vérifier et valider ouvre une nouvelle ère pour l'ingénierie industrielle.Et pourquoi, dès aujourd'hui, les entreprises doivent structurer leur savoir pour concevoir les agents de demain.

Kundenbindung im B2B klingt nach Vertrag und Laufzeit. In der Praxis entscheiden Menschen immer wieder neu. Fakten alleine bringen selten die Wiederwahl. Wir stärken die freiwillige Entscheidung, indem wir Unsicherheit reduzieren und spürbaren Nutzen in den Vordergrund rücken. Haben Sie sich das schon einmal gefragt, warum zufriedene Kunden trotzdem wechseln? Mitreden statt nur zuhören? Die kostenfreie Community 'Vertrieb&Verkauf' lädt zum Austausch ein: https://stephanheinrich.com/skool Freiwillige Wiederwahl fördern: Kaufreue vermeiden, Erwartungen aktiv steuern und früh Bestätigung liefern. Entscheidungsarbeit übernehmen: Auswahl kuratieren, klare nächste Schritte anbieten, Risiken adressieren statt verschieben. Vor dem Argumentieren verstehen: Fragen stellen, Hypothesen testen, erst dann die passende Lösung vorschlagen. Das erhöht kundenbindung spürbar. Onboarding als Moment der Wahrheit: 30-60-90-Tage-Plan, erreichbare Quick Wins, ein fester Ansprechpartner. Nutzen sichtbar machen: Quartalsweise Outcome-Review mit Zahlen, Vorher-nachher, ein kurzer Management-Summary per Mail reicht oft. Beziehung auf Augenhöhe: Verbindliche beidseitige Absprachen treffen, etwa Zeitfenster, Datenzugang, Feedbackschleifen. Komplexe Angebote entstressen: Kleine Pilotflächen, klare Erfolgskriterien, Stoppkriterien benennen. Hier können Sie sich einen für Sie passenden Gesprächstermin auswählen: https://stephanheinrich.com/trainingsanfrage/

Here is roughly how every conversion rate optimization project I take on begins. We get through introductions, I sketch out an approach, everyone nods politely, and then, usually about forty minutes in, someone leans forward and asks the question. The quick wins question. The "what can we do this quarter" question. The "what's the easy thing we can ship before the board meeting" question. I always nod sympathetically. I always say yes, of course, there are some quick wins we can target. I always deliver them. And for a long time I told myself I was being responsive to client needs, which is the polite consultant phrase for "I know what they want to buy and I'm cheerfully selling it to them." But after enough years of this, I've started to notice that the clients who fixate on quick wins don't actually win much. The ones who do best treat quick wins as the opening move and then get on with the actual work. So, awkwardly, here we are. A grudging defense of quick wins I should be careful here, because it would be very easy to read what follows as "quick wins are bad and you should feel bad for wanting them." That isn't quite the argument. What quick wins actually do well Early in an engagement, a few well-chosen tests genuinely earn their keep. They build trust with stakeholders who've spent years being told that CRO is a black art performed by people who own too many ergonomic chairs. They prove that experimentation actually moves the numbers, which is how you get budget approval for anything bigger. They drag a team through the discipline of hypothesis, test, learn, iterate, which a surprising number of teams have not actually done before. And they cough up early data you can wave at finance when you eventually ask to look at the difficult stuff. That is a perfectly reasonable amount of value. The trouble starts when "a few quick wins to get us going" quietly becomes the entire strategy, and we all agree, very politely, to pretend that's fine. Why we end up here (and yes, that includes me) Clients call us in too late There's a timing problem sitting underneath all of this, and it's worth naming first. By the time a company calls someone like me in, the conversion rate has usually been quietly underperforming for a year or more. People will tolerate a slow leak for ages and then panic the moment it becomes a flood. Of course they want quick wins at that point. They want the bleeding to stop, and they want it to stop yesterday. Which is rational, in its way. But it biases the whole engagement before it's even started. We're not having a calm conversation about long-term value. We're triaging. Stakeholders are responding to terrible incentives It's tempting to roll one's eyes at stakeholders for being short-sighted, but honestly, they're not being stupid. The problem is that their incentives are just appalling. Quarterly bonuses reward this quarter's number. Senior leadership wants to see green arrows every month. Championing a structural fix that takes nine months to land is a career risk in a way that "we lifted click-through by three percent" simply isn't. Small experiments feel politically safe. Big bets feel like the kind of thing that ends up in a LinkedIn post about your unexpected career pivot. Agencies and consultants are complicit And while I'm cheerfully pointing fingers, some of them point straight back at me. Agencies and consultants are part of the problem. We are, in fact, a substantial part of the problem. Our business model rewards short engagements, monthly reports stuffed with reassuring green ticks, and the constant low-grade panic of needing to demonstrate value inside ninety days. We are structurally set up to find things to optimize. We are not structurally set up to walk into a steering committee and say, "Look, your returns process is the actual reason your customers leave. None of us can fix that with a button test. Sorry about that." The slow, accumulating cost The trouble with an all-quick-wins strategy is that the damage compounds out of view. The easy wins run out For a start, the easy stuff gets used up. Most pages have already had their obvious tests run, so what's left tends to move the needle less and less. Diminishing returns are a real thing in CRO, and I'm always slightly amazed we don't talk about them more, given how much of our work rests on the cheerful assumption that they don't apply to us. The structural issues never get touched Meanwhile, the bigger problems never get looked at. Refund policies, product photography, page weight, customer service quality, the post-purchase experience. These are the things that actually move lifetime value, and they sit serenely untouched while we hold a fourth meeting about whether the button should say "Buy now" or "Shop now." UX debt accumulates quietly But the cost I find most uncomfortable is the slow accumulation of UX debt. Take any homepage that's been A/B tested for eighteen months and look at what's actually there. Urgency timers. Exit-intent popups. Social proof badges. Micro-copy nudges. A polite little chatbot that won't go away. Each test won in isolation. The cumulative effect is a confused, faintly manipulative mess that erodes the trust we are theoretically there to build. Nobody owns the whole picture, because nobody's job is the whole picture. Which is, when you think about it, a slightly concerning way to run the customer experience.

In this episode of the Social Inclusion Series*, we explore how social protection systems can support greater inclusion for persons with disabilities across the Asia-Pacific region. Most of them face multiple and interconnected barriers, ranging from inaccessible environments and social stigma to the high costs of healthcare, assistive technologies, and care. When these needs go unmet, they can lead to increased risk of poverty, reduced participation in education and employment, and diminished well-being for individuals and their families. This episode examines how governments and communities are working to address these challenges. We unpack “cash-plus” approaches that combine income support with health coverage, assistive devices, and care services, and look at how countries, especially in Southeast Asia, are designing more inclusive and responsive forms of support.. Meet our guests:  Abner Manlapaz, Senior Associate of Center for Inclusive Policy (CIP) Charles Knox-Vydmanov, Social Policy Specialist (Inclusive Social Protection – Disability), UNICEF For our Quick Wins segment, we spoke with Sam Drummond, the host of the podcast ‘Building Inclusion', a limited podcast series that highlights the voices shaping the future of disability inclusion in Australia. *The Social Inclusion Series, produced by socialprotection.org in partnership with Australia's Department of Foreign Affairs and Trade (DFAT), is a three-part series that explores how social protection systems can advance the economic and social inclusion of vulnerable populations across the Indo-Pacific, in line with GEDSI principles, addressing key themes such as gender equality, demographic shifts, and disability inclusion.   Resources: Multimedia | Building Inclusion: Australia's Disability Strategy Publication | Global Disability Inclusion Report Publication | Methodological Guidelines on Assessing Household Disability-Related Costs and Their Implication for Participation Publication | Building an inclusive future: Social protection as a catalyst for disability empowerment in Viet Nam Publication| Bridging the information gap towards inclusive governance

Tommy and Ed were invited to speak at the Association of Independent Specialist Medical Accountants (AISMA) Conference, then Tommy roamed around finding experts to interview in true Medics' Money style! AISMA chair Lizzie Lloyd highlights sessions on funding, tax and collaboration, advising doctors to focus on upcoming 2026/27 contract changes, budgeting and planning despite limited detail on the new GP scheme and “neighbourhoods.” Medics' Money legend Andy Pow says the conference focus is neighbourhoods but details remain unclear, notes major funding differences across the UK nations, flags Making Tax Digital, and warns uncertainty around the Carr-Hill formula and rising workload from advice-and-guidance and digital access without matching funding. Pete Farrier explains benchmarking, regional and practice-model variance, and improving finances via claims, effective PCN/federation working, and staffing/partnering. Sarah Edwards outlines AISMA's Next Gen/AISMA Academy training videos for medical accounts. Will Ellis of BW Healthcare Surveyors stresses that ~89% of practices are underpaid on notional rent, offers no-win-no-fee checks, and recommends reviewing every three years.00:00 Conference Intro01:27 Meet The AISMA Chair02:31 GP Contract Uncertainty04:04 Andy Pow On Funding06:32 Contracts Workload Pressures07:56 Benchmarking GP Performance09:43 Boosting Practice Earnings11:45 Private Work And Tax Planning13:49 AISMA Next Gen Academy16:51 Premises And Notional Rent19:28 Final TakeawaysWant the latest financial tips for doctors and exclusive invites? Join 71,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.comWant to improve your finances fast? Then come on our coursehttps://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/Want to find out more about our other courses?www.medicsmoney.co.uk/coursesFollow us on InstagramFollow us on TwitterDisclaimer:The information provided in this content is for educational and informational purposes only and does not constitute financial advice. You should not rely on this content as a substitute for professional advice tailored to your specific financial situation. The value of your investments can go down as well as up. Past performance is not indicative of future results.

Need a quick marketing win this week? In today's episode, I'm sharing 3 super easy ways to fill any holes in your schedule and re-engage your existing patients. Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:1 hour pick my brain call: mollycahill.com/pickmybrainCopy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.comEpisode 167: Your Fear of Unfollows & Unsubscribes Is Hurting Your Business Growth: mollycahill.com/unfollows-unsubscribes-business-growthConnect with Molly:Website: mollycahill.comInstagram: instagram.com/mollyacahillHolistic Marketing Hub holisticmarketinghub.com/enroll

In der modernen SharePoint-Umgebung ist Archivierung längst eine Pflicht. In diesem Video zeigt dir Patrick Müller, was eine gute Archivierungslösung ausmacht, wie du Speicherkosten senkst und gleichzeitig bessere KI-Resultate mit Copilot erhältst – mit passenden Quick Wins, die du in deinem Unternehmen direkt umsetzen kannst.

On the latest episode of The Fighter vs. The Writer, UFC legend Matt Brown and Damon Martin react to Ronda Rousey dispatching Gina Carano in just 17 seconds in the MVP MMA event. The result wasn't a surprise but did Rousey prove anything with her comeback and now retiring off this win? Plus we'll discuss where MVP goes from here after the first event on Netflix. Also Conor McGregor's comeback is official as he faces Max Holloway in the UFC 329 main event but Brown is skeptical that the Irish superstar actually makes that walk. All this and much more on the latest episode of The Fighter vs. The Writer! Subscribe to MMA Fighting Check out our full video catalog Like MMA Fighting on Facebook Follow on Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

On the latest episode of The Fighter vs. The Writer, UFC legend Matt Brown and Damon Martin react to Ronda Rousey dispatching Gina Carano in just 17 seconds in the MVP MMA event. The result wasn't a surprise but did Rousey prove anything with her comeback and now retiring off this win? Plus we'll discuss where MVP goes from here after the first event on Netflix. Also Conor McGregor's comeback is official as he faces Max Holloway in the UFC 329 main event but Brown is skeptical that the Irish superstar actually makes that walk. All this and much more on the latest episode of The Fighter vs. The Writer! Subscribe to MMA Fighting Check out our full video catalog Like MMA Fighting on Facebook Follow on Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

On the latest episode of The Fighter vs. The Writer, UFC legend Matt Brown and Damon Martin react to Ronda Rousey dispatching Gina Carano in just 17 seconds in the MVP MMA event. The result wasn't a surprise but did Rousey prove anything with her comeback and now retiring off this win? Plus we'll discuss where MVP goes from here after the first event on Netflix. Also Conor McGregor's comeback is official as he faces Max Holloway in the UFC 329 main event but Brown is skeptical that the Irish superstar actually makes that walk. All this and much more on the latest episode of The Fighter vs. The Writer! Subscribe to MMA Fighting Check out our full video catalog Like MMA Fighting on Facebook Follow on Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

The "quick win" mentality, driven by a culture of "get it right now," can negatively impact individuals spiritually, mentally, and physically by promoting shortcuts over sustainable growth. The pursuit of 'quick wins' extends beyond business into spiritual and personal development. The desire for immediate results can lead individuals to misconstrue others' journeys, seeking instant breakthroughs without understanding the underlying processes. This impatience can cause people to abandon the necessary steps for growth, wanting the harvest without the labor or success without discipline. What is going on! Are you ready to transform your relationships and walk in your true purpose? I want you to get two incredible books that are going to help change your life! First up, 'Purposely Married' – a powerful book to building a strong, fulfilling marriage. Whether you're newlyweds or have been together for years, this book offers practical advice and insights to deepen your connection and grow together. Get your copy now at www.purposelymarried.com And that's not all! If you're looking to get the most out of your life and live it with meaning, you need to check out '21 Steps To Walk In Purpose.' This book provides a clear, actionable roadmap to help you pursue your true calling. Don't wait – start your journey today at www.walkinpurposenow.com Our mission is to help people reach their God given potential to step out on faith and be a functioning Christian. To encourage and inspire people to get in the race of life and as long as you have breath, we believe it is not too late for you to live out your purpose. Finally, to be able walk out Acts 1:8 and be a witness for the Power of God in your life to reach others.

In this second episode of the Social Inclusion Series*, we explore how ageing populations are reshaping social protection needs and development across Asia and the Pacific. While demographic trends vary widely across the region, countries are increasingly facing issues on how to support income security, health, care, and dignity in later life. The episode explores the links between ageing, pension systems, and the care economy, which has long relied on women's unpaid labour, including how family-based care is coming under increasing pressure from migration, urbanisation, and changing social and economic conditions. Drawing on examples from the Asia-Pacific region, with a closer look at the experience of Fiji, our guests discuss how social protection can evolve to complement family and community support, reduce poverty, and strengthen resilience across the life course. Meet our guests:  Philip O'Keefe, Professor of Practice, Centre for Population Ageing Research (CEPAR), University of New South Wales Jesse Doyle, Senior Social Protection Specialist (Economist), P4SP Ms Rozia Bi, National Coordinator - Social Protection Reforms, Fiji Ministry of Women, Children & Social Protection For our Quick Wins segment, we spoke with Meghna Ranganathan, Associate Professor at the London School of Hygiene and Tropical Medicine, who shared insights on how the impacts of social protection interventions on intimate partner violence and household dynamics evolve over time, and reflected on more inclusive approaches to research and evidence. *The Social Inclusion Series, produced by socialprotection.org in partnership with Australia's Department of Foreign Affairs and Trade (DFAT), is a three-part series that explores how social protection systems can advance the economic and social inclusion of vulnerable populations across the Indo-Pacific, in line with GEDSI principles, addressing key themes such as gender equality, demographic shifts, and disability inclusion. Resources: Publication | World social protection report 2024-26: Regional companion report for Asia and the Pacific Publication | Social Outlook for Asia and the Pacific 2024 - Protecting our Future Today: Social Protection in Asia and the Pacific Publication | Toward a Resilient Care Ecosystem in Asia and the Pacific - Promising Practices, Lessons Learned, and Pathways for Action on Decent Care Work Publication | Caring Societies, Inclusive, and Green Economies in Asia and the Pacific: Unveiling Data To Advance Women's Empowerment Beyond GDP Blog | Why Asia-Pacific should care about care: Care infrastructure is the next frontier development solution across the region Blog | Ageing in the Global South: The challenge of social protection Publication | Future demand for care in Indonesia, the Philippines & Vietnam Website | Cash Transfer and IPV Research Collaborative Publication | Evolution of intimate partner violence impacts from cash transfers, food transfers, and behaviour change communication: Mixed-method experimental evidence from a nine-year post-programme follow-up in Bangladesh Publication | Decolonising implementation science: a call for methodological pluralism

Arlene is warm, heart-centred, and genuinely passionate about her work. She's been through the retirement journey herself. She knows exactly what it feels like to lie awake at night wondering, "Do I have enough money for this? What will I do with myself? Who am I without my career?" And that's precisely what makes this conversation so valuable. We cover: Why the "ceiling test" is the most powerful tool for finding the real problem your ideal clients are losing sleep over How to use your own lived experience as the foundation of a compelling, credible offer What a Quick Win actually looks like for someone preparing for retirement — and how to design one that creates momentum Why personal messages always come before social media posts (and how to craft one that feels natural, not salesy) How to find your first leads even when you don't have an established audience yet The exact wording trap that keeps heart-centred coaches stuck — and the simple shift that makes your message land Whether you're just getting started or you've been at it for a while and things still feel unclear, this session will show you that clarity comes through doing — not waiting. Big love, Tyson If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:The Quick Win Campaign eBook - Generate 20 leads in 20 days Access to the Serving Circle Community - Find collaborations with other spiritual business owners Ways to connect with me on Social Mediahttps://linktr.ee/tysonsharpe

Viele Menschen glauben, sie brauchen den perfekten Ernährungsplan, um Ergebnisse zu sehen. In Wahrheit scheitern die meisten an den Basics.In diesem Video zeige ich Dir die 5 einfachsten Regeln, die 80 % Deiner Ergebnisse bestimmen – wissenschaftlich fundiert und direkt umsetzbar.Du lernst:Warum Regelmäßigkeit wichtiger ist als MotivationWie unverarbeitete Lebensmittel Deine Ernährung automatisch verbessernWie viel Du wirklich trinken solltestWie viel Protein sinnvoll istWarum Perfektion Dich sabotiertDiese Prinzipien helfen Dir, Deine Ernährung langfristig zu verbessern – ohne komplizierte Diäten oder unnötigen Stress.Die wichtigsten Stellen:00:00 - Intro01:53 - 5 Quick-Wins in der Ernährung03:11 - Nr. 1: Regelmäßigkeit05:23 - Nr. 2: Unverarbeitet essen07:26 - Nr. 3: Ausreichend trinken09:23 - Nr. 4: Ausreichend Protein10:40 - Nr. 5: 80/20-Regel12:18 - ZusammenfassungWenn Dir diese ROC-TV-Folge gefallen hat, dann lass uns ein Abo und ein Like sowie einen Kommentar da.Teile die Folge mit Menschen, die auch einen Mehrwert davon haben.Feinste Grüße und alles Gute,Chris “The ROC”

In this episode, Cody & Meagan dive into one of the most overlooked opportunities in hospitality: the small revenue levers that quietly drive big results.Everyone talks about ADR and occupancy—but the most successful properties know that real growth comes from maximizing revenue per guest, not just filling rooms.

Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multiple decision-makers mean trust usually builds long before a deal closes.In this week's episode of Little Talks, Sam and Roop chat about how that pressure shows up for marketing teams every day. We see it with brands selling complex equipment, serving municipalities with fixed budgets, or trying to stay in front of buyers over months or even years. Yes, there are near-term opportunities with existing customers through upgrades, parts, and add-ons, but those wins only keep coming when the bigger demand-building work is happening too.The challenge: are we measuring marketing only by what closes immediately, or are we paying attention to the touch points that move new buyers closer to a decision as well? As you head into planning and budget conversations, take a hard look at whether your content, email, social, and media strategy are built for the long game or just the next short burst.See you next week for more Little Talks!— Chelsea, Sam, Claudia, and RoopTell us what you think!

  In the latest episode of the Irish ADHD Is Podcast Linda takes a raw, honest look at what ADHD really feels like behind the scenes. The passion, the burnout, the emotional crash and the complicated relationship we have with motivation. After a short break, Linda returns to share why ADHDers can love something deeply yet struggle to stay consistent, why joy feels fleeting and why pressure‑based ADHD motivation often steals the magic from the things we care about most. You'll hear about The ADHD cycle of hyperfocus → burnout → avoidance Why routine works only when it's flexible The heartbreak of forgetting what brings you joy The “ADHD hangover” after social or business highs How to work with your energy instead of fighting it The power of an ADHD Joy List The “Do or Delegate” rule for ADHD entrepreneurs If you've ever wondered why you can't “just stay motivated,” why success feels anticlimactic or why you crash after big moments, this episode will make you feel seen, understood and a little less alone.   We also look at ADHD burnout, ADHD routines, ADHD emotional regulation, ADHD business tips, neurodivergent entrepreneurs.   ⬇️ LINKS & RESOURCES The ADHD Energy Habit Tracker Align your habits with your energy not the other way around! If you're an ADHD entrepreneur tired of chaos and burnout, this is for you. The Take Space Event Step away from the noise and into a structured, intimate environment designed specifically for Creative & Neurodivergent minds to breathe, focus and map out what's next without the overwhelm. Click here to book your space What if you could finally break free from the chaos and create a simple ADHD-Friendly Systems for Work-Life Balance, that actually works? THE ESSENTIAL ADHD WORK-LIFE BALANCE BLUEPRINT  

We often face a decision as coaches: do we dive deep into mindset and beliefs with our clients, or focus on quick, practical strategies for immediate results?      In this episode, I break down how to balance deep dives and quick wins in your coaching practice. I share the strengths and downsides of each strategy, how to use both to your advantage, and specific coaching examples showing how these strategies can be applied in real life to get clients unstuck.                                   For full show notes and transcript, go to: lindsaydotzlafcoaching.com/287                Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach                   Follow along over on Instagram: instagram.com/lindsaydotzlaf

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Actions to Protect Your Email DeliverabilityGuest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sleep is one of the most important and most overlooked drivers of your health. If you're struggling to fall asleep, waking up at 2–4am, or getting a full night's sleep but still feeling exhausted, your body is trying to tell you something. Poor sleep isn't just about habits, it's a signal that key systems like your nervous system, blood sugar, hormones, or circadian rhythm are out of sync. In this episode, we break down what's actually disrupting your sleep and how to fix it at the root. Here's what you'll understand: • Why sleep issues are rarely just one problem and how stress, blood sugar, and circadian rhythm all interact • The real reasons you can't fall asleep, wake up in the middle of the night, or feel tired despite 7–8 hours • What actually helps (and what doesn't)—from magnesium and melatonin to nervous system regulation • The 5 core pillars of better sleep and the highest-impact changes you can start tonight Sleep isn't something you force, it's something that happens when your body feels safe, balanced, and supported. When you address the root causes, better sleep becomes not just possible but predictable. Visit ⁠functionhealth.com for 160+ lab tests at just $365 a year. Have a question you'd love answered on Office Hours? Submit it here   (0:00) Sleep Quality vs. Duration and Introduction (1:06) Common Causes of Poor Sleep (6:53) Addressing Common Sleep Questions (10:43) Evening Routines and Sleep Timing (12:37) Metabolic, Hormonal, and Hidden Sleep Issues (17:43) Recommendations for Deeper Sleep and Repair (19:33) Supplements and Strategies for Better Sleep (22:22) Key Takeaways and Quick Wins (26:13) Conclusion, Listener Engagement, and Closing Remarks

In this first episode of the Social Inclusion Series*, we shine a spotlight on adolescent girls. Adolescence is a turning point—but one that often goes overlooked in social protection. These years are filled with major transitions, especially for girls, who often face greater challenges in staying in school, taking on care responsibilities, navigating sexual debut, and making decisions about their futures. These challenges are often driven by underlying gender inequalities and poverty, which shape and often constrain these pathways.   In this episode, we explore how social protection can help shift that trajectory. Focusing on risks such as child marriage and early pregnancy, we unpack how well-designed programmes can support girls to stay in school, access essential services, and navigate this critical stage of life with greater security. It also discusses how crisis—from economic shocks to climate change—can deepen risks, making already fragile transitions even more uncertain for adolescent girls.  Our guests dive into the evidence on what works providing some examples in Asia and worldwide and discuss why investing in adolescent girls is key to building more inclusive, resilient and climate-adaptive societies.  Meet our guests:  Kath Ford, Deputy Director, Young Lives Research Program, University of Oxford  Dr. Nyasha Tirivayi, Social Policy Manager, UNICEF Office of Strategy and Evidence-Innocenti  For our Quick Wins segment, we spoke with Eunice Tumwebaze, who is the Manager for Gender, Youth, and Children at the Kampala Capital City Authority in Uganda, who provided and overview of the Uganda's first urban social protection program for girls called “Girls Empowering Girls”.  *The Social Inclusion Series, produced by socialprotection.org in partnership with Australia's Department of Foreign Affairs and Trade (DFAT), is a three-part series that explores how social protection systems can advance the economic and social inclusion of vulnerable populations across the Indo-Pacific, in line with GEDSI principles, addressing key themes such as gender equality, demographic shifts, and disability inclusion.    Resources: Publication | Unlocking Potential: How Social Protection Can Improve Disadvantaged Children's Foundational Cognitive Skills  Publication | Weathering the Storm: Climate Shocks Threaten Children's Skills and Learning But Social Protection Can Mitigate Impact  Publication | A Call to Action to expand social protection and care systems and promote decent work to address child poverty  Publication | Non-contributory Social Protection and Adolescents in Lower- and Middle-Income Countries: A Review of Government Programming and Impacts  Publication | Impacts and Design of Social Assistance for Adolescent Girls' Empowerment and Well-Being in Low- and Middle-Income Countries: What Works for Adolescent Girls  Publication | Systematic review of cash plus or bundled interventions targeting adolescents in Africa to reduce HIV risk  News | DSWD's ProtecTEEN program to address adolescent pregnancy  News | DSWD XI, CPD XI forge partnership on Social Protection and PopDev  Technical Brief | The Investment Case for the Prevention of Adolescent Pregnancy and Child Marriage in South-East Asia   Webinar | Global Evaluation of UNICEF work supporting expansion toward universal child benefits - cash plus programming strengthening adolescent and youth development, opportunities and empowerment In Good practices from Uganda and India  Website | Gender-Responsive Age-Sensitive Social Protection (GRASSP) project  Publication | Towards Gender-Responsive Social Protection: Evidence on policymaking, programme implementation and impacts for women and girls  Publication | A Cash Plus Model for Safe Transitions to a Healthy and Productive Adulthood: Round 4 Findings   

Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma, Daniel Murray and Jay Schwedelson share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates.‎ Best Moments:(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday(03:44) Why a documentary about a broken cruise ship is highly recommended viewing(04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates(06:04) How adding a simple personal question to your emails improves reply rates and deliverability(07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent(11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch

Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, especially in the context of AI tools.Key topics:PPC bid strategy mistakesClient communication and transparencyImpact of AI tools on PPC managementSound bites:"My cost per conversion shot up from 20p to 2 pounds""Most things in PPC are fixable""Search expansion can bring fringe terms, be cautious"Chapters00:00 Introduction to PPC and Guest Background04:16 The F-Up Story: A Lesson in PPC Management09:33 Understanding Client Communication and Expectations15:06 Reflections on Management and Team Dynamics18:15 The Importance of Team Support22:39 Navigating Mistakes in PPC24:25 Learning from Past Errors25:17 Common Mistakes in PPC Management32:04 The Role of AI in PPC35:06 Future of PPC and AI Integration43:28 Outro.mp3Hannah Zora Strong on LinkedIn Adworld Conference Search and Stuff

If your freebie isn't converting, it's because the game has changed. I've been coaching clients on this heavily lately, and the old approach of throwing together a quick Canva PDF no longer cuts it. I talk about why freebies just need to be more intentional, and why the difference between a low-value freebie (downloaded and ignored) and a high-value one (talked about, turned into content, leading into your offers) comes down to how you build it and how you market it. In today's episode, we're chatting about: Why freebie culture is back The 3 types of freebies every brand needs: Quick Win, Belief Shift, and Immersive How to reverse engineer your freebie from your paid offer so it actually leads somewhere Why your freebie should be a 6–12 month marketing asset, not a one-time launch tool How 1 strong freebie can generate up to 100 pieces of content with different hooks and CTAs I break down the 3 freebie types in detail: Quick Win Freebies take under 30 minutes to consume and deliver a same-day or same-week result (think templates, scripts, or hooks). Belief Shift Freebies take 30–60 minutes and create an immediate mindset shift with results within 30 days (like my Campaign Crash Course). And Immersive Freebies are 60+ minutes, built around experience and proximity — workshops, challenges, intensives where results build over 30–90 days. If you can't market your freebie in multiple ways, it's not strong enough. Start with one solid freebie, learn how to sell it on social, and build from there.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.  

In this episode of Transit Unplugged, host Paul Comfort sits down with Amanda Vandegrift, Deputy CEO of Finance & Administration and Chief Financial Officer at WeGo Public Transit in Nashville.This conversation is part of our “The Doers” series—highlighting transit leaders who are not just setting vision, but actively delivering results on the ground.Amanda shares her unique journey from private-sector consultant—where she helped design Nashville's “Choose How You Move” ballot initiative—to becoming the executive responsible for implementing it inside the agency.With a newly approved funding stream, a growing system, and rising ridership, Nashville offers a real-world case study in how agencies can move from planning to execution—and actually deliver on what voters approved.What You'll Learn:How to move from a transit referendum to real-world implementationWhat it takes to shift an agency from maintenance mode to growthHow WeGo is achieving double-digit ridership gainsWhy staffing and recruitment must come before expansionHow a low-income fare program can drive access and usageThe role of microtransit partnerships like WeGo Link with UberHow to build financial stability with a $47M reserve fundWhy today's transit CFO is a strategic operator—not just a numbers roleFrom Ballot to Bus ServiceAmanda played a key role in developing Nashville's “Choose How You Move” initiative—a half-cent sales tax increase designed to fund billions in transit improvements.Now inside the agency, she's helping implement:Expanded bus service and increased frequencyNew transit centers and corridor investmentsFirst-mile/last-mile solutions through microtransitA free transit program for qualifying ridersLong-term system growth backed by dedicated fundingThe early results are already showing up, with ridership increases ranging from 10% to 30% as service improves and barriers are removed.Innovation Spotlight: First/Last Mile That WorksWeGo's partnership model with Uber is helping bridge the gap between riders and fixed-route service:19 service zones (and expanding)$2 rides—or free for eligible usersDirect connections to high-frequency routesDelivered at a relatively low cost to the agencyIt's a scalable example of how agencies can extend their reach without overextending fixed-route service.Host: Paul ComfortExecutive Producer: Julie GatesProducer: Chris O'KeeffeEditor: Patrick EmileAssociate Producer: Cyndi RaskinTransit Unplugged is brought to you by Modaxo, passionate about moving the world's people.Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.00:00 Welcome to Nashville00:14 Expansion Culture and CFO Role00:22 Meet Amanda Vandergrift02:15 Working with Steve Bland03:34 Two Agencies One Brand05:08 Contracting and Access Service06:22 From Consultant to CFO08:27 Choose How You Move Wins09:22 Quick Wins and Free Fares11:29 Wego Link Uber Zones

Episode notes What happens when a legacy institution in a heavily regulated industry turns AI from a compliance challenge to a competitive advantage? Our guest for this episode, NatWest Bank's Diana Kennedy, shares how the financial services leader does exactly that. The wide-ranging chat explores how NatWest Bank approaches AI-driven transformation, its approach to partnership, and expectations for leaders in setting the pace for innovation.    Featured experts  Diana Kennedy, Director, Architecture and Engineering, NatWest Digital X Ralitsa Nenkova, Global Insurance Leader, Consult Partner and Vice President, Kyndryl   More to the story Scaling AI in regulated spaces Read Diana Kennedy's featured article from the Kyndryl Institute on finding the right partners for AI at scale. AI in Insurance Explore Kyndryl's Insurance Recommendation paper for applied industry insights.

Donald Trump keeps saying the US and Israel are ahead of schedule in their war against Iran. Do they have the strategy? So far that seems in doubt. Dr. Janice Stein from the Munk School at U of T has her take on where things stand during her regular Monday segment on The Bridge. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send a textWe break the instant-ROI myth in marketing, show how to choose operators who execute, and share a relationship framework that helps you connect deeper, faster. Along the way, we unpack red flags in fractional CMO deals, event tactics that compound, and a practical path to purpose.• marketing is a long game with channel timelines• engineer-to-matchmaker pivot and risk-managed runway• why most agencies specialize in few things• how to spot biased fractional CMO arrangements• set expectations and align brand, message, and strategy• amplified relationships model for fast, deep connection• measuring relationship efficiency to guide effort• journaling, space, and peer input for clarity• conference tactics that attract the right people• first impressions, right-left brain, and trust building• five pillars check-in across mind, body, service, spirit• curating entrepreneur dinners to scale communityFind Bedad on: LinkedIn: https://www.linkedin.com/in/behdadjamshidi/ Instagram: https://www.instagram.com/behdadjamshidi_/ Website: www.cjammarketing.com To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

Feeling overwhelmed by clutter in your home?You're not alone. So many people want a calm, organized home but feel completely stuck when it comes to decluttering and tidying.Where do you even start?In this episode, I share 10 easy things you can declutter from your home today so you can start making progress immediately.No huge projects. No emotional decisions. Just simple declutter strategies that help you start overcoming overwhelm and building momentum.Because sometimes the fastest way to improve your home organization is not by tackling the hardest areas first, but by starting with quick wins.These are everyday items that quietly create clutter in our homes. Once you remove them, your space instantly feels lighter, calmer, and easier to manage.This episode was inspired by Donna, a member of my free podcast Facebook community, who suggested a “top ten list” episode. Donna has been sharing incredible before and after photos of her decluttering journey, including a transformed basement and a beautifully organized kitchen.Her progress is a reminder that change is possible when we take small intentional steps.Inside this episode you'll discover:• Simple declutter strategies that take minutes • How quick wins make organizing and tidying easier • Why starting small helps break the cycle of clutter • How decluttering supports a calmer home for you and your familyIf your home feels overwhelming right now, this episode will help you take the first simple step toward better organization.Because decluttering doesn't have to be complicated.It can start with one small decision today.And that decision might be the beginning of a calmer, more intentional home.If you'd like extra support on your decluttering journey, come and join us inside my free podcast community.Join the free Facebook group here: Living Clutter Free Forever Podcast: KonMari® Inspired Organizing | FacebookInside the group you can also take part in my monthly online decluttering session, where we work together to declutter and organize our homes in real time.Because organizing is easier when you do it with others.Press play and start decluttering today.Thanks for listening! For more organizational motivation, support and free resources:Join my online membership Clutter Free CollectiveJoin my podcast Facebook group Living Clutter Free Forever Podcast: KonMari® Inspired Organizing | FacebookVisit my website www.caroline-thor.com Come and say 'hi' on Instagram @caro.thor Follow me on Facebook @carolineorganizer

 Between 2015 and 2025, the number of displaced people worldwide nearly doubled. Today, more than 123 million people are forcibly displaced globally, including around 42 million refugees. Many of the countries that host refugees internationally are low- or middle-income, often lacking adequate social protection systems for their own citizens, let alone for displaced populations. As conflicts become increasingly protracted, displacement now lasts for years, or even decades, turning forced displacement from a short-term emergency into a long-term development challenge. Given this background, the episode explores how perspectives on forced displacement have evolved, shifting from a primarily humanitarian concern to a broader development issue. It examines how social protection systems can be expanded to better include refugees, and discusses the opportunities and challenges of approaches that bridge humanitarian and development responses within social protection frameworks. This month's episode marks five years of the Social Protection Podcast. Over this time, the podcast has brought together voices from a wide range of institutions, countries, and perspectives to explore the evolving debates, policies, and practices shaping social protection worldwide. Since its launch, the podcast has released 70 episodes, including five special series, and reached thousands of listeners in over 180 countries. This milestone reflects the commitment of our guests and partners, as well as the dedicated work of the socialprotection.org team and its collaborators. And, of course, to you, the listener: thank you for being part of this journey!    Meet our guests:   Mattia Polvanesi, Senior Social Protection Officer, UNHCR Pablo A. Acosta, Lead Economist for Social Protection and Global Lead for Migration, World Bank Group Sarah Hague, Senior Advisor and Global Coordinator, Economic and Social Policy Global Practice, UNICEF   For our Quick Wins segment, we spoke with Lauren Whitehead, Lead on Inclusive Social Protection and Gender, UNICEF, who shared key outcomes and takeaways from the Gender-Responsive Social Protection Symposium.     Resources: Website | 1951 Refugee Convention Publication | 2018 Global Compact on Refugees  Publication | Refugees and Social Assistance in Low- and middle-income Countries : A Review of Operational Experiences Publication | Responsibility Sharing and the Economic Participation of Refugees in Chad Publication | Leaving no one behind: Why social protection must include displaced people (not open access)  Publication | IMF World Economic Outlook  - A Critical Juncture amid Policy Shifts  Publication | The Global Cost of Refugee Inclusion in Host Countries' Health Systems: A Joint World Bank-UNHCR Report Publication |

Send a textDee and Carol are back to talk about impatiens, quick wins in the vegetable garden, a new book on cut flowers and several other topics, planned and unplanned.For more information, check out our Substack newsletterTo watch this episode on YouTube, click here. If you are interested in Dee's new garden hose, here's the affiliate link.Flowers:  National Garden Bureau has declared it to be the Year of the Impatien.  On the Bookshelf:  The Beginner's Cut Flower Garden: Grow, Nourish, and Create Bliss Year-Round, by Elizabeth Brown with photos by Lindsay Fairchild (Amazon Link).  Dirt:  Burp Your House. Garden to Visit: Tucson Botanical Gardens Rabbit Holes: Bertha Damon, a Lost Lady of Garden Writing.  The series of books about Mrs. Pollifax, CIA spy!  Baba Marta Day, celebrated on March 1 in Bulgaria. Also  Marce Catlett: The Force of a Story by Wendell Berry? (Amazon Link)(Check out our affiliate links here. Book links are also affiliate links.)As always, we appreciate all of you for listening to the podcast!Support the showOn Instagram: Carol: Indygardener, Dee: RedDirtRamblings, Our podcast: TheGardenangelists.On Facebook: The Gardenangelists' Garden Club.On YouTube.

Samstagnachmittag, Supermarkt. Überall prangt das Wort „Protein“. Auf dem Joghurt, dem Milchreis, sogar auf den Nudeln. Und dann dieser Gedanke: Wenn Protein wirklich den Stoffwechsel ankurbelt – ist das der ultimative Geheimtrick zum Abnehmen?Eine aktuelle Meta-Analyse hat 52 Studien mit über 1.200 Teilnehmern ausgewertet, um genau das herauszufinden. Die Ergebnisse sind überraschend – und für Deine Ernährungsstrategie Gold wert.In dieser Folge erfährst Du:Warum der thermische Effekt von Protein in der Praxis massiv überschätzt wird – und welche Zahlen wirklich dahintersteckenWas eine proteinreiche Ernährung langfristig in Deinem Körper verändert (und warum es nicht der Kalorienverbrauch ist)Warum mein Klient Thomas mit 200 Gramm Protein am Tag trotzdem zunahm – und was Du daraus lernen kannstDie Protein-Anker-Methode und 5 weitere Quick Wins für Deinen AlltagWann mehr Protein wirklich nötig ist – und wann es nichts bringtWenn Du eine einzige Sache aus dieser Folge mitnimmst, dann diese: Protein ist beim Abnehmen Dein bester Freund – aber aus einem gänzlich anderen Grund, als Du bisher dachtest. Und Du erfährst, welcher das ist.____________*WERBUNG: Infos zum Werbepartner dieser Folge und allen weiteren Werbepartnern findest Du hier.____________Erwähnte Ressourcen und mehr zum Thema:Folge 490: Darmprobleme: Liegt's am Eiweiß? — mit Dr. med. Elke MantwillFolge 543: Die Protein-Lüge: Warum offizielle Empfehlungen Dich schwach haltenKalorienrechner auf marathonfitness.deMarks Proteinpulver-EmpfehlungenLiteratur:Guarneiri LL, et al. (2024). Effects of Varying Protein Amounts and Types on Diet-Induced Thermogenesis: A Systematic Review and Meta-Analysis. Advances in Nutrition, 15(12), 100332.Morton RW, et al. (2018). A systematic review, meta-analysis and meta-regression of the effect of protein supplementation on resistance training-induced gains in muscle mass and strength in healthy adults. British Journal of Sports Medicine, 52(6), 376–384.Helms ER, et al. (2014). A systematic review of dietary protein during caloric restriction in resistance trained lean athletes: a case for higher intakes. International Journal of Sport Nutrition and Exercise Metabolism, 24(2), 127–138.Wycherley TP, et al. (2012). Effects of energy-restricted high-protein, low-fat compared with standard-protein, low-fat diets: a meta-analysis of randomized controlled trials. American Journal of Clinical Nutrition, 96(6), 1281–1298.Moon J, Koh G. (2020). Clinical Evidence and Mechanisms of High-Protein Diet-Induced Weight Loss. Journal of Obesity & Metabolic Syndrome, 29(3), 166–173.Pesta DH, Samuel VT. (2014). A high-protein diet for reducing body fat: mechanisms and possible caveats. Nutrition & Metabolism, 11(1), 53.Quatela A, et al. (2016). The Energy Content and Composition of Meals Consumed after an Overnight Fast and Their Effects on Diet Induced Thermogenesis: A Systematic Review, Meta-Analyses and Meta-Regressions. Nutrients, 8(11), 670.Westerterp KR. (2004). Diet induced thermogenesis. Nutrition & Metabolism, 1(1), 5.Layman DK, et al. (2009). A moderate-protein diet produces sustained weight loss and long-term changes in body composition and blood lipids in obese adults. Journal of Nutrition, 139(3), 514–521.____________Shownotes und Übersicht aller Folgen.Trag Dich in Marks Dranbleiber Newsletter ein.Entdecke Marks Bücher.Folge Mark auf Instagram, Facebook, Strava, LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it's worth the effort. Join Niall and Ian as they change the way we perceive podcasting and navigate the landscape of this dynamic and ever-evolving medium.Key Timestamps:(03:20) Sneak-Peek Moment: Ian reveals how his agency repurposes podcasts into various engaging content assets.(06:46) SEO Optimization for Podcasters: Niall discusses the importance of keyword research and on-page SEO to boost your podcast's visibility.(09:25) Creating a Content Strategy: Insightful discussion on aligning podcast content with the customer's journey to deliver exceptional value.(12:03) Sneak-Peek Moment: Empowering advice on transforming podcast episodes into dynamic, shareable assets.(15:29) Quick Wins for Podcasters: Practical tips on content creation, utilizing H1 and H2 tags, and the benefits of professional podcasting courses.(18:09) The Future of Podcast Marketing: A look at innovative tools like Podcast Marketing AI and Vidyo AI, and the evolving podcast landscape.Save Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyFor my Audience Only: Audio Episodes Edited for ONLY $27! Save $127!!Book a FREE consultation now!Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes PodcSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni fromSend a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Joe Bockerstette is a former consulting partner at Price Waterhouse Cooper and a seasoned leader in supply chain transformation. Currently a partner at Business Enterprise Mapping (BEM), Joe helps companies untangle complex workflows and build sustainable systems for growth. Along the way we discuss – Working for UPS (3:30), The Pressure of Big Four Consulting (5:30), Angel Investors (6:45), $20 Million Heartbreak (8:55), The Origin of Business Mapping (10:00), Red Clouds and Quick Wins (11:15), Why Leaders Misunderstand Process (14:00), The "SAW" Workshop (17:45), Measuring Effectiveness vs. Efficiency (19:00), Right Process = Great Deliverable (24:15) and Amy and "I've Got This" National Down Syndrome Society (25:30). Interested in streamlining your business processes? Visit Joe at Business Enterprise Mapping Watch Amy Bockerstette's "I've Got This" moment with Gary Woodland at the 2019 Waste Management Phoenix Open. This podcast is partnered with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Send a donation, large or small, through PayPal @LukeLeaders1248; Venmo @LukeLeaders1248; or our website @ www.lukeleaders1248.com. Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.

Send a textWelcome to the Laundromat Resource podcast! In this episode, host Jordan Berry shares a comprehensive, free, three-part course packed with everything you need to know about buying your first laundromat. Whether you're new to the business or looking to up your game, Jordan Berry breaks down the process into straightforward, actionable steps.You'll learn how to find laundromat deals using a proven six-step system that leverages public markets, broker networks, and off-market opportunities. Jordan Berry introduces powerful tools like the Laundromat DFY (Done For You) platform, designed to help you organize leads and track your progress—completely free of charge.But the journey doesn't stop at finding a deal. The course dives deep into how to properly evaluate a laundromat's value, craft compelling offers, and perform thorough due diligence to avoid costly mistakes. With practical tips, real industry insights, and free resources provided throughout, this episode is your ultimate guide to making smart, informed decisions as you enter the laundromat business.Grab your notepad, get ready for step-by-step advice, and start your journey toward laundromat ownership today!In this episode; Jordan discuss:00:00 "CRM for Tracking Deal Action"07:30 Activity Logging Workflow14:32 Broker Outreach: Minimum Info & Cadence16:28 Targeted Laundromat Listing Strategy25:57 "Laundromat Deals and Direct Mail"30:27 "Laundromat Deal Analysis Explained"34:15 "Laundromat Analysis Tool Overview"43:26 "Quick Wins for Higher Income"47:01 "Maximizing Lease Terms Advice"51:13 Laundromat Valuation and Buyer Demand59:08 "Buying Your First Laundromat"01:04:31 "Tracking Laundry Machine Usage"01:07:05 "Verifying Laundromat Income Methods"01:10:49 "Machine Model Numbers Matter"01:16:26 Avoiding Hidden Business Expenses01:21:47 "Laundromat Ownership Made Easy"

Grab a copy of our BOOK here: http://winningtheweek.com/Join Lifehack Tribe: https://members.lifehackmethod.com/join-lifehack-tribeSUBSCRIBE to our podcast on the platform of your choice!Spotify: http://spoti.fi/3pNtPVeApple Podcasts: http://apple.co/3tiIpWWOr subscribe to our YouTube channel: https://www.youtube.com/c/LifehackBootcampTime stamps:02:53 - The Core Problem Defined. Lisa names her main struggle: too many ideas and no clear starting point for embedding customer experience strategically into company culture.06:46 - Choosing the Critical Path. Overwhelm comes from trying to do everything; clarity comes from choosing what actually matters now.08:19 - Finding “The Possible.” Progress lives in the overlap between passion, business priorities, timing, stakeholders, and resources.09:22 - Making Ideas Compete. Turning ideas into action requires forcing them to compete against real constraints.11:48 - Lead With Problems or Quick Wins. Ideas gain traction fastest when they solve an existing problem or create an easy win.12:30 - Lily Pads, Not Leaps. Big visions succeed when broken into small, provable steps that build momentum.14:09 - Acting Without Permission. Meaningful change can begin by acting within what you already control.16:35 - From Vision to Reality. Execution feels messy because it turns idealized ideas into real-world impact.18:17 - Imperfect Impact Beats Perfect Ideas. Helping people imperfectly in reality matters more than holding a perfect vision.20:38 - Metrics as the Missing Link. Influence grows when ideas are tied to the metrics leadership cares about.23:56 - Bring Wins, Not Requests. Credibility is built by delivering results before asking for buy-in.29:02 - Cutting Low-Leverage Work. Progress requires letting go of work that crowds out high-impact execution.33:36 - Stacking Small Wins Builds Trust. Consistent execution earns autonomy, credibility, and influence.35:07 - Clear Decision Criteria. The path forward is choosing low-risk, high-overlap actions tied to company goals.Check out our FREE masterclass all about How To Plan The Perfect Week In 30 Minutes Flat: https://bit.ly/3eEZ9AQCheck out our website: https://lifehackmethod.com/

What You'll Learn in This Episode:In this episode of the Lean Solutions Podcast, Andy Olrich and Catherine McDonald explore what happens after the strategy day is over. Once goals are set, how do organizations move from planning to real execution? They highlight the challenges of managing too many goals and the necessity of engaging teams in the strategy process. They unpack why teams often struggle—not because they lack ideas—but because they have too many priorities and not enough clarity on where to start. The discussion focuses on practical frameworks for filtering, prioritizing, and executing goals in a way that aligns strategy with daily work.Key Takeaways:Teams don't struggle from a lack of ideas—they struggle from too many priorities.Don't start where it's exciting—start where it's expensive.Use structure to remove subjectivity.Links: Lean Solutions 2026 SummitLean Solutions Website⁠⁠Click Here For Catherine McDonald's LinkedIn⁠⁠⁠⁠Click Here For Andy Olrich's LinkedIn⁠⁠

In this episode, Mark Cardone and Theron Feidt dive into the concept of "Quick Wins." The duo discusses how to close the gap between having a great idea and actually executing it. Whether you are a perfectionist struggling with "analysis paralysis" or a visionary with a mile-long to-do list, this episode provides a framework to stop thinking and start doing. The Three Pillars of Immediate Action 1. The 24-Hour Micro-Action To prevent "idea decay," you must commit to a tangible action within 24 hours of having a new idea. Identify the First Domino: Don't try to flesh out the entire concept. Find the one small step that gets the ball rolling. Avoid the Research Trap: Research is important, but it often becomes a form of procrastination. Don't let AI or Google searches keep you from taking the first step. 2. Leverage the "Do It Badly" Rule Perfectionism is the enemy of progress. This rule encourages you to embrace Version 0.01 rather than waiting for Version 1.0. Lower the Barrier to Entry: Make the start so easy it's impossible to say no (e.g., five pushups instead of a full gym hour). Iterate Based on Feedback: You can't improve what doesn't exist. Launching quickly allows you to get real-world feedback and pivot as needed. 3. Create an Environment of Immediacy Your environment should pull you toward action, not push you away with friction. The 2-Minute Rule: If the setup for a task takes more than two minutes, the mental effort to start becomes exponentially higher. Keep your "tools" ready to go. The Go/No-Go Filter: Not every idea is gold. Quickly filter your ideas: if it's a "Go," hit the 24-hour rule. If it's a "No-Go," file it away and stop thinking about it. Public Accountability: Share your goals with a partner or coach. Hearing your own excuses out loud often reveals how ridiculous they are. Quick Reference Guide Concept Key Takeaway Idea Decay The longer you wait to act, the less likely you are to do it. Analysis Paralysis Overthinking leads to stagnation; action leads to clarity. The First Domino Focus only on the very next step to build momentum. Accountability Consistency is easier when someone is watching. "When you hear yourself make your excuses to someone else, you realize how ridiculous they sound most of the time." Ready to start? Visit AchieveResultsNow.com to get a free copy of the book, Ignite Results, and start taking daily actions today. ARN Suggested Reading: Blessings In the Bullshit: A Guided Journal for Finding the BEST In Every Day – by Mark Cardone & Theron Feidt https://www.amazon.com/Blessings-Bullshit-Guided-Journal-Finding/dp/B09FP35ZXX/ref=sr_1_1?dchild=1&keywords=blessings+in+the+bullshit&qid=1632233840&sr=8-1 Full List of Recommended Books: https://www.achieveresultsnow.com/readers-are-leaders Questions? 1.   Do you have a question you want answered in a future podcast? 2.   Go to www.AchieveResultsNow.com to submit. Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast.  The podcast that gives you immediate actions you can take to start seeing life shifting results NOW!

Why bother with upsells? Simple math: if your average job is $400 and you add justone $100 upsell that 40% of customers say yes to, you're looking at an extra$40 per job – on 20 jobs a month, that's $800 more in your pocket with almostzero marketing cost.Thesearen't big projects; they're quick, visible wins that solve small problemscustomers didn't even know they had – or remind them of something they keepmeaning to fix Watch us on YouTube (clickhere)Subscribe to our free newsletter, https://handymanprosradioshow.com/newsletter-signup/Join our Facebook group @handyman prosSend us an email, questions@handymanprosradioshow.com.

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.ㅤBest Moments:(01:45) Left-justified email copy beats center-justified by 12% on click-through(02:45) Add one reassurance line under a form, and submissions lift by 18%(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage(04:42) Every extra required form field drops submissions by around 9%(05:15) Fridays are not dead, webinar attendance is up 75% year over year(06:45) Remove social buttons from your landing page, and conversions rise by over 8%ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

You're in for an awesome episode today! I sat down with functional practitioner and Balancing Hormones Naturally podcast host Leah Brueggeman to talk fertility, hormones, and the environmental stressors most people overlook.Leah breaks down how toxins, everyday products, and nervous system stress can disrupt hormone balance in both women and men… often without obvious warning signs. We dig into the foundations of hormone health, including blood sugar balance, minerals, digestion, protein, fiber, and why “doing all the right things” doesn't work if the body is stuck in survival mode.Leah also shares her personal health journey and practical, realistic steps to reduce endocrine disruptors in daily life, support fertility naturally, and create a healthier internal environment for conception.If fertility or hormone health has felt confusing, frustrating, or out of reach, this episode offers clarity, perspective, and actionable guidance!Want more from Leah?Balancing Hormones Naturally PodcastYouTubeleahbrueggemann.com00:56 Guest Introduction: Leah Brueggeman01:23 The Impact of Environment on Hormones03:29 Rising Infertility Rates and Environmental Factors06:40 Increasing Resilience and Personal Health Journey15:19 Understanding Hormonal Imbalances17:49 Symptoms and Signs of Hormonal Imbalances18:50 Men's Health and Fertility22:59 Chronic Exposures and Long-term Effects26:40 Understanding Your Nervous System Ladder27:05 Calming Techniques for Fight or Flight27:23 Addressing Nervous System Shutdown27:43 The Importance of Matching Your Regulation Techniques28:27 Mineral Support for Adrenals and Thyroid28:51 Digestive Health and Nutrient Absorption29:15 Potassium-Rich Foods for Stress Management29:57 The Role of Sodium and Vitamin C in Adrenal Health30:52 Foundational Patterns for Health31:40 The Gradual Decline of Health and Energy33:12 Quick Wins for Health Improvement33:39 The Importance of Blood Sugar Balance39:57 Debunking Hormone Myths42:06 Advice for the Fertility Journey45:16 Considerations Before IVF49:03 The Power of a Healing Environment49:54 Where to Find More Information50:33 Final Thoughts and EncouragementIG: @MoldFindersNot sure the best way to get started? Follow these simple steps to hit the ground running…Step 1: Subscribe To Our Podcast!Step 2: Want a Test More Advanced Than ERMI? www.TheDustTest.com⁠Step 3: Already Have An ERMI? Find Out What It Actually Means. ⁠⁠www.ErmiCode.com⁠Step 4: Text Me (yes, it's really me!) The Mold Phone: 949-528-8704Step 5: Book A FREE Consultation www.yesweinspect.com/call

Unlock your next A‑player hire! Join us on February 10 for a free, live web class where we'll reveal the exact hiring framework top contractors use to consistently attract and keep elite talent (even in a labor shortage).Register here: https://trybta.com/HIFB26To learn more about Breakthrough Academy, click here: https://trybta.com/EP257 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL257How much time do you waste each day on little inefficiencies?- Searching for the latest version of that SOP- Flipping through a hundred browser tabs to find your budget spreadsheet- Typing out the same email to 30 different clientsToday's guest, Nick Sonnenberg, literally wrote the book on business efficiency. It's called Come Up For Air and it is a go-to for small business owners and teams looking to stop “drowning in work” and free up the time they spend on redundant or inefficient tasks.In today's episode, we get into all the little things you can do that may only save you seconds at the time… …but actually add up to minutes and hours when you stack them day after day.We talk email management, how to invest time up front to save yourself hours down the line, and how to set yourself up for success when it comes to AI and automations.This is a quick one, but we cover a lot.00:00-Intro01:29-Increasing Capacity Without Adding More People01:37-Why Start with Email Management?04:16-The RAD Framework: Reply, Archive, Defer06:59-Quick Wins for Email Inbox Management08:46-AI and Automation in Contracting Businesses11:18-Progress and Context of Nick's Executive Assistant AI Agent14:14-Asset Building vs. One-Time Requests with AI21:54-Identifying Areas for AI Use24:32-The Shift to AI as a Search Engine27:05 -Final Thoughts and How to Contact Nick

This week we're diving into the health stories you'll actually want to know about as we head into mid-December. We're unpacking why sugar cravings are so common and what's really happening in your brain and body when they strike, plus the small, practical shifts that genuinely help. We look at the wild rise of protein shakes, from beef-sludge origins to celebrity smoothies and Michelin-styled blends, and what you actually need to know about protein for real-world health. We also explore the science of better sleep. A new wave of research is showing just how much gentle, consistent mind–body movement regulates cortisol, supports the nervous system and improves sleep quality over time. We break down what really makes the difference and how to build habits that help you sleep more deeply and wake up feeling human again. Ella's book signing on the 16th: https://www.bookbaruk.com/event-details/meet-ella-mills-exclusive-pre-publication-signing-and-meet-greet 50% off code for Quick Wins with ⁠Waterstones⁠ - ‘QUICKWINS50' (enter the code at checkout) Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week we're diving into the health stories you'll actually want to know about as we head into December. We're looking at how to beat a hangover and stay well through the festive chaos, from sleep dips to sugar overload. We unpack the rise of wellness washing, why so many “healthy” products are anything but, and how to spot the difference between real wellbeing and clever marketing. Our big story this week is the chronic disease pandemic. A major new Lancet review has brought global attention to the links between modern diets, ultra processed foods and long term illness, exposing the industry forces driving the trend and what the evidence really shows. We break down the key findings and share the simple, realistic habits that genuinely support long term health. Ella's book tour events: https://www.bookbaruk.com/event-details/meet-ella-mills-exclusive-pre-publication-signing-and-meet-greet 50% off code for Quick Wins with Waterstones - ‘QUICKWINS50' (enter the code at checkout) Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week we're unpacking the stories that could genuinely shift your everyday health. We look at the three simple habits proven to stop morning headaches, from caffeine timing to sleep rhythms and jaw tension. We also dig into the new “natural Ozempic” capsule making headlines, explaining how it actually works in the gut, how it compares to GLP-1 injections and what the early research really shows. Plus, we explore the nationwide Bang in Some Beans campaign aiming to double the UK's bean intake by 2028, why supermarkets are backing it and what the science says about beans for heart health, gut health and long-term disease risk. It's a practical, evidence-led episode filled with useful takeaways you can put into your week straight away.