Podcasts about indexing

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Best podcasts about indexing

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Latest podcast episodes about indexing

My Amazon Guy
Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing

My Amazon Guy

Play Episode Listen Later Apr 16, 2025 6:19


Send us a textAmazon is changing how image alt text impacts SEO, and it's already affecting rankings.This video breaks down what's happening with comparison charts, brand stories, and alt text indexing on Amazon.Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdatesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/4j3mVXnTimestamps00:00 - Amazon SEO Indexing Is Changing00:18 - How Alt Text Impacts Rankings00:50 - Why Comparison Charts Are Affected01:23 - Amazon's New Accessibility Update02:13 - Can Amazon Now Read Image Text?03:18 - What Counts As Decorative Now?04:00 - Alt Text Inside Brand Story At Risk?04:54 - Why This SEO Shift Could Hurt Brands05:41 - What You Can Do About It06:06 - Final Thoughts on the Alt Text Update----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.

Der Absturz an den globalen Aktienmärkten kam für viele dann doch überraschend. Doch wie geht es nun weiter und worauf sollten wir jetzt achten? Hinter Trumps scheinbar chaotische Politik könnte ein strategisches Kalkül stecken?   Das nächste Finanz-Seminar ist in Planung. Wer dabei sein möchte oder Fragen hat, meldet sich gerne. Einfach E-Mail an: krapp@abatus-beratung.com   Viel Spaß beim Hören, Dein Matthias Krapp (Transkript dieser Folge weiter unten)   NEU!!! Hier kannst Du Dich kostenlos für meinen Minikurs registrieren und reinschauen. Es lohnt sich: https://portal.abatus-beratung.com/geldanlage-kurs/    

united states donald trump china fall stand zoom radio plan situation europa bank thema zukunft deutschland lust erfahrungen mix gef geld gedanken deals kraft wochen bei kopf seite wissen dollar mensch dazu hamburg politik schl erfahrung unternehmen ziele vergangenheit bis tagen wort medien sache auswirkungen entscheidungen beste ruhe traum situationen druck anf strategie emotionen index recht sorgen wunsch motor seminar ganze nasdaq werte aspekte ergebnisse produkte richtung beitrag zahlen sachen punkte mitte input wei mir nummer abschluss diskussionen eindruck indien minus fernsehen prozent planung laune g20 verlust verm teilnehmer historie berater unsicherheit regierung ahnung mittwoch du dich nerven optimists bericht quellen orientierung dauer neu normalit halten lebensqualit branchen eier handlungen blickwinkel slogan effekte verkaufen steuer rechts s p schulden konto immobilien experimente daumen aktien gier wahrscheinlichkeit investieren verluste teilnehmern durchschnitt haken wiederholung tau realist gelder zinsen kursen karfreitag besseres weltbild nadel zweiten weltkrieg glaskugel kalk geldanlage annahmen letztendlich indices indexing differenzen verderben talfahrt jahresanfang mandanten aktienmarkt renditen erfahrungswerte volatilit karton us amerikaner aktienm differenz im schnitt lehrbuch verschuldung nebenkosten irrglauben weltmarkt gesamte diversifikation notenbank wollmilchsau mini kurs der absturz fahrradkette heuhaufen ausrichtungen sachwerte kapriolen woche freitag kaufsignale transaktionsgeb kaufsignal aktienquote weltportfolio
The GeekNarrator
How do vector (search) databases work? ft: turbopuffer

The GeekNarrator

Play Episode Listen Later Apr 7, 2025 68:58


For memberships: join this channel as a member here:https://www.youtube.com/channel/UC_mGuY4g0mggeUGM6V1osdA/joinSummary:In this conversation, Kaivalya Apte and Simon Eskildsen talk about vector databases, particularly focusing on TurboPuffer. They discuss the importance of vector search, embeddings, and the challenges associated with building efficient search engines. The conversation covers various aspects such as cost considerations, chunking strategies, multi-tenancy, and performance optimization. Simon shares insights on the future of vector search and the significance of observability and metrics in database performance. The discussion emphasizes the need for practical application and experimentation in understanding these technologies.Chapters:00:00 Introduction to Vector Databases10:34 Understanding Vectors and Embeddings15:03 Example: Designing a Search Engine for Podcasts27:53 Scaling Challenges in Vector Search36:46 Indexing and Querying in TurboPuffer38:12 Understanding Indexing and Query Planning45:45 Exploring Index Types and Their Performance50:27 Data Ingestion and Embedding Retrieval54:19 Use Cases and Challenges in Vector Search01:01:22 Metrics and Observability in Vector Databases01:03:52 Future Trends in Vector Search and DatabasesReferences:How do build a database on Object Storage? https://youtu.be/RFmajOeUKnETurbopuffer https://turbopuffer.com/Continous Recall measurement: https://turbopuffer.com/blog/continuous-recallTurbopuffer architecture: https://turbopuffer.com/architecture

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.
#895 - Faktorstrategie nutzen, mehr streuen macht das Sinn?

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.

Play Episode Listen Later Mar 27, 2025 9:45


Untersuchungen zeigen, dass diversifizierte Aktienportfolios Mehrrenditen gegenüber dem Markt anstreben können, indem sie systematisch Aktien mit bestimmten Merkmalen wie eine kleine Marktkapitalisierung, ein niedriges Kurs-Buchwert-Verhältnis und eine hohe Profitabilität übergewichten. Die Möglichkeit höherer Renditen klingt zunächst einmal vielversprechend. Möglicherweise stellt sich jedoch einigen Anlegern die Frage, welche Kompromisse sie dafür eingehen müssen. Das nächste Seminar ist in Planung. Wer dabei sein möchte, meldet sich gerne. Einfach E-Mail an: krapp@abatus-beratung.com Viel Spaß beim Hören, Dein Matthias Krapp (Transkript dieser Folge weiter unten)   NEU!!! Hier kannst Du Dich kostenlos für meinen Minikurs registrieren und reinschauen. Es lohnt sich: https://portal.abatus-beratung.com/geldanlage-kurs/    

Informed Decisions Financial Planning & Money Podcast
Why Indexing Still Wins for Long-Term Investors and Pension Holders

Informed Decisions Financial Planning & Money Podcast

Play Episode Listen Later Mar 24, 2025 25:21


Back in 2020, I wrote a piece outlining the uncomfortable truth that active fund managers find it hard to wrestle with....that most of them consistently fail to outperform 'the market'. Fast forward to 2025, and guess what? Nothing appears to have changed. In this podcast, I'll share the following: Why low-cost index funds continue to outperform the majority of actively managed funds The latest 2024 hardcore data that confirms the long-term underperformance of most active managers Why much spoken-about market concentration isn't a reason to abandon passive investing Common arguments against indexing, and why they don't stack up How this applies to you if you're approaching retirement and looking for a smart, stress-free investment approach If you're a successful professional in your 50s, maybe eyeing the exit door at your company, or looking for an exit from your business, you're now facing a different kind of pressure: how to make sure your hard-earned wealth works for you over the (hopefully) several decades of your retirement! You're not alone, and the good news is, the data keeps making the case for a simpler, smarter approach. Let's dive off the top ropes and explore shall we!? Oh, as a 'big treat' I took my lads to a WWE event in Belfast at the weekend - it was such an over-the-top show that it's imprinted on my brain, so you'll have to pardon the many wrestling references here :) I hope it helps. Disclaimer

ATX DAO Podcast
E45: How Indexing is Reshaping Web3 Data Access with Brock Haugen

ATX DAO Podcast

Play Episode Listen Later Mar 20, 2025 48:42


SummaryIn this episode of the ATX DAO Podcast, we sit down with Brock Haugen, co-founder of Indexing Co, to explore the critical role of indexing in blockchain infrastructure. Brock shares his journey from Coinbase to launching a company focused on real-time blockchain data, explaining why traditional APIs fall short and how Indexing Co provides a more scalable, cost-effective solution. Whether you're a developer, data enthusiast, or Web3 founder, this conversation sheds light on how proper indexing can save companies time and money while unlocking new possibilities in DeFi, NFTs, and beyond.We also dive into the challenges of working across multiple blockchains, the unexpected hurdles Brock faced as a founder, and why he believes the cost of data is headed toward zero. Plus, hear insights on the future of indexing, AI-driven data pipelines, and how real-time blockchain analytics could reshape everything from compliance to consumer apps. If you're curious about the future of blockchain data, this is an episode you won't want to miss!Chapters00:00 Introduction and Background03:36 Understanding Indexing in Blockchain08:05 The Unique Approach of Indexing Company10:50 Ideal Customer Profile13:41 Real-World Applications in DeFi16:18 Machine Learning and Agentic Access20:15 Unexpected Challenges and Lessons Learned22:43 From Coinbase to Data Indexing Innovations23:52 Cost Optimization and Eliminating Bottlenecks25:46 Learning from Mistakes: The Autopsy of Failures27:07 Building Resilience: A Methodology for Success28:43 Navigating the Indexing Landscape31:09 Insights from Web3 Conferences32:40 Common Use Cases in DeFi and Beyond33:14 Integrating with Financial Systems33:46 Leveraging Social Graphs for DeFi37:18 Future Directions and Market Strategies40:25 Competing with Established Data Giants43:21 Self-Service Data Solutions for CustomersConnect with Brock and The Indexing Company:X (Twitter): ⁠⁠Brock - @runninyeti | Indexing Company - @indexingcoFarcaster: Brock - @runninyeti.eth | Indexing Company - /indexingBlog: https://mirror.xyz/runninyeti.ethWebsite: https://www.indexing.coTo learn more about ATX DAO:Check out the ⁠ATX DAO ⁠websiteFollow ⁠@ATXDAO⁠ on X (Twitter)Subscribe to our newsletterConnect with us on ⁠LinkedIn⁠Join the community in the ⁠ATX DAO Discord⁠Connect with the ATX DAO Podcast team on X (Twitter):Ash:  ⁠@ashinthewild⁠Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠Support the Podcast:If you enjoyed this episode, please leave us a review and share it with your network.Subscribe for more insights, interviews, and deep dives into the world of Web 3.Tools & Resources We LovePodcast Recording & Editing - ⁠Riverside FM⁠: We use Riverside FM to record and edit our episodes. If you're interested in getting into podcasting or just recording remote videos, be sure to check them out!

Confessions of an SEO
March 2025 Core Update and Indexing API

Confessions of an SEO

Play Episode Listen Later Mar 18, 2025 23:19


This week it would wrong of me not to talk about the current running Core update that started on March 13th. Something very interesting is under the hood and "might" be the reason there aren't a lot of anecdotal gnashing of teeth.Also in this week, I break down how I KNOW with certainty that Google's Indexing API is useless for the average site.Youtube Channel -⁠⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Industrialist
Indexing Off of Last Week's March Madness

The Industrialist

Play Episode Listen Later Mar 18, 2025 36:13


March Madness Bracket Challenge Invite⁠ (2 Tickets to the National Title Game at the Alamodome in San Antonio, TX)Follow Jeremy on social media: @jbmatcapLeasing Opportunities: Check out our current leasing availability⁠⁠ here⁠⁠.Submit Deals:Will Narduzzi: will@matador.netDylan Davis: dylan@matador.netIndustry News Links:Trump claims Biden's pardons for Jan. 6 committee are 'void' because he used an autopenSouthwest Airlines to end free checked bags policy for first time in its 54-year historyTrump Administration Pulls 443 Federal Offices Off MarketUpcoming Events for Trinity Junction:NAIOP Spring Concert: April 23rd at The Rustic in Dallas

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.
#891 - Gleichgewichtet oder Marktkapitalisiert investieren?

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.

Play Episode Listen Later Mar 13, 2025 9:05


Je nach Aufbau von diversifizierten Aktien-Portfolios können sich diese unterschiedlich entwickeln. Was sich besser entwickelt, ist umso zufälliger, je kürzer der betrachtete Zeitraum ist. Heute ein Vergleich der Renditen eines Index, in dem die Unternehmen gleich gewichtet sind mit einem Index, das nach Unternehmensgröße gleich gewichtet ist. Viel Spaß beim Hören,Dein Matthias Krapp(Transkript dieser Folge weiter unten) NEU!!! Hier kannst Du Dich kostenlos für meinen Minikurs registrieren und reinschauen. Es lohnt sich: https://portal.abatus-beratung.com/geldanlage-kurs/   

Confessions of an SEO
What 16 Million Pages Can Say Part 2

Confessions of an SEO

Play Episode Listen Later Mar 11, 2025 19:18


So much data, so many things to talk about.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showPart 1 of What 16 Million Pages Can Say [insert link here]Article on Indexing and Serving Data on 16 Million Page⁠https://indexcheckr.com/resources/google-indexing⁠Youtube Channel -⁠⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.
#889 - Stehen die Börsen wirklich fast ganz oben und wohin geht die Reise?

WISSEN SCHAFFT GELD - Aktien und Geldanlage. Wie Märkte und Finanzen wirklich funktionieren.

Play Episode Listen Later Mar 7, 2025 22:57


Du fragst dich, ob man noch an der Börse investieren soll? Wohin geht das geopolitisch? Ist das nicht alles zu riskant? Heute gehe ich darauf ein, wie ich die die aktuelle Situation einschätze. Höre gerne mal rein. Viel Spaß beim Hören,Dein Matthias Krapp(Transkript dieser Folge weiter unten) NEU!!! Hier kannst Du Dich kostenlos für meinen Minikurs registrieren und reinschauen. Es lohnt sich: https://portal.abatus-beratung.com/geldanlage-kurs/   

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Confessions of an SEO
What 16 Million Pages Can Say Part 1

Confessions of an SEO

Play Episode Listen Later Mar 4, 2025 17:02


What a load of data! That's what I thought when I read a new analysis from LinkCheckr on 16 million pages and their state of indexing.If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.Mentioned in the showArticle on Indexing and Serving Data on 16 Million Pagehttps://indexcheckr.com/resources/google-indexingTrad keyword search episodehttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/trad-keyword-research-failing-242170048Youtube Channel -⁠⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠

New Books Network
Demystifying Indexing

New Books Network

Play Episode Listen Later Feb 25, 2025 7:37


In this episode of Publish My Book, we explore the essential role of a well-crafted book index in academic publishing. A good index helps readers easily locate specific topics, names, or places, making your book more accessible and impactful. Avi discusses different types of indexes—such as subject, author, and sources indexes—and provides guidance on creating one. We emphasize starting the process early, choosing relevant terms, and ensuring accuracy. While some authors prefer to create their own index, outsourcing to experts is also an option. Relevant links To learn more about ALE's indexing services: Indexing Process Indexing Services Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Scholarly Communication
Demystifying Indexing

Scholarly Communication

Play Episode Listen Later Feb 25, 2025 7:37


In this episode of Publish My Book, we explore the essential role of a well-crafted book index in academic publishing. A good index helps readers easily locate specific topics, names, or places, making your book more accessible and impactful. Avi discusses different types of indexes—such as subject, author, and sources indexes—and provides guidance on creating one. We emphasize starting the process early, choosing relevant terms, and ensuring accuracy. While some authors prefer to create their own index, outsourcing to experts is also an option. Relevant links To learn more about ALE's indexing services: Indexing Process Indexing Services Learn more about your ad choices. Visit megaphone.fm/adchoices

The RV Entrepreneur
Get A 360 Degree View of Your Next RV Spot With Campsite360 - RVE 382

The RV Entrepreneur

Play Episode Listen Later Feb 20, 2025 54:17


Jenn & TJ Ammond of Campsite360 join Glynn to discuss their lifestyle of traveling full-time with kids while scaling their successful business, Campsite360. They share their experience with marketing, scaling the systems, and what the future holds for Campsite360. These two really are building the future of campground immersion. Discover the technology and equipment they use for filming virtual tours, the systems they've developed for indexing and organizing data, and their plans for scaling the business in the future.Jenn and TJ also discuss the evolution of their marketing strategies, focusing on the integration of social media and trade shows to drive traffic to campgrounds.Key Takeaways:Outsourcing work to local photographers has allowed for more flexibility.Continuous learning is essential in entrepreneurship.Balancing family and business requires effective logistics and planning.Indexing campground data is crucial for maintaining accurate information.Scaling the business is a gradual process that requires careful planning.Maintaining a focus on helping RVers is key to their success.Connect & Learn Morehttps://campsite360.com/https://www.instagram.com/campsite_360/https://www.facebook.com/campsite360/RESOURCESInsta360 Cameras & Accessories~~~~~~~~~~~~~~~~~~~~~THE RV ENTREPRENEURhttps://therventrepreneur.com~~~~~~~~~~~~~~~~~~~~~Join the RVE community on Facebook!⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠Connect with RVE on all your favorite socials⁠https://therventrepreneur.com/connect⁠⁠Got questions or comments for our hosts? Leave us a voice message! ⁠⁠https://therventrepreneur.com/voicemail⁠⁠(NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.)Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:https://therventrepreneur.com/guestform

The Array Cast
Indexing and Selection

The Array Cast

Play Episode Listen Later Feb 15, 2025 86:12


Array Cast -February 14, 2025 Show NotesThis is the address of the Show notes on the ArrayCast website:https://www.arraycast.com/episode99-show-notes

The Best Interest Podcast
Favorite Moments, Shoutouts, and a Name Change?! …From Our First 100 Episodes - E100

The Best Interest Podcast

Play Episode Listen Later Feb 12, 2025 67:29


Episode 100 of The Best Interest Podcast! This is a celebratory and reflective milestone featuring guest shout-outs, listener-favorite clips, and a discussion on the show's evolution. Jesse shares the podcast's origins, his journey from aerospace engineering to financial planning, and how the podcast nearly faded before finding renewed purpose in 2023. Throughout the episode, Joe Saul Sehy, Brian Feroldi, Paula Pant and other past guests are featured, shouting out The Best Interest and their own work, you'll certainly want to check out.  To celebrate, listeners wrote in with some of their favorite clips, including Jeremy Schneider's discussion with Jesse on his “7 Deadly Sins of Investing” from episode 70. Of course, Jesse's AMA's have been incredibly popular, so segments are featured from episodes 81 and 96 where Jesse answered questions about diversification, patience, and risk management.  Thanks, listeners, for supporting the podcast's first 100 episodes. We look forward to the future of "Personal Finance for Long-Term Investors."   Key Takeaways:• Relying solely on one asset class, such as large-cap U.S. stocks, increases risk and limits flexibility in different market conditions. • No asset class can outperform indefinitely; over time, returns tend to move back toward historical averages. • Holding international stocks can help balance risk, as different regions perform well at different times. • Just because a strategy has worked for years doesn't mean it will continue to do so; market conditions evolve. • As retirement nears, reducing portfolio volatility becomes more important, and diversifying helps protect against severe downturns. • The best strategy involves preparing for uncertainty, adjusting portfolios based on personal financial goals rather than chasing recent winners.   Key Timestamps:(03:43) Reflections on the Journey (15:15) Rebranding Announcement (19:44) Highlighting the Best Clips (38:53) The Importance of Indexing and Market Timing (40:52) Understanding the CAPE Ratio (45:12) The Risks of Timing the Market (51:45) Dollar Cost Averaging vs. Lump Sum Investing (54:42) Diversification: Why It Matters   Key Topics Discussed:The Best Interest, Jesse Cramer, Rochester New York, financial planner, financial advisor, wealth management, retirement planning, tax planning, personal finance, long term investors, Joe Saul Sehy, Brad Barrett, Nick Maggiulli, Justin Peters, Jeremy Schneider, Doug Cunnington, Joel Larsgaard, Paula Pant, andy Hill, Steve Adcock, Dan Otter, Brian Feroldi, episode 100, celebration, millionaire money habits   Mentions:Joe Saul Sehy: https://joesaulsehy.com/ Brad Barrett: https://choosefi.com/ Nick Maggiulli: https://ofdollarsanddata.com/ Justin Peters: https://www.tsirpodcast.com/ Jeremy Schneider: https://www.instagram.com/personalfinanceclub/?hl=en Doug Cunnington: https://milehighfi.com/ Joel Larsgaard: https://www.howtomoney.com/about-us/joel-larsgaard/ Paula Pant: https://affordanything.com/ Andy Hill: https://marriagekidsandmoney.com/about/ Steve Adcock: https://steveadcock.us/ Dan Otter: https://teachandretirerich.com/ Brian Feroldi: https://www.youtube.com/@BrianFeroldiYT    More of Personal Finance for Long-Term Investors:Check out the Best Interest Blog at bestinterest.blog Contact me at jesse@bestinterest.blog Personal Finance for Long-Term Investors is a personal podcast meant for educational and entertainment. It should not be taken as financial advice, and is not prescriptive of your financial situation.  

On Investing
Beyond Market Cap: Fundamental Indexing Explained (with Rob Arnott)

On Investing

Play Episode Listen Later Jan 31, 2025 41:28


In this episode, Liz Ann Sonders and Kathy Jones discuss this week's FOMC meeting and the market reactions. Then, Liz Ann speaks with Rob Arnott, founder and chairman of the board of Research Affiliates®. They discuss some of the advanced approaches of Research Affiliates, particularly focusing on the Research Affiliates Fundamental Index® (RAFI) and its implications for growth and value investing. They explore the differences between traditional indexing methods and RAFI, the challenges of forecasting market returns, and the potential for paradigm shifts in finance. The discussion emphasizes the importance of understanding market dynamics and the nuanced definitions of growth and value in investment strategies.Finally, Kathy and Liz Ann look ahead to the data and economic indicators that investors should be watching next week. You can read Rob's article, which Liz Ann mentions, here: "Fifty Years of Innovation, Mythmaking, and Mythbusting: Personal Reflections." On Investing is an original podcast from Charles Schwab. For more on the show, visit schwab.com/OnInvesting. If you enjoy the show, please leave a rating or review on Apple Podcasts.Important DisclosuresInvestors should consider carefully information contained in the prospectus, or if available, the summary prospectus, including investment objectives, risks, charges, and expenses. You can request a prospectus by calling 800-435-4000. Please read the prospectus carefully before investing.The information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned here may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision.All expressions of opinion are subject to change without notice in reaction to shifting market conditions. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness, or reliability cannot be guaranteed.Examples provided are for illustrative purposes only and not intended to be reflective of results you can expect to achieve.The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.Investing involves risk, including loss of principal.Performance may be affected by risks associated with non-diversification, including investments in specific countries or sectors. Additional risks may also include, but are not limited to, investments in foreign securities, especially emerging markets, real estate investment trusts (REITs), fixed income, municipal securities including state specific municipal securities, small capitalization securities and commodities. Each individual investor should consider these risks carefully before investing in a particular security or strategy.Past performance is no guarantee of future results and the opinions presented cannot be viewed as an indicator of future performance.Indexes are unmanaged, do not incur management fees, costs and expenses, and cannot be invested in directly. For more information on indexes, please see schwab.com/indexdefinitions.The trade names "Research Affiliates®" and "Fundamental Index®" are registered trademarks of Research Affiliates, LLC.Fundamental Index® is a trademark of Research Affiliates. Rob Arnott, Research Affiliates, and FTSE Russell are unaffiliated with Schwab Asset Management® and Charles Schwab & Co.All names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.Diversification and asset allocation strategies do not ensure a profit and cannot protect against losses in a declining market.There are risks associated with investing in dividend paying stocks, including but not limited to the risk that stocks may reduce or stop paying dividends.Schwab does not recommend the use of technical analysis as a sole means of investment research.Rebalancing does not protect against losses or guarantee that an investor's goal will be met.Forecasts contained herein are for illustrative purposes only, may be based upon proprietary research and are developed through analysis of historical public data.The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.(0125-NC10)

AskAlli: Self-Publishing Advice Podcast
The Importance of Indexing for Nonfiction Authors: The Self-Publishing with ALLi Podcast Featuring Anna Featherstone

AskAlli: Self-Publishing Advice Podcast

Play Episode Listen Later Jan 22, 2025 41:46


In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with professional indexer Madeleine Davis, president of the Australian and New Zealand Society of Indexers. Together, they explore the critical role of indexes in nonfiction books, discussing why authors should consider investing in professional indexing, the process of creating an index, and how a great index can enhance the usability and longevity of a book. Davis also shares fascinating insights from her career, tips for working with indexers, and even some lighthearted moments from the world of indexing. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish!  Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Madeleine Davis is the president of the Australian and New Zealand Society of Indexers (ANZSI) and has been a professional indexer since 1994. She has provided back-of-book indexes for trade publishers and university publishers for general, academic, textbooks, and legal publications. She has also given presentations about indexing at various international indexing conferences and seminars and has had articles published in The Indexer, a journal published on behalf of indexing societies worldwide.

The Bull - Il tuo podcast di finanza personale
179. Gli ETF rendono il Mercato inefficiente, concentrato e costoso? Ipotesi e falsi miti

The Bull - Il tuo podcast di finanza personale

Play Episode Listen Later Jan 22, 2025 41:16


Investi con Fineco, 60 trade gratis nei primi tre mesi con il codice TRD060-TB.(#ad). L'investimento passivo rende il mercato meno efficiente, alimenta la concentrazione in poche mega società e fa gonfiare le valutazioni. E' vero o sono solo ipotesi. E se il mercato è concentrato e costoso, come bisogna comportarsi? Kostin, Lamont on Stock Market Concentration O. Lamont, Don't blame Indexing for your Problems C. Asness, The Less Efficient Market Hypothesis Acquista il libro di The Bull! Sei già ricco ma non lo sai (disponibile a questo link) =============================================== Apri un conto con Fineco con questo link, i primi 60 trade sono a zero commissioni inserendo il codice: TRD060-TB. Il link è sponsorizzato e l'Autore potrebbe percepire una commissione. =============================================== ATTENZIONE: I contenuti di questo canale hanno esclusivamente finalità di informare e intrattenere. Le informazioni fornite sul canale hanno valore indicativo e non sono complete circa le caratteristiche dei prodotti menzionati. Chiunque ne faccia uso per fini diversi da quelli puramente informativi cui sono destinati, se ne assume la piena responsabilità. Tutti i riferimenti a singoli strumenti finanziari non devono essere intesi come attività di consulenza in materia di investimenti, né come invito all'acquisto dei prodotti o servizi menzionati. Investire comporta il rischio di perdere il proprio capitale. Investi solo se sei consapevole dei rischi che stai correndo. Questo video nasce dalla collaborazione con FinecoBank, ma il content producer non è un agente o un dipendente di Fineco. Fineco non si assume alcuna responsabilità per l'accuratezza o la completezza delle informazioni fornite in questo video. Per ulteriori informazioni su Fineco visita il sito www.finecobank.com. Nessuna delle informazioni qui riportate costituisce una raccomandazione, un'offerta o una sollecitazione da parte di Fineco ad acquistare, vendere o detenere titoli, prodotti finanziari o strumenti. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Research Like a Pro Genealogy Podcast
RLP 338: When City Directory Indexing Goes Wrong

The Research Like a Pro Genealogy Podcast

Play Episode Listen Later Dec 30, 2024 22:50


In this episode of Research Like a Pro, Nicole and Diana discuss the challenges of using city directories in genealogical research. Nicole shares her experience with the Trinidad, Colorado, city directory, where she encountered indexing errors due to the directory's unique formatting. The directory included the post office location after each person's name, which the indexing process misinterpreted as a middle name. This led to difficulties in finding her research subject using the search function. Nicole and Diana emphasize the importance of carefully examining original images and using multiple sources when working with city directories. They also provide tips for effective searching, such as creating locality guides, browsing the database, using varied search strategies, and checking multiple sources. Listeners will learn valuable insights into navigating the complexities of city directory research and improving their overall research skills. This summary was generated by Google Gemini. Links When City Directory Indexing Goes Wrong: A Genealogist's Tale - https://familylocket.com/when-city-directory-indexing-goes-wrong-a-genealogists-tale/ "U.S., City Directories, 1822-1995," Ancestry (https://www.ancestry.com/search/collections/2469/). Sponsor – Newspapers.com For listeners of this podcast, Newspapers.com is offering new subscribers 20% off a Publisher Extra subscription so you can start exploring today. Just use the code “FamilyLocket” at checkout.   Research Like a Pro Resources Airtable Universe - Nicole's Airtable Templates - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product-tag/airtable/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d 14-Day Research Like a Pro Challenge Workbook - digital - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-digital-only/ and spiral bound - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-spiral-bound/ Research Like a Pro Webinar Series 2024 - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product/research-like-a-pro-webinar-series-2024/ Research Like a Pro eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Best Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/

Search Buzz Video Roundup
Search News Buzz Video Recap: Google December Core Update, AI Overviews Gemini 2.0, Apple Visual Intelligence, Search Console Updates, Indexing Bugs & More

Search Buzz Video Roundup

Play Episode Listen Later Dec 13, 2024


Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend. Google confirmed it had a short indexing bug...

Money For the Rest of Us
Indexing Bubble and Asset Class Returns Still Revert to the Mean

Money For the Rest of Us

Play Episode Listen Later Dec 11, 2024 30:30


How asset class returns move in cycles with periods of above-average returns followed by periods of lower returns. How has the rise of passive indexing led to higher stock valuations, and what does that mean for markets?SponsorsNetSuite - Download the CFO's Guide to AI and Machine LearningLegalZoom - Use code David10 to 10% offInsiders Guide Email NewsletterGet our free Investors' Checklist when you sign up for the free Money for the Rest of Us email newsletterOur Premium ProductsAsset CampMoney for the Rest of Us PlusShow NotesThe Equity Risk Premium: Nine Myths (JPM Series) by Rob Arnott—Research AffiliatesThe Greatest Scourge in Factorland: Revaluation Alpha = Fake Alpha (JPM Series) by Rob Arnott—Research AffiliatesPASSIVE INVESTING AND THE RISE OF MEGA-FIRMS by Hao Jiang, Dimitri Vayanos, and Lu Zheng—NBERLimits to Diversification: Passive Investing and Market Risk by Lily H. Fang, et al.—SSRNRelated Episodes503: U.S. Stocks Have Never Been This Overhyped or Expensive500: The S&P 500 Index and the Decade Ahead468: Lessons from Japan's 34 Years of Stock Market Underperformance390: Are BlackRock and Vanguard Too Big and Powerful?234: Index But Don't HerdSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which impacts SEO strategies. She advises SEOs to diversify traffic sources and use secondary analytics platforms to reduce reliance on Google. Krum also notes the potential for Google to use personalized data from Chrome for ranking, complicating the SEO landscape further. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Programmers Quickie
Lambda Kappa ACID BASE Indexing

Programmers Quickie

Play Episode Listen Later Nov 29, 2024 10:38


The Rational Reminder Podcast
Episode 331 - Cameron in Norway: The Indexing Revolution, and Key Lessons from Past Guests

The Rational Reminder Podcast

Play Episode Listen Later Nov 14, 2024 60:49


In today's episode, Cameron sits down with Mark McGrath to talk about his trip to Trondheim, Norway, the event he attended there, and his presentation in which he shared top lessons from prestigious Rational Reminder Podcast guests. Tuning in, you'll hear Cameron's top takeaways from conversations with Nobel laureate Eugene Fama and his collaborator Kenneth French, as well as Robert Merton, Antti Ilmanen, Professor Ludovic Phalippou, and more. We also delve into the changing industry trends regarding index investing and the many benefits that come with embracing it, including how it helps financial advisors better serve their clients. Stay tuned for our after-show section, where we discuss advice for new advisors, from developing a robust investment philosophy to building a network, along with insights to help consumers navigate the industry and much more. To learn all about Cameron's trip to Norway, top guest takeaways, and industry trends around index investing, be sure to tune in!   Key Points From This Episode:   (0:01:13) An overview of today's episode and a discussion on industry trends. (0:03:56) Our conversation with Håkon Kavli on managing Reitan Kapital. (0:04:38) What it was like for Cameron to meet Håkon Kavli and Magnus Reitan in Norway. (0:05:42) The excellent event in Trondheim, Norway, and their impressive lineup of speakers. (0:08:56) Unpacking industry trends in index investing and why more people are embracing it. (0:09:42) The light bulb moment for Mark and Cameron regarding index investing. (0:19:07) Highlights from our interviews with Eugene Fama, Ken French, and Robert Merton. (0:25:28) Dr. Annamaria Lusardi's insights and takeaways from our John Cochrane interview. (0:29:05) Top lessons from our conversation with Antti Ilmanen on low-expected returns. (0:30:58) Insights from talking with Professor Ludovic Phalippou about private equity. (0:32:22) Closing thoughts on Cameron's presentation in Norway and index investing trends. (0:39:44) Our aftershow segment: advice for new advisors, ways the industry has changed, tips for consumers, technology insights, personal updates, and more.   Links From Today's Episode: Meet with PWL Capital: https://calendly.com/d/3vm-t2j-h3p Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/  Rational Reminder on Instagram — https://www.instagram.com/rationalreminder/ Rational Reminder on X — https://x.com/RationalRemindRational Reminder on TikTok — www.tiktok.com/@rationalreminder Rational Reminder on YouTube — https://www.youtube.com/channel/ Rational Reminder Email — info@rationalreminder.caBenjamin Felix — https://pwlcapital.com/our-team/ Benjamin on X — https://x.com/benjaminwfelix Benjamin on LinkedIn — https://www.linkedin.com/in/benjaminwfelix/ Cameron Passmore — https://pwlcapital.com/our-team/ Cameron on X — https://x.com/CameronPassmore Cameron on LinkedIn — https://www.linkedin.com/in/cameronpassmore/ Mark McGrath on LinkedIn — https://www.linkedin.com/in/markmcgrathcfp/ Mark McGrath on X — https://x.com/MarkMcGrathCFP Episode 321: Evidence in Practice with Håkon Kavli – https://rationalreminder.ca/podcast/321 Professor Marcos López de Prado — https://www.orie.cornell.edu/faculty-directory/marcos-lopez-de-prado Erik Hilde — https://www.linkedin.com/in/erik-hilde-9570a785/?originalSubdomain=no Dan Bortolotti — https://www.canadianmoneysaver.ca/authors/dan-bortolotti Canadian Couch Potato Blog — https://canadiancouchpotato.com/ Canadian Couch Potato Podcast — https://canadiancouchpotato.com/podcast/ Justin Bender — https://www.linkedin.com/in/justin-bender-cfa-cfp%C2%AE-tep-195b8b27/?originalSubdomain=ca Episode 200: Prof. Eugene Fama — https://rationalreminder.ca/podcast/200 Tune Out the Noise — https://www.dimensional.com/film Episode 100: Prof. Kenneth French — https://rationalreminder.ca/podcast/100 Episode 234: Prof. Robert C. Merton — https://rationalreminder.ca/podcast/234 Episode 232: Dr. Annamaria Lusardi — https://rationalreminder.ca/podcast/232 Episode 169: Prof. John Cochrane — https://rationalreminder.ca/podcast/169 Episode 202: Antti Ilmanen – https://rationalreminder.ca/podcast/202 Episode 210: Prof. Ludovic Phalippou — https://rationalreminder.ca/podcast/210 Fama and French Three Factor Model — https://www.investopedia.com/terms/f/famaandfrenchthreefactormodel.asp Books From Today's Episode: Investing Amid Low Expected Returns — http://www.aqr.com/serenity The Empowered Investor — https://www.amazon.ca/Empowered-Investor-Canadian-Investment-Experience/dp/0991978307  

The TTPOA Podcast
TTPOA "Train-Up's" - Ben Stoeger discuses Indexing the Handgun

The TTPOA Podcast

Play Episode Listen Later Nov 6, 2024 15:11


In this TTPOA Train-Up Series I sat down with practical shooting instructor Ben Stoeger. Ben is an IPSC World Champion and multiple time USPSA National Champion. He travels all over the United States and the world teaching shooting classes. This Train-Up Podcast will Focus on the fundamental shooting principles of grip. This is a 6 part series over shooting fundamentals.

One For The Money
Why Investors Should Look Beyond Just the S&P 500 - Ep #73

One For The Money

Play Episode Listen Later Nov 1, 2024 17:37


Welcome to episode 73 of the One for the Money podcast. I am so very grateful you have taken the time to listen. In this episode, I will share why investors should look beyond investing in just the S&P500. In the tips, tricks, and strategies portion, I will share a tip regarding mutual fund and ETF management fees (also known as expense ratios). In this episode...Cost Considerations [2:39]Growth Limitations [4:55]Diversification and International Exposure [9:49]Years ago, I spoke with a gentleman who had his own company. He learned I was a wealth manager and expressed his frustration that the advisor who was managing his company's 401k plan had made some poor predictions about the economy and consequently grossly underperformed the stock market. He then asked me an interesting question: why not just invest everything in the S&P500 and be done with it?This gentleman isn't the only one with that same question and some, in fact, follow this philosophy by investing only in the S&P500 believing it is a wise investment strategy. Here are several significant reasons why investors should look beyond investing in just the S&P500.But first, it must be noted that the possibility of this discussion is entirely thanks to the pioneering work of Jack Bogle of Vanguard. He deserves so much credit for what he accomplished in ensuring people could invest in passive index-based funds. Before him, you couldn't inexpensively invest in the 500 stocks of the S&P500. There wasn't an option, but because of the index funds he created, he made it possible to do so incredibly inexpensively. It will cost you just $3 a year for every $10,000 to invest in the 500 companies of the S&P500 index. That is remarkable. Now many think one can solely invest in the S&P500 and be done with it. But historical analysis has shown that there are compelling reasons to invest in more than just the stocks listed in the S&P500. Indexing vs Indexing plusThe first reason is that investing in an index can actually be more expensive. Many think it is a really inexpensive way to invest and from a cost of management perspective, it is. But you have to consider more factors than just the cost of management. I'll explain. The S&P500 is an Index. An index is just a publicly available list of stocks. It's sort of like an investment recipe. But unlike grandma's tried and true chocolate chip cookie recipe, the “ingredients” of the S&P500 change from time to time. In a dynamic capitalist-based economy, companies grow bigger and others grow smaller. This requires changes to be made to the list of stocks, or in other words, changes to the investment recipe. And whenever changes are made to the index, it's announced so everyone knows the stocks that will be added, the stocks that will be removed, and the date when it will happen. Consequently, everyone knows what all of the indexes are going to buy and sell. As one can imagine the costs can increase as a result. There are passive investment strategies, like factor investing which I featured in episode 68, where they employ more flexibility in what they buy and sell. Buying stocks whenever one else is, is a lot like buying roses on Valentine's Day. It's a more expensive way to buy both roses as well as stocks. We have a very recent example. On September 6 of this year, 2024, it was announced that the company Palantir would be added to the S&P500 Index starting on Sept. 23, 2024, and you will never guess what happened, The stock rose 13% in the next trading session. By the time all of the indexes add this stock to their investment list, the price of the stock will likely be much higher. That's an expensive way to buy stocks.Another reason why the index can be more expensive is because they only buy and sell a few times a year...

At Barron's
The Mistake People Make With Indexing, According to This CEO

At Barron's

Play Episode Listen Later Oct 31, 2024 24:53


Alger CEO Dan Chung said that "obsessive focus on categories and benchmarks and relative and returns" can inadvertenly cause allocation issues for investors as part of a wider conversation with Barron's.

The Better Than Rich Show
Life Insurance Hacks, Trusts, and Tax Loopholes for Financial Growth with Brian T. Bradley, Esq. | The Better Than Rich Ep. 187

The Better Than Rich Show

Play Episode Listen Later Oct 28, 2024 50:37


Andrew welcomes Brian T. Bradley, a top attorney and financial planner with a focus on asset protection and wealth preservation, to explore real-world strategies for protecting and growing wealth. They dig into tools like Medicaid-compliant annuities, IULs, and asset protection trusts, with Brian breaking down how to leverage the tax code and why early planning is critical—whether for business continuity, retirement, or long-term care. Brian also discusses how proactive financial moves help safeguard wealth from potential risks, combining security with smart growth strategies. Chapters: 00:00:00 - Setting the Stage 00:01:58 - Brian T Bradley: Insights from the Field 00:04:18 - Why Protecting Your Assets Matters 00:08:41 - Key Strategies for Asset Protection 00:12:52 - Unpacking Medicaid-Compliant Annuities 00:18:27 - Breaking Down Long-Term Care Costs 00:24:03 - Real Stories: Medicaid in Action 00:27:14 - Life Insurance: Term or Permanent? 00:28:46 - Beyond Whole Life: Indexed Insurance Explained 00:30:56 - The Power of Indexing for Wealth Growth 00:33:05 - Maximizing Tax Benefits with Smart Strategies 00:42:04 - Business Owners & Life Insurance Essentials 00:45:59 - Reflecting on Key Takeaways Connect with Brian Bradley Bradley Financial Planning  Brian on LinkedIn  Bradley Legal Corp Brian on YouTube Connect with The Better Than Rich: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Better Than Rich ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok

Project Geospatial
FOSS4G NA 2024 - Optimized Geospatial Indexing for Hybrid Search and GeoAI - Nicholas Knize

Project Geospatial

Play Episode Listen Later Oct 28, 2024 31:23


Nicholas Knize discusses optimizing geospatial indexing and hybrid search using advanced data structures within the Lucene framework at FOSS4G NA 2024. He emphasizes reducing cloud infrastructure waste and improving geospatial data processing efficiency. Highlights

Project Geospatial
FOSS4G NA 2024 - Postgres and PostGIS Ops Management - Elizabeth Christensen

Project Geospatial

Play Episode Listen Later Oct 28, 2024 22:45


Elizabeth Christensen discusses effective management of Postgres and PostGIS databases, focusing on operations, resource management, and the importance of indexing. Highlights

Cookbook Love Podcast
Episode 320: Writing a Cookbook for The King Arthur Baking Company with Staff Editor Jessica Battilana

Cookbook Love Podcast

Play Episode Listen Later Oct 24, 2024 63:25


In today's episode, I'm excited to bring you an interview with Jessica Battilana. Jessica is the staff editor at King Arthur Baking company and the co-author of The Big Book of Bread. Along with Martin Philip and Melanie Wanders, Jessica helped write and create their newest book that offers a comprehensive collection of over 125 bread recipes for bakers of all levels. During our conversation, Jessica shares insights into the King Arthur Baking Company, the inspiration behind The Big Book of Bread, and what it was like to collaborate on a cookbook for such a renowned brand. We also dive into some of the book's unique features, including an index organized by time, flour type, and baking timelines for each recipe—plus, we explore the helpful King Arthur Baker's Hotline, designed to support bakers at every step. In this episode, we discuss: About King Arthur Baking Company The history and mission of King Arthur Baking Company Why they are a trusted name in baking and cookbooks Creating The Big Book of Bread The inspiration behind the book and its focus on bread The collaborative process with co-authors Martin Philip and Melanie Wanders Key Features of the Book User-friendly design for bakers of all skill levels Indexing by time, flour type, and recipe difficulty Detailed timelines to help bakers plan their day around bread-making Baker's Hotline & Extra Support How the King Arthur Baker's Hotline supports bakers with expert advice Tips on how to get the most out of the hotline for troubleshooting and guidance Jessica's Personal Insights Jessica's favorite recipes from The Big Book of Bread Her personal tips and tricks for perfecting your bread-baking skills Tune in for a behind-the-scenes look at the making of this incredible bread bible and get inspired to bake your next loaf! Things We Mention In This Episode King Arthur Baking Company The Big Book of Bread Zuni Cafe by Judy Rogers  

Web and Mobile App Development (Language Agnostic, and Based on Real-life experience!)
Introduction to Weaviate Vector Database (feat. Bob van Luijt)

Web and Mobile App Development (Language Agnostic, and Based on Real-life experience!)

Play Episode Listen Later Oct 16, 2024 63:49


In this conversation, ⁠Krish Palaniappan⁠ interviews ⁠Bob van Luijt⁠, CEO of Weaviate, about the emerging field of vector databases and their significance in AI applications. Bob explains the concept of vector embeddings, the evolution of databases from SQL to NoSQL and now to vector databases, and the unique capabilities that vector databases offer for search and recommendation systems. They discuss the importance of developer experience, community feedback, and the future of database technology in the context of AI integration. Bob discusses the evolution of AI development, emphasizing the shift towards AI-native applications and the democratization of AI tools for developers. Bob explains the concept of Retrieval Augmented Generation (RAG) and its significance in enhancing AI applications. They discuss the integration of models with vector databases, the various data storage options available in Weaviate, and the importance of user-friendly documentation for developers. The conversation concludes with insights into the future of AI and the potential for innovative applications. Takeaways Vector databases are designed for AI and machine learning applications. Vector embeddings allow for semantic search, improving data retrieval. The developer experience is crucial for the adoption of new database technologies. Community feedback plays a significant role in shaping database features. Vector databases can handle large volumes of data efficiently. The architecture of vector databases differs from traditional databases. AI native databases are becoming essential for modern applications. Search systems have evolved from keyword-based to semantic-based. The future of databases will focus on AI integration and flexibility. Understanding vector embeddings is key to leveraging vector databases. The early adopters of AI were well-informed and specialized. In the post-JGPT era, all developers want to build with AI. AI-enabled applications can function without the model, while AI-native applications cannot. Weaviate focuses on AI-native applications at the core of their technology. The developer experience is crucial for building AI applications. RAG allows for the integration of generative models with database retrieval. Vector databases are essential for machine learning models. Weaviate offers multiple data storage options to meet various needs. Documentation should be accessible and easy to understand for developers. The future of AI applications is about seamless integration and user experience. Chapters 00:00 Introduction to Vector Databases 02:46 Understanding Vector Embeddings 05:47 The Evolution of Databases: From SQL to Vector 09:08 Use Cases for Vector Databases 11:47 The Role of AI in Vector Databases 14:45 Storage and Indexing in Vector Databases 17:49 Building Applications with Vector Databases 21:01 Community Feedback and Market Trends 23:57 The Future of Database Technology 33:43 The Evolution of AI Development 39:08 Democratizing AI Application Development 41:52 Understanding Retrieval Augmented Generation (RAG) 47:07 Integrating Models with Vector Databases 50:17 Data Storage Options in Weaviate 53:34 Closing Thoughts and Future Directions

Sound Investing
The Magic of Indexing

Sound Investing

Play Episode Listen Later Oct 9, 2024 49:12


Paul updates his list of reasons to use index funds plus comparing the handful of Vanguard Small Cap Value ETFs (VTWV, SLYV, VBR AND VIOV) with the newer Avantis and DFA small cap value ETFs.  He also makes the case that AVUS and DFAU total market funds are likely to produce better returns than VTSAX, VTI, VOO AND VFINX. He also discusses the 15 year returns of 6 each large cap growth, large cap value, small cap blend, small cap growth and small cap value indexes.  The lessons from these tables should be enough to encourage investors to take a closer look at the holdings in their holdings in these asset classes.   In his discussion of indexing he mentions a podcast "#1 reason to own index funds " that has had more than 1,067,000 opens and his MarketWatch article entitled “30 Reasons I Love Index Funds.” He also committed to producing a video, on how to use Morningstar to compare your mutual fund and ETF investments, before the end of the year.

Scrapbook Your Way
SYW279 - Indexing Layouts and Scrapbooks

Scrapbook Your Way

Play Episode Listen Later Oct 8, 2024 42:02


SEO Is Not That Hard
Are indexing tools about to get hit?

SEO Is Not That Hard

Play Episode Listen Later Sep 20, 2024 9:21 Transcription Available


Send us a textIs it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to curb the misuse of their API, historically reserved for job postings and broadcast events. The new red warning in Google's documentation signals a crackdown on the API's abuse, threatening access revocation for those who attempt to game the system. This episode is a must-listen if you rely on these tools for fast-tracking your pages into Google's index.Discover how these changes could ripple through the SEO community and what you can do to adapt. Ed dissects the implications for marketers who have enjoyed success with these indexing tools and offers alternative strategies to keep your content visible in search results. From optimizing your internal linking structure to sticking to SEO best practices, this episode is packed with actionable insights to help you navigate Google's evolving landscape. Don't miss out on this critical update and ensure your website stays compliant and competitive.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

The Dividend Cafe
The Wrong Way to Think

The Dividend Cafe

Play Episode Listen Later Sep 13, 2024 21:50


Today's Post - https://bahnsen.co/3XqVRYF Navigating the Investor Mindset: The Challenge of Mainstream Versus Conviction-Based Investing In this week's episode of 'Dividend Cafe,' David Bahnsen, the managing partner of The Bahnsen Group, discusses the philosophical and practical challenges of growth investing in tech-heavy markets. He recounts a conversation with Rajiv, a seasoned growth manager, who argues against the mentality of 'closet indexing' and stresses the importance of sticking to one's investment convictions. David further elaborates on the impact of tech sector weighting on market performance, the historical context of homeownership rates, and current economic trends including asset prices and wage growth. He emphasizes the need for prudence over popularity in investment strategies and hints at an upcoming in-depth political analysis for investors. 00:00 Introduction to This Week's Dividend Cafe 01:06 Meeting with a Prominent Growth Manager 03:07 The Philosophy of Indexing and Outperformance 07:48 Moral and Practical Considerations in Investment 12:43 Current Market Analysis and Predictions 14:30 Home Ownership Trends Across Generations 19:10 Final Thoughts and Upcoming Topics Links mentioned in this episode: DividendCafe.com TheBahnsenGroup.com

SQL Server Radio
Episode 167 - Let's Troubleshoot SQL AG Synchronization Latency

SQL Server Radio

Play Episode Listen Later Sep 9, 2024 37:40


Fair warning for all listeners! Before starting to listen to this podcast, very strongly recommended: Have the diagram at the bottom of this page ready in front of you, so that it'll be easier for you to follow along: Common Causes and Troubleshooting Solutions for SQL AG Data Synchronization Latency - Microsoft Community Hub (sorry in advance!) Additional relevant links: Index cleanup : Harder than it looks - Simple Talk (red-gate.com) Find Overlapping Indexes.sql at chadbaldwin/SQL (github.com)

The Meb Faber Show
Michael Mauboussin on Market Concentration, Capital Allocation & Attributes of Great Investors | #545

The Meb Faber Show

Play Episode Listen Later Aug 9, 2024 60:26


Today's guest is Michael Mauboussin, Head of Consilient Research at Counterpoint Global, a $70 billion equity manager.  In today's episode, Michael covers some of his latest research on market concentration, equity issuance and stock buybacks, and how the boom and bust cycle relates to AI today. He also shares some common attributes among great investors, lessons from Elon Musk & Tesla, and more. (1:31) Guest Introduction: Michael Mauboussin (2:41) Capital allocation and stock-based compensation (9:58) Trivia question on the top performing stock (15:56) Market concentration (23:13) Modern value investing & the rise of intangibles (28:45) Attributes of great investors (33:09) Factors influencing total shareholder returns (42:22) Technology, capitalism, and market predictability (48:15) Indexing, market efficiency & book recommendations (54:10) The Santa Fe Institute's interdisciplinary approach ----- Follow Meb on Twitter, LinkedIn and YouTube For detailed show notes, click here To learn more about our funds and follow us, subscribe to our mailing list or visit us at cambriainvestments.com ----- Today's episode is sponsored by YCharts. YCharts enables financial advisors to make smarter investment decisions and better communicate with clients. Visit YCharts to download their 2024 Election Guide & start your free trial - be sure to mention "Meb" for 20% off your subscription (new clients only).  Follow The Idea Farm: Twitter | LinkedIn | Instagram | TikTok ----- Interested in sponsoring the show? Email us at Feedback@TheMebFaberShow.com ----- Past guests include Ed Thorp, Richard Thaler, Jeremy Grantham, Joel Greenblatt, Campbell Harvey, Ivy Zelman, Kathryn Kaminski, Jason Calacanis, Whitney Baker, Aswath Damodaran, Howard Marks, Tom Barton, and many more.  ----- Meb's invested in some awesome startups that have passed along discounts to our listeners. Check them out here!  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Real Estate CPA Podcast
285. Inflation & The Special Loss Allowance: Should It Be Indexed?

The Real Estate CPA Podcast

Play Episode Listen Later Aug 6, 2024 31:19


In this episode, Thomas & Ryan are joined by Justin Shore, EA to dive into the impacts of indexing certain tax deductions for inflation. They cover: - The 25K Special Loss Allowance and Its Potential Impact - The Section 121 Exclusion and Other Key Deductions & Credits - The Dark Side and Bright Side of Indexing for Inflation If you're interested in the effect of inflation on your real estate investments, this is an episode you don't want to miss. To become a client, request a consultation from Hall CPA, PLLC at go.therealestatecpa.com/3KSEev6 Start our free 4-day email series: go.therealestatecpa.com/3ygHVrJ Join the Tax Smart Insiders Community: go.therealestatecpa.com/3Xx1Cpd The Tax Smart Real Estate Investors podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.

Rethink Your Money
Love, Money and Index Funds

Rethink Your Money

Play Episode Listen Later Jul 22, 2024 46:31


Index funds continue to dominate and appear to only be strengthening their case, so this week we're talking indexing — an innovation pioneered by the late, great John Bogle. We also dive into some financial considerations when navigating divorce and one simple task that addresses the $473 billion Americans waste every year.

InvestTalk
InvestTalk 7-17-24 - Is the AI Bubble Bursting?

InvestTalk

Play Episode Listen Later Jul 18, 2024 46:32


A new Goldman Sachs report questions the massive AI spending with little to show for it, suggesting the AI bubble may be deflating. Tech giants are backing away from AI investments, while companies struggle to find practical applications. Is this the beginning of the end for the AI hype, or just a temporary setback in the industry's evolution?ALSO in this podcast: CRGY - Crescent Energy Co. (NYS), VICI - VICI Properties Inc. (NYS), CCJ - Cameco Corp. (NYS), PPLT - abrdn Physical Platinum Shares ETF (ETF), BTI - British American Tobacco PLC ADR (NYS), AAPL - Apple Inc. (NAS), ; plus Justin's market wrap, questions on Indexing, Market Sentiment-Call Options, Retail Spending by category.Our Sponsors:* Check out eBay Auto: www.ebay.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

My Amazon Guy
Are Your Products Too Niche? - Overcoming Amazon Suspensions, Return Issues, and Hijackers

My Amazon Guy

Play Episode Listen Later Jun 14, 2024 89:28


Send us a Text Message.Who says you can't succeed on Amazon? Join us for the Friday Live Q&A with Amazon expert Noah Wickham!This isn't your typical Q&A - it's packed with valuable Amazon insights delivered straight to you.Cut through the noise and improve your sales:→ Live expert advice from Noah Wickham himself→ Real-time solutions to your toughest Amazon challenges→ Weekly sessions to help grow your Amazon businessEvery Friday is your chance to level up:Learn from the best, connect with the community, and take your game to the next level.Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AmazonPodcast Timestamps:00:00 - Countdown04:58 - Pre-Live Announcements10:00 - Introduction10:26 - Pricing Strategy and Reviews Discussion14:05 - Handling Violation Issues16:42 - Utilizing FBA Inventory for FBM Orders19:17 - Managing Return Settings20:13 - Prime Day Advertising Strategies22:09 - Listing Creation and GS1 Barcodes24:07 - Competitor Ranking and SEO Strategies25:06 - Strategies for Failed Products27:10 - Coupon Clipping and Seller Conduct29:30 - Product Hunting and Brand Registry32:12 - Fixing Stranded Inventory33:37 - Advertising Tools for Prime Day35:52 - Error Code Issues37:22 - Automated Performance Graphs39:17 - Subject Character Fields39:53 - Removing Variation Swatches41:46 - Handling Lost Inventory43:08 - European Tax and Document Issues44:22 - Annual Certification Updates46:02 - Best Practices for Backend Keywords47:01 - PPC Campaign Budgets48:11 - Promoting Restricted Products49:23 - Creating Variations vs. Standalone Listings50:10 - Transparency Codes51:13 - Attracting New-to-Brand Customers52:06 - Timing for Q4 Inventory53:01 - Using Linktree for QR Codes54:19 - Influencer Marketing vs. PPC55:08 - Recovering Rank After Stockouts56:12 - Using Auto Campaigns57:01 - Sponsored Display Ads58:03 - Amazon FC Mixing Inventory59:06 - Creating FN SKUs1:00:08 - Linktree for Business1:01:15 - Selling Globally Settings1:02:20 - Updating Listings with Annual Certifications1:03:13 - Rank and Indexing for Keywords1:04:12 - Managing PPC Budget1:05:09 - Hijackers Editing Listings1:06:01 - Combining Listings and Reviews1:07:08 - Preparing for Q4 Shipping1:08:03 - Managing Returns and Reimbursements1:09:01 - Using Brand Tailored Promotions1:10:03 - Running Broad Campaigns1:11:01 - Utilizing ChatGPT for PPC1:12:10 - Asking for Reviews1:13:06 - Brand Registry and Selling Internationally1:14:01 - QR Code Platforms1:14:52 - Using Transparency1:15:43 - Creating Effective Product Listings1:16:35 - Using Social Media for Promotion1:17:29 - Optimizing Amazon Advertising1:18:22 - Handling Complex Listings1:19:20 - Best Practices for Product LaunchesSupport the Show.

Risk Parity Radio
Episode 345: Concerns About Indexing, Larry Swedroe's Portfolio, ROAD HOUSE, And Portfolio Reviews As Of June 7, 2024

Risk Parity Radio

Play Episode Listen Later Jun 9, 2024 34:10


In this episode we answer emails from David, Eric from Cincy, and Pete.   We discuss Mike Green's recent commentary about index fund trends and whether its a problem, ROAD HOUSE, children, and Larry Swedroe's esoteric personal portfolio.And THEN we our go through our weekly portfolio reviews of the seven sample portfolios you can find at Portfolios | Risk Parity Radio.Additional links:Mike Green Interview:  Michael Green: Market Efficiency Is Not The Question | Rational Reminder 302 (youtube.com)Larry Swedroe Article #1:  Addressing Issues With High U.S. Equity Valuations (kitces.com)Larry Swedroe Article #2:  In The Long Run, Stocks Outperform Bonds, Or Do They? (kitces.com)Larry Swedroe's Personal Portfolio:  Show Us of Your Portfolio II: Larry Swedroe on Alternatives and Interval Funds (youtube.com)Support the Show.

Serious Sellers Podcast: Learn How To Sell On Amazon
#568 - Amazon Semantic Search & Google Indexing with Leo Sgovio

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Jun 8, 2024 39:08


Join us in this episode as we sit down with Leo Segovio, a top expert in the space, to discuss a wide range of topics that are essential for E-commerce sellers. Leo shares his unique insights on how optimizing Amazon images can significantly impact indexing and ranking. He also opens up about his recent ventures, including a software project for influencer and affiliate marketing, and an intriguing Airbnb project in Italy. Additionally, Leo provides valuable tips for Amazon sellers looking to diversify their income by investing in real estate, highlighting the importance of strategic investments to complement a thriving Amazon business. Listen in as we explore the evolving landscape of influencer and affiliate marketing strategies. We discuss how leveraging platforms like TikTok, Instagram, and YouTube can empower brands by building robust affiliate networks. We highlight successful brands and share advanced techniques for optimizing listings to ensure better visibility on Google and Amazon. Practical tips for using press releases on high-authority domains to improve Google indexing are also discussed, offering listeners actionable advice to enhance their marketing efforts. Finally, we talk about the significance of Google indexing for Amazon sellers and the benefits of driving traffic from Google to boost Amazon rankings. We discuss the theory that paid traffic may hold more weight and the value of optimizing images with keywords to enhance discoverability. Additionally, we examine Amazon's evolving search algorithms and how intent-based optimization is changing the way products are discovered on the platform. This episode is packed with valuable insights and strategies to help Amazon sellers navigate the complexities of e-commerce and achieve greater success. In episode 568 of the Serious Sellers Podcast, Bradley and Leo discuss: 04:14 - Investing In Real Estate Investments 09:41 - Leveraging Creator Marketplace for Affiliate Networks 15:56 - Google Indexing for Amazon Sellers 18:16 - Google Traffic Boosts Amazon Ranking 24:01 - Google Indexing Boosts Product Visibility 26:46 - Search Algorithm Evolution and Intent-Based Optimization 29:13 - Optimizing Amazon Listings for Intent-Based Search Transcript Bradley Sutton: Today we've got one of the top minds in the entire Amazon game back on the show, Leo Segovia. He's going to be talking about a wide variety of topics, such as the impact on indexing and ranking by optimizing your Amazon images, and much, much more. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I'm on the other side of the world right now. For those of you listening, maybe I sound a little different. We are in the AVASK office here in Madrid, Spain, right in the middle of our Elite Workshop, and just about 15 minutes ago we had our very first speaker. All the other speakers are very mad at him because he started off and he set the bar really high with his talk, but we've got no stranger to the show, Leo Segovia. Leo, how's it going?   Leo: Bradley, good morning. How are you doing?   Bradley Sutton: Doing great, doing great.   Leo: Awesome. Yeah, this morning was great. I'm actually happy this is my first time in Madrid. Yes, I actually just stopped once. I think I was on my way to Puerto Rico, but yes, I got to enjoy the city. Today I'm here at the AVASK office in Madrid, so happy to be here and happy to be your guest again.   Bradley Sutton: Awesome, awesome. So now you know it's been a while since Leo's been on the show, so let's first just catch up with what you've been up to. Have you been launching products on Amazon? You've just been focused on building software. What have you been up to the last couple of years since you've been on the show?   Leo: Yeah, it's been a crazy year for me actually. I've been involved in a couple of different projects. We are obviously always looking for new products to launch. What kept me very busy in the past year has been software that I've been working on for influencer and affiliate marketing, and actually this Airbnb project in the south of Italy, which has been kind of a roller coaster. Yeah.   Bradley Sutton: So, you actually moved, I remember you went from Canada to Florida and then a few months ago you moved back to your home, uh, country of Italy, but then this was always meant to be kind of just like a like a winter, uh or summer home for you.   Leo: Yeah, that is correct. Uh, I have a family in Italy. So, and recently their area of Italy is called Puglia, it's in the southeast was becoming more and more popular and more expensive, and so I decided to buy a property there so that we could spend a week or a month in the summertime, perhaps, when in Florida is too hot, you know, go inside of Italy. Invite some of my Amazon friends, you know, mastermind, and so that's the plan. Now, I was supposed to be there only for a couple of months, just to see what was going on, but when I got the keys, I realized that the place needed a lot of work, and so I've been stuck in Italy since November, actually, of last year, and I'll probably stay there until for two more months before going back to Miami.   Bradley Sutton: What passport do you have? What country passports? I have Italian and Canadian passport. Okay, so then, when you bought this house, you use your like Italian citizenship?   Leo: No, actually I well, I could participate to an auction because I bought this place at an auction. Not the $1 ones, it was more than that. But yes, because of my Italian citizenship it allowed me to participate to an auction. But everything that I'm doing is as a Canadian citizen. It works out better from tax perspective and all that.   Bradley Sutton: Okay. So that's why I was asking about this, because I think this is, you know, like somebody might be jumping on the show. What are we talking about? Airbnb here? But as e-commerce entrepreneurs, Amazon sellers, maybe we make a little money, maybe we're not interested in exiting our business, but now we have extra money, like do we start other businesses? You know, maybe something that has nothing to do with Amazon, but I hear of more Amazon sellers doing something similar. Where they go you know, not necessarily Italy, but another country, buy a house and then so, as a Canadian citizen or as an American citizen I would assume it's about the same. What's the process of participating, like in this Italian auction to be able to buy this house?   Leo: I think you need to have someone in Italy or a friend, someone with an Italian citizenship, in order to buy a place at auction. Otherwise, you just have to go to a real estate agent and buy a regular place. The reason for me it was convenient is because it was a good deal. If I was able to win the auction, and so in real estate, you make money when you buy, not when you sell. Right, if you buy for less, that's most likely guaranteed revenue or earnings whenever you sell, and so that's the reason why I did this. Now, I don't know exactly the process if I didn't have any Italian citizenship, but yeah, a lot of entrepreneurs you know, especially Amazon sellers whether, when they exit or you know if they're already doing quite well and they have good cashflow, they normally tend to invest in real estate Airbnb's. You secure yourself passive income from that, and it's always a good investment.   Bradley Sutton: So then would I have to have all cash though to once the auction closed, I can finance over there.   Leo: Okay. So that's an interesting thing. I was going to finance the project. I ended up buying a cash because it just made more sense for me, but in Italy they actually give you a mortgage as long as you can prove that you have income outside of Italy.   Bradley Sutton: Okay. And then so you calculated out, like how much you can maybe get an Airbnb. And then so have you calculated hey, for the other months of the year where I'm not staying here, I need to rent this place out x amount of time of the year. And it's going to be worth it, have you like, and did that analysis?   Leo: Yeah, so in this specific region of Italy and the location of what I bought in August for a place with a pool and four or five bedrooms, you can charge 5,000 to 6,000 euros a week. So you make your money in the summertime. Ideally, as an investor, you don't want to go and spend time in the summertime there, but you want to go, perhaps either early, like May or September, when the season starts to kind of slow down and so you don't take out money from your profits, right? So my plan is to rent it out June, July and August. If I have some good offers in September, maybe I'll rent it out, otherwise I'll go myself there in September or May, but, yeah, normally throughout the year.   Leo: You know Italy is a destination where you have a lot of tourism during summertime, unless you're in Rome or Venice or Florence, which is always busy throughout the year. You know south it's a summer destination, right. So you get a lot of tourism summertime. Wintertime dies down, so you probably can get us or what you can get in the summer. But you know it works out well because if you have a small apartment, for example, in a big city, and you are charging, you know, 200, 300 a night? Um, at the end of the year you make the same money. So with this kind of properties is a little bit of a different um investment. I went more on the luxury kind of market, hoping to work only with Americans. You know foreign tourism, but in my opinion it's a great one.   Bradley Sutton: Okay, so there you have it, guys. You know, like, maybe you've had some success on Amazon and you're thinking of what kind of things to invest in. You know, getting a property at a low price and maybe fixing it up even though it's a headache a little bit, you know could be the route that you want to go. Now you know we're going to talk a lot about some really cool Amazon strategy coming up, but you've been developing some software lately for a while now. That's not necessarily for on Amazon, but it helps Amazon sellers. Can you talk about that a little bit?   Leo: Yeah, I've been working. The software is called Spliced. I've been working on this for about two years now and I was supposed to be already in market, and the reason why I'm late is because of what I just explained. It took me, you know, it took resources and energy a little bit off the other project, but now we're ready to go, and the reason why I built this software is, you know, Bradley, you know I have Convomat, which was my first software that I built, and then Amazon changed it to iOS, and so I had to find a way to pivot. But I already knew that influencer and affiliate marketing was the way to go, also for us Amazon sellers, in order to have a little bit more control over the traffic, over the business and the revenue that we drive to our brands. And so, with Spliced, my goal is to leverage the creator's marketplace, which is huge between TikTok and Instagram and YouTube, and leverage that to build affiliate networks for your own brand.   Leo: There are already a lot of sellers out there that are doing a good job when it comes to affiliate marketing. Look at a brand like Goalie. Goalie, one of the key strategies for Goalie was actually the affiliate marketing, and so with Spliced, my goal is to allow brands to look up into our marketplace, which has already been built with we have over 20 million creators and then approach them with an affiliate partnership instead of just UGC content. This is the reason why we didn't build in Spliced, just UGC campaigns. There's already plenty out there of softwares that you can use for UGC, but in my opinion, if you have a solid affiliate network, you can keep launching new products, relaunching the same products. We use it for reviews. If you need something like that and you have more control over your business, and if you decide to launch your D2C website, you can leverage the same network and start pushing traffic off of Amazon. So there are a lot of reasons why I believe people should use a platform like that. It's like building an email list, but instead you're actually leveraging the creator marketplace.   Bradley Sutton: Okay, yeah, interesting, I think TikTok how it works, people's eyes are really open to more of influencer marketing. I mean, it's basically influencer marketing. There's not really SEO on TikTok, or it's not even. Even if you understand the hashtags, it doesn't necessarily guarantee the rally. It's a numbers game like getting you know. You get out to 25 influencers and maybe 24 do nothing, and then one person, even though they're small, they get on the For you page or something like that and literally can bring thousands and thousands of dollars. There's somebody I've been helping with, you know, shipping their products and they're you know they're doing me sometimes some days a thousand fifteen hundred units of sales for like this planner and it was a hundred. They didn't spend any for PPC on TikTok 100%. You know they just push the product to influencers and then one here and one there just goes viral and it just means a lot of business.   Leo: Yeah, I think you know it's probably right now a big hype. I mean the TikTok shops everyone is talking about them working with affiliates and it's probably one of the oldest marketing strategies, if we want to call it that way. You know the affiliate marketing works because of the power that the individual creator in this case has to influence people right, and so people want to buy from people, and if you, as a brand, do a good job in recruiting a few super affiliates in this case we're talking about good creators that will turn into affiliates, then you have to worry less about that promotion part of you know launching new products.   Bradley Sutton: Interesting, interesting. Okay, now let's move a little bit back towards the Amazon world and actually I'm going to go a little bit off of Amazon, but it's something that you talked about today in your speech and we're not going to go too deep into it. If you guys want to really hear his presentation, you have to be an Elite member. So you Elite members definitely make sure to look out for the recording on that. But one thing you were talking about when it comes to images, but the way you discovered this was you said you were checking indexing on Google. So we know, on Amazon, if you want to check indexing, you just use Helium 10 index checker, right? Or if you don't have Helium 10, you can use the old school method of put the ASIN plus the keyword and then search and see if it comes up. For just rudimentary index checking for keywords. If you want to see if your Amazon product is indexed on Google, how do you even see if you are?   Leo: Yeah, so normally on Google you will copy your URL, search it on Google. You can also do a site column with your URL and then Google will show only search results that are related to the domain you're searching. But if you type the whole domain, the whole URL, the canonical URL of your Amazon listing, if you are indexed, it will show there.   Bradley Sutton: But what about if you're? Can you look if you're indexed for a specific keyword?   Leo: So if you're indexed for a specific keyword, then you want to put that URL plus the keyword and then or amazon.com/dp/your ASIN, or you can also do ASIN in quotes plus the keyword and then you will see if you get, if you're indexed on Google from that keyword. It works in a similar way. Um, but yeah, the presentation we touched a lot on you know the details of what was going on Google which was dependent on, uh, the way that the listing was optimized on Amazon.   Bradley Sutton: You talked about some advanced strategy. We'll talk a little bit about that, about like images and stuff. But without the images, is there a way to force yourself to be indexed on Google, like, for example, if you create a custom canonical URL, just insert the keywords and then if you actually happen to you know, like maybe run some Google ads, get some conversions on that, will that index you for that keyword on Google?   Leo: Yeah, so, based on some experiments that I've done, the easiest way to get indexed on Google is to publish some press releases on domains with good authority score domain rank and have your you know pointing a link to your listing with the anchor text that you potentially also want to rank for using that specific canonical tag that you get from your Amazon listing. So the reason why this works better is because normally Google indexes across these websites. Like you know, if you publish through PR, news or something like that, they will be crawled, and so Google will find these links and then follow your Amazon listing, which obviously, as a consequence, would be indexed.   Bradley Sutton: Okay, interesting. Now, taking it a step further, why should an Amazon seller even be concerned about indexing on Google like, um? Obviously, if you're running Google ads, you know your goal is to get direct sales from it. But just being ranked organically, um, what kind of bumps do you see on sales? Or how does it help a to be ranked high? I'm not just index. I mean index doesn't do much if you're ranked on page 30 or something, but how does ranking organically for a keyword? What's the potential there for helping sales?   Leo: So there, are a few reasons why you want to be indexed on Google, and for the most, let's start from the most advanced ones, right? Advanced sellers they normally try to send traffic to Amazon, especially during the launch period, using external traffic, right? So Google, we know, is a good referral that tends to help your rankings, and so Amazon tends to reward you if they see traffic coming from Google. So if you're not indexed, you lose a chance to show Amazon that you are getting traffic from Google. Now, I have a theory that paid traffic has a little bit more weight than organic, but the reason why you want to be indexed and the reason why you might want to be indexed for certain keywords is so that when you drive traffic through the URL to Amazon, you can actually give attribution to that keyword. That's number one, right? So you can actually use these URLs as your two-step.   Leo: Number two if you do a good job with your indexation and your listing is optimized, you actually also appear in the images, right? And so if people are looking for specific products, sometimes I search on Google using images because I'm looking for specific products that might be hard to find on Amazon, but if I look through the Google images and I find the product, then I go to Amazon, and so if you're not indexed, you're also not going to be able to be found there, and Google images actually gets a ton of traffic. So here are some of the reasons why, two of the reasons why. I can think of many more, but the most important are these ones. Google is still one of the largest search engine, and so missing out on that opportunity, I'm afraid it causes a lot of missed visibility for an Amazon seller at a listing level.   Bradley Sutton: And then you've done some tests before where you noticed that if that Amazon can read what the search was from Google, so that when you get sales from a keyword in Google, it also potentially could help your Amazon ranking for that keyword, right?   Leo: Yeah, that is correct. There was a test that we have done two years ago where everyone was talking about Google traffic and so we drove traffic straight from Google paid to Amazon without using any keyword in the URL, and then we noticed that for the keywords that we were actually bidding on, we saw a lift in ranking. I remember going from position I think it was 35 or so to position seven or five. So surprisingly we saw that Amazon was able to attribute that search query on Google and then the ranking as a result for the keyword was actually improving on Amazon as well.   Bradley Sutton: Okay, interesting, interesting. Now let's switch and talk a little bit about images, because this also has to do with ranking on Amazon. It has to do with ranking on Google, getting indexed in Google. What has more of an impact with getting discovered or being able to be read by Google? Is it if you have an infographic and the actual words appear in the infographic, you know on the actual image, or is it the metadata, or it only works the best if you're doing both?   Leo: In my opinion, you have to do both, and the reason is that right now, every search engine uses AI to detect subjects, text and everything on an image. You know, if you look, if you're a Facebook advertiser, you probably know that they've had this for a long time. If you add more text on an image than the image, the visual itself, your ad wouldn't have been approved, and so AI detection for images has been going on for a while. But now, since you know, ChatGPT came out and you know Lama from Facebook, we have, you know. We know we have a lot more information about this topic, and what we found is that the search engines, including Amazon and Google, they scan the content of your image and they're able to rank these images based on the content of that image, including subjects, context and in the subjects and text. Did I say that?   Leo: So, basically, what Google cares the most on top of that is also the metadata, because the metadata helps the search engine classify that image. So, while the content itself helps them understanding okay, this is what this image is about the actual metadata is more technical for the crawlers, the engine themselves so that they can place you in certain categories. And so when it comes to Amazon, the content on the image right now, I noticed that through some different experiments, that is being used for ranking reasons. And so if you look at some products that don't have, for example, keywords on the images, they are less. You know there are multiple factors. Obviously, they play when it comes to rankings, but if you put two products side by side same ranking, same ratings, same being on market for the same time period, timeframe and same price one has text on images and keywords and one doesn't. Most likely the one with keywords on images is going to rank better.   Bradley Sutton: Okay. So then what Amazon sellers should be doing is for their main images, or you know, the in their image carousel and their A+ content is I mean, obviously you can't have text in your main image. You know that's against terms of surface, although if you can have the packaging there, that's a good, that's a good opportunity. But then to get, hey, you use the right keywords, but then also, if you're using like photoshop or something you have and we're not going to go into detail, it's like there's a bunch of crazy stuff about copyright and there's fields there that he talks about in his presentation. You'll have to watch the Elite workshop for that. But you've been doing testing where it one has, it one doesn't, and then it gets you indexed on Google. You've actually seen where the ones who did it, their Amazon sales were like way higher than the ones who did it.   Leo: Yeah, that is correct. We analyzed an e-brace on Amazon and this is, you know work that I was doing with a friend of mine, and we were trying to understand why these competitors were actually indexed on Google and they were indexed for certain keywords. Not the main keyword, but a variation of them. And so what I did I created this Google sheet where I was helping me understand which ones were indexed and for what keywords they were indexed and that led me to see that the ASINs that actually were indexed on Google were indexed for keywords that were present on the A+ banners. And so when we did that, what happened, this happened within 48 hours, we noticed that Google indexed that specific product image and they were actually featuring it as a search result on Google for the main search query, so that image wasn't used as a snippet or thumbnail for the listing itself. So the URL wasn't amazon.com/dp/ASIN, it was amazon.com/ the search you know embrace.   Leo: So it took me to the search results page, but the image that they took as a featured image was actually the one of my client, and so that was very interesting because Google detected a refinement and it detected an update in that listing. It saw that that image was very relevant for the search query because of the way that we optimized it using metadata and then they used it as the main image on the Google search results. Now this, to me, is fascinating and is very important, because if you are a shopper and you're searching on Google for an e-brace and then you see this image, most likely that's psychological,   most likely when you land on the Amazon search results page, you're going to go and find a product, you're going to go and click that product. So that added traffic, that added conversion rate, helped us recover the racing and the sales that we were losing. But that was a very interesting experiment that we did.   Bradley Sutton: Interesting, okay. So again, if you guys want to get more information about that, that almost might be worth it just to subscribe to Helium 10 Elite for one week, just to get that presentation. So if you guys want to look into that, go to h10.me forward slash Elite and see it's only $99 extra, so make sure to sign up for that. Now, another thing that I think a lot of people have been talking about not just you, but you were one of the first ones to talk about semantic search and Cosmo and things like this, and we'll talk about what that means. But I think, just to set some groundwork, I think everybody understands that any search algorithm will evolve over time. That's the whole purpose. Like the companies who don't want to do well, they'll just keep their algorithm the same right. But anybody you know whether we're talking about Google, Facebook, TikTok has an amazing algorithm, Amazon. It changes over time and we've seen that.   Bradley Sutton: You know, if we were searching five years ago on Amazon, it's different. And now if you've bought some how many of you who have bought something you search for a keyword that has to do with that and that thing that you bought is now at the top on your Amazon maybe not somebody else. That didn't happen like five, six years ago. Last year we showed an example of how you search a keyword that doesn't really exist. It's called noodle camera and no listing has the word noodle camera in it. But there was like maybe 30 listings that came up and it was like a stethoscope camera it looks like a noodle. So five years ago you put noodle camera it would say zero results because nobody has that in their listing and these listings don't have that keyword in there. But it's showing up because Amazon shows history that, oh, people don't know what this is called stethoscope camera but then they think it looks like a noodle. So now it's showing listing. So we've seen this even for a year. Now, first of all, Amazon science documents we've talked about it, but maybe 80%, 90%, never actually is 100% in production. Sometimes it goes into production, sometimes it doesn't. But what was it that made Cosmo so interesting these documents that talked about it, that you're like man. This is something that you think that Amazon is going to move towards.   Leo: Yeah, the reason why, I think is something that would be applied at scale across the marketplace is because, as searchers, as buyers, as shoppers, our goal when we use a search engine is to find a product or information that we need in order to solve a problem. And so, as a technology company in this case we're talking about Amazon their goal is to improve, like Bradley said, the algorithm in order to simplify that search result and give you exactly what you're looking for, by burning some steps in the middle, right. And so that's what Cosmo is designed for. Cosmo is designed to be a man in the middle, between yourself and the search results, right, when you work together with it to give feedback back and forth. And so what they do right now they learn. You type a search query, they give you some result, you refine that result by clicking on some products that you think are relevant. And what they do with this information? They start building this knowledge graph, right. So a classic example if you go on Wikipedia and for something, Wikipedia normally links to other relevant sources. That's what they call the knowledge graph, right? They know that this is relevant to that right. And so what cosmo is trying to do, instead of you having to refine the search. They're refining it for you.   Leo: So the example that I give in my presentation this morning is that, if someone is searching for winter coat, we saw a product that ranks number one on Amazon that doesn't have the word winter coat in the title. But yeah, they're ranked number one, and so this is shocking, right, like everyone's like oh come. Title is supposed to be the most important element on the page when it comes to optimization and some SEOs, but this time Amazon understood that you are looking for something that keeps you, to keep you warm, right. So now we're shifting from a keyword-based search to intent-based search, and so, as sellers, right now, what we need to do is understand what is the actual intent behind the person. What am I selling this to? I'm selling this to someone that wants to stay warm, right, that's what the purpose of a winter coat is, and so, with that intent in mind, we need to optimize listings so that we can convey the message through images, through the title, bullet points and description, so that Amazon, the new Cosmo, understands that this product is something that helps people stay warm.   Leo: And what I think is going to happen also because of the shift in the way that these search results are built, which is more intent-based, is that Amazon then will start recommending also related products. So if you're looking for, if you type in winter coat, they say, okay, well, this person is trying to stay warm and so let me show them also some winter gloves and winter socks and maybe some winter boots, and that will change everything right. They will change the way we advertise, they will change the way we try to be associated with other products. They will change the way we also promote our listings. So that's very interesting and fascinating, but I think it's a good thing for the buyer, right, while for our sellers might be challenging to figure out again, how do we optimize our listings keeping this semantic concept in mind for the buyer? And they've already proven. If you look at the Amazon science document in the research papers, they're already saying that they're seeing a lift in conversion rate when Cosmo is applied to a search result page. So we must pay attention to these and monitor certain. It's challenging right now to understand where this is applied, but we need to monitor better the Amazon marketplace and then evolve and adapt as Cosmo gets released into more categories.   Bradley Sutton: Not to be controversial here, but to me it's almost it's different, but it's not different. Like, at the end of the day, Amazon wants to make money, right, so that winter coat that became number one. It's not number one necessarily because of new algorithm, because it would not be number one unless that is one of the best converting ones, because that's what gives Amazon the best chance to make money. But I think where the difference here is, or what's something that's quote unquote new, is it gives people more at bats. Like maybe I never. Even if I didn't have winter coat in my title, it might've been almost impossible for me to get on page one. But now Amazon is all right, let's just throw it here. Oh, shoot, look at that, how well it's converting. Let's go ahead and push it all the way to the top, whereas maybe you know, four years ago, you know, unless you were super optimized for a certain keyword, you would never even have the ad back. Like you would never even be able to get on page one, you know, outside of PPC or something. So to me that's like the difference, but something also. Again, I keep saying I don't want to be controversial, but it's going to be because there's a lot of people I respect in the industry who have been talking a lot about things that and I agree mostly with them. But I completely disagree when they say things like, oh, tools like maybe Helium 10, if they don't change it's going to be out of date. To me, I cannot see a world where the traditional forms of keyword research, are going to be not as important In the future, if Amazon is super intuitive, of course that's going to evolve.   Bradley Sutton: But the main reason we do keyword research is to get indexed and to also make our listing. Initially because the Amazon algorithm is based on buyer interaction, right. So once it's been out there for three, four weeks, they have so many data points and how people searched and what they clicked on and stuff that. Okay, now we can start doing advanced algorithms. But to even get it in the right pages you had to have done the regular keyword research to show Amazon. Because when you're brand new, day zero of your listing, Amazon has no idea what it is. It goes by the image, it goes by what you have in the title and how you have it. So my personal opinion is that no like. Of course, little things are going to change with keyword research here or there, but the main core of hey, let me find the most important keywords. That's not going to change because you have to tell Amazon on day one what is your product.   Leo: So, Bradley, I agree with you and I think there is one important detail that is the link between what you're saying and what this all semantic stuff is about. Right, the reason why that winter coat might be ranking number one, even though the winter coat is not in the title is attributes of the winter coat. You know Amazon right now, which before they probably weren't doing before Cosmo, right, they're looking at the attributes. So most likely they are ranking this one very well because it contains, uh, goose feathers, or they have 300 grams of goose feathers per square meter or whatever foot, and so they now are using these attributes to understand is this product warmer than this one? So, while the keyword research tools are always going to be needed, what I think is an opportunity for companies like Helium 10 is now provide additional information to the seller together with the main keywords. That helps also the listing be more relevant for Cosmo, using attributes related to those keywords. So, if the keyword is winter coat, what are the main attributes of coats? Right? What does a coat have to have? Waterproof, has to be warm. What kind of feeling? Is it polyester? Is it goose feathers? Also, is it long or short? Things like that are going to be the difference between the traditional keyword research tools and the semantic powered keyword research tools. If you guys give the sellers the same list of keywords and, by the way, here are some attributes related to these keywords, that will help Amazon Cosmo understand more about your product. I think that's the winner, in my opinion.   Bradley Sutton: Yeah, and in his presentation he talked a lot about different things you can do to be more semantically relevant and you know, using ChatGPT, so some really good features there. But that's important because you know, the it's not just, we're not just talking about Amazon SEO, it's also going to help you on Google and Bing and these, these other things and there's things that just the human mind we can't process, but a computer can process and tell you hey, this is, this is the keywords with the buyer intent and this is the most important, this is how you can relate yourself. So, regardless of how much of this Amazon develops, it's already important now for outside of Amazon indexing. Now, before we get into your last strategy, and I have just a couple of questions for you if people want to get more information, reach out to you, find out about your new project you're working on, or just reach out to you. How can they find you out there?   Leo: I have my own website right now. It's leosgovio.com, so you can reach out to me on through my website.   Bradley Sutton: And spell that, because it's not spelled exactly as you might think.   Leo: It's l-e-o and then s as in Sam, g as in George, o, v as in Victor, i o. Yeah, over there I have some information also about the semantic SEO stuff. So if you're more interested about this, I'd be happy to share my knowledge in depth, and LinkedIn is one of the platforms that I use the most.   Bradley Sutton: Excellent. All right Favorite Helium 10 tool?   Leo: Magnet   Bradley Sutton: If you were a head of product at Helium 10, what is one tool or function that you would bring that we do not have currently?   Leo: I believe I will combine what we just discussed about into one tool, and so it's an hybrid between a listing analyzer powered with recommendation based on the semantic stuff.   Bradley Sutton: And your 30 to 60 second tip can be about anything for sellers out there.   Leo: Leverage. Try to think about your current strategy when it comes to product inserts. To leverage it for UGC.   Bradley Sutton: All right guys. If you want more information, go to leosgovia.com. Check them out in the Helium 10 Elite, the Q2 workshop replay. But thank you, guys, so much for joining us and we'll definitely be reaching out to Leo next year to see what he's been up to.   Leo: Thanks, Bradley, I appreciate you having me again and, yeah, looking forward to the next one.   Bradley Sutton: Adios desde España.

Inner Edison Podcast by Ed Parcaut
Lauren Gaggioli on Mastering SEO and Organic Marketing for Business Growth

Inner Edison Podcast by Ed Parcaut

Play Episode Listen Later May 7, 2024 46:45


Welcome to another enlightening episode of the Inner Edison podcast with host Ed Parcaut. In this episode, we're thrilled to have guest Lauren Gaggioli, a seasoned online entrepreneur and SEO expert, who shares invaluable insights into the world of organic search engine optimization and its critical role in business success. Lauren delves deep into the mechanics of SEO, explaining the importance of backlinks, particularly contextual backlinks, and how they can significantly enhance your site's visibility. She also shares her unique journey from running an online tutoring business to becoming a go-to expert in helping entrepreneurs leverage SEO for lead generation and growth. Adding a personal touch to our technical discussion, Lauren introduces her innovative course, "Big Why Life," designed to help students find their purpose before stepping into college life. Ed Parcaut, not just focusing on the business side, also explores intriguing topics like understanding communication styles through eyebrow shapes, making this a must-listen for anyone keen on personal development and professional growth. Tune in to gain from Lauren's expertise on building a sustainable business through SEO and embracing organic marketing strategies. Whether you're a budding entrepreneur or a seasoned business owner, there's a takeaway for everyone in this compelling discussion. Don't forget to like, subscribe, and comment with your insights or questions. For more information on Lauren's services, visit laurengaggioli.com and organicmarketingecosystem.com. Follow Ed on all social media outlets @EdParcaut Need more information? Please visit https://www.edparcaut.com #SEOtips #OnlineMarketing #Backlinks #Startups #Entrepreneurship #EdParcaut #InnerEdisonPodcast #FindYourWhy #BusinessGrowth #LaurenGaggioli   

Masters in Business
At the Money: Avoid Closet Indexing

Masters in Business

Play Episode Listen Later Apr 17, 2024 16:39 Transcription Available


Are your expensive active mutual funds and ETFs actually active? Or, as is too often the case, are they only pretending to be active? Do they charge a high active fee but then behave more like an index fund? If so, you are the victim of closet indexing. Andrew Slimmon, Managing Director at Morgan Stanley Investment Management, leads the Applied Equity Advisors team and serves as Senior Portfolio Manager for all long equity strategies. He speaks with Barry Ritholtz about the best ways to avoid the funds that charge high fees but fail to provide the benefits of active management.See omnystudio.com/listener for privacy information.

The Meb Faber Show
Indexing Nevada PERS: Steve Edmundson's $60 Billion Strategy | #527

The Meb Faber Show

Play Episode Listen Later Mar 29, 2024 48:04


Today's guest is Steve Edmundson, the Chief Investment Officer of the Public Employees' Retirement System of Nevada, which manages over $60 billion. As pension funds continue to hire more employees, pay more and more fees and build more complex portfolios, Steve is an outlier for his approach that emphasizes simplicity over complexity. He's one of two investment professionals on staff and has indexed 100% of all publicly traded asset classes. I love it!  Steve talks about the culture that allows this model to work and shares some thoughts on the rise of private markets and the impact of higher interest rates. The late Jack Bogle had a quote that applies well to Steve & Nevada PERS: “Don't do something, just stand there!” ----- Follow Meb on Twitter, LinkedIn and YouTube For detailed show notes, click here To learn more about our funds and follow us, subscribe to our mailing list or visit us at cambriainvestments.com ----- Sponsor: Today's episode is sponsored by YCharts. YCharts enables financial advisors to make smarter investment decisions and better communicate with clients. Visit YCharts to start your free trial and be sure to mention "Meb" for 20% off your subscription (new clients only). Read their 2024 Advisor-Client Communication Survey Sponsor: Today's episode is sponsored by The Idea Farm. The Idea Farm gives you access to over $100,000 worth of investing research, the kind usually read by only the world's largest institutions, funds, and money managers. Subscribe for free here. Follow The Idea Farm: Twitter | LinkedIn | Instagram | Tik Tok ----- Interested in sponsoring the show? Email us at Feedback@TheMebFaberShow.com ----- Past guests include Ed Thorp, Richard Thaler, Jeremy Grantham, Joel Greenblatt, Campbell Harvey, Ivy Zelman, Kathryn Kaminski, Jason Calacanis, Whitney Baker, Aswath Damodaran, Howard Marks, Tom Barton, and many more.  ----- Meb's invested in some awesome startups that have passed along discounts to our listeners. Check them out here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Stacking Benjamins Show
Crypto vs S&P 500 Index Smackdown - (Earn & Invest REWIND SB1484)

The Stacking Benjamins Show

Play Episode Listen Later Mar 1, 2024 57:13


We round out Rewind Week with an episode from The Earn & Invest Podcast. This is a current events/community Thursday episode featuring an Earn & Invest community member Ian Kist. We are also joined by Joe Saul-Sehy from The Stacking Benjamins Podcast. Today we discuss current articles about Crypto and Indexing that seem to be diametrically opposed. Who is right? This show originally aired on January 25, 2024, so ignore any mention of current events. To see the original show notes, visit Community Episode: Crypto vs S&P 500 Index Smackdown — Earn & Invest (earnandinvest.com). Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.StackingBenjamins.com/201 Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices