Podcasts about seo basics

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website. In today's episode, Laryssa and Liz cover: Why your about page is selling your brand even if it doesn't have a buy button — and what makes one truly great The shipping page details that give customers the confidence to complete a purchase Why your custom design page probably needs a serious upgrade How to think about navigation so it's actually working for you, not against you The role of your footer (and why it's not just an afterthought) High-level SEO basics that still matter — and what's changed with AI search In the bonus segment for Insiders only, Laryssa and Liz share an SEO basics checklist for jewelry brands and their top tool recommendations for monitoring and improving your website performance. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.”I'm BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance! Heidi Thompson, wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her SEO strategy locked in.Spoiler: her average Google position went from 30 to 8. That's page 3 to page 1—across ALL her keywords.

Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode.SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine!In this episode, I'm calling out the "polished professional" trap & giving you simple, doable tips to bring your vibe into your SEO strategy so you attract the most aligned clients (and actually enjoy your business while you're at it)!→ Get the full show notes here!——

I'm calling it out today—with love, of course.

Tears, Triumphs, & Teaching My Very First In-Person SEO WorkshopI just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, too!Grab a notebook & press play ▶️⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes & all the mentioned links here!——

In dieser speziellen Ausgabe von Behind the Story begrüßt der Wolfgang fünf verschiedene Experten aus der SEO- und Online-Marketing-Branche direkt vor Ort auf der SEO CAMPIXX extreme in Berlin. Anders als im gewohnten Langformat konzentrieren sich diese Gespräche auf eine verkürzte Form der Heldenreise, um einen kompakten Einblick in den Werdegang und die aktuelle Arbeit der Gäste zu geben. Im Fokus stehen dabei nicht nur fachliche Themen wie Künstliche Intelligenz, Datenerhebung oder lokales SEO, sondern auch die persönlichen Wendepunkte, die die Gäste in ihre heutige berufliche Welt geführt haben . Die Gäste: Pouneh Pourabedin Die Lead-SEO der TWT Group wechselte von der Softwareentwicklung zur datengetriebenen Suchoptimierung. Sie fokussiert sich aktuell auf GEO-Audits, um Markenpräsenz innerhalb von KI-Antworten messbar zu machen. Ihr Credo: Mit absoluter Zielstrebigkeit lässt sich jede Hürde im fremden Land und in der Technik meistern. mARTin Hinterdorfer Der Grazer Agenturinhaber nutzt sein Hintergrundwissen aus der Architektur für präzises Branding und ganzheitliche Customer Journeys. Er begleitet Kunden von der technischen Basis bis zur Produktoptimierung. Sein wichtigster Rat für die Zukunft: Die Fähigkeit, das Lernen niemals zu verlernen, ist die einzige Versicherung gegen technologischen Stillstand. Joachim Nickel Als Experte für Matomo und DSGVO-konforme Analysen hilft er Unternehmen, Nutzerverhalten ohne Consent-Banner präzise zu verstehen. Mit seinem neuen Audit-Tool Exedics automatisiert er die Prüfung von Datenschutz, SEO-Basics und Barrierefreiheit. Er plädiert dafür, stets den Kopf einzuschalten und die Customer Journey auf einer sauberen Datengrundlage aufzubauen. Beatrice Köhler Die Expertin für Local SEO optimiert die Auffindbarkeit dort, wo Kunden direkt entscheiden: in der regionalen Suche. Während sie bei Google auf KI-gestützte Teilautomatisierung setzt, sieht sie in Apple Business Connect einen massiv unterschätzten Hebel für kaufkräftige Zielgruppen. Ihr Tipp: Profile sichern und aktiv pflegen, um im physischen Handel relevant zu bleiben. Rik-Marijn Steinicke Mit seinem Freelancer-Netzwerk wir-branden.de verbindet er technisches SEO mit emotionalem Storytelling. Er warnt davor, Sichtbarkeit ohne Markenkern aufzubauen, da dies unweigerlich in den Preiskampf führt. Für schnelles Wachstum rät er zum Mut zur Lücke: Mit 80 % Marktreife starten und das Produkt durch echtes Kundenfeedback perfektionieren

Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself

In this episode of the Modern Direct Seller Podcast, we're joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.You can connect with Laura on LinkedIn and Instagram, and grab her SEO Simplified workbook to start putting keywords to work on your website. Time-Based Notes:1:15 - Rapid Fire Questions8:08 - Laura's Journey from Birth Doula to SEO Expert10:50 - Why SEO is a Game-Changer for Direct Sellers12:00 - Company Websites vs. Personal Branded Sites13:17 - The Four Pillars of SEO, Simplified14:42 - The Two Biggest SEO Challenges for Direct Sellers16:38 - Three SEO Tweaks You Can Make Right Now21:05 - Creating Content for Long-Term SEO Success23:00 - Topical Authority and Building Trust with Google25:06 - Content and CTAsShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode282

Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder. JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity. In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko Cardinal's VP of Brand Marketing to break down what AI visibility actually requires and why strong SEO foundations matter more than ever. They unpack how patient search behavior is shifting across social, AI platforms, and Google, and what healthcare marketers must do to stay visible at high intent moments that drive real growth. You will learn • Why AI search rewards trusted brands, not keyword tricks • How patient discovery now starts on social and ends in Google • What makes content AI friendly and conversion ready • How to align SEO with real patient decision journeys If you want your brand to show up when patients are ready to act, this is the episode to listen to next.   RELATED RESOURCES Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! She came to me.

 Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You'll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

There are various hesitations that show up when a business owner is thinking about doing SEO, but isn't quite ready to do so.Time, money, and…Not feeling “ready.”

Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online.Google had 5.5 billion searches per day in 2022. In 2025 it's almost 17 billion. SEO isn't dead, it's evolving, and if you're not planting seeds now, you'll be kicking yourself in two years. We're covering how SEO actually works (it's more than just keywords on your website), the difference between Google search and AI search (and why you need to optimize for both), the EEAT framework (Experience, Expertise, Authority, Trustworthiness) and why firsthand experience now matters more than information, the three essential starting points (optimize your website, build strategic backlinks, create blog content), the shocking stat that businesses with blogs convert at 13 times the rate of businesses without them, how Pinterest acts as true top-of-funnel and drives purchases (not just inspiration), why the information-as-value era is dead and what's replacing it (insight, storytelling, and thought leadership), how to repurpose your podcast or YouTube into SEO-rich blog posts without starting from scratch, and realistic timelines for SEO ROI (6-12 months for local, 12-24 months for broader markets).If you're exhausted from the social media hamster wheel and want traffic that compounds over time instead of disappearing in 24 hours, this episode is your roadmap.Timestamps: 00:52 Welcome to Ambitious: Meet Kara, the SEO Expert03:09 Diving into SEO: Basics and Misconceptions05:27 SEO Strategies: Blogging, Keywords, and Beyond08:44 The Evolution of SEO in the Age of AI12:17 Creating Depth in Content: Beyond Quick Wins17:56 Leveraging SEO for Long-Term Success26:13 Repurposing Content for SEO: Practical Tips31:03 The Role of Pinterest in SEO Strategy35:51 Understanding Pinterest's Role in Marketing37:46 The Importance of ROI in Marketing38:55 Pinterest as a Platform for Action and Inspiration41:17 Optimizing Your Website for SEO47:00 Leveraging AI in Content Creation01:00:01 The Long-Term Benefits of SEOResources Mentioned: Kara's Free Private Podcast: Build it Once, Get Found for MonthsConnect with Kara: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon's new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more understandable for search engines and AI systems. Key topics include the importance of clean URLs, internal linking, canonical tags, and maintaining semantic coverage. We also cover traditional SEO elements like title tags and meta descriptions, and how to align your page content to match search intent. Follow our steps to see faster indexing, better ranking, and increased visibility.00:00 Introduction: Overcoming Landing Page Challenges01:16 Understanding Search Intent02:54 Structuring Your Page for Machines06:01 The Importance of Schema Markup07:23 SEO Basics and AI Evolution09:00 Advanced SEO Practices10:09 Conclusion and Next Steps

In this episode, we dive deep into the Six Pillars of SEO for digital marketing success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.Hosted by Favour Obasi-ike, MBA, MS, we'll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website. Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results. Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!FAQsWhat is the "We Don't PLAY" podcast, and what makes it successful?The "We Don't PLAY" podcast is a show that has seen significant growth, reaching the top 93,000 out of 4.5 million podcasts globally and fluctuating between rankings in the Top #80,000 to #200,000 range per week. Its success is attributed to strong SEO practices, allowing it to stream in 145 countries. The podcast produces new seasons after every 52-100 episodes, effectively covering a year's worth of information, technology, insights, and feedback in each season. You can find more episodes at wedontplaypodcast.comWhat are the six core areas covered in the SEO checklist discussed?The SEO checklist in this episode covers six critical areas:SEO Basics: Fundamental setup and foundational knowledge.Keyword Research: Identifying and prioritizing relevant search terms.On-Page SEO: Optimizing elements directly on your website.Off-Page SEO: Building authority and visibility outside your website.Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.Why is website setup so crucial for SEO, and what tools are non-negotiable?Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence. The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content. Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.Thank you for listening!Follow and subscribe to this podcast. Leave a review on Apple Podcasts, Spotify, or Podchaser on how our podcast is. We can't wait to read your beautiful words.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Ask Me Your SEO Questions!Today I go over the core SEO basics of target audience research, competitor analysis and keyword research which you must NAIL before you even think about your SEO optimisations and strategy planning. These are the core factors that will set your SEO on the right path and grow your organic traffic and small business!  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Does the idea of using SEO for your business confuse you? In today's episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: SEO strategies and common misconceptions 5:33Evaluating SEO performance and red flags 6:45SEO strategies for beginners 40:00Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword variations like "affordable pest control," "same-day exterminator," etc.Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.What It Is:On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.How It Applies to a Pest Control Company:Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")Using header tags (H1, H2, H3) effectively with location-specific keywordsOptimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"Creating SEO-friendly URLs, such as:✅ www.example.com/ant-control-cincinnati❌ www.example.com/services1234What It Is:Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.How It Applies to a Pest Control Company:Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areasAdding high-quality photos of technicians, vehicles, and completed jobsEncouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We'd love to hear your feedback on Google.”)Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")What It Is:Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.How It Applies to a Pest Control Company:Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)Using mobile-responsive design (since most people search for pest control services from their phones)Implementing SSL security (HTTPS) for customer trust and SEO rankingCreating an XML sitemap and submitting it to Google for better indexingFixing broken links, duplicate content, and redirect errors that could hurt rankingsWhat It Is:Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.Final ThoughtsBy applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

This week, our resident SEO expert, Melissa Arlena is taking the mic to share some SEO Basics. Melissa Arlena offers SEO services and a group coaching program to help photographers rank higher on Google - Get 20% off with code "motherhood" at pictureperfectrankings.com/TMA Elevate your portraits with Willow Canvas' beautiful, hand-painted Fine Art backdrops - get free shipping and 25% off multiple canvases with code "multi25" at WillowCanvasBackdrops.com Connect with Melissa: https://pictureperfectrankings.com Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology  Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com  IG https://www.instagram.com/kimbox 

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.  And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.  So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.  Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Flute 360 | Episode 304: “Killing the Starving Artist Mentality - SEO Strategies for the Modern Flutist with Dr. Tonya Lawson” In Episode 304, Dr. Heidi Kay Begay chats with Dr. Tonya Lawson about breaking free from the "starving artist" mentality through strategic use of SEO (Search Engine Optimization). Tonya shares her journey from academia to becoming a multi-passionate entrepreneur, explaining how she built income streams through SEO, and how musicians can implement these strategies to grow their online presence. Whether you're a musician looking to boost your website's visibility or a creative wanting to monetize your work, this episode is packed with actionable advice to help you thrive in today's digital world. Main Points: Breaking the Starving Artist Mentality: Dr. Lawson explains how musicians can create multiple income streams by leveraging SEO and building a strong online presence. SEO Basics for Musicians: Learn what SEO is and why it's essential for musicians and creatives looking to thrive in today's digital landscape. Actionable SEO Tips: Dr. Lawson shares simple, effective tips that musicians can start implementing right away to optimize their websites for search engines and attract their ideal audience. Guest's Links: Dr. Tonya Lawson's Website Dr. Tonya Lawson's SEO Membership – please let her know that Heidi sent you! Dr. Tonya Lawson's YouTube Dr. Tonya Lawson's LinkedIn Call to Action #1: Register now for the Flute 360 Accelerator Program happening on October 26th, 2024! Special guest Dr. Dennette Derby McDermott will lead a deep dive into Baroque music and career advice! The live session is scheduled for 10/26/24 from 11:00 AM to 1:00 PM CT. Register Here – click me! Call to Action #2: Join Dr. Tonya Lawson's SEO Membership! Get expert guidance on how to grow your online presence and optimize your website for search engines. Learn the latest SEO techniques to help your business thrive! Sign up for the membership here! Follow Heidi: Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group!

In today's episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you've ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We're breaking down SEO into simple, actionable steps that can help you improve your website's ranking, attract the right customers, and grow your business. What We Cover in This Episode: Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help your business. Discover how search engines work and why optimising your website can increase your visibility in a crowded marketplace. Learn how SEO goes beyond keywords and plays a crucial role in your overall marketing strategy. Keyword Research Simplified: We walk through the process of finding the right keywords for your business. Learn how to put yourself in your customers' shoes, brainstorm effective keywords, and use tools like Google Keyword Planner to refine your search terms. Plus, we share tips on how to naturally incorporate those keywords into your website content. On-Page SEO Essentials: We cover some quick, easy wins for optimising your website pages, including title tags, meta descriptions, headers, and image optimisation. You'll also learn about the importance of mobile-friendly design and how to ensure your website is accessible on any device. Creating Valuable Content for SEO: Discover how creating high-quality, valuable content is one of the most effective ways to boost your SEO. We explore how blogging, FAQs, and resource pages can attract more visitors to your site and keep them engaged. Plus, learn the importance of balancing keywords with meaningful, reader-focused content. Building Backlinks for Success: Backlinks are key to boosting your SEO ranking. We share practical strategies for building quality backlinks through guest blogging, partnerships, and social media sharing to amplify your content's reach and establish your site as an authority in your niche. Tracking Your SEO Efforts: Finally, we discuss how to measure the success of your SEO strategy using tools like Google Analytics and Google Search Console. Learn how to track your progress, analyse your traffic, and make adjustments to continuously improve your website's visibility and performance. Key Takeaways: SEO is all about making your business easier to find online by improving your website's visibility in search results. Keyword research is the foundation of a good SEO strategy—choose words your audience is already searching for. Simple on-page SEO adjustments, like optimising title tags and meta descriptions, can have a big impact on your site's performance. Creating valuable, relevant content keeps visitors engaged and signals to search engines that your site is worth ranking highly. Backlinks from reputable websites can greatly enhance your SEO ranking and online authority. Use tools like Google Analytics and Google Search Console to monitor your SEO performance and make data-driven improvements. SEO doesn't have to be overwhelming, and by taking small, manageable steps, you'll start to see the results in your business. Let me know how you're implementing these strategies—I can't wait to hear about your SEO success! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com Mentioned Resources: Google Keyword Planner Google Analytics Google Search Console

Does the term "technical SEO" make you sweat? Do you get alerts for things like "broken links" and "low word count" and want to go hide in a hole? Well don't worry, pal, I gotchu! Listen in as I break down low word count. You'll learn  1. Why is this important 2. When is this important (hint,it might not be what you think.) 3. 5 Easy ways to fix it WITHOUT needing to hire a professional copywriter to write 2,200 words for every single page on your website.    And if ANY of the terms surrounding SEO are a little murky to you, grab my free SEO Cheat Sheet. Read the blog! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

In this Two-Minute Tip Tuesday, Adam Fullerton explains the basics of SEO and how it helps your business get found by prospective customers. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

In this episode, we interview Skylar Barsanti, a seasoned content manager with over a decade of experience in content creation. What you'll learn in this episode: The importance of getting your website's metadata and H1 tags right How to improve user flow on your website Tips for making your website easy to navigate for both users and search engines The value of inspecting your website for SEO issues using tools like the Moz bar Skylar's website

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:  How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick's top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites   Useful resources:  Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.   Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

Mastering SEO Basics   Episode #127   In this episode Nick delves into the often overlooked but essential topic of Search Engine Optimization (SEO). He breaks down the basics of SEO, emphasizing its crucial role in boosting online presence and driving traffic to businesses. Nick discusses the importance of creating engaging content, building quality backlinks, and ensuring mobile-friendly website experiences. He backs up his insights with industry research and emphasizes the significant impact of SEO on lead generation and sales. Listeners are encouraged to integrate SEO into their marketing strategy and are invited to provide feedback and suggest future topics.    Takeaways   SEO is essential for online visibility. With nearly 95% of website traffic coming from search engines, ranking high in search results is crucial for attracting potential customers and opportunities.   The basics of SEO involve creating engaging, keyword-optimized content, building high-quality backlinks from trusted sites, and ensuring a responsive, mobile-friendly website for the best user experience.   The payoff for implementing solid SEO strategies is significant. Research shows that businesses that blog and optimize content for SEO can get over twice as many leads as those who don't, and there can be a return on investment as much as 500%.     Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.   Take the Creative Visionary Quiz and find out your type to learn how to understand and utilize your energy to create abundance in your life and business.  www.creativevisionaryquiz.com