Podcasts about seo basics

Does the idea of using SEO for your business confuse you? In today's episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: SEO strategies and common misconceptions 5:33Evaluating SEO performance and red flags 6:45SEO strategies for beginners 40:00Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword variations like "affordable pest control," "same-day exterminator," etc.Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.What It Is:On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.How It Applies to a Pest Control Company:Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")Using header tags (H1, H2, H3) effectively with location-specific keywordsOptimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"Creating SEO-friendly URLs, such as:✅ www.example.com/ant-control-cincinnati❌ www.example.com/services1234What It Is:Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.How It Applies to a Pest Control Company:Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areasAdding high-quality photos of technicians, vehicles, and completed jobsEncouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We'd love to hear your feedback on Google.”)Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")What It Is:Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.How It Applies to a Pest Control Company:Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)Using mobile-responsive design (since most people search for pest control services from their phones)Implementing SSL security (HTTPS) for customer trust and SEO rankingCreating an XML sitemap and submitting it to Google for better indexingFixing broken links, duplicate content, and redirect errors that could hurt rankingsWhat It Is:Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.Final ThoughtsBy applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Was Dein Team und Du heute noch tun könnt, um Google Traffic und die Anzahl der Anfragen zu steigern. Jetzt Analyse anfragen

This week, our resident SEO expert, Melissa Arlena is taking the mic to share some SEO Basics. Melissa Arlena offers SEO services and a group coaching program to help photographers rank higher on Google - Get 20% off with code "motherhood" at pictureperfectrankings.com/TMA Elevate your portraits with Willow Canvas' beautiful, hand-painted Fine Art backdrops - get free shipping and 25% off multiple canvases with code "multi25" at WillowCanvasBackdrops.com Connect with Melissa: https://pictureperfectrankings.com Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology  Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com  IG https://www.instagram.com/kimbox 

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.  And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.  So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.  Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Flute 360 | Episode 304: “Killing the Starving Artist Mentality - SEO Strategies for the Modern Flutist with Dr. Tonya Lawson” In Episode 304, Dr. Heidi Kay Begay chats with Dr. Tonya Lawson about breaking free from the "starving artist" mentality through strategic use of SEO (Search Engine Optimization). Tonya shares her journey from academia to becoming a multi-passionate entrepreneur, explaining how she built income streams through SEO, and how musicians can implement these strategies to grow their online presence. Whether you're a musician looking to boost your website's visibility or a creative wanting to monetize your work, this episode is packed with actionable advice to help you thrive in today's digital world. Main Points: Breaking the Starving Artist Mentality: Dr. Lawson explains how musicians can create multiple income streams by leveraging SEO and building a strong online presence. SEO Basics for Musicians: Learn what SEO is and why it's essential for musicians and creatives looking to thrive in today's digital landscape. Actionable SEO Tips: Dr. Lawson shares simple, effective tips that musicians can start implementing right away to optimize their websites for search engines and attract their ideal audience. Guest's Links: Dr. Tonya Lawson's Website Dr. Tonya Lawson's SEO Membership – please let her know that Heidi sent you! Dr. Tonya Lawson's YouTube Dr. Tonya Lawson's LinkedIn Call to Action #1: Register now for the Flute 360 Accelerator Program happening on October 26th, 2024! Special guest Dr. Dennette Derby McDermott will lead a deep dive into Baroque music and career advice! The live session is scheduled for 10/26/24 from 11:00 AM to 1:00 PM CT. Register Here – click me! Call to Action #2: Join Dr. Tonya Lawson's SEO Membership! Get expert guidance on how to grow your online presence and optimize your website for search engines. Learn the latest SEO techniques to help your business thrive! Sign up for the membership here! Follow Heidi: Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group!

Muss man als SEO die tiefen technischen Insights von Suchmaschinen wirklich verstehen oder reicht es die SEO Basics gezielt und strategisch/taktisch mit Markenaufbau zu kombinieren?

In today's episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you've ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We're breaking down SEO into simple, actionable steps that can help you improve your website's ranking, attract the right customers, and grow your business. What We Cover in This Episode: Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help your business. Discover how search engines work and why optimising your website can increase your visibility in a crowded marketplace. Learn how SEO goes beyond keywords and plays a crucial role in your overall marketing strategy. Keyword Research Simplified: We walk through the process of finding the right keywords for your business. Learn how to put yourself in your customers' shoes, brainstorm effective keywords, and use tools like Google Keyword Planner to refine your search terms. Plus, we share tips on how to naturally incorporate those keywords into your website content. On-Page SEO Essentials: We cover some quick, easy wins for optimising your website pages, including title tags, meta descriptions, headers, and image optimisation. You'll also learn about the importance of mobile-friendly design and how to ensure your website is accessible on any device. Creating Valuable Content for SEO: Discover how creating high-quality, valuable content is one of the most effective ways to boost your SEO. We explore how blogging, FAQs, and resource pages can attract more visitors to your site and keep them engaged. Plus, learn the importance of balancing keywords with meaningful, reader-focused content. Building Backlinks for Success: Backlinks are key to boosting your SEO ranking. We share practical strategies for building quality backlinks through guest blogging, partnerships, and social media sharing to amplify your content's reach and establish your site as an authority in your niche. Tracking Your SEO Efforts: Finally, we discuss how to measure the success of your SEO strategy using tools like Google Analytics and Google Search Console. Learn how to track your progress, analyse your traffic, and make adjustments to continuously improve your website's visibility and performance. Key Takeaways: SEO is all about making your business easier to find online by improving your website's visibility in search results. Keyword research is the foundation of a good SEO strategy—choose words your audience is already searching for. Simple on-page SEO adjustments, like optimising title tags and meta descriptions, can have a big impact on your site's performance. Creating valuable, relevant content keeps visitors engaged and signals to search engines that your site is worth ranking highly. Backlinks from reputable websites can greatly enhance your SEO ranking and online authority. Use tools like Google Analytics and Google Search Console to monitor your SEO performance and make data-driven improvements. SEO doesn't have to be overwhelming, and by taking small, manageable steps, you'll start to see the results in your business. Let me know how you're implementing these strategies—I can't wait to hear about your SEO success! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com Mentioned Resources: Google Keyword Planner Google Analytics Google Search Console

Does the term "technical SEO" make you sweat? Do you get alerts for things like "broken links" and "low word count" and want to go hide in a hole? Well don't worry, pal, I gotchu! Listen in as I break down low word count. You'll learn  1. Why is this important 2. When is this important (hint,it might not be what you think.) 3. 5 Easy ways to fix it WITHOUT needing to hire a professional copywriter to write 2,200 words for every single page on your website.    And if ANY of the terms surrounding SEO are a little murky to you, grab my free SEO Cheat Sheet. Read the blog! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

In this Two-Minute Tip Tuesday, Adam Fullerton explains the basics of SEO and how it helps your business get found by prospective customers. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

In this episode, we interview Skylar Barsanti, a seasoned content manager with over a decade of experience in content creation. What you'll learn in this episode: The importance of getting your website's metadata and H1 tags right How to improve user flow on your website Tips for making your website easy to navigate for both users and search engines The value of inspecting your website for SEO issues using tools like the Moz bar Skylar's website

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:  How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick's top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites   Useful resources:  Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.   Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.

What are SEO titles and meta descriptions? What goes in them? And how long should they be? There's a lot to know about these 2 seemingly innocent meta tags, but much of the information out there seems like a bunch of jargon. Lucky for you, I absolutely love breaking the complicated down into easy-to-digest basics! In this episode, I'm going deep into SEO titles + meta descriptions—where they show up, how to write them, & more!With this episode you'll be able to:Learn what SEO titles + meta descriptions are.Discover which web pages need SEO titles + meta descriptions.Uncover best practices for these meta tags.Let me know if you have any follow up questions about SEO titles or meta descriptions—here's the link for the question form!Mentioned Resources:SEO PacketSEO Basics ChecklistThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Find me on: Instagram, YouTube, & LinkedIn.Ask your question! I often mention:Leah BryantBuzzsproutStyled Stock SocietyLegal templates (use code: BASICB for $50 off)GAB w/ CeliBrain.fmHelloAudioBook of the Mo. ClubHoneyBook(*affiliate links included, so I might make a lil money when you click. I only recommend people, products, & programs I use)

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.  I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in.  Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Mastering SEO Basics   Episode #127   In this episode Nick delves into the often overlooked but essential topic of Search Engine Optimization (SEO). He breaks down the basics of SEO, emphasizing its crucial role in boosting online presence and driving traffic to businesses. Nick discusses the importance of creating engaging content, building quality backlinks, and ensuring mobile-friendly website experiences. He backs up his insights with industry research and emphasizes the significant impact of SEO on lead generation and sales. Listeners are encouraged to integrate SEO into their marketing strategy and are invited to provide feedback and suggest future topics.    Takeaways   SEO is essential for online visibility. With nearly 95% of website traffic coming from search engines, ranking high in search results is crucial for attracting potential customers and opportunities.   The basics of SEO involve creating engaging, keyword-optimized content, building high-quality backlinks from trusted sites, and ensuring a responsive, mobile-friendly website for the best user experience.   The payoff for implementing solid SEO strategies is significant. Research shows that businesses that blog and optimize content for SEO can get over twice as many leads as those who don't, and there can be a return on investment as much as 500%.     Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.   Take the Creative Visionary Quiz and find out your type to learn how to understand and utilize your energy to create abundance in your life and business.  www.creativevisionaryquiz.com

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start?  How do we really know who our audience is, what they're talking about and how to reach them? Can we use data and insights to find out what podcasts they're listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today's guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn: How much influence AI has actually had in digital marketing  The biggest challenges marketers are facing n 2024 What ‘dark social' means What the future of paid ads looks like What is working in social media How SparkToro works How to use the data you find using SparkToro Why email marketing is the way forward What you should be investing your time in marketing right now Useful resources: Geraldine DeRuiter's new book: If You Can't Take the Heat   Head to the episode notes.    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

SEO Basics-SEO optimization through your websiteGoogle analyticsWays to optimize SEO

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can we finally forget schema? We'll answer all this and more in today's episode.   Tune in to learn:  What impact Generative AI will have on the Search results The importance of User signals in ranking What Cyrus learned as a Google quality rater Whether backlinks still matter If you still need to keep using schema The three-second rule and why it matters more in 2024 What Cyrus learned from the recent Google privacy trial And so much more. Head to episode notes  Useful resources:  Cloudflare Pingdom GTmetrix Google Search Quality Rater Guidelines Freebies: SEO SOS Challenge Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Taking testing one step at a time Do you ever wonder how effective your site's SEO is?  You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.    But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money! Today we're going to look at some tests you can run on your SEO to make sure it's all ticking along, and what needs some work. Tune in to learn:  What SEO testing is Where to start - simple tests for small business owners How to measure how successful your title tag is  How long you should run a test before looking at the results How you can test the effectiveness of a featured snippet How to look at your highest conversion pages and see where the clicks are really going What tools Logan recommends for SEO testing Logan's top tip to get started with testing   Useful resources:  Google Search Console SEOtesting SEO pilot   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We'll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Useful resources: SEO META in 1 CLICK Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost?   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.   And I never use my printer, not because I'm green but because I can't hook it up to my computer properly.   But today's guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn:  What it means to be green online How your digital footprint is connected to your carbon footprint How climate change is being affected by websites, apps and email Common practices online that are more harmful than helpful to the environment What steps you can take to reduce your carbon footprint Why hosting is a big issue when it comes to being green How True Green® can help reduce energy output What to focus on when choosing a hosting platform   Useful resources:  True Green® TinyPNG SmallPDF   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

So today is a tip episode, no guest to interview, just little old me.  My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.  Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Setting up a website is not a one-off process.  In many ways, it's like having a plant.  Building your website and optimising it to be found is like setting up the nutrient-rich soil.  Hitting publish for the first time is like planting a seed.  Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic.  You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I'll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it's a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we'll look at the benefits of using Google's Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn: What Google Search Console is Two metrics to focus on when you're getting started What Sodiq thinks of Search Console Insights Where to start looking when your traffic is way down More advanced ways to use Google Search Console Sodiq's tips for getting acquainted with Google Search Console Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Need a speedy SEO Fix?  These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free.  Today I'll be giving you some top tips on Local SEO.   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don't get me started on that checkout experience. Well, today we're honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers. Tune in to learn   The three main differences between service-based business SEO and ecommerce SEO How small businesses should build out the primary nav structure Two ways to start driving more relevant traffic to your ecommerce site today How to avoid the duplicate content issue with collection and product pages How to do keyword research for collection pages and product pages How to improve time on site and key information you should add to encourage customers through to the sale How to stand out in the SERPS against the bigger brands Optimising your product pages - where to start Why generative AI isn't going to doom ecommerce stores The importance of your brand story, and taking consumers on a journey with your brand Useful resources Keywords Everywhere Ahrefs Semrush Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why. So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let's go. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

In this podcast episode I talk about the different types of SEO you need to know: Local SEO, On-page SEO, Off-page SEO, and Technical SEO. Enjoy! For a free SEO audit visit: https://SEO.RedRatMedia.com Interested in AI?

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard!Connect with Angie:PodcastFacebookInsta LinkedinToday Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.1. Have no fear that AI is here!AI in marketing and copywriting is flawed in areas like giving feedback and prompting.Instances of AI-generated copy without human editing or proofreading (Brittany Herzberg)2. Steps for an SEO overhaul:audit for technical details, update SEO titles and meta descriptionsgive every page a job, and update image titles and alt textcreate a content plan 3. Need a Quick SEO Win?Run Ubersuggest technical SEO audit to fix broken links and other issues.Aim for a domain authority score of 15 or higher for small businesses.Use SurferSEO4. Tips for doing keyword research:Talk directly to customers to find out the non-jargony words they use.Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.School of PodcastingYou want to start a podcast, but you're not sure where to start. You need advice on how...Listen on: Apple Podcasts Spotify The Imposter Syndrome Network PodcastThe Imposter Syndrome Network (ISN) is a community of technology professionals who...Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords.  At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we'll cover: What entities are What a knowledge graph is What semantic search is How semantic search helps users find relevant information Keyword research: how relevant it is with entities in the mix Nik's top 5 tips for content writers with Natural Language Processing in mind Head to episode notes Useful resources: Great article on entity SEO SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Does Google Analytics make you want to cry (or punch things)? Understanding and using Google Analytics can be overwhelming, confusing, and downright infuriating. But it doesn't have to be! Listen in as I share my HARD won tips on understanding the *important* aspects of Google Analytics and how to use it for your SEO and marketing strategy.   Get the Google Analytics tracking spreadsheets and step by step tutorials inside The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

I've started a new style of episode.  I've had an amazing run of interviewing other humans but often you don't hear that much from me.  My tips, my advice. So I thought I'd start sharing that with you.  After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.  Today I'll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.   Useful Resources:  Algorithm Change history  Algorithm updates   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course

Leaving your audience satisfied with every click So you have your beautiful new website. You've carefully written the copy and paid an arm and a leg for a fancy pants design, you've even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you've noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo. ‘What went wrong?' you cry, gnashing your teeth. Well it could be your user experience. How people enjoy and consume the content on your site, and travel from point a to point b. Perhaps there are 15 steps before I can check out. Perhaps the font is so small it needs a microscope to read. Or the buttons have grey copy on a grey background. User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today. Tune in to learn:  User experience: what it is, and how it differs from accessibility How to measure user satisfaction Why engagement is so important to SEO Which good engagement metrics to focus on The pros and cons of heat mapping tools Kevin's best heat mapping tool recommendations Which GA4 reports you should focus on How marketers should approach SEO content in 2023, compared to 2013 Kevin's number one tip to improve user experience Useful resources:  Hotjar Crazy Egg Clarity by Microsoft Speedy Website Review Checklist Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

Are you struggling to use SEO because you lack the time? Trust me, I get it. Here are 5 simple tips to make SEO a priority without losing your mind. Taking advantage of SEO and how SUSTAINABLE it is when it comes to lead generation should make it a non-negotiable for growing any business, but I KNOW that things can just get so overwhelming that we just DON'T prioritize SEO and SEO content.  listen in for 5 Simple Tips to Prioritize SEO as a Busy Entrepreneur.   Save your spot in the Keyword Research Bootcamp! Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Do you need to blog? In this episode, host Julie Hood introduces you to some of the basics of search engine optimization and blogging to find and connect with your perfect students. Get the full show notes and links at https://CourseCreatorsHQ.com/142. LINKS MENTIONED      Is Your Course Idea Any Good? Sign up for the FREE mini-course...   Is My Course Idea Any Good? here:  https://www.coursecreatorshq.com/idea  To look for keywords in your specific topic area, go to:  https://coursecreatorshq.com/UberSuggest  For Neil Patel's 7-week SEO action plan:   https://coursecreatorshq.com/NeilPatel7WeekPlan  The Moz.com 4-page SEO Quick Start Guide:  https://coursecreatorshq.com/SEOquickstart  Consider using ChatGPT for ideas & inspiration (but don't only copy - add your own stories and insights, plus verify anything it gives you): https://chat.openai.com/   RELATED EPISODE  E121: Do you have enough Long-Term and Short-Term content?   KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  Blogging is a long-term strategy and best done when it is combined with Search Engine Optimization (SEO). Remember: The goal of search engines (like Google and Bing) is to give you the best answer, as quickly as possible. As a content creator, you want to make sure your content fits that goal. SEO is not a quick strategy - it can take as long as 6-18 months to start seeing results. There is a LOT to doing this well. Make sure you are using current techniques because there is so much old information out there that doesn't work anymore.   Basics of SEO – to show up when people are searching in search engines:  Use the best phrases that people are most likely to type into the search engines (keyword optimized)  Get links to your content (people like it, share it, read/listen/watch it)  Really great content that the search engines can find – and that gives the answer to what a searcher is looking for  Technical setup (gets into how you actually configure your blog posts to signal the search engines about what is important)  Tech for Blogging -  Wordpress.org – the original tool for blogging. Make sure you get "managed Wordpress hosting".  Kajabi – Includes blogging with your website, course hosting, email and funnel building. Get a 30 day trial (instead of the standard 14 day trial here: https://CourseCreatorsHQ.com/KajabiSignup)  Medium  Substack - https://coursecreatorshq.com/substack  LinkedIn - also lets you post articles/blog posts  Typeshare – new tool I'm exploring - https://coursecreatorshq.com/typeshare   Get started by finding some keywords and phrases at UberSuggest. COME VISIT!  FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQ  

A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don't impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In this episode, I'll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.   Tune in to learn:  What is an algorithm? Why are all the updates named crazy things? The biggest updates you need to know about Why Google changes things all the time Bonus: top tips on how to use pop-ups on your website.   Useful Resources:  Algorithm Change history  Algorithm updates   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course

Brendan Kelso and Kate Toon get back to basics It's time to get back to basics. If you're a regular listener to the podcast you'll know we dive deep each episode into a different SEO challenge and adventure.   But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.   Because the truth is it's often not bleeding edge SEO that makes the difference in this market, but ensuring you've ticked off all the essentials.    So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.   Tune in to learn:  Easy site changes that make all the difference SEO basics that most people forget Why Google My Business should be a priority Why it's not the cutting-edge things that matter And so much more.   Useful resources:      Head to episode notes    Freebies:   Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course  

Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.https://seooptimizers.com/https://www.youtube.com/c/BrandonLeibowitz/videoshttps://www.linkedin.com/in/brandonleibowitz/https://www.instagram.com/leibowitzbrandon/https://www.facebook.com/BrandonLeibshttps://twitter.com/brandonleibshttps://www.pinterest.com/leibowitzbrandon/https://seooptimizers.buzzsprout.com/Support the show

Jeff Goins of Goins Writer shares SEO basics Episode 801: SEO Basics for Bloggers & Beginners by Jeff Goins Jeff Goins is the best-selling author of five books including The Art of Work and Real Artists Don't Starve. On his blog, he shares his thoughts on writing, life, and creative work. The original post is located here: https://goinswriter.com/seo-basics/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to MASTER Search Engine Optimization (SEO) to get more website traffic and more SALES for your business?If so, you're in the right place because today I'm joined by the wonderful Anna Baun of her successful brand, A Lily Love Affair!Anna has grown her blog revenue from nearly nothing to 5-figures or more per month, her unique site visitors by 1005%, increased her affiliate sales by 431% and her email subscribers by 512% - and growing.With her brand now functioning on autopilot from teaching herself the practice of SEO (Search Engine Optimization), Anna has not only walked away from her corporate career, but nearly doubled her former six-figure income.Today, you're going to hear from Anna how to leverage your website's SEO to secure your financial future and I just can't WAIT for this conversation… So without further ado, click play!If you enjoyed this episode today, please DM me and Anna on Instagram @jasminestar and @annabaun to let us know! We'd love to hear from you.