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In this edition of Long Run Archives, we talk about: Arlen Glick's departure from Craft Sportswear, whether mental toughness is often overstated, and that physical fitness is what truly wins races, the idea of "super-domestiques" in ultra, Ben Dhiman vs the Boulder Boys, and media narratives around 200-mile "specialists".Chapters:00:00 — Arlen Glick's Departure from Craft06:57 — Could Ultrarunning Ever Have a Smut TV Series?23:03 — Is Mental Toughness Overrated in Ultrarunning?29:56 — Mental Warfare and Training Philosophy32:45 — Community Support as a Competitive Advantage35:39 — Training Partners: Breakthrough or Burnout?39:20 — Pacing Ethics and Team Tactics in Ultrarunning53:39 — Ben Dhiman vs. the Boulder Boys1:03:30 — What Makes a 200-Mile Specialist?1:13:30 — Media Narratives, Visibility, and Performance MetricsAdditional Links:Arlen Glick Strava PostFollow Jeff on Instagram, Strava, YoutubeFollow Brett on Instagram, Strava, Youtube, and CoachingFollow Finn on Instagram, Strava, Twitter, Youtube, and PatreonSupport the show
When was the last time you paused before taking action to ask, “What problem am I really trying to solve?” In this episode, I sit down with Kendra MacDonald, CEO of Canada's Ocean Supercluster, to unravel what it means to lead with purpose in a rapidly changing world. The conversation starts with her daring career move from a global role at Deloitte to building a new organization from the ground up, which was fueled by a passion for meaningful innovation.If you've ever questioned your own courage to change course or felt the tug-of-war between personal boundaries and professional expectations, Kendra offers practical wisdom. She talks through her steps to manage risk when taking on something new, using self-reflection rather than bravado to guide decision-making. Facing imposter syndrome? She's been there too, and her advice is grounded and honest: focus on your unique contributions and let curiosity lead, especially when you're the newcomer in the room.For leaders building teams, or founders starting with just a vision, the conversation surfaces actionable insights such as the crucial role of constant communication, the importance of recognizing and rewarding small acts of courage in teams, and the need to set and protect personal boundaries to stave off burnout. Kendra is transparent about the challenges of remote work and the ongoing experiment to keep her own organization connected across digital distance.True leadership is about the quality of the questions we ask ourselves and others. Tune in for an inspiring conversation about how we can do both.What You'll Learn- Strategies for overcoming the fear of career pivots.- How to motivate teams to embrace innovation… without being annoying!- Balance operational realities with purpose-driven missions.- Build a thriving remote team culture.- Overcoming imposter syndrome and leading as an introvert.Podcast Timestamps(00:00) – Career Journey: From Deloitte to Ocean Economy(07:06) – Innovating with Purpose: Framing the Right Problem(09:45) – Courage to Change: Navigating Career Transitions(12:29) – Building Organizations from the Ground Up(15:17) – Setting Boundaries & Personal Clarity in Leadership(18:13) – Leading as an Introvert: Speaking, Visibility & Energy(24:28) – Top Leadership Qualities for Today's World(28:15) – Motivating Teams & Driving Innovation(39:09) – Leading in AI & Tech-Driven TimesKEYWORDSPositive Leadership, Innovation, Purpose-Driven Leadership, Career Transition, Technology Adoption, Artificial Intelligence, Continuous Learning, Remote Work Culture, Organizational Culture, Psychological Safety, Courage, Resilience, Authenticity, Global Mindset, Diversity in Leadership, Work-Life Boundaries, Imposter Syndrome, Trust, Team-Building, Ethics in AI, Burnout Prevention, Curiosity, Change Management, Mentoring, CEO Success
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integration strategy that positions SEO alongside brand and paid channels, and his evidence-based approach to sustainable organic growth over AI visibility metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry. About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran. Key Takeaways: Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. FreighTech's Specialization: Founded in 2023, FreighTech provides fractional CMO consulting and marketing advisory services specifically for logistics technology businesses. Jim Waters leverages his deep industry experience (having scaled companies like Tive and Frayt) to help growth-stage startups turn marketing from a cost center into a revenue-generating engine without the overhead of a full-time executive. Marketing as a Portfolio: Jim argues that marketing should be treated as an investment portfolio, not a one-off cost. Just like a financial portfolio or a fitness routine, it requires time and consistency. Companies often fail because they "micromanage" their marketing, expecting an immediate ROI within two weeks, rather than allowing for the 6–9 month cycle often required to see real pipeline growth. The Death of the Cold Call and the Rise of "Stalking": The traditional sales model of making 100 cold calls a day is losing effectiveness because buyers now screen calls and conduct their own research online. Joe and Jim discuss how the buying process starts long before the sales process, with potential customers "stalking" a company's content on LinkedIn, YouTube, and podcasts for up to a year before ever engaging with a salesperson. Navigating the 2026 Visibility Shift (SEO, GEO, and AEO): Visibility in 2026 requires more than just traditional Search Engine Optimization (SEO). Jim introduces two critical new concepts: GEO (Generative Engine Optimization): Ensuring your brand is cited by AI engines like ChatGPT and Gemini as a subject matter expert. AEO (Answer Engine Optimization): Structuring content to directly answer binary buyer questions (e.g., "How do I improve ROI in logistics marketing?"). The "Revenue Engine Blueprint" Basics: Before scaling, companies must master the basics. Jim emphasizes that a "blueprint" requires a clear understanding of the Total Addressable Market (TAM) and a refined Ideal Customer Profile (ICP). Without knowing exactly who you solve problems for, adding expensive tech stacks like Salesforce or HubSpot is simply "accelerating into a wall." The Danger of "Chainsaw" Customers: Jim shares a cautionary tale from his time at Tive about a salesperson wanting to tape a high-end tracker to a chainsaw to prevent theft. While any revenue is tempting, Jim warns that chasing customers outside your ICP is not repeatable or scalable. True growth comes from "niching down" to focus on fans and specific verticals (like Pharma or Cold Chain) rather than trying to be everything to everyone. Multiplying Reach through a Distribution Engine: Content is only half the battle; the other half is a distribution engine. This involves using a "one-to-many" strategy—leveraging partners, PR, and podcasts to amplify a single piece of high-quality thought leadership. By turning one conversation into video clips, articles, and social posts, companies build the authenticity and trust necessary for modern freight-tech sales. Learn More About Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech Jim Waters | Linkedin FreighTech | Linkedin FreighTech Driving Sales Pipeline with Jim Waters | The Logistics of Logistics The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics Every Shipment Matters With Jim Waters | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Lucien Besse of Shippeo talks about navigating supply chain chaos; data quality & continuous improvement; AI; and the keys to visibility project success. IN THIS EPISODE WE DISCUSS: [03.38] An introduction to Lucien and the journey that led him to co-found Shippeo. [07.07] The biggest sources of chaos for supply chain teams, and why they need flexibility and visibility. "Supply chain managers need to make hundreds of decisions every day, every hour, every minute – they need to navigate uncertainty every single day, and that hasn't changed… What has really changed is the number of disruptions." [09.28] Why supply chain professionals are 'the calm in the storm,' what even small problems amidst the backdrop of chaos mean for businesses, and how Shippeo help customers with both inbound and outbound challenges. [15.00] The big issues that sit behind supply chain chaos, and why trust in data is crucial. "Visibility is a commodity, everybody needs it. But accurate visibility is not a commodity. The reliability of the information you provide to the customer needs to be correct, and they need to have the ability to take action. Because the end goal is not just to look at an ETA on a platform, it's to take an action." [18.02] The importance of data quality and why it's a continuous improvement project. "When we talk to our customers, we tell the truth. There is work to be done, there's no magic wand. It's continuous improvement." "Visibility is about technology, but also about process and people." [23.47] The importance of honesty and setting clear expectations in communications with customers, and why three-way collaboration between vendors, carriers and customers is key. [28.37] How data issues impact the success of AI, and how Shippeo is leveraging AI for customers. "There are two main pillars when it comes to AI – data quality and automation of manual tasks, and making visibility actionable through workflows." [33.31] What success looks like, how organizations can ensure their visibility projects are a success, and why change management relies on understanding people and their daily habits. [40.13] The two core areas Shippeo will be focusing on in 2026. RESOURCES AND LINKS MENTIONED: Head over to Shippeo's website now to find out more and discover how they could help you too. You can also connect with Shippeo and keep up to date with the latest over on LinkedIn, Facebook, Instagram or X (Twitter), or you can connect with Lucien on LinkedIn. If you enjoyed this episode and want to hear more from Shippeo, check out: 494: The Digitization Dilemma: Overcoming Transformation Failures with Shippeo 443: Mastering Visibility: Insights from LogTech Live with Shippeo 486: Revealed – The Number One Way To Make Your Supply Chain Future-Proof 475: Leverage Real-Time Transportation Visibility, with Shippeo Check out our other podcasts HERE.
This week on How to Be Famous, I'm getting real about one of the biggest misconceptions in the creator world — that fame, success, or “making it” will finally make you happy. Spoiler alert: it won't. In this episode, I share what I've learned (the hard way) about redefining why we chase visibility in the first place — and how to rewire your nervous system to feel safe being seen. We talk about: The Double Slit Experiment and how it mirrors the way creators collapse their own potential when they feel watched. The “fight, flight, freeze, or fawn” responses that show up when you're stepping into new levels of visibility. How to stay in your creative flow when your brain wants to shut down. Why your home, your art, and your identity are all reflections of one another. The truth about why happiness can't be your goal — and what to focus on instead. This episode is a must-listen if you've ever thought: “What if I'm not special?” or “What if I never make it?” I'll help you reconnect to the part of you that's already a creator — the version that makes art even when no one's watching. Because fame isn't the reward… becoming who you're meant to be is.
et pitched new recruiting technology all the time. New ATSs, new “AI-powered” platforms, new promises to fix what's broken in talent acquisition. So when someone first told me I needed to check out PerfectHire, another ATS, my reaction was pretty predictable: Here we go again. But then they added something that piqued my curiosity: "ATS+". That's what pulled me into a conversation with Matt Schalsey, founder (or co-founder, depending on how you count it) of Perfect Hire, and the guest on this episode of HR Famous. And the deeper we went, the clearer it became this wasn't a rip-and-replace ATS with a few shiny features slapped on top. This was a complete rethink of how recruiting technology should actually work. Matt's background isn't traditional HR tech; it's sales enablement. And that matters. Sales figured out years ago what recruiting is still struggling with: high performers don't win because they work harder on admin. They win because technology removes friction, so they can focus on what actually drives results. Conversations. Relationships. Decisions. That's the core idea behind Perfect Hire. Instead of forcing recruiters into rigid workflows, Perfect Hire breaks the ATS down to its foundation and rebuilds it around recruiter enablement, not just tracking activity, but driving outcomes. Matt and his team talked to more than 300 TA leaders to understand why they hate their ATSs (and let's be honest, almost everyone does). The answers weren't shocking: too much admin, no visibility, no accountability, and tools that slow people down rather than speed them up. Where things get really interesting is how Perfect Hire uses AI. This isn't “type the right prompt and hope for the best” AI. The platform is designed so that AI works quietly in the background, informing decisions, automating scheduling, generating interview questions, reducing bias, and keeping pipelines moving without recruiters having to babysit the system. We also talked about something the industry doesn't discuss enough: accountability. Most ATSs give you dashboards, but they don't really tell you who's performing, where capacity is breaking down, or what happens when leadership suddenly increases hiring by 30%. Perfect Hire connects recruiting execution to forecasting, workforce planning, and even retention, so TA leaders can have real business conversations instead of crossing their fingers and hoping it all works out. And for hiring managers? Visibility finally makes sense. Instead of being angry because they don't know what's happening, they can actually see progress, bottlenecks, and next steps without needing recruiters to translate ATS chaos into English. This episode is a must-listen if: You're tired of ATSs that track work instead of enabling it You believe recruiting should operate more like sales (because it is) You care about accountability, outcomes, and doing more with fewer resources If recruiting is truly critical to your business—and not just something you tolerate—this conversation will challenge how you think about talent technology. Watch or listen to the full episode of HR Famous and see why PerfectHire might be the future of recruiting.
If your brand feels misaligned, this episode is your roadmap back.After a year of feeling completely disconnected from my business, I discovered the exact framework that helped me step into the most creative, wealthy, and aligned version of my brand yet. In this episode, I'm sharing the 4V Frequency with you: Vision, Voice, Visibility, and Vibration.Whether you're feeling out of sync with your work, uncertain about your message, or ready to stop hiding and start leading as a founder, this episode will show you how to realign with who you're becoming.In this episode, you'll learn:[02:15] Three signs your brand is out of alignment[05:30] My story of complete business disconnection last year[09:17] The moment I realized I was letting everyone down (and why it was necessary)[12:45] Why execution beats consumption every time[15:20] The difference between personal brands and founder-led brands[19:08] Creating a vessel of resilience as a creative entrepreneur[21:30] The 4V self-audit that reveals what's pulling you down[24:15] Why storytelling is the secret to soft-sellingHere are the resources mentioned in the show:The Breakthrough 21-Day ActivationMagnetic Story Selling Lab Desire AI: AI marketing tool for creativesAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Visibility can help leaders be in touch with their audience and deliver value to them. Megh Gautam has been writing and speaking about a range of product and business challenges for years. He has represented his products and the companies that he has worked for while building an authentic brand as a product leader. On this episode, Surbhi Gupta, host of The Visibility Equation and seasoned product leader, talks to Megh about how he has gone about building professional visibility and how it has helped the companies he's been a part of while staying authentic to who he is.
Today, we're fixing something that's been driving coaches nuts:All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.Because some of these posts look legit…But in reality, they're just the beginning of somebody else's funnel.So the real question is:How do you tell if something is legit… or if you're about to get pitched?In this episode, I'll walk you through:Why coaches get targeted so much onlineThe open-ended questions to ask before you say yesHow to check audience quality (so you don't waste your time)What to research before you hop on a callHow to stop feeling like you're “missing out” if you don't respondIf you're a new or newish life coach trying to get clients online and you feel bombarded by “opportunities”… this is for you.Drop me a line and share your thoughts!Meet Your Host: Hey, I'm Michelle — The coaches' coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can't help but say, “OMG, that's who I need!” More clarity, more clients, more champagne moments.
Let's talk about the relationship between visibility and self-leadership. In this quick conversation on The Debra Shepherd Podcast, I discuss why I believe it's important to focus on self-leadership if you are a leader, entrepreneur, or business owner who wants to build their visibility. Visibility is a critical leadership skill and visibility starts with you. Join me for this quick conversation on The Debra Shepherd Podcast. SHOW NOTES Get all episode show notes here: www.debrashepherd.com.au/debra-shepherd-podcast CONNECT WITH DEBRA www.debrashepherd.com.au Instagram @_DebraShepherd Work With Debra
In this episode, I'm joined by voice coach Sally Prosser to dismantle the myth that you need to be perfectly polished to be heard, revealing why your "stumbles" might actually be the key to deeper connection. We dive into the psychology of safety, the vital difference between time management and "energy mastery," and the wild story of how she manifested a meeting with Oprah; if you're ready for "business audibility" and to find the courage to speak your truth, this conversation is the one you've been waiting for. Links to Dr Hayley D Quinn Resources Reclaim Your Time and Energy: 6 Key Boundaries for Women Business Owners Download here, completely FREE! https://drhayleydquinn.com/resources/ Book now available: https://drhayleydquinn.com/product/book/ Link to podcast mailing list: https://drhayleydquinn.com/podcast/ Group Coaching Waitlist: https://drhayleydquinn.myflodesk.com/timetothrivewaitlist Instagram: https://www.instagram.com/drhayleydquinn LinkedIn: https://www.linkedIn.com/in/dr-hayley-d-quinn-43386533 Facebook: https://www.facebook.com/drhayleydquinn Links to Sally Prosser's Resources www.sallyprosser.com.au https://www.sallyprosser.com.au/book 00:00 – Introduction & Welcome to Self 01:46 – Interview begins: Welcoming Sally Prosser 03:24 – Who is Sally Prosser? (Born "microphone first") 05:02 – The Inner Critic: Why your inner voice sabotages your physical voice 07:55 – Visibility vs. Business Audibility: Why you need to be heard, not just seen 10:43 – Practical tips for overcoming public speaking anxiety 12:43 – The power of imperfection: Why stumbling can actually build trust 18:20 – Dr Hayley's vulnerable "brain freeze" moment 19:30 – Energy Mastery: Why you need to manage energy, not just time 22:50 – "Unapologetic calendar protection" & setting boundaries 26:14 – The post-speaking ritual: Closing the loop on self-criticism 28:00 – The Oprah Story: Intention, action, and meeting a legend 33:40 – Wisdom from the 80-year-old self 35:10 – Resources: Where to find VoicePrint 37:06 – Outro: Final thoughts & how to work with Dr Hayley
Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won't host another Open House until later this spring.A personal turning point became a company, a community, and a test of what values-driven leadership actually costs.Lindsay Pinchuk sits down with Zibby Owens to talk about how a deeply personal reset evolved into a media company built on instinct, trust, and conviction. Zibby shares how her work as a podcaster grew from meaningful conversations with authors into live events, publishing, and a broader community shaped by paying close attention to what resonated. How do you keep building when there is no clear roadmap and the business keeps changing?Zibby shares how she makes decisions inside a business that refuses to stay static. She explains how creating an umbrella brand helped her clarify who the company exists for and what truly belongs, even when that meant letting go of projects she loved. Structure arrived when it was necessary, not because she chased scale, but because the work demanded it.Zibby also talks about the cost of showing up publicly with conviction after October 7th. She reflects on backlash, strained relationships, and the emotional weight of choosing to speak openly. That choice led her to step more fully into her role as an advocate, using Zibby Media to create an anthology that gathered stories and offered connection during a moment of crisis.This episode shows listeners what it really takes to grow a business without a script, hold firm to your values, and keep showing up when the stakes are personal as well as professional.Episode Breakdown:00:00 Leadership, Visibility, And Responsibility After October 7th 02:22 Building Zibby Media Without A Traditional Business Plan 06:01 Becoming A Podcaster And Turning Conversations Into Community 08:16 Expanding From Podcast To Publishing Company And Bookstore 13:55 Rebranding To Zibby Media And Creating An Umbrella Brand 18:31 How To Know When A Business Idea Is Not Working 22:46 The Cost Of Speaking Publicly And Staying Authentic 26:45 National Book Awards Decision And Defining Values In Business 29:05 Creating An Anthology And Stepping Into Advocacy 34:39 The Hard Realities Of Growth: Hiring, Events, And Monetization 40:58 Advice For Women Building A BusinessConnect with Zibby Owens:Follow Zibby on Instagram Follow Zibby Publishing on Instagram Follow Zibby's Bookshop on Instagram Follow Totally Booked with Zibby on Instagram Visit Zibby Media Visit Zibby's websiteJoin us for the Dear FoundHer... Forum Virtual Open House + Networking Event on January 28th to meet other amazing women business owners just like you. RSVP HERE to save yourself a seat, it's free. Subscribe to The FoundHer Files Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
As therapists, many of us feel a deep tension when it comes to pricing—especially when we're creating group offers, workshops, or professional-facing experiences during uncertain social, political, and economic times.In this coaching episode, I sit down with trauma therapist Kim Torrence to explore what really comes up when we try to assign value to our work: fears about accessibility, old beliefs about service and self-sacrifice, money shame, and the pressure to “get it right” before we ever put an offer out into the world.This conversation goes far beyond the math of pricing. Together, we unpack the emotional and mindset barriers that often keep therapists stuck offering their most meaningful work for free or far below what's sustainable.If you're navigating private practice finances, pricing group offers, or wondering how to honor both your values and your own well-being, this episode is here to support you with clarity, reassurance, and grounded next steps.Charging for Group Work in Your Therapy PracticeWe talk about why pricing is deeply connected to mindset and visibility, not just numbers, and how perfectionism or overcomplicated tech can quietly keep meaningful offers stuck on the sidelines. Our conversation centers on starting simply, naming your value clearly, and allowing confidence to build through real-world action.(00:06:02) Helping Others Through Feelings of Loneliness(00:07:17) Operating Business as Usual During a Crisis(00:12:16) Valuing Self-Care for Therapists(00:14:50) Authentic Healing for Deep Thinkers(00:18:29) B2B Value and Pricing Insights(00:21:18) Valuing Group Offerings Effectively(00:24:52) Self-Worth and Vulnerability(00:26:36) Creating a Supportive Success Container(00:31:57) Gather Feedback, Build Testimonials(00:33:42) Stop Overcomplicating Your Work(00:36:24) Owning Your Value in PracticeFrom Free to Paid: Navigating Pricing, Visibility, and Worth as a TherapistIf Kim's experience feels familiar, you're not alone. Here are a few reflections and actions I invite you to consider as you navigate pricing, worthiness, and financial sustainability in your own practice:Give your offer the credit it deserves.Even a lunch-hour workshop or short group can be deeply transformational. Duration and ease do not determine impact.Price for the right people, not everyone.Instead of focusing on who can't afford your offer, get clear on who it's truly for—especially when your work supports other professionals who carry that value forward into their own communities.Separate worth from accessibility narratives.Pricing your work sustainably doesn't make you selfish or out of touch. It allows you to keep showing up, serving, and caring for yourself long-term.Keep it simple and start anyway.You don't need a perfect website, branding, or tech stack. A clear Google Doc explaining who the offer is for, why it matters, and how to join is more than enough to begin.Your skills, knowledge, and presence—yes, even in a modest group format—are valuable. Pricing them too low doesn't make your work more accessible; it often just makes it harder to keep...
You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere. If you've ever thought, "I've tried everything and nothing works," this conversation is for you. Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility starts with becoming visible to yourself first. Together, they explore the difference between being an influencer and running a sustainable business, why "I've tried everything" usually means you haven't, and the power of owning your voice even when it makes people uncomfortable. IN THIS EPISODE, YOU'LL LEARN: The biggest visibility mistake experts make (and why corporate training keeps you invisible) Why becoming visible to yourself comes before marketing to the world How to use AI as your assistant—not your brain Breaking the performance bonds that keep you playing small Why your visibility must make money, not just noise The "to what end" question that should guide every visibility decision How to stop being nice and start being real in your marketing Why the only critics who matter are ahead of you on the path READY TO BUILD A BUSINESS YOU LOVE? If you're tired of being invisible and ready to build a business that reflects your authentic voice, let's talk. Book a free call with Sarah to discuss your business and explore how working together could help you move forward. This isn't a sales call—it's a genuine conversation about your business and your goals. Book Your Free Call → https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781 CARROLEE'S SPECIAL GIFT FOR LISTENERS: Book your FREE 30-Minute Visibility Strategy Session with Carrolee—she'll create a personalized plan to grow your visibility in 2026. → https://api.leadconnectorhq.com/widget/bookings/oppchat EPISODE RESOURCES: Carrolee's Free 4-Week Podcast Guesting Email Course → https://bit.ly/mini-email-pods Connect with Carrolee on LinkedIn → https://www.linkedin.com/in/carroleemoore/ Visit Carrolee's Website → https://www.carroleemoore.com/ Follow Carrolee on Instagram → https://www.instagram.com/carroleemoore/ ABOUT CARROLEE MOORE: Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies. After being laid off in 2020 and moving cross-country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi-six-figure agency in under two years—built without ads, SEO, or social media marketing. She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who's Who of America for her contributions to marketing and communications. **About Sarah Walton:** Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies. **Free Gift from Sarah:** Get Sarah's Freedom Calculator and discover how much your business needs to make so you can finally be free. Download: https://sarahwalton.com/freedom **Learn from Sarah:** Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources **Connect with Sarah:** Website: sarahwalton.com **Related Game On Girlfriend® Episodes You'll Love:** Episode 214: Coaching the Unconscious Mind: Unlock Your Genius with Jenn Beninger - If Carrolee's point about becoming visible to yourself first resonated with you, this episode goes deeper into uncovering and releasing the most vulnerable judgments you have about yourself. Jenn explains why that inner work is the number one thing stopping you from anything you want to do in your life. Listen here → https://sarahwalton.com/coaching-unconscious-mind/ Episode 188: Social Media is NOT a Marketing Strategy with Ruthie Sterrett - Carrolee talked about how people think they've tried everything when they've only posted on social media a few times. Ruthie breaks down why social media is just a container for your marketing strategy—not the strategy itself—and gives you practical steps to create content that actually drives revenue. Listen here → https://sarahwalton.com/social-media-marketing-strategy/ Episode 134: An Honest Conversation with My Podcast Agent, Julie Fry - Want to learn more about podcast guesting as a visibility strategy? Julie Fry, Sarah's podcast agent, shares insider tips on how to pitch yourself to podcast hosts, what makes a great guest, and her number one tip for your call to action at the end of episodes. Listen here → https://sarahwalton.com/julie/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here. Would you take a moment to leave us a quick review on Apple Podcasts by clicking here? Scroll to the bottom, and click "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)
SummaryIn this first episode of Unit3d w/BigTeam at Indiana University, Dr. Jesse Steinfeldt sits down with a fellow former collegiate football player, Clinical Sport Psychologist Dr. Jacob Cooper. Together, Jesse and Jacob explore a range of topics, ranging from football to masculinity to oxytocin to Oracles. This engaging episode will give viewers insights into comprehensive masculinity, clinical techniques to maximize men's ability to perform and to connect, applications to military and NASCAR spaces, as well as a cameo appearance from a prophet who gives his predictions on the CFP Championship game AND the Super Bowl! It is a fun and informative conversation between two meathead doctors who model and care about men's mental heath, on the football field and beyond.Chapters00:00 Introduction to Mental Health in Sports04:26 Dr. Cooper's Journey in Sports Psychology06:43 The Injury Clinic: A New Approach09:55 Building Trust with Coaches and Athletes12:34 The Importance of Visibility and Credibility16:36 Cultural Humility in Sports Psychology21:18 Breaking Down Barriers to Help-Seeking24:46 Modeling Emotional Intelligence in Athletics25:47 Introduction to Emotional Intelligence in Sports26:31 Working with High-Performance Teams28:00 Integrating Physiological Metrics in Training30:36 The Role of Visualization in High-Stress Situations33:21 Community Resilience During Crisis37:00 Leadership and Its Impact on Team Dynamics42:30 Reflections on Loss and Community StrengthGuest BioDr. Jacob Cooper is the Associate Athletic Director of Sport Psychology and Mental Wellness at Appalachian State University in North Carolina. He has worked with athletes at the Olympic, Professional, and Division-1 levels over the course of his career. Dr. Cooper has worked with athletes and staff throughout the NFL, NASCAR, NHL, MLB, NBA, MLS, and PGA. With a unique background and training in the areas of occupational and industrial psychology, culture building, leadership training, and military psychology, he has provided performance optimization for military personnel prior to their deployments as well as counseling for veterans transitioning back to civilian life throughout Western North Carolina, Indiana, and Boston.
In this episode of The Career Refresh, Jill Griffin shares how to shift from asking for inclusion to demonstrating leadership through action. Learn how to move from emotional frustration to strategic influence with tools to build credibility, communicate authority, and institutionalize your value.Support the showJill Griffin, host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities). Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Build a Leadership Identity That Earns Trust and Delivers Results. Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn
The foremost concern addressed in this briefing pertains to the significant lake effect snow impacting regions downwind of Lakes Erie and Ontario, where winter storm warnings are currently in effect. The National Weather Service has indicated that snowfall rates may reach an alarming 2 to 3 inches per hour, accompanied by hazardous blowing and drifting snow, culminating in near whiteout conditions that are expected to persist through Wednesday afternoon. Furthermore, marine hazards on the Great Lakes have been exacerbated by heavy freezing spray warnings, which pose a substantial threat to vessels in these frigid waters. In addition to the winter weather, a G4 severe geomagnetic storm watch has been issued, suggesting possible disruptions to high-frequency radio, GPS, and satellite operations, while offering the potential for auroras to be visible under clear skies in various parts of the United States. As we navigate these multifaceted weather challenges, we urge our listeners to remain vigilant and prepared for the conditions ahead.Takeaways:* The National Weather Service has issued winter storm warnings due to lake effect snow.* Marine hazards are present on the Great Lakes, with warnings for heavy freezing spray.* A G4 severe geomagnetic storm watch has been confirmed, affecting radio and GPS systems.* Wind chill temperatures in Southeast Michigan are dangerously low, reaching -15 degrees Fahrenheit.* Additional snowfall of 6 to 12 inches is expected in certain areas of New York.* Stagnant air and dense fog advisories are currently being issued in parts of Washington.Sources[NWS Baltimore/Washington | briefing/outlook, https://www.weather.gov/lwx/][NWS Boston/Norton | hazards, https://www.weather.gov/box/][NWS Detroit/Pontiac | homepage hazards, https://www.weather.gov/dtx/][NWS Buffalo | warnings/HWO, https://www.weather.gov/wwamap/wwatxtget.php?cwa=buf&wwa=all][NWS Cleveland | marine warning, https://www.weather.gov/cle/marine_forecast][NWS Portland | hazards page, https://www.weather.gov/pqr/][NWS Cleveland | Lake Erie marine warning, https://www.weather.gov/cle/marine_forecast][NWS Houston/Galveston | homepage briefing, https://www.weather.gov/hgx/][NWS Seattle | hazards/air stagnation, https://www.weather.gov/sew/] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emnetwork.substack.com/subscribe
Struggling to make your fashion brand stand out during key seasons? Wondering how to position your products so they cut through the noise in 2026?Image consultant, stylist, and visual merchandiser Mikara Reid of MIIEN Consultancy shares her insight on seasonal promotions and displays that help direct-to-consumer fashion brands shine. These VM concepts are designed for brands with a strong online presence—and even for those considering pop-up shops to give customers a unique, immersive experience.Check out 5 seasonal visual merchandising ideas curated specifically for DTC fashion retailers looking to elevate their brand visibility and make a memorable impression this year.MIIEN Consultancy: Discover Your Fashion Identity.#miien #visualmerchandising #fashionbrand
Most coaches don't have a content problem.They have a conversion problem.They're showing up.They're posting.They're “doing the work.”And yet… revenue isn't scaling.Here's what's really happening behind the scenes
In today's episode, Shelby reflects on graduating 28 clients and experiencing her first week without active clients since 2022. She delivers a candid reality check about building a coaching business: no one is special or exempt from the fundamental rules of business. Success doesn't come from passion, manifestation, or good intentions alone—it requires consistent action, discipline, and a willingness to do hard things repeatedly. Shelby emphasizes that feeling too comfortable in your business is actually a warning sign, and entrepreneurs must constantly find their growth edge to keep their businesses alive and thriving.Shelby outlines five non-negotiable rules that apply to every coach:People buy because they feel seen and you invite them (not because you're passionate)Visibility matters because no one can buy from you if they don't know you existConsistency beats brilliance every single timeNo one is coming to rescue you so you must execute on your ownTime alone doesn't build your business—only action does.She challenges listeners to track their actual working hours in 15-minute increments for three days to see how much time they're truly spending on business-building activities versus scrolling or just thinking about work.You don't need to be special—you just need to be willing to show up when it's boring, awkward, or uncomfortable, and follow your plan even when you don't feel like it. While entrepreneurship is undeniably hard and requires grit and repetition, there are also incredible high points along the way—celebratory moments that should be bottled up as fuel for the challenging seasons that inevitably come.Watch full episode on YouTube:https://youtu.be/DJcR-_yM1L0Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachMentioned in this episode:Nurse Coach ResidencyYou don't need more information — you need a container that makes action unavoidable. If that's you, book a call to explore the Nurse Coach Residency. https://calendly.com/d/cw5f-cg3-vhp/nurse-coach-residency-fit-call Book the callYou don't need more information — you need a container that makes action unavoidable. If that's you, book a call to explore the Nurse Coach Residency. https://calendly.com/d/cw5f-cg3-vhp/nurse-coach-residency-fit-call
Being visible on LinkedIn can help you get found by your ideal audience, but if you aren't leveraging the platform to its fullest potential, you can still be overlooked. For many business women who post content regularly, the authority, invitations, and opportunities they desire are still falling short. What many discover is that doing all of the right things on LinkedIn doesn't mean you are a 'discoverable expert.' In Episode 474 of the Amplify Your Success podcast, I'm joined by Karen Yankovich, LinkedIn and PR expert for women entrepreneurs, to unpack what is actually creating authority right now and why visibility without credibility no longer moves the needle. Karen and I talk about the difference between being active on LinkedIn and being positioned, how PR accelerates trust in ways content alone cannot, and why midlife women are uniquely suited to lead with experience, perspective, and presence. We also explore how authority compounds over time when visibility is anchored in identity, relevance, and contribution, not noise. If you are tired of blending in, want your expertise to be recognized, and are ready for LinkedIn to open real doors, this conversation will help you see what needs to shift. Key Takeaways: [00:00] Why LinkedIn visibility alone no longer creates authority or opportunity. [04:12] The difference between posting content and being positioned as a thought leader. [07:35] How PR elevates credibility and accelerates trust beyond social media. [10:28] Why midlife women have a natural advantage in building authority right now. [13:44] The identity shift required to move from expert to recognized leader. [17:02] How strategic visibility compounds into long-term influence and opportunity. [20:16] Why authority is built through relevance and proximity, not volume. [23:41] What it means to lead with perspective instead of chasing engagement. About The Guest: Karen Yankovich is the CEO of Uplevel Media and host of the Good Girls Get Rich podcast, where she teaches ambitious women how to turn their brilliance into bank through the power of LinkedIn and PR. Known as the "LinkedIn Fairy Godmother," Karen helps midlife women step out of invisibility and into thought leadership — landing high-ticket opportunities, media features, and brand collaborations that grow both income and impact. After decades in corporate and entrepreneurship, Karen saw too many brilliant women underselling themselves, so she built her signature She's LinkedUp programs to change that. Her clients learn to magnetize opportunity with modern strategies that blend soulful energy work with the practical magic of visibility — because wealthy women change the world. When she's not helping clients reignite their careers, you'll find her recharging by the ocean in New Jersey, wrangling her four kids and six grandkids, or recording her next podcast episode with a cup of coffee and a big dose of Jersey real talk. Karen believes visibility is an act of service — and that every woman deserves to be known, valued, and richly compensated for the work she loves. Connect With The Guest: Connect with Karen on LinkedIn - https://www.linkedin.com/in/karenyankovich Follow Karen on Instagram https://www.instagram.com/karenyankovich Connect with Karen on Facebook https://www.facebook.com/karenyankovich Check out Karen's Website For Some Great Resources https://www.KarenYankovich.com Listen to Good Girls Get Rich Podcast - https://podcasts.apple.com/us/podcast/good-girls-get-rich-by-karen-yankovich/id1308227233 Resources Mentioned in This Episode: Download Karen's complimentary resource, Ultimate LinkedIn for PR Checklist, your step-by-step guide to leveraging LinkedIn for more visibility, more credibility, and more income—without the overwhelm. - http://LinkedInforPR.com FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Everyone wants to be seen.More eyes. More attention. More validation.In business, in relationships, in rooms they feel invisible in.But here's the part most people skip:If your mental health isn't solid, being seen will not feel safe — and it will not last.This episode reframes the conversation around visibility, influence, and being chosen by starting where it actually begins: your mental health.Not in a soft way.In a foundational, self-leadership way.Because being seen isn't just about showing up.It's about having the capacity to hold attention, relationships, and responsibility without burning out or self-sabotaging.IN THIS EPISODE— Why the desire to be seen is often rooted in nervous system dysregulation— Visibility in business vs visibility in relationships— Mental health as the foundation for influence and leadership— Why “more eyes on you” won't fix what isn't stable internally— The difference between craving attention and being available for itIf you've been asking for more visibility, more recognition, or more opportunities — this episode will help you check whether you're actually available for what you're asking for.This is the foundation.JOIN THE MOVEMENT:Apply for the Soft x Savage Mastermind — the 12-month high-level experience for women building a movement, not just a brand. DM “SOCIETY” on Instagram for insider to apply.FREE & LOW-COST RESOURCES:Magnetic Messaging Mini-Training — $22 for instant clarity and influence in your contentHigh Demand Woman Training Replay — $33 to add $10K/month with aligned systemsSHOP + SUPPORT— My exact Amazon storefront (supplements, skincare, and home luxuries)SUBSCRIBE + SHARELove the episode?Subscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.
Christina Vidovich is an International Speaker, Producer, and Founder of Women Getting Visible—a global movement and conference series empowering women to share their stories and step boldly into the spotlight. Born in the U.S. to a Filipina-Spanish mother and a Croatian-American father, Christina brings a rich global perspective to everything she creates. A professional ballroom dancer and entrepreneur turned media producer, she amplifies women's voices through podcasts, livestreams, and international events. Traveling the world is both her lifestyle and her classroom, where she homeschools her son while inspiring women everywhere to rise, connect, and be seen.https://www.linkedin.com/in/christinavidovich/https://womengettingvisible.comhttps://www.instagram.com/womengettingvisiblehttps://YouTube.com/@womengettingvisible ***********Susanne Mueller / www.susannemueller.biz TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY Join Substack: https://substack.com/@susannemuellernyc?Enjoy one coaching session for free if you are a yearly subscriber. 700+ weekly blogs / 500+ podcasts / 1 Ironman Triathlon / 5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk
Mitch Dinterman | Christ Community CU
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Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gavon discusses the challenges brand builders face in the post-hype economy, emphasizing the importance of trust and judgment over speed. He introduces the concept of the The Trust Gap™, which highlights the disconnect between visibility and belief in marketing. Through case studies of brands like e.l.f and Urban Decay, he illustrates how misaligned marketing strategies can erode consumer trust. Ultimately, he argues that brands must prioritize authentic engagement and cultural fluency to succeed in today's landscape.For more, follow on Substack: https://righthype.substack.com/publish/home
The hidden cost of silence—and the power of speaking up Kae Kronthaler-Williams is a global software marketing executive, speaker, and unapologetic advocate for women who refuse to shrink at work. With three decades in tech, she's seen the system from the inside—and she's done playing nice with broken cultures. Through bold storytelling, public speaking, executive coaching, and nonprofit leadership, Kae calls out bias, confronts toxic workplaces, and helps women reclaim their power. Her mission is simple and radical: make sure every woman is seen, supported, and equipped to lead. Because when women rise, organizations—and entire industries—rise with them. Visibility. Equity. Leadership. Change. Not Made For You If you've ever felt overlooked, underestimated, or quietly pushed out of the room—this book is for you. Not Made For You pulls back the curtain on the unspoken realities women face in tech and corporate America: sexism, harassment, ageism, racism, microaggressions, and the subtle (and not-so-subtle) systems designed to keep power exactly where it is. But this isn't just a book about what's broken—it's a guide to surviving, navigating, and winning anyway. With unflinching honesty and hard-earned insight, Kae transforms lived experience into a practical, empowering playbook. She gives women the language to speak up, the tools to protect themselves, and the confidence to lead on their own terms. Silence becomes solidarity. Resistance becomes reform. It's time to rewrite who gets to lead, thrive, and succeed in tech. Inside the Book In her powerful debut, Kae chronicles her 30-year rise from telemarketer to tech executive—offering a rare, insider view of the exclusionary systems still shaping women's careers today. This is not theory. This is survival—and strategy. Readers will discover: Real-world scripts to respond to bias, exclusion, and workplace gaslighting Critical legal insights every woman in tech should know (but rarely does) A leadership framework built from lived experience, not corporate buzzwords Tools for self-advocacy, career longevity, burnout prevention, and systemic change Whether you've personally faced discrimination or want to be a more effective ally, Not Made For You equips readers with the clarity, courage, and leadership language needed to drive lasting change. women in tech, workplace bias, gender equity, leadership development, corporate culture, DEI, women's empowerment, career advancement, microaggressions, toxic workplaces, executive leadership #NotMadeForYou #WomenInTech #LeadershipMatters #EquityAtWork #BreakTheBias #CareerAdvocacy #WomenWhoLead #CorporateCulture #DEI #SystemicChange Connect with Kae Website: kaewilliams.com LinkedIn: https://www.linkedin.com/in/kaekronthalerwilliams/ Substack: https://substack.com/@kaekronthalerwilliams Instagram: https://www.instagram.com/kaekwilliams/
You can have an audience and still feel frustrated (and underpaid with your podcast).That's the part most podcast hosts don't know how to explain and it's why so many assume they need more visibility, more episodes, or better CTAs.In this episode, I'm reframing that assumption.Because when a podcast isn't converting, it's almost never a content problem.It's a belief problem.I'm unpacking why host/listener proximity* (alone isn't enough..And how even “good” podcasts quietly lose momentum when belief isn't being carried forward on purpose.This episode is not about tactics.It's not about growth hacks.And it's definitely not about posting more.Instead, I'm walking you through:why authority breaks down even with loyal listenerswhat's actually happening when people listen…and do nothingthe subtle leadership gaps that cause podcasts to feel heavy instead of decisiveIf you've ever thought, “My audience loves me… so why isn't this working?” this episode answers that question.By the end of our time together, you'll have:a clearer way to diagnose why an episode didn't converta different way to think about your role as the hostlanguage for what's really stalling momentuma sharper sense of what matters next.You'll also learn about building belief between episodes — and why I treat my podcast as infrastructure, not content.If you want to stay in proximity with that level of thinking, I invite you to join my weekly newsletter, Mic Drop Mastery, where I write to you as the CEO of your podcast, not the content creator.And if you're ready to see how belief actually moves across episodes, I'll point you to the Podcast Flywheel inside the episode.*I know Tony Robbins says Proximity is Power". I've got a slight take on that. Listen to find out what it is!podcast monetization, make money podcasting, podcasts that convert, converting episodes, the virtual podcast school
In this episode of The Abundance Mindset, Vinney Chopra and Gualter Amarelo break down a simple truth most investors and business owners overlook: when marketing slows down, everything else follows. This episode dives deep into what actually works when it comes to marketing and leasing in real estate and business:
In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients. Throughout this episode, I break down the key distinctions between attention-based and demand-based marketing, and why understanding your client's journey is the secret sauce to filling your appointment book with the right cases. We'll cover everything from choosing the best marketing channels for each stage of the buyer's journey, to optimizing your Google Business Profile and reviews, to tracking where your best clients are coming from and fixing any bottlenecks in your process. I'll also share actionable tips on how to leverage owned, earned, and paid visibility so you're building a resilient presence that stands the test of time - no matter what changes in the digital landscape. By the end of this episode, you'll have a clear roadmap for aligning your marketing with your practice's strengths, maximizing your ad spend, and creating a client acquisition system that works for you. Whether you're struggling to fill your schedule or you're already busy but want to attract more of your ideal clients, this episode is packed with practical advice and real-world examples you can start using today. So grab a notebook, tune in, and let's make this your best year ever!
Your SEO traffic isn't “dipping.” It's getting mugged in broad daylight by AI Overviews and answer engine output.In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don't “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).We also explore:The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategyWhy AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)How “first paragraph” becomes the new “first page” in a voice-first worldThe underrated power move: fixing brand misalignment across directories and third-party sourcesWhy YouTube and timecodes may be the most practical AEO play hiding in plain sightAnd much more.
SUMMARY: In this episode of Ops Experts, Aaron Hovivian and Terryn Turner break down the anatomy of a smooth-running business by outlining five core systems that operations leaders must own to support scale. They focus on how operators can cut through noise, support high-vision entrepreneurs, and move from reactive triage to proactive structure. The conversation centers on creating clarity, protecting focus, and building foundations that allow visionaries to move fast without breaking the business. The five systems covered include metrics and visibility, task and project management, internal communications, hiring and onboarding, and fulfillment. Aaron and Terryn explain how clear dashboards, disciplined project tools, defined communication lanes, repeatable hiring processes, and tight fulfillment systems reduce friction across teams and improve customer experience. The episode provides a practical framework for operators who want to regain control, create leverage, and build businesses that scale without chaos. Minute by Minute: 00:00 Introduction and Daily Routines 02:02 The Anatomy of a Smooth Running Business 05:06 Metrics and Visibility 09:46 Task and Project Management 13:24 Internal Communications 17:13 Hiring and Onboarding 21:06 Fulfillment and Customer Experience
You can be posting consistently. You can have people watching, liking, and engaging. And still feel like nothing is moving in your business. In this episode of Strategy with Sally, we're unpacking why visibility alone doesn't create momentum — and how simple, intentional follow-up systems turn attention into relationships, consistency, and growth. This session is not about posting more or chasing algorithms. It's about building the right follow-up in the right order so your effort actually leads somewhere. In this live, we'll cover: The difference between visibility and follow-up (and why both matter) What follow-up actually looks like — without complicated funnels Why list growth is a business foundation, not a launch tactic The ONE place people should land after they see your content How simple systems create momentum without overwhelm If you're a service-based business owner who wants clearer business systems, calmer workflows and processes, and a more intentional small business strategy, this session will help you connect the dots. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins
Organizations, including the U.S. military, are increasingly adopting cloud deployments for their flexibility and cost savings. The shared security model utilized by cloud service providers removes some of the adopting organization's responsibility for system administration and security. But it leaves them on the hook for monitoring hosted applications and resources. Cloud flow logs are a valuable source of data for supporting these security responsibilities and attaining situational awareness. The SEI has a long history of supporting flow log collection and analysis, including tools for collection in Azure and AWS. In this podcast from the Carnegie Mellon University Software Engineering Institute (SEI), two leading researchers in this area, principal researcher Tim Shimeall and security data analyst Ikem Okafo, both with the SEI's CERT Division, sit down with Dan Ruef, technical manager of the CERT Division's Network Situational Awareness Group, to discuss how to enhance security with cloud flow analysis as well as available tools and resources.
10-Day Visibility Sprint: Fast-Track Your Personal Brand. In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint. Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility. From defining your core message and optimizing profiles to sharing stories, engaging in conversations, and reflecting on outcomes, this guide offers a practical approach to becoming seen and building confidence. Join the sprint and start showing up boldly to grow your credibility and career. 00:31 The 10-Day Visibility Sprint Overview 01:19 Day 1: Define Your Message 01:44 Day 2: Optimize Your First Impression 01:57 Day 3: Post Your Why Story 02:13 Day 4: Show Proof of Value 02:25 Day 5: Join the Conversation 02:45 Day 6: Teach What You Know 03:01 Day 7: Show Your Personality 03:17 Day 8: Collaborate for Greater Reach 03:44 Day 9: Record a Mini Talk or Go Live 04:03 Day 10: Reflect and Repeat 04:27 Conclusion: Take Action and Get Visible This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
Most deals fail after closing — not before
Synopsis: In a powerful tribute to a fearless leader, friends and collaborators share stories of Alice Wong's unwavering commitment to centering disabled voices and challenging systemic inequality in all its forms.This show is made possible by you! To become a sustaining member go to LauraFlanders.org/donateDescription: Alice Wong lived longer than she expected, but not long enough. The celebrated disability activist lived by the principle that disability justice is integral to all liberation movements, and centered disabled stories with the Disability Visibility Project. When Alice Wong died on November 14 at the age of 51, people across social movements shared their grief and awe for her work, such as her bestselling 2022 memoir, “Year of the Tiger: An Activist's Life”. She has been called an oracle, visionary, unapologetic and fearless, and our guests, Wong's dear friends and collaborators, are committed to lifting up her legacy. Sandy Ho is the Executive Director of the Disability & Philanthropy Forum and partner with Alice Wong and Mia Mingus in the Access is Love campaign. She was asked by Alice Wong to post her letter after she passed, where Wong writes “. . . our wisdom is incisive and unflinching.” Steven Thrasher is an acclaimed journalist, professor and author of “The Viral Underclass: The Human Toll When Inequality & Disease Collide”. He was suspended from teaching classes after speaking out — as Wong also did — on Palestine. Join us as we celebrate Alice Wong and ask what is the work to be done when it comes to healthcare and civil rights for disabled people. Plus a commentary from Laura on imagining the next 100 years.“A lot of Alice's advocacy was focused around the systems that force disabled people to be at the margins . . . Whether it is the Black Lives Matter movement or the pandemic, we see the ways in which our society and political systems respond, and not in ways that prioritize those who are least privileged and have the least amount of power.” - Sandy Ho“I remember talking to [Alice Wong] about the ways she had been conditioned as a disabled Asian American woman to try to accept crumbs, to not complain, to be very docile. I thought that she was really brilliant in bridging together not just Asian American communities, but queer communities, LGBTQ communities, all the communities where your body is made to feel like it doesn't belong.” - Steven ThrasherGuests:• Sandy Ho: Executive Director, Disability & Philanthropy Forum• Steven Thrasher: Daniel Renberg Chair of Social Justice in Reporting, Northwestern University; Author, The Viral Underclass & The Overseer Class*Recommended books:“Year of the Tiger: An Activist's Life” by Alice Wong, *Get the book“The Viral Underclass: The Human Toll When Inequality and Disease Collide” by Steven Thrasher, *Get the book(*Bookshop is an online bookstore with a mission to financially support local, independent bookstores. The LF Show is an affiliate of bookshop.org and will receive a small commission if you click through and make a purchase.) Watch the episode released on YouTube; PBS World Channel 11:30am ET Sundays and on over 300 public stations across the country (check your listings, or search here via zipcode). Listen: Episode airing on community radio (check here to see if your station airs the show) & available as a podcast January 14th, 2026.Full Episode Notes are located HERE.Full Conversation Release: While our weekly shows are edited to time for broadcast on Public TV and community radio, we offer to our members and podcast subscribers the full uncut conversation. Music Credit: Kibir La Alma rework of “Until Tomorrow Comes” by Marysia Osu from her full length remix ep ‘harp, beats & dreams,' courtesy of Brownswood Recordings; 'Steppin' by Podington Bear, and original sound design by Jeannie Hopper Support Laura Flanders and Friends by becoming a member at https://www.patreon.com/c/lauraflandersandfriends RESOURCES:Related Laura Flanders Show Episodes:• “The Future is Disabled”: Leah Lakshmi Piepzna-Samarasinha: Watch / Listen: Episode Cut and Full Uncut Conversation• The New Disabled Population in Gaza: Comedian & Disability Advocate Maysoon Zayid: Watch / Listen: Episode Cut and Full Uncut Conversation• Anita Cameron & Keith Jones on The Americans with Disabilities Act: A Civil Rights Milestone With Miles To Go: Watch / Listen: Episode CutRelated Articles and Resources:• Disability Visibility Project, Founder: Alice Wong• DisabledWriters.com• Access Is Love• A Tribute to an Oracle, Alice Wong, by Rebecca Cokley, November 26, 2025, The Nation• Trump Gutted AIDS Health. Care at the Worst Possible Time, by Steven W. Thrasher & Afeef Nessouli, December 1, 2025, The Intercept• On Valentine's Day, Let's Recognize Why #AccessIsLove, by Alice Wong, February 14, 2019, Rooted In Rights• Remembering Alice Wong: Writer, Advocate, Friend, by Steven W. Thrasher, November 17, 2025, LitHub• Crips for eSims for Gaza, chuffed.org• Alice Wong Interview with Steven Thrasher with subtitles, Watch• Alice Wong, 2024 MacArthur Fellow, MacArthur Foundation Laura Flanders and Friends Crew: Laura Flanders-Executive Producer, Writer; Sabrina Artel-Supervising Producer; Jeremiah Cothren-Senior Producer; Veronica Delgado-Video Editor, Janet Hernandez-Communications Director; Jeannie Hopper-Audio Director, Podcast & Radio Producer, Audio Editor, Sound Design, Narrator; Sarah Miller-Development Director, Nat Needham-Editor, Graphic Design emeritus; David Neuman-Senior Video Editor, and Rory O'Conner-Senior Consulting Producer. FOLLOW Laura Flanders and FriendsInstagram: https://www.instagram.com/lauraflandersandfriends/Blueky: https://bsky.app/profile/lfandfriends.bsky.socialFacebook: https://www.facebook.com/LauraFlandersAndFriends/Tiktok: https://www.tiktok.com/@lauraflandersandfriendsYouTube: https://www.youtube.com/channel/UCFLRxVeYcB1H7DbuYZQG-lgLinkedin: https://www.linkedin.com/company/lauraflandersandfriendsPatreon: https://www.patreon.com/lauraflandersandfriendsACCESSIBILITY - The broadcast edition of this episode is available with closed captioned by clicking here for our YouTube Channel
Today, Jill digs into one of the most overlooked barriers to building an online coaching business: the fear of visibility, explaining how negativity bias, fear of accountability, and fear of vulnerability keep so many people stuck on the sidelines. She breaks down why visibility is the gateway to both impact and income, why you don't need to be "ready for everything" before you start posting, and how confidence and self-trust are built through reps, not perfection. From handling trolls and criticism to trusting your own experience and expertise, Jill shows listeners that you can't have growth, followers, or revenue without being seen, and that the only way to get comfortable with visibility is to start, learn on the fly, and let yourself be fortified by the process. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
BIPOC creatives are still underrepresented in the travel industry — Aspen Cierra shares how collectives like Black Women Photographers and the Black Travel Alliance unlocked grants, press trips, mentorship, and access that led to Iceland, Jordan, and beyond. From a Nikon-backed grant to tourism board work and creator press trips, her journey shows how representation, shared resources, and showing up in the right spaces can change who gets seen — and who gets hired. This conversation is about building a career through alignment, visibility, and belonging in an industry still catching up.Become a supporter of this podcast: https://www.spreaker.com/podcast/globetrotters-podcast--5023679/support.
Leadership visibility sounds empowering, even exciting… until you're the one being seen. In this episode, I'm talking about why stepping into new levels of visibility so often triggers discomfort, imposter syndrome, and a very loud inner critic, especially for women and others who were never encouraged to take up space or were judged for doing so in the past. I share a recent conversation with a friend facing a visibility opportunity and how it sparked a deeper reflection on why being seen can feel risky even when we know our work matters. I unpack what actually happens when your leadership expands beyond your comfort zone and opens the door to judgment, assumptions, people unfollowing or quietly pulling away - and why none of that means you're doing it wrong. I offer a reframe I come back to often: those who judge are rarely in the arena with you. Those who are not in the arena are not entitled to live in your head rent-free. Visibility brings up emotions in others, but their reactions are not your responsibility. Your responsibility is your mission, your values, and the people who are helped because you chose not to stay quiet. This episode is an invitation to think differently about visibility, not as self-promotion, but as service. I'll walk you through questions to anchor yourself when discomfort shows up, including who your visibility helps, what's at stake when you're seen, and how being visible challenges the status quo and expands what's possible for others. If you've been feeling the pull to step into a brighter spotlight in 2026 but the urge to avoid discomfort feels just as strong, this conversation is for you. Links Mentioned: [Open Enrollment] Join Sara's Aligned Leadership Incubator: saradean.com/aligned Hire Sara to speak: saradean.com/speaking Coach with Sara: https://saradean.com/executive-coaching-services Connect with Sara on LinkedIn: https://www.linkedin.com/in/saradeanspeaks Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks Book: Daring Greatly by Brene Brown Learn more about your ad choices. Visit podcastchoices.com/adchoices
Power isn't limited. Success isn't scarce. And another woman's shine is not your competition.In today's episode of the She Believed She Could Podcast, Allison Walsh dives deep into the truth about power, comparison, confidence, and visibility for ambitious women. If you've ever felt triggered by another woman's success, struggled with comparison, or found yourself dimming your light to stay comfortable, this conversation will reframe everything.This episode explores how powerful women rise together, how comparison can become fuel instead of self-sabotage, and why turning up your own light is essential for your next level of leadership, confidence, and personal brand growth.You'll also hear about The Spotlight Experience, a transformational opportunity designed for women who are ready to be seen, heard, and positioned as leaders in their industry. Learn more here: https://www.allisonwalshconsulting.com/spotlight-experienceIf this episode resonates, make sure to like, subscribe, and share it with a woman who needs the reminder that her light matters.
Most people just want more downloads.. but what if you're chasing the wrong metric?In this episode, Samantha sits down with Eric Singer—Creative Director and Partner at Coupe Studios—to unpack what actually makes a podcast work: sound, storytelling, trust, and respect for the listener.This isn't about chasing downloads, viral clips, or overnight monetization. It's about understanding podcasting as an intimate, neurological medium—and why authenticity, production choices, and identity alignment matter more than polish or reach.Because podcasting isn't about being everywhere, it's about resonance, storytelling and connection to the listener.
Today we're continuing The Energy Is Everything Series with a conversation that hits a nerve for so many high-achieving women: visibility, identity, and the energetic cost of hiding.I'm joined by Renee Bowen — photographer, trauma-informed coach, and the kind of woman who makes you feel seen just by being in the room with her. We talk about what it really means to be “seen” (and why that can feel terrifying), how motherhood can blur your identity until you can't find yourself anymore, and how neutrality is the bridge between being reactive and becoming sovereign.This episode is for the woman who feels exhausted not because she's doing too much… but because she's doing too much of what isn't true.TOPICS WE EXPLORE:• Why “not being seen” is one of the biggest energy leaks• The visibility wound: where it starts and how it shows up• Identity outside of motherhood, roles, and performance• The cost of living for the male gaze (and how to unwind it)• How anxiety, trauma, and nervous system dysregulation shape your choices• Being called “selfish” when you stop martyring yourself• What it means to get neutral — and why it changes everything• Removing sensory charge (sound/color/story) to access objectivity• Social media as energetic input (and how fast it drains you)• Reclaiming self-trust without outsourcing your healingPOINT OF THE EPISODE:When you're hiding (even subtly, even “for good reasons”) you're leaking energy. Healing the visibility wound isn't about being louder online… it's about becoming safe enough in your body to be honest, to take up space, and to live as you without needing permission.MENTIONED:• Renee's website• Renee on Instagram• Renee's podcast: Tried and True with a Dash of Woo• Free hypnosis for anxiety If this episode lit something up inside you, if you felt called out, softened, or seen... that's not random. That's your body telling the truth. And this series is your invitation to listen.Are you loving it? Send Ash a text! MORE ABOUT ASHI am the definition of duality — I swear like a sailor and break rules like it's my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they're after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before. LINKS: Become the Regulated Woman Get emails that feel like your best friend (if your best friend was a therapist and actually told you the truth). Use code BB20 to get The Burnout Breakthrough for only $7 Follow me on IG (dropping in once a quarter for updates & gossip) Website: ashmcdonaldmentoring.com Work with me 1:1 Therapeutic Mentorship Business Therapy (therapy + strategic mentorship) ...
The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence
"A trades business is a very powerful vehicle for building yourself as an entrepreneur." Building a scalable trades business takes more than just skill. Visibility, trust, and strategic positioning give you access to a much bigger world. Thought leadership creates leverage by shifting a tradesperson from being seen as a commodity to being viewed as an authority. When people see you as an expert, it opens doors to higher-quality clients, long-term partnerships, and opportunities beyond day-to-day labour. You can transform a local service business into a platform for influence, referrals, and sustainable growth. Michael Cappa saw accelerated growth with his painting business, Altona Painting, at the same time that people started asking for his advice. Realtors and fellow tradespeople wanted to know how he built trust, secured repeat clients, and positioned himself as a preferred vendor. By speaking and mentoring, Michael turned experience into intellectual property opening him up to coaching opportunities and partnerships all while his painting business continued to grow. Michael is the founder and operator of Altona Painting. He started in the trades as a teenager and went on to build a rapidly growing service business. Known for blending traditional work ethic with modern business strategy, he's emerging as a thought leader focused on helping young people enter the trades and helping trades businesses scale through relationships, credibility, and leadership. Expert action steps: Position yourself as an educator, not just a service provider, within your local industry. Build strategic partnerships with adjacent professionals who control deal flow. Use speaking and teaching as leverage to create scalable income opportunities. Learn more & connect: https://altonapainting.com/ IG @altonapainting LinkedIn: https://ca.linkedin.com/in/michael-cappa-260ba110b Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
In this episode of the SHE MD Podcast, Nita Singh Kaushal joins Dr. Thaïs Aliabadi and Mary Alice Haney for an honest conversation about leadership, advocacy, and negotiating with confidence. As the founder of Miss CEO and NSK Leadership, Nita brings real-world insight from coaching executives, teaching at Stanford University, and supporting more than 200,000 students around the world.They dive into what it really takes for women to advocate for themselves, build confidence, and navigate high-pressure professional environments. Nita shares practical tips on visibility, mentorship, and sponsorship, helping listeners better understand their worth, negotiate strategically, and lead in a way that feels authentic—without falling into the common traps that can hold women back.The episode is packed with approachable, actionable takeaways for gaining clarity, confidence, and purpose in both work and life. Nita also reminds listeners that leadership isn't just about personal success, but about opening doors for others and creating opportunities for the next generation of changemakers, especially women and underrepresented leaders.Subscribe to SHE MD Podcast for expert tips on PCOS, Endometriosis, fertility, and hormonal balance. Share with friends and visit SHE MD website and Ovii for research-backed resources, holistic health strategies, and expert guidance on women's health and well-being.Sponsors:Premier Protein: Find your favorite flavor at PremierProtein.com or at Amazon, Walmart, and other major retailers.Momentous: Right now, Momentous is offering our listeners up to 35% off your first order with promo code SheMDBobbie: If you want to feed with confidence too, head to hibobbie.com — to the formula trusted by parents and loved by their babies — 700k and counting.Midi Health: Ready to feel your best and write your second act script? Visit JoinMidi.com today to book your personalized, insurance-covered virtual visit.What You'll LearnRecognize your value and advocate for it confidentlyReframe negotiation as a strategic leadership skillBuild visibility, mentorship, and sponsor networksCultivate clarity, confidence, and purpose in leadershipKey Timestamps00:00 Introduction02:32 Nita's journey and teaching at Stanford for 15+ years06:15 How Nita learned leadership the hard way11:00 Why women have mental roadblocks when it comes to advocating for ourselves13:40 Helping students overcome noise and distractions19:16 Collecting data to empower and advocate for yourself 23:00 Tips for how to negotiate to a boss or leadership29:45 How to deal with rejection33:30 Difference between a sponsor and a mentor35:30 Learning from advice of admired leaders42:42 Advocating for yourself and others in professional settings46:09 Using strategic silence in negotiation47:27 Is pushing helpful or hurtful in negotiation52:00 Closing reflections and advice for young womenKey TakeawaysLeadership is about creating space for yourself and othersNegotiation is a strategy, not a confrontationAdvocating for yourself is essential, not braggingVisibility and sponsors amplify career impactConfidence comes from preparation, action, and supportGuest BioNita Singh Kaushal is a leadership expert and advocate empowering women and the next generation of changemakers. She is Founder and Principal of NSK Leadership and the founder of Miss CEO, which has trained over 200,000 students globally. Nita teaches leadership and negotiation at Stanford University and has held senior roles at Yahoo! and Intel. She helps women and executives recognize their value, advocate effectively, and cultivate authentic leadership.LinksNita Singh Kaushal's Substack – Practical tips on negotiation and leadershipNita Singh Kaushal's LinkedIn Nita Singh Kaushal's InstagramNita Singh Kaushal's Website NSK Leadership Miss CEO Registration link for Nita Singh Kaushal's Stanford Continuing Studies course Advocate for More: Strategic Negotiation to Advance Your Career. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today's marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action. What This Episode Covers Why webinars and live events still work when designed with intention The biggest mistakes that prevent live experiences from converting How live rooms build trust faster than content alone The difference between teaching and creating connection Why clarity and positioning matter more than audience size How to think about live experiences as trust accelerators What to do before and after a live event to support conversion Who This Episode Is For Entrepreneurs hosting webinars or live events Coaches and consultants struggling with low conversion Business owners who want deeper trust with their audience Creators who feel visible but not connected Key Takeaways Live experiences convert when they are built for trust, not performance Small, intentional rooms often outperform large audiences Conversion starts before the room opens and continues after it closes Visibility works best when paired with clarity and direction Call to Action If you want help creating live experiences that actually convert, explore Visibility Power Hours or join The Collective for ongoing strategy and support. Links are available in the show notes. https://michellethames.com/elevate-and-empower-collective About the Host Michelle Thames is a marketing strategist, speaker, and community builder who helps entrepreneurs turn visibility into real opportunities through intentional strategy and relationship-led marketing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Four-time Paralympian and seven-time medalist Amanda McGrory joins the podcast for a long-awaited conversation. Amanda competed at the 2008, 2012, 2016, and 2021 Paralympic Games, once held the world record in the 5,000 meters, has raced over 100 marathons, and has won major races including the New York City Marathon, London Marathon, and Grandma's Marathon, with additional podium finishes in Boston. Now retired from elite competition, Amanda has built an impressive second career as an on-air analyst for major marathons and championships, including coverage of the 2024 Paris Olympic and Paralympic Games. Lindsey and Amanda talk through her journey into wheelchair racing, the Paralympic moments that meant the most to her, and what it's been like stepping into the media side of the sport and covering races live on camera. Amanda also shares her role as Team USA Archivist and Collection Curator, offering insight into how she's stayed deeply connected to the sport she helped shape. From early memories of discovering adaptive sports, to racing tactics and strategy, to reinvention after setbacks, this conversation highlights Amanda's impact as both an athlete and a visible leader in Paralympic sport today. Topics Covered: Discovering wheelchair racing and adaptive sport at a young age Competing in four Paralympic Games (2008–2021) Holding the world record in the 5,000 meters Winning major marathons and racing over 100 total marathons Transitioning from elite athlete to broadcast analyst Covering major marathons, the Olympic Games, and Paralympic Games on live TV Becoming Team USA Archivist and Collection Curator Representation and visibility in Paralympic sport Wheelchair racing tactics, speed, and strategy Track racing vs marathon racing in a wheelchair The emotional highs and lows of Paralympic competition Reinventing training, mindset, and approach after setbacks Knowing when it was time to retire from elite competition Staying active after retirement without training like a professional Growth of Paralympic media coverage and fan engagement The role of technology and equipment in wheelchair racing Equity challenges in access to top-tier racing chairs Balancing social media, storytelling, and personal boundaries Saying yes to opportunities and trusting the process Media Recommendations: Books A Tree Grows in Brooklyn by Betty Smith Harry Potter series TV Shows Taskmaster Loot Severance Shrinking Ted Lasso Support Our Sponsors: Aletheia Run lets you see what your body is actually doing with every step by using a lightweight sensor that creates a unique force portrait of your movement. It gives personalized feedback, targeted drills, and science-backed insights to improve performance and help prevent injuries, bringing the running lab right to your everyday training. CURE Hydration — No added sugar or dyes; electrolyte mix for adults and kids; non-GMO; FSA/HSA eligible. Use ANOTHER for 15% off at curehydration.com/another. Rocket Money — If you've ever looked at your bank statement and thought, why am I still paying for this, Rocket Money makes it so much easier to clean that up. It helps you find and cancel unwanted subscriptions, keeps an eye on your spending across accounts, and can even help you lower bills so you can grow your savings. I signed up for the premium level recently and it pulled out things I genuinely did not realize I was still paying for. Save yourself the monthly leaks and check it out at rocketmoney.com/gorun. Donna Marathon Weekend — Jacksonville, FL, February 1–2, 2025. Supports breast cancer research and families impacted by diagnosis. Register at breastcancermarathon.com and use LINDSEY10 for $10 off.