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When should you actually use Airbnb promotions—and are they really just discounts in disguise?In this Hosting Hotline episode, Sarah and Annette clear up the confusion around Airbnb's promotion tools and explain how to use them strategically to boost visibility, not slash profits.They cover:How Airbnb really calculates your “discount” (hint: it's not off your nightly rate)Why promotions should be treated as a visibility lever, not a crutchWhen to activate a promo to surface higher in searchThe key data you must track—booking window, market demand, and median ratesWhy a 5–10% promotion can sometimes outperform a massive markdownIf you've ever wondered whether Airbnb promotions actually work, this episode will teach you how to use them to your advantage without undercutting your value.Resources mentioned:Airbnb Help ArticleLodgify — Create your direct booking website and connect your Airbnb listings (use code TFE20 for 20% off annual or biannual plans)Mentioned in this episode:Lodgify | Use code TFV20
Scott returns from a month of trade shows to break down what he's seeing on the front lines of e-commerce, and why we're entering a new era of “AI visibility” for Amazon sellers. He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online. Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop's rapid growth, and now AI business agents and shopping assistants. He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever. Episode Notes: 00:30 - Signing Up a Large Corporation 01:30 - The Evolution of Amazon Selling: Era by Era 06:50 - The Dawn of AI Visibility 07:29 - Understanding AI Visibility on Amazon 10:05 - Building Amazon Visibility 11:19 - Amazon vs. AI Shopping Agents 13:47 - Content Optimization for the AI Era 16:02 - Keyword Ranking by State 16:55 - SmartScout's Feedback Tool Related Post: The Ultimate Guide to Amazon Selling Tools (and How to Choose the Right One) Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
In this powerful wrap-up episode, Eric Coffie holds nothing back. He reminds listeners that opportunity doesn't just knock—it shows up at your event and waits for you to walk through the door. From the Department of Defense's Acting Deputy Chief Digital AI Officer to Central Command and the National Science Foundation's Cyber Infrastructure Director, Eric reveals how he brought top-tier federal decision-makers directly to his community—and most people still didn't show up. He shares a transparent look into his own network-building approach, proving that access, generosity, and opportunity are everywhere for those willing to participate. Key Takeaways: Access is earned by showing up: The DoD AI Chief, Central Command, and NSF all attended Eric's event—and only a handful of people seized the chance. Generosity builds trust: The same partners who spoke at his event sponsored the bar tab—proof that strong relationships lead to goodwill and access. Visibility beats anonymity: If you're hiding behind "LinkedIn User," no one can find or help you—visibility builds credibility. Learn more: https://federalhelpcenter.com/ https://govcongiants.org/ Listen to the FULL Youtube Live here: https://youtube.com/live/CSj43yA6vcI All the video links discussed. https://docs.google.com/document/d/1zEcjpP-CcDTdVggNyY1qsJUGECZNGZeW9luftdAS39U/edit?usp=sharing
Most buying happens before a call—so if you're not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.
Growing a business is never about luck. It is about execution, distribution and the ability to stay focused through every challenge. This week, I speak with Dr Ann Kaplan Mulholland, a finance founder who built a billion dollar empire, scaled a nationwide lending operation, invested in commercial property, and then bought and rebuilt a 1000 year old medieval castle in Kent.Ann explains the decisions behind her finance company, why she focused on doctors as her main distribution channel and how she signed up sixteen thousand medical professionals to drive customer flow. She breaks down her move into global real estate, including commercial units in Canada, residential properties in the US and a 145 acre fortress that needed major repair work.We talk through her approach to negotiation, funding, risk and execution. Ann shares the importance of personal brand, why every founder needs visibility online and why ignoring social media harms your business. She explains how she turned her castle project into a TV series, how she handled a difficult survey report, how she reduced the purchase price by one million pounds and how she created a valuable distribution channel through television exposure.If you want a direct breakdown of entrepreneurship, scale up discipline, property strategy and personal branding, this episode gives a clear view from someone who has done it repeatedly. Ann challenges common assumptions, gives honest advice for first time founders and explains why your idea is irrelevant unless you understand distribution, execution and value.Key TakeawaysReverse engineering distribution channels provides a more reliable foundation for a new business.Visibility is essential. A founder without a social presence limits growth and credibility.Strategic negotiation requires preparation, timing and the confidence to walk away.Real estate can be a long term income strategy when purchased through disciplined planning.Creative problem solving often matters more than resources when starting a company.Investors respond to clear execution plans, not ideas.
Hello, hello, and welcome back to Good Girls Get Rich! Today we're diving into something EVERY woman in business is feeling right now, whether you've said it out loud or not: There's a massive trust deficit happening in our world. AI is everywhere, people are questioning everything, and yes — even the MOST positive, heart-centered women I know are saying, "I don't believe anything I read or see anymore." And honestly… they're not wrong. So today's episode is a big hug, a mindset reset, AND a strategic kick-in-the-leggings to help you stay aligned, stay credible, and stay powerful in all this chaos. I'm sharing my signature 3 Tips in 3 Minutes: Trust starts inside you. You can't control what's real online anymore — but you can build unshakeable self-trust that radiates outward. Holding your center is a radical act of wealth. Yep, wealth. Not just money — clarity, authority, confidence, alignment. A rising tide lifts all ships… and YOU can be that tide. Lifting others doesn't dim your light — it amplifies it. We're talking trends, real human connection on LinkedIn, how to navigate the overwhelming noise online, how to be the signal instead of chasing every trend, and how showing up human-to-human is your most magnetic marketing strategy. If you're craving more visibility, more wealth, and more women in your world who get it — this one's for you. Magical Quotes From The Episode: "Credibility is the new currency. If people can't trust you, they can't hire you." "Holding your center is a radical act of wealth — the world needs your grounded truth." "You don't have to chase the trends. YOU are the trend. Let the world catch up to you." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict
If you're hustling for new clients but still not seeing the steady revenue growth you expected… this episode is your wake-up call. Because visibility brings people in, but retention is what keeps your business growing, profitable, and stable.This week, we're digging into the most underrated marketing strategy in the salon industry: client retention.Not vibes. Not the algorithm. Not more posts.Retention.Inside the episode, we break down:Why retention is marketing (and why most owners treat it like a separate thing)The real reason your marketing isn't compoundingThe quiet ways salons lose clients without realizing itThe 5 essential touch points every salon needs to keep clients coming backHow to create a client journey that builds loyalty, not leaksIf you want your salon to grow without constantly refilling the bucket, retention has to be part of your ecosystem. This episode shows you exactly how to make that happen.Want the systems that make retention automatic? Join The Monday ClubInside The Monday Club, you get the tools, templates, and support to create consistent client experiences, better retention, stronger team communication, and systems that actually work. https://www.lexilomax.com/monday-clubStart with the Salon Visibility MasterclassLearn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.https://www.salonmindsmastermind.com/salon-visibilityMoving Meditations:Episode 50: https://open.spotify.com/episode/0DnKPTYLKBEgVapWUidi8r Episode 67: https://open.spotify.com/episode/2pOWMVjdKzZqBwAuVGqm5L Episode 33: https://open.spotify.com/episode/1BhA9m56jAfEXfeSgDZHRu
From launching my business in 2019 as a total social media avoider, to now running a globally downloaded podcast and coaching high-performing introverts, my approach to visibility has evolved a lot. And being visible as a business owner in 2025 is very different to how it was even just a few years ago.This episode isn't about algorithms or trends. It's about being intentional with how and where you show up, based on YOUR business and clients.I dive into:Why visibility means different things at different stages of businessHow your energy, not the algorithm, should determine where you show upThe difference between reach-based visibility vs. relationship-based visibilityWhy “going viral” doesn't always lead to clients (and what does)What I've learned about deep content - and how it builds long-term trustThe #1 question I ask clients who feel drained by content creationIf you've ever wondered whether your version of visibility is enough, or if you're trying to find a more sustainable way to be seen, I hope these unfiltered thoughts spark something for you!CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy. The problem is that most networking advice comes from transactional industries where you sell once and disappear, but if you're in B2B, that approach will get your teeth kicked in. In this episode, Donnie Boivin breaks down exactly why networking is broken and shares the framework that actually works for building real business relationships. You'll learn how to walk into any room and make it valuable, even if you're an introvert who'd rather be anywhere else. Why traditional networking advice fails in B2B sales The five-word rule that stops you from accidentally pitching too early How Donnie's client tripled her business by networking with a specific business niche Why asking for introductions instead of referrals changes everything in networking The adjacent business strategy that unlocks collaboration opportunities you're missing How to identify if a networking group is worth your time in the first five minutes What happens when you force two strangers to create a collaboration in five minutes Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
In his first-ever podcast interview, Ludovic de Saint Sernin traces the journey from a nomadic childhood to becoming one of fashion's most closely watched voices. He talks about the diary-like beginnings of his brand, the Mapplethorpe collaboration that became a full-circle moment, and why he sometimes becomes his own muse. We explore queerness, visibility, and the tension between intimacy and scale as his label grows, along with how travel, community, and personal history shape his work. He's a designer committed to beauty, honesty, and the freedom to define oneself. If you want to understand the world of LDSS—its sensuality, vulnerability, and conviction—this episode is the essential entry point. “Being contemporary now is being recognized for your uniqueness and cultivating it with audacity and strength, with a community around you that helps you build the message.” - Ludovic de Saint Sernin PS His collection for Zara is available in stores today. Episode Highlights: On names and identity The full name is a mouthful, even in French. LDSS exists so the world can say and recognize it easily while still honoring who he is. On an itinerant childhood Born in Brussels, raised in Abidjan, then dropped into Paris's 16th where labels mattered. It was the shock that taught him how clothes define presentation and power. On finding fashion From sketching landscapes and Disney to sketching clothes in Paris. A mother who spotted the obsession early and sent him to draw, paint, and sew. On family and those legendary road trips Seven siblings across three marriages, languages braided together, summers packed into a car from Brussels to Portugal. A chaotic joy that shaped his sense of community. On travel as fuel Travel began as risk and escape and became a network. Work trips are less sightseeing than people finding. Inspiration now comes from the community he builds city to city. On launching the brand Leaving Balmain, making a first collection alone, putting a diary on the runway, and discovering a business on the fly when buyers immediately placed orders. On message and responsibility Autobiography became brand DNA. The work mirrors his story and holds up a mirror to queer life today, insisting on visibility without losing grace. On Mapplethorpe and making it personal A full circle collaboration treated like a six-month devotion, with hand work by Ludovic himself and the show in New York to honor the photographer's city and spirit. On the designer as muse He steps in front of the camera when the story is intimate and the image needs his body to make sense. Be your own muse as liberation, not vanity. On what is contemporary now Visibility, audacity, community. Cultivating uniqueness with confidence and surrounding yourself with people who help you build the message. Learn more about your ad choices. Visit megaphone.fm/adchoices
Gibran Ameer, PharmD, CEO of VirtueTechnologies, joins the WeInfuse podcast to unpack how pharmacy and infusion workflows connect in the real world. He shares his path into infusion, the biggest challenges he sees from the chair to the courier, and a behind-the-scenes story that shows why shipment visibility and proof of delivery matter. Gibran explains his light bulb moment about unifying data across portals and walks through the VirtueScript integration with WeInfuse, including how shipment details and proof of delivery flow back into WeInfuse in a normalized, audit-ready format.
Lucy Werner, a widely respected PR and branding expert, joins us to dig into the surprising truth behind audience growth. Ever wonder why your smartest ideas barely make a ripple, or why visibility feels so elusive, no matter how hard you work? And what can a full Substack wipeout reveal about the way you show up as a creator? She's experienced this pitfall, and she's here to unpack the real reasons creators stay hidden, the simple shifts that make you instantly more discoverable, and the mindset that helps podcasters and PR-curious beginners finally step into the spotlight with confidence.Episode Highlights: [02:03] Fan Mail and Listener Appreciation[04:47] Introducing Lucy Werner[06:43] Lucy's Substack Journey[16:01] PR Tips for Podcasters[28:28] Color Coordination for Content Creation[29:08] Budgeting for PR: Agency vs. Freelancer[32:27] Using Substack for Podcasting[36:58] AI in Personal Branding and PR[44:58] The PR Prompt Card Dress & Making Yourself Memorable[54:26] Balancing Visibility with Vulnerability in Personal BrandingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewformThe Hype: www.hypeyourself.com/communityLucy's Books: https://bookshop.org/lists/books-that-i-have-writtenDomestika PR Course: www.domestika.org/en/courses/3961-introduction-to-pr-strategy-for-personal-brands/lucywernerprCreative Writing Retreat 2026:https://www.hypeyourself.com/retreatLucy's Podcast Playlist: https://open.spotify.com/track/6dLitvcM1cVRQV1vN2jxGM?utm_source=system-ua-share&si=B64ACC46-99D7-493E-B5A5-7A7F8BE8102BLucy's Instagram: www.instagram.com/lucywernerprLucy on LinkedIn:www.linkedin.com/in/lucywernerprNosey AF: https://open.spotify.com/show/5Ld5bm1gXDNAawFkcQPWlLRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
In this conversation, Dr. Lacy discusses the journey of transitioning from a doctoral student to a successful consultant. She emphasizes the importance of believing in one's own value, the potential of leveraging academic knowledge for business, and the necessity of visibility in marketing oneself. Lacy shares her personal experiences and insights on overcoming self-doubt, balancing academia with entrepreneurship, and building a sustainable consulting business. Takeaways You can pursue both academia and entrepreneurship. Many fear putting themselves out there due to uncertainty. Your education holds significant value that can be monetized. Self-belief is crucial in transitioning from student to consultant. Visibility is key to attracting clients and opportunities. You don't need a perfect brand to start a business. A clear problem and solution define a successful business. Your dissertation can serve as a business plan. Overcoming fear of visibility can lead to client acquisition. Starting small can lead to significant growth in consulting. Dissertation Information Qual Scholars Community: https://qual-scholars.circle.so/ 10 Pages In 2 Days Writing Retreat: https://qualscholars.com/10pages/ The Finish Your Dissertation Institute: https://qualscholars.com/theinstitute/ Qual Scholars Website: https://qualscholars.com/ Qual Scholars' Instagram: https://instagram.com/qual_scholars/ Book An Astrology Reading: https://www.qualscholars.com/offers/8q2V7xF3/checkout
Input geben - Networking starten!Wir zeigen, wie sich der Sprung von SEO zu AI-Visibility anfühlt, warum Drittquellen die Antworten prägen und wie bei AXA Inhalte für Menschen und Maschinen strukturieren. Dazu teilen AXAs unsere Lernkurve bei Messung, Teamaufstellung und schweizspezifischer Korrektheit.• Fokuswechsel von klassischen Rankings zu LLM-Quellen• Rolle von Corporate Communications, Social und Multimedia• Drittquellen wie Presse, Reddit, Bewertungen als Hebel• Strukturierte Daten und modulare Wissensbausteine• EEAT, Autorität und unverwechselbare Originalstudien• Schweizspezifika und Risiken durch DACH-Vermischung• Priorisierung transaktionaler Use Cases vs Beratungsthemen• Grenzen von Visibilitätsindizes, Prompt-basierte Analyse• Tool-Landschaft, internes Messen und KPI-Design• Ausblick auf Transaktionen direkt in LLM-Interfaces Support the showVielen Dank an unsere Starken Podcast-Partner: Solunex: Der Schwerpunkt von Solunex liegt in der Unterstützung unserer Kunden im effizienten und automatisierten Verarbeiten und erzeugen von Kundenkommunikation. Dabei decken wir sowohl die Eingangsseite ab (Input Management), wobei Automatisierung und Unterstützung der Kundenteams durch den gezielten Einsatz von AI im Vordergrund stehen. Auf der Ausgangsseite (Output Management), steht ebenfalls die Automatisierung im Fokus, sowie die Nutzung sämtlicher Kontaktkanäle zwischen Kunden und Endkunden (Omnichannel Management). Vor über 35 Jahren gegründet, verfügt das Team von Solunex über langjährige Erfahrungen aus erfolgreichen Kundenprojekten, basierend auf hervorragender technischer Umsetzungskompetenz. Solunex unterstützt die Kunden über den gesamten Lebenszyklus einer Lösung aktiv und zuverlässig. https://www.solunex.ch/ AlpineAI: AlpineAI ist ein innovatives Schweizer KI-Unternehmen, das sich auf sichere und datenschutzkonforme KI-Lösungen für Unternehmen spezialisiert hat. Ihr Hauptprodukt, SwissGPT, ist eine Schweizer Version von ChatGPT, die höchste Standards beim Daten- und Geheimnisschutz gewährleistet, indem alle Informationen in Schweizer Rechenzentren verarbeitet werden. AlpineAI versteht sich als Innovationskatalysator für die KI-Transformation und arbeitet daran, Unternehmen durch massg...
Season 6 | Episode 15In this episode, Kelly sits down with bestselling author and Loudmouth Books founder Leah Johnson — a woman using her voice, her books, and her bookstore to champion joy, representation, and radical visibility.Leah's debut novel, You Should See Me in a Crown, was named one of TIME's 100 Best YA Books of All Time. Since then, she's become a literary force and the bold, brilliant mind behind Loudmouth Books, an Indianapolis bookstore dedicated to uplifting banned, challenged, and marginalized voices.In this conversation, Leah opens up about:How she discovered her voice — and why she refuses to shrinkWriting stories rooted in joy, humor, queerness, and belongingBuilding Loudmouth Books as a space for visibility and communityHow she protects her creativity while navigating burnout and pressureWhat gives her hope in a time of censorship and cultural pushbackLeah Johnson shows us what it looks like to live loud, love boldly, and make space for others to be seen. Learn more about her at byleahjohnson.com. If you live in Indianapolis, visit her bookstore: Loudmouth Bookstore.
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/performing-arts
In this hands-on labs episode of This Week in NoCode + AI, JJ sits down with David — CEO & founder of GPTrends — for a practical, interactive walkthrough of the future of AI search, AI visibility, and next-gen SEO.If you want to learn by doing, this episode is for you. JJ and David dig directly into the GPTrends platform, show real visibility metrics, analyze prompts, review what AI sees when it scans your brand, and cover the exact on-page and off-page systems you need to appear in ChatGPT, Perplexity, Claude, Google AI Overviews, and other AI-powered search engines.David also shares his journey from data science to AI search founder, breaks down why citations matter more than ever, and explains how agent analytics will shape the future of web traffic. Plus… exclusive 20% off for viewers.Links & Resources
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/lgbtq-studies
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture
This episode of Healthy Mind, Healthy Life cuts through the noise and delivers a grounded reality check. What if your biggest performance metric isn't your strategy deck or your calendar. It's your nervous system. Today, Loren Cellentani flips the success script and challenges the hustle mindset with a body-first lens that leaders rarely talk about but desperately need.We unpack the truth behind performing success instead of embodying it, why burnout keeps recycling through the body, how emotions convert into business magnetism, and why many spiritual and high-achieving women get stuck in initiation, imposter and visibility wounds.This episode positions embodiment as a true differentiator. It is an honest breakdown of leadership presence, emotional range, somatic regulation and what actually creates results in the real world. About the Guest : Loren Cellentani is a somatic success strategist, podcast host of The Sovereign Self Show, and a guide for spiritual, high-achieving women who want to lead with presence instead of performance. She helps entrepreneurs break free from the initiation wound, imposter wound and visibility wound so they can embody confidence, regulate their energy and step into authentic leadership. Key Takeaways : Most people perform success instead of embodying it. The real signal is in the body, not the to-do list. Entrepreneurs often operate from lack, which drives burnout and recycled self-doubt. Presence disrupts that loop. Emotional regulation before action creates magnetic leadership. Your state drives the outcome. The initiation wound shows up when women question their right to lead. It is a catalyst, not a setback. The imposter wound is a somatic cue. It asks you to meet the deeper story underneath the thought. Visibility wounds surface when nervous systems shut down under attention. Practicing presence rebuilds safety. Somatic alignment delivers stronger business results than traditional over-strategizing. Real manifestation happens when leaders slow down, trust and hold energy rather than hustle through fear. Embodiment creates resonance that clients feel, respond to and invest in. Entrepreneurship is a personal development initiation. Every emotional trigger is data. Connect with the Guest Instagram: https://instagram.com/lorencellentaniYouTube: https://youtube.com/@lorencellentaniPodcast. The Sovereign Self ShowShare your story with her online and stay connected to her latest work. Want to be a guest on Healthy Mind, Healthy Life DM on PM. Send me a message on PodMatchDM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame or discredit any person, organization, brand, product, country or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. About Healthy Mind By Avik™️ Healthy Mind By Avik™ is a global platform redefining mental health as a necessity. Born during the pandemic, it has become a sanctuary for healing, growth and mindful living. Hosted by Avik Chakraborty. storyteller, survivor and wellness advocate.Featuring deep conversations on mental health, emotional well-being, trauma recovery, spirituality and conscious living.With 4,400+ episodes and 168.4K+ global listeners, we amplify real stories and build spaces where every voice matters. Subscribe and be part of the movement. ContactBrand. Healthy Mind By Avik™Email. join@healthymindbyavik.com | podcast@healthymindbyavik.comWebsite. www.healthymindbyavik.comBased in. India and USA Open to collaborations, guest appearances, coaching and strategic partnerships. Let's create real impact together. 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Send us a text 0:00 - Maximise Real Estate Deals Before Christmas Break 2:19 - Market Dynamics and Auction Regulation Changes 4:44 - Ensuring Compliance in Auctions with AI Monitoring6:31 - The Importance of Home Staging7:43 - Agents Need Perspective on Their Work My Clearance Rate: 12/13 SOLD
Episode 410 of Airey Bros Radio breaks down one of the most chaotic, unforgettable NJCAA championship weekends ever — the 2025 NJCAA Cross Country & Half Marathon National Championships in snow-covered Fort Dodge, Iowa.A full blizzard turned the XC course into a survival test and the half marathon into a grit fest. Tonight, five of the top programs in the country join us to relive every moment — the wins, the adversity, the strategy changes, and the championship celebrations.Featuring:• Mesa CC – Coach Daniel Pescador: DII Women's National Champions | Men 5th• College of DuPage – Coach Mallory Dominguez: DIII Women's National Champions | Men Runner-Up• Odessa College – Coach Chris Beene: DI Women's National Champions | Half Marathon Champions• Iowa Central – Coach Dee Brown: DI Men's National Champions | Host School• Iowa Western – Coach Marc Bierbaum: Men's Half Marathon National Champions | Women Runner-UpWe dive into:– Racing through a whiteout snowstorm– XC race plan adjustments & spike decisions– Saturday XC breakdowns across D1, D2 & D3– Monday Half Marathon results– Key athletes, huge moves & gritty performances– What these results mean heading into indoor & outdoor trackHosted by Airey Bros RadioYouTube: https://www.youtube.com/@Aireybros Instagram: https://www.instagram.com/aireybrosradioFueled by Black Sheep Endurance Coaching https://www.blacksheependurance.com/SHOW NOTES Coach Daniel Pescador – Mesa Community CollegeDII Women's National Champions | Men 5th7:00 – Coach joins7:15 – Blizzard morning reaction7:50 – Adjusting race plans & spikes8:40 – Olivia Baker's fall + concussion mid-race9:20 – Paradise Valley challenge10:50 – Mesa defends its title12:00 – Mesa Men finish 5th13:00 – Team celebration14:30 – Indoor track plansCoach Mallory Dominguez – College of DuPageDIII Women's National Champions | Men Runner-Up20:00 – Coach joins20:20 – “The girls were excited to race in the snow”21:40 – Men's race helped prep the women22:50 – Visibility & course navigation24:10 – COD women take control early25:45 – Men's runner-up finish27:00 – Celebration + recovery28:20 – First women's XC title in school history29:40 – Half marathon recap31:20 – Building future depthCoach Chris Beene – Odessa CollegeDI Women's XC Champions | Half Marathon Champions40:00 – Coach joins40:15 – Weather shock: expected rain, got blizzard41:20 – Emotional meaning behind this title42:15 – Rukia & Kadine overcome adversity43:40 – When he knew Odessa was winning45:00 – First XC title in program history46:30 – Half Marathon dominance47:50 – Culture, recruiting & what's nextCoach Dee Brown – Iowa CentralDI Men's XC National Champions | Meet Host55:00 – Coach joins55:10 – Panic on Saturday morning56:00 – Coaches clearing snow manually57:25 – DIII athletes “create the path”58:40 – Iowa Central vs Hutch battle1:00:10 – Winning at home1:02:00 – Monday half marathon recap1:03:20 – Hosting challenges & victoriesCoach Marc Bierbaum – Iowa WesternMen's Half Marathon Champions | Women Runner-Up DI XC1:10:00 – Coach joins1:10:30 – Women grinding through the blizzard1:11:50 – Mid-race strategy adjustments1:13:15 – Back-to-back men's half marathon titles1:14:40 – Women win the half marathon title1:16:10 – Full Fort Dodge weekend recap1:17:45 – Transitioning into track season1:20:00 – OutroThanking all coaches, ABR weekly schedule, Peace, love & happiness — The Airey Bros are out
In this episode of The Career Report, Tim Madden breaks down one of the biggest myths holding high achievers back: the belief that great work automatically leads to recognition and opportunity.In today's market, results alone aren't enough. Visibility, branding, and strategic communication are what separate those who stay overlooked from those who advance. Tim explains why executives must actively showcase their value — on LinkedIn, through their network, and in every professional interaction, and how to do it without coming across as arrogant.If you're an experienced leader who's been waiting for your work to “speak for itself,” this episode will show you how to take control of your narrative and start getting noticed for the impact you're already making.
Ready to be seen on a larger scale? Then you're in the right place! I took the stage with Krista Williams, Kat Norton, and Lori Harder to unpack the visibility blueprint for growing your audience, your business, and your impact like never before. They share how they grew their massive online platforms using their unique business models, how to build pre-launch hype, where collaboration comes into play, and even more. Plus, a real-time Q&A with our community of Powerhouse women on growing locally, balancing your audience with your vision, and making powerful investments in your team. HIGHLIGHTS 00:00 The visibility blueprint to grow your audience. 03:30 Where and how are you building your platforms? 14:40 The audience growth strategy for social media. 18:35 Ways to strategically utilize collaboration to gain more visibility. 21:00 How to leverage your message to grow your audience. 24:00 Lori's text launch strategy. 29:50 The key to build pre-launch hype. 35:05 How do you build a local community? 39:45 What is the best way to grow your podcast? 43:45 How to balance what your audience needs with your vision. 50:20 Winning strategies to build your team while staying lean. RESOURCES + LINKS Join the waitlist for the 2026 Powerhouse Women Event HERE FOLLOW Krista: @itskrista Kat: @miss.excel Lori: @loriharder Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Today, I interview John Kippen who spent years hiding after a surgery left half of his face paralyzed. His story is one of deep courage, transformation, and learning what it really means to be seen.As a child, John grew up in a successful family and learned how to perform, achieve, and seek approval. But beneath that confidence was a longing to be understood for who he truly was. When a brain tumor led to facial paralysis, everything he knew about identity and worth was shaken.What followed was a long season of silence and isolation that eventually became a doorway to rediscovery. Through his love for magic and storytelling, John began to connect with others again. The stage became a space where he stopped hiding, shared his truth, and turned what once felt like a limitation into a powerful message of authenticity.Today, John uses his voice to help others find theirs. As a speaker and empowerment coach, he reminds us that real confidence isn't about appearance or perfection. It begins with self-acceptance, compassion, and the courage to show up exactly as we are.__________________John Kippen is an entrepreneur, professional magician, speaker, resilience and empowerment coach, and published author.In 2002, he was diagnosed with a large benign brain tumor that, while successfully removed, left him with permanent facial paralysis. The experience stopped his forward momentum and led him into hiding for more than twelve years.During that time, John rediscovered his childhood love for performing magic and storytelling. What began as a way to cope slowly became his source of healing. With renewed passion and hope, he came to see that his facial difference was not a limitation but his greatest superpower.Today, John lives with joy and purpose, helping others rise above self-doubt and fear. As a resilience and empowerment coach, he teaches people to get out of their own way and step into a life of confidence and connection.His guiding mottos are simple yet profound: Being different is your superpower and Feed your heart with your art.__________________Find John here:https://www.johnkippen.com/https://www.facebook.com/kippen/?_rdrhttps://www.instagram.com/johnkippen/?hl=enhttps://www.linkedin.com/in/johnkippenspeaker/Support the showI'm Dr. Doreen Downing and I help people find their voice so they can speak without fear. Get the Free 7-Step Guide to Fearless Speaking https://www.doreen7steps.com.
This episode is sponsored by Nexis. Visit nexis-secure.com/idac to learn more.In this sponsored episode of *Identity at the Center*, host Jim McDonald sits down with Dr. Heiko Klarl, CEO of Nexis, to explore how the company is advancing authorization governance for modern enterprises. Dr. Klarl explains how Nexis builds visibility and control across fragmented identity landscapes and why “better together” is the right strategy for enterprises with multiple IAM systems.They discuss the emerging Identity Visibility and Intelligence Platform (IVIP) category, the value of automation and remediation in governance, Nexis's unique “health check” service, and their ISPM capability that helps clients identify unnecessary access—and even save on software licensing.Learn how Nexis integrates with IGA and PAM tools, streamlines application onboarding, and helps customers measure the real business impact of their identity programs.Connect with Heiko: https://www.linkedin.com/in/heiko-klarl/More about Nexis: https://nexis-secure.com/idacConnect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.comChapters00:00 Introduction and Sponsor Message00:42 Meet Dr. Heiko Klarl, CEO of Nexis01:29 Dr. Klarl's Journey into Identity and Access Management03:09 What Does Nexis Do?05:00 Challenges in Authorization Governance06:43 The Importance of Visibility in Identity Systems08:23 Nexis' Role in Enhancing Existing IAM Investments10:05 The Concept of IVIP and Its Relevance21:48 Nexis Platform Capabilities23:24 The Health Check: A Deep Dive27:22 Understanding Health Check Costs28:27 Exploring ISPM and License Management32:09 How Nexis Integrates with IGA Systems34:11 Application Onboarding and Compliance36:38 Measuring Value and Success with Nexis43:10 Global Reach and Market Focus45:02 Connecting at Conferences46:49 Visiting Germany: Recommendations and Insights50:17 Final Thoughts and ResourcesKeywordsIDAC, Identity at the Center, Jim McDonald, Jeff Steadman, Dr. Heiko Klarl, Nexis, Nexis Secure, NEXIS 4, authorization governance, role mining, role management, IGA, IAM, IVIP, Identity Visibility and Intelligence Platform, access certification, remediation automation, health check, ISPM, Identity Security Posture Management, license management, enterprise identity, compliance, visibility, identity governance, access review, Gartner IAM, EIC, KuppingerCole
As AI changes how people search, marketers face a new challenge: getting their brand seen in AI-generated results. Learn how SEO expert Jason Khoo says you can appear in ChatGPT, Perplexity, Google's AI Overviews, and more. In this episode Wendy Covey and Jason Koo, founder and CEO of SEO agency Zupo, discuss the evolving landscape of SEO in the age of AI especially as more searchers turn to AI platforms for their answers, how can marketers ensure their brands appear across AI Overviews, ChatGPT results, Perplexity results, and beyond?Wendy and Jason emphasize that the fundamentals of PR and traditional SEO remain the foundation for success in AI visibility. Getting featured in trusted publications and earning backlinks from those sources continue to be essential strategies.They also discuss users and their changing search behaviors. Are more users going straight to ChatGPT for their searches? Are they starting with Perplexity and then completing a secondary search on Google? As these habits evolve, marketing attribution becomes more complex. How do these changes affect referral, organic, and direct traffic attribution?Currently, there's no perfect way to measure AI-driven traffic and visibility. Jason shared that his team uses PEECAI to track AI visibility, while platforms like HubSpot are developing their own AI measurement tools. Even without a universal metric, understanding how your content performs in AI results is becoming a crucial part of marketing analytics.But one of the most important questions on marketers' minds is how to rank on AI. Jason walked us through his top three strategies:Appear on the first page of Google's Search Engine Results Page Research shows a strong correlation between ranking on Google's first page and appearing in AI-generated answers. Jason cited several studies, including a ChatOptic report that found a 67% overlap between top-ranking pages and AI answers. A Seer Interactive study found that Google organic keywords were the top correlating factor for appearing in AI answers. In other words, if you rank well for specific keywords, you have a better chance of appearing in AI answers for those topics.Appear in listicles Jason also highlighted that brands featured in listicles like “Top 10” articles on review or ranking sites are more likely to appear in AI results. However, he cautioned that only high-quality listicles (those ranking on the first page of Google) are effective. Creating your own “Top 10” list and ranking yourself at the top can appear disingenuous, so aim to earn placement organically.Answer topics from AI's "Query Fan Out" Jason explains that when LLMs try to answer questions, they will often seek answers to related questions simultaneously in order to be able to serve a more in depth answer. If your brand has the best answers for the primary question of an AI user AND the answers to the related questions, you're more likely to appear in the AI answer. How do you know this list of questions in an AI's "query fan out"? Most AI tools will not tell you even if you ask, but Perplexity does! Run through some questions with Perplexity and ask it what it's related questions are - now you have a roadmap to all the related topics that align with AI's logic. The "Query Fan Out" strategy is likely to evolve over time but this is great tactic to know. So, where should you begin? The first step is to measure. Get familiar with how AI traffic is being tracked in your analytics tools, whether that's Google Analytics, HubSpot, or another platform. From there, examine how much traffic is coming from AI-driven so
193. Taking Ownership of Your Career In this episode of the Visibility Factor podcast, Susan M Barber discusses the importance of taking ownership of one's career and the tools available in her new workbook, Your Journey to Visibility. She emphasizes the need for clarity in career goals, the challenges of decision-making in chaotic environments, and the empowerment of leadership. Through personal anecdotes and practical advice, Susan encourages listeners to step into their leadership roles and make proactive decisions in their careers. Takeaways Taking ownership of your career is essential for growth. Clarity in career goals helps in decision-making. People want to help you, but you must communicate your needs. Making decisions in chaos can lead to progress. You have the ability to influence your career path. Self-doubt can hinder visibility and career advancement. Understanding your strengths is crucial for career clarity. Leadership involves making decisions when others hesitate. Empowerment comes from taking action and making choices. Link to Order Your Journey to Visibility Workbook and Sign Up for Webinars Thank you for listening to The Visibility Factor Podcast! Check out my website to order my book and view the videos/resources for The Visibility Factor book. As always, I encourage you to reach out! You can email me at hello@susanmbarber.com. You can also find me on social media everywhere –Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you! If you liked The Visibility Factor Podcast, I would be so grateful if you could subscribe and leave a review wherever you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
In this episode of Navigating the Grid, host Kellie Macpherson sits down with Jessica Fishman for an honest conversation about what it means to build a strong professional career as a woman in today's world.Jessica shares how women are often socialized differently, the challenges that come with leadership and visibility, and why being seen and recognized is not just a luxury—but a necessity—for professional growth.From navigating expectations to scaling in a space that wasn't always built for women, this episode explores the realities and rewards of carving your own path to success.
Send us a textAre you secretly paying a 24-hour-a-week tax that's draining your profits and sanity?In part two of the AI Business Audit series, Dawn dives into the hidden time costs that sabotage your leadership and stall your revenue growth. Spoiler alert: your packed calendar may be killing your business momentum. Learn how to audit your time, uncover team bottlenecks, and start shifting from “doing it all” to “delegating like a CEO.” This episode is a kick in the A$$ wrapped in a velvet boot.Ready to stop paying the time tax and start leading like the CEO you were meant to be? Book your CEO Clarity Call now. You'll get eyes on the blind spots that are draining your profits and keeping you stuck.Key TakeawaysYou're not as productive as you think — Most founders waste 24 hours a week on low-value work that should've been delegated or deleted.The “Time Truth” Framework — Learn how to identify what's revenue-generating, what's noise, and where your hours are leaking.Team Bottlenecks Are Your Bottlenecks — If your team is waiting on you, you're not leading—you're clogging the pipeline.AI is your audit assistant — Use AI to analyze your calendar and uncover where your time is actually going (and what it's costing you).Visibility isn't about hustle—it's about clarity — You're the lever for growth, and it's time to stop grinding and start leading.Resources & LinksCEO Clarity Call Booking LinkRelated Episodes:103 Your Bank Account Is Lying to You: The AI Business Audit Series (Part 1)Ep 107 The Client Costing You Six Figures: AI Business Audit Series Finale (Part 3) (coming soon)Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
In this PostPod episode, Marc and Vassilis discuss the complexities of digital advertising, emphasizing the importance of understanding viewability versus visibility, the pitfalls of cheap media, and the critical role of creative quality. They reflect on insights from recent guests and explore strategies for effective marketing, including the need for internal awareness and organizational change. The conversation highlights the challenges marketers face in navigating the digital landscape and the necessity of questioning data and media choices to drive better outcomes.TakeawaysViewability does not guarantee visibility in advertising.Cheap media can lead to higher long-term costs.Creative quality is essential for effective advertising.Marketers should focus on ads that are actually seen.Internal awareness of media effectiveness is crucial.Challenging partners on media quality is necessary.It's important to measure effectiveness, not just efficiency.Organizational change is needed to adapt to new marketing realities.Timestamps:00:00 - Introduction 05:55 - Insights from Guests and Industry Connections09:07 - The State of Digital Advertising12:03 - Viewability vs. Visibility in Media14:56 - The Cost of Cheap Media15:53 - The Double Jeopardy of Challenger Brands16:49 - Innovative Media Strategies for Startups18:04 - Conclusion and Future Considerations18:33 - The Importance of Creative Quality in Advertising20:15 - Addressing the Accountability Gap in Marketing22:52 - Practical Steps for Marketers25:40 - Raising Internal Awareness of Marketing Challenges27:47 - Navigating Organizational Resistance to Change
Are you holding back from emailing or posting because you fear you will annoy people? In Episode 321 of Small Business Talk for Coaches, Cathy Smith shows you how to reframe visibility as service and build trust through simple consistency. Learn how to use email with confidence, why unsubscribes are healthy, and how bot driven open rates can mislead your decisions. Discover the weekly touchpoints, subject line and preheader tactics, and light systems that keep your pipeline steady. You will also hear how announcing open one to one spots and offers clearly helps the right clients put up their hand, and how a quick mindset check can remove fear bias and limiting beliefs that keep you quiet. If your marketing feels stop start or exhausting, this episode is your reset.
Your funnel isn't broken, you're just missing the right data. In this episode, I sit down with business growth expert Stacy Tuschl, the woman behind The Foot Traffic Formula and Well-Oiled Operations, to talk about the systems and mindset shifts that turn followers into paying customers. Stacy shares how to spot what your competitors are missing, transform visibility into real revenue, and create momentum that doesn't depend on algorithms. Get ready to take control of your traffic, your conversions, and your confidence. In This Episode You Will Learn How to FIND what your market is missing. The 3T formula to grow your business FAST. Ways to turn followers into leads and leads into PAYING CLIENTS. How to USE data, not drama, to drive your next big business decision. SCRIPT that generated 100+ leads in one morning. The only 2 KPIs your social team should hit (hint: not followers). Check Out Our Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/monahan Quince - Step into the holiday season with layers made to feel good and last from Quince. Go to quince.com/confidence Timeline - Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/confidencefree Resources + Links Grab a copy of The Implementation Code: Unlock the Secret to Getting It All Done by Stacy Tuschl HERE! Learn more about Stacy Tuschl HERE! Listen to Foot Traffic Podcast HERE! Call my digital clone at 201-897-2553! Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Stacy on Instagram & LinkedIn
Host Jaclyn Zukerman-Delory shares the origin story of Next On Scene — from a guest-room podcast to a full-service media house and PR agency focused on helping small businesses and solopreneurs find consistent visibility. She discusses what visibility really means (being of service, not ego), the breakthrough moments that shaped her work (relocation, legal challenges, motherhood), and the importance of mental health and vulnerability in building a sustainable brand. Jaclyn also outlines her vision for an interactive creative space where people can produce content, host shows, and gain confidence — inviting listeners to subscribe and join the journey.
In this powerful conversation, host Michelle L. Thames sits down with Genny Mack, certified holistic nutritionist and wellness advocate, to unpack how she transformed her diagnosis with lupus into a thriving purpose-driven brand. From burnout on Wall Street to becoming a sought-after wellness creator and brand partner, Genny shares the mindset shifts, marketing strategies, and community connections that helped her go from 8K followers to over 70K—and land collaborations with major brands (yes, even Mario Lopez ). If you've ever felt stuck, invisible, or unsure how to build momentum online, this episode will reignite your belief in what's possible when strategy meets soul. In This Episode, You'll Learn: How Genny turned a lupus diagnosis into a holistic wellness mission The visibility strategies that helped her attract aligned brand deals The power of focusing on one platform at a time for sustainable growth How community and coaching transformed her business confidence Why reflection and alignment are the secret to long-term success Key Takeaways: “You don't need hundreds of thousands of followers — just the right people.”“When your visibility system aligns with your purpose, opportunities flow naturally.” Connect With Genny Mack: Follow her marathon and wellness journey:Instagram | TikTok | YouTube → @gennymackVisit her site: gennymack.com Connect With Michelle: Follow @michellelthames on all platforms for more visibility and social media strategy tips.Join the Elevate & Empower Community → michellethames.com If this episode inspired you, screenshot it and tag @michellelthames and @gennymack on Instagram with your favorite takeaway!Then rate ️️️️️ and review Social Media Decoded on Apple Podcasts to help more women elevate their brands and visibility online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It's not about attention — it's about perception. It's not about reach — it's about reputation. And it's not about fame — it's about trust at scale. You'll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move from being seen to being chosen.
In this episode, master coach and author Molly Claire joins us to share the power of collaboration, trust, and purpose-driven partnerships in business. Molly recently co-authored She Rises, a book written with 12 of her master coaches, each contributing a chapter on their specialty — from inner boundaries and grief to perfectionism and nervous system regulation.This book is for any woman seeking growth and inspiration who wants to feel better equipped and more resilient in facing life's challenges. Grab it here: https://www.mollyclaire.com/she-risesMolly also opens up about her coaching journey in the early days, including her contract work with The Life Coach School, how saying “yes” to every opportunity built her reputation, and how that foundation of trust helped her grow a sustainable business.If you're a life coach or small business owner ready to grow your influence and collaborate with aligned partners, this episode is for you.Here's your homework: Think about where your ideal clients are right now and whose audience needs your work. Where, and how, can you create a mutual referral network?-----** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/8I8K5xxlyBA-----Molly Claire is a Master Certified Life Coach who is passionate about helping her clients achieve their greatest potential. Molly speaks, teaches, and coaches women from around the world and believes that as individuals change, so does the world. Her business is merely an extension of how she feels about raising her kids—helping each of them to become who they are meant to be and create a fulfilling life. She is honored to have the opportunity to support women who make such a difference every day.Molly has always had a keen interest in brain development, specifically in early childhood. During her years as a stay-at-home mom, she created preschool groups and taught at a private preschool, always implementing strategies to encourage healthy brain development.When Molly found life coaching, she was amazed at how the cognitive process helped her change her life. That's when she knew that she wanted to help other women understand their brains as well and understand (and change) their lives. Molly is double certified as a Master Life and Weight Loss Coach. She also trains coaches for The Life Coach School and walks with them side by side as they complete the certification process.Molly is the proud mom of a musician, an athlete, and a strong-willed bundle of “sugar and spice” (heavy on the spice). They are her pride and joy. They challenge her daily and are her greatest teachers. Molly Claire offers private and group coaching by phone, online, and through live retreats. Learn more at mollyclaire.comConnect on social: @mollyclairecoachingCheck out her podcast: Life, Mastered with Molly Claire-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter, The Playbook at caryngillen.com/blog.Connect with me on social: I'm @caryngillen in all the places.Or schedule a free Coffee & Clarity Chat.I have lots of different options (and price points) for how I can support you.If you think I'm the coach for you, you're probably right! Message me to connect, and we can figure out together where you fit.
Your Next Move is back! In this episode, Kimberly Brown shares why she hit pause earlier this year and how that break led to a shift in focus. If you're a high-achiever ready for elevated strategies, this new chapter is for you.
Let's have a heart-to-heart about something that might be quietly blocking your visibility — and it's not your content strategy. In this episode, Jan shares a powerful mindset shift for Christian women entrepreneurs who are struggling to show up online. If you've ever second-guessed a post, delayed your launch, or shrunk back out of fear of being “too much,” this one's for you.We explore the spiritual side of visibility, the sneaky fear that hides behind phrases like “I don't want it to be about me,” and how imposter syndrome can disguise itself as humility. Jan reminds us that visibility in business isn't about being flashy — it's about being faithful.You'll walk away with real-talk encouragement, biblical truth, and a few bold affirmations to speak over your calling.What You'll Learn:Why visibility blocks are rarely just a “strategy” issueThe subtle difference between humility and hidingHow imposter syndrome can keep faith-based entrepreneurs stuckWhat it means to anchor your business in truth when fear creeps in4 affirmations to combat visibility fearsA mindset shift that makes your message magnetic to your ideal clientsMemorable Quotes:“There's a difference between humility and hiding. One honors God. The other masks fear.”“The enemy doesn't have to destroy your calling — he just has to convince you not to show up for it.”“God chose you — your voice, your story, your quirks — on purpose.”Reflect + Apply:This week, ask yourself:What does obedience look like for me today?Is fear driving my hesitation to show up?Whose voice am I listening to — God's or something else?And then? Take one faithful step. Even if your voice shakes.CONNECT WITH JAN:Here are all the best places and FREE stuff
Lyceum's Cybersecurity Series Part 1: "What You Don't Know CAN Hurt You" Welcome to Episode 30, Season 9 of A CEO's Virtual Mentor® In this opening installment of Lyceum's new Cybersecurity Series, A CEO's Virtual Mentor® convenes five board members and cybersecurity experts from the Lyceum Circle of Leaders® to confront one of the most elusive challenges in modern governance – understanding what you cannot see. As Stephen Hawking warned, "The greatest enemy of knowledge is not ignorance — it is the illusion of knowledge." That illusion, we learn, is the hidden trap of board cybersecurity oversight. Across four parts, our guests – Jorge Benitez, Brook Colangelo, Michael Crowe, Michael Kehs, and Wendy Thomas – illuminate how directors can move from passive awareness to active preparedness, transforming cybersecurity from a technical checklist into an enterprise discipline rooted in governance, visibility, and human judgment. The program examines why boards miss what matters most, how to see beneath the "hidden surface" of cyber risk, and how disciplined frameworks turn uncertainty into resilience. Through their collective insight, a new picture emerges: cybersecurity not as compliance, but as the continuous practice of foresight. Program Guide A CEO's Virtual Mentor® Episode 30 Lyceum's Cybersecurity Series Part 1: "What You Don't Know CAN Hurt You" 0:00 | Introduction Host Tom Linquist introduces Season 9 and Lyceum's special Cybersecurity Series — the first podcast project to draw on multiple members of the Lyceum Circle of Leaders®. He frames the series' purpose: to help boards confront cybersecurity not as a technical topic, but as a behavioral and governance issue — an invisible domain where the illusion of knowledge endangers oversight itself. Part 1 — Why the Subject Is Important (4:00 – 16:30) Cybersecurity has evolved from a back-office function to a boardroom imperative. Jorge Benitez recalls establishing Accenture's early information-security practice and how cyber risk became a universal business concern. Mike Crowe contrasts threat motives across industries and stresses that "cybersecurity is everyone's responsibility." Brook Colangelo links cyber vigilance to corporate sustainability and shareholder trust. Michael Kehs reminds boards to get started early; that "by the time you hear the thunder, it's too late to build the ark." Wendy Thomas draws the parallel between today's need for cyber fluency and boards' earlier journey toward financial literacy. Together, they establish the stakes: what boards don't know can — and will — hurt them. Part 2 — Visibility (16:50 – 31:20) True oversight requires seeing what lies beneath the surface. Brook Colangelo describes forming a Technology and Cyber Committee and applying the NIST framework to benchmark maturity. Mike Crowe explains hiring "offensive" experts to test defenses before attackers do. Wendy Thomas introduces the streamlined Prevent–Detect–Respond (PDR) model, connecting it to board metrics such as mean time to detect and mean time to respond. She also warns that during crises, boards must remember: "There's no watching the game tape during the game." This segment translates technical language into governance visibility — turning blindness into inquiry. Part 3 — Risk Management (31:36 – 39:50) Cybersecurity joins the top tier of every board's risk matrix. Mike Crowe situates cyber alongside geopolitical and climate risks. Tom Linquist introduces the "hidden surface problem" — the behavioral bias that limits directors to what is easily seen. Brook Colangelo reframes preparedness as competitive advantage: companies that prove digital trust win customers and revenue. Jorge Benitez observes that the most progressive boards now embed cyber within comprehensive risk frameworks, enabling all directors to engage. This section bridges oversight and enterprise resilience, urging boards to govern the unseen. Part 4 — Objectives of the Cybersecurity Series (40:18 – 44:58) The series concludes its first installment by looking ahead. Brook Colangelo highlights how global conflict and artificial intelligence have accelerated the pace and complexity of cyber risk. Wendy Thomas calls for a stronger community of boards that collectively raise the cost of attack. Jorge Benitez encourages continuous learning through peer forums such as the Lyceum Circle of Leaders®. Tom Linquist closes with an invitation to continue the series — a journey from illusion to insight, from defense to resilience. Total Runtime: ≈ 45 minutes We would like to express our special thanks to the clients of Lyceum Leadership Consulting that enable us to bring you this podcast. Informative and Helpful Links NIST's Cybersecurity Framework: https://www.nist.gov/cyberframework CISA's Cybersecurity Incident & Vulnerability Response Playbooks: https://www.cisa.gov/sites/default/files/2024-08/Federal_Government_Cybersecurity_Incident_and_Vulnerability_Response_Playbooks_508C.pdf Your host Thomas B. Linquist is the Founder and Managing Director of Lyceum Leadership Consulting and Lyceum Leadership Productions. Over his 25 years in management and leadership consulting he has served a wide array of corporate clients. This includes leadership assessment and search for chief executive officers, chief financial officers, chief operating officers and directors of boards. He holds an MBA from the University of Chicago and over his 35-year career has served in a variety of roles: as an engineer with Shell Oil Company, a banker with ABN AMRO Bank, and as treasurer was the youngest corporate officer in the 150+ year history at Peoples Energy Company in Chicago. He is an expert on hiring and promotion decisions and leadership development. Over the course of his search and advisory career, Tom has interviewed thousands of leaders and authored numerous articles exploring group decision-making under uncertainty, board effectiveness, and leadership development. Join the Lyceum Circle of Leaders® a community of forward-thinking leaders dedicated to improving leadership through shared intelligence. Please spread the word among your fellow executives and board colleagues. Program Disclaimer The only purpose of the podcast is to educate, inform and entertain. The information shared is based on the collection of experiences of each of the guests interviewed and should not be considered or substituted for professional advice. Guests who speak in this podcast express their own opinions, experience and conclusions, and neither The Leadership Lyceum LLC nor any company providing financial support endorses or opposes any particular content, recommendation or methodology discussed in this podcast. Follow Leadership Lyceum on: Our website: www.LeadershipLyceum.com LinkedIn: The Leadership Lyceum LLC Email us: info@LeadershipLyceum.com This podcast Leadership Lyceum: A CEO's Virtual Mentor® has been a production of The Leadership Lyceum LLC. Copyright 2025. All rights reserved.
Most brands post content.The powerful ones build movements. In this episode, I'm taking you behind the scenes of how our agency partnered with ConstructReach to turn a hands-on workforce experience for 175+ students in Cleveland into a multi-platform visibility campaign that drove: +596% growth in views+253% increase in reach+1,400% jump in link clicksSurge in brand awareness and partnership visibility This wasn't just content — it was strategic storytelling with purpose. We talk about: How to turn real-world events into long-tail digital impact Live content capture playbooks & on-site execution Positioning mission-driven brands as industry leaders Creating content systems that amplify youth empowerment Why visibility with meaning beats going viral If you host events, serve community-based audiences, or want to build thought leadership that actually matters, this episode is your blueprint. What You'll Learn How to plan a narrative BEFORE the eventReal-time social strategy → roles, POVs, interview flowPost-event repurposing systems (your future self will thank you)Tips to amplify partners & sponsors (so they want more)The content formats that drive REAL engagementLessons from working with youth, schools & industry leaders This is event marketing + storytelling + impact branding — done right. Download the Case Study + Event Content Blueprint Want the full case study, shot list, and event content repurposing system? Download here: linkor DM IMPACT on Instagram to get it instantly. Follow ConstructReach Website: constructreach.comIG: @constructreachLinkedIn: ConstructReach Connect With Me Instagram: @michellelthamesPodcast: Social Media DecodedWebsite: michellethames.com If You're Ready to Build Movement-Level Visibility Book a strategy day, keynote, or consulting engagement→ link Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
this episode is a real-time snapshot of what happens before everything clicks — the messy middle between "I want to start a podcast" and a full blown brand being built.It's part of an ongoing series where I sit down with our client, Steve Sapourn of the Neuro's Journey, to capture what really happens behind the scenes as my podcast company Voice and Visibility helps him build his personal brand and own his story in real time.Together, we talk about the energy of visibility, the fear of being seen, and the moment when alignment begins to take shape. Steve shares how he's finding his authentic voice, shaping his message, and aligning who he is with what he's creating.If you've ever felt the call to share your story and your voice, this episode will meet you right where you are.02:00 The aspects of building a brand from scratch – with zero followers or visibility07:15 Facing the fear of visibility: Harnessing the energy shift that follows12:38 The inner work before the strategy18:50 Fighting through external validation while navigating the creative process25:00 Using life as your guru to find true brand alignment31:42 How to build momentum even when you feel vulnerable 58:00 Avoiding the trap of losing yourself: Staying true to your brand's purpose01:10:00 Steve's official podcast launch01:17:30 Celebrating alignment while being high on lifeRESOURCES + LINKSHop on my Newsletter to Watch Me Build My Podcast + Media Company, Voice and Visibility in public – https://voiceandvisibility.myflodesk.com/optinFollow Samantha on InstagramFollow Samantha on TiktokSubscribe on YoutubeConnect with Steve:The Neuro's Journey Podcast Launch Party 11/22/2025, Boulder COFollow Steve on Youtube
Michael and Joe explore how podcasting helps build relationships, boost visibility, and grow businesses. Joe, a 20-year radio veteran and founder of Podtopia Network, shares insights on using podcasts as a long-term marketing tool. Michael discusses how The Breakfast Leadership Show became a platform for connection, storytelling, and collaboration. Together, they highlight simple strategies for starting a podcast, finding your audience, and turning authentic conversations into opportunities for growth. LinkedIn: https://www.linkedin.com/in/joe-massa-3a6ab264/ Instagram: https://www.instagram.com/podtopianetwork/ https://www.podtopianetwork.com/
Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results. You'll leave with a copy-and-paste Anchor Hub outline and a 30-day action plan.
This week on The KORE Women podcast, Dr. Summer welcomes Lynnaire Johnston, who is a global LinkedIn authority, author of Link∙Ability, and the go-to voice for professionals who want to grow their presence with authenticity. We talk about how to build credibility on LinkedIn, what really works in 2025, and how even one small shift can change your visibility and your career. Whether you're a seasoned leader or just getting started, this episode is full of actionable insights. You can follow Lynnaire Johnston on LinkedIn, YouTube at: LinkAbilityNZ, Substack, Spotify, Amazon, and at: linkability.biz LinkedIn: https://www.linkedin.com/in/lynnairejohnston/ YouTube: https://www.youtube.com/@LinkAbilityNZ Amazon: https://amzn.to/3rKu72R Substack: @lynnairejohnstonlinkability Spotify: https://bit.ly/3vmvZTn Website: https://linkability.biz Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast. Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about Dr. Summer Watson, MHS, PhD, KORE Women, LLC, the KORE Women podcast, KORE Business Solutions, and Cross-Generational Consultation Services by going to: www.korewomen.com. Thank you for listening! Please share this podcast with your family and friends. #KOREWomenPodcast #LinkedInVisibility #ProfessionalRelationshipBuilding #AuthenticConnections