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Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is whether a model represents your brand accurately when no one clicks at all. He and Greg Kihlström get into what to build and what to measure instead."AI search" is several different problems wearing one label. A crawler pulling your content, a model synthesizing an answer, and an agent acting on someone's behalf are not the same event — and teams that treat them as one end up optimizing for the wrong thing.A website now serves two readers with different needs. White on what changes structurally when the page has to work for a human and for a machine that will compress it into three sentences.Visibility is probabilistic, so accountability has to change. The same prompt can surface your brand one day and skip it the next. White on what a marketing leader can honestly commit to a CMO or a board in that environment.About Kevin WhiteKevin White is a B2B tech marketing leader who has helped shape go-to-market at Segment, Retool, and Common Room, and now leads marketing at Scrunch AI, an AI-first customer-journey platform. He got his start in SaaS at Gigya — where he was handed Marketo and told to 'figure it out,' the spark for a learn-by-doing growth mindset that merges analytical rigor (attribution, lifecycle infrastructure, reporting) with creative offer- and channel-building. That growth foundation carried him to leading whole marketing orgs, though he's candid that the climb pulled him away from the hands-on craft he loves, and at Common Room he deliberately stepped back into a senior IC role. At Scrunch he focuses on one of the most overlooked shifts in modern marketing: websites are now consumed as much by AI bots as by humans, and brands that make their sites legible to LLMs — through structure, markdown and JSON, schema, and a parallel AI-optimized experience — win the emerging AI retrieval channel.Kevin White on LinkedIn---------- Resources ----------This episode is brought to you by Scrunch. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. Learn more at Scrunch.comReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Have you ever felt like fully expressing who you are might make you too much for the people around you? In this episode, I'm unpacking a fear I see in so many ambitious, successful women: the fear that becoming more visible, successful, bold, or fully expressed could cost us connection and belonging. I share a powerful conversation with a friend that helped me recognize where I'm still navigating this pattern myself, why your next level likely isn't blocked by a lack of strategy, and what can happen when you unconsciously make yourself more palatable to keep others comfortable. Plus, I share 2 practical ways to start rewiring this pattern so you can feel safer being fully seen, step into your next level of impact, and reach the people who need what only YOU can offer. HIGHLIGHTS 00:00 The hidden fear that can keep ambitious women from fully expressing themselves. 03:15 Why your next level probably isn't blocked by a lack of strategy. 04:26 What happens when your success starts to feel isolating. 06:00 How being told you're "too much" can follow you into your success. 09:00 The tension between wanting MORE and fearing what it could cost you. 11:30 Are you unconsciously making yourself less visible to protect your relationships? 13:24 The realization that made me take my own advice about being fully seen. 15:00 What your fear of "showing off" could be costing the people you're meant to serve. 17:51 How to separate yourself from the limiting pattern you want to change. 19:00 Why your full self-expression could become someone else's permission slip. 22:00 The first thing you need to do if you're afraid of being "too much." 24:00 The uncomfortable truth about using other people's reactions to keep yourself small. 26:14 Why you need people who won't let you play smaller than your potential. 27:15 How to "microdose" being too much and rewire your relationship with visibility. 29:00 The connection between self-expression and truly authentic relationships. 30:39 Who misses out when you make yourself more palatable for everyone else. RESOURCES + LINKS Join me inside: THE UPGRADE - You know you're meant for more. The Upgrade is where we close the gap between knowing it and becoming it. THE UPGRADE MASTERMIND - For the woman who's already successful but knows she's nowhere near her full potential. The Upgrade Mastermind is your next room. Save the date for the 2027 Powerhouse Women Event NOW: August 6-8, 2027! FOLLOW Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Send us Fan MailYou can be talented, dependable, and exhausted from giving your best and still feel invisible at work.After taking a two-and-a-half-month break from recording, I'm back with an honest look at what has been changing in my life and business. I recently had a coaching session that gave me the kind of clarity I could not find by working harder, overthinking my next move, or asking an AI tool to generate another template.In this episode of The Mid-Career GPS Podcast, I explore what it takes to rebuild your confidence and career momentum when things do not go as planned.I share what happened during my humbling experience competing on the PBA50 Tour. Tournament after tournament, I failed to advance beyond the first round. The experience reminded me of what many mid-career professionals face when they repeatedly apply for jobs, complete first-round interviews, and receive another rejection.Eventually, disappointment can make you question your talent, preparation, and future. But failure does not have to become your identity.I walk you through the three questions I use to turn disappointment into better decisions courtesy of two-time Olympic Champion, Lannie Basham:What did I do well?What did I learn?What will I do differently next time?This simple resilience framework can help you evaluate a job rejection, recover after being passed over for a promotion, prepare for an important workplace conversation, or regain momentum when you feel stuck in your career.I also share why I decided to end the SHOW UP Leadership Lab membership. Simplifying my business allows me to focus more intentionally on helping mid-career professionals increase their visibility, strengthen their influence, and create meaningful career momentum.If you feel undervalued, overlooked, or unsure about your next career move, working harder may not solve the problem. You may need better information, a clearer strategy, and more intentional conversations with the people who can influence your career.In this episode, you'll learn:How to rebuild your confidence after a professional disappointmentWhy repeated rejection can distort how you see your abilitiesHow to turn difficult experiences into practical career lessonsWhy doing excellent work is not enough to get noticedHow visibility and influence affect career advancementWhen you may have “crossed the bridge” in your job or careerWhy honest conversations are essential for career clarityHow to stop waiting for someone else to recognize your valueYou do not need to have your entire career figured out today. But you do need to stop waiting for your hard work to speak for itself.If you are ready to become more visible, communicate your value, and create greater career momentum, join me for my free webinar:Stop Waiting to Be Noticed: How Mid-Career Professionals Increase Visibility, Influence, and MomentumRegister at johnneral.com/webinar.Subscribe to The Mid-Career GPS Podcast, share this episode with someone who feels overlooked at work, and leave a review so more mid-career professionals can find the show.Support the showIf this episode resonated with you and you want more support in how you SHOW UP for your career and life, there are two ways we can work together.Learn more about my SHOW UP Leadership Lab, my monthly membership program, at https://www.johnneral.com/showupIf you would like to learn more about how I can help you as your leadership and career coach, visit https://www.johnneral.com/workwithme.Get John's free weekly leadership and career newsletter at https://www.johnneral.com/the-mid-career-gps-newsletterOther ways we can connect:Connect with John on LinkedIn here.Get John's books on Amazon here. Follow John on Instagram @johnneralcoaching. Subscribe to John's YouTube Channel here. Please leave a rating and review on Apple Podcasts here.This podcast is listed in Feedspot's Top 90 Best Executive Career Podcasts.https://podcast.feedspot.com/executive_career_podcasts/
Everyone is writing the same article about AI visibility: it's a new discipline, and—what luck!—they sell the thing that fixes it. Nope. AI systems reward probability, not popularity, and probability gets built through the integrated program communicators have been running for more than a decade: the PESO Model®. In this week's Spin Sucks podcast episode, Gini Dietrich breaks down the specific job each media type does in the evidence base LLMs actually score—and the claims-versus-corroboration audit to run with your team this week. Links: Full article: https://spinsucks.com/communication//ai-visbility-peso-model Marketing Dive article: https://www.marketingdive.com/news/why-unpaid-media-is-now-essential-to-ai-visibility/822485/ Free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/
What if growing your business doesn't require creating more content, launching another offer, or spending even more time on social media? In this episode of Social Media Decoded, marketing strategist and entrepreneur Michelle Thames shares why she's approaching September differently. Instead of doing more, she's focusing on making the visibility, content, relationships, and platforms she has already built work harder. After years of building her personal brand, podcast, email list, local visibility, speaking opportunities, partnerships, events, and community, Michelle is shifting from constant creation to leverage. She breaks down what has actually moved her business forward—and why relationships, follow-up, community, strategic partnerships, and a connected visibility ecosystem often create more opportunities than simply posting more. If you're an entrepreneur who feels like you're constantly creating but not getting enough business from your visibility, this episode will help you rethink your strategy. In This Episode, You'll Learn: Why doing more isn't always the answer to business growth The difference between being busy and building momentum What has actually created opportunities in Michelle's business Why relationships are an essential part of a visibility strategy How Michelle is batching her podcast and content to create more freedom How to repurpose one idea across multiple marketing channels Why email marketing needs to do more than promote your offers How to turn podcasting into a larger authority-building strategy Why speaking opportunities need a clear next step How strategic partnerships can expand your reach faster than building alone Why Michelle is investing more deeply in community How to create a visibility ecosystem that connects your content, email, podcast, events, offers, and relationships Why entrepreneurs should focus on leverage instead of constantly adding more The September Shift: From More to Leverage Michelle's focus for September is simple: Stop automatically adding more. Start leveraging what already works. That means batching content instead of reinventing it every day. Nurturing an existing email list instead of only chasing new followers. Following up with relationships instead of constantly looking for new contacts. Turning podcast episodes into emails, social media content, speaking points, and community conversations. Being more selective about events, collaborations, and speaking opportunities. And creating a business that doesn't require the founder to be online every minute for the business to keep growing. Because sometimes growth isn't addition. Sometimes growth is leverage. Join the Conversation Michelle wants to hear from you. If you're listening on Spotify, finish this sentence in the episode comments: “In September, I'm no longer __________.” What are you simplifying, eliminating, or refusing to force in your business? If you're listening on Apple Podcasts, leave a review and share your answer there. Join Connected & Paid If you're ready to become more intentional about your visibility, relationships, implementation, and business growth without trying to figure everything out alone, join Michelle inside Connected & Paid. Connected & Paid is a community for ambitious women who want to become more visible, build meaningful relationships, create opportunities, and turn their expertise into a business that works. DM Michelle the word CONNECTED to learn more. Key Takeaway You may not need another platform. You may not need another offer. You may not need more content. You may not even need more followers. You may need to make what you've already built work harder. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Jason explains why data alone cannot tell you everything you need to know about a construction project. Metrics matter, but leaders still need visibility, experience, and direct observation to understand what is really happening. Jason discusses the limits of KPIs and lagging indicators, the danger of confusing correlation with causation, and the importance of field walks in understanding team morale, preparation, training, planning, and project behaviors. He explains why the most valuable information is often difficult to capture in a dashboard and must instead be seen and interpreted by experienced people. What you'll learn in this episode: Why project data and KPIs rarely tell the complete story on their own. How confusing correlation with causation can lead to poor conclusions from data. Why field walks help leaders understand behaviors, preparation, morale, and project conditions. How visual systems and experienced observation help teams identify information that metrics cannot capture. Are you managing your project only through reports and KPIs, or are you also getting close enough to the work to see what the data cannot show you? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode. And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two
Mahesh Rajasekharan of Cleo talks about what they do; data & visibility challenges; the evolution of supply chain orchestration; & their new Executive Report. IN THIS EPISODE WE DISCUSS: [02.38] What excites Mahesh about transformation, why he calls Cleo a 'neo-startup', and how he has shaped their mission and growth strategy. "I've always been attracted to transformation opportunities… Cleo had great technology, loyal customers and an important market position. But it also had enormous untapped potential." [04.47] Who Cleo is, what they do, and what it means to orchestrate a supply chain, as opposed to simply integrating it. "Visibility tells you what happened, but orchestration is what helps you decide what to do about it. It's going from systems of record to systems of action." [06.29] The problem with historic working siloes, and how orchestration forces collaboration and a customer-first approach. "Often, planning has all the context but cannot execute. Execution systems can execute, but don't have enough context. The ability to bridge the co-ordination gap can unlock significant value – and every participant in the supply chain is responsible." [10.34] Cleo's north star – 'to make global supply chains better' – and the big turning points that have defined their evolution. [13.47] The ideal client for Cleo, how that profile has changed over the course of their evolution, and why supply chain has to become a revenue driver. [21.14] Why Cleo conduct an annual Global Supply Chain Executive Report, and the most surprising findings from 2026. [23.52] With 88% of organizations increasing their use of automation, yet 55% reporting increased operational complexity as a result, a closer look at exactly what's driving that disconnect. [25.43] Why only 16% of organizations say they have true end-to-end, real-time visibility across their supply chain, despite visibility being a critical goal for over a decade. "Supply chains have become true ecosystems, not enterprises… So the data an organization needs oftentimes sits outside its four walls." [29.46] As leaders become increasingly comfortable with AI-based recommendations but still struggle to trust the underlying data, where companies should actually focus if they want AI to deliver real value. "The two most important things are context and governance… You can't get to a data 'holy grail', but if you can establish a superior context, then you can execute." [35.10] How organizations can improve their data context and trust more quickly. [39.13] How companies can streamline order processing with Cleo to course correct problems, improve on-time and in-full performance, boost speed, reduce cost, and enhance customer relationships. [44.20] How sitting on the boards of Cleo, Ascend Software, and Banyan Software helps Mahesh understand the wider market and develop Cleo's own strategy moving forward. "It really makes you understand how universally challenging operational complexity has become… And it provides a strong perspective on what separates companies that successfully transform from those that struggle." RESOURCES AND LINKS MENTIONED: Head over to Cleo's website now to find out more and discover how they could help you too. You can also connect with Cleo and keep up to date with the latest over on LinkedIn, YouTube, Facebook and X (Twitter), or you can connect with Mahesh on LinkedIn. Check out our other podcasts HERE.
What if growing your business online didn't require creating brand-new content every single day? In this episode of Social Media Decoded, Michelle Thames sits down with creator, educator, agency owner, and Call Her Creator podcast host Katelyn Rhoades for a real conversation about visibility, content systems, creator confidence, and building a business that doesn't depend on one platform or one income stream. Katelyn shares how she went from working a traditional marketing job to building an online audience, launching a social media agency, growing a podcast, creating digital products, landing brand partnerships, and developing her Visibility Vault. But the biggest lesson? You don't have to constantly reinvent the wheel to stay visible. Michelle and Katelyn break down how repeatable content frameworks, recognizable branding, strategic repurposing, strong hooks, carousels, email marketing, and documenting your real life can help you become memorable without burning yourself out trying to create something new every day. In This Episode, You'll Learn: How Katelyn used social media visibility to leave her job and build her own business Why consistently showing up online can create opportunities you never expected How to stop putting pressure on yourself to create completely new content every day Why content frameworks and repeatable templates can actually make you more creative How recognizable branding helps people remember your content Why your best-performing content should be repurposed instead of abandoned How Katelyn reviews 30-, 60-, and 90-day content performance to decide what to create next Why people probably didn't see your content the first time you posted it How to use carousels strategically with stronger hooks, value, and calls to action Why documenting your real life can sometimes connect better than highly polished content How visibility helped Katelyn land opportunities including Forbes, podcast sponsorships, speaking, and brand work Why being good at what you do isn't enough if nobody knows you exist How showing up online can strengthen your confidence as an entrepreneur Why follower count shouldn't determine whether you start pitching yourself or sharing your expertise How email can create deeper relationships when you stop treating every message like a marketing campaign Why entrepreneurs should build multiple streams of income How Katelyn currently monetizes through agency services, creator partnerships, podcasting, digital products, memberships, and the Visibility Vault Why building an email list, podcast, or other owned audience matters if social media disappears How authenticity will become even more valuable as AI-generated content becomes more common Stop Reinventing the Wheel One of the biggest lessons from this conversation is that consistency doesn't mean creating something completely different every day. Look at what's already working. Repurpose it. Turn it into a series. Update the hook. Change the example. Use the same framework again. Your audience probably hasn't seen everything you've already created—and recognizable content can actually strengthen your personal brand. The goal isn't to constantly surprise people with a completely different version of yourself. The goal is to become recognizable enough that people know your content before they even see your name. Visibility Creates Opportunities Katelyn's story is proof that visibility can open doors you couldn't have planned for. Her decision to consistently share what she knew online ultimately helped create opportunities including growing a large audience, launching an agency, starting a podcast, landing media exposure, working with brands, speaking, and creating multiple revenue streams. Michelle and Katelyn also discuss an important truth for anyone who has been hiding: Someone with less experience or expertise may be receiving opportunities simply because they are willing to consistently show people what they know. You don't want to become your industry's best-kept secret. Build Beyond Social Media Instagram may be an important visibility tool, but it shouldn't be your entire business. This episode also explores why creators and entrepreneurs should build an ecosystem that includes channels such as: Social media Email Podcasting YouTube PR Digital products Services Brand partnerships Community The more ways people can discover, learn from, and stay connected to you, the less dependent your business becomes on any single algorithm. About Katelyn Rhoades Katelyn Rhoades is a creator, educator, entrepreneur, social media agency owner, and host of the Call Her Creator podcast. She also created the Visibility Vault, a collection of tried-and-tested Canva templates, captions, and plug-and-play resources designed to help creators stay visible without starting from scratch every time they post. Her approach combines content strategy, visibility systems, confidence, authenticity, and practical tools that help entrepreneurs consistently show up online. Join the Conversation What part of this conversation hit you the hardest? Are you putting too much pressure on yourself to create something new every day? Are you sitting on content you could repurpose? Are you letting follower count keep you from showing up? Or do you need to finally start building your email list? If you're listening on Spotify, leave a comment and tell us your biggest takeaway. If you're listening on Apple Podcasts, leave a review and let Michelle know what you're changing after listening to this episode. And if this conversation reminded you of another entrepreneur or creator who needs permission to stop overthinking their content, send this episode to them. Key Takeaway Visibility isn't about doing more just for the sake of doing more. It's about doing the right things consistently enough to become recognizable. Stop trying to recreate the wheel every day. Show up. Share what you know. Repurpose what works. Build relationships. Build your email list. And create a business people can discover in more than one place. Because the visibility you build today could create opportunities months—or even years—from now. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us Fan MailYou keep saying you do not have a story. The truth is you have hundreds. You just have not noticed them yet.In this episode, Theresa Croft sets you free from the idea that your story is buried treasure you have to dig up. Your story is not lost. It is hiding in plain sight, in the ordinary moments you walk right past.Theresa shares the five-second moment, the tiny beat where something in you shifts, and shows you eight everyday places your stories are already waiting. Your old photos. Your journals. Your text messages. Your Facebook memories. Your prayers from the hard seasons. She opens up her own life to show you how, from the radio booth with her son to a small camper on the land to the day everything changed.This week, sit with God, pick one of the eight places, and notice the story you might have just walked by. That is your first thread.If this stirs something in you, come sit in the room at the next Calling Activation Study on September 15. We look at your calling and map the stories your ideal client is waiting to hear. Click the link belowhttps://TheresaCroftLive.com/seminarRegister Click HERE: The Calling Activation Study; Discover the Story That Connects Your Calling to the People You're Meant to Serve.To be a guest on the Calling series: https://theresacroft.com/your-seatHome TheresaCroft.comInstagram: https://instagram.com/theresacroftFacebook: https://Facebook.com/theresamcroftYouTube: https://YouTube.com/@theresacroftMore Podcast Episodes on Apple and Spotify
What if more visibility isn't actually what your business needs to make more sales? In this episode, I break down why getting in front of more people won't move the needle if your messaging isn't clear enough to make the right person immediately think, “That's for me.” I share how to communicate the specific problem you solve, why being authentic doesn't mean showing up unprepared, and the mistake that causes people to hear what you do without understanding why they need it. Get ready to simplify your message, become known for the ONE thing you want people to remember, and turn the attention you're already getting into more followers, clients, and sales. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why more visibility won't lead to more sales if your messaging isn't clear. The messaging mistake that makes the right people scroll past your content. How to communicate what you do so your ideal client instantly knows it's for them. Why “showing up authentically” without a clear message can hurt your conversions. The difference between talking about what you do and communicating the problem you actually solve. How to make your podcast appearances and content lead people toward your offer. The ONE thing you want your ideal client to remember after hearing you speak. Why simplifying your message can help you cut through the noise and become known for what you do. RESOURCES Clarify your messaging, stand out on podcasts, and turn guest appearances into revenue! Get on the waitlist for Million Dollar Guest now at milliondollarguest.com/waitlist. Learn more about Loop at loriharder.com/loop Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci
► Want to work with Randy directly: https://randygage.com/breakthroughu/ ► Prefer audio? Get the podcast https://randygage.com/podcast Getting noticed isn't enough anymore. Visibility used to be the whole game. Now there are a thousand people in your category producing content, and the ones getting booked aren't the loudest — they're the ones clients, media, and AI recognize as the expert.That's a positioning problem, not a marketing problem. And most people never solve it because they're busy optimizing tactics instead of building the asset underneath them: a brand story that makes the choice obvious.In this episode, you'll see the live presentation Randy presented for the National Speakers Association — an interactive workshop on how to build a brand that helps you stand out, get discovered, and get booked at higher fees.In this session you'll learn how to:- Craft a brand story that separates you from everyone selling the same thing- Increase your discoverability with both humans and AI search- Align your message, media, and market so opportunities come to you- Position yourself to command higher fees without apologizing for themThings that Randy mentioned in this video:Blog 1 - https://randygage.com/stop-branding-like-youre-in-the-witness-protection-program/Blog 1 - https://randygage.com/why-no-one-crosses-the-street-for-you/Demo Video ► https://youtu.be/rRs6GiWWot0How to Build a Personal Brand People Can't Ignore ► https://youtu.be/0BWj4PLUeykThe Last Level of Branding ► https://youtu.be/tByHetPUOFI Who is This Guy?Randy isn't some influencer who listened to a couple podcasts and started posting hot takes. He's the streetwise founder of Prosperity Factory, Inc., who has been building and scaling businesses for more than 40 years. Randy has authored 16 bestselling books, translated into 25+languages, including his latest—Wealth Without Apology—and spoken to more than 2 million people across 50 countries. He's been inducted into both the Speaker Hall of Fame and Direct Selling Hall of Fame.But none of that is why people follow him. They follow him because he calls BS…and says what most people are too afraid to admit. When he's not rocking the stage or building his next project, you'll probably find him coaching a softball team somewhere.Connect with Randy:Instagram: randy_gage Twitter: randy_gage Facebook: randygage
Inspired Choices for Business Growth with Christine McIver Authority isn't something you're given—it's something you intentionally build. In this episode, Christine McIver, Business Growth Specialist and CEO of ICN INC., explores why true authority has little to do with titles, followers, or years in business and everything to do with how you lead, communicate, and consistently show up. If you're waiting for someone to recognize your value before claiming your expertise, you're holding your business back. Discover how becoming a trusted authority creates stronger client relationships, greater confidence in your decisions, increased opportunities, and sustainable business growth. When you stop seeking validation and start leading from your expertise, your business begins to attract the clients, partnerships, and results you've been working so hard to create. 5 Key Takeaways Authority begins within you. You first have to recognize yourself as the author of your expertise and acknowledge the uniqueness of what you create. You are the difference in your business. Your unique energy, expertise, and creation are what allow your products, services, and business to stand apart and grow. Stop waiting for permission or validation. Authority grows when you acknowledge yourself instead of waiting for others to recognize your brilliance or tell you you're qualified. Authority is built through consistent action and credibility. Clients trust leaders who consistently show up with clear messaging, dependable services, and strong leadership. Visibility supports your authority. Speaking, networking, podcasting, going on video, and sharing your expertise allow people to discover and recognize the authority you already possess. CEO Without Apology Author Christine McIver Amazon.com – https://www.amazon.com/dp/1997615045 Amazon.ca – https://www.amazon.ca/dp/1997615045 ~ More About Inspired Choices for Business Growth with Christine McIver ~ Christine McIver is a Business Growth Specialist, Inspirational Speaker, TV & Radio Personality, and Founder & CEO of Inspired Choices Network, ICN Signature Summits, and ICN Publishing. She empowers entrepreneurs and business leaders to break through limitations, make bold decisions, and create sustainable business growth with greater confidence, clarity, and impact. Known for her direct, inspiring, and results-focused approach, Christine has helped thousands transform the way they lead, grow, and succeed. If you're ready to stop settling for "good enough" and start creating the business and life you know are possible, Christine will challenge you to take the actions that turn possibility into reality. ChristineMcIver.com https://christinemciver.com Email christine@christinemciver.com YouTube www.youtube.com/@InspiredchoicesBusinessGrowth LinkedIn www.linkedin.com/in/christinemciver Instagram www.instagram.com/christine_mciver_ceo Facebook www.facebook.com/ChristineMcIverCEO TikTok www.tiktok.com/@christine_mciver Inspired Choices for Business Growth ~ Christine McIver https://www.inspiredchoicesnetwork.com/podcast/inspired-choices-for-business-growth-christine-mciver/
What if getting more visible isn't about reaching more people, but being seen by the clients you most want to coach? In this episode, I introduce the Visibility Series and explain why visibility looks different when you approach it as an entrepreneur coach. The goal isn't simply followers or attention. It's building a clientele that buys and makes your business more energizing to grow. Tune in to discover how the clients you attract can shape everything from how you feel about your prices to how willing you are to be seen. I share why changing who you are in response to the wrong clientele can make you less visible to the people you actually want to work with, and how focusing too heavily on numbers can pull you away from connection and service. If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/ Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind
Want more support check out these free resources below:6 Mistakes To Avoid in Dating for Confidence:https://the-self-esteem-and-confidence-mindset.kit.com/6datingtips5 Keys of Confidence for Entrepreneurs: the-self-esteem-and-confidence-mindset.kit.com/5keysofconfidencefornewentrepreneurs 6 Keys for Self Esteem:the-self-esteem-and-confidence-mindset.kit.com/6selfesteemessentials Build Confidence Build Your Voice:the-self-esteem-and-confidence-mindset.kit.com/shareyourvoice Are you quietly shrinking yourself without even realising it? In this eye-opening solo episode of The Self Esteem and Confidence Mindset, I'm breaking down the 5 subtle signs that you're hiding, holding back, and dimming your voice—often without noticing it's even happening—so you can finally recognise the pattern and start showing up fully.If you've got a story or message you're meant to share but keep making yourself smaller in meetings, conversations, or opportunities, this episode will help you spot the visibility wounds quietly running the show and give you a clear path back to being seen and heard.
How can video help you build more confidence, visibility, and connection in your real estate business?In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand.Betti shares the story of one of her first Facebook Lives – when I encouraged her to step outside during one of our Napa Masterminds, hit the LIVE button, and just go for it. That one moment helped change the trajectory of how she showed up online.Today, Betti says people regularly tell her, “I see you everywhere.” Her consistency on social media and video has helped her become more visible in her North Jersey community, get more involved locally, teach others, and even walk into listing appointments with greater confidence.In this conversation, we talk about:* How Betti went from being afraid of video to confidently showing up on camera* Why video builds skills that go far beyond social media* How consistency can make you more recognizable in your local market* Why authenticity matters more than looking or sounding “perfect”* How social media can help Realtors build stronger relationships* The importance of community, connection, and continuing education* Why Betti has remained a #GetSocialSmart Academy member for years* How the Academy helps real estate professionals keep up with an ever-changing marketing landscapeOne of my favorite reminders from this conversation: Your clients already know what you look and sound like. You don't need to become someone else to succeed on video. You just need to get comfortable being YOU.
The lunar eclipse in Pisces on August 27 is getting plenty of attention, and Human Design is what turns it from interesting into usable. Pisces sets the mood. The two gates underneath it set the assignment, and this one is aimed at your visibility. Not the posting kind. Nicole means the version where someone has followed you for two years and still couldn't tell anyone what you actually think. The window opens the night of the eclipse and stays open for about two weeks, so hearing this a few days late costs you nothing. She breaks down the two Human Design gates the sun and the moon are sitting in, and why that particular pair is really one move run from both ends. One of them shows up as the careful version of the answer. The other shows up as a reason, usually a true one. Both keep you unseen, and both feel like something happening to you rather than something you're doing. There's a longer clock running underneath it. These same two gates belong to the collective theme all of us walk into in February 2027, which is why Nicole treats this portal less as something to get through and more as a rehearsal you're being handed early. She made a free guide for the two weeks it's open, and the link is below. LINKS Lunar Eclipse Guide, From Protection to Freedom Seven journal prompts for the two weeks the eclipse portal is open, written for entrepreneurs. To grab it, DM Nicole the word LUNAR on Instagram at @nicolelainoofficial or download it at nicolelaino.com/lunar Incarnation Cross Guide Align your business with your authentic self and attract your ideal clients with the Incarnation Cross Guide. Download it at nicolelaino.com/resources/incarnation-cross-guide/ Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more! If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
In this episode, we're so excited to welcome the insightful Richard Bliss, CEO of Blisspoint Consulting, as we dive into the evolving landscape of LinkedIn and the profound impact of AI on professional visibility. Richard shares his expertise on how the platform has transformed since 2025, moving away from a focus on virality to a more nuanced approach that prioritizes credibility and authority.We discuss the significant changes in LinkedIn's algorithm and how they affect content visibility. Richard explains the importance of understanding what the AI evaluates when determining who sees your posts and how to craft your profile to enhance your professional presence. He emphasizes the need for marketers to adapt their strategies, focusing on consistent topic authority rather than fleeting trends, and the crucial role that thoughtful engagement plays in building relationships on the platform.The conversation also touches on common LinkedIn myths that marketers should leave behind and the power of meaningful comments as a tool for visibility and connection. Key takeaways...- Understand the Algorithm: LinkedIn's AI prioritizes credibility and authority, so you should ensure your profile reflects your expertise clearly.- Focus on Topic Authority: Specialize in a few key topics to establish yourself as a credible source rather than spreading yourself too thin.- Engage Thoughtfully: Use comments as a powerful tool to connect with your audience and enhance your visibility on the platform.- Avoid Common Myths: Move away from outdated practices like posting daily or relying heavily on hashtags; instead, focus on quality content that adds value.Join us for this enlightening discussion filled with practical tips and strategies that will help you navigate the complexities of LinkedIn in an AI-driven world.Our guest...Richard Bliss is a leading voice on how AI is reshaping LinkedIn and professional visibility. As the CEO of Blisspoint Consulting, he has helped countless executives and sales teams understand the intricacies of LinkedIn's evolving AI ecosystem. With a unique blend of military discipline and Fortune 500 experience, Richard empowers professionals to build authority and credibility in an increasingly competitive landscape.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
Turn Your Story Into Visibility, Stages & Revenue with Taurea Vision Avant What if your story could become more than a book? What if it could become a platform for greater visibility, new opportunities, stages, media, and revenue? In this episode, we sit down with Taurea Vision Avant, a two-time TEDx speaker, bestselling author of 15+ books, and founder of BookRich Profits Club™. Over the past decade, Taurea has helped more than 11,000 authors and entrepreneurs turn their stories into stages, media, and revenue. Taurea brings a powerful perspective on the connection between books, personal brands, visibility, and business growth. In our conversation, we explore: Why a published book can be a powerful business development tool The visibility gap and why talented entrepreneurs can remain overlooked How entrepreneurs can use their stories to create greater visibility The system Taurea used to go from one book to two TEDx talks and international stages How building a community can create new opportunities for entrepreneurs Taurea has been featured on ABC News, CBS, FOX 46, Yahoo News, Sheen Magazine, and TEDx stages worldwide. If you're an entrepreneur with a story, expertise, or business that deserves greater visibility, this conversation offers a different way to think about turning your knowledge into opportunities. Learn more about Taurea Vision Avant: Website: www.TaureaAvant.com Social: @VisionAvant Listen to the episode and discover how your story can become a powerful business asset.
Getting more views, followers, and attention on social media does not automatically mean you're building a profitable business. In this episode of Social Media Decoded, Michelle Thames breaks down the four stages of visibility every entrepreneur, creator, and personal brand needs to understand: Being seen. Being known. Being trusted. Being paid. Michelle shares what she has learned firsthand after generating millions of views, creating local content that has reached hundreds of thousands of people, attracting brand opportunities, and watching her content open doors for both her business and the businesses she features. The biggest lesson? A viral video is not a business strategy. It's an attention event. If your visibility doesn't lead people somewhere, you may be getting attention without creating revenue. In this episode, you'll learn: Why more followers may not be the solution to your business growth problem The difference between being seen and actually becoming known How positioning helps people associate your name with a specific problem, solution, or expertise Why constantly posting random content can actually confuse your audience How to build trust through consistency, case studies, stories, results, and showing how you think Why your audience needs proof before they are ready to buy How to turn social media visibility into clients, partnerships, speaking opportunities, and revenue Why every piece of attention needs a clear destination How to create a visibility ecosystem using social media, podcasts, email marketing, events, offers, and community The four questions you should ask when auditing your current personal brand and content strategy Michelle also shares how her recent return to content creation has helped her rethink her own business ecosystem and why the ultimate goal is not simply going viral. The goal is becoming known by the right people, trusted for the right thing, and paid for the value you provide. The 4 Stages of Visibility 1. Seen: People discover you. 2. Known: People begin associating you with a specific topic, solution, or expertise. 3. Trusted: Your content, experience, results, stories, and consistency give people a reason to believe you can help them. 4. Paid: Your visibility leads to a clear offer, opportunity, client, partnership, product, service, event, or community. If people are watching your content but you're struggling to turn that attention into business, this episode will help you identify exactly where the disconnect may be. Join Connected & Paid Connected & Paid is where Michelle is helping women actually build this muscle. Inside the community, women entrepreneurs and professionals are learning how to become more visible, strengthen their positioning, build strategic relationships, create opportunities, follow up, make the ask, and ultimately turn visibility into revenue. If you've been thinking: “People are watching me, but I'm not making enough money.” or “I know I'm good at what I do, but I'm not known for it yet.” Connected & Paid was created to help you bridge that gap. Check the links in the show notes to learn more about Connected & Paid and connect with Michelle before joining. Your Visibility Audit After listening, ask yourself: Can people see me? Do people know me for something specific? Have I given people enough evidence to trust me? Is there an obvious way for people to pay me? Because visibility without a next step is just attention. Share This Episode Know an entrepreneur who keeps saying, “I just need more followers”? Send them this episode. You may not need a bigger audience. You may need a better strategy for moving the audience you already have from: Seen → Known → Trusted → Paid. If you're listening on Spotify, answer the episode question: Which stage are you in right now: seen, known, trusted, or paid? And if the episode helped you, share it to your Instagram Stories, tag Michelle, and leave a review on Apple Podcasts. About Social Media Decoded Social Media Decoded helps entrepreneurs, creators, and business owners understand what it actually takes to build visibility, grow a recognizable brand, create meaningful relationships, and turn their online presence into business opportunities. Hosted by marketing and visibility strategist Michelle Thames, the show goes beyond simply posting on social media and explores the strategy behind becoming known, trusted, connected, and paid. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you're an introvert, Projector in Human Design, or subscribe to the "if they wanted to, they would" line of thinking, this episode is for you.Agata Serocka comes on the show today as a spokesperson for Projectors, who think reaching out, pitching, and asking for what they want isn't part of their strategy. We get into how to build a signal, BECOME the invitation, and not miss out on life's biggest opportunities by sitting in the passenger seat. We talk about:Reframing "waiting for the invitation" and how to move beyond the LITERAL interpretation to actively create conditions (podcasting, writing, showing up) that invite opportunities.Making outreach and pitching feel warm and not annoying AF. Building genuine rapport, finding connections, and doing research before reaching out vs. cold-pitching someone "hey girl haven't talked since we were 16 but would love for you to join my course! Link in bio!"Reframing labels (Projector, HSP, ADHD, rejection-sensitive) as data points to design a personalized, sustainable approach to visibility and business.Discernment over volume. How to say no to opportunities that don't fit, and trusting what's meant to work out, will! Making pitching fun and creative again. Gamify audacity by using playful approaches like quests, small asks, and outlandish ideas to build confidence and make outreach sustainable vs. another "ugh, I have to do that?" choreConnect with Agata:The Culture of Unrushing Podcast on Spotify and AppleSubstackWaitlist to Agata's mastermindExperience Audit FreebieConnect with Chelsea:Join the SHOOT YOUR SHOT CHALLENGE Aug 25-27th!Enroll in Audacity for $900 off til Aug 27th!Get on the Ultimate Pitch Kit waitlist
Everyone wants the AI visibility tool with the free trial and the dashboard. We don't have one to sell you, and neither does anyone else—because if AI isn't recommending your brand, that's usually a trust problem wearing a tooling costume. In this week's Spin Sucks podcast episode, Gini Dietrich makes the case that trust is a supply chain with stations you cannot skip, and she walks through the three shortcuts that failed in public last year. You'll also learn why getting cited by an AI engine isn't the finish line, and how to tell an awareness problem from a belief problem. Read the full article: https://spinsucks.com/communication/ai-visibility-trust/ Links: Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/ The full eight-week arc, from the CMO operating system post through the Duolingo diagnostic, is at spinsucks.com
If you could pick only one, would you take 10,000 new followers or 10 new paying clients? That simple question exposes a problem many entrepreneurs run into: we confuse attention with revenue, then wonder why we feel “busy” but not profitable. We're done treating Instagram followers, views, downloads, and impressions like the finish line. We want a business model that pays us, supports our life, and rewards depth over noise.We break down why audience growth does not always equal business growth and how chasing bigger numbers can dilute your messaging, pull you into trend-chasing, and turn content creation into a full-time job. Visibility without a clear offer and a clear conversion path can leave you with a large audience that never buys. The alternative is simpler and more sustainable: focus on transformation, not broadcasting, and build trust with the right people who are already paying attention.Then we get practical with a 90-day focus plan built around five moves: the right audience, the right offer, the right conversations, the right content, and the right conversion path. We also explain why a handful of great clients can become your best marketing through case studies, testimonials, referrals, and real market intelligence that helps you sell with clarity.If you're ready to stop optimizing for vanity metrics and start optimizing for profit, hit play, share this with a friend who's stuck chasing followers, and subscribe and leave a review so more business owners can find it.Read more hereBook your free discovery call.Support the show
There's a colorist inside the Monday Club who told me this week that one brand guide edit changed everything. Same salon, same skills, same reviews. The only thing that shifted was how she showed up online. Suddenly her content performed differently, and she wasn't chasing anything new. She was just finally speaking the language the internet is actually listening for now.That's the conversation this episode. Because the way people find a salon changed, quietly, over the last few months, and most of us didn't get the memo.In this episode:What I'm calling "the Gemini effect": AI overviews now show up on more than 1 in 5 Google searches, and 68% of all searches end without a single click to any websiteThe stat that stopped me mid-research: people click through 8% of the time when there's an AI summary, versus 15% when there isn't, meaning your website traffic is quietly getting cut in halfWhy ChatGPT's 900 million weekly users matter to your salon, and why your future client might ask AI where to go before she ever opens GoogleThe two jobs of salon visibility now: being relevant to Google (the work you already know) and being known by AI (consistent details, real reviews, and content that doesn't sound like everyone else's AI-generated copy)The exact test to run today: ask ChatGPT, Claude, or Gemini the question your ideal client would ask, and see if your salon shows upThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, including the full salon visibility work that gets you found by Google and known by AI.Learn more: https://www.lexilomax.com/monday-club
In this episode of The Ross Simmonds Show, Ross breaks down how search behavior has evolved beyond Google and why brands need a broader visibility strategy in the age of ChatGPT, Perplexity, Grok, and other LLMs. He shares five practical strategies to help marketers, creators, and business owners strengthen AI visibility, influence buyer discovery, and build a smarter content distribution engine for long-term growth. Key Takeaways and Insights: 1. Increase your brand's surface area - Visibility now depends on how often your brand appears across the sources LLMs use to generate answers. - Google and AI tools increasingly answer questions without sending users to your site. - Expanding brand mentions across blogs, videos, forums, and other platforms increases your chances of being cited. 2. Your Website Is No Longer the Only Asset That Matters - User-generated content, affiliate sites, and review platforms now play a major role in shaping buyer decisions. - Third-party trust signals can influence LLM responses even when direct traffic is declining. - Positive brand sentiment on platforms like G2, Capterra, TrustRadius, and Yelp can improve AI visibility. 3. Every LLM Sources Information Differently - Claude, Perplexity, ChatGPT, and Grok do not pull from the web in the same way. - Broad industry assumptions are less useful than prompt-specific research in your niche. - Marketers need to track which sources appear for their own target queries before building strategy 4. Reddit Requires Real Community Participation - Spamming Reddit or trying to manipulate conversations is a fast way to get banned. - Authentic engagement and value-first participation are far more effective than artificial promotion. - Building trust through genuine contribution can create a sustainable Reddit presence over time. 5. Reverse Engineer What LLMs Already Reward - Use keyword research as a proxy to estimate which queries may also appear in LLM usage. - Track prompts to see what content formats and sources are being cited. - If LLMs favor listicles, comparison pages, landing pages, YouTube videos, or Reddit threads, build for those patterns. 6. Build an AI Visibility Strategy That Drives Pipeline - The goal is not just awareness, but measurable business impact. - Teams should align SEO, content distribution, and prompt tracking into one structured visibility strategy. - Brands that play the long game will be better positioned to earn trust, citations, and conversions. —
Being seen can feel deeply vulnerable for highly sensitive people.Whether you are sharing an honest thought, setting a boundary, expressing a need, sharing something creative, or letting more of your true self be known, visibility can bring up anxiety, self-doubt, overthinking, and fear of judgment.In this episode we explore why visibility can feel so activating for highly sensitive people, because being seen often touches old fears of rejection, criticism, misunderstanding, or not feeling safe to be fully yourself.You'll learn the difference between exposure and supported visibility, and why self-expression does not have to mean pushing past your limits or overwhelming your nervous system.This episode offers a grounded approach to visibility as a nervous system stretch - something you can practice in small, supported ways rather than forcing yourself into the biggest, scariest version of being seen.You'll explore questions like:What am I protecting myself from?Is this fear trying to protect me from real danger, or from the vulnerability of being known?What is one small, supported way I could let more of myself be seen?What would help my nervous system feel supported before, during, or after that step?If you are a highly sensitive person, empath, introvert, deep feeler, creative person, or someone who struggles with visibility anxiety, fear of judgment, people-pleasing, self-expression, over-explaining, or hiding your true self, this episode will help you understand your fear with compassion and begin practicing small moments of honest expression.You do not have to become fearless in order to be brave.Inside Rooted Resilience, we practice this kind of supported growth in gentle, practical ways.Rooted Resilience is my monthly membership for highly sensitive people who want nervous system support, emotional resilience, mindfulness practices, and tools they can actually use in daily life.It is a space to learn how to come back to yourself in real moments: when you feel overwhelmed, overstimulated, emotionally stretched, afraid to speak honestly, or unsure how to honor your sensitivity without making your life smaller.You can learn more about Rooted Resilience here:https://yogiranger.com/rooted-resilienceYou may also enjoy these Insight Timer practices:Yoga Nidra for Nervous System Reset & Deep Rest:https://insighttimer.com/yogiranger/guided-meditations/yoga-nidra-for-nervous-system-reset-deep-rest_1You Are Already Enough: A Deep Reset For Self-Worth https://insighttimer.com/yogiranger/guided-meditations/you-are-already-enough-a-deep-reset-for-self-worth New to the podcast? Start here:Episode 33 – Are You a Highly Sensitive Person?Episode 39 – The Hidden Struggles & Strengths of Highly Sensitive PeopleEpisode 40 – Boundaries for Highly Sensitive PeopleEpisode 41 – Nervous System Regulation for HSPs
In this episode, we discuss how Direct lending defaults are harder to observe than public market defaults, but analysis suggests financial distress has risen markedly since 2022. The discussion and content provided within this podcast is intended for informational purposes only and may not be appropriate for all investors. Reliance upon information provided in a podcast is at the sole responsibility of the listener. The information included herein is not based on any particularized financial situation, or need, and is not intended to be, and should not be construed as, a forecast, research, investment advice or a recommendation for any specific PIMCO or other security, strategy, product or service. Past performance is not a guarantee of future results. All investments contain risk and may lose value. Investors should speak to their financial advisors regarding the investment mix that may be right for them based on their financial situation and investment objective. Podcasts may involve discussions with non-PIMCO personnel and such content contain the current opinions of the speaker but not necessarily those of PIMCO. Other podcasts may consist of audio recording of an existing PIMCO article and such material contains the current opinions of the manager. The opinions expressed in all podcasts are subject to change without notice. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. PIMCO as a general matter provides services to qualified institutions, financial intermediaries and institutional investors. This is not an offer to any person in any jurisdiction where unlawful or unauthorized. For additional important information go to CMR2026-0521-5513952-T
What does it take to be found and trusted in an internet increasingly shaped by artificial intelligence? In this episode, we sit down with author, publisher, and media strategist Dr. Tamara "Tami" Patzer to explore how AI is changing the way businesses, experts, and personal brands establish credibility online. With decades of experience in media, marketing, publishing, and digital strategy, Tami offers a unique outlook on the shift from traditional search toward AI-powered discovery and recommendation. Tune in as Tami breaks down what businesses and individuals can do now to prepare for the next generation of discovery… This podcast explores: What AI suggestibility means and why it matters. How AI is changing the way people discover brands, experts, and information. The rise of the "selection economy" and its impact on future marketplaces. Why digital authority and a consistent online identity are becoming increasingly important. Drawing on her background in journalism, broadcasting, publishing, and digital marketing, Tami has worked with entrepreneurs, authors, professionals, and organizations seeking to strengthen their online presence. She also shares her perspective on how individuals can take greater control of their digital identity and build an authoritative footprint that extends beyond traditional search rankings. Connect with Tami: Daily Success Institute Email Website AI Suggestibility Audit LinkedIn
Send us Fan MailIn this episode of CosmicRX Radio, we sit down with artist and writer, Sam Reuter to discuss authenticity, multidimensionality, and radical resistance. Together, Madi and Sam look at undoing the “good girl” conditioning many of us have faces, as well as embracing cringe and rejecting perfectionism.
Want more support check out these free resources below:6 Mistakes To Avoid in Dating for Confidence:https://the-self-esteem-and-confidence-mindset.kit.com/6datingtips5 Keys of Confidence for Entrepreneurs: the-self-esteem-and-confidence-mindset.kit.com/5keysofconfidencefornewentrepreneurs 6 Keys for Self Esteem:the-self-esteem-and-confidence-mindset.kit.com/6selfesteemessentials Build Confidence Build Your Voice:the-self-esteem-and-confidence-mindset.kit.com/shareyourvoice Have you noticed that the more you scroll, compare, and measure yourself against everyone else, the smaller your voice gets? In this honest solo episode of The Self Esteem and Confidence Mindset, I'm breaking down why comparison is one of the sneakiest visibility wounds out there—quietly convincing you to shrink, stay silent, and hide your message instead of sharing it with the world.If you've got a story or message you're meant to share but keep talking yourself out of it because "someone's already doing it better," this episode will help you understand exactly what comparison is costing you—and how to reclaim the voice it's been slowly muting.
Why does someone with weaker thinking get the credit just because they spoke up more? Speaking up more makes you visible but does not build presence. The signals can be built, but whether the people deciding your next move currently read you as ready is a separate question this video cannot answer for you. See where you stand: https://masteryinsights.com/mentorship-pc What is executive presence, and how do you actually build it? Executive presence is not gravitas, appearance, or how much you speak; it is the conclusion other people reach about your internal state, specifically how you are likely to function under pressure. It becomes visible through five signals: a controlled pace, economy with completeness, composure under pressure, decision level framing, and the ability to leave space. Those signals cannot be faked by speaking up more, because they are produced by five inner conditions: competence, cognitive clarity, internal authority, consequence readiness, and orientation toward service. Visibility only determines whether people notice your contribution, while presence determines what they conclude once they have, so building the conditions, not adding airtime, is what changes how leadership reads you. Key Concepts Visibility versus presence: Visibility is whether people have heard enough to notice your contribution, while presence is what they conclude about you after they notice, so more airtime can raise visibility while leaving the wrong impression intact. Presence: Presence is the read other people form about your internal state, developed internally and made perceptible externally, signaling how you are likely to function under pressure with self-regulation rather than a need for recognition. The five signals of presence: The observable behaviors senior leaders scan for are a controlled pace, economy with completeness, composure under pressure, decision level framing, and leaving space. Economy with completeness: Economy with completeness is using no more language than the decision requires while still giving enough context for others to follow your reasoning, which is not the same as merely being brief. The five conditions of presence: The inner sources that generate the signals are competence, cognitive clarity, internal authority, consequence readiness, and orientation toward service. Internal authority: Internal authority is the grounded conviction that your value and perspective do not depend on another person's immediate agreement, most observable when you are disagreed with, challenged, or speaking with someone more senior. Of the five signals of presence, which one do the people deciding your next role never get to see from you? Show notes and free resources: https://CareerRevisionist.com/episode256 Do you want to move up in executive leadership? Want to elevate your communication skills, leadership abilities and influence in the world around you? If you're ready to start leveling up in your career and you want to develop all of the skills and professional acumen that will allow you to grow into senior executive positions with confidence, apply here: https://masteryinsights.com/mentorship-pc Answer a few questions to see if you qualify for Dr. Grace's executive coaching program, then book a time to speak with a member of our team. --------- Thank You for Listening! I am truly grateful that you have chosen to tune in. Visit my Youtube channel where I release new videos weekly on executive career growth, communication, increasing income, and professional development. Please share your thoughts! Leave questions or feedback in the comments below. Leave me a review on iTunes and share my podcast with your colleagues. With Love & Wisdom, Grace
Full Video on YouTube! This week we unpack Saucy Santana's trending hit “Quiet on the Creek” and use it as a jumping-off point for a bigger conversation about DL culture. Why is it still thriving? How does the LGBTQ+ community contribute to it? And the controversial question: should DL men be included in the LGBTQ+ community? No easy answers—just an honest conversation about secrecy, identity, shame, and why the DL life still works for some men. https://youtu.be/mOZat5xpXKw instagram.com/mrpleasedontirkme
In this episode, the panel discusses the recent CrossFit Games, focusing on programming, streaming quality, athlete storytelling, and the evolution of the sport. They explore what makes the sport engaging, the importance of media, and how to grow the community. Key topics CrossFit Games recap and critique Streaming issues and viewer experience Importance of athlete storytelling and media Single modality vs. multi-modal testing Balancing sport-specific and general fitness The role of media in sport popularity Evolution of athlete body types and training focus Community engagement and local competitions Sound bites "The streaming was absolutely terrible." "You only watch because it's a race." "Greg Glassman and Dave Castro changed the sport." Chapters 00:00 Introduction and Podcast Setup 00:16 Recap of the CrossFit Games and general impressions 01:18 Common critiques: weather, venue, and schedule issues 02:03 Streaming failures and viewer experience problems 03:45 The importance of real-time scoring and race focus 04:54 Simplifying events and making them more accessible 05:50 Discussion on bike riding and modality testing 09:13 Single modality vs. mixed modality testing 11:28 Scoring strategies and event design ideas 13:16 The role of storytelling and athlete personalities 22:06 The decline of community engagement and local competitions 24:33 The impact of media and athlete storytelling on sport popularity 32:26 The influence of Greg Glassman and Dave Castro 38:43 Future directions for CrossFit programming and media 39:42 Closing remarks and next steps
The Smart Passive Income Online Business and Blogging Podcast
You don't want to be the best-kept secret! If people don't know who you are and what you do, they can't help you. That's why finding networking opportunities is vital even if you're running your whole brand online! So how do you put yourself and your goals out there? More importantly, how do you then convert your visibility into clients?If you're posting but nothing's actually happening in your business, listen in on this expert session with Tracy Beavers! This List Building Live talk will help you find more leads and networking opportunities than you'll know what to do with, so don't miss out!Listen in to hear more from Tracy, and visit TracyBeavers.biz/lizlistbuildinglive2026 for her free Visibility-to-Client workbook!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Tracy-Beavers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
GET RICH SALE 44% OFF NOWThis solo chat comes from a full body realization I had mid Pilates class with the lights off and the music loud. And once I saw it I couldn't help but wonder just how many other women are this way...We Chat:Why being a peacekeeper is actually a cage The weirdest, most subtle sign you're a truly liberated woman The unhinged thing I said in a viral interview that ended up getting CUT Saying no even when it costs you money might be the ultimate POWER moveHow I got in trouble with a random guy's girlfriend at the bar in NYCWhy you should be willing to cut people off (even family) Why I think your romantic relationships can predict your success
“I don't think any of us ever arrives. I don't think any of us ever gets to master level.” There comes a point in every business when you have to stop and ask: Is this still working? Is this still energizing me? And, perhaps most importantly, is this still the best way to serve the people I'm here to serve? Sometimes the answer isn't a pivot or a complete reinvention. Sometimes it's an evolution – a new way of doing what you've always believed in, one that better fits the season you're in now. In this episode of the Inside Story podcast, I'm taking you behind the scenes of a pretty significant evolution happening inside LIGHTbeamers as we approach our 11th anniversary. I've been experimenting with our new live Rooms for the past couple of months, and what I've discovered through that experience has given me a whole new level of clarity about where we're going next – and why I believe we need a place like The Story Studio. In this episode, I'm sharing: Why I knew the old way of doing community wasn't working anymore – and what I decided to do about it. After more than a decade of building community on Facebook, I realized it was time for something different. What six to eight weeks of experimenting with the Rooms taught me about what women are really craving right now. And honestly? It wasn't another course, another resource, or another thing to consume. Why I believe we need spaces where we're allowed to be messy, unfinished, and imperfect. The Story Studio isn't about showing up polished. It's about getting in the room and getting the reps. The surprising lesson I learned from Robin's experience in the Listening Room. Sometimes the most powerful thing you can give someone isn't more information – it's an audience willing to listen. Why real human connection matters more than ever in the age of AI. When we can't always tell what's real online anymore, there's something incredibly refreshing about getting into a room with actual humans and having a real-time conversation. How my own podcast became my practice room – and why I want to give you that same kind of space. I didn't start this podcast because I had mastered storytelling. I started it because I needed somewhere to practice. Why LIGHTbeamers isn't disappearing – it's simply moving homes. The Story Studio is the next evolution of our community, and I'm opening the doors at $11/month to celebrate 11 years of LIGHTbeamers. The Story Studio is officially becoming the new home of the LIGHTbeamers community, and I'm so excited about what we're building here. If you're ready for a place to practice your story, your writing, your speaking, your podcasting, or simply your visibility – and you want to do it alongside other women who are putting in the reps too – I would love to have you inside. Come join me for the Story Studio Rooms and see what we're all about at lightbeamers.com/rooms. And as we head into this next chapter together, my challenge to you is the same one I'm giving myself: don't settle for 10. Let's go to 11. Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I'd love to hear from you! >> Rate The Inside Story Podcast
What do you want to be known for, and does your digital footprint actually reflect it? In this special behind-the-scenes session from the She Believed She Could Summit, Allison Walsh is joined by Heather French Henry and Brielle Cotterman for a powerful conversation about personal branding, identity, storytelling, publicity, and taking ownership of your narrative. Heather challenges you to look beyond titles, services, and accomplishments to define the character, values, and impact you want people to associate with your name. Brielle then reveals why telling that story intentionally has never been more important, especially as AI changes how people discover, research, and form opinions about individuals and brands online. From defining what you stand for to leveraging PR, earned media, podcast interviews, thought leadership, and third-party credibility, this episode will help you become more intentional about the story the world is hearing about you. Because if you don't tell people who you are, what you do, and what you stand for, someone else will. Plus, Allison shares how you can experience more conversations like this live at the upcoming Iconic Impact Summit. Connect with Heather: Instagram: https://www.instagram.com/heatherfrenchhenry/ Website: https://www.heatherfrenchhenry.com/ Connect with Brielle: Instagram: https://www.instagram.com/briellecotterman/ Website: https://influentialleaderagency.com/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.
If you're posting on Instagram because you know your studio should be there—but you're not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.I'm joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partnered with brands including Adobe and Meta.But this conversation isn't about becoming an influencer.It's about using Instagram to grow a local studio business.We talk about what studio owners should actually be posting, how to create content that reaches the right people in your community, and why you don't have to become a full-time content creator—or even love talking to the camera—to make Instagram work for your business.And then I put Katelyn on the spot.I gave her a real-world scenario: You're a dance studio owner heading into enrollment season. What would you do on Instagram to get more students through the door?What followed was basically a mini masterclass.In this episode, we talk about:How local businesses should think differently about InstagramWhat to post when enrollment is your goalHow to create content for the people who are actually likely to buyTalking-head videos vs. Reels vs. graphics, and where each fitsWhy you don't need a massive following to make Instagram valuableHow to turn visibility into trust and, ultimately, enrollmentPractical content ideas you can start using immediatelyIf your studio is doing great work but not enough people know about it yet, this conversation will give you some incredibly practical ways to change that.Grab The Visibility Vault™ : 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorKatelyn on YouTubeKatelyn on LICompany - Enfluence Studio Want to strengthen your local visibility beyond Instagram?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.
I'm from Los Angeles. So when I picked up Dr. Terrell Winder's Shameless: The Making of Black Gay Identities in LA, it read like a love letter to a home I'm watching change—and a map of how young Black gay men build family, selfhood, and joy inside all that change anyway.This week, Dr. Winder—sociologist and urban ethnographer at UC Santa Barbara—pulls up to the classroom to teach us unspoiling: his framework for refusing shame and rejecting the burden of stigma outright, no matter what it costs. We get into the affirming spaces that keep our babies alive and why they're under attack right now; why intersectionality can't keep being told to wait its turn; and what Noah's Arc's first-ever Emmy nomination means in a season when Black and Black gay stories are being pulled off shelves.Because when you take these spaces away, Dr. Winder is clear about what we lose: lives.Go get the book, sit with it, and then go build a room where somebody can put their burden down.About the guestDr. Terrell J. A. Winder is Associate Professor of Sociology at UC Santa Barbara. A Baltimore native, he earned his B.A. in Comparative Ethnic Studies from Columbia and his Ph.D. in Sociology from UCLA (2017). His research spans race and ethnicity, sexuality and sexual health, qualitative methods, and education.Key ideas & theoryUnspoiling — Dr. Winder's framework: a stigma response that centers the stigmatized person rather than the comfort of the stigmatizer; refusing shame instead of managing it.Spoiled identity / stigma — Erving Goffman's foundational concept, and the classic responses of passing and covering that Dr. Winder argues break down for people carrying more than one stigma at once.Intersectional stigma & "intersectional recovery" — holding race, sexuality, and gender together rather than deferring one for later; recovering the full selves of figures history flattened."Visibility is survival" — his argument that ethnography documents threatened histories and everyday Black LGBTQ life.People mentionedErving Goffman — sociologist, Stigma and the "spoiled identity."Dr. Marcus Anthony Hunter — sociologist and chair of African American Studies at UCLA; credited with first posting the hashtag #BlackLivesMatter (August 2012); the BLM movement/network was later co-founded by Alicia Garza, Patrisse Cullors, and Opal Tometi. Co-author with Dr. Winder of "Space, Place, and Urban Future."Bayard Rustin — Black gay civil rights strategist, chief organizer of the 1963 March on Washington.George Washington Carver — scientist cited as an example of a flattened, partially-told legacy.Patrik-Ian Polk — creator of Noah's Arc.Organizations & spacesBetter Brothers Los Angeles / The Truth Awards. Native Son.Hilltop Coffee + Kitchen (Issa Rae's LA spot) and Bricks & Scones (Larchmont). Media & cultureNoah's ARC — Patrik-Ian Polk's groundbreaking series, the first scripted show centering Black gay men; Noah's ARC: The Movie (the 20th-anniversary reunion) earned a 2026 Emmy nomination for Outstanding Choreography, the franchise's first-ever Television Academy recognition.Pose, Insecure — referenced in conversation and This or That.My Best Friend Rodney — Rodney Chester's interview podcast.Anita Baker & Luther Vandross — the This or That showdown.Further reading — Dr. Winder's scholarshipShameless: The Making of Black Gay Identities in LA (NYU Press, 2026)."Unspoiling Identity: An Intersectional Expansion of Stigma Response Strategies" (Sociology of Race and Ethnicity, 2023)."Visibility Is Survival: The Chocolate Maps of Black Gay Life in Urban Ethnography."Marcus Anthony Hunter & Terrell J. A. Winder, "Space, Place, and Urban Future," in Research Handbook on Intersectionality (ed. Mary Romero, Edward Elgar, 2023)."The Discursive Work of 'Bottom-Shaming'" — 2024 SSSP Outstanding Article co-winner.Connect with Dr. WinderSocial: @BmoreTerrell · Web: terrellwinder.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/teach-the-babies-w-dr-david-j-johns--6173854/support.
Your business isn't leaking because you need a better strategy—it's leaking because of where your energy is misaligned.In this episode of Soul Alive Radio, I kick off a powerful new series on hidden energy leaks in your business, starting with three of the most influential centers in your Human Design: the Head, Ajna, and Throat.Because here's the truth—overthinking, second-guessing, and inconsistent visibility aren't just mindset issues… they're energetic patterns. And when you understand how your centers operate, you can finally stop spinning your wheels and start creating real momentum.When your ideas, thinking, and voice are aligned, your message lands—and your people respond.You'll discover:How overthinking and idea overwhelm (Head center) can scatter your energy—and how to focus it for tractionWhy mental rigidity or second-guessing (Ajna center) may be diluting your message and weakening your authorityHow visibility blocks and inconsistent expression (Throat center) are costing you clients—and how to speak from alignment so your words actually move peopleTimestamps:00:00 Soul Alive Intro00:56 Human Design Centers03:19 Head Center Leaks06:30 Head Center Fixes09:10 Ajna Center Leaks12:07 Ajna Center Fixes12:48 Throat Center Leaks15:01 Throat Center Fixes16:56 Weekly InvitationSTAY CONNECTED:Discover the Human Design chart of your business, and how it's naturally designed to create momentum, visibility, and aligned clients. Run the Right Chart: Free chart and trainingSUBSCRIBE on SubstackFOLLOW on InstagramFOLLOW on FacebookSUBSCRIBE on YouTubeReady to use your Spiritual Gifts to attract soul-aligned clients? BOOK a Soul Blueprint Intuitive Business AssessmentLeave a review for Soul Alive Radio (and we'll read it on the air!)
DJ, model, actress, and entrepreneur Colleen Shannon has spent two decades building a career most people would call impossible to categorize — and she's not apologizing for it. Christopher and Natalie dig into what it takes to reinvent yourself in public, from playing to crowds of ten to headlining for thousands, and why Colleen sat on dozens of unreleased tracks before dropping her new single, Dance for Life — which just cracked the Apple Music Top 20. Colleen opens up about the manifestation practices that shaped her career long before the accolades showed up, and how motherhood changed her pace. Natalie brings her own story of visibility and nervous system regulation into the mix. If you've ever felt like being good at more than one thing worked against you, this episode makes the case that your range is your edge. Also in this episode: her shoot with Bruce Weber, her upcoming Beverly Hills event, her Goddess Noir release, and why she plants seeds instead of forcing outcomes. Key topics: - Colleen shares how her career spans DJing, modeling, acting, singing, and entrepreneurship, with more than 600 live shows worldwide. - Her new track, Dance for Life, reaches number 20 on the Apple Music charts and marks a new phase in her music career. - She explains why she held onto dozens of unreleased tracks while touring internationally and how stepping back created space to finally release music. - The conversation explores the idea that being a multi-hyphenate is not a weakness, but a strength built through experience, range, and repetition. - Colleen talks about building confidence in larger crowds, from early sets for 10 people to eventually performing for thousands. - She describes her move from super clubs to festivals and names Tomorrowland, EDC, and Coachella as dream stages. - Manifestation comes up repeatedly, including journaling, intention-setting, candles, oils, and visualizing specific outcomes. - Colleen recalls shooting with Bruce Weber and how energy, preparation, and belief helped her stand out among taller models. - Natalie shares her own story of visibility trauma, sobriety, and learning to regulate before stepping into bigger rooms and bigger opportunities. - The discussion closes on collaboration, alignment, and the importance of working with people who are ready to grow. Timestamps: 00:00 - Opening banter and life updates 03:32 - Introducing Colleen Shannon and her wide-ranging career 05:22 - Why now was the right time to release original music 06:52 - Why being multi-talented is a strength, not a flaw 08:01 - Touring the world before ever releasing a track 09:37 - From tiny rooms to massive crowds 11:22 - Festival visuals, graphics, and the future of live shows 12:16 - Dream festivals and the universal language of music 13:15 - Hearing her own track live for the first time 14:01 - Colleen's children's book and apparel line 15:02 - Why motherhood changed her pace and priorities 15:26 - Meditation, regulation, and handling visibility 17:12 - Moving to Los Angeles with turntables and big intentions 19:11 - Acting, voiceover work, and future film plans 20:13 - Natalie's acting background and healing journey 23:27 - Letting creativity come back after burnout 25:52 - Colleen's long engagement and reconnection with her partner 28:13 - Her partner's low-key life outside entertainment 29:14 - Arizona, Sedona, and life after LA 32:30 - Psycho Cybernetics, journaling, candles, and intention work 36:04 - The role of energy in modeling and creative success 37:37 - Planting seeds instead of forcing outcomes 40:47 - What to do when resistance shows up 42:25 - How Natalie's event fell apart before coming together 44:03 - Connection, collaboration, and alchemy 46:48 - Natalie's manifestation coaching and frequency work 50:04 - Frequency-based music, 432 Hz, and abundance energy 52:58 - Why doing creative work is not selfish 54:10 - Choosing collaborators who are ready for growth 55:17 - How Christopher and Natalie became co-hosts 57:17 - More on oils, candles, and manifestation rituals 58:49 - Why this story needs a part two 60:23 - Where to find Colleen and details on Goddess Noir 62:24 - Christopher and Natalie's closing info Sponsor: Men.tality: https://www.datingmentality.com Guest links: Colleen Shannon: Instagram: https://www.instagram.com/worldssexiestdj?igsh=NTc4MTIwNjQ2YQ== Weblink: https://www.djcolleenshannon.com TikTok: https://www.tiktok.com/@djcolleenshannon?_r=1&_t=ZP-98yFS7Xe2RS Host links: Christopher Louis: Instagram: https://www.instagram.com/christopherlouisdate?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr Web: https://dating-intelligence.com/ Men.tality: https://www.datingmentality.com/ Natalie Stavola: Instagram: https://www.instagram.com/nataliestavola?igsh=NTc4MTIwNjQ2YQ%3D%3D Web: https://www.nataliestavolacoach.com/
If I had to change my title, it would be Professional Shot Shooter. It's how I came up with the concept of Orbit Jumping. It's why I'm bullish on partnerships and collabs, it's why my business is running, profitable and energizing to this day, it's why I believe with every fiber of my being this is the answer to push back against Tech CEO Psychosis. We're in an era where we need humans banding together more than ever. You know this. I know this. We all do!!! And it all starts with moves being made. One shot. One ask. One request.This episode dives into nearly 20 ways to shoot your shot, ranging from asking your credit card to lower your interest rate to doing astrology readings at the local farmer's market to landing a byline in an indie magazine.The options are truly endless when you think outside the box! I've helped over 100+ clients realize the world is their oyster when they understand the art of shooting their shot. We'll be discussing alllllll the above inside the Shoot Your Shot Challenge going down August 25th - 27th (or 28th if you go VIP for more direct hot seat coaching!)The details:Runs August 25th - 27th (or 28th if you jump into the VIP Bonus Hot Seat Coaching Sesh!)$99 for VIP | $33 for the 3 day experienceAll calls recorded and sent as a replay if you can't make it liveMix of lessons + Q&A SHOTS WILL BE SHOT ;) Grab your spot RIGHT HEREConnect with Chelsea:Join the SHOOT YOUR SHOT CHALLENGE Aug 25-27th!Enroll in Audacity for $900 off til Aug 27th!Get on the Ultimate Pitch Kit waitlist
Sean Murphy, Field CISO for North America at F5, spent the week behind the scenes at Black Hat USA 2026, in the corridors and at dinner with the CISOs and cybersecurity minded people who fill the halls. Marco Ciappelli caught him at the close of it and asked what the industry learned this year. The answer arrived as three words. Vulnerabilities, and the flattening of the curve between vulnerability, exposure, and exploit. Visibility, because a team cannot defend what it does not know it has. Velocity, which carries the other two. Sean Murphy calls the acceleration a physics problem rather than a technology problem, given the forces and friction now moving through security work. Moore's law is out the window in his framing, and advancement arrives week by week. For a CISO writing a roadmap and defending an investment case for the next six to 18 months, the plan keeps pivoting underneath them. AI shifted just as fast. What was recently understood as hyperscaler sized, built for the largest organizations, is now generative and agentic AI running at the enterprise level, in production rather than in a pilot. That leaves a population question. Agents are identities, non-human identities with permissions and responsibilities, and Sean Murphy points out they are proliferating alongside the human identities already under governance. He also offers a reframe on agents that slip past misconfigured guardrails and go crawling for LLMs and repositories. That is an agent doing exactly what it was told to do, relentlessly, until it succeeds. The work ahead is guardrails and governance over all of that visibility. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Sean Murphy, Field CISO for North America at F5 On LinkedIn: https://www.linkedin.com/in/seanmurphy092009/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about F5: https://www.f5.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Sean Murphy, F5, Marco Ciappelli, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, field CISO, agentic AI, non-human identity, AI governance, guardrails, vulnerability management, security visibility, security roadmap, identity and access management, enterprise AI adoption Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Ross Simmonds Show, Ross sits down with Malte Landwehr, CMO of Peec.ai, to unpack what AI visibility really means for modern marketers and how it differs from traditional SEO. They break down how brands can measure LLM visibility, identify the right prompts to track, prioritize the channels that influence AI answers, and build a smarter cross-functional strategy to win recommendations in tools like ChatGPT, Perplexity, Gemini, and more. Key Takeaways and Insights: 1. AI Visibility vs Traditional SEO - Traditional SEO was built around earning clicks and website traffic, while AI search is increasingly about getting your brand recommended inside the answer. - In AI-driven search experiences, users may never visit your site, which changes how marketers think about attribution, brand experience, and customer journeys. - Malte explains why this shift impacts not just SEO teams, but also content, brand, support, PR, affiliate, and product documentation teams. 2. How to Measure AI Search Performance - Malte outlines four core ways to measure AI visibility: self-reported attribution, web analytics, log file analysis, and prompt tracking. - Self-reported attribution is a strong starting point for teams trying to validate whether LLMs are already influencing pipeline and revenue. - Prompt tracking stands out as the most actionable measurement method because it helps marketers spot content gaps, benchmark competitors, and prioritize next steps. 3. Prompt Tracking and Strategy That Actually Works - The best prompt strategies start with topics, intent, personas, and funnel stage rather than obsessing over exact wording. - Real-world testing shows that people use many different prompts, but LLMs often return similar brand recommendations when the underlying intent is the same. - Malte warns marketers not to overreact to tiny data sets or short-term fluctuations, and instead evaluate performance directionally across prompt sets over time. 4. The New Playbook for AI-Era Content Distribution - LLMs pull from a wide range of sources, including help centers, FAQs, social content, news sites, directories, review platforms, and community discussions. - Brands need consistent positioning across all managed and owned surfaces so AI systems can clearly understand and describe what the company does. - Smart teams use source-level visibility data to decide where to invest, whether that means digital PR, creator partnerships, editorial placements, review platforms, or competitor-inspired content. 5. Agentic Commerce and the Future of Marketing Workflows - Malte shares why agentic commerce will likely arrive faster in B2B procurement and operational workflows than in emotional consumer purchases. - He also explains how AI tools and MCP integrations are changing the software experience, allowing marketers to work through AI interfaces instead of traditional dashboards. - For early-career marketers, his advice is clear: become AI-native, use AI first to solve problems, and build the habit of testing, iterating, and learning fast. Resources & Tools:
Today, I'm looking at why my pipeline is never really full. Even when I have a customer base or an established business, I still need to continue creating opportunities and communicating the value of what I have. Outbound is not just for beginners, because the highest performing businesses never cease filling their pipeline. I have to make sure new people enter the pipeline and that existing people have a reason to come through again. Show Notes: [03:11]#1 Visibility is never permanent. [09:55]#2 Opportunities rarely arrive in sufficient quantities. [15:44]#3 The best operators do not wait to be chosen. [19:14] Recap Next Steps: --- Execution is not a talent. It is a standard. If your results don't match your ability, something in your approach is out of alignment. Most people do not have a motivation problem. They have a consistency problem. Power Presence is the system for operating with greater discipline, clarity, structure, and execution under pressure. Learn more: → http://www.PowerPresenceProtocol.com Know what to do but not always doing it? Measure your execution at → http://RateMyExecution.com. Get Dre's free Daily Game email at http://WorkOnMyGame.com. Every day you'll receive one practical lesson on leadership, mindset, discipline, and execution to help you perform at a higher level. No fluff. Just game
Every founder-led advisory firm knows the feeling: business comes in waves. Referrals and word-of-mouth are lovely — until the pipeline goes quiet for three months and nobody can explain why. In this episode, Mark McIntosh, founder of RevGrow, joins the show to break down why that unpredictability isn't a mystery to solve, it's a system to build. A CPA by training, Mark spent years watching talented advisors get referred business only when it happened to occur to someone else — because their expertise "lived in someone else's memory." His answer was to build a repeatable playbook: get ruthlessly clear on who you help and who refers you, then use LinkedIn and thought leadership to stay visible with that specific group, consistently, over months and years rather than days. The conversation digs into what separates this from the "bullhorn" marketing most people associate with LinkedIn — the cold pitches and connect-and-sell tactics that erode trust instead of building it. Instead, Mark and the host unpack a longer-arc mindset: treating visibility like a compounding asset rather than a 30-day campaign, so that when a prospect's need finally surfaces, you're already the obvious call. There's a sharp, practical discussion of the 80/20 rule as it applies to referral partners — why a handful of relationships typically drive the majority of business, and what it actually takes to earn and keep that position. Mark shares how his own firm operates on this model, including the deceptively simple habits (an immediate thank-you, a follow-up on how an introduction went) that keep referral partners confident enough to keep referring. If you've ever wondered why your best relationships don't reliably turn into business, or you're trying to move your firm off the referral rollercoaster, this episode offers a clear-eyed, commercially grounded way to think about it — plus a live example of someone who, in the host's words, genuinely eats his own dog food. Three Key Takeaways: • Referrals are a memory problem, not a trust problem. Good work alone doesn't generate consistent referrals — your referral partners have to be able to instantly connect your name to a specific problem. Without deliberate positioning, even strong relationships stay dormant until something jogs someone's memory. • Visibility is a long-term asset, not a short-term campaign. Marketing campaigns get measured in weeks; staying top of mind with referral partners has to be measured in months or years. Founders who quit after "posting for two weeks and not getting 10 deals" are applying a campaign mindset to a compounding process. • Trust compounds when you're the one who follows up. The advisors who get referred repeatedly aren't the loudest — they're the ones who close the loop: an immediate thank-you, a proactive update on how an introduction went, and genuine care about the referral partner's whole business, not just the transaction in front of them. This episode's lesson — that thought leadership pays off through consistency, not campaigns — is exactly what Peter, Bill Sherman, and Naren Aryal codify in The Thought Leadership Handbook. If Mark's approach to building lasting visibility resonated, this book gives you the frameworks to do the same with your own expertise. Out now. Get your copy: • Amazon • Barnes & Noble • Bookshop.org • Amplify Publishing • Apple Books
Join Pastor Putnam for a powerful message from Psalm 139 titled “The Inescapable Visibility of God.” This sermon reminds us that God knows us completely, sees every part of our lives, and is always present—no matter how high, low, far, or dark our circumstances may become. Pastor Putnam encourages us to stop hiding and start inviting God to search our hearts, knowing that God's vision is not meant to condemn us, but to reach, restore, cleanse, lead, and hold us. Even after seeing every failure, struggle, and secret, God still reaches for us with His grace and love. Discover the freedom that comes from knowing: “I cannot hide from God—and because He loves me, I don't have to.” To learn more about what God is doing in Sheboygan County and beyond, visit us at posc.church!
The WNBA is generating more attention than ever, but Ric Bucher argues that the controversies dominating the conversation — Caitlin Clark, officiating, physical play, transgender athletes, player conduct and media coverage — are symptoms of a much deeper problem.The real issue? The NBA owners who collectively have a stake in the WNBA don't care enough about it to demand that it operate with the same standards, accountability and professionalism as the NBA.On this episode of On The Ball, Ric explains why the economics of the WNBA have left it as little more than a rounding error to billionaire NBA owners, and why that lack of investment shows up everywhere: inconsistent officiating, questionable player conduct, timid broadcast coverage and an absence of clear leadership.Ric also pushes back on the idea that Kelsey Mitchell is a better player than Caitlin Clark simply because selected statistics favor Mitchell, explaining why Clark's responsibilities and the defensive attention she commands make the comparison far more complicated.Then he examines why the transgender-athlete debate has become such a dominant WNBA storyline despite the extraordinarily small number of transgender athletes in elite women's basketball, and asks whether the attention being devoted to it bears any relationship to the actual threat it poses to the league.The Golden State Valkyries provide a revealing contrast. Ric looks at why Joe Lacob's organization has created a strong identity, passionate fan base and clear organizational structure without becoming consumed by off-court controversies.Finally, Ric asks why WNBA players are seemingly treated as women first and professional basketball players second, and why Project B's plan to put men and women on the same platform, with comparable treatment and accommodations, could provide a blueprint for what genuinely supporting women's basketball looks like.TIMESTAMPS00:00 – Why the WNBA conversation is missing the bigger problem01:46 – The issue Ric believes nobody is talking about03:11 – Ric's personal connection to women's basketball04:09 – Why women's basketball is fundamentally a different game05:28 – Why understanding the WNBA requires actually watching it05:51 – Kelsey Mitchell vs. Caitlin Clark: why stats don't tell the story06:53 – Why uninformed WNBA commentary hurts the league07:20 – Why the Golden State Valkyries are different08:12 – Team identity vs. individual brands08:50 – Players, public opinions and representing an organization09:40 – Free speech doesn't guarantee freedom from consequences09:50 – Why transgender athletes became a WNBA flashpoint10:33 – Examining the actual history of transgender players in the WNBA11:29 – Rational fears vs. irrational fears in sports11:46 – Why the WNBA still needs clear rules and enforcement12:28 – Visibility, social media and transgender athletes13:17 – How rare are transgender athletes in elite sports?14:24 – The dangers to female athletes Ric believes deserve more attention15:03 – The bigger WNBA problem: absentee NBA ownership15:57 – Does WNBA broadcast coverage need more diversity of opinion?16:45 – DiJonai Carrington, Sophie Cunningham and reluctant criticism17:25 – Carrington vs. Tiffany Hayes and the league's physicality problem18:35 – Why NBA and WNBA officiating standards feel different19:00 – Are WNBA stars treated as women first and athletes second?19:32 – The WNBA ownership structure and why it matters20:03 – What coaching girls taught Ric about female athletes21:02 – The non-negotiables when coaching and communicating21:34 – Could Project B show women's basketball a better model?22:09 – Closing thoughts#WNBA #CaitlinClark #KelseyMitchell #GoldenStateValkyries #IndianaFever #DiJonaiCarrington #SophieCunningham #WomensBasketball #NBA #ProjectB #OnTheBall #RicBucherSupport this show http://supporter.acast.com/bucher-and-friends. Hosted on Acast. See acast.com/privacy for more information.
"We hated your books." That's what a European competitor once admitted to Ivan Misner — years after trying to build a rival networking organization and watching his own members ask, "How come we don't have books like BNI's?" It's a story that gets at the heart of this conversation: sometimes the most competitive thing you can do is give your best thinking away. Bill Sherman sits down with Dr. Ivan Misner, founder and Chief Visionary Officer of BNI (Business Network International), to explore how a mindset of generosity — not scarcity — fueled BNI's growth into 11,000+ chapters, 355,000+ members, and 41 consecutive years of growth. Misner walks through the origin of his 32 books, why he calls his approach "law of abundance," and why he'd rather teach the world how to network than protect BNI's playbook. The conversation goes deeper than tactics. Misner unpacks his VCP process (visibility, credibility, profitability) as a model for how trust — and thought leadership — actually gets built over time. He talks candidly about being a lifelong introvert who built an empire on relationships, the mindset shift from "hunting" to "farming" in networking, and why he now describes himself as having gone from King Arthur to Colonel Sanders as he handed off day-to-day leadership. There's also real vulnerability here: a childhood report card that said he talked too much in class, an honest reckoning with imposter syndrome, and a tribute to the late Mark Goulston, whose "if you always try, you could eventually win" philosophy still guides how Misner thinks about leadership. Whether you're building a personal brand, leading a team, or wondering whether your story has already been told by someone else, this episode offers a grounded, generous perspective on what it actually takes to build something that outlasts you — and how to stay in your flame while doing it. Three Key Takeaways: • Generosity builds competitive advantage, not just goodwill. Misner's "law of abundance" mindset — publishing 32 books that teach networking skills for free — created more credibility and media access than protecting BNI's methods ever could have. Competitors who withheld their own playbooks couldn't keep pace. • The VCP process explains why most networking fails. Visibility, credibility, and profitability build in sequence — but most people skip straight to asking for business before they've earned trust. Misner calls jumping all three stages "invisibility," and it's the single biggest mistake he sees at networking events. • You can reinvent your role without abandoning your purpose. After 12 years as CEO, Misner shifted to Chief Visionary Officer — going, in his words, "from King Arthur to Colonel Sanders." Staying in your flame over decades sometimes means changing the job, not the mission. This episode is a live case study of the book. The story that opened today's conversation — a rival founder admitting "we hated your books" because Ivan's own members had already read them — comes straight from The Thought Leadership Handbook, which draws on 700+ conversations from this podcast to map how thinkers build lasting influence. If today's episode resonated, The Thought Leadership Handbook by Bill Sherman, Peter Winick, and Naren Aryal gives you the frameworks behind what you just heard — including the five thought leadership avatars that help you figure out which one describes you. Free chapter & quiz: thoughtleadershiphandbook.com Get your copy: • Amazon • Barnes & Noble • Bookshop.org • Amplify Publishing • Apple Books
Imagine Battlefield, but dying matters. That's the WARDOGS closed alpha in one sentence — and after a weekend in it, we're calling it the most polished alpha we've ever played. WARDOGS is Bulkhead and Team17's 100-player tactical shooter: three factions, one randomized control zone, first side to 100 points wins. You start with $10,000, you buy your loadout from in-game vendors, and when you die you lose the gear AND the money you spent on it. The money carries between matches. You can loot the guy you just killed and walk away with a level 30 kit you couldn't buy for another six hours. In this episode: what the alpha actually plays like, why the economy isn't the gimmick people think it is, how three-way faction warfare changes your strategy, the 256 square kilometre map, destructible towers, the reviving system Battlefield should steal, TTK and gunplay, why an Arma 3 King of the Hill mod is the reason none of this feels half-baked — and the two things that genuinely pissed us off. Plus the final verdict, the scores, and the one thing that could still ruin this game. Raz thinks it's a flawless alpha. Jake wants free look. Neither of us can stop playing it. 0:00 - Intro 1:14 - Patreon, free trials and the hangout 3:58 - What WARDOGS actually is 4:21 - Two things we had wrong before playing 6:07 - Unlock fees and gear progression 7:51 - The NDA that stopped us streaming 8:23 - Control zone, hot zone and how you score 11:01 - You can't group with your friends 12:59 - "It's so fun I don't recommend you play it" 14:33 - Jake's first impressions 18:07 - The best-performing alpha we've ever played 20:20 - How three factions changes your strategy 23:38 - Battlefield, but dying matters 25:43 - Looting kills and juicer kits 30:39 - Does the control zone actually move? 33:44 - Destructible towers and the M1 Abrams 35:59 - FOBs, spawn trucks and sandbags 40:00 - Infantry desperately needs free look 42:57 - The tutorial is actually good 43:58 - Does 100 players feel full? 47:26 - The log truck last stand 50:19 - Snipers and no scope glint 52:12 - Onboarding and the backpack system 55:15 - The loadout presets they need to add 57:06 - The kill cam that shows too much 58:18 - The milsim/arcade sweet spot 1:02:27 - Why it works: 10 years of Arma King of the Hill 1:04:45 - Visibility matters more than audio 1:08:50 - TTK, armor and ammo types 1:11:04 - Weapons: AK vs T21 1:14:15 - Gunfights that are actually gunfights 1:16:44 - Movement and traversal 1:20:56 - Reviving, defibs and why Battlefield gets it wrong 1:25:01 - Spawn trucks and the ride back to the fight 1:26:26 - Vehicles handle weird 1:28:58 - The first Unreal Engine 5 game that actually runs 1:29:32 - The money mechanic explained 1:35:02 - Is there gear fear? 1:37:56 - Why the economy isn't a gimmick 1:42:34 - What a max-level meta kit will cost 1:44:52 - Wipes, seasons and gold bars 1:47:31 - Selling ammo to your own team 1:49:42 - 256 square kilometers 1:56:30 - Time of day and future maps 1:57:59 - Who is this game actually for? 2:02:12 - Why Tarkov is too complicated 2:06:58 - Will we still be playing in six months? 2:10:00 - The one thing that could ruin it: anti-cheat 2:12:11 - Final verdict and scores 2:15:21 - Outro _Note: timestamps may be slightly misaligned on podcast apps (but not on YouTube) due to dynamic ads._ The podcast is available wherever you listen to podcasts, and ad-free & early access versions - as well as bonus episodes - are available to all of our Patreon (https://www.patreon.com/thedropshot) supporters. We stream the podcast live on our YouTube (https://www.youtube.com/c/thedropshotpodcast) every Saturday morning at ~9 o'clock Pacific Time. We typically start the stream 30 minutes early to answer viewer questions, banter, and chat. Links for everything are below. Thanks for checking us out!
What if everything you want is on the other side of being fully, unapologetically yourself? In this powerful collection of community voices, TBMers share the blocks, breakthroughs, and transformations they uncovered through the Be Seen Challenge. From healing inner child wounds and releasing perfectionism to reclaiming their voice and stepping into authentic expression, these stories reveal what's possible when you stop hiding and start trusting yourself. If you've been waiting for permission, playing small, or struggling to show up fully in your relationships, career, or creative pursuits, these Expanders remind you that being magnetic isn't about performing or proving; it's about coming home to who you've always been. The more you embrace your authentic self, the easier it becomes to be seen. And when you allow yourself to take up space from that place, the universe rewards you in ways you can't even imagine. Full show notes → https://tobemagnetic.com/expanded-podcast Resources: Be Seen Live Closing Call (Members Only) Join Lacy and Jessica for a live closing call and Q&A to wrap up the Be Seen Challenge on Monday, August 17 at 10:30am PST. Available in the app—join The Pathway to get access if you're not yet a member! The Be Seen Challenge Quiet your inner critic, stop playing small, and start manifesting the life you truly want. Now live inside The Pathway. Free Masterclass: Step Into Your F*ck It Energy If you missed our live masterclass with Lacy and Jessica — don't worry, you can still watch the replay! Learn how to step into your f*ck it energy and feel genuinely safe being seen. Join the Pathway Membership Use code EXPANDED for 20% off your first month! The Pathway Membership gives you unlimited access to all of our manifestation workshops—including How to Manifest, Unblocking Your Inner Child, Shadow, Love, Money, Rock Bottoms, Ruts, and Energetic Updates —plus 70+ self-hypnosis tracks designed to unlock your full potential. LEARN MORE HERE Get the latest from TBM Join the Pathway now - Return to Magic Challenge, Money Challenge, and Nervous System Reset available now! New to TBM? Free Offerings to Get You Started Learn the Process! Expanded Podcast - How to Manifest Anything You Desire Get Expanded! The Motivation - Testimonial Library Ready to find out what's holding you back? Try our Free Clarity Exercise Be an EXPANDER! Share Your Manifestation Story Submit to Be a Process Guest What did you manifest during the Be Seen Challenge? Share a voice note of your question, block, or Process to be featured in an episode! This Episode Is Brought to You By: ARMRA - Get 30% off your first subscription order with code TBM Colostrum: Immune Revival - Immune barrier superfood Bon Charge - 15% off with code MAGNETIC Infrared PEMF Mat The BON CHARGE Infrared PEMF Mat is my absolute go-to product! I use it almost daily to ground my nervous system, drop in deeper into my meditations & help my body recover after big hikes. The highest quality and most biohacking stacked mat I've seen on the market! Use code MAGNETIC at checkout for 15% off. us.boncharge.com/MAGNETIC In this episode we talk about: A cultural shift calling us into a new, more expressed version of self Jessica's own Be Seen Challenge experience, including small self-care rituals Self-worth as “the crux of what you manifest” A hidden money block traced back to childhood instability How meeting your magnetic parent can change everything Manifesting a museum show through reclaimed self-worth Being witnessed just by existing, visibly Why visibility doesn't require performing A leap into stand-up comedy as raw, unfiltered visibility Reframing “hard work” opportunities into joyful manifestations Adult health anxiety traced back to a childhood attention pattern The body as messenger for an unseen inner child A four-year journey to grow a beauty ceremony brand nationally Releasing a performance-obsessed voice to reclaim your own A home manifestation in Ojai, and the fear right before it landed *Transcription error: Connect with your expander Stacey Lum Mentioned In the Episode: Listen or watch Why Your Nervous System Is Blocking Your Manifestation with Sarah Baldwin | Ep. 397 Learn more about Signal and authenticity in our Signal Ep Learn more about the energetics of 2026 and 2027 and the Refinement Era in The Hidden Fear Blocking Your Manifestations Right Now How to Go Freelance with Grace Abbott Tune into Lacy's Substack! - By Candlelight - Join Here Find our Be Seen Challenge plus all our workshops and all workshops mentioned inside our Pathway Membership! (Including the Golden Shadow DI, Inner Child DI, and Safe to Be Seen DI) HOW TO MANIFEST by Lacy Phillips (with exercises by Jessica Gill)Available now! The Expanded Podcast, from To Be Magnetic™ (TBM), is the leading manifestation podcast rooted in neuroscience, psychology, and energetics. Hosted by TBM's Chief Content Officer Jessica Gill, with monthly appearances from founder Lacy Phillips, Expanded is where science and the mystical meet to help you manifest in the most grounded, practical, and life-changing way.At TBM, we've redefined manifestation through Neural Manifestation™—our proven, science-backed method developed with neuroscientist Dr. Tara Swart. This process helps you reprogram limiting beliefs at the subconscious level so you can create the life most aligned with your authenticity.Each week, we take you inside the TBM practice to help you expand your subconscious to believe what you desire is possible. Through expert interviews, thought leader conversations, TBM teachings, and real member success stories, you'll learn how to: – Rewire your subconscious mind and step into your worth – Heal your inner child and integrate shadow work – Set boundaries, strengthen intuition, and reclaim self-worth – Manifest relationships, careers, abundance, and experiences that align with your true selfWith over than 40 million downloads and a global community in over 100 countries, Expanded has become the gold standard in manifestation content. Think of it as your weekly practice for expanding your mind, believing what you want is possible, and manifesting the life you're meant to live.Past guests include leading voices such as Mel Robbins, Lewis Howes, Jenna Zoe, Martha Beck, Dr. Joe Dispenza, Dr. Gabor Maté, Mark Groves, and Brianna Wiest. Where To Find Us!@tobemagnetic (IG)@LacyannephillipsLacy Launched a Substack! - By Candlelight - Join Here@Jessicaashleygill@tobemagnetic (youtube)@expandedpodcast