Podcasts about Visibility

You already know you have something to say. So why are you still hiding? Samantha Warren returns to break the silence on fear of being seen — and hands you the exact mindset shift that's helped her build a $2M personal brand. Samantha Warren, founder of Voice and Visibility, opens the new season of Own It with an oracle pull that sets the tone for everything ahead: voice, visibility, and the discomfort of growing past who you used to be. This episode blends personal branding strategy with the real, unfiltered leadership lessons of scaling a media company — proof that conscious leadership doesn't mean pretending everything's fine. If you've been sitting on a message, a business, or a bigger version of yourself, this is the nudge.

Multiple ads involving women and sports have sparked some online debates. I won't go too far into the details of these ads; instead, I want to focus on the broader picture, those media messages and why they matter..   .   .A full transcript of this episode is available in the 10 for Teens + Tweens Ep. 154 show notes on EmpowerfulGirls.com. 

What happens when you've spent decades becoming exceptionally good at succeeding inside a system — and then decide to build something of your own?In this episode, Anna sits down with Deb Boulanger, founder of Life After Corporate, who works with accomplished corporate women leaders making the transition into consulting, fractional leadership, coaching, and advisory work.Deb knows this transition from the inside. After a highly successful corporate career — including growing a new business from zero to $32 million in 30 months and leading a team of more than 50 people — she reached a point where the pace was no longer sustainable. Burnout, the end of her marriage, caregiving, motherhood, and menopause all converged into a larger question: What do I actually want my life to look like now?What followed was not simply a career change, but an identity shift.In this conversation, Anna and Deb explore what happens psychologically when the title, team, salary, and company name that once reinforced your sense of competence are suddenly gone — and you have to trust your own judgment in a whole new way.They talk about:• Why leaving corporate can bring up unexpected self-worth wounds• The role perfectionism, people-pleasing, procrastination, and fear play in entrepreneurship• Why market research can feel much more emotionally loaded than it sounds• The fear of being perceived as “salesy” — and how Deb reframes selling as service• Why visibility is essential if you want to be discoverable• The connection between pricing and self-worth• Deb's powerful reminder: “No one is buying your self-esteem.”• Why underpricing can lead to burnout, resentment, and blurred boundaries• The difference between overpricing and overpromising• Why one failed webinar, launch, or sales conversation is simply a data point — not proof that your business won't work• The financial and emotional “wobbles” that often happen when building something new• How to keep going when your nervous system wants immediate proof that your efforts are working• Why leaving corporate and building your next chapter can become something much deeper than a career moveDeb also shares stories from her work with women who have moved through uncertainty, rebuilt their confidence, and turned decades of experience into sustainable businesses and high-value advisory relationships.At its heart, this conversation is about learning to separate your value as a human being from the results in your business — and trusting that the expertise you built over decades did not disappear when you left your corporate role.Connect with Deb BoulangerWebsite:https://lifeaftercorporate.com/LinkedIn:https://www.linkedin.com/in/debboulanger-thegreatdo-over/Instagram:https://www.instagram.com/deb_boulanger/You can also find the Life After Corporate podcast wherever you listen to podcasts.Connect with Anna HoltzmanWebsite:www.annaholtzman.comLinkedIn:https://www.linkedin.com/in/anna-holtzman/Instagram:https://www.instagram.com/anna_holtzman/

Soul Powered Channel with Rebekah Kiger | Solo Episode | Crossing the River of Change, Part 1In This EpisodeI talk about what it actually feels like to be mid-leap, the fear that shows up right before a big change, and why that fear getting louder doesn't mean you're not ready, it means the leap is making your old baggage more visible so you can finally deal with it.We get into why most people believe they need to see the entire path before they take the first step, when soul-powered living actually works the opposite way. You take the step, and the next rock appears. I share why that terrifies people, why 90-something percent of businesses fail, and why I believe it has less to do with the business itself and more to do with most people, especially women, not yet having the emotional capacity to survive that walk across the river.Then I get into belief. What it actually does at a quantum level, the placebo and nocebo effect as real-world proof, and why the moment you believe you're not safe out there, your nervous system will do everything it can to pull you back to dry land, even if dry land is the life you're actually trying to leave.Key TakeawaysFear before a leap doesn't mean you're not ready. It means the leap is making old fears visible so they can finally be integrated, not proof that you don't belong on the other side.You don't get the whole path before you take the first step. Soul-powered living works like stepping stones. The next rock only appears once you've taken the one before it.Most businesses don't fail because of bad strategy. They fail because most people don't yet have the emotional capacity to survive the fear that shows up mid-crossing.Belief is not a soft concept, it's a mechanism. The placebo effect and the nocebo effect are both proof that what you believe about your own survival shapes what actually happens.Visibility will activate your nervous system. Being seen, judged, and misunderstood by strangers online can feel like a real threat even when it isn't one, and that's exactly the moment most people turn back.You will cross more than one river. Living a soul-powered life means leveling up again and again, which means doing this terrifying thing more than once.Chapters00:00 Introduction to Soul Power and Self-Discovery02:25 Crossing the River: Embracing Change and Fear03:31 Finding the Right Support for the Journey05:29 Facing Visibility, Judgment, and Fear06:12 Why Most People Turn Back06:58 The Journey of Taking Risks and Trusting the Process08:20 How Belief Shapes Your Reality09:04 Letting Inner Guidance Lead the Way09:45 Building Trust Through Meaningful Risk10:59 The Power of Belief in Achieving Success15:10 Building Unshakable Trust in YourselfResources MentionedConcepts We ExploredThe placebo and nocebo effectQuantum leaping and collapsing timeNervous system activation in the face of visibility and judgmentSoul-powered living vs. the societal pathMy WorkSoul Powered Society: https://www.risewithrebekah.com/new-the-soul-powered-societyReady to Go Deeper?If this episode landed somewhere tender, you're probably not meant to do this next part alone. Soul Powered Society is the community I built for women done forcing, done hustling, and ready to build a life from alignment.

This week's episode of Do Good to Lead Well opens with a lively exchange about the true essence of “managing up.” Our conversation focuses on Melody Wilding's journey from her bestselling book Trust Yourself to her latest, Managing Up, revealing how self-leadership is the essential foundation for influencing those in power. Together, we explore why managing up isn't “boss-pleasing,” but rather empowering yourself to build conditions for true success.Our discussion also dives deep into the psychology and realities of work and why “letting your work speak for itself” is no longer enough. Melody also highlights how to use visibility as a tool for advancing both your projects and your career. Several points were raised, including the power of proactive communication, the necessity of challenging outdated norms, and the reality that managing up is crucial for everyone, not just junior employees.This conversation is rich with actionable frameworks, memorable phrases (such as “power mapping” and “pocket updates”), and mindset shifts for anyone navigating complex teams and tough bosses. Tune in to reconsider what it actually means to lead well while doing it on your own terms.What You'll Learn- Rethinking “Managing Up.”- Visibility is not vanity.- How to use questions and pattern interrupts to set effective boundaries.- Why you want to spend time Power Mapping- Communicating with different leadership styles.- Seeding advancement and compensation conversations.- The power of the “Pocket Update.”Podcast Timestamps(00:00) - The Origin Story of "Managing Up" (05:09) - Redefining Managing Up: Ownership vs. Boss-Pleasing(09:22) - Visibility, Self-Advocacy, and Career Progression(13:36) - Recognizing the Need for Discernment(14:10) - Managing Up as an Essential Senior Leadership Skill(17:14) - The Alignment Conversation and Power Mapping(24:26) - The Boundaries Conversation: Balancing Teamwork and Limits(29:35) - Managing Up to Different Boss Archetypes(44:35) – The Advancement and Money Conversations(49:58) - Everyday Visibility Opportunities and Final TakeawaysKEYWORDSPositive Leadership, Managing Up, Self-Leadership, Leadership Development, Career advancement, Navigating Workplace Dynamics, Setting Boundaries, Managing Office Politics, Stakeholder Management, Power Mapping, Visibility at Work, Executive Communication, Difficult Conversations, Dealing with Micromanagement, Workaholic Bosses, Fear-Based Leadership, Organizational Influence, Self-promotion, Assertive Communication, Advocating for Yourself, Negotiating Compensation, Strategic Advocacy, CEO Success

Howard Ting, CEO of Opal Security, joins Jeff Steadman for a Sponsor Spotlight covering identity governance for both human and non-human identities. Howard traces his path through RSA Security, Microsoft, Palo Alto Networks, Nutanix, and Cyberhaven before returning to identity to lead Opal. The conversation covers why disabling a departing employee's account rarely ends their access, the orphaned tokens, service accounts, and agents left behind, and why visibility has to come before ownership and risk analysis. Howard and Jeff dig into agent intent and authority: whether an agent can declare its own intent, why permissions should stay a subset of what its human creator holds, and how narrowly scoped, single-task agents make governance easier. They also cover how Opal matches AI decision capacity to a growing volume of access requests, including how the company's Paladin AI supports approvers and campaign creators today. The episode closes with Opal's announcement of a unified platform for governing human, non-human, and agent identities together, extending Paladin's decisioning to agents and introducing Policy Insights to help security teams balance friction against risk. Howard shares his view that identity has to shift from an episodic, event-driven practice to a continuous one, along with a lighthearted detour into 90s video games.Connect with Howard: https://www.linkedin.com/in/howardting/Learn more about Opal Security: https://www.opal.dev/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com00:10 Intro and welcome01:01 Howard's identity origin story: RSA, Microsoft, Kim Cameron02:48 What Opal does: unified control plane for human and non-human identities04:16 The opal.dev domain and how Opal got its name06:42 Termination and lifecycle: why access doesn't fully go away09:33 Session management and orphaned accounts13:57 Visibility as the first step in identity governance17:31 Can an agent declare its own intent?20:29 Authority: should an agent ever exceed its creator's permissions?22:12 Inside Opal: Risk Center and Policy Insights25:41 How Opal connects to systems and collects usage data27:30 Cross-application segregation of duties29:06 Zero standing privilege and AI managing AI32:12 Building trust in AI-driven access decisions39:00 Announcing Opal's unified platform for agents and non-human identities44:18 Explainability and traceability in Paladin's decisions48:54 Tuning risk tolerance and autonomy in Paladin51:20 Proving value: demos, POCs, and industry skepticism57:47 The shift from episodic to continuous identity59:50 Lightning round: favorite 90s video gamesIDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Howard Ting, Opal Security, Sponsor Spotlight, identity governance administration, IGA, non-human identity, NHI, agent identity, agentic AI, access governance, least privilege, just-in-time access, JIT, zero standing privilege, Paladin, Risk Center, Policy Insights, segregation of duties, SOD, RSA Security, Microsoft, Kim Cameron, Palo Alto Networks, Nutanix, Cyberhaven, continuous identity, identity lifecycle management, orphaned accounts, service accounts, API keys, intent-based access control

Text the show! Republicans spent four days in Dallas asking who should inherit Donald Trump's movement. They discussed JD Vance, Marco Rubio, Ron DeSantis and Ted Cruz—but almost nobody mentioned Sarah Huckabee Sanders.That may be the biggest oversight in the Republican Party's search for its next leader.In this Thursday Special, Chad Law makes the case that America doesn't need another political heir. It needs a reset: someone who can preserve what worked, reduce the drama, fight when necessary and show voters actual governing results.Sanders has raised teacher pay, delivered education reforms, signed protections against AI abuse, helped lead Republican governors against Washington's proposed moratorium on state AI laws and cut Arkansas income taxes. She has remained close enough to Donald Trump to carry the movement without becoming part of every fight surrounding it.This isn't an argument for anointing her. It's an argument for giving Republican voters a real primary—and putting her on the stage.Chad also introduces the Common Sense Candidate Test:• Reset• Resolve• Reason• Record• Receipts• RelatabilityRun that test on Sarah Huckabee Sanders, JD Vance, Marco Rubio, Ron DeSantis, Ted Cruz—or anyone else asking for your vote. The primary isn't the prize. It's the audition for the prize.CHAPTERS00:00 The Search for a New Republican Leader03:15 Why Sarah Huckabee Sanders Is Missing10:32 America Needs Authentic Leadership16:10 Trump Fatigue and the Republican Reset17:09 What a Single Mother Taught Me18:34 The Democratic Socialist Countermovement19:28 Does the Republican Bench Have a Record?22:21 The Case for Ron DeSantis24:02 Sanders's Education Record25:29 Taking On Big Tech and Protecting Children28:13 Tax Cuts and the Free-Stuff Economy29:34 The Nepotism and Transparency Questions31:24 The Electoral Case for Sanders33:16 Record, Visibility and Trump's Endorsement34:50 Chad's Common Sense Candidate Test37:53 Republicans Need a Real PrimaryWatch the full video episode: [ADD YOUTUBE LINK]Visit https://chadparkerlaw.com to download The Common Sense Conservative Manifesto and subscribe to The GAILY NEWS.Call or text the show: 252-CHAD-LAW

Today's episode explores a backdoor path to visibility that most coaches overlook. We explore backlinks, guest blogging, and directory listings as low-lift ways to build credibility and domain authority. Our expert guest, a self-styled “joyologist,” helps us reframe the core purpose of marketing: coaches aren't pitching themselves; they are pitching the coaching profession. Ready to build your “constellation” with a fresh marketing mindset? Join us to learn more!Christine Kutnick, PCC, is a speaker and certified professional coach focused on joy. She founded Coach LinkUp, an ecosystem that connects people to values-driven coaches. Before becoming a coach, she spent over 25 years in nonprofit leadership, fighting for equity in education and healthcare. After years of pouring everything into work and parenting, she realized she had lost sight of herself. With her youngest child off to college and a suitcase packed for Europe, Christine and her husband quit their careers and set off on a journey–one that led her back to a forgotten mission statement: To be a “change agent for joy, harmony, and inner peace.” Today, she helps others reconnect with that same spark. Christine now works with clients, aka “Joyriders,” who are navigating midlife reinvention, career change, and burnout. Her approach is both playful and profound, helping people ditch the stuckness and step into joy. She lives in Austin, Texas, with her husband and is the proud mom of two bold, thriving adult kids.Show Highlights:● Christine's big leap: a massive career transformation (for her husband, too!)● Turning a personal tragedy into a new mission and purpose● The journey to create Coach LinkUp● Helping coaches who feel like marketing takes ALL their time and energy● A mission to educate the public about coaching and what it offers● What Coach LinkUp can offer to invite people into the world of coaching● Being messy and authentic makes you relatable.● Maximizing a website or social media platform by using backlinks (Think “constellation.”)● Christine's best tips for getting started in establishing backlinks: guest blogs, client referrals, get listed on directories, link to prior content in your profile, etc.● Change your mindset around marketing.Resources:Connect with Christine Kutnick: Website, Website for Coaches, Facebook, LinkedIn, and Christine's FREE Giveaway.Connect with Meg:Explore our mentor program! Now enrolling for Fall 2026! Click here for more information!Learn more about the STaR Coach Community. We would love for you to join us!Explore past episodes and other resources at www.STaRcoachshow.com.Mentioned in this episode:Mentor ProgramIf you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That's https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.

Building Digital Hospitality: Elevating Business Visibility, AI-Driven Discovery, and User Experience with Houndstooth Media Group's Vivienne WagnerIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Vivienne Wagner, Owner and Founder of Houndstooth Media Group, to discuss how scaling enterprises and service-based brands can optimize their digital discoverability in an AI-dominated search ecosystem. Vivienne, a leading digital marketing strategist and visibility architect, shares her battle-tested framework for moving away from empty marketing volume and focusing on deep strategic clarity, intuitive website user experience, and pain-point-driven content creation. This conversation delivers an actionable roadmap for executives and founders looking to eliminate digital friction, optimize their brand footprint for conversational AI tools, and convert online visitors into loyal clients using a hospitality-first mindset.The Digital Hospitality Framework: Optimizing Brand Discoverability and AI Search AuthorityThe primary bottleneck preventing growing enterprises from converting online traffic into qualified sales opportunities is a lack of foundational strategic clarity combined with high user friction across digital touchpoints. Vivienne Wagner explains that driving marketing volume without first defining a brand's core mission, specific services, and exact buyer personas results in wasted ad spend and misaligned lead generation. Rather than treating a website as a static brochure, business leaders must adopt a digital hospitality mindset—structuring their web properties like a well-hosted event where visitors can easily navigate clear resource stations, find immediate answers to pressing questions, and access self-serve tools without encountering administrative barriers.As generative artificial intelligence tools and modern search engines transform digital discovery, brands must evolve their search engine optimization strategies to ensure AI platforms accurately understand and recommend their services. Modern consumer behavior relies heavily on conversational AI queries that act as personalized digital referrals, making it essential for enterprises to publish highly detailed, authoritative content that directly addresses specific user symptoms rather than generic product features. Structuring online content with clear heading hierarchies, consistent brand messaging across third-party platforms, and comprehensive solution guides ensures that automated AI search agents recognize the firm as a trusted, primary recommendation for high-intent buyers.Sustaining long-term authority and client retention demands that corporate marketing teams reject cookie-cutter promotional packages in favor of tailored engagement models and high-value educational touchpoints. Business leaders should focus on executing high-impact foundational improvements—such as refining core messaging and streamlining website navigation—before investing capital in unproven marketing trends or secondary platforms. Integrating interactive educational events, such as regular live and on-demand webinars, allows organizations to deliver genuine value, nurture prospective accounts over time, and establish lasting domain authority. When clear strategic positioning, digital hospitality UX, AI-optimized search architecture, and customized client engagement models are synthesized into a single growth framework, enterprise leaders remove acquisition friction, build sustainable authority, and predictably expand enterprise valuation.About Vivienne WagnerVivienne Wagner is the Owner and Founder of Houndstooth Media Group, a prominent digital visibility strategist, and an expert in digital marketing architecture. Drawing from extensive experience helping businesses refine their digital footprints, Vivienne specializes in brand strategy, user experience optimization, search engine optimization, and content marketing. She is a recognized thought leader focused on helping corporate leaders, consultants, and business owners replace superficial marketing noise with strategic clarity, AI-ready search visibility, and client-centric digital experiences.About Houndstooth Media GroupHoundstooth Media Group is an elite digital marketing agency and visibility advisory firm engineered to help small-to-mid-sized businesses optimize online discoverability and client engagement. The agency specializes in delivering customized digital strategy audits, website user experience redesigns, search engine optimization, AI-driven content mapping, and educational webinar strategies. Through tailored consulting blueprints and hospitality-driven marketing models, Houndstooth Media Group enables organizations to eliminate visibility debt, build high-trust digital assets, and maximize market equity.Links Mentioned in This EpisodeHoundstooth Media Group Official Website: houndstoothmediagroup.comVivienne Wagner on LinkedIn: linkedin.com/in/vivienne-wagnerKey Episode HighlightsStrategic Clarity Over Marketing Volume: Establishing core brand identity, service specifics, and target audience alignment before deploying tactical marketing campaigns.The Digital Hospitality UX Model: Designing website navigation like a well-hosted event with self-serve resource stations that eliminate user friction.Addressing Consumer Symptoms: Crafting content that speaks directly to specific buyer pain points rather than broadcasting generic product features.Optimizing for AI-Driven Discovery: Structuring consistent, authoritative digital footprints so AI tools and conversational search engines recommend your brand.Customized Execution vs. Cookie-Cutter Packages: Prioritizing foundational marketing fixes and tailored strategies over chasing short-lived digital trends.ConclusionThe conversation with Vivienne Wagner underscores that building sustainable digital visibility requires an intentional synthesis of strategic clarity, user-focused web design, and AI-ready content architecture. By standardizing internal marketing governance, treating digital visitors with a hospitality mindset, and optimizing brand assets for modern search engines, business leaders can transform an underperforming website into a highly structured, self-sustaining client acquisition engine.More from The Thoughtful Entrepreneur

Feel the Fear and Audition Anyway Working actors are not fearless actors. They have just learned how to move when they are afraid. This morning I woke up with what I can only describe as generalized anxiety. And I knew I could take a shower and stew in my own anxiety juices for a while, or I could just do something. So I attacked the email inbox. About 20 minutes later I was like, woo, I am ready, I am going. The anxiety was gone and I was zip-zopping through my day. That is the whole thing. It is not about feeling confident first. Confidence usually comes after the action. Fear Is Not Always a Stop Sign Fear can mean growth. Visibility. Vulnerability. Possibility. I have come to look at fear as an indication of what still needs to be worked on in me. For actors this shows up in a few ways. Avoiding self-tapes because perfectionism feels safer. And what do I always say about perfectionism? Perfectionism leads to procrastination leads to paralysis. Waiting to be fully ready before taking action. You are going to be waiting a long time. Shrinking after one bad class or one audition you feel you messed up. I cannot tell you how many auditions I walked out of thinking that is never going to happen, and then I booked the job. Fear does not mean stop. Sometimes it means you are finally moving. You are out of your comfort zone. And life and adventure begin outside your comfort zone. Perfectionism Is Just Fear in a Different Outfit Perfectionism often hides fear of judgment, fear of rejection, fear of being visible. It keeps you stuck in preparation instead of participating. And what we want to be doing is participating. In life, in our scenes, in the business. The 10 Seconds of Courage Exercise Sometimes you only need 10 seconds to send the email or upload the tape. Here is the exercise. Say to yourself, for the next 10 seconds I am going to do what I would do if I were brave. And then do it. Push the click. Send the email. Do the thing. You have 10 seconds. Journal Prompts What opportunities have you talked yourself out of lately? And what if discomfort was not proof that you were failing? What if it was proof that you were moving forward or that you had something to learn? The Bottom Line The entertainment industry rewards resilience. Rejection, waiting, and uncertainty are all built into this business. Emotional resilience matters just as much as talent does, because your talent is not going to get to shine unless you are emotionally resilient. Your dream career may live on the other side of that uncomfortable visibility. Feel the fear and move anyway. Want to Keep the Conversation Going? I am introducing something called buddy coaching. You and a friend apply to coach with me together at 50% off. It can be someone from your acting class, someone you want to learn and grow with. EMAIL ME and make sure to CC your potential buddy. If you want private coaching or just a free consultation, click that link too. We will take it from there. As I always say, stay safe and treat yourself real well.

After nearly 12 months away, Dr. Yeni Abraham returns to The Prolific Collective Podcast with an honest reflection on visibility, ambition and the pressure to keep producing when God is calling you to become still.During her time away, Yeni welcomed her third child, closed the private practice she had spent seven years building and entered a season she could not easily explain. Without the career, momentum and visibility she had become accustomed to, she found herself confronting a difficult question: Who am I when I am no longer publicly producing?In this solo episode, Yeni shares what postpartum recovery, surrender and a season of hiddenness taught her about the difference between obedience and visibility. She explores how ambition can quietly become performance, why caring for your body is part of your assignment and what it means to let God nourish you in an “incubator season.”Sometimes a lack of momentum does not mean you are out of alignment. Sometimes the most prolific work God is doing in your life is happening where no one can see or applaud it.In this episode:• When ambition becomes performance• Why visibility is not the same as obedience• What postpartum taught Yeni about rest and receiving help• The purpose of an incubator season• How to stop measuring fruitfulness by public productivity• The question every high-achieving woman must ask: Who am I performing for?If you have felt hidden, delayed, unproductive or afraid of being forgotten, this episode is for you.Follow The Prolific Collective Podcast for honest conversations about faith, healing, women's health, motherhood, purpose and the experiences shaping modern womanhood.

There is something you came here to create. A book. A business. An idea. A body of work. A message. A different life.But at some point, if you want to bring that thing into the world, you actually need to be seen.In this episode of DREAM MAKERS, Claire Byrt sits down with Bec Sands, author of What You Came Here to Create, visibility mentor and PR consultant, for a bloody good conversation about what it really takes to stop hiding, start creating and become more confidently visible.And no, the answer is not waiting until you magically feel confident enough.Bec shares her own journey from being terrified to go live on Instagram to launching a book, doing radio interviews and becoming the person who can handle being seen. We talk about why confidence is built through action, how to create evidence that you are capable, what rejection is really bringing up, the relationship between visibility and safety, and why being seen can become an act of service rather than self-promotion.We also go right into the reality of building a creative business and meaningful work over time. Starting before you know exactly where it is going. Taking the next step instead of crushing yourself under the weight of the whole dream. Learning to problem-solve when things don't work. Staying in the game. And remembering that ultimately, we're not just creating a book, business, brand or offer. We're creating a LIFE.If you are a dreamer, creative, entrepreneur, author, coach or human with something inside you that you know you want to bring into the world, this conversation is your reminder: you do not need to be completely ready. You do not need to know how it all unfolds. You need to start, keep moving, and build the self-trust to know that whatever happens next, you can handle it.Because the world cannot experience the thing you came here to create if you keep it hidden.Connect with Bec: https://www.becsands.com/ https://www.instagram.com/becsands get the book https://www.cameheretocreate.com/ GET YOUR COPY HERE. Let Your Vision Be Bigger Than Your Bullsh*t. Get brave, stop doubting, make the dream real. GET STARTED TODAY Seven days DREAM to DONE. On-demand. Self-paced. Seven days of powerful recordings and worksheets to help you lay down the fear, resistance and overthinking - and start building your dream in just 7 days.

Find out how AI systems like ChatGPT decide which businesses to recommend, and why nearly nine out of ten businesses are invisible. Learn the diagnostic tools and core strategies to engineer authority signals that ensure your brand appears in AI-generated answers. Learn more at https://visibility-360.com/ai-reveal-suite Visibility 360 Inc. City: Beach Park Address: 10060 West Fairbanks Avenue Website: https://visibility-360.com/

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤAsk ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for.ㅤBest Moments:(00:31) Why 69% of AI sources shift from one day to the next(01:02) Reddit's share of ChatGPT citations collapsed 86% in about a month(02:54) Half of everything AI engines cite is less than thirteen weeks old(03:45) Pick the 10 questions that actually influence someone buying from you(04:04) The incognito browser step most people skip, and why it ruins the data(05:22) The two prompt lines that stop AI from flattering your brand(06:27) Mountain Dew body wash at Walmart, and the obvious follow-up question

Special Guest: Debora Prossomariti What happens when you've built a highly successful business… but outside your own industry, hardly anyone knows who you are? Welcome to Podcast Profits Unleashed, the show for coaches, consultants, experts, and entrepreneurs who want to turn conversations into clients. I'm your host, Karen Roberts, and in this episode I'm joined by Debora Prossomariti, a strategic partner and fractional Chief Brand Officer who works with successful CEOs and founders whose public reputation hasn't yet caught up with the level of their business. This isn't about becoming internet famous. It's about turning your reputation into a strategic asset that builds trust, creates opportunities, and helps the right people understand exactly what you stand for.

What would happen if you reached out to one person every day for 100 days? What if reaching out was a part of your daily practice, just like meditation or hitting the gym? And WHAT IF doors you couldn't even imagine opening flung open for you, all from ONE reach out?Carly Valancy, the QUEEN of reaching out, and is on today's ep to share all about the art of this powerful, life-changing practice.We get into:How technically we could be classified as competitors, but consider each other Power Rangers: part of the same squad, focused on similar missions, and going about it different waysWhy "if they wanted to, they would" is a phrase that needs to go in the trashcan ASAPThe real difference between pitching, reaching out, and clout chasing... and how to tell which one you're doingTreating your scariest asks like experiments Rejection as data, not a verdict... and how Carly turned a "no" from a bestselling author into a "yes" just by getting clearer (SO inspired by this story!)What happens if everyone says yes and you don't know what to do with yourself?Why "out of your league" is a story you're telling yourself, and how pedestalizing people actually dehumanizes themCollaboration > competitionIf you've been overthinking your website, your follower count, or your "readiness" before reaching out to someone, this episode is an invitation to stop preparing and just hit send. Life is about who you know, after all.Connect with Carly:Reach Out PartyWebsiteSubstackInstagramLinkedInTether ToolConnect with Chelsea:

Wondering how to be more visible online without feeling fake or forced?I'm back with a short but sweet solo episode on a topic you all know that I am SO passionate about: visibility. I'm taking you all the way back to when I started my Inspire + Move Instagram account, back when I used to crop my own face out of every photo! I share the whole story of going from faceless photos to fully stepping into being seen, plus a homework assignment I give my 1:1 clients to help them find their content pillars.We also get into why authenticity beats "slop" every time, how imposter syndrome and visibility always coexist, and why putting in the reps, whether that's Instagram stories or pull-ups, is the only way through it. Plus, I share a massive, terrifying opportunity I just said yes to!Tune in to hear more about:The real story behind my early, faceless Inspire + Move Instagram accountA simple post-it note exercise to find your content pillarsWhy authenticity beats "slop," and being the same person online and in personWhy visibility and imposter syndrome always show up together, and how to work through itStarting small: the exact path from Instagram stories to reels to going liveMy big, uncomfortable yes: keynote speaking in 2027!If this episode resonates, I'd love to hear what stood out most to you! Send me a DM on Instagram @AlliArruda.Want to work together? I only have a few spots left for 1:1 coaching with me!!! Click Here and let's uplevel your life!Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• BENCHMARK FITNESS• Website• Facebook• TikTok

AI Search Visibility: Why Brands Now Compete to Be Recalled, Not Ranked How AI Search Is Rewriting the Rules of Brand Discovery For thirty years, brand visibility meant ranking on a results page. That's over. Today, the AI search a customer runs on ChatGPT, Perplexity, or Gemini decides whether your brand gets mentioned at all — and there's no page two, no scroll, no second chance inside that answer. In this episode, Joanne Z. Tan breaks down why AI search behaves nothing like traditional search, why SEO alone can't win an AI search citation, and what actually earns a brand a place inside an AI search result: third-party validation, consistency across the web, and being recognized as an authority rather than just indexed as a page. Drawing on Harvard Business Review, MIT Sloan Management Review, and Deloitte research, Joanne lays out why AI search visibility is now a strategic asset — and why the brands that treat it that way now will own the next decade of brand discovery. To read the full article To watch as an 8-minute video About Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc. and the creator of AIXD.world (AI Experience Design). A brand strategist, thought leadership coach, brand building and marketing expert in business brands and leadership personal brands, she works with C-suite executives, founders, and senior business leaders to build brands to be recognized by humans and by AI, through her proprietary AI Native Brand Architecture™ and AIXD™ frameworks. Her guiding principle: "User experience is brand experience, and brand experience determines enterprise destiny." Subscribe to our Newsletter  Visit our websites: 10PlusBrand.com AIXD.world 10PlusProfile.com © Copyright 2026, Joanne Z. Tan, 10 Plus Brand, Inc. All rights reserved.

Everybody wants more visibility—more followers, more views, more reach, and more people discovering their business. But what happens after they find you? In this episode of Social Media Decoded, visibility strategist and Thames Media Solutions founder Michelle Thames challenges entrepreneurs to stop thinking only about getting more attention and start thinking about where that attention is going. Because visibility without a next step is just attention. If 10,000 new people discovered your business today, would they know what to do next? Could they join your email list? Book a strategy call? Join your membership? Attend your event? Buy your product? Start a conversation? Or would they simply consume your content and keep scrolling? Michelle breaks down how to build a visibility ecosystem that turns attention into relationships, opportunities, community, and revenue. In This Episode, You'll Learn: Why more visibility isn't always the solution to your marketing problem The difference between attention and intentional visibility Why going viral doesn't automatically create revenue What should happen after someone discovers your content Why every business needs a clear destination for its visibility How to choose the right call to action based on your content Why your email list, events, membership, products, services, and conversations should work together How to build a customer journey instead of collecting followers Why content should be the entrance to your ecosystem—not the entire strategy How Michelle is applying this strategy while building Connected & Paid and Connected & Paid Live Why in-person events can deepen relationships that started online How community can become part of your business growth strategy Why proximity, introductions, conversations, and relationships matter in an AI-driven world How to connect social media, email, podcasting, events, offers, and community Why follower count doesn't necessarily equal business strength The five questions to ask when auditing your visibility ecosystem Visibility Without a Next Step Is Just Attention A Reel can get 20,000 views. A post can go viral. A speaking engagement can put you in front of hundreds of people. But if those people don't know where to go next, much of that attention disappears. Visibility creates the opportunity. Strategy builds the bridge. Instead of only asking, “How can I get more people to see me?” Michelle encourages entrepreneurs to ask: “What do I want people to do after they see me?” That's where visibility starts becoming a business strategy. You Need a Destination Your destination doesn't have to be the same for every piece of content. Depending on your business, the next step could be: Joining your email list Booking a strategy call Entering your membership Registering for an event Purchasing a product Listening to your podcast Starting a conversation The goal isn't to give your audience ten different calls to action at once. It's to create a logical next step based on where they are in the relationship with you. Content Gets Attention. Your Ecosystem Does the Rest. Your social media shouldn't exist separately from your email. Your email shouldn't exist separately from your offers. Your podcast shouldn't exist separately from your events. Your events shouldn't exist separately from your community. Instead, think about the journey: Content → Conversation → Relationship → Community → Opportunity → Revenue Someone might discover you through a Reel. That Reel could lead them to your podcast. Your podcast could lead them to your email list. Your email could invite them to an event. The event could create a relationship. That relationship could eventually lead to a client, collaboration, referral, partnership, or another opportunity you couldn't have predicted. That's an ecosystem. Building Connected & Paid Live Michelle also takes listeners behind the scenes of how she's thinking about Connected & Paid Live. Rather than simply trying to sell event tickets, she's intentionally building a room where women can create relationships, make introductions, have meaningful conversations, and discover new opportunities. From speaker announcements to preview calls, podcast episodes, community conversations, and event content, each piece is designed to help people understand the vision behind the room and decide whether they want to become part of it. Because sometimes the most valuable thing that happens at an event isn't what happens on the stage. It's meeting the person sitting next to you. Your 5-Question Visibility Audit Ask yourself: 1. Where are people discovering me? Social media? Search? Referrals? Speaking? Podcasting? Networking? Events? 2. What do I want them to do next? Choose a primary next step instead of sending people in ten different directions. 3. Is the next step obvious? Could someone discovering you for the first time figure it out quickly? 4. What happens after they take that step? How are you nurturing the relationship and staying connected? 5. What is the deeper destination? Is the ultimate goal a service, product, membership, event, community, partnership, or client relationship? When you can answer those questions, you're no longer simply creating content. You're building an ecosystem. Join the Next Fill the Room Preview Call If you've been watching Michelle build Connected & Paid Live and you're curious about the room, join the next Fill the Room preview call. Michelle will walk you through what she's creating, who Connected & Paid Live is for, what you can expect from the experience, and why she believes this room is going to be special. Not only because of who's on the stage—but because of who's going to be sitting next to you. DM Michelle the word ROOM for information about the next Fill the Room preview call and Connected & Paid Live. Join the Conversation If you're listening on Spotify, answer this question in the comments: Where are you currently sending people after they discover you? Your email list? Website? Strategy call? Membership? Event? Or nowhere yet? And if you're listening on Apple Podcasts, leave a review and share your biggest takeaway from this episode. Key Takeaway You don't always need more visibility. You need somewhere for your visibility to go. Content gets attention. Your ecosystem turns that attention into relationships and revenue. Stop measuring your entire marketing strategy by how many people saw you. Start building a clear path for the right people to discover you, trust you, enter your world, and take the next step. Because visibility gets you noticed. Your ecosystem gives people a reason to stay. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Iraq experienced one of the most comprehensive sanctions regimes ever imposed on a country in the 20th century. Dr. Omar Dewachi explores the concept of medical anthropology and traces the history of the Iraqi healthcare system from the British mandate to the post-2003 era. This exploration highlights how political interventions and conflicts disrupted medical infrastructure and population health. Ultimately, the conversation examines the profound breakdown of the political, medical, and social systems that led to the death of the clinic and a collapse of trust. 00:00 Introduction 01:21 The Concept of Medical Anthropology 04:52 Dual Trajectories in Health and Social Contexts 06:31 A Career Shift Rooted in Wartime Experience 10:19 The True Toll of the Comprehensive Sanctions Regime 12:56 Infrastructure and the Early Construction of the State 17:53 Systemic Vulnerabilities and the Scales of Destruction 22:25 Healthcare Expansion as an Instrument of Statecraft 28:21 The Rhetoric of Progress and the Framing of Pathologies 31:47 Moving Beyond Conventional Battlefields 37:13 Bearing Witness to Systemic Ruination and Personal Loss 43:09 Challenging Michel Foucault's Framework 49:44 Unequal Knowledge and Visibility on the Global Stage 51:57 The Erosion of Sacred Alliances and the Shift to Commerce 53:41 The Geography of Regional Wounds Omar Dewachi is an Associate Professor of Medical Anthropology and Global Health at Rutgers University. His work examines the social, medical, and environmental fallouts of decades of war and violence in Iraq and the broader Middle East. Before joining Rutgers in 2018, Dewachi co-founded the Conflict Medicine Program at the American University of Beirut, where he taught social medicine and global health. His award-winning book Ungovernable Life: Mandatory Medicine and Statecraft in Iraq (Stanford University Press, 2017) documents the untold history of the rise and fall of Iraq's healthcare system under decades of US-led interventions. His ongoing project 'When Wounds Travel' weaves almost two decades of ethnographic research with his personal experience of displacement and his medical and public health practice across Iraq, Lebanon, and Syria. He holds an MD from Baghdad University, an MPH from the American University of Beirut, and a PhD in Anthropology from Harvard University. Connect with Omar Dewachi

Send me a messageMore supply-chain data does not automatically produce better decisions. Digital systems can expose risk, but they can also reproduce the same governance failures, blind spots and weak assumptions already embedded in the operation.My guests today are Lara Schilling, Assistant Professor of Supply Chain Management at the Technical University of Denmark, and Professor Stefan Seuring, a long-time researcher in sustainable supply chains. Their latest paper used 52 conversations from this podcast as its dataset, examining how technologies including AI, IoT and blockchain connect with supply-chain sustainability and risk.We look at why visibility is only the beginning, why failure stories are so hard to find, and why even academic research can become skewed towards positive outcomes. We also examine what leaders may be missing when indicators look reassuring, what happens when digital investments are judged at implementation rather than over time, and why the question “visibility to whom?” matters more than it first appears.Listen now to understand what separates useful supply-chain visibility from expensive digital capability that fails to improve decisions. If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.

What changes when the person sitting in front of you is not a coachee, but another coach? In this episode, we explore the difference between coaching and coaching supervision. Although the two practices share many skills, the purpose, focus and dynamics of each relationship are distinct. Coaching usually supports a client to move towards a goal or desired outcome, while coaching supervision turns the attention towards the coach and the quality of their practice. As supervisors, we create a reflective space in which coaches can examine how they are working, what may be influencing them and what could help them practise more effectively, ethically and sustainably. Supervision can therefore feel more exploratory than coaching, allowing us to remain curious about what is emerging rather than moving immediately towards a solution. We discuss how supervision can help coaches look beneath the questions they initially bring. A request for reassurance about whether a session was handled correctly might become an exploration of why that reassurance is needed. Through reflection, the coach can develop greater self-awareness, strengthen their professional judgement and find confidence from within. We also explore the expanded field of coaching supervision. Coaches bring their own identity, history and professional context, alongside the influence of their clients and the wider systems surrounding them. The supervisor's observations and responses also become part of the work. Holding this complexity requires an awareness of relationships, professional ethics, safeguarding, competence and the sustainability of coaching practice. Although coaching and supervision remain distinct, learning to become a coaching supervisor can deepen how we coach. It develops our ability to notice patterns, relational dynamics and what may be communicated beyond words. For experienced coaches, supervision offers an opportunity to develop their practice, support other coaches and contribute to the future of the coaching profession. Timestamps: 00:00 The difference between coaching and supervision 00:29 Why coaching supervision matters 00:56 Becoming a coaching supervisor 01:25 The ethical commitment of a coach 01:55 Client goals and coach development 03:18 Why supervision is more exploratory 04:11 Looking beneath a request for reassurance 05:04 The distinctive focus of supervision 06:01 Understanding the expanded field 07:26 Ethics and professional responsibility 08:20 The systems surrounding coaches and clients 09:38 The supervisor as an instrument 11:30 Supporting reflective practitioners 12:52 Experience and the pedestal dynamic 14:12 Relationships and group supervision 15:57 How supervision develops your coaching 16:55 Visibility and professional identity 17:54 Power dynamics for internal coaches 19:49 Competence, ethics and sustainability 20:19 Discovery rather than destination 21:43 Developing as a coaching supervisor 22:11 Diploma in Coaching Supervision Key Lessons Learned: Coaching usually supports a client to move towards a goal, outcome or desired change. Coaching supervision focuses on how the coach is practising and what will help them work ethically, effectively and sustainably. Supervision creates space to explore uncertainty without immediately searching for a solution. A request for reassurance may reveal a deeper opportunity for reflection and professional development. The supervisory field includes the coach, their clients, the systems surrounding those clients and the supervisor's own observations. Coaching supervisors help coaches reflect on safeguarding, professional ethics, competence and their responsibility to clients. A supervisor can bring significant coaching experience without becoming the person expected to provide every answer. Group coaching supervision requires awareness of several relationships, client systems and interpersonal dynamics at the same time. Training as a coaching supervisor can deepen a coach's ability to recognise patterns and relational dynamics. Coaching and supervision may explore similar topics, but supervision views them through the lenses of professional identity, ethics, competence and sustainability. Keywords: difference between coaching and coaching supervision, coaching supervision, what is coaching supervision, coaching versus supervision, coaching supervisor, coaching supervision training, reflective coaching practice, ethical coaching practice, professional development for coaches, coach supervision, group coaching supervision, coaching ethics, Diploma in Coaching Supervision, becoming a coaching supervisor, sustainable coaching practice, Links and Resources: Diploma in Coaching Supervision: https://www.igcompany.com/supervisiontraining In Good Company: https://www.igcompany.com

What happens when an AI system gives a customer the wrong price, misrepresents a product, or recommends a competitor using outdated information? In this episode of Tech Talks Daily, I speak with Alex Sherman, co-founder and CEO of Bluefish AI, about the growing influence of AI-generated answers on brand reputation, product discovery, and purchasing decisions. Search once gave companies a reasonably visible path between a customer's question and the websites informing the answer. AI changes that relationship. Systems such as ChatGPT, Gemini, Rufus, and other assistants combine information from many sources into a single response. Customers may never visit the original pages, read the supporting evidence, or know which source carried the greatest influence. Alex explains that inaccurate AI answers are not always extraordinary hallucinations. Models learn from an internet filled with conflicting product descriptions, outdated specifications, opinionated reviews, creator videos, and content generated by other AI systems. Bluefish says its monitoring has found inaccuracies or misleading portrayals in roughly 10% to 20% of the AI responses it tracks. A company may publish a concise product page containing a few hundred words, while a customer writes a lengthy Reddit post describing why they love or hate the same product. The longer and more detailed source may give an AI model material it can use across many customer questions, even when that source presents an extreme or unbalanced view. Bluefish also reports finding small YouTube creators carrying considerable influence over how models describe certain brand attributes. This creates a new responsibility for marketing teams. Visibility alone is no longer enough. Businesses need to understand whether they appear in AI answers, how positively they are presented, whether the facts are accurate, which sources influence the response, and whether that exposure contributes to a sale. Alex describes how Bluefish's AI Accuracy tool monitors model responses, flags potential errors, identifies the cited source, examines the content behind it, and helps a company determine what action could correct the result. The source may be an external article, but the problem could also come from the company's own website. A model might confuse this year's device with last year's version because the distinction between their specifications was unclear. Correction is only part of the process. Brands must measure whether new content changes the AI response and whether the revised answer cites the information they supplied. This turns AI accuracy into an ongoing measurement discipline rather than an occasional reputation exercise. The stakes rise further with agentic commerce. Alex believes companies will increasingly serve two audiences: the person buying the product and the AI agent researching or acting on that person's behalf. Marketing teams will need to understand what agents read, how they evaluate choices, and why a recommendation resulted in a purchase or a lost customer. Our conversation ends with a wider concern about convenience and choice. Alex compares AI discovery with opening Netflix and accepting the options placed on the first screen. AI can make research faster and easier, but relying on synthesized answers may weaken our willingness to search beyond what an algorithm selects for us. I'd love to hear your thoughts, so how much influence should AI have over what consumers discover, compare, and ultimately buy?

In the eight episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, top mistakes, best resources and do's and dont's to effectively measure your AI search optimization impact with guests specialists Kevin Indig, Bengü Sarıca Dinçer and Max Woelfle: 02:15 - Top mistakes when measuring AI search visibility & impact10:59 - The principles & criteria for effective AI search measurement26:32 - Tools and resources for cost-effective AI search measurementThanks to Similarweb for the episode and series sponsorship! Take a look at their AI visibility and traffic solutions here: https://www.similarweb.com/ #AISearchOptimization #AEO #GEO

Are your social feeds filling up with automated slop and made-up stories? In this episode of Digital Marketing From The Coalface, Dave and Julie return from their summer break to tackle the fine line between smart AI productivity and cringey, low-quality automation. If you're an engineering company leader looking for genuine online visibility without the fluff, this episode shows you how to put AI to work to provide high-value data analytics while keeping human strategy firmly in the driver's seat.   What we cover in this episode: The cringey AI lead magnet test: Julie shares what happened when she tested a tool that promised 30 "tailored" LinkedIn posts, only to receive completely fake case studies and bizarre claims. Talking to your data in plain English: Dave and Julie talk about how connecting tools like Windsor.ai to Google Search Console, Google Ads, and GA4 lets you query your marketing data in natural language, bypassing complex PowerBI filters and SQL queries. AI watermarks & editorial control: AI watermarking isn't something to fear if you take ownership of your content. You need to make sure to apply human oversight, and refine every word you're sharing. Strategy vs. "random acts of marketing": tech businesses need a structured marketing framework so that their teams aren't just creating ad-hoc AI content for the sake of it. Plus, Julie and Dave swap summer highlights and office drama, featuring Edinburgh Fringe comedy, metal detecting adventures, a new coffee machine, and some spilled milk that no one cried over. Enjoyed the episode? Browse more at redevolution.com/digital-marketing-from-the-coalface

Watch the show on television by downloading the SuperCrowd.tv Channel app to your Roku or Amazon Fire TV or e360tv channel app to your Roku, LG or Amazon Fire TV. You can also see it on YouTube.I learned something important at SuperCrowd26 featuring PurposeBuilt100™—and it may change how I talk about the SuperCrowd forever.For years, I've led with the mission.The Super Crowd, Inc., is a public benefit corporation. Our mission is to help ordinary people invest for impact, support diverse founders and make money a force for good. I care deeply about that mission. I'm not backing away from it by an inch.But I learned something at SuperCrowd26: mission isn't a very effective sales pitch.People don't wake up in the morning hoping to pay me to teach them how to do better.Investors want help finding better opportunities, avoiding mistakes and making more money.Entrepreneurs want help raising capital, finding customers, attracting talent and growing their businesses.So, here's my new pitch:Don't join the SuperCrowd unless you'd like to make more money.Impact is the context. Impact is the mission. Economic value is the reason to join.For Investors: Find Better Opportunities and Make Better DecisionsRegulation Crowdfunding changed investing in a profound way. You don't have to be wealthy or accredited to invest in private companies through Reg CF. Non-accredited investors can participate subject to annual investment limits, opening an asset class that was once largely inaccessible to ordinary people. Some offerings even have minimum investments as low as $10.The challenge is no longer simply gaining access.It is finding promising opportunities and doing enough homework to make thoughtful decisions.That's where the SuperCrowd ecosystem starts earning its keep.Every week, we publish a list of every new Reg CF offering we identify, organized to make it easier to spot companies with social impact, women leaders and underrepresented founders, along with the rest of the market.Then there is the SuperCrowd Impact League, our free, gamified portfolio tracker. Investors can record their Reg CF investments, participate anonymously, earn recognition and see how active they are relative to others in the community.More importantly, we're turning it into an investor intelligence platform.We monitor portfolio companies for SEC filings so members can learn when a company files an annual report, updates an offering, amends its disclosures or takes other regulatory actions. If a company you invested in suddenly files paperwork suggesting something important is happening, you shouldn't have to stumble across that information by accident.We've also built SuperImpactScore.ai, which can research a current Reg CF offering and produce a due diligence report in minutes.AI should never replace investor judgment. It can, however, dramatically accelerate research. The goal is to give you data, sources, red flags and questions that would take far longer to assemble manually.Impact Members also get access to the SuperCrowd Investment Directory, where the impact offerings we track are searchable with diligence reports, along with Devin's Impact Pick of the Week.Our free Reg CF filings database makes SEC filings much easier to browse than working directly in EDGAR.None of those tools can guarantee a profit. Private-company investing is risky.But better information, faster research and stronger portfolio monitoring can help you make better decisions.Avoiding just one bad investment could pay for years of membership.For Entrepreneurs: Raise Capital, Save Money and GrowThe same ecosystem is built to help founders make money from the other side of the table.I spent years in corporate finance and ran an SEC-regulated, FINRA-member investment banking firm. Today, I make that experience available through coaching for entrepreneurs preparing to raise capital from the crowd.A little strategic guidance before a campaign can prevent expensive mistakes.We can help founders think through positioning, launch preparation, communications and the professionals they may need around them.We've also now added the SuperCrowd Campaign Diagnostic, combining structured research, human verification and an hour with me to produce a written action plan for a Reg CF raise.Think about the economics.If better preparation helps you raise another $10,000, $50,000 or $100,000, that matters.If it helps you identify a problem before launching rather than after spending thousands of dollars on marketing, that matters, too.Visibility also has economic value.SuperCrowd Impact Wire helps purpose-driven organizations distribute press releases. SuperCrowd.tv creates opportunities for founders and ecosystem leaders to reach audiences through the web, Roku and Amazon Fire TV. The Superpowers for Good show, SuperCrowdHour, live pitches, events and the Impact Newsroom all create ways for entrepreneurs to learn, be seen and connect.Then there is SuperCrowd Career Path.Growing companies need people. Founders can post jobs, research compensation and build job descriptions using data-driven tools. Hiring the right person at the right compensation level isn't just an HR exercise.It is a financial decision.Our networking platform adds another layer. Members, speakers, sponsors and special communities—including PurposeBuilt100™ winners—can participate in private rooms, exchange messages and build relationships beyond the few hours of a live event.Capital moves through relationships.So do customers.So do partnerships, jobs and business opportunities.Learn What Makes Money—and What Wastes ItMuch of the SuperCrowd ecosystem remains free because we want the community to be genuinely accessible.SuperCrowd.tv carries the Superpowers for Good show and other programming. We host SuperCrowdHour trainings, live pitch events and major gatherings such as SuperCrowd26. We also carry webinars from the Crowdfunding Professional Association.But I want to be clearer about why that education matters.Learning how to file a required form yourself can save money.Learning how successful crowdfunding campaigns launch can help you raise more money.Learning how experienced investors assess a deal can help you invest more wisely.Learning from founders who have scaled companies can help you avoid wasting months—or years—repeating mistakes someone else has already made.Education becomes valuable when you can put it to work.Impact Is Still the PointNone of these changes our mission.I still want millions of ordinary people to discover that they can invest in companies solving real problems.I still want women, Black, Latino, Indigenous and other underrepresented founders to gain better access to capital.I still want entrepreneurs tackling climate change, health disparities, poverty and other social challenges to win.That explains what we build and why we build it.It doesn't necessarily explain why you should pay for it.Perhaps I've spent too much time asking people to buy the mission when I should have been offering them the value.So, I'll try this instead.Become a free member of the SuperCrowd and use the resources that cost nothing.Then, if you're an investor who wants better tools, deeper research and help finding opportunities—or an entrepreneur who expects to raise capital, hire people, generate publicity and grow a business—consider becoming an Impact Member.Annual Impact Membership is $55, equivalent to about $4.58 per month. Max-Impact Membership is $155 per year, with additional benefits as we continue building the ecosystem.Please don't join because you think you owe it to the world to support my mission.Join because you'd like to make more money.Then let's see how much good we can do with it.Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include SuperCrowd Membership and supercrowd.tv. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Alisa Evans, Mission Enrollment | Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Eric Coury, Arthia AI | Joey Hayes, thru | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Ken Steele, Rotarian | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Mike Babbit | Coledger Solutions | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Join the SuperCrowd Impact League! You can be recognized for making impact investments via Reg CF. See how your activity compares to your peers. It's free. Win valuable prizes. Start now!Join us for SuperCrowdHour on September 16, 2026, as Devin Thorpe, CEO and Founder of The Super Crowd, Inc., leads “Fuel the Fire: Turning Interest into Investment.” Discover practical strategies for turning curiosity into commitment, keeping prospective investors engaged, building trust, and creating momentum for your crowdfunding campaign. Bring your questions for live Q&A and gain actionable insights to help inspire more people to invest in your mission. Register now for FREE!SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on October 13th at 8:00 PM ET/5:00 PM PT. Mark your calendar. We'll send private emails to Impact Members with registration details. Upgrade to Impact Membership today!Visit Our Complete Community Event CalendarIf you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.Manage the volume of emails you receive from us by clicking here.We share educational information—not investment advice. Some links may generate compensation. See our full disclosure.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

This episode is all about procrastination's cousin - the "workin' on it" mode, how we get ourselves stuck in the trap of perfectionism, where we overcomplicate, overplan, and overwork on projects as a way to avoid visibility. We'll dive into how and why your subconscious avoids the spotlight, and more importantly, how to rewire your brain so that it can feel easier to show up, finally share the things you're working on, and feel SAFE being seen.Try Doddle Hypnosis App Free for 7 Days (and check out the hypnosis session specifically paired with today's episode): https://www.emilieleyes.com/doddle-hypnosis Preorder Emilie's upcoming book, HYPNOTIZE YOURSELF: Harness the Power of Modern Hypnosis to Build the Life You Want (coming January 19, 2026)! https://www.penguinrandomhouse.com/books/798997/hypnotize-yourself-by-emilie-leyes/Enroll in the 6-week, Hypnotic Empowerment 2.0 course (use code LIKEYOURLIFE40 at checkout for 40% off):  https://www.emilieleyes.com/hypnotic-empowerment-2-0 If you enjoyed this episode, make sure to subscribe and leave a review!~~ Emilie's InstagramEmilie's TikTokDoddle Hypnosis Instagramwww.emilieleyes.com ~~NOTE: The topics covered in this podcast are for educational purposes only, and do NOT replace the advice from licensed medical professionals. If you are unsure of whether these tools discussed are right for you, please consult wi...

Send us Fan MailThis members-only episode goes off the rails in the best way. Peaches and Trent start with social media hopefuls broadcasting their Special Warfare dreams—and break down why visibility without performance can come back to haunt you in the pipeline. From authenticity vs cringe, performers vs non-performers, and why teams eventually protect their own, the conversation rolls into accountability, medals, general officers, Mark Milley, CQ Brown, and why shiny ribbon racks don't equal integrity. Toss in meme culture, Delta legends, fitness across generations, alcohol, Shot Show chaos, gun safety, and why the military still self-corrects faster than the internet thinks. Messy, funny, real—and exactly why this one stays behind the paywall.⏱️ Timestamps: 00:00 Members welcome and no-filter mode 02:30 Social media candidates and pipeline reality 06:00 Visibility vs performance 09:30 Authentic weirdos who make it 13:30 Teams protect performers 17:30 Generational shifts and social media pressure 21:00 Meme culture and internet obsession 27:00 Accountability and firing senior leaders 31:00 Ribbon racks, medals, and meaning 36:00 Mark Milley, CQ Brown, and double standards 42:00 Leadership, legality, and obedience 48:00 Delta legends and quiet professionals 52:30 Fitness baselines then vs now 56:00 Alcohol, discipline, and balance 59:30 Shot Show chaos and gun safety 01:02:00 Final member thoughts

Business owners aren't just competing for human attention anymore, they're competing to be seen and understood by AI. In this episode of Marketer of the Day, digital insider and authority strategist Lisa Apolinski explains how your content, messaging, and online presence must now be optimized not only for search engines, but also for AI systems that increasingly “research” you on behalf of your audience. If AI can't clearly detect what you do, who you serve, and why you're different, you're effectively invisible in the new digital landscape. Lisa introduces her concept of Authority Power, the ability to turn your hard-won expertise into undeniable authority that attracts right-fit clients ready to invest at higher levels. She walks through a practical “homework assignment”: ask an AI tool, in the third person, what you are known for and compare that answer to what you want to be known for. Any gap between those two reveals missing or unclear messaging in your LinkedIn profile, website, YouTube, and other social channels. From there, you can update your content, lean into more precise language, and create a clear, consistent, and congruent experience everywhere your brand appears. Rather than letting AI produce generic, “vanilla” content, Lisa shows how to use AI as a strategic language calculator that refines the words you already use, surfaces phrases worth repeating, and reflects back themes you didn't realize you were communicating. She challenges experts to stop underselling themselves with “better, cheaper, faster” language and instead speak boldly about the unique, transformative “3 a.m. problem” they solve for a specific, narrow niche. This is where true authority is built by deciding exactly who you want to serve, what problem you solve better than 95% of others, and then aligning all your messaging around that promise. Lisa also opens up about “blowing up” her full-service agency in 2023 to focus solely on her area of genius: language, content, and writing that drives revenue. She shares lessons from her own false starts with personal branding and generic content positioning, and why the shift to Authority Power finally clicked with both her and her market. Along the way, she breaks down a smarter approach to digital marketing experiments: cut underperforming ads quickly, ignore vanity metrics like empty traffic, change one variable at a time, and trust your gut when something isn't working. When you dial in your message and audience correctly, conversion rates can jump dramatically, and business suddenly feels exciting again instead of overwhelming. https://youtu.be/yYpwaSrqjUc?si=15CUogTFQ4rJWEao If you want to become the go-to authority in your space, be accurately represented by AI, and attract ideal clients instead of chasing them, this conversation will show you how to realign your language, sharpen your positioning, and take decisive action. Lisa shares how to connect with her on LinkedIn, subscribe to her content-packed newsletter, and book a free 30-minute consultation to start unleashing your own Authority Power. Quotes: "Sometimes AI can go way off the mark and blend you down to something so vanilla it could work for everybody, and we don't want to go there." "The riches are in the niches. We want to know specifically who we want to target and why that right-fit client is ideal for us." "Let your buyer's journey be their journey, not yours. It's their experience, not yours." Contact Details: Write your Book. Build your Authority: Start your Journey with Indie Books International Today Become the Go-To Authority in your Industry: Explore PhatKat Consulting Today Turn your Ideas Into Influence: Connect with Lisa Apolinski on LinkedIn 

⚡️Click Here To Text Monique!In this Dashboard Diaries episode, Monique talks about visibility and the false rules that make being seen feel harder than it has to be.While waiting in the car for her daughter at gymnastics, Monique shares a coaching conversation with a client who is stepping away from a full-time role and building something of her own. Her client wants growth, revenue, harmony, and a slower pace, but she is struggling to believe all of that can exist together.Monique questions the idea that business growth has to mean constant posting, pitching, and forcing yourself into a marketing strategy that feels heavy. Instead, she asks a better question: how do you actually like to be visible?This episode is for anyone building a brand, business, or body of work and feeling stuck because they think visibility has to look one specific way. Monique reminds listeners that their strengths can become the strategy, support is allowed, and being seen can be simpler than the rules we have been carrying.GEMS DROPPED“I ​think ​we ​want ​things ​to ​be ​hard ​so ​that ​we ​can ​feel ​like ​we ​are ​worthy of ​the ​result.”“If ​we ​erased ​the ​rules, ​if ​we ​erased ​the ​assumptions ​that, ​the ​way ​that ​I ​have ​to ​build ​this is in a ​way ​that feels ​icky ​and ​hard then ​I'm ​just ​not ​doing it. ​If ​we ​released ​the ​idea ​that ​that's ​how ​it ​had ​to ​be ​done, ​and ​we ​said, ​well, ​I ​can ​do ​this ​any ​way ​I ​wish? The ​goal ​is ​visibility so, ​how ​do I ​like ​to ​be ​visible? How ​do I ​like ​to ​share my ​ideas, my ​work? ​Where ​do I ​enjoy ​and ​in ​what ​ways ​do I ​find ​easeful ​or ​pleasurable ​to ​share?”“What ​if ​we ​aligned ​​what ​it ​is ​that ​you ​are ​naturally ​good ​at ​and ​that ​you ​find ​enjoyment ​in ​with ​what ​it ​is ​that ​you ​actually ​need ​to ​be ​doing? ​We ​can ​make ​that ​your ​strategy.. ​And ​I ​think ​it's ​actually ​important ​to ​make ​our ​strengths ​our ​strategy because ​it's ​more ​sustainable.”“We ​have ​to ​begin ​to ​sell ​ourselves ​the ​same ​way ​you ​sell ​before ​you ​build ​a ​lot ​of ​the ​times, ​and ​there's ​nothing ​wrong ​with ​that. ​I ​don't ​want ​y' ​all ​to ​get ​ready ​to ​be ​ready ​like ​you ​have ​it. ​ ​You ​have ​enough ​to ​begin ​to ​share. ​And ​right ​now, ​what ​we're ​even ​talking ​about ​is ​not ​asking ​people ​for ​millions ​of ​dollars. ​It's ​just, ​hey, ​want ​to ​learn ​something? ​Want ​to ​hear ​my ​story? ​​And ​some ​people ​will ​and ​some ​people ​won't. ​And ​all ​that ​matters ​is ​that ​you ​find ​the ​folks ​who ​are ​looking ​for ​you.”STAY IN TOUCHCome and follow me on Instagram @moniquershields and I would love your feedback so send an email to ambition@moniquershields.com. 

What if getting older wasn't something to fear, hide, or fight—but something to celebrate? This week, Dr. Sonia is joined by Kwavi, a life coach, speaker, author, and thought leader who helps women in their 50s and beyond age boldly. Growing up in England, Nigeria, and later moving to the United States gave Kwavi three very different perspectives on what it means to be a woman getting older. In Nigeria, she watched older women be celebrated, respected, and honored. In the U.S.? The message was much louder: Stay young. Look younger. Fight aging at all costs. But what if you rejected that story entirely? Dr. Sonia and Kwavi talk about visibility, changing bodies, menopause, health advocacy, people-pleasing, sex, and what happens when women stop believing their best years are behind them. Because your 50s and 60s aren't the time to disappear. They might be the time you finally become all-in on your own life.

Ballroom historian, storyteller, and producer Sydney Baloue joins NatsHoney to trace the histories that get left out, and the people who refuse to disappear from them. From ballroom's deep ties to sex work to the erasure of trans men and masculine people, Sydney challenges respectability politics and asks who actually gets a seat at the table. They explore chosen family, Black culture, spirituality, and the importance of letting communities tell their own stories. Along the way, Sydney connects ballroom to generations of collective resistance and creativity, reminding us that liberation doesn't happen through a single hero: it takes all hands on deck.   All the Links: Sydney's Instagram https://instagram.com/sydneybaloue Sydney's Website https://sydneybaloue.com Donate to our work https://yaswork.org/donate YAS Work Instagram https://instagram.com/yasworkorg YAS Work BlueSky https://bsky.app/profile/yaswork.bsky.social YAS Work Twitter https://x.com/YASWorkOrg YAS Work Youtube https://youtube.com/@YASWorkOrg YASStore.Shop https://yasstore.shop   All the Chapters: 00:34 Introduction to YAS Podcast and Guest Sydney Baloue 02:57 International Horrors Day: Significance and Experience 10:29 The Role of a Ballroom Historian 21:49 Trans Visibility and Current Challenges 31:30 Power Dynamics in the LGBTQ Community 32:28 Visibility and Inclusion in the Trans Community 36:31 Documenting Trans History and Representation 49:54 Spirituality, Hoodoo, and Storytelling in Identity 01:00:17 Cultural Connections: Ballroom, Spirituality, and Resilience 01:01:08 The Alchemical Experience of the African American Journey 01:06:34 Creative Projects and the Pursuit of Storytelling 01:12:20 The Intersection of Ballroom Culture and Sex Work 01:19:24 Understanding Transphobia and Its Roots 01:22:59 Building Bridges and Community Engagement

George Wright III challenges the common business advice that more visibility, followers, and reach are the key to growth, arguing that visibility without value, trust, and positioning doesn't build a business. He explains the difference between temporary attention and lasting influence, emphasizing that marketing should make you relevant and trusted so you get chosen, not just seen. He urges entrepreneurs to focus on educating before selling, consistently showing up to build familiarity and credibility over time, and prioritizing relationships over vanity metrics. Wright highlights clear positioning—who you help, what problem you solve, what you believe, and why your perspective is different—so your brand becomes associated with a specific solution. 00:00 Visibility Is Not Enough00:29 Welcome And Marketing Focus02:06 Attention Versus Influence03:47 Value Before Visibility04:25 Educate To Build Trust05:51 Consistency Compounds Credibility07:10 Relationships Over Metrics08:11 Positioning And What You Stand For08:54 Marketing Self Audit Checklist09:51 Influence Earned Final TakeawaysThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.

How do you build a powerful personal brand, become more visible online, and confidently show up as the face of your business? In this episode of What Are You Made Of?, Mike “C-Roc” sits down with media veteran, entrepreneur, personal branding expert, and visibility strategist Keri Murphy to explore the power of authenticity, video marketing, and becoming known for your brilliance.With more than 30 years of experience on camera and 15 years helping entrepreneurs build their visibility, Keri shares the lessons she learned from starting in television as a child, building a seven-figure talent agency, navigating the 2008 recession, hosting shows on MTV and the Golf Channel, and eventually creating a successful business focused on helping entrepreneurs and leaders use their voice and story to grow.Mike "C-Roc" and Keri discuss why personal branding and visibility are essential for entrepreneurs, especially for business owners who are great at what they do but remain behind the scenes. Keri explains how to become more confident on camera, overcome the fear of being judged, and create content that feels authentic instead of overly scripted or polished. She also reveals why getting more “reps” on video can transform the way you communicate and why you don't need expensive equipment or a perfectly produced studio to create compelling content.The conversation also explores authentic marketing, social media content, storytelling, AI-generated content, and the importance of maintaining a genuine human connection in an increasingly digital world. Keri shares why perfection can prevent people from connecting with your brand and why your audience is more interested in your real experiences, personality, stories, and insights than a perfectly curated image.If you're an entrepreneur, coach, business owner, speaker, professional, or leader looking to build your personal brand, increase visibility, improve your on-camera presence, create better video content, and become the trusted face of your business, this episode is packed with practical insights to help you stop hiding behind your expertise and start showing the world what you're made of.Website- www.brilliantwomennetwork.com Social Media Links/Handles: https://www.facebook.com/brilliantwomennetworkhttps://www.instagram.com/brilliantwomennetwork/ https://www.instagram.com/keri.murphy/https://www.linkedin.com/in/kerimurphy/

PR is no longer just about getting media coverage. Today, brand visibility is built across traditional media, podcasts, Substack, creators, influencers, events and, increasingly, AI-driven search. In this episode, we discuss how PR is evolving, when brands should start investing in it, what to consider when choosing an agency, and how PR should connect to broader business and marketing objectives. We also talk about earned versus paid media, what helps brands stand out in crowded categories, the changing role of press releases and physical events, and how AI and LLMs are beginning to influence brand discovery and PR strategy. My guest is Melissa Conner, Partner at Jennifer Bett Communications and an award-winning media relations strategist with 20 years of experience across retail, tech, fashion, health & wellness, beauty, CPG, social impact and home design. Her previous roles include leading PR at HL Group for TOMS and Sotheby's Diamonds, managing campaigns at Starworks Group, and driving press for Theory and Joe Fresh. She is also the founder of JBC's Office Hours program and advises early-stage consumer-tech companies on product positioning and market entry. Connect with Melissa Conner on LinkedIn: https://www.linkedin.com/in/melissa-conner-0418414/ Learn more about Jennifer Bett Communications: http://JENNIFERBETT.COM   If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through: https://www.ie-brand.com/connect

What happens when a local business stops simply posting on social media and starts using a real visibility strategy? In this episode of Social Media Decoded, visibility strategist and Thames Media Solutions founder Michelle Thames takes listeners behind the scenes of a real local marketing case study with Honey Bee Gardens in Downers Grove, Illinois. In roughly 30 days, Michelle and her team helped the farm create a more strategic approach to social media, storytelling, email marketing, calls to action, community marketing, automation, and customer follow-up. And the results started showing up beyond likes and followers. The farm reported 180 new customers from social media in one week, Farm-to-Table Dinner registrations grew from approximately 20 to 67, and one promotional Reel generated 800+ comments. But this episode isn't about chasing viral numbers. It's about turning visibility into action. Michelle breaks down the exact strategy behind the results—and the lessons any local business owner can use to make their marketing work harder. In This Episode, You'll Learn: Why posting consistently is not the same as having a marketing strategy How to identify a visibility problem inside a local business Why businesses should market experiences instead of constantly marketing themselves How storytelling creates curiosity and gives customers a reason to visit Why clarity is essential for converting social media followers into customers How Honey Bee Gardens' Farm-to-Table Dinner grew from approximately 20 registrations to 67 What Michelle's team learned from a Reel that generated more than 800 comments How automation helped turn social media interest into a clear path to registration Why engagement means very little without a next step How Honey Bee Gardens reported 180 new customers coming from social media in one week How strategic marketing helped rebuild momentum despite weather-related cancellations Why local businesses need multiple marketing touchpoints instead of relying solely on Instagram How email, Facebook, social media, websites, events, automation, and word of mouth work together Why every piece of content needs a specific job How to use data to adjust your content strategy in real time Why a strong customer experience has to exist before marketing can amplify it The difference between a social media problem and a visibility-system problem The Honey Bee Gardens Results When Thames Media Solutions began working with Honey Bee Gardens around July 27, one of the immediate goals was increasing awareness and driving more people to the farm's experiences. One major focus was the Farm-to-Table Dinner. At the beginning of the partnership, approximately 20 people were registered. That number grew to approximately 67 registrations. Content surrounding the dinner also generated significant interest, including one Reel that received 800+ comments. Instead of allowing that engagement to stop at the comment section, Michelle created an automated follow-up process through Meta's business tools so interested people could receive the registration link. The strategy connected: Content → Interest → CTA → Follow-Up → Link → Opportunity to Convert The farm also reported 180 new customers attributed to social media during one week, based on asking visitors how they discovered the farm. During the broader campaign period, website sessions also surpassed 8,300, representing an increase of approximately 160% compared with the previous period. Michelle explains why these numbers should not all be attributed to one Reel or one marketing channel. Social media, email, existing customers, word of mouth, the farm's reputation, repeated promotion, and other touchpoints all worked together. That's exactly why businesses need a marketing ecosystem. Stop Selling the Business. Start Selling the Experience. One of the biggest changes was shifting the messaging away from simply telling people to "visit the farm." Instead, the strategy answered the question: Why should someone come? Family activities. Adult experiences. Farm-to-Table dining. Flowers. Seasonal activities. Weekend outings. Homeschool experiences. Local events. The business wasn't simply selling access to a farm. It was showing potential customers: "Here's what your Saturday could look like." That shift makes marketing more relevant to the customer's actual life. The Visibility System Michelle shares a six-part framework local businesses can use to evaluate their marketing: 1. Discovery: Can the right people find you? 2. Curiosity: Does your content make them care? 3. Clarity: Do they understand what you're offering? 4. Action: Do they know what to do next? 5. Follow-Up: What happens after someone shows interest? 6. Retention: How are you getting customers to return? You don't necessarily need 100 more posts. You need these six pieces working together. Content Needs a Job Before creating your next Reel, Facebook post, email, or video, ask: What is this content supposed to do? Is it designed to create discovery? Build trust? Drive registrations? Capture leads? Start conversations? Bring customers through the door? When content has a clear job, marketing becomes much more strategic. Ready to Build Your Visibility Strategy? If you're posting consistently but aren't sure why that attention isn't turning into customers, clients, registrations, or revenue, Michelle offers 1:1 Visibility Strategy Calls. During the session, you'll look at your: Visibility Messaging Content Offers Customer journey Follow-up Marketing ecosystem The goal isn't another generic social media consultation telling you to post more Reels. It's identifying where people are dropping off and developing a visibility strategy connected to what your business is actually trying to accomplish. DM Michelle the word STRATEGY to learn more about booking a 1:1 Visibility Strategy Call. Join the Conversation Where is your visibility system breaking down? Discovery? Curiosity? Clarity? Conversion? Follow-up? Retention? If you're listening on Spotify, leave your answer in the episode comments. If you're listening on Apple Podcasts, leave a review and share your biggest takeaway from this case study. Key Takeaway The goal of visibility isn't to be seen by everybody. It's to be seen by the right people—and make it easy for them to take the next step. Don't just post. Tell better stories. Create curiosity. Give people a clear reason to act. Follow up. Watch the data. Adjust the strategy. And most importantly: Know the job of your content. Because when your content has a job, your marketing gets a whole lot smarter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adam helped a client feel willing and able to embrace more visibility and share more of their authentic self in order to have a greater impact in their quest to help others. FREE STUFF AND DISCOUNTS:

Nothing has changed my life - even after the thousands of dollars of strategy I invested in over the years - more than this ONE simple technique. You know you're meant for global impact - press play!   JOIN THE Tapped Into Wealth + Visibility Challenge - We start 9/9! Free Activation: CODE YOUR WORLD Grab Your Copy of the RICHCODED Best Selling Book! Apply to the RICHCODED Mastermind Connect on Instagram

The Truth About Feeling "Not Enough" Why do you feel like you're not enough? In this conversation, we explore self-worth, the inner critic, imposter syndrome, negative self-talk, emotional healing, and how to change the beliefs that keep you stuck. Isabelle Kiara explains how the "I'm not enough" belief develops, how childhood experiences shape the way we speak to ourselves, and how small shifts in perspective can help us build confidence, emotional resilience, and a more nourishing relationship with ourselves. In this episode of Eyes Wide Open with Nick Thompson, Nick talks with Isabelle Kiara, intuitive guide, energy activation coach, creator of the Nourish App, and bestselling author. Together they explore what it means to truly nourish yourself beyond food and how the beliefs we carry about ourselves can influence our relationships, confidence, goals, emotions, and everyday decisions. We talk about: • Why so many people feel like they are "not enough" • How the inner critic affects confidence and self-worth • Imposter syndrome and the fear of not being good enough • How childhood experiences can shape our self-talk • Why we can become overly critical of ourselves • Emotional healing and emotional resilience • How to stop spiraling after difficult experiences • Using small steps to build confidence and momentum • Why setbacks don't necessarily mean failure • Changing your relationship with food and emotional eating • Comfort food and childhood associations • Learning to sit with uncomfortable emotions • Self-compassion and becoming kinder to yourself • Nourishing yourself mentally, emotionally and spiritually   Chapters: 0:00 - The Consciousness of Nourishment 1:35 - Welcoming Back Isabel Chiara 2:39 - Finding Joy and Grounding Through Latin Dance 4:17 - Childhood Conditioning and High Sensitivity 9:11 - Stepping into Visibility and Expanding Your Container 15:15 - Overcoming Imposter Syndrome One Step at a Time 18:31 - Shifting Thought Patterns: Expectations vs. Reality 20:58 - The Power of the Pivot: Reframing Setbacks 25:06 - The Nourish Movement and Healing "I'm Not Enough" 30:56 - Daily "Up Leveling" to Reclaim Personal Power 36:58 - Transforming Your Relationship with Food and Self-Talk 46:43 - Finding Peace with Your Past and Moving Forward 54:22 - Nick's Big Next Step: Podcasting, Pivots, and Self-Advocacy Guest Bio: Isabel Chiara is an intuitive guide, energy activation coach, and the creator of the Nourish app. She is a three-time best-selling author of Bod Behavior, Eat Your Words, and Nourish, specializing in guiding individuals toward self-trust, emotional resilience, and breaking limiting subconscious beliefs. Our Mission: Eyes Wide Open is a space for honest communication. Our goal is to remove the stigmas around mental health, holistic lifestyles, culture, and free speech so you can show up as your authentic self with your eyes wide open. By having real conversations about difficult truths, we move toward collective healing. Find Isabel Chiara here:   FREE MONTH Nourish App: https://isabel-chiara.com/podcast-gift/  Website: https://isabel-chiara.com/  Facebook: https://www.facebook.com/isabel.chiari.50  Instagram: https://www.instagram.com/nourish_isabelchiara/  Books: https://isabel-chiara.com/books/  Nourish App: https://apps.apple.com/us/app/nourish-by-isabel-chiara/id6475375053    Find Nick Thompson here:   Instagram: https://www.instagram.com/nthompson513/ |  https://www.instagram.com/the_ucan_foundation/  YouTube: https://www.youtube.com/@EyesWideOpenContent  LinkedIn: https://www.linkedin.com/in/nickthompson13/    UCAN Foundation: https://theucanfoundation.org/  Website: https://www.engagewithnick.com/  

Human Design and visibility usually get talked about as an Instagram problem. Nicole thinks that's the smallest possible version of it, and this episode is her case for what being visible actually means. She starts by taking away the exit most people are hoping for, which is that Human Design will hand them a third option and let them skip the part where they face themselves. Then she redraws the definition. There's being visible, and there's being visible in a way that works, and you need both before any of this pays you. Then she goes where most visibility content stops. Most people assume the fear of being seen is costing them followers. Nicole has been watching it cost the same women something far more expensive, in places that have nothing to do with a feed. There's a client story in here about the most respectable reason any of us has ever given for staying quiet, and what Nicole said back to her in about four seconds. And there's Nicole's own version of all of it, including the part she's working on at this exact level, and why it keeps turning up in different clothes. The New Era Expert - Register for The New Era Expert, Nicole's free 5-day masterclass, September 14 to 18 at 12pm CT. Go to nicolelaino.com/masterclass or DM Nicole "MASTERCLASS" on Instagram at @nicolelainoofficial The HD Authority Lab - We have a NEW HD membership community where you get ALL of our monthly HD Masterclasses included and so much more. It's all about creating alignment, action, and consistency in your business with Human Design. To join The HD Authority Lab at the special Founding Member rate click the link below or DM Nicole "Lab" on Instagram. nicolelaino.com/lab Readings with Nicole - To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to nicolelaino.com/human-design-readings If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  

It's never been easier to hire the wrong attorney. Most people interviewing law firms after a truck crash ask about the lawyer, and they forget to ask about everyone else on the team. In this episode of Ask David, Board-Certified Truck Accident Attorney David Craig explains why that one oversight can change the entire outcome of a case.David sits down with co-host Ashley Napier to break down the Academy of Truck Accident Attorneys (ATAA), a group founded in 2016 that's dedicated entirely to plaintiff lawyers and paralegals handling truck wreck cases. They talk about what the ATAA actually does, why truck law is completely different than a car wreck or a trip-and-fall case, and why the firm you choose should invest in more than just one good attorney.✔️ What the ATAA is and why it matters when you're hiring a truck accident lawyer✔️ Why truck cases require expertise that most personal injury lawyers simply don't have✔️ How board certification in truck accident law works and what it takes to earn it✔️ Why paralegals can now be board-certified too, and how that benefits families✔️ How the recent unanimous Supreme Court broker decision changes trucking cases✔️ Why "I couldn't see because of the snow or glare" is an excuse, not a justificationDavid Craig is one of the few attorneys in the U.S. who is Board-Certified in Truck Accident Law by the National Board of Trial Advocacy and accredited by the American Bar Association. That means he meets rigorous experience, ethics, and knowledge standards to hold trucking companies and unsafe drivers accountable. With 39+ years handling semi-truck wreck cases, David has served on the ATAA Board of Regents since the group started, and he'll be speaking again this year in Denver on how truck drivers are mistreated by brokers, shippers, and motor carriers, and how that impacts safety.Here's a detail most people never think about. When a top trial lawyer is locked in preparing for trial, working seven days a week and 15-hour days, somebody has to keep every other client's case moving at the same level. That only happens when a firm invests in its whole team. This year, CKF is sending more than ten people to the seminar, because knowledge is power and this is a team game.

Faced with the complex task of setting up a treasury from scratch, its architect decided the key to success was simplicity. She focused first on notional cash pooling and then on deploying a TMS. 

SHOW NOTES: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.haileyrowe.com/visibility-strategies⁠⁠⁠⁠Join my free Facebook community for business support & to connect with other health coaches: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check Out His Properties:1) https://www.airbnb.com/rooms/1209440043623463487?adults=1&children=0&enable_m3_private_room=true&infants=0&pets=0&search_mode=regular_search&check_in=2024-08-08&check_out=2024-08-13&source_impression_id=p3_1722389126_P3U80TzxpiN_xBT3&previous_page_section_name=1000&federated_search_id=1f1e694f-ba6e-4857-8452-701e734e2fe92) https://www.airbnb.com/rooms/1160851235647050641?viralityEntryPoint=1&s=76&source_impression_id=p3_1784843440_P3Mw7GMZykVtEeLaWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sFOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comChapters00:00:00 Intro00:02:01 Jonathan's journey into real estate and rentals00:03:59 Market selection: Texas and Kentucky00:06:11 Timing and market environment considerations00:08:10 Capital requirements and managing stormy markets00:10:02 Property types: turnkey vs. custom00:11:59 Challenges of older homes and maintenance00:13:54 Designing for different target audiences00:15:52 Pros and cons of turnkey vs. custom properties00:19:09 Lessons from property management experiences00:21:04 Impact of weather events and review management00:23:03 Financing strategies and interest rate environment00:25:11 Visibility and forecasting with management models00:27:00 Future market plans and expansion00:34:03 Advice to younger self and enjoying the journey

What does a visibility strategy actually look like when it is built around you, your clients, and the way you want to run your business?       In this episode, I'm giving you an inside look at how my own visibility strategy has evolved as my business has grown, from meeting people in person and live streaming to podcasting, email marketing, funnels, and the relationship-focused strategy I use today.      You'll also hear why client delivery is one of the most important parts of my marketing strategy and how strong relationships, renewals, and word of mouth have helped me build a business without needing to be constantly online. I'll show you how all of these pieces connect to the clientele I want to serve and the business and life I want to create.        If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

How can you redesign your author business for the publishing environment that actually exists, rather than the one you wish you had? And how do you decide which marketing efforts will still bring readers to your books in ten years' time? Tracy Cooper-Posey shares her solar sail theory after more than 25 years as an author. In the intro, reviving your backlist [The Indy Author]; AI as a medium [Tim O'Reilly]; How to Write, Publish, and Market Short Stories – Joanna Penn. ProWritingAid Storyteller sale: Thursday, 3rd September until September 13th 2026 — 25% off all annual licenses as well as Story Critique credits. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Tracy Cooper-Posey is the multi-award-winning author of over 200 novels and works of nonfiction, science fiction, fantasy, romance, and historical fiction under three pen names. Her books for authors include The Indie Author Survival Guide and The Productive Indie Fiction Writer. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Learning to write again after chemo, one sentence at a time What enshittification means, and why it is the environment rather than you The hallmarks of an indie author business that persists over time The solar sail theory of long-term discoverability Why social media and paid ads have such a short half-life How to find and reduce the operational drag on your business You can find Tracy at ProductiveIndieFictionWriter.com or StoriesRulePress.com. Transcript of the interview with Tracy Cooper-Posey Jo: Tracy Cooper-Posey is the multi-award-winning author of over 200 novels and works of nonfiction, science fiction, fantasy, romance, and historical fiction under three pen names. Her books for authors include The Indie Author Survival Guide and The Productive Indie Fiction Writer. So welcome back to the show, Tracy. Tracy: Hi, Jo. It's great to be back. Jo: Yes. So you were last on the show in October 2023 talking about The Productive Indie Fiction Writer, and we went into depth then. So give us a bit of an update on your author business and also your life. Because it has been a bit of an up and down. Tracy: Yes, it's been a very interesting three years, because I had just gone into remission with cancer when we were talking last. Now I'm out of remission again and facing treatment in the next few weeks. My husband got cancer and went through treatment, and he's cured. So life has been pretty interesting. All that has made me do a lot of deep thinking about the indie author business and my own business and writing in general. So I'm still here. I'm still publishing, 200 plus books now. I had to learn how to write again. But the writing has shifted a lot towards science fiction and fantasy, including cosy science fiction now, which is the new genre that's just creeping in. All three pen names have been Aurealis Award finalists, which is nice. I'm still continuing the nonfiction work, which is something that you said the last time that we spoke. You said, “Now that you've written one, it's likely you'll write more nonfiction.” And I did. Jo: You did. They're excellent books. Just on that, you mentioned cosy sci-fi. For anyone who might not know, where is that genre? What's in that genre of cosy sci-fi? Tracy: It's not really officially a genre yet. It started off with cosy fantasy, which was where the cosy started. Actually, technically it started with cosy mystery, and everyone understands cosy mystery. The body and the murder are off stage. There's a lot of tea drinking. There's lots of friends, and it's all very polite and mannered. You're focusing more on the emotions and the feel, and they've picked up that cosy aspect of mystery and put it on fantasy. So you get books like, I think the primary one is Legends and Lattes. It's about an orc that's running a coffee shop because they got sick of fighting, and the adventures that they have trying to run their coffee shop. So if you pick up that same cosy sensation and put it on science fiction, that's cosy science fiction. But it's so new that it doesn't have a category on Amazon or anything like that. Cosy fantasy does now. Amazon just created a cosy fantasy category a while ago. But cosy science fiction is so new that people are still arguing over which books are cosy science fiction and which are not. Jo: Oh, that's interesting. You're incredibly prolific. You always have been. You mentioned there that you had to learn how to write again after cancer. What do you think happened, and how did you relearn? Because there are people listening who go through these similar things. Tracy: I think a lot of what happened was, well, life just became incredibly complex and challenging, and just getting through a day of pain took a lot of the energy, what they call the spoons. I didn't have the spoons to write anymore. Also you get chemo brain, which is the really interesting one. When I was going through chemo, I would look at a spreadsheet and just couldn't figure out how it worked. It just didn't make sense to me, so I had to hand over the finances and everything to Mark, which was rather interesting. The way I got myself back into writing again was, it was such an alien idea that writing wasn't even on my radar from day to day. I just didn't have the energy or the concentration to do it. So I started off really, really small. The first thing I did was read a lot of favourite books from other authors just to remember why I loved reading. Then I started reading my own books that I had written, just to remind myself of what I used to love about my own work. Then I just cracked the manuscript one day and read as far as I had written and thought, “Okay, what's the next sentence?” And that's the only thing that I would let myself do, was just write the next sentence. That's it. So I wrote the next sentence, and sat there and thought, “Do I want to write the next sentence?” On that particular day, no, I didn't. But I just kept opening the manuscript and looking and thinking about the next sentence, and eventually I wrote a few more. I think it was that coming back to the manuscript over and over with no pressure, just look at it, can you get the next sentence written? Very slowly I started building up, and now I'm pretty much back to the speed that I was at before the diagnosis. Jo: So I guess we could think about it in the same way that your body is physically recovering, your mind is also recovering. It almost feels like people want to disconnect the two. If you get a physical injury, that shouldn't affect your brain. But as you mentioned, having chemo, that in itself is difficult and has impacts on your brain. So if people think about it more as an injury you have to come back from, rather than day one you're back in, I guess. Tracy: Yes. It's really a rehabilitation-style process, and I think the key is you've got to take all pressure off yourself. I know that, for me in particular, because I was such a workhorse, I could feel this stress because I just wasn't getting things done. Once I gave myself permission to just take as long as it takes and just keep coming back to it, that helped enormously. It still took time for that rehabilitation process to actually work. There's a lot of forgiving yourself, and it has to be a gentle process, I think, because situations like cancer and chemo and whatever the situation is that's pulled you away from your manuscript, they're big life events, and there is a lot of stress involved with them both physically and mentally. So you have to give yourself time. Jo: Yes, it's so important. Okay, well, also in these last three years, as you said, you've got back to writing, and one of the books you have also written is The Anti-Enshittification Field Manual for Indie Authors. You also use Cory Doctorow's enshittification concept around the mature indie author industry. So just talk about what that term [enshittification] means? We think it is now established in the industry, in terms of what is going on there. How do we recognise it and adjust? Tracy: It's a very interesting term. The first time I heard it I raised my brows a bit. I was thinking, “Well, that's a bit cheeky.” The more you think about it, the more appropriate the name is. Basically, Cory Doctorow's idea is that any platform, so for the sake of this discussion, let's say Amazon, starts out serving its users extremely well because it needs them. When everyone first got into indie publishing, Amazon was open doors and you could just publish a book and it would sell, because they would push the book and they would do everything they could to make sure that readers saw your book. Then slowly and increasingly, the platform extracts value from those users for somebody else's benefit, usually shareholders, and ultimately for itself. You can track this process where it starts off really great for the users and then slowly shifts so that it becomes a less than stellar experience for the users. For indie authors, we're particularly exposed because our business sits on top of these platforms. So recognising that a lot of the platforms that we use now have enshittified, excuse me, or are in the process of doing that, that really helps. Because I think for years we were treating everything as a separate problem. We were worrying about organic reach, we were worrying about advertising becoming more expensive. There's subscription creep, there's deteriorating customer service, algorithm changes. Visibility was increasingly pay to play, and it's so much more than that now. The platforms keep removing features or changing the terms. Individually it just looks like a mess, but as soon as you put them together and say, “Oh, I understand now. The platform is enshittifying,” you can see the structural pattern. It actually applies to so many platforms and services. Once you see it, well, for me in particular, that was an enormously positive realisation, because until I saw the pattern, I thought I was failing, and nothing I was doing seemed to work anymore. Once I understood the environment itself had changed, I could stop trying to fix myself and start redesigning the business for the environment that actually exists. Jo: Yes, and that is the point. Redesigning your business for the environment that exists. Because what you mentioned there, I feel like some people still think that organic reach exists. I guess some people will say, “Oh, well, at the moment you can still put a video on, say, TikTok, and it might find an audience there.” Are people still building an audience in these newer platforms? But I think that's the point, isn't it? I guess Substack would be another one. Although we already see that heading in the same direction, with various things. As soon as you go in there thinking, “Yes, I'm going to get organic reach,” even if there is any, it follows this way, doesn't it? Tracy: It does. And this is what's so great about it, is once you recognise this pattern, you see it everywhere, and you can actually track a new platform through that process, and you can anticipate that, okay, maybe we're going to get organic discovery right now, but that's going to diminish. That way you're not disappointed, and you're all set up for when that happens. That means that you can reduce your dependency on these platforms and not expect them to behave like they did in 2011. Jo: It's interesting, though, with Amazon, for example, we've definitely seen that as authors. But on the other side, as a customer, as a reader particularly, I used to find a lot of books on Amazon directly. I'm almost entirely now finding books elsewhere, often through AI, actually, often through Claude. Tracy: Yes, exactly. Jo: And then going on Amazon to maybe get the book. It feels like for readers it's changed too, right? Tracy: Exactly. I mean, indie authors are particularly vulnerable because their entire business is built on these platforms, but this applies to everyone. It's not just indie authors. As you say, it's readers. They're noticing too that the decay of these platforms is starting to impact them as users. I'm exactly like you. I tend to buy my books from Kobo, but I will buy my books from anywhere, and I learn about those books from a dozen different places. I don't rely on just one platform anymore. It's really great once you understand this because then you can build an independent mindset that lets you flex around issues. Jo: Yes, and obviously we like to dwell on the positives here. So given that this is just a reality of the market and various platforms— What are the hallmarks of an indie author business that is more likely to persist over time given the reality of this? Tracy: Okay. Well, I think that the biggest part of it is, as I mentioned before, it's the mindset. Recognising these patterns is really a big one, recognising where a platform is in the process. Also developing a very independent mindset. I mean, we've been saying we're indie authors since 2011, but we were still really relying on those platforms to provide most of our business. I think these days the new indie author is much more independently minded. Even though you're using the platforms, and we're all using them, you develop a flexibility. You understand the industry, and you're making plans ahead of it, so you've got the flexibility there, and the business thinking, which really helps. You deal with any problems that come up. Every time there's an algorithm change, you're not going to wake up in the morning and just go through mourning because half your income has disappeared. You're ready with alternatives, and you've got different things that you can try. So that mindset, that thinking about and recognising patterns and how the industry is going, is critical. Once you've got that in place, then there's a huge number of strategies that you might want to incorporate. This is the thing, every indie author's business is different. We're all in different situations. I have health challenges, someone else may have a day job. I write a lot of books. Someone may be only able to produce a couple of books a year. We're writing in different genres. If you're writing literature, that's different from the sort of science fiction that I write. So the business and how it responds to the conditions out there is going to be different as well. So what you do as an author and for your business will be different. There's a lot of strategies that you can try and see which are most effective for you. One of the biggest, for instance, is something that you say a lot too, diversify your income. Have a durable backlist. Work to get your backlist built up. Direct sales is another strategy that I would say is almost mandatory for every indie author these days. I know a lot of indie authors are going, “Oh, but I've only got two books.” Doesn't matter. If you can sell from your site using just a PayPal link, that's direct sales, and that works. That gives you a lot more independence and agency. Owning your reader relationships, making sure that you keep the readers close, I think that's another critical one. Making sure that you're resilient for the platform so you can adjust when there's changes. And on and on. There's a lot of things that you can do to adapt. Jo: Yes. I think it's interesting just thinking about when you said, for example, direct sales is good for every indie author. I would say every indie author who wants to have a long-term business—and I think that's a really key thing. Because I feel like it's still important to have a difference between people who are writing primarily as a hobby or are not looking for the financial income that you and I think about. So I think that's one thing. I totally agree with you that just having a PayPal button or even selling some physical copies at a local fair or something, that all counts. I think it almost proves something and gives you that more independent mindset. It's like, “Yes, I can actually do this.” That is such a powerful reframe rather than, “I cannot do anything except upload my book on Amazon.” Tracy: Yes. And actually, funny you should mention the live markets, because we experimented over the last year with attending a few live markets and selling books, and there is a genuine power, a little thrill that you get when you sell a book, and you can sign it on the spot for them, and the reader is right there and you're face to face. That process is suddenly not this anonymous process, where you find that you've sold a book overnight and you've got no idea who it is that bought it. That person's right there in front of you, so you can sign the book for them and you have a little exchange. It's really empowering to build that independence into your business. Jo: Yes, and then you also mentioned the durable backlist. Do you think that having books in multiple genres, including nonfiction, is part of how you can make a living? As in, I think people often think, “Oh, maybe if I just write 20 books in one series.” I mean, maybe that works in some genres. I guess thrillers, actually, that can sometimes work, but you do so many things. Is it the 80/20 rule, that 20% of your books make 80% of the income, or does it literally vary from year to year? Tracy: Well, it does swing from year to year. But yes, generally the 80/20 rule holds. It's different from year to year, which 20% is making the 80% of the money. As I mentioned, I'm moving into science fiction and fantasy more, because that's actually more successful for me right now than the romance is. The other thing is, I think it really comes down to the individual author too. Some authors do very well just doing the one genre or even just the one series, and for them it's great. I always worry that that's putting all your eggs in one basket. I think, though, to counter that vulnerability, if you're just doing one series or one genre, go wide. Sell as wide as you can, and that gives you a bit of a hedge against vulnerability. It's a different situation for every author, and it's very hard for me to say, “Well, here's a 15-step list that'll give you all the answers,” because that 15-step list doesn't exist anymore, if it ever did. Just because everyone's business is so different. You need to do a lot of experimenting, I think, and find what works for you. That sounds like I'm waving off the answer, but I'm really not. You really do have to figure it out for yourself. If you do adopt that experimental mindset and say, “Okay, I'm going to do this for six months and track my statistics and see if there's any results there worth pursuing.” Jo: See what happens. Yes, and it's interesting you've also moved more into the nonfiction. Let's get into your solar sail theory, because I've followed you on and off since we met, like a decade ago. Tracy: It was 10 years ago. Jo: I know. It's crazy. It's really crazy. For those listening, we met in Oregon, at the Oregon Workshops with Dean Wesley Smith and Kristine Kathryn Rusch. I've been reading your blog pretty avidly around this solar sail theory, which I love, and now you're talking about writing science fiction, I can appreciate it more. What is your solar sail theory and some of the ways to build it? Tracy: Okay, so solar sail theory is a theory in science. Well, I was going to say science fiction, but there's solid science behind it. Solar sails are a way, they think, because it's never been proven yet, of propelling a spacecraft. You have this huge sail, like kilometres wide, and what it does is it captures photons. Photons are basically light. So when the light hits the solar sail, it gives it a minuscule amount of push, but there's no friction in space, so that push just keeps the ship going and going. So when you've got kilometres of sail, all the photons hitting that can bring a ship up to enormous speeds, like a fraction of light speed, which sounds small if you're not used to science, but a fraction of light speed is enormously fast, and these solar sails can bring a ship up to those sorts of speeds. So you can cross to the next star without needing faster-than-light travel or warp speed or something like that. Put that theory over the top of the indie publishing industry and you suddenly get a very interesting way of thinking about the industry, and it helps you make decisions. So it's not a prescription. Again, it's not a 15-step, here's how to conquer the universe. It's a decision matrix. It helps you figure out what's going to work for you. Whatever strategy or tactic it is that you're thinking about doing, you can ask the question, does this extend my sail? So does it leave something behind that can continue to make me discoverable? So for instance, a 30-second radio advertisement probably is not going to leave anything behind that'll let readers discover you, because once it's aired, it's gone. On the other hand, a podcast interview like this. The podcast interview that I did with you three years ago, I'm still getting people finding me and finding The Productive Indie Fiction Writer three years later because of that. So that's extending the sail, and it's just a little tiny push, like a photon. Blog posts also, they surface indefinitely, so readers can find them 10 years later. And because you're the host of your own podcast, all your podcast interviews and the website, they're also creating surface area, so people keep finding you years later. Also guest articles, and a book in a library. Your entire back catalogue is all part of the solar sail. Jo: I know people listening are going, “But what about social media?” Tracy: Yes. Social media is a tricky one because it's such a short half-life. I think on Facebook, if anyone sees your post at all, after two hours it's basically gone. They never see it unless they actually go to your account, and they need to have heard of you in order to go to your account and see the post. So that makes social media not really a good solar sail builder. It has other uses, and as long as you understand that it does have this very short half-life, then you can use it for the things that it's good at. Jo: Yes, the same with paid ads, for example. Paid ads are the same as social media. Perhaps a quicker push, but as you say, the half-life is quicker. Tracy: Yes. Exactly. Paid ads come and go. There's nothing out there that'll let the reader find you in a couple of years' time. So they're very short term. A lot of people can build their business on these short-term things. They spend thousands of dollars on paid ads each month, and that works for them, but if they stop doing it, then their business halts. It comes to a grinding halt. Whereas if you're building your solar sail, it's a long-term way of setting up your business, so it just keeps ticking on. Jo: Your series of posts on the solar sail, which are also in The Indie Author Survival Guide, they are nonfiction, useful things. So what about for the fiction side? What do you suggest people do around content marketing? Tracy: Well, it all applies to both fiction and nonfiction. I usually write, because The Productive Indie Fiction Writer is addressing fiction authors, this does all apply to fiction as well. As I was saying, your book catalogue, because you're on Amazon, and Barnes & Noble, and Kobo, and Apple, and maybe Google as well, all of those pages are part of your sail. Your own site, all the book pages on your own site are part of the sail. There's different ways to do it, but the common one is you have this standard sail out there that helps readers find you. You coax them to come to your site, and there you try to capture them as readers. So that usually means your email list. Some people use Substack now. There are other alternatives I'm sure I haven't thought of, but email seems to be the principal one. Then you can build that relationship with the readers over the long term. The solar sail just brings all those readers to you so that you can develop that relationship and keep the readers close. For fiction authors, I think this is critical. This helps you build independence from the retail platforms. Jo: Yes, it is interesting. I would put podcasting and YouTube in particular. So I had someone, they were in my Patreon, and they said, “I'm no longer subscribed to your email list because I hear from you in Patreon and on the podcast.” I was thinking about my own behaviour, and for the podcast that I am a hardcore fan of, I'm not on their email list. I was thinking it is because my relationship with those people is more auditory, I guess. The same with YouTubers. People end up subscribing to your YouTube channel. Then the problem still is, if I stop podcasting today, then I can't contact those people again. Except that I know lots of podcasters who stop podcasting and then maybe two years later they just pop on with an update episode. And people are like, “Oh, I never unsubscribed from you on my feed.” So that can appear years later. I definitely still agree that the email list is primary. But if you're somebody listening and you're a more audio or video person, I think we can probably think about the relationship with people on these different dimensions. Tracy: Yes, and some people definitely prefer the audio. I'm utterly text-based myself. I prefer to read. But yes, podcasting, apart from anything else, is a way of keeping contact with the readers, and they can email you in return. So it is a two-way process, so you can develop that relationship. So if that works for you, that is a good alternative. The other thing is too, of course, every episode that you've recorded and put on a webpage is also building your sail. So more and more people are finding you. So podcasting is interesting. If you're guest posting on someone else's blog, that's a somewhat time-consuming way, but it does build up your sail as well. Jo: The only problem with that, I would say, as someone who used to have guest posts, is it's still my website. When it came to auditing my website, about five years ago—and the thing is, because my website's been around since 2008, I had some people guest posting in the early days—and I was like, “This should not be here anymore.” So I am able to get rid of people's things when they're on my site, in the same way that Amazon can take down your book or whatever. Tracy: Yes, and that's where the anti-enshittification process comes in. That's where developing that independent mindset comes in. One of the questions that you need to ask is, how permanent is this? What happens if it goes away? Tat's why blogging on your own site is probably a stronger and better decision than guest blogging on other people's sites, because they have control of that. Jo: Yes, absolutely. So there's so much in these books. These are all excellent books. I feel like you know so much after decades in the trenches, and I love that you're putting out everything in these books. I did want to ask you one specific thing, because obviously we're increasing the size of our sail. But if we have massive amounts of drag, so we have sea anchors or whatever we want to call it in our metaphor, we have to sort that out too. So in The Indie Author Survival Guide, you have a section on protecting the margins. So I wondered if you would talk about the specific ways to think about what is operational drag and how can we reduce it? Tracy: Well, we just actually hit the perfect example. Guest blogging has more drag than blogging on your own site does, because you don't have control over it, so it can disappear. It requires maintenance. It takes your time. So drag is basically anything that is going to slow you down once you've built up speed, coming back to the solar sail theory. The sail will keep you moving, but because we're not working in a vacuum anymore, we're not in space, there are things that can slow you down. Particularly for mature author businesses, we accumulate all this cruft. For instance, Barnes & Noble recently changed their website so that all the URLs for a book changed, and that doesn't sound like a big deal, but I've got 200 books. So suddenly the links didn't work pointing to Barnes & Noble for every book. So the Books2Read universal book links had to be changed for all 200 books. Jo: Oh, I did know that and I haven't done it. Tracy: This is the thing, is when you've only got five books, it's like 10 minutes' worth of work, no problems, and you just move on. When you've got 200 books, that's suddenly a big deal. I only found out accidentally that they had changed them, and once I had confirmed that every single link no longer worked, it was suddenly a massive project. There's also the money drag. Everything these days is software as a subscription. Even Microsoft Office, you've got to pay the fee every year. It works well in theory, because you're getting updated software all the time, but you have a dozen of those or two dozen, suddenly you're spending a lot of money every year for software that once upon a time we used to pay a flat fee for and that was it. So it pays to go through and figure out what expenses you can get rid of or diminish, or can you find a cheaper version. There's advertising. Some advertising just isn't worth spending the money on. If you're doing pay-per-click advertising, you need to monitor it all the time, so that's a time sink that you're blowing money on, technically, because your time is money. There's also, you may not be managing it quite as well as you could, so you're actually burning more money because the ads are not working as effectively as they could. More drag. You need to go through every aspect. There's time drag, repetitive tasks. For instance, Mark and I have, for about, I think we're coming up on 11 years now, we track our sales. Every morning we sit down and go through every platform and record the sales for that day in a spreadsheet so that we can do analysis. It's a good way to spend time because it's got extreme uses. There's a lot of little tasks that you might do, especially if you've been working in the business as long as I have. All these little tasks will build up, and suddenly you forget why you're doing them. Or the conditions have changed and it's not worth doing them anymore. They may not be providing the value that they once used to. So you have to go through and make sure that you're reducing the drag on your business as much as possible so that you can keep moving. Jo: Yes. I had two more extra ones there. You mentioned the things that we do that perhaps we don't need to do anymore. If people are outsourcing, if you have virtual assistants, if you are paying for some kind of service outside your own time, sometimes you can have that going and then when you think, do I need that anymore? So I know some people still do pay for turning posts into social media or making book trailers. That's a good one. Or there's things that people are paying for, and then you might realise that you don't need that service anymore, or you don't need everything that that social media manager is doing anymore. So realistically looking at the benefits of what you're getting. Tracy: Yes, constant review. Jo: Yes. Constant review. Then the other thing I was thinking is a mindset drag. So right now, as we're recording this, in the author community, there's this witch hunting going on around AI usage. Tracy: Yes. Jo: It's the latest thing that's causing massive drama. I feel like it's almost mindset drag to get dragged into some of this drama, and it saps the energy. That can really pull on your boat, on your solar boat. Tracy: Well, actually, I've found that, and this is all part of the indie author mindset, and it's also part of the anti-enshittification process too. I did a lot of research on AI. I did a lot of reading. I listened to a lot of different discussions about it, and then I formed my own policy. What's my policy for AI? What's my policy around AI and its use and so forth? I find that once I had developed that policy for myself, suddenly there's not as much mental drag with all the AI discussions and the witch hunts and all the drama that's going on around it, because I know where I'm sitting and I'm quite comfortable with my position. So I think for a lot of people, it can become very emotional and draining if you still haven't figured out where you sit on the spectrum of AI use. But that's actually how I tackled it, because I was getting very tired of all the dramas. It is draining, and it worries you. So I deliberately went out and did a lot of research and reading, and figured out where I stood, and that made a huge difference for me. Jo: Yes. And again, that's something to look at on your schedule. So maybe in a year's time you re-look at things again and change your decision. I think the same thing with the traditional versus self-publishing versus wide versus KU, and you could just go on. There are pros and cons in every single direction, right? At the end of the day, it's almost the decision fatigue that's stopping you. Or you could say, again, our solar boat has to go in a particular direction. You can't go in every direction at the same time. You just have to make a decision, right? Tracy: Yes. I think being as informed as possible about the industry is one of the big ones. I've spent a lot of time doing a lot of reading, not just about indie publishing over the last few years, but everything to do with publishing and also everything to do with business, because we are in business. That's a bit of a cliché, that a lot of indie authors, their eyes just glaze over when they hear that you're in business. There are aspects of running a business that we just don't get taught as indie authors or as creatives that I think we should be teaching each other or getting each other to learn, because it's basic business survival. Things like pricing, that is an enormously complex business topic, pricing. Most of us are, “Well, what's everyone else doing? Okay, I'll do that.” That's how they make their decisions. There's a lot more to it than that, and it's very complex. We don't have to get a PhD in business management, but I think a little bit more awareness about basic business principles would serve all of us much better. Jo: Yes, there's always so much to learn, but I actually think you've done a really good job with your books. I mean, The Indie Author Survival Guide is a great place to start. They're super, super useful. I do want to talk about—as we come to an end—you've been doing this a long time, as have I, and we've both got some battle scars along the way. You do end your books with hopeful realism, which I like. Now, I'm definitely more of an optimist than you, but I feel like hopeful realism is a good place. So how can people cultivate that feeling of hopeful realism around the business? Tracy: I don't know. Are you more of an optimist than me? Anyway. Well, let's see, because for me, all the book writing and all the research and all the reading that I've been doing over the last few years have given me back a lot of optimism that I didn't have. As I was saying, it was feeling as though I couldn't do anything right. So learning that it wasn't just me that's the problem gave me back my confidence. So that's where the hopeful realism and the optimism came in. So hopeful realism, okay, it comes from understanding, from agency, and from choice. If you understand the industry as it actually exists, not the way you wish it did, and you understand the forces acting on your business and where you sit within them, that helps enormously. Just having that knowledge there, you can see what's going on, you understand what's going on. It's not all a mystery, and you're not scratching your head wondering what to do next. Because of that understanding, you get agency. You're not helpless. When circumstances change, you can respond. You can make decisions instead of simply having things happen to you, and all of that gives you choice. You can go out and research and find out what your options are, and you can choose the best option for you. If that doesn't work, you can go and try something else. So you've got a lot of choices, and you've got things that you can do. You're not helpless. So hopeful realism, I think, is pretty optimistic. Jo: Brilliant. So where can people find you and your books online? Tracy: If you're interested in my nonfiction, the best place to find me is at The Productive Indie Fiction Writer. If you want to find out more about my fiction, the best place to find that is to go to StoriesRulePress.com. My three pen names are there, and also Mark, my husband, who is a writer as well. And shortly, I think, another member of the family's going to be joining us as well. So it's a very family affair on Stories Rule Press. Jo: Well, thanks so much for your time, Tracy. That was great. Tracy: Thank you very much. I'm thrilled I was able to come back and talk again. Thanks, Joanna. The post How To Redesign Your Author Business For The Environment That Actually Exists, With Tracy Cooper-Posey first appeared on The Creative Penn.

Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is whether a model represents your brand accurately when no one clicks at all. He and Greg Kihlström get into what to build and what to measure instead."AI search" is several different problems wearing one label. A crawler pulling your content, a model synthesizing an answer, and an agent acting on someone's behalf are not the same event — and teams that treat them as one end up optimizing for the wrong thing.A website now serves two readers with different needs. White on what changes structurally when the page has to work for a human and for a machine that will compress it into three sentences.Visibility is probabilistic, so accountability has to change. The same prompt can surface your brand one day and skip it the next. White on what a marketing leader can honestly commit to a CMO or a board in that environment.About Kevin WhiteKevin White is a B2B tech marketing leader who has helped shape go-to-market at Segment, Retool, and Common Room, and now leads marketing at Scrunch AI, an AI-first customer-journey platform. He got his start in SaaS at Gigya — where he was handed Marketo and told to 'figure it out,' the spark for a learn-by-doing growth mindset that merges analytical rigor (attribution, lifecycle infrastructure, reporting) with creative offer- and channel-building. That growth foundation carried him to leading whole marketing orgs, though he's candid that the climb pulled him away from the hands-on craft he loves, and at Common Room he deliberately stepped back into a senior IC role. At Scrunch he focuses on one of the most overlooked shifts in modern marketing: websites are now consumed as much by AI bots as by humans, and brands that make their sites legible to LLMs — through structure, markdown and JSON, schema, and a parallel AI-optimized experience — win the emerging AI retrieval channel.Kevin White on LinkedIn---------- Resources ----------This episode is brought to you by Scrunch. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. Learn more at Scrunch.comReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like fully expressing who you are might make you too much for the people around you? In this episode, I'm unpacking a fear I see in so many ambitious, successful women: the fear that becoming more visible, successful, bold, or fully expressed could cost us connection and belonging. I share a powerful conversation with a friend that helped me recognize where I'm still navigating this pattern myself, why your next level likely isn't blocked by a lack of strategy, and what can happen when you unconsciously make yourself more palatable to keep others comfortable. Plus, I share 2 practical ways to start rewiring this pattern so you can feel safer being fully seen, step into your next level of impact, and reach the people who need what only YOU can offer.   HIGHLIGHTS 00:00 The hidden fear that can keep ambitious women from fully expressing themselves. 03:15 Why your next level probably isn't blocked by a lack of strategy. 04:26 What happens when your success starts to feel isolating. 06:00 How being told you're "too much" can follow you into your success. 09:00 The tension between wanting MORE and fearing what it could cost you. 11:30 Are you unconsciously making yourself less visible to protect your relationships? 13:24 The realization that made me take my own advice about being fully seen. 15:00 What your fear of "showing off" could be costing the people you're meant to serve. 17:51 How to separate yourself from the limiting pattern you want to change. 19:00 Why your full self-expression could become someone else's permission slip. 22:00 The first thing you need to do if you're afraid of being "too much." 24:00 The uncomfortable truth about using other people's reactions to keep yourself small. 26:14 Why you need people who won't let you play smaller than your potential. 27:15 How to "microdose" being too much and rewire your relationship with visibility. 29:00 The connection between self-expression and truly authentic relationships. 30:39 Who misses out when you make yourself more palatable for everyone else.   RESOURCES + LINKS Join me inside: THE UPGRADE - You know you're meant for more. The Upgrade is where we close the gap between knowing it and becoming it. THE UPGRADE MASTERMIND - For the woman who's already successful but knows she's nowhere near her full potential. The Upgrade Mastermind is your next room. Save the date for the 2027 Powerhouse Women Event NOW: August 6-8, 2027!   FOLLOW Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

What if more visibility isn't actually what your business needs to make more sales? In this episode, I break down why getting in front of more people won't move the needle if your messaging isn't clear enough to make the right person immediately think, “That's for me.” I share how to communicate the specific problem you solve, why being authentic doesn't mean showing up unprepared, and the mistake that causes people to hear what you do without understanding why they need it. Get ready to simplify your message, become known for the ONE thing you want people to remember, and turn the attention you're already getting into more followers, clients, and sales. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why more visibility won't lead to more sales if your messaging isn't clear. The messaging mistake that makes the right people scroll past your content. How to communicate what you do so your ideal client instantly knows it's for them. Why “showing up authentically” without a clear message can hurt your conversions. The difference between talking about what you do and communicating the problem you actually solve. How to make your podcast appearances and content lead people toward your offer. The ONE thing you want your ideal client to remember after hearing you speak. Why simplifying your message can help you cut through the noise and become known for what you do. RESOURCES Clarify your messaging, stand out on podcasts, and turn guest appearances into revenue! Get on the waitlist for Million Dollar Guest now at milliondollarguest.com/waitlist. Learn more about Loop at loriharder.com/loop Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci