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In this episode, we use cybersecurity as a lens to expose a truth that every leader forgets: the biggest threats to your company are the ones you can't see—until they take you down.Scott's career mirrors the evolution of tech itself—from software stores in the '80s to early network integration, to building one of the original managed services models before “MSP” was even a phrase. His latest book, Visible Ops for Cybersecurity, reframes the discipline not as an IT function, but as a visibility function: if you can't see it, you can't secure it… and if you can't secure it, you can't scale it.We break down why ransomware is now franchised, why even the best companies get breached, why cyber insurance is becoming a false safety net, and why every founder—yes, even a team-of-one startup—needs a security-first mindset.This isn't fear-mongering. It's leadership.TL;DR* Assume breach. The #1 mistake founders make is believing they're “too small” to be a target.* Backups are not backups unless they're encrypted, immutable, and air-gapped.* Cyber insurance is not protection—44% of claims were denied in 2024.* Reinvention is mandatory. Tech evolves, threats evolve, your systems must evolve.* Visibility beats bravado. Most failures come from what leaders think is secure, not what actually is.Memorable lines* “Security by obscurity died the day ransomware became a franchise.”* “If the best cybersecurity companies get hacked, your only strategy is resilience.”* “Backups aren't safety—they're hope, unless they're air-gapped.”* “Reinvention isn't optional in tech—it's the price of staying alive.”* “Make the invisible visible, or the invisible will make the decision for you.”Key Ideas We Unpack1. Reinvention as a Survival SkillScott turned retail software into network integration, then into managed services, then into cybersecurity leadership.The pattern:Visibility → Competence → Reinvention.Most founders skip the first step and collapse at the third.2. The Modern Threat Landscape Is IndustrializedRansomware now has:* franchises* training* support hotlines* experts who “close the deal” when an amateur hacker gets stuckThis is organized crime with a customer-service department.3. Backups Are the New LifeboatsThreat actors sit inside systems for 60–365 days before triggering an attack.If your backups are not:* encrypted* immutable* air-gappedyou don't have backups—you have illusions.4. Cyber Insurance Is Becoming a Mirage44% of claims denied.Policies are unregulated.Exclusions keep growing.Insurance is no longer a plan—it's paperwork.5. The Startup Founder Version of CybersecurityIf you're a team of one, your mantra is simple:Be good to your future self.Design tools, workflows, and systems with a security-first mindset from day one.The cheapest hack is the one that never becomes possible.6. Visibility Is a Leadership HabitYou can't manage what you can't see.And almost everything that destroys a business—breaches, failures, slow decay, talent risk—starts in the invisible layer.GuestScott Aldridge — President & CEO of IP Services.Cybersecurity author, technologist, MSSP leader, and early pioneer of managed services.Linkedin: https://www.linkedin.com/in/scott-alldridge-1a976/Website: https://ipservices.com/Why This MattersMost founders underestimate risk because they overestimate visibility.If you want a business that survives the next decade, the job is simple:Design for resilience.Assume breach.Back up reality, not hope.Reinvent before the market forces you to.And make the invisible visible—before someone else does.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
Today I'm sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow without posting more, this episode is for you. • Why your visibility isn't working• What visibility really means in 2025• The 10-minute CEO routine that builds trust & authority• How to become memorable, referable, and in-demand• Why connection > content• How this routine leads to clients, speaking gigs, and sponsorships Book a VIP Day or 1:1 Clarity Call Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today, Blair discusses how AI is transforming the way people find real estate agents and why optimizing your bio on all platforms is now critical for showing up in AI-generated answers.
In this episode of the Duct Tape Marketing Podcast, we uncover how to magnetize the right clients by escaping the "obscurity tax" and building true market eminence. Guest David Newman breaks down the power of contrarian thinking, bold positioning, and sharing real expertise—not watered-down content. Learn why polarizing your message attracts perfect-fit clients while repelling the wrong ones, and how generosity, insight, and future-focused thinking fuel unstoppable growth. If you're ready to stand out in a noisy marketplace, this conversation gives you the long-tail strategies you need. Today we discussed: 00:00 Introduction 01:33 The Obscurity Tax 04:47 Stakeholder Influence 05:42 Visibility in AI Era 08:29 Attracting Right Clients 11:34 Core Strategies Revealed 15:37 AI as Thought Partner 17:11 Finding Your Niche Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
194. What Lights You Up? (with Mary Olson-Menzel) Mary is a renowned expert in career and workplace success. She has 30+ years of global leadership experience across various industries, including media, tech, healthcare, and sports. As an executive leadership coach, Mary works with both companies and individuals to unlock their potential, improving business performance and catalyzing growth. Her methods bring a fresh perspective to business, nurturing teamwork and driving results and success. Her innate curiosity and ability to connect with people paved the way for her life's work: helping leaders at all levels channel what “lights them up” and inspire them to follow more fulfilling and successful personal and professional journeys. She is a part of Marshall Goldsmith 100 Coaches and is a regular Guest Lecturer on career development, internships, and workplace success at NYU. Her book, “What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career,” is a National Bestseller. takeaways Mary's career journey includes multiple pivots, showcasing adaptability. The importance of self-discovery in finding fulfilling work. Asking for help can be a strength, not a weakness. Visibility in personal branding is crucial for career success. Leaders should be authentic and human in their approach. Self-care is essential to avoid burnout in demanding jobs. Networking can be organic and should focus on genuine connections. The book 'What Lights You Up' offers a roadmap for career fulfillment. Listening to one's own wisdom is vital in career decisions. Leadership is about understanding individual needs and motivations. Books that Mary recommends: Visualeadership, Risk Forward, Leading with Gratitude, Ikigai Links to learn more about Mary Olson-Menzel and her book: Website: www.maryolsonmenzel.com LinkedIn: https://www.linkedin.com/in/mary-olson-menzel-mvpexec/ Instagram: https://www.linkedin.com/in/mary-olson-menzel-mvpexec/ Thank you for listening to The Visibility Factor Podcast! Check out my website to order my book and view the videos/resources for The Visibility Factor book. As always, I encourage you to reach out! You can email me at hello@susanmbarber.com. You can also find me on social media everywhere –Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you! If you liked The Visibility Factor Podcast, I would be so grateful if you could subscribe and leave a review wherever you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
SEASON 2: Ep1 - Permission To Take Centre-Stage: Leverage a Personal Brand To Build Your Business in The Age of AI This podcast was formally called 'The Course Creators Podcast', now rebranded as 'THE SARAH CORDINER SHOW'... and this is the FIRST episode of this new season... Just as I have obnoxiously named a whole podcast after myself following building a successful personal brand that I leveraged to create a business valued at over $15 million - you can too. In this episode, I'm going to share tips with you (and permission), to take centre stage as the brand and the human behind your busines, as it is amplified by the incoming wave of AI amplification. Episode 1: Your Business Will Only Grow To The Level You Are Willing To Be Seen In this first episode of The Sarah Cordiner Show, I am ripping the bandaid off something most business owners secretly struggle with but rarely talk about out loud. Visibility. Not the cute “post twice a week on socials” kind of visibility. The kind where you put your actual face, name, story, opinions and personality out front and centre and say: “This is my show. This is my work. This is who I am.” I share why I made the shift from The Course Creators Podcast to The Sarah Cordiner Show, why it took me nearly seven years to give myself permission to do it, and why your business will only grow to the level at which you are willing to be seen. The real difference now is not the tool you use, but the way you make people feel. Your energy, your stories, your quirks, your full unapologetic you. In this episode, you'll learn: Why your business will only grow to the level you are willing to be seen, and why hiding is now a direct income limiter.Why a strong personal brand is more critical than ever in the age of AI generated content.The difference between smart evolution and chaotic pivoting, and how to know when it is time to iterate, refine or rebrand.How to start with a clear, tight niche at the beginning of your business, then add “rings on the spider web” as your audience and authority grow.How my journey from corporate educator to course creator to tech founder can mirror your own staged evolution.Why your appearance, age or “hotness” have nothing to do with credibility or authority, and what actually builds a powerful reputation instead.How trolls, critics and “Janet next door” often reflect their own discomfort, and why your focus must stay on the people you are here to help.Why AI is rapidly becoming the traffic router, but humans are still making the buying decisions, and how your personality becomes the converter.How to think about your 5 to 10 year vision, legacy and impact so that it overrides the fear of judgement today. Inside the episode, I guide you through: A simple reflection on your big 5 year goal and why it actually matters to you beyond money.Questions to clarify the impact you want to have and what you want people to say about you when you are not in the room.A reframe of visibility as a job description and responsibility, not an optional extra.How to start stepping into the identity of the future version of you, now, in the way you talk, write, show up and create.Why getting clear on your brand archetype and natural style can give you permission to “turn up the volume” on who you really are. By the end of this episode, you will feel called out, called forward and hopefully called home to yourself. You will know exactly why your personal brand is not self indulgent, but essential. And you will have a clearer sense of how to evolve without losing yourself or your audience. Links and resources mentioned Brand archetype assessment and links hub: https://www.sarahcordiner.com/linksLearn more about Tekmatix, the AI powered all in one business platform: https://www.tekmatix.comWork with me and get ongoing support inside The Legends Lab: https://www.sarahcordiner.com/legends Sponsored by Tekmatix tekmatix.com.
Most entrepreneurs think visibility is about posting more or being louder online.But Michelle learned the hard way that real visibility isn't performance — it's alignment, confidence, and showing up as your full story, not just your strategy. In this powerful episode, Michelle shares the moment she hit rock bottom, the internal shift that changed her entire trajectory, and how stepping into true visibility helped her build a multi-six-figure brand, launch a successful podcast, host sold-out events, and write her upcoming book. You'll learn: The visibility myth that keeps creators stuck The mindset shift that helped Michelle get seen, booked, and paid Why story is more powerful than strategy How authority is built privately before it's ever seen publicly What visibility actually looks like as a lifestyle The deeper identity work behind becoming a trusted leader online If you've been feeling invisible, overlooked, or unsure of your next step — this episode will reconnect you to your power. Join the Elevate & Empower Collective waitlist for monthly visibility support, community, and clarity. WAITLIST HERE BUY MY BOOK Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Forget networking. That strategy expired the moment the market shifted from connections to convergence. Today, decision makers aren't choosing the most qualified candidate — they're choosing the most inevitable one. And inevitability is a signal, not a résumé. The real question isn't “Are you ready?” It's: Does the market know you are? Cost of being invisible: at least one missed opportunity per quarter — and in this climate, that's a minimum of $50K–$80K you don't get back. In this solo episode, Loren breaks down the shift every executive needs to understand: You're not being evaluated on your history. You're being judged on your momentum. Inside this episode: Why inevitability beats qualifications — every time How momentum replaced visibility as the new credibility The hot signals decision makers are scanning for daily The cold signals silently taking candidates out of consideration Why “safe” is now the riskiest career strategy How to build proof-in-motion that travels faster than your résumé A real client before/after: From a dormant profile, years of silence, and zero digital momentum… → To publishing insights that demonstrated her thinking → To active collaboration, visible learning, and relevance in motion → To being perceived as the inevitable hire long before interviews even began The market no longer hires potential. It hires patterns. And patterns don't lie. If you want to get picked, you must become legible. Timestamps (0:00) — Intro (0:56) — The outdated belief keeping executives stuck (1:44) — Why résumés no longer speak for you (2:32) — Visibility is no longer a differentiator (3:48) — What decision makers are actually evaluating (5:36) — How hiring teams decode your signals (6:47) — The new hot signals of inevitability (7:40) — The cold signals that silently kill momentum (8:16) — Why “safe” is the new risky (9:03) — Why your next opportunity is searching for your signal, not your résumé Mic-Drop Close Your next opportunity isn't looking for your résumé. It's looking for your signal. Make it clear. Make it current. Make it undeniable. Apply to the 30-Day Blast program: https://www.portfoliorocket.com/our-programs Follow Loren on LinkedIn: https://www.linkedin.com/in/lorengreiff/ Follow on Instagram: https://www.instagram.com/portfoliorocket/ Watch the podcast on YouTube: https://www.youtube.com/channel/UCpGM7j8croBkkZ4bLqN7DOQ
Visibility is a word that tends to stir up big feelings—sometimes excitement, but often fear and resistance. I know firsthand how intimidating it can feel to put yourself out there, to be seen, and to let others witness your work and your story. But I also believe visibility is the doorway to deeper impact, aligned opportunities, and powerful connection. In this episode, I want to explore what visibility really means and why it matters so much on your personal and professional journey. In today's episode, I'm sharing the insights that came out of a recent retreat I hosted, where visibility was one of the most transformative topics we explored. I dive into the real reasons we struggle to show up, the hidden fears behind that resistance, and the perspective shift that changed everything for me and the women in that room. If visibility has ever felt heavy, scary, or confusing, I created this episode with you in mind. I invite you to join me today as I discuss: Why it's completely natural to feel resistance around being seen The surprising truth that many of us fear success more than failure The reflection questions I guide my clients through to clarify their vision The mindset shift that reframes visibility as service—not self-promotion How your unique voice, story, and delivery reach people in a way no one else can More than anything, I want you to remember this: you were not called to hide. Your voice, your experiences, and the stories you carry were meant to help someone else—and visibility is how you deliver that impact. As you listen, I hope you feel encouraged to take one brave step forward and show up just a little more boldly today. If this episode speaks to you, please share it with a friend who needs the reminder, leave a review, or send me a message—I love hearing what resonates. Your story matters, and the world is waiting for you to share it. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textIn this episode, Kay Suthar talks with Dan Bennett The Antipreneur about mastering storytelling in marketing and making the invisible visible. After what he calls “The Great Band-Aid” of 2020, Dan rebuilt from bankruptcy to become the founder of 1 Minute Media, helping entrepreneurs simplify video storytelling and build deeper connections with their audiences. They dive into what storytelling really means, how to connect through real experiences, why video matters more than ever, and how to rise above imposter syndrome using something as simple and powerful as the story spine.What to expect in this episode:(00:00) – Making the invisible visible (04:30) – What storytelling really is (and isn't) (08:00) – Why your real-life experiences carry more weight than theory (12:00) – How to tell better stories that connect and convert (15:10) – The power of the video format (19:00) – The story spine: the foundation of every great taleAbout Dan BennettDan Bennett, known as The Antipreneur, is a master storyteller, video creator, and digital media producer. As the founder of 1 Minute Media, he helps entrepreneurs and brands simplify storytelling and use video strategically to communicate with impact. He's also the host of The Antipreneur Show podcast.Connect with Dan BennettWebsite: https://1minmedia.comFacebook: https://www.facebook.com/imtheantipreneurLinkedIn: https://www.linkedin.com/in/theantipreneur/Instagram: https://www.instagram.com/imtheantipreneur/YouTube: https://www.youtube.com/channel/UC_dqgo1D5VWJmaIGf-BpH8QTwitter: https://twitter.com/realantipreneurEmail: imtheantipreneur@gmail.comFree Gift: https://1min.media/storyspineConnect with Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
Carrolee Moore shares her journey from a brand and marketing agency owner to becoming an expert in podcast guesting, highlighting how podcasting became her preferred platform for authentic connection and visibility as an introvert. She explains that after conducting market research and discovering a widespread challenge among entrepreneurs—gaining meaningful visibility—she launched her own podcast guesting service. This decision proved successful when she secured over $20,000 in clients at a single conference, confirming the strong business potential in helping others share their stories on podcasts. Carrolee emphasizes the power of podcasting as a storytelling medium, offering deeper and more genuine connections with audiences than traditional media. She discusses her passion for coaching clients not only to get booked on shows but also to craft unique stories and present their authentic selves. For her, the true fulfillment comes from helping clients realize they can embrace their individuality and build valuable relationships through podcast appearances. If you want to learn more about how to amplify your message on podcasts and grow your visibility, Carrolee Moore offers a free Mini Email Course here. You can also explore her services and resources directly on her website. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders. After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns. The real constraint isn't activity, it's clarity. I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day. I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint. If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you.Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
Do you ever feel like you need to fix your body before you can finally step into the bigger life you want? If the voice in your head tells you that you're not ‘ready' to be seen, speak up, or go for your biggest goals until you lose weight, this episode is for you. Today, we are joined by special guest, brand strategist, and author Sara Chambers. Sara is the president of Elly & Nora Creative, helping female entrepreneurs step into visibility and claim authority. She joins us to discuss the core message of her new book, Do It Fat: An unapologetic guide for women who are done waiting for a smaller body before they let themselves be seen, heard, and fully alive. In this honest, heartfelt, and fire-filled conversation, we pull back the curtain on how body hatred steals our visibility, dampens our voice, and limits our impact. Sara offers powerful insight into why we hold ourselves back and how we can choose a different story today. You do not have to wait for a smaller body to live a bigger life. In This Episode, We Cover: The Sneaky Link: Why body shame often shows up right when you try to be more visible in your life and business. The Intellectual Cost: How believing you take up "too much physical space" leads you to take up less intellectual space—hiding your ideas and keeping your brilliance quiet. Visibility is Non-Negotiable: Why your decision, actions, and ambition must be separated from how your body looks right now, or how it might look in the future. The Brand That Never Lives: How an unwillingness to be seen in the body you have prevents your brand from truly living and helping your ideal people. Choosing Your Story: Why beauty and body standards are just trends tied to market culture, giving you the power to choose a different, more liberating narrative. The Media Audit: Sara's practical advice for filling your feed with diverse, powerful women doing big things to support your own confidence and ambition. One Small Step Today: Practical ways to feel more powerful in the body you have right now. Key Takeaways & Quotes: "The only true loss is when you hide and no one gets to see what you offer." "You are allowed to decide you disagree. You are allowed to choose a different story about your body, your time, and how you show up." "When you believe you take up too much physical space, you start taking up less intellectual space." Resources Mentioned: Guest: Sara Chambers, Author and Brand Strategist. Sara's Book: Do It Fat - Visit doitfatbook.com to learn more, read reviews, and purchase your copy. (The book also includes a supporting workbook!) Connect with Sara: Website: sarachamberscreative.com (Sara with no H) Instagram: @sarachamberscreative https://confidentbody.coach/tips/ BOOK: You Are A Miracle
If you've been showing up online but still feel like your visibility is stuck in neutral — you're not alone. In this episode, we're breaking down why most visibility plans fall flat… and how to build one that's actually aligned with your mission (and energy).In this episode, Jan Touchberry walks you through what she calls a Visibility Blueprint — a practical strategy to expand your reach through aligned collaboration instead of content overload. Think: podcast swaps, IG Lives, list takeovers, and panel events — but done with intention, not exhaustion.WHAT YOU'LL LEARNIdentify the people who are mission-aligned (not just audience-adjacent)Reach new audiences through collaborative visibility (without feeling weird about it)Keep your eyes on purpose, not pressure — and still grow your reach in the processWhether you've been stuck in your own content bubble or just need a refresh on how to show up without burning out, this episode will meet you right where you are — and help you take a bold, strategic step forward.KEY TAKEAWAYSMost visibility plans stop short because they're too inward-facing.Kingdom visibility isn't about being everywhere — it's about being obedient where you are.You don't need a bigger platform. You need aligned partnerships.Collaboration can be strategic, life-giving, and mutually beneficial — when you root it in generosity and mission, not metrics.Visibility done God's way builds trust, multiplies impact, and keeps your soul intact.RESOURCESDownload the free Visibility Blueprint Checklist at JanTouchberry.com/visibilityWant to collaborate with Jan? Fill out the form at JanTouchberry.com/collaborateCONNECT WITH JAN:Here are all the best places and FREE stuff
If you've ever felt like you're doing all the things — posting more, showing up more, chasing trending hooks — but not seeing real results, this episode is your reset. Tori breaks down the visibility myths that keep established women in business stuck on the hamster wheel of performance-based marketing. Because more content doesn't equal more profit — strategic, authority-led visibility does. You'll learn how to shift from convincing energy to confident energy, why authority attracts ready buyers, and how one consistent message can outperform a hundred random posts. Tori also shares her behind-the-scenes journey from burnout to aligned visibility, including the infamous "Instasite" experiment that broke the internet. If you're ready to build visibility that converts to dollars (not just dopamine hits), this episode will change how you show up.
When should you actually use Airbnb promotions—and are they really just discounts in disguise?In this Hosting Hotline episode, Sarah and Annette clear up the confusion around Airbnb's promotion tools and explain how to use them strategically to boost visibility, not slash profits.They cover:How Airbnb really calculates your “discount” (hint: it's not off your nightly rate)Why promotions should be treated as a visibility lever, not a crutchWhen to activate a promo to surface higher in searchThe key data you must track—booking window, market demand, and median ratesWhy a 5–10% promotion can sometimes outperform a massive markdownIf you've ever wondered whether Airbnb promotions actually work, this episode will teach you how to use them to your advantage without undercutting your value.Resources mentioned:Airbnb Help ArticleLodgify — Create your direct booking website and connect your Airbnb listings (use code TFE20 for 20% off annual or biannual plans)Mentioned in this episode:Lodgify | Use code TFV20
Scott returns from a month of trade shows to break down what he's seeing on the front lines of e-commerce, and why we're entering a new era of “AI visibility” for Amazon sellers. He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online. Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop's rapid growth, and now AI business agents and shopping assistants. He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever. Episode Notes: 00:30 - Signing Up a Large Corporation 01:30 - The Evolution of Amazon Selling: Era by Era 06:50 - The Dawn of AI Visibility 07:29 - Understanding AI Visibility on Amazon 10:05 - Building Amazon Visibility 11:19 - Amazon vs. AI Shopping Agents 13:47 - Content Optimization for the AI Era 16:02 - Keyword Ranking by State 16:55 - SmartScout's Feedback Tool Related Post: The Ultimate Guide to Amazon Selling Tools (and How to Choose the Right One) Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
In this powerful wrap-up episode, Eric Coffie holds nothing back. He reminds listeners that opportunity doesn't just knock—it shows up at your event and waits for you to walk through the door. From the Department of Defense's Acting Deputy Chief Digital AI Officer to Central Command and the National Science Foundation's Cyber Infrastructure Director, Eric reveals how he brought top-tier federal decision-makers directly to his community—and most people still didn't show up. He shares a transparent look into his own network-building approach, proving that access, generosity, and opportunity are everywhere for those willing to participate. Key Takeaways: Access is earned by showing up: The DoD AI Chief, Central Command, and NSF all attended Eric's event—and only a handful of people seized the chance. Generosity builds trust: The same partners who spoke at his event sponsored the bar tab—proof that strong relationships lead to goodwill and access. Visibility beats anonymity: If you're hiding behind "LinkedIn User," no one can find or help you—visibility builds credibility. Learn more: https://federalhelpcenter.com/ https://govcongiants.org/ Listen to the FULL Youtube Live here: https://youtube.com/live/CSj43yA6vcI All the video links discussed. https://docs.google.com/document/d/1zEcjpP-CcDTdVggNyY1qsJUGECZNGZeW9luftdAS39U/edit?usp=sharing
Most buying happens before a call—so if you're not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.
Growing a business is never about luck. It is about execution, distribution and the ability to stay focused through every challenge. This week, I speak with Dr Ann Kaplan Mulholland, a finance founder who built a billion dollar empire, scaled a nationwide lending operation, invested in commercial property, and then bought and rebuilt a 1000 year old medieval castle in Kent.Ann explains the decisions behind her finance company, why she focused on doctors as her main distribution channel and how she signed up sixteen thousand medical professionals to drive customer flow. She breaks down her move into global real estate, including commercial units in Canada, residential properties in the US and a 145 acre fortress that needed major repair work.We talk through her approach to negotiation, funding, risk and execution. Ann shares the importance of personal brand, why every founder needs visibility online and why ignoring social media harms your business. She explains how she turned her castle project into a TV series, how she handled a difficult survey report, how she reduced the purchase price by one million pounds and how she created a valuable distribution channel through television exposure.If you want a direct breakdown of entrepreneurship, scale up discipline, property strategy and personal branding, this episode gives a clear view from someone who has done it repeatedly. Ann challenges common assumptions, gives honest advice for first time founders and explains why your idea is irrelevant unless you understand distribution, execution and value.Key TakeawaysReverse engineering distribution channels provides a more reliable foundation for a new business.Visibility is essential. A founder without a social presence limits growth and credibility.Strategic negotiation requires preparation, timing and the confidence to walk away.Real estate can be a long term income strategy when purchased through disciplined planning.Creative problem solving often matters more than resources when starting a company.Investors respond to clear execution plans, not ideas.
What does it really take to be remembered in the room - and more importantly - when you're no longer in it? In this energizing and insightful live session from AFP 2025, a panel of seasoned treasury leaders share exactly how they built influential personal brands, elevated their visibility, and opened doors to career-defining opportunities by being intentional about how they show up.Your technical skills may get you in the room - but it's your personal brand that keeps you top of mind after you leave. This episode is a masterclass in owning your brand, told through the real-life experiences of three powerhouse treasury professionals. Together with host Mike Richards, they unpack how authenticity, visibility, and proactive relationship-building can turn quiet professionals into influential leaders.Featured Guests:Meredith Vance, Senior Vice President, Global Treasurer at NTT DATA, IncSandra Ramos-Alves, Senior Vice President and Treasurer at Bristol Myers SquibbSumma Simmons, Associate Vice President, Treasury at Victoria's Secret & Co.This isn't about self-promotion - it's about alignment, integrity, and strategic networking that actually moves your career forward. Whether you're just starting out or already leading a global team, the lessons in this episode will show you how to actively manage your professional reputation and make it work for you.What We Cover in This Episode:Defining your personal brand and validating it with real feedbackHow visibility impacts your career trajectory - at every levelBuilding credibility through consistent, intentional actionTips for early-career treasury professionals to stand outHow to approach networking as a strategic, long-term investmentNavigating imposter syndrome and building brand through courageWhy every interaction - lunch table, hallway chat, or meeting - is part of your brand Leveraging internal networks and building strategic external partnerships----
Hello, hello, and welcome back to Good Girls Get Rich! Today we're diving into something EVERY woman in business is feeling right now, whether you've said it out loud or not: There's a massive trust deficit happening in our world. AI is everywhere, people are questioning everything, and yes — even the MOST positive, heart-centered women I know are saying, "I don't believe anything I read or see anymore." And honestly… they're not wrong. So today's episode is a big hug, a mindset reset, AND a strategic kick-in-the-leggings to help you stay aligned, stay credible, and stay powerful in all this chaos. I'm sharing my signature 3 Tips in 3 Minutes: Trust starts inside you. You can't control what's real online anymore — but you can build unshakeable self-trust that radiates outward. Holding your center is a radical act of wealth. Yep, wealth. Not just money — clarity, authority, confidence, alignment. A rising tide lifts all ships… and YOU can be that tide. Lifting others doesn't dim your light — it amplifies it. We're talking trends, real human connection on LinkedIn, how to navigate the overwhelming noise online, how to be the signal instead of chasing every trend, and how showing up human-to-human is your most magnetic marketing strategy. If you're craving more visibility, more wealth, and more women in your world who get it — this one's for you. Magical Quotes From The Episode: "Credibility is the new currency. If people can't trust you, they can't hire you." "Holding your center is a radical act of wealth — the world needs your grounded truth." "You don't have to chase the trends. YOU are the trend. Let the world catch up to you." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict
If you're hustling for new clients but still not seeing the steady revenue growth you expected… this episode is your wake-up call. Because visibility brings people in, but retention is what keeps your business growing, profitable, and stable.This week, we're digging into the most underrated marketing strategy in the salon industry: client retention.Not vibes. Not the algorithm. Not more posts.Retention.Inside the episode, we break down:Why retention is marketing (and why most owners treat it like a separate thing)The real reason your marketing isn't compoundingThe quiet ways salons lose clients without realizing itThe 5 essential touch points every salon needs to keep clients coming backHow to create a client journey that builds loyalty, not leaksIf you want your salon to grow without constantly refilling the bucket, retention has to be part of your ecosystem. This episode shows you exactly how to make that happen.Want the systems that make retention automatic? Join The Monday ClubInside The Monday Club, you get the tools, templates, and support to create consistent client experiences, better retention, stronger team communication, and systems that actually work. https://www.lexilomax.com/monday-clubStart with the Salon Visibility MasterclassLearn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.https://www.salonmindsmastermind.com/salon-visibilityMoving Meditations:Episode 50: https://open.spotify.com/episode/0DnKPTYLKBEgVapWUidi8r Episode 67: https://open.spotify.com/episode/2pOWMVjdKzZqBwAuVGqm5L Episode 33: https://open.spotify.com/episode/1BhA9m56jAfEXfeSgDZHRu
From launching my business in 2019 as a total social media avoider, to now running a globally downloaded podcast and coaching high-performing introverts, my approach to visibility has evolved a lot. And being visible as a business owner in 2025 is very different to how it was even just a few years ago.This episode isn't about algorithms or trends. It's about being intentional with how and where you show up, based on YOUR business and clients.I dive into:Why visibility means different things at different stages of businessHow your energy, not the algorithm, should determine where you show upThe difference between reach-based visibility vs. relationship-based visibilityWhy “going viral” doesn't always lead to clients (and what does)What I've learned about deep content - and how it builds long-term trustThe #1 question I ask clients who feel drained by content creationIf you've ever wondered whether your version of visibility is enough, or if you're trying to find a more sustainable way to be seen, I hope these unfiltered thoughts spark something for you!CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy. The problem is that most networking advice comes from transactional industries where you sell once and disappear, but if you're in B2B, that approach will get your teeth kicked in. In this episode, Donnie Boivin breaks down exactly why networking is broken and shares the framework that actually works for building real business relationships. You'll learn how to walk into any room and make it valuable, even if you're an introvert who'd rather be anywhere else. Why traditional networking advice fails in B2B sales The five-word rule that stops you from accidentally pitching too early How Donnie's client tripled her business by networking with a specific business niche Why asking for introductions instead of referrals changes everything in networking The adjacent business strategy that unlocks collaboration opportunities you're missing How to identify if a networking group is worth your time in the first five minutes What happens when you force two strangers to create a collaboration in five minutes Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
In his first-ever podcast interview, Ludovic de Saint Sernin traces the journey from a nomadic childhood to becoming one of fashion's most closely watched voices. He talks about the diary-like beginnings of his brand, the Mapplethorpe collaboration that became a full-circle moment, and why he sometimes becomes his own muse. We explore queerness, visibility, and the tension between intimacy and scale as his label grows, along with how travel, community, and personal history shape his work. He's a designer committed to beauty, honesty, and the freedom to define oneself. If you want to understand the world of LDSS—its sensuality, vulnerability, and conviction—this episode is the essential entry point. “Being contemporary now is being recognized for your uniqueness and cultivating it with audacity and strength, with a community around you that helps you build the message.” - Ludovic de Saint Sernin PS His collection for Zara is available in stores today. Episode Highlights: On names and identity The full name is a mouthful, even in French. LDSS exists so the world can say and recognize it easily while still honoring who he is. On an itinerant childhood Born in Brussels, raised in Abidjan, then dropped into Paris's 16th where labels mattered. It was the shock that taught him how clothes define presentation and power. On finding fashion From sketching landscapes and Disney to sketching clothes in Paris. A mother who spotted the obsession early and sent him to draw, paint, and sew. On family and those legendary road trips Seven siblings across three marriages, languages braided together, summers packed into a car from Brussels to Portugal. A chaotic joy that shaped his sense of community. On travel as fuel Travel began as risk and escape and became a network. Work trips are less sightseeing than people finding. Inspiration now comes from the community he builds city to city. On launching the brand Leaving Balmain, making a first collection alone, putting a diary on the runway, and discovering a business on the fly when buyers immediately placed orders. On message and responsibility Autobiography became brand DNA. The work mirrors his story and holds up a mirror to queer life today, insisting on visibility without losing grace. On Mapplethorpe and making it personal A full circle collaboration treated like a six-month devotion, with hand work by Ludovic himself and the show in New York to honor the photographer's city and spirit. On the designer as muse He steps in front of the camera when the story is intimate and the image needs his body to make sense. Be your own muse as liberation, not vanity. On what is contemporary now Visibility, audacity, community. Cultivating uniqueness with confidence and surrounding yourself with people who help you build the message. Learn more about your ad choices. Visit megaphone.fm/adchoices
Gibran Ameer, PharmD, CEO of VirtueTechnologies, joins the WeInfuse podcast to unpack how pharmacy and infusion workflows connect in the real world. He shares his path into infusion, the biggest challenges he sees from the chair to the courier, and a behind-the-scenes story that shows why shipment visibility and proof of delivery matter. Gibran explains his light bulb moment about unifying data across portals and walks through the VirtueScript integration with WeInfuse, including how shipment details and proof of delivery flow back into WeInfuse in a normalized, audit-ready format.
In this episode of the Global Medical Device Podcast, we're joined by Elena Kyria, a talent acquisition specialist and CEO of Elemed. Elena delves into what it takes to climb the career ladder in the medtech industry, whether you're early or late in your career journey. Our host, Etienne Nichols, engages in a rich discussion on career paths, leveraging personal strengths, and the importance of networking and personal branding.Quotes"If you're not talking about the value that you add, how is anybody going to know what impact you're having?" - Elena Kyria"Everything's uncertain really, isn't it? What you've got to have is a clear sense of forwards and just have a goal." - Elena Kyria"Nobody goes to the gym and looks at the weights and gets fit. You have to do the reps." - Elena KyriaTakeawaysNetworking is Key: It's not just what you know, but who knows you and what they know you're doing.Visibility of Achievements: Share your successes within your company; if you don't, others may not recognize your contributions.Defining Success: Success doesn't always mean reaching the VP level; it's about personal satisfaction and contribution.Strengths and Weaknesses: Focus on your strengths but be aware of your weaknesses and compensate with your team.Career Paths: Understand the different career paths (leadership, expert, generalist) and what they entail for growth.Communication Skills: Strong communication skills are paramount for leadership and for translating technical details to a broader audience.Continuous Learning: Always seek new knowledge and experiences, no matter where you are in your career.Adaptability: Be prepared to pivot and adapt to changes within the industry and your career.Take Action: Don't just reflect on advice; apply it to make actual changes in your career approach.Reference Links:Elena Kyria's LinkedInElemedWorking GeniusGreenlight GuruEtienne Nichols' LinkedInRemember to engage with the hosts and guests on LinkedIn for feedback and further discussions. Don't forget to leave a review on iTunes!*Interested in sponsoring an episode? Use this form and let us know!
Lucy Werner, a widely respected PR and branding expert, joins us to dig into the surprising truth behind audience growth. Ever wonder why your smartest ideas barely make a ripple, or why visibility feels so elusive, no matter how hard you work? And what can a full Substack wipeout reveal about the way you show up as a creator? She's experienced this pitfall, and she's here to unpack the real reasons creators stay hidden, the simple shifts that make you instantly more discoverable, and the mindset that helps podcasters and PR-curious beginners finally step into the spotlight with confidence.Episode Highlights: [02:03] Fan Mail and Listener Appreciation[04:47] Introducing Lucy Werner[06:43] Lucy's Substack Journey[16:01] PR Tips for Podcasters[28:28] Color Coordination for Content Creation[29:08] Budgeting for PR: Agency vs. Freelancer[32:27] Using Substack for Podcasting[36:58] AI in Personal Branding and PR[44:58] The PR Prompt Card Dress & Making Yourself Memorable[54:26] Balancing Visibility with Vulnerability in Personal BrandingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingTo Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewformThe Hype: www.hypeyourself.com/communityLucy's Books: https://bookshop.org/lists/books-that-i-have-writtenDomestika PR Course: www.domestika.org/en/courses/3961-introduction-to-pr-strategy-for-personal-brands/lucywernerprCreative Writing Retreat 2026:https://www.hypeyourself.com/retreatLucy's Podcast Playlist: https://open.spotify.com/track/6dLitvcM1cVRQV1vN2jxGM?utm_source=system-ua-share&si=B64ACC46-99D7-493E-B5A5-7A7F8BE8102BLucy's Instagram: www.instagram.com/lucywernerprLucy on LinkedIn:www.linkedin.com/in/lucywernerprNosey AF: https://open.spotify.com/show/5Ld5bm1gXDNAawFkcQPWlLRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
In this conversation, Dr. Lacy discusses the journey of transitioning from a doctoral student to a successful consultant. She emphasizes the importance of believing in one's own value, the potential of leveraging academic knowledge for business, and the necessity of visibility in marketing oneself. Lacy shares her personal experiences and insights on overcoming self-doubt, balancing academia with entrepreneurship, and building a sustainable consulting business. Takeaways You can pursue both academia and entrepreneurship. Many fear putting themselves out there due to uncertainty. Your education holds significant value that can be monetized. Self-belief is crucial in transitioning from student to consultant. Visibility is key to attracting clients and opportunities. You don't need a perfect brand to start a business. A clear problem and solution define a successful business. Your dissertation can serve as a business plan. Overcoming fear of visibility can lead to client acquisition. Starting small can lead to significant growth in consulting. Dissertation Information Qual Scholars Community: https://qual-scholars.circle.so/ 10 Pages In 2 Days Writing Retreat: https://qualscholars.com/10pages/ The Finish Your Dissertation Institute: https://qualscholars.com/theinstitute/ Qual Scholars Website: https://qualscholars.com/ Qual Scholars' Instagram: https://instagram.com/qual_scholars/ Book An Astrology Reading: https://www.qualscholars.com/offers/8q2V7xF3/checkout
In this episode of Savvy Marketing for Small Business, Samantha breaks down how to stay visible on social media without burning out—especially during the busy seasons of life and business. She shares why constant posting isn't required for growth, what actually moves the needle, and her simple 3-part framework for showing up with clarity, ease, and consistency. You'll learn how to use core content staples, batch the bare minimum, and lean on smart tools to simplify your marketing. It's practical, encouraging, and the reminder every busy woman needs: visibility doesn't require perfection—just intentional connection.--------------------------------------------------------Grab your seat in the NEXT Lead Generation Masterclass HERE!Check out BrandBuilderAI (CRM system tool) - HEREJoin the Marketing Made EASY for Women in Business for daily tips and marketing strategies - click HERE to make marketing easier TODAY!Have a question? Send Samantha an email - samantha@samanthasheppardconsulting.com
Season 6 | Episode 15In this episode, Kelly sits down with bestselling author and Loudmouth Books founder Leah Johnson — a woman using her voice, her books, and her bookstore to champion joy, representation, and radical visibility.Leah's debut novel, You Should See Me in a Crown, was named one of TIME's 100 Best YA Books of All Time. Since then, she's become a literary force and the bold, brilliant mind behind Loudmouth Books, an Indianapolis bookstore dedicated to uplifting banned, challenged, and marginalized voices.In this conversation, Leah opens up about:How she discovered her voice — and why she refuses to shrinkWriting stories rooted in joy, humor, queerness, and belongingBuilding Loudmouth Books as a space for visibility and communityHow she protects her creativity while navigating burnout and pressureWhat gives her hope in a time of censorship and cultural pushbackLeah Johnson shows us what it looks like to live loud, love boldly, and make space for others to be seen. Learn more about her at byleahjohnson.com. If you live in Indianapolis, visit her bookstore: Loudmouth Bookstore.
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/performing-arts
In this hands-on labs episode of This Week in NoCode + AI, JJ sits down with David — CEO & founder of GPTrends — for a practical, interactive walkthrough of the future of AI search, AI visibility, and next-gen SEO.If you want to learn by doing, this episode is for you. JJ and David dig directly into the GPTrends platform, show real visibility metrics, analyze prompts, review what AI sees when it scans your brand, and cover the exact on-page and off-page systems you need to appear in ChatGPT, Perplexity, Claude, Google AI Overviews, and other AI-powered search engines.David also shares his journey from data science to AI search founder, breaks down why citations matter more than ever, and explains how agent analytics will shape the future of web traffic. Plus… exclusive 20% off for viewers.Links & Resources
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/lgbtq-studies
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications
“We know what we want, and one day, our prince will come,” says Toby, the bicycle-shorts-wearing, double ententre-making, unacknowledgely-gay neighbor in RTE's Upwardly Mobile. Though the first queer characters in Irish entertainment television were tropes and stereotypes, they represented an important shift in LGBTQ visibility in Irish media. The road to early representations in entertainment media was a hard road paved by gay rights activists, AIDS stigma, and production teams looking for sensationalism. In LGBTQ Visibility, Media, and Sexuality in Ireland, Páraic Kerrigan explores the dynamics of queer visibility and sexuality in Ireland through televised media between 1974 and 2008. Tune in for our chat about Gay Byrne and the Late Late Show, queer soap stars, the AIDS crisis and globalization of Ireland, and the LGBTQ rights tug-of-war that played out in turn-of-the-century television. Avrill Earls is the Executive Producer of Dig: A History Podcast (a narrative history podcast, rather than interview-based), and an Assistant Professor of History at Mercyhurst University. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of Healthy Mind, Healthy Life cuts through the noise and delivers a grounded reality check. What if your biggest performance metric isn't your strategy deck or your calendar. It's your nervous system. Today, Loren Cellentani flips the success script and challenges the hustle mindset with a body-first lens that leaders rarely talk about but desperately need.We unpack the truth behind performing success instead of embodying it, why burnout keeps recycling through the body, how emotions convert into business magnetism, and why many spiritual and high-achieving women get stuck in initiation, imposter and visibility wounds.This episode positions embodiment as a true differentiator. It is an honest breakdown of leadership presence, emotional range, somatic regulation and what actually creates results in the real world. About the Guest : Loren Cellentani is a somatic success strategist, podcast host of The Sovereign Self Show, and a guide for spiritual, high-achieving women who want to lead with presence instead of performance. She helps entrepreneurs break free from the initiation wound, imposter wound and visibility wound so they can embody confidence, regulate their energy and step into authentic leadership. Key Takeaways : Most people perform success instead of embodying it. The real signal is in the body, not the to-do list. Entrepreneurs often operate from lack, which drives burnout and recycled self-doubt. Presence disrupts that loop. Emotional regulation before action creates magnetic leadership. Your state drives the outcome. The initiation wound shows up when women question their right to lead. It is a catalyst, not a setback. The imposter wound is a somatic cue. It asks you to meet the deeper story underneath the thought. Visibility wounds surface when nervous systems shut down under attention. Practicing presence rebuilds safety. Somatic alignment delivers stronger business results than traditional over-strategizing. Real manifestation happens when leaders slow down, trust and hold energy rather than hustle through fear. Embodiment creates resonance that clients feel, respond to and invest in. Entrepreneurship is a personal development initiation. Every emotional trigger is data. Connect with the Guest Instagram: https://instagram.com/lorencellentaniYouTube: https://youtube.com/@lorencellentaniPodcast. The Sovereign Self ShowShare your story with her online and stay connected to her latest work. Want to be a guest on Healthy Mind, Healthy Life DM on PM. Send me a message on PodMatchDM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame or discredit any person, organization, brand, product, country or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. About Healthy Mind By Avik™️ Healthy Mind By Avik™ is a global platform redefining mental health as a necessity. Born during the pandemic, it has become a sanctuary for healing, growth and mindful living. Hosted by Avik Chakraborty. storyteller, survivor and wellness advocate.Featuring deep conversations on mental health, emotional well-being, trauma recovery, spirituality and conscious living.With 4,400+ episodes and 168.4K+ global listeners, we amplify real stories and build spaces where every voice matters. Subscribe and be part of the movement. ContactBrand. Healthy Mind By Avik™Email. join@healthymindbyavik.com | podcast@healthymindbyavik.comWebsite. www.healthymindbyavik.comBased in. India and USA Open to collaborations, guest appearances, coaching and strategic partnerships. Let's create real impact together. 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Travel Agent Achievers - To Educate, Encourage and Empower Travel Professionals
In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably. They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals. Key Topics: Qualified visibility vs vanity metrics Organic reach decline and what to do about it How Meta's new AI targeting works Creating lead magnets for "ready-to-book" clients Low-cost ad strategies ($5–10/day) Building simple funnels and follow-up sequences Real client stories and practical examples Your time is limited, competition is rising and clients need more touch points than ever. Ads can help you stay visible, attract the right clients and build a marketing system that works quietly in the background while you focus on bookings, sales and service. Links: Join Natalie's 5 Day Facebook Ads Challenge - https://nataliealaimo.thrivecart.com/readytobuy/ Learn more at https://nataliealaimo.com/ Follow Natalie on Instagram: @natalie_alaimo
Episode 410 of Airey Bros Radio breaks down one of the most chaotic, unforgettable NJCAA championship weekends ever — the 2025 NJCAA Cross Country & Half Marathon National Championships in snow-covered Fort Dodge, Iowa.A full blizzard turned the XC course into a survival test and the half marathon into a grit fest. Tonight, five of the top programs in the country join us to relive every moment — the wins, the adversity, the strategy changes, and the championship celebrations.Featuring:• Mesa CC – Coach Daniel Pescador: DII Women's National Champions | Men 5th• College of DuPage – Coach Mallory Dominguez: DIII Women's National Champions | Men Runner-Up• Odessa College – Coach Chris Beene: DI Women's National Champions | Half Marathon Champions• Iowa Central – Coach Dee Brown: DI Men's National Champions | Host School• Iowa Western – Coach Marc Bierbaum: Men's Half Marathon National Champions | Women Runner-UpWe dive into:– Racing through a whiteout snowstorm– XC race plan adjustments & spike decisions– Saturday XC breakdowns across D1, D2 & D3– Monday Half Marathon results– Key athletes, huge moves & gritty performances– What these results mean heading into indoor & outdoor trackHosted by Airey Bros RadioYouTube: https://www.youtube.com/@Aireybros Instagram: https://www.instagram.com/aireybrosradioFueled by Black Sheep Endurance Coaching https://www.blacksheependurance.com/SHOW NOTES Coach Daniel Pescador – Mesa Community CollegeDII Women's National Champions | Men 5th7:00 – Coach joins7:15 – Blizzard morning reaction7:50 – Adjusting race plans & spikes8:40 – Olivia Baker's fall + concussion mid-race9:20 – Paradise Valley challenge10:50 – Mesa defends its title12:00 – Mesa Men finish 5th13:00 – Team celebration14:30 – Indoor track plansCoach Mallory Dominguez – College of DuPageDIII Women's National Champions | Men Runner-Up20:00 – Coach joins20:20 – “The girls were excited to race in the snow”21:40 – Men's race helped prep the women22:50 – Visibility & course navigation24:10 – COD women take control early25:45 – Men's runner-up finish27:00 – Celebration + recovery28:20 – First women's XC title in school history29:40 – Half marathon recap31:20 – Building future depthCoach Chris Beene – Odessa CollegeDI Women's XC Champions | Half Marathon Champions40:00 – Coach joins40:15 – Weather shock: expected rain, got blizzard41:20 – Emotional meaning behind this title42:15 – Rukia & Kadine overcome adversity43:40 – When he knew Odessa was winning45:00 – First XC title in program history46:30 – Half Marathon dominance47:50 – Culture, recruiting & what's nextCoach Dee Brown – Iowa CentralDI Men's XC National Champions | Meet Host55:00 – Coach joins55:10 – Panic on Saturday morning56:00 – Coaches clearing snow manually57:25 – DIII athletes “create the path”58:40 – Iowa Central vs Hutch battle1:00:10 – Winning at home1:02:00 – Monday half marathon recap1:03:20 – Hosting challenges & victoriesCoach Marc Bierbaum – Iowa WesternMen's Half Marathon Champions | Women Runner-Up DI XC1:10:00 – Coach joins1:10:30 – Women grinding through the blizzard1:11:50 – Mid-race strategy adjustments1:13:15 – Back-to-back men's half marathon titles1:14:40 – Women win the half marathon title1:16:10 – Full Fort Dodge weekend recap1:17:45 – Transitioning into track season1:20:00 – OutroThanking all coaches, ABR weekly schedule, Peace, love & happiness — The Airey Bros are out
In this episode of The Career Report, Tim Madden breaks down one of the biggest myths holding high achievers back: the belief that great work automatically leads to recognition and opportunity.In today's market, results alone aren't enough. Visibility, branding, and strategic communication are what separate those who stay overlooked from those who advance. Tim explains why executives must actively showcase their value — on LinkedIn, through their network, and in every professional interaction, and how to do it without coming across as arrogant.If you're an experienced leader who's been waiting for your work to “speak for itself,” this episode will show you how to take control of your narrative and start getting noticed for the impact you're already making.
Ready to be seen on a larger scale? Then you're in the right place! I took the stage with Krista Williams, Kat Norton, and Lori Harder to unpack the visibility blueprint for growing your audience, your business, and your impact like never before. They share how they grew their massive online platforms using their unique business models, how to build pre-launch hype, where collaboration comes into play, and even more. Plus, a real-time Q&A with our community of Powerhouse women on growing locally, balancing your audience with your vision, and making powerful investments in your team. HIGHLIGHTS 00:00 The visibility blueprint to grow your audience. 03:30 Where and how are you building your platforms? 14:40 The audience growth strategy for social media. 18:35 Ways to strategically utilize collaboration to gain more visibility. 21:00 How to leverage your message to grow your audience. 24:00 Lori's text launch strategy. 29:50 The key to build pre-launch hype. 35:05 How do you build a local community? 39:45 What is the best way to grow your podcast? 43:45 How to balance what your audience needs with your vision. 50:20 Winning strategies to build your team while staying lean. RESOURCES + LINKS Join the waitlist for the 2026 Powerhouse Women Event HERE FOLLOW Krista: @itskrista Kat: @miss.excel Lori: @loriharder Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Today, I interview John Kippen who spent years hiding after a surgery left half of his face paralyzed. His story is one of deep courage, transformation, and learning what it really means to be seen.As a child, John grew up in a successful family and learned how to perform, achieve, and seek approval. But beneath that confidence was a longing to be understood for who he truly was. When a brain tumor led to facial paralysis, everything he knew about identity and worth was shaken.What followed was a long season of silence and isolation that eventually became a doorway to rediscovery. Through his love for magic and storytelling, John began to connect with others again. The stage became a space where he stopped hiding, shared his truth, and turned what once felt like a limitation into a powerful message of authenticity.Today, John uses his voice to help others find theirs. As a speaker and empowerment coach, he reminds us that real confidence isn't about appearance or perfection. It begins with self-acceptance, compassion, and the courage to show up exactly as we are.__________________John Kippen is an entrepreneur, professional magician, speaker, resilience and empowerment coach, and published author.In 2002, he was diagnosed with a large benign brain tumor that, while successfully removed, left him with permanent facial paralysis. The experience stopped his forward momentum and led him into hiding for more than twelve years.During that time, John rediscovered his childhood love for performing magic and storytelling. What began as a way to cope slowly became his source of healing. With renewed passion and hope, he came to see that his facial difference was not a limitation but his greatest superpower.Today, John lives with joy and purpose, helping others rise above self-doubt and fear. As a resilience and empowerment coach, he teaches people to get out of their own way and step into a life of confidence and connection.His guiding mottos are simple yet profound: Being different is your superpower and Feed your heart with your art.__________________Find John here:https://www.johnkippen.com/https://www.facebook.com/kippen/?_rdrhttps://www.instagram.com/johnkippen/?hl=enhttps://www.linkedin.com/in/johnkippenspeaker/Support the showI'm Dr. Doreen Downing and I help people find their voice so they can speak without fear. Get the Free 7-Step Guide to Fearless Speaking https://www.doreen7steps.com.
Your funnel isn't broken, you're just missing the right data. In this episode, I sit down with business growth expert Stacy Tuschl, the woman behind The Foot Traffic Formula and Well-Oiled Operations, to talk about the systems and mindset shifts that turn followers into paying customers. Stacy shares how to spot what your competitors are missing, transform visibility into real revenue, and create momentum that doesn't depend on algorithms. Get ready to take control of your traffic, your conversions, and your confidence. In This Episode You Will Learn How to FIND what your market is missing. The 3T formula to grow your business FAST. Ways to turn followers into leads and leads into PAYING CLIENTS. How to USE data, not drama, to drive your next big business decision. SCRIPT that generated 100+ leads in one morning. The only 2 KPIs your social team should hit (hint: not followers). Check Out Our Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/monahan Quince - Step into the holiday season with layers made to feel good and last from Quince. Go to quince.com/confidence Timeline - Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/confidencefree Resources + Links Grab a copy of The Implementation Code: Unlock the Secret to Getting It All Done by Stacy Tuschl HERE! Learn more about Stacy Tuschl HERE! Listen to Foot Traffic Podcast HERE! Call my digital clone at 201-897-2553! Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Stacy on Instagram & LinkedIn
Host Jaclyn Zukerman-Delory shares the origin story of Next On Scene — from a guest-room podcast to a full-service media house and PR agency focused on helping small businesses and solopreneurs find consistent visibility. She discusses what visibility really means (being of service, not ego), the breakthrough moments that shaped her work (relocation, legal challenges, motherhood), and the importance of mental health and vulnerability in building a sustainable brand. Jaclyn also outlines her vision for an interactive creative space where people can produce content, host shows, and gain confidence — inviting listeners to subscribe and join the journey.
In this powerful conversation, host Michelle L. Thames sits down with Genny Mack, certified holistic nutritionist and wellness advocate, to unpack how she transformed her diagnosis with lupus into a thriving purpose-driven brand. From burnout on Wall Street to becoming a sought-after wellness creator and brand partner, Genny shares the mindset shifts, marketing strategies, and community connections that helped her go from 8K followers to over 70K—and land collaborations with major brands (yes, even Mario Lopez ). If you've ever felt stuck, invisible, or unsure how to build momentum online, this episode will reignite your belief in what's possible when strategy meets soul. In This Episode, You'll Learn: How Genny turned a lupus diagnosis into a holistic wellness mission The visibility strategies that helped her attract aligned brand deals The power of focusing on one platform at a time for sustainable growth How community and coaching transformed her business confidence Why reflection and alignment are the secret to long-term success Key Takeaways: “You don't need hundreds of thousands of followers — just the right people.”“When your visibility system aligns with your purpose, opportunities flow naturally.” Connect With Genny Mack: Follow her marathon and wellness journey:Instagram | TikTok | YouTube → @gennymackVisit her site: gennymack.com Connect With Michelle: Follow @michellelthames on all platforms for more visibility and social media strategy tips.Join the Elevate & Empower Community → michellethames.com If this episode inspired you, screenshot it and tag @michellelthames and @gennymack on Instagram with your favorite takeaway!Then rate ️️️️️ and review Social Media Decoded on Apple Podcasts to help more women elevate their brands and visibility online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.