Small Business Marketing

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The perfect podcast for entrepreneurs to learn marketing for their small businesses. This weekly podcast provides tips, tricks, and proven strategies for marketing your startup or small business. Hosted by Matthew Lucci, the president of Xtemp Consultin

Matthew Lucci


    • Jun 30, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 10m AVG DURATION
    • 24 EPISODES


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    Latest episodes from Small Business Marketing

    Engaging with LinkedIn

    Play Episode Listen Later Jun 30, 2021 10:20


    In this episode, we discuss how to use LinkedIn for your business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Short and Tweet - Twitter for Business

    Play Episode Listen Later Jun 23, 2021 7:24


    In this episode, we discuss the three I's of engaging your audience on Twitter - Interact, be Interesting, and be Informative. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Influencing with Instagram

    Play Episode Listen Later Jun 16, 2021 11:15


    In this episode, we discuss the three C's of content marketing on Instagram - Creativity, Consistency, and a Call to Action. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Easy Facebook Marketing

    Play Episode Listen Later Jun 9, 2021 13:46


    In this episode, we talk about Facebook marketing, some tips and best practices, as well as an overview of setting up ads in the Ad Center. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Organic vs Paid Outreach

    Play Episode Listen Later Jun 2, 2021 10:10


    We're back for Season 3! In this episode, we discuss the differences between organic and paid outreach on social media. We go over some of the advantages of each and their drawbacks. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Swag Marketing - A Brief Overview

    Play Episode Listen Later Mar 3, 2021 5:37


    In this short episode, we talk about using branded merch to increase brand awareness. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Email Marketing - Newsletters and Coupons

    Play Episode Listen Later Feb 24, 2021 15:35


    In this episode, we discuss how to write a great email newsletter and market your business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Coupons, Contests, and Giveaways

    Play Episode Listen Later Feb 17, 2021 7:19


    In this episode, we discuss a few ideas for how to use coupons, contests, and giveaways to generate sales for your company. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/ Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Content Marketing 101

    Play Episode Listen Later Feb 10, 2021 11:31


    In this episode, we discuss how to create great content for your marketing strategy. Content marketing drives interest in your products and services to help you convert potential customers into leads and then into paying customers. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    An Expert in Your Field - Using Speaking Engagements to Boost Your Marketing

    Play Episode Listen Later Feb 3, 2021 8:39


    In this episode, we discuss how to use speaking engagements to position yourself as an expert in your field. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    The Cold Approach - Cold Calling that Works

    Play Episode Listen Later Jan 27, 2021 13:21


    In this episode, we discuss cod calling and how to write a great cold-call script that will engage potential customers. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Networking for Entrepreneurs

    Play Episode Listen Later Jan 20, 2021 9:08


    In this episode, we discuss networking for entrepreneurs, and how mutual referrals can grow your business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Engaging the Community

    Play Episode Listen Later Jan 13, 2021 6:28


    In this episode, we discuss how to engage your community through sponsorships and community service. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business. Let us know how you've been engaging your community by tweeting us!

    Personal Marketing - The Art of the Pitch

    Play Episode Listen Later Jan 6, 2021 9:11


    In this episode, we discuss how to write an elevator pitch for your small business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    How to Revise Your Marketing Plan

    Play Episode Listen Later Dec 16, 2020 9:41


    In this episode, we discuss how to know when your marketing plan needs to be revised, and the basic approach to fixing issues when they come up. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Is Your Marketing Working? Using KPIs to track your progress.

    Play Episode Listen Later Dec 9, 2020 7:57


    In this episode, we discuss Key Performance Indicators (KPIs) for your marketing efforts. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com How to set SMART goals: https://www.xtempconsulting.com/podcast/episode/1f014e09/setting-smart-goals-for-your-business https://open.spotify.com/episode/3LkAelir74RpoU1XzPZe8L?si=3h3HSS1dRharoPuyeUpfdQ

    The 5 Marketing Channels to use in 2021

    Play Episode Listen Later Dec 2, 2020 16:44


    In this episode, we discuss the five marketing channels to use in 2021. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Avoid common website mistakes by checking out our blog article: https://www.xtempconsulting.com/post/8-must-avoid-websites-mistakes-all-small-business-owners-make Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    The 5 Stage Sales Process

    Play Episode Listen Later Nov 25, 2020 8:32


    In this episode, we discuss the five stages of the sales process to convert leads into customers. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    What is Marketing Segmentation?

    Play Episode Listen Later Nov 18, 2020 15:57


    In this episode, we discuss how to find your target market through marketing segmentation. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Unique Selling Points

    Play Episode Listen Later Nov 4, 2020 9:52


    In this episode, we discuss how to identify and market your unique selling point. More information can be found at https://www.xtempconsulting.com/post/how-to-identify-your-unique-selling-point Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Know Your Competition

    Play Episode Listen Later Oct 28, 2020 5:50


    In this episode, we talk about why it's so important to know you competition. Good entrepreneurs live and breathe their business, but great entrepreneurs live and breathe the competition. More information can be found at www.XtempConsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    How to do a SWOT analysis

    Play Episode Listen Later Oct 21, 2020 9:35


    In this episode, we discuss how to put together a SWOT analysis that will help you analyze where your business stands and capitalize on your opportunities. More information can be found at www.XtempConsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

    Setting SMART Goals for Your Business

    Play Episode Listen Later Oct 14, 2020 9:34


    In this episode of the Small Business Marketing podcast, we discuss setting SMART goals for your business: Specific Measurable Achievable Relevant Time-bound For more information, check out www.xtempconsulting.com or follow @xtempconsulting on social media.

    Small Business Marketing 101 - The Basics of a Marketing Plan

    Play Episode Listen Later Oct 7, 2020 14:10


    In this episode, we take a look at what's in a marketing plan and how small businesses can focus their efforts to save time and money reaching customers. More information can be found at www.XtempConsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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