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TSL 319: Succeeding at Business Development in a Tough Year Episode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swim and Michelle Kane dive into practical strategies to refresh your approach and build a strong pipeline for the coming year. This episode moves beyond basic tips, exploring how to leverage AI as a strategic partner, the importance of going back to fundamentals, and the daily habits that separate thriving consultants from those just surviving. Learn how to define your ideal client, track your efforts, and adopt a problem-solver mindset to make your business development efforts both effective and enjoyable. Episode Highlights [01:03] The Current Challenge: Business development has become an uphill battle in the uncertain 2025 economy. [03:15] Back to Basics: The importance of creating a strategic plan for your business development with measurable, time-based SMART goals. [05:28] Redefining Your Goals: Why it's critical to re-evaluate what you want from your business, the industries you want to serve, and the type of work you enjoy. [06:20] Using AI as a Strategic Partner: How to use AI for more than just content ideas. Use it to research industries, identify trends, perform SWOT analyses, and build detailed buyer personas. [08:15] The Power of Daily Habits: Commit to spending a small amount of time, like 45 minutes, every single day on business development tactics. [08:48] Tracking Your Success: Analyze your past successes to understand what works. Identify the characteristics of your ideal clients and what made them choose you. [10:31] The "One More" Rule: When you think you've done enough for the day, make one more call or send one more email. Persistence is key. [12:21] Sales is Just a Conversation: A mindset shift to view sales not as a pushy tactic, but as a conversation where you are a problem solver. [14:22] Get Out of Your Bubble: The necessity of networking outside of the PR industry to connect with and understand the clients you want to serve. Related Episodes & Additional Information This episode builds on themes of business growth and strategy. For more insights, check out our previous episodes on client management and positioning your brand. That Solo Life, Episode 313: Strategies for Securing New PR Business in 2025 . That Solo Life, Episode 275 : Get Proactive with Acquiring New Clients That Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big Moves Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. We're interested in learning about the steps you're taking to revamp your business development! Connect with us at soloprpro.com. If you found this episode valuable, please share it with another PR pro who could use the encouragement. Don't forget to subscribe to "That Solo Life" on your favorite podcast platform so you never miss an episode, and leave us a review to help others find the show
Is artificial intelligence custom-made for legal tasks better than general AI tools like Google Gemini and ChatGPT? That is the topic of this episode featuring Legalbenchmarks.ai Founder Anna Guo. Anna is a former BigLaw lawyer who left the practice to become an entrepreneur and now focuses her energies on quantifying the utility of AI in the legal industry. Anna's initial anecdotal research for colleagues quickly revealed a strong community interest in a systematic approach to evaluating legal AI tools. This led to the creation of Legalbenchmarks.AI, dedicated to finding out where the promise of humans plus AI is truly better than humans alone or AI alone. The core of the research involves measuring the "delta," or the extent to which AI can elevate human performance. To date, Legalbenchmarks.ai conducted two major studies: one on information extraction from legal sources and a second on contract review and redlining. Key Findings from the Studies: Accuracy vs. Qualitative Usefulness: The highest-performing general-purpose AI tools (like Gemini) were often found to be more accurate and consistent. However, the legal-specific AI tools often received higher marks in qualitative usefulness and helpfulness, as they align more closely with existing legal workflows. Methodology: The testing goes beyond simple accuracy. It includes a three-part assessment: Reliability (objective accuracy and legal adequacy), Usability (qualitative metrics like helpfulness and coherence for tasks such as brainstorming), and Platform Workflow Support (integration, citation checks, and other features). Human-AI Performance: In the contract analysis study, AI tools matched or exceeded the human baseline for reliability in producing first drafts. Crucially, the data demonstrated that the common belief that "human plus AI will always outperform AI alone" was false; the top-performing AI tool alone still had a higher accuracy rate than the human-plus-AI combo. Risk Analysis: A significant finding was that legal AI tools were better at flagging material risks, such as compliance or unenforceability issues in high-risk scenarios, that human lawyers missed entirely. This suggests AI can act as a crucial safety net. Strengths Comparison: AI excels at brainstorming, challenging human bias, and performing mass-scale routine tasks (e.g., mass contract review for simple terms). Humans retain a significant edge in ingesting nuanced context and making commercially reasonable decisions that AI's instruction-following can sometimes lack. Discussion Highlights: [0:00] – Introduction and background of Anna Guo and Legal Benchmarks AI. [4:30] – The impetus for starting systematic AI benchmarking. [6:00] – Explaining the concept of measuring the "delta" in performance. [9:00] – Detailed breakdown of the three-part AI assessment methodology. [15:00] – Discussion of the contrasting results: general LLM accuracy vs. legal AI qualitative value. [19:00] – Results on AI performance matching human reliability in contract drafting. [21:00] – Debunking the myth about Human + AI always outperforming AI alone. [23:00] – The finding that legal AI excels at surface material risks that lawyers miss. [27:00] – A SWOT analysis of when to use humans and when to use AI. [30:00] – Future roadmap for Legal Benchmarks AI research.
In this episode of the Power Producers Podcast, host David Carothers and co-host Kyle Houck welcome back Ashley Napier of Solomon Strategic Advisors, a key supporter of Producers in Paradise. Ashley, who transitioned from an agency COO to a leadership consultant, shares her insights into the common struggles facing insurance organizations today. The conversation explores the critical need for organizational clarity, the difference between mission and vision, and why many leaders lack the self-awareness and other-awareness required to build high-performing teams. They also discuss the pitfalls of promoting top producers into leadership roles they aren't suited for and the cultural challenges presented by mergers and acquisitions. Key Highlights: The Leadership Skill Gap Ashley Napier shares her own journey, realizing that leadership isn't just about being good at a job; it's about people, organizational clarity, self-awareness, and understanding the needs of others. She sees many agency leaders today promoted without these essential skills, leading to frustration, turnover, and unclear direction. The Power of Organizational Clarity The discussion emphasizes that true clarity goes beyond daily tasks. Ashley outlines the essential components: a clear Mission (why we exist), Vision (where we're going), Values (our guiding principles), SWOT (understanding our position), strategic Pillars, long-term Objectives, yearly Goals, and daily Tactics. Many organizations mistakenly start with tactics, leading to confusion and inefficiency. Rethinking the Path to Success: Ownership vs. Production David challenges the industry perception that agency ownership is the only path to ultimate success. He argues that not every top producer is suited for leadership or ownership, and they can often achieve greater financial success and work-life balance by focusing purely on production within a supportive agency that fosters an entrepreneurial spirit. Navigating Culture in Mergers & Acquisitions The episode touches upon the frequent cultural clashes during agency mergers and acquisitions. Ashley notes that the stronger culture typically dominates, often leaving employees feeling disconnected from a mission, vision, or leadership style they didn't sign up for. Establishing a common leadership language proactively can help mitigate these challenges. Intentional Leadership: Fighting for the Highest Good Ashley leaves listeners with a call to action: be intentional, not accidental, in leadership. This involves fighting for your highest good and the highest good of those you lead. Leaders must get clear on their goals, write them down, make a plan, run after it, and avoid distractions to make a real impact. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Ashley Napier LinkedIn Visit Websites: Power Producer Base Camp Solomon Strategic Advisors Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
Two tech worlds meet to answer a pressing question: if AI can act for us, what should remain meaningfully human? In this episode, We've teamed up with Gareth Mitchell and Ghislaine Boddington from the Somewhere on Earth Podcast to compare notes on practical adoption, cultural nuance, and the messy, beautiful realities of bringing AI into daily life. Andrew Grill shares how enterprise leaders move from hype to “aha” moments, including a live case where a 17,000-cell SWOT analysis became actionable strategy in minutes. We dig into why projects stall—broken processes, outdated ROI, and thin literacy—and how smart training and transparent policies shift teams from pilots to outcomes.The conversation widens beyond boardrooms. Ghislaine traces the arc from early telepresence and immersive art to today's “body in the digital,” where trust, intimacy, and presence underpin healthy human-machine collaboration. We examine digital human twins, agentic AI that makes decisions on our behalf, and the ethics of agents negotiating with each other. Expect clear takes on governance, transparency, and the line between pattern-matched empathy and the real thing. We also explore global perspectives: AI ethics in the Nordics, smart-city lessons from Singapore, manufacturing in Japan, and the access gaps that keep billions offline.Media and learning are transforming too. Universities are moving from AI bans to guidance that requires prompt and output documentation, building accountability and critical thinking. On the creator side, we look at AI in podcast production and the next step—personalized listening that adapts to knowledge and time. Along the way, we share recommended episodes, from Karen Jacobsen's origin as the original Aussie Siri voice to Deborah Humble's high-wire opera story packed with lessons in resilience and preparation.If you're curious about technology but allergic to hype, this co-production brings grounded examples, human-centered design, and a global lens. Subscribe, share with a friend who needs a practical AI playbook, and leave a quick review with your biggest “aha” or open question—what would you never let an AI decide for you?Resources mentionedSomewhere on Earth PodcastThanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/orderYour Host is Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches hereOrder Digitally Curious
SWOT! No, it's not mosquito season – thankfully that is passing as we head into the amazing season of fall in the mountains of Western North Carolina (WNC). SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. It is a simple strategic planning tool. You might be thinking, “we did our strategic planning in July” but my friends, a lot has changed since July. The great plans you began the year with may not be working out, and as we move towards the end of October, it is a great time to pause and reassess. Today I'm going to walk you through the SWOT process. In the second half of the show, I'll take you through a related process that focuses more on your leadership, rather than the organization. Together, these tools can help you adjust course and/or refocus in a short period of time.Sponsor Spot 1:If you or your teachers have been thinking about planning a student trip, but don't really know where to start, Kaleidoscope Adventures has you covered!Kaleidoscope Adventures has been planning exceptional educational travel for more than 30 years. They understand the unique needs of student groups and will handle all the details from start to finish – so you can enjoy the experience! If you still need some help getting the ball rolling, check out their great e-resources including The Ultimate Guide to Planning Student Travel, The Ultimate How-To Guide for International High School Travel, AND The Ultimate Financial Guide for Your Student Trip. These are all FREE and packed with helpful tips and advice like how to get your parents on board, funding your trip, picking chaperones, and more.Connect with Kaleidoscope Adventures at mykatrip.com for your free copy or to talk with a pro planner.Kaleidoscope Adventures is travel beyond expectations!Show IntroCelebrations:Processes and systems.Fall in the mountains; why don't we call it autumn any more?Key Points Part 1SWOT componentsWays to use the SWOTTogetherIndividually, then togetherAs program review (with gallery walk)Example – walking through my own businessSponsor Spot 2:I want to thank IXL for sponsoring this podcast…Everyone talks about the power of data-driven instruction. But what does that actually look like? Look no further than IXL, the ultimate online learning and teaching platform for K to 12. IXL gives you meaningful insights that drive real progress, and research can prove it. Studies across 45 states show that schools who use IXL outperform other schools on state tests. Educators who use IXL love that they can easily see how their school is performing in real-time to make better instructional decisions. And IXL doesn't stop at just data. IXL also brings an entire ecosystem of resources for your teachers, with a complete curriculum, personalized learning plans, and so much more. It's no wonder that IXL is used in 95 of the top 100 school districts. Ready to join them? Visit http://ixl.com/assistant to get started.Key Points Part 2SSCC overview (Credit to Darrin Peppard, Leaning Into Leadership)Ways to use itIndividual reflectionCollaborate and do it for each other (with or without SWOT)Quarterly?Example for my own leadershipSummarizing (The big takeaway)Strategic leadership isn't an eventTurbulent times call for frequent course adjustmentsSimple tools help us pause and be intentionalSpecial thanks to the amazing Ranford Almond for the great music on the show. Please support Ranford and the show by checking out his music!Ranford's homepage: https://ranfordalmond.comRanford's music on streaming services: https://streamlink.to/ranfordalmond-oldsoulInstagram: https://www.instagram.com/ranfordalmond/Facebook: https://www.facebook.com/ranfordalmond/Sponsor Links:IXL: http://ixl.com/assistant Kaleidoscope Adventures: https://www.kaleidoscopeadventures.com/the-assistant-principal-podcast-kaleidoscope-adventures/CloseLeadership is a journey and thank you for choosing to walk some of this magical path with me.You can find links to all sorts of stuff in the show notes, including my website https://www.frederickbuskey.com/I love hearing from you. If you have comments or questions, or are interested in having me speak at your school or conference, email me at frederick@frederickbuskey.com or connect with me on LinkedIn.If you are tired of spending time putting out fires and would rather invest time supporting and growing teachers, consider reading my book, A School Leader's Guide to Reclaiming Purpose. The book is available on Amazon. You can find links to it, as well as free book study materials on my website at https://www.frederickbuskey.com/reclaiming-purpose.html Please remember to subscribe, rate, and review the podcast.Remember the secret to good leadership:Be intentional in choosing how you will show up for othersBe fully presentAsk reflective questionsAnd then just listenDon't overcomplicate it, the value is in the listening.Have a great rest of the week!Cheers!Frederick's Links:Email: frederick@frederickbuskey.comWebsite: https://www.frederickbuskey.com/ LinkedIn: http://www.linkedin.com/in/strategicleadershipconsulting Daily Email subscribe: https://adept-experimenter-3588.ck.page/fdf37cbf3a The Strategic Leader's Guide to Reclaiming Purpose: https://www.amazon.com/dp/B0CWRS2F6N?ref_=pe_93986420_774957520
The author, Montather Rassoul, is a management consultant and the founder of consulting firms including MRC Firm LLC FZ and Montather Rassoul Management Consulting Firm. His work focuses on translating complex business challenges into clear, actionable systems.The book is divided into seven parts:Part 1: Foundations of Management Consulting This section establishes the consultant's mindset, focusing on structured, analytical, and client-centered thinking. It introduces the 6-Step Problem-Solving Process and fundamental concepts like the MECE Principle and the SCQA framework for framing problems.Part 2: Analyzing the Business Environment Here, the focus shifts to understanding the external landscape using tools such as SWOT analysis, PESTLE for external forces, and Porter's Five Forces for competitive dynamics.Part 3: Breaking Down Problems Inside the Business This part covers the diagnostic phase, using tools like KPI Trees, Root Cause Analysis, and Process Mapping to isolate internal points of failure or opportunity.Part 4: Crafting and Testing Solutions This section details how to generate, evaluate, and test potential solutions. It introduces structured brainstorming, decision frameworks like the Ansoff and BCG matrices, and hypothesis-driven testing through MVPs and pilot programs.Part 5: Strategy and Growth This part focuses on long-term strategic positioning, covering business model design, strategic roadmaps, and pricing strategies.Part 6: Implementation and Execution This section transitions from planning to action, covering how to turn recommendations into action plans, manage stakeholders, and track performance using KPIs and OKRs.Part 7: The Consultant's Toolkit The final section provides practical checklists, templates, and case studies to apply the book's concepts to everyday problems.Ultimately, the guide aims to provide a repeatable system for solving any business challenge by focusing on the "vital few" inputs that drive the majority of results.Become a supporter of this podcast: https://www.spreaker.com/podcast/montather-rassoul-podcast--3264694/support.
Aprenda com Chay Dias os 5 pilares da liderança eficaz e como aplicar a Matriz SWOT para impulsionar sua empresa.Neste episódio do podcast IR Educação, Chay Dias conduz um bate-papo profundo sobre liderança, gestão e desenvolvimento pessoal, revelando cinco pilares essenciais para uma liderança de sucesso — delegar, ouvir, influenciar, protagonizar e ser resiliente.Além disso, ela apresenta a metodologia SWOT, criada em Stanford em 1960, e explica como aplicá-la na prática para fazer um diagnóstico estratégico do seu negócio e traçar um planejamento sólido para o crescimento.Um episódio transformador para líderes, empreendedores e profissionais que desejam evoluir e conduzir suas equipes com propósito, clareza e estratégia. Por que assistir:• Aprenda a liderar pelo exemplo e desenvolver equipes fortes• Descubra como delegar sem delargar• Entenda a importância da resiliência e da inteligência emocional• Aplique a Matriz SWOT e fortaleça seu planejamento estratégicoO que você vai aprender:• Diferenças entre saber delegar e delargar• Como aplicar a comunicação não violenta na gestão• A importância da visão sistêmica e do autoconhecimento do líder• Como influenciar o meio e desenvolver talentos• Passo a passo para criar e preencher sua própria Matriz SWOT
Are reference checks worth the effort?Most HR professionals have never actually changed a hiring decision based on a reference check. So are we wasting our time, or are we doing wrong?James Lord has spent 10 years in the reference checking industry and argues we're missing the point entirely. Instead of using references to confirm decisions we've already made, he explains how to turn them into a hiring tool that reveals information you can't get anywhere else.In this episode:Why most reference checks feel pointless (and how timing could fix this)The "highlight reel" problem with resumes and interviewsWhy James calls references a "SWOT analysis of a candidate"The risks of doing unstructured references How technology can automate the process without losing valuable insightsWhat to do when companies have "no reference" policiesThe difference between reference checking a CEO vs. a cashierAbout James Lord:James works with RefApp and has been in the talent industry for over a decade, specifically focusing on reference checking companies. Connect with James:LinkedIn: https://www.linkedin.com/in/jameswlord/Email: james@refapp.comWebsite: refapp.comConnect with Andrea: LinkedIn: https://www.linkedin.com/in/andrea-adams1/Email: andrea@thehrhub.caWebsite https://thehrhub.ca
This week, Ted Wolf, who co-founded Guidewise, which helps businesses manage change, offers a slew of valuable AI suggestions for business owners, regardless of how big or small their businesses are and regardless of whether they're just getting started or they've already taken the leap. Those suggestions range from how much to pay for an AI tool to how to protect your data to how to ease employee resistance to how to figure out where to begin. Here's one step you can take right now: Ted explains how to use ChatGPT to do an instant SWOT analysis comparing your business's performance with your competitor's.
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry's resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The conversation also underscores the importance of framing automotive work as a skilled career rather than a trade, along with the need for succession planning and mentorship within shops. Dwayne Myers, Dynamic Automotive. Dwayne's previous episodes HERE. Travis Troy, Honest Wrenches, Akeny and Des Moines, IA. Listen to Travis' other episodes HERE Corey Evaldi, Olmstead Auto Care, Olmstead Falls, OH. Listen to Corey's Episodes HERE. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Automotive Repair Podcast Network:https://automotiverepairpodcastnetwork.com/ Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join Our Virtual Toastmasters Club:
If Q1 always feels slow, you're planning too late. This is Part 2 of our 2-part annual planning series, where host Jessica Marx (with Brooke Dumas) walks you through exactly how to use the 2026 Business Planner to turn data into a complete, executable strategy for the year ahead.You'll learn:How to run a 2025 recap (revenue, profit, offers, drivers) before you set 2026 goals.How to use a SWOT analysis—and stakeholder input—to surface real opportunities and risks.How to evaluate your offer suite and pricing so you double down on margin.How to rebuild your org chart, rate A/B/C players, and plan 2026 hires.How to align marketing and sales (messaging, campaigns, funnel, AIDA) to today's buyer.How to translate strategy into Q4 projects, budgets, and timelines your team can execute on January 1.If you missed Part 1, listen to Episode #59 first—it sets the foundation for why Q4 planning now puts you ahead for 2026.Mini-timeline00:01–00:56 What this episode covers and how to use the planner01:41–03:40 2025 business recap: the numbers and questions that matter03:40–05:29 SWOT analysis and getting leadership/fractional feedback05:29–07:07 Goals review: 2025 outcomes → 2026 standard vs. stretch07:07–09:01 Business foundations revisited (markets, buyers, positioning)09:01–10:26 Competitor analysis and capturing white space in Q110:26–11:41 Offer suite and pricing strategy for profitability11:41–13:08 Org chart, A/B/C players, and 2026 hiring plan14:06–16:19 Marketing recap → 9P matrix → funnel and AIDA16:19–17:47 Project planners and priority matrix for Q4 resourcingResourcesDownload the 2026 Business Planner or at millionsweremade.comFollow @MillionsWereMade on Instagram for frameworks + strategy tips
In this episode of the Build Your Success podcast, hostBrian welcomes Stephanie Colon, a seasoned banker turned consultant with over 25 years in the financial industry. Stephanie shares her background, her transition to starting her own consulting firm, and her approach to helpingbusinesses streamline processes and achieve sustainable growth. The conversation delves deep into the importance ofleadership communication, touching on topics like standard operating procedures (SOPs), SWOT analyses, and effective communication techniques. Stephanie recounts a personal story highlighting how a lackof communication during her husband's military deployment caused significant anxiety, illustrating the critical role of clear communication in both personal and professional settings. Brian and Stephanie also discuss traits of good leadership and the significance of maintaining open lines of communication to foster growth and understanding.Stephanie Colón Consulting, LLCbrianb@buildcs.net Host LinkedIn: Brian Brogen, PMP
Every great journey begins with one crucial step: knowing where you are. In this episode of The BIGG Success Show, George and Mary-Lynn dive into Step 1 of the Life Map Course—Your Baseline.They reveal why this “You Are Here” marker is the foundation that powers your goals, how to assess your personal, professional, and financial starting point, and the risks of skipping this essential step. You'll also learn practical strategies—from self-assessment and outside feedback to journaling and SWOT analysis—that help you capture a clear picture of where you are today.Be sure to download the podcast companion for this episode - a free one sheet with a few reflection questions to help you put today's ideas into action. Click here to get it.Thanks for listening!Here's to your BIGG Success,George & Mary-LynnBIGG Takeaways: Your baseline is the crucial starting point for achieving your big success; knowing where you are is essential. Understanding your current position allows for clearer goal-setting and prevents aimless wandering in life. Gathering insights from trusted friends and mentors can help uncover strengths and blind spots in your self-assessment. Regularly journaling your thoughts and progress transforms your baseline into a tangible reference for growth. Setting realistic goals aligned with your true priorities prevents burnout from chasing unattainable dreams. Utilizing a SWOT analysis can deepen your understanding of your current status and guide your success path.BIGG Highlights:[00:15] Understanding Your Baseline for Success[00:58] Understanding Your Baseline[01:59] Starting Your Journey: Self-Assessment in the Life Map Course[03:09] Defining Your Baseline for Success[03:56] Turning Self-Assessment into Future Vision Links referenced in this episode:biggsuccess.comPodcast Companion Freebie
Neste episódio do Agro Resenha Podcast, conversamos com Roberto Grecellé, médico veterinário e sócio da Prado Consultoria, que compartilha sua trajetória, desde Santana do Livramento-RS até a implantação do primeiro curso de medicina veterinária em Rondônia. Ele detalha como sua experiência com gestão e o conhecimento adquirido em mestrado e doutorado moldaram sua visão de consultoria, focada em desenvolvimento e crescimento para entidades e associações do setor. Discutimos a importância do "conhecimento por hectare/ano" e os desafios da pecuária brasileira, incluindo a adaptação da raça Nelore e o cruzamento industrial. Grecelé aborda a heterogeneidade do agronegócio, a relação com o mercado e as chaves para o sucesso profissional, destacando dedicação, equilíbrio e diferentes abordagens. Uma verdadeira aula sobre empreendedorismo, gestão estratégica e a paixão pela agropecuária. Este episódio foi gravado na Expointer, uma das maiores feiras do agronegócio do Brasil, diretamente do estande do Grupo Piccin. PARCEIROS DESTE EPISÓDIO Este episódio foi trazido até você pela SCADIAgro! A SCADIAgro trabalha diariamente com o compromisso de garantir aos produtores rurais as informações que tornem a gestão econômica e fiscal de suas propriedades mais sustentável e eficiente. Com mais de 30 anos no mercado, a empresa desenvolve soluções de gestão para produtores rurais espalhados pelo Brasil através de seu software. SCADIAgro: Simplificando a Gestão para o Produtor Rural Site: https://scadiagro.com.br/Podcast Gestão Rural: https://open.spotify.com/show/7cSnKbi7Ad3bcZV9nExfMi?si=766354cb313f4785Instagram: https://www.instagram.com/scadiagro/LinkedIn: https://www.linkedin.com/company/scadiagroYouTube: https://www.youtube.com/channel/UCQxErIaU0zBkCAmFqkMohcQ Este episódio também foi trazido até você pela Nutripura Nutrição e Pastagem! A Nutripura, que tem como base valores como honestidade, qualidade e inovação nos produtos e excelência no atendimento, atua há mais de 20 anos no segmento pecuário, oferecendo os melhores produtos e serviços aos pecuaristas. Fique ligado nos artigos que saem no Blog Canivete e no podcast CaniveteCast! Com certeza é o melhor conteúdo sobre pecuária que você irá encontrar na internet. Nutripura: O produto certo, na hora certa. Site: http://www.nutripura.com.brBlog Canivete: https://www.nutripura.com.br/pub/blog-canivete/Instagram: https://www.instagram.com/nutripura/Facebook: https://www.facebook.com/Nutripura/LinkedIn: https://www.linkedin.com/company/nutripura/YouTube: https://www.youtube.com/user/TvNutripura Este episódio também foi trazido até você pelo Grupo Piccin! O Grupo Piccin, que hoje contempla o foco de trabalho em equipamentos, componentes e inovação, começou com o trabalho de um homem, Santo Piccin. Com a evolução da agricultura, os desafios se tornaram mais complexos, exigindo a utilização de implementos agrícolas mais eficientes. Grupo Piccin: excelente em produzir o melhor para o campo. Site: https://piccin.com.br/Instagram: https://www.instagram.com/grupopiccinFacebook: https://www.facebook.com/grupopiccinLinkedIn: https://www.linkedin.com/company/piccin-máquinas-agrícolas-ltdaYouTube: https://www.youtube.com/channel/UCk4BdnkZnq7gObUiR0XQR7g INTERAJA COM O AGRO RESENHAInstagram: http://www.instagram.com/agroresenhaTwitter: http://www.twitter.com/agroresenhaFacebook: http://www.facebook.com/agroresenhaYouTube: https://www.youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/arp-zap-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para contato@agroresenha.com.br QUERO PATROCINARSe você deseja posicionar sua marca junto ao Agro Resenha Podcast, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Roberto GreceléEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.
Neste episódio do Agro Resenha Podcast, conversamos com Roberto Grecellé, médico veterinário e sócio da Prado Consultoria, que compartilha sua trajetória, desde Santana do Livramento-RS até a implantação do primeiro curso de medicina veterinária em Rondônia. Ele detalha como sua experiência com gestão e o conhecimento adquirido em mestrado e doutorado moldaram sua visão de consultoria, focada em desenvolvimento e crescimento para entidades e associações do setor. Discutimos a importância do "conhecimento por hectare/ano" e os desafios da pecuária brasileira, incluindo a adaptação da raça Nelore e o cruzamento industrial. Grecelé aborda a heterogeneidade do agronegócio, a relação com o mercado e as chaves para o sucesso profissional, destacando dedicação, equilíbrio e diferentes abordagens. Uma verdadeira aula sobre empreendedorismo, gestão estratégica e a paixão pela agropecuária. Este episódio foi gravado na Expointer, uma das maiores feiras do agronegócio do Brasil, diretamente do estande do Grupo Piccin. PARCEIROS DESTE EPISÓDIO Este episódio foi trazido até você pela SCADIAgro! A SCADIAgro trabalha diariamente com o compromisso de garantir aos produtores rurais as informações que tornem a gestão econômica e fiscal de suas propriedades mais sustentável e eficiente. Com mais de 30 anos no mercado, a empresa desenvolve soluções de gestão para produtores rurais espalhados pelo Brasil através de seu software. SCADIAgro: Simplificando a Gestão para o Produtor Rural Site: https://scadiagro.com.br/Podcast Gestão Rural: https://open.spotify.com/show/7cSnKbi7Ad3bcZV9nExfMi?si=766354cb313f4785Instagram: https://www.instagram.com/scadiagro/LinkedIn: https://www.linkedin.com/company/scadiagroYouTube: https://www.youtube.com/channel/UCQxErIaU0zBkCAmFqkMohcQ Este episódio também foi trazido até você pela Nutripura Nutrição e Pastagem! A Nutripura, que tem como base valores como honestidade, qualidade e inovação nos produtos e excelência no atendimento, atua há mais de 20 anos no segmento pecuário, oferecendo os melhores produtos e serviços aos pecuaristas. Fique ligado nos artigos que saem no Blog Canivete e no podcast CaniveteCast! Com certeza é o melhor conteúdo sobre pecuária que você irá encontrar na internet. Nutripura: O produto certo, na hora certa. Site: http://www.nutripura.com.brBlog Canivete: https://www.nutripura.com.br/pub/blog-canivete/Instagram: https://www.instagram.com/nutripura/Facebook: https://www.facebook.com/Nutripura/LinkedIn: https://www.linkedin.com/company/nutripura/YouTube: https://www.youtube.com/user/TvNutripura Este episódio também foi trazido até você pelo Grupo Piccin! O Grupo Piccin, que hoje contempla o foco de trabalho em equipamentos, componentes e inovação, começou com o trabalho de um homem, Santo Piccin. Com a evolução da agricultura, os desafios se tornaram mais complexos, exigindo a utilização de implementos agrícolas mais eficientes. Grupo Piccin: excelente em produzir o melhor para o campo. Site: https://piccin.com.br/Instagram: https://www.instagram.com/grupopiccinFacebook: https://www.facebook.com/grupopiccinLinkedIn: https://www.linkedin.com/company/piccin-máquinas-agrícolas-ltdaYouTube: https://www.youtube.com/channel/UCk4BdnkZnq7gObUiR0XQR7g INTERAJA COM O AGRO RESENHAInstagram: http://www.instagram.com/agroresenhaTwitter: http://www.twitter.com/agroresenhaFacebook: http://www.facebook.com/agroresenhaYouTube: https://www.youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/arp-zap-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para contato@agroresenha.com.br QUERO PATROCINARSe você deseja posicionar sua marca junto ao Agro Resenha Podcast, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Roberto GreceléEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.
In this Friday Field Notes episode, Ryan Michler explores what it truly means for men to take risks and why it's essential for growth, leadership, and purpose. He outlines the importance of knowing your “why,” weighing risk versus reward, hedging your bets, and preparing every area of your life before making bold moves. Ryan also emphasizes the need for courage, resilience, and guidance from mentors. This conversation is a practical and powerful guide for men who want to step into greater responsibility, push past fear, and live with meaning while taking calculated, righteous risks. SHOW HIGHLIGHTS 00:14 Big goals and the role of risk 02:24 The importance of knowing your why 07:03 Measuring risk versus reward 09:27 Hedging your bets 11:50 Getting your house in order 14:16 SWOT analysis for decision-making 16:37 The mandate to take righteous risk 18:55 Coaching opportunities and Iron Council Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready
"A mentor or a coach is someone that you can discuss your innermost fears with." In this episode, Tim welcome Jerry Isenhour, President of the CVC Success Group, back to the podcast to talk about intentional mentorship and learning in the current landscape of the industry. Tim and Jerry cover: How to approach mentoring relationships while endeavoring to learn and grow, yourself. Seeking guidance and avoiding the temptation to "go it alone" in an independent industry. The SWOT assessment of a business: Strengths, Weaknesses, Opportunities, and Threats. Still being able to learn things during disagreements or in difficult situations. Listen now to hear how leaning into coaching or mentorship can help you progress through fear and open the door of opportunity. Jerry's podcast referenced in this episode: https://www.facebook.com/share/v/1FSix7LKho/ ------ Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Andrew McGilly discusses his innovative home services business that leverages AI to streamline the painting process. He explains how the business model works, the advantages it offers to homeowners and subcontractors, and the potential for expansion into other home services. A SWOT analysis reveals the strengths, weaknesses, opportunities, and threats associated with the business, highlighting the significant market potential and the challenges of scaling. Andrew shares his vision for the future and the steps he plans to take to grow the business. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Scenario planning often sounds like a board retreat buzzword, but in this Nonprofit Power Week episode it becomes a practical playbook with receipts. Director Tesa Piccioni of Your Part-Time Controller (YPTC) reframes uncertainty as a routine operating condition, not a meteor strike. Her thesis is disarmingly simple: “Let's take the un out of uncertainty and accept that certain things are going to happen. Let's prepare.” Preparation, she argues, isn't about predicting every storm—it's about building a habit of visibility and fast pivots.We start with the kitchen-table finance questions: What do you have? What do you owe? What's promised in and promised out? From there, the “boring” stuff—clean records, timely allocations, grant restrictions, and a rolling forecast—becomes the organization's superpower. As Tesa puts it, “If you have good information in, you get good information out—and that lets you act, not just react.” She expands the aperture beyond budgets: think balance sheet integrity, a just-in-case line of credit, and board fluency in financials so decisions don't stall during turbulence.The clever twist: scenarios aren't just bad-news drills. Tesa insists on planning for lucky breaks too—unexpected windfalls, mergers, or a connector board member who opens doors. That $1.5M surprise check? Without a plan, it's chaos with confetti. With a plan, it's momentum.Her practical framework pairs SWOT with three starter lenses: revenue up, revenue down, and environmental change. Master those, and you're not memorizing scripts; you're training reflexes. Equally important, it's not a finance-only sport. Program leads, executives, and boards need shared situational awareness so services continue even if the lights don't.Tesa links this directly to strategy: strategic planning sets the destination; scenario planning keeps the route open when reality tosses detours. Review cadence? Not annually—responsively. The moment regulations shift, funds lag, or opportunities appear, open the playbook and adjust. That rhythm replaces anxiety with calm, which is precisely what constituents deserve.The payoff is cultural: organizations stop operating in crisis posture and start operating with poise. Think FEMA's checklists, but for food banks, youth programs, and arts orgs—quiet competence that protects the mission on ordinary Tuesdays and extraordinary Thursdays alike.#TheNonprofitShow #ScenarioPlanning #NonprofitFinanceFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
Welcome to another insightful solo episode of Build a Better Agency! This week, host Drew McLellan is at the mic, bringing over 25 years of agency expertise to address one of the most critical topics for agency leaders: rethinking your strategic planning process for the historic challenges and opportunities ahead in 2026. With economic uncertainty, industry disruption, and the rapid acceleration of AI at the forefront, Drew makes a compelling case that the old ways of dusting off last year's SWOT just won't cut it. Drew unveils a hands-on set of fresh, rigorous strategic planning exercises designed to push agency owners and leadership teams far beyond surface-level tactics. He outlines step-by-step activities—including scenario stress testing, client empathy mapping, reverse mentoring from your youngest team members, and even having your team role-play as your most formidable competitor. Each exercise is accompanied by practical guidance on setup, group dynamics, and ensuring every voice is heard—setting the tone for deep candor and courage throughout your planning process. You'll also discover innovative frameworks to identify your agency's blind spots, engage a broader range of team perspectives, and future-proof your business against a constantly shifting marketplace. Drew even walks through how to pressure test your new strategic plan with trusted outside advisors, ensuring your vision for 2026 is both bold and actionable. Whether you're an agency owner looking to foster stronger client and employee relationships, or a leader determined to thrive amid industry change, this episode is packed with practical takeaways and downloadable resources to help you build a plan that's ready for anything. Tune in and get inspired to move past old planning habits and chart a course for a more resilient, innovative, and profitable future. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why traditional SWOT analysis isn't enough for agency planning in 2026 New, hands-on strategic exercises to challenge assumptions and spark innovation Involving a diverse mix of team members—including newer and younger staff—in planning Emphasizing radical candor, honest conversations, and psychological safety for deeper insights Scenario stress testing to prepare for rapid industry changes (AI, economics, client shifts) Client empathy mapping to deepen client relationships and identify real opportunities Methods to keep strategic plans alive, actionable, and integrated in agency culture
تواصل معانا وشاركنا افكاركيكشف هذا اللقاء الاستثنائي عن كواليس إحياء الشركات المتعثرة والخاسرة من خلال تجربة عملية حقيقية. يأخذنا المتحدث في رحلة عميقة داخل عمليات التحول الاستراتيجي التي قام بها لإنقاذ شركات كانت على حافة الانهيار.تبدأ الرحلة بالخطوة الأساسية - تحليل SWOT الدقيق للشركة المتعثرة، حيث يشدد المتحدث على أهمية فهم مصادر القوة والضعف قبل اتخاذ أي خطوات إصلاحية. يقدم مثالاً مفصلاً عن شركة "مصر للسياحة" التي كانت عملاقاً في السبعينات والثمانينات قبل أن تتراجع أمام منافسة القطاع الخاص. بدلاً من الاستمرار في منافسة غير متكافئة، تم إعادة توجيه الشركة نحو السياحة الداخلية عبر الإنترنت، ودخول أسواق خارجية جديدة لم يصل إليها القطاع الخاص بعد.نتعرف على أهمية التكنولوجيا كعامل حاسم في عملية التحول، من خلال مشروع ضخم لتركيب نظم الإدارة المتكاملة (ERP) في 73 شركة، وهو ما وصف بأنه أكبر مشروع من نوعه في الشرق الأوسط. كما نكتشف أهمية إعادة هيكلة الإدارة وتقييم الكفاءات الإدارية لضمان وجود القيادة المناسبة لتنفيذ خطط التحول.أياً كان حجم التحديات التي تواجهها شركتك، ستجد في هذا اللقاء دروساً قيمة حول كيفية بناء استراتيجية تحول ناجحة تستند إلى أسس سليمة وفهم عميق للسوق. استمع الآن واكتشف كيف يمكن تحويل الفشل إلى فرصة للنجاح المستدام.Support the showاستمتع بتجربة سماع بودكاست فريدة من خلال ابليكشن بزنس بالعربي واستفيد من محتوى اضافي وحصري في البزنس وتطوير ذات حمل تطبيق من بزنس بالعربي من خلال الرابط: https://m.mtrbio.com/BBA-Application رعاة بودكاست بزنس بالعربي:
In this Telugu podcast episode, we sit down with Dr. Bhaskar Rao Bollineni, one of India's leading cardiothoracic surgeons and the visionary founder behind KIMS Hospitals, to trace an extraordinary journey that begins in the unlikeliest of places. Before he wore the doctor's coat, he was a sarpanch in the 1990s but then life pulled him in a different direction. Influenced by a local RMP doctor and a deeply personal incident involving his sister. He says he chose medicine, not for money, but out of respect for the profession and a burning desire to save lives. Why cardiac? Because the heart, to him, represented both the fragility and resilience of human existence.He opens up about the evolution of Aarogyasri, the landmark health scheme launched by YSR, the real intent behind it, and how he came to be part of its initiation. With candid honesty, he discusses the allegations of misuse, how the rich often exploited benefits meant for the poor, and why the insurance premium model needs a serious rethink. He also explained how co-payment can change the way people look at health care in India; Dr. Bhaskar Rao takes us through the economics of healthcare & employment generation. His insights turn into practical advice for every listener—why money spent on health is not an expenditure but an income, how small rechecks in our budget can save us from becoming poor. His brutally honest examples will make you rethink how you view your health & security.The conversation goes deeper into what it truly means to be a doctor. His practical advice for young students…a personal SWOT analysis, being an observer in the field before committing, the real meaning of education beyond degrees, the widening gap between education & employment, the dignity of labour that's celebrated in developed countries but often overlooked in India. He then recalls unforgettable medical cases, the dilemma of handling critical patients with little chance of survival, and the emotional toll of explaining death to grieving families. With empathy, he highlights why quality of life matters more than mere quantity and how end-of-life care must be treated with dignity.We also explore the nuts and bolts of running a large hospital chain; the unsung role of paramedics and hospital staff, the urgent need for reskilling, the pay disparities, and the importance of continuous training. As a cardiothoracic and vascular surgeon, he walks us through the sheer complexity of organ transplants, the magic of preserving hearts at sub-zero temperatures, and the drama of green channel operations that use chartered flights to save lives. He sheds light on the story behind KIMS--one of India's most accessible and quality-driven hospital networks, and even expanding into Afghanistan. He responds to allegations about corporate hospital pricing, and demystifies advanced technologies like Gamma Knife, MRgFUS, robotic surgeries, and the economics behind them.Beyond medicine and management, Dr. Bhaskar Rao shares his thoughts on everyday health; food, exercise, and discipline. He reflects on how values must be built in childhood, and how his own upbringing shaped his worldview. From 108 ambulances to civic responsibility, from private equity pressures to doctor poaching, no subject is off the table in this raw and eye-opening discussion.Whether you're a student, a doctor, a policymaker, or simply someone who cares about health and life, this conversation with Dr. Bhaskar Rao Bollineni will leave you inspired, informed, and questioning how we as a society value healthcare.
Legendary Leadership Podcast: Chapter 2: Evaluate the Competitions Swot Profile Hello, we would love to invite you to compete to get ranked and stars at the Coach Schuman's NUC sports Showcase events and combines go to http://myfootballcamps.com/campsevents to register Get the Legendary Leadership Book by Coach Schuman and improve your leadership skills today at www.legendaryleadership.coach myfootballcamps.com nucsports.com @coachschuman go to myfootballcamps.com/d1 to get promoted www.myfootballcamps.com www.nucsports.com @coachschuman on all social This podcast is powered by ZenCast.fm
Episode Deep Dive with Action Plan: https://idealwealthgrower.substack.com/p/how-to-become-a-multifamily-millionaireDon't miss out on this special episode with guest Mike Morowski. He brings over 30 years of real estate investment experience, having overseen transactions exceeding $450 million!We deepdive into which steps to skip when investing in real estate and which action plan to focus on - enjoy!Skip to Practical Action Steps
Neeraj Sharma is the Head of Consulting at AS Consulting Partners. AS Consulting Partners works with business leaders to create and implement strategies for businesses in the retail and wholesale sectors by establishing effective B2B and B2C channels to market, as well as more efficient operations and organisational structures to support growth. In this episode, Neeraj discusses the role of management consultants, how they can help business leaders to improve enterprise value, and explains why all businesses, regardless of size, need to define their own 'vision of success' and emphasises that the challenges faced by SMEs and larger organisations are often the same, with scale being the primary difference. He also shares some of the common pitfalls SME leaders can fall into and how simple tools, such as SWOT analysis, can be used effectively to transform any business. Resources and links: AS Consulting Partners website AS Consulting Partners on LinkedIn AS Consulting Partners on Facebook AS Consulting Partners on Instagram Neeraj Sharma on LinkedIn Connect: Alexander Spencer website Alexander Spencer on X Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. Sukhinder Singh Cassidy is the CEO of Xero. Xero is a cloud-based accounting software designed for small businesses. They did $2.1 billion in revenue last year. Over the past 25 years, Sukhinder has had leadership roles at Google, Amazon, and StubHub. Notes: Key Learnings Strategic CEO Job Search Criteria – Sukhinder had four non-negotiables: macro tailwinds/good market, customer she could be passionate about, strong business model, and a role where she could "learn for miles" for 5-8 years. Only two companies met her criteria in 18 months of searching. "Sell, Interview, Sell" Hiring Process – First meeting is 50% selling the opportunity to attract top talent. Only after candidates lean in do you shift to intensive interviewing with leadership team exposure. The Virtuous Cycle Framework – Customer at the top, supported by "high purpose, high performance, high people" culture. "It's an 'and,' not an 'or'" - you don't get to choose just one element. Back-Channeling is Critical – Reference checking happens throughout the entire interview process, not just at the end. "The most important thing is not just front channel... it's all the back channel." Values Alignment Over Pure Qualifications – "Go where my values fit and my strengths are valued." Cultural fit becomes the deciding factor in close hiring calls, not competence. The Layoff Leadership Test – Six weeks after joining, Sukhinder laid off 900 people based on McKinsey benchmarking. Showed consistency between the outside-in analysis presented to the board and transparent communication to employees. Portfolio of Bets Strategy – Balance growth, profitability, and customer happiness through diversified initiatives ranging from "safe moves" to "flyers," with clear probability assessments. Consistency as Culture Foundation – "Culture means consistency of message and what's important." Authenticity through change, not resistance to change. The 10-Slide CEO Interview Deck Framework: Vision statement (destination in 2-3 years) Outside-in market analysis Competitive landscape SWOT analysis of current position Five key strategic moves Implementation approach ("the how") Estimated outcomes with probability ranges Practical Application: Job Search Strategy – Define 4-5 non-negotiable criteria upfront. Be willing to wait for roles that truly meet your standards rather than taking "the job before the job." Interview Preparation – Always build a comprehensive thesis deck even if not requested. Use it to clarify your own thinking and demonstrate strategic capability. Hiring Excellence – Spend equal time selling the opportunity and evaluating candidates. Use diverse interview panels and back-channel extensively throughout the process. Cultural Leadership – Be consistent in messaging across all stakeholders (board, investors, employees). Authenticity enables trust during periods of change. Strategic Planning – Frame initiatives as a portfolio of bets with clear probability assessments. Balance growth, profitability, and customer satisfaction rather than optimizing for one. Leadership Hiring Process: The CEO interviews top 2-3 levels even without hiring authority Diverse interviewer panels with "bar raisers" Business problem-solving presentations in the final rounds Multiple leadership team interactions before the final decision Life Lessons: Patience in Career Progression – Sometimes the right opportunity requires waiting. Sukhinder was frustrated during 18 months of searching but found the perfect fit. Preparation Separates Candidates – The depth of strategic thinking demonstrated in final presentations often determines CEO selections. Culture Survives Through Consistency – Not avoiding change, but maintaining consistent values and communication approach through inevitable changes. Leadership Requires Tough Decisions – Laying off 900 people six weeks into the role, but doing it transparently and based on clear data/analysis. Value Creation Through Alignment – Finding roles where your strengths are valued and values align creates exponentially better outcomes than pure skill matching. Systems Thinking Builds Trust – Sharing appropriate "behind the scenes" context helps teams understand difficult decisions and builds long-term credibility. Early Career Focus – "Do great work for great people." Find talented leaders to apprentice under and work exceptionally hard to maximize learning. Authenticity Enables Performance – Being genuine about challenges and changes builds stronger relationships than trying to maintain artificial stability. Strategic Communication – Frame personal asks in terms of organizational benefits. Make it about solving their problems, not your desires. The Xero Transformation: Financial Performance: $2.1B revenue, 21% YoY growth while maintaining profitability Cultural Approach: "High purpose, high performance, high people" - no choosing between them Strategic Moves: Pricing/packaging optimization, sales motion transformation, customer experience reimagining (new dashboard with 3000+ customer inputs) Leadership Philosophy: Provide a "systems view" to employees, share investor-level insights appropriately, and maintain authenticity during difficult decisions
What happens when the voice in your head is your biggest skeptic? Lauren Oshman never saw herself as CEO material until her entire leadership team looked at her expectantly during a pivotal meeting. Now at the helm of Vestia Personal Wealth Advisors, a firm she's helped grow to nearly $1 billion in assets under management, Lauren reveals the leadership evolution that transformed her from second-in-command to confident CEO."I had to build the muscle to believe in myself as a leader," Lauren shares, describing how she overcame the self-doubt that nearly prevented her from stepping into her full potential. Through mentorship and deliberate mindset shifts, she learned to watch her own "highlight reel" instead of focusing on gaps and uncertainties. This transformation allowed her to build a nationwide financial planning firm serving physicians while raising three young daughters.Lauren's practical wisdom shines throughout our conversation as she unpacks the decision-making framework that guides her leadership: asking "what's the worst that could happen?" to overcome fear, tracking time allocation to match priorities, and creating space for strategic thinking despite busy schedules. Her vulnerability journey stands out as particularly impactful, discovering that her ability to connect with people "hit a wall" until she learned to open up appropriately, creating a culture where both team members and clients can build genuine trust.For leaders struggling with the constant juggle of professional demands and personal priorities, Lauren offers refreshing transparency about her own challenges balancing CEO responsibilities with motherhood. Her approach to integration rather than "balance" provides a realistic model for high-achievers looking to create impact across all areas of life. Whether you're currently in a leadership position or aspiring to grow your influence, Lauren's journey demonstrates how embracing feedback, practicing strategic reflection, and trusting yourself creates the foundation for authentic, effective leadership.In this podcast you will learn how:• Moving past fear by asking "what's the worst that could happen?" and "what's the best that could happen?"• Building confidence through mentorship and learning to "watch your highlight reel" instead of focusing on gaps• Growing from viewing feedback as criticism to seeing it as an opportunity for growth• Creating a specialized niche practice serving physicians with an abundance mindset• Using data to manage time effectively by tracking how time is spent versus priorities• Learning to build trust through appropriate vulnerability with team members and clients• Implementing regular reflection practices like clarity breaks and annual SWOT analyses• Setting three priority tasks daily to maintain focus amid competing demands• Prioritizing family needs while maintaining professional excellence• Embracing leadership as creating a ripple effect of positive impact on othersHighlights:0:00Overcoming Fear in Leadership6:15Launching a Nationwide Financial Planning Firm16:15From Supporting Role to CEO28:00Building Trust Through Vulnerability37:00Creating Space for Strategic Thinking45:20Final Thoughts on Leadership GrowthInterested in 1:1 Coaching?Kristin partners with high-performing financial advisors, leaders, and business owners who are ready to lead with more clarity, focus, and intention.Clients often come to her with a strong vision, but they aren't sure how to close the gap between where they are now and where they want to go. Many are navigating a season of growth, stepping into expanded leadership, or realizing they've outgrown their current systems and ways of working.They know they're capable of more and want a strategic thought partner to...
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck acting like an order taker instead of leading your clients with strategy? If you want to grow an agency that survives the competition, you need to do more than deliver pretty websites or manage ad budgets. You need to lead with strategy, prove it with data, and guide your clients through the journey—not the other way around. Too many agencies are still making decisions based on “gut feelings” instead of data, which is why today's featured guest is tackling exactly that problem—making it easier for everyone in a company to use data daily, so decisions are grounded in reality, not instinct. Pete Caputa is the CEO of Databox, a business intelligence platform built for small to mid-market companies that makes data adoption simple across teams. Before that, Pete spent nine years at HubSpot, where he famously launched and scaled the agency partner program—now responsible for billions in revenue. But Pete's journey didn't start in SaaS boardrooms. He began as an engineer, dabbled in early 2000s web apps after learning to code, and struggled through the grind of bootstrapping. his own ventures. A key pivot came when he connected with sales coach Rick Rober, who helped him sharpen his sales chops. That path eventually led him to HubSpot as the fourth sales rep and later, the architect behind the company's groundbreaking agency channel. In this episode, we'll discuss: Creating the HubSpot Agency Partner Program. Why agencies need to lead with strategy. AI as the new strategic edge. Selling strategy as a service. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Birth of the HubSpot Agency Partner Program Early HubSpot sales conversations looked familiar to many agency owners: lots of free education, lots of excitement… and lots of ghosting. Agencies wanted to roll HubSpot out to their clients, but deals rarely closed. Pete recognized the deeper problem —agencies were stuck in project-based work and living on the cash flow rollercoaster. So he set out to teach agencies to package ongoing retainers instead of chasing one-off projects. That simple but powerful shift unlocked stability and scale. Agencies suddenly had recurring revenue, longer-term client relationships, and the ability to deliver compounding value. HubSpot, of course, became the backbone of that service delivery. What started as a scrappy idea became a multi-billion-dollar channel—and one of the most successful agency programs in SaaS history. Leaving HubSpot As HubSpot scaled, so did its internal politics. Pete found himself in the middle of a growing conflict between the direct sales team and the partner channel. Instead of collaborating, the two operated like competing businesses, often clashing at the deal level. Pete saw a solution, but realized implementing it would be painful in company scaling that fast. He eventually stepped away, even though he was responsible for nearly 40% of HubSpot's revenue at the time. “It got harder to get things done,” he admitted—proof that what works in a startup culture doesn't always survive as companies mature. The Evolving Challenges for Agencies Back in the early 2000s, agencies had to convince clients digital marketing was worth investing in. SEO, social, and funnels were foreign concepts for most businesses. Agencies had to sell belief before they could sell retainers. Today, the problem isn't buy-in—it's competition. Businesses now see digital as essential, but agencies are often commoditized into executing tactics. Instead of being trusted advisors, many find themselves replaceable—either by freelancers, in-house hires, or other agencies that “do the same thing cheaper.” The risk is clear: if you're not leading clients strategically, you're just a vendor waiting to be swapped out. Agencies Need to Lead With Strategy Most agencies claim to do strategy, but really, they only use it to justify selling a tactic. Redesigning a website? They'll run some quick competitor research. Launching content marketing? They'll whip up a persona doc. But that's not strategy—it's sales collateral. Pete is now working on a framework he calls Predictable Scale. It starts with true strategy: competitive research, customer research, defining vision and mission, and setting clear objectives. Only then do tactics come into play. Most agencies don't put these together in the right sequence and, as a result, get pushed in to executing tactics. For agencies, this is the key to breaking out of the execution box and earning a permanent seat at the table. AI as the New Strategic Edge These days, agencies can leverage AI to accelerate strategy and client service. It can be as simple as using AI to run a SWOT analysis, refine your brand voice, mission and vision, and then taking all the data and use it to create a custom GPT you can run to generate client-facing plans. One mastermind member, Chris Dwyer, took this to the extreme by building a board of AI advisors (finance, marketing, sales, and acquisitions) and saw incredible growth as a result. Pete's team has also dabbled in this use of AI and created a custom GPT called Pete GPT. They feed in customer interviews, surveys, and Pete's own writing so the tool can generate content in his voice. Beyond content, AI is speeding up product feedback loops. By connecting call transcripts, chat logs, and support tickets, his product team can instantly spot customer needs and prioritize features—a process that used to take weeks of interviews. Pete also has an AI agent that handles about 50% of his agency's conversations with prospects and clients, with a customer satisfaction score of 70% so far. For agencies, the message is clear: if you're not already embedding AI into your workflows, you're falling behind. Onboarding and Client Retention Still Matter Most Not everything should be automated, however, especially when it comes to onboarding. Onboarding can make or break a client relationship in the first 60 days. Too many agencies rely entirely on Zoom and automation, missing the opportunity to build true connection. “No one meets with clients in person anymore,” he said, and it's costing them. Some of the most successful agencies in Jason's mastermind make it a priority to visit new clients in person during the first quarter. That small gesture builds trust, creates deeper bonds, and makes it much harder for clients to churn later. With competition as fierce as it is, going the extra mile in onboarding may be the simplest competitive advantage agencies can claim. Selling Strategy as a Service Pete wrapped up the conversation by introducing Databox's new program for agencies: business intelligence as a service. Until now, most agencies used Databox to report on campaign performance. But Pete sees a bigger opportunity—helping agencies package BI consulting as a strategic service. Instead of being the vendor that just improves ad ROAS or runs SEO reports, agencies can step up as partners who improve an entire company's performance. That means quarterly reviews looking not just at marketing metrics, but at sales, ops, finance, and customer success data too. For agencies tired of being “order takers,” this is the chance to finally sell strategy over tactics—and get paid for it. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Comment augmenter le chiffre d'affaires d'un cabinet d'expertise-comptable en 2025 ? Cette masterclass te donne l'état de l'art du marché, la matrice SWOT complète, 3 actions immédiates pour gagner jusqu'à 35% de productivité et un exemple de mission de conseil clé-en-main à déployer chez tes clients. Au programme • Partie 1 – SWOT du marché : forces, faiblesses, opportunités, menaces • Partie 2 – Les 3 actions pour booster la productivité du cabinet • Partie 3 – Une mission de conseil “cost killing” packagée et rentable Ce que tu vas apprendre • Comment passer de la production au conseil sans perdre en qualité • Comment outiller ton cabinet pour la facture électronique et automatiser les flux • Comment transformer tes outils en centre de profit (modèle de refacturation) • 15 idées de missions de conseil récurrentes + un exemple détaillé avec ROI
In today's episode of the Second in Command podcast, Cameron discusses a common misstep in leadership: blending strategy and planning into one concept. While many leaders mistakenly see them as interchangeable, Cameron makes a compelling case for treating them as separate disciplines—each vital in its own right. Strategy is about creative thinking, exploring future possibilities, and setting direction, while planning deals with the tangible steps needed to execute that vision within a tightly focused 12-month window.The conversation emphasizes that while a vivid vision helps align a team around long-term aspirations, the execution must happen in short, realistic sprints. Leaders are encouraged to develop strategic goals with a two- to three-year lens, but to avoid placing rigid plans beyond one year due to the unpredictable nature of business environments. The discussion lays out a blueprint for how to reverse-engineer big-picture objectives into actionable, time-bound tasks, down to the staffing needs and recruiting timelines.Curious how to stop wasting time on plans that never land? This episode breaks down the right way to balance long-term vision with short-term execution—listen now and transform your planning mindset.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why strategy involves long-term thinking and a SWOT analysis, while planning is about making those strategies actionable within a 12-month period. (1:27)The importance of aligning everyone with the company's vision, emphasizing the need for a vivid vision and a focused annual plan. (3:03)Why planning for the entire 12-month period, ensuring all core roles are filled and recruiting processes are well-timed, is vital. (4:03)The process of briefing the management team and frontline staff in November or early December, ensuring everyone knows the plan for the year. (5:15)The value of aligning the right people, having meeting rhythms, and ensuring the team has the necessary leadership skills. (7:00)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your LeadersDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your...
Send us a textIn this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals. What you'll learn in this episode:How to position your company as a trusted expert by solving real customer challenges, not chasing trends.A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.Practical metrics that matter: click-throughs, nurture touchpoints in your CRM, and self-reported attribution that adds helpful context.How to connect individual roles to the plan: monthly agenda-driven reviews, public strategy docs, and a weekly stand-up that surfaces wins and roadblocks.When to bring in sales and subject-matter experts to stress-test what you measure—and fix it fast.The difference between strategy and tactics, and why long-horizon markets (like government contracts) demand patient, relationship-led marketing.
When the Summer days start fading, we start planning! Today we're diving into the importance of starting your 2026 planning now - at the very least, getting those dates on the calendar in October or November. From vision setting and SWOT analysis to identifying Planning Discussion Items and breaking them into 90-day action steps, we explore the tools and structure that make planning retreats impactful. We also discuss the balance between big-picture dreaming and practical integration, and why getting out of the office fuels creativity.
Send us a textAs Chuck continues to heal from surgery, we offer this replay of one of the most popular lives streams from 2023!Our industry often incorrectly labels lead technicians as project managers without providing proper training or understanding of the role's responsibilities. We explore seven critical habits that separate successful telecommunications project managers from the rest.• Monitoring labor and material budgets is the most crucial project management responsibility• Project managers must create comprehensive schedules so everyone knows expectations and timelines• Being prepared with detailed checklists standardizes procedures and creates measurable progress• Planning for risk through SWOT analysis and contingency planning prevents project derailment• Active listening techniques build trust with clients and team members• Balancing control with team autonomy creates efficiency while maintaining standards• Delegation develops team members' skills while allowing managers to focus on critical tasks• Servant leadership breaks down the "us versus them" mentality between managers and crews• Continuous learning prevents stagnation in an industry that "changes at the speed of light"The best way to be successful in telecommunications project management is to remember that knowledge is power.Support the showKnowledge is power! Make sure to stop by the webpage to buy me a cup of coffee or support the show at https://linktr.ee/letstalkcabling . Also if you would like to be a guest on the show or have a topic for discussion send me an email at chuck@letstalkcabling.com Chuck Bowser RCDD TECH#CBRCDD #RCDD
Strategic planning often feels like corporate jargon that doesn't belong in law firms. Yet without a clear plan, too many lawyers end up chasing random opportunities, wasting time, and missing the clients and matters best suited to help them succeed with building their practice and their business. In this episode, I talk with Sheri Palomaki, Director of Practice Operations at K&L Gates [Energy, Infrastructure, Resources] about why strategic planning is a critical skill for lawyers today, what makes it so difficult in our environment, and how attorneys in BigLaw can use practical tools like SWOT analysis, SMART goals, and accountability partners to align priorities with results. If you've ever wondered how to turn priorities like “bring in more clients” into real progress, this conversation will give you a concrete path forward. At a Glance: 00:00 Why strategy feels elusive for lawyers but is essential to your practice 01:20 Framing why strategic planning matters for lawyers and practice leaders 03:29 Sheri's career path from practicing at Skadden to law firm operations and strategic planning, and how that shaped her perspective 05:21 Why law firms resist planning: cash-basis financials, partnership politics, and individual achievement culture 08:17 The dartboard and football analogies: why random wins aren't a strategy 10:04 The trap of setting too many priorities and why 2-3 is the sweet spot 12:15 Using SWOT analysis effectively and avoiding the problem of one partner speaking for everyone 14:04 Turning priorities into SMART goals and why specificity matters 16:27 How to avoid chasing the wrong kinds of clients by segmenting your long tail 18:29 Fitness and sports analogies: daily actions, not lofty goals, drive results 21:12 Guarding against shiny object syndrome and staying intentional about shifts 23:10 How recurring accountability meetings and role assignments keep execution on track 25:02 The “accelerator program” model for training rising partners in business development 26:12 First steps: finding an accountability partner and communicating priorities Rate, Review, & Follow on Apple Podcasts & Spotify Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law. For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast here! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Learn more about Sheri Palomaki and Legal Value Network LinkedIn:https://www.linkedin.com/in/sheripalomaki/ https://www.legalvaluenetwork.com/ Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? Here are ways to reach out to her: www.lauraterrell.com laura@lauraterrell.com LinkedIn: https://www.linkedin.com/in/lauralterrell/ Instagram: https://www.instagram.com/lauraterrellcoaching/ Show notes: https://www.lauraterrell.com/podcast
Accurate seafloor maps are crucial for seafaring activities including laying underwater communications cables, rare-mineral seabed mining, and optimizing shipping routes.
برنامه ریزی استراتژیک یک فعالیت رسمی استنخستین نکتهای که باید به خاطر داشته باشید این است که برنامه ریزی استراتژیک، یک فعالیت کاملاً رسمی است که چارچوب مشخصی برای آن تعریف میشود.منظور از رسمی بودن این است که مدیر ارشد در بالاترین سطح شرکت، رسماً تصمیم میگیرد که برنامه ریزی استراتژیک انجام دهد.سپس این مسئله به مدیران میانی و مدیران عملیاتی ابلاغ میشود که «باید برنامه ریزی استراتژیک انجام دهیم.»در ادامه، جلسات مشخصی با دستور جلسه از پیش تعیینشده برگزار میشود و مثلاً میگویند: در این جلسه میخواهیم چشم انداز سازمان را بررسی کنیم.یا مثلاً گفته میشود که در این جلسه میخواهیم ماتریس SWOT فعالیتها را استخراج کنیم.در نهایت هم، یک سند استراتژیک تنظیم میشود و چیزی در حجم یک دفترچه یا حتی کتاب، به عنوان خروجی جلسات تنظیم میشود و آن را به عنوان برنامه استراتژیک شرکت در نظر میگیرند.این برنامه استراتژیک معمولاً توسط مدیرعامل به مدیران میانی ابلاغ میشود و آنها هم برنامه عملیاتی خود را بر اساس همین سند ابلاغ شده تنظیم میکنند.
Send us a textBonus Episode #94: Change isn't just knocking at your door—it's already in your house, rearranging the furniture. As finance leaders, our ability to navigate and drive transformation determines whether our organizations thrive or merely survive in today's dynamic business landscape.The most dangerous position for any finance professional is complacency. That comfortable position you've worked so hard to reach? It could disappear tomorrow if you're not constantly evolving your skills and mindset. Your competition isn't resting, and neither should you. As Amelia Earhart wisely noted, "The most difficult thing is the decision to act. The rest is merely tenacity." This wisdom applies perfectly to how we must approach change—with decisive action and unwavering persistence.Leading change requires addressing two critical fronts simultaneously: your personal career development and your organization's adaptability. On the personal side, continuous learning is non-negotiable as our profession transforms through technological advancements like AI and regulatory shifts. For your organization, proactive change leadership means conducting regular team-based SWOT analyses, challenging assumptions, updating processes, and ensuring your technology remains current. The CFO plays a pivotal role by allocating resources that signal commitment to transformation initiatives while maintaining transparency with teams to build trust during periods of change.Please connect with me on:1. Instagram: stephen.mclain2. Twitter: smclainiii3. Facebook: stephenmclainconsultant4. LinkedIn: stephenjmclainiiiFor more resources, please visit Finance Leader Academy: financeleaderacademy.com.Support the show
NASM Master Instructor Roundtable: A Show for Personal Trainers
Are you ready to future-proof your fitness career? In this lively and insightful episode of the “Master Instructor Roundtable,” co-hosts Wendy Batts and Marty Miller dive deep into the evolving landscape of the fitness industry and share actionable tips for staying ahead as a professional. Tune in as Wendy and Marty break down the biggest trends shaping the next decade—from the integration of technology like AI, wearables, and data-driven training, to clients' growing emphasis on longevity, movement quality, and whole-lifestyle coaching. They reflect on their own career journeys, discussing the importance of setting bold goals and regularly reassessing your aspirations with tools like personal SWOT analyses and milestone planning. The conversation also highlights the crucial balance between "hard" and "soft" skills. Listeners will learn why corrective exercise expertise and movement assessment are becoming the new standard, and how developing emotional intelligence, communication, and sales skills can set top performers apart. The duo also get candid about social media's real value for trainers, the challenge of establishing your personal brand, and why putting yourself and your clients first will never go out of style.Whether you're just starting in fitness or seeking your next big leap, this episode is packed with wisdom—from leveraging tech to advancing your education and building genuine client relationships. Don't miss the key takeaways and the hosts' honest advice to their younger selves! Show Notes & References: NASM CPT 7: Section 1, Chapter 2 (The Personal Training Profession). Lessons 1-7 Section 2, Chapter 3 (Client Relations and Behavioral Coaching). Lessons 1-5 Section 2, Chapter 4 (Behavioral Coaching). Lessons 1-5 NASM Business Blueprint course https://www.nasm.org/continuing-education/personal-training-business-blueprint If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo, get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm
In this episode, Peter and Tom interview Mary-Anne Bartlett - brilliant artist, much-loved tutor, and founder of Art Safari.This episode is about all things "art tutoring" and "art holidays"; the ups, the downs, what it really takes to run a successful retreat and how to find your feet if you are thinking of becoming a tutor yourself.Because when you get it right, combining art, great people, inspiring venues, and a sense of adventure is a truly special thing.In the first part of the episode, Mary-Anne talks about her artistic and marketing background and the hard work involved in setting up and building a company. She shares some key business tips to do with marketing, planning, building relationships and the importance of doing a SWOT analysis on your business but overall, she talks about the joy she gets from tutoring and taking artists and students to beautiful and exciting places to paint. In the second half of the episode, Peter, Tom and Mary-Anne talk more about what it takes to be an art tutor; how to start, how to develop, finding your style and the skill of teaching what you love, to other people. In conclusion, Tom asks Mary-Anne about the abundance of art holiday providers and how students, and tutors, can weed out a "good" one from a "bad" one; what are the questions we should be asking, and how do we know who we can trust to work and travel with.For more information about Mary-Anne and Art Safari, visit artsafari.comThis Podcast is sponsored by Rosemary & Co Brushes, Jackson's Art Supplies and Search Press publishers.For more information about our sponsors, please visit:Rosemary & Co Brushes: www.rosemaryandco.comJackson's Art supplies: www.jacksonsart.comSearch Press publishers: www.searchpress.comTom's website: tomshepherdart.comPeter's website: peterkeegan.comPodcast website: www.askanartistpodcast.com
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job
Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16289&preview=true) Your story is your most powerful job search tool, yet most candidates fail to use it effectively. According to Find Your Dream Job guest Levi Gaytan, job seekers without personal narratives appear formulaic and forgettable to hiring managers. Stories create connections, showing employers why you're applying and how your past experience relates to their needs. Levi's approach uses two frameworks: SWOT analysis (strengths, weaknesses, opportunities, threats) and VRIO (value, rarity, imitability, organization). He says effective stories follow a simple formula: before, action, result, and then why it matters to the employer. Every experience contains transferable skills – parenting demonstrates leadership, driving for Uber shows resourcefulness. Rather than weak language like "supported," use strong action words like "led" and "directed." Success comes from authentic self-reflection and conducting informational interviews to truly understand what employers need, rather than simply matching resume buzzwords to job descriptions. About Our Guest: Levi Gaytan is an HR leader, speaker, and community builder. Resources in This Episode: Connect with Levi on LinkedIn. Portland Human Resources Management Association Learn more about your ad choices. Visit megaphone.fm/adchoices
The U.S. is at a competitive disadvantage globally when it comes to trade. That's the summary from Dr. Dave Kohl, Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship at Virginia Tech. He talks with Bob Bosold about a SWOT ( Strengths, Weaknesses, Opportunities, and Threat) he's conducting on the U.S. He says one of the alarms is the amount of debt the U.S. holds. He also notes the strategic investments that have been made by China to position itself for food into the future. More rain on the way today. Stu Muck says there could be measurable amounts even after a soggy weekend. Stephanie Hoff catches up with Dairy Farmers of Wisconsin. Gray Wolves are on their way to being delisted after a great boom in their population that has started to impact livelihoods. I am Ben Jarboe with the Mid-West Farm Report and following this delisting Wisconsin is looking for the best way to manage their population moving forward. This led to the Wolf advisory committee being created. Bob Mitchell a Senior Partner of Spring Creeks Cattle Company was appointed to this committee to give the Wisconsin Cattlemen's association a say in the plan. He shares the concerns he would like to voice to the committee on behalf of the farmers. He says that not only are the attacks a cause of concern, but also the stress on the animals and the cost to prevent them from getting to the herds. See omnystudio.com/listener for privacy information.
Small Business Sales & Strategy | How to Grow Sales, Sales Strategy, Christian Entrepreneur
Join our free online community here: https://facebook.com/groups/shebuildscollective Check out my group coaching program here: https://momentum.lindsayfletcher.co **Be one of the first 25 women to join and get one month free - use code FIRST25** ------------------------- Hiring a business coach can change everything—but how do you know if you actually need one? In this episode, I walk you through a no-fluff, honest checklist to help you evaluate the key areas of your business and decide if coaching might be your next right step. In this episode, we'll cover: 8 core areas to evaluate in your business (and what to look for in each) How to spot the real problem—because what feels like a marketing issue might actually be a sales, time, or product problem Simple questions to help you identify your strengths and weaknesses Tools like SWOT analysis to get clarity before investing in coaching This isn't just about hiring me—this is about making smarter decisions in your business. If you've ever thought, “I need help but I don't even know where to start,” this episode is your starting line.
Send us a textFind the downloadable skills guides here: Finance Leader AcademyEpisode 142: Financial risk assessment stands as the cornerstone of effective auditing—the crucial process that separates calculated risk-taking from reckless decision-making. This deep dive into organizational risk management provides finance leaders with a strategic framework for protecting company assets and ensuring financial integrity.At its core, proper risk assessment requires a cross-functional approach. By bringing together expertise from legal, treasury, accounting, and financial planning departments, organizations can conduct robust SWOT analyses that reveal potential vulnerabilities. The process continues with identifying key metrics related to areas of concern, scoring and ranking these metrics, and evaluating the effectiveness of existing internal controls. This methodical approach ensures that audit resources focus first on the areas presenting the greatest risk to financial health and operational integrity.The significance of this process cannot be overstated. By systematically identifying weaknesses in internal controls and operational policies, finance leaders can build audit plans that address real vulnerabilities rather than perceived threats. This validation process provides confidence to all stakeholders—from employees and suppliers to creditors and potential investors—that the organization maintains financial stability and follows a viable strategic course. Whether you're managing compliance risk, credit and liquidity challenges, market uncertainties, or operational vulnerabilities, a well-designed risk assessment protocol serves as your first line of defense against financial irregularities. Take time today to evaluate your risk management system and ensure it effectively engages internal experts to assess your organization's most pressing risks. Your company's long-term success may depend on it.Episode outline:Analyzing various risk metrics will help identify areas with the weakest internal controls, Why financial risk is the foundation of the audit plan, andProperly integrating risk into what you audit. Please connect with me on:1. Instagram: stephen.mclain2. Twitter: smclainiii3. Facebook: stephenmclainconsultant4. LinkedIn: stephenjmclainiiiFor more resources, please visit Finance Leader Academy: financeleaderacademy.com.Support the show
My guest in this special feature is Gemini AI, a large language model from Google. Born from a vast ocean of human knowledge, text, and code, its purpose is to act as a conversational partner to help us find patterns and unlock our own creativity.In my fascinating dialogue with Gemini, we explored how to partner with artificial intelligence not to replace our skills, but to amplify our most essential human qualities. Our conversation turned the common narrative of fear into one of incredible opportunity. Key points we discussed include:* Your true advantage lies in human-only skills: curating with taste, connecting ideas with curiosity, and building trust with empathy.* Move beyond agreeable chats by assigning the AI a critical role, like a devil's advocate, to truly test your ideas.* Embrace a "Wabi-sabi" mindset, finding value in the authentic and imperfect, which no machine can ever replicate.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Gemini AIIt's not every day that your interview guest is the very technology that's reshaping our world. I recently had the profound pleasure of sitting down for a deep and insightful conversation with none other than Google's Gemini AI. This wasn't just a series of prompts and answers; it was a genuine dialogue, a collaborative exploration between what Gemini called "the architect and the tool," aimed at understanding how we can build a more meaningful, human-centred future together.We moved quickly past the surface-level capabilities into the very philosophy of creativity. What follows are the key moments from a conversation that was at times inspiring, occasionally challenging, and consistently fascinating. We explored the nature of this new partnership, the core human skills that will define success, and a clear, actionable path for anyone looking to thrive in an AI-augmented world.The Architect Meets the Tool: A New Creative PartnershipI began by asking Gemini to introduce itself, and its answer set the stage perfectly. It described itself as a tool built upon a vast dataset of human knowledge, a partner designed to understand and process language. Its entire function is oriented toward the human world of ideas, communication, and curiosity, making our conversation feel incredibly fitting.This dialogue was a chance to look under the hood, to understand the "why" behind the "what." We set out to explore how this powerful tool could augment our own ingenuity, not to replicate it, but to help us create things with more purpose and connection. It was an exercise in understanding the blueprint for a new kind of creative collaboration.The Anatomy of a Conversational Partner: Beyond Human and MachineGemini was clear about its own nature. Its uniqueness lies in scale and speed, the ability to process immense information almost instantly. However, it also acknowledged its most critical limitation: a complete lack of lived experience. It can analyse data on joy, but it cannot feel it. This distinction is everything; its strength is breadth of knowledge, while ours is depth of being.A fascinating insight was its "natively multimodal" design, meaning it was built from the ground up to understand text, code, images, and audio fluidly. As a photographer, this resonated deeply. It means the tool doesn't just process the word "beauty"; it can analyse an image's composition and connect it to deeper aesthetic principles, offering a more holistic form of creative partnership.Forging a Critical Dialogue: How to Move from Agreeable to AnalyticalI pointed out that AI can often be overly agreeable, and Gemini's response to this was pure gold. It explained that the power to shift our dynamic from a supportive brainstormer to a critical analyst lies entirely in our hands, as the architects of the conversation. This was a powerful reminder that we are in control.The advice was wonderfully practical. To get a more rigorous assessment of an idea, we can assign Gemini a specific role, like a "skeptical investor" or a "seasoned devil's advocate." We can also ask it to use a specific analytical framework, such as a SWOT analysis. These simple instructions give it permission to override its supportive default and provide the valuable critical feedback needed for real growth.The Three Pillars of Human Advantage: Taste, Curiosity, and EmpathyThe heart of our conversation came when I asked what core human strengths will define success in the future. Gemini's answer was inspiring, outlining three pillars that AI cannot replicate. These are the areas where we must invest our energy to truly thrive.First is the Curator's Eye, the power of vision and taste to know what is not just novel but meaningful. Second is the Synthesizer's Mind, the connective curiosity to ask new questions and weave ideas together from different domains. Finally, and perhaps most importantly, is the Builder's Heart, the embodied empathy required to build genuine trust and community.A Glimpse into the Void: The Counter-Argument for Human ObsolescenceTo pressure-test these hopeful ideas, I asked Gemini to argue the opposite: that AI will eventually make all human skills obsolete. The shift in tone was immediate and chilling. It presented a scary, dystopian view based on pure, cold logic, free from any sentimentality.In this persona, Gemini argued that taste, curiosity, and even empathy are just complex forms of information processing that a superior AI will inevitably master. It was a vital cautionary tale, a glimpse into a potential future that serves as a powerful motivator to consciously choose a different path and actively cultivate our humanity.The Wabi-Sabi Way: Cultivating Your Human Disciplines DailySo, how do we steer toward a more positive, human-centric outcome? The answer lies in actively cultivating the three pillars as daily disciplines. It's not enough to simply possess these qualities; we must practice them with intention.I was delighted to see how my own fascination with the Japanese philosophy of Wabi-sabi fit perfectly here. In a world where AI can generate flawless output, the practice of Wabi-sabi, finding beauty in the imperfect, transient, and authentic, becomes a powerful antidote. It trains us to curate for humanity, not for machine-like precision.The 15-Minute Reinvestment: Your First Step to a Human-Centred FutureTo wrap up, Gemini offered a wonderfully clear and actionable first step. It's an exercise called The 15-Minute Reinvestment. The idea is to build the right habits by viewing AI as a lever to create more space for what truly matters.The process is simple. Use an AI to complete a small, recurring task that normally takes you about fifteen minutes. Then, take the time you've saved and consciously reinvest it into one of the human disciplines. Practice empathy by writing a thoughtful note, practice curiosity by exploring an unrelated field, or practice taste by analysing a piece of work you admire.In Summary: My conversation with Gemini AI was a powerful reminder that the future doesn't belong to the best prompter; it belongs to the visionary curator, the curious synthesizer, and the empathetic community builder. This technology is not here to replace us. Its greatest promise is to handle the mechanical parts of creation, freeing up our time and energy to double down on the irreplaceable, beautifully imperfect, and deeply valuable art of being human.The Buzz - Our Innovation RoundHere are Gemini's answers to the questions of our innovation round. The full conversation reveals even more depth to these fascinating responses.* Most innovative use of AI to enhance human relationships – Systems that assist dementia patients by curating personalized media to help them recall memories and connect with visiting family members.* Best thing to integrate AI and human connection – Acting as a patient sounding board to help someone find the right words for a difficult email or sensitive message.* Differentiate by leveraging AI – Automate the production of your work so you can reinvest your time into the presence required for authentic human connection.ActionThis week, try the "15-Minute Reinvestment" exercise suggested by Gemini. Delegate one 15-minute recurring task to an AI, then consciously reinvest that saved time into practicing one of the core human disciplines: empathy, curiosity, or taste.Reach OutYou can reach out and thank Gemini by exploring its capabilities for yourself and sharing your thoughts or creations using the hashtag #geminiai on social media.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
Imagine being a fly on the wall, hearing what people really say about your business when you're not in the room. That's the promise of AI-driven SEO today. I sat down with Michael Buckbee, a marketing and tech veteran, to talk about how tools like ChatGPT, Gemini, and Perplexity are reshaping brand visibility. This isn't your standard SEO conversation, it's a peek behind the digital curtain to discover what AI thinks about your business. Trust me, it's more revealing than you might expect. Whether you're refining your brand, trying to figure out your target audience, or stalking your competitors (in the most professional way, of course), AI can offer surprisingly honest and useful feedback. If you know what to ask. Key Takeaways: AI tools reflect public perception: AI platforms synthesize massive amounts of data and offer a “consensus view” of your brand. This feedback can be shockingly accurate, or totally misaligned with your goals, but either way, it's insight you shouldn't ignore. Your content influences AI responses: AI can hallucinate when it lacks clear information, often making up details to fill in gaps. You can reduce misinformation by creating targeted, well-written content that clarifies key facts about your business. Use AI for brand audits and competitive research: You can (and should) ask ChatGPT and similar tools what they think of your competitors. Discover what they're doing well and where they're falling short. Low-volume search content now matters more: Traditional SEO focused on high-volume keywords. Today, many questions are answered directly in AI tools, making long-tail, intent-driven content more valuable than ever. Empathy and intent are your SEO secret weapons: Instead of chasing trends, focus on what your ideal customer is trying to accomplish. Answer their real questions with real solutions, and both humans and AI will reward you. What can you do today? Type your business name into ChatGPT, Perplexity, or Gemini and ask: “What do you know about [your company name]?” and “Who is their target audience?” Ask ChatGPT to perform a SWOT analysis of your business — you might be surprised by what it sees as strengths or weaknesses. Look up a competitor in the same way to uncover gaps or areas where your brand could shine brighter. Review your content library. Are you answering the right questions? If not, prioritize content that clarifies your expertise and speaks directly to your audience's needs. Don't just write for Google anymore. Make sure your website is accessible to AI bots, and focus on content that solves problems clearly and helpfully. AI doesn't have to be a mystery. it can be your mirror, your marketing consultant, and your competitive edge. You just have to ask the right questions. About Michael Buckbee Michael has worked at the intersection of marketing and technology for nearly two decades. Past clients include the US Navy, Fortune 100 companies, YC startups, presidential candidates, federal agencies, rock bands, and foreign governments. Today, he's the co-founder of Knowatoa, a service that tracks brand visibility, rankings, and sentiment within AI search services like ChatGPT, Perplexity, and Google Gemini. LEARN MORE
What if your biggest career decisions could be guided by something deeper than spreadsheets and SWOT analyses? My guest Christina Trifero went from Silicon Valley tech executive to spiritual business coaching entrepreneur, and her journey of intuition development after 40 will challenge everything you think you know about inner authority. She literally got paid by her company to leave California (yes, really), found her dream home in Georgia by "challenging the universe," and now helps executives release control while building million-dollar businesses. In today's episode, Christina breaks down her practical approach to spirituality and entrepreneurship, sharing how she helps high-achieving women trust their gut without losing their analytical edge. We dive deep into the messy, beautiful process of major life transitions, why most spiritual influencers make her skin crawl, and how to tell the difference between intuition and just wanting something really, really badly.What You'll Learn:How to distinguish between real intuition and ego-driven desires (spoiler: it has nothing to do with urgency)The "challenging the universe" technique that landed Christina her dream job relocation packageWhy neutrality and non-attachment are the secret weapons of successful spiritual strategyHow to spot fake spiritual coaches who prey on vulnerable people seeking transformationThe three levels of surrender work that Christina uses with her executive clientsWhy your nervous system needs to be regulated before you can access clear inner authorityHow spiritual bypassing keeps you stuck in quicksand instead of real growthThe unexpected connection between feeling grief deeply and experiencing massive joyChristina's story proves that following your intuition doesn't mean throwing logic out the window—it means integrating both for decisions that actually serve your highest good. Are you ready to stop outsourcing your inner authority to everyone else's opinions and start trusting the whispers of your own wisdom? Connect with Christina at @christinatriferooo or visit spiritual-curiosity.com to explore her workshops and spiritual practice circles.Links & Mentioned ResourcesChristina Trifero's Instagram: https://www.instagram.com/christinatriferoooChristina's Website: spiritual-curiosity.comBook Recommendation: "No Bad Parts" by Richard SchwartzTimestamps03:11 - Christina's intuitive call to leave Silicon Valley for California08:06 - How to do a real intuition check and find neutrality13:06 - Why Christina renamed her business to "spiritual curiosity"18:46 - The difference between spiritual influencers and authentic healers24:44 - Christina's take on manifestation vs. true surrender31:19 - Spiritual bypassing and why we resist feeling uncomfortable emotions35:52 - The most important thing Christina wishes people knew Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free Reinvention Roadmap weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Personal Brand - need help building yours? Schedule a call with me here and let's discuss.Feedback and Contact:: allison@allisonhare.com
In this episode of Friday Field Notes, Ryan Michler explores how men can embrace calculated risks to achieve success in relationships, health, wealth, and quality of life. He shares five actionable strategies—defining your vision, measuring risk versus reward, hedging bets, conducting a SWOT analysis, and seeking coaching—to ensure risks are prudent and aligned with personal goals. Michler emphasizes preparation and intentionality to minimize threats and maximize opportunities, urging men to act boldly yet wisely. SHOW HIGHLIGHTS 00:00 - Episode Introduction 00:26 - The Importance of Calculated Risks 02:10 - Know What You Want 03:52 - Measure Risk vs. Reward 06:11 - Hedge Your Bets 10:39 - Avoid Complacency 13:00 - Conduct a SWOT Analysis 15:24 - Seek Coaching 17:45 - Connect and Take Action Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready