Podcasts about marketing segmentation

https://youtu.be/dtUIryTIdYgIn this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency.They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also highlights the importance of human touch in the age of AI and predicts that AI will continue to evolve and be adopted by more brands and merchants in the future.They discuss the possibility of a $1 billion startup with only one employee and make predictions about when it might happen. They also talk about Daniil's personal revelation of being a digital nomad and living in different countries. Finally, they share where listeners can find Daniil online.TakeawaysAI has become more accessible and affordable for businesses, allowing them to leverage its capabilities in various aspects of e-commerce.AI can be used for virtual fitting rooms, AI-generated content, customer segmentation, personalization, and conversion rate optimization.The adoption of AI in e-commerce is still in its early stages, but there is a lot of potential for growth and innovation.While AI can automate certain tasks and improve efficiency, the human touch and expertise are still valuable and necessary in providing personalized experiences and building strong customer relationships.The idea of a $1 billion startup with one employee is not as far-fetched as it may seem. With advancements in technology and the rise of solopreneurs, it is possible for a single person to build a highly successful company.Distribution and audience acquisition are key factors in the success of a startup. Having a product or idea is important, but being able to reach and engage with a large audience is crucial for scaling to a billion-dollar valuation.The future of work is changing, and more people are embracing the digital nomad lifestyle. Being able to work remotely and live in different countries offers a sense of freedom and flexibility.To connect with Daniil Andreev and learn more about his work in e-commerce, you can find him on LinkedIn, Twitter, and other platforms under his full name or the handle 'ECorn.'Chapters00:00 Introduction and Personal Story07:26 AI in E-commerce: Use Cases and Challenges22:12 AI in Marketing: Segmentation, Personalization, and Conversion Rates32:44 The Future of AI in E-commerce40:33 The First $1 Billion Startup with One Employee43:18 Predictions for the First $1 Billion Startup44:02 Personal Revelation: Digital Nomading45:50 Where to Find Daniil AndreevDaniil's LinkedIn: https://www.linkedin.com/in/daniilandreev/ECORN: https://ecorn.agency/Shopify Copilot: https://chat.openai.com/g/g-KHEWkdia2-ecornxshopify-copilotDaniil's newsletter about AI: https://thecreatorsai.com/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

If you want to master email marketing and build a more personal connection with your audience, this guide from Incognito Zone is the ideal resource. Find out more at: https://incognitozone.com/email-marketing Incognito Zone 52 Vorholzstraße, Karlsruhe, BW 76137, Germany Website https://incognitozone.com/ Email prc.pressagency@gmail.com

Welcome to Not Another Marketing Podcast where I'm talking to Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation. This week we're having a masterclass in email marketing segmentation.

Segmentation of your email audience is one of the most powerful targeting tool we have. Sending the right email to the right person at the right time can lead to better sales and leads.This we're having an segmentation masterclass from Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation.Chris talks about how important segmentation is and offers us a few tips on how to improve delivery, opens and clicks. Chris also explains how looking deeply at your unsubscribe segment is essential.You can find Chris on the InboxArmy website and LinkedIn. Chris has an email marketing foundation checklist available on his website so grab your copy now.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Bonjour à tous, bienvenue dans ce 8ème épisode de Slow Marketing, la suite de ma discussion avec Adélaïde Bouget, entrepreneuse dans la tech. Si tu n'as pas écouté l'épisode précédent, arrête tout et écoute l'épisode 7 ! Dans cette deuxième partie, nous avons aborder les sujets suivants :

Do you want to generate more growth for your business? Of course, you do. But the biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Use Analytics To Increase Your ROIDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Description: We're humbled to welcome back to the show, Scott Buelter, CEO of Ascent360 - a data-driven marketing platform that has grown tremendously in the past couple of years as a result of the pandemic directing more and more purchases online. We discuss the newcomers to the outdoor marketplace (hint: they're here to stay!) and how you can create loyalty in the face of supply shortages and price increases.    In this episode, you'll also learn how utilizing a tailored marketing strategy - using segmentation and behavioral data - can create personalized connections, leading to more faithful customers. Scott also gives advice on what customers small to medium-sized businesses should focus on, amid an increase in demand from online customers.   Today, customers are more willing to give businesses their information to build personalized experiences with brands. We're excited for the boom that the pandemic has created in the outdoor industry and the shift to a more consumer-centric approach as the outdoor goods industry is reinvesting that profit back into their businesses.    As CEO and president, Scott Buelter guides Ascent360's strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.   Topics covered: Consumer-Centric Marketing, eCommerce, Outdoor Industy Growth, Supply Chain Issues, Marketing Segmentation, Behavioral Data, Marketing Automations, COVID Consumer, Customer Loyalty, Supplier's Market, Customer Journeys, Automation Technology

Dr. Jeff Cornwall talks marketing segmentation Episode 462: Who is the Customer in Higher Education by Dr. Jeff Cornwall on Marketing Segmentation Dr. Cornwall has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970's he started several small businesses and was involved in various family ventures. In the late 1980's, following several years in academics, Dr. Cornwall co-founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. After growing to more than 300 employees, he and his partners sold most of their healthcare holdings. After the sale, Dr. Cornwall decided it was time to return to the classroom to share his experience and knowledge with aspiring entrepreneurs. Dr. Cornwall remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. Dr. Cornwall's blog, which launched in 2003, is among the most popular blogs focusing on small business and entrepreneurship. It was named One of the 100 Best Websites for Entrepreneurs by Forbes magazine. His writing has been quoted in Wall Street Journal, Entrepreneur, Inc, Forbes, and US News and World Report. He is a contributor to Forbes. He has authored nine books and numerous articles on entrepreneurship. The original post is located here: https://drjeffcornwall.com/2018/06/16/customer-higher-education/#more-3973   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Jeff Cornwall talks marketing segmentation Episode 462: Who is the Customer in Higher Education by Dr. Jeff Cornwall on Marketing Segmentation Dr. Cornwall has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970's he started several small businesses and was involved in various family ventures. In the late 1980's, following several years in academics, Dr. Cornwall co-founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. After growing to more than 300 employees, he and his partners sold most of their healthcare holdings. After the sale, Dr. Cornwall decided it was time to return to the classroom to share his experience and knowledge with aspiring entrepreneurs. Dr. Cornwall remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. Dr. Cornwall's blog, which launched in 2003, is among the most popular blogs focusing on small business and entrepreneurship. It was named One of the 100 Best Websites for Entrepreneurs by Forbes magazine. His writing has been quoted in Wall Street Journal, Entrepreneur, Inc, Forbes, and US News and World Report. He is a contributor to Forbes. He has authored nine books and numerous articles on entrepreneurship. The original post is located here: https://drjeffcornwall.com/2018/06/16/customer-higher-education/#more-3973   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments.

In this episode, we discuss how to find your target market through marketing segmentation. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership.At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best customers, and build a sales plan that drives more revenue. He is also the host of his own podcast CEO Campfire Chat which can be found at https://sterlingwoods.com/podcast-ceo-campfire-chat/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Rob Ristagno can be found online at https://sterlingwoods.com/ on Twitter @Sterlingwoodsgr, and Facebook @Thesterlingwoodsgroup Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-segmentation-strategies-sales-s3e6/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com  Episode #37Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

12 - When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue.But segmenting your list is easier said than done, especially if you’re just starting out.In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to boost your sales through email. Podcast show notes available here: https://flowium.co/episode12

This episode is the audio from a WordSouth webinar on May 14 titled Marketing Segmentation. To see other upcoming webinars visit wordsouth.com/webinar. The video version is available here: https://wordsouth.com/2020/05/missed-our-marketing-segmentation-webinar-heres-the-video/

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this episode, Darrell and Brennan talked about: How Brennan got his start as an online entrepreneur Why you may not be doing as much segmentation and personalization as you need to be How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list Why RightMessage is like MadLibs for your email marketing The staggering difference personalized content can make for your brand Tips and tricks on how and where to get started Why personalization is so much more than email And more … The Show Notes Copyblogger.com Follow Brennan On Twitter Read Brennan's Blog Take Brennan's Courses at Double Your Freelancing Sign-up for Right Message Why You Shouldn't Use Tags To Segment Other Tools We Talked About: Sign-up for ConvertKit Typeform Darrell on Twitter Tim on Twitter Darrell on Tim's Podcast --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In... Listen to episode

In this episode, I'm walking you through how you can use marketing segmentation to make better hires. I'll also be covering the main segmentation points you should be focusing on and my best tips to target each one. Download our Guide to Write a Killer Job Ad here: https://www.applicantpro.com/tools/guide-writing-killer-job-ad/

We highlight 5 top industries that use segmentation to maximize their marketing efforts in reaching their target consumers.  We also elaborate on how they can improve and get to the next level. Thanks for listening.

Segmentation is critical in solving marketing campaign issues. How? Listen in to get easy to grasp information on how Segmentation can bring pinpoint accuracy in consumer targeting efforts. Thanks for listening.

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Brennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database. Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data.   To learn more, visit: https://electriceye.io/podcast   Resources: Check out https://rightmessage.com/honestecommerce Learn more at https://brennandunn.com/ Twitter: https://twitter.com/brennandunn LinkedIn: https://www.linkedin.com/in/brennandunn/ Survey service: https://www.typeform.com/   Honest eCommerce is produced by Podcast Masters  

Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty. In this episode, I'm joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may recognize the name from their appearance on ABC's Shark Tank, but this time they're on The Commerce Marketer Podcast where we discuss email marketing and segmentation strategies, driving customer lifetime value, and segmenting across digital channels. You'll hear about: • How The Bouqs approaches their email segmentation strategy. • Segmentation tests, what they found to lift conversions, and why segmentation changes seasonally. • How to value different acquisition and retention channels and how they impact messaging and offers. • Preference centers and how your product offerings and AOV affect them. • KPIS to determine customer value and how product variety increases their loyalty. • Phil's no. 1 piece of segmenting advice. To contact Phil or learn more about The Bouqs Co: The Bouqs Co: https://www.bouqs.com/ Twitter: https://twitter.com/TheBouqsCo Phil Irvine: http://www.linkedin.com/in/pirvine Twitter: https://twitter.com/@ndbruin09 I welcome your feedback, invite you to share any topics you'd like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing SPONSOR: This episode is brought to you by: Oracle Bronto The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com

Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly. This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right? Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”? The four absolute must-have email marketing segments are based on these steps in the funnel. We’ll even go beyond these steps and speak a little about lapsed customers at the end. In today’s episode, we’ll get right into these four email marketing segments, as well as the 4 E's relating to their end goals in order for you to have a better understanding on why these segments are important. Some of the best quotes from this episode: “These 4 E’s represent the end goal of your email marketing segments.” “A first-time customer is 27% more likely to buy from you again. A second-time customer is 54% more likely to be a repeat customer. If you’d like to have repeat customers, check out today’s video!” “Aside from your prospects, first-time customers and repeat customers, there’s another email marketing segment you need to connect with. Don’t know who they are? Check today’s video to find out.” Learn with our FREE Ecommerce Academy: Conversio Academy Facebook Twitter Instagram Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

May 7, 2018 Go Giver Authority Bob Burg and Marketing Segmentation Dr. Zal Phiroz

What is marketing segmentation and why is it so crucial to marketing success? This blog post examines the primary methods of segmentation and the reasoning behind the methodology. The common mistake made by most marketers is that most use marketing segmentation as an average of all data. This then leads the organization to communicate and market to the masses on average, when in fact there isn't an average customer, there are only groups of customers with commonalities. Segmentation of customers into groups leads us to understand that differences exist in why people buy from an organization even when it is the same product line. When segmentation is properly applied to groups of customers within an organization, the organization begins to appreciate diversity and then can strategically begin to market to such groups. All customers are not created equal. Many organizations experience a large percentage of revenue from a small percentage of their customers. Knowing such information allows all organizations to concentrate their attention and maximize their return. Read this article: https://viralsolutions.net/marketing-segmentation-first-action-organizations-marketing-strategy/ October 18, 2017 by Lindsey Perron

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business. https://www.techsmartboss.com/38

Episode 20 of Landscape Digital Show reveals how to personalize your email marketing messaging with segmentation and automation. Our recent landscape industry digital marketing survey results indicate a high-level of interest in email marketing. And the data suggests why. Less than 16% of landscape companies have segmented email lists. Only 6% of landscape companies are […] The post Email Marketing: Personalize with Segmentation and Automation appeared first on Landscape Digital Institute.

Listen Here: Today’s guest is award winning business coach, Maria Marsala who for over 30 years has helped big and small service business owners create more time in their day and acquire more ideal clients. Her company, Elevating Your Business, provides financial professionals and other business owners with tools and support to reach their 5-year […] The post Podcast: Your Game Plan To Hire The Right Team appeared first on JenningsWire.

What can we do from a marketing perspective to improve profitability? Continually looking for ways to: Increase unit volume (sell more) Increase selling price for given piece / service Enrich the mix of products / services you sell Marketing strategy: Re-imagining Reality Sweet spot triad: who you serve what are the ‘value bundles’ you provide deliver and monetize the value bundle Special Note: dig into this topic of ‘value bundles’. It’s a great way to think about your organization’s offerings. Tactical Who you serve: differing preference for price v. quality. Over time, you need to invest time with the people your company serves best and are likely not viewing price as a top component Figure out something special to bring to the marketplace. Examples: Warrior Dash, Red Frog Events Identifying the gap: ‘all markets are under served’ Market research – professional and amateur Controlled experiments How important is segmentation, or identifying your target clients? Can you walk us through a thumbnail sketch of how we can identify our proper targets? If the decision is big enough, there will be a ‘buying group’ involved in the decision. Technical, practical, legal, functional, etc… Demographic: Company size, etc. What would change the buying behavior across those 20 companies? What would help them ally with us. This podcast is for the hustlers (in a positive sense), the people who grind out great work everyday. Some of them are up and comers, others have great careers and continue to grow. What piece of advice do you have for these folks? Clyde Lowstuter, Develop endorsement, that others in the organization look to you and say ‘good person to know / work with’. Good decisions = Good endorsement; good info = good decisions; go get more information through tests, research and experiments. His books include: In Search of the Perfect Job: 8 Steps to the $250,000+ Executive Job That’s Right for You, Network Your Way to Your Next Job…Fast (both are affiliate links) George Gilder, Economist and Author, forwards this concept that all knowledge is a surprise in a great book: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World (affiliate link) Please reach out to Bob; let him know what you are taking away from this conversation and putting into practice today.

Paul considers Marketing Segmentation