Still Unsponsored - Marketing Podcast

Bit of a meandering podcast this time. The main topic is strategy vs tactics and knowing how to address an audience on either subject.   About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.   Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord     Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE     Subjects we are watching: Top 3 cloud video surveillance providers of 2020  

We help EMS 20/20 figure out how to monetize their podcast. We cover a range of topics from being an appealing advertising target, affiliate links, newsletters, and more abstract ways of generating revenue from your podcast.   About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.   Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord     Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.   Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord     Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE

Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord

Zach and Chris breakdown the tools and techniques they use to monitor and fix performance. 

Zach and Chris discuss the chaos caused by lockdowns, how different organizations have handled the new reality, and what you can do to make yourself successful while working from home. 

In the midst of a global pandemic, Zach and Chris discuss how they are navigating their teams through the crisis. This episode focuses on what we are seeing in the marketplace and what we are doing about it.

Show Overview: 0:00 - Intro 2:15 - Product Launches and Post Launch Optimization 8:30 - Awkward Silence 8:40 - More Product Launch Talk 10:50 - Goal-Seek Marketing 12:43 - Facebook / Cambridge Analytica / User-based Retargeting 21:40 - Closing   Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.

0:00 - Intro 2:40 - Chrome punishing sites for autoplaying 4:28 - Zach and I argue about Google Analytics integration 8:00 - Twitter’s war on spam - Tweetdecking 10:23 - Instagram allowing API access to posting 13:15 - Drake breaks Twitch records 17:00 - Snapchat again 22:00 - Closing     Links: Chrome change to Auto Plan and SSL: https://developers.google.com/web/updates/2017/09/autoplay-policy-changes Twitters war on spam: http://www.newsweek.com/tweetdecking-why-twitter-suspended-multiple-accounts-840031 Drake live streams on twitch: https://www.theverge.com/2018/3/15/17123424/ninja-drake-fortnite-twitch-stream-record-travis-scott-juju Snapchat is fuuuuuuucked: https://mashable.com/2018/03/12/snapchat-ad-slap-rihanna-punch-chris-brown/#Pkw6BxhT6gqq Instagram allowing posting from 3rd parties: Buffer.com

Oh hey, we are still doing this. Back from NYC we discuss: Instacart still being alive and well funded apparently, SNAP being killed by a single tweet, Companies ranked by NPS score and KUIU a hunting company trying to build the best gear while keeping prices under control.    Full Show Notes at StillUnsponsored.com   Show Overview: 0:00 - Intro 0:18. - NYC Episode 2:00 - Instacart 12:40 - SNAP is Dead 21:20 - NPS scores compared 26:00 - KUIU   Links: Amazon is building a $1.5 billion hub for its own cargo airline HEB Acquires Favor Ikea Augmented Reality App Dropbox IPO KUIU Backstory and Business Model Sitka purchased by Gore-Tex    

LIVE FROM NEW YORK! Its Still Unsponsored! This one is a bit of a wreak. We struggle with a new audio setup that turn out also be a terrible analogue radio receiver. Still we press on and talk the virtues of aged beef in New York City, which sports ball ads have long term staying power and what dumbasses are trying to kill youtube monetization this week (hint: its the same guy). Finally we go deep into view through conversion and how you should think about them.    Show Outline:   0:00 - Intro 2:32 - NYC Steak 4:18 - Super Bowl Ads 8:39 - Logan Paul Screws Up Again 16:00 - How to think about View Through Conversions 24:43 - Tangent on GDPR 25:42 - Closing   Links: Steak Revolution / Peter Luger  Logan Paul Stories APRS    

Warning, don't gorge on breakfast tacos before recording if you want to make an energetic and engaging podcast. In this episode we lazily discuss: the possibility of Amazon coming to Austin, Twitter telling people they interacted with Russian trolls, Superbowl advertising, and YouTube booting people off monetization.   Quick Links: 0:00 - Opening 1:18 - Amazon’s New HQ 6:20 - Twitter to tell people they interacted with Russian Trolls 13:28 - Super Bowl advertising 17:00 - YouTube booting creators 21:16 - Closing

Due to travel schedules and other engagments we will be back on next week.

We blast through this one so we can examine the dark side of social media. Does using a robot help your accounts? If you were going to do it what would you do? We also look at Facebook's "Nuclear" announcement, YouTube drama and the Virtual Assistant landscape.    QuickLinks: 0:00 - Opening 1:30 - Facebook 7:00 - Logan Paul 9:00 - Virtual Assistants 19:44 - Roboganic Growth   Links: Zuck's Announcement Facebook Announcement Analysis Logan Paul (again) Cortana Tech Crunch Smart Home Pages Another CES Dominated by Alexa  

Episode Summary: This time on the show we discuss how Apple screwed themselves while trying to deliver a better customers experience. Then how Logan Paul's trip to Japan's "Suicide Forrest" will impact creators and advertisers and how you can mitigate these problems. Chrome is the new Internet Explorer???? We talk about Chrome's dominance causing generalized internet pain. Finally we tell you everything you need to know to successfully hire a kickass designer. Question of the Show: What is the best audience engagement trick you have heard on a podcast or on YouTube?  Actionable Nuggets From This Show: Think about what customers are going to think of the solution. Offset your mass buys with tightly edited influencer sponsorships Set levels of support for browsers. Example: if a browser has above 7% market share it gets the full QA for every release. Hiring A designer: Designers are artists, they will be different from your other employees Look at their portfolio and make sure the designers style matches your brand aesthetic Give them a take home assignment during the interview Make sure they can work collaboratively with you.  Don’t separate your design team from the rest of the marketing team, bring them into the daily grind. If you can, devote designers to brands. Show Outline: 0:00 - Intro / Winter Travel 2:10 - Show Overview 3:03 - Apple’s Questionable Product Marketing Decisions 10:48 - Dumb YouTubers, What you need to be thinking about 18:40 - Chrome, The new Internet Explorer? 24:50 - How to hire a designer. 39:10 - Closing

0:00 - Intro 1:55 - Patreon 7:54 - Net Neutrality 16:00 - Review 2017 Predictions / 2018 Predictions   Predictions: Still Unsponsored survives another year Video Advertising maintains its dominance VR/AR arrives without fanfare Until VR is on consoles it will not be mainstream Technical SEO becomes more important Google attribution tool becomes dominant / independents go out of business All about the brand Chatbots explode Sub 6 months before Net Neutrality blow out. Will it be part of a larger tech war? Inflating CPCs on Google and Facebook 2 Years out… Someone disrupts Facebook’s strangle hold on social/organic content because creators don’t want to pay to talk to their audience and advertisers think its too expensive. More apocalypse pain Twitter gets sold/bought Bonus: twitter gets sold to a non-tech company but to a political player Uber looses marketshare to lift We get put in an award spot about our name Links: Patreon links AVE EEVBlog NPR TechCrunch Pro Net Neutrality anti Title II Most Hated Companies What is NPS Zach’s blog Pixel 2 starwars AR stickers Previous Still Unsponsored Episode on Multi Touch Marketing Attribution Oatmeal cartoon on facebook    Say Hi! Still Unsponsored Facebook Page Still Unsponsored on Instagram Chris on Twitter Chris on Instagram Zach on Twitter Zach on Instagram

Go back to your families already!

This time we discuss #SleepingGiants and other activist movements. These guys are trying to kill sites they don't like by getting brands to pull ads. Unfortunately they are typically complaining about retargeting while padding the stats of the shitty websites. Then we go in on Tai Lopez. Definitely a smart and successful guy. But definitely in the 'get rich quick' zone. Check out the disclaimer on StillUnsponsored.com. We will save you from the retargeting he runs. Finally, we discuss how to turn around customers that are really, really mad. Generally if we are talking to the customer, its on social or in person at a trade show, this means they have been holding on to the issue for a while. Or they are upset enough to cause a PR issue.   Outline: 0:00 - Intro 0:30 - #SleepingGiants 3:20 - Tai Lopez 9:21 - Making the most out of bad customer situations    Full Show Notes and links to video versions at StillUnsponsored.com  

We dive into several stories we found interesting. Retailers dropping storytelling, but not really. Also they want you to please save them from the Amazon apocalypse. Apple ruining internet marketer's lives by killing cookies after 24 hrs. Can you survive with just a smart watch? Finally a follow up from last episode, Google is in fact using data rules to make their advertising product look better.   Outline: 0:00 - Intro 1:38 - Retailers Dropping Storytelling 4:07 - A/B Testing Conundrums and Webtests for Retailers 6:45 - Retailers Competing with Amazon in the short term. 12:27 - Apple blocking Cookies after 24 Hours 19:35 - Prepare for a post handset world 24:11 - Bungie releases Destiny Skill on Alexa 25:28 - Google tweaking data in GA to benefit its own products 28:37 - Chris gets mad bro 29:58 - Closing   Full Show Notes and links to video versions at StillUnsponsored.com

Episode Summary: Data Scientist Elliott Whitling joins us to discuss how marketing attribution vendors probably work behind the scenes. He outlines why you should ask the vendor how the vendor's algorithm learns and why you need to ask about identifying false positives. Then we look at what big data means for your anonymity. Finally, we dive into the differences between data scientists, data engineers and data analysts.  Marketing Attribution Vendor Buying Guide: How does the algorithm learn? Is the vendor using supervised or unsupervised learning? How does the vendor identify false positives? What is the rate of false positives? Ask for the ROC curve. Understand the data going in, can the vendor technically access that data and will it give them enough to make an accurate model? Show Outline: 0:00 - Intro / Introductions 1:02 - The data science of marketing attribution vendors 17:36 - Differential Privacy: Protecting privacy in large datasets. 28:40 - Data Scientist vs Data Engineer 34:08 - What is a large data set? 36:05 - Closing   Links: Elliott's Blog Differential Privacy Apple and Differential Privacy  Get Social With Us: Still Unsponsored Facebook Page Still Unsponsored on Instagram Chris on Twitter Chris on Instagram Zach on Twitter Zach on Instagram

Many affiliates that we interact with are awesome people and master marketers. However there are some that are looking to make some bucks at our expense. We break down the difference between those we have unlimited budget for and those that we want to strangle.

Overview: Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success.   Outline: 0:00 - Intro 1:39 - Main Topic 2:26 - Foundations / Working with Your Finance Team 6:40 - Promo Playbook 16:30 - Execution 25:55 - Managing Success / Preserving Brand Equity  28:30 - Closing

We answer some marketing 101 questions from Quora then dive into marketing niche specific professional services with no budget.

Pro-tips for turning around travel catastrophes, how Apple is using fancy financing and pricing to drive sales and launching a B2B focused eBook.

Should you side hustle, should you hire people who side hustle? YES! Also we "help" someone with imagined marketing problems.

We give you our template for getting the most out of your day. Why you should care about YouTube creators not getting paid. Facebook still in the news for crazy election stuff. And KFC Doing it right on social media.

This time we deal with ambient noise in the Big Easy. Topics include Amazon’s disruption machine destroying athletic ware, millennials drinking wine not beer, and building out a podcast. We describe our podcast launch plans, so if you are here, this plan worked on you.

How Trump used Facebook to win an election and how the general population does not understand that marketing tool, Dove's massive Facebook blunder, McDonald’s willing the social media / cultural relevance lottery then dig into what work-life balance means as you start to advance in your career.

OG internet marketers, Facebook’s growing roll in our lives, privacy and future episodes.