Podcasts about Buffer

Antoni Rémillard et Charles Deschamps------------------------------------------------------------------Pour suivre FAF - http://fafhumoriste.comPour suivre Will - http://willpaq.comPATREON - http://yantheriault.com/PatreonDiscord - http://yantheriault.com/discordTwitter - http://yantheriault.com/twitterInstagram - http://yantheriault.com/instagramFacebook - http://yantheriault.com/facebook

The Minister for Food and Agriculture has not received GH¢200 million from the Ministry of Finance for buffer stock operations. Cabinet approved GH¢200 million for purchasing excess produce, but only GH¢100 million has been released. If the funds have been released, where are they? We demand clarity on the account the money was transferred into. - Samuel Huntor, Media Liaison Officer, Ministry of Food and Agriculture.

Jonathan Guimond------------------------------------------------------------------Pour suivre FAF - http://fafhumoriste.comPour suivre Will - http://willpaq.comPATREON - http://yantheriault.com/PatreonDiscord - http://yantheriault.com/discordTwitter - http://yantheriault.com/twitterInstagram - http://yantheriault.com/instagramFacebook - http://yantheriault.com/facebook

Henry van der Merwe – National Chairperson, South African Petroleum Retailers Association (Sapra) SAfm Market Update - Podcasts and live stream

The personal savings rate fell to just 2.6% in April — a low not seen since June 2022, according to the Bureau of Economic Analysis. That means Americans have, on average, less cash leftover at the end of the month. Gas and grocery price inflation are partially to blame. Also in this episode: Office real estate looks a little K-shaped, one city tries to relieve budget problems with trademarked merch, and Kai breaks down the April PCE report and Q1 GDP revision.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

The personal savings rate fell to just 2.6% in April — a low not seen since June 2022, according to the Bureau of Economic Analysis. That means Americans have, on average, less cash leftover at the end of the month. Gas and grocery price inflation are partially to blame. Also in this episode: Office real estate looks a little K-shaped, one city tries to relieve budget problems with trademarked merch, and Kai breaks down the April PCE report and Q1 GDP revision.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Shares of Meta moving higher as the social giant rolls out a new subscription plan for its platforms. What the changes will look like to Facebook, Instagram, and WhatApp… and if the new offerings can keep boosting Meta's stock. Plus Salesforce reports results, oil continues to pull back, and why a top market strategist is keeping cash on the sideline as a so-called “market irony” plays out amid the uncertainty.  Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jenn Monast et Carl Ganon Bisaillon!!------------------------------------------------------------------Pour suivre FAF - http://fafhumoriste.comPour suivre Will - http://willpaq.comPATREON - http://yantheriault.com/PatreonDiscord - http://yantheriault.com/discordTwitter - http://yantheriault.com/twitterInstagram - http://yantheriault.com/instagramFacebook - http://yantheriault.com/facebook

We break down a 2026 coyote diet study to reveal how blackberry availability actually buffers fawns from predation, and what that means for how you should be thinking about your turkey management.    Resources: Gulsby, W. D., et al. (2015). White‐tailed deer fawn recruitment before and after experimental coyote removals in central Georgia. Wildlife Society Bulletin, 39(2), 248-255. Jensen, A. J., et al. (2026). An omnivore's options: Altered predator behavior during periods of overlapping resource pulses. Ecosphere, 17(3), e70282. Turkey Predators | Ep 06   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   We've launched our second online wild turkey course  ! Enroll in  Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio   Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak

We break down a 2026 coyote diet study to reveal how blackberry availability actually buffers fawns from predation, and what that means for how you should be thinking about your turkey management.    Resources: Gulsby, W. D., et al. (2015). White‐tailed deer fawn recruitment before and after experimental coyote removals in central Georgia. Wildlife Society Bulletin, 39(2), 248-255. Jensen, A. J., et al. (2026). An omnivore's options: Altered predator behavior during periods of overlapping resource pulses. Ecosphere, 17(3), e70282. Turkey Predators | Ep 06   Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab   We've launched our second online wild turkey course  ! Enroll in  Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio   Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now!    Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow  UF Game Lab @ufgamelab, YouTube   Want to help wild turkey conservation? Please take our quick survey to take part in our research!   Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com!   Watch these podcasts on YouTube   Please help us by taking our (quick) listener survey - Thank you!    Check out the DrDisturbance YouTube channel! DrDisturbance YouTube   Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support!   Leave a podcast rating for a chance to win free gear!   This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org.    Music by Artlist.io Produced & edited by Charlotte Nowak

Jeff Méthé et Alex Demers------------------------------------------------------------------Pour suivre FAF - http://fafhumoriste.comPour suivre Will - http://willpaq.comPATREON - http://yantheriault.com/PatreonDiscord - http://yantheriault.com/discordTwitter - http://yantheriault.com/twitterInstagram - http://yantheriault.com/instagramFacebook - http://yantheriault.com/facebook

SMJC FULL Class 35 LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow) … This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club!Learn More and Join Us at https://socialmediajungle.club/ … This is our regular SMJC check-in with a BONUS DEMO (Demo 2) you can copy anytime you need to create content quickly. Watch me create another Quote Graphic in Adobe Express, then export it and organize both the image and the caption text so it's ready to schedule later. Listen https://www.askawebgeek.com/wp-content/uploads/35-SMJC-Class-35-YT-DEMO-2-Quote-Graphic.mp3 Download Episode In this class, you'll see: How I build a clean quote graphic in Adobe Express How I export and name the file for easy organization How I save and organize the caption text for reuse How I prep everything so posting later is fast and painless Want to watch me schedule the post in Buffer too? Check out LIVE Demo: Create a Quote Graphic and Schedule It in Minutes (Adobe Express + Buffer) Ask a Web Geek: Join our FB group: See Ask a Web Geek (@FB) Jump into our ongoing conversations! What are YOUR questions? How can we HELP YOU? More Resources: More Resources & links at Jungle-Studios.com/resources BONUS Trainings and Resources! Refer to / Browse https://jungle-studios.com/meet-cj Related Episodes SMJC35 – LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow) by CJ Gilbert | May 18, 2026 | EpisodesSMJC FULL Class 35 LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow)... This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club!Learn More and Join Us at https://socialmediajungle.club/ ... This is our regular... SMJC33 – LIVE Demo: Create a Quote Graphic and Schedule It in Minutes (Adobe Express + Buffer) by CJ Gilbert | May 4, 2026 | EpisodesSMJC FULL Class 33 LIVE Demo: Create a Quote Graphic and Schedule It in Minutes (Adobe Express + Buffer)... This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club!Learn More and Join Us at https://socialmediajungle.club/ ... Want a repeatable... New Topics Discussed Weekly Join our Facebook Group Today! Want to Join Us? Join our FB Group to Ask a Question and Participate LIVE Play / Watch / Listen 1.) Join Us on Facebook 2.) Watch on YouTube 3.) Follow Us on Twitter 4.) Listen by Podcast Apple Podcasts | Google Podcasts | RSS

Reporter Noah Hurowitz shares his undercover experience inside an Israeli sale of Palestinian land at a synagogue. Organizer Lexi Sasanow shares their work to sustain Mayor Zohran Mamdan's veto of a buffer zone bill banning protests in New York City. Three ways to listen​

Welcome to The Turf Zone podcast. This episode covers the business behind the green with the article “How to Price Your Services for Profit” written by Kristina Kelly. When it comes to running a turfgrass business, your work is rooted in results. Healthy lawns, properly installed sod, and satisfied customers are the visible signs of success. And behind every vibrant blade of grass is a business owner making daily decisions that impact their bottom line. One of the most important? Pricing. Setting the right price for your services can feel like trying to hit a moving target. Charge too little, and you're leaving money on the table or risking your ability to sustain operations. Charge too much, and you might struggle to stay competitive in your market. Whether you're a seasoned professional or new to the industry, understanding how to price your services for profit is key to long-term stability and growth. Know Your True Costs Before setting any price, you need to understand what it actually costs to deliver your services. That means looking beyond just materials and labor. Your total cost should include direct and indirect expenses, such as: Labor wages, including payroll taxes and workers' compensation Equipment maintenance, fuel, and depreciation Material costs, like sod, seed, fertilizer, and irrigation supplies Insurance, licenses, and permits Office overhead, marketing, and administrative costs If you're only calculating based on materials and hourly labor, you may be unintentionally operating at a loss. Developing a simple spreadsheet or using job-costing software can help you track these figures and understand your cost per service. This step lays the foundation for profitable pricing. Factor in Your Desired Profit Margin Once you know your costs, it's time to add your profit margin. This isn't greedy. It's necessary. Profit allows you to reinvest in your business, build a financial cushion, and pay yourself a fair wage as the owner. A healthy net profit margin in service industries typically ranges from 10 to 20 percent, though it may vary based on your service mix and market. For example, if it costs you $2,000 to complete a sod installation job, and you want a 20 percent profit margin, your price should be at least $2,500. Many business owners make the mistake of only charging enough to cover costs, which can lead to financial stress or burnout down the road. Understand the Market (But Don't Let It Dictate Your Value) Knowing what competitors charge is important, but it shouldn't be your only reference point. Pricing strictly to match or undercut the competition can turn into a race to the bottom. Instead, use market research to understand the range of prices in your area, and then position yourself based on the value you provide. If your work is high quality, your team is reliable, and you offer responsive customer service, you don't need to be the cheapest option. Instead, you can charge what you're worth and attract customers who recognize and value professionalism. That might mean saying no to some price-sensitive clients, but it will help you build a stronger, more sustainable client base in the long run. Avoid the Temptation of Flat-Rate Guesswork It can be tempting to offer flat-rate pricing to simplify your quotes, but this approach can backfire if it's not backed by data. Every job is different, and variables like square footage, site conditions, soil prep, and access points can dramatically affect your costs. If you rely on gut instinct or round numbers to quote jobs, you may end up underbidding without realizing it. Instead, develop a pricing model based on per-square-foot or per-hour rates that can be customized to each job. This approach also helps you educate your clients and show transparency in your pricing. Build in a Buffer for Risk and Rework Not every job goes according to plan. Weather delays, equipment breakdowns, and last-minute client changes can eat into your profitability. When calculating your price, include a small buffer to account for the unexpected. This might be an extra percentage added to your labor costs or a built-in contingency fee. Additionally, consider how you'll handle rework or warranty issues. If you offer a guarantee on sod establishment or turf health, make sure that's reflected in your pricing structure. It's better to plan for these scenarios than to absorb the cost later. Your pricing shouldn't be static. Costs increase over time, and so should your rates. Review your pricing annually (or more frequently if you experience major changes in labor or material costs). Communicate price increases clearly and professionally with clients and reinforce the value they receive. Most customers understand that inflation and industry dynamics affect pricing, especially if they trust the quality of your work. Regular reviews can also help you identify services that may no longer be profitable, or spot opportunities to package offerings in a way that increases revenue. Package and Upsell Strategically One way to boost profitability is by offering bundled services or strategic upsells. For example, if you're installing sod, you could offer irrigation system checks, soil testing, or seasonal fertilization packages. These added services not only increase the overall value of a job, but they also help position your business as a comprehensive turf solution provider. Clients often appreciate a “one-stop shop” approach, especially when it simplifies their to-do list and increases the success of their lawn or landscape investment. Know When to Walk Away Finally, remember that not every job is the right fit. If a prospective client pressures you to lower your price or match a competitor's rate without understanding the difference in service quality, it may be best to politely walk away. Saying no to low-margin work frees up your time and resources for jobs that are actually profitable. It takes confidence and discipline, but walking away from the wrong clients is just as important to your bottom line as securing the right ones. Pricing Done Right Pricing is one of the most important decisions you make as a turfgrass professional and business owner. It requires a clear understanding of your costs, an honest evaluation of your value, and the willingness to protect your profit margins. When done right, pricing becomes more than a number on a quote—it becomes a reflection of your professionalism and the foundation of a thriving business. By taking a thoughtful, data-driven approach to pricing, you'll not only ensure the health of your business but also earn the trust and loyalty of clients who see the value in what you do. You have been listening to The Turf Zone Podcast. Follow The Turf Zone on X, Facebook and LinkedIn for all things turfgrass, featuring podcasts, magazines, events and more. Visit www.theturfzone.com for more. The post How to Price Your Services for Profit appeared first on The Turf Zone.

The single most important thing you can do before and during retirement is ensure you have enough liquid, accessible funds to stop portfolio withdrawals when markets turn down. This episode breaks down the specific framework for doing that.

Learn about the latest in local public affairs in about the time it takes for a coffee break! Brian Callanan of Seattle Channel and David Kroman of the Seattle Times discuss the Seattle City Council's changing position on buffer zones for homeless encampment sites, new moves this week by the King County Council to set deadlines for the Regional Homelessness Authority, a one-time progressive firebrand in a new role at the Seattle Metro Chamber of Commerce, the progression of a "shared streets" ordinance in Seattle, and a moratorium on data centers. If you like this podcast, please support it on Patreon!This episode of Seattle News, Views & Brews is presented by Phillips Law Firm. Injured? Their Seattle personal injury lawyers will fight for what you really deserve. 

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Growth does not always slow down because something obvious breaks. Sometimes it stalls because small issues quietly build up across different functions.  In this episode of In Demand, Asia and Kim break down what a growth stall actually is, why it happens, and how to diagnose it. They walk through real examples from DemandMaven clients, including how poor team structure, technical debt, lack of analytics, and founder bottlenecks can silently cap growth.  Overcoming a stall often requires stopping, refocusing the business, and making hard organizational changes. If your company feels stuck despite continued effort, this episode will help you understand where to look and what to change. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links:  DemandMaven Subscribe to The Work by DemandMaven on Substack Joel Gascoigne - Navigating a Multi-Year Decline to New All-Time-Highs In Demand Episode 50: Why Operations Is Your Overlooked Growth Lever Chapters (00:02:30) - What is a growth stall?(00:04:50) - The three most common stall points: 1M, 3 to 5M, and 10M ARR.(00:10:15) - Getting to $10M requires pulling all the growth levers: activation, retention, monetization, and operations.(00:14:30) - Why growth stalls are almost always caused by multiple issues at once and often the solutions might be outside of marketing.(00:16:30) - Why a founder leading product can contribute to a growth stall in the 3 to 5M ARR range.(00:20:40) - How technical debt creates analytics debt, blocks better decision making, and slows growth.(00:27:00) - Why operations and team structure are often hidden contributors to growth stalls.(00:32:15) - Why a 5M ARR company is stuck due to founder bottlenecks.(00:39:00) - Why founders struggle to see the real problem and how bias affects decisions.(00:42:00) - The Buffer turnaround story and the power of pausing everything to refocus.(00:47:00) - Why small teams still need structure, process, operational discipline, and change management.

A note before we begin: RILAs are registered securities, and we don't sell them. We sell fixed annuities — SPIAs, MYGAs, and fixed indexed annuities. This conversation is educational, not a recommendation for or against any specific product. RILAs — registered index-linked annuities — are the fastest-growing annuity category by new premium, with sales reaching $79.5 billion in 2025. That's more than ten times what the category produced a decade ago, and 2024 was the first year RILAs outsold traditional variable annuities. Rapid sales growth doesn't automatically mean a product belongs in your retirement plan. If you've ever seen a RILA illustration and felt like something didn't quite add up, this conversation walks through what these products actually do, where the tradeoffs hide, and why the income story that drives most annuity decisions rarely makes a RILA the right answer. You'll learn how the buffer concept works, why higher caps aren't free, and how absorbing the first 10 to 15 percent of a market loss changes the math on recovery. You'll also see why RILA sales appear to be tracking almost dollar-for-dollar with the decline in variable annuity sales, and what that pattern suggests about who these products are really being built for. The conversation covers the few situations where a RILA genuinely makes sense — a 1035 exchange out of a high-fee legacy variable annuity, non-qualified accumulation after maxing qualified accounts, a long runway of fifteen-plus years to retirement, or an equity-anchored client who refuses to derisk. It also covers where they consistently fall short, particularly on the income side, where a purpose-built fixed indexed annuity with an income rider almost always wins on the math that matters. You'll hear why a 10 percent payout rate on a RILA isn't the same as a 6 percent payout rate on an FIA income rider, and why adding an income rider to a RILA tends to neutralize the very feature that justified accepting buffer risk in the first place. ___________________________________ If you're working through how guaranteed income, principal-protected growth, or a fixed annuity might fit into your retirement plan, schedule a call or send us a written message and we'll walk through SPIAs, MYGAs, and fixed indexed annuities to help you figure out what's actually appropriate for what you're trying to accomplish. To read the article that accompanies this podcast, please click here: Should You Buy a RILA?

Geschätzte Lesedauer: 11 Minuten Hand aufs Herz: Wie viele Marketing-Kanäle hast du schon ausprobiert, ohne dass am Ende ein Kunde wirklich gesagt hat: „Ich habe das Gefühl, wir kennen uns schon"? Genau hier liegt die Stärke von einem Podcast für Unternehmen. Und das Beste daran ist: Du brauchst keine Million Downloads. Denn 50 Downloads pro Folge reichen oft schon aus, sofern du damit genau die richtigen Entscheider erreichst. In dieser VertriebsFunk-Episode spreche ich mit Florian Schartner, einem der renommiertesten Podcast-Experten im deutschsprachigen Raum. Er unterstützt mittelständische Unternehmen dabei, einen Unternehmenspodcast gezielt für Marketing und Vertrieb einzusetzen. Außerdem hat er meinen eigenen Podcast bei der Optimierung und Post-Production begleitet. Was du in dieser Folge lernst: Warum Audio-Content der direkteste Weg ins Ohr deines Kunden ist, wie du mit minimalem Aufwand startest – und weshalb ein Podcast für Unternehmen der unterschätzte Vertriebskanal für den Mittelstand ist. Warum ein Podcast für Unternehmen heute kein Nice-to-have mehr ist Du nutzt selbst Podcasts. Vermutlich hörst du sie beim Pendeln, beim Sport oder zwischendurch im Büro. Dabei holst du dir Inspiration, lernst etwas dazu und bildest dir eine Meinung. Genau das machen deine Kunden auch. Sie wollen sich weiterbilden. Außerdem wollen sie verstehen, was in ihrer Branche passiert. Und sie wollen wissen, mit wem sie es zu tun haben, bevor sie ein Erstgespräch buchen. Der entscheidende Punkt: Sobald ein potenzieller Kunde deinen Unternehmenspodcast hört, bist du wenige Zentimeter vom Gehirn entfernt. Du bist im Ohr. Dadurch erzeugst du Vertrauen, Sympathie und Expertise – alles auf einmal. Diese Wirkung erreichst du mit keinem anderen Medium so direkt. Denn weder ein Werbeplakat noch ein Mailing oder ein Reel auf LinkedIn schafft das. Die unterschätzte Vertrauensökonomie im B2B Im B2B-Vertrieb ist Vertrauen die Währung. Du kennst das selbst: Wenn zwei Anbieter dasselbe Produkt anbieten und einer ist dir sympathischer, gewinnt der mit dem besseren Bauchgefühl. Genau hier setzt ein Corporate Podcast Mittelstand an. Ein Hörer, der dir 30 Minuten zugehört hat, kennt nämlich deine Werte, deine Sprache und deine Haltung. Wenn ihr euch dann zum ersten Mal trefft, ist das Eis längst gebrochen. Google liebt jeden Podcast für Unternehmen Was viele unterschätzen: Suchmaschinen ranken Podcast-Inhalte überraschend hoch. Das heißt, falls dein potenzieller Kunde dich googelt, weil ihr einen Termin habt, ist die Wahrscheinlichkeit groß, dass deine Folgen ganz oben auftauchen. Was passiert dann? Der Kunde kommt vorbereitet ins Gespräch. Er sagt Sätze wie „Ich habe Ihren Podcast gehört, das war so spannend, da müssen wir uns unbedingt unterhalten." Genau das ist der Türöffner-Effekt, den kein klassischer Vertriebskanal so liefert. 50 Downloads reichen: Warum dein Podcast für Unternehmen Relevanz vor Reichweite stellt Vergiss große Charts. Vergiss Top-100-Platzierungen. Sobald du einen Unternehmenspodcast als Vertriebsinstrument nutzt, reden wir nicht über Reichweite, sondern über Relevanz. Bereits 50, 500 oder 1.000 Downloads pro Folge können ausreichen, sofern es die richtigen Hörer sind. Ein Beispiel aus der Praxis: Florian betreut einen Firmen-Podcast aus dem Bereich Maschinenbau und Automatisation. Hardcore-Nische, sehr nerdig. Eine Folge dauert 50 Minuten. Trotzdem werden die Episoden gefeiert – mit rund 600 Aufrufen pro Folge. Warum? Weil die Hörer einen echten Bedarf für das Thema haben. Sie wollen genau das wissen, was dort besprochen wird. Genau darin liegt die Magie des Mediums: Du sprichst nicht zur breiten Masse, sondern direkt zu deinem Wunschkunden. Die Mathematik hinter dem Podcast für Unternehmen ist simpel Stell dir vor, du betreust 50 Schlüsselkunden. Davon hören 30 regelmäßig deinen Unternehmenspodcast. Du erscheinst alle zwei Wochen für 30 bis 60 Minuten in ihrem Ohr. Über ein Jahr summiert sich das pro Hörer auf 12 bis 24 Stunden Aufmerksamkeit. Ehrlich: Welche andere Marketingmaßnahme generiert 12 Stunden ungestörte Aufmerksamkeit bei deinem Wunschkunden? Keine. Genau deshalb funktioniert ein Podcast für Unternehmen so kraftvoll im B2B-Vertrieb. Der Aufwand für deinen Unternehmenspodcast: Viel weniger als du denkst „Ich habe doch keine Zeit dafür" – das ist der häufigste Einwand. Und er ist falsch. Schau dir mal an, wie viel Zeit du täglich auf dem Handy verbringst. Wie viele Stunden pro Woche fließen in Netflix, YouTube oder Social Media? Eine Folge pro Woche bedeutet maximal acht Stunden Aufwand pro Monat. Das ist weniger als ein einziger Tagesausflug zum Kunden von Frankfurt nach München. Die Grundsatzentscheidung steht am Anfang Sobald du dich entscheidest, dass du das wirklich willst, findest du auch eine Lösung. Die Technik ist heute so weit, dass du in zwei Tagen einen Podcast für Unternehmen launchen kannst. Wirklich. Denn die Hürde sitzt nicht im Equipment, sondern im Kopf. Bei dem Gedanken: „Ich muss mich da hinsetzen, ich muss perfekt sein, ich muss alles richtig machen." Vergiss das. Die ersten fünf Folgen sind selten gut. Das ist normal. Außerdem wirst du besser, je mehr du machst – wie beim Laufen oder Fahrradfahren. Das technische Setup für deinen Firmen-Podcast: Quick & Dirty oder Profi? Du brauchst nicht viel. Wirklich nicht. Hier sind die Basics, die ein guter Corporate Podcast oder ein VertriebsFunk-Setup ausmachen: Mikrofon und Software für deinen Podcast für Unternehmen Ein gutes USB-Mikrofon ab 100 Euro reicht aus, um qualitativ guten Sound zu produzieren. Modelle wie das Rode NT-USB oder das Shure MV7 Plus liefern Studio-Qualität für den Heim-Schreibtisch. Software wie Riverside, Squadcast oder einfach Zoom funktionieren für Remote-Aufnahmen. Wichtig ist nur eins: Kopfhörer aufsetzen, Soundcheck machen, übersteuern vermeiden. Schnitt und Bearbeitung Du brauchst kaum zu schneiden. Audacity ist kostenlos, während Adobe Podcast kostenlose KI-Audio-Enhancement-Tools bietet. Wichtig dabei: Schneide nicht zu viel raus. Denn Pausen, Atmer und kleine „Ähms" gehören zur Authentizität. Wenn du jeden Hauch wegschneidest, klingt das künstlich – und das spüren die Hörer sofort. Hosting und Verbreitung Spotify for Creators bietet kostenloses Podcast-Hosting an. Von dort verteilst du auf Apple Podcasts, Google Podcasts und alle anderen Plattformen. Per RSS-Feed kannst du den Podcast für Unternehmen sogar automatisch auf YouTube ausspielen lassen. Das ist heute alles ein Klick. B2B Podcast starten: Welche Formate wirklich funktionieren Falls du einen B2B Podcast starten willst, ist die Themenfindung oft die größte Hürde. Mein Rat: Mach es dir leicht. Hier sind die Formate, die im Mittelstand zuverlässig funktionieren: Das Kundeninterview als Königsdisziplin im Unternehmenspodcast Das ist mein absoluter Favorit. Du lädst einen zufriedenen Kunden ein und stellst ihm drei Fragen: Wie war deine Situation vor unserer Zusammenarbeit? Warum hast du dich für uns entschieden? Wie ist deine Situation heute? Daraus entsteht ein 30-minütiges Gespräch, das gleich vier Effekte erzielt: Erstens hast du ein gigantisches Testimonial. Zweitens hat dein Kunde sich öffentlich zu dir bekannt – die Loyalität steigt dadurch messbar. Drittens hören andere Kunden das und denken: „Wenn der zufrieden ist, lohnt sich das wohl." Viertens erreichst du genau die Lookalikes deines Kunden. Wer ähnliche Probleme hat, klickt sofort auf die Folge. Das CEO-Interview im Corporate Podcast Mittelstand Wo kommt die Firma her? Warum machen wir das alles? Welche Werte treiben uns an? Gerade mit dem Generationenwechsel im Mittelstand – die Boomer gehen in Rente, während die nächste Generation übernimmt – sind solche Folgen Gold wert. Sie konservieren die Legacy. Außerdem geben sie Mitarbeitern und Kunden ein Gesicht. Und sie schaffen eine emotionale Bindung, die kein Mission Statement auf der Website jemals leisten könnte. Experten- und interne Interviews Hol deine Vertriebsleiter, deine Ingenieure und deine Spezialisten ans Mikro. Lass sie über das sprechen, was sie täglich tun. Im Maschinenbau? Lass zwei Ingenieure über aktuelle Werkzeugentwicklung reden – ohne die Firma zu pitchen. HubSpot macht das mit „Marketing Against the Grain" vor: Zwei Nerds reden über KI, ohne ein einziges Mal über HubSpot selbst zu sprechen. Genau das ist gutes Content-Marketing. How-to-Folgen und Einwände entkräften Frag deinen Vertrieb: Was sind die Standard-Einwände, die du jeden Tag hörst? Daraus entstehen 20 Folgen in einem Workshop-Nachmittag. Jede Einwandbehandlung wird zu einer eigenen Episode. Auch jedes neue Produkt ergibt eine eigene Episode. Jede Messe, jede Veranstaltung und jeder Trend liefert Stoff – Themen findest du also zuhauf, sobald du einmal warm bist. Der größte Fehler beim Podcast für Unternehmen: Pitchen statt liefern Ein Unternehmenspodcast ist kein klassischer Werbekanal. Du musst nicht dreimal pro Folge dein Produkt einfügen. Bitte keine Jingles mit „Jetzt kaufen". Das wirkt sogar kontraproduktiv. Denn Hörer merken sofort, wenn du verkaufen willst – und schalten ab. Die richtige Haltung lautet: Liefere Mehrwert. Erzähl Geschichten. Stell kritische Fragen. Bring Persönlichkeit rein. Sobald du als Manager, Geschäftsführer oder Vertriebsleiter offen über deine Erfahrungen sprichst, wird daraus automatisch das beste Marketing, das du je gemacht hast. Du musst nichts verkaufen. Denn du bist die Werbung – allein durch das, was du sagst und wie du es sagst. Konstanz schlägt Perfektion bei jedem Firmen-Podcast Achtzig Prozent aller Podcasts scheitern nach fünf bis sechs Folgen. Das ist die berüchtigte Statistik. Wer es über die ersten zehn Folgen hinausschafft, ist schon weiter als die meisten. Mein Rat aus der Praxis: Produziere am Anfang 15 bis 20 Folgen am Stück. Innerhalb eines Monats. Drei Viertel davon intern, ein Viertel mit Kunden oder externen Experten. Dann hast du Vorrat. Anschließend veröffentlichst du alle ein bis zwei Wochen eine Folge. Außerdem hast du Ruhe, falls mal Urlaub, Krankheit oder ein voller Terminkalender dazwischenkommt. Der Druck der wöchentlichen Veröffentlichung ist real. Wenn dein Kalender bereits voll ist, brauchst du einen Puffer. Sonst gibst du nach drei Monaten auf. Und das wäre schade, weil sich der Effekt eines Podcasts oft erst nach 50 oder 100 Folgen vollständig entfaltet. Mehrfachverwertung: Eine Folge, zehn Inhalte Hier liegt der wahre Hebel. Aus einer einzigen Folge entsteht mit modernen KI-Tools ein ganzes Content-Universum: Aus dem Transkript machst du Blogartikel wie diesen hier. Außerdem entstehen daraus mehrere LinkedIn-Posts. Das Geile dabei: Da steht dein echter Wortlaut drin, nicht der typische KI-Schreibstil mit Ein-Wort-Sätzen. Auch Lead-Magnete und White Papers leitest du ab. Genauso entstehen Mini-Landingpages zu Spezialthemen. Kurze Reels und Shorts wandern auf TikTok, Instagram und YouTube. Ein Newsletter wird daraus. Sogar Sales-Enablement-Material für deinen Vertrieb fällt nebenbei ab. Florian erzählt von einem Kunden, der seine Podcast-basierten LinkedIn-Posts alle sechs Monate erneut veröffentlicht. Seit drei Jahren. Die Posts performen jedes Mal aufs Neue. Denn niemand erinnert sich, was du vor sechs Monaten gepostet hast. Evergreen-Content in Reinform. Das Wichtigste: Buy-in von oben und Vorbereitung Bevor du loslegst, hol dir das Buy-in der Geschäftsführung. Mach keine U-Boot-Aktionen. Bei über 1.000 produzierten Folgen hatten wir nur einen einzigen Fall, in dem ein Chef im Nachhinein eine Folge gelöscht haben wollte – aber das Risiko gibt es trotzdem. Pitch deinen Podcast für Unternehmen intern: Wenig Aufwand, hoher Gain, langfristige Wirkung, deutlich nachhaltiger als jede Messe oder jedes Mailing. Und ein letzter, ehrlicher Tipp: Hol dir am Anfang einen Experten dazu. Jemanden wie Florian, der das Setup macht, dich technisch begleitet, bei der Themenfindung hilft und die Post-Production übernimmt. Sobald das Ding läuft, kannst du es selber stemmen oder weiter outsourcen. Allerdings verhindert der Start mit Profi-Begleitung die typischen Anfängerfehler. Außerdem verhindert er, dass du nach drei Monaten frustriert sagst: „Podcast funktioniert für uns nicht." Quick Takeaways: Das musst du dir merken 50 Downloads pro Folge reichen aus, sofern es die richtigen Hörer sind. Reichweite ist nicht das Ziel – Relevanz ist es. Maximal 8 Stunden Aufwand pro Monat für eine Folge pro Woche. Weniger als ein einziger Außendiensttag. Technik ist heute kein Hinderungsgrund mehr – ein USB-Mikro für 100 Euro plus kostenlose Software reichen für den Start. Kundeninterviews sind das Top-Format für jeden Unternehmenspodcast: Testimonial, Bindung, Lookalike-Reichweite und Vertrauen in einem. Niemals pitchen – wer im Corporate Podcast verkaufen will, verliert die Hörer in Sekunden. Konstanz schlägt Perfektion: 80 Prozent scheitern an Folge 5. Wer durchhält, gewinnt automatisch. Mehrfachverwertung ist der größte Hebel: Eine Folge wird zu Blog, LinkedIn, Newsletter, Reel, White Paper. Fazit: Dein Podcast für Unternehmen ist dein bester Vertriebler Ein Podcast für Unternehmen ist kein Marketing-Spielzeug. Er ist ein strategisches Vertriebsinstrument, das im deutschen Mittelstand massiv unterschätzt wird. Du erreichst deine Wunschkunden direkt im Ohr. Außerdem baust du Vertrauen auf, bevor das erste Gespräch überhaupt stattfindet. Du etablierst dich als Experte deiner Branche. Und du machst Mehrfachverwertung möglich, die kein anderes Format dir bietet. Der Mittelstand wartet noch zu oft, bis die Konkurrenz vorgelegt hat. Genau das ist deine Chance. Während andere noch über Messen und klassische Werbung diskutieren, sitzt du bereits im Ohr deiner Zielkunden. Wenn du Florian und mich also fragst: Es gibt kaum einen Hebel im B2B-Vertrieb, der so wenig Aufwand bei so großer Langzeitwirkung bringt wie ein gut gemachter Unternehmenspodcast. Mein Tipp: Nimm dir 30 Minuten, mach eine Liste mit deinen ersten zehn potenziellen Folgen, ruf einen zufriedenen Kunden an und buche dir ein Erstgespräch mit jemandem wie Florian – oder mit mir, falls du einen Sparringspartner für die Vertriebs-Strategie dahinter brauchst. Was du auf gar keinen Fall machen solltest: warten. Denn jeder Monat ohne Podcast ist ein Monat, in dem deine Wettbewerber die Chance haben, vorher im Ohr deiner Wunschkunden zu landen. FAQ zum Podcast für Unternehmen Wie viele Downloads braucht ein erfolgreicher Corporate Podcast Mittelstand? Im B2B reichen oft schon 50 bis 1.000 Downloads pro Folge aus, sofern du damit genau deine Wunschkunden erreichst. Reichweite ist nicht das Ziel – Relevanz ist es. Ein nischiger Maschinenbau-Unternehmenspodcast mit 600 Hörern pro Folge kann für deinen Vertrieb wertvoller sein als ein Mainstream-Format mit 50.000 Hörern, die nicht zu dir passen. Wie viel Zeit muss ich für einen Podcast für Unternehmen einplanen? Für eine Folge pro Woche solltest du maximal acht Stunden Aufwand pro Monat einplanen. Das ist weniger Zeit, als du für einen einzigen Außendiensttag aufwendest. Mit einem Profi-Partner für Schnitt und Post-Production reduziert sich dein eigener Aufwand auf das reine Aufnehmen. Welches Format funktioniert am besten, wenn ich einen B2B Podcast starten will? Kundeninterviews sind das absolute Top-Format. Du gewinnst gleichzeitig ein Testimonial, stärkst die Kundenbindung und sprichst die Lookalikes deines Kunden an. Daneben funktionieren CEO-Interviews zur Unternehmensgeschichte, Experteninterviews mit eigenen Mitarbeitern und How-to-Folgen, in denen du typische Einwände aus deiner Branche entkräftest. Welche Technik brauche ich, um einen Podcast für Unternehmen zu starten? Ein USB-Mikrofon ab 100 Euro (Rode NT-USB oder Shure MV7 Plus), eine kostenlose Recording-Software wie Riverside oder Zoom und ein Schnittprogramm wie Audacity oder Adobe Podcast genügen. Spotify for Creators hostet deinen Unternehmenspodcast kostenlos und verteilt ihn auf alle relevanten Plattformen inklusive Apple Podcasts. Soll ich im Podcast für Unternehmen meine Produkte oder Dienstleistungen pitchen? Auf keinen Fall. Klassisches Pitchen ist im Corporate Podcast kontraproduktiv und vertreibt dir die Hörer. Stattdessen lieferst du Mehrwert, erzählst Geschichten und zeigst Expertise. Der Verkauf passiert automatisch, weil Hörer dich als Experten wahrnehmen und Vertrauen aufbauen, bevor das erste Gespräch überhaupt stattgefunden hat. Anleitung: In 7 Schritten zu deinem Podcast für Unternehmen So startest du strukturiert und ohne Frust deinen eigenen Unternehmenspodcast – auch ohne technisches Vorwissen. Buy-in von der Geschäftsführung holen Pitch den Podcast für Unternehmen intern: wenig Aufwand, hoher Gain, langfristige Wirkung. Vermeide U-Boot-Aktionen und kläre Verantwortlichkeiten. Themen und Format definieren Sammle in einem Workshop 20 bis 30 Themen. Wähle ein Hauptformat (Interview, Solo, Mischung) und definiere deinen thematischen Nordstern. Technisches Setup einrichten USB-Mikrofon ab 100 Euro besorgen, Recording-Software (Riverside, Zoom) einrichten, Hosting bei Spotify for Creators registrieren. Erste 15 bis 20 Folgen vorproduzieren Nimm in einem Monat einen Stapel Folgen auf. Drei Viertel intern, ein Viertel mit Kunden oder Experten. So hast du Vorrat für die ersten Monate. Veröffentlichungsrhythmus festlegen Veröffentliche alle ein bis zwei Wochen eine Folge. Konstanz schlägt Perfektion. Plane mit Buffer oder ähnlichen Tools im Voraus. Mehrfachverwertung systematisieren Aus jeder Folge entstehen Blogartikel, LinkedIn-Posts, Newsletter, Reels und White Papers. Plane diesen Recycling-Prozess von Anfang an mit. Kontinuierlich optimieren und Feedback einholen Hör nach 10 Folgen rein, frag Kunden nach ihrer Meinung, optimiere Tonqualität und Themen. Die ersten Folgen sind nie perfekt – das ist normal. Deine Meinung ist gefragt Hast du selbst schon mit einem Podcast für dein Unternehmen experimentiert – oder schreckt dich der Aufwand noch ab? Was ist deine größte Hürde: die Technik, die Themenfindung oder einfach die Konstanz? Schreib mir auf LinkedIn und teile diesen Beitrag gerne, sobald er dir weitergeholfen hat. Ich freue mich auf deine Geschichte aus der Praxis.

Tom Vanderbilt joins Ginny Yurich on The 1000 Hours Outside Podcast for a conversation about becoming a beginner again, even when adulthood makes it easy to stay on the sidelines. Thank you for bearing with some audio imperfections in this episode. The conversation itself is such a worthwhile one. Tom's book Beginners is funny, thoughtful, and incredibly motivating, and this episode will make you want to try something new, let your kids see you struggle a little, and remember that learning does not have to belong only to childhood! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kickstarter has become a key part of the author business for those who want to make more money per book, connect directly with readers, and produce beautiful editions they're proud of. In this episode, I share excerpts from interviews with Oriana Leckert, Head of Publishing at Kickstarter, Russell Nohelty, and Sacha Black, alongside my own hard-won lessons from six campaigns that have now made over $140K combined. Whether you're considering your first campaign or looking to refine your process, we cover everything from overcoming your fears to rewards, fulfilment, shipping, marketing, and why I keep coming back for more. In the intro, Writing StoryBundle; Spotify Expands Audiobook Features and Printed Books; Draft2Digital Activation and Maintenance Fees; comment by Kevin McLaughlin; and Barnes & Noble Press change to Minimum Retail Price for Printed Books; AI-Assisted Artisan Author webinars. This show is supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Joanna Penn is an award-winning New York Times and USA Today bestselling author of thrillers, dark fantasy, short stories and travel memoir under J.F. Penn and also writes non-fiction for authors and hosts The Creative Penn Podcast. What Kickstarter is and why it works differently from a normal book launch The fears that held me back for almost a decade — and whether they were justified Starting small: Why you don't need sprayed edges and special hardbacks to run a successful campaign. Creative reward ideas beyond merch: digital rewards, experiential rewards, naming rights, and bundling your backlist Common mistakes that sink campaigns: overestimating your reach, getting shipping costs wrong, and not allowing enough time Fulfilment realities, printing timelines, and reinvesting profit into future stock Marketing your campaign: pre-launch signups, content marketing, email lists, social media scheduling, and Facebook/Meta ads My update for campaign #7, Bones of the Deep: what's changed, what I'm doing differently, and how AI tools are part of my process now Why I now love Kickstarter campaigns and how the spike income model fits a sustainable creative career You can find my Kickstarter campaign for Bones of the Deep here (until 5 May, 2026) and all my previous campaigns here. Introduction Jo: In this episode, I've included excerpts from my own previous solo show about Kickstarter, as well as excerpts from interviews with Oriana Leckert, the Head of Publishing at Kickstarter; Russell Nohelty, who has done lots of successful Kickstarter campaigns and teaches direct sales; and Sacha Black, who did a six-figure campaign last year. I've also added my updates to the end of the episode filling in any last thoughts. You can listen to the full episodes here: Kickstarter for Authors with Oriana Leckert The Mindset and Business of Selling Direct with Russell Nohelty Lessons Learned and Tips from Pilgrimage, My First Kickstarter Campaign Two Different Approaches to Selling Direct with Sacha Black and Joanna Penn What is Kickstarter, and why use it instead of a normal book launch? Here's Oriana Leckert, Head of Publishing at Kickstarter — and the numbers she shares will be higher now, as the episode is from February 2025. Oriana: Kickstarter is a crowdfunding platform. We are unique in the crowdfunding landscape for a few reasons. We are only for creative projects, so you can't use Kickstarter for medical bills, investment funding, or charitable donations. Every project has to create something new to share with the world. Jo: Have you got any numbers on how big the Kickstarter industry is now with publishing, or anything you can share around that? Oriana: Yeah, I would love to. First I'll tell you Kickstarter overall by the numbers. Since our inception, there have been 273,000 projects funded, eight and a half billion — with a “b” — billion dollars pledged, from more than 24 million backers. In publishing specifically, we've had 69,000 projects launched, 3.2 million unique backers, and over $380 million pledged to campaigns. I have lots of other stats, but a few things I'll share. The publishing category keeps growing The publishing category has grown year over year, every year since 2017, in terms of number of projects launched, number of projects successful, and the overall success rate. There has never been a dip since 2017. Another stat I really love about the publishing category: if you look at campaigns that have at least 25 backers, the overall success rate is 84%. I think that's really telling, because 25 backers is a little bit more than your mum, your best friend, the folks who are essentially obligated to support anything you do. So if you can get a little bit beyond that inner circle, your chances of succeeding on the platform are tremendously high. Backers are paying more — and waiting longer Another thing I wanted to call out — I just got some new numbers around this. The average backing amount per backer across the whole category has nearly doubled since 2020. We used to see an average backing around $40, and it's currently at $72 per backer. I think this is clearly around the trend of special and deluxe editions, but it's a great indication that backer behaviour on Kickstarter is just very different from your general book-buying public. People don't come here looking for 99-cent ebooks — the lowest bargain-basement prices. Folks are really willing to pay more because they understand this is a different kind of thing. It's not exactly a purchase. It really is supporting, bringing a strange and wonderful new thing into the world that wouldn't exist before. People are also much more forgiving about timelines. If you buy something from most online booksellers, you're expecting to have it in your hands within a couple of days. People wait months and sometimes years to get their Kickstarter rewards, and they don't mind if the creator is clear and transparent. You're also doing the work of demystifying the publishing process. Why does it take so long? Where are books printed? How long does it take them to ship via freight over the ocean? What do all these things really look like? So it's really interesting just figuring out what your backers want and will bear versus the general book-buying public out in the world. Kickstarter is not just for “desperate” authors anymore Oriana: People used to think Kickstarter was just for desperate folks who couldn't get a book deal through the traditional systems. The change has been so dramatic — people now understand that Kickstarter can be transformative for an author's career, and that it can work for traditional publishing, indie publishing, hybrid publishing, all kinds of authors. Kickstarter is really about collapsing the boundaries between a writer and their readers, a publisher and their fan base, any creative person and their audience. And there are so many benefits to doing that. You get to really thrill your backers with new and exciting rewards. You get to turn what can be a standard book release into a moment. You get to build your brand, your profile, get press, test out ambitious projects. You get to understand so much more about your audience and what they want and how you can give it to them. It's been really marvellous seeing the great success that people can have on our platform and outside of it. Why do a Kickstarter campaign? Jo: Why Kickstarter and not a usual book launch? Benefits for backers If you back a Kickstarter, you get special editions, bonus content, interesting merchandise, bundles, digital specials, print specials, early access. All of them pretty much are really cool books from creators you either already love or those you've never heard of, because you just want to see their cool stuff. I've started buying books from people I have never heard of because I think their books are really cool. Once you start supporting campaigns on Kickstarter, the algorithm will recommend campaigns for you. It's essentially a different way of shopping for great books and other products, and it's just another part of my ecosystem for how I shop. It's a form of direct sales, so you also have a closer connection with the creator. You can message them, for example, and they get it — rather than buying through an online retailer or bookstore. Benefits for creators In terms of benefits for creators, you get to know people in a more personal way through the campaign, messaging with people and connecting more than you would when selling through a retailer, when you don't know who is buying your books. As an author, you can make more money more quickly and retain a higher percentage of the royalties, rather than wait months or years to get paid and have a large percentage taken out by everyone down the chain — publishers, platforms, distributors, and retailers. Brandon Sanderson's $41 million Kickstarter was clearly the pinnacle of what can be achieved, but many authors are happy making a few thousand for their book project upfront and use campaigns multiple times during the year. Kickstarter takes 5% for their fee, although of course you have to factor in the cost of production and marketing. But even then, I make more profit on my book sales through selling ebooks and audiobooks direct, and also printing with BookVault, than I do with KDP Print or IngramSpark print on demand. Higher average order and faster payment Another way you make more money is that the average order per customer is higher with Kickstarter than sales on the usual stores. The average order on my campaign was £37.24 — that's around $45 US — which is at least four times higher than I might have made selling Pilgrimage in the usual way on the major retailers. You get paid two weeks after the campaign finishes, so the money is in your bank account much faster than if you sell on retailers. In terms of cash flow, make sure you time your campaign so you get the money before you have to pay for printing, shipping, and other significant bills. Spike income vs monthly income There are many creators who now make Kickstarter the core of their business. It's a spike income model rather than a monthly income, which most indie authors are used to. The monthly income model is fantastic — I love getting money every month — but it also has the effect of making indie authors behave as if this is a normal job: work every month, get paid every month, put out another book so you get paid in another few months' time. With the Kickstarter model, you can get a bigger chunk of money in one go, so you could potentially move to a big launch and then take more time off before ramping up to the next launch months later. And amusingly, this sounds a bit more like traditional publishing. It's just that as an indie author, when you get that amount of money, it's much bigger. So that kind of launch tempo is an attractive prospect if you think about it: if I just get this big spike of money even once a year, that's really cool. And then of course you can sell it later. What are some of the fears that might stop you? Jo: I held back from doing a Kickstarter for years — almost a decade, in fact — where I backed campaigns and resisted doing a campaign for my own books. Here are some of my fears. Prepare to face your fears Jo: This entire experience thrust me out of my comfort zone and into a new way of creating, launching, and connecting with readers. Pilgrimage is my first memoir, my first special hardback with colour photos, and my first Kickstarter crowdfunding campaign. So I had a lot to learn. The book is very personal and I bare my soul about some dark times, so that was terrifying in itself, let alone trying a new product edition and publishing platform. On the evening I clicked the launch button — and yes, you have to actually click an actual launch button — my heart was hammering out of my chest. I have not felt that nervous since probably the first time publishing on Amazon. I was afraid of failure. I was afraid of being embarrassed if my campaign didn't fund. I wrote a book on marketing — how to market a book — so I would be mortified if I had not funded. In fact, I even changed my target from £5,000 to £1,000 the night before, as I was so terrified it wouldn't fund. I was afraid of getting something terribly wrong and ending up out of pocket through issues with printing and shipping. I was afraid of letting backers down by promising something I might not be able to deliver. I was afraid I had overcommitted myself to a whole load of work I might even resent doing. I am a one-person business, and although I work with freelancers, I still do pretty much everything myself. I am a control freak — you might have noticed. So yes, there was a lot of apprehension and fear. You don't have to go huge Another fear might be the fear of failure — that you'll put up a campaign and no one will buy from you. But one answer is just to do a modest campaign. You don't have to do special hardbacks or merchandise. As Russell says: Russell: Somehow all of the teaching that we have given over the last two years has been executed in a way that makes it seem like you have to do this enormous campaign with sprayed edges and big, beautiful hardcovers and interior illustrations and vellum and all of that stuff. And I want to say first: that is absolutely not true. You don't have to do any of those things. If you look at two of the last three campaigns I've done, all I was offering was paperback books and ebooks, and then audio commentary for one of the campaigns. You can do a Kickstarter — and I often will tell people, especially if they're not an already successful author — do a campaign that is small and easy to get data on before you do something big. The direct connection is actually the point Jo: One of my resistances to this was a sort of, “Oh, I'm actually going to have to do a more higher-touch thing.” But as you say, the reframe is: oh my goodness, this is amazing, because I actually do get to connect with people. Just yesterday I sent a signed book — Pilgrimage, which I did my last Kickstarter on — and this guy was like, “I bought it for myself. Can you sign it to me, because I'm going to do the Camino in a wheelchair?” And I was just so touched. Emailing him back, I just felt, oh my goodness, I'm having a connection with this person that if they'd just bought a book on Amazon, I would not have had. So now it's almost like — it's this totally different view of my business, which is that direct-first means a much more personal way. It really is like we're in that thousand true fans moment that we first talked about 20 years ago. Were my fears realised? Jo: Just to recap, I was afraid of failure and embarrassment if I failed to fund, of getting something wrong and being out of pocket, of letting backers down, and of overcommitting myself and resenting the workload. Really, the only thing that happened was overcommitment and a lot more work than I expected. But the time I put in was also likely the reason for the campaign's success and the reason that the other things didn't happen. I had to learn a new platform and a new approach to publishing and book marketing, so it was kind of a mini degree at the same time. So yes, I will do another Kickstarter — but only for special projects that are suited to this kind of intensive campaign. Tips for campaigns In this section, Oriana shares her thoughts on rewards, and then I'll go into some more of my tips. Thinking beyond merch Oriana: The rewards are really at the heart of the Kickstarter proposition and what makes this kind of fundraising so interesting and thrilling. Basically, your process is you're inviting people on a creative journey. You're saying, “I'm going to make this cool thing. I want your support, and in exchange, you're going to get stuff, you're going to get to be part of my process.” Obviously your main reward is going to be your book, or your series, or if you're a publishing company, your season — whatever it is. That's your main tier. Then you're going to build everything else out above and below that. A lot of people think rewards means swag and merch. Which is fine, but merch can add a lot to your production costs. It's causing you to learn how to produce all kinds of things that maybe you've never done before. So that's not the only way to do it. If you're going to do some merch, I think it's nice to come up with some custom items that feel really related to the work that you're doing. If you've got a romance novel with a pivotal scene on the beach, maybe you'd make some candles that smell like the ocean. Maybe you do some kind of handkerchief that's printed with the pattern of the dress your heroine is wearing. Digital and experiential rewards Oriana: But you can really think beyond merch into digital rewards and experiential rewards. There are a lot of parts of the writing process that can be pulled out and packaged as rewards — things like notes from the field, outtakes, deleted scenes. I've had people write bloopers, as if it were a comedy movie, added new scenes or novellas, other pieces from different works that you've done. Certainly your backlist and other books you've written can all be included. We've seen people do tours of the writer's studio, things like that. Also think about what skills you have in addition to your writing. Perhaps you're excellent at marketing or social media or poetry — you can offer webinars on those sorts of things. Other kinds of ways that people can experience your creative practice. High-end and naming rewards Oriana: Then you can get into high-end, one-off, crazy rewards. One whole section of rewards I love is naming rights. We've seen all kinds — “We'll name the dragon after your dog, or after your mother-in-law. We'll name the hero after your son.” There's a LitRPG novelist named Matt Dinniman who does this really well. He writes these big-cast novels — there are dungeons, and you're in an intergalactic reality TV show with hundreds of characters. In his last campaign, for $666 he would kill you off in his next book, and for $777 he'd let you live and write a whole scene around you personally. You can also do book release parties. You can do book clubs. If you're writing children's books, you can do colouring pages or supplemental material for teachers or other educators. The sky is really the limit, and it is based on your creativity and the things that both you can make and that your audience wants. This is another opportunity — talk to them. Ask them: if I'm going to do a piece of swag, would you rather have an enamel pin or a makeup bag? If I'm going to do alternate covers, would you like the blue cover or the red cover? See what your people are interested in, and then figure out whether it's possible for you to deliver it to them. Learn about the platform from experts Jo: I've been publishing and selling books through online retailers, as well as my own store, since 2008. I know what I'm doing, but I still had a lot to learn. With Kickstarter, it's essentially a completely different ecosystem, with different rules and a different audience, so you have to learn the ropes. Even if you're super successful in other places, you might crash and burn on Kickstarter unless you understand how it works and change your approach accordingly. Start backing campaigns Jo: See how it feels to back Kickstarter campaigns and discover what draws you in as a reader and a fan of specific things. You might find projects you love outside of books — there's plenty of other projects outside of books. You can browse the publishing category to find new books, and also use the search to find things you might like. In this way, you can support fellow creators and learn how the Kickstarter site works for discoverability and marketing. Make sure you go through the Kickstarter.com resources — they have a creator pack which will give you direction on the campaign. Also, their terms of use are really important to read, as there are some assumptions you'll have because you've published on another platform that are incorrect. So do not assume you know what you're doing if this is your first campaign. Ask for feedback before launch Jo: Once you have a draft of your campaign, ask specific people to review it before it launches. You can share a preview prior to launch and get feedback on your page. This helps you refine your story and the rewards, answer any questions before the campaign goes live, and it can also help pique the interest of your audience. I asked specific people who had done Kickstarter campaigns for help at different stages of the process, and this was really useful too. Review common mistakes from other campaigns Jo: If you examine how others made mistakes, you can learn from them. The most common seem to be: Not finishing the book before the campaign Getting the financials wrong for production, shipping, and any other rewards. I know some authors who have ended up breaking even, or sometimes even out of pocket from campaigns. Don't do that. Not making the most of the story sales page and not including everything necessary, so backers don't understand and don't want to support the campaign — essentially, not being clear enough Setting unrealistic goals, like expecting to make six figures on a first campaign Not allowing enough time for everything Not seeking feedback from people who have done it before Not marketing the campaign enough Overpromising and under-delivering Poor communication with backers about the status of rewards Set aside more time than you think you need Jo: The campaign ended up being far more significant than I expected in terms of workload and time to complete. Everyone told me that beforehand, but it was still a surprise. It took time to prepare the multiple editions for the rewards. I usually produce an ebook, paperback, and a large print edition, and I narrate my own nonfiction audiobooks. But for this Kickstarter, I also wanted to do this special hardback with colour photos, a flyleaf cover and silver foil. I wanted to create a special print product I could be proud of. I'm proud of all my books in terms of the content, but the usual paperback print-on-demand books are more about the content than the true beauty of the product. For Pilgrimage: A Book of My Heart, I wanted a special edition, so I worked with Jane on the design, going through my photos from the various pilgrimages to find those that resonated with the content — for example, the cadaver tomb at Canterbury, and my Compostela from the Camino de Santiago. Once we finished, I had that proof copy rushed so we could turn around everything. And I love, love, love the hardback. It has a silken-finish cover and it feels lovely and weighty. The pictures came out well, as the paper is of a higher quality and weight to allow for colour printing. Overall, I am incredibly proud of the finished product. I even sent a copy to my mother-in-law, which I have never done before. And yes, she thinks it's good. I definitely should have allowed more time, as I spent most of the Christmas and New Year period working on the book, recording and editing the audiobook, and preparing for the campaign. I also didn't have time to prepare, record, edit, and produce the Writing Setting and Sense of Place course until after the campaign, and it was really hard to find the energy to do this afterwards. Building the campaign page Jo: It took time to build the Kickstarter campaign page, create the video, and incorporate feedback. Most authors don't write sales pages anymore. Sure, we write a sales description for the book page on the retailers, but we don't often do a whole page for multiple editions. On Kickstarter, you are basically writing a sales page for your campaign, which they call a “story.” Some of your existing audience might just click through and back the campaign without reading it, but most backers will check out the details to find answers to any questions they have. It is a very long page, and you also need a video — or you don't need one, but it's highly recommended. It's best to record the video at the last stage when everything else is done. You can still see my Kickstarter video on my campaign page, so I won't go through everything in detail. But the key aspects are: Who the campaign is aimed at Why the campaign is important to me and the book What products are available Pictures of everything — the page should be really visual — and I included the images in the video as well Sample chapters and sample audio Specifications, with weight, pages, listening time, table of contents About me, the author Stretch goals Add-ons Any questions, risks, and challenges So it's pretty long. Then the reward levels have to be set up carefully for each pledge level with shipping costs, and specific details about what's included. Eventually, I felt like my page had way too much information, but since I didn't really get many backer questions, I guess it did what it was supposed to do. I rewrote and edited that page so many times — adding and changing the order of things, responding to feedback, switching things around. But hopefully I can use that as a template for other campaigns. Marketing takes time too Jo: It took time to prepare the marketing for the campaign. I'm pretty low-key for most launches these days — I publish a book, send a few emails to my lists, announce it on the podcast, do a little social media, update my websites, and move on to the next book. So this was probably my biggest effort in terms of a launch since my first novel back in 2011. I only had a two-week campaign, so I needed to make the most of that window. I'm going to detail the marketing in a separate section, but it took a lot of time to prepare the various things and execute them, as well as keep the energy up for promotion during the campaign. Two weeks was definitely the longest I would want to do — I was really over it by the end. Delivering stretch rewards Jo: It took more time to create and deliver the extra stretch rewards I promised. Since I had pretty low expectations of funding, I set my first stretch goal at £10,000 for “Lessons Learned from Writing a Travel Memoir.” When I promised it, I thought it might be a few pages of tips, and I didn't even think we would get there. But I'm incapable of delivering something that is half done. So when we did hit £10,000, I wrote essentially a short book on the topic, which I then formatted as an ebook and recorded as an audiobook. I'm actually going to turn that into a proper book at some point, so the content will get reused. But that definitely took more time than I expected, because I hadn't prepared it in advance. The backer spreadsheet and fulfilment Jo: It took time to figure out the backer spreadsheet and check all the fulfilment details. Once you finish your campaign, you send out surveys for mailing addresses and to fulfil rewards. I also needed to turn the backer report into a printing order for BookVault, and that was nerve-wracking. The spreadsheets were different formats, and then we spot-checked the orders to make sure people got the right books based on their orders. I was petrified that some people might get the wrong book, and I checked and checked and checked — both on the spreadsheet, and then once the orders were loaded, I checked BookVault as well. I was worried I'd have to resend the right book, which would end up with me out of pocket because they'd have to do double printing and shipping. But thankfully, all the checking made everything good, and I haven't heard from anyone who got the wrong book. Following up with backers Jo: It took time to follow up on failed payments and address issues. Most backers were easy to deal with — they received the updates and Kickstarter emails, they filled in the surveys, and I didn't have any problems. But there were problems with about 5% of backers, most of which were not their fault. There were failed payments when banks thought Kickstarter might be fraud. There were missed emails because of issues with deliverability, so backers didn't receive the rewards, or they didn't fill in the survey and return their address, which meant I couldn't do the order with BookVault — I had to do it later or manually. I had to follow up with every single one of these, some of them multiple times, and I slowly reduced my list of outstanding backers. A tip: If you back a Kickstarter campaign, please log on to Kickstarter a few weeks after the campaign has finished and check for updates. It's possible that you're not receiving the emails from Kickstarter, and the creator may need details from you in order to fulfil your pledge. Tax implications Jo: It took time to figure out the tax implications. This is not legal or financial advice, and your taxes will vary by jurisdiction. Please ask your accountant how you need to treat Kickstarter or any other book-related income. Wherever you are in the world, you will need to pay tax on the income, because we all have income tax, but the complicating factor is whether you also need to consider sales tax. And this definitely differs by jurisdiction. I went to my accountant, who said we should handle it as per any other book sales. I followed my accountant's advice, which treats backers the same way as my customers who buy on Shopify. Ask a professional in your jurisdiction about taxes and finances, even if you are in the UK. I cannot answer any questions. I'm not an accountant. Closing the loop Jo: I haven't had much time to do anything else, as I felt like I couldn't start anything new until everything in the campaign was finished. As soon as the campaign window closed, I felt like I had an open loop in my brain. I desperately wanted to close it in order to say the project was done. I have now delivered all the book and course rewards, and these lessons learned are really the last part of it. I've talked before about the different kinds of energy you need as an author — starting energy, pushing-through energy, and finishing energy. Once the campaign was funded, my finishing energy kicked in and I was driven to get everything finished as soon as possible. I sent the digital rewards out within a few days of the campaign closing, and also shipped the unsigned books, ordered the print books, then went and signed them, and then recorded the course. It has been my primary focus for the last few months, and I haven't been able to do much else except the podcast, which is my weekly commitment to you. Once again, I should have blocked out the time. Bonus tip: Don't plan an international speaking and book research trip during the campaign. International shipping and fulfilment Jo: Be careful with international shipping and fulfilment of signed books or products. Shipping costs can sink your campaign if you get them wrong, so be very careful with this area. I have sold books in 175 countries, and this podcast has a listenership in 228 countries, so I really wanted to have a completely international campaign. I wanted to ship Pilgrimage in any format to any country. Originally I thought I would just charge a bit extra for the book and include shipping. But once I set the book editions up at BookVault and I had the weight and dimensions sorted, I started checking the shipping costs to different countries. For example, we lived in New Zealand for seven years — my husband is a New Zealander, so we go back — so I definitely had to sell in New Zealand. And of course the shipping to New Zealand is very, very different to the US, for example. It is crazy how much shipping costs vary. I discovered I couldn't just assume it would all wash out and I'd end up making a profit somehow. I had to be a lot more careful with the calculations. So I focused on my biggest markets, which in terms of my book sales are the US, UK, European Union, Canada, Australia, New Zealand, and South Africa. I added a note on the campaign to say I would add any other country for print shipping if people contacted me. As it turned out, no one asked for any other countries, so that was the best way to go in the end. If you're in a country where the shipping is outrageous — if you're willing to pay for the shipping, then that's absolutely fine. It's just that for the campaign, I had to focus. When the unexpected happens Jo: Of course, you can try to prepare for everything and then something unexpected and out of your control happens. A big spanner in the works for my campaign was the Russian hack, which took down the UK Royal Mail just before my launch. If you're not in the UK, you wouldn't have heard about this, because in some ways it's a very small issue — but it basically took down Royal Mail and a lot of shipping went into flux. It specifically hit the international side, and other shipping firms ramped up to take the slack. But it made planning for the launch difficult, as the prices were shifting and I didn't know how delivery was going to work. Even for posting in the UK it was hard, because the mail offices were getting backed up. Once again, I'm grateful for BookVault's adaptability, because I could check different addresses and shipping prices even as things changed, and they added new providers for shipping. About 95% of my shipping ended up being within an acceptable range of what I charged. So do your research, weigh and measure your items so you can get exact quotes for each. Check what kind of packaging you need. If you're doing your own shipping, you have to actually type in the shipping costs per reward and per country — it's a lot of manual setup to get it right. But this is critical, so check and double-check — and in fact, I triple- and quadruple-checked, then went to sleep, and then the next day checked again. Having spent 13 years as an IT consultant prior to this career as an author, I will always remember and have learned from the fact that something just might not be working, and then literally if you just go away, go to bed, come back the next day, it'll probably just be working. Sometimes it actually works. So yes, I did that, and every time I checked, pretty much I found something I'd typed in that didn't quite match, because you also have to retype — if you include all the books in the add-ons, you have to type it again. I didn't stop checking until the day before the launch, and then it was right. I was happy, and everything seemed to be fine. Shipping is always a moving target Jo: Revisiting this section made me laugh, because as I record this, in the week before I launch Bones of the Deep, international shipping is disrupted again — by the war in Iran, and the Strait of Hormuz being closed, which is affecting fuel prices. This underscores yet again how important it is to check your shipping. Of course, you can add shipping on later — Kickstarter allows this, as does BackerKit and other services. But as a backer, a customer of people on the platform, I hate being asked to pay shipping later. And since I hate that myself, I don't want other people to feel the same way. So just add a little buffer in, as asking people to pay an extra dollar in their pledge is not that big a deal, but you being out of pocket for every book shipped may well be. Sacha Black on pre-launch and fulfilment In an interview I did with Sacha Black, who writes as Ruby Roe, in December 2025, we talked about her issues with fulfilment. Sacha does a lot of complex printing, shipping, and custom book boxes and more. Her last campaign made over six figures, but of course it had its challenges. Here's Sacha with some of her tips, and then Oriana to close out this section with some other mistakes. Sacha: The first thing is — even before you start your Kickstarter — the pre-launch followers are critical. A lot of people think, “Well…” I guess there's a lot of loud noise about all these big numbers about how much people can make on Kickstarter, but actually a lot of it is driven by you, the author, pushing your audience to Kickstarter. You need more pre-launch followers than you think you do. Lots of people don't put enough impetus on the marketing beforehand. Almost all of our Kickstarter marketing is beforehand, because we drive so many people to that follow button. The other thing we do is early-bird pricing. We get the majority of our income on a campaign on day one. I think it was something wild, like 80% this time was on day one, so that's really important. Fulfilment takes longer than you think Sacha: The second thing is, it takes so, so very much longer than you think it does to fulfil a campaign, and you must factor in that cost. Because if it's not you fulfilling, you're paying somebody else to fulfil it. And if it is you fulfilling it, you must account for your own time in the pricing of your campaign. The other thing is that the amount of time it takes to fulfil is directly proportionate to the size of the campaign. So you do have to think about that. The other lesson we have learned is that overseas printing will drag your timelines out far longer than you think. So whatever you think it's going to take you to fulfil — add several months more onto that, and put that information in your campaign. Reinvesting profit and exclusive rewards Sacha: The last thing — if you have some profit in the Kickstarter, because not all Kickstarters are actually massively profitable. They either don't account enough for shipping, or they don't account enough in the pricing. Thankfully, ours have been profitable, but we've actually reinvested that profit back into buying more stock and more merchandise, which not everybody would want to do if they don't have a warehouse. However, we do have one. We are stockpiling merchandise and books so that we can do mystery boxes later on down the line. It's probably a year away, but we are buying extra of everything so that we have that in the warehouse. So it depends on what you want to do with your profit. For us, it was all about buying more books, basically. The other thing to think about is: what is it that you're doing that's exclusive to Kickstarter? Because you will get backers on Kickstarter who want that quirky, unique thing that they're not going to be able to get anywhere else. But what about you? You've done more Kickstarters than me — what do you think is the biggest lesson you've learned? Tiers, bundles, and AI for planning rewards Jo: Well, I think all of mine together add up to the one you just did. Although I will comment — you said something like £75 per pre-launch backer. That is obviously dependent on your tiers for the rewards, so most authors won't have that amount. My average order value, which I know is slightly different, but I don't offer things like book boxes as you have — so a lot of it will depend on the tiers. Some people will do a Kickstarter just with an ebook — just with one ebook and maybe a bundle of ebooks — so you're never going to make it up to that kind of value. So this is important too: have a look at what people offer on their different levels of Kickstarter. In fact, here's my AI tip for the day. What you can do — what I did with my Buried and the Drowned campaign recently — is, you know, I'm happy uploading my book. I uploaded it to ChatGPT and said, “Tell me, what are some ideas for the different reward tiers that I can do on Kickstarter?” And it will give you some ideas for what you can do, what kind of bundles you might want to do. So bundling your backlist is another thing you can do — as upsells, or you can just do it like I did for Blood Vintage, where I did a horror bundle of four standalone horror books in one of the upper tiers. Bundling is a good way to do it, and also upselling your backlist is a really good way to up things. And also, if you do it digitally — for ebooks and audiobooks — there's a lot less time in fulfilment. Oriana on the biggest mistakes Jo: What are some of the top mistakes you see that mean the campaign doesn't fund, or there are other issues? Oriana: Totally. I mean, the biggest mistake I think authors make — or any creator — is overestimating their ability to reach their crowd. Making sure that your ambition matches your reach is the number one most important thing to come close to guaranteeing that you will be successful. If you're an emerging writer and you're still building your audience and you don't have that many followers or subscribers out in the world, you should not try to fund a multi-volume leather-bound omnibus. Do a real honest assessment of who's in your crowd, how to find them, what percentage of them are likely to support what you're doing, and then find a project that feels realistic based on those numbers. That's really the biggest thing, conceptually. Building a strong project page Oriana: As far as tips for a project page — again, back campaigns and look at what other people are doing. A project page can be either as simple or as complicated as you want to make it. You definitely want to talk about the book: what is in it, what you're writing. Do a trope card if you want — we're seeing those all over the site. Say what kind of book it is, and the specs: page count, trim size, cover design. Obviously if you're doing a special edition, exactly what sorts of bells and whistles, with a prototype if you can. But you can be really expansive from there. What are your inspirations? Who are your collaborators? What brought you to this work? What are some of the things that make you excited about your writing practice, your timeline, your budget? What made you choose these rewards and how you're going to produce them? All those sorts of things will make backers feel both more trusting that you will do the things you're promising, and just more excited to be part of your journey. Marketing your Kickstarter campaign Let's talk about marketing. First, a snippet from Oriana, and then I'll share specifics around marketing tips — many of which are useful if you're launching in any other way. Kickstarter's algorithm rewards attention Oriana: Being on Kickstarter will help you grow your audience, but it's definitely not everything. You really do need to bring your people first. Our algorithm works on attention, so any project that's getting clicks, getting backings, getting comments — our algorithm says, “Oh, people want to look at this. We will expose it to more and more people.” That means raising it up in search results, slotting it into various of the macros and carousels around the site. Our recommendation engine powers recommended projects on the top of campaigns and at the bottom of emails. We are doing a lot to make sure that projects are being surfaced to folks who want to see them. Talk about the book while you're writing it Jo: Talk and share about the book while you're writing it, even though you might not know what it will turn into. I always share my book research and projects in progress, so this was nothing new. But Pilgrimage was years in the making, so I had years of sharing aspects of it. I've shared pictures from every pilgrimage walk on Instagram at @jfpennauthor and Facebook at J.F. Penn Author, and sometimes Facebook The Creative Penn. I've talked on this podcast about each walk, and I've done solo episodes and blog posts about each on my Books and Travel podcast and blog. I also did a poll and shared my book cover design process, and then I did an article on why I ignored target-reader feedback in the end. All this meant that many in my community — including you listening — became aware of my solo walking and also my ecclesiastical interest, my architecture interest, and you enjoyed my photos along the way if you follow me on social media. So when I announced the launch, it was the culmination of years of build-up. Use the pre-launch page early Jo: Set up the Kickstarter pre-launch page as early as possible, and keep promoting it. You can launch a pre-launch page once Kickstarter has approved your project, and you don't have to have finished everything to make it available — just complete the personal and business setup, and fill in enough detail so they can verify your identity and judge the campaign to be real and within the guidelines, and not a scam or spam campaign. I started to promote my pre-launch page, and by the time we went live, I had people signed up on launch. Those people get an email from Kickstarter. Those people were responsible for my campaign funding within the first few minutes, and then taking it to 5x the target within the first 24 hours. Then I started to email my lists, and all of this type of thing. But it was those pre-launch signups that really kick-started — see what I did there? — the whole thing. The benefit of using Kickstarter for multiple projects is that previous backers are notified of your new project. This compounds the effect over time, and is why those who use Kickstarter successfully do multiple campaigns. Kickstarter SEO and on-platform marketing Jo: Kickstarter has its own ecosystem. There's a discovery algorithm that can help you find projects you might like as a backer, and there are different ways to search, but only certain aspects appear in the search. So your title, subtitle, and your header image need to be optimised so people can find you. Your story sales page needs to be clear, with a compelling pitch. People also have to want your rewards, so marketing has to be baked into the products you're offering and who you're trying to attract. Your video doesn't need to be a professional-level product, but it does need to connect with potential backers, so take the time to make a good one. If you've never made a video before, you will need time to upskill. Kickstarter also has social media. Use #KickstarterReads and tag @KickstarterReads. If your project funds quickly and has a good trajectory, you might get picked for the “Projects We Love” badge, which also gives you better discoverability. I got that pretty fast. You can also tag Kickstarter on social media and inform them of your campaign. Content marketing Jo: Content marketing is offering something useful or interesting or inspiring or funny or entertaining for free, in order to attract your target market so they buy your book. This might be an article or blog post, video, audio, podcast, social media, whatever. For fiction, it's usually a free book or a short story or other free examples of your writing that draw people in. Content marketing is my favourite form of marketing, as it is about attraction, not interruption. It also involves creating something in the world that lasts over time, as opposed to an ephemeral spike ad or a social media post that quickly disappears. Each has its place, of course, and I use them all. This podcast is content marketing, although it now also provides direct revenue in the form of corporate advertising and Patreon support. Thank you, patrons and advertisers — and I consider this to be part of my creative body of work. My Books and Travel podcast is also content marketing. Guest appearances for the launch Jo: For this launch, I did content marketing on my own sites and shows, as well as other people's, which I arranged and recorded in advance. I've also mentioned the campaign in the introduction to every one of these shows leading up to the launch and during the launch. I was on some podcasts: Sacred Steps with Kevin Donahue, Wish I'd Known Then… For Writers with Sara Rosett and Jami Albright, Travel Writing World with Jeremy Bassetti, and Into the Woods with Holly Worton. I also did several of my own. I did one on this feed. I did another on the Books and Travel feed. I also included two chapters from the audiobook on the Books and Travel podcast. All of these took time to prepare and produce, but each is a chance for another person to hear about the book. Plus, they're evergreen, and Pilgrimage is available for everyone to buy now, so I can point people at Pilgrimage on other stores. Use a redirection URL Jo: For all my marketing, I used JFPenn.com/pilgrimage, which I can redirect using the Pretty Links plugin on WordPress and point to wherever I want it to go. Before the launch, it went to the pre-launch page; then the campaign itself; and now it goes to the book page. Once I build a special landing page, it will go there. Depending on where you're listening will depend on where it goes, but that's JFPenn.com/pilgrimage. The URL needs to be easy to say out loud for use in podcast interviews and audio-first media. Email your list multiple times Jo: Some things change in book marketing — like the emergence of new platforms like TikTok — but one thing has stayed the same for decades: if you have an email list, you can always sell books. Your email list consists of people who have opted in to hear from you, so you can email them about normal launches as well as your Kickstarter campaign. I have two email lists: one for The Creative Penn around writing, and the other around J.F. Penn for my fiction. I emailed both lists multiple times at different times in the campaign. I use ConvertKit for my email, but there are other options for authors. Use referral links for tracking Jo: Use specific referral links for different aspects of the campaign for tracking returns. Kickstarter allows you to create different tracking links so you can link revenue to specific marketing events. For example, I used one link for my Creative Penn email list, another for my J.F. Penn email list, and yet another for my Facebook advertising. You can also add the Meta pixel and Google Analytics code to the campaign, which can also help with figuring out advertising. And if you don't know what those are, don't worry — you don't have to use them. Book images and social media Jo: I initially mocked up the book using cover images on MockupShots.com, and then resized them in Canva in order to create social media images. I later did a book photo shoot with the hardback in different places to give me more marketing assets to play with — all of which I will use over time as part of ongoing marketing. I prepared and scheduled social media posts to go out every day, and I did that in advance, primarily for Twitter at @thecreativepenn, my Instagram and Facebook at J.F. Penn Author, and also Facebook at The Creative Penn. It was a lot of work, but I really enjoyed it — weirdly — and I need to do more of this for my other books, especially as with Shopify, Facebook, and Instagram link directly into my store, so I can tag books. These days social commerce is a lot smoother through mobile, so someone can see an image on social, click through, and buy immediately. I also did some quotes from the book — so I did pictures, I also did quotes — and I blatantly used our cute British Shorthair cats, Cashew and Ramen, for marketing reasons. I use Buffer to schedule my social media, but there are other tools. I also asked some friends who are travel influencers to share the book, and I sent them the hardback in advance so they could review if they liked. Thanks to Sarah Baxter and Alastair Humphreys for sharing the book, and especially a big thank you to Anna McNuff, who gave birth to twins that week and still managed to share about Pilgrimage. Backer engagement and stretch goals Jo: Let's be clear — it was not natural for me to push a book every day for two weeks. I also felt awkward about engaging with backers multiple times, let alone the wider community who I was sure was sick of my book, but I did it anyway, as it was only a short campaign of two weeks. I sent four updates during the campaign to backers, some of which are visible to the public on my Kickstarter, and then I sent updates afterwards with delivery of the rewards. Although I did resist the stretch goals, as I mentioned earlier, I went with “Notes on Writing a Travel Memoir” and the backer live Q&A. I did scramble to decide on and deliver those, as I really didn't think I would need them — which is crazy. I had such low expectations of what I might achieve. But next time I would definitely plan stretch goals in advance and in more detail. Facebook advertising Jo: I did some Facebook ads for the campaign — although I should call them Meta ads, because they're also on Instagram. I primarily aimed them at my email lists and people who follow my pages, but also some wider reach using lookalike lists and walking interests. I used a tracking link, so I know that the revenue that came in through people backing it more than paid for the ads. So I would do more of this next time. Marketing things I didn't do Jo: I didn't try to get any press or traditional media attention, mainly because I would have had to approach outlets much earlier in the process. I didn't have the hardback finished until a few weeks before the campaign, rather than a few months before, which is when pitching for press is a better idea. I also didn't collaborate with other creators on Kickstarter, even though I knew other authors doing campaigns at the same time. A couple of people asked me about cross-promotion, but their campaigns were not at all related to Pilgrimage. As with all book marketing, there is only a point to cross-promotion if you target the same readers. I had intended to do some Facebook, Instagram, and YouTube Live videos, but I struggle with live videos in general — and especially when I'm tired — so I didn't go ahead with those. I might consider more of those next time. Do a survey for everyone Jo: My tip is — do a survey for everyone. As part of a campaign I previously backed, I noticed that I didn't actually need to do a survey for the digital backers, because they could just get the rewards if I emailed through Kickstarter. And sure enough, you can just email the BookFunnel links, the course discount code, etc., through the campaign. But this was a mistake. I should have done a survey for everyone. If you do a survey, you can get the real email, as some people use a cloaked email. You can also include a checkbox asking people if they want to sign up for your email list. Respecting backer data Jo: So while you do get the email addresses of everyone who backs your campaign in your backer report, you cannot just upload them to your email provider and start emailing them about your other books. Kickstarter's terms of use include the following: When you use Kickstarter, and especially if you create a successful project, you may receive information about other users, including things like their names, email addresses, and postal addresses. This information is provided for the purpose of participating in a Kickstarter project. Don't use it for other purposes and don't abuse it. This is about data protection and privacy laws. Basically, Kickstarter is the platform in this instance, and people have signed up to receive emails from Kickstarter, but not from you. All emails about the campaign go through Kickstarter, and you don't have permission to just upload that list to your own email system and start sending more emails. They have not specifically said they want that, unless they have in a survey with opt-in — which I didn't do. Of course, there are indirect ways to attract people to sign up for your list. My book Pilgrimage includes ways to hear from me further, so some backers will go on and sign up for my free thriller ebook at JFPenn.com/free, or my Author Blueprint at TheCreativePenn.com/blueprint. You can also do updates later, for example when you have a new campaign, and in this way Kickstarter acts as a different ecosystem for email. Should you consider a Kickstarter campaign for your book? Jo: To be honest — only if you consider this to be a career you want to invest in, and a platform you want to do more than one campaign with. If you just have one book or a couple of books, or you're just starting out, or you don't want to do marketing and connect with readers, then definitely don't do a Kickstarter. It is not some magic button that will make you money — like uploading to Amazon is not a magic button that will make you money. It takes time and effort to have a successful campaign. But if you do want to build a long-term author business, then selling direct should have some part to play, and Kickstarter is a great way to make more money per book and connect with readers. It's really only the beginning of the trend of authors selling direct, so don't worry — you can learn how to do this over time. Update for Bones of the Deep, my 7th campaign in April 2026 Jo: It was interesting to revisit my lessons learned and other people's tips, and really, there are only a few things that have changed. I love doing Kickstarter campaigns now Firstly, I absolutely love doing Kickstarter campaigns. I am not nervous at all anymore, and I am just so thrilled to produce gorgeous hardback editions of my books this way. I love delivering beautiful books and new stories or nonfiction to my readers. I love doing the discovery writing webinars and the coaching, and just in general, I appreciate the opportunity to publish this way. I feel like a “real author” — with beautiful hardbacks, doing a signing, getting photos and emails from readers who receive the books. Custom printing keeps expanding In terms of other changes, over the last few years since Pilgrimage, BookVault has expanded their custom printing, so now I have custom endpapers, sprayed edges, different kinds of foil, as well as the silken paper and the ribbon and photos inside. These gorgeous editions are my personal creative reason to keep doing campaigns. I love saying “I made this!” And over time, I would love to get all my backlist into special editions. A repeatable process I'm still doing similar kinds of rewards — the book in all editions — and it's all finished so it's lower stress. Even the audiobook narration is done, so I can fulfil immediately. There's just the live discovery writing webinar to do, and stretch goal Q&A and consulting sessions. I'm also doing bundles, and all my backlist gets bundled in the add-ons, so I have a repeatable process, which makes things easier. Using AI in production I'm using more AI, specifically in the images and video. I love making book images with ChatGPT and Gemini's Nano Banana, and story images with Midjourney, and I use ElevenLabs with my voice clone for audiobooks. I fill in all the details in the AI section of the Kickstarter page, so you can go have a look at that and model it as you like. Spike income, realistic expectations I still like the spike income — but to be clear, my campaigns have varied in terms of financial success, as would be expected given they are all so different. My highest was Writing the Shadow at over £36,000 ($48,000), and my lowest was The Buried and the Drowned, a short story collection, at just under £8,000 ($10,700) — not a surprise at how different they are, given the audiences. Together my campaigns have now made £105,868 (just over $140,000), which I am very happy with. And of course, that's just the beginning, as then I put the books on my stores — JFPennBooks.com and CreativePennBooks.com — and on the usual platforms. A sustainable launch rhythm I still like the project approach — the short-term campaign focus — as I am good at sustaining marketing energy for a short period, and then I can drop off again. As I discussed with Sara Rosett last week as well, it feels sustainable for my career, unlike constant social media or ads. Lower-key marketing this time around I'm putting a lot less energy into marketing in general, relying on pre-launch signups over months of build-up as I talk about my writing process on the podcast, then emailing my lists, announcing it here, and scheduling some social media. It's pretty low-key these days, and that is a happy thing. However, for this campaign, I am planning to run some Meta ads direct to the campaign page, since I have Claude Code/Cowork to help me set them up and run them and crunch the data — and that takes the strain off considerably. More campaigns to come I will definitely be doing more Kickstarter campaigns, most likely a nonfiction one next. I am so glad I was able to get over my fears and do that first one, and I hope that encourages you to consider what might be possible for you and your book. So, if you'd like to check out my campaign for Bones of the Deep — even if you don't want the book, you can always model the sales page, or check out the book trailer — it's at JFPenn.com/bones. That link will go to the Kickstarter campaign from 20 April until early May 2026, and will then redirect. The post Kickstarter Tips for Authors: Rewards, Shipping, Marketing, and Lessons Learned first appeared on The Creative Penn.

4-17 Adam and Jordana 9a hour

Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.   Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about Join Podmatch https://www.joinpodmatch.com/roy   What we Discussed: 0:02 - Welcome & Introduction — Roy introduces Joe Zeplin 0:49 - Joe's background — from Pennsylvania to the corporate world 1:44 - The "cruise ship vs. dinghy" analogy — building something on the side 2:59 - Joe clarifies the analogy and his journey to full-time content creation 4:25 - How AI wiped out Joe's project manager role and forced the leap early 5:09 - Going from one video a month to four videos a week 6:30 - Roy on the freedom of working for yourself — and the boats that sink 7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared 9:53 - Why talking about getting paid matters for small businesses 10:14 - Currency exchange fees — making the client pay the spread, not you 11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies 13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained 14:07 - Free versions and budget-friendly tools for podcasters and creators 16:21 - How to customise timing across platforms from one scheduled post 17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram 20:13 - Platform-by-platform strategy — what works where and why 21:58 - Standing out on Instagram by doing the opposite of everyone else 23:17 - Hashtags in 2024 — are they still relevant? 24:03 - How algorithms have changed and what that means for hashtags 26:36 - Are third-party post schedulers penalised by platforms? 27:30 - Posting and ghosting — why engaging after you post matters 29:23 - Commenting on others in your niche to grow your audience 30:45 - Roy on always engaging — hearts, comments, and even negative feedback 31:20 - AI-generated comments — will they help or hurt? 33:00 - Virally's inbox management tool — responding across all platforms in one place 34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms 35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal 36:38 - Using sound bites and previews in podcasts and videos 37:16 - Building a team and scaling content production 38:54 - Sleeper videos — why old content can suddenly take off 40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts 42:00 - Why content creators quit too early — the reality of silent viewers 43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake 44:43 - How brands and guests still look at follower count over quality metrics 46:00 - The future of creator metrics — loyal fan base over vanity numbers 48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search 50:39 - Maximising YouTube's 5,000-character description limit for SEO 50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions 51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers 51:51 - Roy wraps up and invites Joe back 52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel #JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline How to connect with Joe Zeplin:

A screencast from Chapter 14 in CH 223 entitled “Preparing a Buffer”

We kick off the baseball season, with Mark Simon talking about all things robo-ump.First, Jayson Stark joins us to explain the "buffer zone" and the imperfections of the new system. He wrote an article about this last month and we're now seeing what he wrote about play out in front of us.Then we're joined by Maxfield Lane and Owen Riley of Oyster Analytics. They're former college baseball players with a statistical expertise who have mapped out when it's best to challenge and when it's best to hold back, and they have an interactive tool that you can use to play along with batters, pitchers, catchers, and umpires.Thanks as always for listening. Please check out the new-and-improved FieldingBible.com website, follow us on Bluesky at @sportsinfosolutions.com, and read our work at SportsInfoSolutions.com. You can e-mail us at Mark@sportsinfosolutions.com.

In this episode, I share the key shifts driving major growth in my business, from moving to implementation-based offers to creating consistent sales through weekly live webinars. I also dive into how I've changed the way I operate as a CEO by slowing down, planning ahead, and staying grounded so I can support this level of expansion. This season has been about balancing momentum with presence and building the capacity to hold more without burning out. Tune in to hear what's working right now and how you can apply it in your own business.

Nick Reisman, POLITICO Albany bureau chief covering New York state government and politics and co-author of the New York Playbook, discusses the latest in state budget negotiations and the major sticking points, including early pension access for public school teachers and the buffer zones for protestors around religious institutions. Photo: State Senators Liz Krueger, left, and Thomas O'Mara, right, debate a bill (S9631) that would extend various expiring laws that allow the Department of Motor vehicles to collect certain fees and pay operating costs on Tuesday, March 31, 2026, in the Senate Chamber at the Capitol in Albany, N.Y. Tuesday was the last day of the state's fiscal budget year. (Will Waldron/Albany Times Union via Getty Images)

The Black Rasslin' Podcast returns to talk the Theatrical Wrestling Regulation Amendment Act of 2025 with Stat Guy Greg and Eel O'Neal before discussing NXT Stand & Deliver airing on YouTube, Carmelo Hayes losing the US title, Chris Jericho's return to AEW, and much more. TAP IN! https://dlcp.dc.gov/release/department-licensing-and-consumer-protections-b26-0026-theatrical-wrestling-regulation Follow Eel O'Neal https://x.com/eeloneal https://linktr.ee/eeloneal Follow Stat Guy Greg https://x.com/statguygreg Watch this episode on YouTube: https://youtube.com/live/3eiCDqx8FiI Become a BRPatreon member: www.patreon.com/blackrasslin The Black Rasslin' Podcast Theme is produced by Anikan & Vader. www.instagram.com/anikanandvader Subscribe to The Black Rasslin' Podcast: YouTube: youtube.com/c/blackrasslin Apple Podcasts: bit.ly/blackrasslinIT Spotify: bit.ly/blackrasslinSP Google Podcasts: bit.ly/blackrasslinGP SoundCloud: @black-rasslin-podcast

Claire Vo is the host of our sister podcast, “How I AI,” a former product executive and engineer, and founder of an AI startup called ChatPRD. Claire now runs her business, podcast, and family life with the help of nine OpenClaw agents running on multiple Mac Minis and old laptops. In this episode, Claire shares her journey from OpenClaw skeptic (it deleted her family calendar the first time she tried it) to true believer, and gives a masterclass in using AI agents in real life.We discuss:1. The exact step-by-step process to install and set up OpenClaw (it's easier than you think)2. How to avoid the biggest OpenClaw mistakes (don't install it on your main computer)3. Actual use cases that have changed Claire's life (e.g. family scheduling, inbound sales, podcast prep, and course management)4. Why multiple specialized agents beat one general-purpose agent5. The security risks everyone worries about—and how to handle them6. Browser limitations, memory issues, and practical workarounds—Brought to you by:Mercury—Radically different bankingOmni—AI analytics your customers can trustOrkes—The enterprise platform for reliable applications and agentic workflows—Where to find Claire Vo:• X: https://x.com/clairevo• LinkedIn: https://www.linkedin.com/in/clairevo• Podcast: https://www.youtube.com/@howiaipodcast• Website: https://clairevo.com• ChatPRD: https://www.chatprd.ai—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Claire and OpenClaw(08:00) The journey from OpenClaw skeptic to believer(11:50) What OpenClaw actually does that's useful(13:35) OpenClaw vs. other AI agent products(17:05) How to actually install OpenClaw: the basics(18:49) Setting up like you'd onboard a real assistant(20:41) Security and privacy considerations(24:53) Live demo: Installing OpenClaw step-by-step(28:47) Setting up Q: an agent for her kids' homework(34:08) Understanding “soul,” “identity,” and “memory”(40:40) The unlock: multiple agents, not just one(45:02) How to run multiple agents on one machine(47:28) Jesse Genet's homeschooling use case(49:58) Real examples and use cases(56:41) Finn, Claire's family agent(1:00:05) Sage the Course Bot(1:02:15) Common issues and workarounds(1:08:08) The Exa/Perplexity web search workaround(1:09:29) Memory management and context overload(1:12:09) Pro tip: Screen sharing to manage Mac Minis(1:14:18) Using Google Workspace for agent collaboration(1:16:24) What makes OpenClaw special(1:20:15) The “yappers API” and ramble mode(1:22:04) Using Claude Code as your OpenClaw brain surgeon(1:25:16) Bringing management skills to AI agents(1:29:32) Why this matters(1:32:37) Lightning round and final thoughts—Referenced:• OpenClaw: https://openclaw.ai• Claude Cowork: https://claude.com/product/cowork• Fry's Electronics: https://en.wikipedia.org/wiki/Fry%27s_Electronics• Peter Steinberger on LinkedIn: https://www.linkedin.com/in/steipete• Telegram: https://telegram.org• WhatsApp: https://www.whatsapp.com• Fin: https://fin.ai• Why OpenClaw feels alive even though it's not (this AI has a heartbeat but not a brain): https://x.com/clairevo/status/2017741569521271175• 5 OpenClaw agents run my home, finances, and code | Jesse Genet: https://www.youtube.com/watch?v=96Vl8s3EQhk• Executive Playbook for AI in Engineering, Product, and Design: https://maven.com/clairevo/ai-native-epd-org• Zach Davis on LinkedIn: https://www.linkedin.com/in/zach-m-davis/• ChatGPT Atlas: https://chatgpt.com/atlas• Perplexity Comet: https://www.perplexity.ai/comet• Browser (OpenClaw-managed): https://docs.openclaw.ai/tools/browser• Buffer: https://buffer.com• Brave: https://brave.com/search/api/• Exa: https://exa.ai• Hilary Gridley on X: https://x.com/yourgirlhils• How to become a supermanager with AI: https://www.lennysnewsletter.com/p/how-to-become-a-supermanager-with• How custom GPTs can make you a better manager | Hilary Gridley (Head of Core Product at Whoop): https://www.youtube.com/watch?v=xDMkkOC-EhI• How to debug a team that isn't working: the Waterline Model: https://www.lennysnewsletter.com/p/how-to-debug-a-team-that-isnt-working• Jensen Huang on LinkedIn: https://www.linkedin.com/in/jenhsunhuang• How I built a 1M+ subscriber newsletter and top 10 tech podcast | Lenny Rachitsky: https://www.lennysnewsletter.com/p/how-i-built-a-1m-subscriber-newsletter• Age of Attraction on Netflix: https://www.netflix.com/title/81779095• Oura Ring: https://ouraring.com/• Eight Sleep: https://www.eightsleep.com• Hoopsalytics: https://hoopsalytics.com• DJI Osmo smartphone gimbal: https://www.amazon.com/DJI-Stabilizer-Tracking-Extension-Stabilization/dp/B0FJ2L67HJ?ref_=ast_sto_dp• Silent basketball: https://www.amazon.com/Rzkipdy-Silent-Basketball-Size-27-5/dp/B0FHFSQWPP/ref=sr_1_9• Marc Andreessen: The real AI boom hasn't even started yet: https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom—Recommended books:• Treasure Island: https://www.amazon.com/Treasure-Island-Robert-Louis-Stevenson/dp/1505297400• Alice's Adventures in Wonderland: https://www.amazon.com/Alices-Adventures-Wonderland-Illustrated-Illustrations/dp/991673268X• Charts for Babies: A Picture Book: https://www.amazon.com/Charts-Babies-Picture-Book/dp/1419785184—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

This is the noon All Local for Thursday, March 26, 2026

Paul Clarke, CEO of CanCambria Energy (OTCQB: CCEYF | TSXV: CCEC) breaks down why the effective closure of the Strait of Hormuz and continued escalation in the Iran war is putting a major squeeze on energy prices that doesn't look like it will let up anytime soon. With Europe facing a potential energy crisis, Paul explains why domestic production of natural gas is vital to the region, and he unpacks how CanCambria Energy fits into the picture, with their flagship Kiskunhalas large-scale, deep tight gas project in Hungary.CanCambria Energy Website: https://www.cancambria.comFollow CanCambria Energy on X: https://x.com/cancambriaDisclaimer: Commodity Culture was compensated by CanCambria Energy for producing this interview. Jesse Day is not a shareholder of CanCambria Energy. Nothing contained in this video is to be construed as investment advice, do your own due diligence.Follow Jesse Day on X: https://x.com/jessebdayCommodity Culture on Youtube: https://youtube.com/c/CommodityCulture

The Buffer team compiled a report called "The State of Social Media Engagement" and Tami from the Buffer team stops by to share the highlights. Also the Head of Instagram shares 3 tips to speed up the content creation process, and I share an article about the lack of privacy from Meta smart glasses. Links: Buffer: The State of Social Media Engagement in 2026: 52M+ Posts Analyzed (Buffer) Instagram: 3 Tips To Make Content Creation Faster (Instagram) Meta: She Came Out of the Bathroom Naked, Employee Says (Svenska Dagbladet) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Buffer team compiled a report called "The State of Social Media Engagement" and Tami from the Buffer team stops by to share the highlights. Also the Head of Instagram shares 3 tips to speed up the content creation process, and I share an article about the lack of privacy from Meta smart glasses.Links:Buffer: The State of Social Media Engagement in 2026: 52M+ Posts Analyzed (Buffer)Instagram: 3 Tips To Make Content Creation Faster (Instagram)Meta: She Came Out of the Bathroom Naked, Employee Says (Svenska Dagbladet) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a supporter of this podcast: https://www.spreaker.com/podcast/the-instagram-stories-social-media-news--6900254/support.

Do you view vulnerability as a weakness or a courageous act of leadership? Coach Matt explores why many high achievers struggle with hyper-independence and the "stoic rock" persona, often using alcohol as a buffer to navigate social edges. Discover the neuroscience of what happens when you remove that "padding", from the recalibration of your anterior insula to the vivid return of body awareness. This episode provides a framework for reframing vulnerability as a competitive advantage, helping you move from "numbing and escaping" to "feeling and responding." Learn how to find your own pace in an alcohol-free journey and why the bravest thing you can do is show up without a guarantee of the outcome.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Park Sutton - When There is no Buffer by West Coast Baptist College

Lets talk with Ryan about the magnetic buffer systems he invented. FryTech Website Podcast Powered By Meprolight USA Call In Segment Powered By Nutrithority Save 20% On Your First Order With Code CLOVERTAC ********** Become A YouTube Channel Member Amazon Influencer Store Visit The CloverTac Website Grab You Some Camorado Apparel

In this episode, Jason breaks down a powerful concept inside the TACT Production System: using buffers in pace with the Remaining Buffer Ratio. Buffers are not contingency. They are intentional protection for specific phases of work and when used correctly, they eliminate rushing, pushing, and panic. The key is not whether you use buffers. The key is how responsibly you use them. Jason explains how the Remaining Buffer Ratio helps teams decide when to consume buffer and when to recover time another way  replacing traditional CPM tools like float reports, S-curves, and earned value metrics with something practical, visual, and flow-based. What you'll learn in this episode: The difference between schedule contingency and phase buffers. What the Remaining Buffer Ratio is and how to calculate it. Why buffers must be used in pace not all at once. How this KPI replaces slippage reports and float tracking. How to make buffer usage responsible and transparent. Are you managing buffers with intention… or reacting when it's too late? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

In this episode, Jason breaks down a powerful concept inside the TACT Production System: using buffers in pace with the Remaining Buffer Ratio. Buffers are not contingency. They are intentional protection for specific phases of work and when used correctly, they eliminate rushing, pushing, and panic. The key is not whether you use buffers. The key is how responsibly you use them. Jason explains how the Remaining Buffer Ratio helps teams decide when to consume buffer and when to recover time another way  replacing traditional CPM tools like float reports, S-curves, and earned value metrics with something practical, visual, and flow-based. What you'll learn in this episode: The difference between schedule contingency and phase buffers. What the Remaining Buffer Ratio is and how to calculate it. Why buffers must be used in pace not all at once. How this KPI replaces slippage reports and float tracking. How to make buffer usage responsible and transparent. Are you managing buffers with intention… or reacting when it's too late? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

It's Thursday, February 19th, A.D. 2026. This is The Worldview in 5 Minutes heard on 140 radio stations and at www.TheWorldview.com.  I'm Adam McManus. (Adam@TheWorldview.com) By Jonathan Clark British preacher challenges buffer zones around abortion mills A preacher in Britain is challenging the country's abortion buffer zones which effectively censor the Bible. Officials arrested, charged, and convicted Stephen Green for holding a sign with a Bible verse near an abortion mill in 2023. The verse was Psalm 139:13 which says, “For You formed my inward parts; You knitted me together in my mother's womb.” Green stated, “As a Christian, I should be able to preach freely all over the land. Psalm 139 is about how we all belong to God from conception. Buffer zones and this conviction [are] a direct attack on the Bible and free speech.” Elon Musk endorsed new conservative political party in England Billionaire Elon Musk endorsed a new conservative political party in Britain last week. On Friday, Member of Parliament Rupert Lowe launched the Restore Britain Party. Musk shared the launch video on X which has received nearly 40 million views.  The party is devoted to ending mass immigration and the creeping Islamification of Britain. Rupert Lowe also stated the party will openly recognize the country's Christian heritage.  Listen. LOWE: “Restore Britain will openly recognize the Christian heritage that shaped this country's moral and civic foundation. (applause) Duty, restraint, forgiveness and, most importantly, fairness. These values created a high trust society. “Restore Britain will end the creeping Islamification of Britain. (applause)  Unfettered immigration from Islamic countries will end. (applause) Britain is a Christian country, and under Restore Britain government, it will remain a Christian country.” (applause) Church of England votes against blessing homosexual couples Last week, the Church of England  voted against proposals to allow blessing services for homosexual couples. The General Synod did not shut the door on the issue though, voting to investigate it in the future.  The move keeps the church from performing marriage services and blessing services for people living in unnatural relations. However, the Church of England's rules already allow blessing prayers within regular Sunday services for such couples.  Proverbs 25:26 says, “Like a muddied spring or a polluted fountain is a righteous man who gives way before the wicked.” Franklin Graham preached in world's southernmost city Evangelist Franklin Graham  preached in Ushuaia, Argentina. It's known as the southernmost city in the world. Listen. GRAHAM: “What makes Ushuaia so special are the people. We love the people. If you can't remember anything else tonight, remember this: God loves you. God sent His Son, Jesus Christ, to take our sins. We deserve death. We're guilty of sin. “Bartimaeus had no hope. There are many of you here tonight. You have no hope. Now, Bartimaeus cried at the right time. Jesus was passing by. The Bible says that ‘God so loved the world that He gave His only begotten Son that whosoever believeth in Him should not perish, but he should have everlasting life.' “Will you invite Christ into your heart? Will you trust Him? Come. Come to Jesus.” Hundreds of people turned to Christ through the evangelistic outreach event. Graham wrote on X, “We give God the glory for each one who responded to the invitation to repent of their sins and put their trust in Jesus Christ as their Lord and Savior.” Eighty-two percent of South Americans identify as Roman Catholic, but evangelicalism has been growing in recent decades.    Graham also plans to visit Peru next month. 21 states challenge mail-order abortion kill pills In the United States, 21 states and 60 members of Congress are challenging mail-order abortion drugs. Louisiana initiated the case, challenging a Biden-era rule from the U.S. Food and Drug Administration. The rule removed the in-person dispensing requirement for the abortion drug mifepristone.  Erik Baptist with Alliance Defending Freedom stated, “The Biden FDA's unlawful authorization of mail-order abortion drugs was meant to be a loophole around states that choose to protect life.” 41-year-old mother Olympic bobsledder wins gold (audio Olympic theme song) American Olympic bobsledder Elana Meyers Taylor  won her first gold medal on Monday. The 41-year-old mother triumphed in the women's monobob event at the 2026 Winter Olympics in Italy.  She is now the oldest gold medalist in an individual Olympic event. After the victory, she said this on Instagram: “The moment we prayed for. Glory to God.” Norway has won the most gold medals Nearly 2,900 athletes from over 90 countries are competing in the 2026 Winter Olympics.  So far, Norway has won the most gold medals and the most medals overall. In the medal count, Norway is followed by Italy and the U.S. A podium finish can mean big prize money for athletes. A gold medalist from the U.S. can win $38,000. Athletes from Singapore can make the most for winning an individual event at $792,000.   Christian missionaries sharing Christ & Bibles in Olympic crowds And finally, Evangelicals are sharing the Gospel at the Winter Olympic Games this year. Hundreds of Southern Baptists alongside International Mission Board missionaries are joining the crowds to share Christ and distribute Bibles. Karen Herfurth is in Italy with a group from Mt. Zion Baptist Church in Huntsville, Alabama. She said, “This is a chance for Southern Baptists to reach more people and impact more lives! We may never know the difference this makes until we are in Heaven.” Close And that's The Worldview on this Thursday, February 19th, in the year of our Lord 2026. Follow us on X or subscribe for free by Spotify, Amazon Music, or by iTunes or email to our unique Christian newscast at www.TheWorldview.com.  Plus, you can get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

If fat loss feels impossible, the issue may not be calories or exercise.     What if that resistance isn't a failure of willpower or metabolism, but a protective response from your body?     On today's show, we explore how body fat acts as a biological buffer, safely storing toxins, excess hormones, and inflammatory compounds when detox pathways are overwhelmed.     We'll go over why forcing fat loss too quickly can backfire, how supporting lymphatic flow and liver detoxification plays a key role in sustainable weight loss, and what foundational steps need to be in place before the body is ready to let go of stored fat.     So join me on today's Cabral Concept 3659 to learn why your stubborn body fat is acting as a buffer and how to unblock it.     Enjoy the show, and let me know what you thought.   - - - For Everything Mentioned In Today's Show: StephenCabral.com/3659 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!

Megan chats with Megan Flatt about building a weekly planning system that actually works and helps you finish your most important work. Megan Flatt is the founder of Let's Collective, a business strategy firm helping entrepreneurs achieve more revenue, time, and fulfillment, without the hustle. Megan is also the author of Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better, where she blends research and practical strategies to help people do less, better. When she's not strategizing, Megan can be found with a stack of romance novels, a fresh set of office supplies and usually a latte. Learn more at letscollective.co If your weeks feel full but your biggest goals keep slipping, this episode gives you a repeatable planning process that protects your time, your energy, and your priorities even during busy or disruptive weeks. Weekly planning saves time, not wastes it: Intentional planning prevents task jumping and reactive work. Your calendar is the container, not your to-do list: You can only commit to what realistically fits. Set work hours before setting tasks: Clear boundaries reduce guilt and increase focus. Brain dumps clear mental clutter fast: Getting tasks out of your head improves decision-making. Buffer time is nonnegotiable: Planning 100 percent of your time guarantees burnout. Progress beats perfect weeks: Consistent review and adjustment is the system. Connect with Megan Flatt Website | Instagram

Maximize Your Reach: The Power of Repurposing ContentIn this episode, Scott Carson breaks down the "Rinse and Repeat" method, a marketing strategy used by global giants like McDonald's to stay top-of-mind with their audience. Many investors make the mistake of "one and done" marketing—posting a video or sending a letter once and giving up when they don't see immediate results. Scott argues that to truly scale a real estate or note investing business, you must embrace remarketing your content, pitch decks, and case studies to ensure you are seen by more than just the small percentage of followers reached by initial algorithms. By leveraging modern AI tools and strategic scheduling, you can turn a single piece of high-quality content into a continuous lead-generation machine.Key Topics Covered:The McDonald's Marketing Model: Scott explains how major brands run the same 30-second ad thousands of times a week to build brand recognition, contrasting this with the typical investor's "one and done" approach.The 15-Minute Pitch Deck: Learn why a concise, fifteen-minute pitch deck is your most powerful tool for raising capital and how to effectively "chum the water" to attract private investors.AI-Enhanced Repurposing: Discover how to use tools like Gemini to transform one video transcript into multiple SEO-rich blogs, descriptions, and social media posts, making AI think you have more content than you actually do.Strategic Scheduling and Re-streaming: Scott shares his personal workflow for using tools like Restream and Buffer to broadcast live content multiple times and rotate infographics daily to maintain a consistent presence.Leveraging YouTube Analytics: Insights into using your channel's "Audience" data to determine the optimal times for uploading and live-streaming to maximize engagement and algorithm favor.Success in raising capital and closing deals isn't just about creating content; it's about making sure that content is seen repeatedly by your target audience. Most sales are made after the fifth contact, yet most investors stop after the first. By applying the rinse and repeat method—tweaking titles, updating thumbnails, and rescheduling your best assets—you can build the credibility and recognition needed to dominate your local market. As Scott says, don't let your hard work fall on deaf ears; take action, use the tools available, and see you at the top.Watch the Original Video of this Episode HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Rover drunkenly passed out in his car while it was running in a closed garage. Tomas' Morning Glory. Rover is still finding problems in the construction of the condo. Buffer zone violator. Charlie's Crappy Valentine's Day. See omnystudio.com/listener for privacy information.

Rover drunkenly passed out in his car while it was running in a closed garage. Tomas' Morning Glory. Rover is still finding problems in the construction of the condo. Buffer zone violator. Charlie's Crappy Valentine's Day. 

Okay my friends, today we’re trying something 100% and completely NEW with this podcast! Yes, even after 500 episodes, I’m still looking for ways to keep it fresh and exciting, so I really hope you enjoy it. In today’s MR Training Talk, we’re going to dive deeper into some of my most popular articles and […] The post Buffer Zones, Optimizing Training and In-Season Workouts appeared first on Robertson Training Systems.

If fat loss feels impossible, the issue may not be calories or exercise.     What if that resistance isn't a failure of willpower or metabolism, but a protective response from your body?     On today's show, we explore how body fat acts as a biological buffer, safely storing toxins, excess hormones, and inflammatory compounds when detox pathways are overwhelmed.     We'll go over why forcing fat loss too quickly can backfire, how supporting lymphatic flow and liver detoxification plays a key role in sustainable weight loss, and what foundational steps need to be in place before the body is ready to let go of stored fat.     So join me on today's Cabral Concept 3659 to learn why your stubborn body fat is acting as a buffer and how to unblock it.     Enjoy the show, and let me know what you thought.   - - - For Everything Mentioned In Today's Show: StephenCabral.com/3659 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!  

Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled growth—a problem that faces almost every team.We discuss:1. Jason's five-step framework: logo retention, pricing, NRR, marketing channels, target market2. A small tweak that'll double response rates on your cancellation surveys3. Why “it's too expensive” is almost never the real reason customers cancel4. The “elephant curve” of growth5. How repositioning the same product can increase revenue 8x6. When to reconsider if growth is even the right goal for your business—Brought to you by:10Web—Vibe coding platform as an APIStrella—The AI-powered customer research platformBrex—The banking solution for startups—Episode transcript: https://www.lennysnewsletter.com/p/why-your-product-stopped-growing—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Jason Cohen:• Preorder Jason's book: https://preorder.hiddenmultipliers.com/• X: https://x.com/asmartbear• LinkedIn: https://www.linkedin.com/in/jasoncohen• Blog: https://longform.asmartbear.com• Website: https://wpengine.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Cohen(05:19) Jason's writing journey(08:25) Questions to ask when your product stops growing(18:17) Getting real customer feedback(20:27) Analyzing cancellation reasons(26:54) Onboarding and activation(29:35) Quick summary(35:46) Revisiting pricing strategies(41:46) Positioning strategies(47:52) Why pricing is inseparable from your strategy(52:06) The importance of net revenue retention (NRR)(01:00:25) Asking whether or not this is good for the customer(01:04:34) Leveraging existing customers(01:06:42) Are your acquisition channels saturated? The “elephant curve”(1:09:41) Why all marketing channels eventually decline(01:12:04) Direct vs. indirect marketing channels(1:13:36) Getting creative with new channels(01:19:04) Do you actually need to grow?(01:25:57) Deciding when to quit(01:29:27) Book announcement(01:33:21) AI corner(01:34:35) Contrarian corner(01:37:43) Lightning round and final thoughts—Referenced:• Tyler Cowen's website: https://tylercowen.com• How to Perform a Customer Churn Analysis (and Why You Should): https://www.groovehq.com/blog/learn-from-customer-churn• Linear: https://linear.app• Jira: https://www.atlassian.com/software/jira• Patrick Campbell's post on X about pricing: https://x.com/Patticus/status/1702313260547006942• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam: https://www.lennysnewsletter.com/p/pricing-and-scaling-your-ai-product-madhavan-ramanujam• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs): https://www.lennysnewsletter.com/p/m-and-a-competition-pricing-and-investing• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Buffer: https://buffer.com• AG1: https://drinkag1.com• How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com): https://www.lennysnewsletter.com/p/how-to-find-hidden-growth-opportunities-albert-cheng• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• The Elephant in the room: The myth of exponential hypergrowth: https://longform.asmartbear.com/exponential-growth• HubSpot: https://www.hubspot.com• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• Adjacency Matrix: How to expand after PMF: https://longform.asmartbear.com/adjacency/• Ecosystem is the next big growth channel: https://www.lennysnewsletter.com/p/ecosystem-is-the-next-big-growth• ChatGPT apps are about to be the next big distribution channel: Here's how to build one: https://www.lennysnewsletter.com/p/chatgpt-apps-are-about-to-be-the• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• ER on Prime Video: https://www.amazon.com/ER-Season-1/dp/B0FWK5WJQ4• The Pitt on Prime Video: https://www.amazon.com/The-Pitt-Season-1/dp/B0DNRR8QWD• Wispr Flow: https://wisprflow.ai• Anker: https://www.anker.com—Recommended books:• Will: https://www.amazon.com/Will-Smith/dp/1984877925• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Hidden Multipliers: Small Things That Accelerate Growth: https://preorder.hiddenmultipliers.com• On Writing Well: The Essential Guide to Mastering Nonfiction Writing and Effective Communication: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com