StoryMatters Podcast by James Cook Media

Sam Cook and Paddy Ney talk about their new project StoryMatters podcast series. The speakers intoduce the audience to the concept of the storytelling and share the their own stories that made them storytellers in the digital age. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In this episode, Samuel P.N. Cook has an inspiring conversation with his Chris Miller, a composer from his high school music department. They talk about music as a powerful tool both in our society and in storytelling. Being a teacher and mentor for many talented students and a great composer, Chris shares his knowledge of music as not only an art but also a powerful tool of influence. You will learn why music is so important when creating a high-quality story that inspires. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

What is the difference between Conversion Rate Optimization and User Experience? Listen and find out. In this episode you will meet Conversion champion Peep Laja, the owner of the CXL institute and the author of biggest conversion optimization blog in the world. Peep and Sam will take you down the rabbit hole and into the world of conversion optimisation. They’ll discuss how businesses should approach CRO and what to avoid when rebranding your website. You’ll learn about the tools you’ll need to optimise and the dangers of getting conversion optimisation wrong.

Join Samuel P.N. Cook as he interviews Peter Sage about his journey in becoming a business and personal development coach. Peter Sage has worked directly with Tony Robbins and is now the founder and director of the Sage Business School. In this podcast episode Peter explains the importance of mindset in your life and how changing your mentality can completely revolutionise your life. Even through hardships, Peter explains how attitude is everything as you grow as a human throughout your life.

In this episode, Samuel P.N. Cook interviews Yanni Kotsonis Ph.D., a history professor at NYU, about how story influences history as well as modern life. Yanni goes deep into how centuries-old storytelling has molded society’s reactions to events and perceptions of others. Sam and Yanni will explore story as a tool of inspiration in modern times, they will dig into how a single narrative can create purpose and unite civilisations.   Podcast moments that matter to you:   00:01:00: Introduction To Special Guest Dr. Yanni Kotsonis 00:17:00: How Storytelling Built The Modern World 00:23:00: What History Actually Is 00:30:00: The Power Of Story 00:45:00: Use Stories To Develop A Purpose In Life 00:58:00: How To Create Stories That Unite Societies 01:05:00: How Stories Feed Our Humanity  

We are joined a king of paid traffic world - Mike Hill. Samuel P.N. Cook and Mike are discuss the entire journey of digital advertising starting from late 90s all the way until today. After listening to this podcast you will have a deep understanding of the Facebook algorithm update and importance of the advertising platforms. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

Samuel P.N. Cook is joined with South African filmmaker and marketer Ryan Spanger who provides valuable insight on executing a effective story using the medium of film. From pizza boy to filmmaker/marketer, Ryan has come a long way since his years in film school, picking up valuable knowledge along the way. You will learn how to cultivate authenticity in your marketing ads and how to interview people to get the best out of them. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

We are joined with Andre Chaperon: email copywriter, marketing expert, and founder of the tinylittlebusinesses.com. Samuel P.N. Cook interviews Andre, his former mentor, about the interplay between marketing strategies and tactics. Chaperon gives a fresh perspective on how to become successful in marketing without resorting to sleezy marketing schemes. You will learn how a solid strategy tailored to your business will accelerate your end result once the right tactics are used. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In the fourth episode, Samuel P.N. Cook interviews James Schramko - business coach, mentor, investor and author of “Work Less, Make More” book. You will learn the difficulties that a digital marketer faces in the beginning of his career, the questions he asks and the solution he finds. You’ll be able to compare online courses to professional coaching in terms of learning opportunities. You’ll understand the the pros and cons of affiliates as well as the differences of American, European, and Australian marketing approach. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.  

We are joined with former colonel, author and history teacher Paul Yingling. Samuel P.N Cook interviews his former mentor on how to successfully use narrative to unite an organisation and overcome adversity. Using examples from the Battle of Tal Afar, Paul and Sam dissect the incredible role their mentor General H.R McMaster (current security advisor to the White House) played in changing the narrative in the Gulf War. You will learn how a new narrative and mutual respect won the battle of Tal Afar with minimal casualties, and how this can help your leadership in the business world.   To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In the second episode, Samuel P.N. Cook interviews veteran, professor, author, mentor and leadership coach Christopher Kolenda Ph.D. about his take on how history is influenced by storytelling. Coming from a diverse background, Chris provides valuable insights on the business world and how it relates to history and how studying history can help business owners. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In this starter episode of season 2, Samuel P.N. Cook and Paddy Ney discuss the impact great mentors have on our lives and passions. From email marketers to the security advisor for Donald Trump, Sam breaks down how each of his mentors have helped him (and continue to help him) consolidate his aspirations and skills, ultimately leading him to build his own thriving marketing agency. Sam will introduce to you his mentors who will feature as special guests in the following episodes. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

On this episode, Paddy and Sam introduce the concept of ‘mapping your digital journey’ and the importance of Facebook and Google ads. You learn about the dos and don'ts of Facebook ads and hear about case studies of past and current clients of James Cook Media. While listening to examples of adverts, Sam will take you through the process that went into making the video, complete with  explanations what things worked and what things didn’t. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In this episode Sam takes you through how to write your hero’s journey. You will learn how to understand where your hero is on their journey and how, as a business owner or marketer, you fit into that journey. Sam will demonstrate how to apply the hero’s journey to a marketing construct in twelve steps. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In this episode you will learn about the historical sources of storytelling and why some stories die while some continue to live on though years. Learn why marketing tactics won’t help you take your business to a high level unless you tell a lasting and honest story to your audience. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

In this episode learn about creating avatar (persona) for you business. Find out how to identify features of your ideal customer and define how you can reach such people and be happy with them and your business. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.