Podcast appearances and mentions of andre chaperon

Do you want the freedom to live your own life, travel around the world, and live anywhere you want? Today's guests live that life, and together they take the online world by storm and undeniably enjoy the benefits of having a successful online business. Our guests today, Anita and Andre Chaperon, are an entrepreneurial couple living in Gibraltar and running several businesses together. In this episode, they share tips for business abroad, banking overseas, and taxes. They also share the importance of having a business coach to help with strategic planning and business growth. Furthermore, they also discuss hormonal problems, therapy, and tests. Listen to this episode to know more about being mentally and physically better at enhancing your business globally. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/328. 

Yes, I listened to all 3 hours of this episode so you don't have to. However, there are so many fantastic nuggets, I still highly recommend it to any podcaster. We align on virtually everything, from his simple approach to gear, to handling guests and prepping for episodes. But like you, I was most curious on how Tim's brilliance had been applied to growing his show.  In some areas I was surprised, and I'll give you my overall conclusions at the end, but for now let's dig into the nitty gritty.  Here are the Tim Ferris Top Tactics for Podcast Growth…. Podcast interviews  Meaning you being a guest on other podcasts, which is foundational to the MicroFamous system. Tim's best advice here was to be explicit in sending people to your podcast. “If you don't, there's not an automatically high conversion rate.” It's easy to forget that, and end up plugging a book or a lead magnet. And there's nothing wrong with that.  But if your goal is to grow your podcast by giving interviews on other podcasts, don't send people to 5 other things. Send them to your podcast and make it clear that's the best way to connect with you.  Now, if you're really good at getting people off podcasts and into your email list, keep doing that.  Over the long haul, I believe an email subscriber is worth more than a podcast subscriber, because an email subscriber will get your podcast episode via email and have plenty of chances to subscribe to your podcast. So I think there are 2 lessons here. First is not to forget to send people to your podcast in the quest to give them a bunch of options to connect with you.  Second is to sprinkle in mentions of your podcast naturally into any conversations you have on other podcasts. So people know about your podcast even before you get to the end where you can give a call-to-action.  Email & Newsletters  This one surprised me a little, but as Tim put it, “They're only one link click away from the action you want them to take.”  So email is still incredibly powerful and if you have a podcast, make sure to incorporate your podcast into your email strategy. Tim obviously came into podcasting with a large and engaged email list he'd built up for years, which is a great advantage. But all of us have an email list of some kind, and it still remains one of the best ways to promote our podcast, so don't neglect it. Yes that means sending new episodes to your list, but it can also mean tactics like: - adding your podcast episodes into your initial follow up sequences - recording certain podcast episodes specifically for your email list or email follow up system - creating special short-run podcast series which can then be offered to your email list on top of your normal level of communication with your list.  Andre Chaperon and Digital Marketer are both good at this, where they offer a certain email series with a specific goal. Each email is numbered and has a set limit so people know exactly what to expect, and it's delivered on top of normal communication with their list. Now I'll interject that with all the inbox filtering going on, the more authentic and personal your emails are, the better. Dean Jackson and Andre Chaperon are my personal email heroes, and inside our agency we've nudged our clients in the direction of super personal, less branded emails.  Big Name Guests  Tim has a big caveat here, and I'll paraphrase: A no-name guest with good content will beat a mediocre celebrity guest every time. Which I completely agree with. We booked Grant Cardone on a client's podcast a couple years back. It was so bad the client called me afterward and said, “I don't even know if I can release that episode.” And it did nothing for his podcast in terms of podcast downloads. So as Tim pointed out, chasing big name guests can be

This episode was originally released in early 2018 and it has so much gold in it for making your stories more powerful and growing your audience and business, that I wanted to bring it to the top of the pile.  It's like you're attending a mini-masterclass from a Hollywood expert. Michael Hauge has been involved with creating compelling stories for years. Mention Michael's name at any exclusive Hollywood party and everyone knows who he is and how he supercharges the power of story in their scripts. He's written best-selling books on screenwriting, how to pitch your story in Hollywood, and one on how you can share your story so that you build an emotional connection with your audience and win more business. Michael began working with entrepreneurs like Andre Chaperon and Russell Brunson to take their stories deeper and help their messages create amazing results. In this show, he is sharing the same lessons and value and I hope they help you to have as much success with stories in your business. Enjoy!  How Michael works with Hollywood heavy hitters like Will Smith The biggest distinction between movie writers, speakers and marketers How one story generated over $100 million in sales for one of his clients. Why stories are so powerful in marketing Why everyone in business is a problem solver Why giving an emotional experience to your potential client or customer through your story is the key to success. The correct way to tell your story to emotionally connect with your audience. Why conflict is crucial to telling a compelling story and how you can use it. How you can use case studies and testimonials as stories to convert potential clients and customers. The Six Step Success Story Approach and Case Study.   All things Michael Hauge: http://www.storymastery.com Michael's Freebie – 6 Step Success Story E-book & Case Study FaceBook: https://www.facebook.com/michael.hauge.96 LinkedIN: https://www.linkedin.com/feed/ Twitter: https://twitter.com/michael_hauge   Other Resources*  Think and Grow Rich – Napoleon Hill Think and Grow Rich – Napoleon Hill (Original)   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening!   To share your thoughts:                                                   leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one  Subscribe on iTunes.

Andre Chaperon and Shawn Twing are writing and business partners. Together they run a website called Tiny Little Businesses (which you can find at https://tinylittlebusinesses.com). Sean first found Andre through […]

In this episode, we talk about how one person defied all odds and pushed forward to find his own genius when it comes to email marketing. In spite of what others used to say about his potential or the lack thereof in the field of freelancing, he is now helping ecommerce businesses grow through his email marketing skills. Sources: Kay Chris Orzechowski: https://theemailcopywriter.com/ Andre Chaperon : http://tinylittlebusinesses.com/ Bond Halbert: http://bondhalbert.com/ and https://halbertising.com/ *** To support this podcast, go to Digitally Matters Podcast page. --- Send in a voice message: https://anchor.fm/digitallymatters/message

Today on the Subscription Entrepreneur Podcast we are proud to have Jack Born on the show. Now, before I introduce you to him, I’d like to quickly take a step back and point out how fortunate we are to have Jack on the show. You see, Jack is a marketing virtuoso who’s been actively building online businesses since 2001. Over the years, he’s collaborated with some of the most successful online entrepreneurs like Perry Marshall, Ryan Levesque, Andre Chaperon, and more. At one point, Jack even helped tennis hall-of-famer and Olympic gold medalist Gigi Fernandez successfully launch her digital product. To say that Jack knows his stuff about online marketing and business building would be an understatement. If there were a marketing Hall of Fame, he’d be voted in on the first ballot without question. Anyway, I bring all of this up to say that having Jack on the podcast is truly an opportunity for you to learn from a master. In our conversation, we dive deep into one of the most important aspects of an online business: your marketing funnels. So, if you’ve ever wondered if there was a way to improve your own funnels or are still trying to wrap your mind around what they actually are… this is the episode for you. And after you listen, you might feel like you just got the condensed version of a masters-level class in online marketing. So, without further ado, let’s get to it!

Andre Chaperon-Easter Eggs in Email

Many authors are introverts and prefer creation to marketing, but what if you could use your words to attract your perfect target market? In today's episode, André Chaperon gives some valuable tips for building a sustainable creative business. In the intro, I talk about intellectual property rights and the indie path for musicians. Taylor Swift […] The post Attraction Marketing And Tips For Creative Business With Andre Chaperon first appeared on The Creative Penn.

Pinterest29 Facebook 0 Twitter 0 LinkedIn WhatsApp 29Shares When should you start off with your list building? And what goes into putting together a fool proof list building plan in place? Now that we know how to create a lead magnet (we discussed this in the last post), let us look at the step-by-step process to start capturing email addresses on our blog. If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking here. One proven fact is that email is by far the most effective medium to reach your fans today. In fact it is even more effective than social media. But the biggest challenge is on how to build your list fast. I am sure you don’t want to take years to build a list of 1000 subscribers. So in this post we will look at a few strategies on how to build a list fast and also how to get the most out of your list even if it is small. Before we do that, let me re-iterate the principle that I follow. This is something I learnt from Andre Chaperon. Your profitability doesn’t depend upon the size of the list. Instead it depends upon how engaged your list is. So even if your list is small, you could very well be making a lot more money than people who have a huge list. If you are thinking as to why we are talking about list building even before we have put out our first piece of content, then you might want to write this on a piece of paper and paste it somewhere that you can always see it – “The Money is in the List”. That’s right. If you are ever going to make decent income; income that can substitute your 9-5 job, then it is going to be from your list. It is personal experience that is speaking here. I will keep that rambling and the story for some time later. But at this point, keep in mind that your list is the most important thing for you. So, if your list is going to be the most important thing for you, then shouldn’t that be the first thing you should think about? Absolutely! Let us assume you have installed your blog and you post your first article. You then share it on social media sites and a few visitors come over to your site. Imagine if you don’t have a lead magnet on your blog. What happens then? Those visitors will read your article and then leave. Isn’t that a loss, even if it was just one visitor? You lost a prospective subscriber. It is hence that I suggest that you put together your lead magnet or, optin bribe as we call it, the first. On that note let us get straight into the strategies. Step-by-Step Process to Setup a List Building System This is a simple 6 step process and is the pre-requisite to start capturing email addresses First things first. There are 3 important things that you need to keep in mind even before we start. Make the process Simple – Everybody is short of time today and we do not want to put in too much of efforts to achieve som... --- Send in a voice message: https://anchor.fm/dkspeaks/message

Both Nicola’s sister Sarah Cairncross and Judith are interested in creating a living from successful pro blogging. Nicola shares some interesting stories, articles, interviews, facts and figures and Judith tries to work out whether it is something she could do or pay to have done for her.   In The Show Nicola is delighted with her new phone, and she’s celebrated by buying a coat because there is snow in Greece! She’s been out to lunch with Pete in Brighton and enjoyed a meeting of minds at the Hotel du Vin, albeit a disappointing fish stew. Judith has enjoyed a really nice client week with at least one reporting an early win; a £5k contract.   What's Fuelled Their Fire? A particularly interesting man booked himself into Judith’s diary this week and she talks about how this stretched her. Nicola is travelling back to Greece tomorrow and is slightly overwhelmed by how much study she has to do with The Story Grid,  Andre Chaperon and her new Curtis Brown course has now arrived too.   Focus Of The Week Both Nicola’s sister Sarah and Judith are interested in creating a living from successful pro blogging. Nicola shares some interesting stories, articles, interviews, facts and figures and Judith tries to work out whether it is something she could do or pay to have done for her, and which business models would lend themselves to the latter option. Nicola talks about Pat Flynn and Yaro Starak and Jeni Hott and niche sites with high traffic which are monetised with Adsense. Judith proposes that in 2019 Patreon might be another way to be paid for content writing and creation. Resources: Nicola’s interview with Jeni Hott, Million Dollar Blogger How to make $100,000 a year with blogging How to make $3,000 a month with blogging How just 365 blog posts or fewer are all you need to become a successful blogger Six membership based business models on Patreon   Words Of The Week Nicola chooses Catch-up and Judith picks Frowst.   Project Updates Nicola’s encountered a glitch with her new passion project website and she and Judith discuss effective workarounds. She’s found a shining specimen or two for her new VA. Judith turned up in her new role of writer on Monday as promised and created and published two rather ordinary blog posts, but it was a start. Commitment made and met.   Who Or What's Impressed Judith was moved by Andy Murray’s tearful interview in Melbourne and Nicola has enjoyed Ben Fogle’s TV show New Lives in the Wild.   Thanks for listening! To share your thoughts: Leave a rating and review via your podcast app Ask a question in our Facebook Group To help the show: Subscribe via Radio Public, iTunes, Stitcher, YouTube, TuneIn, Libsyn Please share on Twitter, Facebook or whatever social media platform you love to use and tag us if you can - we love to read your comments! Website: https://OwnItThePodcast.com  

How do you go about New Year resolutions/intentions? What methods do you use? Judith shares two resources she’s discovered and Nicola’s whittled her plans down to just three...   In The Show Nicola describes her mammoth journey home to the UK for Christmas and tells Judith why she’s still here. Her Christmas was nice, her step-father joined the family for the day, she’s caught up with friends including Kim who she’s helping with Facebook Ads, and she and Phoebe have been for Reiki treatments. Judith enjoyed her family on Christmas Day too and then visits from friends on 27th and 28th December. She completed the 21 Day tapping challenge and she’s been thinking about how she wants to show up in her business and in her writing in 2019.   What's Fuelled Their Fire? Judith received lots of lovely unsolicited testimonials which she found very encouraging, including one about the podcast which she shared with Nicola during the show. Nicola’s been studying with Andre Chaperon, specifically his new course Lean Business for Creators which is about service not selling.   Focus Of The Week How do you go about New Year resolutions/intentions? What methods do you use? What systems have Nicola and Judith used? Judith shares two resources she’s discovered and enjoyed and which have provoked lots of New Year-type thinking and Nicola’s whittled her plans down to just three; Clicks And Leads Academy, her new passion project and her own sci-fi creative writing. Do share your plans for 2019 in the Own It! Facebook Group – free to join.   Words Of The Week Nicola chooses Family (good) and Judith picks Tapping.   Project Updates During the break, Nicola has launched WritingClubWorld.com and was thrilled to be on Bing within 24 hours and attracting writers from all over the world. She’s describing it as her passion project but Judith goes as far as to say that she thinks this could be The One, given how people are so much more interested in what they want right now - their lives and their hobbies and passions - as compared to what they need. Unusually Judith has also launched something new for her clients in 2019 – Crazy Bespoke. She noticed that she was offering clients the opportunity to buy either a year or an hour, so she thought she’d introduce something in between and invited them to get in touch and describe their bespoke needs, their brief and their budget, so she can quote accordingly.   Who Or What's Impressed Nicola is very definitely not impressed with her relatively new iPhone but she loved Luther and she IS impressed with Phoebe’s health plans for Dry January and her taking exercise daily. Judith is also impressed by her family, specifically her brother who has lost 12kg low carbing and had a new strategy for keeping the peace on Christmas Day.   Thanks for listening! To share your thoughts: Leave a rating and review via your podcast app Ask a question in our Facebook Group  To help the show: Subscribe via Radio Public, iTunes, Stitcher, YouTube, TuneIn, Libsyn Please share on Twitter, Facebook or whatever social media platform you love to use and tag us if you can - we love to read your comments! Website: https://OwnItThePodcast.com

Pinterest19 Facebook 0 Twitter 0 LinkedIn WhatsApp 19Shares Struggling with how to create a buyer persona for your blog or, website? Then you might want to read on for some simple tips to create one. But before that, let me ask you a few questions. Are you marketing to the right people? Do you know your audience well and are you pitching your content to the right person? In my last post I had spoken about some of the experiments that I did in the last 18 months or, so. One of them involved this product that I and one of my friends had created. We were actually bitten by the product creation bug. So we set out to create this product. When the product was ready, we were so excited with the result that we jumped straight into selling it hoping that we were going to make millions out of it. We had confidence in the product. We knew it was of great quality and that it was an information that was sought by a lot of people. We launched the product and waited for the dollars to come in.. But that did not happen. The wait continued but the results did not change. We got a few sales here and there. But it certainly wasn’t enough.. After spending a lot of time and wasting a lot of money in promotions, we finally decided that it was enough and so called the entire thing off. But why did this product launch flop? We got the answer when we looked into our promotions and the audience type that we were promoting the product to. The one line answer was that we didn’t target the right audience. There is this course from Andre Chaperon – Auto Responder Madness. If you haven’t gone through it, I would recommend you to do it at the earliest because it is one course you shouldn’t miss. In one of the chapters in this course he talks about customer avatars. If you wish to know more about it, you can visit frankvsmatt.com Customer avatar is another name for Buyer Persona. What is Buyer Persona? The definition of “Buyer Persona” goes like this. A buyer persona is a fictional character that represents a segment of your customers that you are planning to target with your product and services. Though we refer to it as Buyer Persona or Customer Avatar, it need not necessarily mean only buyers or, customer. It can represent anything from the audience you intend to reach with your content (if you are a blogger), the market that you plan to target with your products and services, the type of customers that you wish to market to, etc. Andre is an advocate of relationship marketing. His style of marketing is different. He builds relationships with his prospects and the relationship is so strong that his audience trusts his recommendations and buys whatever he recommends. That is how he promotes his products. And because of the style of promotion that he uses, his conversion rates are extremely high. Auto Responder Madness and --- Send in a voice message: https://anchor.fm/dkspeaks/message

Rhys Morgan (no relation) was once a vicar. He is also a recovering alcoholic who is five years sober. He talks about how and why he got going with his Social Good Podcast and how his next venture will be about helping others to get and stay sober.   In The Show Nicola’s frustrated by some changes with Gmail, and she describes a sense of restlessness which has got her talking about an IRL job (!) and reading Daltons Weekly with a view to buying and selling businesses. Judith’s also frustrated; her challenge is with CreateSpace in regard to her book published on Amazon.   What's Fuelled Their Fire? Judith’s handwriting challenge led within a week to her rediscovering a schoolgirl love of poetry which she is copying out instead of journaling her own thoughts, which was never the point of the exercise. Nicola’s daily one-minute videos are going great guns and achieving interesting results at LinkedIn and Twitter but confusing ones at Facebook, so far.   Focus of the Week Rhys Morgan (no relation) was once a vicar. He is also a recovering alcoholic who is five years sober. He talks about how and why he got going with his Social Good Podcast and how his next venture will be about helping others to get and stay sober with a companion podcast offering inspiration from those who have done just that. Rhys shares with Nicola and Judith his love of the romance of radio from a very young lad and how his experiences in this life have led him to become a force for good. Connect with Rhys at his website SocialGoodPodcast.com and on Twitter.   Words of the Week Nicola chooses Cocooning and Judith picks Hard.   Project Updates Nicola talks about what she learned from Andre Chaperon’s Auto Responder Madness and explains why she’s invested in his latest product which is about identifying your ideal client and creating a product just for them. She mentions homework which involves Seth Godin’s podcast called Akimbo and his latest book which is called This Is Marketing.   Who or What’s Impressed? This week it is Nicola’s turn to enjoy The Kominsky Method, starring Michael Douglas, on Netflix. This provokes a discussion about canned laughter on comedy shows and whether or not it is a thing of the past. Judith appreciates Rhys.   Thanks for listening! To share your thoughts: Leave a rating and review via your podcast app Ask a question in our Facebook Group  To help the show: Subscribe via Radio Public, iTunes, Stitcher, YouTube, TuneIn, Libsyn Please share on Twitter, Facebook or whatever social media platform you love to use and tag us if you can - we love to read your comments! Website: https://OwnItThePodcast.com  

How To Build a Self-Sustaining Business Using Marketing Automation - With Carl Taylor Since 2010, Carl Taylor has been teaching the world how to stop dreaming and start achieving. After spending over $100,000 on his personal success and business education while under the age of 24, Carl transformed his life. Starting his first business at age 15, Carl has gone on to start, buy and sell businesses in varying industries from Gift Baskets to Marketing. He continues to run businesses and Mentor entrepreneurs, young and old, helping them grow their businesses. Red Means Go! his first book was written in only 5 days and went to #1 New & Noteworthy Business Audiobooks in less than 4 weeks of release. Carl is a highly regarded and engaging speaker who is regularly asked to speak at events across Australia and the United States on topics of Entrepreneurship, Online Marketing, and Personal Growth. Links Mentioned: Click here to download the podcast shownotes www.ProductiveInsights.com/automation automationagency.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 163. [Case Study Part 1 of 2] Recurring Income Membership Site: How Julie MacDonald — Founder of The Awesome Au Pair — Launched Her Recurring Income Business 164. [Case Study Part 2 of 2] Recurring Income Membership Site: How Julie MacDonald — Founder of The Awesome Au Pair — Launched Her Recurring Income Business 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness 161. How To Turbocharge Your Facebook Marketing With The Connectio Suite of Products – With Wilco De Kreij (Founder of Connectio) 153. Is Artificial Intelligence Going To Destroy Humanity? Find Out In This Conversation With Matthew Michaelwicz 117. How to Create An Empathy Map Key Points and Insights: 2:11 - Why marketing automation is critical to building a profitable business 4:02 - Andre Chaperon explains how he uses automation sequences in Episode 140 5:17 - The key building blocks that go into creating powerful marketing automation 8:40 - "Don't let the tail wag the dog" - Ash Roy 9:57 - Is artificial Intelligence going to destroy humanity 14:00 - The mission of the Automation Agency and where it's headed in the future 19:49 - Key challenges people face when getting started with marketing automation and how to overcome them 21:44 - Important points to consider when automating your marketing 23:12 - How to manage the "how" successfully 24:59 - The hierarchy "What", "who" and "how" 25:46 - Action Steps you can take 32:46 - How to get in touch with Carl Taylor 33:49 - Carl Taylor's tips to make your business more environmentally friendly

This show is like attending a mini-masterclass from a Hollywood expert. Michael Hauge has been involved with creating compelling stories for years. Mention Michael's name at any exclusive Hollywood party and everyone knows who he is and how he supercharges the power of story in their scripts.   He's written best-selling books on screenwriting, how to pitch your story in Hollywood, and a great new book about how entrepreneurs can tell their story, and those of their best customers to win more business.   Michael began working with entrepreneurs like Andre Chaperon and Russell Brunson to take their stories deeper and help their messages create amazing results. In this show, he is sharing the same lessons and value and I hope they help you to have as much success with stories in your business.   Enjoy!   What you'll learn How Michael works with Hollywood heavy hitters like Will Smith The biggest distinction between movie writers, speakers and marketers How one story generated over $100 million in sales for one of his clients. Why stories are so powerful in marketing Why everyone in business is a problem solver Why giving an emotional experience to your potential client or customer through your story is the key to success. The correct way to tell your story to emotionally connect with your audience. Why conflict is crucial to telling a compelling story and how you can use it. How you can use case studies and testimonials as stories to convert potential clients and customers. The Six Step Success Story Approach and Case Study.   All things Michael Hauge: http://www.storymastery.com   Michael's Freebie – 6 Step Success Story E-book & Case Study FaceBook: https://www.facebook.com/michael.hauge.96 LinkedIN: https://www.linkedin.com/feed/ Twitter: https://twitter.com/michael_hauge   Other Resources* Think and Grow Rich – Napoleon Hill Think and Grow Rich – Napoleon Hill (Original)   Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)

Announcing The "Respect Based Marketing" Approach (And How It Differs From The "Traditional Launch Model") with Bastian Ernst — founder of Wild Audience Are you an online marketer who’s tired of being an unwelcome guest in people’s inboxes (like most other online marketers out there)? If so, this information packed podcast episode with highly actionable content is just for you! Bastian Ernst has chosen the Productive Insights Podcast to introduce his ‘respect based marketing’ methodology to the world. We’re honoured to have him on as a guest.Listen to this episode to learn about how respect based marketing differs from the the typical ‘launch model’ and why it might be the best path for your business. Bastian Ernst left his safe home in Austria to seek his fortune in Silicon Valley. Inspired by my conversation with Andre Chaperon in episode 140, Bastian reached out to me and expressed his desire to introduce his methodology — Respect Based Marketing — to the world. In this episode, Bastian and I talk about how respect based marketing differs from the traditional ‘launch model’ and why it might just be the right thing for your business. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes WildAudience.com/podcast/ash - CODE: ASH WildAudience.com/love www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/Prod Related Episodes: 102. Smart Business Exits: How To (Build And) Sell A Business Intelligently (Part 1 of 2) 103. Smart Business Exit: How To (Build And) Sell A Business Intelligently (Part 2 of 2) 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5-Day Plan To Get You Started In A Week!) 125. Dale Beaumont on How Brin and Artificial Intelligence can Take your Business to The Next 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 043. Membership Economy with Robbie Kellman 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content 152. “Work Less Make More” — James Schramko Reveals Key Insights From His New Book 155. How to Use Professional Live Streams to Grow Your Business with Luria Petrucci – Part 1 156. The 3 Challenges When It Comes To Professional Live Streaming And How To Overcome Them Plus How to Use Facebook Bots to Grow Your Business with Luria Petrucci – Part 2 Key Insights: 3:31 - Bastian's story 6:15 - How did Bastian go about Respect based Marketing 9:00 - Evergreen vs Launches 10:32 - How Bastian built his Evergreen funnel 15:25 - Bots 18:13 - How do you mimic conversation with bots 20:22 - Return on investment 28.43 - Move Minds, Hearts, and Wallets to make people Move, Feel, Bond and Convert and Act 34:20 - Bastian's Facebook Ad strategy 38:19 - Biggest challenges people face 42:01 - Action steps Key Insights: Figure out your customer avatar Identify the belief system Work on lead magnets, email campaign, etc

We are joined with Andre Chaperon: email copywriter, marketing expert, and founder of the tinylittlebusinesses.com. Samuel P.N. Cook interviews Andre, his former mentor, about the interplay between marketing strategies and tactics. Chaperon gives a fresh perspective on how to become successful in marketing without resorting to sleezy marketing schemes. You will learn how a solid strategy tailored to your business will accelerate your end result once the right tactics are used. To gain access to the shownotes and other resources mentioned in the podcast, click here to go to our blog page.

Hey everybody …Ken Newhouse from FunnelTribes.com here and I want to welcome you back to the Get Clients Now Podcast.   Today is our 8th episode in our Six Figure Sales Funnel Series and today we’re going to talk about how to get prospects (that have come into your sales funnel) to instantly bond with your Magnetic Mystique persona.  We accomplish this through a process (known as the Soap Opera Sequence) …which is a methodology (created by Andre Chaperon) that uses email (to create affinity and build trust) between you and your prospects.   This methodology makes it much, much easier to (for prospects to become engaged in your process). Now the benefits of that (which should be obvious) are that a greater percentage of them will (make that initial purchase in your sales funnel) move up your ladder of ascension (where they’ll continue buying) until they reach the top of your value ladder ...which (ultimately means) …you’ll get more clients …sell more stuff …and make more money (consistently). Now …in the previous episodes (in this series) …we talked about: Where your traffic is “hanging out” online (so you know where to target them) “in mass” … (which we covered in episode #031) We talked about (reverse engineering) where your traffic is coming from  and now that we know (where our most successful competitors) are buying their traffic …(we know where to buy ours) …and we covered that in episode #022 …  From there …we get traffic coming into our world …(meaning that we’re converting traffic that we control) and traffic we don’t control …and we’re converting them into (traffic that we own) which simply means (we’re getting prospects from these traffic sources) to opt-in …where they end up (on our list) …and now we (essentially) “own” that relationship …we own that traffic. (that’s from episode #032)  Once we’ve got them on our list (meaning that we own the relationship) …we communicate to them through our (Magnetic Mystique) …the persona you’ve created (based in truth) that resonates with your (Ideal prospects and clients) …and is magnetic and irresistible to them… (and you can learn more about that in episodes #033 and #034) And on today’s show …we’re gonna take all that (and assemble the framework) you’ll use to take the (traffic that you now own) …remember …we’ve taken traffic that you control (from paid ads) …and traffic that you don’t control (that comes from people) say “landing on your blog page” from any number of sources (out of your control) …and we’ve converted those two forms of traffic (into traffic that you own). You can download the free template I created to help you quickly and easily create your Soap Opera Sequence of emails by going here now --- www.FunnelTribes.com/resource-soap-opera-sequence/  

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon   Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes:   003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights  3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Durban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights 3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.

With email marketing tips, it’s possible to generate a huge income even with a small email list. Andre Chaperon, one of the best affiliate marketers, is a living proof of it. Storytelling is the key to his success. Today he’ll be sharing email marketing tips that will help you take advantage of your email list and make sales – regardless of the size of your list. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com

This episode was initially written by Andre Chaperon and published at http://affiliatebully.com/ You can also watch the video to this podcast which includes images you cant see here. https://youtu.be/HxqVo1SsZuk    

This episode was initially written by Andre Chaperon and published at http://affiliatebully.com/ You can also watch the video to this podcast which includes images you cant see here. https://youtu.be/Io58fK1nJaU  

This episode was initially written by Andre Chaperon and published on http://affiliatebully.com/  You can also watch the video to this podcast which includes images you cant see here. https://youtu.be/1UU_af7bRuQ  

Andre Chaperon shares how he creates emails, which generate amazing results for him and his process, which you can duplicate. How and why he always creates emails in a series and never just one email. Andre has a process to make sure people are interested and happy to receive every emails he sends. Andre Chaperon Read more

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money. And a great way to convert leads into sales is through email marketing -- something most all of us can be better at. On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action. Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer. I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on. Things you will learn in this episode: Five ways to learn exactly what to write to your email list Two key strategies for increasing your email open and click rates How to hone in on specific segments of your email list so you can speak directly to them Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you) Why you can have some of your successful promotions even with a small email list How Andre has won several affiliate promotions with email lists under 1000 people How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it We dive into segmentation and automation You’ll learn the Framework of successful email marketing And a lot more…  

Discover how to structure your email autoresponder sequence using the art of storytelling.

Alyssa & Leslie share their experiences and takeaways from attending the 2016 Smarter Artist Summit. Panelists included: Mark LeFebvre, Joanna Penn, Nick Stephenson, Julia Kent, J.A. Huss, Andre Chaperon, and James Tonn in addition to Sean Platt, Johnny B. Truant, and David Wright.

Igor grills Andre Chaperon, world's leading authority on story-selling and story-driven email marketing on how he pulls over a hundred dollars per click from his list. Igor and Andre discuss the keys to email sequence success and the core mistakes rookie list builders make that hold them back from massive email profits.

Igor grills Andre Chaperon, world's leading authority on story-selling and story-driven email marketing on how he pulls over a hundred dollars per click from his list. Igor and Andre discuss the keys to email sequence success and the core mistakes rookie list builders make that hold them back from massive email profits.

  Andre and Anita Chaperon are an entrepreneurial couple living in Gibraltar and running several businesses together including AutoResponder Madness, Storyfluence, and Tiny Little Businesses. Andre been a full-time internet marketer since October of, 2003, and with determination, consistency, and belief, has managed to build a great life around that. Anita is a hormone expert and is also responsible for the entire customer experience at Tiny Little Businesses. Together, they make an unstoppable team that is taking the online world by storm.   EPISODE  Imagine a life where you can live wherever you want-traveling the world, living in Spain, even moving to Gibraltar. That's the life of today's guests, Anita and Andre Chaperon. Starting an online business allows one the freedom to live life by your own design, and they are fully taking advantage of that. In this episode they share their business tips for living abroad, including banking and taxes-and even some inside tips on how hormones affect our health, and why we should get them tested. we discuss: Why you can design your life anywhere with an online business. Banking overseas, and how it can help you in the long-run. The importance of coaches-for business or storytelling. Hormones and hormone therapy.   For complete shownotes and more, please head over to www.optimizedgeek.com/andreanita LINKS & RESOURCES MENTIONED AutoResponder Madness Tiny Little Businesses Storyfluence Sovereign Man Michael Hauge's Story Mastery Suzanne Somers Breakthrough Fat is Not Your Fault WellnessFX ZRT Labs Andre Chaperon Anita Chaperon    GET OPTIMIZED! 1) Create your business online-setting up a website to offer your products is easy. 2) Research the best countries and currencies to bank in for your needs, Andre and Anita chose Singapore. 3) If you aren't feeling your best, get your hormones tested. Reach out to ZRT Labs or WellnessFX for a test.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook

Listen in as Andre Chaperon talks autoresponders, self-selection and soap opera sequences.

Discover the secrets of effective email marketing from Autoresponder Madness expert Andre Chaperon.

  Andre Chaperon is an email marketing expert who has been in the business for over ten years. He is the creator of Autoresponder Madness, helps people problem-solve and validate marketing messages with  Tiny Little Business-which was done in partnership with Steve Gray, and is now stepping into the world of story-based marketing with his newest brand,  Storyfluence. You can find Andre on Twitter @andrechaperon.   EPISODE  Andre Chaperon joins us today to discuss why leading with the client's needs and interests helps us create the business and life that we desire. Using Andre's top tips for email marketing, you can create relevant content for your client base, no matter what their interests are. We discuss: Persuading potential clients with offers that they actually want to learn more about. How to set up and automate your emails. The best systems to put in place for automation. How to ensure that your emails get sent to the primary inbox.     For complete shownotes and more, please head over to www.marketingspeak.com/andrechaperon LINKS & RESOURCES MENTIONED Autoresponder Madness Tiny Little Business Storyfluence ActiveCampaign Click Bank InfusionSoft Zapier Andre Chaperon     STEP UP YOUR MARKETING GAME! 1) Set up your systems. Check out websites like ActiveCampaign and InfusionSoft to decide which option is best for your business needs, and start setting up relevant client tags. 2) Add a note for your leads and clients to add you to their “watch list”, and ask a question or create content that allows for engagement so they are responding to you. 3) Decide what your clients may want to learn more about. Create a list of 5 ways that your leads could want to move off in a different direction, and then create offers around those actions-allowing them to receive only information that they want to see.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Come learn how Andre Chaperon channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it's bringing in new customers to this day)

My big “ah-ha” from my vacation so far… On today's special vacation episode Russell talks about a cool tool that will help tell you exactly what your customers want. Here are some interesting things you will hear in this episode: Find out what tool Russell found that will tell you exactly what your customer wants. Hear why Russell took so long before he has implemented this tool. And hear Russell explain why this one super simple tool is so effective. So listen below to hear about this simple tool that Russell is excited to put some effort into. ---Transcript--- Hey everyone! This is Russell Brunson and welcome to a vacation Marketing In Your Car. Hey everyone, so I am actually on down my vacation right now. In fact, if my wife knew I was leaving you guys a message, I'll probably be in big trouble, but it is what it is. And you probably won't get this for like a week or so, because my brother, who does upload these with me as well — he's partying it up — and I'm guessing that, yeah, I'm guessing this will happen when we all get back in town. But I wanted to share some stuff with you guys I've been thinking about for my own company and some just really fun things. So it's been interesting. Obviously you guys all know my whole philosophy with funnel hacking and like looking at what's working and modeling and all those kinds of things, right? And so it's been interesting watching as like some people we work with like their businesses are super easy, and we're just like boom-boom-boom, money starts coming, and starts flowing in, right? Other ones are more difficult, and so there's a couple of people we're working with. They've been a little more… taken a little longer to like get traction and get things working and so it's caused me to really start digging deeper, which is good. It always, it's like the episode we did if you have someone's back about the rubber band, right? Like if you're not stretching, you're useless, and if you, yeah. So that's kind of where it's been happening, is I had to stretch myself and try to figure out, like how do we expand this and how do we — some of these people who aren't having success for whatever reason — what do we do? And so it's been kind of interesting. I've been looking a lot, and unfortunately on this, for some reason I've been looking but not doing, which is never a good thing. But I've been looking a lot at surveys. In fact, I think the first time I really realized the power of what surveys were doing was about a year and a half ago in our mastermind group. There was a guy named Glenn Ledwell and he was showing me, he was showing the group a bunch of his sales funnels. And what he found was that by adding these little surveys before a sales funnel, like instantly it would double his sales. And that sounds like a dumb thing, but it was true. Like he had a VSL and then he drove traffic to it and then he added this little quiz thing and doubled how much money he was making, just by adding this little like quiz. And then he'd show me thing after thing after thing, and then anyway I was just like “Wow!” So I started learning about it then and got excited, but then I never implemented it. In fact, I even recorded a whole bunch of videos and all these things to do it and I feel like I kind of overdid what I was trying to do is because that I never actually launched it, but yeah. So it kind of had a sample where I kind of tested it, right? Or started building it but I never finished it because it got too complicated, too complex. Then fast forward about six or eight months later, I got an email from Ben Settle, Andre Chaperon, Ryan Levesque and Jack Born talking about a mastermind group that they were doing called The Ocean's Four Mastermind. And I was like, “That's cool. I'll go to that.” So I went to it and it was on Valentine's Day last year and my wife wanted to destroy me for not being here for Valentine's Day, but you know in marketing college, you got to be there. So I went to hang out with these guys in Vegas and it was interesting because I knew, I was very familiar with three of the guys but I didn't know Ryan Levesque at the time, and he kind of, like in all honesty if you're in the mastermind, he kind of ran the whole thing. Like the other guys are there to kind of put in their two cents, but Ryan was definitely the host, the facilitator, and he was dropping bombs of gold the whole time, and he kept talking about some of his clients that he was using these surveys for. And a couple of them that I remember off the top of my head, I know there's more, but one was www.FuzzyYellowBalls.com and one was www.RevolutionGolf.com. And he started talking about his surveys and what they had done with the surveys and how much revenue and how much increased leads and just the whole thing, and I was like, “Dang!” And so I kind of looked into those things back then. I was like, “Okay, I'm going to do surveys,” and then of course I once again didn't for whatever reasons, right? As entrepreneurs, we're having success in a couple of areas so we just keep doing that. And despite the fact that I'm usually pretty good running with things, I just didn't for whatever reason. And yeah, and so then just recently over the last two or three, one of my clients has been kind of struggling and sort of funnel hacking some people. And what we found is that the people in his market that were winning were using, I think they were actually clients of Ryan Levesque's, and we're using all-survey funnels to try to look in closer at that, and I started going through them and started really seeing the power of it. And I knew that Ryan had written a book called “Ask” which is about like doing these surveys, and so I bought the book and I've actually been reading it for the last day on the trip, so kind of just catching up. The book, if you guys do get the book, it takes about a hundred pages to get into the whole methodology. He spends the first hundred telling his whole story and it's a good story, but it takes awhile to get into like what you got the book for, you know? So I kind of get that part right now, and so anyway, but it's been interesting to see that. But one of the big like “Aha's” I had, well, lets step back for one more thing. Right before I left on this trip I saw some Facebook posts from someone that was like the ten best landing pages of the year, and one of the landing pages I saw and I was like, “Ah, it looks so cool!” And so I wanted to go to FunnelHacker, so I went to the page and I went and had a search, because they didn't give the URL of this, it had an image of. So I had a search a bunch of keywords that were on the image, so I found the page and then I went through there. And again they had a survey funnel. It was really cool and there was like one that was awesome looking. It had the little images next to each thing you were selecting and it was just amazing. So anyways, that's kind of like all these, like a perfect storm of like three things happening the week before I left for my vacation. I'm like “Okay, this week I'm going to be focusing on surveys.” When I get back, we're going to finally just do it, because I've been procrastinating it forever. Now it's time. And so as I've been reading through Ryan's book and then thinking about this and all this stuff, I started to just getting like crazy excited about the possibilities of it. One of the things that Ryan talked about in the book — I think it was even on the cover of the book maybe — but he was talking about delivering the exact sales message to the person coming to your website, the exact message they need to hear, right? The exact thing that's going to sell them, and basically the concepts, when it comes into the survey and you have five or six questions in the survey, they give you the ability to figure out who they are, right? Question one could be: “Are you a man or a woman?” Number two: “Are you underweight, overweight, 200 lbs overweight, whatever,” right? If you add that and then, “What diets have you tried in the past?” If you got that, I'm like, you know, you go through a bunch of surveys and at the end of it, you know like, okay, based on whatever, this is the person. That they are a man who is 47, he's struggling with this, you know? And now that you know that, the sales video can speak directly to what their issue is as opposed to being more, you know typically sales videos you have to be broader because you're trying to like encompass everybody, where here you can really shrink it down. It's similar to what you can do on a sales call, you know, and so in a sales call you're talking to somebody, you can figure out really quick like what's important to them and then you just speak to that, and this kind of gives you the same ability to do that. So anyway, it's exciting and so, what I did right before I left is I funnel hacked www.FuzzyYellowBalls.com funnel, and I went into their Quiz Funnel. So I went through an opt-in five or six times with different answers, different things to see, and sure enough there's different videos. I think that, based on what I think — I could be wrong — but I think there's nine different sales videos based on what I had chose. Then again that could be 50 for all I know. But the ones that I was able to get to from my path, I think I figured out about nine of them, and it would be worth it for you guys to go and go funnel hack them just because it's kind of cool to see the process, right? And it's just a really simple survey. That part was actually way less complex than I thought it was going to be. That part was way more simple, but then based on what they had answered, boom! There's a video at the end that's delivered to it to speak directly to them. Plus there's a whole email follow-up sequence delivered to them, answering, you know, giving them — the emails are feeding stuff that they had mentioned during the surveys, so you get very granular and you can figure out exactly who and how you're speaking to somebody. So anyway, for me it was really, really cool and got me, it's gotten me really excited. In fact, there's four or five projects I'm working on, some that are in my core businesses and some that are not, that I'm really excited to kind of test this concept with and just see based on, you know, a couple of my early thoughts. You know, if like mentioned that some of the results of my friend showed. By putting a survey in front of anything, they were more than doubling conversions on the next step. I mean, if that's the case and we add these things from our webinars and our sales videos and our free-plus-shipping offers and all these different things, like if it was to double conversions, which are already pretty dang strong, I can imagine what will come from that. So it's definitely worth putting in the effort to explore and to test out. I'm sure that if this does work for me, I will be bragging and talking and sharing a whole bunch of stuff about it with you guys here in the very near future. Right now I want to try it because I think I see the vision now and I see why it's no longer like, “I need to try that,” but it's a “I must try that.” Tony Robbins talks about when you got to change your should's to must's. You know, and so I think for me it's gone from a “should” to definitely a “must,” and so I'm excited to kind of see. I'm thinking about also kind of building up my own survey software just because like the one that I saw the other day that had the images was amazing and there's no, I couldn't find any software that did it that way, so I may make a version similar to that. I was thinking about if I do do that, I'll probably just give it to all the DCS labs' monthly members for free. So I don't know if I'm going to do it or not, but if I am, then you should go to www.DCSLabsMonthly.com and get it. Become a member, subscribe, because you get not only all the other cool stuff you get, you also get that software. If we decide to make it, we may not. Who knows, we will see. If we do, it'll be something where you can create and embed the stuff and then from there it would go directly into, it would go directly into or embed into your ClickFunnels pages because it's, I'd only do it if I could do it inside of ClickFunnels. So anyway, that's kind of the exciting, fun thing that I'm thinking about that I thought I'd share with you guys and wanted to get you guys to start thinking about as well because I think that it is going to be the future where things are going, is instead of delivering up a one-size-fits-all sales message. Take that someone through process. Find out exactly who they are, what's important to them, what they're struggling with, and then deliver a message based on that. I think if we can do that, we're going to get a lot closer to serving our customers to the level that they want, that they need us at, as opposed to us trying to jam down our message and hope that the hot points that we're focusing on will help them. So that is my game plan, I'm excited and as I get some cool results, I will return to report back to you guys to hear, and hopefully share some cool stuff. So that's it. I'm at the Kauai, about to buy some water and eggs and milk and hopefully all milk, because we don't drink our own milk, and actually I got a funny story. I'll tell you that before we go. So back in the day we used to drink tons of milk, like our kids would drink three gallons twice a week, so I was buying tons of milk, and then at a Tony Robbins event, he talked about how bad milk was for you, and I was like, “Are you kidding me? I thought milk does a body good! I've been learning that my whole life.” Turns out a bunch of good marketers like me wrote a slogan like that and we all believe it! So kind of realizing that milk's not really the best thing in the world for us, we were trying to break our kids of it, and so one of our first things we did is we started calling it “disgusting milk.” Like “This is disgusting milk. Do you want almond milk or do you want disgusting milk?” So we had both of them for awhile and then eventually we got them all wanting almond milk instead of disgusting milk, because it sounds disgusting, right? So it was like probably a year, year and a half later, so my kids had only had almond milk for like over a year and we always were like tease and call it cow milk, disgusting milk. In fact, they still today call it cow milk. But anyway, this is actually on the same vacation probably three years ago. We were here, and of course, no one else in my family drinks almond milk. They all think that we're like the hippy freaks who do, right? And so anyway, we're here, the family are eating, and my mom is making breakfast for everybody and she's got, you know, cow milk, and so my kids go over and they're drinking the cow milk and I see them just drinking a lot of it, right? Then Beau, one of my twins comes over, and he was probably five or six at the time, he looks at me and he says, “Daddy, I had some disgusting milk and it sure was good!” [Laughter] So anyway, pretty funny. All right, well I'm into the Kauai to buy some cool stuff, and I appreciate you guys for listening, hope you had an amazing time and I'm sure, hopefully, throughout this trip I'll send you some more info and my brother will get it all posted up before too long and hopefully you guys can get some value from all this stuff. So that's it guys! Thanks so much for everything and we will talk soon.

My big “ah-ha” from my vacation so far… On today’s special vacation episode Russell talks about a cool tool that will help tell you exactly what your customers want. Here are some interesting things you will hear in this episode: Find out what tool Russell found that will tell you exactly what your customer wants. Hear why Russell took so long before he has implemented this tool. And hear Russell explain why this one super simple tool is so effective. So listen below to hear about this simple tool that Russell is excited to put some effort into. ---Transcript--- Hey everyone! This is Russell Brunson and welcome to a vacation Marketing In Your Car. Hey everyone, so I am actually on down my vacation right now. In fact, if my wife knew I was leaving you guys a message, I’ll probably be in big trouble, but it is what it is. And you probably won’t get this for like a week or so, because my brother, who does upload these with me as well — he’s partying it up — and I’m guessing that, yeah, I’m guessing this will happen when we all get back in town. But I wanted to share some stuff with you guys I’ve been thinking about for my own company and some just really fun things. So it’s been interesting. Obviously you guys all know my whole philosophy with funnel hacking and like looking at what’s working and modeling and all those kinds of things, right? And so it’s been interesting watching as like some people we work with like their businesses are super easy, and we’re just like boom-boom-boom, money starts coming, and starts flowing in, right? Other ones are more difficult, and so there’s a couple of people we’re working with. They’ve been a little more… taken a little longer to like get traction and get things working and so it’s caused me to really start digging deeper, which is good. It always, it’s like the episode we did if you have someone’s back about the rubber band, right? Like if you’re not stretching, you’re useless, and if you, yeah. So that’s kind of where it’s been happening, is I had to stretch myself and try to figure out, like how do we expand this and how do we — some of these people who aren’t having success for whatever reason — what do we do? And so it’s been kind of interesting. I’ve been looking a lot, and unfortunately on this, for some reason I’ve been looking but not doing, which is never a good thing. But I’ve been looking a lot at surveys. In fact, I think the first time I really realized the power of what surveys were doing was about a year and a half ago in our mastermind group. There was a guy named Glenn Ledwell and he was showing me, he was showing the group a bunch of his sales funnels. And what he found was that by adding these little surveys before a sales funnel, like instantly it would double his sales. And that sounds like a dumb thing, but it was true. Like he had a VSL and then he drove traffic to it and then he added this little quiz thing and doubled how much money he was making, just by adding this little like quiz. And then he’d show me thing after thing after thing, and then anyway I was just like “Wow!” So I started learning about it then and got excited, but then I never implemented it. In fact, I even recorded a whole bunch of videos and all these things to do it and I feel like I kind of overdid what I was trying to do is because that I never actually launched it, but yeah. So it kind of had a sample where I kind of tested it, right? Or started building it but I never finished it because it got too complicated, too complex. Then fast forward about six or eight months later, I got an email from Ben Settle, Andre Chaperon, Ryan Levesque and Jack Born talking about a mastermind group that they were doing called The Ocean’s Four Mastermind. And I was like, “That’s cool. I’ll go to that.” So I went to it and it was on Valentine’s Day last year and my wife wanted to destroy me for not being here for Valentine’s Day, but you know in marketing college, you got to be there. So I went to hang out with these guys in Vegas and it was interesting because I knew, I was very familiar with three of the guys but I didn’t know Ryan Levesque at the time, and he kind of, like in all honesty if you’re in the mastermind, he kind of ran the whole thing. Like the other guys are there to kind of put in their two cents, but Ryan was definitely the host, the facilitator, and he was dropping bombs of gold the whole time, and he kept talking about some of his clients that he was using these surveys for. And a couple of them that I remember off the top of my head, I know there’s more, but one was www.FuzzyYellowBalls.com and one was www.RevolutionGolf.com. And he started talking about his surveys and what they had done with the surveys and how much revenue and how much increased leads and just the whole thing, and I was like, “Dang!” And so I kind of looked into those things back then. I was like, “Okay, I’m going to do surveys,” and then of course I once again didn’t for whatever reasons, right? As entrepreneurs, we’re having success in a couple of areas so we just keep doing that. And despite the fact that I’m usually pretty good running with things, I just didn’t for whatever reason. And yeah, and so then just recently over the last two or three, one of my clients has been kind of struggling and sort of funnel hacking some people. And what we found is that the people in his market that were winning were using, I think they were actually clients of Ryan Levesque’s, and we’re using all-survey funnels to try to look in closer at that, and I started going through them and started really seeing the power of it. And I knew that Ryan had written a book called “Ask” which is about like doing these surveys, and so I bought the book and I’ve actually been reading it for the last day on the trip, so kind of just catching up. The book, if you guys do get the book, it takes about a hundred pages to get into the whole methodology. He spends the first hundred telling his whole story and it’s a good story, but it takes awhile to get into like what you got the book for, you know? So I kind of get that part right now, and so anyway, but it’s been interesting to see that. But one of the big like “Aha’s” I had, well, lets step back for one more thing. Right before I left on this trip I saw some Facebook posts from someone that was like the ten best landing pages of the year, and one of the landing pages I saw and I was like, “Ah, it looks so cool!” And so I wanted to go to FunnelHacker, so I went to the page and I went and had a search, because they didn’t give the URL of this, it had an image of. So I had a search a bunch of keywords that were on the image, so I found the page and then I went through there. And again they had a survey funnel. It was really cool and there was like one that was awesome looking. It had the little images next to each thing you were selecting and it was just amazing. So anyways, that’s kind of like all these, like a perfect storm of like three things happening the week before I left for my vacation. I’m like “Okay, this week I’m going to be focusing on surveys.” When I get back, we’re going to finally just do it, because I’ve been procrastinating it forever. Now it’s time. And so as I’ve been reading through Ryan’s book and then thinking about this and all this stuff, I started to just getting like crazy excited about the possibilities of it. One of the things that Ryan talked about in the book — I think it was even on the cover of the book maybe — but he was talking about delivering the exact sales message to the person coming to your website, the exact message they need to hear, right? The exact thing that’s going to sell them, and basically the concepts, when it comes into the survey and you have five or six questions in the survey, they give you the ability to figure out who they are, right? Question one could be: “Are you a man or a woman?” Number two: “Are you underweight, overweight, 200 lbs overweight, whatever,” right? If you add that and then, “What diets have you tried in the past?” If you got that, I’m like, you know, you go through a bunch of surveys and at the end of it, you know like, okay, based on whatever, this is the person. That they are a man who is 47, he’s struggling with this, you know? And now that you know that, the sales video can speak directly to what their issue is as opposed to being more, you know typically sales videos you have to be broader because you’re trying to like encompass everybody, where here you can really shrink it down. It’s similar to what you can do on a sales call, you know, and so in a sales call you’re talking to somebody, you can figure out really quick like what’s important to them and then you just speak to that, and this kind of gives you the same ability to do that. So anyway, it’s exciting and so, what I did right before I left is I funnel hacked www.FuzzyYellowBalls.com funnel, and I went into their Quiz Funnel. So I went through an opt-in five or six times with different answers, different things to see, and sure enough there’s different videos. I think that, based on what I think — I could be wrong — but I think there’s nine different sales videos based on what I had chose. Then again that could be 50 for all I know. But the ones that I was able to get to from my path, I think I figured out about nine of them, and it would be worth it for you guys to go and go funnel hack them just because it’s kind of cool to see the process, right? And it’s just a really simple survey. That part was actually way less complex than I thought it was going to be. That part was way more simple, but then based on what they had answered, boom! There’s a video at the end that’s delivered to it to speak directly to them. Plus there’s a whole email follow-up sequence delivered to them, answering, you know, giving them — the emails are feeding stuff that they had mentioned during the surveys, so you get very granular and you can figure out exactly who and how you’re speaking to somebody. So anyway, for me it was really, really cool and got me, it’s gotten me really excited. In fact, there’s four or five projects I’m working on, some that are in my core businesses and some that are not, that I’m really excited to kind of test this concept with and just see based on, you know, a couple of my early thoughts. You know, if like mentioned that some of the results of my friend showed. By putting a survey in front of anything, they were more than doubling conversions on the next step. I mean, if that’s the case and we add these things from our webinars and our sales videos and our free-plus-shipping offers and all these different things, like if it was to double conversions, which are already pretty dang strong, I can imagine what will come from that. So it’s definitely worth putting in the effort to explore and to test out. I’m sure that if this does work for me, I will be bragging and talking and sharing a whole bunch of stuff about it with you guys here in the very near future. Right now I want to try it because I think I see the vision now and I see why it’s no longer like, “I need to try that,” but it’s a “I must try that.” Tony Robbins talks about when you got to change your should’s to must’s. You know, and so I think for me it’s gone from a “should” to definitely a “must,” and so I’m excited to kind of see. I’m thinking about also kind of building up my own survey software just because like the one that I saw the other day that had the images was amazing and there’s no, I couldn’t find any software that did it that way, so I may make a version similar to that. I was thinking about if I do do that, I’ll probably just give it to all the DCS labs’ monthly members for free. So I don’t know if I’m going to do it or not, but if I am, then you should go to www.DCSLabsMonthly.com and get it. Become a member, subscribe, because you get not only all the other cool stuff you get, you also get that software. If we decide to make it, we may not. Who knows, we will see. If we do, it’ll be something where you can create and embed the stuff and then from there it would go directly into, it would go directly into or embed into your ClickFunnels pages because it’s, I’d only do it if I could do it inside of ClickFunnels. So anyway, that’s kind of the exciting, fun thing that I’m thinking about that I thought I’d share with you guys and wanted to get you guys to start thinking about as well because I think that it is going to be the future where things are going, is instead of delivering up a one-size-fits-all sales message. Take that someone through process. Find out exactly who they are, what’s important to them, what they’re struggling with, and then deliver a message based on that. I think if we can do that, we’re going to get a lot closer to serving our customers to the level that they want, that they need us at, as opposed to us trying to jam down our message and hope that the hot points that we’re focusing on will help them. So that is my game plan, I’m excited and as I get some cool results, I will return to report back to you guys to hear, and hopefully share some cool stuff. So that’s it. I’m at the Kauai, about to buy some water and eggs and milk and hopefully all milk, because we don’t drink our own milk, and actually I got a funny story. I’ll tell you that before we go. So back in the day we used to drink tons of milk, like our kids would drink three gallons twice a week, so I was buying tons of milk, and then at a Tony Robbins event, he talked about how bad milk was for you, and I was like, “Are you kidding me? I thought milk does a body good! I’ve been learning that my whole life.” Turns out a bunch of good marketers like me wrote a slogan like that and we all believe it! So kind of realizing that milk’s not really the best thing in the world for us, we were trying to break our kids of it, and so one of our first things we did is we started calling it “disgusting milk.” Like “This is disgusting milk. Do you want almond milk or do you want disgusting milk?” So we had both of them for awhile and then eventually we got them all wanting almond milk instead of disgusting milk, because it sounds disgusting, right? So it was like probably a year, year and a half later, so my kids had only had almond milk for like over a year and we always were like tease and call it cow milk, disgusting milk. In fact, they still today call it cow milk. But anyway, this is actually on the same vacation probably three years ago. We were here, and of course, no one else in my family drinks almond milk. They all think that we’re like the hippy freaks who do, right? And so anyway, we’re here, the family are eating, and my mom is making breakfast for everybody and she’s got, you know, cow milk, and so my kids go over and they’re drinking the cow milk and I see them just drinking a lot of it, right? Then Beau, one of my twins comes over, and he was probably five or six at the time, he looks at me and he says, “Daddy, I had some disgusting milk and it sure was good!” [Laughter] So anyway, pretty funny. All right, well I’m into the Kauai to buy some cool stuff, and I appreciate you guys for listening, hope you had an amazing time and I’m sure, hopefully, throughout this trip I’ll send you some more info and my brother will get it all posted up before too long and hopefully you guys can get some value from all this stuff. So that’s it guys! Thanks so much for everything and we will talk soon.

In episode 6 of The Active Marketer podcast we talk to email marketing heavyweight Andre Chaperon. Andre has an industry wide reputation as one of the best email marketers in the world. His signature training product Autoresponder Madness has been used by thousands of people to improve their email marketing. This has got to be […] The post TAM 006: Andre Chaperon – Using Storytelling To Sell appeared first on The Active Marketer.

Andre Chaperon of Autoresponder Madness drops by the show to tell us how he got in to marketing, as well as how he crafts stories for his emails and how he automates most of his email marketing.

What Inspires Andre Chaperon?  Creator of AutoresponderMadness...   Andre CHaperon is one of the top email marketing experts on the planet.   His Autoresponder Madness Course is the #1 Email Marketing Course endorsed by some of the biggest names in the marketing industry because of the tremendous results people get.     Watch full video episode here>> http://www.inspiredinsider.com/andre-chaperon-one-question-inspires/

Hi, welcome to the online marketing news on the 11th March 2014. 1.I mentioned last that Infusionsoft had announced they were releasing an app for IOS and android. Well today they've announced it's here. So Infusion users go and download that today and get access to your CRM via your mobile. 2. Fiverr have just updated their IOS App. In version 1.34 they have made a lot of improvements to the collection and search features making using Fiverr on your iPhone even easier. 3. For those of you in the UK, you may be aware of the website, Skill Pages. An online marketing job posting site where you can post the online marketing job you need help with and willing candidates can apply. Skill Pages have just announced their upgraded service, Skill pages Gold which is a little bit like LinkedIn premium. You can see who's viewed your profile, you can reach people with an extra messaging allowance and you get enhanced search and save features too. 4. Getty images the internets biggest stock images giant, who are famous for suing anyone and everyone who illegally uses their images, so much so that some people accuse them of that being their business model, have done a u-turn. It seems that seeing as they can't sue everyone that they have been forced to think of other ways to monetize. Now you can use their Embed code and iframe to use their images on your site for free and with no watermark. They will be making over 35 million of these images available. Good news, right? Well yes, depending on your view point. Because with their iframe installed on your site they can collect data and rumour has it, that's what they plan on selling in order to monetize. So there are privacy concerns. From my point of view, I'm happy to see them making this move, stock images don't come cheap and this can be a good option for those who perhaps can't afford to buy them and it means they can do this legally, without running the risk of getting a cease and desist letter from Getty. 5. Speakpipe, the website widget that allows people to leave you a voicemail via your website has improved their software by adding their inline widget to their offering. Previously, there was a dialog or pop-up window which asked visitors to leave a voice message but now you can add it to blog posts and give some more context to why someone should leave you a message. It's more flexible and there's more options than before. 6. Leadpages have designed a new lead gen page with an emphasis on Social Proof. The social proof opt-in page has a space at the top for you to show any media publications you have been featured in as well as a testimonials section at the bottom. 7. Wistia now have Ontraport Integration, if you use Ontraport as your autoresponder then you can now build your list using Wistia's video marketing software. 8. Last week I mentioned that Todd Brown is launching his 6 Figure Funnel Formula Training Program and that is out on sale as of today. If you don't know already, Todd is the best in the world when it comes to teaching how to make a profitable marketing funnel, he's a previous guest on the show, he really knows his stuff. The training is just $297 which is ridiculously low! He should be charging several thousand for it so I suggest you take him up on his offer before it goes away. 9. Frank Kern has released a new book called Convert. You can get a physical copy sent to you in the post for free, all you pay is shipping and handling charge but the book itself is free. You may want to go and take him up on that offer. 10. In Facebook news, Facebook fan pages are about to change their layout and will be given a new streamlined look, it's cleaner and less messy looking, I think it's a good thing. 11. Along with this change will come the new “pages to watch" feature. It allows you to keep an eye on your competitors fan pages and see some basic analytics of how they are performing. In my opinion I can only think Facebook are using this to pressurize people into spending more money with them. If you feel like people are watching your pages analytics then maybe will you feel like you need to try and boost your stats and the only way to do that is with their advertising. I love Facebook ads and think everyone should be using them, however this approach, pressuring people to start using them, in my opinion isn't cool. 12. In Twitter news, Twitter have announced that they will be testing click to call technology in their twitter ads meaning someone who reads your tweet, can call you right there and then with the click of a button. 13. Instagram have struck a big advertising deal with Omnicom worth up to $100 million. It doesn't change instagram ads themselves but allow them to be sold via Omnicom's advertising agencies and therefore will be more likely to be used by more brands and companies that perhaps aren't already. 14. In LinkedIn news, LinkedIn are extending their sponsored InMail capabilities to mobile meaning you can pay to reach people in their linkedin inbox which has been possible since last year but now you can reach them on mobile too where they are perhaps even more likely to read your message. 15. A few new podcasts which have come to my attention. The Doberman Dan show, Dan is a previous guest on the show and he's a top marketer and copywriter and I've loved it so far. Ben Settle has a new show called Anti-Preneur, Ben is a top, top copywriter and I'm glued to his emails and now I'll be glued to his podcast. Ben is lined up to be a guest on the online marketing show so stay tuned. And finally Brendon Burchard has a new podcast called The Charged Life. This podcast has a mindset, personal development aspect to it as well as all the usual business and marketing stuff too. Go subscribe. 16. There's some cool events coming up which I haven't previously mentioned... UK Marketing Summit 2 is taking place in Manchester, England this weekend, the 15th and 16th of March hosted by Simon Warner and Richard Fairbairn. Speakers include Alex Jeffreys, Mark Lyford and Soren Jordansen. James Schramko is holding Superfast Business Live in Sydney, Australia on the 20th and 21st of March. In addition to James himself, speakers include Ezra Firstone, Keith Kranc, Taki Moore, Justin Brooke, Dan Dobos and Andre Chaperon, just to name a few! Icon14 – The annual event held by Infusionsoft is on April 23rd – 25th in Phoenix, Arizona. Top speakers include the CEO of Infusionsoft Clate Mask as well as Seth Godin, Jay Baer, Danny Iny and automation experts Jermaine Griggs and Brad Martineau. Wistia are holding a video marketing workshop and seminar called Wistiafest, taking place in Cambridge, Maine on the 20th – 22nd May. The top speakers include Wistia co-founder Chris Savage and Rand Fishkin of Moz. Digital Marketing conference, Clickz Live is taking place in New York on the 31st of March – 3rd April. This is such a big conference I can't begin to name the speakers but two of the Keynote speakers are Andy Beal and Randi Zuckerberg. Mark Anastasi is holding The Laptop Millionaire Leadership Training in several locations around the world. 12th-13th of April in London,England, 21st-22nd of June in Sydney, Australia and the 5th-6th of July in Los Angeles, California. Daven Michaels and Beejal Parmar are hosting Beyond Business Live at several different cities across the US. Las Vegas, Nevada, 14th -16th of March, San Jose, California, 21st-23rd March, Los Angeles, California, 28th-30th March, Altanta, Georgia, 4th-6th of April, Dallas, Texas, 11th-13th April and East Rutherford, New Jersey on the 2nd – 4th of May. Search Marketing Expo or SMX have several events lined up around the world before or in the summer. Munich, Germany March 25th-26th, London, England, May 13th-14th, Sydney Australia, May 27th and 28th, Seattle, Washington, June 11-12th and Paris, France, June 16th-17th. Mo Mastafa is holding his SEO Profits Workshop in Cardiff, Wales on the 24th of April. I'll be at that event, anyone listening in Wales or South West England, I'd love to see you there. And last but not least I am going to be running several online marketing seminars for local businesses across the south of England. The first one is being held in Farnborough, Hampshire and several more in London, Guildford, Reading and Bournemouth, so if you live in this part of the world please stay tuned for confirmation of venues and dates which I will announce on the podcast and on my website. That's all for the online marketing news this time, until next time, take care

The post Episode #56 – Soap Operas vs. Seinfeld appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Can two seemingly conflicting marketing techniques actually work together when used correctly? --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson. I want to welcome you to another amazing, awesome, exciting episode of Marketing in your Car. Hey guys and gals, I had a really fun experience last weekend that I wanted to share with you. I joined a mastermind group called the Ocean's Four mastermind group. It was out of Vegas. I joined it because it was just a different type of mastermind group. It was only meeting one time. It wasn't one you have to join for a whole year so I knew the commitment timetable wasn't too big. The other reason was Ocean's Four was because there were four people that were in the mastermind group. Two of them I've been studying a lot for a long time. I was really intrigued to get their opinions and ideas. The two guys that I went to go see, one of them, his name is Andre Chaperon. He has a bunch of products. By far, his best and most prolific is a product called Autoresponse Madness. The other guy was a guy named Ben Settle who runs BenSettle.com. He's got a print newsletter called The Email Players Club. What's interesting is I've been watching these guys for the last year, 18 months or so, and trying to understand. They have two very different perspectives on email. With Andre and Autoresponse Madness, his whole goal he teaches is that you need to create a soap opera sequence. If somebody joins your list and over the next 20 to 40, however many days you create this soap opera, it's bringing your audience in and engaging them. You're opening loops in one email and closing them in other emails, having many episodes and this big huge story line which I think is really cool. It engages people and pulls them in. You look at the other person, Ben Settle. His model is very different. You join his list. From that point forward, everyday you get an email with an email I call them Seinfeld emails. It's kind of like the TV show Seinfeld where they're basically emails about nothing. Everyday, he sends an email out about whatever, and somehow always ties it back to his core product which is The Email Players Club. He's relentless. Everyday since I joined his list, I've gotten an email. I don't think he's ever missed a day. Every single day, it tells you some random thing that happened that day and then boom, pushes you back to his product. Again, two very different styles. In fact, it was kind of funny, Ben at the mastermind said, “If you were to look at our styles, I would look at what Andre does as a sniper, getting up on the rooftop, aiming, and trying to make this perfect thing and crafting it so you can perfectly close the sale and close the deal whereas with me,” this is Ben talking, “it's kind of more like walking into the mall with a shotgun and just unloading as many rounds as possible as fast as you can.” That's the difference between their two styles. It was interesting because from their perspective, what they do could conflict. I think everyone else in the room, they think it conflicts. What's interesting is as I've been building out our funnels over the last 18 months that I've been watching these guys, I'm a big believer in both of their styles but in a very specific and very important sequence. What I've been teaching our students, what we've been doing is when someone joins your list, you put them through a seven to day day email soap opera sequence with the core goal of that to build the bond, to build the attractive character,

Can two seemingly conflicting marketing techniques actually work together when used correctly? ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to another amazing, awesome, exciting episode of Marketing in your Car. Hey guys and gals, I had a really fun experience last weekend that I wanted to share with you. I joined a mastermind group called the Ocean's Four mastermind group. It was out of Vegas. I joined it because it was just a different type of mastermind group. It was only meeting one time. It wasn't one you have to join for a whole year so I knew the commitment timetable wasn't too big. The other reason was Ocean's Four was because there were four people that were in the mastermind group. Two of them I've been studying a lot for a long time. I was really intrigued to get their opinions and ideas. The two guys that I went to go see, one of them, his name is Andre Chaperon. He has a bunch of products. By far, his best and most prolific is a product called Autoresponse Madness. The other guy was a guy named Ben Settle who runs BenSettle.com. He's got a print newsletter called The Email Players Club. What's interesting is I've been watching these guys for the last year, 18 months or so, and trying to understand. They have two very different perspectives on email. With Andre and Autoresponse Madness, his whole goal he teaches is that you need to create a soap opera sequence. If somebody joins your list and over the next 20 to 40, however many days you create this soap opera, it's bringing your audience in and engaging them. You're opening loops in one email and closing them in other emails, having many episodes and this big huge story line which I think is really cool. It engages people and pulls them in. You look at the other person, Ben Settle. His model is very different. You join his list. From that point forward, everyday you get an email with an email I call them Seinfeld emails. It's kind of like the TV show Seinfeld where they're basically emails about nothing. Everyday, he sends an email out about whatever, and somehow always ties it back to his core product which is The Email Players Club. He's relentless. Everyday since I joined his list, I've gotten an email. I don't think he's ever missed a day. Every single day, it tells you some random thing that happened that day and then boom, pushes you back to his product. Again, two very different styles. In fact, it was kind of funny, Ben at the mastermind said, “If you were to look at our styles, I would look at what Andre does as a sniper, getting up on the rooftop, aiming, and trying to make this perfect thing and crafting it so you can perfectly close the sale and close the deal whereas with me,” this is Ben talking, “it's kind of more like walking into the mall with a shotgun and just unloading as many rounds as possible as fast as you can.” That's the difference between their two styles. It was interesting because from their perspective, what they do could conflict. I think everyone else in the room, they think it conflicts. What's interesting is as I've been building out our funnels over the last 18 months that I've been watching these guys, I'm a big believer in both of their styles but in a very specific and very important sequence. What I've been teaching our students, what we've been doing is when someone joins your list, you put them through a seven to day day email soap opera sequence with the core goal of that to build the bond, to build the attractive character, and build the audience's engagement with the attractive character, to help them to build that bond to get to know the person and to make them want to continue to open emails and purchase products, and be engaged with that person. After that initial soap opera sequence is done, then we drop people onto a broadcast list. Then we start doing the Ben Settle style daily Seinfeld emails. As you look at my whole philosophy and belief patterns with email marketing is you lead with the soap opera and after they watch the soap opera, then you dump them onto the Seinfeld emails. I think that as a one-two punch, I think it's the smartest. I think it's brilliant. I think it's the best thing to do. I think if you go directly to the Ben Settle style Seinfeld emails, the audience doesn't have a chance to build a relationship with attractive character. If you just do Andre's soap opera sequences, you do a soap opera but eventually, you just keep writing this thing and you want to kill yourself because they're intricate and it takes awhile to write these things out. If you're carrying on those story lines, they're lasting days, months, and years. I think it's really difficult. If somebody joins your list in the middle of this thing, they have no idea of all the back story. It's like trying to watch a show like 24 where you start halfway through the season. It doesn't really make any sense. What I think is the blending of the two things. If somebody joins your list, initially have a seven to ten day sequence that's a soap opera sequence that builds a relationship with the attractive character, and as soon as that sequence is over, then drop them on a broadcast list where you do the daily Seinfeld emails. I think the blend of those two worlds is the most powerful way you could possibly do email marketing. It was really fun to have a chance to go meet those guys and learn the system they have behind each of their businesses, but I think more importantly, how to blend those two things together into what I think is the perfect, most ideal way to your email marketing. I'm at the office now. I appreciate you guys listening to the Marketing in your Car podcast. I hope you get a ton of value out of it. By the way, if you want some help with your funnel, we have a new coaching program set up. We're doing some amazing things with it. You just have to go to BlackBoxFunnel.com/application.php. If you do that and apply, you have a chance to work with me and we can look at your sales funnel and have some fun with it. That's about it for today, guys. I will talk to you all again soon.

Can two seemingly conflicting marketing techniques actually work together when used correctly? ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to another amazing, awesome, exciting episode of Marketing in your Car. Hey guys and gals, I had a really fun experience last weekend that I wanted to share with you. I joined a mastermind group called the Ocean’s Four mastermind group. It was out of Vegas. I joined it because it was just a different type of mastermind group. It was only meeting one time. It wasn’t one you have to join for a whole year so I knew the commitment timetable wasn’t too big. The other reason was Ocean’s Four was because there were four people that were in the mastermind group. Two of them I’ve been studying a lot for a long time. I was really intrigued to get their opinions and ideas. The two guys that I went to go see, one of them, his name is Andre Chaperon. He has a bunch of products. By far, his best and most prolific is a product called Autoresponse Madness. The other guy was a guy named Ben Settle who runs BenSettle.com. He’s got a print newsletter called The Email Players Club. What’s interesting is I’ve been watching these guys for the last year, 18 months or so, and trying to understand. They have two very different perspectives on email. With Andre and Autoresponse Madness, his whole goal he teaches is that you need to create a soap opera sequence. If somebody joins your list and over the next 20 to 40, however many days you create this soap opera, it’s bringing your audience in and engaging them. You’re opening loops in one email and closing them in other emails, having many episodes and this big huge story line which I think is really cool. It engages people and pulls them in. You look at the other person, Ben Settle. His model is very different. You join his list. From that point forward, everyday you get an email with an email I call them Seinfeld emails. It’s kind of like the TV show Seinfeld where they’re basically emails about nothing. Everyday, he sends an email out about whatever, and somehow always ties it back to his core product which is The Email Players Club. He’s relentless. Everyday since I joined his list, I’ve gotten an email. I don’t think he’s ever missed a day. Every single day, it tells you some random thing that happened that day and then boom, pushes you back to his product. Again, two very different styles. In fact, it was kind of funny, Ben at the mastermind said, “If you were to look at our styles, I would look at what Andre does as a sniper, getting up on the rooftop, aiming, and trying to make this perfect thing and crafting it so you can perfectly close the sale and close the deal whereas with me,” this is Ben talking, “it’s kind of more like walking into the mall with a shotgun and just unloading as many rounds as possible as fast as you can.” That’s the difference between their two styles. It was interesting because from their perspective, what they do could conflict. I think everyone else in the room, they think it conflicts. What’s interesting is as I’ve been building out our funnels over the last 18 months that I’ve been watching these guys, I’m a big believer in both of their styles but in a very specific and very important sequence. What I’ve been teaching our students, what we’ve been doing is when someone joins your list, you put them through a seven to day day email soap opera sequence with the core goal of that to build the bond, to build the attractive character, and build the audience’s engagement with the attractive character, to help them to build that bond to get to know the person and to make them want to continue to open emails and purchase products, and be engaged with that person. After that initial soap opera sequence is done, then we drop people onto a broadcast list. Then we start doing the Ben Settle style daily Seinfeld emails. As you look at my whole philosophy and belief patterns with email marketing is you lead with the soap opera and after they watch the soap opera, then you dump them onto the Seinfeld emails. I think that as a one-two punch, I think it’s the smartest. I think it’s brilliant. I think it’s the best thing to do. I think if you go directly to the Ben Settle style Seinfeld emails, the audience doesn’t have a chance to build a relationship with attractive character. If you just do Andre’s soap opera sequences, you do a soap opera but eventually, you just keep writing this thing and you want to kill yourself because they’re intricate and it takes awhile to write these things out. If you’re carrying on those story lines, they’re lasting days, months, and years. I think it’s really difficult. If somebody joins your list in the middle of this thing, they have no idea of all the back story. It’s like trying to watch a show like 24 where you start halfway through the season. It doesn’t really make any sense. What I think is the blending of the two things. If somebody joins your list, initially have a seven to ten day sequence that’s a soap opera sequence that builds a relationship with the attractive character, and as soon as that sequence is over, then drop them on a broadcast list where you do the daily Seinfeld emails. I think the blend of those two worlds is the most powerful way you could possibly do email marketing. It was really fun to have a chance to go meet those guys and learn the system they have behind each of their businesses, but I think more importantly, how to blend those two things together into what I think is the perfect, most ideal way to your email marketing. I’m at the office now. I appreciate you guys listening to the Marketing in your Car podcast. I hope you get a ton of value out of it. By the way, if you want some help with your funnel, we have a new coaching program set up. We’re doing some amazing things with it. You just have to go to BlackBoxFunnel.com/application.php. If you do that and apply, you have a chance to work with me and we can look at your sales funnel and have some fun with it. That’s about it for today, guys. I will talk to you all again soon.

Email marketing is something I’m constantly telling my readers and customers that they should start doing, and if you’re not building a list and using email marketing… you should start. Email marketing works… It’s effective, it gets results, and it will generate sales… especially if you do it right. Getting subscribers and building lists all start with your opt-in page. Squeeze Pages vs Opt-in Pages You’ve probably heard the term “squeeze page” thrown around a lot, and maybe you’re wondering what the difference is between a squeeze page and an opt-in page. At the core- they’re the same thing. They are a page that is dedicated to getting someone to give you their email address. But, there are some differences to point out. A squeeze page is really just a type of opt-in page. A squeeze page typically has no navigation links, a few bullet points explaining the benefits of opting into the list, and then the actual opt-in form. Again, this is one way to do it. These types of opt-in pages convert really well, especially when you have effective and compelling copy. I still use squeeze pages on a lot of my sites, but I’ve discovered a few elements that most “squeeze pages” are missing… 1. Let Your Opt-in Page Pre-Screen Prospects The first goal you probably have when you start your list building efforts is to simply get as many opt-ins as you can. But, as you get some experience mailing your subscribers, you’ll quickly find out that having as many subscribers as possible isn’t the best way to go. The way autoresponder services work is that you pay more the more subscribers you have, so that’s the biggest downside to having a huge list that isn’t responsive. One of the best ways I’ve found to get the best prospects on your list is to basically have an article as your opt-in copy(this is an idea from this free list building bootcamp). You can see this in action on my 500 Club page- you can tell it’s not a standard squeeze page. The idea with this is that you write something long enough that it can contain your key points, and ideally you’ll have subscribers that are much more receptive to your message. In fact, according to Eben Pagan, you actually want your marketing copy to filter out everyone except your ideal prospects. That makes sense when it’s put that way, but most people start out wanting to build as big of a list as possible. 2. Remove Distractions The reason why squeeze pages don’t have navigation or the regular sidebars is because if those things are there, you simply lose people to them. Whether you’re using a standard squeeze page with just a few bullet points, or a opt-in page with more content as described above, you should remove these things. A good WordPress theme made for marketing will make this really easy, such as Profits Theme that let’s you drag and drop the elements you want on a page. Distractions can also come in the form of ineffective copy, in other words sentences or paragraphs that you don’t need… length in itself isn’t a benefit. Every  sentence on your opt-in page should be there for a reason. 3. Ask for the Email Address, Nothing More I’m sure you get emails that address you by your first name, which is really cute. But the hards facts from tons of different experiments have shown that the more info you ask for, the less opt-ins you’ll get. You’ll do best to simply ask for the email address. 4. Your Freebie The freebie… I’ve tried everything there is. PDF’s, free video courses, mindmaps, “cheat sheets”, ebooks, ecourses, etc. What works best? My favorite by far, and this will get you the best results if you do it right, is a series of emails that deliver what your prospects want to learn or get advice on. This works the best when you can weave some sort of a story line throughout your autoresponder sequence, so that your subscribers eagerly await each email. The problem that I’ve found with a free report is that people will opt-in just to look at it, and you’ll see a lot of unsubscribes after that first email. This happens because you’ve instantly given them what they wanted and there’s no real reason to stay on your list, as well as the fact that you haven’t given them a chance to get to know you. When you send them a series of informative and entertaining emails, people start to feel more comfortable with you and know who you are when they see your emails. 5. Split Test This is another thing I talk about all the time, because it really matters. There are many ways to split test and many tools you can use, so I won’t get into that here. The main point is that you should always be running two versions of your opt-in form. Colors and fonts might yield small improvements, but you’ll get by far the biggest results by tweaking your actual copy- primarily your headline. Not Building a List Yet? If you’re not, you should be. One of the best resources out there, which is FREE, is this little bootcamp by Andre Chaperon. If you liked this post/podcast, please “Like” it below or share it in some way(or leave a review on iTunes). Thanks! The post 5 Keys to a High-Converting Opt-in Page appeared first on StrayBlogger.