The Association Marketing Show

Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more.

Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more.

Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.

In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.

You can find Paul on Linkedin at Paul Kissin or by clicking on this link.

Cynthia (Cindy) Simpson, M.Ed, CAE is Manager, Member Services with the National Society for Histotechnology. Cindy is responsible for all areas of membership, including development of recruitment and retention plans, analysis of data, and implementation of various engagement strategies. With over 25 years of association management experience, Cindy has worked in a variety of positions in both trade and professional associations and enjoys the challenges and opportunities provided by working in a non-profit environment. A graduate of Syracuse University, she earned her certified association executive (CAE) credential from the American Society of Association Executives (ASAE) and currently serves on the ASAE Membership Professionals Advisory Council, the ASAE Gold Circle Awards Committee, the National Postdoctoral Association Advisory Council, and the Virtual Association Network Task Force.Linkedin: https://www.linkedin.com/in/cynthialsimpson/ Natalie Paskoski is the Communications Specialist for the National Society for Histotechnology. Natalie is responsible for the development and implementation of all marketing and communications, including digital advertising, social media, publications, and email automation. She also works with numerous volunteer members in the development of HistoTalks: NSH Podcasts and the Fixation in Histology blog and has seen significant growth in outreach which has served to increase the visibility of the association.  Natalie has been with NSH for the last 4 ½ years, since graduating with a degree in Advertising/Public Relations from Rochester Institute of Technology.Linkedin: https://www.linkedin.com/in/nataliepaskoski/The National Society for Histotechnology is a professional organization for individuals actively engaged in the histology field. Since its founding over 40 years ago, NSH's member community has grown to include over 3,000 histology professionals from around the world. Though much has changed, our mission has stayed true to our core purpose; to shape the future of Histotechnology through a global community of professionals committed to educating, advocating, and driving patient quality.Website: https://www.nsh.org/home

About Sheila:Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected applying her personable nature to design unique marketing strategies and recruit and retain members to the California Pharmacists Association (CPhA).  As Senior Vice President of Business Operations, Sheila manages membership, communications and the day-to-day administration of the association.  She is also the Founder and Chief Design Officer of Copy by Sheila.Sheila’s success is attributed to the extra effort she places in understanding the people and businesses she works with to design material that replicates the voice of people and organizations. Sheila takes standard messaging and adds flair and fun, while promoting maximum engagement and personality to all marketing strategies. Sheila holds a BA in Political Science from California State University, Stanislaus, and a MA in Public Policy and Administration from Sacramento State University.You can connect with Sheila on LinkedIn.About the CPhA:For over 150 years, the California Pharmacists Association (CPhA) has served the diverse needs of our pharmacists, student pharmacists, and pharmacy technicians that work to improve the health of Californians. CPhA is the largest pharmacist association in the country and the leading statewide organization advocating the role of the pharmacist as an essential provider of healthcare providing optimal patient care.The Association represents all pharmacy practice settings, including community pharmacy (both independent owners and employees working in chain drug stores), hospitals & health-systems, and specialty practices such as compounding, managed care, industry, and long term care.CPhA’s social media handle is @CAPharm

American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, education, and practice of nutrition. ASN serves its more than 7,000 members around the world through its educational programs, scholarly publications, annual meeting, and advocacy and science policy. In 2028, ASN will celebrate 100 years as a leading advocate for the advancement of nutrition. Learn more about ASN at nutrition.org. Amy Gavin, CAE lives and breathes the association world. From her start as a graphic design and printing sales consultant to her roles in publishing, Amy has devoted nearly 15 years to the industry. Her breadth of experience includes American Geophysical Union, American Diabetes Association, to her current role as the Director of Digital Strategy at American Society for Nutrition (ASN) where she oversees digital marketing, communications and technology. Amy uses her diverse experience along with her penchant for creativity and trying new things to help advance the mission of ASN.Contact info to share: Email: agavin@nutrition.orgLinkedIn: https://www.linkedin.com/in/amysgavin/

Referenced in this episode:Essential Considerations for Safely Reopening Exhibitions & EventsNicole Bowman, MBA contact infoLearn more about Feathr hereTo request info on how to be a guest on our podcast email our producer at Chuck.Ellis@feathr.co

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