Podcasts about digital advertising

Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one's mind both on what is important and what is within one's control. This is certainly true in the zoom rooms and boardrooms of any company in commerce. For our guest Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce, an e-commerce agency optimizing Amazon and omnichannel sales, much of the answers lie in understanding the real unit economics of every SKU you sell and then optimizing your business around where the opportunities for maximum profitability lie.

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

East Mississippi Connect has been using digital advertising to surgically target communities and potential subscribers as its fiber optic service rolled out across its service territory. Julie Boles shares what's worked and what lessons she's learned along the way.Special: Live at StoryConnect 2025

This Week: Emily Binder, Monty Hagler, Jason Lonsdale and Augie Ray join Bob to discuss Jaguar's rebrand in hindsight, why sustainability isn't enough, YouTube's new ad placements, Netflix's new ad offerings, plus this week's #FairFailFoul.

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.

The digital advertising industry is, in many ways, a bellwether of the American economy. It's a direct look at how and where companies are acquiring new customers, as well as how things are going in the business world.PubMatic (Nasdaq: PUBM) is one of the digital advertising industry's earliest trailblazers. Founded in 2006, its mission has always been to provide a platform for PUBlishers to autoMATICally monetize their websites, podcasts, and streaming TV channels with programmatic ads. In the future, that might expand to new formats like VR headsets or even self-driving cars. 7investing recently sat down with PubMatic founder & CEO Rajeev Goel to discuss how he sees the digital ad industry evolving. Here's a look at the topics we discussed:1) Industry overview (0:00): Where does digital advertising stand in 2025?2) Competitive advantage (4:45): What are PubMatic's structural sources of competitive advantage, especially compared to your peers?3) The Next Big Thing (13:32) : Header bidding for CTV in 2020, then Connect in 2022, then Activate in 2023. What's your next major growth format?4) Connected TV (18:26) : Streaming ads seem more interactive now. How is CTV evolving?5) Supply Path Optimization (22:32) : SPO is still 55% of total activity yet DBRR fell during Q1. Have the large publishers now fully consolidated their inventory?6) The Trade Desk (26:02): The Trade Desk continues to promote OpenPath and says it will disrupt the industry. How do you believe OpenPath will most likely impact PubMatic?7) The Macro (33:24): Several forecasts are reducing expectations for ad budgets in 2025. What are you seeing on the near-term horizon?8) Capital Allocation (37:46): Just announced a $100m buyback expansion. How are you prioritizing capital allocation to maximize shareholder value?Are you ready to begin investing in your future? Join 7investing today at 7investing.com/subscribe and get your first 7 days absolutely free!

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

Send us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss's boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.Episode Links:

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success. How Team Interaction Can Elevate Work Quality Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member's performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive. Marketing Success Starts with Strong Foundations Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.   Website:  https://www.growthdirective.com/ LinkedIn:  https://www.linkedin.com/in/angelabfrank/ About Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry. The problem? → It's hard to achieve profitable growth without sacrificing scale. I've spent the past decade building growth teams and scaling revenue for wellness brands. Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?” My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less. DM me: get your growth questions answered and learn how I typically structure engagements. Quick facts: → Over $50M generated for brands. → I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more). → My podcast has helped hundreds of entrepreneurs grow their brands. → I live the lifestyle (and that's why I love helping health & wellness brands grow). Specialties: Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis, to unpack how AI is reshaping consumer behaviour, disrupting traditional search models, and redefining the relationship between advertisers and publishers.Tune in to learn how stakeholders across the ecosystem can adapt and thrive in this new AI-powered era.

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

Plus: Google's security chief heads to the investment sector. And Comcast continues to lose broadband and cable-TV customers. Katie Deighton hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis deliver a powerhouse episode split between urgent retail news and a highly anticipated interview with returning guest Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the world's foremost authorities on retail media networks.The episode opens with a comprehensive review of the week's most pressing economic developments. The retail industry faces mounting challenges as tariffs continue to disrupt supply chains and pricing strategies. Cross-border tourism is in sharp decline—down 37% from Canada alone—impacting major cities like New York, Miami, and San Francisco. Chair of the Federal Reserve Jay Powell warned that proposed tariffs could trigger slower growth and higher inflation, further rattling markets.The retail response? Stockpiling. Sales of big-ticket items like furniture and autos are surging as consumers rush to beat looming price hikes. Shein and Temu are already raising prices and cutting back on U.S. advertising, signalling early effects of lost de minimis exemptions. Meanwhile, luxury brands such as Hermès are increasing prices. The news also covers Ulta's paused Target expansion, sluggish leasing activity in retail real estate, and IKEA's increasing bet on small-format stores.Shifting gears, the second half of the episode features the first part of an in-depth conversation with Andrew Lipsman, who offers a masterclass on the growth and complexity of retail media networks. Andrew traces the emergence of retail media as the “third wave” of digital advertising—following search (Google) and social (Meta)—and explains how closed-loop measurement and first-party data are transforming the economics of media buying.He explores how retail media isn't just stealing share from traditional platforms but unlocking new advertiser segments, particularly among third-party sellers and challenger brands. Andrew also tackles common criticisms, including the effectiveness of point-of-purchase ads and the often-misunderstood ROAS metric.With retailers like Amazon and Walmart now generating billions in high-margin revenue through media, Andrew argues that retail media is not just an ancillary channel — it's fast becoming a core growth engine.This episode is a must-listen for retailers, marketers, and media professionals seeking clarity on the headwinds of today's economy and the structural shifts reshaping the future of retail. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Google and Meta are being raked over the coals in the US The two titans are facing antitrust suits for the methods used in their digital advertising networks. Google for running an illegal monopoly within its digital ad network, while Facebook is in front of the FTC for antitrust behaviour in its acquisitions of Instagram and WhatsApp, as part of its digital ad strategy. Steam profits off gaming loot crates It was revealed that game publisher and marketplace Steam made US$82 million from loot crate openings in one month, from a single game. LISTEN ABOVE See omnystudio.com/listener for privacy information.

This Week: Michael Farmer, Ben Kunz, and Jonathan Sackett join Bob to discuss "conversational" marketing, adland's sustainability problems, Meta's antitrust case begins, Instagram's search problems, plus this week's #FairFailFoul.  

James Hipkin is a seasoned marketing expert with over 40 years of experience helping businesses connect meaningfully with their customers. He has led global marketing initiatives for brands like Apple, Visa, and Toyota, and is now the CEO of Inn8ly, where he empowers small and medium-sized businesses with AIdriven marketing tools and website solutions. Known for his straightforward approach, James is passionate about making advanced marketing tools accessible and impactful for all. For more information, visit vipchatwithjames.com and inn8ly.com.

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touches on future trends in advertising and the evolving role of data in marketing decisions.TAKEAWAYSThe product optimizes campaign performance by adjusting budgets and bids.Identifying opportunities in campaigns is crucial for success.Efficiency is a key focus in managing multiple campaigns.Data plays a significant role in shaping marketing strategies.Future advertising trends will heavily rely on data analytics.Understanding peak performance times can enhance campaign results.The ability to adapt campaigns in real-time is essential.Prioritizing high-performing products can lead to better outcomes.Marketing strategies must evolve with changing consumer behavior.Collaboration between data and creativity is vital for effective advertising.Chapters00:00Introduction to Shirofune and Its Founders03:02The Unique Approach of Human Intelligence in Marketing05:50Optimizing Campaigns: The Role of Technology08:38Adapting to Market Changes and Consumer Behavior11:27The Future of Advertising and Attribution14:04Closing Thoughts and Company Philosophy

This Week: Tedd Aurelius, Farrah Bostic and Zontee Hou join Bob to discuss the wave of US tariffs, TikTok gets another extension, Amazon tests a questionable new service, Facebook looks at bringing ads to notifications, plus this week's #FairFailFoul.

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women's Day and Women's History Month.In this episode, we sit down with Andrea Gilman, chief marketing officer at Early Warning, owner of digital payments services Paze and Zelle, to discuss how she's driving innovation in digital payments. 

https://nashvilledms.com Ever feel like your business is the best-kept secret in town? Nashville Digital Marketing Solutions (847-212-8413) helps local businesses across Middle Tennessee get noticed with an impressive arsenal of digital marketing tools that put your brand exactly where it needs to be. Nashville Digital Marketing Solutions City: Franklin Address: Nashville Website: https://nashvilledms.com/

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Key topics in today's conversation include:Introducing Today's Topic (0:12)Evolution of Advertising (3:13)Changes in Marketing Strategies (4:43)Fragmentation of Audiences (6:39)Challenges of Targeting Drivers (10:16)Common Marketing Mistakes (12:43)Importance of Authentic Messaging (15:10)Introduction to Digital Advertising (18:00)Local Advertising Success (19:53)YouTube's Role in Company Culture (22:08)The Impact of Short-Form Content (25:31)Role of Pixels in Digital Marketing (28:34)Geo-Targeting in Advertising (33:33)Future of AI in Marketing (36:41Finding the Right Job (39:14)Thankful for Truck Drivers and Parting Thoughts (42:17)Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Ever wondered how a guy goes from owning struggling gyms to cashing out for millions and dominating the M&A game? Enter Gil Valerio—a hustler who took a crisis, flipped it into a marketing empire, and sold BIG! Now, he's on a mission to help digital agencies scale, exit, and cash out like the pros. But it wasn't all smooth sailing—hacked accounts, cease-and-desist letters, and the brutal lessons of business almost took him down. In this episode, we break it all down: how to turn your business into a sellable asset, why most agency owners are leaving money on the table, and how you can position yourself for a multimillion-dollar payday. If you're in business and not thinking about your exit strategy, you're already behind. Let's go!

Send us a textIn this episode, Danny dissects the intricacies of paid advertising with Grace Glass, Paid Social Media Strategist at Optidge. She shares her expertise in balancing creative and strategic elements to build high-performing campaigns, especially for beginners. Tune in to gain valuable insights on ad budget allocation, testing methodologies, campaign optimization, segmentation strategies, and common pitfalls to avoid for beginners. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Grace explains the difference between paid and organic social – emphasizing that paid social is necessary due to declining organic reach.This episode with Grace takes a closer look at why Meta is the best platform for beginners to start paid social due to its diverse audience targeting capabilities.In Grace's opinion, creative elements are one of the most crucial factors in ad performance as platforms increasingly automate audience targeting.She urges businesses to focus on conversions and cost-efficiency rather than vanity metrics like clicks.The episode shares through discussion and examples how regularly testing and optimizing ad creatives, audience segments, and budgets is key to a successful paid social campaign.Episode Links:

Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, sustainable ad campaigns. Want to make smarter ad investments? Hit play and learn how to maximize your ROI!

This Week: Mitch Joel, Lisa Laporte, and Augie Ray join Bob to discuss looking at digital's numbers, creators looking for more control, women's sports over-performing, AI citing wrong information, plus this week's #FairFailFoul.

In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to the concept or looking to refine your strategy, this episode has valuable insights for you. Tune in!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/ About Robert BrillRobert Brill is the CEO of Brill Media, a top white-label media buying agency that eliminates the guesswork from marketing. Under his leadership, Brill Media has earned recognition from the Inc. 5000 and Financial Times 500 a combined 11 times, establishing it as one of the fastest-growing private companies in the U.S. For more information: https://brillmedia.co

Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.We covered powerful subjects relating to Digital Advertising Post-ATTImpact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement

Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to revolutionize off-platform advertising. Listen in as we discuss the strategic use of Amazon's advertising capabilities—both on and off the platform—and look at how businesses can utilize Amazon's data-rich environment to enhance their advertising strategies. We also explore the nuances and complexities of advertising that extend beyond conventional digital platforms, revealing how these strategies can significantly impact your business's visibility and success. You can find show notes and more information by clicking here: https://bit.ly/3D7CTjO Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Welcome to another episode of How I Discovered My Gifts with yours truly, David D. Simons. I'm delighted and excited to have you tuning in to hear from today's guest, Tommie Powers, AKA Tommie Traffic.We're about to dive into the mind of a digital advertising legend who says, I definitely didn't know I was going to be this guy. That's for sure. But I always had ambition, right? Tommy is an entrepreneur, investor, and the ultimate YouTube ads authority with over 17 years of experience. Like yo, how many people you know have managed over nine figures? Thats rare. Hes the elite of the elite.In this conversation, Tommie breaks down how he discovered his most dominant giftpattern recognitionand used it to power through everything from heart failure to bankruptcy. If youre looking for raw, real-life inspiration on unlocking your own hidden abilities, you wont want to miss this. Lets jump in!

What if you could unlock the secrets to thriving amidst chaos in the ever-evolving business landscape? We welcome back Neil Twa, a seasoned entrepreneur with a wealth of experience in e-commerce and business growth, who left IBM to launch multiple successful brands. Neil shares his visionary outlook for 2025, offering a refreshing perspective on how economic changes like tariffs and supply chain dynamics present unique opportunities for strategic positioning and partnerships, especially on platforms like Amazon.The episode dives into the complex world of trade and manufacturing strategies. Discover why outsourcing to China was driven by economic opportunities rather than blame, and how tariffs could serve as strategic tools for funding governmental systems instead of burdening citizens. Neil also reveals insightful strategies for avoiding direct competition with low-cost Chinese manufacturers, including negotiating tariffs to unlock profitability and access foreign markets. This conversation promises to enrich your understanding of global trade dynamics and prepare you for the challenges and opportunities that lie ahead.Neil also explores the transformative potential of AI tools in optimizing business operations. From negotiating with suppliers to creating compelling Amazon listings, AI is revolutionizing how entrepreneurs operate. Learn how tools like Prophecy are optimizing pricing strategies and expanding profit margins by analyzing PPC dynamics. Neil further emphasizes how AI can accelerate decision-making and streamline processes, allowing businesses to stay ahead of the curve. Finally, Neil offers a glimpse into his personal life, sharing his passion for gaming and technology, and the importance of maintaining a balanced mindset to focus on what truly drives revenue and success. Support the show

Join us for a captivating episode featuring Josh Marsden, a military veteran turned e-commerce powerhouse, as he recounts his extraordinary journey from a chaotic college life to establishing himself as a respected leader in the digital marketing sphere. Discover how his decision to join the Army National Guard was the turning point that instilled discipline and focus, setting him on a path to success. Josh reflects on his transition from corporate America, where roles at the University of Phoenix and Infusionsoft shaped his strategic mindset, ultimately guiding him to entrepreneurship. His story is a testament to the power of resilience, adaptability, and strategic thinking in overcoming life's hurdles.Explore the intricacies of e-commerce marketing through Josh's lens as he unveils the secrets behind his thriving digital marketing agency, the RM5 Formula Company. With a passion for differentiation in a saturated market, Josh emphasizes the critical importance of follow-up marketing and building robust organizational leadership. Learn how his agency has become a beacon of performance-driven success, with an emphasis on creating meaningful brand relationships and consistent customer engagement. Josh's insights shed light on the necessity for e-commerce businesses to look beyond front-end acquisition and prioritize sustainable growth strategies.In an enlightening discussion about entrepreneurial opportunities within the US e-commerce landscape, Josh shares his strategic approach to acquiring and scaling e-commerce businesses. Uncover his ideal acquisition criteria, emphasizing collaborations with US-based, direct-to-consumer brands. Delve into Josh's personal pursuits, from his favorite book to hobbies that recharge his entrepreneurial spirit. He shares how faith has been a cornerstone in his journey, fostering perseverance and a relentless work ethic. Stay tuned for Josh's reflection on the boundless potential of entrepreneurship, and how faith and strategic foresight can guide entrepreneurs through their ventures' inevitable challenges. Support the show

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

According to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug trafficking. For marketers spending billions on digital ads, this isn't just concerning—it's a crisis.This week, Elena and Rob are joined by "The Ad Contrarian" Bob Hoffman. As a former agency CEO turned industry critic, Bob shares his unfiltered perspective on digital advertising's dangers, from invasive tracking to rampant fraud. Plus, hear his thoughts on why marketers keep falling for fraudulent metrics, how advertising can thrive without surveillance, and why young marketers need to question industry "truisms" more often.Topics covered: [02:00] The moment Bob became an industry critic[11:00] Why tracking makes digital advertising dangerous[19:00] How ad fraud became a $100B+ problem[24:00] Why brand purpose marketing often fails[29:00] The three fundamentals of effective marketing[34:00] Why marketers need more original thinking  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bob Hoffman: My Talk at the European Parliament: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=386E63F648DA11042540EF23F30FEDED&temp=False&tx=0&source=ReportThe Three Word Brief: Simple Advice for People Who Advertise: https://www.amazon.com/Three-Word-Brief-Simple-Advertise/dp/B0DN19JTCFBob Hoffman's Newsletter: https://www.bobhoffmanswebsite.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

"Digital Advertising Expert" David Valentine joins the podcast to share cutting-edge strategies for maximizing your digital marketing ROI, scaling ad campaigns, and overcoming common frustrations in paid media marketing. As a performance marketing specialist and CRO, David has helped businesses—big and small—master ad targeting strategies, optimize Google Ads & PPC, and unlock high-ROI Facebook Ads Strategy and TikTok Advertising.If you're struggling with low conversion rates, high ad costs, ineffective audience targeting, or tracking issues, David reveals practical solutions to improve ROAS, leverage AI-powered advertising, and build an omnichannel advertising strategy that keeps your brand ahead. From marketing funnel optimization and B2B lead generation to scaling a business with digital ads, David breaks down the secrets to customer acquisition strategies that work.Discover how to navigate future digital marketing trends, automation tools, and chatbots in digital marketing while staying competitive in a saturated ad space.

In this episode, Tudor interviews Alex Bruesewitz, known for his role in the Trump campaign and as the 'Gen Z whisperer.' They discuss Barron Trump's significant contributions to the campaign, innovative strategies employed, and the impact of podcasts and social media on political messaging. Alex shares insights on the evolving landscape of political campaigning and the importance of authenticity in communication. The conversation also touches on the future of political influence and Alex's plans moving forward. The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network. For more visit TudorDixonPodcast.comSee omnystudio.com/listener for privacy information.

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft. Takeaways Rob Wilk has a 30-year career in advertising. He was the first salesperson at Rollingstone.com. Yahoo is experiencing a cultural revival with many former employees returning. AI is integrated into all Yahoo products, enhancing advertising outcomes. The advertising industry is fun and attracts passionate people. Rob values personal connections and relationships in his career. Helping others brings Rob personal satisfaction. AI should be seen as a tool to enhance work, not a threat. The culture at Yahoo emphasizes collaboration and positivity. Rob respects the leadership and culture at Microsoft.  Chapters 00:00 Introduction to Rob Wilk and Yahoo's Revival 01:20 Rob Wilk's Career Journey in Advertising 06:12 The Evolution of Digital Advertising and Overture 11:59 Yahoo's Cultural Shift and Team Dynamics 16:23 AI's Impact on Advertising and Sales 22:00 The Joy of the Advertising Industry and Personal Connections 29:39 Brand Loyalty and Reflections on Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

Rajeev Goel is the co-founder and CEO of PubMatic (NASDAQ: PUBM), a sell-side advertising platform that processes over 780 billion ad impressions daily.In this episode of World of DaaS, Rajeev and Auren discuss:Building private cloud infrastructure for ad techProcessing 780 billion daily ad impressionsThe rise of retail media networksPolitical advertising in Connected TVLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Rajeev Goel on LinkedIn.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative