Podcasts about digital advertising

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.The first story this week is MENA becoming the world's fastest-growing digital advertising market. The team discuss the biggest categories in the region and their expectations for future growth. The second covers the CMA imposing new measures on Google search, and whether this affords publishers greater protection in the AI era.Finally, UK ad exports recorded a £19.4bn milestone in 2025. Is the UK proud enough of its advertising industry, and what's being done to further promote it?•••July 8th, Sands Expo & Convention Centre. ATS Singapore 2026. This year marks fifteen years of ExchangeWire bringing together the people who actually run this industry in APAC. We've got some great speakers lined up, including Index Exchange CEO Andrew Casale, on stage in conversation with Ciaran O'Kane.That's before you factor in the rest of the people on stage and in the room: senior buyers, sellers, traders, and decision-makers. This is where the industry figures out what it's going to do next, and you need to be in the room.Secure your ticket now → https://events.exchangewire.com/ATSSingapore2026 •••0:00 Introduction0:53 MENA digital advertising spend hits $8.185bn6:35 Maturity of MENA ecosystem vs. other markets9:05 CMA imposes conduct requirement on Google18:16 Is Google being made an example of?21:08 ATS Singapore 2026 speaker lineup22:58 UK ad exports hit £19.4bn

Email: bidemiologunde@gmail.comIn this episode, host Bidemi Ologunde sits down with Thede Loder, Co-Founder and CTO at Rewarded Interest, about how privacy, digital advertising, consent, and economic incentives collide across the modern internet. What does real consent look like when users are exhausted by cookie popups? Can people control their data without sacrificing convenience? Should users be paid when advertisers spend money to reach them? Thede explains how Rewarded Interest is rethinking consent fatigue, user-controlled identity, publisher revenue, and advertiser transparency through a model designed to reduce friction and better align incentives for everyone involved.

Jeremy Packee and Emily Anderson break down April's biggest paid media updates, including Google's aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google's new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences. The episode explores how AI-generated ad copy, automation-heavy campaign types, and intent-based targeting are changing the way advertisers think about performance media strategy. While these tools continue evolving rapidly, the hosts emphasize the importance of testing carefully and maintaining strong human oversight. Episode Highlights Biggest Shift Google officially replacing Dynamic Search Ads with AI Max marks another major step toward keywordless and AI-driven campaign management across Search and Shopping. Biggest Platform Signal OpenAI launching self-serve ChatGPT ads with CPC bidding signals that conversational AI platforms are rapidly becoming legitimate advertising channels. New Feature to Test Google's AI-powered qualified call lead tracking could provide advertisers with more meaningful phone call conversion data without relying entirely on third-party tools. Control Upgrade Google's new AI Brief controls for AI Max campaigns give advertisers more influence over messaging, audience direction, and search matching through natural language prompts. Creative Reality Check AI-generated ad copy and creative tools continue improving quickly, but Jeremy and Emily caution that brands still risk losing differentiation if everyone relies too heavily on the same automation systems. Other Platform Updates • Microsoft launched AI Max for Search campaigns • Google introduced real-time policy reviews for Responsive Search Ads • Reddit expanded Reminder Ads globally for all advertisers • TikTok added more Smart+ campaign controls and expanded Symphony AI creative tools • Demand Gen added view-through conversion optimization and Commerce Media Suite support • OpenAI released GPT-5.5 and ChatGPT Images 2.0 • Anthropic launched Claude Opus 4.7 and Claude Design • Meta expanded its AI business assistant and introduced Ads AI connectors in open beta • Google updated Ads data controls and added new experiment auto-apply settings • Microsoft added landing page reporting for Performance Max campaigns • eMarketer projects Meta could surpass Google in digital ad revenue by the end of 2026 Final Take AI is no longer just assisting campaign management, it's actively reshaping how advertising platforms operate. But as automation expands across search, creative, targeting, and reporting, the competitive advantage still comes from strategy, testing, and knowing when human judgment matters most.   Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from April

Scott McKinley, Founder & CEO of Truthset, discusses the state of data quality, identity, and measurement in digital advertising. Scott shares why the industry continues to prioritize scale over accuracy, how data quality deteriorates throughout the supply chain, and why advertisers need to rethink legacy metrics like reach and CPMs. The conversation also explores identity, walled gardens, authentication, and the future of the open internet. Takeaways Data accuracy often declines significantly as data moves through the ad tech supply chain. Scale is frequently prioritized over quality, leading to inefficient advertising spend. Advertisers should focus on precision and outcomes rather than reach alone. Authentication is critical to improving identity and publisher monetization. Independent measurement remains essential for trust and accountability in advertising. Walled gardens continue to outperform because of durable identity systems. IP addresses are an unreliable long-term replacement for cookies. The open internet must improve identity infrastructure to remain competitive. Chapters 00:00 Introduction to Scott McKinley and Truthset 01:05 From Olympic cyclist to ad tech entrepreneur 03:01 The trust crisis in advertising and lessons from sports 05:25 Why advertising lacks accountability and regulation 07:00 Nielsen's role in independent measurement 09:00 Why Scott founded Truthset 11:17 Common misconceptions about data accuracy 14:20 The industry's obsession with scale over quality 17:53 Why reach is becoming an outdated metric 19:13 Signal loss, walled gardens, and measurement challenges 23:16 The future of identity in advertising 25:34 Why authentication is the path forward 25:51 The biggest misconception about IP addresses 26:43 What the open internet must do next 28:05 Closing thoughts Guests: AdTechGod Learn more about your ad choices. Visit megaphone.fm/adchoices

In a powerful and thought-provoking talk delivered in Sydney, Australia, Acharya das explores the dramatic transformation of human consciousness in the modern age and asks a confronting question: Why, despite unprecedented technological advancement and material comfort, are so many people experiencing anxiety, emptiness, and hopelessness? Drawing on alarming statistics surrounding depression, mental health crises, and the growing despair among younger generations, he presents a compelling analysis of a society that has become increasingly disconnected from inner peace and spiritual purpose.Acharya das examines the profound psychological impact of modern technology, social media, and smartphone culture, revealing how people are not only consumers in the digital economy — but have themselves become the product. He explains how algorithms, data collection, and constant stimulation shape human behavior, fuel dissatisfaction, and intensify mental disturbance. He further critiques the institutionalization of greed and envy within modern economic systems, arguing that many societies actively cultivate endless consumption and comparison as drivers of economic growth, often at great cost to human wellbeing.Contrasting this modern condition with the timeless wisdom of the Bhagavad-gītā, Acharya das offers a deeply hopeful alternative vision of life. He explains the yogic understanding that true peace does not arise from endlessly pursuing material desires, but from awakening spiritual consciousness and recognizing our deeper identity beyond the temporary body and restless mind. Using profound spiritual insights and practical guidance, he concludes by presenting meditation and mantra chanting as transformative daily practices capable of restoring clarity, balance, and genuine inner peace.This illuminating presentation challenges conventional assumptions about happiness and progress while offering practical spiritual wisdom for anyone seeking meaning, resilience, and lasting peace in an increasingly restless world.Chapters 00:00:00 Introduction: The Unprecedented Transformation of Human Consciousness ‎ 00:03:58 The Smartphone Revolution and Loss of Human Connection ‎ 00:06:15 The Economic Value of Peace and Generational Despair ‎ 00:10:25 Misconceptions About Peace as a Commodity ‎ 00:14:19 The Surveillance and Exploitation of Smartphone Users ‎ 00:18:52 The Scale of Digital Advertising and Tech Company Revenue ‎ 00:20:56 The Rise of Self-Centeredness and the Selfie Culture ‎ 00:26:31 Historical Analysis: The Century of Self-Centeredness ‎ 00:30:34 The Origins of Consumer Culture and Propaganda ‎ 00:35:28 The Deliberate Shift from Needs to Desires Culture ‎ 00:39:21 Economic Theory Promoting Envy and Greed ‎ 00:41:40 Economic Critique and the Seeds of Destruction ‎ 00:43:44 The Promise of Happiness Through Consumption ‎ 00:46:58 The Influencer Economy and Children's Aspirations ‎ 00:48:45 Ancient Yogic Wisdom: The Alternative Perspective ‎ 00:52:52 The Necessity of Transcendental Connection ‎ 00:54:38 The Fundamental Spiritual Principle‎ 00:57:07 The Illusion of Physical Identity ‎ 00:58:58 The Reality of Mortality and Spiritual Identity ‎ 01:00:39 Spiritual Nutrition and Meditation Practice ‎ 01:03:19 Conclusion: The Path to Genuine Peace

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackle one of the most debated questions in marketing: how do you actually reach the right people on mass channels like TV? They dig into why narrow targeting can quietly shrink your business, how creative can do more of the targeting work than your media buy, and what it really looks like to transition from performance digital to TV. Topics covered:•    [01:00] Les Binet and Will Davis research on budget vs. ROI•    [03:00] Why narrow targeting creates a "death spiral"•    [06:00] Why TV's business impact has increased as media fragmented•    [08:00] How creative can target more effectively than media selection•    [10:00] How a linear TV buy actually works•    [14:00] Brand building vs. activation•    [17:00] How to transition from performance digital to TVTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 IPA Article: https://ipa.co.uk/news/go-big-or-go-homeGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local business dynamics—that foretell a very different future for local media. It's not doom and gloom, but it is a wake-up call for anyone relying on the old playbook. Gordon & Corey offer some practical suggestions -- including finding a new job. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Jeremy Packee and Emily Anderson break down March's biggest paid media updates, including OpenAI's shift away from experimental tools like Sora and Meta's continued push into AI-powered campaign management with Manus. They also explore Google's expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple's long-awaited move into ads within Apple Maps. The episode highlights major changes to attribution, increased visibility and control within automated campaign types, and the growing role of AI across reporting, creative, and media buying workflows. As automation accelerates, the hosts emphasize the continued importance of human strategy and oversight. Episode Highlights Biggest Shift Meta's move to click-only attribution removes engagement-based signals from conversion tracking, which could significantly impact reporting and perceived performance across accounts. Biggest Platform Signal OpenAI sunsetting Sora signals a broader shift away from consumer-facing AI experiments toward more scalable, revenue-driven products like ads and enterprise tools. New Feature to Test Google Analytics' cross-channel budgeting and scenario planning tool could become a major step toward unified performance forecasting—if the data proves reliable. Control Upgrade Microsoft finally introduces negative keyword lists in PMax, bringing much-needed control to a previously limited campaign type. Creative Reality Check Google's Veo video generation inside Asset Studio shows promise, but current outputs still lag behind tools like Canva and other creative platforms. Other Platform Updates • Meta is expanding Manus AI into Ads Manager and the Instagram Creator Marketplace • Google added more visibility to Performance Max, including budget pacing and audience insights • Apple is introducing ads in Apple Maps search and suggested locations • OpenAI is testing an Ads Manager for ChatGPT with early reporting features • Shopify is leaning into AI-powered product discovery within ChatGPT while maintaining native checkout • WordPress now allows AI agents to create and manage site content (with approvals) • Meta added new lifecycle targeting and expanded retargeting controls • Pinterest is pushing Performance+ campaigns as the default • Snapchat and TikTok continue expanding AI creative tools and premium placements • Instagram is testing post-publish carousel reordering Final Take AI is becoming deeply embedded across every major platform—but it's still not ready to replace human decision-making. The opportunity isn't in handing over control—it's in knowing where these tools can actually improve efficiency without sacrificing strategy. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from March

In this episode of Next in Media, I sit down with Michael Wolf, CEO and Founder of Activate Consulting, to break down the findings from the firm's 11th annual Technology and Media Outlook. Michael walks us through Activate's "Attention Clock" and how multitasking stretches the average American's day well past 24 hours, leaving brands to fight for partial attention while still paying like they're getting all of it. We also get into the state of television. Michael explains why TV is more fragmented than Madison Avenue admits, why YouTube still doesn't get full credit despite dominating CTV, and what the Paramount-Warner deal actually changes. From there, we turn to predictions: Michael makes the case for virtual product placement as the next frontier in creator and in-game ads, and explains how sports gambling is changing live sports. He closes with his biggest sleeper story of 2026: spatial computing and the data layer that will power it. Key Highlights: ⏰ The Attention Clock Hits 32 Hours a Day: Activate's research shows multitasking is pushing daily media consumption past the limits of a 24-hour day, leaving advertisers fighting for partial attention.

Marketers are being told to stop buying media on CPM. But is that actually good advice?This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most debated metrics. Together, they break down why CPM still matters, where the low-CPM-equals-bad-media logic breaks down, and what actually signals media quality.Topics covered:[01:30] Research on the true cost of dull media[06:00] Why TV outperforms digital on cost per attentive second[07:00] Should marketers stop buying on CPM?[11:00] Where low CPM signals bad inventory, and where it doesn't[16:00] How to identify high-quality media[21:00] Why CPM is king at Marketing Architects[25:00] How to design a test to challenge your CPM assumptions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Think TV/Eat Big Fish/Amplified Report: https://thinktv.ca/research/the-eye-watering-cost-of-dull-media/Elliot Wright Article: https://mediacat.uk/whats-holding-tv-back-culture-not-effectiveness/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Chili's has become one of the most interesting brands on social media. They've turned menu items into viral moments. They've built a community that's more passionate about queso than skincare. And they've done it by treating social not as a marketing channel, but as culture. We sat down with Director of Social Media Luz Bickert to hear exactly how their creator playbook works. This episode is supported by Wunderkind Ads.

Episode Notes Meta Embeds Manus AI Into Ads Manager Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists. Jeremy Packee and Emily Anderson break down February's biggest paid media updates, including Meta's push deeper into AI-powered campaign management and Google's major change to budget pacing tied to ad scheduling. They also discuss Google's expanding AI-powered commerce ecosystem, new bidding options for acquiring first-time customers, and emerging AI tools transforming creative production. The episode also explores Google's Nano Banana 2 image model and the new Pomelli Photoshoot tool, which can transform simple product images into studio-style marketing assets. The hosts close with a rapid-fire roundup of updates across Google, Microsoft, Instagram, X, and the evolving AI search landscape. Episode Highlights Biggest Watchout Google's new ad scheduling pacing will attempt to spend the full monthly budget within active scheduled days, potentially causing overspend if advertisers rely heavily on ad scheduling. New Feature to Test Google Ads now allows advertisers to set a separate target ROAS for new customer acquisition. Creative Shift AI tools like Nano Banana 2 and Pomelli Photoshoot are making creative concepting and product photography faster and more accessible. Other Platform Updates • Google continues expanding conversational search and brand agents within the SERP • ChatGPT now has hundreds of millions of users but still drives far less outbound traffic than Google • Microsoft added AI search visibility reporting in Bing Webmaster Tools and Clarity • Advertisers reported dormant broad match keywords being quietly re-enabled in some Google Ads accounts • Microsoft Ads introduced multi-image shopping ads • Google removed parked domains from the Search Partner Network • Instagram is testing feed customization and AI product tagging • X is testing AI content labeling and new aspect ratios • Instagram rolled out teen safety alerts tied to self-harm-related searches Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from February

Revolutionizing Go-to-Market Strategy: AI-Driven Performance Marketing with Lisa SharapataIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Lisa Sharapata, the VP of AI & GTM Strategy at Metadata.io, to discuss the radical shift occurring in digital advertising. Metadata is a category-defining platform that utilizes AI agents to automate the technical execution of ad campaigns, effectively removing the manual "grunt work" that often bogs down marketing teams. Lisa shares how this transition allows marketers to shift their focus from bid adjustments and spreadsheet management to high-level media strategy and authentic creative development. Their conversation provides a strategic roadmap for B2B leaders looking to scale their demand generation without scaling their headcount.Beyond Manual Execution: The Power of Multivariate Testing at ScaleThe primary bottleneck in modern B2B advertising is the sheer complexity of testing—a human team simply cannot manually manage the permutations required to find the perfect campaign "winner" across fragmented channels. Lisa explains that Metadata solves this by running dozens or even hundreds of simultaneous experiments across platforms like LinkedIn, Facebook, Instagram, Reddit, and Bing. For example, a single campaign involving three different audiences, three unique offers, and three creatives across five channels results in 135 separate experiments; Metadata's AI agents handle the deployment and optimization of these combinations in real-time, shifting budget to top performers instantly. This level of scale ensures that ad spend is always flowing toward the highest-converting opportunities, rather than sitting stagnant in underperforming assets.With AI handling the "doing" of marketing, the role of the modern marketer is being redefined toward strategy, entity optimization (EO), and deep audience understanding. Lisa notes that as search behavior shifts from traditional engines to AI-driven models like ChatGPT, brands must focus on "Entity Optimization"—ensuring their company is recognized as a reputable authority across the web so it is cited by these emerging AI tools. This shift requires marketers to be more present in community-led channels and multi-channel brand awareness efforts, letting AI handle the bid thresholds and technical safeguards while humans focus on the narrative and the brand's positioning in the market.Ultimately, successful AI implementation requires a "human-in-the-loop" approach to maintain control over brand standards and financial parameters. Metadata addresses this by allowing users to set strict spend and bid limits, ensuring the AI operates within a safe "sandbox" of pre-approved strategic boundaries. As trust builds, organizations can gradually increase the autonomy of these agents, moving toward a future of vendor-agnostic optimization where the platform prioritizes what actually works for the client, rather than what benefits a specific social network's inventory. This unified data approach allows B2B firms to connect ad spend directly to pipeline and revenue, providing the transparent attribution necessary to justify marketing investment at the executive level.About Lisa SharapataLisa Sharapata is the VP of AI & GTM Strategy at Metadata.io and a seasoned marketing leader with a track record of driving growth for high-scale B2B organizations. Known for her expertise in Account-Based Marketing (ABM) and demand generation, she is a frequent speaker and thought leader on the intersection of creativity and data-driven strategy. Lisa is passionate about helping marketers reclaim their time through automation, often drawing parallels between the fluidity of her hobby in water ink painting and the organic flow of modern marketing data.About Metadata.ioMetadata.io is the leading operating system for B2B marketers, providing AI-driven automation for performance marketing and demand generation. The platform automates the repetitive, manual tasks involved in running and optimizing ad campaigns across LinkedIn, Facebook, Google, and more. By connecting ad spend to revenue data, Metadata helps organizations achieve higher ROI and provides a unified view of the go-to-market strategy.Links Mentioned in This EpisodeMetadata.io Official WebsiteLisa Sharapata on LinkedInKey Episode HighlightsThe "Strategy Over Execution" Shift: Why AI is finally allowing marketers to abandon manual bid management and focus on creative storytelling.Multivariate Testing at Scale: How AI agents manage hundreds of campaign permutations across LinkedIn, Facebook, and Reddit to find the lowest cost per lead.From SEO to Entity Optimization (EO): Preparing your brand to be recognized and recommended by AI language models and emerging search tools.Spend Safeguards and Human Oversight: Maintaining control over automated campaigns through bid limits and "human-in-the-loop" approval workflows.End-to-End Attribution: Connecting top-of-funnel ad spend directly to bottom-of-funnel pipeline and revenue metrics.ConclusionThe conversation with Lisa Sharapata makes it clear that the future of marketing isn't about human vs. machine, but rather human and machine working in tandem. By automating the mechanical aspects of digital advertising, leaders can empower their teams to focus on the creativity and strategy that truly move the needle for the business.More from The Thoughtful Entrepreneur

In this episode of the Econ Dev Show, Dane Carlson talks with Lyndsay Wisneski, Chief Marketing Officer of the Greater Yuma Economic Development Corporation, about how storytelling and modern marketing strategies can transform economic development. Lyndsay shares how Yuma built a powerful regional brand through industry-focused mini-documentaries, digital advertising campaigns, and a coordinated content strategy that turns a single video project into years of marketing assets. She explains how even small communities can market themselves effectively by highlighting local companies, repurposing content across platforms, and tracking real marketing ROI. The conversation explores why economic development should focus less on static statistics and more on authentic stories that help companies, site selectors, and residents connect emotionally with a place. Like this show? Please leave us a review here. 10 Actionable Takeaways for Economic Developers Let companies tell your story. Interviews with CEOs and business leaders are more persuasive than marketing copy. Create industry-focused content that explains why companies in each sector succeed in your region. Turn one project into many assets: long videos, short clips, photos, reports, and social media content. Use short video ads to drive viewers to longer storytelling pieces on your website or YouTube. Track website visitors and identify companies researching your region. Send periodic industry-specific newsletters highlighting local expansions, infrastructure, and investment. Use LinkedIn and targeted digital ads to stay visible to site selectors and executives. Repurpose marketing content across guides, one-pagers, websites, and presentations. Hire local creative talent who can update or expand your content over time. Apply for marketing awards to boost credibility and morale inside your organization and community. Special Guest: Lyndsay Wisneski.

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Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.TakeawaysVibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.AdRoll has evolved from a retargeting platform to a full funnel marketing solution.B2B advertising requires personalization to engage multiple decision-makers.AI platforms are changing the landscape of advertising and e-commerce.Agents may play a significant role in future e-commerce transactions.Authentic content is more effective than low-quality, high-velocity content.Understanding intent data is crucial for relevant advertising.AdRoll captures intent signals to create audience predictions.The future of advertising will involve a mix of AI and human-led content.Marketers should think across channels and stages of the funnel.Chapters00:00 Introduction to Vibhor Kapoor and AdRoll02:25 Understanding AdRoll's Evolution and B2B Marketing07:32 The Future of Advertising in AI Platforms10:43 The Role of Agents in E-commerce15:49 The Balance of AI and Human Engagement in Marketing18:06 Leveraging Intent Data for Better Advertising21:38 Predictions for Q1 and Future Trends in Advertising

Episode NotesOpenAI Tests Ads in ChatGPTAds rolling out to Free and Go users in the U.S.~$60 CPM chatter for high-intent queriesStrict privacy guardrails emphasizedRelevancy and user trust will determine long-term viabilityTikTok Smart Plus + Platform UpdatesSmart Plus automation reduces manual setupTikTok One centralizes creator tools and productionPulse Suite expands premium adjacency optionsMarket Scope introduces deeper first-party analyticsGoogle's Agentic Commerce PushUniversal Commerce Protocol (UCP) standardizes AI-to-retailer communicationAI Mode and Gemini enable direct checkout within the interfaceBranded AI agents and in-AI offers reshape the purchase journeyStructured product data becomes increasingly criticalOther Platform UpdatesGoogle expands PMax controls and budget optionsMicrosoft introduces Copilot checkoutPinterest highlights Gen Z's pushback against algorithmic samenessSuper Bowl AI Ad ReactionsOpenAI: “You can just build things” — inspirational but abstractAnthropic (Claude): Anti-ad positioning with humorGoogle Gemini: Emotional, practical demonstration of real-world AI useFollow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from January

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.Topics discussed in this episode:  Why a 3x ROAS might still mean losing money.How vanity metrics point brands in the wrong direction.What makes MER a cleaner way to track impact.Why ROAS is easy for media buyers to inflate.How to sync Shopify and Meta for better tracking.What "A-plus players" with brand experience offer.How a 12-month forecast ensures future profitability.Why lifestyle brands keep creative close to home.What CFO-grade tools reveal about true contribution. Links & Resources Website: https://www.sunnysidecalifornia.com/LinkedIn: https://www.linkedin.com/in/mattraminick/ Instagram: https://www.instagram.com/sunnysidecaliforniaGet access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Chuck Eesley, a professor of management science and engineering, studies entrepreneurship across diverse contexts – from refugee entrepreneurs in Uganda to semiconductor startups navigating U.S.-China economic policy. His research on recent export controls revealed a counterintuitive outcome: Rather than solely strengthening U.S. semiconductor innovation, these policies accelerated Chinese investment in its own domestic chip industry, boosting startups there as much as – or more than – here. This finding underscores how global technology markets are deeply interconnected: Barriers can produce unintended consequences that accelerate innovation abroad rather than protecting it at home. Open technology trade and investment create larger markets for American innovations, strengthen collaborative partnerships, and demonstrate that interconnected markets drive progress for all participants. “Entrepreneurial talent exists everywhere,” Eesley tells host Russ Altman on this episode of Stanford Engineering's The Future of Everything podcast.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Charles (Chuck) EesleyConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest Chuck Eesley, a professor of management and engineering at Stanford University.(00:03:04) Why Study Entrepreneurship?Chuck explains why entrepreneurs are drivers of modern economic growth.(00:03:30) Defining EntrepreneurshipBroad vs. narrow entrepreneurship, from startups to large organizations.(00:04:33) Institutional EnvironmentsHow policies and culture both shape entrepreneurial outcomes.(00:05:44) Studying Institutions & EntrepreneurshipMeasuring ​institutional shifts to isolate entrepreneurial outcomes.(00:08:12) Founder & Talent IncentivesWhat's needed for high-opportunity-cost talent to start companies.(00:09:36) AI EntrepreneurshipThe impact of data and compute concentration on startup dynamism.(00:11:28) Designing AI RegulationHistorical examples of regulation enabling startups to compete fairly.(00:13:43) Incentives Inside Big TechWhy some incumbents support startups while others tilt the playing field.(00:15:28) Ad Placement & Misinformation FundingHow digital advertising can unintentionally fund low-credibility content.(00:21:24) Misinformation Market SolutionThe disclosure mechanisms that may reduce misinformation incentives.(00:25:23) Semiconductors & EntrepreneurshipThe importance of startups in a field often dominated by large incumbents.(00:29:30) Unintended Policy EffectsHow U.S. policy may be accelerating Chinese semiconductor investments.(00:31:09) Competing Industrial PoliciesWhy evaluation and iteration are essential for effective policy design.(00:32:31) Global EntrepreneurshipEmerging entrepreneurship models spreading across regions and contexts.(00:36:26) The Universal Entrepreneurial MindsetShared entrepreneurial traits across cultures, contexts, and countries.(00:37:14) Future In a MinuteRapid-fire Q&A: democratizing entrepreneurship, context, and equitable inclusivity.(00:41:02) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ari Paparo explains why outcomes have become the defining metric in digital advertising, how AI and platform consolidation are reshaping the buy and sell sides, and what the decline of the open web means for marketers, publishers, and ad tech moving forward. Takeaways Outcomes have always existed in digital advertising, but pressure on CMOs has made measurable results unavoidable. Closed loop platforms outperform the open web because scale, identity, and measurement live in one system. Experimentation and advanced modeling are replacing traditional attribution as cookies disappear. AI agents may reduce fragmentation by automating buying, negotiation, and optimization across publishers. Programmatic advertising is circling back to outcome driven models similar to early ad networks. Antitrust actions may reduce Google's efficiency but will not eliminate its dominance in outcomes. Chapters 00:00 Outcomes become the central measure of marketing success as CMO accountability increases. 02:10 AppLovin shows how repeatable performance drives massive valuation. 04:08 Experimentation and AI modeling replace fragile attribution systems. 06:01 Why publishers struggle to compete with closed platforms on outcomes. 09:12 AI search and summaries dramatically reduce traffic to the open web. 12:09 Fragmentation creates opportunity in a multipolar content ecosystem. 14:14 Agentic buying hints at a future with less friction and more scale. 15:20 Programmatic advertising evolves back toward outcome focused systems. 20:31 Antitrust remedies may reshape Google's stack without killing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special December episode, Jeremy and Emily look back at the most important paid media and AI trends of 2025 and share predictions for where digital advertising is headed in 2026.Top takeaways2025 Paid Media & AI TrendsAI and automation became the defaultAI-driven campaign types and optimizations are now standard across platforms.Advertisers increasingly need to opt out, rather than opt in, to automation.The strongest teams are using AI as a productivity multiplier, not a replacement.Generative creative moved into ad platformsPlatforms now auto-generate images, videos, backgrounds, and formats.Creative diversity and speed matter more than perfect one-off assets.Quality has improved significantly, but human oversight is still critical.Ads entered AI-driven search experiencesGoogle began surfacing ads inside AI-powered search results and AI Mode.Adoption is still early, but signals a major shift in how search ads appear.Advertisers should prepare for new placements and evolving click behavior.Measurement evolved beyond last clickIncrementality became a major focus in 2025.Meta introduced incremental conversion reporting and attribution views.Platforms are acknowledging that not all conversions are truly incremental.AI assistants became mainstreamAI tools are now widely accepted in meetings, workflows, and platforms.Note-taking, reporting, and analysis have become faster and more efficient.Ad platforms are embedding AI assistants to guide optimization and insights.2026 PredictionsAds inside AI assistants are comingChatGPT and Gemini are expected to introduce ads as they become more mainstream.Relevance and restraint will determine user acceptance.More automation, personalization, and conversational commerceShopping will shift from keyword-based searches to intent-driven conversations.Brands will increasingly interact with customers through AI chat experiences.Short-form video continues to dominateVertical video remains the priority across platforms.Creative should be built mobile-first, then adapted to other formats.CTV and brand-led advertising keep growingTop-of-funnel investment continues to rise.Brand building remains essential for sustainable performance growth.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from December.   

As Dish Media's new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today, we're joined by Liam Kristinnsson, head of programmatic partnerships at Dish Media, where he's helping shape how the company connects advertisers with premium audiences across both linear and digital environments.Damian Fowler (00:23):Dish has been pushing hard into the programmatic space. From Dish Connected, it's addressable solution across the ecosystem to Advantage, which links programmatic buying with linear inventory in real time. It's all part of a broader move to bring automation and accountability to advanced TV.Ilyse Liffreing (00:39):We'll talk with Liam about how Dish is tackling fragmentation, what premium really means in a mixed green world, and where the next phase of programmatic growth is headed.Damian Fowler (00:51):So let's get into it.Liam Kristinnsson (00:57):Dish Connected has really revolutionized our product in the marketplace. We've been able to convert an additional four million to five million households into tangible CTV devices across real-time bidding systems across the industry. And it's kind of given us a leg up against some of our more linear competition where we now have full autonomy over our inventory and can enable and provide transparency downstream to any client.Damian Fowler (01:28):That's amazing. I mean, there was a moment there where there was a sort of either all linear or CTV, but this is something that's kind of connecting thoseLiam Kristinnsson (01:38):Two worlds. I think this is the start of the convergence. I know it probably truly started post-pandemic, I would say, but the reality is now that what is perceived as underutilized impression-based audiences are now becoming tangible and kind of overlapping with their traditional legacy linear purchases. And there's much more value to it because we are not enabling people to find attribution in a more roundabout extrapolated way, but we can provide meaningful real time results to third party attribution vendors or measurement vendors.Damian Fowler (02:20):And that brings us to Advantage, which you introduced in May to Power Programmatic and Linear at the same time. Could you tell us a little bit more about that?Liam Kristinnsson (02:30):Yeah. So the beauty of Advantage is it really expands upon what we've already built for Programmatic in Disconnected, but it provides solutions across the whole suite of products we have. Our addressable business can tap into real-time kind of innovations, real-time optimizations against audiences, ensure that we are better delivering across the target audience and finding that incremental reach that in the past may have been next to impossible to verify. And now we have all that inventory in one place. It's kind of like a grocery store when I think the industry has become accustomed to going to a bodega. That's very New York with me, I understand. I like that. But sometimes bodegas have eggs, they have a deli, they might have milk, but they might not always have milk and seltzer and all the little things that you want on a day-to-day basis. And the reality is something lacking when it comes to you being able to actually fill your fridge.(03:35):Now we have all those components that the customer or the client is looking for.Damian Fowler (03:40):Yeah. I like that analogy.Ilyse Liffreing (03:41):It's a good one. Yeah, no, I like that. And now Liam, I'm curious about the advertisers you're working with. Is there a new segment of buyers that Programmatic is really opening the door to here? What is basically your sense of that cohort?Liam Kristinnsson (03:58):Yeah, I think it really has grown overnight programmatic in general, but I think it allows us to have expanded exposure across all clients that are looking for that more meaningful kind of results. I think we are seeing a lot of success in generating a lot of traction across the CPG world, the direct to consumer world. And I think we're finding a nice overlap from a category perspective of what we traditionally looked at as direct IO or addressable business, but maybe not all those brands or clients in maybe like a pharmaceutical vertical would tap or earmark dollars for commitments early in their planning phase. Now they have the liberty and the luxury to find that right audience and enable dollars downstream where we're just not hunting in that lane and now we can kind of, instead of spreading ourselves thin, the technology can enable us to really kind of tap into all those brands, whether it be the CPG or the pharmaceuticals.(05:05):Now on the CPG side, I would double down further. I think because in the linear world, traditionally there's a level of fragmentation when you were to buy linear and you're only getting a percentage of the marketplace. Now the transparency and data that we're passing downstream really changes that, right? Because now these CPG brands are looking to trade off their kind of gross rating points, but kind of understand, all right, am I serving a family that would buy my products? And now we're freeing up the inventory and making it available to those brands that maybe were not always keen on addressable or linear didn't provide enough eyeballs. We're compensating for that with the data we'reIlyse Liffreing (05:49):Providing. Do you have an example of a brand you're working with?Liam Kristinnsson (05:52):Yeah. So I mean, more specifically, even though that wasn't in some of the categories I called out, there was one or two major financial brands that we've been able to elevate our profile quite significantly with and then partner with them around some of their initiatives on the backend. And I think it kind of shows some of the flexibility that a publisher can now provide brands that I don't think they ever associated with a conglomerate or a media company like ourselves.Damian Fowler (06:23):On that point, there is a perception that the space is fragmented and that there's linear here and then there's streaming here. Do you think that that is changing that perception, maybe thanks to some of the work that you're doing?Liam Kristinnsson (06:36):I think that's a lot of our goal. I think that we are simplifying the process and enabling a household or a device level, right? And the device level tends to be at the unique user level and we have the ability to kind of triangulate that and make sure that we're providing good and strong data down to our partners. I think that as a marketplace holistically, I think the fragmentation has changed and I think a lot of that's around some consumer behavior that has changed or specifically around the way consumers are watching more free content or there's pockets where they're not required to provide a subscription. And I think that there's still a gap there and we do have some front porch access to our apps, but we are looking on our end to continue to develop and then enable through Advantage how we can kind of provide those, specifically those returning viewers, that clean look to the advertisers on the back end and really kind of leveraging deterministic data and first party signals to really define that audience more cleanly in some ways that competitors of ours maybe can't do.Ilyse Liffreing (07:53):Overall, how would you describe your measuring the success of these programmatic partnerships?Liam Kristinnsson (08:00):Yeah. So I think that that's a really unique place because that's something that has been our bread and butter. We have our own targeting and attribution team. They've worked very diligently on the direct IO side. I think a lot of the legacy information that they've been able to provide clients and the insights and the ways that we've been able to either cut our inventory or kind of group or the target audiences for these clients have helped demonstrate the programmatic partners the value in not just our audience, which I think is somewhat being underserved because Dish tends to be middle America and maybe they have less apps or maybe they leverage less apps. So they have been underserved. We have a legacy of success around specific verticals and we're able to kind of provide that to these brands. I think the challenge is it's a little bit of a black hole sometimes of how they tie it back to each other.(08:56):And I think there needs to be a little bit more assistance on our end. And by us, I mean the royal we across the industry of like providing some of those insights that I kind of alluded to earlier, whether it's, are we targeting and talking about unique users? Are we looking at success at a household level? And there is some innovation that's required there in the industry, but I think what we're doing is really at the forefront of enabling that.Ilyse Liffreing (09:23):Are there any particular channels that have surprised you in terms of performance or even advertiser adoption?Liam Kristinnsson (09:31):Sure. I mean, I think I imagine everybody talks about the success of sports. Sports has been a real catalyst to the boon of CTV enablement in general, but I think that I'd be remiss not to call out that a lot of our entertainment brands have shined, but not in the ways that traditionally they've been leveraged, right? Even though certain pockets of inventory is not super desirable in the marketplace at times, like news, there are a ton of clients that we've seen a lot of traction there and like pick up incremental success and really drive reach by anonymizing the content that they buy and focusing on the audience.Damian Fowler (10:20):That's interesting. Is there still some resistance to the idea of being around current affairs and news?Liam Kristinnsson (10:26):Yeah. I think I myself came from the website world years ago and I saw firsthand when a certain brand would be next to a certain type of content. And I understand the urgent need to not expose a valuable legacy luxury brand to something that may or may not be bad, right? Yeah. But the reality is often there is a disconnect from the content being consumed and the pod of commercials that's watched, right? Yeah. And while we often, and I'm sure we ... My mother certainly will watch news for hours and hours upon day, which is maybe not healthy for her lifestyle, but I think what's great about it, specifically when she goes to sit down, she is glued in to the TV. And that's something I think that a lot of people are trying to figure out, are people watching? Are they tuned in? Are they walking away?(11:30):And that's the black box of advertising, but I know that people that watch news are glued into the TV and consuming the content between segments. It's kind of like sports, right? Yeah.Damian Fowler (11:43):I think that's true. And I think that's true across all channels as far as I know people reading digital news as well, but I don't want to go off on a massive digression about news, but anyway. But it is fantastic. Can we pull back and look at the big picture a little bit? And we were wondering if there were any precedents or points of inspiration inside or outside of media that inform how you think about programmatic partnerships at Dish?Liam Kristinnsson (12:10):Sure. I mean, I think that back to what I was saying about evolution, I think often in the media industry, we look at things like baseball teams are run today. Not to use a sports analogy. I know you guys are probably sick of them, but- We love sports analogies here. Nelly said the trade death.(12:32):But the reality is these days people want home run hitters. And I think back in the day, that's a little bit of a cyclical history. People always want home run hitters and like big stats, but you win championships with diversity. And I think what partnerships means today is not what it maybe meant 12 or 13 years ago. I think there's a ... We're becoming a world where people, we're all playing Tetris and there's a way to make it all fit together if we cooperate and enable each other. So it's not one size fit all fits all. I think there's a lot of small partnerships and that's good for the competition of the industry and it doesn't take away from the value of these big partnerships. And I think I don't think in my time in TV there's ever been more opportunity there than there is today.Ilyse Liffreing (13:28):Something we often write about at the current is the value of like premium content versus maybe like user generated. For instance, what would you say is the importance of premium and I guess what kind of premium content is most popular? I mean, you brought up sports, but are there any others?Liam Kristinnsson (13:50):Yeah. I mean, I think premium content, I'm sure many people discuss across the course of ad week or just in the industry and in general, how valuable, unique and what's deemed as traditionally primetime TV is. But the reality is it's even more valuable than that because you are in a lot of ways demanding an eclectic audience to watch your spectrum of content and you can't always guarantee that in other places. There is also, sure there's some oversaturation for specific channels and maybe the product that they air, but the reality is it is not what everybody is consuming these days, right? It's Halloween. Everybody can find a bunch of great horror movies or Halloween's coming up, I should say. Everybody could find a bunch of great horror movies across the board, can't always guarantee what is in that content, how glued in they are versus just kind of like, "Oh, it's in season." I think with premium content, specifically around live TV, there's 365 days a year of people competing against each other from a content perspective, but it demands eyeballs.(15:07):And I think we're also starting to see a surprising jump in the youth getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention and I cannot stress that enough. In a world of a short attention span, they want to know what's going on and they consumeDamian Fowler (15:28):It. I would almost say it's short form content fatigue to a certain extent. There's something nice about a long form, a game,Liam Kristinnsson (15:41):ADamian Fowler (15:41):Football game,Liam Kristinnsson (15:42):A soccer game, or a movie. To that point, right? I was probably part of the problem with TV from a consumer point of view. I became like a cinephile which didn't help a company's ability to monetize myself, but the more meshed I get into the industry and the more, I don't know, popular I get, the less time I have to go find a film, right? The more time I have to maybe watch a drama about women in New York and I will watch the rerun that I just saw the week before at eight o'clock in anticipation of what's going to happen at nine o'clock, but really because I want to see the reunion or the interview at 10 o'clock, right? So now I'm consuming the same content twice, but I'm even more engaged in the live TV and there's something afterwards that is actually, maybe taped, but it feels live, right?(16:37):Yeah.Damian Fowler (16:37):And that's the proposition that Dish is getting into. I'd want to ask you, how's Dish Media building on the momentum that you've already created?Liam Kristinnsson (16:45):Yeah, I think right now it's what more can we do and how can we keep providing and enabling inventory for the right providers? I think that the assumption in the marketplace for any new product that comes out is, wow, this is it, it's here. 100% of it's enabled. That's never the case, right? It takes a year to ramp up typically for the average product, sometimes as much as three for us. We've been hitting the gas and I think now we're about to go from fifth to sixth speed and really kind of enable our inventory holistically to the marketplace. So for us, it's a little bit of crawl, walk, run from an enablement perspective and with that comes even greater insights into what are they consuming, what's the audience? How do we help define and clean up that audience downstream and then let others maybe do what they do best.(17:45):But we are really in a great position to keep kind of growing that and exposing net new insights about users that I'm not sure everybody's contemplating.Damian Fowler (17:56):Yeah, I'm sure.Ilyse Liffreing (17:57):Very cool. I have a question here about the economy and as you know, and everybody does, it's on kind of shaky ground, you don't know. How do you see spend evolving in the programmatic space at this time?Liam Kristinnsson (18:16):Well, I'm glad you asked that. I think there is marketplace concerns about what is happening on the demand side and a lot of them are valid. A lot of them are maybe being overthought perhaps, but I think there's some rocky roads ahead for specific industries, but it presents a unique opportunity. And I think from a publisher perspective, maintaining the value of inventory and the premium content that they have is absolutely a must because we are going to continue to provide insights and improve products that ultimately will provide better outcomes for backend users. If we kind of enable knee-jerk reactive spend, I think that actually goes against the grain of supply path optimization and increasing outcomes holistically under the guise of potentially lower rates or what have you. But I truly believe that if one category is down, another needs to go up. And I think advertising is like a mutual fund like that where I have lived in Europe in the past and there's a phrase in Scandinavia that like, no matter what happens to our small economy, people will advertise beer because somebody will buy it, right?(19:46):And I think that's much more universal than just in a few select small countries. And I think in a lot of ways we saw that in the pandemic, right? Direct to consumer brands, a lot more variety of entertainment companies or hardware products or TVs were able to kind of put their best foot forward and give the consumer options, right? And I think it's some of their responsibility to provide those options. What we, the publishers can do is enable and ensure they're getting the right results for the content and fitting them in the content or audiences that they really can get the best out of them, right?Damian Fowler (20:28):Absolutely. Okay. We're going to bring this home now with some quick fire questions, right? And here's the first one. What are you obsessed with figuring out right now?Liam Kristinnsson (20:38):Well, this might be a little divisive, but I am obsessed with continuing to improve supply path optimization, but I believe that comes with the slow sunsetting of linear. When I got to Dish, we were still primarily, while our bread and butter was addressable, we were still primarily from a percentage basis, linear, right? Since then, we've completely flipped the script. We are by far and away, mostly impression based. And the reality is I think that we are leveraging too many legacy tools to tell and provide stories on outcomes that are not always as accurate as they should be. We live in a world where transparency is key, maybe not full transparency all the time, but enough transparency where I, the client or brand should be getting a return on our investment or understanding why the audience or the content I was targeting is not working for me.(21:42):And I think that's, those are the pockets we need to start exploring and understanding, not so much the, how do I understand foot traffic on a day-to-day basis, but not convert that to sales when I'm extrapolating out 32 families, right? So that's really, really what I think needs to happen. And I think there's a lot of work to be done there and it's not going to happen overnight, but it starts here and starts with an advantage really.Ilyse Liffreing (22:06):Wow. And why do you think that the slow death of linear, as you said, has to happen for that?Liam Kristinnsson (22:15):I shouldn't say it has to happen. I think there is a time and a place for it, right? I think if I'm going to a bodega and I think I want a soft drink, that's their goal is to make sure that the first thing I think of is whatever the product is, but I think that time and a place is actually creating a lot of noise downstream and creating a lot of challenges for folks on the attribution and measurement side to actually understand and holistically look at their media purchases. And I think it's okay to have gross in terms of volume, ways of looking at how media should be purchased and leveraged, but I believe nine out of 10 clients really, they deserve the insights and the understanding of who is buying their products and how we can figure out how to kind of tie that together and improve into the next year.(23:10):That's how their products are going to build, especially with some of this like in certain categories. There's maybe too many brands or too little, right? Better data will inform beyond individual clients, but it'll enable people to start unique businesses that can compete in an area where there's clearly a lot of eager consumers,(23:35):Right?Ilyse Liffreing (23:36):Very cool. What's one piece of wisdom you'd pass on to other media leaders navigating the shift to programmatic?Liam Kristinnsson (23:43):Yeah. So I hate to say the same thing twice, but if I were to give one piece of wisdom is value your inventory that is going to be the future of your business and there are ways that you can improve your product and enable and improve a third party client or vendor's product, but racing to the bottom for what is happening tomorrow will not enable you next year. And it's a real concern in the marketplace, but my concern is actually twofold that it doesn't actually just hurt publishers, but it ends up ultimately hurting the brands and the people buying the inventory because they are going to receive exponentially more noise, right? And I think that as an industry with a lot of noise, we should really think about like how we can kind of isolate it into, and harness it into, into actual meaningful outcomes.Damian Fowler (24:48):If you could pick one brand that's really nailing programmatic right now, who would it be?Liam Kristinnsson (24:53):Without explicitly calling out a unique brand, but I'll give you two types of folks that are really nailing programmatic. One, I think is second tier auto brands where they are unlocking, and I really think Disconnected plays a great role here. They are unlocking and understanding how they can better access inventory for the right audiences, period. That could be isolating and understanding how I could serve ads from a reach perspective across the city of Des Moines, or it can be somebody looking for blonde-haired men that have two boxer dogs. Secondly, and I think this is part of the paradigm shift across the industry. I think there's quite a number of CPG brands that legacy-wise have really had outstanding success reaching mass eyeballs, whether it's through billboards, radio, traditional linear television. But now again, like they are able to fill a void across the whole ecosystem by getting better, more dynamic insights into the audiences that they're selling to, but also they're actually getting insights, period.(26:13):Retail data, you're talking about? Retail data, yes. And I think if I'm a chip brand, sometimes I want people to know my name first. And that's great. There's a need for that, but eventually you have to start focusing on how you can get money back from that. It's not just about getting your name out there, or it could be diversified. Maybe your name is out there, but now other names have come in, right? Now, how do you leverage the dynamic component of programmatic to diversify your creative and your ability to deliver to the same audience? It'll change the way we think and look at maybe traditional frequency capping or traditional exposure, but now the brand through Programmatic can really lead the new age of creative storytelling and how people understand or change the way people think they know products.Damian Fowler (27:13):And that's it for this edition of The Big Impression.Ilyse Liffreing (27:15):This show is produced by Molten Heart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Liam Kristinnsson (27:22):And remember ... We're also starting to see a surprising jump in the youth kind of getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention.Ilyse Liffreing (27:37):I'm Damian. And I'mDamian Fowler (27:38):Ilyse. And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's throwback episode features a guest who served as a top sales rep, to Founding companies in Digital Advertising, to working his way through the ranks at rapidly growing companies like HireVue, Lucid, and Workstream. Now, he has taken his talents back to his founder and small business routes which we will get into today.Blake Harber is this week's guest on the 20% Podcast. In this week's episode, we discussed:Entrepreneurial Parents Blake's Tractor ServiceFinding A Gap$75K/Year Selling CandyDiversifying IncomeKids Learning The Family BusinessMuch More!Please enjoy this week's episode with Blake Harber. ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback.Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn https://www.linkedin.com/in/tylermeckes/

Editor's note: This episode of The Big Impression was recorded prior to Jessica Bryndza's departure from Lyft.For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that's only part of the story. During her tenure as Lyft's vice president of brand marketing, she focused on reminding people that getting from Point A to Point B can still be personal — shaped by emotion, culture and the everyday moments that happen along the way.That philosophy is at the heart of Lyft's new “Check Lyft” campaign, which launched last fall in San Francisco and New York City. The work reframes transportation as something human and choice-driven, not just transactional.  Bryndza argues that the future of mobility won't be defined solely by technology, but by how intentional and human the experience feels when you're actually inside the ride.“I've cried in the back of Lyfts; I've laughed with friends,” she says on The Big Impression. “We have this spectrum of emotions.” Rather than treating mobility as a pure utility, Check Lyft taps into those moments — the small trade-offs, the waiting, the savings and the lived reality of getting around a city.”Bryndza also discusses how Lyft's founding DNA continues to influence its brand voice, why empathy matters more than ever in the battle for attention and how the campaign comes together across out-of-home, social, in-app and hyperlocal executions, with no “AI slop” in sight.  “There's a lot of slop out there,” Bryndza says. “How do we respect our customers enough to not put crappy work in front of them?”  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are back with the second half of our annual Holiday Sampler, featuring the remaining three episodes that round out Touch Point's most downloaded shows of 2025. These are the conversations listeners kept coming back to. The ones that sparked follow-up questions, internal debates, and hallway conversations at conferences. Together, they reflect the themes that defined healthcare marketing and digital strategy this year, including privacy-first advertising, AI-driven content strategy, and a rethinking of reputation management beyond simple star ratings. In this episode, Reed Smith and Chris Boyer revisit three standout conversations that explore where digital transformation is actually working inside health systems, how AI is reshaping consumer expectations, and why trust and access remain the real competitive differentiators. As a reminder, the annual Touch Point listener survey is still open through December 19. This is your opportunity to vote for Best Guest and Best Interview of the Year. The race is close, and every vote matters. Consider this the second half of the sampler platter. Different flavors, big ideas, and still plenty of great choices on the table. Mentions From the Show:  Episode 420 - The 2025 State of Digital Advertising for Healthcare TP423 – Healthcare Content in 2025: AI, Composability, and the Content Stack TP424 – Rethinking Reputation Management (Moving Beyond Google Reviews) 2025 Annual TouchPoint Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon's unified ad platform and creative agents, ChatGPT's new shopping assistant, and Google's expansion of PMax into Waze placements.Top takeawaysGoogle Gemini 3 + Nano Banana ProHigh-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.Direct exports to Sheets/Slides strengthen workflow automation for marketers.A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.Amazon Unifies Ads + DSP + Adds AI Creative ToolsSponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.ChatGPT Shopping Research AssistantNew agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.Signals how ChatGPT may integrate ads in early 2026.Strong reminder to maintain complete, accurate product data and imagery.Performance Max Extends to WazeStore-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.Strong win for brick-and-mortar advertisers capturing real-time local demand.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from November.  

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with longtime industry strategist Troy Spring to discuss the evolving state of automotive advertising. With nearly four decades in the business, Troy brings a perspective shaped by experience, data, and a deep understanding of what truly moves the needle for dealerships! "I've never seen anything work better than direct mail ever." - Troy Spring From traditional marketing channels to modern digital ecosystems, the conversation explores how dealers think about their market, their budget, and the strategies that shape their advertising decisions. Sean and Troy examine the realities dealerships face today, from vendor relationships to the role of in-house marketing leadership, and why understanding your market is more important now than ever! "It's a chess match. It's not just advertising. It's about looking at everything holistically." - Troy Spring This episode challenges assumptions, reframes how dealers view their advertising spend, and offers a candid look at the mindset needed to succeed in a competitive landscape. If you're a Dealer, General Manager, marketing manager, or anyone responsible for driving traffic and generating opportunities… this is a conversation you'll want to hear firsthand! Tune in to learn how top operators are rethinking their advertising journey, and why the next evolution of automotive marketing starts with clarity, strategy, and control!   Key Takeaways: ✅ Direct mail remains one of the most effective traditional advertising methods for car dealerships, often outperforming digital strategies. ✅ To optimize marketing spend, dealers need to focus on their immediate market area before expanding efforts to broader markets. ✅ Understanding and calculating the true cost-per-sale involves more than just the simple division of ad spend by cars sold. ✅ Dealerships should ensure their marketing managers have both automotive sales experience and technical knowledge in digital marketing certifications. ✅ Successful dealer strategies often include a mix of both traditional and digital marketing methods, customized to their specific market needs.   About Troy Spring Troy Spring, Co-founder of Dealer World, is an automotive industry veteran with nearly 40 years of experience! He sold his first car at the age of 18 and rose quickly within the ranks to manage dealerships, including leading a four-store group as a platform manager. In 2009, Troy founded Dealer World, a boutique advertising agency specializing in driving traffic and sales strategy for car dealerships. He later co-founded Dealer Funnel, focusing on nurturing leads for better conversion rates. Known for his innovative approach and in-depth understanding of both traditional and digital automotive marketing, Troy is highly respected in the industry!   Disrupting Auto Dealership Strategies: Insights from Industry Experts Key Takeaways Dealers must focus on securing their local market before venturing into new territories to maximize profitability. A holistically-managed marketing plan, customizable per dealership's needs, outperforms cookie-cutter OEM vendor solutions. Successful dealership marketing relies on understanding both traditional and digital advertising fundamentals. The Importance of Protecting Your Primary Market Area (PMA) In the fast-paced world of automotive dealerships, focusing on expansion without reinforcing the existing customer base can be a recipe for inefficiency. Sean V. Bradley, president of Dealer Synergy, suggests a foundational strategy: focus on protecting your primary market area first. Bradley asserts that many dealers overlook the rich opportunities available locally. "It's interesting," Bradley remarks, "we'll sit with a dealer, and they'll say, 'I got to go after XYZ down the street,' when they should be protecting their backyard first." This discussion highlights that the inclination to conquest rather than consolidate can lead to a dilute marketing focus. The result? Dealers potentially miss out on higher return-on-investment (ROI) opportunities domestically. Bradley's recommendation to analyze the pump-in, pump-out report is a strategic reminder to first solidify one's standing locally. This approach not only optimizes ROI but also reduces advertising costs associated with pursuing less familiar, distant markets. Taking Bradley's advice to heart, a dealership can enjoy the double benefit of deepening customer loyalty while also enhancing word-of-mouth marketing locally. Through focusing efforts on holding on to current clientele before aggressively targeting competitors', dealerships can achieve a more sustainable, profitable growth model. Crafting a Custom Marketing Strategy: Beyond OEM and Vendor Scripts Both Bradley and Troy Spring, founder of Dealer World, make compelling cases against the dependency on prescribed OEM and vendor-driven tactics. Amid the rising challenges facing automotive dealerships, they argue for a bespoke marketing strategy that's adaptable to each dealership's unique environment. Spring states, "You have to be with someone who can think holistically because if you're on with linear OEM vendors, you're just gonna get told why you should continue to do more and more of what it is that they sell." Such insights underscore the limitations of formulaic marketing solutions. While OEMs often push for uniformity—to simplify their nationwide branding and operations—dealerships must vigilantly evaluate these suggestions. Bradley underscores a critical point, proposing that dealers risk spending thousands unnecessarily on ineffective lead generation strategies because they blindly follow OEM guidance. The conversation dives into the economics of advertising. Bradley shared, "I've got a dealer group spending $70,000 on a splash page generating just a few hundred leads each month." This statistic serves as a caution against the pitfalls of not closely scrutinizing advertising expenditures versus results. It's essential for dealerships to cultivate an advertising strategy where each segment, from pay-per-click (PPC) to SEO and database marketing, functions as an integrated system rather than disparate efforts. This avoids the trap of bloated expenses disguised within bundled packages, which can negate perceived savings with reduced effectiveness. Bridging Traditional and Digital Advertising for Maximum Impact The discussion also delves into appreciating the coexistence of traditional and digital advertising within dealership marketing, which offers a nuanced approach to driving traffic. One standout revelation from Troy Spring? The effectiveness of direct mail. Although often regarded as an antiquated medium, Spring asserts, "Nothing has ever worked better than direct mail." It's a thought-provoking declaration in an era rich with digital solutions. Contrary to perceived obsolescence, traditional methods such as direct mail remain relevant, especially when optimized with the latest data analytics techniques. Properly targeted, a traditional medium can reach high potential customers directly and personally. Given the inundation of digital ads, a physical piece of mail stands out, often carrying more weight. Spring further suggests that while digital tools, like social media and search engine marketing (SEM), play critical roles in modern strategies, their effectiveness hinges heavily on their synergy with traditional advertising channels. These multifaceted campaigns leverage the strengths of both domains—ability to track and personalize digital ads with the tangible and trust-building potential of offline methods. Emphasizing on integrative approaches that couple interactive digital platforms with traditional media allows dealerships to engage in comprehensive advertising strategies personalized to consumer behavior trends. Through harmonizing these forces, a dealership's presence is effectively cemented in the market, leveraging the best aspects of each medium. A Synthesis of Strategy and Practice The insights shared by Sean V. Bradley and Troy Spring showcase a wealth of expertise in crafting dealership marketing strategies that balance innovative thinking with foundational business tenets. As dealerships navigate the complexities of an ever-evolving industry landscape, these professionals emphasize the necessity for both strategic foresight and a command over advertising mechanics. Essentially, the most adept dealerships will be those that recognize the imperative to protect their primary markets while scaling responsibly. They explore bespoke advertising solutions beyond OEM packages, integrating digital dexterity with traditional marketing. Each dollar spent should be scrutinized for its ROI, as the measure of an effective advertisement goes beyond impressions or clicks to the tangible growth it champions for the dealership. In an industry as competitive as automotive sales, this layered, integrated approach becomes the solutions beacon through transformative, modern advertising challenges.   Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!  

October brought a wave of AI-driven browser launches, shopping enhancements, and ad platform updates, and Jeremy and Emily are here to break down what matters most. In this episode of The Click Brief, they cover OpenAI's new ChatGPT Atlas browser, Google's visual and conversational shopping experience, Amazon's top-of-search reserve share of voice, TikTok's attribution improvements, and Meta's major Q5 lead gen upgrades. They also hit Perplexity's new free browser, Meta's EU ad-free subscription tests, and the official sunset timeline for Google call-only ads. This episode is your October cheat sheet for staying ahead in AI-assisted search and performance media.Top TakeawaysOpenAI ChatGPT Atlas Browser:A new Chromium-based browser with ChatGPT built directly into the interface. Agent Mode allows ChatGPT to take actions across pages like clicking links, filling out forms, and comparing products. Optional browser memories save past preferences and searches. Imports bookmarks, history, and passwords for fast setup. Windows version expected in 2026.Gemini in Chrome + Perplexity Comet Browser:Google adds Gemini tools directly inside Chrome for AI-assisted searching and task completion. Perplexity makes its Comet browser free, offering source-backed answers and agentic research features. All three AI browsers (Atlas, Gemini, Perplexity) are becoming interchangeable—worth testing to compare how each interprets queries and results.Google AI Mode Adds Visual + Conversational Shopping:Search using text and images, refine results with follow-up prompts, and browse product feeds powered by the Shopping Graph. Behaves like a customizable mood board for apparel, décor, and lifestyle shopping. Highlights the importance of accurate Merchant Center titles, attributes, and updated product imagery.Google Sunsetting Call-Only Ads:Advertisers can no longer create call-only ads after February 26. Existing call-only ads will fully stop serving in 2027. Encourages deeper reliance on call extensions, strong landing pages, and chat tools for conversion paths. Affects industries like legal and services that heavily used call-first funnels.Amazon Reserve Share of Voice for Sponsored Brands:Allows brands to lock in top-of-search Sponsored Brand placements for branded keywords at a fixed upfront cost. Pricing is shown instantly based on keywords and date range. A strong option for brands defending category leadership and preventing competitors from overtaking branded queries.Meta Q5 Lead Gen Upgrades:Adds email and phone verification tools to reduce accidental submissions and improve lead quality. Simplifies CAPI and CRM connections. Introduces better nurturing workflows directly within Meta lead ads. A meaningful upgrade for advertisers struggling with low-intent or auto-filled leads.Meta Ad-Free Subscription Tests (EU + UK):Meta begins testing paid, ad-free versions of Facebook and Instagram in Europe. No impact in the US yet, but important to monitor as platforms explore non-ad revenue models.Meta Business AI Tools:Sales Concierge: AI agent that answers product questions and guides purchases across Messenger, Instagram DMs, and WhatsApp.AI Business Assistant: Helps identify delivery issues, explains learning phases or disapprovals, suggests targeting/budget changes, and drafts creative inside Ads Manager.Amazon Branded Search Measurement:New insights include branded searches, branded searches from views/clicks, branded search rate, and cost per branded search. Provides better visibility into how top-of-funnel activity increases branded demand.TikTok Attribution Analytics:Adds a dedicated view to compare CPA and conversions across click and view attribution windows. Useful for aligning ad measurement with real buying cycles. TikTok also launches new travel-focused ad formats to meet growing travel planning behavior on-platform.Snapchat + WordPress Catalog Sync:New integration allows automatic syncing of product data between WordPress stores and Snapchat catalogs. Reduce setup time, but verify product data accuracy before publishing ads.Jeremy's Tip:AI-mode shopping is only as strong as your product data. Keep Merchant Center images, titles, and attributes updated so Google can match user intent more accurately.Emily's Tip:Turn on Meta's lead verification features. Cleaner leads reduce time wasted on low-intent submissions and strengthen Q5 performance.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from October. 

Glitch has raised €2 million in seed funding to make digital advertising faster and easier for lean marketing teams and boutique agencies. The round was led by Elkstone, with participation from Gaingels, HBAN, and several European angel investors backing the company's next stage of growth. Founded by Aisling Browne and Kingsley Kelly, Glitch is an AI-powered ad platform that helps B2B marketers launch high-performing campaigns in minutes. It automates campaign setup, targeting, budget allocation, and daily optimisation, while delivering detailed reports showing which audiences, copy, and keywords drive results. These insights power smarter campaigns and give marketing a strategic voice across the business. The company was built around one insight: lean teams don't lack strategy, they lack time. By automating repetitive, data-heavy tasks, Glitch gives B2B marketers the same performance edge as larger organisations with in-house specialists. Early customers report a 5x increase in conversion rates, a 9% lift in click-through rates, and a 30% reduction in cost per acquisition compared to previous setups. "Digital advertising shouldn't feel like decoding a foreign language," said Aisling Browne, CEO and Co-Founder of Glitch."We built Glitch to give lean teams the power, insights, and confidence to run high-performing campaigns - saving hours ofmanual work and removing the guesswork." Browne and Kelly met through Founders, the Dogpatch Labs talent accelerator, where they teamed up around a shared goal to simplify and modernise B2B advertising. Since then, Glitch has grown into a platform used by companies including Protex AI, Web Summit, We Are Riley, Mango Media, and Squid Loyalty. "In a crowded digital marketing landscape, Glitch stands out because it delivers measurable results for its clients," said Niall McEvoy, Managing Director - Venture at Elkstone. "The team has built a platform that truly empowers B2B marketers and boutique agencies - simplifying campaign management while driving performance." The impact of Glitch's platform is evident in customer collaborations. "Over the past four months, our partnership with Glitch Ads has significantly improved campaign efficiency and overall ad performance," said Dan Hobbs, CEO and Co-Founder at Protex AI. "Their data-driven optimisation, transparent communication, and automation tools have delivered measurable gains while allowing our team to focus on higher-value strategic initiatives." "Glitch handled the heavy lifting for our Search Ads. It's like having an extra performance marketer for our team" said Barry McCullagh, Senior Vice President at Web Summit. The new funding will be used to support Glitch's international expansion, grow its commercial teams, and launch new features - including multi-platform integrations with Meta Ads and LinkedIn. The company will also roll out CRM integrations designed to enhance cross-platform reporting and provide clearer visibility into campaign performance and attribution. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Google Q3 2025 Post-Mortem: AI Execution Over AI HypePost MortemIn this episode of Around the Desk, Sean Emory, Founder & CIO of Avory & Co., breaks down why investors are rewarding Google's spending while punishing others, and how its strategy from TPUs to Gemini shows real ROI in the new compute era.We cover:• Revenue acceleration across Search, YouTube, and Cloud (+15% to +34%)• Gemini's rapid growth to 650M users, 300M paid• Why CAPEX to $93B is seen as productive, not reckless• Anthropic's commitment to TPUs and the growing Cloud backlog (+46%)• How AI integration is lifting engagement and monetization• Why Google's AI flywheel looks more efficient than peersDisclaimer Avory is an investor in AlphabetAvory & Co. is a Registered Investment Adviser. This platform is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Avory & Co. and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Avory & Co. unless a client service agreement is in place.Listeners and viewers are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.“Likes” are not intended to be endorsements of our firm, our advisors or our services. Please be aware that while we monitor comments and “likes” left on this page, we do not endorse or necessarily share the same opinions expressed by site users. While we appreciate your comments and feedback, please be aware that any form of testimony from current or past clients about their experience with our firm is strictly forbidden under current securities laws. Please honor our request to limit your posts to industry-related educational information and comments. Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client's evaluation.Please reach out to Houston Hess our head of Compliance and Operations for any further details. 

Meta just reported Q3 earningsRevenue up +26% Y/Y, engagement accelerating, and yet the stock fell 8%.In this episode of Around the Desk, Sean Emory, Founder & CIO of Avory & Co., breaks down why the market is suddenly questioning Meta's $70B+ AI spending plans, what this means for ROI, and whether we're entering “Metaverse 2.0” territory.We explore: • Why Meta's core business is stronger than ever • How AI infrastructure is driving engagement and ad performance • Why investors are beginning to push back on CAPEX at all costs • The tension between long-term vision and near-term returns • What this shift could mean for broader AI infrastructure players⚡ Clear growth, rising scrutiny: Meta's results mark a turning point in how markets judge AI investment.

What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.

Jeremy Packee and Emily Anderson dive into a jam-packed month of digital marketing updates designed to help advertisers fine-tune their Q4 campaigns. The hosts break down Google's expansion of campaign total budgets to Search, Performance Max, and Shopping campaigns, sharing pros, cons, and Q4 testing advice. They discuss how Microsoft's Supplemental Feeds bring long-missing flexibility to product updates, while Google's new Demand Gen Drops showcase fresh features like promotion assets, omnichannel bidding, and comparable conversion metrics.The episode continues with discussion on AI Max for Search, Google's fully AI-powered campaign type, and the rollout of text guidelines for AI-generated copy, a much-needed control feature for marketers wary of overly creative machine-made messaging.The duo also covers Meta's big Reels and Threads advertising expansion, Microsoft's enhanced Performance Max reporting, Amazon's AI Ad Creator in Creative Studio, and YouTube's new deep-linking ads to apps. They finish with a rapid-fire roundup of smaller but notable updates, including Google's visual local ads, Meta's new Ads Manager formatting tools, Microsoft's consent tracking updates, and Amazon's DSP partnership with SiriusXM.Episode HighlightsBiggest Winner: Google Ads advertisers—total budgets and AI tools open new testing opportunities for Q4.Hot Take: Emily calls the AI text guidelines “long overdue” after seeing AI create unwanted sale messages.Pro Tip: Jeremy recommends testing total campaign budgets on short seasonal flights (Black Friday, Cyber Monday).Q4 Reminder: Watch for pacing behavior changes when moving from daily to total budgets.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from September.

The episode features a candid conversation with the key executive of Gannett, owner of the nation's biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with AI platforms might yield a large source of new revenue, and why he continues to see local journalism as the company's biggest competitive advantage. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.TakeawaysBellaVix helps brands scale on Amazon, Walmart, and Target.Prime Day is a crucial sales event for Amazon sellers.Brands should focus on one platform before expanding.Post-Prime Day requires a reset for many brands.Walmart's e-commerce strategy focuses on buy online, pick up in store.Target's advertising platform is limited but offers less competition.Brick-and-mortar presence can enhance brand visibility.Discounts can drive sales, but profitability is key.Social media can drive traffic to both websites and Amazon.Understanding consumer behavior is essential for e-commerce success.Chapters00:00Introduction to Will Hare and BellaVix03:44Understanding Prime Day and Its Impact08:38Advertising Strategies for Amazon and Beyond09:43Walmart vs. Target: E-commerce Strategies13:57The Importance of Brick-and-Mortar Presence17:06Key Shopping Days for E-commerce Brands20:19Social Media and E-commerce Integration22:06Closing Thoughts and Shameless Plug23:08TC - Outtro All AV version 1.mp4

Beasley Media's CEO foresees a fast-approaching future for radio companies and believes bold steps and tough decisions will be necessary for those who want to survive it. In an interview, CEO Caroline Beasley becomes the industry's second radio executive to embrace a "digital first" strategy and outlines what that will mean for a 64-year-old company that owns 57 radio stations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Mark Douglas, CEO of MNTN, breaks down the company's first earnings as a public company, and how streaming has turned TV into a powerful performance ad channel. He explains how MNTN helps small businesses advertise on TV with the precision of search and social, the growing role of AI in ad tech, and the company's partnerships with platforms like Amazon Prime. Hosted by Hope King, Founder of Macro Talk.

Mastering Modern PPC with Lisa Raehsler of Big Click CoOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Lisa Raehsler, Founder and CEO of Big Click Co, about how businesses can stay competitive in the fast-evolving world of pay-per-click (PPC) advertising. Lisa shares expert insights on AI-powered campaign management, platform diversification, and why creativity and strategic oversight matter more than ever. Whether you're a digital marketing professional or business owner, Lisa breaks down what it takes to succeed with paid media in 2024 and beyond.Why PPC Success Now Requires Both Automation and StrategyPPC is no longer just about bidding on keywords—it's about understanding how automation, AI, and data privacy changes impact campaign outcomes. Lisa explains how platforms like Google and Meta are using AI to automate nearly every aspect of campaign delivery, from bidding to ad creation. While this creates efficiency, it also introduces risks like loss of control and black-box decision-making, which is why marketers must remain hands-on and analytical when reviewing performance data.Lisa also highlights the growing importance of creative and cross-platform strategy. As AI handles more of the technical execution, your competitive edge now lies in compelling visuals, differentiated messaging, and platform-specific strategies. From B2B success on LinkedIn to branding on YouTube and connected TV, Lisa encourages advertisers to diversify spend and lean into where their audience is most engaged.For businesses wondering when to hire a PPC agency, Lisa advises a minimum monthly ad spend of $2,000 and a strategic growth mindset. Agencies like Big Click Co offer value when you're ready to scale, need access to advanced features, or want creative approaches in complex or “unsexy” industries. Lisa's advice is clear: stay curious, test constantly, and align automation with strong brand strategy.About Lisa RaehslerLisa Raehsler is the Founder and CEO of Big Click Co. With decades of experience in digital advertising, Lisa is a nationally recognized PPC expert who helps businesses grow through strategic, data-driven paid media campaigns across Google, Meta, LinkedIn, and beyond.About Big Click CoBig Click Co is a performance-driven PPC consultancy focused on helping businesses maximize ROI across modern advertising platforms. The firm specializes in campaign strategy, automation oversight, and creative testing for growth-minded clients.Links Mentioned in this Episode:Big Click Co WebsiteLisa Raehsler on LinkedInEpisode Highlights:What's changed in PPC for 2024How AI is impacting Google and Meta ad campaignsWhy creative and cross-platform strategy are keyWhen to hire a PPC agency and how to know you're readyHow to succeed with LinkedIn, YouTube, and CTV adsConclusionPPC in 2024 demands more than just technical skills—it requires strategy, creativity, and adaptability. Lisa Raehsler shows us that by balancing automation with oversight and leaning into what makes your brand unique, paid media can become a powerful engine for growth. If you're ready to level up your advertising, now's the time to take a smarter, more strategic approach.Apply to be a Guest on The Thoughtful...

Ari Paparo has done it all in digital advertising—from DoubleClick and Google to founding Beeswax and covering the DOJ antitrust trial as an independent analyst.In this conversation with Capitol Forum Executive Editor Teddy Downey, Ari shares his insider take on:

Send me a messageMost people don't think about carbon emissions when they think about the internet—let alone digital advertising. But here's the kicker: the ad tech ecosystem is responsible for roughly the same emissions as the global aviation sector. Yes, really.In this episode of the Climate Confident podcast, I spoke with Frank Maguire, SVP of Product Marketing & Sustainability at Equativ (formerly Sharethrough), about the often-overlooked climate impact of digital ads. We broke down how every impression, bid, and page refresh contributes to a complex, energy-intensive infrastructure—and what's actually being done to clean it up.Frank shared how programmatic advertising works, why the auction-based model generates such high emissions, and what's being done to make ad delivery more efficient. We explored GreenPMPs (Private Marketplaces) that strip out high-emission inventory while improving performance, the role of AI in optimising and complicating emissions, and why industry collaboration is key.We also discussed how regulation like the EU's CSRD is pushing companies to measure and act on their digital carbon footprint—and why that matters for brands, platforms, and consumers alike.If you've ever wondered how something as invisible as online ads can have a tangible climate impact—or how business can respond—this episode unpacks it all.Listen now to learn how the ad tech world is confronting its emissions problem, and what it means for sustainability in digital infrastructure. Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts Spotify Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper

Leads are the lifeblood of any successful wholesaling business—and today's guest knows exactly how to generate them. Brent Daniels sits down with digital marketing expert Brandon Bateman, who specializes in pay-per-click (PPC) advertising for real estate wholesalers. In this episode, Brandon breaks down his proven strategies, shares real campaign insights, and reveals the key metrics and performance indicators that drive consistent, high-quality leads. If you're ready to scale your deal flow, this is a conversation you don't want to miss. For more action join the TTP Training Program.---------Show notes:(0:52) Beginning of today's episode(3:50) The difference between digital marketing and traditional networking(18:41) Digital marketing loves big volume(20:41) Inside look at closing rates from pay-per-click ads(24:10) The time it takes to see results from pay-per-click advertising for your wholesale business----------Resources:Zillowwww.datacollective.com/ttp To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Send us a textUnlock Proven Strategies for a Lucrative Business Exit—Subscribe to The Deep Wealth Podcast TodayHave Questions About Growing Profits And Maximizing Your Business Exit? Submit Them Here, and We'll Answer Them on the Podcast!“What challenges you today makes you strong and better tomorrow.” -John HornExclusive Insights from This Week's EpisodesIn this explosive episode, digital advertising expert John Horn reveals the hidden flaws tanking most campaigns and what to do instead. As the CEO of Stub Group and a top-tier Google Ads partner, John pulls back the curtain on paid media and shows you why even smart entrepreneurs are wasting money without realizing it.00:02:00 — John's origin story and the founding of Stub Group00:05:00 — Why most businesses struggle with paid digital ads00:09:00 — Why Google isn't going away—but how it's changing fast00:11:15 — How to reverse-engineer AI search results to dominate00:13:00 — The danger of chasing buzzwords like "AI" without strategy00:18:30 — Raw, authentic video vs. high-end production—what converts00:27:00 — What to look for in a digital agency (and red flags to run from)00:30:15 — The truth about ad KPIs—and the only metrics that really matter00:35:00 — The hidden risk of building your business on a rented platform3Click here for full show notes, transcript, and resources:https://podcast.deepwealth.com/446Essential Resources to Maximize Your Business ExitLearn More About Deep Wealth MasteryFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do AUnlock Your Lucrative Exit and Secure Your Legacy

“The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game.” —Jeff Greenfield.    Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken needs.  Jeff Greenfield is the Co-Founder of Provalytics, a cutting-edge analytics platform that transforms how companies measure marketing effectiveness. With decades of experience decoding complex marketing data, Jeff has advised some of the world's largest brands on optimizing their advertising strategies. Tune in as Justine and Jeff expound on marketing analytics, revealing how businesses can leverage historical mathematical techniques, harness the power of digital platforms, and make data-driven decisions that dramatically boost profitability—all while telling a compelling brand story that resonates emotionally with their target audience. Meet Jeff: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff's journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.   Website LinkedIn Instagram Facebook YouTube Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 02:29 Marketing: From Traditional to Digital 07:37 Why Old-School Marketing Techniques Still Work 10:25 Ancient Math Powering Modern AI 14:40  Building Brand Awareness with Limited Budgets 22:58 Navigating Social Media Platforms 26:53  Turning Data into Millions   29:14 Beyond Clicks: Rethinking Marketing Metrics

Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one's mind both on what is important and what is within one's control. This is certainly true in the zoom rooms and boardrooms of any company in commerce. For our guest Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce, an e-commerce agency optimizing Amazon and omnichannel sales, much of the answers lie in understanding the real unit economics of every SKU you sell and then optimizing your business around where the opportunities for maximum profitability lie.

Plus: Google's security chief heads to the investment sector. And Comcast continues to lose broadband and cable-TV customers. Katie Deighton hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered how a guy goes from owning struggling gyms to cashing out for millions and dominating the M&A game? Enter Gil Valerio—a hustler who took a crisis, flipped it into a marketing empire, and sold BIG! Now, he's on a mission to help digital agencies scale, exit, and cash out like the pros. But it wasn't all smooth sailing—hacked accounts, cease-and-desist letters, and the brutal lessons of business almost took him down. In this episode, we break it all down: how to turn your business into a sellable asset, why most agency owners are leaving money on the table, and how you can position yourself for a multimillion-dollar payday. If you're in business and not thinking about your exit strategy, you're already behind. Let's go!

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.