Podcasts about digital advertising

What does digital advertising's £175 billion contribution to the UK economy look like beyond the headlines?James Chandler is joined by Sinead Coogan Jobes, Head of Policy & Public Affairs at IAB UK, and Neil Ross, Partner and Head of Practice for Tech, Media and Telecoms at Public First, to explore the Powering Growth report.From helping small businesses find customers to supporting growth across the UK's regions, they discuss how digital advertising creates economic value and the barriers preventing businesses from making the most of it. They also examine AI's role in the industry's evolution and how creator marketing, retail media and TV+ could open up new opportunities.Looking ahead to 2035, the conversation explores the report's possible growth paths and what government and industry should prioritise to realise digital advertising's potential. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the DMEXCO Podcast, host Verena Gründel speaks with Dave Dugan, Head of Global Ads Solutions at OpenAI, about building an advertising platform for ChatGPT and launching it across Europe.Dave explains how ChatGPT advertising differs from traditional search and social media. Instead of scrolling or entering a few keywords, users describe their needs, constraints and intentions in detailed conversations. This context enables brands to offer relevant recommendations at moments when people are researching, comparing products or preparing to make a decision.At the heart of OpenAI's approach are three principles: conversational privacy, answer independence, and user choice and control. Dave discusses how organic answers remain separate from clearly labeled advertising, why conversational information is not shared with advertisers and how OpenAI measures user acceptance.The conversation also covers campaign strategy, contextual creative, CPM and CPC models, conversion signals, catalog integrations and the role of ChatGPT in the marketing funnel. Dave reveals why B2B and SaaS have emerged as particularly successful categories and shares a case in which ChatGPT delivered a lower cost per signup than paid search and paid social. Further information: Everything about the ads launch in Europe Advertising in ChatGPT OpenAI for business See Dave Dugan live at DMEXCO 2026:· September 23, 4:10 PM to 4:30 PMCenter Stage, Hall 6„Beyond Attention: Building the Future of Intelligent Advertising“ with Dave Dugan and Ulrich Klenke (Chief Brand Officer, Deutsche Telekom)· September 24, 11:20 AM to 11:40 AMInnovation Stage, Hall 8„Measuring the Next Era of Marketing: A Fireside Chat with OpenAI and AppsFlyer“ with Dave Dugan and Alexia Nakad (General Manager EMEA West, Apps Flyer) No ticket yet? We got you covered: https://dmexco.com/tickets/

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Arum Nixon, Australian Chapter Lead at Ad Net Zero, and Nicola Harvey, Head of Strategic Initiatives at The Guardian Australia, to unpack Ad Net Zero's new white paper, Triple Win for Marketers. With new analysis showing advertising can account for more than 5% of a company's scope 3 emissions, and mandatory climate reporting extending to full supply chains next year, the conversation explores why this has landed squarely on marketers' desks, and why it's an opportunity. The panel discusses the shift from spend-based estimates to activity-based measurement and the role of the Global Media Sustainability Framework in giving the industry a common language. They also walk through the white paper's five-step maturity journey for marketers, from establishing a baseline to building carbon into planning decisions. Listen now!See omnystudio.com/listener for privacy information.

Jeremy Packee is flying solo for August's Click Brief while Emily Anderson is out on maternity leave, breaking down another busy month of paid media, measurement, and AI updates.Google completed its budget-limited bidding rollout, expanded AI Max testing and Performance Planner controls, and introduced more flexibility within GA4. Meanwhile, Microsoft followed Google's lead with AI Max, ChatGPT continued expanding its advertising platform, and new AI-powered analysis and reporting tools made their way into Google Ads and Analytics.Top TakeawaysBiggest Change to WatchGoogle completed its budget-limited bidding rollout for campaigns using Target CPA and Target ROAS. Advertisers may see changes in auction activity, CPCs, and overall efficiency, making these campaigns especially important to monitor.Testing UpgradeGoogle expanded AI Max experiments with multi-campaign testing and additional brand and location controls, giving advertisers more flexibility to test automation under conditions that better reflect how campaigns actually run.Measurement WinGA4 added custom conversion windows and a campaign data import validation report, giving advertisers more control over how they evaluate performance and making it easier to incorporate and troubleshoot non-Google campaign data.Default Setting to CheckMicrosoft made AI Max generally available and is moving toward enabling it by default for new Search campaigns. As with Google, advertisers should review campaign settings carefully rather than assuming the defaults are right for every account.AI Tool Worth WatchingGoogle continues adding AI-powered analysis across Ads and Analytics, including personalized insight cards, prompt-built dashboards, automated summaries, and benchmarking through Ask Advisor. These tools can speed up first-pass analysis, but still require human context and review.Other Platform UpdatesChatGPT expanded self-service advertising internationally and added new campaign controls and automated bidding optionGoogle's Search language targeting phaseout is moving into implementationGoogle Tags are becoming full Tag Manager containers to simplify deploymentDemand Gen is expanding view-through conversion bidding, with video view-through conversions becoming more important to optimizationGoogle Ads added AI-powered homepage insights and prompt-generated dashboardsGA4 added AI overviews highlighting notable performance changesAsk Advisor can now compare performance against anonymized benchmarks from similar businessesGoogle continued expanding generative video and multimodal tools for Demand GenMicrosoft and Snap opened read-only advertising connections for AI assistantsOpenAI and Anthropic outlined additional safeguards following separate AI agent security incidentsFinal TakeAugust's updates show just how quickly AI and automation are becoming built-in parts of everyday campaign management. The new tools can make testing, reporting, and analysis faster, but defaults still deserve scrutiny. Whether it's AI Max, automated bidding, view-through conversions, or AI-generated insights, the best approach remains the same: test intentionally, understand what the platform is optimizing toward, and validate the results against actual business outcomes.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from August.

In questa seconda puntata dell'ottava stagione del Late Tech Show, Gigi Beltrame approfondisce le grandi trasformazioni del digitale e del business in Italia: dalla formazione manageriale e leadership all'hardware di nuova generazione con Gemini, fino alle strategie di advertising data-driven post-cookie.Un viaggio tra competenze, ecosistemi tecnologici e nuovi modelli decisionali per professionisti e imprese italiane.⏱️ Capitoli & Temi della Puntata:00:00 - Introduzione e panoramica della puntata02:40 - AI, Leadership e Competenze nelle ImpreseIntervista a Emilio Paolucci (Coordinatore Executive Master Business & Technology - Politecnico di Torino). Analizziamo l'adozione dell'intelligenza artificiale nelle aziende italiane, l'evoluzione del middle management, la gestione della complessità e le opportunità per le PMI tra metodo, visione e nuove tecnologie.21:40 - Hardware & AI: la nuova generazione Google PixelIntervista a Giovanni Bergamaschi (Google). Scopriamo come i dispositivi integrano Google Pixel con l'intelligenza artificiale di Gemini (in locale e su cloud), l'elaborazione avanzata di foto e video con Tensor, e l'ecosistema health tra smartwatch e AI agent.39:39 - Il futuro del Digital Advertising e i Modelli PredittiviIntervista a Francesca Grilli (Managing Director & Partner di Cognitive). Come cambia la pubblicità online con il superamento dei cookie: digital advertising cookieless e modelli predittivi in Italia, targeting data-driven, machine learning e agenti vocali AI per la lead conversion.

In this episode of Zero to CEO, I speak with James King, founder and fund manager at ROAS Fund, about an emerging investment opportunity created by the way businesses acquire customers through platforms like Meta and Google. James explains what he calls the “ROAS economy,” how AI-driven advertising has created new inefficiencies in the market, and why measurable business revenue could become an alternative investable asset. We also discuss private credit, diversification, risk, and the lessons James has learned from more than a decade of building and investing in digital businesses.

Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how to use these tools effectively.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Andrei Blosh, Business Development Team Leader at PropellerAds, to discuss the evolving world of paid acquisition, AI-powered marketing, and what advertisers need to consider before investing their budgets.With 15 years of experience in the advertising space, PropellerAds works with performance marketers across multiple verticals, including iGaming, finance, mobile apps, utilities, and lead generation. Andrei shares his perspective on how advertisers can build an effective paid media strategy rather than treating campaigns as a simple “turn on and wait” process. The conversation explores how AI is helping advertisers analyse performance, optimise campaigns, and make faster decisions, while also discussing why human creativity and preparation remain essential. From spotting AI-generated creatives to understanding the importance of testing budgets, tracking, and localisation, Andrei shares practical advice for businesses looking to scale their acquisition strategies.AI in Paid Media: Key Talking PointsHow AI is changing paid media optimisation and campaign managementWhy AI-generated creatives still need human input and strategyThe importance of preparation before launching paid campaignsWhy paid media is not a quick-win channelHow advertisers should approach testing budgets and optimisationThe role of multi-format campaigns in acquisition strategiesWhy tier-three markets are becoming increasingly attractiveHow localisation impacts paid media performance across different regionsHow AI Is Changing Paid Media Strategy and OptimisationAI in paid media is becoming increasingly important, helping advertisers analyse data, identify patterns, and optimise campaigns faster.Andrei explains that AI has already changed how teams work by reducing the time needed for tasks that previously required hours of manual analysis. Advertisers can now use AI tools to understand what is working, what is not, and where campaigns should be adjusted.However, AI is not a replacement for marketing strategy.Andrei highlights that advertisers still need to understand their audience, prepare their landing pages, build effective creatives, define their user journey, and have the right tracking systems in place before investing in traffic.The biggest mistake businesses make is assuming AI can fix a weak foundation. Technology can support optimisation, but it cannot replace preparation.Why Paid Media Strategy Requires Testing, Patience, and PartnershipOne of the biggest misconceptions about paid media is expecting immediate returns.Andrei explains that advertisers often approach campaigns expecting to put in one dollar and immediately receive three dollars back. In reality, successful campaigns require testing, optimisation, and time to gather enough data.A strong paid media strategy involves testing different formats, analysing results, adjusting campaigns, and understanding what works for a specific audience.For advertisers, this means having realistic expectations and allocating enough budget to properly evaluate performance.Andrei also highlights that successful campaigns come from collaboration between advertisers and traffic partners. The best results happen when both sides work together towards a shared goal rather than treating traffic acquisition as a simple transaction.Paid Media Market Expansion: Why Localisation MattersAs competition increases in established markets, more advertisers are exploring opportunities in tier-three regions.Andrei explains that countries across Latin America, Africa, and Southeast Asia are becoming increasingly attractive because of growing digital adoption and expanding consumer markets.However, entering these markets requires a localised paid media strategy.Successful campaigns need to consider more than language. Advertisers must understand local preferences, payment methods, creative styles, device usage, and cultural differences.For example, Andrei highlights that payment methods such as Pix in Brazil and M-Pesa in Kenya can play an important role in adapting campaigns for local audiences.The opportunity is significant, but success depends on understanding the market rather than simply replicating campaigns from other regions.What You Will Learn About AI in Paid MediaHow AI is helping advertisers optimise campaigns fasterWhy AI-generated creatives can sometimes hurt performanceThe preparation checklist businesses need before buying trafficWhy paid media should be treated as a long-term strategyHow advertisers can test campaigns effectivelyWhy tier-three markets are attracting more attentionHow localisation impacts paid media successPodcast Timestamps: AI, Paid Media and Market Expansion 04:56 – How AI is helping advertisers analyse and optimise campaigns 06:35 – Why AI-generated creatives can be easy to spot 11:02 – Why AI does not replace marketing preparation 16:45 – Why paid media is about long-term partnerships, not quick results 19:05 – How paid traffic can influence brand visibility and SEO 25:10 – Understanding testing budgets and campaign optimisation 30:15 – Why tier-three markets are becoming growth opportunitiesListen to the Affiliate Marketing PodcastPaid media success is not just about buying traffic — it is about understanding your audience, testing strategically, and building campaigns that are designed to improve over time.In this episode, Andrei Blosh shares practical advice on how advertisers can approach AI, campaign optimisation, and market expansion with a smarter strategy. Visit PropellerAds to find out more.Listen to the full episode to discover how paid media is evolving and what businesses need to consider before investing in their next acquisition campaign.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

SPECIAL GUESTS: Matt Perdie and Olivia Rondeau of BreitbartHosts: Matt | OliviaSHOW NOTES- Matt and Olivia are joined by Matt Perdie and Olivia Rondeau from Breitbart as the show digs into immigration enforcement, ideological pressure, digital surveillance, and the left's growing Hasan Piker problem.- We break down the New York fight over ICE cooperation as Letitia James and state Democrats defend limits on local law enforcement while sheriffs push back.- Nick Freitas joins the discussion on forced doctrine and what happens when institutions demand public compliance instead of honest debate.- We react to Chicago police leadership defending federal agents as law enforcement officers amid the fight over ICE operations.- Then we get into the creepy side of modern advertising: billboards, phone-location data, retargeting, and how an ad you pass on the street can follow you back to your screen.- Finally, Democrats are starting to condemn Hasan Piker as his comments, influence, and campaign connections become harder for the party to explain away.The Don't Unfriend Me Show is a live conservative news and political commentary podcast hosted by Matt and Olivia Speer. Every weeknight, we break down the biggest stories in politics, government, culture, immigration, free speech, the economy, and current events with live audience interaction and open phone calls.

P.M. Edition for Aug. 31. The second quarter was a good one for S&P 500 companies. Per-share earnings soared 53% and many companies have raised their guidance. WSJ reporter Theo Francis explains what's propelling those gains. Plus, the Federal Trade Commission sues Amazon for allegedly manipulating prices for ads on its site—and making billions from merchants. And the Supreme Court allows President Trump to keep building his White House ballroom. Pierre Bienaimé hosts. Sign up for the WSJ's free What's News newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Plus: Nvidia invests $3.5 billion in Taiwanese chipmaker MediaTek . And Strategy buys bitcoin for the first time since June. Imani Moise hosts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailGreg Sterling and Mike Blumenthal go guest-free this week to connect three stories that are really one story. Apple has launched ads in Apple Maps — contextual, largely on-device, and with no way to turn them off — which quietly undercuts the "you're not the product" brand Apple spent years building. Google is expanding what it charges for: starting October 1, some missed Local Services Ads calls become billable leads, and LSAs have moved into Google's main ad organization as ad real estate keeps eating the results page.Then there's Meta's roughly $18 billion youth-safety settlement with state attorneys general — a number the hosts argue is far smaller than it looks once you read the contingencies and spread it over ten years. Along the way: why the traffic "stolen by AI" is really going to ads, why even ad-skeptics now click rich local ad units, and why the settlement's shared discovery pool may matter more than the dollar figure.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.  Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.  He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topics discussed in this episode:  How broad targeting burns through meta budgets. Why first party data fixes high ad costs. What automated AI campaigns do for growth. How audience intelligence lowers overall CPA. Why relying only on signals limits scaling. What drives free to paid conversions. How real time customer signals lift return. Why agency experience creates better AI tools. How simple app integration boosts ad results. What agency partner programs do for scale. Links & Resources Website: https://www.clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/clustie-ai/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs______________________________________________________ Support our Sponsors Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Attorney Nicole Johnson of Blank Rome joins hosts Iris Laws and Lance Jacobs to discuss a Maryland case about digital advertising taxes and its ramifications for the future of taxes of this type.

Attorney Nicole Johnson of Blank Rome joins hosts Iris Laws and Lance Jacobs to discuss a Maryland case about digital advertising taxes and its ramifications for the future of taxes of this type.

Episode Highlights Biggest Platform Shift Google is beginning to move Local Services Ads into Google Ads as specialized Performance Max campaigns. While bringing everything into one platform should make management easier, advertisers will lose some control, including manual bidding and service-level target CPA settings. Historical performance reports also won't transfer, making it important to export data and establish benchmarks before migration. Platform to Watch OpenAI continues building ChatGPT Ads into a more complete performance advertising platform with conversion optimization, geographic exclusions, automatic budget pacing, advanced matching, bulk management through the Ads API, and updated product feed ads. Jeremy sees ChatGPT becoming a legitimate channel worth testing heading into Q4 for advertisers with the available budget. AI Advertising Watch Google is testing AI-generated summaries beneath paid search ads, with similar descriptions appearing on Shopping and product ads. The experiment raises questions about advertiser control when AI-generated copy can potentially appear alongside ads without being directly written or approved by the advertiser. Competitive Landscape One year after Amazon withdrew from U.S. Google Shopping auctions, the competitive landscape continues to shift. Some advertisers gained traffic and impression share, while competitors including Walmart, Temu, and SHEIN have moved in and out of the space, creating a different mix of competition. AI Lab Watch The Click Brief adds a new AI Lab Watch section covering developments beyond the advertising platforms themselves. July included new models from OpenAI, Anthropic, Google, Grok, Meta, and China's Moonshot AI, along with the growing conversation around open-weight models, AI capabilities, and claims that the industry is approaching the singularity. Other Platform & AI Updates • Local Services Ads will remain keywordless and continue using a pay-per-lead model after moving into Google Ads • Existing LSA customer contacts, messages, and eligible call recordings will move into Google Ads Lead Manager • ChatGPT Ads added conversion-optimized CPC campaigns and refreshed product feed ads with prices and star ratings • OpenAI expanded advertiser controls with geographic exclusions, automatic daily pacing, advanced matching, and bulk management • Google's AI-generated ad summaries remain a limited experiment, but Granular is watching for expanded testing and advertiser controls • Amazon remains absent from U.S. Google Shopping auctions despite returning to some international markets • New AI models and the growing divide between closed and open-weight models continue reshaping the broader AI landscape Final Take July was a quieter month for major paid media announcements, but the updates point to two trends worth watching: advertising platforms continue consolidating management while giving more control to automation, and AI platforms are quickly developing more sophisticated advertising capabilities. For advertisers, the priority remains the same—understand what control is being gained or lost, preserve the data you need, and test emerging channels based on real business results rather than hype. Follow The Click Brief for fast, no-fluff performance marketing updates every month. Visit The Click Brief blog for more in-depth analysis and updates from July

On this week's episode of the podcast, I am joined by Maor Sadra, the co-founder and CEO of INCRMNTAL, to discuss the current cycle of M&A in digital advertising and the industry-wide shift toward intelligence-based measurement. Maor is well-positioned to discuss this topic, as INCRMNTAL was recently acquired by Smartly. Maor and I analyze how acquisitions are moving away from simple inventory reach toward deeper integration of data, identity, and causal signal. Among other things, we discuss:Why causal measurement is becoming a strategic necessity for large-scale creative and media optimization platformsHow the transition from legacy to AI-first companies creates opportunities for consolidation across the advertising stackWhether enterprise clients will prioritize deep domain expertise over general machine learning capabilities when selecting partnersIf the recent investment in AppsFlyer signals a permanent shift toward a collaborative industry-wide attribution infrastructureWhat the rise of zero-click platforms like ChatGPT means for traditional performance marketing metrics and modelsHow e-commerce and retail media giants are leveraging CTV acquisitions to challenge established advertising platformsWhen the current wave of AI-labeled startups will face the reality of high-volume performance requirementsThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:SpotifyYouTubeApple Podcasts

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report.   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

MINI's Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about Europe's digital advertising market in 2025.The conversation explores the market's 10.5% growth to €131 billion, the continued momentum behind video, social, and Retail Media, regional market trends, and the role of AI in shaping the future of digital advertising. Lauren and Daniel also look ahead to the opportunities and challenges that could influence advertiser investment in 2026. 

Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for advertisers navigating an increasingly AI-driven landscape. As always, the conversation focuses on separating platform hype from practical strategies marketers can apply today. Episode Highlights Biggest Relief Google delayed the automatic migration from Dynamic Search Ads to AI Max until February 2027, giving advertisers more time to test AI Max before the transition becomes mandatory. Most Significant Change Google's Smart Bidding updates will optimize more aggressively toward target CPA and target ROAS goals for budget-limited campaigns, potentially changing how advertisers approach bidding strategies. Platform to Watch OpenAI continues expanding its Ads Manager with product feed campaigns, signaling that ChatGPT is becoming an increasingly viable advertising channel for e-commerce brands. Creative Reality Check Meta introduced new AI-powered creative tools and brand memory features, but advertisers should continue reviewing AI-generated assets carefully before publishing. Reporting Win Google Analytics introduced cleaner source grouping and additional reporting integrations, making attribution and campaign analysis easier to manage. Other Platform Updates • AI Max remains the default option for new Google Search campaigns • Google expanded Smart Bidding Exploration and introduced Promotion Mode for seasonal campaigns • Reddit launched new community-powered shopping ads and AI-assisted ad creation tools • Google added attributed brand searches and Shorts engagement metrics for YouTube campaigns • Microsoft introduced Product Explorer within Merchant Center • Google is testing a "Strongest Match" label on search ads • Google Analytics now integrates directly with Google Business Profiles • Amazon introduced Sponsored Brands Gallery for richer branded shopping experiences • Triple Whale added AI visibility reporting for e-commerce brands Final Take June's updates reinforce a trend we've been watching all year: AI is becoming the default across nearly every advertising platform. While these new tools offer more automation and efficiency, advertisers still need strong measurement, clean data, and human oversight to ensure AI is driving real business results—not just platform metrics. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from June

Introduction (00:01): Host Chris Cesar welcomes listeners back to Getting Granular and introduces fellow Granular team member Chris Gerasi, joking about having yet another Chris on the team. Meet Chris Gerasi (01:47): Chris shares his background growing up in Dallas, Texas, why he chose to move to Milwaukee, and how his passions for music, home brewing, and building community made Wisconsin feel like home. Discovering Paid Media (07:54): After returning to school at 30, Chris graduates during the height of COVID and unexpectedly lands a paid media internship that changes the trajectory of his career. He explains why PPC's blend of strategy, analytics, and storytelling immediately clicked for him. Finding the Right Fit at Granular (11:24): Chris talks about moving to Milwaukee, literally walking past Granular's office before later applying for a position, and why the agency's culture and collaborative environment made it feel like the right place to grow. How Paid Media Has Evolved (14:06): Chris reflects on how PPC has shifted from highly manual campaign management and data analysis to AI-assisted workflows, while emphasizing that critical thinking and human insight remain essential. Building Strong Client Relationships (16:25): Collaboration, transparency, and clear communication are at the core of Chris's approach. He explains why aligning on goals early—and being honest when results fall short—builds long-term trust with clients. The Future of Audience-First Marketing (22:10): Chris shares his perspective on where paid media is headed, discussing AI, automation, creative personalization, and why understanding your audience will become even more important as platforms continue to evolve. Words of Wisdom: "Go Listen to Jazz" (27:57): Chris shares a lesson from his first mentor about continually learning from others, staying curious, and remaining open-minded regardless of experience level. Wrap-Up (30:25): Chris Cesar thanks Chris Gerasi for joining the podcast and encourages listeners to subscribe for more conversations about paid media, PPC, and digital marketing.

Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital billboards and programmatic buying to retail media integration, CTV convergence, measurement challenges, and the growing role of AI, Patrick explains why out-of-home is experiencing renewed growth and how marketers can take advantage of its expanding capabilities. Takeaways OOH has grown for 19 consecutive quarters and continues to set revenue records. Digital OOH now represents 36% of total OOH revenue. Programmatic buying is making OOH more accessible to modern marketers. Retail media and OOH are increasingly converging around the path to purchase. Measurement standards continue to evolve with industry collaboration. CTV and OOH are creating new hybrid advertising opportunities. AI is improving workflows, planning, and campaign execution across OOH. National advertisers increasingly view OOH as part of omnichannel campaigns. Standardization and taxonomy remain key industry priorities. OOH benefits from strong real-world visibility and consumer attention. Chapters 00:00 Cannes Travel & AdTech Tuxedo Discussion07:18 Introduction to Patrick Dolan and OOH Advertising09:20 What OOH, DOOH, and Industry Acronyms Mean10:54 Current State of the OOH Industry12:11 Digital OOH Growth and Programmatic Adoption15:02 How Advertisers Buy and Plan OOH Campaigns15:58 Measurement Challenges and Attribution18:03 The Convergence of OOH and Connected TV19:48 Retail Media's Expanding Role in OOH22:11 Connecting In-Store and Out-of-Store Media24:11 AI's Impact on OOH Advertising26:07 AI, Automation, and Workflow Improvements28:03 Lessons from Digital Advertising's Early Days30:01 The Future of AI and OOH30:51 Final Thoughts and Closing Remarks Guests: Ari Paparo, Patrick Dolan Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Packee and Emily Anderson break down the biggest paid media story of the year so far: Google Marketing Live 2026. The episode explores Google's vision for an AI-powered future, including major updates to AI Mode, AI Max, Demand Gen, Merchant Center, measurement, creative workflows, and agentic commerce. The hosts discuss how search is becoming more conversational, why first-party data is increasingly critical, and what Google's new tools mean for advertisers managing both e-commerce and lead generation campaigns. They also examine emerging features like Universal Cart, AI-powered shopping experiences, predictive conversion modeling, and Google's growing use of AI assistants across its advertising ecosystem. As automation continues to expand, Jeremy and Emily focus on the practical implications for marketers, separating platform promises from real-world application and highlighting where human strategy still matters most. Episode Highlights Biggest Shift Google is transforming search from a keyword-driven experience into an AI-powered conversation, creating new opportunities—and new challenges—for advertisers trying to maintain visibility and control. Most Interesting Announcement Universal Cart and the Universal Commerce Protocol could allow users to discover, evaluate, and purchase products directly within Google experiences without ever visiting a website. Biggest Opportunity Merchant Center is evolving into a strategic AI input layer. Advertisers with clean product feeds, rich attributes, lifestyle imagery, and strong first-party data may gain a significant advantage in AI-powered shopping experiences. Measurement Upgrade Google introduced predictive conversion metrics designed to connect upper-funnel activity, branded searches, video views, and site engagement to future conversion value beyond traditional attribution windows. Tool Worth Testing Ask Advisor continues expanding across Google Ads, Analytics, Merchant Center, and other platforms, helping marketers surface insights and troubleshoot issues more efficiently. Other Platform Updates • AI Mode continues expanding as Google's preferred search experience • AI Max is becoming more prominent within Search campaigns and broad match targeting • Demand Gen is receiving new attribution, testing, and measurement capabilities • Google is introducing AI-powered lead qualification directly within search ads • AI Brief provides advertisers with a way to guide AI-generated creative using brand instructions and campaign goals • Asset Studio adds expanded video generation and one-click creative testing workflows • Product feeds are expanding into additional surfaces, including paused YouTube ads and Google Maps placements • Creator partnership content can now be boosted more easily through Demand Gen campaigns • Google is emphasizing first-party data, modeled measurement, and causality testing as core inputs for AI-powered optimization Final Take Google's vision is clear: more automation, more AI, more conversational experiences, and more commerce happening directly inside Google's ecosystem. The challenge for marketers isn't whether to adopt these tools—it's understanding where they create real value, where they still require human oversight, and how to maintain control over data, measurement, and business outcomes as advertising becomes increasingly AI-driven. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from May

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.The first story this week is MENA becoming the world's fastest-growing digital advertising market. The team discuss the biggest categories in the region and their expectations for future growth. The second covers the CMA imposing new measures on Google search, and whether this affords publishers greater protection in the AI era.Finally, UK ad exports recorded a £19.4bn milestone in 2025. Is the UK proud enough of its advertising industry, and what's being done to further promote it?•••July 8th, Sands Expo & Convention Centre. ATS Singapore 2026. This year marks fifteen years of ExchangeWire bringing together the people who actually run this industry in APAC. We've got some great speakers lined up, including Index Exchange CEO Andrew Casale, on stage in conversation with Ciaran O'Kane.That's before you factor in the rest of the people on stage and in the room: senior buyers, sellers, traders, and decision-makers. This is where the industry figures out what it's going to do next, and you need to be in the room.Secure your ticket now → https://events.exchangewire.com/ATSSingapore2026 •••0:00 Introduction0:53 MENA digital advertising spend hits $8.185bn6:35 Maturity of MENA ecosystem vs. other markets9:05 CMA imposes conduct requirement on Google18:16 Is Google being made an example of?21:08 ATS Singapore 2026 speaker lineup22:58 UK ad exports hit £19.4bn

Email: bidemiologunde@gmail.comIn this episode, host Bidemi Ologunde sits down with Thede Loder, Co-Founder and CTO at Rewarded Interest, about how privacy, digital advertising, consent, and economic incentives collide across the modern internet. What does real consent look like when users are exhausted by cookie popups? Can people control their data without sacrificing convenience? Should users be paid when advertisers spend money to reach them? Thede explains how Rewarded Interest is rethinking consent fatigue, user-controlled identity, publisher revenue, and advertiser transparency through a model designed to reduce friction and better align incentives for everyone involved.

Jeremy Packee and Emily Anderson break down April's biggest paid media updates, including Google's aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google's new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences. The episode explores how AI-generated ad copy, automation-heavy campaign types, and intent-based targeting are changing the way advertisers think about performance media strategy. While these tools continue evolving rapidly, the hosts emphasize the importance of testing carefully and maintaining strong human oversight. Episode Highlights Biggest Shift Google officially replacing Dynamic Search Ads with AI Max marks another major step toward keywordless and AI-driven campaign management across Search and Shopping. Biggest Platform Signal OpenAI launching self-serve ChatGPT ads with CPC bidding signals that conversational AI platforms are rapidly becoming legitimate advertising channels. New Feature to Test Google's AI-powered qualified call lead tracking could provide advertisers with more meaningful phone call conversion data without relying entirely on third-party tools. Control Upgrade Google's new AI Brief controls for AI Max campaigns give advertisers more influence over messaging, audience direction, and search matching through natural language prompts. Creative Reality Check AI-generated ad copy and creative tools continue improving quickly, but Jeremy and Emily caution that brands still risk losing differentiation if everyone relies too heavily on the same automation systems. Other Platform Updates • Microsoft launched AI Max for Search campaigns • Google introduced real-time policy reviews for Responsive Search Ads • Reddit expanded Reminder Ads globally for all advertisers • TikTok added more Smart+ campaign controls and expanded Symphony AI creative tools • Demand Gen added view-through conversion optimization and Commerce Media Suite support • OpenAI released GPT-5.5 and ChatGPT Images 2.0 • Anthropic launched Claude Opus 4.7 and Claude Design • Meta expanded its AI business assistant and introduced Ads AI connectors in open beta • Google updated Ads data controls and added new experiment auto-apply settings • Microsoft added landing page reporting for Performance Max campaigns • eMarketer projects Meta could surpass Google in digital ad revenue by the end of 2026 Final Take AI is no longer just assisting campaign management, it's actively reshaping how advertising platforms operate. But as automation expands across search, creative, targeting, and reporting, the competitive advantage still comes from strategy, testing, and knowing when human judgment matters most.   Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from April

Scott McKinley, Founder & CEO of Truthset, discusses the state of data quality, identity, and measurement in digital advertising. Scott shares why the industry continues to prioritize scale over accuracy, how data quality deteriorates throughout the supply chain, and why advertisers need to rethink legacy metrics like reach and CPMs. The conversation also explores identity, walled gardens, authentication, and the future of the open internet. Takeaways Data accuracy often declines significantly as data moves through the ad tech supply chain. Scale is frequently prioritized over quality, leading to inefficient advertising spend. Advertisers should focus on precision and outcomes rather than reach alone. Authentication is critical to improving identity and publisher monetization. Independent measurement remains essential for trust and accountability in advertising. Walled gardens continue to outperform because of durable identity systems. IP addresses are an unreliable long-term replacement for cookies. The open internet must improve identity infrastructure to remain competitive. Chapters 00:00 Introduction to Scott McKinley and Truthset 01:05 From Olympic cyclist to ad tech entrepreneur 03:01 The trust crisis in advertising and lessons from sports 05:25 Why advertising lacks accountability and regulation 07:00 Nielsen's role in independent measurement 09:00 Why Scott founded Truthset 11:17 Common misconceptions about data accuracy 14:20 The industry's obsession with scale over quality 17:53 Why reach is becoming an outdated metric 19:13 Signal loss, walled gardens, and measurement challenges 23:16 The future of identity in advertising 25:34 Why authentication is the path forward 25:51 The biggest misconception about IP addresses 26:43 What the open internet must do next 28:05 Closing thoughts Guests: AdTechGod Learn more about your ad choices. Visit megaphone.fm/adchoices

In a powerful and thought-provoking talk delivered in Sydney, Australia, Acharya das explores the dramatic transformation of human consciousness in the modern age and asks a confronting question: Why, despite unprecedented technological advancement and material comfort, are so many people experiencing anxiety, emptiness, and hopelessness? Drawing on alarming statistics surrounding depression, mental health crises, and the growing despair among younger generations, he presents a compelling analysis of a society that has become increasingly disconnected from inner peace and spiritual purpose.Acharya das examines the profound psychological impact of modern technology, social media, and smartphone culture, revealing how people are not only consumers in the digital economy — but have themselves become the product. He explains how algorithms, data collection, and constant stimulation shape human behavior, fuel dissatisfaction, and intensify mental disturbance. He further critiques the institutionalization of greed and envy within modern economic systems, arguing that many societies actively cultivate endless consumption and comparison as drivers of economic growth, often at great cost to human wellbeing.Contrasting this modern condition with the timeless wisdom of the Bhagavad-gītā, Acharya das offers a deeply hopeful alternative vision of life. He explains the yogic understanding that true peace does not arise from endlessly pursuing material desires, but from awakening spiritual consciousness and recognizing our deeper identity beyond the temporary body and restless mind. Using profound spiritual insights and practical guidance, he concludes by presenting meditation and mantra chanting as transformative daily practices capable of restoring clarity, balance, and genuine inner peace.This illuminating presentation challenges conventional assumptions about happiness and progress while offering practical spiritual wisdom for anyone seeking meaning, resilience, and lasting peace in an increasingly restless world.Chapters 00:00:00 Introduction: The Unprecedented Transformation of Human Consciousness ‎ 00:03:58 The Smartphone Revolution and Loss of Human Connection ‎ 00:06:15 The Economic Value of Peace and Generational Despair ‎ 00:10:25 Misconceptions About Peace as a Commodity ‎ 00:14:19 The Surveillance and Exploitation of Smartphone Users ‎ 00:18:52 The Scale of Digital Advertising and Tech Company Revenue ‎ 00:20:56 The Rise of Self-Centeredness and the Selfie Culture ‎ 00:26:31 Historical Analysis: The Century of Self-Centeredness ‎ 00:30:34 The Origins of Consumer Culture and Propaganda ‎ 00:35:28 The Deliberate Shift from Needs to Desires Culture ‎ 00:39:21 Economic Theory Promoting Envy and Greed ‎ 00:41:40 Economic Critique and the Seeds of Destruction ‎ 00:43:44 The Promise of Happiness Through Consumption ‎ 00:46:58 The Influencer Economy and Children's Aspirations ‎ 00:48:45 Ancient Yogic Wisdom: The Alternative Perspective ‎ 00:52:52 The Necessity of Transcendental Connection ‎ 00:54:38 The Fundamental Spiritual Principle‎ 00:57:07 The Illusion of Physical Identity ‎ 00:58:58 The Reality of Mortality and Spiritual Identity ‎ 01:00:39 Spiritual Nutrition and Meditation Practice ‎ 01:03:19 Conclusion: The Path to Genuine Peace

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackle one of the most debated questions in marketing: how do you actually reach the right people on mass channels like TV? They dig into why narrow targeting can quietly shrink your business, how creative can do more of the targeting work than your media buy, and what it really looks like to transition from performance digital to TV. Topics covered:•    [01:00] Les Binet and Will Davis research on budget vs. ROI•    [03:00] Why narrow targeting creates a "death spiral"•    [06:00] Why TV's business impact has increased as media fragmented•    [08:00] How creative can target more effectively than media selection•    [10:00] How a linear TV buy actually works•    [14:00] Brand building vs. activation•    [17:00] How to transition from performance digital to TVTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 IPA Article: https://ipa.co.uk/news/go-big-or-go-homeGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local business dynamics—that foretell a very different future for local media. It's not doom and gloom, but it is a wake-up call for anyone relying on the old playbook. Gordon & Corey offer some practical suggestions -- including finding a new job. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Jeremy Packee and Emily Anderson break down March's biggest paid media updates, including OpenAI's shift away from experimental tools like Sora and Meta's continued push into AI-powered campaign management with Manus. They also explore Google's expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple's long-awaited move into ads within Apple Maps. The episode highlights major changes to attribution, increased visibility and control within automated campaign types, and the growing role of AI across reporting, creative, and media buying workflows. As automation accelerates, the hosts emphasize the continued importance of human strategy and oversight. Episode Highlights Biggest Shift Meta's move to click-only attribution removes engagement-based signals from conversion tracking, which could significantly impact reporting and perceived performance across accounts. Biggest Platform Signal OpenAI sunsetting Sora signals a broader shift away from consumer-facing AI experiments toward more scalable, revenue-driven products like ads and enterprise tools. New Feature to Test Google Analytics' cross-channel budgeting and scenario planning tool could become a major step toward unified performance forecasting—if the data proves reliable. Control Upgrade Microsoft finally introduces negative keyword lists in PMax, bringing much-needed control to a previously limited campaign type. Creative Reality Check Google's Veo video generation inside Asset Studio shows promise, but current outputs still lag behind tools like Canva and other creative platforms. Other Platform Updates • Meta is expanding Manus AI into Ads Manager and the Instagram Creator Marketplace • Google added more visibility to Performance Max, including budget pacing and audience insights • Apple is introducing ads in Apple Maps search and suggested locations • OpenAI is testing an Ads Manager for ChatGPT with early reporting features • Shopify is leaning into AI-powered product discovery within ChatGPT while maintaining native checkout • WordPress now allows AI agents to create and manage site content (with approvals) • Meta added new lifecycle targeting and expanded retargeting controls • Pinterest is pushing Performance+ campaigns as the default • Snapchat and TikTok continue expanding AI creative tools and premium placements • Instagram is testing post-publish carousel reordering Final Take AI is becoming deeply embedded across every major platform—but it's still not ready to replace human decision-making. The opportunity isn't in handing over control—it's in knowing where these tools can actually improve efficiency without sacrificing strategy. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from March

In this episode of Next in Media, I sit down with Michael Wolf, CEO and Founder of Activate Consulting, to break down the findings from the firm's 11th annual Technology and Media Outlook. Michael walks us through Activate's "Attention Clock" and how multitasking stretches the average American's day well past 24 hours, leaving brands to fight for partial attention while still paying like they're getting all of it. We also get into the state of television. Michael explains why TV is more fragmented than Madison Avenue admits, why YouTube still doesn't get full credit despite dominating CTV, and what the Paramount-Warner deal actually changes. From there, we turn to predictions: Michael makes the case for virtual product placement as the next frontier in creator and in-game ads, and explains how sports gambling is changing live sports. He closes with his biggest sleeper story of 2026: spatial computing and the data layer that will power it. Key Highlights: ⏰ The Attention Clock Hits 32 Hours a Day: Activate's research shows multitasking is pushing daily media consumption past the limits of a 24-hour day, leaving advertisers fighting for partial attention.

Marketers are being told to stop buying media on CPM. But is that actually good advice?This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most debated metrics. Together, they break down why CPM still matters, where the low-CPM-equals-bad-media logic breaks down, and what actually signals media quality.Topics covered:[01:30] Research on the true cost of dull media[06:00] Why TV outperforms digital on cost per attentive second[07:00] Should marketers stop buying on CPM?[11:00] Where low CPM signals bad inventory, and where it doesn't[16:00] How to identify high-quality media[21:00] Why CPM is king at Marketing Architects[25:00] How to design a test to challenge your CPM assumptions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Think TV/Eat Big Fish/Amplified Report: https://thinktv.ca/research/the-eye-watering-cost-of-dull-media/Elliot Wright Article: https://mediacat.uk/whats-holding-tv-back-culture-not-effectiveness/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Chili's has become one of the most interesting brands on social media. They've turned menu items into viral moments. They've built a community that's more passionate about queso than skincare. And they've done it by treating social not as a marketing channel, but as culture. We sat down with Director of Social Media Luz Bickert to hear exactly how their creator playbook works. This episode is supported by Wunderkind Ads.

Episode Notes Meta Embeds Manus AI Into Ads Manager Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists. Jeremy Packee and Emily Anderson break down February's biggest paid media updates, including Meta's push deeper into AI-powered campaign management and Google's major change to budget pacing tied to ad scheduling. They also discuss Google's expanding AI-powered commerce ecosystem, new bidding options for acquiring first-time customers, and emerging AI tools transforming creative production. The episode also explores Google's Nano Banana 2 image model and the new Pomelli Photoshoot tool, which can transform simple product images into studio-style marketing assets. The hosts close with a rapid-fire roundup of updates across Google, Microsoft, Instagram, X, and the evolving AI search landscape. Episode Highlights Biggest Watchout Google's new ad scheduling pacing will attempt to spend the full monthly budget within active scheduled days, potentially causing overspend if advertisers rely heavily on ad scheduling. New Feature to Test Google Ads now allows advertisers to set a separate target ROAS for new customer acquisition. Creative Shift AI tools like Nano Banana 2 and Pomelli Photoshoot are making creative concepting and product photography faster and more accessible. Other Platform Updates • Google continues expanding conversational search and brand agents within the SERP • ChatGPT now has hundreds of millions of users but still drives far less outbound traffic than Google • Microsoft added AI search visibility reporting in Bing Webmaster Tools and Clarity • Advertisers reported dormant broad match keywords being quietly re-enabled in some Google Ads accounts • Microsoft Ads introduced multi-image shopping ads • Google removed parked domains from the Search Partner Network • Instagram is testing feed customization and AI product tagging • X is testing AI content labeling and new aspect ratios • Instagram rolled out teen safety alerts tied to self-harm-related searches Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from February

Revolutionizing Go-to-Market Strategy: AI-Driven Performance Marketing with Lisa SharapataIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Lisa Sharapata, the VP of AI & GTM Strategy at Metadata.io, to discuss the radical shift occurring in digital advertising. Metadata is a category-defining platform that utilizes AI agents to automate the technical execution of ad campaigns, effectively removing the manual "grunt work" that often bogs down marketing teams. Lisa shares how this transition allows marketers to shift their focus from bid adjustments and spreadsheet management to high-level media strategy and authentic creative development. Their conversation provides a strategic roadmap for B2B leaders looking to scale their demand generation without scaling their headcount.Beyond Manual Execution: The Power of Multivariate Testing at ScaleThe primary bottleneck in modern B2B advertising is the sheer complexity of testing—a human team simply cannot manually manage the permutations required to find the perfect campaign "winner" across fragmented channels. Lisa explains that Metadata solves this by running dozens or even hundreds of simultaneous experiments across platforms like LinkedIn, Facebook, Instagram, Reddit, and Bing. For example, a single campaign involving three different audiences, three unique offers, and three creatives across five channels results in 135 separate experiments; Metadata's AI agents handle the deployment and optimization of these combinations in real-time, shifting budget to top performers instantly. This level of scale ensures that ad spend is always flowing toward the highest-converting opportunities, rather than sitting stagnant in underperforming assets.With AI handling the "doing" of marketing, the role of the modern marketer is being redefined toward strategy, entity optimization (EO), and deep audience understanding. Lisa notes that as search behavior shifts from traditional engines to AI-driven models like ChatGPT, brands must focus on "Entity Optimization"—ensuring their company is recognized as a reputable authority across the web so it is cited by these emerging AI tools. This shift requires marketers to be more present in community-led channels and multi-channel brand awareness efforts, letting AI handle the bid thresholds and technical safeguards while humans focus on the narrative and the brand's positioning in the market.Ultimately, successful AI implementation requires a "human-in-the-loop" approach to maintain control over brand standards and financial parameters. Metadata addresses this by allowing users to set strict spend and bid limits, ensuring the AI operates within a safe "sandbox" of pre-approved strategic boundaries. As trust builds, organizations can gradually increase the autonomy of these agents, moving toward a future of vendor-agnostic optimization where the platform prioritizes what actually works for the client, rather than what benefits a specific social network's inventory. This unified data approach allows B2B firms to connect ad spend directly to pipeline and revenue, providing the transparent attribution necessary to justify marketing investment at the executive level.About Lisa SharapataLisa Sharapata is the VP of AI & GTM Strategy at Metadata.io and a seasoned marketing leader with a track record of driving growth for high-scale B2B organizations. Known for her expertise in Account-Based Marketing (ABM) and demand generation, she is a frequent speaker and thought leader on the intersection of creativity and data-driven strategy. Lisa is passionate about helping marketers reclaim their time through automation, often drawing parallels between the fluidity of her hobby in water ink painting and the organic flow of modern marketing data.About Metadata.ioMetadata.io is the leading operating system for B2B marketers, providing AI-driven automation for performance marketing and demand generation. The platform automates the repetitive, manual tasks involved in running and optimizing ad campaigns across LinkedIn, Facebook, Google, and more. By connecting ad spend to revenue data, Metadata helps organizations achieve higher ROI and provides a unified view of the go-to-market strategy.Links Mentioned in This EpisodeMetadata.io Official WebsiteLisa Sharapata on LinkedInKey Episode HighlightsThe "Strategy Over Execution" Shift: Why AI is finally allowing marketers to abandon manual bid management and focus on creative storytelling.Multivariate Testing at Scale: How AI agents manage hundreds of campaign permutations across LinkedIn, Facebook, and Reddit to find the lowest cost per lead.From SEO to Entity Optimization (EO): Preparing your brand to be recognized and recommended by AI language models and emerging search tools.Spend Safeguards and Human Oversight: Maintaining control over automated campaigns through bid limits and "human-in-the-loop" approval workflows.End-to-End Attribution: Connecting top-of-funnel ad spend directly to bottom-of-funnel pipeline and revenue metrics.ConclusionThe conversation with Lisa Sharapata makes it clear that the future of marketing isn't about human vs. machine, but rather human and machine working in tandem. By automating the mechanical aspects of digital advertising, leaders can empower their teams to focus on the creativity and strategy that truly move the needle for the business.More from The Thoughtful Entrepreneur

In this episode of the Econ Dev Show, Dane Carlson talks with Lyndsay Wisneski, Chief Marketing Officer of the Greater Yuma Economic Development Corporation, about how storytelling and modern marketing strategies can transform economic development. Lyndsay shares how Yuma built a powerful regional brand through industry-focused mini-documentaries, digital advertising campaigns, and a coordinated content strategy that turns a single video project into years of marketing assets. She explains how even small communities can market themselves effectively by highlighting local companies, repurposing content across platforms, and tracking real marketing ROI. The conversation explores why economic development should focus less on static statistics and more on authentic stories that help companies, site selectors, and residents connect emotionally with a place. Like this show? Please leave us a review here. 10 Actionable Takeaways for Economic Developers Let companies tell your story. Interviews with CEOs and business leaders are more persuasive than marketing copy. Create industry-focused content that explains why companies in each sector succeed in your region. Turn one project into many assets: long videos, short clips, photos, reports, and social media content. Use short video ads to drive viewers to longer storytelling pieces on your website or YouTube. Track website visitors and identify companies researching your region. Send periodic industry-specific newsletters highlighting local expansions, infrastructure, and investment. Use LinkedIn and targeted digital ads to stay visible to site selectors and executives. Repurpose marketing content across guides, one-pagers, websites, and presentations. Hire local creative talent who can update or expand your content over time. Apply for marketing awards to boost credibility and morale inside your organization and community. Special Guest: Lyndsay Wisneski.

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Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.TakeawaysVibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.AdRoll has evolved from a retargeting platform to a full funnel marketing solution.B2B advertising requires personalization to engage multiple decision-makers.AI platforms are changing the landscape of advertising and e-commerce.Agents may play a significant role in future e-commerce transactions.Authentic content is more effective than low-quality, high-velocity content.Understanding intent data is crucial for relevant advertising.AdRoll captures intent signals to create audience predictions.The future of advertising will involve a mix of AI and human-led content.Marketers should think across channels and stages of the funnel.Chapters00:00 Introduction to Vibhor Kapoor and AdRoll02:25 Understanding AdRoll's Evolution and B2B Marketing07:32 The Future of Advertising in AI Platforms10:43 The Role of Agents in E-commerce15:49 The Balance of AI and Human Engagement in Marketing18:06 Leveraging Intent Data for Better Advertising21:38 Predictions for Q1 and Future Trends in Advertising

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.Topics discussed in this episode:  Why a 3x ROAS might still mean losing money.How vanity metrics point brands in the wrong direction.What makes MER a cleaner way to track impact.Why ROAS is easy for media buyers to inflate.How to sync Shopify and Meta for better tracking.What "A-plus players" with brand experience offer.How a 12-month forecast ensures future profitability.Why lifestyle brands keep creative close to home.What CFO-grade tools reveal about true contribution. Links & Resources Website: https://www.sunnysidecalifornia.com/LinkedIn: https://www.linkedin.com/in/mattraminick/ Instagram: https://www.instagram.com/sunnysidecaliforniaGet access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Chuck Eesley, a professor of management science and engineering, studies entrepreneurship across diverse contexts – from refugee entrepreneurs in Uganda to semiconductor startups navigating U.S.-China economic policy. His research on recent export controls revealed a counterintuitive outcome: Rather than solely strengthening U.S. semiconductor innovation, these policies accelerated Chinese investment in its own domestic chip industry, boosting startups there as much as – or more than – here. This finding underscores how global technology markets are deeply interconnected: Barriers can produce unintended consequences that accelerate innovation abroad rather than protecting it at home. Open technology trade and investment create larger markets for American innovations, strengthen collaborative partnerships, and demonstrate that interconnected markets drive progress for all participants. “Entrepreneurial talent exists everywhere,” Eesley tells host Russ Altman on this episode of Stanford Engineering's The Future of Everything podcast.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Charles (Chuck) EesleyConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest Chuck Eesley, a professor of management and engineering at Stanford University.(00:03:04) Why Study Entrepreneurship?Chuck explains why entrepreneurs are drivers of modern economic growth.(00:03:30) Defining EntrepreneurshipBroad vs. narrow entrepreneurship, from startups to large organizations.(00:04:33) Institutional EnvironmentsHow policies and culture both shape entrepreneurial outcomes.(00:05:44) Studying Institutions & EntrepreneurshipMeasuring ​institutional shifts to isolate entrepreneurial outcomes.(00:08:12) Founder & Talent IncentivesWhat's needed for high-opportunity-cost talent to start companies.(00:09:36) AI EntrepreneurshipThe impact of data and compute concentration on startup dynamism.(00:11:28) Designing AI RegulationHistorical examples of regulation enabling startups to compete fairly.(00:13:43) Incentives Inside Big TechWhy some incumbents support startups while others tilt the playing field.(00:15:28) Ad Placement & Misinformation FundingHow digital advertising can unintentionally fund low-credibility content.(00:21:24) Misinformation Market SolutionThe disclosure mechanisms that may reduce misinformation incentives.(00:25:23) Semiconductors & EntrepreneurshipThe importance of startups in a field often dominated by large incumbents.(00:29:30) Unintended Policy EffectsHow U.S. policy may be accelerating Chinese semiconductor investments.(00:31:09) Competing Industrial PoliciesWhy evaluation and iteration are essential for effective policy design.(00:32:31) Global EntrepreneurshipEmerging entrepreneurship models spreading across regions and contexts.(00:36:26) The Universal Entrepreneurial MindsetShared entrepreneurial traits across cultures, contexts, and countries.(00:37:14) Future In a MinuteRapid-fire Q&A: democratizing entrepreneurship, context, and equitable inclusivity.(00:41:02) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ari Paparo explains why outcomes have become the defining metric in digital advertising, how AI and platform consolidation are reshaping the buy and sell sides, and what the decline of the open web means for marketers, publishers, and ad tech moving forward. Takeaways Outcomes have always existed in digital advertising, but pressure on CMOs has made measurable results unavoidable. Closed loop platforms outperform the open web because scale, identity, and measurement live in one system. Experimentation and advanced modeling are replacing traditional attribution as cookies disappear. AI agents may reduce fragmentation by automating buying, negotiation, and optimization across publishers. Programmatic advertising is circling back to outcome driven models similar to early ad networks. Antitrust actions may reduce Google's efficiency but will not eliminate its dominance in outcomes. Chapters 00:00 Outcomes become the central measure of marketing success as CMO accountability increases. 02:10 AppLovin shows how repeatable performance drives massive valuation. 04:08 Experimentation and AI modeling replace fragile attribution systems. 06:01 Why publishers struggle to compete with closed platforms on outcomes. 09:12 AI search and summaries dramatically reduce traffic to the open web. 12:09 Fragmentation creates opportunity in a multipolar content ecosystem. 14:14 Agentic buying hints at a future with less friction and more scale. 15:20 Programmatic advertising evolves back toward outcome focused systems. 20:31 Antitrust remedies may reshape Google's stack without killing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices

As Dish Media's new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today, we're joined by Liam Kristinnsson, head of programmatic partnerships at Dish Media, where he's helping shape how the company connects advertisers with premium audiences across both linear and digital environments.Damian Fowler (00:23):Dish has been pushing hard into the programmatic space. From Dish Connected, it's addressable solution across the ecosystem to Advantage, which links programmatic buying with linear inventory in real time. It's all part of a broader move to bring automation and accountability to advanced TV.Ilyse Liffreing (00:39):We'll talk with Liam about how Dish is tackling fragmentation, what premium really means in a mixed green world, and where the next phase of programmatic growth is headed.Damian Fowler (00:51):So let's get into it.Liam Kristinnsson (00:57):Dish Connected has really revolutionized our product in the marketplace. We've been able to convert an additional four million to five million households into tangible CTV devices across real-time bidding systems across the industry. And it's kind of given us a leg up against some of our more linear competition where we now have full autonomy over our inventory and can enable and provide transparency downstream to any client.Damian Fowler (01:28):That's amazing. I mean, there was a moment there where there was a sort of either all linear or CTV, but this is something that's kind of connecting thoseLiam Kristinnsson (01:38):Two worlds. I think this is the start of the convergence. I know it probably truly started post-pandemic, I would say, but the reality is now that what is perceived as underutilized impression-based audiences are now becoming tangible and kind of overlapping with their traditional legacy linear purchases. And there's much more value to it because we are not enabling people to find attribution in a more roundabout extrapolated way, but we can provide meaningful real time results to third party attribution vendors or measurement vendors.Damian Fowler (02:20):And that brings us to Advantage, which you introduced in May to Power Programmatic and Linear at the same time. Could you tell us a little bit more about that?Liam Kristinnsson (02:30):Yeah. So the beauty of Advantage is it really expands upon what we've already built for Programmatic in Disconnected, but it provides solutions across the whole suite of products we have. Our addressable business can tap into real-time kind of innovations, real-time optimizations against audiences, ensure that we are better delivering across the target audience and finding that incremental reach that in the past may have been next to impossible to verify. And now we have all that inventory in one place. It's kind of like a grocery store when I think the industry has become accustomed to going to a bodega. That's very New York with me, I understand. I like that. But sometimes bodegas have eggs, they have a deli, they might have milk, but they might not always have milk and seltzer and all the little things that you want on a day-to-day basis. And the reality is something lacking when it comes to you being able to actually fill your fridge.(03:35):Now we have all those components that the customer or the client is looking for.Damian Fowler (03:40):Yeah. I like that analogy.Ilyse Liffreing (03:41):It's a good one. Yeah, no, I like that. And now Liam, I'm curious about the advertisers you're working with. Is there a new segment of buyers that Programmatic is really opening the door to here? What is basically your sense of that cohort?Liam Kristinnsson (03:58):Yeah, I think it really has grown overnight programmatic in general, but I think it allows us to have expanded exposure across all clients that are looking for that more meaningful kind of results. I think we are seeing a lot of success in generating a lot of traction across the CPG world, the direct to consumer world. And I think we're finding a nice overlap from a category perspective of what we traditionally looked at as direct IO or addressable business, but maybe not all those brands or clients in maybe like a pharmaceutical vertical would tap or earmark dollars for commitments early in their planning phase. Now they have the liberty and the luxury to find that right audience and enable dollars downstream where we're just not hunting in that lane and now we can kind of, instead of spreading ourselves thin, the technology can enable us to really kind of tap into all those brands, whether it be the CPG or the pharmaceuticals.(05:05):Now on the CPG side, I would double down further. I think because in the linear world, traditionally there's a level of fragmentation when you were to buy linear and you're only getting a percentage of the marketplace. Now the transparency and data that we're passing downstream really changes that, right? Because now these CPG brands are looking to trade off their kind of gross rating points, but kind of understand, all right, am I serving a family that would buy my products? And now we're freeing up the inventory and making it available to those brands that maybe were not always keen on addressable or linear didn't provide enough eyeballs. We're compensating for that with the data we'reIlyse Liffreing (05:49):Providing. Do you have an example of a brand you're working with?Liam Kristinnsson (05:52):Yeah. So I mean, more specifically, even though that wasn't in some of the categories I called out, there was one or two major financial brands that we've been able to elevate our profile quite significantly with and then partner with them around some of their initiatives on the backend. And I think it kind of shows some of the flexibility that a publisher can now provide brands that I don't think they ever associated with a conglomerate or a media company like ourselves.Damian Fowler (06:23):On that point, there is a perception that the space is fragmented and that there's linear here and then there's streaming here. Do you think that that is changing that perception, maybe thanks to some of the work that you're doing?Liam Kristinnsson (06:36):I think that's a lot of our goal. I think that we are simplifying the process and enabling a household or a device level, right? And the device level tends to be at the unique user level and we have the ability to kind of triangulate that and make sure that we're providing good and strong data down to our partners. I think that as a marketplace holistically, I think the fragmentation has changed and I think a lot of that's around some consumer behavior that has changed or specifically around the way consumers are watching more free content or there's pockets where they're not required to provide a subscription. And I think that there's still a gap there and we do have some front porch access to our apps, but we are looking on our end to continue to develop and then enable through Advantage how we can kind of provide those, specifically those returning viewers, that clean look to the advertisers on the back end and really kind of leveraging deterministic data and first party signals to really define that audience more cleanly in some ways that competitors of ours maybe can't do.Ilyse Liffreing (07:53):Overall, how would you describe your measuring the success of these programmatic partnerships?Liam Kristinnsson (08:00):Yeah. So I think that that's a really unique place because that's something that has been our bread and butter. We have our own targeting and attribution team. They've worked very diligently on the direct IO side. I think a lot of the legacy information that they've been able to provide clients and the insights and the ways that we've been able to either cut our inventory or kind of group or the target audiences for these clients have helped demonstrate the programmatic partners the value in not just our audience, which I think is somewhat being underserved because Dish tends to be middle America and maybe they have less apps or maybe they leverage less apps. So they have been underserved. We have a legacy of success around specific verticals and we're able to kind of provide that to these brands. I think the challenge is it's a little bit of a black hole sometimes of how they tie it back to each other.(08:56):And I think there needs to be a little bit more assistance on our end. And by us, I mean the royal we across the industry of like providing some of those insights that I kind of alluded to earlier, whether it's, are we targeting and talking about unique users? Are we looking at success at a household level? And there is some innovation that's required there in the industry, but I think what we're doing is really at the forefront of enabling that.Ilyse Liffreing (09:23):Are there any particular channels that have surprised you in terms of performance or even advertiser adoption?Liam Kristinnsson (09:31):Sure. I mean, I think I imagine everybody talks about the success of sports. Sports has been a real catalyst to the boon of CTV enablement in general, but I think that I'd be remiss not to call out that a lot of our entertainment brands have shined, but not in the ways that traditionally they've been leveraged, right? Even though certain pockets of inventory is not super desirable in the marketplace at times, like news, there are a ton of clients that we've seen a lot of traction there and like pick up incremental success and really drive reach by anonymizing the content that they buy and focusing on the audience.Damian Fowler (10:20):That's interesting. Is there still some resistance to the idea of being around current affairs and news?Liam Kristinnsson (10:26):Yeah. I think I myself came from the website world years ago and I saw firsthand when a certain brand would be next to a certain type of content. And I understand the urgent need to not expose a valuable legacy luxury brand to something that may or may not be bad, right? Yeah. But the reality is often there is a disconnect from the content being consumed and the pod of commercials that's watched, right? Yeah. And while we often, and I'm sure we ... My mother certainly will watch news for hours and hours upon day, which is maybe not healthy for her lifestyle, but I think what's great about it, specifically when she goes to sit down, she is glued in to the TV. And that's something I think that a lot of people are trying to figure out, are people watching? Are they tuned in? Are they walking away?(11:30):And that's the black box of advertising, but I know that people that watch news are glued into the TV and consuming the content between segments. It's kind of like sports, right? Yeah.Damian Fowler (11:43):I think that's true. And I think that's true across all channels as far as I know people reading digital news as well, but I don't want to go off on a massive digression about news, but anyway. But it is fantastic. Can we pull back and look at the big picture a little bit? And we were wondering if there were any precedents or points of inspiration inside or outside of media that inform how you think about programmatic partnerships at Dish?Liam Kristinnsson (12:10):Sure. I mean, I think that back to what I was saying about evolution, I think often in the media industry, we look at things like baseball teams are run today. Not to use a sports analogy. I know you guys are probably sick of them, but- We love sports analogies here. Nelly said the trade death.(12:32):But the reality is these days people want home run hitters. And I think back in the day, that's a little bit of a cyclical history. People always want home run hitters and like big stats, but you win championships with diversity. And I think what partnerships means today is not what it maybe meant 12 or 13 years ago. I think there's a ... We're becoming a world where people, we're all playing Tetris and there's a way to make it all fit together if we cooperate and enable each other. So it's not one size fit all fits all. I think there's a lot of small partnerships and that's good for the competition of the industry and it doesn't take away from the value of these big partnerships. And I think I don't think in my time in TV there's ever been more opportunity there than there is today.Ilyse Liffreing (13:28):Something we often write about at the current is the value of like premium content versus maybe like user generated. For instance, what would you say is the importance of premium and I guess what kind of premium content is most popular? I mean, you brought up sports, but are there any others?Liam Kristinnsson (13:50):Yeah. I mean, I think premium content, I'm sure many people discuss across the course of ad week or just in the industry and in general, how valuable, unique and what's deemed as traditionally primetime TV is. But the reality is it's even more valuable than that because you are in a lot of ways demanding an eclectic audience to watch your spectrum of content and you can't always guarantee that in other places. There is also, sure there's some oversaturation for specific channels and maybe the product that they air, but the reality is it is not what everybody is consuming these days, right? It's Halloween. Everybody can find a bunch of great horror movies or Halloween's coming up, I should say. Everybody could find a bunch of great horror movies across the board, can't always guarantee what is in that content, how glued in they are versus just kind of like, "Oh, it's in season." I think with premium content, specifically around live TV, there's 365 days a year of people competing against each other from a content perspective, but it demands eyeballs.(15:07):And I think we're also starting to see a surprising jump in the youth getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention and I cannot stress that enough. In a world of a short attention span, they want to know what's going on and they consumeDamian Fowler (15:28):It. I would almost say it's short form content fatigue to a certain extent. There's something nice about a long form, a game,Liam Kristinnsson (15:41):ADamian Fowler (15:41):Football game,Liam Kristinnsson (15:42):A soccer game, or a movie. To that point, right? I was probably part of the problem with TV from a consumer point of view. I became like a cinephile which didn't help a company's ability to monetize myself, but the more meshed I get into the industry and the more, I don't know, popular I get, the less time I have to go find a film, right? The more time I have to maybe watch a drama about women in New York and I will watch the rerun that I just saw the week before at eight o'clock in anticipation of what's going to happen at nine o'clock, but really because I want to see the reunion or the interview at 10 o'clock, right? So now I'm consuming the same content twice, but I'm even more engaged in the live TV and there's something afterwards that is actually, maybe taped, but it feels live, right?(16:37):Yeah.Damian Fowler (16:37):And that's the proposition that Dish is getting into. I'd want to ask you, how's Dish Media building on the momentum that you've already created?Liam Kristinnsson (16:45):Yeah, I think right now it's what more can we do and how can we keep providing and enabling inventory for the right providers? I think that the assumption in the marketplace for any new product that comes out is, wow, this is it, it's here. 100% of it's enabled. That's never the case, right? It takes a year to ramp up typically for the average product, sometimes as much as three for us. We've been hitting the gas and I think now we're about to go from fifth to sixth speed and really kind of enable our inventory holistically to the marketplace. So for us, it's a little bit of crawl, walk, run from an enablement perspective and with that comes even greater insights into what are they consuming, what's the audience? How do we help define and clean up that audience downstream and then let others maybe do what they do best.(17:45):But we are really in a great position to keep kind of growing that and exposing net new insights about users that I'm not sure everybody's contemplating.Damian Fowler (17:56):Yeah, I'm sure.Ilyse Liffreing (17:57):Very cool. I have a question here about the economy and as you know, and everybody does, it's on kind of shaky ground, you don't know. How do you see spend evolving in the programmatic space at this time?Liam Kristinnsson (18:16):Well, I'm glad you asked that. I think there is marketplace concerns about what is happening on the demand side and a lot of them are valid. A lot of them are maybe being overthought perhaps, but I think there's some rocky roads ahead for specific industries, but it presents a unique opportunity. And I think from a publisher perspective, maintaining the value of inventory and the premium content that they have is absolutely a must because we are going to continue to provide insights and improve products that ultimately will provide better outcomes for backend users. If we kind of enable knee-jerk reactive spend, I think that actually goes against the grain of supply path optimization and increasing outcomes holistically under the guise of potentially lower rates or what have you. But I truly believe that if one category is down, another needs to go up. And I think advertising is like a mutual fund like that where I have lived in Europe in the past and there's a phrase in Scandinavia that like, no matter what happens to our small economy, people will advertise beer because somebody will buy it, right?(19:46):And I think that's much more universal than just in a few select small countries. And I think in a lot of ways we saw that in the pandemic, right? Direct to consumer brands, a lot more variety of entertainment companies or hardware products or TVs were able to kind of put their best foot forward and give the consumer options, right? And I think it's some of their responsibility to provide those options. What we, the publishers can do is enable and ensure they're getting the right results for the content and fitting them in the content or audiences that they really can get the best out of them, right?Damian Fowler (20:28):Absolutely. Okay. We're going to bring this home now with some quick fire questions, right? And here's the first one. What are you obsessed with figuring out right now?Liam Kristinnsson (20:38):Well, this might be a little divisive, but I am obsessed with continuing to improve supply path optimization, but I believe that comes with the slow sunsetting of linear. When I got to Dish, we were still primarily, while our bread and butter was addressable, we were still primarily from a percentage basis, linear, right? Since then, we've completely flipped the script. We are by far and away, mostly impression based. And the reality is I think that we are leveraging too many legacy tools to tell and provide stories on outcomes that are not always as accurate as they should be. We live in a world where transparency is key, maybe not full transparency all the time, but enough transparency where I, the client or brand should be getting a return on our investment or understanding why the audience or the content I was targeting is not working for me.(21:42):And I think that's, those are the pockets we need to start exploring and understanding, not so much the, how do I understand foot traffic on a day-to-day basis, but not convert that to sales when I'm extrapolating out 32 families, right? So that's really, really what I think needs to happen. And I think there's a lot of work to be done there and it's not going to happen overnight, but it starts here and starts with an advantage really.Ilyse Liffreing (22:06):Wow. And why do you think that the slow death of linear, as you said, has to happen for that?Liam Kristinnsson (22:15):I shouldn't say it has to happen. I think there is a time and a place for it, right? I think if I'm going to a bodega and I think I want a soft drink, that's their goal is to make sure that the first thing I think of is whatever the product is, but I think that time and a place is actually creating a lot of noise downstream and creating a lot of challenges for folks on the attribution and measurement side to actually understand and holistically look at their media purchases. And I think it's okay to have gross in terms of volume, ways of looking at how media should be purchased and leveraged, but I believe nine out of 10 clients really, they deserve the insights and the understanding of who is buying their products and how we can figure out how to kind of tie that together and improve into the next year.(23:10):That's how their products are going to build, especially with some of this like in certain categories. There's maybe too many brands or too little, right? Better data will inform beyond individual clients, but it'll enable people to start unique businesses that can compete in an area where there's clearly a lot of eager consumers,(23:35):Right?Ilyse Liffreing (23:36):Very cool. What's one piece of wisdom you'd pass on to other media leaders navigating the shift to programmatic?Liam Kristinnsson (23:43):Yeah. So I hate to say the same thing twice, but if I were to give one piece of wisdom is value your inventory that is going to be the future of your business and there are ways that you can improve your product and enable and improve a third party client or vendor's product, but racing to the bottom for what is happening tomorrow will not enable you next year. And it's a real concern in the marketplace, but my concern is actually twofold that it doesn't actually just hurt publishers, but it ends up ultimately hurting the brands and the people buying the inventory because they are going to receive exponentially more noise, right? And I think that as an industry with a lot of noise, we should really think about like how we can kind of isolate it into, and harness it into, into actual meaningful outcomes.Damian Fowler (24:48):If you could pick one brand that's really nailing programmatic right now, who would it be?Liam Kristinnsson (24:53):Without explicitly calling out a unique brand, but I'll give you two types of folks that are really nailing programmatic. One, I think is second tier auto brands where they are unlocking, and I really think Disconnected plays a great role here. They are unlocking and understanding how they can better access inventory for the right audiences, period. That could be isolating and understanding how I could serve ads from a reach perspective across the city of Des Moines, or it can be somebody looking for blonde-haired men that have two boxer dogs. Secondly, and I think this is part of the paradigm shift across the industry. I think there's quite a number of CPG brands that legacy-wise have really had outstanding success reaching mass eyeballs, whether it's through billboards, radio, traditional linear television. But now again, like they are able to fill a void across the whole ecosystem by getting better, more dynamic insights into the audiences that they're selling to, but also they're actually getting insights, period.(26:13):Retail data, you're talking about? Retail data, yes. And I think if I'm a chip brand, sometimes I want people to know my name first. And that's great. There's a need for that, but eventually you have to start focusing on how you can get money back from that. It's not just about getting your name out there, or it could be diversified. Maybe your name is out there, but now other names have come in, right? Now, how do you leverage the dynamic component of programmatic to diversify your creative and your ability to deliver to the same audience? It'll change the way we think and look at maybe traditional frequency capping or traditional exposure, but now the brand through Programmatic can really lead the new age of creative storytelling and how people understand or change the way people think they know products.Damian Fowler (27:13):And that's it for this edition of The Big Impression.Ilyse Liffreing (27:15):This show is produced by Molten Heart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Liam Kristinnsson (27:22):And remember ... We're also starting to see a surprising jump in the youth kind of getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention.Ilyse Liffreing (27:37):I'm Damian. And I'mDamian Fowler (27:38):Ilyse. And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's throwback episode features a guest who served as a top sales rep, to Founding companies in Digital Advertising, to working his way through the ranks at rapidly growing companies like HireVue, Lucid, and Workstream. Now, he has taken his talents back to his founder and small business routes which we will get into today.Blake Harber is this week's guest on the 20% Podcast. In this week's episode, we discussed:Entrepreneurial Parents Blake's Tractor ServiceFinding A Gap$75K/Year Selling CandyDiversifying IncomeKids Learning The Family BusinessMuch More!Please enjoy this week's episode with Blake Harber. ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback.Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn https://www.linkedin.com/in/tylermeckes/

Editor's note: This episode of The Big Impression was recorded prior to Jessica Bryndza's departure from Lyft.For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that's only part of the story. During her tenure as Lyft's vice president of brand marketing, she focused on reminding people that getting from Point A to Point B can still be personal — shaped by emotion, culture and the everyday moments that happen along the way.That philosophy is at the heart of Lyft's new “Check Lyft” campaign, which launched last fall in San Francisco and New York City. The work reframes transportation as something human and choice-driven, not just transactional.  Bryndza argues that the future of mobility won't be defined solely by technology, but by how intentional and human the experience feels when you're actually inside the ride.“I've cried in the back of Lyfts; I've laughed with friends,” she says on The Big Impression. “We have this spectrum of emotions.” Rather than treating mobility as a pure utility, Check Lyft taps into those moments — the small trade-offs, the waiting, the savings and the lived reality of getting around a city.”Bryndza also discusses how Lyft's founding DNA continues to influence its brand voice, why empathy matters more than ever in the battle for attention and how the campaign comes together across out-of-home, social, in-app and hyperlocal executions, with no “AI slop” in sight.  “There's a lot of slop out there,” Bryndza says. “How do we respect our customers enough to not put crappy work in front of them?”  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are back with the second half of our annual Holiday Sampler, featuring the remaining three episodes that round out Touch Point's most downloaded shows of 2025. These are the conversations listeners kept coming back to. The ones that sparked follow-up questions, internal debates, and hallway conversations at conferences. Together, they reflect the themes that defined healthcare marketing and digital strategy this year, including privacy-first advertising, AI-driven content strategy, and a rethinking of reputation management beyond simple star ratings. In this episode, Reed Smith and Chris Boyer revisit three standout conversations that explore where digital transformation is actually working inside health systems, how AI is reshaping consumer expectations, and why trust and access remain the real competitive differentiators. As a reminder, the annual Touch Point listener survey is still open through December 19. This is your opportunity to vote for Best Guest and Best Interview of the Year. The race is close, and every vote matters. Consider this the second half of the sampler platter. Different flavors, big ideas, and still plenty of great choices on the table. Mentions From the Show:  Episode 420 - The 2025 State of Digital Advertising for Healthcare TP423 – Healthcare Content in 2025: AI, Composability, and the Content Stack TP424 – Rethinking Reputation Management (Moving Beyond Google Reviews) 2025 Annual TouchPoint Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with longtime industry strategist Troy Spring to discuss the evolving state of automotive advertising. With nearly four decades in the business, Troy brings a perspective shaped by experience, data, and a deep understanding of what truly moves the needle for dealerships! "I've never seen anything work better than direct mail ever." - Troy Spring From traditional marketing channels to modern digital ecosystems, the conversation explores how dealers think about their market, their budget, and the strategies that shape their advertising decisions. Sean and Troy examine the realities dealerships face today, from vendor relationships to the role of in-house marketing leadership, and why understanding your market is more important now than ever! "It's a chess match. It's not just advertising. It's about looking at everything holistically." - Troy Spring This episode challenges assumptions, reframes how dealers view their advertising spend, and offers a candid look at the mindset needed to succeed in a competitive landscape. If you're a Dealer, General Manager, marketing manager, or anyone responsible for driving traffic and generating opportunities… this is a conversation you'll want to hear firsthand! Tune in to learn how top operators are rethinking their advertising journey, and why the next evolution of automotive marketing starts with clarity, strategy, and control!   Key Takeaways: ✅ Direct mail remains one of the most effective traditional advertising methods for car dealerships, often outperforming digital strategies. ✅ To optimize marketing spend, dealers need to focus on their immediate market area before expanding efforts to broader markets. ✅ Understanding and calculating the true cost-per-sale involves more than just the simple division of ad spend by cars sold. ✅ Dealerships should ensure their marketing managers have both automotive sales experience and technical knowledge in digital marketing certifications. ✅ Successful dealer strategies often include a mix of both traditional and digital marketing methods, customized to their specific market needs.   About Troy Spring Troy Spring, Co-founder of Dealer World, is an automotive industry veteran with nearly 40 years of experience! He sold his first car at the age of 18 and rose quickly within the ranks to manage dealerships, including leading a four-store group as a platform manager. In 2009, Troy founded Dealer World, a boutique advertising agency specializing in driving traffic and sales strategy for car dealerships. He later co-founded Dealer Funnel, focusing on nurturing leads for better conversion rates. Known for his innovative approach and in-depth understanding of both traditional and digital automotive marketing, Troy is highly respected in the industry!   Disrupting Auto Dealership Strategies: Insights from Industry Experts Key Takeaways Dealers must focus on securing their local market before venturing into new territories to maximize profitability. A holistically-managed marketing plan, customizable per dealership's needs, outperforms cookie-cutter OEM vendor solutions. Successful dealership marketing relies on understanding both traditional and digital advertising fundamentals. The Importance of Protecting Your Primary Market Area (PMA) In the fast-paced world of automotive dealerships, focusing on expansion without reinforcing the existing customer base can be a recipe for inefficiency. Sean V. Bradley, president of Dealer Synergy, suggests a foundational strategy: focus on protecting your primary market area first. Bradley asserts that many dealers overlook the rich opportunities available locally. "It's interesting," Bradley remarks, "we'll sit with a dealer, and they'll say, 'I got to go after XYZ down the street,' when they should be protecting their backyard first." This discussion highlights that the inclination to conquest rather than consolidate can lead to a dilute marketing focus. The result? Dealers potentially miss out on higher return-on-investment (ROI) opportunities domestically. Bradley's recommendation to analyze the pump-in, pump-out report is a strategic reminder to first solidify one's standing locally. This approach not only optimizes ROI but also reduces advertising costs associated with pursuing less familiar, distant markets. Taking Bradley's advice to heart, a dealership can enjoy the double benefit of deepening customer loyalty while also enhancing word-of-mouth marketing locally. Through focusing efforts on holding on to current clientele before aggressively targeting competitors', dealerships can achieve a more sustainable, profitable growth model. Crafting a Custom Marketing Strategy: Beyond OEM and Vendor Scripts Both Bradley and Troy Spring, founder of Dealer World, make compelling cases against the dependency on prescribed OEM and vendor-driven tactics. Amid the rising challenges facing automotive dealerships, they argue for a bespoke marketing strategy that's adaptable to each dealership's unique environment. Spring states, "You have to be with someone who can think holistically because if you're on with linear OEM vendors, you're just gonna get told why you should continue to do more and more of what it is that they sell." Such insights underscore the limitations of formulaic marketing solutions. While OEMs often push for uniformity—to simplify their nationwide branding and operations—dealerships must vigilantly evaluate these suggestions. Bradley underscores a critical point, proposing that dealers risk spending thousands unnecessarily on ineffective lead generation strategies because they blindly follow OEM guidance. The conversation dives into the economics of advertising. Bradley shared, "I've got a dealer group spending $70,000 on a splash page generating just a few hundred leads each month." This statistic serves as a caution against the pitfalls of not closely scrutinizing advertising expenditures versus results. It's essential for dealerships to cultivate an advertising strategy where each segment, from pay-per-click (PPC) to SEO and database marketing, functions as an integrated system rather than disparate efforts. This avoids the trap of bloated expenses disguised within bundled packages, which can negate perceived savings with reduced effectiveness. Bridging Traditional and Digital Advertising for Maximum Impact The discussion also delves into appreciating the coexistence of traditional and digital advertising within dealership marketing, which offers a nuanced approach to driving traffic. One standout revelation from Troy Spring? The effectiveness of direct mail. Although often regarded as an antiquated medium, Spring asserts, "Nothing has ever worked better than direct mail." It's a thought-provoking declaration in an era rich with digital solutions. Contrary to perceived obsolescence, traditional methods such as direct mail remain relevant, especially when optimized with the latest data analytics techniques. Properly targeted, a traditional medium can reach high potential customers directly and personally. Given the inundation of digital ads, a physical piece of mail stands out, often carrying more weight. Spring further suggests that while digital tools, like social media and search engine marketing (SEM), play critical roles in modern strategies, their effectiveness hinges heavily on their synergy with traditional advertising channels. These multifaceted campaigns leverage the strengths of both domains—ability to track and personalize digital ads with the tangible and trust-building potential of offline methods. Emphasizing on integrative approaches that couple interactive digital platforms with traditional media allows dealerships to engage in comprehensive advertising strategies personalized to consumer behavior trends. Through harmonizing these forces, a dealership's presence is effectively cemented in the market, leveraging the best aspects of each medium. A Synthesis of Strategy and Practice The insights shared by Sean V. Bradley and Troy Spring showcase a wealth of expertise in crafting dealership marketing strategies that balance innovative thinking with foundational business tenets. As dealerships navigate the complexities of an ever-evolving industry landscape, these professionals emphasize the necessity for both strategic foresight and a command over advertising mechanics. Essentially, the most adept dealerships will be those that recognize the imperative to protect their primary markets while scaling responsibly. They explore bespoke advertising solutions beyond OEM packages, integrating digital dexterity with traditional marketing. Each dollar spent should be scrutinized for its ROI, as the measure of an effective advertisement goes beyond impressions or clicks to the tangible growth it champions for the dealership. In an industry as competitive as automotive sales, this layered, integrated approach becomes the solutions beacon through transformative, modern advertising challenges.   Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!