Podcasts about Chief design officer

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Best podcasts about Chief design officer

Latest podcast episodes about Chief design officer

Alternative Design Podcast
The Case for Trauma Informed Everything

Alternative Design Podcast

Play Episode Listen Later May 13, 2025 31:52


Send us a textIn a world that's increasingly anxious, overstimulated, and surprisingly less colorful, the need for calming and supportive space design has never been greater. Episode 33 of the Alternative Design Podcast examines the essential role of trauma-informed design in public spaces. Host Kaelynn Reid sits down with Rebecca Fairman, Chief Design Officer at Flip4Good, to explore how small, intentional design choices—such as texture, layout, and color—can help regulate the nervous system and minimize trauma triggers. Flip4Good's work in transitional housing offers a powerful case study: by bringing warmth, safety, and personalization into spaces where people are rebuilding their lives, they're proving that good design is a public health intervention, not a luxury. When the design of a space has the power to calm, support, and restore us, it shouldn't be the exception—it should be the standard.

Unfrozen
98. Crisis & Criticism with Christopher Hawthorne

Unfrozen

Play Episode Listen Later May 7, 2025 50:41


Our guest on this episode is Christopher Hawthorne, the Senior Critic at Yale University's School of Architecture. His previous roles include architecture critic of the Los Angeles Times, and Chief Design Officer of the City of Los Angeles. His current mission is to assemble the Speaker's Corner at the 2025 Venice Architecture Biennale. Unfrozen hears his unique perspective as both critic and exhibitor.--Intro/Outro: “Elevator,” by The Cooper Vane--Discussed:2025 Venice Architecture Biennale: “Inteligens: Natural, Artificial, Collective” – Carlo RattiSpeakers' Corner / Re-staging Criticism series, part of the GENS Public Program-         Florencia Rodriguez, Director, School of Architecture, University of Illinois Chicago-         Mark Lee, Sharon Johnston of Johnston Marklee-         Inspiration: “Vincent Scully: Architecture, Urbanism, and a Life in Search of Community,” by A. Krista Sykes-         9 May: “Exhibition as Critical Vessel”o   Florencia Rodriguez, Moderatoro  Lesley Lokko, 2023 Biennale curatoro  Aric Cheno  Pancho Diazo  Sarah Herdao  Michael Meredith (MOS) > Building with Writing-         10 May: Conversation on L.A. Fireso   Michael Maltzano   Alejandro Haiek Collo  Florencia Rodriguez11 May:o  Kate Wagnero  Samuel Medinao  Sam Jacobo  Shumi Bose1980 Venice Architecture Biennale – The Presence of the Past - Paolo Portoghesi-         Strada Novissima, feat. Rem Koolhaas, Frank Gehry, Arati Isozaki, Robert Venturi, Denise Scott-Brown-         Teatro del Mundo, Aldo Rossi-         Critic's Corner, feat. Vincent Scully, Charles Jencks, Kenneth Frampton & Christian Norberg-SchulzWhy “The Brutalist” Isn't Really About ArchitectureKazuyo SejimaWriting About Architecture - Alexandra LangeCaught practicing without a license: Frank Lloyd Wright and Thomas JeffersonInternational Committee of Architecture CriticsSalon de MobileAda Louise HuxtableYou Have to Pay for the Public Life, by Charles MooreComplexity and Contradiction in Architecture, Robert VenturiCharles Jencks Foundation

The Watson Weekly - Your Essential eCommerce Digest
April 28th, 2025: Composable Conference in Chicago shows MACH progress, ChatGPT and Shopify partnership teased, and Shopify promotes internally for Chief Design Officer: What's going on?

The Watson Weekly - Your Essential eCommerce Digest

Play Episode Listen Later Apr 28, 2025 14:49


Today on our show:Composable Conference in Chicago Shows MACH ProgressChatGPT and Shopify Partnership TeasedShopify Promotes Internally for Chief Design Officer: What's Going On?- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Design Better Podcast
Susan Magsamen and Ivy Ross: Your Brain on Art

Design Better Podcast

Play Episode Listen Later Apr 24, 2025 49:31


Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/susan-magsamen-and-ivy-ross In school, art is often positioned in curricula as an enrichment subject, not a core skill like math or language arts. But those of us who pursue the arts instinctually recognize that there is something in creative expression that is foundational to the human experience. Susan Magsamen, executive director of the International Arts + Mind Lab at the Johns Hopkins School of Medicine, has spent years studying the effect art has on our mind and body. Her research is surfacing profound health and longevity benefits created through poetry, music, painting, and other arts. Susan recently collaborated with Ivy Ross, Chief Design Officer for Consumer Devices at Google, to co-author a fascinating book called Your Brain on Art: How the Arts Transform Us. We speak with Susan and Ivy about how they found their way into collaborating on the book, why we are “wired for art,” how practicing art can actually extend your lifespan significantly, and how they bring the ideas in their book into their work to reduce stress and help teams perform at their peak. Bios Ivy Ross Ivy Ross is the Vice President of Hardware Design at Google, where she led the creation of the award-winning design language for Google's hardware products. With a background spanning executive roles at Calvin Klein, Swatch, Coach, Mattel, and Gap, Ivy blends design, science, and psychology to drive innovation. Her work has earned over 240 design awards, and she has been recognized by Fast Company, Business Insider, and Surface magazine as a creative leader. A former jewelry designer with works in major museum collections, she is also a sought-after speaker and contributor to books on creativity, leadership, and design. Susan Magsamen Susan Magsamen is the founder and executive director of the International Arts + Mind Lab at Johns Hopkins University School of Medicine and co-director of the NeuroArts Blueprint with the Aspen Institute. With over four decades of work at the intersection of the arts and neuroscience, she has developed tools and programs to support health, learning, and social equity through aesthetic experiences. A published author and entrepreneur, Susan also founded Curiosityville and Curiosity Kits, and has advised numerous organizations across public health, education, and the arts. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid ***

UNIQUEWAYS WITH THOMAS GIRARD
253 Ivy Ross, Chief Design Officer

UNIQUEWAYS WITH THOMAS GIRARD

Play Episode Listen Later Apr 21, 2025 26:58


Ivy Ross (born 1955)[1] is an American business executive, designer,[2] and Chief Design Officer for Consumer Devices at Google.[3] She has worked at Google since May 2014; prior to being appointed Chief Design Officer, she led the Google Glass team at Google X.[4][5] Ross's metal work in jewelry design is in the permanent collections of 12 international museums, including the Smithsonian. In February 2019 she was named one of the 15 Most Powerful Women at Google by Business Insider.[9]

Design Future Now
Humanizing Creativity Through Physical Design with Michael Kaye of Sylvain

Design Future Now

Play Episode Listen Later Apr 3, 2025 54:17


In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Michael Kaye, Chief Design Officer at Sylvain, to explore the intersection of design, branding, and the evolving creative landscape. Michael's journey, driven by a compelling shift from fine arts to practical design, highlights his unique approach to creativity—balancing aesthetic expression with real-world functionality.Michael delves into the nuances of book cover design, illustrating how typography becomes a storyteller's essential tool and how book jackets can function as powerful mini-brands for authors. He emphasizes the importance of context, encouraging designers to deeply understand cultural references and trends to create work that resonates authentically.With the rise of AI tools reshaping the design industry, Michael reflects thoughtfully on their potential, advocating for their role as enhancers rather than replacements of human creativity. He underscores the importance of maintaining physicality and sensory experiences in design, ensuring emotional depth and layered meaning remain intact amidst digital advancements.This conversation also touches on the challenges designers face with algorithms influencing digital experiences, highlighting the ethical considerations required to preserve authenticity and integrity. Michael's approach champions creativity rooted in genuine human connection, meaningful engagement, and intentional performance.How do you balance innovation with authenticity in your design practice?Michael Kaye on LinkedIn: https://www.linkedin.com/in/kayemichael/Sylvain's website: https://sylvain.co/Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – https://www.aiga.org/design/aiga-design-conference

Head Of Design
Thales, Comment ont-ils (vraiment) intégré le design à grande échelle – avec Didier Boulet - Group Chief Design Officer

Head Of Design

Play Episode Listen Later Mar 27, 2025 65:02


Aujourd'hui, je reçois Didier Boulet, Chief Design Officer du groupe Thales.On revient ensemble sur son parcours atypique, de développeur logiciel à stratège design, et surtout sur la transformation d'un géant industriel vers une organisation centrée utilisateur. Didier partage les coulisses de la création des Design Centers, la structuration d'un design system global (digital + industriel), et les clés pour faire évoluer le design dans une boîte technique.On parle aussi de l'impact business du design, de design ops, d'alignement avec le Comex et de vision long terme.

Construction Disruption
Renowned Architect Embraces Modular To End Homelessness with Peter DeMaria

Construction Disruption

Play Episode Listen Later Mar 18, 2025 60:51 Transcription Available


In this episode of the Construction Disruption podcast, co-hosts Todd Miller and Ryan Bell from Isaiah Industries sit down with Peter DeMaria, Chief Design Officer and co-founder of Mid-Rise Modular, LLC. Peter brings a wealth of experience in architectural design and academia, and he discusses his mission to address the global housing crisis through innovative and sustainable modular solutions. From his unique methods involving light gauge steel to the impact of policy and technology on construction, Peter's insights are invaluable for anyone interested in the future of housing and architecture. Don't miss out as he shares formative moments in his career and his vision for addressing homelessness both locally and globally.Timestamps00:00 Introduction and Co-Host Introduction00:13 A Bat in the House: Todd's Story01:42 Challenge Words Game02:19 Introducing Peter DeMaria03:37 Peter's Career Beginnings and Inspirations08:44 Mid-Rise Modular and Homelessness Solutions13:50 Challenges in Rebuilding After Fires18:41 The Benefits of Steel in Construction25:48 From Design to Manufacturing30:24 Addressing the Homeless Crisis34:12 A Heartfelt Encounter34:37 Reflections on Architectural Impact35:54 Insights from the International Builder Show36:48 Innovative Shower Solutions39:39 The Concept of Team Prefab41:24 Advice for Aspiring Professionals41:59 Embracing Technology and Change46:55 Rapid Fire Questions57:48 Final Thoughts and Contact InformationConnect with Peter OnlineLinkedIn: https://www.linkedin.com/in/peter-demaria-4b021b12/De Maria Design:https://demariadesign.com/Mid-Rise Modular: https://midrisemodular.com/TEAMprefab: https://www.teamprefab.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Deep Dives 🤿
Alejandro Matamala Ortiz - Designing the future of AI video

Deep Dives 🤿

Play Episode Listen Later Mar 14, 2025 46:25


This week's episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today.The way they work is incredibly unique. So a big focus of this interview is digging into how AI is shifting the way products get built and what it all means for designers:How the lines are blurring between rolesHow AI flips the order of building new featuresWhat it means to “carve” AI products vs. build themHow Alejandro believes the role of design will changeWhy the embed frontend engineers on the design teamWhere the film and video industry might be headed nexta lot more

Design of AI: The AI podcast for product teams
How Can we Design a New Relationship with AI?

Design of AI: The AI podcast for product teams

Play Episode Listen Later Feb 19, 2025 85:37


Whether we admit it, like it, or believe it, we're in a relationship with AI.That's the first of many powerful reflections made by Sara Vienna, Metalab's Chief Design Officer, in her must-read manifesto about how design and product must evolve. Unlike the design leaders who speculate about AI's impact, Sara and her world-class team are years ahead. They are designing disruptive AI product experiences and leveraging AI to elevate their workflows. Sara's episode is one of the most important conversations we've had about the future of design and products.Listen on Spotify | Listen on Apple PodcastsShe believes that AI will change how we work and what we build. Those who embrace the potential of AI will succeed in the oncoming disruption. But most importantly, the future of product+AI will be in making five mindset shifts:They're fundamentally principles for humanizing experiences. The hope is that AI will finally bridge the divide so products can deliver the value we've always wished was possible in the most humanized way possible. But there will be challenges in accomplishing this:* Most product orgs are built around the concept of delivery, not design excellence* Unlocking user data: Getting access to valuable data and knowing how to use it in a meaningful way are still more fantasy than reality* In every direction we turn, trust is being diluted* Design as we know it will need to be reborn to adapt to move from creating pixel-perfect interfaces to ones that adapt and spawn based on user interactionsAgain, I highly recommend listening to the entire episode.Thanks for reading Design of AI: Strategies & insights for product teams! This post is public so feel free to share it.Envisioning the future of design & productIf we extrapolate on Sara Vienna's vision of how design should change, a couple of core reality checks come to mind:* Today, we can't even conceptualize what products will be able to do tomorrow. Just like new AI tools are being released faster than we can read about them, more teams than ever are competing to deliver the use case & interaction model that will redefine a category. It's a race to an undefined & moving finish line.* The underlying models may be the heartbeat of future products, but design will always be the brain. Products plug into whichever model suits them best at a particular moment, usually based on cost and accuracy. But just like each of our minds brings a different lived reality and way of using knowledge, the models are less important than the strategy that's been designed into the product.* Fewer designers and product managers will yield immense power. AI automation platforms —like Make and Loveable— can effectively replicate more than half of products today. This percentage will grow until such a point that any product will soon be able to be cloned, undermining its competitive advantage. The designers and product managers working on the future of design will have the funding that enables them to compete in a global race that they're likely to lose because they don't know what competition they're actually facing. The rest of us will be working to keep the lights on.Big question: How should we be using AI, today?Photoshop celebrated its 35th birthday today and is a perfect reminder of how disruptive platforms eventually become part of the boring vocabulary of the everyday.GenAI platforms, like ChatGPT, are in their infancy. Everything seems equal parts novel and confusing. We're still unsure how to use this superintelligence, only that we should be using it. Photoshop's rise was similar: a platform that opened up so many possibilities but whose ultimate impact wasn't felt until it redefined the designer role many years later. What's happening today is that employees are smuggling AI into work and this makes sense given the recent McKinsey report that finds that leaders are slow to adopt because of risks and a lack of vision.Our research finds the biggest barrier to scaling is not employees—who are ready—but leaders, who are not steering fast enough.Anthropic, the maker of Claude, published their Economic Index report and found that AI use is most prevalent in computer & mathematical occupations. Their AI model is mainly used for programming and administrative tasks.What the data also show is that design and creative tasks aren't core use cases, yet. And rightfully so, large language models best serve requests about processing content and code, not pixels and ideas. A report about how generative AI is used in journalism showcases this by highlighting that even the creative tasks are largely operational ones, like resizing images and animating.This data highlights the divide in how leading organizations, like Metalab and Superside, leverage AI compared to the everyday user. While the average person uses Midjourney to generate stock art, leading designers automatically generate localized creative based on design systems and content guidelines.The reality is that product teams have three core workstreams:* Operations: Planning, organizing, editing, describing (e.g. Notion)* Creativity: Ideating, revising, collecting, analyzing (e.g. Cove)* Productivity: Deciding, planning, organizing, explaining (e.g. ChatGPT)Every designer, product manager, writer, producer, and researcher completes tasks in these three workstreams. And every one of you should be taking the time to break down your typical workflows into discrete activities so that you can explore what AI solutions can either augment or automate non-critical tasks.An example of this is how Kyle Soucy is using AI to streamline person and journey map creation. This type of knowledge work is considered sacred by traditionalists but as you can see in her article, she's broken down her workflow to find effortful tasks to be augmented/automated. We can question AI's accuracy all we want. We can challenge if models were trained ethically. And we can debate what percentage of your job may benefit from using AI. What will not change is the undeniable truth that the intelligence and capabilities of these models and tools will only improve. The sooner we embrace that truth, the better positioned we are to control our own fates. For example, a recent study evaluated AI vs. human-generated therapy responses from 13 expert therapists (clinical psychologists, counseling psychologists, marriage and family therapists, and a psychiatrist). The report found (questionable) data to indicate that users couldn't tell if a human or an AI made the responses. The AI also outperformed human therapists on empathy, professionalism, and cultural competence.We'll soon reach a point where generative AI can output designs that are indiscernibly human or automated. In this near-term reality, the role of designers must evolve or be replaced.A recommended action plan for how you should be using AI today:* Plan projects and workstreams using templates, resources, and added context* Communicate ideas and insights better by using AI to iterate and expand* Question the rationale, assumptions, and factors that impact the project goal* Compile inspiration, ideas, and information that will broaden your thinking* Analyze larger data sets and more sources than you could have before* Challenge your concepts by making variants and exploring new directions * Create more deliverables by automating localization, multiple formats, and generating content based on systemsIf you enjoy this content, please make sure to listen to the Design of AI podcast on Spotify and Apple. Make sure to follow us and rate the show if you like the show!Add me on LinkedIn if you want to ask any questions or discuss a project. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

De Nationale Autoshow | BNR
Renault werkt aan geheim techproject

De Nationale Autoshow | BNR

Play Episode Listen Later Feb 7, 2025 48:30


De nieuwe elektrische retromodellen van Renault zijn vol lof ontvangen. Wat is het geheim van de succesvolle designstrategie? En wat is de volgende stap? Designbaas Laurens van den Acker van de Renault Group vertelt erover in De Nationale Autoshow en kondigt tevens een nu nog geheim techproject aan! Met de 5 in de showroom en de 4 en nieuwe Twingo in aantocht zet Renault vol in op retro-ontwerp en dat werpt zijn vruchten af. De Nederlander die de designteams van zowel Renault, Dacia, Alpine als Mobilize aanstuurt, is Laurens van den Acker, Chief Design Officer van de Renault Group, en hij is een vol uur te gast in onze show! Meer luisteren? Breek de week | Onze midweekse podcast waarin we het belangrijkste autonieuws bespreken. Luister hier. Petrolheads | Bas van Werven en Carlo Brantsen bespreken op geheel eigen wijze het autonieuws. Abonneer hier. Auto Update | Het laatste autonieuws, met Bas van Werven en Noud Broekhof. Abonneer hier. See omnystudio.com/listener for privacy information.

Destination On The Left
414. Designing Luxury Immersive Experiences, with Graeme Labe

Destination On The Left

Play Episode Listen Later Feb 5, 2025 38:18


On this episode of Destination on the Left, I talk with Graeme Labe, Managing Partner and Chief Design Officer at Luxury Frontiers. He discusses how his immersive design firm got started and has gained traction since 2020 as people are seeking more meaningful experiences. Graeme redefines the meaning of luxury travel, explaining that genuine experiences and a connection to nature are important parts of this market. What You Will Learn in This Episode: How Graeme transitioned from traditional hotel project management to becoming the managing partner at Luxury Frontiers, a company specializing in immersive and experiential design for the hospitality industry Why the concept of luxury has evolved to focus more on genuine and meaningful experiences rather than just physical amenities How the COVID-19 pandemic accelerated the demand for experiential hospitality What specific strategies and design elements Luxury Frontiers use to integrate local communities into their projects, ensuring sustainability and creating mutual benefits Graeme shares insights on creating holistic return on investment by balancing financial gains with environmental sustainability and community engagement The Rise of Immersive Experiences Graeme co-founded Luxury Frontiers, a design firm that creates unique and innovative architectural designs for the hospitality industry. Their goal is to craft unforgettable experiences that blend seamlessly with the surrounding natural environment. By working with well-known clients like Abercrombie and Kent, Graeme's approach has helped redefine what luxury travel means today. The idea of luxury has changed. It's no longer about flashy displays of wealth. Today's Travelers are looking for authentic and meaningful experiences connecting them with nature and local culture. Graeme understands this shift and uses it to create designs that appeal to modern travelers. One example is the Nabiba project in Mexico, collaborating with Four Seasons. This project reimagines hospitality by focusing on unique lodging, interactive dining, and deep engagement with the local area. Guests are encouraged to participate in food preparation, and there's no traditional reception area. Nabiba offers an immersive experience that goes beyond a typical hotel stay. Strategic Collaboration Graeme believes collaboration is key, whether with other architects, designers, or local communities. He's convinced that teamwork leads to amazing results, not just in the creative process but in the final product because it brings together a wealth of knowledge and experience. Sustainability is really important to Graeme and Luxury Frontiers. He explained that it's not just about being eco-friendly – it's also about creating jobs for the people who live nearby. Their projects often use local architecture and traditional building methods, which means more jobs and skills training for locals. This way, the whole community benefits from each project for years to come. Redefining ROI in Hospitality The COVID-19 pandemic really sped up the demand for immersive experiences. As people started coming out of lockdowns, they really wanted to reconnect with nature and enjoy meaningful interactions. Graeme noticed a big increase in demand for projects that offer genuine engagement with the environment and local culture. This shift has allowed Luxury Frontiers to focus on delivering amazing experiences and solidify their position as a market leader. Graeme wrapped up the conversation by challenging the traditional idea of return on investment (ROI). He suggested that travel marketers need to start looking at the bigger picture and consider both financial returns and environmental impact for the future of hospitality. By prioritizing sustainable practices and immersive experiences, companies can improve their bottom line and make a positive contribution to the world and local communities. Resources: Website: https://www.luxury-frontiers.com LinkedIn Personal: https://www.linkedin.com/in/graeme-labe-a0332b19 LinkedIn Business: https://www.linkedin.com/company/luxury-frontiers We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Design As
BONUS Design as Research

Design As

Play Episode Listen Later Jan 31, 2025 55:00 Transcription Available


Design is well positioned as a driving force in many business organizations, large corporations especially, codified in roles like Chief Design Officer or Head of Design. Design is directly involved in, and often leading, the process of shaping the vision and the strategy of a company. Still, design is often intended more as a practice—at different levels, from new product development to design thinking—and less as a systematic, both fundamental and applied, research approach, thus limiting its potential for long term, radical innovation.In this bonus episode of Design As you'll hear Lee Moreau in conversation with Jadlia (Jada) Britto, Mahsa Ershadi, and Susan Fabry discussing: What is a working definition, and a potential role, for design research, or research through design, in the business context? How can universities, research centers, companies and other organizations partner to shape meaningful, viable, sustainable, and socially relevant innovation?This audio was recorded live at the Design Research Society 2024 Conference hosted in Boston in June 2024.Follow Design Observer on Instagram to keep up and see even more Design As content. A full transcript of the show can be found here

Radio ITVT
TVOT NYC 2024: The AI_TV Content Connection (Free Audio)

Radio ITVT

Play Episode Listen Later Jan 29, 2025 30:34


TOPICSThe key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative process, controlling AI in content creation, and the future of AI in television and media.PANEL DESCRIPTIONIs content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series, specials and made-for-TV movies produced this way? Hear from and interact with executives at new ventures pioneering this AI direction. Panelists include:Alejandro Matamala-Ortiz, Co-Founder and Chief Design Officer, RunwayJohn Attard, Founder, Showdog StudioRob Bralver, Co-Founder and Creative Director, DreamFlareSimon Applebaum, Host, “Tomorrow Will Be Televised” (Moderator)

Woman Inc.
From Third Grade Teacher to Co-Founder of the Beloved Luxury Bedding Brand Doing Over $200 Million in Annual Revenue Missy Tannen, co-founder and Chief Design Officer of Boll & Branch

Woman Inc.

Play Episode Listen Later Jan 24, 2025 35:15


Missy and Scott Tannen founded Boll & Branch, risking their life savings to create a sustainable, luxury bedding brand with full supply chain transparency. In 10 years, the company became the largest consumer of organic cotton, generating over $200M in annual revenue. The brand has gained a loyal following, including the Obamas, who outfitted Air Force One with their products. They've expanded into new home categories, opened stores, and partnered with Prabal Gurung for the first organic cotton dress at the Met Gala.

Creative Capes
A Design Leader's Guide to Business Impact at JP Morgan Chase | Chief Design Officer Series

Creative Capes

Play Episode Listen Later Jan 23, 2025 84:15


Janaki Kumar is Chief Design Officer at JPMorgan Chase & Co., a thought leader, innovator, and author who was named a Women of Influence by the Silicon Valley Business Journal in 2016. Janaki is a proven leader in building, coaching and inspiring high performance design teams, leveraging design-thinking, customer empathy, and co-innovation. She is the co-author of Gamification at Work – Designing Engaging Business Software. She was a co-instructor at Stanford's Graduate School Business LEAD course and inventor on over 20 patents. During our interview, she shared how she became CDO, how to prove your value to C-suite executives and what skills to develop to become CDO. For more leadership insights check our Design Leaders Programme. Learn more

House Calls with Dr. Vivek Murthy
Goodbye, House Calls!

House Calls with Dr. Vivek Murthy

Play Episode Listen Later Jan 15, 2025 54:03


As Dr. Murthy's term as the 21st U.S. Surgeon General comes to a close, House Calls is ending, too. In this final episode, Dr. Murthy and House Calls producer and friend Ann Kim reflect on their journey to creating House Calls and discuss why this podcast has been an important part of the Office of the Surgeon General. Past guests and listeners chime in, too, with good-bye messages of their own. With gratitude as guiding principle for the podcast, Dr. Murthy and Ann Kim end with a final thank you to the amazing House Calls team. Thank you all to our listeners for being part of House Calls! (00:28)    Wait…after nearly three years, House Calls is ending?(01:19)    How did House Calls get started?(06:27)    Why has House Calls meant so much to Dr. Murthy?(09:16)    Messages from previous guests(13:55)    What has Dr. Murthy heard from listeners over the years?(19:12)    Messages from listeners around the world.(26:06)    What does Dr. Murthy hope the legacy of House Calls will be?(31:24)    Why was House Calls an unexpected surprise for Dr. Murthy?(35:48)    Dr. Murthy shares some classic moments with House Calls guests from previous episodes.(42:52)    What does Dr. Murthy hope his children will take from House Calls?(45:32)    Many thanks to the House Calls team, current and former, for an amazing run! For more episodes, visit www.surgeongeneral.gov/housecalls.  Ann Kim, House Calls Producer and Friend Instagram: @annkimannkim About Ann Kim Ann Kim is Chief Innovation & Design Officer at the Office of the U.S. Surgeon General. In this role, Ann and her team aim to bring creativity and design thinking to government, modernizing and humanizing ways to advance public health. She oversees the surgeon general's website, first-ever podcast (“House Calls with Dr. Vivek Murthy”), and creative development of new products and initiatives. She served as Chief Design Officer during Dr. Vivek Murthy's previous tenure from 2016-2017, developing campaigns to address substance use, opioids prescribing, and emotional well-being. Prior to public service, Ann served as as executive director of health and well-being at global design firm IDEO. During her decade at IDEO, her portfolio included the design of HIV-prevention products, digital mental health tools, and new models of healthcare delivery. In the first decade of her career, Ann was a producer and filmmaker for public television. Her credits include the award-winning PBS/Frontline series “The Age of AIDS” and “Unnatural Causes: Is Inequality Making Us Sick?” the landmark documentary series on the social determinants of health. She has reported for the public radio from Botswana, India, and North Korea. Her latest documentary, “Lovesick,” is about a physician in India who is also a matchmaker for her HIV-positive single patients. Ann is a graduate of Harvard College, with a joint degree in Anthropology & the Study of Religion. She is a board member of Noora Health. And, unlike her dear friend the Surgeon General who identifies as a cat person, considers herself a dog person.

New Dimensions
Humans Are Wired For Art - Susan Magsamen & Ivy Ross - ND3829

New Dimensions

Play Episode Listen Later Jan 15, 2025 57:20


Magsamen and Ross emphasize the transformative power of art, in all its forms. It impacts neural circuitry, physiology, and behavior, enhancing physical and mental well-being, reducing stress, improving cognitive function, and fostering social connections. They highlight the importance of integrating the arts in healthcare, education, and community building. Susan Magsamen is the founder and executive director of the International Arts + Mind Lab, Center for Applied Neuroaesthethics (known as the IAM Lab) at Johns Hopkins University School of Medicine, where she's a faculty member in the Department of Neurology. Ivy Ross is Chief Design Officer of Consumer Devices at Google and has led teams that have won hundreds of design awards. She's a National Endowment for the Arts grant recipient and was ninth on Fast Company's list of the 100 Most Creative People in Business in 2019. Susan Magsamen and Ivy Ross are Co-authors of Your Brain on Art: How the Arts Transform Us. (Random House 2023)Interview Date: 10/14/2024 Tags: Susan Magsamen, Ivy Ross, doodling, E.O. Wilson, salience, neuro arts, neuroaesthetics, improv, endocrine system, James Pennebaker, Stuart Brown, play, neurosynapses, John Krakauer, Art & Creativity, Health & Healing, Personal Transformation

The New Dimensions Café
The power of Art to Enhance our Well-Being -Susan Magsamen & Ivy Ross - C0626

The New Dimensions Café

Play Episode Listen Later Jan 15, 2025 12:16


Susan Magsamen is the founder and executive director of the International Arts + Mind Lab, Center for Applied Neuroaesthethics (known as the IAM Lab) at Johns Hopkins University School of Medicine, where she's a faculty member in the Department of Neurology. Ivy Ross is Chief Design Officer of Consumer Devices at Google and has led teams that have won hundreds of design awards. She's a National Endowment for the Arts grant recipient and was ninth on Fast Company's list of the 100 Most Creative People in Business in 2019. Susan Magsamen and Ivy Ross are Co-authors of Your Brain on Art: How the Arts Transform Us. (Random House 2023)Interview Date: 10/14/2024 Tags: Susan Magsamen, Ivy Ross, aesthetic mindset, curiosity, playful exploration, sensorial experience, colored pencils, color is a vibration, chromasonics, Art & Creativity Health & Healing, Personal Transformation

Doing CX Right‬ Podcast
158. Why Your Company Needs a Chief Design Officer (And What They Actually Do) | Mauro Porcini

Doing CX Right‬ Podcast

Play Episode Listen Later Jan 13, 2025 35:03


Can your company survive in today's market without putting design at the core of your business strategy? How do successful brands consistently create products and experiences that customers love? In this powerful episode, Stacy Sherman and PepsiCo's Chief Design Officer, Mauro Porcini, reveal why treating customers as "people" rather than consumers transforms business outcomes. Learn how the revolutionary "15% rule" sparked billion-dollar innovations, why kindness drives productivity, and how to build design teams that deliver real results. Discover practical frameworks for balancing global brand consistency with local market needs, and get actionable strategies for using AI to enhance human creativity, not replace it. Learn more at .

STANDARD H Podcast
Ep. 145 - Christian Knoop ( Chief Design Officer IWC Watches)

STANDARD H Podcast

Play Episode Listen Later Jan 7, 2025 55:16


Today's guest is a special one. Christian Knoop is the Chief Design Officer of IWC, perhaps my favorite watch brand, and certainly my first love among them. Christian and I met a year ago at an event in their flagship boutique on Rodeo Drive, and he was kind enough to host me last April when I also toured the factory. Needless to say it was an incredible experience and the hospitality was amazing. We chat about his design background, his approach to design, the various families in their catalogue and Christian offers a glimpse into what it was like designing a watch with Lewis Hamilton. I hope you enjoy our conversation because I sure did. Links: STANDARD H https://standard-h.com/ @standardh_ IWC https://www.iwc.com/ @iwcwatches

Nodes of Design
Nodes of Design#119: The Business of Accessibility and Inclusive Design with Benedikt Lehnert

Nodes of Design

Play Episode Listen Later Jan 1, 2025 49:52


Benedikt is a seasoned design executive with the heart of a maker and 20+ years of deep expertise in creating impactful products people love and leading the world-class teams that make them. His leadership has shaped how hundreds of millions of people interact with technology. Benedikt is the founder of 74West, a hands-on advisory practice where he partners closely 1:1 with CEOs and boards who are at pivotal moments with their business. Combining his proven, practical frameworks for transformational leadership with cutting-edge research, Benedikt helps company leaders forge exceptional teams, strategies, and tactics to deliver products that inspire customer love and thus create lasting business value. Benedikt also serves as an Entrepreneurship & Design Fellow at Princeton University, where he teaches aspiring entrepreneurs both during the academic year (“Creating value in the real world”) and the eLab summer program at the Keller Center. His research explores the convergence of entrepreneurship, humanistic design, and business leadership with a focus on AI and co-creativity, neuroaesthetics, and the socio-economic responsibility of design. As a board member of the Design Executive Council (DXC) Benedikt helps shape the standards of humanistic design and strategic leadership as AI transforms experience design and business strategy. Until January 2025, Benedikt was the Chief Design Officer at Stark tackling Digital Accessibility which he sees as “one of this century's biggest design problems that's affecting 2B+ people on the planet.” As Chief Design Officer of SAP, he led 1000+ designers, researchers, and engineers, reporting directly to SAP's Executive Board to transform the customer experience across the company's portfolio.  As a design executive at Microsoft, he directed key UX teams including Office and M365 Experiences while leading the evolution of the Fluent design system and aligning Microsoft's mobile apps across platforms. Benedikt joined Microsoft through the $150M+ acquisition of Wunderlist, where he was Chief Design Officer. He scaled the product team to 70 people and helped secure funding from Atomico and Sequoia Capital. Benedikt is also the author of Typoguide, an international keynote speaker and angel investor in design-driven startups. His award-winning work has been featured in publications worldwide. Born in Saarland, Germany to a family of craftspeople, Benedikt's appreciation for purposeful, well-crafted work runs deep. He divides his time between Princeton, NJ and Kingston, NY. You can follow Benedikt here: Web: www.benediktlehnert.com Linkedin: www.linkedin.com/in/benediktlehnert Newsletter: benediktlehnert.substack.com DXC Profile: https://www.designexecutivecouncil.com/articles/introducing-benedikt-lehnert-and-his-ideas-on-radical-self-inquiry-and-creative-leadership Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and join the knowledge-sharing community Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Fresh Meet
Brands in progress: Has Purpose served its purpose?

Fresh Meet

Play Episode Listen Later Dec 5, 2024 84:08


The flood of ‘purpose-led marketing' has seen it lose its meaning, and businesses wade into issues beyond their remit - neglecting their real ethical responsibilities. So what now for purpose? Joining Manifest's Chief Design Officer, Martin Farrar-Smith are Copywriter & Author Nick Asbury whose latest book, The Road to Hell argues that purposeful business results in bad marketing; Gemma Ballinger, Managing Director of Studio Output who build brands and digital experiences full of character, difference and purpose; and from Manifest, we have Creative Director Daisy Phillips and Founder & CEO Alex Myers who believe purpose-led marketing is over and are on a mission to inspire an era of ‘progress-driven marketing'.

The Marketing Factor, by Cobble Hill
Dan Kenger Shares How Hims & Hers is Humanizing Healthcare Design

The Marketing Factor, by Cobble Hill

Play Episode Listen Later Dec 4, 2024 48:04


The world of healthcare design was stuck in a time warp - stock photos, clinical messaging, and designs that spoke more to insurance companies than humans. That started changing when Dan Kenger saw an opportunity to bring consumer-first design to an industry that had forgotten about the consumer. During his Gin Lane days, Dan's content-first approach and selective client philosophy helped create the modern D2C playbook through work with brands like Harry's and Sweetgreen. He'd actually helped create Hims' original brand identity back in 2017, so when he joined as Chief Design Officer in 2020, he was building on a foundation he'd already laid. Whether you're a designer, brand builder, or just curious about how thoughtful design can transform entire industries, this episode is packed with powerful insights.

Creative Capes
What does it mean to be the Chief Design Officer at Zoom

Creative Capes

Play Episode Listen Later Nov 29, 2024 71:34


Chief Design Officer Series: Episode 2Mark Kawano, Chief Design Officer at Zoom, shared his 25+ years of experience in companies like Apple, Slack, and Adobe and the importance of influencing Design beyond the design organisation.Join us for the third episode of our Chief Design Officer Series, where we talk to Chief Design Officers from the most forward-thinking companies.  https://fla.wiki/41fznNE

Creative Capes
Travis Isaacs from Cisco on how to become your company's first Chief Design Officer

Creative Capes

Play Episode Listen Later Nov 20, 2024 83:22


Chief Design Officer Series: Episode 2 Travis Isaacs, Chief Design Officer at Webex Collaboration at Cisco, shared his perspective on the unique superpowers designers can bring to the boardroom and the essential skills needed for success in executive roles. Join us for the second episode of our Chief Design Officer Series, where we talk to Chief Design Officers from the most forward-thinking companies. https://fla.wiki/3ALA1rx

Crude Conversations
Chatter Marks EP 98 A better future through design and landscape architecture with Jonny Hayes

Crude Conversations

Play Episode Listen Later Nov 19, 2024 76:31


Jonny Hayes is the the Chief Design Officer at the Anchorage Museum. But before he was at the Museum, he worked in architecture firms where he preferred to spend his time on projects that improved peoples' lives. Like playground design and transportation. He enjoyed what he was doing there, but the more he learned about the Museum, the more he appreciated it as a community learning space, a place of knowledge where people came to learn. And then he realized how much the local community could benefit from the knowledge that comes from the archives and the artists and the community members that the Museum works with. He believed then, as he does now, that by sharing more voices visitors get a better sense of who we are as Alaskans.  The work that Jonny does finds itself at a cross-section of people and the places they live. That includes how people interact with each other and their environment, and how both of those things shape them. But how do humans interact with each other and with their environment? For Jonny, this is an ongoing and ever-evolving question. It applies to the work he does at the Museum, as well as his insight into city planning. So, he's always thinking about how the city of Anchorage can be improved, be it through building construction, public spaces, or how roads impact communities and transportation. Because if we're better oriented to our environment — both natural and urban — then we're more equipped to live within the world that's around us.

Design Better Podcast
Live at Savannah College of Art and Design, with Kate Aronowitz, Steve Johnson, Kat Holmes and Jaime Lopez

Design Better Podcast

Play Episode Listen Later Nov 19, 2024 66:24


When Aarron was in college studying painting and drawing, he had an absolute certainty about the path my career would take. He was going to move to New York, make it big as an artist, and never look back. And Eli, as an undergrad in product design, wasn't sure what a career in his field even looked like. The skillset wasn't clearly defined yet. The outdoor product companies he was eyeing wanted me to conform to a neat little box: “Are you an industrial designer, or a mechanical engineer?” He wasn't sure how he fit in. Did our careers unfold as we expected? Absolutely not. Life and careers rarely go according to plan. There's so much beyond our control. But, despite the unexpected twists, there are lessons that can guide us in the right direction. And that's what we're here to explore today in this special live episode of Design Better, recorded right here at the Savannah College of Art and Design. Today, we'll be speaking with four design leaders who took a winding path but all found their way to significant work. Bios Kate Aronowitz is a design executive who has built her career empowering teams at some of Silicon Valley's most iconic companies. In addition to her role leading GV's operations team, Kate coaches GV portfolio companies on cross-functional design processes, scale, product development, and management strategy. Kate has built world-class design teams at eBay, LinkedIn, Facebook (now Meta), and Wealthfront. She joined the first user experience team at eBay before taking her experience to LinkedIn, where she started the user research team. As Facebook's first design executive, Kate grew the organization from 20 to 200, establishing multidisciplinary design teams in front-end engineering, user research, content strategy, and communication design. Steve Johnson, VP of Design at Netflix, leads a diverse, multidisciplinary, Emmy-award-winning Experience Design organization. His team's commitment to discovery, product innovation, brand development, and personalization has set the standard for streaming media platforms across the world. Prior to Netflix, Steve also led design teams at LinkedIn and Adobe. Jaime Lopez, Chief Design and Marketing Officer at Flatiron Health, Jaime Lopez is the Chief Design & Marketing Officer at Flatiron Health. She has over 15 years of startup product, design and marketing experience with a passion for creative problem solving and building and mentoring teams. In her role at Flatiron Health, Jaime uses her background to create and deliver high-quality experiences to oversee the company's entire marketing and design suite.  Kat Holmes is EVP and Chief Design Officer at Salesforce where she's driving the future of AI, Data, and CRM experiences. As the author of the best-selling book Mismatch: How Inclusion Shapes Design, Holmes works with multidisciplinary teams to set a foundation for why designing with excluded communities drives better solutions for everyone. Her work has been featured by NPR, BBC, Fast Company, Forbes, The Economist, and many more. Visiting the links below is one of the best ways to support our show: Wix Studio: With Wix Studio, agencies and enterprises can create, develop and manage exceptional web projects with hyper efficiency. And if you're worried about the learning curve eating into time you don't have, don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running. For your next project, check out wixstudio.com. Wine Access: We love wine, but often feel overwhelmed by the options out there. But we recently joined Wine Access who not only ship to your door some of the world's most inspiring wines, they also educate subscribers with full color information cards that accompany each bottle. You should totally join The Waitlist Wine Club. Just visit wineaccess.com/waitlist and use Promo Code: DESIGNBETTER for $25 off your first shipment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chatter Marks
EP 98 A better future through design and landscape architecture with Jonny Hayes

Chatter Marks

Play Episode Listen Later Nov 19, 2024 76:31


Jonny Hayes is the the Chief Design Officer at the Anchorage Museum. But before he was at the Museum, he worked in architecture firms where he preferred to spend his time on projects that improved peoples' lives. Like playground design and transportation. He enjoyed what he was doing there, but the more he learned about the Museum, the more he appreciated it as a community learning space, a place of knowledge where people came to learn. And then he realized how much the local community could benefit from the knowledge that comes from the archives and the artists and the community members that the Museum works with. He believed then, as he does now, that by sharing more voices visitors get a better sense of who we are as Alaskans.  The work that Jonny does finds itself at a cross-section of people and the places they live. That includes how people interact with each other and their environment, and how both of those things shape them. But how do humans interact with each other and with their environment? For Jonny, this is an ongoing and ever-evolving question. It applies to the work he does at the Museum, as well as his insight into city planning. So, he's always thinking about how the city of Anchorage can be improved, be it through building construction, public spaces, or how roads impact communities and transportation. Because if we're better oriented to our environment — both natural and urban — then we're more equipped to live within the world that's around us.

Autoline After Hours
AAH #717 - Designing for the Future w/ Ralph Gilles Stellantis' Chief Design Officer

Autoline After Hours

Play Episode Listen Later Nov 1, 2024 59:22


TOPIC: Car Design PANEL: Ralph Gilles, Chief Designer, Stellantis; Joe DeMatio, Hagerty; Gary Vasilash, shinymetalboxes.net; John McElroy, Autoline.tv

Creative Capes
What I had to learn when I became a CDO? | Chief Design Officer at citizenM

Creative Capes

Play Episode Listen Later Nov 1, 2024 72:56


CHIEF DESIGN OFFICER SERIES: Episode 1 Claudia Abt, Chief Design Officer at citizenM hotels oversees design and space planning for new hotel developments. She shares her perspective on being a designer at the C-level, what she had to learn when she became a Chief Design Officer and what value she brings to the business through design. Join us for our first episode of Chief Design Officer Series, where we talk to Chief Design Officers of the most forward-thinking businesses.

Uncensored CMO
An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

Uncensored CMO

Play Episode Listen Later Sep 25, 2024 60:51


In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can make innovation that works, (and he really knows, because if you've read the book, there are 24 characteristics that he talks about that are essential). Timestamps00:00 - Intro00:56 - The office of Pepsi's Chief Design Officer02:56 - How Mauro got into design07:01 - Why you need to focus on people when innovating16:29 - Why so many innovations fail23:17 - Hiring the right people to foster innovation25:42 - Key characteristics of successful innovators33:50 - How to inspire kindness, optimism and curiosity40:27 - Finding the balance in character traits47:58 - The ideal recipe for innovation51:26 - How to cultivate happiness at work55:10 - Fighting the dictatorship of normal57:00 - Pepsi Rebrand

The Design Vault
Braun ET66 Calculator: The Power of Principles

The Design Vault

Play Episode Listen Later Sep 23, 2024 32:57


In this episode of The Design Vault, we explore the iconic Braun ET66 calculator, designed by Dieter Rams in 1987. We discuss how this calculator, now featured in the Museum of Modern Art, embodies Rams' 'less, but better' philosophy through its distinctive features like convex circular buttons and a high-contrast color scheme. We highlight how the ET66's ergonomic design and intuitive layout demonstrate the lasting impact of thoughtful industrial design.   Our conversation then shifts to Dieter Rams' influential career as Chief Design Officer at Braun and his ten principles of good design. We examine how Rams' approach has shaped modern design, including its notable influence on Apple's product aesthetics. We also discuss how the ET66's design principles have been adapted for digital interfaces, as seen in the iPhone's calculator app.   We conclude by challenging the myth of the lone design genius, exploring the shift towards collaborative, user-centered design approaches in today's complex technological landscape. Join us as we shape the future of design by learning from the past.   FOLLOW US Linkedin Albert Linkedin Thamer Instagram   Hosts: Albert Shum and Thamer Abanami Production and Post-production: Romina Hakim, Toño Tellez and Poonam Patel Music: Red Lips Media LLC Brand Design: Rafael Poloni      

Move Fast. Break Shit. Burn Out.
Melora Zaner, Chief Design Officer at TIAA - Designing Tomorrow: Visionary Leadership in Action

Move Fast. Break Shit. Burn Out.

Play Episode Listen Later Aug 13, 2024 39:49


In our latest episode, we sit down with Melora Zaner, the Chief Design Officer at TIAA, who integrates her punk rock roots with a strategic design vision to lead transformative change. Starting her journey as a songwriter and lead singer in a punk band, Melora learned the power of creating meaningful connections through art, storytelling, and design. This foundation has shaped her professional ethos of being “firm in intention but flexible in form”, guiding her through diverse roles in her career. In her current position, Melora emphasizes the importance of inclusive leadership, aiming to bring others along in her journey. She reflects on her experiences, from the early days of designing at Microsoft to living and working in China, highlighting her role in pioneering meaningful. Melora believes in fostering a design-led culture that inspires and empowers clients and customers, focusing on creating environments where people can build history and memories together. Through her work, Melora continues to champion the idea that technology evolves, but the meaningful experiences it enables can have a lasting impact. Tune in and connect with your inner punk rocker. Original music by ⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠.

On Brand with Nick Westergaard
Designing the WNBA Brand with Michael Ian Kaye

On Brand with Nick Westergaard

Play Episode Listen Later Aug 12, 2024 33:08


Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today's most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell's The Tipping Point and Chuck Palahniuk's Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Brand podcast. About Michael Ian Kaye Michael Ian Kaye is the Chief Design Officer at SYLVAIN, working with a diverse set of clients including Walmart, Meta, Kate Spade, Marriott, Stella Artois, Calvin Klein, IMG New York, Fashion Week, and The Information. His work in strategy, design, and communications has helped shape, define, and impact many well-known brands and institutions across industries. Kaye's iconic designs for books like Malcolm Gladwell's The Tipping Point and Chuck Palahniuk's Fight Club have left an indelible impression on American culture. His work has received numerous awards and resides in the permanent collection of the Cooper Hewitt National Design Museum. From the Show What brand has made Michael smile recently? We started and ended our conversation on with brands adopting Charlie XCX's Brat design — from de facto nominee Kamala Harris to plant-based sausage brand, Field Roast, who used it to promote literal brat(wurst). Connect with Michael on LinkedIn and the SYLVAIN website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

A Change of Brand
Pepsi with Mauro Porcini

A Change of Brand

Play Episode Listen Later Aug 6, 2024 47:51


When Pepsi's overly philosophical rebrand launched in 2009, it was a real head scratcher for average consumers and design aficionados alike. While their 125th anniversary provided an opportunity for change, how do you even begin to rebrand such a global company like Pepsi? In this masterclass on playing the long game, Mauro Porcini, Chief Design Officer at Pepsico, tells the story of how he and his team across 17 Pepsi design centers executed a rebrand 10+ years in the making.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.

Innovation Storytellers
166: How TIAA is Transforming Retirement into Longevity

Innovation Storytellers

Play Episode Listen Later Aug 6, 2024 35:10


I sat down with Melora Zaner, the Chief Design Officer at TIAA, to discuss the often-overlooked value of incremental innovation and the transformative power of design in addressing pressing societal challenges like retirement.  Our conversation starts with an urgent issue that many are facing—the retirement crisis in America. We discuss the alarming statistics indicating that 40% of Americans are on track to run out of money in their retirement years. Melora offers an intriguing alternative by asking, "What if we shift our thinking from 'retirement planning' to 'longevity planning'?" This approach puts the focus on sustained income, healthcare provisions, and overall quality of life, rather than just a lump sum that may or may not last a lifetime. Innovation doesn't have to be grandiose to be impactful, as Melora eloquently points out. The episode delves into the concept of 'breadcrumbing,' a term Melora uses to describe the art of celebrating small, incremental changes that lead toward a significant shift. These small steps, often overlooked in the constant quest for disruptive change, can offer customers stepping stones, helping them see a future where their needs and concerns are addressed. We also discuss the importance of storytelling in the journey of innovation. How do you narrate a story that balances the celebration of small victories with the drive toward grand visions? The idea is to offer manageable steps, or breadcrumbs, to make the journey less daunting and more rewarding for both customers and organizations. These incremental changes shouldn't be underestimated; they often result in exponential gains over time, especially when they address specific customer pain points. Finally, Melora shares insights into getting internal stakeholders on board with innovation. She emphasizes that incremental wins can build confidence internally and set the stage for bigger, more disruptive changes in the long run. Tune into this episode of Innovation Storytellers Show to explore the power of incremental innovation and design-led thinking in transforming how we approach complex challenges, from the retirement crisis to customer engagement and internal alignment. Because sometimes, the biggest changes start with the smallest steps. Don't miss this enlightening discussion, full of actionable insights and thought-provoking concepts that challenge the status quo.

Shift AI Podcast
Design Thinking and Digital Dexterity with CDO of Domo, Chris Willis

Shift AI Podcast

Play Episode Listen Later Aug 1, 2024 32:16


In this episode, we explore the role of design thinking in AI and data analytics, highlighting the importance of creating human-centered solutions. Chris Willis, Chief Design Officer at Domo shares valuable insights from his career in media, design and technology, emphasizing the necessity of digital dexterity and continuous learning in our rapidly evolving digital landscape. The conversation also delves into the potential and challenges of AI, addressing the risks of over-reliance on convenient answers and underscoring the critical need for robust AI safety measures. Show Notes: [00:02:46] Chris's experience and background [00:03:51] Growing up in New Hampshire and creative upbringing [00:05:53] Discussion on design thinking and its importance in problem-solving. [00:09:42] How Domo started and the application of design thinking principles in the company. [00:13:39] The Anna Karenina principle of business [00:18:38] Different styles of AI language models and their implications. [00:19:25] Using AI tools like ChatGPT for ideation and as a search engine. [00:23:21] Predicting future AI trends [00:27:09] Mentors and their impact on Chris' career. [00:29:07] Two words to describe the future of work - "digital dexterity" Connect with Chris Willis LinkedIn: ⁠https://www.linkedin.com/in/cwillis/ Connect with Boaz Ashkenazy LinkedIn: ⁠https://www.linkedin.com/in/boazashkenazy⁠ X: ⁠boazashkenazy Email: shift@simplyaugmented.ai

House Calls with Dr. Vivek Murthy
Ann Kim: What Does Friendship Mean To Us?

House Calls with Dr. Vivek Murthy

Play Episode Listen Later Jul 23, 2024 18:59


In celebration of World Friendship Day, the Surgeon General invites an old friend and House Calls producer to talk about how their deep connection has seen them through the best of times and the worst of times, sustaining them both personally and professionally. (00:28) House Calls gets personal as Dr. Murthy introduces an old friend (who is also a House Calls producer) (01:56) How Dr. Murthy and his friend Ann Kim met (03:27) How many marriages have resulted from Dr. Murthy's personal pastime of matchmaking? (03:54) How has Dr. Murthy and Ann Kim's friendship cultivated a focus on social connection? (04:44) How can we find the light in other people? (05:28) Why is talking with a friend in challenging times so helpful? (08:38) How can a friend help us explore our interests and find our focus? (11:29) How can we help children foster deep friendship with their siblings? (13:27) Dr. Murthy shares his favorite poem about friendship. (16:11) How can we inspire more friendship?   We'd love to hear from you! Send us a note at housecalls@hhs.gov with your feedback & ideas. For more episodes, visit www.surgeongeneral.gov/housecalls.      Ann Kim, House Calls Producer and Friend Instagram: @annkimannkim   About Ann Kim  Ann Kim is Chief Innovation & Design Officer at the Office of the U.S. Surgeon General. In this role, Ann and her team aim to bring creativity and design thinking to government, modernizing and humanizing ways to advance public health. She oversees the surgeon general's website, first-ever podcast (“House Calls with Dr. Vivek Murthy”), and creative development of new products and initiatives. She served as Chief Design Officer during Dr. Vivek Murthy's previous tenure from 2016-2017, developing campaigns to address substance use, opioids prescribing, and emotional well-being. Prior to public service, Ann served as as executive director of health and well-being at global design firm IDEO. During her decade at IDEO, her portfolio included the design of HIV-prevention products, digital mental health tools, and new models of healthcare delivery. In the first decade of her career, Ann was a producer and filmmaker for public television. Her credits include the award-winning PBS/Frontline series “The Age of AIDS” and “Unnatural Causes: Is Inequality Making Us Sick?” the landmark documentary series on the social determinants of health. She has reported for the public radio from Botswana, India, and North Korea. Her latest documentary, “Lovesick,” is about a physician in India who is also a matchmaker for her HIV-positive single patients. Ann is a graduate of Harvard College, with a joint degree in Anthropology & the Study of Religion. She is a board member of Noora Health. And, unlike her dear friend the Surgeon General who identifies as a cat person, she considers herself a dog person.

Hard Parking Podcast
Guest Ralph Gilles Conversation

Hard Parking Podcast

Play Episode Listen Later Jul 22, 2024 37:24


EP234 Ralph Gilles like you've never heard before on the city of Detroit, vehicle designs he worked on that are rarely mentioned, and diversity with growth. This coffee shop style conversation is one to remember. In car news, Hyundai has Gameboy problems. Ralph Bio from Stellantis.com Ralph Gilles was appointed chief design officer for the Chrysler, Dodge, Jeep®, Ram, Maserati and Fiat (Latin America) brands in January 2021. He is also a member of Stellantis' Top Executive Team. He is responsible for shaping and directing design across the brand's portfolio as it moves toward electrification. He is extremely active inside and outside of the company. Gilles serves as the executive sponsor of the Stellantis African Ancestry Network Diaspora (STAAND) in addition to playing a supporting role with the Stellantis Global Diversity Council. At his alma mater, College for Creative Studies (CCS) in Detroit, Gilles serves as a member of the CCS board of trustees. An avid car enthusiast who enjoys spending time at the track, go-karting and watching Formula 1 auto racing, Gilles has participated in the Targa Newfoundland Rally, the Car and Driver One Lap of America and the SRT Viper Cup Series. In addition, he frequently serves as a judge at various Concours d'Elegance events across the country, including Pebble Beach and Amelia Island, as well as the EyesOn Design car show. Gilles has earned numerous academic and industry awards, including the Michigan State University Eli Broad Graduate School of Management Young Alumni Achievement Award, Automotive Hall of Fame Young Leadership & Excellence Award, NV Magazine Innovation Award, Black Engineer of the Year President's Award and N'Digo Foundation N'Design Award. Since first joining the company in 1992 as a designer, Gilles has put his extensive academic background in industrial design and business administration to use, holding various positions within the company, including:  2021, Chief Design Officer, Stellantis 2015, Head of Design, GEC, Fiat Chrysler Automobiles N.V. 2011, President and CEO – Dodge/SRT and Motorsports, FCA US LLC 2009, President and CEO – Dodge Brand 2009, Senior Vice President – Product Design, FCA – North America 2008, Vice President – Design, Chrysler LLC 2006, Vice President – Jeep/Truck, Color and Trim Studios, and Specialty Vehicles, Chrysler LLC, DaimlerChrysler 2005, Director – Truck Exterior/Interior Design Studio 2001, Director – Design Office, Large Car Studio, Family Vehicles 1999, Senior Manager – Design Office, Studio 3 1998, Manager – Design Office, Jeep Interiors, Chrysler Corporation 1992, Designer – Design Office Gilles holds a Master of Business Administration from Michigan State University (2002) and a Bachelor of Fine Arts in industrial design from the College for Creative Studies in Detroit (1992). Car News: https://www.reuters.com/legal/litigation/lawsuit-accuses-hyundai-faking-us-sales-data-electric-cars-2024-07-08/ https://insideevs.com/news/724328/hyundai-kia-ioniq-5-gameboy/amp/ Contact Hard Parking with Jhae Pfenning: email: HardParkingPodcast@gmail.com Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Hardparkingpod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/hardparkingpodcast/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jhaepfenning/⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠https://youtube.com/@hardparking ⁠⁠

Dare to Move
373. Supporting Women at Every Life Stage with Aubrey Hubbell

Dare to Move

Play Episode Listen Later Jul 22, 2024 66:59


Aubrey Hubbell is Co-Founder and Chief Design Officer of Hazel, a luxe, innovative femme care brand for the ever-evolving woman. Hazel empowers women with thoughtful, groundbreaking products – starting with the High & Dry Brief, a disposable brief for leaks. Similar to our journey here at kozēkozē, Aubrey had a two year product development journey with Hazel's first product, the High and Dry brief, which she takes us through today. From securing investment, to navigating company changes during pregnancy and becoming a mother, get inspired by Aubrey Hubbell, as she holds nothing back. Find Hazel in store at a Wegman's or Meijer near you, or online at HelloHazel.com IG: @hellohazel_ @aubreyrachael LinkedIn __________________________________ @kozekozemama on TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase Nip Gloss ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or Pre-Order the kozēpee peecup (for ovulation and pregnancy testing) with code THANKYOU20 Want commission + discounts to kozēkozē products? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to be an affiliate and kozēkozē insider :) Sign-up for the kozēkozē newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *********** Connect with our host on IG: @garrettnwood Follow kozēkozē on IG: @kozekozemama Podcast Instagram for details on past guests: @kozekozepodcast If you like Garrett's voice, check out her ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠meditations here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email garrett: garrettkusmierz@kozekoze.com #ttc #ttccommunity @secondaryinfertility

UXpeditious: A UserZoom Podcast
How the ‘pulling the thread' methodology can help solve your complex problems

UXpeditious: A UserZoom Podcast

Play Episode Listen Later Jul 1, 2024 10:19


Episode web page ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Episode Description: In this insightful episode recorded at the UXDX conference in New York City, host Nathan Isaacs talks with Jehad Affoneh, the Chief Design Officer at Toast, to delve into an innovative methodology his team employed to enhance the customer experience for Toast's 100,000+ restaurant customers. Toast is a restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. Key Themes: Pulling the Thread Methodology: Addressing complex problems by finding the right thread in a tangled ball of yarn and pulling it to untangle the complexity. Steps to Implement: Identify pain points from both customer and internal perspectives. Find themes within these pain points to locate scalable solutions. Test these solutions with a cohort of customers to validate effectiveness. Challenges in the Restaurant Industry: Restaurants operate in fast-paced, high-stress environments with frequent technical issues. Reflections on the Journey: The rewarding nature of working at Toast, making daily impacts on real people and communities. The satisfaction of seeing long-term projects come to fruition and positively affect customers. Additional Resources: Toast website UXDX Conference UserTesting Subscribe and Follow: Don't forget to subscribe to the Insights Unlocked podcast for more expert insights and tips on designing digital products that people love. Follow us on LinkedIn for updates and more content.

The Follow-up
Happy Socks

The Follow-up

Play Episode Listen Later Jun 25, 2024 44:19


With Yorgo Tloupas, CEO and Creative Director of Yorgo&Co.; and Paula Maso, Chief Design Officer of Happy Socks. The original post for the project can be found at https://bit.ly/bnpodcast084

Building Digital Products
Achieving Excellence in Product Design

Building Digital Products

Play Episode Listen Later Jun 14, 2024 9:19


In this insightful episode, Oksana Khrupa, Chief Product Solution Officer at Linkup Studio, explains the key product design stages. She shares important stages in the product design process and describes some common pitfalls. If you want to create a design for your product successfully, then you may find this advice helpful.    Based on the extensive experience of Linkup Studio's designers and especially our Chief Design Officer, Nataliya Sambir, Oksana covers everything from the crucial initial steps to understanding customer needs in the design process steps and the importance of maintaining flexibility and agility in product design phases. Oksana also shared the vital role of communication and collaboration in these these design process steps. She stressed how important it is to stick to iterative testing and validation in the stages of the product design process. She gave an example of how Linkup Studio navigates this landscape of product design. Join us for an instructive talk about the product design stages and comprehend how to apply these principles. Connect with Oksana Khrupa: https://www.linkedin.com/in/khrupaoksana/?originalSubdomain=ua Learn more about Linkup Studio: https://linkupst.com/ Episode Timeline: 00:34 Defining the Product Vision and Business Goals 01:15 Product Research and Analysis 04:07 Ideation 04:52 Design Execution 08:30 Post-launch You may also the episode on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠! Get to know how to manage the design process steps to ensure each step leads to a successful digital product. Do you want to transform your ideas into impactful digital solutions? Reach out to our team at Linkup Studio for expert guidance in every product design phase. Collaborate with Linkup Studio's Designers:  https://linkupst.com/services/hire-product-designers Don't forget to like, subscribe, and hit the notification bell for more updates on the stages of product design and design process steps, along with insights into the latest trends in digital product development. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com/ Contact Us: info@linkupst.com

The Agile World with Greg Kihlstrom
#528: The role of design in shaping the customer experience with Kaaren Hanson, Chief Design Officer at Chase

The Agile World with Greg Kihlstrom

Play Episode Listen Later May 27, 2024 24:07


We are living in an era where customer experience is paramount, and the role of design in shaping that experience cannot be overstated. Joining us today to explore this concept as well as how an organization operationalizes a seamless end-to-end customer experience, is Kaaren Hanson, Chief Design Officer at Chase. Resources Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Salesforce Admins Podcast
Unlocking Diversity in Tech: a Deep Dive with Kat Holmes & Josh Birk

The Salesforce Admins Podcast

Play Episode Listen Later Apr 25, 2024 43:19


Today on the Salesforce Admins Podcast, Admin Evangelist Josh Birk sits down with Kat Holmes, Chief Design Officer and EVP at Salesforce. Join us as we chat about diversity, accessibility, and her book, Mismatch: How Inclusion Shapes Design. You should subscribe for the full episode, but here are a few takeaways from our conversation with […] The post Unlocking Diversity in Tech: a Deep Dive with Kat Holmes & Josh Birk appeared first on Salesforce Admins.

Marketing Today with Alan Hart
416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo

Marketing Today with Alan Hart

Play Episode Listen Later Apr 24, 2024 53:19


Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. After opening and closing an agency with music artist Claudio Cecchetto, he spent 10 years at 3M, then was hired at PepsiCo as Chief Design Officer in 2012 to help them gain a competitive edge over their main competitors at Coke. In this role, he is infusing design thinking into PepsiCo's culture and is leading a new approach to innovation by design that impacts the company's product platforms and brands, which include Pepsi, Lay's, Mountain Dew, Gatorade, Sodastream, Doritos, and many other brands. He leads teams based in cities all over the world, including but not limited to New York City, Dallas, Los Angeles, Miami, London, Moscow, New Delhi, Shanghai, Mexico City, and Cape Town. On the show today, Alan and Mauro talk about what it means to be a Chief Design Officer and how the role came about at PepsiCo. They also talk about the scope of design in an organization like Pepsico today, how design manifests in the work they do, and some examples of the type of work he is doing. Mauro tells us design is not about working with an outside agency; it is about the culture around everything in your company, from finance to branding to shipping and everything in between. PepsiCo realized they needed an outsider who could design their culture and found the perfect candidate in Mauro, who brought the five phases of design culture to their organization. In this episode, you'll learn about:What advice from Steve Jobs inspired PepsiCo to create the Chief Design Officer role? The five phases of redesigning culture What has changed over the past 15 years that is completely changing the business world? Three recent design examples to highlight three business goalsKey Highlights:[02:20] Shoes as a source of love and pain (and business)[05:50] How Mauro learned about innovation and timing[10:45] Why PepsiCo created the Chief Design Officer position [24:24] Being understanding but still calling out bad behavior [25:30] How does design manifest at PepsiCo?[33:15] Innovation is not just about a great idea; it's about being able to take it to market. [36:10] 3 recent design examples to highlight 3 business goals [41:30] Pushing businesses forward through design rather than innovation [44:00] There are two different types of projects. [46:20] Divorce, depression, and the importance of a community that cares[51:20] The barriers to entry are changing, and we need to change with them.Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
How to Make Products That Stick (With PepsiCo's Chief Design Officer)

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast

Play Episode Listen Later Apr 16, 2024 54:02


With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.It sounds a bit cliché, doesn't it?That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

The CMO Podcast
Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design

The CMO Podcast

Play Episode Listen Later Apr 10, 2024 42:16


Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi's founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admired food and beverage companies in the world, with brands that range from Cheetos to Mountain Dew to Gatorade to SodaStream to Quaker. Mauro is the first Chief Design Officer to appear on the podcast. And speaking of firsts–Mauro was the first ever Global Chief Design Officer at 3M (where he spent 10 years) and PepsiCo, where he has thrived for the past 12 years. Mauro was born and raised outside Milan, Italy, studied at the National College of Art and Design, and earned a Masters at the Politecnico di Milano. Mauro is an evangelist for human-centric design and has an unrivaled artistic capacity and energy level. Not to mention, he's stylish—with GQ Italy naming him one of the best dressed people in Italy. Tune in for a conversation with one of the top design thought leaders in the world.Follow Mauro on Instagram: https://www.instagram.com/mauroporcini/And pick up a copy of his recent book "The Human Side of Innovation: The Power of People in Love with People": https://www.penguinrandomhouse.com/books/714051/the-human-side-of-innovation-by-mauro-porcini/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.