Podcasts about digital strategies

In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI.Guest: Pedro Lerma, Founder of LERMA/ AGENCY⁠⁠⁠⁠ ⁠⁠Producer:⁠⁠⁠⁠ Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy MendezHost:⁠⁠⁠⁠Francisco Cardenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠Music: Rolf Ruiz

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   SAP's $1.5 Billion Bet on AI, Q&A (Darian Chwialkowski, Third Stage Consulting) Inside a Real World SAP Implementation (Justin Rauner, CTO at Kiewit) Shocking Whistleblower Claims about S/4HANA   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with Tim CeuppensLinkedin: https://www.linkedin.com/in/timceuppens/Also mentioned in the episode:Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinkingOpenAI Status Page (for when the thought leadership runs out) > https://status.openai.comMeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   ERP Lessons from the Frontlines of SMB Implementations, Q&A (Darian Chwialkowski, Third Stage Consulting) Why SMBs Should Embrace Bots (Nate Stroeher & Geordie McDougall, Third Stage Consulting) Shocking Reason Tech Projects Fail Every Time   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Welcome to The Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today we have a very special guest—someone who's journeyed from Bozzuto VP of Marketing and Digital Strategy to consulting at Paulino Strategies and now becoming a powerhouse voice for Reputation representing the multifamily industry.  Joining us is Daniel Paulino, VP of Real Estate at Reputation. He's seen the multifamily industry from both sides—operations and innovation—and brings a unique perspective on digital experience, marketing, and what's next for our space in the age of AI.

In the latest episode, we address a pressing issue that affects many in Wales: the digital divide. This term refers to the gap between those who have access to digital technology and those who do not, whether due to choice or barriers. It's a critical social justice and economic issue that has far-reaching implications for individuals and communities alike.The Welsh government has recognised the importance of tackling this divide, launching the Digital Strategy for Wales in March 2021. This strategy aims to create an inclusive digital society where everyone can benefit from the advantages that digital technology offers. Mission two of this strategy focuses on equipping individuals with the motivation, confidence, and basic digital skills necessary to navigate our increasingly digital world.Despite these efforts, a significant portion of the population remains digitally excluded. Recent data from the National Survey for Wales revealed that approximately 170,000 individuals aged 16 and over do not personally use the Internet. The reasons behind this exclusion are varied, ranging from lack of motivation and trust in online security to affordability issues related to devices and connectivity.We explore the concept of a minimum digital living standard, which serves as a benchmark for the essential digital goods, services, and skills required for individuals to fully engage in modern life. This standard is not merely about having Internet access; it encompasses a broader understanding of what it means to be digitally included in today's society.One of the key takeaways from this episode is the necessity of a cross-sectoral approach to address the digital divide. It is not solely the responsibility of the government; collaboration among public, private, and third sectors is crucial. By working together, we can co-produce interventions that meet the diverse needs of the community. We also highlight pilot projects being undertaken in Wales to support residents in engaging with digital technology. These initiatives aim to align resources and training with the specific needs of individuals and households, ultimately enhancing their ability to participate in the digital world.As we conclude this episode, we invite listeners to reflect on the importance of inclusivity in our digital society. It is vital that we design services that cater to the wants and needs of individuals, ensuring that everyone has the opportunity to access and engage with essential services. Join us in embracing this challenge and striving towards a future where no one is left behind in the digital age. Hosted on Acast. See acast.com/privacy for more information.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   The Impact of Trump's Tariffs, Q&A (Darian Chwialkowski, Third Stage Consulting) Redesigning the Supply Chain from the Inside Out (Jan Baan, Ema Roloff, Casey Jenkins, Will Quinn) Walmart's US Supply Chain Playbook   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today Chris Nichols sits down with Matt Quale, who serves as President of Digital Banking at Forbright Bank. He has decades of experience in consumer experience, technology, and financial services, having held leadership roles at Texas Capital Bank, Bask Bank, Brighthouse Financial, MetLife, American Express, WebMD, McKinsey, ConAgra, Coca-Cola, and General Mills. Chris and Matt dive into the methodology behind creating a high-performing digital strategy through technology, marketing, and traditional bank strategy. REQUEST YOUR SPOT FOR OUR COMMUNITY BANK SUMMER PERFORMANCE SERIES HERE The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. – Member FDIC

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.Tune in to Discover:What GEO is and how it differs from traditional SEOWhy AI-powered search results are reducing clicks to websites (and how to adapt)5 practical steps to optimize your content for AI-generated answersThe role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibilityHow to audit your current content and improve formatting for AI toolsThe importance of FAQs, citations, quotes, and structured languageWhy “common language” matters more than technical credentials in search visibility

Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon's landscape since 2006. In this episode… Professionals often feel overwhelmed by the pace of innovation, especially when it comes to AI. While many know AI can save time and boost productivity, most still struggle with using it effectively in their daily business or personal workflows. How can you leverage AI tools to enhance creativity, decision-making, and strategic decisions? Digital strategist and eCommerce consultant Danny Silverman uses AI to challenge ideas, simulate expert feedback, and train personalized GPTs. He recommends organizing work by using separate chats, uploading materials to provide context, and clearly defining prompts. Danny also warns against AI hallucination and encourages users to always validate outputs, maintaining that AI should be a collaborator, not a crutch. Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Danny Silverman, Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting, back to discuss how professionals can maximize AI's potential. Danny explains how to structure prompt interactions, how to build personal assistants, and the future of agentic AI. 

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How Elon Musk's Chatbot Grok Will be Used by Federal Agencies, Q&A (Darian Chwialkowski, Third Stage Consulting) The Future of ERP and AI in 2025 (Senior leaders from Oracle NetSuite, Infor, Epicor, and Priority Software) 4 Digital Strategies That Will Dominate the Future of Enterprise Tech   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by Tiger Woods and Rory McIlroy crafts immersive experiences to monetising user journeys, and Kara shares what it takes to build a next-gen sports league for younger audiences. Discover the strategies behind TGL's explosive debut and what's next for community-driven fandom.What You'll Learn in This Episode>> Why TGL prioritised education and user data in its launch season>> How cross-team collaboration fuels TGL's digital success>> The framework Kara uses to filter innovation by value and impact>> How fan engagement functions as an evolving ecosystem, not just features>> TGL's strategy for converting unknown users into loyal advocatesMeet Our GuestKara Baker is Senior Director of Digital Product and Operations at TMRW Sports. With a background spanning NBC Sports and digital strategy, Kara is pioneering tech-driven sports entertainment that meets the expectations of today's fan.About the HostMiheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He's a recognised industry leader transforming how audiences interact with content in real time.Enjoyed the Episode?Subscribe, leave a review, and share with others who are passionate about developing community driven fandom! Visit LiveLike to discover how you can activate your audience. Connect with Miheer Walavalkar on LinkedInFollow Kara Baker on LinkedIn

Ally Financial, Chase Auto and Wells Fargo Auto all reported an increase in auto originations in the second quarter, driven in part by a pull-ahead in car purchases by consumers anxious to buy before tariff-induced price rises.  Ally Financial's auto originations jumped 12.2% year over year in Q2 to $11 billion, while Chase Auto's originations ticked up 4.6% YoY to $11.3 billion. But the bigger news was Wells Fargo's auto originations surging 86.5% YoY to $6.9 billion, according to the banks' earnings reports. Huntington Auto Finance's originations rose 9.5% YoY to $2.3 billion. Ally Financial and Chase Auto also reported growth in lease volume during the quarter.  Meanwhile, credit performance improved across most banks in Q2, with auto delinquencies and net charge-offs down YoY. Bank of America's auto net charge-offs declined 3 basis points YoY to 0.17%. Regional bank performance was mixed, with U.S. Bank's indirect loan and lease originations down 29.1% YoY to $1.4 billion and auto outstandings up at Fifth Third Bank and PNC Financial. Also last week, auto lenders dived into trends across automation in underwriting in the Auto Finance News webinar “Digital Strategies for Exceptional Customer Experiences.” In this episode of the “Weekly Wrap,” Auto Finance News Editor Amanda Harris, Senior Associate Editor Truth Headlam and Associate Editor Aidan Bush discuss trends across second-quarter bank earnings for the week ended July 18. Auto Finance Summit, the premier industry event for auto lending and leasing, returns Oct. 15-17 at the Bellagio Las Vegas. To learn more about the 2025 event and register, visit www.AutoFinance.live/AFS.

Have an idea or tip? Send us a text!The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets.DesMarais reveals a significant shift that's reshaping the marketing world: organic search visibility is declining as "pay-to-play is becoming more important than ever." With Google's expanded ad space and AI features consuming the search results page, there has been a dramatic drop in organic click-through rates. This doesn't mean small businesses, however, should abandon hope - quite the opposite.Local photo retailers possess unique advantages that national companies can't match. Through Google's local customization, smaller businesses can achieve higher visibility in their specific markets. DesMarais emphasizes overlooked yet powerful tactics like optimizing Google Business Profiles and leveraging relationships with other local businesses through cross-promotion and interlinking - signals that establish legitimacy and boost organic rankings.We dive deep into conversion optimization through A/B testing, with DesMarais suggesting approachable starting points like testing email subject lines and comparing designed emails against plain text versions. His insights on landing pages are particularly valuable: "Almost always a designated landing page is going to outperform," he explains, challenginReal Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: Apple Podcasts SpotifyMediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEIndependent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

In this episode of the Oral Surgery Admins Timeout podcast, hosts Jamie Leos (OMS Powerhouse Consulting) and Nathan Greenberg (Firm Media) explore how modern marketing and AI are transforming OMS practices. Guest Chris Suchánek (Firm Media) shares insights from years of working with oral surgery practices, highlighting challenges in shifting from referral-based growth to direct patient acquisition. He explains why strong brand positioning, smart digital strategies, and mixed media campaigns are crucial for standing out in a competitive market. Chris also discusses how AI enables faster competitor analysis, tailored content, and precise audience targeting, saving practices time and money. The conversation dives into practical tips for converting leads, leveraging front office staff, and integrating online and offline touchpoints to build lasting patient relationships. A must-listen for OMS professionals eager to harness AI and elevate their marketing game.

America's oldest subway system is experiencing a renaissance. After facing system-wide speed restrictions and a severe deficit of public trust in early 2023, Boston's MBTA has engineered a remarkable turnaround that's transforming how people move throughout the city and beyond.Andrew Cassidy, MBTA's Senior Director of Digital Strategy, joins us to share how transparency, leadership changes, and creative rider engagement (including their podcast Spilling the Tea) are driving a remarkable turnaround. From new tap-to-pay fares to expanded commuter rail and ferry service, MBTA is rewriting the playbook on how legacy transit systems can modernize.Tune in for a behind-the-scenes look at Boston's transit—and what it means for the future of American public transportation.Subscribe to Transit Tangents and support us on Patreon for early access and exclusive content.Send us a textSupport the show

Mike Hahn, President of Digital Strategy & Operations at Frontline Strategies. The "Big Beautiful Bill" is a must, in order to protect American sovereignty

Wie kann Europa Künstliche Intelligenz innovativ nutzen und zugleich regulieren? Diese Frage stand im Mittelpunkt einer hochkarätig besetzten Podiumsdiskussion im Rahmen der F.A.Z.-Konferenz „Künstliche Intelligenz“. Vertreter aus Politik und Wirtschaft debattierten über Chancen und Herausforderungen der europäischen KI-Regulierung. Im Zentrum der Diskussion, die von Carsten Knop, Herausgeber der Frankfurter Allgemeinen Zeitung, moderiert wurde, stand das neue KI-Gesetz der Europäischen Union. Svenja Hahn (FDP), Mitglied des Europäischen Parlaments und Präsidentin der Allianz der Liberalen und Demokraten für Europa (ALDE), forderte, dass das Gesetz weniger auf Regulierung und mehr auf Innovationsförderung setzen müsse. Sie warnte davor, insbesondere kleine und mittlere Unternehmen durch zu strenge Vorgaben zu überfordern. Damian Boeselager (Volt), ebenfalls Europaabgeordneter und stellvertretender Vorsitzender im Ausschuss für Wirtschaft und Währung, stellte den Schutz der Grundrechte in den Mittelpunkt. Aus seiner Sicht ist es entscheidend, dass KI-Systeme transparent, nachvollziehbar und demokratisch kontrollierbar bleiben. Boeselager betonte aber auch, dass viele kleine Schritte notwendig seien, um Europas Position im internationalen Wettbewerb zu stärken – etwa durch mehr Innovationskapital und bessere Datenverfügbarkeit. Nur so könne die technologische Entwicklung mit den europäischen Werten in Einklang gebracht werden. Christoph Bornschein, Präsident Digital Strategy von Omnicom Deutschland und Chairman der Digitalagentur TLGG, forderte eine klare Vision für die digitale Industrie in Europa. Er warnte davor, dass das KI-Gesetz zwar viel reguliere, dabei aber nicht den Zielzustand einer wettbewerbsfähigen und ethisch verantwortungsvollen Wirtschaft aus den Augen verlieren dürfe. Bornschein plädierte für eine engere Zusammenarbeit zwischen Politik, Wirtschaft und Wissenschaft, um die Chancen der Künstlichen Intelligenz bestmöglich zu nutzen und neue Geschäftsmodelle zu ermöglichen. Die Diskussion zeigte: Der Balanceakt zwischen Regulierung und Innovationsförderung bleibt eine der zentralen Herausforderungen für Europas digitale Zukunft.

Larry and Heidi interview Jon Dodson, Director of Internet Broadcasting and Digital Strategies at Lifeword, about churches using social media like a front door. For some it will be the first point of entry. He also shares some practical ways to get started or build your reach toward the communities you serve. You can email us at info@healthychurchpodcast.com orTo find more information about The Healthy Church Podcast go to:http://www.healthychurchpodcast.comor find us on FaceBook!

In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today's digital-first world. Anthem Creative's Website To learn more about S.A.N.: ​S.A.N.'s X Account​ ​S.A.N.'s Website​ ​S.A.N.'s Impact​ ​Interview with S.A.N. and its creators​ ​Rainforest Foundation US Timestamps: (00:00) Introducing Graeme Watt, Principle at Anthem Creative (06:00) What do you mean by “digital?” (07:15) How do you help nonprofits develop a digital storytelling strategy? (10:10) Getting more funding digitally (13:15) The importance of storytelling (15:40) The future/present of AI fundraising and AI agents (20:30) What is the responsibility of the board in the future? (21:50) The future of AI for nonprofits and fundraising (25:00) What is Anthem Creative? (29:00) Advice to organizations (32:14) Recapping with Read Join us every week as we release a new podcast with information about how you can be the best board member and provide great service to your organization. Listen to the podcast on any of the following platforms: Apple Podcasts Spotify Podcasts Amazon iHeartRadio Visit us at: www.thecorleycompany.com/podcast

How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.

Today's episode features guest host Michael Upshall (guest editor, Charleston Briefings) who talks with David Worlock, Publishing Veteran and Digital Strategy Advisor. David began his career in the scholarly publishing industry over 50 years ago. In this conversation, he reflects on the evolution of scholarly communication since the 1970's when he began working in law publishing, the shift to digital formats and working with other publishers and, currently, the transformation brought on with AI. He also talks about preprints, self-publishing, and the evolving role of librarians and libraries as data collectors, aggregators, and curators of digital content as well as educators. David believes critical thinking is very important, and says “The more central the machines become, the more important the human-to-human interaction will become.” The video of this podcast can be found here: https://youtu.be/9h-0h9PseOk Social Media: LinkedIn: https://www.linkedin.com/in/mupshall/ https://www.linkedin.com/in/davidworlock/ Twitter: Keywords: #AIinPublishing #DigitalLibraries #DigitalTransformation #OpenAccess #Preprints #HigherEducation #LibraryInnovation #Innovation #LibraryJobs #career #collaboration #scholcomm #ScholarlyCommunication #libraries #librarianship #LibraryNeeds #LibraryLove #ScholarlyPublishing #AcademicPublishing #publishing #LibrariesAndPublishers #podcasts

On this episode, I'm joined by a producer who cuts through the noise: Guffy Wright from The Mahoney Group. If you're an insurance professional trying to be everything to everyone, you are about to get run over. I'm not saying that to be negative, but to be real with you: focusing on the wrong clients is the fastest way to burn out and kill your growth.Guffy joins me to break down the exact mindset and strategies he used to double his own business. We get into why "a lot of little things" done consistently is the real secret, how to identify the psychographics of a perfect client, and why saying "no" is one of the most powerful tools you have. This is your chance to build a real strategy while everyone else is just chasing leads.▶▶ Sign Up For Our Social Media Sales Seminar:https://www.completegameu.com/registration-SMSSKEY MOMENTS(00:00:00) Using Digital Strategy To Build A National Insurance Brand | with Guffy Wright(00:05:00) Targeting Growth-Minded Clients(00:09:00) Attracting Ideal Clients through Psychographics(00:11:54) Specializing in Niche Markets for Growth(00:15:05) Athletes with Grit and Empathy in Insurance(00:29:06) “Antifragile” Leadership(00:38:54) Prioritizing the Human Touch in SalesCONNECT WITH ANDY NEARY

Tired of your content efforts falling flat? Discover why going viral is a "bull's errand" and how consistent, strategic content on the right platforms can transform your business. Matt Tompkins, CEO of Two Brothers Creative, reveals the truth about what really works in online marketing for real estate.   Exposing common mistakes agents make and unlocks the power of Google Business Profile and YouTube for local dominance. Learn his exact methodology for creating impactful content, cutting through the noise, and turning engagement into qualified leads.    This is your blueprint for digital success!   Links mentioned during the show: https://www.fyxer.com/ https://contentdrip.io/   Learn more about The Real Estate Marketing Box by following this link:  https://realestatemarketingbox.com/   Connect with Matt on LinkedIn - Facebook - Instagram.   Learn more about Two Brothers Creative on LinkedIn - Facebook - YouTube and online at twobrotherscreative.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you're navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity.

Join Rich LaMonica as he welcomes Chris Hood, an influential speaker, strategist, and author who has reshaped the way companies approach Customer Experience (CX) and Digital Transformation. With over 35 years of experience, Chris has earned recognition as one of the Top 30 Customer Experience Gurus by Global Gurus for two consecutive years. In this captivating episode, Chris Hood dives deep into: ✅ His groundbreaking work at Google in leading digital strategy initiatives. ✅ Storytelling technologies developed at Fox, Disney, Universal, and Electronic Arts. ✅ Writing bestsellers like 'Infailible' and 'Customer Transformation', which offer practical frameworks for businesses striving to thrive in today's evolving marketplace. ✅ How AI, marketing, and customer experience are reshaping the future of business. ✅ His teaching journey at Southern New Hampshire University, guiding the next generation of leaders in the art of blending technology and strategy.

Olive for Education, Ireland's leading EdTech provider for post-primary schools, has announced the launch of its Learning Wallet, in a move to support students, schools and parents during the upcoming Senior Cycle Reform. Olive for Education looks to empower students and educators by making digital learning straightforward, safe, and accessible - exemplified by this latest product launch. The Learning Wallet is Olive for Education's all-in-one digital learning solution, designed to make personalised, curriculum-aligned technology accessible to every post-primary student in Ireland. Available on a subscription basis, the Learning Wallet offers a complete education bundle that includes a high-quality student laptop, built-in security measures, technical support for parents and teachers alike, and bespoke digital learning tools tailored to the Irish secondary school curriculum. CEO of Olive for Education, Ian Gaughran, said on the announcement: "Every student in Ireland deserves access to the tools that will help them thrive in a digital world - that's what the Learning Wallet is all about. As we move into a new era of education with the Senior Cycle Reform and the Digital Strategy for Schools to 2027, it's vital that no student is left behind simply because of cost or access. With the Learning Wallet, we have built a complete solution with equity in mind." This offering is specifically designed for students taking the junior and leaving certificate across Ireland seeking to transition to a 1:1 student device model - where the student has access to their own personal device for use both in the classroom and at home. With the introduction of the new Senior Cycle assessment model in September 2025 - where at least 40% of student grades will come from continuous assessment such as typed-up project work and practicals, the need for digital fluency in schools has never been more urgent. Students need access to digital tools to produce, manage, and submit this work, but that access cannot be limited to those who can afford high-cost devices, nor should it rely on teachers working overtime to bridge the gap. "In the current economic climate, the cost of a secure, education-ready device - typically between €600 and €700 - can be challenging for a lot of families.. With limited government funding currently available, the burden often falls on parents or school fundraising, creating serious barriers to access. We recognised this growing challenge, and wanted to provide a solution that supports all of the most important stakeholders - students, teachers and parents. "Through the Learning Wallet subscription, students gain access to high-quality devices and exclusive educational content, while teachers and parents benefit from ongoing support and control. As Ireland prepares for the most significant education reform in a century, Olive for Education is leading the charge to ensure every student is ready for what comes next," Gaughran added. With a mission to make digital learning equitable and future-focused, Olive for Education partners with schools nationwide to provide a seamless, curriculum-aligned digital experience. Today, led by a team of EdTech and education experts with over 40 years' combined experience, Olive for Education supports nearly 50 schools and over 10,000 students across Ireland, helping to modernise classrooms and bridge the gap between outdated infrastructure and the demands of 21st-century learning. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line a...

Step into the world of digital healing with Lisa Gohil, Head of Digital Health Strategy at Stanford Healthcare, as she joins host Deepak Sharma to explore how AI is transforming the patient and clinician experience in a historically complex industry. From tech debt to trust-building, discover how healthcare is reimagining its future through agentic AI and user-centered digital strategy.Lisa shares her journey from semiconductor floors to public health missions in rural India, ultimately landing at the intersection of medicine and technology. She unpacks how ambient scribing, AI-powered care coordination, and empathy-driven GenAI are not just improving workflows, but restoring human connection in medicine. Learn why she believes AI can help healthcare leapfrog past legacy challenges, redefine relationships between providers and patients, and unlock new frontiers of business and human value. A must-listen for those navigating the future of digital health and purposeful transformation.

 Are you leading true transformation—or just moving faster in the wrong direction? This episode unpacks the critical difference between change and transformation, revealing why speed alone won't future-proof your business. Discover how strategic reinvention, visionary leadership, and letting go of legacy thinking are essential to real transformation. A must-listen for executives, consultants, and transformation leaders navigating AI disruption and digital strategy. 

Step into the world of agentic AI with Munish Gandhi, Co-founder & CEO of Statisfy, as he joins host Deepak Sharma to explore how AI teammates are reshaping customer success in the enterprise. From repetitive tasks to multi-agent orchestration, discover how Statisfy is transforming B2B customer engagement, making human teams more productive and unlocking repeatable customer health.Munish shares his journey from SaaS leadership to AI innovation, highlighting how large language models are revolutionizing the role of customer success managers. Learn how Statisfy is embedding AI invisibly into daily workflows, elevating human potential and enabling new levels of organizational velocity. A must-listen for anyone building tech-enabled teams and navigating the future of work in the AI-powered enterprise.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Everything You Need to Know About Creating a Digital Strategy & Roadmap for Your Digital Transformation: How to Begin Your Digital Transformation with Greg Benton: https://youtube.com/live/bJzBhfB5cXs?feature=share Composable ERP w/ Jan Baan: https://youtube.com/live/wjPDXxgtzRo SAP vs. Oracle vs. D365: https://youtu.be/XWfNtf2sIGo Top AI-Enabled ERP Systems: https://youtu.be/5twRCvqiiqI Four Digital Strategies: https://youtu.be/b8v2x3BrbzY   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Mid-sized oil and gas companies are now at a digital crossroads. While supermajors have pushed forward with large-scale transformation programs, many mid-market firms are only beginning to explore how digital innovation can improve performance. Their operational processes—budgeting, forecasting, asset planning—tend to mirror those of larger firms but constrained by fewer resources and less internal capability. Unfortunately, mid-sized companies cannot simply copy the big-company playbook. They lack dedicated data teams, struggle with legacy systems, and must handle all the integration hassles with bespoke coding. At the same time, they are under the same pressure to lower costs, improve transparency, and make faster, better decisions. Is a pragmatic and impactful digital transformation even possible in this context? Absolutely. In this episode, I speak with Lewis Gillhespy, Executive Advisor at Rockflow, on practical solutions that work with mid-sized firms. By focusing on core business processes—particularly budgeting and production forecasting—smaller firms can drive efficiency through better data quality, increased transparency, and dashboard-driven decision-making. A bonus outcome is that improved data transparency leads to a self-reinforcing data stewardship culture, and why starting with business needs (not technology hype) is the key to lasting change.

In an era where financial institutions race to digitize, TD has taken a distinctive approach by ensuring technology serves a deeper purpose: creating unexpected human experiences. As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, I was joined by Todd Purcell, Head of Digital Strategy, Planning and Partnerships for TD Bank. Our conversation explores how TD's digital ecosystem supports its brand promise with real-world examples of how the bank integrates advanced analytics, personalization, and multichannel engagement to make banking better for people. Todd also discusses how TD's digital strategy has evolved to support rather than supplant human connections, resulting in measurable customer satisfaction and engagement improvements. This episode of Banking Transformed is sponsored by Naehas Naehas provides financial institutions with a centralized platform to efficiently manage product creation, pricing strategies, compliance, and disclosures. By automating complex processes and integrating advanced governance tools, Naehas significantly reduces operational risk and accelerates execution. Trusted by 6 of the 10 largest U.S. banks, our solution supports top-tier institutions in delivering precise, compliant offers with speed and accuracy. ⁠https://www.naehas.com/?utm_source=financialbrand&utm_medium=referral&utm_campaign=Banking_Transformed_podcast

The story of Mack Weldon begins with a moment many men know all too well — standing in the underwear aisle, overwhelmed by choice and underwhelmed by experience. In this episode of Retail Gets Real, Brian Berger, founder and CEO of Mack Weldon, shares how frustration as a consumer inspired him to reinvent men's basics with a focus on smart design, technical innovation, and a radically improved shopping experience.(00:00:00) The origin of Mack Weldon(00:04:58) The story behind the brand name(00:07:30) Growing the brand by knowing the customer(00:12:44) Navigating the AI era as a retail founder(00:19:53) Father's Day picks and the future of retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Mack Weldon: mackweldon.com• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 336. Michelle Gass on leadership, taking risks and her vision for Levi's• 376. How Target's consumer-first strategy drives success• 367. How Kraft Heinz deploys omnichannel strategies across emerging global markets• 349. How Arc'teryx is reaching new heights while staying loyal to its core customers

On this episode of The Association Podcast, industry veteran Ray Van Hilt, VP of Strategy at Yoko Co, joins the show to discuss UX strategies, effective content strategy, and the vital intersection between marketing and IT. Ray shares personal anecdotes from his career journey, such as working for Ringling Brothers and his experience within the association industry. The conversation dives into the importance of a user-centric approach to web design, the evolving role of AI in content strategy, and ways to foster a strong, inclusive company culture.

Feeling buried under content chaos? You're not alone. Ravi Singh, President and Chief Product Officer at Brightspot, joins us to break down how IT leaders can regain control, cut through AI-generated noise, and build scalable, secure content systems. He shares the secrets behind Brightspot's success with some of the world's biggest brands, explains how to avoid costly AI missteps, and reveals how to keep creators at the center of your digital strategy.Key Moments0:00 Meet Ravi Singh, President and CPO of Brightspot4:02 What Brightspot Does and Who They Serve6:33 Tackling Content Sprawl at Scale10:34 Enforcing Governance and Brand Voice with CMS + AI18:13 Empowering Creators with AI, Not Replacing Them22:46 Common Mistakes IT Leaders Make with AI Adoption32:32 Building Trust and Security Through CMS Capabilities37:47 The Pressure to Create More with Less: How to Adapt40:38 Choosing the Right CMS: What IT Leaders Need to Know45:54 Measuring CMS Success and Business Impact50:10 Future Trends in Content Management and AI Integration ---Produced by the team at Mission.org and brought to you by Brightspot.

June 2, 2025: Chris Jenkins, EVP of Digital Strategy and Enterprise Imaging for Healthlink Advisors, joins Bill for the news. As the industry appears to shift focus from cybersecurity to AI adoption, they explore whether this transition is happening too quickly. Then, what does it mean when four major health systems make strategic investments in companies like Rad AI? The conversation also covers Emory Healthcare's decision to deploy the first fully Apple-powered hospital, raising questions about whether this represents a meaningful shift away from traditional Microsoft-dominated environments or simply an expensive experiment. Key Points: 05:00 AI Imaging Expansion 09:05 Google I/O and Use Cases 15:55 Emory Apple Only Hospital X: This Week Health LinkedIn: This Week Health Donate: Alex's Lemonade Stand: Foundation for Childhood Cancer

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Midland grit, tech leadership, and a dash of fun: How did Dusti Wofford become Global Head of Digital Strategy and Technology at CBRE? Trace her path from a strict upbringing to mastering a fast-paced, tech-driven world. Gain sharp insights on building resilient teams, leading with empathy and high expectations, and navigating generational shifts. Learn the power of mentorship, community, and balancing work identity with personal life. Essential listening for leaders cultivating growth, collaboration, and a champion's spirit.

For decades, hydraulic fracturing—or fracking—has relied heavily on water and sand to crack underground rock and release oil and gas. Fracking is safe, proven, and reliable, and in collaboration with horizontal drilling, has resulted in the huge growth in hydro carbon production in the US and Canada.    But fresh water is a scarce resource particularly in arid settings, and in many places under stress because of climate change. Disposal of used water is a technical challenge and costly. The sand resource, or proppant, is both costly to mine and heavy to ship. The mechanical process of forcing water and sand under pressure down the wells and into the rock generates a substantial carbon footprint.    Enter RocketFrac, a Calgary-based innovator using solid rocket fuel to crack the status quo.   Unlike conventional fracking, RocketFrac's technology eliminates the need for water and sand, which dramatically lowers carbon emissions and site disturbance. This self-propping, solid-fuel-based technique also opens up economically stranded assets, including abandoned or underperforming wells, with potential applications in water-stressed regions like California and the Middle East. It's an innovation that could redefine the economics and environmental impact of oil extraction.   In this episode I speak with Pavan Elapavuluri, Chief Technology Officer at RocketFrac, to hear firsthand about the origin of RocketFrac's solution, the physics behind the technology, its regulatory journey, and the digital tools they're using to model outcomes and rank well candidates. From carbon offsets to offshore potential, this episode is an explosive look at what could be the next big leap in oilfield operations.   And yes, those puns are all intended!    ⸻