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Oral Surgery Admin's Time Out: Practice Management Success Tips
In this episode of the Oral Surgery Admins Timeout podcast, hosts Jamie Leos (OMS Powerhouse Consulting) and Nathan Greenberg (Firm Media) explore how modern marketing and AI are transforming OMS practices. Guest Chris Suchánek (Firm Media) shares insights from years of working with oral surgery practices, highlighting challenges in shifting from referral-based growth to direct patient acquisition. He explains why strong brand positioning, smart digital strategies, and mixed media campaigns are crucial for standing out in a competitive market. Chris also discusses how AI enables faster competitor analysis, tailored content, and precise audience targeting, saving practices time and money. The conversation dives into practical tips for converting leads, leveraging front office staff, and integrating online and offline touchpoints to build lasting patient relationships. A must-listen for OMS professionals eager to harness AI and elevate their marketing game.
America's oldest subway system is experiencing a renaissance. After facing system-wide speed restrictions and a severe deficit of public trust in early 2023, Boston's MBTA has engineered a remarkable turnaround that's transforming how people move throughout the city and beyond.Andrew Cassidy, MBTA's Senior Director of Digital Strategy, joins us to share how transparency, leadership changes, and creative rider engagement (including their podcast Spilling the Tea) are driving a remarkable turnaround. From new tap-to-pay fares to expanded commuter rail and ferry service, MBTA is rewriting the playbook on how legacy transit systems can modernize.Tune in for a behind-the-scenes look at Boston's transit—and what it means for the future of American public transportation.Subscribe to Transit Tangents and support us on Patreon for early access and exclusive content.Send us a textSupport the show
Mike Hahn, President of Digital Strategy & Operations at Frontline Strategies. The "Big Beautiful Bill" is a must, in order to protect American sovereignty
Wie kann Europa Künstliche Intelligenz innovativ nutzen und zugleich regulieren? Diese Frage stand im Mittelpunkt einer hochkarätig besetzten Podiumsdiskussion im Rahmen der F.A.Z.-Konferenz „Künstliche Intelligenz“. Vertreter aus Politik und Wirtschaft debattierten über Chancen und Herausforderungen der europäischen KI-Regulierung. Im Zentrum der Diskussion, die von Carsten Knop, Herausgeber der Frankfurter Allgemeinen Zeitung, moderiert wurde, stand das neue KI-Gesetz der Europäischen Union. Svenja Hahn (FDP), Mitglied des Europäischen Parlaments und Präsidentin der Allianz der Liberalen und Demokraten für Europa (ALDE), forderte, dass das Gesetz weniger auf Regulierung und mehr auf Innovationsförderung setzen müsse. Sie warnte davor, insbesondere kleine und mittlere Unternehmen durch zu strenge Vorgaben zu überfordern. Damian Boeselager (Volt), ebenfalls Europaabgeordneter und stellvertretender Vorsitzender im Ausschuss für Wirtschaft und Währung, stellte den Schutz der Grundrechte in den Mittelpunkt. Aus seiner Sicht ist es entscheidend, dass KI-Systeme transparent, nachvollziehbar und demokratisch kontrollierbar bleiben. Boeselager betonte aber auch, dass viele kleine Schritte notwendig seien, um Europas Position im internationalen Wettbewerb zu stärken – etwa durch mehr Innovationskapital und bessere Datenverfügbarkeit. Nur so könne die technologische Entwicklung mit den europäischen Werten in Einklang gebracht werden. Christoph Bornschein, Präsident Digital Strategy von Omnicom Deutschland und Chairman der Digitalagentur TLGG, forderte eine klare Vision für die digitale Industrie in Europa. Er warnte davor, dass das KI-Gesetz zwar viel reguliere, dabei aber nicht den Zielzustand einer wettbewerbsfähigen und ethisch verantwortungsvollen Wirtschaft aus den Augen verlieren dürfe. Bornschein plädierte für eine engere Zusammenarbeit zwischen Politik, Wirtschaft und Wissenschaft, um die Chancen der Künstlichen Intelligenz bestmöglich zu nutzen und neue Geschäftsmodelle zu ermöglichen. Die Diskussion zeigte: Der Balanceakt zwischen Regulierung und Innovationsförderung bleibt eine der zentralen Herausforderungen für Europas digitale Zukunft.
Larry and Heidi interview Jon Dodson, Director of Internet Broadcasting and Digital Strategies at Lifeword, about churches using social media like a front door. For some it will be the first point of entry. He also shares some practical ways to get started or build your reach toward the communities you serve. You can email us at info@healthychurchpodcast.com orTo find more information about The Healthy Church Podcast go to:http://www.healthychurchpodcast.comor find us on FaceBook!
In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today's digital-first world. Anthem Creative's Website To learn more about S.A.N.: S.A.N.'s X Account S.A.N.'s Website S.A.N.'s Impact Interview with S.A.N. and its creators Rainforest Foundation US Timestamps: (00:00) Introducing Graeme Watt, Principle at Anthem Creative (06:00) What do you mean by “digital?” (07:15) How do you help nonprofits develop a digital storytelling strategy? (10:10) Getting more funding digitally (13:15) The importance of storytelling (15:40) The future/present of AI fundraising and AI agents (20:30) What is the responsibility of the board in the future? (21:50) The future of AI for nonprofits and fundraising (25:00) What is Anthem Creative? (29:00) Advice to organizations (32:14) Recapping with Read Join us every week as we release a new podcast with information about how you can be the best board member and provide great service to your organization. Listen to the podcast on any of the following platforms: Apple Podcasts Spotify Podcasts Amazon iHeartRadio Visit us at: www.thecorleycompany.com/podcast
How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.
Today's episode features guest host Michael Upshall (guest editor, Charleston Briefings) who talks with David Worlock, Publishing Veteran and Digital Strategy Advisor. David began his career in the scholarly publishing industry over 50 years ago. In this conversation, he reflects on the evolution of scholarly communication since the 1970's when he began working in law publishing, the shift to digital formats and working with other publishers and, currently, the transformation brought on with AI. He also talks about preprints, self-publishing, and the evolving role of librarians and libraries as data collectors, aggregators, and curators of digital content as well as educators. David believes critical thinking is very important, and says “The more central the machines become, the more important the human-to-human interaction will become.” The video of this podcast can be found here: https://youtu.be/9h-0h9PseOk Social Media: LinkedIn: https://www.linkedin.com/in/mupshall/ https://www.linkedin.com/in/davidworlock/ Twitter: Keywords: #AIinPublishing #DigitalLibraries #DigitalTransformation #OpenAccess #Preprints #HigherEducation #LibraryInnovation #Innovation #LibraryJobs #career #collaboration #scholcomm #ScholarlyCommunication #libraries #librarianship #LibraryNeeds #LibraryLove #ScholarlyPublishing #AcademicPublishing #publishing #LibrariesAndPublishers #podcasts
On this episode, I'm joined by a producer who cuts through the noise: Guffy Wright from The Mahoney Group. If you're an insurance professional trying to be everything to everyone, you are about to get run over. I'm not saying that to be negative, but to be real with you: focusing on the wrong clients is the fastest way to burn out and kill your growth.Guffy joins me to break down the exact mindset and strategies he used to double his own business. We get into why "a lot of little things" done consistently is the real secret, how to identify the psychographics of a perfect client, and why saying "no" is one of the most powerful tools you have. This is your chance to build a real strategy while everyone else is just chasing leads.▶▶ Sign Up For Our Social Media Sales Seminar:https://www.completegameu.com/registration-SMSSKEY MOMENTS(00:00:00) Using Digital Strategy To Build A National Insurance Brand | with Guffy Wright(00:05:00) Targeting Growth-Minded Clients(00:09:00) Attracting Ideal Clients through Psychographics(00:11:54) Specializing in Niche Markets for Growth(00:15:05) Athletes with Grit and Empathy in Insurance(00:29:06) “Antifragile” Leadership(00:38:54) Prioritizing the Human Touch in SalesCONNECT WITH ANDY NEARY
Tired of your content efforts falling flat? Discover why going viral is a "bull's errand" and how consistent, strategic content on the right platforms can transform your business. Matt Tompkins, CEO of Two Brothers Creative, reveals the truth about what really works in online marketing for real estate. Exposing common mistakes agents make and unlocks the power of Google Business Profile and YouTube for local dominance. Learn his exact methodology for creating impactful content, cutting through the noise, and turning engagement into qualified leads. This is your blueprint for digital success! Links mentioned during the show: https://www.fyxer.com/ https://contentdrip.io/ Learn more about The Real Estate Marketing Box by following this link: https://realestatemarketingbox.com/ Connect with Matt on LinkedIn - Facebook - Instagram. Learn more about Two Brothers Creative on LinkedIn - Facebook - YouTube and online at twobrotherscreative.com. You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/
In a world where content is everywhere and attention is scarce, how do you make your brand stand out and grow your business? Tan Suet Keem, Co-Founder cum Chief Executive Officer, Kredence Creative Solutions joins the Breakfast show to find out how her results-driven digital agency is helping brands across Southeast Asia streamline content strategies and drive measurable growth.See omnystudio.com/listener for privacy information.
Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you're navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity.
Join Rich LaMonica as he welcomes Chris Hood, an influential speaker, strategist, and author who has reshaped the way companies approach Customer Experience (CX) and Digital Transformation. With over 35 years of experience, Chris has earned recognition as one of the Top 30 Customer Experience Gurus by Global Gurus for two consecutive years. In this captivating episode, Chris Hood dives deep into: ✅ His groundbreaking work at Google in leading digital strategy initiatives. ✅ Storytelling technologies developed at Fox, Disney, Universal, and Electronic Arts. ✅ Writing bestsellers like 'Infailible' and 'Customer Transformation', which offer practical frameworks for businesses striving to thrive in today's evolving marketplace. ✅ How AI, marketing, and customer experience are reshaping the future of business. ✅ His teaching journey at Southern New Hampshire University, guiding the next generation of leaders in the art of blending technology and strategy.
Olive for Education, Ireland's leading EdTech provider for post-primary schools, has announced the launch of its Learning Wallet, in a move to support students, schools and parents during the upcoming Senior Cycle Reform. Olive for Education looks to empower students and educators by making digital learning straightforward, safe, and accessible - exemplified by this latest product launch. The Learning Wallet is Olive for Education's all-in-one digital learning solution, designed to make personalised, curriculum-aligned technology accessible to every post-primary student in Ireland. Available on a subscription basis, the Learning Wallet offers a complete education bundle that includes a high-quality student laptop, built-in security measures, technical support for parents and teachers alike, and bespoke digital learning tools tailored to the Irish secondary school curriculum. CEO of Olive for Education, Ian Gaughran, said on the announcement: "Every student in Ireland deserves access to the tools that will help them thrive in a digital world - that's what the Learning Wallet is all about. As we move into a new era of education with the Senior Cycle Reform and the Digital Strategy for Schools to 2027, it's vital that no student is left behind simply because of cost or access. With the Learning Wallet, we have built a complete solution with equity in mind." This offering is specifically designed for students taking the junior and leaving certificate across Ireland seeking to transition to a 1:1 student device model - where the student has access to their own personal device for use both in the classroom and at home. With the introduction of the new Senior Cycle assessment model in September 2025 - where at least 40% of student grades will come from continuous assessment such as typed-up project work and practicals, the need for digital fluency in schools has never been more urgent. Students need access to digital tools to produce, manage, and submit this work, but that access cannot be limited to those who can afford high-cost devices, nor should it rely on teachers working overtime to bridge the gap. "In the current economic climate, the cost of a secure, education-ready device - typically between €600 and €700 - can be challenging for a lot of families.. With limited government funding currently available, the burden often falls on parents or school fundraising, creating serious barriers to access. We recognised this growing challenge, and wanted to provide a solution that supports all of the most important stakeholders - students, teachers and parents. "Through the Learning Wallet subscription, students gain access to high-quality devices and exclusive educational content, while teachers and parents benefit from ongoing support and control. As Ireland prepares for the most significant education reform in a century, Olive for Education is leading the charge to ensure every student is ready for what comes next," Gaughran added. With a mission to make digital learning equitable and future-focused, Olive for Education partners with schools nationwide to provide a seamless, curriculum-aligned digital experience. Today, led by a team of EdTech and education experts with over 40 years' combined experience, Olive for Education supports nearly 50 schools and over 10,000 students across Ireland, helping to modernise classrooms and bridge the gap between outdated infrastructure and the demands of 21st-century learning. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line a...
Step into the world of digital healing with Lisa Gohil, Head of Digital Health Strategy at Stanford Healthcare, as she joins host Deepak Sharma to explore how AI is transforming the patient and clinician experience in a historically complex industry. From tech debt to trust-building, discover how healthcare is reimagining its future through agentic AI and user-centered digital strategy.Lisa shares her journey from semiconductor floors to public health missions in rural India, ultimately landing at the intersection of medicine and technology. She unpacks how ambient scribing, AI-powered care coordination, and empathy-driven GenAI are not just improving workflows, but restoring human connection in medicine. Learn why she believes AI can help healthcare leapfrog past legacy challenges, redefine relationships between providers and patients, and unlock new frontiers of business and human value. A must-listen for those navigating the future of digital health and purposeful transformation.
Are you leading true transformation—or just moving faster in the wrong direction? This episode unpacks the critical difference between change and transformation, revealing why speed alone won't future-proof your business. Discover how strategic reinvention, visionary leadership, and letting go of legacy thinking are essential to real transformation. A must-listen for executives, consultants, and transformation leaders navigating AI disruption and digital strategy.
Step into the world of agentic AI with Munish Gandhi, Co-founder & CEO of Statisfy, as he joins host Deepak Sharma to explore how AI teammates are reshaping customer success in the enterprise. From repetitive tasks to multi-agent orchestration, discover how Statisfy is transforming B2B customer engagement, making human teams more productive and unlocking repeatable customer health.Munish shares his journey from SaaS leadership to AI innovation, highlighting how large language models are revolutionizing the role of customer success managers. Learn how Statisfy is embedding AI invisibly into daily workflows, elevating human potential and enabling new levels of organizational velocity. A must-listen for anyone building tech-enabled teams and navigating the future of work in the AI-powered enterprise.
PRGN Presents: News & Views from the Public Relations Global Network
Bill Southard and Natalie Ghidotti join Abbie Fink to dissect the findings of PRGN's groundbreaking global survey on brand influence.This survey of marketing and business leaders across 40 countries was commissioned by the Public Relations Global Network and conducted by Researchscape International with the involvement of PRGN's 50+ member agencies globally. The PRGN Influence Insights survey highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. The survey results provide key insights into how businesses are redefining influence in an era shaped by digital transformation and evolving consumer trust.Key Takeaways This recent global survey on "brand influence" marks a significant first for the Public Relations Global Network. Social media remains a dominant force in brand influence, with 76% of respondents highlighting its impact. A strategic approach to social media is crucial, as it's often mismanaged by inexperienced personnel. Employees are vital brand advocates, significantly impacting brand influence and reputation management. Clients increasingly seek guidance on digital strategies and analytics, reflecting the changing landscape of PR. Additional ResourcesRead the article and download the presentation deck with topline findings: "Trust, Digital Strategies and Customer Loyalty Drive Brand Influence" Watch the webinar: PRGN Influence Insights Survey Global Presentation (58 mins) About the Guest Bill Southard is founder and CEO of Southard Communications in New York. He also serves as Marketing Committee Chair for PRGN. Bill launched Southard Communications in 1994 and has since experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms. Prior to founding Southard Communications, he was president of Earle Palmer Brown Public Relations and previous to that General Manager with Dorf & Stanton Communications. Natalie Ghidotti, APR, is principal of Ghidotti, a public relations and content marketing agency she founded in 2007, headquartered in Little Rock, Ark. and representing many of the South's premier brands. Natalie is regional vice president of PRGN for The Americas region including North, Latin and South America. In her regional capacity, she supports PRGN's members in The Americas and plays an active role in business development and new member selection. She is also serving as PRSA's...
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: Everything You Need to Know About Creating a Digital Strategy & Roadmap for Your Digital Transformation: How to Begin Your Digital Transformation with Greg Benton: https://youtube.com/live/bJzBhfB5cXs?feature=share Composable ERP w/ Jan Baan: https://youtube.com/live/wjPDXxgtzRo SAP vs. Oracle vs. D365: https://youtu.be/XWfNtf2sIGo Top AI-Enabled ERP Systems: https://youtu.be/5twRCvqiiqI Four Digital Strategies: https://youtu.be/b8v2x3BrbzY We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Mid-sized oil and gas companies are now at a digital crossroads. While supermajors have pushed forward with large-scale transformation programs, many mid-market firms are only beginning to explore how digital innovation can improve performance. Their operational processes—budgeting, forecasting, asset planning—tend to mirror those of larger firms but constrained by fewer resources and less internal capability. Unfortunately, mid-sized companies cannot simply copy the big-company playbook. They lack dedicated data teams, struggle with legacy systems, and must handle all the integration hassles with bespoke coding. At the same time, they are under the same pressure to lower costs, improve transparency, and make faster, better decisions. Is a pragmatic and impactful digital transformation even possible in this context? Absolutely. In this episode, I speak with Lewis Gillhespy, Executive Advisor at Rockflow, on practical solutions that work with mid-sized firms. By focusing on core business processes—particularly budgeting and production forecasting—smaller firms can drive efficiency through better data quality, increased transparency, and dashboard-driven decision-making. A bonus outcome is that improved data transparency leads to a self-reinforcing data stewardship culture, and why starting with business needs (not technology hype) is the key to lasting change.
In an era where financial institutions race to digitize, TD has taken a distinctive approach by ensuring technology serves a deeper purpose: creating unexpected human experiences. As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, I was joined by Todd Purcell, Head of Digital Strategy, Planning and Partnerships for TD Bank. Our conversation explores how TD's digital ecosystem supports its brand promise with real-world examples of how the bank integrates advanced analytics, personalization, and multichannel engagement to make banking better for people. Todd also discusses how TD's digital strategy has evolved to support rather than supplant human connections, resulting in measurable customer satisfaction and engagement improvements. This episode of Banking Transformed is sponsored by Naehas Naehas provides financial institutions with a centralized platform to efficiently manage product creation, pricing strategies, compliance, and disclosures. By automating complex processes and integrating advanced governance tools, Naehas significantly reduces operational risk and accelerates execution. Trusted by 6 of the 10 largest U.S. banks, our solution supports top-tier institutions in delivering precise, compliant offers with speed and accuracy. https://www.naehas.com/?utm_source=financialbrand&utm_medium=referral&utm_campaign=Banking_Transformed_podcast
The story of Mack Weldon begins with a moment many men know all too well — standing in the underwear aisle, overwhelmed by choice and underwhelmed by experience. In this episode of Retail Gets Real, Brian Berger, founder and CEO of Mack Weldon, shares how frustration as a consumer inspired him to reinvent men's basics with a focus on smart design, technical innovation, and a radically improved shopping experience.(00:00:00) The origin of Mack Weldon(00:04:58) The story behind the brand name(00:07:30) Growing the brand by knowing the customer(00:12:44) Navigating the AI era as a retail founder(00:19:53) Father's Day picks and the future of retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Mack Weldon: mackweldon.com• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 336. Michelle Gass on leadership, taking risks and her vision for Levi's• 376. How Target's consumer-first strategy drives success• 367. How Kraft Heinz deploys omnichannel strategies across emerging global markets• 349. How Arc'teryx is reaching new heights while staying loyal to its core customers
On this episode of The Association Podcast, industry veteran Ray Van Hilt, VP of Strategy at Yoko Co, joins the show to discuss UX strategies, effective content strategy, and the vital intersection between marketing and IT. Ray shares personal anecdotes from his career journey, such as working for Ringling Brothers and his experience within the association industry. The conversation dives into the importance of a user-centric approach to web design, the evolving role of AI in content strategy, and ways to foster a strong, inclusive company culture.
Feeling buried under content chaos? You're not alone. Ravi Singh, President and Chief Product Officer at Brightspot, joins us to break down how IT leaders can regain control, cut through AI-generated noise, and build scalable, secure content systems. He shares the secrets behind Brightspot's success with some of the world's biggest brands, explains how to avoid costly AI missteps, and reveals how to keep creators at the center of your digital strategy.Key Moments0:00 Meet Ravi Singh, President and CPO of Brightspot4:02 What Brightspot Does and Who They Serve6:33 Tackling Content Sprawl at Scale10:34 Enforcing Governance and Brand Voice with CMS + AI18:13 Empowering Creators with AI, Not Replacing Them22:46 Common Mistakes IT Leaders Make with AI Adoption32:32 Building Trust and Security Through CMS Capabilities37:47 The Pressure to Create More with Less: How to Adapt40:38 Choosing the Right CMS: What IT Leaders Need to Know45:54 Measuring CMS Success and Business Impact50:10 Future Trends in Content Management and AI Integration ---Produced by the team at Mission.org and brought to you by Brightspot.
June 2, 2025: Chris Jenkins, EVP of Digital Strategy and Enterprise Imaging for Healthlink Advisors, joins Bill for the news. As the industry appears to shift focus from cybersecurity to AI adoption, they explore whether this transition is happening too quickly. Then, what does it mean when four major health systems make strategic investments in companies like Rad AI? The conversation also covers Emory Healthcare's decision to deploy the first fully Apple-powered hospital, raising questions about whether this represents a meaningful shift away from traditional Microsoft-dominated environments or simply an expensive experiment. Key Points: 05:00 AI Imaging Expansion 09:05 Google I/O and Use Cases 15:55 Emory Apple Only Hospital X: This Week Health LinkedIn: This Week Health Donate: Alex's Lemonade Stand: Foundation for Childhood Cancer
AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
Step into the world of auto innovation with Manavendra Sial, Executive Vice President and CFO of Tenneco, as he joins host Deepak Sharma to explore how AI is transforming a 100-year-old manufacturing giant. From spark plugs to smart prompts, discover how agentic AI is reshaping the way Tenneco operates, bridging decades-old machinery with predictive automation and intelligent supply chains.Manavendra shares his journey through energy, defense tech, and now automotive transformation, emphasizing the rise of “software on wheels” and the critical role of AI in driving organizational velocity. Learn how Tenneco is using AI to power forecasting, preventive maintenance, and strategic decision-making unlocking human value and redefining the CFO role. A must-listen for anyone navigating disruption and accelerating innovation in the industrial age.
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesWhat does it take to build truly effective vendor partnerships in multifamily real estate?In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she's scaled trust-based partnerships with marketing agencies and vendors across the country. From radical candor and clear KPIs to navigating acquisitions and managing owner expectations - Michelle breaks down how communication, transparency, and alignment are the real drivers of performance.Whether you're a property manager, agency partner, or operator, this episode is packed with insights on how to streamline operations, scale with confidence, and get better results from your vendor relationships.Watch now for a real-world look into multifamily marketing, digital strategy, and what it means to be a true partner in today's landscape.Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj(00:00) Introducing to Michelle Smith (01:34) The Foundations of a Strong Vendor Partnership (08:40) How to Prepare Vendors for Growth and Scaling (13:31) Evolving the Relationship at Director Level (18:39) Involving Vendors in New Business and Pitches (24:18) Streamlining Communication at the Corporate Level (30:36) Aligning Stakeholders and Managing Owner Expectations (33:44) Setting KPIs and Performance Benchmarks That Work (39:26) When to Be Flexible and When to Say No (43:09) Radical Candor and Real Partnerships
Midland grit, tech leadership, and a dash of fun: How did Dusti Wofford become Global Head of Digital Strategy and Technology at CBRE? Trace her path from a strict upbringing to mastering a fast-paced, tech-driven world. Gain sharp insights on building resilient teams, leading with empathy and high expectations, and navigating generational shifts. Learn the power of mentorship, community, and balancing work identity with personal life. Essential listening for leaders cultivating growth, collaboration, and a champion's spirit.
For decades, hydraulic fracturing—or fracking—has relied heavily on water and sand to crack underground rock and release oil and gas. Fracking is safe, proven, and reliable, and in collaboration with horizontal drilling, has resulted in the huge growth in hydro carbon production in the US and Canada. But fresh water is a scarce resource particularly in arid settings, and in many places under stress because of climate change. Disposal of used water is a technical challenge and costly. The sand resource, or proppant, is both costly to mine and heavy to ship. The mechanical process of forcing water and sand under pressure down the wells and into the rock generates a substantial carbon footprint. Enter RocketFrac, a Calgary-based innovator using solid rocket fuel to crack the status quo. Unlike conventional fracking, RocketFrac's technology eliminates the need for water and sand, which dramatically lowers carbon emissions and site disturbance. This self-propping, solid-fuel-based technique also opens up economically stranded assets, including abandoned or underperforming wells, with potential applications in water-stressed regions like California and the Middle East. It's an innovation that could redefine the economics and environmental impact of oil extraction. In this episode I speak with Pavan Elapavuluri, Chief Technology Officer at RocketFrac, to hear firsthand about the origin of RocketFrac's solution, the physics behind the technology, its regulatory journey, and the digital tools they're using to model outcomes and rank well candidates. From carbon offsets to offshore potential, this episode is an explosive look at what could be the next big leap in oilfield operations. And yes, those puns are all intended! ⸻
Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to recognize and combat burnout: - Identifying early warning signs in your routine and habits - The importance of intentional consumption – both nutritional and digital - Creating a support system through the “team triangle” concept - Balancing challenge and recovery in your work Supporting Your Team and Organization Discover how leaders can foster a culture that prevents burnout: - The critical role of open communication and psychological safety - Implementing seasons of intensity and recovery in your organizational calendar - Leading by example in prioritizing well-being Personal Strategies for Thriving Rob offers actionable advice for individuals: - Introducing small, manageable challenges to reignite motivation - Leveraging your personal values and strengths to guide decision-making - Building a network of mentors, peers, and cheerleaders for support Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work. Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life. Want to skip ahead? Here are key takeaways: 04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits. 14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability. 22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go. 28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success. Rob Tracz Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being. With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life. Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most. Learn more at RobTracz.com & SurvivingtheSideHustle.com http://instagram.com/robtracz Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
This week we're joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer's mind: where should we spend the next dollar?If you're navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.Key Takeaways & Episode HighlightsWhy profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.Why creative still matters: performance spend alone won't build trust or brand love—and how to balance emotional storytelling with analytics-driven media.Rapid Rundown QuestionsFavorite Edgewell product: Jack Black Dual Defense SPF MoisturizerBrand that's nailing it creatively: Liquid DeathGo-to tech tools: ChatGPT and SnowflakeFavorite read/listen: The Long and the Short of It by Les Binet and Peter FieldFavorite way to recharge: Mountain biking and snowboarding in Bend, OregonConnect with Nate: https://www.linkedin.com/in/nathanmoran/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Joy shares best practice of what and who we consume online and how to ferociously apply digital strategies to support ourselves and our kids. We can build authority, be more googleable, discoverable and sprinkle that digital confetti across the internet - to build our profiles and businesses for more opportunities and greater human connection. We explore the costs, methods, systems and strategies deployed on us and challenge the ways to do digital better. For the listener with a burning desire to be a thought leader on a podcast, amplify their voice, develop their skill in speaking and showing up on socials, who might be fearful of sharing their story and ideas in a big scary online world. There is a lot to unravel. Join My Newsletter Joy's Instagram Buy Me A Coffee Joy's Website Music by Twinmusicom
Get ready for a powerhouse episode featuring highlights from Joanie Bily's impactful conversation with Kortney Harmon. Dive into proven strategies and actionable insights designed to help executive search leaders stay ahead in a market defined by rapid change, digital innovation, and evolving client demands.In this episode, you'll discover:- A candid look at talent supply and demand trends—what matters most for continued growth and resilience- How leading firms are leveraging AI and digital platforms to transform candidate and client experiences- Innovative approaches to upskilling and training teams for long-term success- The latest on legislative changes impacting search operations and industry advocacyThe discussion also raises provocative questions: Will traditional business development tactics survive in an AI-powered landscape? What pitfalls should firms avoid when scaling for growth amid economic uncertainty?Unlock fresh perspectives and forward-thinking strategies—hit play and equip your firm for what's next in executive search._________________Follow Joanie on LinkedIn: LinkedIn | Joanie BilyWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience
Everyone loves a good tech strategy session—but how do we make sure those plans don't just sit on a shelf? We're diving into the realities of making strategy happen. Join us for the second installment of Tech Strategy in Action, a series where we dive into exactly that. Today we will be discussing how CLIA has implemented their newly imagined website based on an enormous amount of user research, led by our guest Jill Straniero, SVP of Digital Solutions and Managing Director of Global Technology. We will discuss how deep user interviews and audience analysis revealed the need to shift from a department-focused approach to an audience-focused digital strategy. The findings helped streamline twelve websites into two distinct ones. The conversation highlights how user research is not just for usability—it's a strategic tool for long-term organizational alignment and smarter tech investments Hosted by Norma Castrejon, Vice President, Information Technology at the American Osteopathic Association and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
In an era where healthcare-focused AI startups abound, the most meaningful innovations may not emerge from Silicon Valley's startup culture—but from inside the health systems themselves. That's the premise behind the Health AI Championship, a novel competition led by Lee Schwamm, MD, SVP/Chief Digital Health Officer + Associate Dean, Digital Strategy and Transformation, Yale New […] Source: Yale New Haven's AI Competition Offers Model for Sourcing Solutions that Solve Real Problems on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.
In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.TakeawaysBuilding a sustainable revenue model is crucial.Testing a model in the background can reduce risks.A dual approach allows for gradual transition.Proving the model's effectiveness is essential before commitment.Maintaining existing revenue streams during transition is important.Flexibility in approach can lead to better outcomes.Understanding the project funding dynamics is key.A well-structured plan can enhance project success.Gradual implementation can lead to more confidence in the model.Collaboration can strengthen the revenue generation process.Chapters00:00Introduction to Katrina Friel and Her Business20:39Katrina's Journey into Coaching and Business Development25:42Navigating Economic Challenges as an Entrepreneur28:42The Importance of Personal Branding31:12Target Audience and Technology Savviness32:28Sales Strategies and Platforms for Success35:58Closing Thoughts and Free Discovery Session
In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Natural gas producers have long struggled to differentiate their product in a market that treats gas as a commodity. When it comes to carbon intensity (CI), the industry is reliant on emission factors and self-reported data, and lacks a credible, data-driven approach to proving their gas carries a lower CI. With new regulations like the Inflation Reduction Act's Waste Emission Charge and Europe's carbon border tax, the opportunity to produce verifiable low-emission gas has grown dramatically. Enter “empirical gas”—natural gas measured in real time with actual data instead of estimates. In this episode, I catch up with my buddy Mark Smith, CEO of Clean Connect, about how his company integrates AI, camera-based monitoring, and process simulation software to create real-time, third-party verifiable emissions data. This transformation not only reduces tax burdens but unlocks access to premium markets willing to pay for low-carbon gas. The implications are massive for producers, traders, and tech firms alike.
Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
As soccer increasingly moves behind digital paywalls, a key question emerges: is the sport's content strategy driving fans closer or pushing them away?From the curious absence of Uefa Nations League highlights on YouTube to the rise of Amazon Prime's one-click, low-cost PPV model, soccer's evolving approach to accessibility is creating both opportunities and obstacles.In this special episode of StreamTime Sports brought to you from the BlackBook Motorsport Forum, hosts Nick Meacham and Chris Stone break it down, examining the trade-offs between control and reach, and asking whether the industry is making it too hard for fans to engage.Key Topics:Why Uefa's decision to gate highlights behind registration walls could be turning fans awayThe critical role of YouTube in global reach and anti-piracy effortsHow Amazon Prime's PPV model is reshaping expectationsWhy discoverability is the key to unlocking long-term value and reducing subscriber churn
Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.
Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo.
Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.• Marketing fundamentals remain critical as the foundation for all digital strategies• Companies must optimize for multiple platforms, including Bing, social media, and Reddit• Visibility in large language models (LLMs)is becoming an essential ranking factor• Review generation is crucial for building trust and shortening sales cycles• AI transitioning from content creation to having agency and decision-making ability• Early adoption of new technologies provides substantial competitive advantages• Businesses face a "Netflix or Blockbuster" moment in their marketing evolution• Customer acquisition costs are rising while competition intensifies across channels• Marketing packages that provide foundational elements help businesses scale faster• Mastermind programs and fractional CMO services bridge expertise gaps—----------------Matt's Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/—-----------------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show
Welcome to Episode 44 of the Freedom Factory! In this action-packed episode, Brandon Cunningham brings you an insightful exploration into the future of network marketing. With recent shifts in the industry and the rapid evolution of digital business models, Brandon dives into how the landscape is changing—and what it means for leaders and aspiring entrepreneurs.In today's episode, Brandon reflects on both past lessons and emerging trends that are redefining how we build networks, manage teams, and create lasting income streams. He highlights the following key points:Anticipating Change: Discover why the industry's evolution isn't a sign of weakness but a necessary cleansing that paves the way for growth. Learn how changes—from shifts in compensation plans to new digital tools—can be harnessed to build stronger, more resilient organizations.Future-Proofing Your Business: Gain practical strategies for adapting your leadership style and operational methods to stay ahead in a competitive market. Brandon explains how to focus on core principles while embracing fresh innovations that improve communication, streamline operations, and boost leverage income.Digital Transformation in Network Marketing: Understand how technology and social media are reshaping the way we connect with customers and recruit new business partners. Brandon shows you how to integrate modern digital strategies without compromising the time-tested fundamentals of relationship building.Building a Personal Brand: Learn why your personal brand is your most valuable asset in an era of rapid change. Brandon shares actionable tips on cultivating a distinct identity that stays with you—regardless of company changes or market disruptions.Creating Lasting Leverage: Most importantly, Brandon reiterates that network marketing isn't about chasing a one-time dollar; it's about building legacy and residual income. With an emphasis on daily discipline and long-term vision, he challenges you to double down on your commitment to your business while staying agile in the face of industry turbulence.Whether you're an established leader or just getting started, this episode will equip you with the mindset and strategies you need to thrive in the new era of network marketing. Embrace the future, reinforce your fundamentals, and build a business that stands the test of time with confidence and innovation.Ready to transform your mindset and achieve your goals? Subscribe now to "Freedom Factory" podcast and never miss an episode!#NetworkMarketing #FutureTrends #DigitalStrategies #EntrepreneurialSuccess #PersonalBranding #ResidualIncome #TeamBuilding #Leadership #MLMInnovation #FreedomFactory
Chappell Ellison on balancing professionalism whilst staying true to yourself This week we're sharing one of our most recent favorites from the archives, a conversation with Launch's Director of Digital Strategy, Chappell Ellison. In this episode Tammy and Chappell dive into what it means to bring your authentic self to work and how authenticity can both improve employee happiness and drive customer engagement. They also share their thoughts on the impact AI could have on the future of work- and where it should be best utilized. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Chappell EllisonLearn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.Guest: Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community EngagementProducer:Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/Host:Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/Music: Rolf Ruiz
From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce.Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optimize everything from product listings to demand forecasting.Plus, we dive into the future of AI in e-commerce, the challenges of scaling data-driven decisions, and why pickleball is taking over America (seriously, try finding an empty court). If you're into sports, e-commerce, or just love a great business strategy story, this one's for you!Tune in for insights on: - Breaking into the sports & e-commerce industry - The explosion of pickleball and Franklin Sports' growth strategy - AI's impact on e-commerce analytics, content, and forecasting - How to make data approachable for non-technical teams - The future of AI adoption in large organizationsConnect with Scott: https://www.linkedin.com/in/scott-kennedy-ecommerce-analyticsFollow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcastGet the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.
Macon Phillips joins The Great Battlefield podcast to talk about his career in politics, being an early employee at Blue State Digital, Director of Digital Strategy at The White House and founding his firm Starling Strategy.