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The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: How Rolling Stone is Suing Google Over AI Overviews, Q&A (Darian Chwialkowski, Third Stage Consulting) Why Do Digital Transformations Fail? What Do Smart Business Leaders Know About AI Success? We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
In this episode, Steve Fretzin and Eric Ritter discuss:Shifts in digital marketing strategies for law firmsThe growing role of AI and answer engine optimization in client acquisitionCommon mistakes lawyers make in online marketingPractical tools for improving websites, reviews, and advertising effectiveness Key Takeaways:Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results.Building topic clusters around specific practice areas (e.g., motorcycle accidents instead of broad personal injury) increases authority and visibility while avoiding wasted traffic.The most effective time to request reviews is immediately after a successful case or client outcome, making it a standard part of the closing process.Local Service Ads and remarketing are cost-effective ways for law firms to attract qualified leads, with remarketing offering quick wins by re-engaging prior website visitors. "SEO gets you seen, but that answer engine optimization gets you quoted." — Eric Ritter Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/Episode References: Who Moved My Cheese by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463About Eric Ritter: Eric Ritter is the CEO of Digital Neighbor and a trusted partner in building smarter, stronger marketing strategies for law firms. Known as “The SEO Sommelier,” he specializes in simplifying SEO, AI-powered client acquisition, and digital transformation for attorneys, helping firms not only achieve top rankings but also build sustainable, scalable marketing systems that deliver results.He founded Digital Neighbor to fill a critical gap in the market by offering transparent, data-driven SEO solutions tailored specifically for the legal industry. From enhancing Google visibility to optimizing for ChatGPT search rankings, Eric ensures that law firms remain competitive, compliant, and top-of-mind.He is also the host of The Search Bar Podcast and the founder of Sip & Search, a unique networking experience that blends professional growth with wine tasting for attorneys.Connect with Eric Ritter: Website: https://digitalneighbor.com/ & https://helloericritter.com/Show: The Search Bar: https://podcasts.apple.com/us/podcast/the-search-bar-law-firm-growth-wine-optional/id1696121990LinkedIn: https://www.linkedin.com/in/helloericritter/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, I sit down with Devon Hayes and Amanda Joyce, Co-Principals at Elevation Marketing a top-tier marketing agency helping businesses grow through smart online strategies. Devon and Amanda share how marketing isn't just a product it's a service that can transform your business when executed correctly. We dive into the strategies Elevation Marketing uses to help businesses improve their online visibility, generate leads, and build a strong brand presence. Devon shares insights on SEO and digital strategy, while Amanda breaks down paid media campaigns and media optimization for maximum impact. If you're a contractor, home service business owner, or entrepreneur looking to dominate your local market and grow your business through online marketing, this episode is packed with actionable tips and insights you can start using today.
The Transformation Ground Control podcast covers several topics important to digital and business transformation. This episode covers the following topics and interviews: Where is the ERP Market Headed? It's Time to Completely Re-Think ERP Systems (Eyal Katz & Evgenya Kontorovich, Priority Software) Microservices & Alternatives to ERP, Jan Baan We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Bryan, Kelvin and Marcus discuss all things related to FAMU Athletics and Culture following the first home football game of the season.Special Guest: Amber Fulwood, 2025 FAMU HOF Inductee/Former softball legend, and Joshua Padilla, Kent State Asst. Athletic Director of Communications, former FAMU Director of Athletic Communications & Digital Strategies and 2x O&G Awards Administrator of the Year.Be part of the conversation in the chats on YouTube (MyJBNOnline & OandGStrikeZone) and Facebook (@OandGStrikeZone & @MyBCSN1), and make your voice heard.Make a donation to the show via this link: https://square.link/u/J3o0SNih/ or Cash App: $MyJBNMyBCSNFollow The O&G StrikeZone on X/Twitter, Facebook, Instagram and YouTube: @OandGStrizone#FAMUFootball #FAMUSportsHallofFame #FAMUSoftball
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: Tech Hiring Landscape, Q&A (Darian Chwialkowski, Third Stage Consulting) Everything You Need to Know About Managing Careers in Technology & Consulting (Jonathan Whipple, CEO & Co-Founder of Lander Talent) 5 Lessons I Wish I Knew Before Starting My Consulting Career We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Welcome to The Power Lounge, the platform where women shaping the digital landscape share their experiences. In "Your Edge in the Age of AI," host Amy Vaughan engages with Monica Froese, founder of Empowered Business and a leader in digital strategy and AI innovation. Monica discusses her personal journey—from overcoming a divorce and single motherhood to establishing a seven-figure business—while effectively utilizing AI to regain her time and mental focus.Many find the surge of AI both exciting and daunting. Monica illustrates her transformation from initially overlooking AI tools like ChatGPT to embedding them into her professional and personal routines. This adoption revolutionized aspects such as meal planning, email management, business operations, and parenting responsibilities. The discussion offers actionable strategies for women aiming to harness AI to save time, reduce decision fatigue, and enhance their influence without experiencing burnout.Whether you're managing a team, running your own enterprise, or balancing daily responsibilities, this conversation will reshape your perception of AI. Discover how to leverage AI as a strategic asset to work more efficiently and reclaim control over your time.Chapters:00:00 – Overwhelmed by ChatGPT Launch06:02 – From Google to ChatGPT Transition08:41 – AI as Accountability Partner10:43 – Personalized Writing Style Guide Creation14:29 – Choosing the Right LLM17:39 – Empowering Women in Corporate Tech21:03 – AI: The Small Business Equalizer24:15 – Business Efficiency via AI Team27:32 – AI as Collaborative Assistant30:58 – Building High-Converting Digital Products36:08 – Authenticity Lies Within the User37:04 – Human Connection in Digital Age42:07 – Multi-Channel Content Distribution44:34 – Conversational Prompting Effectiveness47:32 – Effective Prompting: Finding the Use Case51:18 – Empowering Women: AI's Evolving Role53:45 – AI Aiding Women in Divorce59:38 – Technology as Empowerment Tool01:00:25 – Keep Asking, Keep GrowingQuotes:"Let technology empower you. Start small, experiment, and reclaim your time."- Amy Vaughan"AI lightens your mental load, frees your time, and enables you to be your best self."- Monica FroeseKey Takeaways:Overcoming the OverwhelmAI: Your Mental Load BusterJust Start with One ToolTrain Your Digital “Mini-Mes”AI as the Ultimate EqualizerFrom Burnout to BoundariesAuthenticity Still ReignsAI for Everyday EmpowermentTry, Play, and GrowConnect with Monica Froese:LinkedIn: https://www.linkedin.com/in/monicafroese/Website:https://monicafroese.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:Power Lounge Podcast - Together DigitalLearn more about Together Digital and consider joining the movement by visitingHome - Together DigitalSupport the show
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Is SEO dead in 2025—or simply evolving? In this episode, Ryan Birch, founder of Toby Group and a seasoned fractional CMO, shares real-world insights into how marketers, creators, and professionals can adapt to the new landscape shaped by AI in marketing, GA4 conversion tracking, and the balance between paid ads vs organic growth.If you've ever wondered why your campaigns plateau, why your conversion tracking doesn't align with results, or how to finally make digital advertising profitable, this conversation has the answers. Ryan's “inputs vs outcomes” framework helps businesses shift from wasted spend to measurable growth. He explains how audience mapping and micro conversions can make ads work smarter, and why white-label advertising is one of the most underused strategies in 2025.This podcast episode is designed to meet your search intent:Looking for proof that SEO still matters? You'll learn how reviews, PR, and brand signals impact discoverability.Trying to figure out if you should spend more on ads? Ryan explains when to flip the switch and when to hold back.Struggling with GA4? You'll hear how tracking fixes alone can double results.Wondering how to use AI in marketing without falling into spam? Ryan shares how to use AI for smarter audience research.Ryan Birch brings expertise that bridges what business owners, content creators, and professionals want (growth, visibility, conversions) with what they need (tracking accuracy, audience clarity, strategic ad spend). By the end, you'll walk away with wisdom to improve your marketing outcomes today.Timestamps (23:37)00:00 Intro — Who is Ryan Birch & Toby Group01:00 What a fractional CMO does (and why businesses need one)02:15 White-label advertising explained03:20 GA4 conversion tracking fixes — the #1 issue04:30 “You can't use ads to solve a marketing problem”05:15 Inputs vs outcomes framework06:30 AI in marketing — friend or foe?07:45 Audience-first strategy with AI08:30 Organic vs paid — when to turn on ads09:45 Four common ad mistakes (tracking, audience, messaging, optimization)12:30 YouTube Promote — subs vs sales14:10 Micro conversions: testing budgets & small wins16:30 Time-poor pros: why outsourcing works19:00 Reviews, websites, LinkedIn: simple wins that matter21:00 The future of SEO — reviews, PR, branding > blog spam22:30 Where to find Ryan#IsSEODead #DigitalMarketing #AIMarketing #GA4 #ConversionTracking #YouTubePromotion #MarketingStrategy #FractionalCMO #PaidAdsVsOrganicTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: The Microsoft Study About Jobs Being At Risk From AI, Q&A (Darian Chwialkowski, Third Stage Consulting) How Microsoft is Approaching Enterprise Technology (Mason Whitaker, CEO of Volt Technologies) Metcash's ERP Failure We also cover a number of other relevant topics related to digital and business transformation throughout the show.
On Mission Matters, Adam Torres interviews Natalie Buda Smith, Director of Digital Strategy at the Library of Congress. Natalie explains how to plan an agile, project-based career, build AI capabilities (like prompt engineering), and use technology to enhance human strengths—not replace them. This interview is part of our State of the Women Coverage Series. Big thank you to Gail Letts! Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the evolving world of online gaming through the lens of tribal operations. From the launch of Choctaw's Social Casino to the nuances of Class II versus Class III gaming, Christensen breaks down complex regulatory frameworks, the rise of sweepstakes and prediction markets, and Choctaw's strategic approach to digital gaming within sovereign tribal lands. The conversation also explores how European markets have influenced U.S. iGaming development, the growing tension between traditional and gray market operators, and how data-driven personalization is reshaping online player experiences. Topics Discussed: Robert Christensen's Role Definitions & Distinctions in Online Gaming What are Social Casinos, Sweepstakes Casinos, iGaming, Prediction Markets, etc. and how are they different? Legal and Regulatory Landscape What are Class 2 games What is IGRA and how does it work What are compacts? Choctaw's Strategic Focus Expanding mobile gaming access beyond reservation boundaries Tribal Sovereignty & Class II Gaming European Influence & Technology Partnerships The Future of Online Gaming in the U.S. Barriers for iGaming development Casino Marketing: Digital vs. Brick-and-Mortar Responsible Gaming & Industry Ethics Learn more: https://trio360.vip/inside-tribal-igaming-choctaws-digital-strategy/
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: Behind the Scenes at Stratosphere Interviews with Jan Baan: Rappit, Stanislaw Karpinski: ANEGIS, Marcus Harris: Taft Law, Tiffany Canada & Tanya Gonzalez: Infor Stratosphere Vendor Panel We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
JUST WHEN WE THINK WE'RE THE SMARTEST GUYS IN THE ROOM…(14:45)BIA TOP 10 BILLING RADIO STATION REPORT IS MISSING IN ACTION! (18:32)WHAT OPTIONS EXIST FOR SAGA? (3:31)WELCOME TO our podcast focused on radio TV and OCCASIONALLY digital. Hosted by Jackson Dell Weaver in the Coachella Valley in La Quinta east of Palm Springs… - and - coming to us from the hills of Hollywood…co-host Mr. Keith Samuels. Welcome to the Wednesday Sept 3rd Episode of Media Insultant….Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo. Comments are always welcome at jackson@intownmedia.com Thanks for listening!
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: How API's are the Key to Agentic AI, Q&A (Darian Chwialkowski, Third Stage Consulting) Surviving the Chaos of Digital Transformation (Darian Chwialkowski, Third Stage Consulting) How to Start an AI Tech Company We also cover a number of other relevant topics related to digital and business transformation throughout the show.
When Jennifer Ewbank was chosen to lead the CIA's digital innovation team, she quickly made the strategic decision to center its digital mission around countering China's comprehensive national digital strategy — a threat widely underestimated at the time within the U.S. government. On this episode, Host Kathleen McInnis digs into the “why” of this story and dives in deeper on Jennifer's career in the CIA and State Department.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Discover how e-commerce is being reimagined with Eli Finkelshteyn, CEO and Founder of Constructor, as he joins host Deepak Sharma to explore how AI is transforming search, discovery, and retail media. From balancing art and science to building “one system, one AI, one brain,” Eli unpacks how search can move beyond relevance metrics to drive true customer delight and revenue growth.Eli shares his journey from computational linguistics to powering discovery for brands like Sephora and Under Armour. He explains how clickstream intelligence, AI shopping agents, and product insights agents are not just improving conversions, but reshaping how shoppers connect with products. Learn why he believes harmonizing business outcomes with user experience is the key to e-commerce's next leap forward.
In this episode, I'm diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google's Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don't cut it anymore. I break down exactly how these new AI-driven search engines work, what's changed, and why it's so important for you to adapt your digital strategy right now if you want to stay visible and competitive. We'll walk through the evolution of search, from those classic blue links to today's instant, conversational AI answers. I'll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You'll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era. By the end of this episode, you'll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you're a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don't forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve!
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: Intro to SI's, Q&A (Darian Chwialkowski, Third Stage Consulting) Everything You Need to Know about Selecting the Best Integrator (Bonnie Tinder, CEO & Founder of Raven Intel) How to Select and Implement the Right Systems Integrator We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Kane McGuire and his team have provided the historical context for the Bulldogs and Lady Techsters since 2012. The Associate A.D. for Strategic Communications and Digital Strategy is his formal title, but he admits the good ole fashioned ‘S.I.D.,' or Sports Information Director, might be more fitting (and less of a mouthful). Kane lives and breathes Ruston, Tech, and his craft. Listen as Kane details his journey behind the scenes in Tech athletics and peels back the curtain on how his brain works in telling the stories of student-athletes and coaches throughout the years. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI.Guest: Pedro Lerma, Founder of LERMA/ AGENCY Producer: Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy MendezHost:Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/Music: Rolf Ruiz
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: SAP's $1.5 Billion Bet on AI, Q&A (Darian Chwialkowski, Third Stage Consulting) Inside a Real World SAP Implementation (Justin Rauner, CTO at Kiewit) Shocking Whistleblower Claims about S/4HANA We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: ERP Lessons from the Frontlines of SMB Implementations, Q&A (Darian Chwialkowski, Third Stage Consulting) Why SMBs Should Embrace Bots (Nate Stroeher & Geordie McDougall, Third Stage Consulting) Shocking Reason Tech Projects Fail Every Time We also cover a number of other relevant topics related to digital and business transformation throughout the show.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: The Impact of Trump's Tariffs, Q&A (Darian Chwialkowski, Third Stage Consulting) Redesigning the Supply Chain from the Inside Out (Jan Baan, Ema Roloff, Casey Jenkins, Will Quinn) Walmart's US Supply Chain Playbook We also cover a number of other relevant topics related to digital and business transformation throughout the show.
When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Digital Stratosphere: Digital Transformation, ERP, HCM, and CRM Implementation Best Practices
Today Chris Nichols sits down with Matt Quale, who serves as President of Digital Banking at Forbright Bank. He has decades of experience in consumer experience, technology, and financial services, having held leadership roles at Texas Capital Bank, Bask Bank, Brighthouse Financial, MetLife, American Express, WebMD, McKinsey, ConAgra, Coca-Cola, and General Mills. Chris and Matt dive into the methodology behind creating a high-performing digital strategy through technology, marketing, and traditional bank strategy. REQUEST YOUR SPOT FOR OUR COMMUNITY BANK SUMMER PERFORMANCE SERIES HERE The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. – Member FDIC
The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: How Elon Musk's Chatbot Grok Will be Used by Federal Agencies, Q&A (Darian Chwialkowski, Third Stage Consulting) The Future of ERP and AI in 2025 (Senior leaders from Oracle NetSuite, Infor, Epicor, and Priority Software) 4 Digital Strategies That Will Dominate the Future of Enterprise Tech We also cover a number of other relevant topics related to digital and business transformation throughout the show.