Podcasts about digital strategies

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   What Real OCM Actually Looks Like Change Management Isn't Fluffy (Afra Corona, Organizational Change Management Consultant at Third Stage Consulting) The Backfill Problem   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Jay Johnson, CFO and treasurer at Lamar Advertising Company (Nasdaq: LAMR), joined the REIT Report podcast to discuss the state of out-of-home (OOH) advertising, where Lamar sees new growth potential, the importance of serving local as well as national clients, the growing share of digital advertising, the enduring appeal of traditional billboard formats, and more. Founded in 1902, Lamar has been publicly traded for nearly 30 years and transitioned to a REIT 12 years ago. The company's longevity is rooted in the ability to remain relevant to clients as the business has evolved from traditional billboards to digital and programmatic advertising, Johnson noted.Johnson described OOH advertising today as well positioned, with national advertising improving and new categories like pharmaceuticals opening meaningful opportunities. “It's a great time to be in out-of-home,” he said, noting that even a small share of pharma ad spending could be significant for Lamar. Chapters: 00:00 Digital vs Static Reality00:28 Welcome to The REIT Report00:56 Lamar Longevity and Evolution02:18 Out of Home Market Tailwinds03:06 New Verticals Pharma and AI04:33 Footprint and Economic Signals05:30 Digital Conversion Strategy07:11 Local Sales Engine08:16 Top Local Advertiser Verticals09:12 SEC Reporting Debate10:17 Three Competitive Pillars12:26 Scale Performance and Wrap Up

Life sciences are at a critical inflection point, where scientific innovation, regulatory demands, and patient expectations converge with advances in data and artificial intelligence, positioning IT as a central driver of faster and more effective drug discovery and clinical development.This week, Dave and Rob continue with part 2 off the Life Sciences mini-series with Dr. Alex Zhavoronkov founder and CEO of Insilico Medicine to exploring how drug discovery and clinical development can become faster and more effective, and the role of AI in that process.  TLDR00:40 – Introduction01:00 – Hang out: Kill Bill Vol. 1 & 2 03:07 – Dig in: Life Sciences mini-series, Part 2 06:43 – Conversation with Dr Alex Zhavoronkov 42:12 – The future of AI in drug discovery and a new paradigm for pharma GuestDr. Alex Zhavoronkov: https://www.linkedin.com/in/zhavoronkov/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   ERP Status Reporting Best Interview Moments (Kristin Valentyn, Karm Saliba, Greg Benton, Jeff Winter, & More) Follow the Money: Why ERP Projects Fail   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Send us Fan MailToday's conversation is out of this world with Thalia Patrinos who works at NASA Headquarters in Washington, DC. She is the Artemis Digital Lead within the Office of Communications. She leads and strategizes all digital communications about NASA's Artemis missions to and around the Moon, including social media, video, audio, web presence, and digital engagements.In this conversation, you'll hear Thalia talk about the years of work that goes into digital strategy for communicating a mission around the moon, balancing planning and flexibility to capture spontaneous moments of moon joy. She talks about the spreadsheets—the spreadsheets!—including how she uses technology to help with creative strategy. You'll hear the ways that NASA prioritizes publishing factual information above all else, and get a better sense of who is behind the content and how these teams work together. Thalia takes us into her thinking when addressing multiple audiences across multiple platforms when the whole world is watching and what success looks like for a project of this magnitude. Finally, Thalia lets us in on her career backstory including how she ended up at NASA and the funny and relatable story about her first job interview.This episode was recorded as part of a guest lecture series in DG 8111 Digital Publishing in Spring 2026 at The Creative School at Toronto Metropolitan University.“Copy, Podcast joy.” Let's Connect on the web or via Instagram. :)

What happens when a digital strategist stops fighting reality and starts leading from it.There are conversations that feel like a strategy session and a therapy session at the same time. This one was both. Mary Brodie came into the Power Lounge and did something rare. She made acceptance sound like the most powerful leadership move you can make.If you work in digital, lead a team, or run your own business, you know the pressure to chase the aspirational audience, the perfect product, the frictionless experience. Mary has spent over 20 years helping companies stop chasing and start seeing. And what she has found is that the women in digital who thrive are the ones who learn to work with what is, not just what they wish were true.Mary Brodie is the Founder and Digital Experience Strategist at Gearmark, a consultancy she has built over two decades across apps, websites, content strategy, lead generation, and full digital experience design. She holds a BA and MA from Simmons College, a certificate from MIT, and an Executive Master's in Corporate Communications from IE University in Madrid. She is currently pursuing her doctorate at Case Western Reserve University, where her research explores how B2B buying teams build relationships with supplier salespeople.Key TakeawaysAcceptance is not passive. It is the foundation of every smart business decision, from knowing your real customers to building a team that actually trusts each other.Your digital experience reflects your internal experience. If your employees are disengaged, that bleeds into every customer touchpoint, every chatbot, every support call.Women in digital and female entrepreneurs online often chase aspirational audiences instead of maximizing the ones they already have. The brands that win know exactly who their customer is and own it.AI is a tool, not a replacement. Using it well means knowing what question you are actually trying to answer and what data you are feeding it.The most underrated skill in women leadership and digital marketing for women is listening. Not the performative kind. The kind where you feel something shift in the room.Mary Brodie said, "Accept yourself and make sure that you're happy with what you're doing and what your output is. Not your perfect foot. Your best foot."Mary Brodie said, "Once you accept that we don't all share the same values, the world becomes a very different place. And it's not a scary place. It's just a different place. And a lot of the world becomes a lot clearer."Timestamps00:00 Welcome to the Power Lounge.01:51 Twenty years of entrepreneurship. What keeps Mary going.04:26 Why Mary kept going back to school, MIT, Simmons, Madrid.07:37 Being the only American in the room. What that taught her.09:41 Customer experience and employee experience are the same problem.13:10 How to know if your company actually has a digital experience.16:33 AI and digital strategy. Tool or replacement.21:00 What gets in the way of leaders communicating their vision clearly.26:54 What a broken internal experience is costing your organization right now.31:08 The Art of Acceptance. What it means as a leadership practice.40:04 What Mary looks for before any strategy or deliverable.41:19 One shift for every woman in the audience.42:37 Power Round. Rapid fire with Mary Brodie.Connect with Mary BrodieEmail: mfbrodie@gearmark.comLinkedIn: linkedin.com/in/marybrodieWebsite: gearmark.comSupport the show

Episode 372: The Culture Work No One Warns You About in a Nonprofit Merger (Marcia Beckner)Episode SummaryToo many nonprofit leaders treat a merger as a last resort, proof that something failed, when it can be the boldest strategic move they make. In this episode, Marcia Beckner, Founder and CEO of Culture CARES® Global, reframes merger as a path to greater impact, drawing on her own experience founding MyLifeLine Cancer Foundation and merging it into the Cancer Support Community. She covers how to know when a merger is right, why ego is so often the real obstacle, and why culture, not finances or strategy, is where mergers quietly succeed or fail. Marcia shares her CARES® framework (Commitment, Appreciation, Respect, Engagement, Safety) as both a diagnostic and a roadmap for integrating two teams into one healthy, psychologically safe organization. Listeners will walk away seeing partnership not as surrender, but as a way to better fulfill their mission alongside others.About MarciaMarcia Beckner is the Founder and CEO of Culture CARES® Global, where she coaches nonprofit CEOs and executive directors to build healthy, inclusive workplaces and reduce sector burnout. She is the architect of the Culture CARES® Framework, a proven process for measuring and co-creating organizational culture. In 2007 she founded MyLifeLine Cancer Foundation, a digital community born from her own stage 3 ovarian cancer diagnosis in her twenties, which she led for nearly a decade before merging it into the global Cancer Support Community in 2018, where she went on to serve as VP of Digital Strategy and Chief Culture Officer. She holds a degree in Organizational Psychology, is a certified Dream Manager® and Talent Insights Analyst, and is the author of You Are Meant for Great Things. Based in Denver with her husband and four nearly-launched kids, she's an avid reader and traveler.ResourcesMarcia Beckner on LinkedIn: linkedin.com/in/marciabecknerCulture CARES® Global: CultureCares.comThe Culture CARES® Framework & Assessment: a culture diagnostic and roadmap built on five pillars (Commitment, Appreciation, Respect, Engagement, Safety), with psychological safety as the foundationDISC + Driving Forces (Talent Insights): assessments Marcia uses to surface leadership styles and inner motivators in team-buildingBook: You Are Meant for Great Things by Marcia (Donziger) Beckner, her memoir of turning setbacks into stepping stones (culturecares.com/book)Book: The Nonprofit Mergers Workbook by David La Piana, a step-by-step guide through the merger process

Innovation isn't about funding, it's about how organisations are built and led. Progress comes from cutting bureaucracy, empowering mission-led teams, and asking the right questions to unlock bold breakthroughs. This week, Dave, Esmee and Rob are joined again by André Loesekrug-Pietri, Chair and Scientific Director of the Joint European Disruptive Initiative (JEDI, Europe's ARPA) to explore how Europe can turn moonshot ambitions into reality by building the right people, culture and operating models for future-shaping organisations. TLDR00:41 – Introduction01:14 – Hang out: Esmee returns and the missing API has been found!05:14 – Dig in: Staying in step with global innovation12:57 – Conversation with André Loesekrug-Pietri1:02:26 – Roland Garros tennis, and unlocking creative energy GuestAndre Loeskrug-Petri: https://www.linkedin.com/in/andrepietri/X: @eurojediwww.jedi.foundation HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   When Output Becomes Unlimited, Judgment Becomes Priceless What Machines Can't Replace (Jim Koetting) You're Not the Hero — You're the Guide We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the testing phase. Drawing on his experience leading digital strategy and transformation programs for global brands, Kenneth shares the common mistakes organizations make when measuring pilot success, why repeatability matters more than one-time wins and how businesses can build the capabilities needed to scale digital and AI initiatives across teams, markets and functions. The conversation also explores the role of leadership in successful transformation. Kenneth explains why empathy, curiosity, trust and a willingness to challenge assumptions are essential for leaders navigating rapid technological change.  Whether you're launching a new digital platform, testing an AI-powered solution or leading enterprise transformation, this episode offers practical insights for turning experimentation into sustainable growth. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Kenneth Phua: Kenneth Phua is a global digital transformation, ecommerce, and AI leader with more than 15 years of experience helping organizations turn digital investments into measurable business growth. Most recently, he served as Global Head of Digital Strategy & Innovation at The Coca-Cola Company, where he led enterprise-scale transformation initiatives across 115 markets and delivered approximately USD $900 million in system value. His work has spanned digital strategy, ecommerce, consumer platforms, first-party data, AI and operating model design. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

My guest today on the Online for Authors podcast is Shane Vigeant who will be chatting about marketing with AI in mind. Shane is a digital marketer based in Boise, Idaho, where he helps nonfiction authors build platforms that grow their books and businesses. He's built over 500 websites, managed six figures in ad spend, and focused on making marketing simple so people can actually reach the right audience.   Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1   You can follow Author Shane Vigeant who will be chatting about AI Marketing Website: https://booklaunchers.com/ LinkedIn: @shane-vigeant   Teri M Brown, Author and Podcast Host: https://www.terimbrown.com FB: @TeriMBrownAuthor IG: @terimbrown_author X: @terimbrown1   Want to be a guest on Online for Authors? Send Teri M Brown a message on PodMatch, here: https://www.podmatch.com/member/onlineforauthors   #shanevigeant #booklaunchers #aimarketing #terimbrownauthor #authorpodcast #onlineforauthors #characterdriven #researchjunkie #awardwinningauthor #podcasthost #podcast #readerpodcast #bookpodcast #writerpodcast #author #books #goodreads #bookclub #fiction #writer #bookreview *As an Amazon Associate I earn from qualifying purchases.

Realities Remixed, formerly known as Cloud Realities, launches a new season exploring the intersection of people, culture, industry and tech.Life sciences are at a turning point, where scientific innovation, regulatory pressure, and patient expectations collide with unprecedented advances in data, AI, and digital platforms. IT is no longer a supporting function but a critical driver of how therapies are discovered, developed, scaled, and delivered safely and at speed.This week, Dave and Rob kick off the Life Sciences mini‑series with Thorsten Rall, Global Industry Lead for Life Sciences at Capgemini, to exploring the current state of the sector, the key themes shaping the episodes ahead, and what it takes to drive better patient outcomes. TLDR00:30 – Introduction to Life Sciences and co‑host Thorsten Rall04:37 – Hang‑out: Navigating Waterloo Station07:50 – Deep dive with Thorsten Rall into the Life Sciences landscape28:03 - What are the main challenges in the sector and main themes45:31 – BBQ season is starting HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/with co-host Thorsten Rall: https://www.linkedin.com/in/thorsten-alexander-rall-b232185/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Organizations Will Struggle To Keep Up SAP Sapphire Conference Takeaways (Scott Hays (VP, Product Marketing – Support) & Krista Glantschnig (Product Marketing Director) from Rimini Street) What SAP & Epicor Revealed We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Realities Remixed, formerly known as Cloud Realities, launches a new season exploring the intersection of people, culture, industry and tech.Today's most pressing challenges arise from the collision of rapid technological change with deepening economic inequality, weakening democratic systems, geopolitical instability and accelerating climate pressure, leaving world leaders wrestling with how to govern and solve these deeply interconnected crises.This week, Dave, Esmee and Rob are joined by Dex Hunter-Torricke, Founder & President The Center for Tomorrow to explore how tech can solve world macro issues. TLDR00:33 – Introduction00:40 – Hang out: The Boys on Amazon Prime final episode (spoilers) 06:02 – Dig in: How to solve world macro issues? 07:45 – Conversation with Dex Hunter-Torricke 44:52 – Writing a book and meeting world leaders GuestDex Hunter-Torricke: https://www.linkedin.com/in/dextb/https://www.centerfortomorrow.com/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   What Is Invoice Lifecycle Management? Maximizing ROI & Minimizing Risk (Jason Kurtz, CEO of Basware) Your Biggest Fraud Risk Is Right After Go-Live   We also cover a number of other relevant topics related to digital and business transformation throughout the show.   Learn more about Basware here: https://hubs.ly/Q04g-2pz0  

Marketing your creative business should not cost you the very creative energy you're trying to sell to those who need what you offer.In this episode, we dig into energy-smart marketing: a more sustainable way to show up, stay visible, and connect with the right people without being "always on" across every platform. Because constant content creation, context-switching, and platform pressure do not automatically create growth. Sometimes, they just create burnout with a posting schedule.You'll learn how to identify which marketing activities energize you, which ones drain you, and how to design a system that protects your flow instead of interrupting it.Your energy is not an unlimited resource. Market like your creativity matters, because it does.Want to go deeper on this topic?Join us in ⁠Forge⁠, which empowers creative entrepreneurs like you to take action on their wildest ideas by cross-pollinating as coequal experts in our spicy ecosystem community.

Join us for an inspiring conversation with Alberto Di Meglio, Digital Strategy Lead at CERN's CIO Office, as he shares his remarkable journey and decades-long experience at the world's leading particle physics laboratory. Discover CERN's core mission, behind-the-scenes stories of groundbreaking discoveries such as the Higgs boson, and transformative innovations ranging from the World Wide Web to the origins of cloud computing.Alberto also discusses the importance of multidisciplinary thinking, collaboration, and knowledge sharing, while offering valuable advice for future scientists and leaders. If you are passionate about science, technology, and global collaboration, this episode is a must-watch.

Craig Dorfman joins The Great Battlefield podcast to talk about his career as a teacher before getting into politics with Mandate Media and eventually purchasing the firm with a coworker. Mandate Media is a political consultancy for Democrats that specializes in digital strategy and email fundraising.

Starting an AI company is all about spotting a real problem and using AI to solve it in a smarter, faster way than what's out there today. It's less about having the perfect idea and more about starting focused, learning fast, and building something people actually want.This week, Dave, Esmee, and Rob are joined by Gijs van de Nieuwegiessen and Tijn van Daelen, founders of One Horizon AI, to explore what it really takes to start and build an AI‑native company TLDR00:32 – Introduction00:55 – Hang out: Why Dutch names can be a real tongue-twister02:00 – Dig in: Exploring how an AI-native culture fits with human-to-human interaction13:35 – Deep dive with Gijs van de Nieuwegiessen and Tijn van Daelen1:01:54 – Following AI: Bloopers, reflections, and field hockey with the kids GuestGijs van de Nieuwegiessen: https://www.linkedin.com/in/nieuwegiessen/Tijn van Daelen: https://www.linkedin.com/in/tijn-van-daelen-495986131/Open source repo: https://github.com/onehorizonai/ink HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Send us Fan MailWhat separates average MSPs from those scaling fast in today's AI-driven world?

What if the reason your marketing isn't working has nothing to do with your ads? In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance. Key Takeaways:→ Most marketing budgets are spent before the click.→ Trust must be established immediately after the click. → Relevance is the first requirement for engagement. → Enterprise marketing challenges are often people problems. → Managing stakeholders is as important as managing strategy. Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. Connect With Shamir:Website: https://smartpandalabs.com/Facebook: https://www.facebook.com/smartpandalabsLinkedIn: https://www.linkedin.com/company/smart-panda-labs/YouTube: https://www.youtube.com/@smartpandalabs7668

Nonprofits are producing more digital content than ever - emails, social posts, website updates, advocacy campaigns -yet many practitioners still feel like their work doesn't add up to a cohesive strategy.In this episode, I speak with digital strategist Brad Caldana about how nonprofit organizations can move from executing scattered digital tactics to leading with a clear strategic plan.Brad shares insights from more than two decades of work at the intersection of technology, organizing, and social impact, including his role as Digital Training Director for the Obama 2012 Presidential Campaign. We explore how nonprofits can build digital strategies that align goals, audiences, infrastructure, and budget -especially as AI accelerates the pace of digital work.The conversation also explores practical ways nonprofits can integrate AI thoughtfully, avoid common pitfalls, and develop digital strategies that truly support their mission.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   What Is Technical Debt? Navigating ERP Cloud Migration (Brad Feakes, President of Estes Group) Cloud Doesn't Mean You're Less Locked In   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Quick SummaryAdam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-year revenue growth using a multi-channel marketing strategy, the hard lessons that came with scaling fast, and why his bet for 2026 is simple: elevate your brand.In This EpisodeHow Adam's background as a professional mountain bike racer and Olympic-athlete coach shaped his entrepreneurial mindsetThe morning routines and calendar blocking habits that keep Adam performing at a high level — even on two hours of sleepWhy content marketing and digital visibility are non-negotiable for any business or professional in 2026The step-by-step marketing strategy behind Trail Hub's triple-digit year-over-year growthWhy event marketing is one of the best ROI-generating strategies available (with a real-world case study from supplement brand BPN)The operational growing pains that come when marketing works too wellAdam's one-word marketing bet for the next 12 months: brand elevationKey TakeawaysSchedule everything that matters. Adam's morning workout, family time, and personal development are all on his calendar — not left to chance. If it's not scheduled, it's not a priority.Marketing results lag behind effort. Trail Hub didn't see significant impact from their revamped digital marketing until 6–12 months after launch. Set realistic expectations and stay consistent.Event marketing pulls double duty. Well-executed events can run at break even or a profit AND generate content and brand awareness that keeps paying off long after the event.More impressions, fewer conversions. Most businesses convert only 2–2.5% of website traffic. Trail Hub hit 10% — but it required 375,000 annual website visits to get there. Volume of impressions matters.Elevate your brand deliberately. Consumers in 2026 are investing in brands they share values with. Get clear on who you are as a brand and constantly raise the bar — your marketing spend becomes more efficient and your customer quality improves.Memorable Quotes"If everything matters, nothing does. If everything is a priority, then nothing is a priority. — Adam Morka (referencing Alex Hormozi)""The standards you hold your organization to are essentially the business you create — the same way the standards you hold yourself to create the life you live. — Adam Morka""Event marketing truly is one of the best marketing spends a business owner can make. If you do it properly, you can run the event at break even or a profit — and you're also getting the content and awareness out of the event itself. — Adam Morka"Resources MentionedLinkedIn: Adam MorkaInstagram: @adammorkaTrail Hub: trailhub.caKelsey's Instagram: @KelseyReidlKelsey's Website: KelseyReidl.comHubSpot — CRM and email marketing platform used at Trail HubBloom — paid media marketing agency (Toronto & Montreal)BPN — supplement company; referenced as an event marketing case studyThe Four Burner Theory — framework for life prioritizationAlex Hormozi — entrepreneur and author; quote referencedAbout the GuestAdam Morka is the driving force behind Trail Hub's explosive growth, bringing over a decade of experience spanning professional mountain bike racing, Olympic-level athlete coaching, and tech company scaling. He joined the family business in May 2023 and has since grown revenue by triple digits year-over-year through a relentless focus on digital marketing and brand building.

Open Source is giving AI a real boost, making it easier and faster for organisations to build and experiment with new ideas. As adoption grows, these open ecosystems are helping businesses move quicker, stay flexible, and unlock value with more confidence.This week, Dave, Esmee, and Rob are joined by Richard Harmon, VP & Global Head of Financial Services at Red Hat to explore how Open Source is shaping AI, from mainframes to Kubernetes, and from regulation and sovereignty to a future of AI agents writing code. TLDR00:25 – Introduction00:52 – Hangout: Deep democracy training and “what instrument are you?”03:19 – Dig in: Open‑source culture and AI, do they complement each other?10:02 – Conversation with Richard Harmon51:12 – Sitting in the chair and trying to keep up with AI GuestRichard Harmon: https://www.linkedin.com/in/richardlaurenharmon/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

This episode recorded live at the Becker's 16th Annual Meeting features Dr. Ricky Choi, Strategic Medical Advisor at Xealth, Head of Digital Health at Samsung Electronics, and Associate Professor at Stanford University School of Medicine, who explores how health systems can move beyond fragmented digital tools to a more integrated, patient-centered strategy. He discusses the role of AI, home-based care, and data orchestration in improving workflows, reducing complexity, and turning insights into action.This episode is sponsored by Xealth.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Customizing Means Failing The Future of Industrial Operations (Craig Scott, Founder & CEO of Fuuz) Your Data Belongs to Your Vendor   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.Together, they explore how AI, data, and digital tools are reshaping how patients access, understand, and navigate care—and how those changes are redefining expectations.From personalized communication to real-time guidance, the conversation highlights how many of the innovations improving experience are also fundamentally about speed: reducing friction, accelerating understanding, and enabling more responsive care.This episode brings the series full circle—showing how the shift from months to moments ultimately transforms not just how organizations operate, but how patients experience healthcare itself.

The SaaSpocalypse marks the end of traditional CRM with manual data entry, rigid interfaces, and seat‑based software no longer make sense in an AI‑driven world. Success now depends on outcome‑focused plumbing: intelligent orchestration that delivers results, not screens.This week, Dave, Esmee, and Rob are joined by Hannah Datz, Americas Vice President of CRM at ServiceNow, to unpack the major announcements from ServiceNow Knowledge 2026 in Las Vegas and explore how AI is accelerating the SaaSpocalypse and driving a fundamental shift in the future of CRM. TLDR00:34 – Introduction 00:54 – Hang out: Happy Password Day and emerging threats 06:46 – Conversation with Hannah Datz 57:20 – From tennis excitement to the best burger ever GuestHannah Datz: https://www.linkedin.com/in/hannahdatz/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   'Best Practice' Is Not Best for You Global SAP Lessons (Karm Saliba, Third Stage Consulting) More Technology Isn't Better We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

AI is only as strong as the data beneath it, and as it moves into the core of the enterprise, fragmented, duplicated, and poorly governed data is no longer hidden in the background, it's amplified, exposed, and impossible to ignore.This week, Dave, Esmee, and Rob are joined by Edward Calvesbert, VP Product Management for IBM watsonx AI & Data Platform, to dig into the foundations of enterprise AI, from data silos and the SaaSpocalypse to lakehouse architectures and agent‑driven workflows. TLDR00:17 – Introduction 00:55 – Dig in: The big data unlock for AI14:02 – Conversation with Edward Calvesbert57:58 – Hiking Mount Rainier near Seattle GuestEdward Calvesbert: https://www.linkedin.com/in/ecalvesbert/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Traditional retail is designed to drive the next transaction, but Patagonia is built to drive a movement. Angela Clark, VP of Digital at Patagonia, joins Marie Schwartz to discuss leading a digital organization where activism is a primary KPI and short-term conversion is never the goal. Activism as a Metric: Why Patagonia treats a local cleanup sign-up with the same weight as a high-value product purchase. The Used Gear Edge: How side-by-side "New vs. Used" product pages have transformed customer acquisition and brand transparency. Membership vs Loyalty: Why the brand ditched the points-and-coupons model for a community-led experience guided by a company philosopher. Authentic Transparency: Moving beyond "greenwashing" by openly discussing the challenges of global manufacturing and carbon-heavy supply chains. Stop building for the next quarter. Start building for the next generation.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   The ERP Industry & the Mafia? The Machine Is Rigged The Safe Choice Is the Riskiest Choice We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get past the chaf and get to the honest opinions and outlooks, you get folks like Molly Bossardt.  I reached out to her to get a glimpse of what she is thinking and doing in our trade. Have a listen.   Molly Bassard proves that you don't have to be born in Napa or Bordeaux to turn the wine world on its digital head. When she launched Bread and Butter in the thick of 2020, Molly saw what many in the wine trade still missed: wineries remain rooted in old soil, even as marketing spins ever faster into the future. By tuning in, you'll quickly learn how Molly peeled back the layers of an industry famous for its dusty traditions and discovered a staggering lack of digital innovation, especially among smaller and mid-sized wineries. She exposes why so many vintners are hesitant—even averse—to marketing, and why most farmers don't realize that great wine is only half the job. Molly demystifies what a modern marketing strategy really looks like, from omnipresent email campaigns to the power of influencers, and explains why hiring "my niece who's good at Instagram" isn't enough. You'll get a candid lens into the digital uphill climbs wineries face, why foot traffic still matters in a world obsessed with e-commerce, and how to nurture a genuine community rather than chase short-term trends. Molly also uncorks the realities and limitations of AI in creativity-driven industries, dashing the fantasy that robots can replace passionate marketers. Perhaps most intriguingly, you'll discover what true innovation means when it comes to wine—hint: it has less to do with trendy packaging, and more to do with reimagining sustainability, experience, and storytelling. By episode's end, you'll know why good marketing can't be handed off to just any agency, and you'll see how the future of wine lies not in resisting change, but in embracing creative risk. Expect to come away with an insider's map to the new digital terroir, one meaningful strategy at a time.    

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   The Hidden Cost of Agile & ERP Implementations 20 Perspectives from ERP Lessons (George Collier, COLLIER GLOBAL TRANSFORMATION PARTNERS) Enterprise Agentic AI Landscape in 2026 We also cover a number of other relevant topics related to digital and business transformation throughout the show.