Podcasts about digital strategies

Is SEO dead in 2025—or simply evolving? In this episode, Ryan Birch, founder of Toby Group and a seasoned fractional CMO, shares real-world insights into how marketers, creators, and professionals can adapt to the new landscape shaped by AI in marketing, GA4 conversion tracking, and the balance between paid ads vs organic growth.If you've ever wondered why your campaigns plateau, why your conversion tracking doesn't align with results, or how to finally make digital advertising profitable, this conversation has the answers. Ryan's “inputs vs outcomes” framework helps businesses shift from wasted spend to measurable growth. He explains how audience mapping and micro conversions can make ads work smarter, and why white-label advertising is one of the most underused strategies in 2025.This podcast episode is designed to meet your search intent:Looking for proof that SEO still matters? You'll learn how reviews, PR, and brand signals impact discoverability.Trying to figure out if you should spend more on ads? Ryan explains when to flip the switch and when to hold back.Struggling with GA4? You'll hear how tracking fixes alone can double results.Wondering how to use AI in marketing without falling into spam? Ryan shares how to use AI for smarter audience research.Ryan Birch brings expertise that bridges what business owners, content creators, and professionals want (growth, visibility, conversions) with what they need (tracking accuracy, audience clarity, strategic ad spend). By the end, you'll walk away with wisdom to improve your marketing outcomes today.Timestamps (23:37)00:00 Intro — Who is Ryan Birch & Toby Group01:00 What a fractional CMO does (and why businesses need one)02:15 White-label advertising explained03:20 GA4 conversion tracking fixes — the #1 issue04:30 “You can't use ads to solve a marketing problem”05:15 Inputs vs outcomes framework06:30 AI in marketing — friend or foe?07:45 Audience-first strategy with AI08:30 Organic vs paid — when to turn on ads09:45 Four common ad mistakes (tracking, audience, messaging, optimization)12:30 YouTube Promote — subs vs sales14:10 Micro conversions: testing budgets & small wins16:30 Time-poor pros: why outsourcing works19:00 Reviews, websites, LinkedIn: simple wins that matter21:00 The future of SEO — reviews, PR, branding > blog spam22:30 Where to find Ryan#IsSEODead #DigitalMarketing #AIMarketing #GA4 #ConversionTracking #YouTubePromotion #MarketingStrategy #FractionalCMO #PaidAdsVsOrganicTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   The Microsoft Study About Jobs Being At Risk From AI, Q&A (Darian Chwialkowski, Third Stage Consulting) How Microsoft is Approaching Enterprise Technology (Mason Whitaker, CEO of Volt Technologies) Metcash's ERP Failure   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

On Mission Matters, Adam Torres interviews Natalie Buda Smith, Director of Digital Strategy at the Library of Congress. Natalie explains how to plan an agile, project-based career, build AI capabilities (like prompt engineering), and use technology to enhance human strengths—not replace them. This interview is part of our ⁠State of the Women Coverage Series⁠. Big thank you to ⁠Gail Letts!⁠ Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the evolving world of online gaming through the lens of tribal operations. From the launch of Choctaw's Social Casino to the nuances of Class II versus Class III gaming, Christensen breaks down complex regulatory frameworks, the rise of sweepstakes and prediction markets, and Choctaw's strategic approach to digital gaming within sovereign tribal lands. The conversation also explores how European markets have influenced U.S. iGaming development, the growing tension between traditional and gray market operators, and how data-driven personalization is reshaping online player experiences.   Topics Discussed: Robert Christensen's Role Definitions & Distinctions in Online Gaming What are Social Casinos, Sweepstakes Casinos, iGaming, Prediction Markets, etc. and how are they different? Legal and Regulatory Landscape What are Class 2 games What is IGRA and how does it work What are compacts? Choctaw's Strategic Focus Expanding mobile gaming access beyond reservation boundaries Tribal Sovereignty & Class II Gaming European Influence & Technology Partnerships The Future of Online Gaming in the U.S. Barriers for iGaming development Casino Marketing: Digital vs. Brick-and-Mortar Responsible Gaming & Industry Ethics Learn more: https://trio360.vip/inside-tribal-igaming-choctaws-digital-strategy/

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Behind the Scenes at Stratosphere Interviews with Jan Baan: Rappit, Stanislaw Karpinski: ANEGIS, Marcus Harris: Taft Law, Tiffany Canada & Tanya Gonzalez: Infor Stratosphere Vendor Panel   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

JUST WHEN WE THINK WE'RE THE SMARTEST GUYS IN THE ROOM…(14:45)BIA TOP 10 BILLING RADIO STATION REPORT IS MISSING IN ACTION! (18:32)WHAT OPTIONS EXIST FOR SAGA? (3:31)WELCOME TO our podcast focused on radio TV and OCCASIONALLY digital.  Hosted by Jackson Dell Weaver in the Coachella Valley in La Quinta east of Palm Springs…  - and - coming to us from the hills of  Hollywood…co-host Mr. Keith Samuels.  Welcome to the Wednesday Sept 3rd Episode of Media Insultant….Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo. Comments are always welcome at jackson@intownmedia.com Thanks for listening!

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How API's are the Key to Agentic AI, Q&A (Darian Chwialkowski, Third Stage Consulting) Surviving the Chaos of Digital Transformation (Darian Chwialkowski, Third Stage Consulting) How to Start an AI Tech Company   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

When Jennifer Ewbank was chosen to lead the CIA's digital innovation team, she quickly made the strategic decision to center its digital mission around countering China's comprehensive national digital strategy — a threat widely underestimated at the time within the U.S. government. On this episode, Host Kathleen McInnis digs into the “why” of this story and dives in deeper on Jennifer's career in the CIA and State Department.

Doing a search on Google is no longer just about finding answers — it’s about discovery, prediction, and personalisation. From consumer behaviour shifts to marketing in an AI-first era, artificial intelligence is reshaping the way people search, discover, and engage online. But how is Search evolving into an AI-powered discovery engine? And what does this mean for businesses rethinking their digital strategies? On Industry Insight, Lynlee Foo speaks to Ben King, Managing Director of Google Singapore to find out more.See omnystudio.com/listener for privacy information.

Discover how e-commerce is being reimagined with Eli Finkelshteyn, CEO and Founder of Constructor, as he joins host Deepak Sharma to explore how AI is transforming search, discovery, and retail media. From balancing art and science to building “one system, one AI, one brain,” Eli unpacks how search can move beyond relevance metrics to drive true customer delight and revenue growth.Eli shares his journey from computational linguistics to powering discovery for brands like Sephora and Under Armour. He explains how clickstream intelligence, AI shopping agents, and product insights agents are not just improving conversions, but reshaping how shoppers connect with products. Learn why he believes harmonizing business outcomes with user experience is the key to e-commerce's next leap forward.

In this episode, I'm diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google's Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don't cut it anymore. I break down exactly how these new AI-driven search engines work, what's changed, and why it's so important for you to adapt your digital strategy right now if you want to stay visible and competitive. We'll walk through the evolution of search, from those classic blue links to today's instant, conversational AI answers. I'll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You'll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era. By the end of this episode, you'll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you're a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don't forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve! ‍

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Intro to SI's, Q&A (Darian Chwialkowski, Third Stage Consulting) Everything You Need to Know about Selecting the Best Integrator (Bonnie Tinder, CEO & Founder of Raven Intel) How to Select and Implement the Right Systems Integrator   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Kane McGuire and his team have provided the historical context for the Bulldogs and Lady Techsters since 2012. The Associate A.D. for Strategic Communications and Digital Strategy is his formal title, but he admits the good ole fashioned ‘S.I.D.,' or Sports Information Director, might be more fitting (and less of a mouthful). Kane lives and breathes Ruston, Tech, and his craft. Listen as Kane details his journey behind the scenes in Tech athletics and peels back the curtain on how his brain works in telling the stories of student-athletes and coaches throughout the years. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI.Guest: Pedro Lerma, Founder of LERMA/ AGENCY⁠⁠⁠⁠ ⁠⁠Producer:⁠⁠⁠⁠ Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy MendezHost:⁠⁠⁠⁠Francisco Cardenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠Music: Rolf Ruiz

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   SAP's $1.5 Billion Bet on AI, Q&A (Darian Chwialkowski, Third Stage Consulting) Inside a Real World SAP Implementation (Justin Rauner, CTO at Kiewit) Shocking Whistleblower Claims about S/4HANA   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with Tim CeuppensLinkedin: https://www.linkedin.com/in/timceuppens/Also mentioned in the episode:Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinkingOpenAI Status Page (for when the thought leadership runs out) > https://status.openai.comMeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   ERP Lessons from the Frontlines of SMB Implementations, Q&A (Darian Chwialkowski, Third Stage Consulting) Why SMBs Should Embrace Bots (Nate Stroeher & Geordie McDougall, Third Stage Consulting) Shocking Reason Tech Projects Fail Every Time   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   The Impact of Trump's Tariffs, Q&A (Darian Chwialkowski, Third Stage Consulting) Redesigning the Supply Chain from the Inside Out (Jan Baan, Ema Roloff, Casey Jenkins, Will Quinn) Walmart's US Supply Chain Playbook   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today Chris Nichols sits down with Matt Quale, who serves as President of Digital Banking at Forbright Bank. He has decades of experience in consumer experience, technology, and financial services, having held leadership roles at Texas Capital Bank, Bask Bank, Brighthouse Financial, MetLife, American Express, WebMD, McKinsey, ConAgra, Coca-Cola, and General Mills. Chris and Matt dive into the methodology behind creating a high-performing digital strategy through technology, marketing, and traditional bank strategy. REQUEST YOUR SPOT FOR OUR COMMUNITY BANK SUMMER PERFORMANCE SERIES HERE The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. – Member FDIC

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.Tune in to Discover:What GEO is and how it differs from traditional SEOWhy AI-powered search results are reducing clicks to websites (and how to adapt)5 practical steps to optimize your content for AI-generated answersThe role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibilityHow to audit your current content and improve formatting for AI toolsThe importance of FAQs, citations, quotes, and structured languageWhy “common language” matters more than technical credentials in search visibility

Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon's landscape since 2006. In this episode… Professionals often feel overwhelmed by the pace of innovation, especially when it comes to AI. While many know AI can save time and boost productivity, most still struggle with using it effectively in their daily business or personal workflows. How can you leverage AI tools to enhance creativity, decision-making, and strategic decisions? Digital strategist and eCommerce consultant Danny Silverman uses AI to challenge ideas, simulate expert feedback, and train personalized GPTs. He recommends organizing work by using separate chats, uploading materials to provide context, and clearly defining prompts. Danny also warns against AI hallucination and encourages users to always validate outputs, maintaining that AI should be a collaborator, not a crutch. Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Danny Silverman, Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting, back to discuss how professionals can maximize AI's potential. Danny explains how to structure prompt interactions, how to build personal assistants, and the future of agentic AI. 

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How Elon Musk's Chatbot Grok Will be Used by Federal Agencies, Q&A (Darian Chwialkowski, Third Stage Consulting) The Future of ERP and AI in 2025 (Senior leaders from Oracle NetSuite, Infor, Epicor, and Priority Software) 4 Digital Strategies That Will Dominate the Future of Enterprise Tech   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by Tiger Woods and Rory McIlroy crafts immersive experiences to monetising user journeys, and Kara shares what it takes to build a next-gen sports league for younger audiences. Discover the strategies behind TGL's explosive debut and what's next for community-driven fandom.What You'll Learn in This Episode>> Why TGL prioritised education and user data in its launch season>> How cross-team collaboration fuels TGL's digital success>> The framework Kara uses to filter innovation by value and impact>> How fan engagement functions as an evolving ecosystem, not just features>> TGL's strategy for converting unknown users into loyal advocatesMeet Our GuestKara Baker is Senior Director of Digital Product and Operations at TMRW Sports. With a background spanning NBC Sports and digital strategy, Kara is pioneering tech-driven sports entertainment that meets the expectations of today's fan.About the HostMiheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He's a recognised industry leader transforming how audiences interact with content in real time.Enjoyed the Episode?Subscribe, leave a review, and share with others who are passionate about developing community driven fandom! Visit LiveLike to discover how you can activate your audience. Connect with Miheer Walavalkar on LinkedInFollow Kara Baker on LinkedIn

Have an idea or tip? Send us a text!The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets.DesMarais reveals a significant shift that's reshaping the marketing world: organic search visibility is declining as "pay-to-play is becoming more important than ever." With Google's expanded ad space and AI features consuming the search results page, there has been a dramatic drop in organic click-through rates. This doesn't mean small businesses, however, should abandon hope - quite the opposite.Local photo retailers possess unique advantages that national companies can't match. Through Google's local customization, smaller businesses can achieve higher visibility in their specific markets. DesMarais emphasizes overlooked yet powerful tactics like optimizing Google Business Profiles and leveraging relationships with other local businesses through cross-promotion and interlinking - signals that establish legitimacy and boost organic rankings.We dive deep into conversion optimization through A/B testing, with DesMarais suggesting approachable starting points like testing email subject lines and comparing designed emails against plain text versions. His insights on landing pages are particularly valuable: "Almost always a designated landing page is going to outperform," he explains, challenginReal Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: Apple Podcasts SpotifyMediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEIndependent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

America's oldest subway system is experiencing a renaissance. After facing system-wide speed restrictions and a severe deficit of public trust in early 2023, Boston's MBTA has engineered a remarkable turnaround that's transforming how people move throughout the city and beyond.Andrew Cassidy, MBTA's Senior Director of Digital Strategy, joins us to share how transparency, leadership changes, and creative rider engagement (including their podcast Spilling the Tea) are driving a remarkable turnaround. From new tap-to-pay fares to expanded commuter rail and ferry service, MBTA is rewriting the playbook on how legacy transit systems can modernize.Tune in for a behind-the-scenes look at Boston's transit—and what it means for the future of American public transportation.Subscribe to Transit Tangents and support us on Patreon for early access and exclusive content.Send us a textSupport the show

Mike Hahn, President of Digital Strategy & Operations at Frontline Strategies. The "Big Beautiful Bill" is a must, in order to protect American sovereignty

In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today's digital-first world. Anthem Creative's Website To learn more about S.A.N.: ​S.A.N.'s X Account​ ​S.A.N.'s Website​ ​S.A.N.'s Impact​ ​Interview with S.A.N. and its creators​ ​Rainforest Foundation US Timestamps: (00:00) Introducing Graeme Watt, Principle at Anthem Creative (06:00) What do you mean by “digital?” (07:15) How do you help nonprofits develop a digital storytelling strategy? (10:10) Getting more funding digitally (13:15) The importance of storytelling (15:40) The future/present of AI fundraising and AI agents (20:30) What is the responsibility of the board in the future? (21:50) The future of AI for nonprofits and fundraising (25:00) What is Anthem Creative? (29:00) Advice to organizations (32:14) Recapping with Read Join us every week as we release a new podcast with information about how you can be the best board member and provide great service to your organization. Listen to the podcast on any of the following platforms: Apple Podcasts Spotify Podcasts Amazon iHeartRadio Visit us at: www.thecorleycompany.com/podcast

How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.

On this episode, I'm joined by a producer who cuts through the noise: Guffy Wright from The Mahoney Group. If you're an insurance professional trying to be everything to everyone, you are about to get run over. I'm not saying that to be negative, but to be real with you: focusing on the wrong clients is the fastest way to burn out and kill your growth.Guffy joins me to break down the exact mindset and strategies he used to double his own business. We get into why "a lot of little things" done consistently is the real secret, how to identify the psychographics of a perfect client, and why saying "no" is one of the most powerful tools you have. This is your chance to build a real strategy while everyone else is just chasing leads.▶▶ Sign Up For Our Social Media Sales Seminar:https://www.completegameu.com/registration-SMSSKEY MOMENTS(00:00:00) Using Digital Strategy To Build A National Insurance Brand | with Guffy Wright(00:05:00) Targeting Growth-Minded Clients(00:09:00) Attracting Ideal Clients through Psychographics(00:11:54) Specializing in Niche Markets for Growth(00:15:05) Athletes with Grit and Empathy in Insurance(00:29:06) “Antifragile” Leadership(00:38:54) Prioritizing the Human Touch in SalesCONNECT WITH ANDY NEARY

Tired of your content efforts falling flat? Discover why going viral is a "bull's errand" and how consistent, strategic content on the right platforms can transform your business. Matt Tompkins, CEO of Two Brothers Creative, reveals the truth about what really works in online marketing for real estate.   Exposing common mistakes agents make and unlocks the power of Google Business Profile and YouTube for local dominance. Learn his exact methodology for creating impactful content, cutting through the noise, and turning engagement into qualified leads.    This is your blueprint for digital success!   Links mentioned during the show: https://www.fyxer.com/ https://contentdrip.io/   Learn more about The Real Estate Marketing Box by following this link:  https://realestatemarketingbox.com/   Connect with Matt on LinkedIn - Facebook - Instagram.   Learn more about Two Brothers Creative on LinkedIn - Facebook - YouTube and online at twobrotherscreative.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you're navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity.

Join Rich LaMonica as he welcomes Chris Hood, an influential speaker, strategist, and author who has reshaped the way companies approach Customer Experience (CX) and Digital Transformation. With over 35 years of experience, Chris has earned recognition as one of the Top 30 Customer Experience Gurus by Global Gurus for two consecutive years. In this captivating episode, Chris Hood dives deep into: ✅ His groundbreaking work at Google in leading digital strategy initiatives. ✅ Storytelling technologies developed at Fox, Disney, Universal, and Electronic Arts. ✅ Writing bestsellers like 'Infailible' and 'Customer Transformation', which offer practical frameworks for businesses striving to thrive in today's evolving marketplace. ✅ How AI, marketing, and customer experience are reshaping the future of business. ✅ His teaching journey at Southern New Hampshire University, guiding the next generation of leaders in the art of blending technology and strategy.