Tribal Impact

Employee Generated Content (ECG) is content that is created by your employees and it can take the form of blogs, videos, podcasts, social media or images. It generates many benefits, all of which can be heard on this blog. Available here: https://www.tribalimpact.com/blog/what-is-employee-generated-content-and-why-you-should-care

Today, I'm talking to Amisha Gandhi. Now I've known Amisha for many years - we used to work at SAP together. She's currently the VP of Influence Marketing and Communications for SAP Ariba and SAP Fieldglass. She founded B2B influencer marketing programs way before they became mainstream and popular. She has a passion for sci-fi movies, tech gadgets and is always seeking out the next big trend, so we'll be asking her about that later.

Today I'm talking to Edyta Malesza-Malatrat. She is a marketing leader that has had a career that spanned both B2B and B2C. She's currently the marketing lead in Central and Eastern Europe for SAP, based in Poland. She's got a wealth of experience in leading marketing teams and aligning to sales. In fact, she's one of the most commercially savvy marketers I've known, and she has one of the most complicated names. Honestly, I reckon she's a sales professional disguised as a marketer! Edyta, welcome to my Campfire Chat.

Today, I'm talking to Keith Lewis from Zurich Insurance. I first met him when I worked at SAP. Now I keep randomly bumping into Keith on the train to London most weeks! Keith leads social media at Zurich Insurance, focusing on identifying internal influences, but also creating an active social workforce. He works within a highly regulated industry, which provides Keith with a different perspective on social business - something we'll be chatting about today.

Today I'm talking to Michael Labate. Michael is like me, passionate about digital transformation and the opportunities they present to simplify the way people and businesses function. I've never worked directly with Michael, but I read his blogs and I've seen his presentations. And what he doesn't know about measuring the impact of social selling, it's just not worth knowing. Michael, welcome to my Campfire Chat.

Today I'm talking to Neal Schaffer. Now, Neal is a digital and social media marketing speaker and consultant. In all honesty, he's an absolute legend, and I've been following his content for many years. Neal has a truly global perspective when it comes to social networking and he's written several books including the recently released The Age of Influence. I am absolutely delighted to have Neal join me for a Campfire Chat.

Kirsten has been a part of the digital revolution in the B2B space for the past 5+ years – leading the change at SAP as Global Head of Digital Enablement Services. We’ve worked together for several years, we have kids the same age (she’s met my kids) – she’s a good all-round nice person who gets on with people whilst getting things done. When you have to scale a Social Selling program to thousands of employees around the world, you have a methodology and that’s what I’m going to explore today in my campfire chat.

Today I’m talking to Paco Pelzing – also known as Francisco Pelzing. With over 25 years of experience in Sales and Global Account Management, Paco has also made the step over to managing Learning and Development on a global scale. Blending this experience together, he has recently started working for Hemsley Fraser who are a worldwide training provider who have incredibly colourful offices and state-of-the art training facilities.  Paco, welcome to my campfire chat!

Lee’s got over 22 years’ experience in the IT software and services industry with a big focus on building intelligent enterprises in a more collaborative way. Lee knows as a team leader in the tech industry, how important it is to not only digitally connect with customers, but also to digitally disconnect and he's pretty passionate about encouraging mindfulness at work, which is why I invited him to join my podcast.

Dave and I go way back. Fresh out of university, I met Dave many years ago when he was the sales director for an IT hardware company. He went on to co-own several businesses and gave me the opportunity to run marketing at one of them. What David doesn’t know about Sales just isn’t worth knowing. Since then, Dave’s become a friend, advisor, and a business mentor on my journey at Tribal. Let's chat.

Jeremiah Owyang is an old time work colleague from my Hitachi Data Systems days, where we were at the forefront of a new era of web and social media marketing programs. Jeremiah now has many hats: Founder Entrepreneur, Speaker, Mentor, Advisor and Analyst. In addition to publishing research at Kaleido Insights as an Industry Analyst, he also leads Crowd Companies, a council for large corporations who are seeking to innovate with new technologies to reach their customers. He’s big into fitness and self-care. Let’s chat!

Gethin has had a really interesting life and has used his experience to become an inspirational speaker, published author and professional trainer specialising in prisons, charities and Local Authorities. I first met Gethin at the Natwest Business Startup Event in Portsmouth. Gethin, welcome to my little campfire chat!

Susan Emerick. Now, Susan and I got back a long way. You see, Susan wrote a book called The Most Powerful Brand on Earth about empowering employees, integrating partners through advocacy. She wrote this when she was championing the very same philosophy at IBM. I read this book back in 2014 and it changed my thinking around social media marketing. Since then I’ve met Susan several times and apart from the fact I can’t believe I get to talk and meet with one of my advocacy heroes, I love working with her. Susan, welcome to my little campfire chat!

Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing and also an old friend of mine from SAP. He’s the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth. He’s written three books including the recently released book titled Mean People Suck. He’s got 4 kids, an amazing wife and honestly, I don’t know how he has time to keep it all together. Let’s chat.