Podcasts about Industry analyst

Trade shows and events are back!But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong.Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI, we're diving into how the smartest B2B brands are getting off the expo floor and into curated conversations that actually convert.I'm joined by Jon Whitfield, Chief Operating Officer at MediaPost, who has spent over 20 years perfecting the art of high-impact, face-to-face marketing. Jon isn't just running another event company—he's building a reputation for delivering summit experiences that sponsors rebook year after year because they drive pipeline, not just visibility.And here's the surprising truth: smaller, niche gatherings with the right ratio of buyers to sponsors consistently outperform massive trade shows—if you get the format right. Jon breaks down why most conferences fail to deliver ROI—and how to fix it.We cover:The one customer value metric sponsors should use to justify their spend How curated experiences like golf, axe throwing, and roundtables deepen buyer trust What brand-side marketers actually want from events in a post-remote world And how to build stronger sponsor-attendee matchmaking and content alignment Picture this: instead of awkward badge scans, you're having real conversations over dinner, sharing challenges in closed-door roundtables, and walking away with warm leads who already know, like, and trust you.Stay to the end, where Jon shares his one non-negotiable rule for evaluating event ROI—and how to spot a conference worth investing in before you spend a dollar.If you're investing in events this year, this episode is your edge.Hit follow, drop a rating, and share it with your field marketing or partnerships lead—because pipeline starts before the pitch.Let's go!Kerry Curran, RBMA (00:02.296):So welcome, Jon. Please introduce yourself and share your background and expertise.Jon Whitfield (00:07.832):Well, hello, Kerry. Thanks for having me on. My name is Jon Whitfield. I'm the Chief Operating Officer over at MediaPost. I've been there for a long time—I didn't realize you could be at a place for as long as 22 years. Apparently, there are other places you can work. I didn't know that. No one ever told me. I just learned that you can get other jobs at other places.Yeah, I've been at MediaPost for 22 years. I've seen a lot of things change over the years, and yeah, we're thrilled just to still be kicking and doing our thing.Kerry Curran, RBMA (00:46.176):Excellent. Well, I know you've become the expert at events, and in my own experience with MediaPost, you've curated a really valuable experience for both brands, attendees, and sponsors. I want to dive into your expertise and help marketers and sponsors get more out of their conferences—and really think about what that investment looks like.We're seeing more and more value put into face-to-face relationship-building and brand-building. Conferences offer that, right? Talk about how you've seen the industry evolve and what you're seeing today.Jon Whitfield (01:38.716):Yeah, I mean, it's funny. When I first started out in this business, you had real tentpole events—like the ad:techs and the SESs of the world—that had 300 exhibitors and thousands of attendees. These were real, large gatherings that happened several times a year. If you weren't at those—whether as an exhibitor or an attendee—you kind of didn't exist. It was like, “We've got to be there.”So in the early 2000s and through the first decade of the new millennium, those large shows were really commonplace and important.We participated not only as exhibitors but also by launching our own conference series called OMMA Global, which had a couple of thousand people, 150 exhibitors, and was a two-day, multi-track content event. It was a big lift. It wasn't easy to put together or manage.But after five or six years of doing that, we realized it was really difficult to go back to our sponsor pool and guarantee them the ROI they were looking for. Because with large events, you're not really in control of the experience. You're kind of leaving it to chance: maybe someone good stops by a booth, maybe there's a follow-up, maybe someone connects at the cocktail party, maybe someone attends the sponsored presentation.Sometimes you get four people in the room, sometimes 50—you're just not in control. Over time, we learned that the more control you have over the experience—and the more you're involved in it—the more satisfied everyone will be: sponsors, attendees, everyone.Kerry Curran, RBMA (03:28.800):Right.Jon Whitfield (04:15.984):Exactly. And so, we just evolved. You've still got the big tentpole events like CES that serve a purpose. But I don't know many people in advertising or marketing who come back from CES saying, “I got a ton of business from that.”You want to be seen there, like at Cannes. These large shows are viable, but as a business, we found we couldn't deliver on the experience we promised. That's why we transitioned to smaller settings, like our Summit Series.Kerry Curran, RBMA (05:15.244):Yeah, and I've been to a number of your events as well as the big shows. I agree—both as a sponsor and as an attendee—with the smaller, more niche, intimate events, relationship-building becomes much more organic. You're on the bus to dinner, at happy hour, or even horseback riding. There's so much more opportunity to build meaningful relationships.Jon Whitfield (05:46.884):Yeah, in a smaller setting, you really get to know people. It's almost like dating. They're testing you out, seeing how you are in different environments, and you're a direct reflection of the business you're there to represent.When the event ends, they have a pretty good sense of, “Do I want to work with this person?” Or maybe, “That didn't really work out.” You don't get that level of intimacy when you're just scanning badges at a big conference. You're not getting that.So we value time spent in different environments—not just in a conference room, but also on the bus, during a golf round, throwing axes, horseback riding, whatever it is. You really see people's true selves in those environments, and that translates into better business relationships. At least, that's what we think.Kerry Curran, RBMA (07:04.492):Yeah, no—and again, I've loved it. I often describe your events as almost like destination weddings. By the end of three days, you're best friends with everyone. You've cultivated a really unique culture within your events, where the sponsors all get to know each other, and everyone's been so willing to have conversations and learn from each other.Jon Whitfield (07:43.888):Absolutely. It's something we've tinkered with for years. It's never perfect. Things happen—weather, logistics—that can muddy things up. But if you have the basic formula down and you've tried it enough times, you can predict, “This is going to be a good one.”We've been doing our Email Summit for 19 years, twice a year. We've been doing our Performance Marketing Summit (formerly Search & Performance) for 19 years. These are tried-and-true programs.And I always ask our sponsors: What's a customer worth to you? What do we need to do to deliver not just one, but two, three, four customers? We want to knock it out of the park. If a customer is worth more than their investment, that's great—I can deliver that. But if the customer value is low and the investment is high, that's a math problem.So we work backward from that. How do we get each supporter to a place of success? That's how we approach it.Jon Whitfield (09:11.312):That's great—because I can deliver that. But if they're investing a ton and their customer value is very low, then there's a math problem, right? So it's about figuring out how we get those individuals who support our events to a place of success. That's how we approach it. We start kind of backward and move forward—and then do our best to deliver on the promise.Kerry Curran, RBMA (09:35.087):Yeah, no, that makes so much sense. And it's smart to think of it that way. Everyone needs ROI on their investments. So when you're talking to sponsors—say a new ad tech, martech, or agency reaches out and wants to sponsor—what are they usually looking for in a conference experience?Jon Whitfield (09:58.756):Well, it kind of depends on what the product is. Some of our sponsors have a more technical platform or need more time to explain their value—they might need a visual or demo. So they might want to sponsor a presentation where they get 10 minutes to show and educate everyone on who they are, what they do, and why they matter in the overall ecosystem.Others don't need that much time. They're like, “Here's what we do, here are a few of our customers, and we'd like to sponsor the brewery tour,” or “Let's take everyone on a cool boat ride.” It's more about creating a memorable experience and attaching your name to something we've built—where all boats rise. You mentioned competitors—at our events, sponsors often become frenemies. They all understand they're there for the same reason. So we keep it positive. Let's all try to win. There's no reason to make it awkward.So yeah, it really depends on what the sponsor is trying to achieve. We just recommend what we know works, based on years and years of doing these.Kerry Curran, RBMA (11:28.674):Yeah, and I like what you pointed out about branding and associating your brand with the audience. Especially in B2B, that's such a challenge. So many brands I talk to are focused on lower funnel—"I just need the sales"—but they forget their audience has to have heard of them and liked them first. The conference environment is a really effective and efficient way to do that.Jon Whitfield (11:59.534):Exactly. You also asked me earlier about how things have evolved over time—and, of course, we had this little thing called COVID in between. We were doing fine leading into it, but coming out of COVID was rough. We couldn't do in-person events, so we pivoted to virtual—Zoom events, video panels. They were fine for keeping the community connected, but nothing compares to in-person relationship-building.In 2021, 2022, and 2023, I'd start each show by asking the audience, “Raise your hand if this is your first summit.” A lot of hands would go up. Then I'd ask, “Are you still primarily working remotely?” And again—almost everyone raised their hands.And if I asked today, I'd still get a majority. So when we talk about the viability of events—how are you going to meet people if no one's in an office anymore? Are you going to go to their house? Meet at a local Starbucks? At some point, it lands back on events. And yeah, we've been fortunate to benefit from that shift.Kerry Curran, RBMA (13:15.752):Yeah.Jon Whitfield (13:25.592):I still think there's this broad shift away from full-time, in-office work. And that really emphasizes the value of in-person gatherings—big or small.Kerry Curran, RBMA (13:41.239):I completely agree. And vendors can't do lunch-and-learns like they used to, either—not if the agency or brand team is fully remote or just more dispersed. So conferences become a valuable way to introduce your brand, tease interest, and build toward a deeper sales conversation or demo.Now, we've talked about sponsors. But the other critical audience is the attendees. Your target audience is brand-side marketers across different industries and verticals. From their perspective, what are they looking for in a conference? What do they find at MediaPost?Jon Whitfield (14:41.604):When brands come together at our events, they're looking for like-minded individuals going through similar challenges. You might have someone who runs email for American Airlines sitting next to someone managing email for a restaurant chain—and they're facing the same problems.It might be deliverability. It might be creative. It might be open rates. That's just one example, but a lot of marketers want a platform where they can share ideas, collaborate, trade war stories, and ask questions—even what they think might be dumb questions—in a safe environment where they'll get real help and honest answers.So when they get back to the office on Monday, they're equipped with real insights and action items. That's the big thing.The sponsors—the vendors and platforms—provide the tools. They're the ones building solutions to help marketers do their jobs better.I always say this at our conferences: MediaPost doesn't really provide a takeaway in the traditional sense—no binders, no decks. The takeaway is the connection. It's the chance to meet tech solution providers who are working hard to make marketers' lives easier and more effective.We create the space for those connections to happen—in an intimate way, where people can really spend time together, share ideas, riff off each other, and see where it goes.I think that's what our buyers—the marketers—really want. And here's the thing: they get calls all the time from our sponsors before the event and they never answer the phone. They're busy people. But then they come to the event and say, “Oh my god, you've been calling me for months. I never picked up. But I watched your presentation—it was amazing. Let's set up a test next week.”We hear that story over and over again. It's not that marketers don't want to learn about these technologies—it's that their day-to-day is packed. So events give them the breathing room to explore.Kerry Curran, RBMA (17:08.846):Yeah, definitely. And to your point, it's so important for marketers to stay on top of the latest technology, platforms, publishers. You give them an environment to learn from peers and providers. You also do a great job balancing content and networking. Talk a bit about your approach to content and the roundtables.Jon Whitfield (17:56.014):Yeah. All of our content is built for the marketer—the buyer, the brand-side attendee. Our panels, our keynotes, anything that's not sponsored is programmed with that in mind.We want to highlight best practices and challenges from the main stage so that people can identify with what's being shared. That content sets the stage for deeper conversations later—whether it's during an activity, a reception, or dinner. It plants seeds that grow over three days.These aren't one-day fly-in events. You're invested. You're present. You're there to grow. From a content perspective, we always ask the marketer or agency side: What are your struggles? What are your wins? What lessons can you share?Kerry Curran, RBMA (18:53.730):Yeah.Jon Whitfield (19:23.664):And then, when it's a sponsor's turn—okay, you've got 10 minutes—riff on what you heard. Build on it if you want. But mostly, tell us who you are, what you do, what value you offer. We want a pitch. Show us the dashboard. Show us who your customers are. Be clear.That's how we do it. We don't cross-pollinate the content. You've spoken at our events—you know we keep it church and state. We program the editorial content. And we expect sponsors to bring equally valuable content that's insightful and impactful.That's how we create a full, engaging morning of sessions.Kerry Curran, RBMA (20:28.556):Absolutely. And you do a great job curating senior-level speakers and timely themes that reflect what marketers in those verticals are really facing.I've always found that valuable. And one of my favorite parts? Your roundtables. Like you always say—mics off, real talk. That's when people ask the questions they're afraid to ask on stage. And it's just as valuable for the sponsors—they get to hear firsthand what their audience is struggling with and start a meaningful conversation right then and there.Jon Whitfield (21:51.652):Yep.Kerry Curran, RBMA (21:56.417):It's all about building real, mutually beneficial relationships—and you've created a space that does that so well.Jon Whitfield (22:05.208):Thanks. And yeah—we've had feedback that if we could run an entire summit with just roundtables, people would love it. They're so impactful. You turn off the cameras, and people get honest.Unfortunately, there are only so many hours in the day, but those roundtables consistently get top marks in our post-show surveys.Kerry Curran, RBMA (22:41.484):I believe it.Kerry Curran, RBMA (22:41.484):I definitely agree. Jon, this has been incredibly helpful. I think it's important for everyone listening to be reminded just how valuable event investments can be—from education to relationship-building to, ultimately, driving sales.So for those tuning in who want to ramp up their event strategy—or need to build a business case for budget from their CFO—what's your recommendation for getting started?Jon Whitfield (23:18.244):Start by comparing the costs. What's your total investment going to be to sponsor an event? It's not inexpensive. There's travel, hotels, time. If you're a vendor or sponsor, it's not the cheapest thing in the world.So go back to that question: What's a customer worth to you?How are you currently getting customers? Are you converting through digital-only channels? Maybe you're just selling widgets and don't need in-person interaction. Fine. But if you're in a consultative or technical sale where FaceTime matters, then events are going to pay dividends.If you're trying to decide which events to support, here's what I tell people: Look at whether the sponsors from two or three years ago are still coming back. If they're not, run for the hills. That's a red flag. It means the experience didn't deliver.Look at our Email Insider Summit. We've been running it for 19 years. And for at least the past 10, you'll see many of the same companies sponsoring over and over. That doesn't happen by accident. It takes hard work. You have to care deeply about the experience and the investment people are making—your sponsors, your ticket buyers.That's something we believe in strongly. Maybe that's why we're still around. But yeah—do your homework. Know what a customer is worth to you. Run the numbers. You have to get ROI from these things. That's just the bottom line.Kerry Curran, RBMA (25:36.471):I totally agree. And one thing to level-set with your CFO is: you're probably not going to see ROI immediately. Depending on what you're selling, it might be three to six months down the road.If you come home without a signed contract, it doesn't mean it wasn't a success—it just means you're playing a longer game.And I know you also do a great job customizing sponsor opportunities at your events.Jon Whitfield (26:18.788):Yeah, it's all about knowing who you are as a company. What do you want to be known for? Is it education? Is it fun? Is it gifts?Every brand has its own playbook. That's why we offer a variety of sponsorship options—because everyone has a different goal when they come to an event.Kerry Curran, RBMA (26:59.630):Exactly. There's so much flexibility. One-on-one meetings. Content partnerships. Webinars. Lots of ways to extend the experience beyond the event.And one more thing we didn't touch on—brand attendees. You have some great senior-level VIP opportunities, right?Jon Whitfield (27:21.668):Absolutely. For this model to work, we need a strong brand-side presence—decision-makers, people with media and marketing budgets, people who want to network and learn.That's the lifeblood of our business. And we're always looking to bring in new marketers doing interesting things.That's part of what keeps this exciting. Even something as “old” as email is constantly evolving. There are always new tools and trends—whether it's AI, chatGPT, TikTok, or whatever else is coming.So yeah, we need marketers who want to tell their stories, who want to improve, and who want to meet others doing the same.Kerry Curran, RBMA (29:21.070):And that's how you pitch it to your boss. “Yes, I'm going to Amelia Island—but look who else will be there. Look at the brands and tech providers I'll be learning from.” You come back with insights and a full notebook, and your higher-ups will be glad you went.Jon Whitfield (29:47.044):Exactly. And yes—senior marketers can qualify for our VIP passes. We have a set number of those for each event. Once they're gone, they're gone.We also cap the total audience to keep the buyer-to-seller ratio balanced—usually around 1:1. It's typically 90–100 people: half brand-side, half sponsors. That way, everyone gets time to connect. And if by day three you haven't met who you need to meet—you stayed in your room too long!Kerry Curran, RBMA (30:48.834):Well, I can say I'm still close with many of the marketers and vendors I've met at your events. I always recommend your summits because they're high-value, well-structured, and genuinely productive.So, Jon—if someone wants to get in touch to learn more, how can they find you?Jon Whitfield (31:29.036):Well, not that I need more email—but you can reach me at Jon@MediaPost.com. If you're interested in sponsorships, my right-hand man Seth Oilman is your guy—Seth@MediaPost.com. He's our CRO and runs the sponsorship side.Reach out, and I'll point you in the right direction.Kerry Curran, RBMA (31:54.624):Excellent. We'll include all of that in the show notes—and make sure everyone mentions they heard you here!Jon Whitfield (32:02.552):Thanks again, Kerry. You've been such a great supporter and advocate for years. We appreciate all you've done—and don't stop!Kerry Curran, RBMA (32:17.550):Thanks, Jon. I believe in what you're doing and love being part of it. Can't wait to see you again soon!Jon Whitfield (32:30.884):You got it. Can't wait.Thanks again to Jon Whitfield for pulling back the curtain on what makes events actually drive results. Here's what we're walking away with: big expos can generate visibility, but intimate events create trust and conversions. ROI starts with one question—what's a customer worth to you? Events should be evaluated not just on cost, but on continuity, brand fit, and customer alignment.If this sparked ideas for your event or sponsor strategy, share it with your team—and let us know what resonated. Don't forget to subscribe, review, and follow Revenue Boost: A Marketing Podcast. To learn more, visit revenuebasedmarketing.com and follow me, Kerry Curran, on LinkedIn. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

It's never been harder to be a CMO—and never more important to get it right. Budgets are shrinking, burnout is rising, and the pressure to deliver pipeline and prove impact hasn't let up. If you're still trying to lead through this alone, you're already behind.Hey there, I'm Kerry Curran, B2B Chief Revenue Officer, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In Scale Smarter Under Pressure: How CMOs Win with Peer Collaboration, I'm joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion. We talk about how today's most effective CMOs are navigating change, pressure, and AI disruption—without losing their edge. Kathleen shares what she's seeing across Pavilion's global network of go-to-market leaders and why the ones still winning are focused on three essential pillars:Profitable, efficient growth AI for go-to-market Personal transformation Because resilience isn't a luxury anymore—it's a leadership requirement.We also dive into what makes GTM25, Pavilion's flagship event, different from any other conference out there—and why it's a must-attend for marketing and revenue leaders looking to scale smarter in 2026 and beyond.Be sure to stay tuned to the end, where Kathleen shares a powerful mindset shift that redefines what it means to be a modern CMO—and how to become the strategic growth architect your business needs now.If you get value from this episode, hit follow, drop a quick rating, and send it to someone in marketing, sales, or the C-suite who needs to hear it. Let's go.Kerry Curran, RBMA (00:01.417)Welcome, Kathleen. Please introduce yourself and share your background and expertise.Kathleen Booth | Pavilion (00:06.382)Hey Kerry, thanks for having me on the show. My name is Kathleen Booth. I am the SVP of Marketing and Growth at Pavilion, a global private membership community for go-to-market executives. Our mission is to help go-to-market leaders succeed in their careers at a time when tenures are notoriously short and the pressure is extremely high.Kerry Curran, RBMA (00:33.417)Excellent. Thank you so much for joining today, Kathleen. As we've discussed, I'm a bit obsessed with Pavilion right now. There are so many smart examples, learnings, coursework—just tons of content to up-level executives. But what I love is that it emphasizes that marketing, sales, and customer success must work together to drive revenue and business growth. I know you're talking to a lot of CMOs, CROs, and customer success executives. What are you really hearing today? What are the challenges or what does the marketplace look like for them?Kathleen Booth | Pavilion (01:19.086)The theme word of the year is “uncertainty.” We get a lot of feedback from our members and more broadly. We're living through a time of tremendous pressure on go-to-market leaders in general—and CMOs in particular. It wouldn't be a podcast if we didn't mention AI.Artificial intelligence is transforming everything so quickly, it's difficult to find solid ground. As soon as you think you understand something, it changes again. Data shows buying complexity is increasing. Leadership turnover is high. Legal, regulatory, and geopolitical instability make it hard to predict even six months out.Recent data from G2 shows vendor shortlists are shrinking—from four to seven options previously, to just one to three now. That makes it harder to even get considered. Marketers have to step up brand awareness and demand, but budgets are under pressure.According to Gartner, only 24% of CMOs say they have enough budget to execute their strategy. Marketing budgets as a percent of total revenue are down 11% from 2020. The challenges are growing, but our toolset is shrinking. Then there's AI. It brings promise—but also complexity.Salesforce found that marketers see AI as both the top opportunity and the top challenge. One person called it a “proble-tunity.” Around 75% of marketers have experimented with AI, and marketing is seen as the most advanced department when it comes to adoption. But only 32% say they're using it adequately.And the result of all of this? Burnout.Gartner's CMO Leadership Vision report shows that marketers facing high levels of change are twice as likely to experience burnout. We're all feeling it. To make it worse, only 14% of CMOs are viewed as effective at shaping markets—a skill that's crucial for hitting revenue targets.All of this suggests the modern CMO must be commercial, creative, and AI-powered. We're in a first-principles moment where we need to rethink what marketing organizations look like, how to build go-to-market motions, and what role AI should play.We can't just be storytellers or data crunchers. We need to be strategic growth architects.Kerry Curran, RBMA (06:10.941)Yeah, I wholeheartedly agree. To your point, where the CMO was once seen as the creative or visual lead, now marketing is more directly connected to revenue. McKinsey did a study a year and a half ago saying companies that put marketing at the core of their growth strategy outperform their peers.Then in June, they released another study saying the biggest challenge for CMOs now is getting closer to the CFO—earning respect at the leadership table. And you're right: it can't all be done by AI. It's not just branding and communications anymore. It's more complex—and CMOs have more demands, tighter budgets, and higher expectations.What frustrates me is that it still falls to the CMO to educate the rest of the executive team on the value of marketing. I know Pavilion does a great job helping upskill and educate executives—especially in marketing and sales. What's the solution? How are you solving this? And how should leaders outside of marketing be thinking about it?Kathleen Booth | Pavilion (07:49.068)At the start of the year, we identified three cross-cutting themes for the Pavilion community—not just for marketing. And they've held up, even with how much has changed.First is “profitable, efficient growth.” This speaks directly to marketers needing to understand the P&L and get closer to the CFO to make smarter bets.Second is “AI for go-to-market.” Unsurprisingly, we have to lean in. I love that marketers are seen as AI leaders within their organizations. If we can solidify that position, it's not just job security—it's a way to lead from the front. We should be saying, “I'm out ahead of this, and I'm bringing the company with me.”The third theme—maybe a little “woo-woo”—is “personal transformation and resiliency.” Because it is hard. The stress is real. You and I were talking before we started recording about unplugging for vacation. That's not just a luxury—it's essential. We can't teach people how to take care of themselves, but we can remind them that it matters just as much as staying on top of AI.Kerry Curran, RBMA (09:54.183)Yeah, definitely. I love those three pillars—and they truly are cross-cutting. Can you go deeper on how Pavilion is helping marketers in each area? I know you're doing a lot with AI onboarding, upskilling, and coursework. And yes, marketers are definitely carrying the torch there.Kathleen Booth | Pavilion (10:24.046)Sure! One way to encapsulate it is with our flagship event: GTM2025. It's happening September 23–25 in Washington, D.C. (you can learn more at attendgtm.com). It brings our members together to share perspectives and preview where our “product”—which is really an experience—is heading.For marketers specifically, we have a dedicated sub-community led by incredible members. They host regular roundtables because—let's be real—the landscape is changing too fast for blogs and newsletters to keep up. You need peers. You need the hive mind.Then, tied to profitable, efficient growth, we have our CMO School—teaching what it takes to be world-class. GTM2025 will feature sessions on P&L fluency, leadership, and more.AI and GTM is a huge theme. The entire conference focuses on “AI and the Future of GTM.” It's not just a buzzword—every speaker is talking about how it's transforming their work. We're also teaching specific courses on building an AI-augmented go-to-market team: tools, workflows, and real-world examples.For the personal transformation side, we're one of the only conferences with a wellness room—sound baths, guided meditations. We also include topics outside the typical ABM and ad campaign tracks. This year, our keynotes reflect that.One I'm super excited about is Will Guidara, author of “Unreasonable Hospitality.” He was GM of Eleven Madison Park—the world's first vegan Michelin-starred restaurant. The book is about how hospitality—not just great food—helped them become the best restaurant in the world. It's surprisingly a business book: process, customer orientation, service. He'll talk about hospitality as a driver of business excellence.Then we have Henry Schuck, CEO of ZoomInfo. They just changed their NASDAQ ticker to GTM—so they're clearly committed to go-to-market alignment. I'm excited to hear his perspective.We'll also feature Noelle Russell, author of “Scaling Responsible AI.” AI is still the Wild West, and we need to understand the guardrails. What are we accountable for as adopters?Finally—and this is a first—we're hosting a geopolitical keynote panel because the event is in D.C. We can't talk go-to-market strategy and ignore what's happening with the economy, regulation, supply chains, tariffs, and labor.Our panel features Josh Barro and Megan McArdle—both independent, balanced journalists—plus one more speaker TBD. They'll focus on facts, implications, and how leaders should incorporate them into strategic planning.And for those who prefer to skip political talk, don't worry—the bar opens early!Kerry Curran, RBMA (17:47.997)Yes! That is so relevant for what's on business leaders' minds—especially CMOs. I love that you're hitting every angle. From hospitality and customer-centricity to AI and global context—it's all interconnected. And I'm especially excited for the Women's Summit the day before.Kathleen Booth | Pavilion (19:00.758)Yes! Anne and Lindsay—leaders of our Women of Pavilion community—have built something special. They led our first Women's Summit last year, and it was incredible. This year's agenda is entirely member-driven, sourced from our networks, and centered around the real issues facing female leaders.Kerry Curran, RBMA (19:40.647)Lindsay was a guest on the podcast—she's brilliant. And Anne as well. Every event and session I've attended has been so thoughtful. Kathleen, this has been incredibly valuable. For listeners unfamiliar with Pavilion, can you share what resources and support it provides?Kathleen Booth | Pavilion (20:08.110)Of course. Pavilion is a private membership community for go-to-market executives and aspirants. We offer:- A private Slack community with functional groups- 50+ local chapters around the world- Pavilion University (with CMO School, GTM School, AI School, etc.)- Career services, job board, mentorship- Events: GTM, CMO Summit, local dinners, and moreIt's about creating a trusted peer network, providing operator-built education, and fostering connection. That's how we support leaders through this new GTM era.Kerry Curran, RBMA (21:34.439)Totally agree. I joined in March and wish I had joined sooner. The coursework has brought structure and rigor to initiatives I previously had to figure out on my own. The peer learning is incredible. And the dinners are next-level—I'm headed to one in Boston tomorrow. Last time we joked we should build a better CRM on a cocktail napkin.Kathleen Booth | Pavilion (22:45.709)I love that.Kerry Curran, RBMA (22:56.605)We're clearly biased, but for those thinking about how to grow and lead in today's GTM world, what should they be focusing on?Kathleen Booth | Pavilion (23:15.118)I'll close with some data and advice: 84% of leaders believe their company's identity will need to significantly change in the next five years. That's massive.CMOs are well-positioned to lead that change—if they step up:First, build cross-functional leadership muscles. Pavilion excels at this. It's not just about marketing—it's learning to partner with sales, CS, ops.Second, shape the market. Be the narrative builder and operationalize brand trust. With AI exploding, brand is having a renaissance. CMOs must lead here.Third, guide the customer experience. We've talked about hospitality, but post-sale is more important than ever. Marketing needs to drive loyalty, retention, and evangelism.With AI and product data, we can now create truly personalized journeys—at scale. That opens a world of opportunity.Kerry Curran, RBMA (27:01.095)So many valuable points. Thank you for joining us today, Kathleen! How can people learn more about GTM2025, Pavilion, or connect with you?Kathleen Booth | Pavilion (27:19.886)You can learn more at joinpavilion.com and attendgtm.com. And feel free to connect with me on LinkedIn—just mention you heard this podcast!Kerry Curran, RBMA (27:40.585)Thank you! Looking forward to seeing you in September.Kathleen Booth | Pavilion (27:45.623)I can't wait.Thanks for listening to Revenue Boost: A Marketing Podcast. If Kathleen's insights resonated with you and you're ready to stop leading in a vacuum, remember this: the best CMOs aren't doing more—they're doing it smarter, together. If you got value from this episode, do me a quick favor: hit follow, leave a rating, and share this with someone in marketing, sales, or the C-suite who needs to hear it.And don't miss the event of the year for go-to-market leaders: GTM2025, hosted by Pavilion. It's where marketing, sales, and customer success executives come together to connect, learn, and lead what's next. Register today at attendgtm.com.If you want more growth frameworks, peer strategies, and go-to-market insights, head to revenuebasedmarketing.com or connect with me, Kerry Curran, on LinkedIn. More powerhouse episodes are coming soon, so stay tuned and keep scaling smart. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Send us a textEnterprise IT decisions carry enormous financial and strategic weight, and analyst firms like Gartner, Forrester, and IDC play a pivotal role in shaping them. Yet despite the influence of their research, many IT and business leaders struggle to use it effectively. Too often, organizations rely on reprints or surface-level summaries without grasping the full context or limitations. When properly interpreted, analyst insights can significantly reduce risk, streamline decisions, and steer companies away from costly mistakes. But unlocking that value requires more than just access—it demands a clear understanding of how to translate dense reports into actionable guidance that aligns with specific business needs.In this episode, Sam Gupta engages in a LinkedIn live session with Carter Lusher—an industry analyst veteran with experience on both sides of the table, as a former Gartner and Ovum analyst, in a live LinkedIn session as they discuss the consumer's guide to IT industry analyst research and advice.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Think you know what defines an “It Bag”? Think again. In this episode of Handbag Designer 101, Beth Goldstein, Executive Director of Footwear & Accessories at Circana, joins Emily Blumenthal to unpack how social media has transformed the handbag market—and why a $299 Trader Joe's tote can now claim the title.From viral hits to lasting brands, Beth explains how today's fragmented market is shifting power away from legacy labels and toward innovative independents. With names like Coach, Veronica Beard, and Clare V evolving fast, the space is more competitive—and more unpredictable—than ever.

Jae Oh, National Healthcare Analyst & Consultant, author of "Maximize Your Medicare" joins Chris and Amy with a look at the Trump budget bill. He says Medicaid will become more complicated to access.

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe to stay ahead of your competition.In The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI, I sit down with David Kirkdorffer. He's a B2B marketing strategist and generative SEO expert. We break down how your content, website, and messaging must evolve to be visible in LLM-powered search. We explore what's changed, what still works, and what's next—so your brand stays front and center no matter which AI engine your buyer turns to.Be sure to stay to the end, where David shares why team alignment across content, SEO, PR, and partnerships is your best defense—and greatest opportunity—in an AI-first future. Let's go.Kerry Curran, RBMA (00:01.422)So, welcome, David. Please introduce yourself and share your background and expertise.David Kirkdorffer (00:07.466)Hi, Kerry, and thank you so much for bringing me on the show. My background: I am a B2B marketer. I've been doing B2B marketing for—let's say—30-plus years. I have focused most of my career on generating leads for sales teams, and that is still my focus, though the way that is done nowadays has certainly changed.I've worked mostly in technology companies, selling technology to technology departments—so IT tech for IT tech consumers. Over the years, that has gone from enterprise accounts, as technologies became more democratized, down to medium-sized businesses and small businesses.So that's briefly about me.Kerry Curran, RBMA (01:00.214)Excellent. David, I know you have been deep into the research around what I'll introduce as the evolution of SEO. Tell me: What are you hearing? What triggered your interest in diving into gaining visibility for brands within the GPTs and other AI engines?David Kirkdorffer (01:25.994)Right. OK, that's a great question. Given my background of trying to get information into buyers' hands—being buyer-centric—a number of years ago I focused on what we might call buyer enablement and the buyer experience: the buyer being successful in finding the information they're looking for on our website. I realized that a lot of the great information buyers want sits behind a gate where you have to speak to a sales rep.The idea I was working with—and many people, of course, not just me—was, “Can we get this information onto our website so that when buyers come, they can find what they need and say, ‘This looks like a good fit'?” Along come these LLMs, and now all of a sudden I'm thinking, “How do I AI-enable training? How do I make sure the AIs have the information that answers buyer questions?”In a way, AI LLM tools are a disintermediating force separating my buyer from my answer. They're turning to the ChatGPTs, the Geminis, the Perplexities, the Claudes, the Copilots, and various other tools—some specialized for particular domains. Our challenge is to make sure our answers are read, understood, and correctly represented within these LLMs so that, when a buyer goes there for an answer, our brand is visible.It's much more effective for a buyer to ask questions with ChatGPT, and you might ask the same question to four or five tools just to validate, because they all have different information sets, models, crawlers, and licensing agreements. Therefore, you may have high visibility in one and low visibility in another. Training data differs; retrieval data differs; the models themselves differ—so they have different “brains,” just like different people. That's what brought me into this: trying to be customer-centric and helping my salespeople so that, when buyers do find information, our brand is there.Kerry Curran, RBMA (04:27.744)That's excellent, David, and it's such a hot topic. I don't think I can go through a few hours of my day without it coming up. I know you've been evangelizing it a lot, which I'm sure generates many questions. What are the main questions people ask you about this capability and opportunity?David Kirkdorffer (04:51.442)Everyone wants to know, “What am I supposed to do? How is this different—is it different?” Two main lines of inquiry emerge. One comes from senior marketing leaders—the CMO or someone at a higher level—who wants to understand what they and their teams can do holistically. The other is very tactical: people approach it from their domain expertise—website, SEO, content—and ask, “What do I do within my lane that makes an impact?”The truth is, it's a bit of both. In my view, it's a holistic problem to solve. You can operate in just one tactical lane—website, SEO, or content—and it will have an impact. When you combine them, the impact is amplified, and it should also involve your PR, partner, and demand-gen teams; their work can help or hurt how your brand is recognized and surfaces in answers. So those two lanes—holistic and tactical—intertwine, and where you start depends on team size and resources.Kerry Curran, RBMA (06:48.354)If the main question is “How do I do this?” what do you think people should be asking first? What's the right starting point?David Kirkdorffer (07:01.140)I think you need a big-picture view of how this is different and what drives it—how GEO (Generative Engine Optimization) actually differs from SEO. It even has many acronyms: generative engine optimization, AI optimization, LLM optimization, and more.Kerry Curran, RBMA (07:38.732)Based on your work, which term do you prefer?David Kirkdorffer (07:44.744)I like “generative engine optimization.” Unfortunately, “GEO” means other things in other domains, which is part of the problem—both technically and from a brand standpoint. When we use shortcuts like acronyms, we know what they mean; the LLM doesn't. It could interpret “MRO,” for example, as any of 50 different things until you spell it out first.Kerry Curran, RBMA (08:24.150)Earlier you said it starts with a mindset. What mindset should people adopt to lean into improving their strategies here?David Kirkdorffer (08:46.292)At the highest level, LLMs and GEO replace the short keyword query box with a large window where users add lots of context. Through vectorization—turning language into math—the LLM finds little chunks of information, the “needles,” rather than presenting a haystack of links. It compares those chunks, validates them against other sources, and synthesizes an answer.We often don't know or care where the answer came from, as long as it's accurate. But that means the LLM isn't reading your whole page; it's reading segments. So this isn't just a technical SEO challenge—it's about the words themselves: how we phrase them, how we make them easy to understand, and how we avoid letting brand personality cloud clarity.Because of “chunking,” answers often come from two or three sentences—maybe 200–300 words—not entire pages. So we need to optimize those chunks.Kerry Curran, RBMA (13:06.506)Before we dive deeper into tactics, explain how these platforms differ from Google's traditional search engines and why that demands a different strategy.David Kirkdorffer (13:41.514)Think of GEO as standing on the shoulders of SEO. If your SEO is weak, the shoulders aren't strong. Some say, “This is just a new kind of SEO,” and there's truth in that. Others think, “We just need to do good marketing,” and that's also true. But with GEO, some shortcuts we've taken—like heavy JavaScript or hidden tab content—now have new impacts because LLMs don't execute JavaScript or click tabs.For example, if your page uses tabs for five benefits, the LLM sees only the first one; it can't click the others. It forces us to reevaluate design choices, because GEO cares about different things.Kerry Curran, RBMA (16:11.054)So SEO is shifting from technical crawlability to a content-first approach—almost back to the early days of SEO. When you talk about chunking content, best practices seem to be resurfacing. What should we consider when writing content now?David Kirkdorffer (17:34.914)The best practice is simply doing what we've always known: write clearly for the reader. LLMs struggle with poetic or highly stylized language; they understand literal, structured information. Our challenge is to provide that clarity without becoming too dry. In the future, LLMs may understand nuance better, but for now, literal clarity wins.Kerry Curran, RBMA (21:09.686)There's still a technical aspect—different from technical SEO a few years ago—like tagging. Why is that more important than ever?David Kirkdorffer (21:09.686)We have semantic tags—H1, H2, H3, etc.—but many treat them as visual elements. You might find an H6 above an H2 because it looks good, but that confuses the LLM. Ideally, one H1 states what the page is about, multiple H2s mark subtopics, H3s detail components, and so on. When that hierarchy is broken, the LLM can't map ideas correctly, and your content may be excluded from answers.Kerry Curran, RBMA (25:57.034)Old is new again: off-site SEO also matters. Why is consistency off-site so critical, and what should brands do?David Kirkdorffer (25:57.034)B2B marketers want their message on as many authoritative sites as possible. A small brand's site may have little traffic, so its signal is weak. Getting listed in directories or partner sites amplifies that signal. In the old days, “brand police” ensured consistent boilerplates—25-, 50-, 100-word descriptions—so customers weren't confused. LLMs work the same way: if they see the same wording consistently, they trust it. When every team tweaks the message, it creates variations that confuse the model, so consistency is key.Kerry Curran, RBMA (30:33.718)This has been super valuable. For listeners who know they need to start right away, what's the most important first step?David Kirkdorffer (30:59.392)First, learn how these systems work. You don't need deep technical knowledge, but understand the impact. If you're in a specific lane—SEO, content, web—still learn the bigger picture so your choices align with the new reality. Then triage: audit where you'll work first based on team size and resources.Gather the whole team—web, SEO, content, PR, demand gen—so everyone hears one story and understands how their actions affect each other. Agencies should know what they can and can't do and set expectations. After learning and auditing, remember this is ongoing, like SEO has always been.Finally, be present where your customers go. Different LLMs rely on different data sources—Reddit, Wikipedia, licensed content—and those arrangements change. Go where your customers already spend time.Kerry Curran, RBMA (36:06.339)Excellent. For folks who want to learn more or bring you in to help their team, how can they reach you?David Kirkdorffer (36:42.518)The best way is through LinkedIn. Search “David Kirkdorffer.” My email is firstname.lastname@gmail.com. I post about these topics and provide training classes—very hands-on and tactical, covering tabs, accordions, LLMS text, schema and chunkability, and more. Feel free to DM or email me.Kerry Curran, RBMA (37:52.238)Perfect. I'll include those links in the show notes. David, thank you so much for sharing your expertise with us today.David Kirkdorffer (38:05.046)Thank you, Kerry, and thank you to the audience. If you've made it this far, that's a compliment. I appreciate it and enjoyed the conversation.Kerry Curran, RBMA (38:15.050)Excellent—thanks!Huge thanks to David Kirkdorffer for joining me on the show. If your brand isn't showing up in AI-generated answers, this conversation is your roadmap to change that. From content structure to message consistency to offsite visibility, David laid out actionable ways to adapt your SEO strategy to this new era of AI-driven buyer behavior. If you found this valuable, share it with your team and hit subscribe so you don't miss the next episode.And for more strategic insights on revenue growth through marketing, head to revenuebasedmarketing.com or follow me, Kerry Curran, on LinkedIn today. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of your competition today.In The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart Digital Out-of-Home, I sit down with Peter Schofield. He's the VP of Brand Partnerships at Atmosphere TV. We explore how digital out-of-home advertising has evolved into one of the most targeted, high-impact channels in modern media. From smart targeting and unskippable content to real-world attribution and creative flexibility, Peter breaks down how brands are turning physical spaces into revenue-generating media environments.Be sure to stay tuned until the end, where Peter shares how top brands are using API-powered digital out-of-home to personalize in-the-moment engagement at scale. Let's go!Kerry Curran, RBMA (00:01.698)So welcome, Peter. Please introduce yourself and share your background and expertise.Peter Schofield (00:07.960)Thanks, Kerry. I'm excited to be here today. I'm Peter Schofield, VP of Brand Partnerships with Atmosphere TV. I've been in the marketing and advertising space for the better part of 30 years. I've always been curious about human behavior, social sciences, marketing, and advertising—connecting brands with people and people with people. That always puts you at the front of technology and innovation. So I've always been excited about that, and that's where I've spent most of my adult career.Kerry Curran, RBMA (00:41.112)Excellent, great. I'm excited to dive into your area of expertise. When we first met and dove into Atmosphere TV and your capabilities, I got really excited about the unique aspect of connecting consumers with brands and helping brands with their narrative and storytelling. So, excited to dive in. Talk about out-of-home—what trends are you seeing and hearing today?Peter Schofield (01:18.670)Sure. The out-of-home market, specifically the digital out-of-home market, is certainly thriving. The extraordinary reach, context, and impact of digital out-of-home are literally reshaping consumer engagement. Brands and agencies looking to move the needle are tapping into screens and spaces that have been previously overlooked, undervalued, or underutilized.Peter Schofield (01:48.192)Three key elements that are a consistent part of the narrative—what folks are looking for in their investment—are efficacy, deliverability, and accountability. Out-of-home provides all of those.Kerry Curran, RBMA (01:59.448)Definitely. I think the advent and growth of digital out-of-home really revamped and breathed new life into what we knew as traditional billboards, bus stops, etc. It's very cool to see the evolution and the more advanced targeting capabilities.Peter Schofield (02:26.644)It is sophisticated now. It's not your father's billboards, as they say, right? It's the optimal blend of scale, mass reach, and local precision. Brand-safe channels are really making this a distinguished place to market, for sure.Kerry Curran, RBMA (02:45.142)Yeah. How are you seeing that increased interest in out-of-home as part of the media mix?Peter Schofield (02:51.706)I think folks are recognizing it as a real opportunity to align messaging with not only what people are doing, but why they're doing it. At the neighborhood level, we can connect with what people are doing, how they're feeling, and what they're experiencing in real time—where they live, work, and play. It's inherently location-based and enhanced significantly by contextual targeting. That's where companies like Atmosphere really come into play.Kerry Curran, RBMA (03:26.784)Definitely. There are so many stats that prove the engagement and growth opportunity. I know you had some from eMarketer. Want to dive into those?Peter Schofield (03:40.846)Yes. In 2024, out-of-home revenue in the U.S. was just over $9 billion—a 4.5% increase from 2023. More notably, digital out-of-home, where I focus, represented about 34% or $3 billion of that market, also growing 4.5% year-over-year.Kerry Curran, RBMA (04:30.104)Definitely. With location targeting and dynamic creative, it's a perfect blend of niche targeting and visual storytelling.Peter Schofield (04:56.696)Absolutely. One person described it as, “Out-of-home is where attention lives.” It lets marketers deliver the right message at the right moment—contextually relevant, unskippable, and effective.Kerry Curran, RBMA (05:11.700)Right—and you can't skip an ad when it's in a waiting room or gym. It captures attention in a way digital often can't.Peter Schofield (05:25.230)Exactly. It's never been more measurable, creative, or smarter. The relevance and flexibility are a huge appeal. With tools like audience data, dayparting, mobile IDs, and foot traffic studies, we now provide insights that were previously out of reach in traditional out-of-home.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If today's episode sparked ideas, gave you new tools, or made you think differently, don't keep it to yourself—share it with your team or your LinkedIn network. And don't forget to subscribe so you never miss a future episode. For more growth insights, visit revenuebasedmarketing.com, and keep pushing the boundaries of what's possible in marketing. See you next time. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Fractional leaders aren't here for job security—we're here to build legacies. We remove the internal angst that clouds big decisions. We're not protecting titles or playing politics. We're focused on what drives transformation, growth, and lasting impact.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead, I sit down with Virginie Glaenzer, a fractional CMO, tech entrepreneur, and community builder.We explore how fractional marketing leaders are reshaping go-to-market execution, AI adoption, and executive alignment across today's most innovative organizations.Be sure to stay tuned until the end, where Virginie shares her advice on how to scope your first fractional engagement and make an immediate impact, without the overhead.Let's go!Kerry Curran, RBMA (00:02.148)So, welcome, Virginie. Please introduce yourself and share your background and expertise.Virginie Glaenzer, Frac. CMO (00:09.086)Thank you so much, Kerry, for having me on your podcast. I'm really excited—I think the work you're doing is amazing. My name is Virginie—Virginie Glaenzer. I'm originally from France and am your typical immigrant. I've had quite an interesting journey: I moved to the San Francisco Bay Area in 1998, started a couple of software businesses, and had my fair share of successes and failures.After 17 years in Silicon Valley, I moved to New York for about 12 years, where I served as VP of Marketing and CMO for mid-size organizations. I've been in D.C. for the last year and a half. Over the past 30 years, most of my career has been in B2B SaaS tech, helping organizations. Today, as a fractional CMO, I enjoy supporting small- to mid-size companies that are trying to disrupt their industries—mostly in tech, where technology is part of their offering. That's just a little bit about me.Kerry Curran, RBMA (01:21.594)Thank you. I'm very excited to speak with you today. You have a wealth of experience, but I want to start by diving into fractional CMOs and the evolution of fractional executives. I know you serve both as a fractional CMO and as the leader of Acorn Oak, so I'd love to hear what you've seen regarding this evolution and why you find it so valuable.Virginie Glaenzer, Frac. CMO (01:54.804)That's a great question. I actually fell into the fractional model—I never thought I would become a consultant—but it has changed my life, and I love it. I chose the fractional path because I wanted to make real, lasting change. When I was a VP of Marketing, I found that people wanted me to make them feel comfortable instead of guiding them through change. As a fractional CMO, I offer an unbiased outside perspective, removing the anxiety and internal angst that often accompany big decisions—something I couldn't do as a full-time employee.My focus isn't on protecting a title or playing politics; it's about building a legacy, not job security. As a result, I avoid the “drink-the-Kool-Aid” syndrome that can cloud judgment. The fractional model really works, and I think it took off after COVID because companies realized they could hire talent anywhere. When you hire people remotely, you don't see the hours; you see the output. A fractional executive who works two days a week can deliver the equivalent of four days from a traditional employee—and often, that's all a company needs.AI is also disrupting organizations. Internal employees may hesitate to rock the boat, but a fractional executive will do whatever is necessary to drive change.Kerry Curran, RBMA (04:01.762)I love that example—doing in two days what others might do in four—because when you can focus solely on the initiative, you avoid the distractions of full-time employment and get more done. Another benefit is that fractional CMOs must stay on top of trends—from AI to strategy—and can apply learnings from one client to another, an opportunity full-time employees don't always have.Virginie Glaenzer, Frac. CMO (04:59.680)Absolutely. Working with multiple clients gives you a different view of each market. You come in with broad experience, fresh perspectives, and numerous frameworks. It's a win–win—deeply satisfying for the individual and invaluable for the organization.Kerry Curran, RBMA (05:28.266)I'm seeing a trend: six years ago, most engagements were project-based—solving urgent challenges over three to six months. Now, clients hire me as a fractional CMO for assignments that can last a couple of years. As long as you're helping the company reach its next growth stage, why not?Virginie Glaenzer, Frac. CMO (05:57.428)Exactly. Hiring a fractional CMO can be a smart way to secure expert support without the full-time cost. When should a company consider a fractional CMO? I've seen three common scenarios:The company is growing, but marketing isn't scaling with it. You're facing a market shift—a funding round, product pivot, or another fundamental change. You're tired of disconnected campaigns and need integrated strategy and execution. For companies without a CMO, a fractional CMO brings strategic guidance, makes marketing proactive instead of reactive, and prevents wasting money on tactics that don't drive growth.If you already have a CMO, a fractional CMO can augment and elevate the internal team by:Playing “bad cop” when needed, helping leaders stay aligned during tough decisions. Providing strategic pressure relief without stepping on toes—I take the anxiety out of the organization. Rolling up sleeves and owning delivery when necessary. Kerry Curran, RBMA (08:41.024)Those are excellent examples—for companies without a CMO and for those with one. CMO turnover is high, often because a CMO fits one stage but not the next. Removing them isn't always best; sometimes they lack performance-marketing depth or AI expertise. A fractional CMO lets you keep institutional knowledge while adding new skills.Virginie Glaenzer, Frac. CMO (10:01.952)Absolutely. In today's uncertain economy, the fractional model makes even more sense. It's a cost-effective way to keep driving the company without paying for a full-time executive. I expect more organizations will take this path.Kerry Curran, RBMA (10:31.994)I agree. Startups and scale-ups may go sales-led and stall. Bringing in a fractional CMO to establish strategic foundations can be crucial. You talk a lot about AI. What services and strategies do you provide around transformation and AI?Virginie Glaenzer, Frac. CMO (11:31.222)Sure. AI is a major focus. I help clients with several business challenges. For example, tariffs are front and center; they're an opportunity to revisit every part of the business and optimize. From a marketing perspective, we need to adapt to GEO—Generative Engine Optimization—to stay visible as algorithms evolve. Some call it AIO, but the point is visibility.AI has changed how we work. Initially, it saved time; next, it improved quality; now, it changes how we think about our work. Resistance exists: in a recent webinar, 0 % of attendees had an AI policy, yet 60 % used AI professionally. That's a risk we must address.Kerry Curran, RBMA (14:29.272)Wow.Virginie Glaenzer, Frac. CMO (14:51.318)Exactly. Another area is AI chatbots. Customer experience can't be an afterthought—if users don't like the experience, they go elsewhere. Leadership resistance also exists: many engineers resist AI, yet Google reports that 25 % of its code is now AI-generated, expected to reach 50 % within a year. Marketers sit between innovation and legal risk; we must work closely with legal to use AI responsibly.Kerry Curran, RBMA (17:03.492)That's smart. An experienced fractional CMO can guide organizations through those challenges. We've focused on fractional CMOs, but tell us about Acorn Oak and the community of fractional C-suite advisors you've built.Virginie Glaenzer, Frac. CMO (17:46.540)Absolutely. If you're hiring a fractional executive, choose someone who belongs to a community. At Acorn Oak—and other networks like TechCXO—we're a trusted group of fractional executives. When you hire one of us, you gain cultural fit, synergy, and faster results. We already know one another, so alignment is immediate, and there's no ego.Kerry Curran, RBMA (19:17.262)That's great. What advice would you give a company considering a fractional CMO or other executive?Virginie Glaenzer, Frac. CMO (19:43.406)First, define the pain. I always ask: What's the priority? A clear understanding of the challenge leads to a clear scope and a successful partnership. Second, work with someone in a community; they bring broader resources. Finally, don't wait—hiring a full-time CMO can take a year; hiring a fractional CMO can take two to three weeks from the initial call to weekly execution.Kerry Curran, RBMA (21:26.318)Definitely. Thank you for sharing your expertise. How can listeners find you?Virginie Glaenzer, Frac. CMO (21:47.764)I'm an open book. If you Google my name, you'll find me. I'm on LinkedIn and, less frequently, on Twitter. You can also visit acornoak.net or techcxo.com.Kerry Curran, RBMA (22:09.494)Excellent. I'll include those links in the show notes. Virginie, thank you so much for sharing your story. We've all learned a lot today.Virginie Glaenzer, Frac. CMO (22:18.764)Thank you, Kerry. I appreciate the opportunity.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If this episode sparked a new idea or perspective, be sure to follow the show and leave us a quick review. It helps us grow and keeps the insights coming.And if you're ready to explore what fractional leadership could look like inside your business, head to revenuebasedmarketing.com for more expert strategies, CMO resources, and growth frameworks.Until next time, keep leading with impact. We'll see you soon.  Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including Schumacher's recent acquisition, how designers are gaming ChatGPT, and the rise of the dog room. Later, legendary industry analyst Jerry Epperson joins the show to discuss the state of the furniture business.This episode is sponsored by LoloiLINKSJerry EppersonBusiness of Home

Luke Lohr sits down with Mat Piscatella of Circana. Mat is Circana's video game industry analyst. He regularly advises senior industry leaders, media, and trade associations on the business trends impacting gaming's present and future. Support XEP: https://www.patreon.com/XboxExpansionPass XEP Merch: https://wren-works.myshopify.com/collections/xbox-expansion-pass-merch The Xbox Expansion Pass (XEP) is a podcast dedicated to interpreting the goings on in the world of video games and analyzing how they impact the Xbox ecosystem. Luke Lohr and Captain Logun discuss various topics throughout the industry. The guests on the show are meant to help gamers expand their knowledge of the gaming industry. Blue Sky: @InsipidGhost  Contact: InsipidGhost@gmail.com Blue Sky: @CaptLogun | Threads: @Capt_Logun Keelhauled: A Sea of Thieves Podcast Please consider leaving a review on iTunes or Spotify. It is the best way to support the show. Thank you!

Are you planning to cut back on splurging for the fun stuff like travel and entertainment? We're talking with Bankrate Senior Industry Analyst about a recent survey showing 54% of Americans say they're planning to do the same.

"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That's a quote from Roderick Jefferson and a sneak peek at today's episode.Hi there, I'm Kerry Curran—Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. In every episode, I sit down with top experts to bring you actionable strategies that deliver real results. So if you're serious about business growth, find us in your favorite podcast directory, hit subscribe, and start outpacing your competition today.In this episode, titled AI + EQ + GTM: The New Growth Equation for B2B Leaders, I sit down with keynote speaker, author, and enablement powerhouse Roderick Jefferson to unpack the modern formula for revenue growth: AI + EQ + GTM.We explore why traditional sales enablement isn't enough in today's landscape—and how real go-to-market success requires alignment across marketing, sales, and customer success, powered by emotional intelligence and smart technology integration.Whether you're a CRO, CMO, or GTM leader looking to scale smarter, this episode is packed with real-world insights and actionable strategies to align your teams and drive sustainable growth.Stick around until the end, where Roderick shares expert tips for building your own AI-powered revenue engine.If you're serious about long-term growth, it's time to get serious about AI, EQ, and GTM. Let's go.Kerry Curran, RBMA (00:01)Welcome, Roderick. Please introduce yourself and share your background and expertise.Roderick Jefferson (00:06)Hey, Kerry. First of all, thanks so much for having me on. I'm really excited—I've been looking forward to this one all day. So thanks again. I'm Roderick Jefferson, CEO of Roderick Jefferson & Associates. We're a fractional enablement company, and we focus on helping small to mid-sized businesses—typically in the $10M to $100M range—that need help with onboarding, ongoing education, and coaching.I'm also a keynote speaker and an author. I actually started my career in sales at AT&T years ago. I was a BDR, did well, got promoted to AE, made President's Club a couple of times. Then I was offered a sales leadership role—and I turned it down. I know they thought I was crazy, but there were two reasons: first, I realized I loved the process of selling more than just closing big deals. And second, oddly enough, I wasn't coin-operated. I did it because I loved it—it gave me a chance to interact with people and have conversations like this one.Kerry Curran, RBMA (01:16)I love that—and I love your background. As Roderick mentioned, he does a lot of keynote speaking, and that's actually where I met him. He was a keynote speaker at B2BMX West in Scottsdale last month. I also have one of your books here that I've been diving into. I can't believe how fast this year is flying—it's already the first day of spring!Roderick Jefferson (01:33)Thank you so much. Wow, that was just last month? It feels like last week. Where is the time going?Kerry Curran, RBMA (01:45)I appreciate your experience for so many reasons. One is that—like we talked about before the show—my dad was in sales at AT&T for over 20 years. It paid for my entire education. So we were comparing notes on that era of innovation and what we learned back then.Roderick Jefferson (02:02)Thank you, AT&T!Kerry Curran, RBMA (02:13)So much of what you talked about on stage and wrote about in your book is near and dear to my heart. My background is in building integrated marketing-to-sales infrastructure and strengthening it to drive revenue growth. I'm excited to hear more about what you're seeing and hearing. You talk to so many brands and marketers—what's hot right now? What's the buzz? What do we need to know?Roderick Jefferson (02:44)A couple of things. The obvious one is AI—but I'll add something: it's not just AI, it's AI plus EQ plus IQ. Without that combination, you won't be successful.The other big theme is the same old problem we've always had: Why is there such a disconnect between sales and marketing? As an enablement guy, it pains me. I spent 30 years in corporate trying to figure that out. I think we're getting closer to alignment—thank you, AI, for finally stepping in and being smarter than all of us! But we've still got a long way to go.Part of the issue is we're still making decisions in silos. That's why I've become a champion of moving away from just "sales enablement."Yes, I know I wrote the book on sales enablement—but I don't think that's the focus anymore. In hindsight, “sales enablement” is too myopic. It's really about go-to-market. How do we bring HR, marketing, product marketing, engineering, sales, and enablement all to the same table to talk about the entire buyer's journey?Instead of focusing on our internal sales process and trying to shoehorn prospects into it, we should be asking: How do they buy? Who buys? Are there buying committees? How many people are involved? And yes, ICP matters—but that's just the tip of the iceberg. It goes much deeper.Kerry Curran, RBMA (04:44)Yes, absolutely. And going back to why you loved your early sales roles—it was about helping people. That's how I've always approached marketing too: what are their business challenges, and what can I offer to solve them? In your keynote, you said, “I want sales to stop selling and start helping.” But that's not possible without partnering with marketing to learn and message around the outcomes we drive and the pain points we solve.Roderick Jefferson (05:22)Exactly. Let's unpack that. First, about helping vs. selling—that's why we have spam filters now. Nobody wants to be sold to. That's also why people avoid car lots—because you know what's coming: they'll talk at you, try to upsell you, and push you into something you don't need or want. Then you have buyer's remorse.Now apply that to corporate and entrepreneurship. If you're doing all the talking in sales, something's wrong. Too many people ask questions just to move the deal forward instead of being genuinely inquisitive.Let's take it further. If marketing is working in a silo—building messaging and positioning—and they don't bring in sales, then guess what? Sales won't use it. Newsflash, right? And second, it's only going to reflect marketing's perspective. But if you bring both teams together and say, “Hey, what are the top three to five things you're hearing from prospects over and over?”—then you can work collaboratively and cohesively to solve those.The third piece is: let's stop trying to manufacture pain. Not every prospect is in pain. Sometimes the goal is to increase efficiency or productivity. If there is pain, you get to play doctor for a moment. And by that, I mean: do they need an Advil, a Vicodin, a Percocet, or an extraction? Do you need to stop the bleeding right now? You only figure that out by getting sales, marketing, product, and even HR at the same table.Kerry Curran, RBMA (07:34)Yes, absolutely. I love the analogy of different levels of pain solutions because you're right—sometimes it's not pain, it's about helping the customer be more efficient, reduce costs, or drive revenue. I've used the doctor analogy before too: you assess the situation and then customize the solution based on where it “hurts” the most. One of the ongoing challenges, though, is that sales and marketing still aren't fully aligned. Why do you think that's been such a persistent issue, and where do you see it heading?Roderick Jefferson (08:14)Because sales speaks French and marketing speaks German. They're close enough that they can kind of understand each other—like ordering a beer or finding a bathroom—but not enough for a meaningful conversation.The core issue is that they're not talking—they're presenting to each other. They're pitching ideas instead of having a dialogue. Marketing says, “Here's what the pitch should look like,” and sales replies, “When's the last time you actually talked to a customer?”They also get stuck in “I think” and “I feel,” and I always tell both groups—those are the two things you cannot say in a joint meeting. No one cares what you think or feel. Instead, say: “Here's what I've seen work,” or “Here's what I've heard from prospects and customers.” That way, the conversation is rooted in data and real-world insight, not opinion or emotion.You might say, “Hey, when we get to slide six in the deck, things get fuzzy and deals stall.” That's something marketing can fix. Or you go to product and say, “I've talked to 10 prospects, and eight of them asked for this feature. Can we move it up in the roadmap?”Or go back to sales and say, “Only 28% of the team is hitting quota because they're struggling with discovery and objection handling.” So enablement and marketing can partner to create role plays, messaging guides, or accreditations. It sounds utopian, but I've actually done this six times over 30 years—it is possible.It's not because I'm the smartest guy in the room—it's because when sales and marketing align around shared definitions and shared goals, real change happens. Go back to MQLs and SQLs. One team says, “We gave you all these leads,” and the other says, “Yeah, but they all sucked.” Then you realize: you haven't even agreed on what a lead is.As a fractional enablement leader, that's the first question I ask: “Can you both define what an MQL and SQL mean to you?” Nine times out of ten, they realize they aren't aligned at all. That's where real progress starts.Once you fix communication, the next phase is collaboration. And what comes out of collaboration is the big one: accountability. That's the word nobody likes—but it's what gets results. You're holding each other to timelines, deliverables, and follow-through.The final phase is orchestration. That's what enablement really does—we connect communication, collaboration, and accountability across the entire go-to-market team so everyone has a voice and a vote.Kerry Curran, RBMA (13:16)You're so smart, and you bring up so many great points—especially around MQLs, SQLs, and the lack of collaboration. There's no unified North Star. Marketing may be focused on MQLs, but those criteria don't always match what moves an MQL to an SQL.There's also no feedback loop. I've seen teams where sales and marketing didn't even talk to each other—but they still complained about each other! I was brought in to help, and I said, “You're adults. It's time to talk to one another.” And you'd think that would be obvious.What I love is that we're starting to see the outdated framework of MQLs as a KPI begin to fade. As you said, it's about identifying a shared goal that everyone can be accountable to. We need to all be paddling in the same direction.Roderick Jefferson (14:16)Exactly. I wouldn't say we're all rowing yet, but we've definitely got our hands in the water, and we're starting to go in the same direction. You can see that North Star flickering out there.And I give big kudos to AI for helping with that. In some ways, it reminds me of social media. Would you agree that social media initially made us less social?Kerry Curran, RBMA (14:27)Yes, totally agree. We can see the North Star.Roderick Jefferson (14:57)Now I'm going to flip that idea on its head: if done right, I believe AI will actually make us more human—and drive more meaningful conversations. I know that sounds crazy, but I have six ways AI can help us do that.First, let's go back to streamlining lead scoring. If we use AI to prioritize leads based on their likelihood to convert, sales can focus efforts on the most promising opportunities. Once we align on those criteria, volume and quality both improve. With confidence comes competence—and vice versa.Second is automating task management. Whether it's data entry, appointment scheduling, or follow-up emails, those repetitive tasks eat up sales time. Less than 30% of a rep's time is spent actually selling. If we offload that admin work, reps can focus on high-value activities—like building relationships, doing discovery, and closing deals.Kerry Curran, RBMA (15:59)Yes! And pre-call planning. Having the time to prepare properly makes a huge difference.Roderick Jefferson (16:19)Exactly. Third is real-time analytics. If marketing and ops can provide sales reps with real-time insights—like funnel data, deal velocity, or content performance—we can start making decisions based on data, not assumptions or feelings.The fourth area is personalized sales coaching. I talk to a lot of leaders, and I'll make a bold statement: most sales leaders don't know how to coach. They either use outdated methods or try to “peanut butter” their advice across the team.But what if we could use AI to analyze calls, emails, and meetings—then provide coaching based on each rep's strengths and weaknesses? Sales leaders could shift from managing to leading.Kerry Curran, RBMA (17:55)Yes, I love that. It would completely elevate team performance.Roderick Jefferson (18:11)Exactly. Fifth is increasing efficiency in the sales process. AI can create proposals, contracts, and other documents, which frees up time for reps to focus on helping—not chasing paperwork. And by streamlining the process, we can qualify faster and avoid wasting time on poor-fit deals.Kerry Curran, RBMA (18:58)Right, and they can focus on the deals that are actually likely to move forward.Roderick Jefferson (19:09)Exactly. And sixth—and most overlooked—is customer success. That's often left out of GTM conversations, but it's critical. We can use AI-powered chatbots and virtual assistants to handle basic inquiries. That frees up CSMs to focus on more strategic tasks like renewals, cross-sell, and upsell.Let's be honest—most CSMs were trained for renewals, not selling. But cross-sell and upsell aren't really selling—they're reselling to warm, happy customers. The better trained and equipped CSMs are, the better your customer retention and growth.Because let's face it—we've all seen it: 90 days before renewal, suddenly a CSM becomes your best friend. Where were they for the last two years? If we get ahead of that and connect all the dots—sales, marketing, CS, and product—guess who wins?The prospect.The customer.The company—because revenue goes up.The employee—because bonuses happen, spiffs get paid, and KPIs are hit.But most importantly, we build customers for life. And that has to start from the very beginning, not just when the CSM steps in at the end.Kerry Curran, RBMA (20:47)Yes, this is so smart. I love that you brought customer success into the conversation. One of the things I love about go-to-market strategy is that it includes lifetime value—upsell and renewal are a critical part of the revenue journey.In my past roles, I've seen teams say, “Well, that's just client services—they don't know how to sell.” But to your point, if we coach them, equip them, and make them comfortable, it can go a long way.Roderick Jefferson (21:34)Absolutely. They become the lifeblood of your business. Yes, you need net-new revenue, but if sales builds this big, beautiful house on the front end and then customers just walk out the back door—what's the point?And I won't even get into the stats—you know them—about how much more expensive it is to acquire a new customer versus retaining one. The key is being human and actually helping.Kerry Curran, RBMA (21:46)Exactly. I love that. It leads perfectly into my next question—because one of the core components of your strategy and presentation was the importance of EQ, or emotional intelligence. Can you talk about why that's so critical?Roderick Jefferson (22:19)Yeah. It really comes down to this: AI can provide content—tons of it, endlessly. It can give you all the data and information in the world. But it still requires a human to provide context. For now, at least. I'm not saying it'll be that way forever, but for now, context is everything.I love analogies, so I'll give you one: it's like making gumbo. You sprinkle in some seasoning here, some spice there. In this case, AI provides the content. Then the human provides the interpretation—context. That's understanding how to use that generated content to reach the right person or company, at the right time, with the right message, in the right tone.What you get is a balanced, powerful approach: IQ + EQ + AI. That's what leads to truly optimal outcomes—if you do it right.Kerry Curran, RBMA (23:19)Yes! I love that. And I love every stage of your process, Roderick—it's so valuable. I know your clients are lucky to work with you.For people listening and thinking, “Yes, I need this,” how do they get started? What's the baseline readiness? How do they begin integrating sales and marketing more effectively—and leveraging AI?Roderick Jefferson (23:34)Thank you so much for that. It really starts with a conversation. Reach out—LinkedIn, social media, my website. And from there, we talk. We get to the core questions: Where are you today? Where have you been? Where are you trying to go? And most importantly: What does success look like?And not just, “What does success look like?” but, “Who is success for?”Then we move into an assessment. I want to talk to every part of the go-to-market team. Because not only do we have French and German—we've also got Dutch, Spanish, and every other language. My job is to become the translator—not just of language, but of dialects and context.“This is what they said, but here's what they meant. And this is what they meant, but here's what they actually need.”Then we dig into what's really going on. Most clients have a sense of what's “broken.” I'm not just looking for the broken parts—I'm looking at what you've already tried. What worked? What didn't? Why or why not?I basically become a persistent four-year-old asking, “Why? But why? But why?” And yes, it gets frustrating—but it's the only way to build a unified GTM team with a shared North Star.Kerry Curran, RBMA (25:32)Yes, I love that. And just to add—sometimes something didn't work not because it was a bad strategy, but because it was evaluated with the wrong KPI or misunderstood entirely.Like a top-of-funnel strategy did work—but the team expected it to generate leads that same month. It takes time. So much of this comes down to digging into the root of the issue, and I love your approach.Roderick Jefferson (26:10)Exactly. And it's also about understanding that every GTM function has different KPIs.If I'm talking to sales, I'm asking about average deal size, quota attainment, deal velocity, win rate, pipeline generation. If I'm talking to sales engineering, they care about number of demos per deal, wins and losses, and number of POCs. Customer success? They care about adoption, churn, CSAT, NPS, lifetime value.My job is to set the North Star and speak in their language—not in “enablement-ese.” Sometimes that means speaking in sales terms, sometimes marketing terms. And I always say, “Assume I know nothing about your job. Spell out your acronyms. Define your terms.”Because over 30 years, I've learned: the same acronym can mean 12 different things at 12 different companies.The goal is to get away from confusion and start finding commonality. When you break down the silos and the masks, you realize we're all working toward the same thing: new, long-term, happy customers for life.Kerry Curran, RBMA (27:55)Yes—thank you, Roderick. I love this. So, how can people find you?Roderick Jefferson (28:00)Funny—I always say if you can't find me on social media, you're not trying to find me.You can reach me at roderickjefferson.com, and you can find my book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence and the upcoming Sales 3.0 companion workbook there as well.I'm on LinkedIn as Roderick Jefferson, Instagram and Threads at @roderick_j_associates, YouTube at Roderick Jefferson, and on BlueSky as @voiceofrod.Kerry Curran, RBMA (28:33)Excellent. I'll make sure to include all of that in the show notes—I'm sure this episode will have your phone ringing!Thank you so much, Roderick. I really appreciate you taking the time to join us. This was valuable for me, and I'm sure for the audience as well.Roderick Jefferson (28:40)Ring-a-ling—bring it on! Let's dance. Thank you again. This was an absolute honor, and I'm glad we got the chance to reconnect, Kerry.Kerry Curran, RBMA (28:59)For sure. Thank you—you too.Roderick Jefferson (29:01)Take care, all.Thanks for tuning in. If you're struggling with flat or slowing revenue growth, you're not alone. That's why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.If you're serious about growth, search for us in your favorite podcast directory. Hit follow or subscribe, and leave a five-star rating—it helps us keep the game-changing content coming.New episodes drop regularly. Don't let your revenue growth strategy fall behind. We'll see you soon!

In this episode, we welcome Stephen Follows. Stephen is an expert industry analyst, as well as a writer, producer and educator. In our chat, he shares his backstory and his thoughts on the worlds of film financing, festivals, and distribution. He also speaks about how he decodes the industry through data — and provides a “Crystal Ball” view of where things might be heading in the coming years. Stephen also offers real-world advice for filmmakers on how best to position themselves for the evolving road ahead. “The Making Of” is presented by AJA:Explore AJA's New Solutions for Next-Gen Production and BroadcastAhead of NAB 2025, AJA debuted innovative solutions for production and broadcast professionals, including the BRIDGE LIVE 3G-8 IP video bridge for remote workflows/streaming/backhaul, the DANTE-12GAM IP audio embedder/disembedder, and KUMO 6464-12G compact SDI router. Find out how your facility, pipeline, or project can benefit from the flexibility these new tools provide here.OWC Powers Indie Horror-Comedy ScreamboatFrom set to post, the Screamboat team trusted OWC to keep their horror-comedy production running smoothly. Atlas media cards captured the action, while Envoy Pro FX and ThunderBlade drives enabled fast offloads. In post, the ThunderBay Flex 8 anchored their workflow with high-capacity, high-performance storage. Explore how OWC powered this ambitious indie project every step of the way.Read more hereFeatured Book: Engage Filmmakers This new report offers a detailed look at what filmmakers read, share, and trust.Based on over 1.5 million articles and posts, Engage Filmmakers is designed for organisations that want to reach filmmaking audiences in a meaningful way. It shows what topics resonate, which formats perform best, and how to build lasting credibility.What's inside:• Audience segmentation by filmmaking role• The content formats that get attention• Platform strategies backed by real data• Practical guidance for building trust with filmmakersIf your team creates content or campaigns for the film industry, this is built to help you do it better.Explore here — 10% off for “The Making Of” readers!Check out the ZEISS Otus ML:Now on sale, the Otus ML 1.4/50mm photography lens from ZEISS is the new generation of high-quality optics for your photographic art. Find it at your favorite photo retailer!Learn more hereA New Solution from Videoguys:The SanDisk Extreme Portable SSD is built for adventure, fitting seamlessly into your mobile lifestyle while delivering blazing-fast NVMe performance with read speeds up to 1050MB/s and write speeds up to 1000MB/s. Designed for content creators and on-the-go professionals, this high-capacity drive is tested and compatible with iPhone, making it easy to free up space on your smartphone. Its rugged design offers up to three-meter drop protection, IP65 water and dust resistance, and a durable silicone shell for extra security. Backed by a 5-year limited warranty, the SanDisk Extreme Portable SSD is now available in an impressive new 8TB capacity at Videoguys.com.Browse it hereUpcoming NYC Event: Gold Women's Health & Business ConferenceJoin us Thursday, May 8 in NYC for the Gold Women's Health & Business Conference—an empowering afternoon focused on elevating women in business and well-being. Learn SEO, Marketing Strategies, Funding resources, & Wellness insights for women. This powerful experience is designed for Founders, Creatives, & Professionals ready to thrive in 2025 and beyond. Visit us herePodcast Rewind:April 2025 - Ep. 75…“The Making Of” is created by Michael Valinsky.Promote your products or services to 155K filmmakers, content creators, TV, broadcast & live event production pros reading this newsletter… email us at mvalinsky@me.com Get full access to The Making Of at themakingof.substack.com/subscribe

In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it's now available for SAP CPQ! So far, we've released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent, with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created this report (because the world clearly doesn't have enough industry analyst reports yet!

Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact“The brands that win aren't just the ones with the biggest budgets—they're the ones that strategically align performance and brand marketing to maximize reach and revenue.” That's a quote from Cooper Schwartz and a sneak peek at today's episode.Hey there, I'm Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.Every episode, I sit down with top experts to bring you actionable strategies that drive real revenue results. If you're serious about growth, hit subscribe to stay ahead of your competition.In this episode, titled Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact, Cooper Schwartz, Head of New Business and Growth at Money Group, shares his expertise.In a crowded digital landscape, content alone isn't enough. Brands need a strategy that turns visibility into real revenue. Cooper and I discuss strategies for leveraging publisher partnerships to create high-impact, holistic, cross-channel digital programs that drive both reach and ROI.We dive into the winning formula for balancing performance marketing and brand strategy—and how to dominate non-branded paid search while outmaneuvering your competition.Stay tuned until the end, where Cooper shares actionable strategies to optimize content for revenue growth. Let's go!Kerry Curran, RBMA (00:01.107)Welcome, Cooper! Please introduce yourself and share a bit about your background and expertise.Cooper Schwartz (00:07.534)Hi, Kerry. Thanks for having me. My name is Cooper Schwartz, and I am the Head of New Business and Growth at Money Group, a portfolio company that has been around for about 11 years. We own notable brands like Money.com and ConsumersAdvocate.org, as well as proprietary technology like NavChain. I'm also one of the founding partners and have been with the company for 11 years.I was actually the first employee. I originally came from a therapy background—my mother is a therapist, and I thought I would follow in her footsteps. However, two of my close friends—one with 10 years at Google and the other at SEO Moz—convinced me to jump into affiliate marketing and help build this company. So here I am today, still finding opportunities in the market and excited to talk with you.Kerry Curran, RBMA (01:02.843)Awesome, thanks, Cooper! I had no idea about your therapy background. We could totally pivot and have a different conversation! I always say marketing is a lot like psychology—it plays a strong role in what we do, so I'm sure that background strengthens your expertise.Anyway, I'm excited to have you here because I know you have a ton of valuable platforms.Cooper Schwartz (01:09.484)Yeah, yeah.Kerry Curran, RBMA (01:29.617)You have a range of brands and technology under Money.com, so I'd love to hear more about how you're helping brands navigate their business challenges. When brands or agencies reach out to build a partnership with you, what are they typically looking for?Cooper Schwartz (01:51.672)You're right—Money.com is a strong domain. Before it became Money.com, it was Money Magazine, a 50-year-old brand that people have nostalgia for. It was all about planning for the future and sharing insights on managing finances.Today, brands still want to be aligned with the Money brand. But we don't just offer content alignment—we provide a variety of campaigns and marketing opportunities. Many brands approach us saying, “We love the brand, we love the content—how can we work together?” That's a great starting point for the many solutions we offer.From non-branded paid search to placements across our ad network of about 150 publishers, we help brands engage with their audience in unique ways. Some of these publishers might be seen as competitors, but in reality, they're “frenemies.” We help brands leverage content, align with our brand, activate paid search strategies, and secure placements on other high-authority sites, all while simplifying the management process.Kerry Curran, RBMA (03:37.691)That's great. It sounds like brands really value the partnership and brand equity you offer. Can you walk us through how you start these relationships and build custom strategies to increase their awareness and authority?Cooper Schwartz (04:03.192)Sure! There's always an initial “interview” process—almost like dating. Not to take it back to therapy, but it's about getting to know the brand:What are their needs?Who is their target audience?What are their expectations?What are their key performance goals?We get a lot of inbound interest because money impacts nearly every industry. But we have to ensure alignment goes both ways—not just that they align with our audience, but also that we can effectively reach their audience.At our scale, we also consider resources. Can we accommodate the brand in a way that sets them up for success? We prioritize enterprise-level partnerships that move the needle for both companies. That often means ensuring the investment in a given category can be six or seven figures annually—we need to create impact on both sides.Once we've established alignment—brand fit, budget, resources—we dive into which marketing channels make sense:Are they already running paid search? If not, why?How can we help them expand their shelf space on Google?Is brand awareness the priority? If so, we can integrate them into our franchise content like Best Places to Live, Best Hospitals, Best Colleges, which reach wide audiences.Are they struggling to get placements in high-authority content? If so, we can help them secure placements on Forbes, NerdWallet, CBS News, CNN, and others.Kerry Curran, RBMA (06:53.058)That's great! I love that you have such a wide portfolio of solutions that are fully customized to each brand's goals.So, let's say an enterprise brand comes to you for a rebrand, product expansion, or new launch. You work with them to align with the right publishers and strategies. Can you share a specific example of a successful partnership?Cooper Schwartz (07:39.918)Sure! One that I'm especially proud of is our partnership with ADT.We've worked with ADT for about eight or nine years, originally in non-branded paid search—helping them reach high-intent consumers who were still undecided. Over time, our relationship evolved into exploring additional channels.Last year, we launched a sponsorship activation for Money's Best Places to Live, working closely with ADT's PR, media acquisition, and marketing teams. The goal was to integrate ADT's branding into content about protecting the best places to live.This was a multichannel activation that included:Social media campaignsVideo contentTargeted PR effortsWeekly performance check-insThe result? A high-impact security hub on Money.com featuring ADT across 100+ articles. It was a strategic, elegant execution.Not only did we secure ADT placements on our own sites, but we also helped them get featured on CBS News, The New York Post, and other major publishers. This is the kind of holistic strategy that allows brands to gain visibility across multiple trusted sources.Kerry Curran, RBMA (10:34.345)That's an excellent example! It really demonstrates how brands can layer multiple channels—from paid search to PR to content—to create a unified, impactful strategy.Let's shift gears to AI and Google's generative search results. How do your strategies help brands compete with AI-driven summaries at the top of search results?Cooper Schwartz (20:43.342)Great question! One core belief we've held is that editorial integrity matters. We prioritize keeping a human voice in our content while leveraging AI in strategic ways.Here's our approach:Investing in real writers & editors – AI can assist, but human oversight ensures depth and quality.Creating content clusters – Instead of one-off articles, we develop deep, interconnected content that builds expertise and authority.Partnering with already-successful publishers – Instead of relying solely on our content, we collaborate with trusted media brands that are already ranking well.The reality is, the pie is big enough. Rather than fighting for every ranking, we focus on working with the best—helping publishers monetize better while delivering results for our partners.Kerry Curran, RBMA (25:25.383)That's a smart approach. So, for brands listening today—what's the first step if they want to explore this strategy?Cooper Schwartz (25:40.910)Start by researching who dominates your industry's review space. Look at organic rankings, paid search, and media partnerships. If you see competitors investing in multiple touchpoints, that's a sign they're onto something.Then, reach out! You can contact me at cooper@money.com or find me on LinkedIn.Kerry Curran, RBMA (26:07.537)Awesome! We'll include those links in the show notes. Cooper, thank you so much for your time and insights today!Cooper Schwartz (26:20.098)Thank you, Kerry!Kerry Curran, RBMA Thank you for tuning in to today's episode. If you're struggling with flat or slowing revenue growth, you are not alone. That's why Revenue Boost: A Marketing Podcast, brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.So if you're serious about your revenue growth, hit follow,  subscribe, and drop a five-star rating. It helps us keep the game-changing content coming, as we're dropping new episodes regularly—and you don't want to miss out.

In this episode of Resilient Cyber, we catch up with Katie Norton, an Industry Analyst at IDC who focuses on DevSecOps and Software Supply Chain Security. We will dive into all things AppSec, including 2024 trends and analysis and 2025 predictions.Katie and I discussed:Her role with IDC and transition from Research and Data Analytics into being a Cyber and AppSec Industry Analyst and how that background has served her during her new endeavor.Key themes and reflections in AppSec through 2024, including disruption among Software Composition Analysis (SCA) and broader AppSec testing vendors.The age-old Platform vs. Point product debate concerns the iterative and constant cycle of new entrants and innovations that grow, add capabilities, and become platforms or are acquired by larger platform vendors. The cycle continues infinitely.Katie's key research areas for 2025 include Application Security Posture Management (ASPM), Platform Engineering, SBOM Management, and Securing AI Applications.The concept of a “Developer Tax” and the financial and productivity impact legacy security tools and practices are having on organizations while also building silos between us and our Development peers.The role of AI in corrective code fixes and the ability of AI-assisted automated remediation tooling to drive down remediation timelines and vulnerability backlogs.The importance of storytelling, both as an Industry Analyst and in the broader career field of Cybersecurity.

Join Paul Amadeus Lane on The Tech Zone for a special episode live from the floor of CES 2025!  Paul sits down with Ben Arnold, Executive Director of Industry Analyst of Consumer Technology at Circana, to discuss the hottest trends and innovations emerging from the world's biggest consumer electronics show.

This week: Guest Co-Host Henry Harteveldt; SWA rejects outgoing DOT "chronically late" fine, DOT sues SWA; Service increase coming to TLV; A Delta - United near collision over PHX; Spirit announces layoffs; Can GoBig/GoComfy upsells drive significant revenue? AMEX GBT / CWT merger challenged by US Dept of Justice; Azul Abra/Avianca looking to merge; Nick Calio retiring from A4A; Air Wisconsin changing operations.

Podcast: Industrial Cybersecurity InsiderEpisode: Cybersecurity Challenges and Insights with Industry Analyst Jonathon GordonPub date: 2025-01-07Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationJonathon Gordon, Director of Industrial Cybersecurity at TakePoint Research, dives into the intricate world of OT cybersecurity. From the disconnect between vendors and asset owners to the complexities of managing diverse remote access technologies, Jonathon shares actionable insights and real-world insights addressing the most pressing cybersecurity challenges in critical infrastructure and manufacturing sectors. He discusses the evolving role of automation technology vendors, the growing significance of AI and machine learning, and the pressing need for diversity and knowledge-sharing in the cybersecurity workforce. This conversation is a must-listen for anyone navigating the multifaceted world of OT security and seeking practical strategies for cybersecurity resilience.Chapters:00:00:00 – Why Safety is the Non-Negotiable Priority in OT Cybersecurity00:00:42 – Introducing Jonathon Gordon: Insights from an Industry Analyst00:01:15 – The Evolution of Industrial Cybersecurity: A Changing Landscape00:03:00 – Bridging the Gap: Connecting Vendors and Asset Owners Effectively00:07:49 – The Role of Automation Giants: Siemens, Honeywell, and Beyond00:13:14 – Remote Access Risks: Addressing One of OT's Greatest Vulnerabilities00:15:13 – Regulations and Compliance: Balancing Standards with Real-World Security00:18:28 – AI and Innovation: Shaping the Future of OT Cybersecurity00:24:42 – Building Resilience Through Diversity and Community Collaboration00:28:04 – Final Reflections: Key Takeaways for Long-Term Cybersecurity SuccessLinks And Resources:Jonathon Gordon on LinkedInTakePoint Research Dino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Velta Technology, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

The CPQ Podcast team has some updates for you before we take a short break for the winter holidays. 1. CPQ Sales Reports Are Here! We've been busy collaborating with CPQ vendors throughout 2024. We're proud to announce the release of our first industry analyst report called "CPQ Sales Report." These insightful reports analyze leading CPQ solutions, highlighting their strengths and ideal use cases. While we initially aimed to publish 10 reports by the end of the year, we're happy to report we're on track to deliver several more in the first quarter of 2025. Our goal remains to have 25-30 CPQ Sales Reports available by this time next year. 2. Power Up Your Feedback We want your help to make the CPQ Podcast even better in 2025! Here are some ways you can contribute: Would you like to see us regularly on YouTube? What do you love (or not love) about the show? Would you prefer deeper dives into specific CPQ topics with experts?  Are you craving more technical discussions? Let us know your thoughts! Your feedback is crucial as we strive to create even more engaging CPQ content next year. Share your ideas with us at info@novuscpq.com. We appreciate all your input and will take it to heart. Happy Holidays from the CPQ Podcast Team! We look forward to bringing you another year of thought-provoking episodes in 2025. The CPQ Podcast will be back on January 26, 2025

How is the ever increasing AI demand and workloads affecting memory? Six Five is On The Road at Marvell Industry Analyst Day to answer just that.  Hosts Patrick Moorhead and Daniel Newman are joined by Marvell Technology, Samsung Semiconductor, and SK hynix America executives—In Dong Kim, Sunny Kang, and Will Chu, for a conversation on the collaboration between Marvell, Samsung, and SK Hynix on custom high bandwidth memory (HBM) solutions, aimed at enhancing the processors driving accelerated infrastructure. This new approach to memory solutions is projected to increase memory capacity, optimize power usage, and reduce silicon waste, marking a significant advancement in the custom chip technology space.  Their discussion covers: The collaboration between Marvell, Samsung Semiconductor, and SK hynix on developing custom HBM solutions The key benefits of custom HBM, including increased memory capacity and optimization of power and performance Insights into the customization process of HBM and how it delivers its advantages The impact of custom HBM on AI processors and projections for its market adoption The roadmap and future potential of custom HBM for various applications and industries  

To scale up or to scale out? Discover why both are important for the future of AI. Host Patrick Moorhead is joined by Marvell Technology's Achyut Shah, SVP and GM, Connectivity, and Nick Kucharewski, SVP and GM, Network Switching at Marvell's Industry Analyst Day, for a conversation on the seismic changes in AI infrastructure. As the digital world embarks on a major shift with the advent of new technologies, Marvell Technology is developing crucial technologies to support this transformation. Tune in for more on ⤵️ The concept of 'scale up' in technology development An exploration of 'scale out' and the enabling technologies that support this approach Insights into the driving forces behind the trends toward scale up and scale out, and their implications for the future AI infrastructure The potential of optical interconnect as a universal medium and Marvell's roadmap for its adoption Predictions on how these advancements could transform data center architectures and systems  

Tech giants are increasingly turning to custom silicon to power their AI ambitions – a shift that is rapidly reshaping the semiconductor industry. Heavy-weights like AWS, Google, Microsoft, and Meta, are aiming to enhance performance, conserve power, and stay ahead in the AI race. Host Patrick Moorhead is joined by guest Nigel Alvares, VP of Marketing at Marvell Technology, on this episode of Six Five On The Road at Marvell Industry Analyst Day to unpack the implications of this trend for the semi industry and how Marvell is navigating the future of custom silicon development. Tune in for these key takeaways: Hyperscalers are driving the demand for custom chips to optimize performance and power efficiency as Moore's Law slows Customization is happening across various devices, including CPUs, XPUs, CXL devices, and NICs Examples of chip customization in action, including projects from major players, showcasing the technological innovation driving the semiconductor market Marvell's role and strategies within the custom chip sphere, highlighting the importance of IP foundation, process technology advancements, partnerships, and IP flexibility The emerging trend of leveraging AI in Electronic Design Automation (EDA) to expedite design processes, cut costs, and democratize access to chip customization  

Ookla®, a global leader in connectivity intelligence, recently announced its partnership with Dublin City Council and the City Telecoms Association to identify and tackle telecoms deficits in Dublin. This first-of-its-kind initiative, fueled by Ookla's Speedtest Insights®, offers a practical blueprint for l cities across Europe to drive digital inclusion and optimise network outcomes through actionable, data-driven insights. The partnership demonstrates how a data-driven approach can enhance connectivity outcomes in a tangible way, empowering cities to better serve citizens. For the first time, the city is addressing connectivity gaps through targeted policy interventions, and fostering collaborative efforts with operators to attract investments that were previously hindered by site acquisition challenges. Ronan spoke to Luke Kehoe, Europe Industry Analyst at Ookla to find out more about the new partnership Luke talks about his background, Ookla's partnership with Dublin City Council and the City Telecoms Association, some of the key points from the partnership case study, how does Dublin compare to other cities and more. More about Luke Kehoe: Luke is a telecoms analyst, consultant and entrepreneur. He is a strategic advisor to a number of companies in the telecoms and tech industries and shares his extensive expertise in fixed and mobile networks, electric mobility and strategy with national and local government through consultancy. He is a regular contributor to the Business Post's telecoms coverage in Ireland and is a prominent voice in the telecoms industry through his writing. Luke has supported several national and international thought leadership publications in areas such as 5G, IoT, open RAN and edge computing with renowned bodies like the Telecom Infra Project and World Economic Forum. He has a background in electronic engineering and is the recipient of prestigious scholarships for his academic performance and several awards for his participation in statistics, consulting and writing competitions.

Ookla, a global leader in connectivity intelligence, recently announced its partnership with Dublin City Council and the City Telecoms Association to identify and tackle telecoms deficits in Dublin. This first-of-its-kind initiative, fuelled by Ookla's Speedtest Insights, offers a practical blueprint for l cities across Europe to drive digital inclusion and optimise network outcomes through actionable, data-driven insights. The partnership demonstrates how a data-driven approach can enhance connectivity outcomes in a tangible way, empowering cities to better serve citizens. For the first time, the city is addressing connectivity gaps through targeted policy interventions, and fostering collaborative efforts with operators to attract investments that were previously hindered by site acquisition challenges. Ronan spoke to Luke Kehoe, Europe Industry Analyst at Ookla to find out more about the new partnership Luke talks about his background, Ookla's partnership with Dublin City Council and the City Telecoms Association, some of the key points from the partnership case study, how does Dublin compare to other cities and more. More about Luke Kehoe: Luke is a telecoms analyst, consultant and entrepreneur. He is a strategic advisor to a number of companies in the telecoms and tech industries and shares his extensive expertise in fixed and mobile networks, electric mobility and strategy with national and local government through consultancy. He is a regular contributor to the Business Post's telecoms coverage in Ireland and is a prominent voice in the telecoms industry through his writing. Luke has supported several national and international thought leadership publications in areas such as 5G, IoT, open RAN and edge computing with renowned bodies like the Telecom Infra Project and World Economic Forum. He has a background in electronic engineering and is the recipient of prestigious scholarships for his academic performance and several awards for his participation in statistics, consulting and writing competitions. See more podcasts here.

Members of the International Association of Machinists union overwhelmingly reject Boeing's proposed contract. George Ferguson is the senior aerospace/defense and airline analyst at Bloomberg Intelligence. Credit: © Ben Mutzabaugh, USA TODAY

is Dr. K. Venkatesh Prasad, Senior Vice President of Research and Chief Innovation Officer with the Center for Automotive Research, joins Tom Ackerman explaining how we got to the point of an average price of $47k for a new car in the US.

Peter Goger, Account Executive at OEC Group's St Louis Bureau, joins Megan Lynch and Tom Ackerman as the international Longshoremen's Union strikes at ports nationwide.

Chuck And Julie Show with Chuck Bonniwell and Julie Hayde With Guests, Industry Analyst, Kenneth Rapoza and Jihad Watch's Robert Spencer Why Trump's economy works for all of us… Kenneth Rapoza, industry analyst for the Coalition for a Prosperous America, a former correspondent for the Wall Street Journal and senior contributor to Forbes explains. Plus, A daring and deadly strike against terrorists, Jihad Watch's Robert Spencer on the Israeli use of pagers and walkie talkies to target Hezbollah.

Daniel Greenfield, Author of “ Domestic Enemies” Daniel Greenfield and I talked about the state of counterintelligence in this country and the problem that has increasingly arisen that people with longstanding ties to communist China are not being subjected to the kind of security protocols that have heretofore kept them from holding positions of power, especially concerning the national security of the United States. John Lott, Industry Analyst from the Coalition for a Prosperous America I spoke with John Lott about the attempted assassination of President Trump, the myriad, almost inexplicable examples of at best, incompetence that made possible the nearly successful assassination of the former president and the inadvisability of the insistent demand of Democrats that AR-15s and weapons like them be banned in the misplaced idea that that would prevent incidents like the one involving Donald Trump.  We also discussed the record Tamela Harris with respect to gun control and that of the administration in which she has served more generally and knew the dangers arising in that regard from the World Health Organization and the Surgeon General of the United States. Bill Marshall, Intelligence Analyst and Investigator I spoke with Bill Marshall of Judicial Watch about two very interesting topics. One, the extent to which we are being denied information that is vital to public confidence in our law enforcement agencies when it comes to the matter of the attempted assassination of Donald Trump and the second, an insight into Kamala Harris's record of putting illegal aliens, so -called rights, above the law of the land, and in fact encouraging more illegals to come here as a result.

Bill Walton, Host of The Bill Walton Show I discussed with Bill Walton the state of the markets, what has happened to Wall Street, why, and who may bear some responsibility for it, including, it would appear, the prospects of a Harris presidency. That is not sitting well with Wall Street, understandably so, given the likelihood that she will, if elected, persist in pursuing policies that are devastating to our economic well-being and society. We also talked about the state of the Chinese economy and the fact that conditions have become very unappetizing for American venture capitalists and other investors. We visited about a further consideration in the state of our economy: the volatility in Japan's cash—sorry, Japan's carry market. Kenneth Rapoza, Industry Analyst at The Coalition For A Prosperous America We discussed with Ken Raposa what is happening with respect to the Democrats' sudden seeming enthusiasm for tariffs once reviled when they were applied by President Donald Trump, specifically those that are still in place from the Trump era against communist China and its efforts to undermine in particular our green, so-called green, energy manufacturing startups. Dr. Stanley Ridgely, Author of Brutal Minds I discussed with Dr. Stanley Ridgely the state of the diversity equity inclusion industry, the damage that it has done to the academy, to the minds of American students, and the implications for the fall as kids return to campus and almost certainly to new, possibly very toxic demonstrations in support of the terrorist organization Hamas.

This week: William Swelbar, Chief Industry Analyst, Swelbar-Zhong Consultancy; Southwest short on communicating some big changes; A look at Delta's IT meltdown; American down and projects worse; Listener Q on SWA employee reaction to changes.

Jeff is joined by Brenna Connor, Director & Industry Analyst for U.S. books sales for Circana. She has the goods: what is selling, what is trending, how retailers are doing, and much more. I learned a TON, and I bet you will too. Subscribe to First Edition via RSS, Apple Podcasts, or Spotify. For episode extras, subscribe to the First Edition Substack. Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh Bersin is Industry Analyst and CEO of advisory firm The Josh Bersin Company. He is an author, educator, and thought leader focusing on the global talent market and the challenges and trends impacting business workforces around the world. Josh studies the world of work, HR and leadership practices, and the broad talent technology market. He is often cited as one of the leading HR and workplace industry analysts in the world. Together, we discuss: The top four trends affecting the workplace in 2024 and beyond Hidden trends that leaders are not paying attention to The future of DEI and how to embed it more into culture Follow Josh at www.JoshBersin.com and Julie at www.nextpivotpoint.com   

ROBERT GREEN, Author, Defending the Constitution behind Enemy Lines VICE ADM. WILLIAM “DEAN” LEE, Retired Vice Admiral, U.S. Coast Guard A preview of Green's book, Defending the Constitution behind Enemy Lines How did the COVID-19 pandemic impact the United States' armed forces? Analyzing how the vaccine was handled by the military KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America “Reshoring” of companies from China to Mexico Are other countries moving their manufacturing business to Mexico? How does NAFTA play into this new business strategy by China? RABBI PESACH WOLICKI, Host, Eyes on Israel Issues with civilian casualty numbers provided by Hamas What is the U.S. justification for potentially sending troops to Gaza? Who is causing a “humanitarian crisis” in Gaza?

BILL WALTON, Host, The Bill Walton Show How Israel has turned into a "battlefield" for freedom, capitalism and faith Why is the Biden administration "hostile" to Israel? Comparing the Biden administration with Barack Obama's two terms CHERYL CHUMLEY, Author, “The Devil in DC,” Opinion Editor, The Washington Times, Twitter: @ckchumley Analyzing the new border bill being proposed in Congress Mitch McConnell's role in the Senate A recent executive order signed by Joe Biden imposing new sanctions on Israeli settlers KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America China's impact on the electric vehicle market Does China have control over other parts of the renewable energy market? Is the venture capital community investing in China?

A podcast miniseries devoted to celebrating the 1988 contemporary classic, action buddy comedy MIDNIGHT RUN, written by George Gallo & directed by Martin Brest. Hosted by Blake Howard & Jen Johans of One Heat Minute Productions & Watch With Jen, respectively, each week, we'll explore the film we first bonded over when we became friends in 2019 by surfing through an incredible roster of guests from journalists to novelists & beyond who love it as much as we do.In episode one, we discuss theories of TREMORS using MIDNIGHT RUN's score as their temp track in the edit, the scene of De Niro's career and director Martin Brest letting actors cook.BENDAVID GRABINSKI:WRITER/DIRECTOR HAPPILY (2021) // ARE YOU AFRAID OF THE DARK? (2019) // SLAPPY AND THE STINKERS (1998)TWITTER: @BDGRABINSKIDREW MCWEENYONLINE VETERAN, FILM CRITIC, SCREENWRITER, INDUSTRY ANALYST, THE LEGENDARY DREW MCWEENYTWITTER: @DREWMCWEENYSUBSTACK: DREWMCWEENY.SUBSTACK.COMSupport this podcast at — https://redcircle.com/one-heat-minute-productions/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, fellow analyst Leonard Lee from Next Curve and I discuss our impressions and the key takeaways from the recently held Industry Analyst Day 2023 of Marvell Technology. Marvell executives pitched how they are well positioned to exploit the massive surge in interest in Gen AI through their custom silicon and interconnect offerings. They also talked about the roadmap for leadership in  Automotive Ethernet. 

Recorded live at the HR Tech Conference from the Fuel50 booth in Las Vegas, Chad & Cheese connect with Zachary Chertok, Market and Industry Analyst at IDC to dive into the realm of HR tech and employee experience. Chertok has a strong professional background in the Human Capital Management (HCM) space, and addresses shifts in workforce management due to the pandemic, the ever-evolving tech stack, data centralization, and the overall challenges faced by HR professionals. Chertok also highlighted the importance of aligning HR strategies with business goals and the complexities of HR navigating between advocating for employees and organizational constraints. Notably, he also shared some interesting observations from HR Tech, such as a trend towards emphasizing the data use case over functionality, and noted advancements in areas like skills taxonomy, benefits tools, and more nuanced vendor differentiation. To learn more about Fuel50, visit https://fuel50.com.

On this episode of The Six Five – Insider, hosts Daniel Newman and Patrick Moorhead welcome Chris Koopmans, Chief Operations Officer at Marvell Technology for a conversation on the growing performance demands of AI and infrastructure silicon for accelerated computing.  Their discussion covers: How Marvell is reimagining data center architectures, from the ground up, under the growing performance demands of AI The key technologies Marvell is focusing on to enable the changes to data center architectures Marvell's developments in chip IP, innovations in switching and optical technologies, and other solutions for accelerated computing

On this episode of the Futurum Tech Webcast – Interview Series, host Daniel Newman welcomes Loi Nguyen, PhD, EVP Optical & Copper Connectivity at Marvell Technology for a conversation on how Marvell's Optical business has changed under the influence of AI, including bandwidth, power and the key technologies enabling these shifts. Their discussion covers: The evolution of Marvell's Optical business, with the increased networking demands of AI   How optical modules have developed in terms of bandwidth and power The infrastructure needs of inference, within data centers and beyond Silicon photonics: what they are and why they are important #marvell, #marvelltechnology, #opticalnetworking, #infrastructure, #siliconphotonics, #DCI, #datacenter, #loinguyen, #marvelliaday, #danielnewman, #thefuturumgroup, #futurum

On this episode of the Futurum Tech Webcast – Interview Series, host Ron Westfall welcomes Sandeep Bharathi, Chief Development Officer at Marvell Technology for a conversation on AI and the impact that it's having on the semiconductor industry as well as portfolio development, during Marvell's Industry Analyst Day Event. Their discussion covers: The impact that AI will have on semiconductor technology and the market moving forward from Marvell's perspective How Moore's Law is changing and how Marvell has shifted its technology and IP strategy to address this change Advanced connectivity IP and technologies that Marvell is working on in their applications What areas Marvell is investing in moving forward  

KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America A large loss in market value for China Evergrande Group Issues with the manufacturing industry in China An expansion of Chinese “soft power” in the early 2000s Are countries trying to “de-risk” from the West? STEVEN HECHT, Businessman, Writer, and Film Producer Instances of election corruption in Guatemala Did the United States play a role in this election interference? What is the United States' strategic interest in Guatemala? SCOTT POWELL, Senior Fellow at the Discovery Institute, Former fellow at Stanford's Hoover Institution Comparing Marxism with “wokeism” What is the ultimate goal of “cultural Marxists” in the U.S.? How critical race theory is impacting U.S. military recruitment numbers

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst. Together, they explore a wide array of captivating topics, including the art of crafting a personal brand, leveraging social platforms for success, the transformative potential of generative AI, and many more.

Scott Levine, Senior Energy and Industry Analyst with Bloomberg Intelligence, joins us to discuss Patterson-UTI buying NexTier, creating a shale-services giant. Fernando Valle, Senior Analyst with Bloomberg Intelligence, also joins us remotely, discussing the Netherlands closing Europe's biggest gas field and IEA saying oil demand will slow and how it will all impact gas prices. Alison Williams, Senior Global Banks & Asset Managers Analyst, and Neil Sipes, with Bloomberg Intelligence, join in a banking roundtable. Alison discusses Deutsche Bank's drop in trade revenue, and Neil discusses Schwab's 2Q revenue decline, and they weigh in on the impact of interest rates on the banking sector. Eric Lynch, Managing Director at Scharf Investments, joins to talk markets and investing strategies. Dr. Vania Stavrakeva, economics professor at London Business School, joins to break down the ECB decision and outlook for Europe and the UK. Marie Driscoll, Senior Analyst with Coresight Research, joins to break down today's retail sales. Connecticut Governor Ned Lamont joins the program to discuss a number of issues affecting his state and ahead of President Biden's visit to the state on Friday. Jen Bartashus, Senior Industry Analyst with Bloomberg Intelligence, joins to talk about Kroger earnings. Hosted by Paul Sweeney and Jess Menton.See omny.fm/listener for privacy information.

GEORGE RASLEY, Editor, Conservative HQ, former White House Staff Member, Vice President Dan Quayle, former Assistant Director, National Park Service, former Director of Policy and Communication, Congressman Adam Putnam (FL-12) How many "getaways" have crossed the southern border? What can be done to stop the flow of migrants? Ongoing politicization of the American intelligence system KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America Contradictions within the U.S. government when it comes to investing in China Why are there not full bans on investing in China? Are the Chinese investing in American companies the same way as U.S. citizens? ROBERT SPENCER, Director, Jihad Watch, Weekly columnist, PJ Media and FrontPage Magazine, Author, “Mass Migration in Europe: A Model for the U.S.?,” and “Islamophobia and the Threat to Free Speech,” @jihadwatchRS A recent meeting held by Douglas Emhoff on "Islamophobia" What is the Muslim Brotherhood's ultimate goal? Types of "enforced insanity" being pushed on American citizens