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Revenue Boost: A Marketing Podcast
AI + EQ + GTM: The New Growth Equation for B2B Leaders

Revenue Boost: A Marketing Podcast

Play Episode Listen Later May 7, 2025 35:38


"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That's a quote from Roderick Jefferson and a sneak peek at today's episode.Hi there, I'm Kerry Curran—Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. In every episode, I sit down with top experts to bring you actionable strategies that deliver real results. So if you're serious about business growth, find us in your favorite podcast directory, hit subscribe, and start outpacing your competition today.In this episode, titled AI + EQ + GTM: The New Growth Equation for B2B Leaders, I sit down with keynote speaker, author, and enablement powerhouse Roderick Jefferson to unpack the modern formula for revenue growth: AI + EQ + GTM.We explore why traditional sales enablement isn't enough in today's landscape—and how real go-to-market success requires alignment across marketing, sales, and customer success, powered by emotional intelligence and smart technology integration.Whether you're a CRO, CMO, or GTM leader looking to scale smarter, this episode is packed with real-world insights and actionable strategies to align your teams and drive sustainable growth.Stick around until the end, where Roderick shares expert tips for building your own AI-powered revenue engine.If you're serious about long-term growth, it's time to get serious about AI, EQ, and GTM. Let's go.Kerry Curran, RBMA (00:01)Welcome, Roderick. Please introduce yourself and share your background and expertise.Roderick Jefferson (00:06)Hey, Kerry. First of all, thanks so much for having me on. I'm really excited—I've been looking forward to this one all day. So thanks again. I'm Roderick Jefferson, CEO of Roderick Jefferson & Associates. We're a fractional enablement company, and we focus on helping small to mid-sized businesses—typically in the $10M to $100M range—that need help with onboarding, ongoing education, and coaching.I'm also a keynote speaker and an author. I actually started my career in sales at AT&T years ago. I was a BDR, did well, got promoted to AE, made President's Club a couple of times. Then I was offered a sales leadership role—and I turned it down. I know they thought I was crazy, but there were two reasons: first, I realized I loved the process of selling more than just closing big deals. And second, oddly enough, I wasn't coin-operated. I did it because I loved it—it gave me a chance to interact with people and have conversations like this one.Kerry Curran, RBMA (01:16)I love that—and I love your background. As Roderick mentioned, he does a lot of keynote speaking, and that's actually where I met him. He was a keynote speaker at B2BMX West in Scottsdale last month. I also have one of your books here that I've been diving into. I can't believe how fast this year is flying—it's already the first day of spring!Roderick Jefferson (01:33)Thank you so much. Wow, that was just last month? It feels like last week. Where is the time going?Kerry Curran, RBMA (01:45)I appreciate your experience for so many reasons. One is that—like we talked about before the show—my dad was in sales at AT&T for over 20 years. It paid for my entire education. So we were comparing notes on that era of innovation and what we learned back then.Roderick Jefferson (02:02)Thank you, AT&T!Kerry Curran, RBMA (02:13)So much of what you talked about on stage and wrote about in your book is near and dear to my heart. My background is in building integrated marketing-to-sales infrastructure and strengthening it to drive revenue growth. I'm excited to hear more about what you're seeing and hearing. You talk to so many brands and marketers—what's hot right now? What's the buzz? What do we need to know?Roderick Jefferson (02:44)A couple of things. The obvious one is AI—but I'll add something: it's not just AI, it's AI plus EQ plus IQ. Without that combination, you won't be successful.The other big theme is the same old problem we've always had: Why is there such a disconnect between sales and marketing? As an enablement guy, it pains me. I spent 30 years in corporate trying to figure that out. I think we're getting closer to alignment—thank you, AI, for finally stepping in and being smarter than all of us! But we've still got a long way to go.Part of the issue is we're still making decisions in silos. That's why I've become a champion of moving away from just "sales enablement."Yes, I know I wrote the book on sales enablement—but I don't think that's the focus anymore. In hindsight, “sales enablement” is too myopic. It's really about go-to-market. How do we bring HR, marketing, product marketing, engineering, sales, and enablement all to the same table to talk about the entire buyer's journey?Instead of focusing on our internal sales process and trying to shoehorn prospects into it, we should be asking: How do they buy? Who buys? Are there buying committees? How many people are involved? And yes, ICP matters—but that's just the tip of the iceberg. It goes much deeper.Kerry Curran, RBMA (04:44)Yes, absolutely. And going back to why you loved your early sales roles—it was about helping people. That's how I've always approached marketing too: what are their business challenges, and what can I offer to solve them? In your keynote, you said, “I want sales to stop selling and start helping.” But that's not possible without partnering with marketing to learn and message around the outcomes we drive and the pain points we solve.Roderick Jefferson (05:22)Exactly. Let's unpack that. First, about helping vs. selling—that's why we have spam filters now. Nobody wants to be sold to. That's also why people avoid car lots—because you know what's coming: they'll talk at you, try to upsell you, and push you into something you don't need or want. Then you have buyer's remorse.Now apply that to corporate and entrepreneurship. If you're doing all the talking in sales, something's wrong. Too many people ask questions just to move the deal forward instead of being genuinely inquisitive.Let's take it further. If marketing is working in a silo—building messaging and positioning—and they don't bring in sales, then guess what? Sales won't use it. Newsflash, right? And second, it's only going to reflect marketing's perspective. But if you bring both teams together and say, “Hey, what are the top three to five things you're hearing from prospects over and over?”—then you can work collaboratively and cohesively to solve those.The third piece is: let's stop trying to manufacture pain. Not every prospect is in pain. Sometimes the goal is to increase efficiency or productivity. If there is pain, you get to play doctor for a moment. And by that, I mean: do they need an Advil, a Vicodin, a Percocet, or an extraction? Do you need to stop the bleeding right now? You only figure that out by getting sales, marketing, product, and even HR at the same table.Kerry Curran, RBMA (07:34)Yes, absolutely. I love the analogy of different levels of pain solutions because you're right—sometimes it's not pain, it's about helping the customer be more efficient, reduce costs, or drive revenue. I've used the doctor analogy before too: you assess the situation and then customize the solution based on where it “hurts” the most. One of the ongoing challenges, though, is that sales and marketing still aren't fully aligned. Why do you think that's been such a persistent issue, and where do you see it heading?Roderick Jefferson (08:14)Because sales speaks French and marketing speaks German. They're close enough that they can kind of understand each other—like ordering a beer or finding a bathroom—but not enough for a meaningful conversation.The core issue is that they're not talking—they're presenting to each other. They're pitching ideas instead of having a dialogue. Marketing says, “Here's what the pitch should look like,” and sales replies, “When's the last time you actually talked to a customer?”They also get stuck in “I think” and “I feel,” and I always tell both groups—those are the two things you cannot say in a joint meeting. No one cares what you think or feel. Instead, say: “Here's what I've seen work,” or “Here's what I've heard from prospects and customers.” That way, the conversation is rooted in data and real-world insight, not opinion or emotion.You might say, “Hey, when we get to slide six in the deck, things get fuzzy and deals stall.” That's something marketing can fix. Or you go to product and say, “I've talked to 10 prospects, and eight of them asked for this feature. Can we move it up in the roadmap?”Or go back to sales and say, “Only 28% of the team is hitting quota because they're struggling with discovery and objection handling.” So enablement and marketing can partner to create role plays, messaging guides, or accreditations. It sounds utopian, but I've actually done this six times over 30 years—it is possible.It's not because I'm the smartest guy in the room—it's because when sales and marketing align around shared definitions and shared goals, real change happens. Go back to MQLs and SQLs. One team says, “We gave you all these leads,” and the other says, “Yeah, but they all sucked.” Then you realize: you haven't even agreed on what a lead is.As a fractional enablement leader, that's the first question I ask: “Can you both define what an MQL and SQL mean to you?” Nine times out of ten, they realize they aren't aligned at all. That's where real progress starts.Once you fix communication, the next phase is collaboration. And what comes out of collaboration is the big one: accountability. That's the word nobody likes—but it's what gets results. You're holding each other to timelines, deliverables, and follow-through.The final phase is orchestration. That's what enablement really does—we connect communication, collaboration, and accountability across the entire go-to-market team so everyone has a voice and a vote.Kerry Curran, RBMA (13:16)You're so smart, and you bring up so many great points—especially around MQLs, SQLs, and the lack of collaboration. There's no unified North Star. Marketing may be focused on MQLs, but those criteria don't always match what moves an MQL to an SQL.There's also no feedback loop. I've seen teams where sales and marketing didn't even talk to each other—but they still complained about each other! I was brought in to help, and I said, “You're adults. It's time to talk to one another.” And you'd think that would be obvious.What I love is that we're starting to see the outdated framework of MQLs as a KPI begin to fade. As you said, it's about identifying a shared goal that everyone can be accountable to. We need to all be paddling in the same direction.Roderick Jefferson (14:16)Exactly. I wouldn't say we're all rowing yet, but we've definitely got our hands in the water, and we're starting to go in the same direction. You can see that North Star flickering out there.And I give big kudos to AI for helping with that. In some ways, it reminds me of social media. Would you agree that social media initially made us less social?Kerry Curran, RBMA (14:27)Yes, totally agree. We can see the North Star.Roderick Jefferson (14:57)Now I'm going to flip that idea on its head: if done right, I believe AI will actually make us more human—and drive more meaningful conversations. I know that sounds crazy, but I have six ways AI can help us do that.First, let's go back to streamlining lead scoring. If we use AI to prioritize leads based on their likelihood to convert, sales can focus efforts on the most promising opportunities. Once we align on those criteria, volume and quality both improve. With confidence comes competence—and vice versa.Second is automating task management. Whether it's data entry, appointment scheduling, or follow-up emails, those repetitive tasks eat up sales time. Less than 30% of a rep's time is spent actually selling. If we offload that admin work, reps can focus on high-value activities—like building relationships, doing discovery, and closing deals.Kerry Curran, RBMA (15:59)Yes! And pre-call planning. Having the time to prepare properly makes a huge difference.Roderick Jefferson (16:19)Exactly. Third is real-time analytics. If marketing and ops can provide sales reps with real-time insights—like funnel data, deal velocity, or content performance—we can start making decisions based on data, not assumptions or feelings.The fourth area is personalized sales coaching. I talk to a lot of leaders, and I'll make a bold statement: most sales leaders don't know how to coach. They either use outdated methods or try to “peanut butter” their advice across the team.But what if we could use AI to analyze calls, emails, and meetings—then provide coaching based on each rep's strengths and weaknesses? Sales leaders could shift from managing to leading.Kerry Curran, RBMA (17:55)Yes, I love that. It would completely elevate team performance.Roderick Jefferson (18:11)Exactly. Fifth is increasing efficiency in the sales process. AI can create proposals, contracts, and other documents, which frees up time for reps to focus on helping—not chasing paperwork. And by streamlining the process, we can qualify faster and avoid wasting time on poor-fit deals.Kerry Curran, RBMA (18:58)Right, and they can focus on the deals that are actually likely to move forward.Roderick Jefferson (19:09)Exactly. And sixth—and most overlooked—is customer success. That's often left out of GTM conversations, but it's critical. We can use AI-powered chatbots and virtual assistants to handle basic inquiries. That frees up CSMs to focus on more strategic tasks like renewals, cross-sell, and upsell.Let's be honest—most CSMs were trained for renewals, not selling. But cross-sell and upsell aren't really selling—they're reselling to warm, happy customers. The better trained and equipped CSMs are, the better your customer retention and growth.Because let's face it—we've all seen it: 90 days before renewal, suddenly a CSM becomes your best friend. Where were they for the last two years? If we get ahead of that and connect all the dots—sales, marketing, CS, and product—guess who wins?The prospect.The customer.The company—because revenue goes up.The employee—because bonuses happen, spiffs get paid, and KPIs are hit.But most importantly, we build customers for life. And that has to start from the very beginning, not just when the CSM steps in at the end.Kerry Curran, RBMA (20:47)Yes, this is so smart. I love that you brought customer success into the conversation. One of the things I love about go-to-market strategy is that it includes lifetime value—upsell and renewal are a critical part of the revenue journey.In my past roles, I've seen teams say, “Well, that's just client services—they don't know how to sell.” But to your point, if we coach them, equip them, and make them comfortable, it can go a long way.Roderick Jefferson (21:34)Absolutely. They become the lifeblood of your business. Yes, you need net-new revenue, but if sales builds this big, beautiful house on the front end and then customers just walk out the back door—what's the point?And I won't even get into the stats—you know them—about how much more expensive it is to acquire a new customer versus retaining one. The key is being human and actually helping.Kerry Curran, RBMA (21:46)Exactly. I love that. It leads perfectly into my next question—because one of the core components of your strategy and presentation was the importance of EQ, or emotional intelligence. Can you talk about why that's so critical?Roderick Jefferson (22:19)Yeah. It really comes down to this: AI can provide content—tons of it, endlessly. It can give you all the data and information in the world. But it still requires a human to provide context. For now, at least. I'm not saying it'll be that way forever, but for now, context is everything.I love analogies, so I'll give you one: it's like making gumbo. You sprinkle in some seasoning here, some spice there. In this case, AI provides the content. Then the human provides the interpretation—context. That's understanding how to use that generated content to reach the right person or company, at the right time, with the right message, in the right tone.What you get is a balanced, powerful approach: IQ + EQ + AI. That's what leads to truly optimal outcomes—if you do it right.Kerry Curran, RBMA (23:19)Yes! I love that. And I love every stage of your process, Roderick—it's so valuable. I know your clients are lucky to work with you.For people listening and thinking, “Yes, I need this,” how do they get started? What's the baseline readiness? How do they begin integrating sales and marketing more effectively—and leveraging AI?Roderick Jefferson (23:34)Thank you so much for that. It really starts with a conversation. Reach out—LinkedIn, social media, my website. And from there, we talk. We get to the core questions: Where are you today? Where have you been? Where are you trying to go? And most importantly: What does success look like?And not just, “What does success look like?” but, “Who is success for?”Then we move into an assessment. I want to talk to every part of the go-to-market team. Because not only do we have French and German—we've also got Dutch, Spanish, and every other language. My job is to become the translator—not just of language, but of dialects and context.“This is what they said, but here's what they meant. And this is what they meant, but here's what they actually need.”Then we dig into what's really going on. Most clients have a sense of what's “broken.” I'm not just looking for the broken parts—I'm looking at what you've already tried. What worked? What didn't? Why or why not?I basically become a persistent four-year-old asking, “Why? But why? But why?” And yes, it gets frustrating—but it's the only way to build a unified GTM team with a shared North Star.Kerry Curran, RBMA (25:32)Yes, I love that. And just to add—sometimes something didn't work not because it was a bad strategy, but because it was evaluated with the wrong KPI or misunderstood entirely.Like a top-of-funnel strategy did work—but the team expected it to generate leads that same month. It takes time. So much of this comes down to digging into the root of the issue, and I love your approach.Roderick Jefferson (26:10)Exactly. And it's also about understanding that every GTM function has different KPIs.If I'm talking to sales, I'm asking about average deal size, quota attainment, deal velocity, win rate, pipeline generation. If I'm talking to sales engineering, they care about number of demos per deal, wins and losses, and number of POCs. Customer success? They care about adoption, churn, CSAT, NPS, lifetime value.My job is to set the North Star and speak in their language—not in “enablement-ese.” Sometimes that means speaking in sales terms, sometimes marketing terms. And I always say, “Assume I know nothing about your job. Spell out your acronyms. Define your terms.”Because over 30 years, I've learned: the same acronym can mean 12 different things at 12 different companies.The goal is to get away from confusion and start finding commonality. When you break down the silos and the masks, you realize we're all working toward the same thing: new, long-term, happy customers for life.Kerry Curran, RBMA (27:55)Yes—thank you, Roderick. I love this. So, how can people find you?Roderick Jefferson (28:00)Funny—I always say if you can't find me on social media, you're not trying to find me.You can reach me at roderickjefferson.com, and you can find my book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence and the upcoming Sales 3.0 companion workbook there as well.I'm on LinkedIn as Roderick Jefferson, Instagram and Threads at @roderick_j_associates, YouTube at Roderick Jefferson, and on BlueSky as @voiceofrod.Kerry Curran, RBMA (28:33)Excellent. I'll make sure to include all of that in the show notes—I'm sure this episode will have your phone ringing!Thank you so much, Roderick. I really appreciate you taking the time to join us. This was valuable for me, and I'm sure for the audience as well.Roderick Jefferson (28:40)Ring-a-ling—bring it on! Let's dance. Thank you again. This was an absolute honor, and I'm glad we got the chance to reconnect, Kerry.Kerry Curran, RBMA (28:59)For sure. Thank you—you too.Roderick Jefferson (29:01)Take care, all.Thanks for tuning in. If you're struggling with flat or slowing revenue growth, you're not alone. That's why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.If you're serious about growth, search for us in your favorite podcast directory. Hit follow or subscribe, and leave a five-star rating—it helps us keep the game-changing content coming.New episodes drop regularly. Don't let your revenue growth strategy fall behind. We'll see you soon!

The Making Of
Industry Analyst Stephen Follows on Film Financing, Festivals, Distribution, & More

The Making Of

Play Episode Listen Later Apr 24, 2025 70:20


In this episode, we welcome Stephen Follows. Stephen is an expert industry analyst, as well as a writer, producer and educator. In our chat, he shares his backstory and his thoughts on the worlds of film financing, festivals, and distribution. He also speaks about how he decodes the industry through data — and provides a “Crystal Ball” view of where things might be heading in the coming years. Stephen also offers real-world advice for filmmakers on how best to position themselves for the evolving road ahead. “The Making Of” is presented by AJA:Explore AJA's New Solutions for Next-Gen Production and BroadcastAhead of NAB 2025, AJA debuted innovative solutions for production and broadcast professionals, including the BRIDGE LIVE 3G-8 IP video bridge for remote workflows/streaming/backhaul, the DANTE-12GAM IP audio embedder/disembedder, and KUMO 6464-12G compact SDI router. Find out how your facility, pipeline, or project can benefit from the flexibility these new tools provide here.OWC Powers Indie Horror-Comedy ScreamboatFrom set to post, the Screamboat team trusted OWC to keep their horror-comedy production running smoothly. Atlas media cards captured the action, while Envoy Pro FX and ThunderBlade drives enabled fast offloads. In post, the ThunderBay Flex 8 anchored their workflow with high-capacity, high-performance storage. Explore how OWC powered this ambitious indie project every step of the way.Read more hereFeatured Book: Engage Filmmakers This new report offers a detailed look at what filmmakers read, share, and trust.Based on over 1.5 million articles and posts, Engage Filmmakers is designed for organisations that want to reach filmmaking audiences in a meaningful way. It shows what topics resonate, which formats perform best, and how to build lasting credibility.What's inside:• Audience segmentation by filmmaking role• The content formats that get attention• Platform strategies backed by real data• Practical guidance for building trust with filmmakersIf your team creates content or campaigns for the film industry, this is built to help you do it better.Explore here — 10% off for “The Making Of” readers!Check out the ZEISS Otus ML:Now on sale, the Otus ML 1.4/50mm photography lens from ZEISS is the new generation of high-quality optics for your photographic art. Find it at your favorite photo retailer!Learn more hereA New Solution from Videoguys:The SanDisk Extreme Portable SSD is built for adventure, fitting seamlessly into your mobile lifestyle while delivering blazing-fast NVMe performance with read speeds up to 1050MB/s and write speeds up to 1000MB/s. Designed for content creators and on-the-go professionals, this high-capacity drive is tested and compatible with iPhone, making it easy to free up space on your smartphone. Its rugged design offers up to three-meter drop protection, IP65 water and dust resistance, and a durable silicone shell for extra security. Backed by a 5-year limited warranty, the SanDisk Extreme Portable SSD is now available in an impressive new 8TB capacity at Videoguys.com.Browse it hereUpcoming NYC Event: Gold Women's Health & Business ConferenceJoin us Thursday, May 8 in NYC for the Gold Women's Health & Business Conference—an empowering afternoon focused on elevating women in business and well-being. Learn SEO, Marketing Strategies, Funding resources, & Wellness insights for women. This powerful experience is designed for Founders, Creatives, & Professionals ready to thrive in 2025 and beyond. Visit us herePodcast Rewind:April 2025 - Ep. 75…“The Making Of” is created by Michael Valinsky.Promote your products or services to 155K filmmakers, content creators, TV, broadcast & live event production pros reading this newsletter… email us at mvalinsky@me.com Get full access to The Making Of at themakingof.substack.com/subscribe

CPQ Podcast
Unpacking the CPQ Sales Report: Now Including SAP CPQ!

CPQ Podcast

Play Episode Listen Later Mar 30, 2025 14:10


In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it's now available for SAP CPQ! So far, we've released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent, with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created this report (because the world clearly doesn't have enough industry analyst reports yet!

Revenue Boost: A Marketing Podcast
Monetizing Content: How Top Publishers & Brands Maximize Reach and Revenue Impact

Revenue Boost: A Marketing Podcast

Play Episode Listen Later Mar 18, 2025 30:32


Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact“The brands that win aren't just the ones with the biggest budgets—they're the ones that strategically align performance and brand marketing to maximize reach and revenue.” That's a quote from Cooper Schwartz and a sneak peek at today's episode.Hey there, I'm Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.Every episode, I sit down with top experts to bring you actionable strategies that drive real revenue results. If you're serious about growth, hit subscribe to stay ahead of your competition.In this episode, titled Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact, Cooper Schwartz, Head of New Business and Growth at Money Group, shares his expertise.In a crowded digital landscape, content alone isn't enough. Brands need a strategy that turns visibility into real revenue. Cooper and I discuss strategies for leveraging publisher partnerships to create high-impact, holistic, cross-channel digital programs that drive both reach and ROI.We dive into the winning formula for balancing performance marketing and brand strategy—and how to dominate non-branded paid search while outmaneuvering your competition.Stay tuned until the end, where Cooper shares actionable strategies to optimize content for revenue growth. Let's go!Kerry Curran, RBMA (00:01.107)Welcome, Cooper! Please introduce yourself and share a bit about your background and expertise.Cooper Schwartz (00:07.534)Hi, Kerry. Thanks for having me. My name is Cooper Schwartz, and I am the Head of New Business and Growth at Money Group, a portfolio company that has been around for about 11 years. We own notable brands like Money.com and ConsumersAdvocate.org, as well as proprietary technology like NavChain. I'm also one of the founding partners and have been with the company for 11 years.I was actually the first employee. I originally came from a therapy background—my mother is a therapist, and I thought I would follow in her footsteps. However, two of my close friends—one with 10 years at Google and the other at SEO Moz—convinced me to jump into affiliate marketing and help build this company. So here I am today, still finding opportunities in the market and excited to talk with you.Kerry Curran, RBMA (01:02.843)Awesome, thanks, Cooper! I had no idea about your therapy background. We could totally pivot and have a different conversation! I always say marketing is a lot like psychology—it plays a strong role in what we do, so I'm sure that background strengthens your expertise.Anyway, I'm excited to have you here because I know you have a ton of valuable platforms.Cooper Schwartz (01:09.484)Yeah, yeah.Kerry Curran, RBMA (01:29.617)You have a range of brands and technology under Money.com, so I'd love to hear more about how you're helping brands navigate their business challenges. When brands or agencies reach out to build a partnership with you, what are they typically looking for?Cooper Schwartz (01:51.672)You're right—Money.com is a strong domain. Before it became Money.com, it was Money Magazine, a 50-year-old brand that people have nostalgia for. It was all about planning for the future and sharing insights on managing finances.Today, brands still want to be aligned with the Money brand. But we don't just offer content alignment—we provide a variety of campaigns and marketing opportunities. Many brands approach us saying, “We love the brand, we love the content—how can we work together?” That's a great starting point for the many solutions we offer.From non-branded paid search to placements across our ad network of about 150 publishers, we help brands engage with their audience in unique ways. Some of these publishers might be seen as competitors, but in reality, they're “frenemies.” We help brands leverage content, align with our brand, activate paid search strategies, and secure placements on other high-authority sites, all while simplifying the management process.Kerry Curran, RBMA (03:37.691)That's great. It sounds like brands really value the partnership and brand equity you offer. Can you walk us through how you start these relationships and build custom strategies to increase their awareness and authority?Cooper Schwartz (04:03.192)Sure! There's always an initial “interview” process—almost like dating. Not to take it back to therapy, but it's about getting to know the brand:What are their needs?Who is their target audience?What are their expectations?What are their key performance goals?We get a lot of inbound interest because money impacts nearly every industry. But we have to ensure alignment goes both ways—not just that they align with our audience, but also that we can effectively reach their audience.At our scale, we also consider resources. Can we accommodate the brand in a way that sets them up for success? We prioritize enterprise-level partnerships that move the needle for both companies. That often means ensuring the investment in a given category can be six or seven figures annually—we need to create impact on both sides.Once we've established alignment—brand fit, budget, resources—we dive into which marketing channels make sense:Are they already running paid search? If not, why?How can we help them expand their shelf space on Google?Is brand awareness the priority? If so, we can integrate them into our franchise content like Best Places to Live, Best Hospitals, Best Colleges, which reach wide audiences.Are they struggling to get placements in high-authority content? If so, we can help them secure placements on Forbes, NerdWallet, CBS News, CNN, and others.Kerry Curran, RBMA (06:53.058)That's great! I love that you have such a wide portfolio of solutions that are fully customized to each brand's goals.So, let's say an enterprise brand comes to you for a rebrand, product expansion, or new launch. You work with them to align with the right publishers and strategies. Can you share a specific example of a successful partnership?Cooper Schwartz (07:39.918)Sure! One that I'm especially proud of is our partnership with ADT.We've worked with ADT for about eight or nine years, originally in non-branded paid search—helping them reach high-intent consumers who were still undecided. Over time, our relationship evolved into exploring additional channels.Last year, we launched a sponsorship activation for Money's Best Places to Live, working closely with ADT's PR, media acquisition, and marketing teams. The goal was to integrate ADT's branding into content about protecting the best places to live.This was a multichannel activation that included:Social media campaignsVideo contentTargeted PR effortsWeekly performance check-insThe result? A high-impact security hub on Money.com featuring ADT across 100+ articles. It was a strategic, elegant execution.Not only did we secure ADT placements on our own sites, but we also helped them get featured on CBS News, The New York Post, and other major publishers. This is the kind of holistic strategy that allows brands to gain visibility across multiple trusted sources.Kerry Curran, RBMA (10:34.345)That's an excellent example! It really demonstrates how brands can layer multiple channels—from paid search to PR to content—to create a unified, impactful strategy.Let's shift gears to AI and Google's generative search results. How do your strategies help brands compete with AI-driven summaries at the top of search results?Cooper Schwartz (20:43.342)Great question! One core belief we've held is that editorial integrity matters. We prioritize keeping a human voice in our content while leveraging AI in strategic ways.Here's our approach:Investing in real writers & editors – AI can assist, but human oversight ensures depth and quality.Creating content clusters – Instead of one-off articles, we develop deep, interconnected content that builds expertise and authority.Partnering with already-successful publishers – Instead of relying solely on our content, we collaborate with trusted media brands that are already ranking well.The reality is, the pie is big enough. Rather than fighting for every ranking, we focus on working with the best—helping publishers monetize better while delivering results for our partners.Kerry Curran, RBMA (25:25.383)That's a smart approach. So, for brands listening today—what's the first step if they want to explore this strategy?Cooper Schwartz (25:40.910)Start by researching who dominates your industry's review space. Look at organic rankings, paid search, and media partnerships. If you see competitors investing in multiple touchpoints, that's a sign they're onto something.Then, reach out! You can contact me at cooper@money.com or find me on LinkedIn.Kerry Curran, RBMA (26:07.537)Awesome! We'll include those links in the show notes. Cooper, thank you so much for your time and insights today!Cooper Schwartz (26:20.098)Thank you, Kerry!Kerry Curran, RBMA Thank you for tuning in to today's episode. If you're struggling with flat or slowing revenue growth, you are not alone. That's why Revenue Boost: A Marketing Podcast, brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.So if you're serious about your revenue growth, hit follow,  subscribe, and drop a five-star rating. It helps us keep the game-changing content coming, as we're dropping new episodes regularly—and you don't want to miss out.

Houston's Morning News w/ Shara & Jim
Phil Flynn - Industry Analyst Joins Houston's Morning News

Houston's Morning News w/ Shara & Jim

Play Episode Listen Later Mar 7, 2025 4:28 Transcription Available


Resilient Cyber
Resilient Cyber w/ Katie Norton - AppSec Industry Analysis & Trends

Resilient Cyber

Play Episode Listen Later Feb 24, 2025 47:19


In this episode of Resilient Cyber, we catch up with Katie Norton, an Industry Analyst at IDC who focuses on DevSecOps and Software Supply Chain Security. We will dive into all things AppSec, including 2024 trends and analysis and 2025 predictions.Katie and I discussed:Her role with IDC and transition from Research and Data Analytics into being a Cyber and AppSec Industry Analyst and how that background has served her during her new endeavor.Key themes and reflections in AppSec through 2024, including disruption among Software Composition Analysis (SCA) and broader AppSec testing vendors.The age-old Platform vs. Point product debate concerns the iterative and constant cycle of new entrants and innovations that grow, add capabilities, and become platforms or are acquired by larger platform vendors. The cycle continues infinitely.Katie's key research areas for 2025 include Application Security Posture Management (ASPM), Platform Engineering, SBOM Management, and Securing AI Applications.The concept of a “Developer Tax” and the financial and productivity impact legacy security tools and practices are having on organizations while also building silos between us and our Development peers.The role of AI in corrective code fixes and the ability of AI-assisted automated remediation tooling to drive down remediation timelines and vulnerability backlogs.The importance of storytelling, both as an Industry Analyst and in the broader career field of Cybersecurity.

Houston's Morning News w/ Shara & Jim
Phil Flynn - Industry Analyst Joins Houston's Morning News

Houston's Morning News w/ Shara & Jim

Play Episode Listen Later Feb 24, 2025 3:56 Transcription Available


Houston's Morning News w/ Shara & Jim
Phil Flynn - Industry Analyst Joins Houston's Morning News

Houston's Morning News w/ Shara & Jim

Play Episode Listen Later Feb 5, 2025 3:30 Transcription Available


Tech Zone With Paul Amadeus Lane
EP.284-01-CES 2025 and Beyond: A Tech Zone Conversation with Ben Arnold

Tech Zone With Paul Amadeus Lane

Play Episode Listen Later Jan 29, 2025 21:38


Join Paul Amadeus Lane on The Tech Zone for a special episode live from the floor of CES 2025!  Paul sits down with Ben Arnold, Executive Director of Industry Analyst of Consumer Technology at Circana, to discuss the hottest trends and innovations emerging from the world's biggest consumer electronics show.

Airlines Confidential Podcast
271 - Guest Co-Host Henry Harteveldt, Travel Industry Analyst

Airlines Confidential Podcast

Play Episode Listen Later Jan 22, 2025 65:00


This week: Guest Co-Host Henry Harteveldt; SWA rejects outgoing DOT "chronically late" fine, DOT sues SWA; Service increase coming to TLV; A Delta - United near collision over PHX; Spirit announces layoffs; Can GoBig/GoComfy upsells drive significant revenue? AMEX GBT / CWT merger challenged by US Dept of Justice; Azul Abra/Avianca looking to merge; Nick Calio retiring from A4A; Air Wisconsin changing operations.

@BEERISAC: CPS/ICS Security Podcast Playlist
Cybersecurity Challenges and Insights with Industry Analyst Jonathon Gordon

@BEERISAC: CPS/ICS Security Podcast Playlist

Play Episode Listen Later Jan 12, 2025 28:44


Podcast: Industrial Cybersecurity InsiderEpisode: Cybersecurity Challenges and Insights with Industry Analyst Jonathon GordonPub date: 2025-01-07Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationJonathon Gordon, Director of Industrial Cybersecurity at TakePoint Research, dives into the intricate world of OT cybersecurity. From the disconnect between vendors and asset owners to the complexities of managing diverse remote access technologies, Jonathon shares actionable insights and real-world insights addressing the most pressing cybersecurity challenges in critical infrastructure and manufacturing sectors. He discusses the evolving role of automation technology vendors, the growing significance of AI and machine learning, and the pressing need for diversity and knowledge-sharing in the cybersecurity workforce. This conversation is a must-listen for anyone navigating the multifaceted world of OT security and seeking practical strategies for cybersecurity resilience.Chapters:00:00:00 – Why Safety is the Non-Negotiable Priority in OT Cybersecurity00:00:42 – Introducing Jonathon Gordon: Insights from an Industry Analyst00:01:15 – The Evolution of Industrial Cybersecurity: A Changing Landscape00:03:00 – Bridging the Gap: Connecting Vendors and Asset Owners Effectively00:07:49 – The Role of Automation Giants: Siemens, Honeywell, and Beyond00:13:14 – Remote Access Risks: Addressing One of OT's Greatest Vulnerabilities00:15:13 – Regulations and Compliance: Balancing Standards with Real-World Security00:18:28 – AI and Innovation: Shaping the Future of OT Cybersecurity00:24:42 – Building Resilience Through Diversity and Community Collaboration00:28:04 – Final Reflections: Key Takeaways for Long-Term Cybersecurity SuccessLinks And Resources:Jonathon Gordon on LinkedInTakePoint Research Dino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Velta Technology, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

CPQ Podcast
Some Updates Before Our Winter Break!

CPQ Podcast

Play Episode Listen Later Dec 22, 2024 4:33


The CPQ Podcast team has some updates for you before we take a short break for the winter holidays. 1. CPQ Sales Reports Are Here! We've been busy collaborating with CPQ vendors throughout 2024. We're proud to announce the release of our first industry analyst report called "CPQ Sales Report." These insightful reports analyze leading CPQ solutions, highlighting their strengths and ideal use cases. While we initially aimed to publish 10 reports by the end of the year, we're happy to report we're on track to deliver several more in the first quarter of 2025. Our goal remains to have 25-30 CPQ Sales Reports available by this time next year. 2. Power Up Your Feedback We want your help to make the CPQ Podcast even better in 2025! Here are some ways you can contribute: Would you like to see us regularly on YouTube? What do you love (or not love) about the show? Would you prefer deeper dives into specific CPQ topics with experts?  Are you craving more technical discussions? Let us know your thoughts! Your feedback is crucial as we strive to create even more engaging CPQ content next year. Share your ideas with us at info@novuscpq.com. We appreciate all your input and will take it to heart. Happy Holidays from the CPQ Podcast Team! We look forward to bringing you another year of thought-provoking episodes in 2025. The CPQ Podcast will be back on January 26, 2025

The Six Five with Patrick Moorhead and Daniel Newman
How Custom HBM is Shaping AI Chip Technology - Six Five On The Road at Marvell Industry Analyst Day

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Dec 17, 2024 15:30


How is the ever increasing AI demand and workloads affecting memory? Six Five is On The Road at Marvell Industry Analyst Day to answer just that.  Hosts Patrick Moorhead and Daniel Newman are joined by Marvell Technology, Samsung Semiconductor, and SK hynix America executives—In Dong Kim, Sunny Kang, and Will Chu, for a conversation on the collaboration between Marvell, Samsung, and SK Hynix on custom high bandwidth memory (HBM) solutions, aimed at enhancing the processors driving accelerated infrastructure. This new approach to memory solutions is projected to increase memory capacity, optimize power usage, and reduce silicon waste, marking a significant advancement in the custom chip technology space.  Their discussion covers: The collaboration between Marvell, Samsung Semiconductor, and SK hynix on developing custom HBM solutions The key benefits of custom HBM, including increased memory capacity and optimization of power and performance Insights into the customization process of HBM and how it delivers its advantages The impact of custom HBM on AI processors and projections for its market adoption The roadmap and future potential of custom HBM for various applications and industries  

The Six Five with Patrick Moorhead and Daniel Newman
Scaling Up and Out for AI - Six Five at Marvell Industry Analyst Day

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Dec 17, 2024 15:44


To scale up or to scale out? Discover why both are important for the future of AI. Host Patrick Moorhead is joined by Marvell Technology's Achyut Shah, SVP and GM, Connectivity, and Nick Kucharewski, SVP and GM, Network Switching at Marvell's Industry Analyst Day, for a conversation on the seismic changes in AI infrastructure. As the digital world embarks on a major shift with the advent of new technologies, Marvell Technology is developing crucial technologies to support this transformation. Tune in for more on ⤵️ The concept of 'scale up' in technology development An exploration of 'scale out' and the enabling technologies that support this approach Insights into the driving forces behind the trends toward scale up and scale out, and their implications for the future AI infrastructure The potential of optical interconnect as a universal medium and Marvell's roadmap for its adoption Predictions on how these advancements could transform data center architectures and systems  

The Six Five with Patrick Moorhead and Daniel Newman
The Future of Silicon Is Custom - Six Five at Marvell Industry Analyst Day

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Dec 17, 2024 15:14


Tech giants are increasingly turning to custom silicon to power their AI ambitions – a shift that is rapidly reshaping the semiconductor industry. Heavy-weights like AWS, Google, Microsoft, and Meta, are aiming to enhance performance, conserve power, and stay ahead in the AI race. Host Patrick Moorhead is joined by guest Nigel Alvares, VP of Marketing at Marvell Technology, on this episode of Six Five On The Road at Marvell Industry Analyst Day to unpack the implications of this trend for the semi industry and how Marvell is navigating the future of custom silicon development. Tune in for these key takeaways: Hyperscalers are driving the demand for custom chips to optimize performance and power efficiency as Moore's Law slows Customization is happening across various devices, including CPUs, XPUs, CXL devices, and NICs Examples of chip customization in action, including projects from major players, showcasing the technological innovation driving the semiconductor market Marvell's role and strategies within the custom chip sphere, highlighting the importance of IP foundation, process technology advancements, partnerships, and IP flexibility The emerging trend of leveraging AI in Electronic Design Automation (EDA) to expedite design processes, cut costs, and democratize access to chip customization  

Quick Talk: A TM Forum podcast
How will CSPs' technology choices impact capex and opex?

Quick Talk: A TM Forum podcast

Play Episode Listen Later Dec 11, 2024 34:11


Kim Kyllesbech Larsen, Industry Analyst, TechNEconomY, and former CTO of T-Mobile in the Netherlands, discusses how telcos' capex and opex trends are evolving with Mark Newman, Chief Analyst, TM Forum.

The Irish Tech News Podcast
How can we mobilise the resources of the city council Luke Kehoe, Europe Industry Analyst at Ookla

The Irish Tech News Podcast

Play Episode Listen Later Dec 10, 2024 44:48


Ookla®, a global leader in connectivity intelligence, recently announced its partnership with Dublin City Council and the City Telecoms Association to identify and tackle telecoms deficits in Dublin. This first-of-its-kind initiative, fueled by Ookla's Speedtest Insights®, offers a practical blueprint for l cities across Europe to drive digital inclusion and optimise network outcomes through actionable, data-driven insights. The partnership demonstrates how a data-driven approach can enhance connectivity outcomes in a tangible way, empowering cities to better serve citizens. For the first time, the city is addressing connectivity gaps through targeted policy interventions, and fostering collaborative efforts with operators to attract investments that were previously hindered by site acquisition challenges. Ronan spoke to Luke Kehoe, Europe Industry Analyst at Ookla to find out more about the new partnership Luke talks about his background, Ookla's partnership with Dublin City Council and the City Telecoms Association, some of the key points from the partnership case study, how does Dublin compare to other cities and more. More about Luke Kehoe: Luke is a telecoms analyst, consultant and entrepreneur. He is a strategic advisor to a number of companies in the telecoms and tech industries and shares his extensive expertise in fixed and mobile networks, electric mobility and strategy with national and local government through consultancy. He is a regular contributor to the Business Post's telecoms coverage in Ireland and is a prominent voice in the telecoms industry through his writing. Luke has supported several national and international thought leadership publications in areas such as 5G, IoT, open RAN and edge computing with renowned bodies like the Telecom Infra Project and World Economic Forum. He has a background in electronic engineering and is the recipient of prestigious scholarships for his academic performance and several awards for his participation in statistics, consulting and writing competitions.

Irish Tech News Audio Articles
How can we mobilise the resources of the city council Luke Kehoe, Europe Industry Analyst at Ookla

Irish Tech News Audio Articles

Play Episode Listen Later Dec 10, 2024 2:07


Ookla, a global leader in connectivity intelligence, recently announced its partnership with Dublin City Council and the City Telecoms Association to identify and tackle telecoms deficits in Dublin. This first-of-its-kind initiative, fuelled by Ookla's Speedtest Insights, offers a practical blueprint for l cities across Europe to drive digital inclusion and optimise network outcomes through actionable, data-driven insights. The partnership demonstrates how a data-driven approach can enhance connectivity outcomes in a tangible way, empowering cities to better serve citizens. For the first time, the city is addressing connectivity gaps through targeted policy interventions, and fostering collaborative efforts with operators to attract investments that were previously hindered by site acquisition challenges. Ronan spoke to Luke Kehoe, Europe Industry Analyst at Ookla to find out more about the new partnership Luke talks about his background, Ookla's partnership with Dublin City Council and the City Telecoms Association, some of the key points from the partnership case study, how does Dublin compare to other cities and more. More about Luke Kehoe: Luke is a telecoms analyst, consultant and entrepreneur. He is a strategic advisor to a number of companies in the telecoms and tech industries and shares his extensive expertise in fixed and mobile networks, electric mobility and strategy with national and local government through consultancy. He is a regular contributor to the Business Post's telecoms coverage in Ireland and is a prominent voice in the telecoms industry through his writing. Luke has supported several national and international thought leadership publications in areas such as 5G, IoT, open RAN and edge computing with renowned bodies like the Telecom Infra Project and World Economic Forum. He has a background in electronic engineering and is the recipient of prestigious scholarships for his academic performance and several awards for his participation in statistics, consulting and writing competitions. See more podcasts here.

Good, Bad and Ugly Telco Innovation - Entrepreneurs, their stories and their music in 20 minutes - from Nettzer - Digital Sel
Telco Industry Review Special - Luke Kehoe / Deryck Fay / Pat Flynn - Current stagnation and new paths

Good, Bad and Ugly Telco Innovation - Entrepreneurs, their stories and their music in 20 minutes - from Nettzer - Digital Sel

Play Episode Listen Later Oct 31, 2024 69:04


We were delighted to talk to our good friends Luke and Deryck in this Telco Industry Review Special Luke Kehoe is a well-known Industry Analyst with Ookla, he provides very insightful and data based reporting on the state of the Telco, Mobile and Fixed, and the implications for the future of the industry. Deryck Fay is an experienced Requirements Guru, Product Owner, Agile Transformer and author ‘Connecting A Nation' which relates the story of the growth of the Telco Industry in Ireland over 160 years and significantly the story of the first Trans-Atlantic cables in the late 1800's. In a lively and wide ranging discussion we cover all topics from the current slowdown in Data growth to the future markets that will bring growth and new players. Enjoy this one hour special that is available here on Audio and on Video on YouTube at: https://www.youtube.com/@GoodBadandUglyTelecomsInno-h4t   Thanks to Luke and Deryck for being great guest and analysing the biggest issues in Telecoms today. Luke Kehoe can be contacted at: https://www.linkedin.com/in/luke-kehoe/   Deryck Fay can be contacted at: https://www.linkedin.com/in/deryckfay/   Producer - Pat Flynn: https://www.linkedin.com/in/paddyflynn/   The Good, Bad and Ugly Theme (less than 30 seconds) was composed by the great Ennio Morricone Music credits to the relevant artist and composers.

Total Information AM
Airline industry analyst: Boeing jobs can't be automated away easily

Total Information AM

Play Episode Listen Later Oct 24, 2024 4:54


Members of the International Association of Machinists union overwhelmingly reject Boeing's proposed contract. George Ferguson is the senior aerospace/defense and airline analyst at Bloomberg Intelligence. Credit: © Ben Mutzabaugh, USA TODAY

Total Information AM
Auto industry analyst: sticker shock of new cars may lead automakers to build more lower price cars

Total Information AM

Play Episode Listen Later Oct 24, 2024 6:24


is Dr. K. Venkatesh Prasad, Senior Vice President of Research and Chief Innovation Officer with the Center for Automotive Research, joins Tom Ackerman explaining how we got to the point of an average price of $47k for a new car in the US.

Total Information AM
Longshoremen 'have quite a bit of power' in strike says industry analyst

Total Information AM

Play Episode Listen Later Oct 2, 2024 7:27


Peter Goger, Account Executive at OEC Group's St Louis Bureau, joins Megan Lynch and Tom Ackerman as the international Longshoremen's Union strikes at ports nationwide.

Chuck and Julie Show with Chuck Bonniwell and Julie Hayden
Chuck and Julie Show, September 20, 2024

Chuck and Julie Show with Chuck Bonniwell and Julie Hayden

Play Episode Listen Later Sep 21, 2024 49:22


Chuck And Julie Show with Chuck Bonniwell and Julie Hayde With Guests, Industry Analyst, Kenneth Rapoza and Jihad Watch's Robert Spencer Why Trump's economy works for all of us… Kenneth Rapoza, industry analyst for the Coalition for a Prosperous America, a former correspondent for the Wall Street Journal and senior contributor to Forbes explains. Plus, A daring and deadly strike against terrorists, Jihad Watch's Robert Spencer on the Israeli use of pagers and walkie talkies to target Hezbollah.

BBS Radio Station Streams
Chuck and Julie Show, September 20, 2024

BBS Radio Station Streams

Play Episode Listen Later Sep 21, 2024 49:22


Chuck And Julie Show with Chuck Bonniwell and Julie Hayde With Guests, Industry Analyst, Kenneth Rapoza and Jihad Watch's Robert Spencer Why Trump's economy works for all of us… Kenneth Rapoza, industry analyst for the Coalition for a Prosperous America, a former correspondent for the Wall Street Journal and senior contributor to Forbes explains. Plus, A daring and deadly strike against terrorists, Jihad Watch's Robert Spencer on the Israeli use of pagers and walkie talkies to target Hezbollah.

Secure Freedom Radio Podcast
With, Daniel Greenfield, John Lott & Bill Marshall

Secure Freedom Radio Podcast

Play Episode Listen Later Aug 9, 2024 53:04


Daniel Greenfield, Author of “ Domestic Enemies” Daniel Greenfield and I talked about the state of counterintelligence in this country and the problem that has increasingly arisen that people with longstanding ties to communist China are not being subjected to the kind of security protocols that have heretofore kept them from holding positions of power, especially concerning the national security of the United States. John Lott, Industry Analyst from the Coalition for a Prosperous America I spoke with John Lott about the attempted assassination of President Trump, the myriad, almost inexplicable examples of at best, incompetence that made possible the nearly successful assassination of the former president and the inadvisability of the insistent demand of Democrats that AR-15s and weapons like them be banned in the misplaced idea that that would prevent incidents like the one involving Donald Trump.  We also discussed the record Tamela Harris with respect to gun control and that of the administration in which she has served more generally and knew the dangers arising in that regard from the World Health Organization and the Surgeon General of the United States. Bill Marshall, Intelligence Analyst and Investigator I spoke with Bill Marshall of Judicial Watch about two very interesting topics. One, the extent to which we are being denied information that is vital to public confidence in our law enforcement agencies when it comes to the matter of the attempted assassination of Donald Trump and the second, an insight into Kamala Harris's record of putting illegal aliens, so -called rights, above the law of the land, and in fact encouraging more illegals to come here as a result.

Secure Freedom Radio Podcast
Bill Walton, Kenneth Rapoza & Dr. Stanley Ridgely

Secure Freedom Radio Podcast

Play Episode Listen Later Aug 7, 2024 53:04


Bill Walton, Host of The Bill Walton Show I discussed with Bill Walton the state of the markets, what has happened to Wall Street, why, and who may bear some responsibility for it, including, it would appear, the prospects of a Harris presidency. That is not sitting well with Wall Street, understandably so, given the likelihood that she will, if elected, persist in pursuing policies that are devastating to our economic well-being and society. We also talked about the state of the Chinese economy and the fact that conditions have become very unappetizing for American venture capitalists and other investors. We visited about a further consideration in the state of our economy: the volatility in Japan's cash—sorry, Japan's carry market. Kenneth Rapoza, Industry Analyst at The Coalition For A Prosperous America We discussed with Ken Raposa what is happening with respect to the Democrats' sudden seeming enthusiasm for tariffs once reviled when they were applied by President Donald Trump, specifically those that are still in place from the Trump era against communist China and its efforts to undermine in particular our green, so-called green, energy manufacturing startups. Dr. Stanley Ridgely, Author of Brutal Minds I discussed with Dr. Stanley Ridgely the state of the diversity equity inclusion industry, the damage that it has done to the academy, to the minds of American students, and the implications for the fall as kids return to campus and almost certainly to new, possibly very toxic demonstrations in support of the terrorist organization Hamas.

Airlines Confidential Podcast
248 - Bill Swelbar, Chief Industry Analyst, Swelbar-Zhong Consultancy

Airlines Confidential Podcast

Play Episode Listen Later Jul 31, 2024 51:21


This week: William Swelbar, Chief Industry Analyst, Swelbar-Zhong Consultancy; Southwest short on communicating some big changes; A look at Delta's IT meltdown; American down and projects worse; Listener Q on SWA employee reaction to changes.

First Edition
What is Going On With Book Sales?

First Edition

Play Episode Listen Later Jul 25, 2024 52:15


Jeff is joined by Brenna Connor, Director & Industry Analyst for U.S. books sales for Circana. She has the goods: what is selling, what is trending, how retailers are doing, and much more. I learned a TON, and I bet you will too. Subscribe to First Edition via RSS, Apple Podcasts, or Spotify. For episode extras, subscribe to the First Edition Substack. Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Pivot Point
251: Top Workplace Trends with Josh Bersin

Next Pivot Point

Play Episode Listen Later May 19, 2024 32:07


Josh Bersin is Industry Analyst and CEO of advisory firm The Josh Bersin Company. He is an author, educator, and thought leader focusing on the global talent market and the challenges and trends impacting business workforces around the world. Josh studies the world of work, HR and leadership practices, and the broad talent technology market. He is often cited as one of the leading HR and workplace industry analysts in the world. Together, we discuss: The top four trends affecting the workplace in 2024 and beyond Hidden trends that leaders are not paying attention to The future of DEI and how to embed it more into culture Follow Josh at www.JoshBersin.com and Julie at www.nextpivotpoint.com   

Secure Freedom Radio Podcast
With Robert Green, Vice Admiral William “Dean” Lee, Kenneth Rapoza and Rabbi Pesach Wolicki

Secure Freedom Radio Podcast

Play Episode Listen Later Apr 2, 2024 53:04


ROBERT GREEN, Author, Defending the Constitution behind Enemy Lines VICE ADM. WILLIAM “DEAN” LEE, Retired Vice Admiral, U.S. Coast Guard A preview of Green's book, Defending the Constitution behind Enemy Lines How did the COVID-19 pandemic impact the United States' armed forces? Analyzing how the vaccine was handled by the military KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America “Reshoring” of companies from China to Mexico Are other countries moving their manufacturing business to Mexico? How does NAFTA play into this new business strategy by China? RABBI PESACH WOLICKI, Host, Eyes on Israel Issues with civilian casualty numbers provided by Hamas What is the U.S. justification for potentially sending troops to Gaza? Who is causing a “humanitarian crisis” in Gaza?

People Matters Podcast Series
The rise of Gen AI and its impact on HR Technology: Josh Bersin, Global Industry Analyst

People Matters Podcast Series

Play Episode Listen Later Mar 6, 2024 34:03


Gen AI represents a paradigm shift in the field of human resources. The integration of Gen AI  is likely to transform the entire HR organisation. It will streamline processes, facilitate data-driven decision-making, and enhance the overall employee experience, making HR practices more agile and efficient – and less transactional.   In a conversation with People Matters, Josh Bersin, Global Industry Analyst & CEO, Josh Bersin Company spoke about the transformative technological shift and its likely impact on business strategies.

Secure Freedom Radio Podcast
With Bill Walton, Cheryl Chumley and Kenneth Rapoza

Secure Freedom Radio Podcast

Play Episode Listen Later Feb 7, 2024 52:59


BILL WALTON, Host, The Bill Walton Show How Israel has turned into a "battlefield" for freedom, capitalism and faith Why is the Biden administration "hostile" to Israel? Comparing the Biden administration with Barack Obama's two terms CHERYL CHUMLEY, Author, “The Devil in DC,” Opinion Editor, The Washington Times, Twitter: @ckchumley Analyzing the new border bill being proposed in Congress Mitch McConnell's role in the Senate A recent executive order signed by Joe Biden imposing new sanctions on Israeli settlers KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America China's impact on the electric vehicle market Does China have control over other parts of the renewable energy market? Is the venture capital community investing in China?

One Heat Minute
MIDNIGHT RUN THROUGH w/ BenDavid Grabinski & Drew McWeeny

One Heat Minute

Play Episode Listen Later Dec 27, 2023 61:52


A podcast miniseries devoted to celebrating the 1988 contemporary classic, action buddy comedy MIDNIGHT RUN, written by George Gallo & directed by Martin Brest. Hosted by Blake Howard & Jen Johans of One Heat Minute Productions & Watch With Jen, respectively, each week, we'll explore the film we first bonded over when we became friends in 2019 by surfing through an incredible roster of guests from journalists to novelists & beyond who love it as much as we do.In episode one, we discuss theories of TREMORS using MIDNIGHT RUN's score as their temp track in the edit, the scene of De Niro's career and director Martin Brest letting actors cook.BENDAVID GRABINSKI:WRITER/DIRECTOR HAPPILY (2021) // ARE YOU AFRAID OF THE DARK? (2019) // SLAPPY AND THE STINKERS (1998)TWITTER: @BDGRABINSKIDREW MCWEENYONLINE VETERAN, FILM CRITIC, SCREENWRITER, INDUSTRY ANALYST, THE LEGENDARY DREW MCWEENYTWITTER: @DREWMCWEENYSUBSTACK: DREWMCWEENY.SUBSTACK.COMSupport this podcast at — https://redcircle.com/one-heat-minute-productions/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tantra's Mantra with Prakash Sangam
Key takeaways from Marvell Technology Industry Analyst Day 2023

Tantra's Mantra with Prakash Sangam

Play Episode Listen Later Dec 21, 2023 32:14


In this episode, fellow analyst Leonard Lee from Next Curve and I discuss our impressions and the key takeaways from the recently held Industry Analyst Day 2023 of Marvell Technology. Marvell executives pitched how they are well positioned to exploit the massive surge in interest in Gen AI through their custom silicon and interconnect offerings. They also talked about the roadmap for leadership in  Automotive Ethernet. 

The Chad & Cheese Podcast
Unlocking HR Tech Insights with IDC Analyst Zachary Chertok

The Chad & Cheese Podcast

Play Episode Listen Later Dec 18, 2023 22:50


Recorded live at the HR Tech Conference from the Fuel50 booth in Las Vegas, Chad & Cheese connect with Zachary Chertok, Market and Industry Analyst at IDC to dive into the realm of HR tech and employee experience. Chertok has a strong professional background in the Human Capital Management (HCM) space, and addresses shifts in workforce management due to the pandemic, the ever-evolving tech stack, data centralization, and the overall challenges faced by HR professionals. Chertok also highlighted the importance of aligning HR strategies with business goals and the complexities of HR navigating between advocating for employees and organizational constraints. Notably, he also shared some interesting observations from HR Tech, such as a trend towards emphasizing the data use case over functionality, and noted advancements in areas like skills taxonomy, benefits tools, and more nuanced vendor differentiation. To learn more about Fuel50, visit https://fuel50.com.

The Six Five with Patrick Moorhead and Daniel Newman
Infrastructure Silicon for Accelerated Computing - Six Five Insider at Marvell Industry Analyst Day 2023

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Dec 15, 2023 20:48


On this episode of The Six Five – Insider, hosts Daniel Newman and Patrick Moorhead welcome Chris Koopmans, Chief Operations Officer at Marvell Technology for a conversation on the growing performance demands of AI and infrastructure silicon for accelerated computing.  Their discussion covers: How Marvell is reimagining data center architectures, from the ground up, under the growing performance demands of AI The key technologies Marvell is focusing on to enable the changes to data center architectures Marvell's developments in chip IP, innovations in switching and optical technologies, and other solutions for accelerated computing

Futurum Tech Podcast
The Futurum Group at Marvell's Industry Analyst Day 2023 with Loi Nguyen, PhD - Futurum Tech Webcast

Futurum Tech Podcast

Play Episode Listen Later Dec 14, 2023 17:07


On this episode of the Futurum Tech Webcast – Interview Series, host Daniel Newman welcomes Loi Nguyen, PhD, EVP Optical & Copper Connectivity at Marvell Technology for a conversation on how Marvell's Optical business has changed under the influence of AI, including bandwidth, power and the key technologies enabling these shifts. Their discussion covers: The evolution of Marvell's Optical business, with the increased networking demands of AI   How optical modules have developed in terms of bandwidth and power The infrastructure needs of inference, within data centers and beyond Silicon photonics: what they are and why they are important #marvell, #marvelltechnology, #opticalnetworking, #infrastructure, #siliconphotonics, #DCI, #datacenter, #loinguyen, #marvelliaday, #danielnewman, #thefuturumgroup, #futurum

Futurum Tech Podcast
The Futurum Group at Marvell's Industry Analyst Day 2023 with Sandeep Bharathi - Futurum Tech Webcast

Futurum Tech Podcast

Play Episode Listen Later Dec 14, 2023 19:55


On this episode of the Futurum Tech Webcast – Interview Series, host Ron Westfall welcomes Sandeep Bharathi, Chief Development Officer at Marvell Technology for a conversation on AI and the impact that it's having on the semiconductor industry as well as portfolio development, during Marvell's Industry Analyst Day Event. Their discussion covers: The impact that AI will have on semiconductor technology and the market moving forward from Marvell's perspective How Moore's Law is changing and how Marvell has shifted its technology and IP strategy to address this change Advanced connectivity IP and technologies that Marvell is working on in their applications What areas Marvell is investing in moving forward  

WBEN Extras
Senior Industry Analyst at Bankrate, Ted Rossman on the rise and use of Buy Now, Pay Later (BNPL)

WBEN Extras

Play Episode Listen Later Dec 7, 2023 4:26


ASSEMBLY Audible
Content Creation Paired with Technical Knowledge

ASSEMBLY Audible

Play Episode Listen Later Nov 3, 2023 16:00


Should your facility have physical space dedicated to your employee's R&D and content creation? Jacob Sanchez thinks so. Sanchez is a multifaceted professional who started his career in CNC Machining at the young age of 15. He has experience in automation, assembly, and can now be found working as an Industry Analyst for Industrial Strength Marketing. Check out his content creation backed by technical knowledge on LinkedIn. 

Into the Metaverse
EP.73: UEFN and the Challenge of Turning a Game Into a Platform with David Taylor - Game Industry Analyst

Into the Metaverse

Play Episode Listen Later Oct 27, 2023 35:21


With the rollout of Unreal Editor for Fortnite (UEFN) earlier this year, Epic Games made it clear that their long term ambitions for Fortnite are to make the transition from game to platform. In today's episode of Into the Metaverse, Yon is joined by game industry analyst David Taylor to discuss how things have gone for UEFN thus far and the overall challenge that comes with making that big jump from game to platform. During their conversation they dive into the numbers on how UEFN has performed thus far, dissect the tools available in Fortnite's creative toolset, discuss the ways to build a dedicated developer community, look at Fortnite and Roblox from the perspective of brands looking to enter this industry, and much more. Chapters: Introduction (00:25) Background on Fortnite UEFN (02:13) Engagement Based Payout Numbers (04:13) The Challenge of Turning Fortnite From a Game to a Platform (07:58) Roblox's One Billion User Dream (13:55) How Epic Can Build a Dedicated Developer Community (20:05) Key Considerations for Brands Picking Platforms to Explore (27:35) Where is the Next Big Platform (32:25) Most Excited About in Next Twelve Months (34:05) To read the letter Yon and David published last year, Fortnite Creative, Meet Unreal Engine 5, visit here. Follow David: LinkedIn | Twitter  Learn more about Into the Metaverse and Yon by visiting the website. Follow Yon: LinkedIn | Twitter Learn more about Supersocial by visiting the website.

Secure Freedom Radio Podcast
With Kenneth Rapoza, Steven Hecht and Scott Powell

Secure Freedom Radio Podcast

Play Episode Listen Later Aug 31, 2023 53:00


KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America A large loss in market value for China Evergrande Group Issues with the manufacturing industry in China An expansion of Chinese “soft power” in the early 2000s Are countries trying to “de-risk” from the West? STEVEN HECHT, Businessman, Writer, and Film Producer Instances of election corruption in Guatemala Did the United States play a role in this election interference? What is the United States' strategic interest in Guatemala? SCOTT POWELL, Senior Fellow at the Discovery Institute, Former fellow at Stanford's Hoover Institution Comparing Marxism with “wokeism” What is the ultimate goal of “cultural Marxists” in the U.S.? How critical race theory is impacting U.S. military recruitment numbers

The Influencer Marketing Factory Podcast
Creator Economy Insights Unveiled w/ Matt Navarra

The Influencer Marketing Factory Podcast

Play Episode Listen Later Aug 16, 2023 46:26


Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst. Together, they explore a wide array of captivating topics, including the art of crafting a personal brand, leveraging social platforms for success, the transformative potential of generative AI, and many more.

P&L With Paul Sweeney and Lisa Abramowicz
Oil, Banks, ECB, Consumers, and Ned Lamont (Podcast)

P&L With Paul Sweeney and Lisa Abramowicz

Play Episode Listen Later Jun 15, 2023 58:45


Scott Levine, Senior Energy and Industry Analyst with Bloomberg Intelligence, joins us to discuss Patterson-UTI buying NexTier, creating a shale-services giant. Fernando Valle, Senior Analyst with Bloomberg Intelligence, also joins us remotely, discussing the Netherlands closing Europe's biggest gas field and IEA saying oil demand will slow and how it will all impact gas prices. Alison Williams, Senior Global Banks & Asset Managers Analyst, and Neil Sipes, with Bloomberg Intelligence, join in a banking roundtable. Alison discusses Deutsche Bank's drop in trade revenue, and Neil discusses Schwab's 2Q revenue decline, and they weigh in on the impact of interest rates on the banking sector. Eric Lynch, Managing Director at Scharf Investments, joins to talk markets and investing strategies. Dr. Vania Stavrakeva, economics professor at London Business School, joins to break down the ECB decision and outlook for Europe and the UK. Marie Driscoll, Senior Analyst with Coresight Research, joins to break down today's retail sales. Connecticut Governor Ned Lamont joins the program to discuss a number of issues affecting his state and ahead of President Biden's visit to the state on Friday. Jen Bartashus, Senior Industry Analyst with Bloomberg Intelligence, joins to talk about Kroger earnings. Hosted by Paul Sweeney and Jess Menton.See omny.fm/listener for privacy information.

Manufacturing Unscripted
Jacob Sanchez – Industrial  

Manufacturing Unscripted

Play Episode Listen Later Jun 5, 2023 34:50


In this episode, we have a special guest, Jacob Sanchez, an Industry Analyst and Content Creator for Industrial Strength Marketing. Jacob shares his unique journey into the manufacturing space through the creation of educational videos. We delve into his passion for content creation and how it has become a powerful tool in educating and engaging the manufacturing community.  Join us as we explore Jacob's process of analyzing content, understanding the needs of the audience, and creating valuable resources in the digital realm. We'll discuss the challenges and opportunities of digital marketing in the manufacturing industry, and why it is crucial for companies to embrace these strategies to stay competitive in today's digital landscape.  Whether you're a marketing professional seeking inspiration or a manufacturing enthusiast looking to understand the power of digital marketing, this episode of Manufacturing Unscripted is packed with valuable insights. So tune in and join the conversation with Matthew, Lauren, and Jacob as we uncover the untold stories of the manufacturing industry.  Contact Jacob  https://www.linkedin.com/in/jacob-sanchez-mfgkid/  Check out his How-To videos with MSC Industrial Supply  HOW TO: Know If Automation Is Right For You [Ep.3]  @Lauren Rall  @Matthew Rall    @Industrial Strength marketing  @manufacturing Unscripted  @Promess    #ManufacturingUnscripted #DigitalMarketing #ContentCreation #IndustryAnalyst #ManufacturingIndustry #EducationalVideos #MarketingTrends #AudienceEngagement #ManufacturingInsights #IndustrialStrengthMarketing #Podcast 

Secure Freedom Radio Podcast
With George Rasley, Kenneth Rapoza and Robert Spencer

Secure Freedom Radio Podcast

Play Episode Listen Later May 12, 2023 52:55


GEORGE RASLEY, Editor, Conservative HQ, former White House Staff Member, Vice President Dan Quayle, former Assistant Director, National Park Service, former Director of Policy and Communication, Congressman Adam Putnam (FL-12) How many "getaways" have crossed the southern border? What can be done to stop the flow of migrants? Ongoing politicization of the American intelligence system KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America Contradictions within the U.S. government when it comes to investing in China Why are there not full bans on investing in China? Are the Chinese investing in American companies the same way as U.S. citizens? ROBERT SPENCER, Director, Jihad Watch, Weekly columnist, PJ Media and FrontPage Magazine, Author, “Mass Migration in Europe: A Model for the U.S.?,” and “Islamophobia and the Threat to Free Speech,” @jihadwatchRS A recent meeting held by Douglas Emhoff on "Islamophobia" What is the Muslim Brotherhood's ultimate goal? Types of "enforced insanity" being pushed on American citizens

Bloomberg Businessweek
American Air's Lackluster Profit Impacts Industry

Bloomberg Businessweek

Play Episode Listen Later Apr 12, 2023 53:15


Bloomberg Intelligence Senior Airlines Analyst George Ferguson discusses American Airlines first-quarter profit missing market expectations and what that means for the airline industry in general. Cathy Seifert, Industry Analyst at CFRA Research, explains why Warren Buffett thinks more US banks are likely to fail. Grace Zuncic, Chief People & Impact Officer at Cotopaxi, talks about the outdoor “gear for good” company. Bloomberg Businessweek Editor Joel Weber and Bloomberg News Wealth Reporter Ben Steverman share the details of Ben's Businessweek story IRS ‘Army' Veterans Reveal Tax System Broken Beyond $80 Billion. And We Drive to the Close with Brenda O'Connor Juanas, Financial Advisor at UBS Global Wealth Management.Hosts: Carol Massar and Madison Mills. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.

Secure Freedom Radio Podcast
With Rep. Scott Perry and Kenneth Rapoza

Secure Freedom Radio Podcast

Play Episode Listen Later Feb 17, 2023 52:55


REP. SCOTT PERRY, Representative, Pennsylvania's 10th Congressional District, Member, House Foreign Affairs Committee, @RepScottPerry The issue of "concentrated power" in Congress A decrease in patriotism in the United States Is America "awakening" to the threat China poses to the U.S.? The rise of socialism's popularity among Congress KENNETH RAPOZA, Industry Analyst, The Coalition for a Prosperous America The need to de-couple from China with respect to America's supply chain Why does the U.S. "play softball" with China? Issues associated with conducting financial business in China

Cultured Meat and Future Food Podcast
Edward Shenderovich of Synonym Biotechnologies

Cultured Meat and Future Food Podcast

Play Episode Listen Later Feb 13, 2023 27:28


This episode is sponsored by the Black & Veatch NextGen Ag Team. Learn more about Black and Veatch at https://www.bv.com Edward Shenderovich is co-founder and CEO of Synonym Biotechnologies. Before Synonym, Edward was the Executive Chairman and co-founder of Knotel, a leading flexible office company (acquired by Newmark), founding and managing partner of Kite Ventures, a global venture investment company, and a founding executive of SUP Media, where he oversaw the company's strategic development, including the rollout of LiveJournal globally. Previously, he was a co-founder and CEO of Quantum Art, a content management software provider, and a co-founder of Merchantry, a New York-based provider of online marketplace infrastructure (acquired by Tradeshift). Edward has served on the boards of directors of a number of successful companies, including Tradeshift, Delivery Hero, Plated, Domo, and others. He started his career as an Industry Analyst at Silicon Valley Bank. Edward is a graduate of UC Berkeley and a Fellow at Universita Cattolica del Sacro Cuore. Check out Capacitor, The free worldwide database of biomanufacturing capacity at https://capacitor.bio/ --- Support this podcast: https://anchor.fm/futurefoodshow/support