Podcast appearances and mentions of neal schaffer

In this episode, digital marketing consultant Neal Schaffer joined the podcast to discuss setting the social media agenda for 2025.We talked about his new book, Digital Threads , and the importance of taking a digital-first approach in marketing. The conversation covered these points and others:Putting the SES (search, email and social media) cornerstones in place.Advice for PR teamsThe most critical piece of advice for social media success.Should you stay or should you go now? (The incursion of politics into social media - which networks to leave behind and which to join or double down on?)Neal, I have truly enjoyed our collaboration over the years. Thanks for joining the podcast and sharing your insights.Everyone, please check out his sitehttps://nealschaffer.com/to learn about Neal's services and books.

We chop it up with Neal Schaffer, a leading Fractional CMO and best-selling author of a ton of great books, including his newest: "Digital Threads." As the host of the "Your Digital Marketing Coach" podcast, Neal is an authoritative figure in digital marketing strategies and has been a massive influence on our digital journey.In this episode, Neal shares practical strategies from "Digital Threads," offering valuable insights for entrepreneurs, content creators, podcasters, and live streamers aiming to boost their digital presence and personal branding. Learn how to apply the SES Framework, adopt a digital-first approach, and creatively repurpose content for sustained growth.Whether you seek to enhance brand visibility or engage authentically with your audience, Neal's actionable advice will empower you on your digital marketing journey. Tune in to achieve success and thrive in today's dynamic digital landscape!Digital Threads Book (Amazon): https://geni.us/DigitalThreads

2024 has been an exciting year for The Content 10x Podcast. We've had the privilege of speaking with incredible guests who've shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year!Find out:Key trends and developments that shaped B2B content marketing in 2024How AI is transforming content creation and repurposing without losing the human touchPractical advice for repurposing written content to maximize its reach and impactActionable B2B content repurposing strategies from leading industry expertsImportant links & mentions:The Changing Face of Marketing with Amanda Natividad www.content10x.com/308 Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316How to Win at Gen AI Search with Christopher Penn www.content10x.com/310 How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314How to Use AI in Storytelling with Mike Allton www.content10x.com/318 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299Repurposing from Long to Short with Erica Schneider www.content10x.com/303 Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content...

Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator.  Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users.  Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experiences at Rutgers Business School and UCLA, Neal emphasizes the transformative power of mindset, passion, and continuous learning in achieving professional success.Discover how you can leverage AI to revolutionize your LinkedIn strategy and personal branding efforts. Neal provides a nuanced perspective on using AI tools for ideation and content refinement, while maintaining the irreplaceable human touch in storytelling. Learn how to navigate the rapidly evolving digital landscape with purpose and creativity, as Neal discusses his book, "Maximizing LinkedIn for Business Growth," and offers practical advice for ambitious professionals aiming to establish themselves as thought leaders by 2025.Be inspired by Neal's stories and innovative ideas as he encourages you to seize the present and make proactive steps toward your future success. The episode concludes with a powerful call to action, urging listeners not to wait for the perfect moment but to start their personal branding journey today. Head over to Neil's website for access to his treasure trove of books, podcasts, and other resources that will empower and motivate you.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media.In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever. Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement.Find out:The importance of having content on your website and relevant social platformsWhy email is essential for nurturing leads How social should complement your search and email strategiesHow to create pillar content (blogs, webinars, podcasts) that serves as a base for your content strategyWays to break down long-form content into engaging email segments and social media posts How effective content repurposing can streamline your content creation process, saving time while maximizing reachImportant links & mentions:The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316How to Win at Gen AI Search with Christopher Penn www.content10x.com/310Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.Find out:The six containers of digital marketing Strategies for search, email, and social media marketing - aka the SES FrameworkHow to get the maximum ROI from social media Important links & mentions:Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/How to Win at Gen AI Search with Christopher Penn www.content10x.com/310How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Neal Schaffer, an innovative Fractional CMO and digital marketing pioneer, just published his 5th book, Digital Threads, the definitive digital-first marketing playbook for entrepreneurs and small business. Top 3 Value Bombs 1. SES is the best way to simplify and be effective in digital marketing. 2. It is important to have some social proof and credibility before you engage with influencers. Content is the currency of digital media. 3. As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business. Grab your FREE preview of Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook - Digital Threads Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

Neal Schaffer, an innovative Fractional CMO and digital marketing pioneer, just published his 5th book, Digital Threads, the definitive digital-first marketing playbook for entrepreneurs and small business. Top 3 Value Bombs 1. SES is the best way to simplify and be effective in digital marketing. 2. It is important to have some social proof and credibility before you engage with influencers. Content is the currency of digital media. 3. As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business. Grab your FREE preview of Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook - Digital Threads Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

Minter Dialogue with Neal Schaffer In this episode, I host Neal Schaffer, a digital marketing expert and author of the new book, "Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing." Neal shares his journey from Southern California to becoming a global influencer, educator, and consultant. He discusses his extensive experience in Japan, where he lived for 15 years, and how it shaped his approach to social media and digital marketing. Neal emphasises the importance of a results-driven, experimental mindset in marketing, inspired by the PDCA (Plan, Do, Check, Act) methodology. He also highlights the value of long-term relationships and a holistic perspective in business. Neal's latest book aims to democratise digital marketing strategies for small businesses and entrepreneurs, helping them make meaningful connections and achieve sustainable growth.

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? To explore UGC strategy, I interview Neal Schaffer.Guest: Neal Schaffer | Show Notes: socialmediaexaminer.com/624Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are living in the Age of Influence.  After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today's world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice. His successful podcast, Maximize Your Social Influence dives into all things social and digital. In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing. We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it! He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas.  We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn't about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand.  Website: https://nealschaffer.com/ Podcast: Maximize Your Social Influence Podcast with Neal Schaffer Books: The Age of Influence: The Power of Influencers to Elevate Your Brand Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Maximizing LinkedIn for Sales and Social Media Marketing Windmill Networking Social Media:  https://www.facebook.com/NealSchafferPage/ https://www.youtube.com/NealSchaffer https://www.pinterest.com/nealschaffer/_created/ https://www.linkedin.com/in/nealschaffer/ https://twitter.com/nealschaffer https://www.instagram.com/nealschaffer/ Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on January 4, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 

Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset, and the transformative power of automating customer interactions. Whether you're a small business or on the cusp of hitting seven figures, you'll learn why marketing automation is your untapped asset, operating tirelessly to connect, serve, and elevate your customer's journey.Prepare to challenge misconceptions as we discuss the accessible future of AI in marketing automation, the strategic shift from one-to-one to one-to-many sales approaches, and the importance of building trust through each stage of that automated journey. Further, we'll delve into the critical step of mapping customer experiences and using data-driven insights to fine-tune your marketing automation efforts for maximum impact and sustainable growth.Tune in to learn how to leverage marketing automation to not only solve your customer's most pressing problems but also to guide them lovingly through their buying journey, increasing conversions, customer lifetime value, and referrals. Let's simplify the complex and make marketing automation your powerhouse for success. Now, let's get started!Guest InformationLevel Up CreatorsAmanda Northcutt on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on.In this episode, we'll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms like Jasper, which I use to craft blog outlines and FAQs, to the emerging AI search engine, Perplexity AI that's changing how we ask questions online. We'll talk about the generative AI SEO landscape, the importance of tools like Frase for blog post optimization, and dip our toes into the latest in social media content generation with Google Gemini.For all the podcasters out there, tools like Buzzsprout's cohost AI and the advanced capabilities of CastMagic will be on our list, showing you how to streamline your content production. Social media mavens, get ready to maximize your influence with automated tools like SocialBee, Pin Generator, and the promising newcomer, Taplio for LinkedIn.But that's not all. My upcoming book and its companion workbook are just around the corner. I'm excited to share the progress, insights, and how you could be part of the launch team.As we explore these eleven AI tools, their unique features, and how they integrate into our digital strategies, remember, this episode is more than just a list—it's a look into the future of marketing, and how these tools can propel your business forward. So whether you're a seasoned digital marketer or just starting out, gear up for an episode packed with actionable insights and tips for harnessing the power of AI in your daily work.Don't forget to check the show notes for links to all the tools we'll be discussing. Your feedback is invaluable, so feel free to reach out after the episode.Ready to become more tech-savvy, efficient, and successful in digital marketing? Let's dive in!AI TOOL OF THE WEEKGet Started Using Adobe Express for FreeTHE 11 AI TOOLS MENTIONED IN THIS PODCASTPerplexityGoogle GeminiBuzzsproutCastMagicSocialBeePinGeneratorTweet HunterTaplioJasperFraseOpusClipLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact.On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximized investment returns. In this episode, I'll guide you through the maze of search engine dynamics, showing you how to refine your content to resonate with the latest trends. It's not just about keywords; it's about crafting a textual content library that speaks directly to user behaviors.Switching gears, we'll tackle the powerhouse that is email marketing, offering insights into lead magnets that are not just shiny but truly magnetic in attracting subscribers. As we delve into the sophisticated world of automation flows with the help of platforms like Klaviyo, you'll discover how to navigate the recent turbulence caused by email titans such as Google and Yahoo. But wait—there's more. We'll tie the knot between email and social media marketing, revealing how to channel the 'e-commerceization' effect through smart tactics like the 'link in bio'. This is more than just a conversation; it's a strategic session focused on the nuanced art of platform-authentic content and the indispensable value of first-party data collection in a world waving goodbye to cookies. Prepare to engage, convert, and retain your audience like never before.I hope this episode  provide you valuable insights and actionable advice to help you make informed decisions for your marketing strategies in 2024.Whether you're a marketing professional, entrepreneur, or business owner, this episode is packed with valuable information that you won't want to miss. Tune in to gain practical tips and strategies from your digital marketing coach, Neal Schaffer, as I help  you navigate the ever-evolving landscape of digital marketing.AI TOOL OF THE WEEKJasperLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Coach podcast. From resetting our digital tactics to welcoming a fresh perspective on content creation, you're invited to explore the transformative power of AI without losing your brand's authentic voice—think 'AI on the inside, human on the outside.' Plus, I've got a special invite for those keen to join the launch team of my upcoming book.As we leap into the new year, let's unlock the full potential of tools like Descript, our AI Tool of the Week, and adapt to the changing demands of digital culture with insights like our Stat of the Week. But it's not just about the tools; it's about the wisdom to use them without overshadowing our expertise. Remember, if you're ever in need of a digital marketing compass, the digital first group coaching membership community, alongside a vast archive of podcast content and blog posts at neilshaffer.com, stands ready to empower your journey. Let's make sure your marketing strategies resonate with precision and a touch of humanity. Join me, Neal Schaffer, and let's amplify your digital marketing game together.LINKS MENTIONEDInstagram StatisticsDescriptGet a free 14-day trial of SocialPilot here: https://nealschaffer.com/socialpilotLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper into how this has impacted user experiences, particularly concerning ads and pop-ups. Brace yourself for some philosophical pondering about your website's content, and whether search engines are here to stay or destined to fade into oblivion.Get ready to redefine your understanding of SEO, as we unveil the seismic shifts reverberating across the industry and their implications for bloggers and businesses. Learn from my own wake-up call about the paramount importance of writing for humans above search engines, and prepare to question the ideal length for your content pieces. Discover how affiliate marketing influences rankings and why I opted to purge affiliate links from most of my posts. We'll unpack how Google's search results are evolving, with individual tools now trumping listicle posts. Join us for this enlightening discourse on the ever-changing digital landscape, and arm yourself with crucial insights to stay ahead in the game.Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Neal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three books on social media, including Maximize Your Social and The Age of Influence, which educates the market on influencer marketing. In this episode… With brands leveraging social media marketing to acquire lifelong advocates, content creation must be enjoyable and entertaining. Rather than promoting products on various platforms, connect with your consumers by driving engagement. How can you market on social media to build a trustworthy brand? As a passionate digital marketer, Neal Schaffer recommends cultivating lasting friendships with your customers to gain exposure. Consumers are more likely to purchase from companies they admire and trust, so building a personal brand through authentic and informal UGC content makes you distinguishable and relatable. You can promote your brand persona further by creating employee advocacy programs that allow loyal team members to produce branded content that aligns with their skills and strengths and resonates with your target audience. Testing various social media platforms and analyzing performance data is crucial when developing a robust marketing strategy. In this episode of the Up Arrow Podcast, William Harris sits down with Neal Schaffer, the Founder and President of PDCA Social, to talk about social media and influencer marketing. Neal shares his medical analogy for social media marketing, why he studies the subject, and how to curate content for diverse social media platforms.

On this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.Key Takeaways:[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.[16:41] While navigating evolving marketing technologies, marketers must prioritize their core objectives and ensure tools, such as AI, align with company goals.[21:12] Fractional CMOs bring significant expertise from working with various industries and can be advantageous for companies not wanting a full-time commitment.[34:12] The role of a fractional CMO: bridging gaps and owning strategy.[38:14] The risk when agencies lead strategic decisions, and how a fractional CMO can bring alignment.[39:17] The need to prioritize collaboration over individual egos.Resources Mentioned:Neal Schaffer -https://www.linkedin.com/in/nealschaffer/NealSchaffer.com | LinkedIn -https://www.linkedin.com/company/nealschaffer/NealSchaffer.com | Website -https://www.nealschaffer.com/Your Digital Marketing Coach podcast -https://podcast.nealschaffer.com/Insightful Links:https://cmox.co/what-is-a-fractional-cmo/why-hire-fractional-cmo/https://www.square2marketing.com/blog/fractional-cmos-and-digital-agencies-how-to-get-them-to-work-togetherhttps://www.digitalmarketer.com/blog/fractional-cmos-marketing-ai/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

In this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Neal Schaffer to dive into the world of marketing and explore the latest trends and strategies. From discussing the impact of Elon Musk's tweets to the importance of understanding different generations on social media, they cover a wide range of topics. They also explore the rise of TikTok, the potential of AI in marketing, and the ethical concerns surrounding its use. Additionally, they touch on the power of podcasting, the evolution of social media platforms, and the role of influencers. So grab your favorite cup of coffee and get ready to brew some marketing knowledge in this engaging episode.Show Notes:(00:54) Are you a coffee or tea drinker?(01:51) Can you summarize your expertise?(02:53) What's new within the social media industry?(12:52) Discussing Twitter/X and how it's a sinking ship(17:51) Discussing the changing landscape of news/media(21:57) Where do we draw the line as marketers when using social media to target people?(27:20) How should marketers use AI?(29:40) Should marketers be using podcasts more?(35:36) What's your opinion on Google Podcast and YouTube Podcast?(38:28) Do you think podcasts are going to be audio, video and live?(43:14) Should AI be limited to tasks you don't like or need help with?(45:44) Fun question: if you could create an AI personality, what would it be?(46:29) Where can people find you online?(46:46) Final thoughtsNeal on PR 360Audio EP 1Audio EP 2Video EPReview the Podcast: https://pod.link/1055772631Check out the latest merch: www.digitalcoffee.storeContact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like' on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcoffee.tv Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers. Learn more about our sponsor, Vin Social: https://www.vinsocial.vip Transcripts can be found at podcast.moneywithkatie.com. — Mentioned in the Episode Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf 1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/ Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/ 89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/ Blogilates case study: https://www.instagram.com/blogilates/?hl=en Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/ Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307 Thomas Frank's creator resources: https://creator.thomasjfrank.com/ — Follow Along at Money with Katie: https://moneywithkatie.com/ Watch on YouTube: https://www.youtube.com/@MoneywithKatie Follow Money with Katie! - Instagram: https://www.instagram.com/moneywithkatie/ - Twitter: https://twitter.com/moneywithkatie   Subscribe to The Money with Katie Newsletter - Sign up for free today: https://www.morningbrew.com/money-with-katie/subscribe/2 Follow the Brew! - Instagram: https://www.instagram.com/morningbrew/ - Twitter: https://twitter.com/MorningBrew - TikTok: https://www.tiktok.com/@morningbrew

In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being  a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.

Having ADD or ADHD is a gift, not a curse. Hear from people all around the globe, from every walk of life, in every profession, from Rock Stars to CEOs, from Teachers to Politicians, who have learned how to unlock the gifts of their ADD and ADHD diagnosis, and use it to their personal and professional advantage, to build businesses, become millionaires, or simply better their lives.   Our Guest today:  Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They're a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk', ‘word science' and calculated creativity. We're also taking about how to harness and Neurodiverse Superpower techniques today.. duh. Enjoy and thanks so much for subscribing to Faster Than Normal!  [ you are here ]  00:40 - Thank you again so much for listening and for subscribing! 00:57 - Introducing and welcome Konrad Sanders! 01:34 - What do you do when you run a creative company and have ADHD? 02:00 - How are you Konrad? 03:02 - What's your back story? Ok, your business's back story then! 04:00 - Incredible procrastinator also? Tell us in the comments!  04:40 - On life and Travelogue 05:20 - On career beginnings 06:40 - On meeting his business partner and wife! Who is NOT ADHD or Neurodiverse… 09:50 - On the ADHD/Neurodiverse brain and a non-neurodiverse partner 10:37 - What makes it work.. I mean your marriage + biz partnership; what 5 tools do you use?! 11:27 - The steps Konrad has taken and processes they is practicing 12:32 - Ref: Gemba Kaizen and  Techniques  14:37 - On dividing up the day-to-day work responsibilities, time management, ah, + hyperfocus! 17:16 -  How do our spectacular subscribers find out more about you?  Web: www.konradsanders.com  Email:  info@creative-copywriter.net Socials:  https://www.linkedin.com/in/konradsanders/ 18:00 - Thank you so much for making time for all of us today Konrad. [Konrad has kindly shared a few of his links/works with you and here they are]:  WATCH/LISTEN:  Speaking with Tyler from Yes Optimist! On sales funnels: https://youtu.be/R8DXWhT_NAY  Panel discussion with The Fountain Partnership on the state of SaaS Marketing: https://www.youtube.com/watch?v=xrqYKxBKsuU&t=1s  How to make your content zig when the industry zags with Sales Impact Academy: https://www.youtube.com/watch?v=ZdT6W7OJNeY  How to make money writing online with Teachable: https://discover.teachable.com/workshops/make-money-writing-how-to-turn-your-word-skills-into-wages  How Konrad copes with ADHD as a CEO and founder: https://deezer.page.link/3EByB6ncxtm26D4L9  How Konrad builds business brand based on demand (Brand Harder or Go Home) https://street.agency/podcast/brand-harder-or-go-home-with-konrad-sanders/  READ:  The 13 Lenses approach to writing content that converts on Neal Schaffer: https://nealschaffer.com/how-to-create-content/  Are B2B SaaS Marketers getting it wrong on Tech Crunch: https://techcrunch.com/2021/08/26/are-b2b-saas-marketers-getting-it-wrong/  Why your marketers should stop marketing on The Drum: https://www.thedrum.com/opinion/2021/10/14/why-marketers-should-stop-marketing  18:44 - Hey, you there! Yes YOU! We are thrilled that you are here & listening!  ADHD and all forms of Neurodiversity are gifts, not curses. And by the way, if you haven't picked up The Boy with the Faster Brain yet, it is on Amazon and it is a number one bestseller in all categories. Click HERE or via https://amzn.to/3FcAKkI My link tree is here if you're looking for something specific. https://linktr.ee/petershankman 18:46 - Faster Than Normal Podcast info & credits. Guys, as always thanks so much for subscribing! Faster Than Normal is for YOU! We want to know what you'd like to hear! Do you have a cool friend with a great story? We'd love to learn about, and from them. I'm www.petershankman.com and you can reach out anytime via email at peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse!  [ Ed: This is a relatively brand new experiment in editing show notes, transcriptions sort of; so if you notice any important, or significant goofs we've missed here or along, please do let us know @FasterNormal  Thanks! -sb]  — TRANSCRIPT via Castmagic.io and then corrected.. somewhat, (Ooh-ooh! Second trial run is today May 23, 2023. #gen_AI_for_whut?? — Summary:   - Background in philosophy, copywriting, and SEO. - The challenges the speaker faced due to ADHD and how it helped him understand his limitations and strengths. - Medication and ADHD coach. - A lean management approach and agile process. - Difficulties with time management and hyperfocusing. - Struggles with planning and organization in personal life. - "The Boy with the Faster Brain" and its success in sales. - Acknowledging the challenge of living or working with someone who has a brain different from yours. - The importance of acknowledging the struggles of non-ADHD partners or colleagues. - The speaker's tendency to go off on tangents during conversations.” — Peter Shankman [00:00:40]: Hey everyone, Peter Shankman here. Welcome to another episode of Faster Than Normal. Glad to have you. It is a Friday here. We're recording on a different day for a change, but it is kind of gray and gloomy outside, so what better thing to do than be inside talking to cool people? Today we have Conrad Sanders. Conrad has an interesting backstory. He's masali ADHD and he runs a company, as he puts it, a charming team of strategic word slingers known as the Creative Copywriter. His company is a fast growing strategy and copywriting agency that blends art with science to help bold brands sell more stuff. He has clients like Adidas, Hyundai, TikTok, A, Superdrug, PTC, Thompson, Reuters, VMware so names, you know, he tries to break the boundaries of corporate dullness. I love that. What do you do when you run a creative company and you are ADHD? I have discovered this when I was running Help a Reporter Out about twelve years ago now, problem is, you're so creative tend to forget the day to day. And so I want to ask Conrad and I want you guys to hear how he handles that. So welcome, Konrad. Good to have you. Konrad Sanders [00:01:50]: Yeah, thanks for having me. I'll just say that I'm across the pond. You might be able to tell from my accent. And believe it or not, it is a rare sunny day here on this. Peter Shankman [00:02:00]: I was going to say yeah, I figured it would be cloudy and rainy just like it is here, but no, you have a sunny day in London. Nice. Konrad Sanders [00:02:05]: Yeah, we've had the worst weather this year possible, but the skies have opened up and the sun is shining, so I can't complain. Peter Shankman [00:02:14]: I'm hoping it stays that way. I'm going to be there on Sunday, so please keep it that way if you could. Konrad Sanders [00:02:18]: I'll do my best. Peter Shankman [00:02:19]: All right, so tell me about running a company when you're ADHD, because I know my story, but every story is different. Tell me your backstory. When were you diagnosed? The whole thing? Konrad Sanders [00:02:29]: Yeah, I mean, I think if I tell you my backstory, I think it's probably best to start with the backstory of the business. Like how that kind of started because I was only diagnosed a year and a half ago. Okay. I think that the diagnosis once I got it, it made a lot of sense, right? Once I kind of understood more about ADHD, looking back at my journey, my life journey, things made a lot more sense. It explained a lot, essentially. But shall I start with kind of the beginnings of the creative copywriter? I'll try to be succinct story and how I've got to where I am today. So I think it all helps you understand my journey and where I'm at and how we operate now. So I'll start off the uni left uni. I studied philosophy at Uni. I was one of the kind of guy that didn't go to found it very hard to go to lectures when it came to writing essays. I always left it literally to the last day and would drink loads of coffee. And I was good at kind of cutting corners and good at writing. Right? And I was good at cramming things in. Obviously, this is a sort of trait of having ADHD, leaving things the last minute and only being good at working under pressure, but being extremely good once, I'm very pressured again. I didn't know at the time I had ADHD. I just thought I was an incredible kind of procrastinator. I just didn't really understand why I could never start a project until it was, like, right at the last very minute. So Left Uni went traveling in Australia, all around Australia, met my wife well, she's now my wife, a girlfriend at the time, and she's also the managing director of the agency. So she's played a very important role in my life for many reasons. She also has a very different brain to me, to mine even. And anyway, we met traveling in Australia. She's from Israel originally. So I ended up there after two years of being in Australia, traveling Southeast Asia on a shoestring budget, literally, and ended up in her parents house in Israel without a work visa because it took a while to apply for one. And that's when I basically discovered the art and science of copywriting and SEO and kind of combined those things to sort of start a business and start an online business, which has kind of grown since Than and later in that journey. So I was kind of very good at kind of the sales, the marketing, the ideas. And actually, what some people don't know about me and my kind of entrepreneurial journey, which I'll share for you guys, is that that wasn't the only business idea I had. Right? There were plenty of the things, and I definitely had shiny object syndrome. And early on in the journey of our agency and I started as a freelancer, quickly kind of wanted to grow it and managed to kind of turn Than into a collective, gradually was building an agency. But I had what we call what I call shiny object syndrome, right? I was like, anything that came my way, I wanted to jump on and was hugely optimistic with time, which is again a common trait and terrible with time. So there was a point at which, believe it or not, I was kind of a co founder of, I believe, five different businesses, right, because there would be friends going, hey, why don't you join the Brcmo for this? And it made no sense, right? It didn't make sense. You can't really focus, and focus is extremely important as a business owner. And I gradually kind of understood that I was burning out, basically, I was doing too many things, spreading myself way too thin, doing far too many things, and then kind of matured a bit and understood I need to focus on the agency. That's the only thing making money. There's lots of potential there and a key milestone, right? A key ingredient in this sort of recipe or this journey, was my wife joining in 2017, and she has a very different brain to me. And she was in the NGO world prior to that, trying to solve the conflicts in her region. Didn't manage to do so. Kind of felt disillusioned with that whole NGO sort of world. And I said, hey, why don't you join us? It's when we're a small kind of, I think, a few person agency at the time and using freelancers, why don't you join? I know you're good with project management, that kind of stuff, right? You've got an operational type brain, so we could probably do with a bit of that. She joined just part time to fill in for someone, and the first week we were just clashing high, massive arguments. Why is it so chaotic? Why is it so chaotic? And I said, I was like, Babe, that's just agency life, you have to get used to it. And there was maybe a slither of truth in what I was saying, but for the most part it was because I was running it with my ADHD brain. And my second in command was also a creative and further along on that kind of spectrum, let's say. And we were going around putting out fires in a very charming way. We're very good at putting out fires, but rather than preempting them, rather than building process, right? And there were loads of parts of the business that I just wouldn't even look at, like finances. My brain wasn't interested. I wasn't interested in that. I was interested in the big ideas, the schmoozing, the charming, that kind of stuff. And there were holes, there were gaping holes in business, which I didn't even see at the time because my brain was kind of and I was closed off to it, I didn't want to see it. So things like money owed, right, I thought was money in the bank and there was debt, right? There were people owed us money and I was like, oh, yeah, they'll pay it, it's fine. And I didn't want to chase them up because I wasn't interested in the invoicing and things like that. So gaping holes which my wife discovered and she kind of naturally lent into that side of the business. What happened was the became the integrator and I was the visionary. And it actually worked really well after we got past the blazing rouse and kind of found our strengths and kind of limitations. And she helped me really understand where mine were and are. And she kind of obviously knows me on a personal level. So kind of it made a lot of sense. She started together with me building structure for the business, like processes lasering on the building process and making sure that we follow through and those processes are followed through. And gradually what happened was we built structure and then we started to grow that's properly. When we started growing as an agency, we've hit 40% growth since then and we're kind of approaching the 2 million mark now. I owe a lot of that to having someone like NIT Sam, Marga Hart and her very different kind of brain complementing. Peter Shankman [00:09:46]:  Let me interrupt you for a second because that actually brings up a really interesting point. You work and partner with someone both personally and professionally yes. Konrad Sanders [00:09:55]: Right. Peter Shankman [00:09:55]: Who has the complete opposite brain that you do. I think there is not a listener in this podcast who doesn't want to know five ways to make that work, because that is not easy. Forget about just one. Like living with someone with a different brain or working with someone with a different brain and you've chosen to do both things. And the fact that your partner hasn't thrown themselves out of a window yet is when you're ADHD it is difficult. We don't often talk about how difficult it can be for the other person. Konrad Sanders [00:10:34]: Yeah. Peter Shankman [00:10:34]:  So tell us what makes it work? Konrad Sanders [00:10:38]:  I think that's a great point to make. And I write LinkedIn posts about my ADHD quite a lot and I actually wanted to write one specifically on that. There's a lot of neurodiversity awareness at the moment, which is brilliant and it's great. And I almost want to do kind of partners of people who have neurodiversity awareness because yeah, and you said, like, she hasn't thrown herself out of a window yet. But I'll be honest, it's come close to that. But again, both based on our work life and personal life and often they're kind of woven into each other naturally. So how have we avoided that? I think, first of all, awareness of how my brain works. I did get diagnosed a couple of years ago. That made a big difference, even for myself, because in terms of understanding really where those we knew where the limitations were. We knew what I wasn't good at. Right. But there wasn't an explanation. And I think you know as to why. And I think when you understand why and I am on medication, and that's definitely helped. I also have ADHD coaching and that's really helped as well because it's someone else who's an accountability partner rather than just my partner in my personal life that's been really crucial and it's really been life changing for me having an ADHD coach because at work we built these processes, right? So there's something about building a business where even with my ADHD brain I really wanted to succeed. I know process is important and I know than following is important as much as my brain doesn't want to. And we have just this lean management approach, we take this agile approach based on like Gemba Kaizen, the Japanese business management philosophy where when there are hiccups, we call them Oopsies. Whenever there's something inefficient a hiccup, something has not quite gone wrong. Rather than blaming each other or blaming team members, we write it down on a slack thread and two weeks later we tackle it in this level ten meeting where we look at the problem, what was the root of the problem, how do we then preempt that issue for next time? Let's work it into a process and who in the team is going to take care of that? Two weeks later it's done, right? So it's this very very lean approach to kind of we call it the quest for perfection. You can ever be perfect bu if you're on that quest, it really really helps. And that was something we installed quite early. And I think that back to your question. I think that's one of the ways where we've perhaps avoided killing each other because we have this approach to business where if something's gone wrong and it might have been caused by me and it might be caused by something that hasn't been conducive to how my brain works, but it's written down and we tackle it and we think about what's the process that would be good for avoiding that. So I'll give you an example back in the day, for many years I'm in charge of getting the business in, right? Nita is in charge of making sure we deliver, you know, great results essentially to simplify it. And back in the day I used to do the proposals and a proposal is a project that has many different parts and that is not good. I'm not great at doing that, especially when it comes to time management, way, way too optimistic and also I would hyper focus on the wrong things, right? My brain wouldn't want to write the proposal, I'd be sitting there spending I could spend 4 hours adjusting the design of one slide because I like how things look and I wanted to look perfect and I'd hyper focus and what would happen is I would spend many evenings literally like until three or 04:00 A.m. Working on proposals and burning out and it wasn't good, but I thought oh, it's just because it had to take that long and there was the deadline tomorrow, there's no two ways about it and the other team members perhaps are not doing the right thing. I'm really pedantic and I have to kind of go in and change things. When we kind of took this much more process driven, agile approach to kind of uncovering why, what's going wrong and why and what's the root of the problem. One kind of look at it from Nitsang going in and looking than process the could uncover those holes and realize right there's A, B and C, there's this issue, we don't have a good process and Conrad is not great at doing that. So let's give it to another team member and then jump on a meeting with me and I will go through it and do you see what I mean? We created structure and process whereby the bits that I'm not good at, we're delegating and bringing me at the right time. And it was again, life changing transformative for the business and really, really crucial. So that's definitely one of the ways I say is like taking this, I mean, Gemba Kaisen is this book. I recommend this approach to business, which I think is probably one of the main ways which has helped us in our work life, really play to our strengths and really build structure that works not just for me, but other team members too. And in our private life, I'll be honest, that took a lot longer, right? That's where I feel like up until recently, even at work, I've been really good. Great at work, great at what I do. And we built this structure where I can really ADHD has superpowers as well, right. The amount of ideas I have kind of really brilliant just to blow my trumpet, like brilliant ideas in terms of branding and marketing and what we can do to kind of drive those forward, but the limitations as well. But I feel like I've been doing really well at work and then suddenly when it comes to after work hours, it all goes out the window. I don't have that structure, it's just this big void. And yeah, it has been difficult relationship wise because Nitzan traditionally has taken on way more than me. It's been very one sided relationship outside of work. She books the holidays, she plans them. Like when it comes to cooking, she'll buy the ingredients and plan. And I would take kind of I'll cook on this day and the other, but I haven't prepared bu. It'll be 07:00 p.m.. I don't know. I haven't got the ingredients. I don't know what I'm going to cook. And it causes friction. And that's just one example of the kind of way that friction in a relationship. Peter Shankman [00:17:22]: We try to keep these to 15 minutes because ADHD but tell people how we can find you and we'll definitely have you back. Konrad Sanders [00:17:29]: Yeah, I go off on tangents. Peter Shankman [00:17:31]: No, it's cool. I love it. I love it. I can relate. Konrad Sanders [00:17:34]: Yeah. So find me. LinkedIn is the best place. I'd say. Comrade McKay. Sanders. S-A-N-D-E-R-S-I talk about ADHD on there. I talk about copywriting and content strategy, I talk about my agency journey. And, yeah, there's so much more to talk about, but as you know, I will go off on many different tangents and not be very succeed, but I hope there's been some value and some interesting interest there in what we've chatted about today. Peter Shankman [00:18:02]: No question about it. Really appreciate it, guys. We're talking to Conrad Sanders. Really interesting stuff on how to survive ADHD. When your partner doesn't have it, you do, and you work with them as well. My God, that is just I can't even get over that. That's very impressive. We will definitely have you back, guys. Thanks for listening to Faster Than Normal- we love when you listen, we love when you comment. We love your emails. Send me a note, let me know how we're doing. The book The Boy with the Faster Brain continues to rocket the charts. We are thrilled for everyone who has purchased it. I am greatly appreciative. And we're changing the world about ADHD. One book and one podcast recording at a time. We'll be back next week in another episode. Have a great week. Stay safe, stay humble. — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at shankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week! 

Marketing is the foundation of any successful business, and consistency is key. By developing effective strategies and maintaining a strong online presence, businesses of all sizes can generate more leads and increase revenue. In this episode, Neal Schaffer shares his life and work as a fractional CMO. He discusses marketing and its three main components: Organic, Paid, Earn. Neil shares his insights on developing effective marketing strategies and increasing lead generation for businesses of all sizes. From startups to mid-sized companies, Neal shares how to build a strong marketing foundation and reach potential clients through multiple touchpoints. Tune in now!Love the show? Subscribe, rate, review, and share! https://www.seilertucker.com/podcast

Welcome — On this episode of ModCom, John picks the brain of social media marketing expert Neal Schaffer as they explore the landscape of Influencer marketing particularly in the the B2B space.Checkout Neal's podcast, "Your Digital Marketing Coach with Neal Schaffer" here: https://podcast.nealschaffer.com/___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Isn't it time you got serious about short form video?Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts.If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people.There's probably never been a greater way to grow your personal brand, and build that know, like and trust factor at scale than with short form video content.Even if you're feeling late to the game this is a great time to go full speed ahead with short form video this year.To spark this conversation I've invited Digital Marketing coach Neal

► 5 tips to get free backlinks and improve your B2B SEO. ✔ Neal Schaffer's is host of 'Your Digital Marketing Coach with Neal Schaffer's podcast'

It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some decentralization, further personalization and a push back to one-to-one interaction, data skills, the rise of super-apps, where is automation going, new responses to the shift in data, GA4, serious use of AI, consumers' expectations of brands, and lots more! We were delighted to have our host Will Francis chat with: Ken Fitzpatrick of the DMI, Neal Schaffer, Caitlin Seele of Drift , Kate Toon, Clark Boyd Julie Atherton, Alison Battisby, Cathal Melinn, Katrina Noelle, Stephen Walsh, and Chris Coomer of Neil Patel Accel From now until the end of the year, we will feature on our library further investigation of what 2023 may bring, including our December 13 free webinar. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us!

We are living in the Age of Influence.  After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today's world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice. His successful podcast, Maximize Your Social Influence dives into all things social and digital. In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing. We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it! He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas.  We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn't about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand.  Website: https://nealschaffer.com/ Podcast: Maximize Your Social Influence Podcast with Neal Schaffer Books: The Age of Influence: The Power of Influencers to Elevate Your Brand Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Maximizing LinkedIn for Sales and Social Media Marketing Windmill Networking Social Media:  https://www.facebook.com/NealSchafferPage/ https://www.youtube.com/NealSchaffer https://www.pinterest.com/nealschaffer/_created/ https://www.linkedin.com/in/nealschaffer/ https://twitter.com/nealschaffer https://www.instagram.com/nealschaffer/ Support the show (https://www.patreon.com/bePatron?u=23010497) Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to learn how to apply SEO on social media - especially on Youtube? In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/361.

Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more about what this podcast is about! You can also learn more about me here by clicking any of these links:WebsitePodcast WebsiteAmazonLinkedInTwitterFacebookInstagramYouTubePinterest

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Social media is one of the most popular ways to grow your business. It has been proven that a company with a social media presence can increase their sales by as much as 300%. A study from Edelman showed that companies with more followers on social media had higher market share and profit. The study…

Today we're diving into the story of Neal Schaffer. He specializes in helping marketers figure out How you choose to spend your time, money based on what your KPI's are. This will be a great story of how someone out in the world works to figure out how to do this for their own business and others. Plus, we will talk about how everyone is wondering if Pinterest marketing is still worth it. Hint, it's tied to ROI.

Influencer marketing has been vastly misunderstood. It's not just celebrity accounts with tons of fake followers. It's your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message. In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience. In this episode, marketing expert and author of The Age of Influence, Neal Schaffer, discusses how you can use it effectively.Show TopicsRank with expertiseUnderstand the value of influencer marketingFill in the gaps before using influencer marketingCollaborate with content creatorsPost content your followers want to readInvolve experts to build credibilityShow Links Check out Neal SchafferCheck out The Age of Influence, The Power of Influencers to Elevate Your BrandFollow Neal Schaffer on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Attracting new customers is getting harder due to disrupting trends, such as declining television viewership, growing social media audiences, and higher usage of ad-blocking technology. Yet, you can be more effective and gain a competitive advantage through the power of influence marketing.  Stacy Sherman and guest Neal Schaffer reveal best-kept secrets to identify, approach, and engage valuable influencers who help you get new clients and increase customer loyalty. You'll also learn leadership tactics to inspire and uplift others for optimal results.  Get more info at: DoingCXRight.com/podcasts

In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two.Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing.In this episode of the Business of Marketing podcast, Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO's need to learn to run a better marketing organization.Conversation points:Neal, later on I want to get into talking about becoming a Fractional CMO and what that is, but first I want to learn about your background in social and digital marketing. So please share with us how your experience in social led into Digital Marketing, and how that supports your approach to helping businesses today. Neal, as someone who has studied social for years from a business standpoint. I'm sure you've seen a lot of evolution in both the “view” of the importance in social media as well as the technology stacks behind it. For the marketers listening, which do you think is most important to understand... The “WHY” portion of social - OR - the more technical (and always changing) “HOW” to do social? There was a time when Social and Digital could be interchangeable when talking about Marketing. And while Social is a “part” of Digital, they are not the same. Do you think some organizations still struggle to separate the two? Neal, let's talk a bit more about your role as a Fractional CMO. In what kind of situations might an organization be when they look for a Fractional CMO as opposed to having someone in-house? Earlier I mentioned that (in my opinion) the best CMO's have a strong technical background that is paired with leadership skills and experience. Which do you see companies lacking the most in their CMO's? Understanding of how to lead a Marketing organization - OR - understanding the technical aspects that are critical to today's digital landscape? Let me ask you, on a scale from 1-10, when you get the chance to peer inside of a mid to large size company to examine their digital marketing maturity: Where would you say most companies think they are (on a scale of 1-10) versus where they actually are on that scale? Neal, we both regularly have large speaking engagements, and I know you do a lot of Keynote speaking around the world.For me, I get some of the best questions from people when they approach me just after I walk off stage. Can you share with us any interesting moments or regular questions that you have received after giving a keynote? Well Neal, I am tremendously grateful for your time and insights today. Before we go, please tell us where to find you, your blog, your books, and maybe even catch you speaking. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In part two of this two-part episode, we're joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence'. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media's favorable inclination toward short-form video.

Meet Social media expert Neal Schaffer. He's come a long way since becoming one of the first people to join Linkedin (true story) — he's a social media consultant, fractional CMO and author (just to name a few of the many hats he wears). And now he's making an appearance on the podcast to share his most important lessons learned over the course of his illustrious career. Do you have to be on every social media platform? Should you trust your gut when it comes to content marketing? What's going to happen with TikTok? Listen up to find out.

In part one of this two-part episode, we're joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence'. Neal discusses the change in the digital marketing landscape, how it's shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption.

The internet thrives on great content. Somebody has to write it, and while some people say AI could replace writers, that's not going to happen anytime soon.That's a topic I talk about in this week's interview with the expert content marketer, Pam Didner. Smart content marketers write books, articles, or publish content that aligns with a product or service that they create. Non-fiction authors like Pam will write a book about a topic which potential clients find interesting so they may then hire the author. Pam also talks about writing for the sake of writing, which can be fun but it's not necessarily something you do with commercial intent. I've interviewed a number of non-fiction writers for the Become a Writer Today Podcast, and if you like this interview with Pam, check out my chat with Neal Schaffer.In this episode, we discuss:How to make your content stand outWill AI change how content marketers do their jobKey analytics and stats to look out forHow writing a book can boost your careerResources:Pam DidnerNeal Schaffer InterviewThe Modern AI MarketerEffective Sales EnablementGlobal Content MarketingSupport the show (https://www.patreon.com/becomeawritertoday)

When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees to yield more influence for your brand through social media? Are Instagram and TikTok still the ideal places to invest time and energy? Of course not, and this is something today's guest, Sandra Long, has been speaking and writing about for nearly a decade, including her definitive work "LinkedIn for Personal Branding." When you and your company are ready to influence the influential demographic that is on LinkedIn, listen in as Sandra uncovers both how to improve our personal branding and influence on LinkedIn as well as how brands can leverage the influence of their employees on the unique and often misunderstood social network that is LinkedIn. For more information: •Sandra Long on LinkedIn: https://www.linkedin.com/in/longsandra/ •LinkedIn for Personal Branding on Amazon: https://www.amazon.com/LinkedIn-Personal-Branding-Ultimate-Guide/dp/B08VCQWRQ8/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today.  Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should leverage the potential of influencer marketing. I also have a podcast called Maximize Your Social Influence where I present my views on all things social and digital: Neal helps businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. Follow Neal: https://nealschaffer.com/ageofinfluence Linkedin: https://www.linkedin.com/in/nealschaffer/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful "peer-to-peer" influencer leadership, specializing in "earned-influence" personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social's key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta's strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens 'Innovation Enterprises Brand Innovation Summits' around the globe. She has spoken at SMW; Crowe Horwath; SAP'S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard's and Tribeca's Disruptor Foundation. For more information: •Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell •The Social Architects: www.TheSocialArchitects.co •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Buzz 1: “A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.…[despite] insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration…email marketing still remains one of the surest ways of reaching out to customers.” (https://www.sendx.io/blog/email-marketing-trend) The Buzz 2: “Some of the latest trends in email marketing: the AI revolution, laser-focused personalization, dark-mode emails, interactive email campaigns, preference to mobiles for checking emails, and making use of user-generated content.” We'll ask Kirsten Boileau, Lindsay Miles, Ashley Melendez and Neal Schaffer for their take on The Future of Email Marketing: Will You Open It?

The Buzz 1: “A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.…[despite] insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration…email marketing still remains one of the surest ways of reaching out to customers.” (https://www.sendx.io/blog/email-marketing-trend) The Buzz 2: “Some of the latest trends in email marketing: the AI revolution, laser-focused personalization, dark-mode emails, interactive email campaigns, preference to mobiles for checking emails, and making use of user-generated content.” We'll ask Kirsten Boileau, Lindsay Miles, Ashley Melendez and Neal Schaffer for their take on The Future of Email Marketing: Will You Open It?

Neal has a fractional CMO consultancy where he helps them setup and get good leads from the digital market, spent 15 years in Japan working b2b. He clearly explains on how to maximize ROI when running campaigns. Neal talks about the benefits of partnering with other companies so as to share your network and broaden your boundaries. Gives tips on how to get influencers that will efficiently market your company. Leveraging social media to bring more leads to your company. More so getting clients from LinkedIn to your clients. He gives us tips on revenue generation ideas where it all goes back to the basics search. Social and email. Your competitor has already listened to this episode that's why he is above you in ROI, don't miss this episode. This cast covers: Indications that your business needs fractional CMO services (1:26) Most problems that company's face (2:35) Tips on how to find social media influencers (4:35) Powerful social media tools your should have (7:41) Neal gives revenue generation ideas that impact companies (20:35) Social Media as a powerful tool (21:35) The power of choice is really incredible (27:00) Additional Resources Neal Schaffer on LinkedIn @nealschaffer on Twitter Website: nealschaffer.com Book: Age of Influence available on Amazon and worldwide Podcast: Maximize your social influence podcast Suggested Video: Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. https://jesstiffanyconsulting.com/wrong Jess Tiffany is an author, speaker, strategist, podcast host and marketing consultant. He is a #1 International Best Selling Author (Growth Hacking: Strategically Grow Your Business Connections from Zero to 10K in 365 Days), Marketing Strategist, C.E.O. of MNU e-learning and MNU Digital (Minneapolis Digital Marketing Agency). As a business and marketing strategist, Jess is very passionate about his in-depth service offerings like finding businesses $50k in hidden revenue opportunities in under an hour. Upon request, Jess coaches businesses to higher revenue, lead generation strategies, joint venture creation, unique proposition isolation, and implementations. Jess utilizes over 100 dynamic business strategies to cause mass growth in company sales and profits. For those who are unable to work with Jess, he does offer an online version called the 52 Week Industry Domination Training. This program has been called “the most powerful and dynamic client attraction program ever created!” Jess Tiffany's other platforms and resources To have Jess speak or train your organization on revenue generation, LinkedIn Optimization and Marketing, or Social Selling. https://jesstiffany.com/speaker/ See the beta of a new coming social media platform that is making social media fun again. https://jezster.com To grab our free LinkedIn Marketing Cheat Sheet go to https://mnudigital.com/linkedin-marketing-cheat-sheet/ To Check out our online e-learning system go to https://jesstiffanyconsulting.com/guidedtour --- Support this podcast: https://anchor.fm/jess-tiffany/support