Podcast appearances and mentions of susan emerick

Susan Emerick, a Digital & Social Marketing Strategist, discusses the value of life-long learning as well as her experience attending the MS in Marketing Research program at Michigan State University online. Susan also talks about the process of writing her own book and teaching content and strategy mastered throughout her career. Susan also shares helpful advice to those beginning their careers in the market research industry.

Susan Emerick. Now, Susan and I got back a long way. You see, Susan wrote a book called The Most Powerful Brand on Earth about empowering employees, integrating partners through advocacy. She wrote this when she was championing the very same philosophy at IBM. I read this book back in 2014 and it changed my thinking around social media marketing. Since then I’ve met Susan several times and apart from the fact I can’t believe I get to talk and meet with one of my advocacy heroes, I love working with her. Susan, welcome to my little campfire chat!

In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About our guest Susan Emerick is one of the early visionaries that helped defined the influencer marketing space both at her pioneering influencer programs she launched at IBM and as an educator, speaker and author of the book “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media (2014). What you will learn: what is Influence Marketing? What are the main influencer categories? What are the typical business objectives marketers should consider? How influencers leverage visual social networks? What is the end-to-end process for launching an influencer marketing program? What are the pitfalls marketers should watch out for? What are the most essential tips on how to get started? And much more Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Ready to become a pro visual storyteller? Schedule a FREE appointment!

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? ----more---- Why it Matters: In our focus on big data and data science, have we dehumanized marketing? This episode talks with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   To the point in 3 Minutes Does awareness, engagement and loyalty no longer matter? Emerick & Greenglass   OUR GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program. YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program.   _______________________________________________________ ABOUT WVU Marketing Communications Today Radio WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just addresses what Susan as an industry pioneer sees as emerging social media trends for the use of data.   ----more---- You can hear the full 22 minute interview here:  Is “data-driven” the buzz kill for marketing? Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program. OUR GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program. _______________________________________________________ ABOUT WVU Marketing Communications Today Radio WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   ----more---- YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi was recently recognized as among the Top 10 Most Inspiring People in Sales Lead Management, as well as Tope 20 Women to Watch in Sales Lead Management. She  has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program. OUR FIRST GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program.

Diva Tech Talk interviewed Susan Emerick, Global Marketing Executive at IBM (www.ibm.com), educator and author.  Susan’s expertise highlights how far the technology industry has come in empowering clients to transform their businesses and develop competitive advantage using advanced analytics and cognitive computing.  Her book:  THE MOST POWERFUL BRAND ON EARTH guides marketing professionals, navigating digital and social media.   Susan credits her bucolic Midwestern upbringing, as one of five children, in a “country” environment for starting her interest in tech. “Science was actually something that inspired me, concepts of nature and patterns and how you apply those patterns to life.” Her first technology immersion was during two Michigan State University internships at General Motors (www.gm.com), in Flint, Michigan.  Then after graduation, with a marketing/advertising degree, she migrated to Syracuse, New York where she worked on large brands including megabrand Snapple (www.snapple.com ).  She then moved back to Campbell-Ewald (www.c-e.com), where she worked on direct response projects, developing customized consumer applications, for Planters Peanuts (www.planters.com ), Johnson and Johnson (www.jnj.com ), and GMAC (now Ally Financial: www.ally.com).  In these experiences, “there was a thread of technology through how you are reaching customers directly, in personalized ways.” Susan then moved to Comerica Bank to work in the direct marketing department, responsible for the merger of the brands of Comerica and Manufacturers Bank. Susan then moved to Gale Research, (www.gale.com ) the largest publisher for school and university libraries when Gale was moving textbooks to CD-ROM.  From there Susan jumped to being the Brand Manager for Thomas, The Tank Engine and Friends (™) for Handleman Company.   Susan was then recruited by IBM (www.ibm.com)  to apply direct response expertise and data management practices to build their integrated marketing communications practice.  At IBM, Susan loved “the ability to always experiment and evolve with emerging technology,” that the company gave her. One of her favorite projects was building IBM’s global Web presence, “and seeing how to take that global Web presence and localize it across the globe, into different languages, to be able to connect with customers and really help them to understand very complex technologies and break it down into meaningful experiences.”   Another key project that Susan worked on was building IBM’s social media listening practice and influencer marketing practice. Throughout her robust career, Susan has relied on many of her personal strengths including curiosity, not being afraid of change, open-mindedness and the ability to collaborate, well, with multi-disciplinary teams. “Women are always in a position of having to prove their strengths, and pushing boundaries. Modeling the way with professionalism, with poise and gratitude, always helps you get that step ahead,” she said. As a self-described technology pioneer, Susan believes in The Rule of The Internet: “One – Nine – Ninety.” The rule states that one percent of people will be true innovative leaders spearheading engagement, nine percent are following those leaders, and 90% are slow adopters and skeptical.   “I will always either be in the 1%, as I experiment, or in the 9%, emulating leaders I respect,” Susan said.  Her top three leadership lessons for women and girls include: No one knows your passion better than you. Lead by example and model the way. Leadership is not a title; it is earned through trust, respect and inspiring a team. Balancing her career, her extended family, and her professional development, Susan feels blessed by her husband, Mark (“a true partner”).  Principles of always aligning her professional passions and her ethics have helped her achieve balance, supplemented by a very strong work ethic. In addition to her IBM career, and her book, Susan is an adjunct professor at West Virginia University for the Reed School of Media, where she developed a graduate course in data-oriented social media optimization and is also a guest lecturer for the Carnegie Mellon University.  She also serves on boards for many professional marketing, social media and marketing measurement associations.  Susan’s core belief, succinctly, is: “Everything you need is inside of you. Find your purpose; find your passion.   Let it lead you.” Contact Susan Emerick at her personal email:  emericksf@gmail.com or Twitter handle: @sfemerick.  For the full blog write up, make sure to check us out on online at www.divatechtalk.com, on Twitter @divatechtalks, and on Facebook at https://www.facebook.com/divatechtalk. Follow our show and tell us what you like with an online review.

Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of “Brands Rising”.Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy. Prior Susan led global enterprise social business and digital marketing programs for IBM where she led the technology giant’s social media strategy including social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards. In her current role, Marketing Director of Individual Markets at Blue Cross Blue Shield of Michigan, she leads customer acquisition and retention marketing communications strategy for the Individual Business Unit (IBU) where she is applying her extensive brand management, digital, social media and technology transformation experience to develop growth strategies for the emerging retail individual insurance market in Michigan.She serves on the advisory board of Social Media Association of Michigan and Social Media Today. Susan has served as a long standing member of the Word of Mouth Marketing Association where she serves on the Research and Measurement Council, and in 2013 she co-authored the WOMMA Influencer Guidebook. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators, in 2015 Susan was named amongst the 50 Influential Women in Digital Marketing by TopRank.She joins us from Detroit, Michigan to discuss the role of the Enterprise Digital Strategist.

Interview edition - Chris Boudreaux and Susan Emerick, co-authors of "The Most Powerful Brand on Earth," talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you're looking to get a program started.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Follow Kathy on Twitter NOTE: Chris did not make the call...however, content was covered.   Scaling the Human Factor with Employees Among a brand's best champtions are its employees. Social is always about relationships and building trust. It's people to people interaction. Research shows that customers trust people like ourselves far more than executives.  So how do we turn employees into powerful, socially engaged advocates?  Join me June 12th for a great conversation with author Chris Boudreaux.   About CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global consultancy, Chris is a globally recognized thought leader in social and digital technologies, operations, and governance. In 2011, he co-authored published The Most Powerful Brand on Earth with Susan Emerick of IBM.  He is a governing member of the Word of Mouth Marketing Association, and his site, SocialMediaGovernance.com, serves practitioners worldwide.        

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content, Employee Experts, and the Social Enterprise On the front lines of huge content, big data and employee advocate programs, IBM has managed to successfully lead a number of social  shifts. How does a large company empower employees to build both personal influence, and be powerful company brand advocates? What are the lessons in becoming more content-driven / employee content-driven? What about big data? Join us Thurs, Aug1, for an insightful chat with IBM's Susan Emerick. About Susan Emerick leads global enterprise social business programs for IBM, a company with more than 430,000 employees. A passionate marketer and speaker, she enjoys redefining marketing “as we know it” as a result of emerging technology & big data. In 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement. In 2011, Susan was named to the iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creative professionals, strategists, and  innovators. Susan uses her expertise to influence the standards of word of mouth research and measurement. Her book, The Most Powerful Brand on Earth, How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which she co-authored with Chris Boudreaux will be available in September.