Podcasts about marketing insider group

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid.  These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI? To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test in partnership with Renegade.com and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the way of the future.  On top of exploring the test results, we also cover whether AI will replace SDRs, copyright and plagiarism concerns, and more. Don't miss it! What You'll Learn Who writes better content: Humans, Bots, or Hybrid The methodology behind the report The future of AI and content creation Check out the test results at https://cmohuddles.com/man-vs-machine-content-report For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

For Episode 155 of the Wealth On Any Income Podcast, Rennie is joined by Michael Brenner.Michael is a Top Chief Marketing Officer, Content Marketing and Digital Marketing Influencer, and an international keynote speaker. He is also the author of "Mean People Suck" and "The Content Formula" and the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency. Michael has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for many thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike.Have you heard about ‘The Content Formula'?In this episode, Rennie and Michael cover:01:55 How Michael's frustration as a salesperson with the support he was getting led him to a career switch to marketing.02:52 Michael shares the most important thing to focus on when it comes to marketing.03:38 The charity that is special to Michael, a local charity in his county called NorthStar.04:49 Michael shares who his target market is – people just like him!05:43 Michael shares a little about his biggest failure, which is the focus of his book ‘Mean People Suck' and what else he learned from that experience.08:16 Rennie and Michael discuss how it is “survival of the friendliest” not “survival of the fittest” when it comes to human (and wolf pack) success.10:02 Michael shares a little about the focus of his book ‘The Content Formula' and how you can get a copy by connecting with him on LinkedIn (https://www.linkedin.com/in/michaelbrenner/) and sending him a message you heard him on our podcast.11:14 Michael shares his favorite tip to answer the question ‘What's the one piece of content, what's the one type of marketing story that every company should focus on?'.“In the book, The Content Formula, I talk about how every company should be sharing the things that they know, the things that are helpful to their target audience. Those messages are much better received - it almost sounds ridiculously obvious - than what we think we're supposed to be saying, ‘Hey, we're awesome, we're great, buy our stuff because it's better than the next guy's'. And no one wants to hear that. It's like the analogy of the guy that walks in the bar and says, ‘Will you marry me?' No one's going to say yes to that. But you know, the person who walks in the bar and says, ‘Hey, everybody, how you doing? What's going on'? The person that asks questions, the person that seems interested, that shares interesting stories, and tells people what might be helpful to them, that's how you can generate and attract the target audience that you want and grow your business.” – Michael BrennerIf you wish to contact Michael visit his LinkedIn profile at https://www.linkedin.com/in/michaelbrenner/To get a free PDF of the book, The Content Formula send Michael a LinkedIn message, that you heard him on the Wealth On Any Income Podcast.If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable program ‘Wealth with Purpose'.Rennie's Books and Programshttps://wealthonanyincome.com/books/Wealth with Purpose:https://wealthonanyincome.com/wealthwithpurposeRennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

Content marketing shouldn't be difficult, yet it is for so many businesses. Our special guest today, Michael Brenner from Marketing Insider Group, is a content marketing expert. We will dig into all things content marketing including what it is, how it drives growth, common content marketing mistakes, and how to effectively measure ROI.

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week's guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating content that your audience actually wants, and the best ways to find that out. They also talk about how to optimize your content, refreshing and repurposing, and ways to measure your content's effectiveness. Find out: What it means to optimize contentHow to optimize contentBest tools for researching content topics Important links & mentions:Michael Brenner on LinkedIn https://www.linkedin.com/in/michaelbrenner/Marketing Insider Group https://marketinginsidergroup.com/Content10x.com https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester who shares four predictions that have caught his eye from Forrester, Gartner and Marketing Insider Group. Ian then goes backstage with Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who we originally met in episode 137. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy's, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. As Todd shares, he has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market. As promised, when he was on the show last time, Ian and Todd dive a bit more into this, de-postioning and discuss an article he recently published on Branding Mag. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about artificial intelligence writing content and his experiments with ChatGPT that he shared in an article for the Content Marketing Institute. Enjoy! — The Links: (If the website or podcast app syndicating this content doesn't display the links - please visit: https://rockstarcmo.com, or find us at Spotify, Apple, and all good podcasting apps) The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Todd Irwin on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: It's time to Measure Customer Health for Your Executive Dashboard - Ross Graber, Forrester  21 Marketing Trends You Need to Know For 2023 - Michael Brenner, Marketing Insider Group Gartner Identifies Top Trends to Impact CMOs in 2023 - Gartner Press Release Predictions 2023 - Forrester (PDF) Todd's agency - Fazer De-Positioning: The Secret Brand Strategy Apple and Starbucks Won't Tell You About - Todd Irwin, Brandingmag Purpose Should Be a Business Imperative, Not an Agency Awards Strategy - David Baldwin, Brandingmag ChatGPT: The Future of AI in Content Is in Your Hands - Robert Rose, Content Marketing Institute Experience Advisors Mastodon  The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube 19-2000 by Gorillaz on Spotify   Please get in touch if you have any thoughts or suggestions on the topics we discuss.   — Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

The world of content marketing is filled with so many possibilities that in no time it can become very overwhelming and confusing. So this episode is dedicated to making sense of content marketing so that serves and sells.  The host Roshni Baronia is in conversation with Marissa Pick, who specializes in digital transformation, social media strategies, and personal branding. Together they peel back the layers of how content marketing can work for small businesses. She also discusses The steps to identify your audience and what they want to see from you The variety of ways to share your content, includes blog posts, social media, email marketing, and more. Here are some steal-worthy points that are being discussed in this episode: How should one decide which channel of content marketing is best suited for them?  Best practices for the top channels that small business owners can use for content marketing Tips and strategies for selling through content Podcasting trends from the lens of a digital media strategist Check out the episode to learn more… About the Guest Marissa Pick is the founder of Marissa Pick Consulting LLC, where she provides strategic consulting focused on Digital Transformation, Content Marketing, Social Media Strategy, Personal Branding, and more. She utilizes strong communication skills to interface with key influencers and decision-makers and provides training and ongoing development while helping to strengthen stakeholder relationships. She has a proven aptitude for increasing traffic, driving sales & revenue, and a proven ability to improve the overall digital experience. Honors include being named as one of Marketing Insider Group's Top B2B Marketing Experts to Follow, named as one of Design Rush's Top 30 New Jersey digital marketing agencies, included by CVENT as one of the 20 Event Professionals You Should be Following, and more.  Marissa holds a Master of Public Administration from Fairleigh Dickinson University, where she graduated with Honors. She received her B.A. in American Studies from Brandeis University. Join https://www.roshnibaronia.com/ace-the-sales-club/ (Ace the Sales Club) to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff! If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via https://podcasts.apple.com/in/podcast/ace-the-sales-selling-secrets-for-women-entrepreneurs/id1511421539 (Apple) or Android phones To get in touch with the host Roshni Baronia visit: http://www.roshnibaronia.com/ (www.roshnibaronia.com) **Ace the Sales is brought to you by https://sites.google.com/view/dfyp/home (Done-for-you-podcasts), a full-service podcast launch, production, and management company for experts and entrepreneurs. https://calendly.com/dfypodcasts/consult (Get in touch) to start your podcast journey**

How the world's most successful marketers decide what to create, where to distribute it, and how to measure it.  Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever-growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business? It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how?  In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer. You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.  Are you ready to rethink your 2017?Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand. The benefit of digital marketing is that we have the data to measure what works and what doesn't. That's why you need a marketing strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present digital marketing ROI. Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He'll get right to the heart of what content to create, how to distribute it, and how to measure results you can brag about to your boss. At the end of this session you will be able to:• Produce the right content for the right people at the right time• Optimize content for each phase of the buyer journey using business metrics• Measure the Return on Investment (ROI) for your marketing budget Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they'll be willing to listen to what you have to say. Michael spoke with us about the importance of consistency in content marketing, why you shouldn't be afraid to be basic, and how touchpoints can help you be more efficient with your funding.Show TopicsDefine the role of marketingDon't talk about your productFind new ways to advertiseShow up on a regular basisBe basicPay attention to the customerFill in blind spotsFocus on touchpointsAnalyze what doesn't workHire curious writersShow Links Check out Marketing Insider GroupFollow Michael Brenner on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Michael Brenner is the CEO of Marketing Insider Group, a content marketing agency focused on increasing ROI and generating leads and sales. He is also the author of Mean People Suck, where he details how professional empathy wins over a negative culture in any situation and industry. He has over 25 years of experience in the corporate world and previously worked for companies like NewsCred, SAP, ICR, and Nielsen. Michael graduated from Saint Joseph's University with a degree in English.  In this episode… How do you write engaging content that solves a consumer's problem? Is it possible to reduce your ad spend while improving your ranking, generating traffic, and boosting sales? Creating SEO-driven content begins with writing an engaging article from beginning to end. According to Michael Brenner, you have the opportunity to capture your audience with your headline, the first sentence, and the first paragraph — the first impression really counts! Michael says that about 80% of people will only read the headline before engaging with the content. So how do you create content that instantly grabs consumers and converts them into customers? In this episode of the Quiet Light Podcast, Joe Valley sits down with Michael Brenner, CEO at Marketing Insider Group, to talk about writing and publishing quality online content to grow your brand's traffic and leads. Michael discusses how to demonstrate industry expertise through your content, the power behind an effective headline, and Marketing Insider Group's typical timeframe for generating ROI. 

90% of CEOs think that their organisations have empathy for their employees and customers, but the number of employees that agree with this is less than half. Employee engagement is now more important than ever and many leaders aren't aware of lack of engagement until it's too late.In this episode, Tribal Impact CEO Sarah Goodall and Michael Brenner, CEO of Marketing Insider Group and author of 'Mean People Suck' discuss:✔ Why Mean People Suck? Michael's new book✔ How Engaged are employees really?✔ Using empathy to create a happier life✔ What can leaders do to support employees?✔ Activating a Company

Marissa is an innovative, prolific Senior Marketing Director with a demonstrated track record of achievement in digital marketing, social media advertising, B2B and multichannel marketing, content development, campaign planning and management, brand communications, audience development, and community building. Utilizes strong communication skills to interface with key influencers and decision makers, provide training and development, and strengthen stakeholder relationships. Proven aptitude for increasing traffic, driving sales/revenue, and enhancing the overall digital experience.Honors include being named as one of Marketing Insider Group's Top B2B Marketing Experts to Follow (2022), Named by CVENT as one of the 20 Event Professionals You Should be Following (2021), Top 29 Event Industry Influencers to Follow by G2 Planet, named as An Influencer by Hubilo in their 2020 Ode to Women In Events Industry, nominated as one of Eventex's 100 Most Influential People in the Event Industry, named a Top 5 B2B Content Marketing Influencer on Social Media by B2B Marketing, and more.You can follow Marissa on Twitter @MarissaPick, and visit her blog Marissa's Picks at marissapick.com.

On the final episode of Transform It Forward season two, Paul is reflecting on some of the most interesting, insightful and thought-provoking interviews of the season. From content marketing to the events industry, Paul and his guests have covered a wide range of topics on season two of the podcast, all through the lens of the cutting-edge transformations we're seeing in society today. As we close the door on 2021 and look ahead to 2022, Paul is counting down some of the most memorable clips from season two of Transform It Forward. Listeners will hear clips from: Aviva Fink, Vice President of Growth and Partnerships at Reonomy, on the future of commercial real estateVince Padua, EVP and Chief Technology and Innovation Officer at Axway, on the nature of digital transformationMichael Brenner, CEO of Marketing Insider Group, on the rise of digital marketingDaphne Hoppenot, founder of The Vendry, on the future of the events industryJacqueline Teo, Global Chief Digital Officer at HGC Global Communications, on change managementInterested in learning more about the show? Check out our website: https://www.transformitforward.com/

It happens to the best and most experienced writers. You sit down to write, but you have no idea how or where to start. Content inspiration doesn't come easily, and yet you have a deadline to meet. According to a Marketing Insider Group report, the content marketing industry was worth $300 Billion in 2020. And it's expected to keep growing as marketers and businesses continue to value content creation, especially for search engine optimization. Link to the article: https://viralsolutions.net/where-to-find-content-inspiration/?utm_source=podcast&utm_medium=podcast-episode&utm_content=where-to-find-content-inspiration November 30, 2021 by Shannon Kegerries

Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar. Michael Brenner is a Best-Selling Author, Keynote Speaker, and CEO of Marketing Insider Group providing content marketing strategy, Speaking, and Writing. He is co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks and his writing has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He has also been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Over the last two decades, he has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt, and as an executive at ICR, SAP, and Newscred, his innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change. When he's not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces. Filled with marketing insights and discussions about which strategies truly deliver impact on the bottom line, don't miss tuning in to this episode of The Leadership Standard hosted by Gair Maxwell and featuring guest Michael Brenner!

As companies seek better ROI for their marketing efforts today, more and more brands are turning to quality content as their number one tactic. On this episode of Transform It Forward, Paul sits down with Michael Brenner, CEO at Marketing Insider Group. Michael is a globally-recognized keynote speaker on leadership, culture and marketing, and the author of the bestselling book The Content Formula. As an influencer and thought leader in the marketing space, Michael helps companies attract and win new customers through strategic content that cuts through the clutter in the online world today. During the episode, Paul and Michael discuss what goes into a great piece of content, how it can give your brand a boost, and what changes we're seeing in the content marketing landscape today. Learn more about Michael Brenner: https://www.linkedin.com/in/michaelbrenner/Interested in learning more about the show? Check out our website: https://www.transformitforward.com/

Martech é a combinação de marketing e tecnologia. É uma ampla categoria de ferramentas que alavancam a tecnologia para ajudar as empresas a atingir seus objetivos e obter eficiência em conteúdo, campanhas, dados e tarefas. Apresentação: Cassio Politi (Tracto). Convidada: Raquel Lebrão (Gentrop). Perfil da convidada no LinkedIn: https://www.linkedin.com/in/raquellebrao. Site da empresa: https://www.gentrop.com/. Anote algumas outras referências citadas no podcast. Definição de martech do Marketing Insider Group: https://marketinginsidergroup.com/marketing-strategy/what-is-martech/. Dados de martech do Wild Fire PR: https://www.wildfirepr.com/blog/20-stats-every-martech-professional-should-know-in-2021/.

Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights [03:01] – Michael introduces himself Michael has been working for 25 years in sales, primarily in corporate marketing. He founded Marketing Insider Group, a content marketing agency, six years ago. This company helps businesses grow through organic traffic using consistent content and empathetic marketing strategies. [04:15] – What do you think about marketing? On a consulting call, Michael would usually ask what the client thinks about marketing. Most people confuse marketing with advertising. Marketing is forwarding your company to the people whose problems you can solve. [06:13] – Busting marketing myths Marketing and advertising are not the same. You don't need to hire a social media person right away. It's more sustainable to invest in organic traffic than ads. Organic engines allow you to build an audience and encourages them to engage by providing valuable interactions. Marketing is about earning trust and gaining attention by introducing your company, not promoting your products. [12:22] – How to find your ideal customers Buyer profiles shouldn't be about demographics but their interests. When they know they're being targeted, audiences tend not to engage with your content. Be specific about the concerns you want to address to attract the right audience. [16:28] – Finding the moment of inspiration Don't focus on why people chose your product or service. Instead, hone in on the moment of inspiration behind that why. Agency owners often do great work that's not reflected on their websites. Share your founding stories before anything else. [18:16] – Using content to learn about your target audience Start with an SEO-based foundation. Identify the keywords that people are using. Seek to help rather than to persuade, promote, or sell. Come up with a list of keywords that your company could rank highly on search engines. [20:51] – Narrowing down your keyword list Go big, then go small. Scrape your website and build a heat map. Whittle down the keywords by looking at the CPC before ranking them. Lastly, consider a keyword's value, ability to rank, and competitiveness when creating the final list. Figure out the pain points of your audience. [23:15] – Determining the strategy for content creation The keywords should ideally straddle the funnel. Focus on the top of the funnel first. [25:23] – Should you build links or better content? Spammy links have lost their value. Quality content on your website should still be of utmost priority. These help drive organic traffic. Earning external links from high domain authority and relevant websites can be an option too. [27:27] – Getting links organically Knowing your target audience's pain points and writing about them generate great links. Look at the trends, insights, research, and infographics. You can do guest posting to add value for your clients, but such strategies are not advisable for an ROI-driven business to invest in. [30:15] – Crafting expert level articles Take the identified focused keyword. Look at the buyer intent behind the headline you created, then Google it. Read through the top 10 results on the first page. Doing so allows you to get a good grasp of the topic. [32:28] – Promoting content You can try connecting your social media to your RSS feed to publish your content automatically. However, don't focus too much on social media. Organic traffic accounts for 75% of visits to a website. A newsletter is a great way to boost organic traffic. [35:51] – Building a list Growth hack your way into a downloadable guide. Take your first ten articles and bundle them up into an ebook. Put that on a landing page that requires people to register with an email address. Setting a conversion point in place is essential in building up organic traffic.

Since the pandemic, there has been an evident shift in the world of sales and marketing. In this episode, host Chad Burmeister chats with founder and CEO of Marketing Insider Group, Michael Brenner about his thoughts on the vital role of AI on the future of marketing. They delve into the accelerated advancements in advertising and interesting deployments in marketing that has leveraged AI and generated results. Michael also touches on his book, Mean People Suck. Sit back and get a glimpse into the bright future of the industry powered by the latest of AI technology.

  This week's episode is all about social media. Join the conversation by adding your thoughts in the comments below!   Episode Shout-out to Thoughtful Learning, Pros and Cons of Social Media, Marketing Insider Group, Lifewire, and HubSpot Music Intro/Outro: “Thoughts” by Killah Smilez Music Outro: “Explained” by Killah Smilez Make sure you check out the Killah Smilez song on Amazon Catch the music video by Killah Smilez HERE ----more---- Get our book HERE Check out our NEW course on The Law of Attraction Listenable HERE Want to share the episode? Please share the episode on Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and Soundcloud   Don't forget to subscribe to WokeNFree on iTunes, Stitcher, TuneIn, iHeartRadio, and Google Play Do you want to join the show as a guest on an upcoming episode? Contact us HERE Don't forget to submit a scenario to us for SCENARIO TIME!    SCENARIO TIME: How would you respond to these scenarios in SCENARIO TIME? Let's chat HERE!  Have you reviewed our show yet? Pick your platform of choice HERE      Do you want to start a podcast? We are here to HELP! Schedule a FREE strategy session with us HERE This post contains affiliate links. That means if you click on a link and buy something, WokeNFree will earn a small commission from the advertiser at no additional cost to you.

Guest: Chris Schembra is the bestselling author of "Gratitude and Pasta: The Secret Sauce for Human Connection." Forbes ranks his book as the #2 book of 2020 to create Human Connection; USA Today calls him their "Gratitude Guru," and he's a Founding Member of Rolling Stone's Culture Council. He is the founder of the 7:47 Gratitude Experience — an evidence-based framework used to strengthen client and team relationships in profound ways. He's used the principles of gratitude to spark over 500,000 relationships around the dinner table, serving Fortune 50 CEOs, Olympians, Academy Award Winners, Grammy Award Winning #1 Recording Artists, Super Bowl Champions, and more. He's been selected #5 on the "10 Motivational Speakers that will Rock your next event" by Marketing Insider Group. He was named "Entrepreneur of the Year" by Smart Hustle Magazine and "People of 2017" by Clientele Luxury Magazine. Recently, he was honored alongside Michael Phelps, Chris Evans, Kid Cudi, and several others as "6 Successful Men Smashing the Mental Health Stigma" by Good Men Project. Episode in a Tweet: Resilient people are people that have a purpose. They are chasing a North star such as be less shitty tomorrow and solve other people's problems. If this is your purpose in life, then you will weather that next storm. Quick Background: I met Chris from my fellow YPOer Ben Wright, founder, and CEO of Velocity Global. Chris and I hit it off immediately, and I asked him to do a gratitude experience for my employees at StoneAge and it was a hit! I've joined him on his show: 7:47 Conversations (you can listen here), and now the tables are turned. Chris shares a raw and deeply personal story of growing up in a bubble that caused him to be entitled and a troublemaker. His doctors put him on meds at a young age which numbed him and dumbed him. Not remembering much of his childhood, anger and resentment ripped through him like a hurricane, destroying relationships and driving him to addiction. Rehab and jail set him on a new path, but there was still something missing. After coming back from working on a Broadway play in Italy, he found himself miserable and alone. Deciding he was not going back down the path of destruction, he started cooking, creating a signature pasta sauce. Then he began hosting dinners. And before he knew it, people from all over were joining his Gratitude Experiences, talking about who and what they are most grateful for. At every experience, Chris asks his signature questions – "If you could give credit or thanks to one person in your life that you DON'T give enough credit or thanks to, who would it be and what would you say?" People connect deeply on this question and the ensuing conversations, which forever changed Chris's life. He is now called the gratitude guru and is making headlines wherever he goes.

Our guest today is Chris Schembra, the bestselling author of "Gratitude and Pasta: The Secret Sauce for Human Connection", chronicling his adventures as one of the most sought-after dinner hosts in the World. Forbes ranks his book as the #2 book of 2020 to create Human Connection, USA Today calls him the "Gratitude Guru", and he's a Founding Member of Rolling Stone's Culture Council.He is the Founder + Chief Question Asker of 7:47, an advisory firm which helps companies give the GIFT of community and belonging to their VIP clients and partners. Having used their signature pasta sauce to spark over 500,000 relationships around the dinner table, their core hypothesis is that giving gratitude to others is the key to fulfillment, and ultimately good for business.He's been selected #5 on the “10 Motivational Speakers that will Rock your next event” by Marketing Insider Group. He was named “Entrepreneur of the Year” by Smart Hustle Magazine. Recently, he was honored alongside Michael Phelps, Chris Evans, Kid Cudi and several others as “6 Successful Men Smashing the Mental Health Stigma” by Good Men Project. ###We hope that the time you spend with us will help to remove the stigma of anxiety and mental health in the workplace and your personal life. With experts in the world of work and life we want to give you ideas and most importantly the tools to deal with anxiety in your world. If you love this podcast please share it with friends, family and co-workers and leave a 5-star review! (If you don't love it, no need to leave a review!  We would also love to hear from you on LinkedIn and invite you to join our online community We Thrive Together where we are creating a safe place to talk about anxiety and mental health at work.Until next week, we hope you can find some peace and calm in a world that often is a sea of anxiety. ###Your hosts, Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. Gostick & Elton have appeared on NBC's Today Show, CBS 60 Minutes, and are often quoted in Fast Company, Newsweek and the Wall Street Journal. Learn more about their Executive Coaching practice at TheCultureWorks.com. To book Adrian and Chester to keynote at your event, contact christy@thecultureworks.com ### Thank you to our sponsor, Methods of Leaders. Learn the Methods of leadership from some of the best CEOs, executive coaches, thought leaders and business thinkers on the planet.  Use our discount code, GRATITUDE2021 at checkout for 50% discount. Methods delivers accessible and practical leadership guidance for continuous improvement from the very best of Marshall Goldsmith and his 100 Coaches.  ###

Michael Brenner is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth. Michael is also a globally-recognized keynote speaker on leadership, culture, and marketing and author of the bestselling book, The Content Formula. Michael talks about why our marketing budgets are out of whack, why most marketers are absolutely miserable, and his latest book, Mean People Suck. Key Takeaways: [2:30] Why does Michael have 53 jobs under his belt? [4:40] Michael loves jumping into something new and getting to know a new boss and work culture. [4:50] Michael learned quickly that he needed to reach out to people when he was in a new organization. [7:30] Michael started working when he was 11 years old and he learned quickly that the early bird does get the worm. [10:45] Your network is really your key base when you start to venture off into your own and build a company. [13:55] Why are marketers miserable? [17:25] Are there a lot of mean people in marketing roles? [21:00] Michael shares a story on what he learned about sales and selling early on in his career. [24:00] Humans can recognize pain in others as young as two years old and, in turn, can learn empathy. [26:40] How does Michael define content marketing? [29:10] Executives need to stop driving their marketing team to do things that do not work, things that are just based on subjective opinion. [29:35] Content marketing is king, but distribution is queen. Michael explains more. [31:10] Fifty to seventy-five percent of traffic comes from organic search, 2% comes from social media, and 15% comes from paid. [39:15] How will AI impact the content marketing world? [42:15] How can brands create a stronger commitment with their audience this year? [47:10] You don’t have to share stuff just about your expertise. Showcase your team’s personality, hobbies, and love for cats! [49:25] Employee activation and engagement needs to become a bigger part of the marketing conversation. [52:10] Who would Michael like to eat lunch with, dead or alive? [55:55] How does Michael manage work/life balance? [59:40] What advice does Michael have for younger marketers just getting started in their career?   Mentioned in This Episode: Marketinginsidergroup.com Michael on LinkedIn Mean People Suck: How empathy leads to bigger profits and a better life, by Michael Brenner

Content marketing doesn't have to reside solely in the marketing department. If your company enjoys high employee engagement, happy employees who are empowered to share their personal stories and expertise, is a great way to super-charge your content marketing strategy, at a fraction of the cost.Our featured guest, best-selling author and CEO of the Marketing Insider Group, Michael Brenner, shares why employee engagement is the new content marketing strategy, as well as some great examples of companies who have leveraged this approach.Thank you for listening. I invite you join The Internal Marketing Podcast tribe by subscribing and sharing it with anyone you believe could benefit from our great conversations.About Our Featured GuestMichael Brenner is a CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with 100+ brands in building effective thought leadership, content marketing and employee activation programs. After 25 years in sales, marketing, and leadership roles with brands like SAP, Nielsen, and a number of high-growth startups, today Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. He is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.

Are we emphasizing the wrong areas of marketing? Are we creating the perception that all marketers do is run ads? Are marketers playing the blame game and pointing fingers at the “mean people” they report to for their lack of success? In this episode of Content Callout, Michael Brenner—the CEO of Marketing Insider Group and author of two amazing books—shares how marketers can change the perception of them—and how to market with empathy. Don’t miss it!

In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include: Marketing in the age of disruptionMistakes businesses make in building customer relationshipsWhat marketing really is and why content should play a roleThe missed opportunities for companies that think they get enough data and perspective through customer support or customer serviceThe importance of building customer relationshipsWhy education needs to play a key role in building customer relationshipsThe importance of building customer relationships to facilitate retention and how to do itHow to be authentic via your content even if it is in a text-based formatKeys to building customer relationshipsThe place for original research in building customer relationshipsand much more

7:47's entire business model revolves around asking a single question: “If you could give credit or thanks to one person in your life, that you don't give enough credit or thanks to, who would that be?” Using this question, they produce 3 hour-long Gratitude Interventions (virtual dinners), navigating their attendees to enhanced well-being, accessing positive autobiographical memories, and developing pro-social relationships. These results have led to 7:47's clients earning tens of millions in net new revenue around the dinner table. Aside from 7:47, Chris is a Contributing Producer at OHenry Productions which both invest in and produces commercial theater. He's led social campaigns with over 1,000,000 (million) participants, lowering the suicide rate among veterans with PTSD, and the projects Chris has been involved in have been awarded 14 Tony Awards, 7 Emmy's and a Grammy. He's been selected #5 on the “10 Motivational Speakers that will Rock your next event” by Marketing Insider Group. He was named “Entrepreneur of the Year” by Smart Hustle Magazine, and “People of 2017” by Clientele Luxury Magazine. Recently, he was honored alongside Michael Phelps, Chris Evans, Kid Cudi, and several others as “6 Successful Men Smashing the Mental Health Stigma” by Good Men Project. His direct work has been talked about in Forbes, Inc., Entrepreneur, USA Today, The New York Times, Variety Magazine, Yahoo Finance, MSN.com, Fox News Channel, Psychology Today, Huffington Post, Bravo TV, Newsmax TV, Thrive Global, “Good Morning NY,” and many more. Connect with Chris at www.747club.org --- Send in a voice message: https://anchor.fm/gratitudespace/message

Today I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out!  Also, he owns the Marketing Insider Group.  And I use that website quite a bit, actually. There's a lot of useful contents regarding content marketing, search marketing. So anything digital marketing related. So welcome Michael.   Michael Brenner: Yeah, Pam. It's great to be here. Thanks for having me. Pam Didner: Am I loud enough? Michael Brenner: No, you're perfect. You're perfect.   Pam Didner: So, 2020 has been an interesting year, especially for all of us marketers. Obviously for me, I want to be 100% transparent when March hit, like all of my pipeline just like disappeared. So what have you been seeing in the past four months? Your observations? How is the B2B marketing landscape doing as a whole? Do you have any insight to show with us?   Michael Brenner: Yeah, a couple of things. One is I think that there was a pretty early on a shift out of, let's say, blatant promotional ads. And it started in B2C. I think even the CEO of Coca-Cola said “brand advertising is completely ineffective,” which I love that quote. I'm like, says the largest, most recognized brand in the world. And I always explained the context for that quote with, during the pandemic, but why is it not applied normally? You know, like why does he think brand advertising isn't effective now, but it is in other times? So I think B2B, marketers shifted budget out of those kinds of display ads and things like that.   Pam Didner: More promotional centric. Yeah. More promotional things.   Michael Brenner: Yeah. I think they shifted away from sort of, you know, having a banner ad next to a bad story on online about people dying and stuff like that. But also event events weren't happening--as you and I know, cause that's where we always get to catch up and see each other--either shut down or moved online. And so a lot of brands I think, shifted their budget out of events. I mean, we got a couple of clients who just basically said, “Hey, I was going to spend this 30 K on this event, but can I buy your services for a whole year? And so we got one or two clients just because they shifted out of an event spend.   Pam Didner: Fantastic! That’s fantastic Mike. Way to go!   Michael Brenner: I feel very, very lucky. And, um, to have been able to support some fun clients with that stuff. Uh, what else? We also saw I think marketers were really, really struggling just emotionally and mentally, but, really feeling the pressure of delivering, you know, ROI.   Pam Didner: 100% agree. Yeah.   Michael Brenner: Yeah. Yeah. So I, I did like Jay Baer and asked me to do like a video. He was working with Oracle or some company, I think it was Oracle. And he's like, what's what are you seeing? And I said, we're seeing a return to focus on the corporate blog, which I think is really interesting. It's cause it's, you know, and lucky for me cause it's what we do. But, um, you know, it's just, it's, it's SEO, it's organic traffic. It's measurable. It's not spammy ads. Just original thought leadership, helpful kind of content. What I'm hoping is that it continues and, you know, I love telling people like “the future of marketing, ain't what you thought it was.” It's what it was always supposed to be. And that was helpful content to live deliver consistently. You know, it's not going to be AI and AR and VR and all these fun, voice search. And all of those things are trends that we should all be paying attention to. I think it's just back to the basics, focus on customers, deliver content that they want and try to figure out how to convert them.   Pam Didner: Yeah. I, uh, I saw similar trend, as well, in terms of the marketing needs to actually showcase the ROI. At least from my perspective, you are talking about the content--that shifting back to the basics--which is the original content, creator content. What I have seen is to show your ROI is an another approach, which has worked very closely with your sales team. And that's a thing I see that the more and more marketers, especially actually on the B2B side, they actually why to make an effort to align with your sales effort, whatever seems to be doing, we try to compliment, compliment that such as account based marketing. And even they do re-targeting ads nowadays. It's pretty, pretty, uh, specific.   Michael Brenner: Yeah. Isn't that funny that it's sales and marketing alignment, you know, you and I were talking about that 10-15 years ago.   Pam Didner: Don’t you think that’s kind of basic (laughs) but anyway.   Michael Brenner: It's true. And a lot of it's because I think salespeople who are used to being out on the road and going to events and shaking hands with people. And they're sitting in their front of their computers like you and I have been, and they're like, “wow, I think I need the marketing team to help me with content.” And with, like you said, account based marketing, you know, all of those kinds of things. Um, the sales and marketing alignment conversation came back to the forefront.   Pam Didner: Yeah, I totally agree. Totally agree.   Michael Brenner: Yeah. It's kind of fun.   Pam Didner: Yeah. In terms of the shift, I have seen some challenges I heard from at least my clients or talking to some marketing peers. And obviously one of them is the buyer’s purchasing behaviors have changed like 50% of the buyers, especially on the consumer side. I'm using this as a data data point that they actually tried a purchase through a new brand. I mean, the first one I have to can tell you is probably everybody's using Zoom, but before the pandemic Zoom was not a popular, right? And that's the new purchase. And also another thing that everybody's using is the, this selfie ring. (makes ring sound) Right? So that's also a new purchase. Obviously, if the customers are spending money on something else, that means they are not necessarily buying stuff from the existing brand. So, with that being said, what do you suggest that marketers should do? Because they obviously like, like,us, they probably see some of the existing customers disappearing or going somewhere else.   Michael Brenner: It's a great, question. I've always talked about retention as the sort of stepchild-- it's the lost, lost child of marketing objectives. There's only four: reach, engage, convert, and retain. But we never talked about retention. And I think in what we're seeing now, it exactly to your point is we need to make sure that we're keeping the customers we have first and foremost.     Pam Didner: I totally agree. And the sales goal has changed as well. For the longest time is always a net new. Right? Try to get the net new, which is the new customers. But during a pandemic, they shift their strategy is basically what can we do to retain our existing customers? What can we do to cross sales and the post-sales? So it's a similar strategy.   Michael Brenner: We have one client where we worked with them on a gifting strategy. You know, we talked about, you know, instead of sending pens and pencils and, you know, um, you know, t-shirts with logos on them. I actually have somebody on my team is really good with puns.   Pam Didner: Really? Do you know a tool called Aoyce? A-o-y-c-e ?. So check it out Michael. It’s algorithms to actually crawl customer’s social media profiles, and then the machines will come up with some interesting ideas and the marketer to suggest what kind of ideas you should gift them.   Michael Brenner: Interesting.   Pam Didner: Yes, I know   Michael Brenner: I’m checking it out.   Pam Didner: They’ll do fulfillment as far as I know. So check that one out.   Michael Brenner: I like it,   Pam Didner: But keep going. Sorry to interrupt.   Michael Brenner: No, no, no, that's great. I'm, I'm going to check that out because it's, like I said, it's something we've been asked to do for clients. It's something we're doing with our own clients. Um, I'll, I'll tell you one of our strategies. So John and Kira’s does a chocolate it's a bumblebee. It's kind of a famous sort of gift thing of chocolate. And so I send it to our clients when we first sign up with them and say, “looking forward to creating buzz-worthy content with you!”   Pam Didner: I like it! I love it!. So that’a also kind of aligned with your message and what you offer.   Michael Brenner: Exactly. So, yeah, so I, I, you know, but I see large brands trying to figure out how to do that at-scale. It's kind of like account based marketing in a more personal –   Pam Didner: In a different way. Yeah. I was going to say that: it's another form of account based marketing. I know we don't use that term for like, you know, gifting, but it's a different form of account based marketing and full retention.   Michael Brenner: Yeah. I mean, it's kind of like account based marketing and personalization and being more human, you know, just kind of being more, more like literally personalized, not just like “Dear Pam” in my email, but like actually Dear Pam, I'm sending you a personal gift that might be, you know, something you like.   Pam Didner: Yeah. But on top of it, everything, all the benefit you say plus on-brand. Yeah.   Michael Brenner: Yeah. And it all comes back to relationships. Right? I mean, I think that's, what's, that's, what's winning, what's winning in these days. Yeah, the AI can help, but in the end it's really because it's…   Pam Didner: … it’s building the relationship. It's a full circle. So. Obviously marketers are all making changes, small, large, right, to accommodate the current situation. And we know that we probably in this for a long haul. (laughs)   Michael Brenner: Yeah.   Pam Didner: Do you actually have any suggestion in terms of if they are making changes right now? Obviously there's so many things we have to tackle first, right? What are like one or two things that needs to be done first?   Michael Brenner: One is I think marketers need to better define what marketing is to the rest of the organization. And what I mean by that is there's always been two kinds of marketers. There's the strategic value driven, “I'm only going to do stuff that drives value” marketer and that's kind of what I've always tried to be. And then there's the people--and we all know them, we all, we've all worked with these people--they're the ones that just, they just want to do what they're told. And we, you could say that the brown-nosers are, they're the, the butt kissers or whatever you want, whatever analogy you want to use for them…   Pam Didner: But you know I have to be … the thing is Michael, I have to be a devil's advocate sometimes like in the big enterprise--both of us work in the big enterprise for a long time--you have to deal with politics. And sometimes you just have to play the game. I mean, not all the time, but in certain situations.   Michael Brenner: Sure, yes So like, if your boss says, I want you to go pick up my dry cleaning, do you do it? (laughs)   Pam Didner: Probably not, I was like, someone else do it. But I'm talking about like content, like sometimes your boss want you to create, but sometimes he was just like self-serving. That's the things I struggled the most, a lot of times.   Michael Brenner: So this is--and I talk about this in Mean People Suck-- there's this, I call it the “you can't have your cake and eat it too” problem. So, um, basically, and I use this analogy with, with a difficult stakeholder a couple of years ago, when I was at SAP, she was asking for leads. And I said, “Great. That's what I know how to do. This is the program is how we're going to do it. I'm going to use existing budget. You don't need to spend anymore. We're just going to shift away from the stuff that you liked to do, but didn't work and put it into this other thing.” And she said, “No, I want a chocolate cake, but I want you to use vanilla icing.” And I'm like, Nope. Or “I want a chocolate cake and I want you to use the sand from the beach.” Like I, so I, I remember telling her I'm like, “you can't have a cake and tell me how to bake it.”     Pam Didner: Yeah.   Michael Brenner: If you want a chocolate cake, I know how to bake a…   Pam Didner: Like let you do your job..   Michael Brenner: Yes, exactly. So, sure. There were things we did for her that weren't adding value, but it was only after we made sure we were doing things that were going to give her the goal that she wanted to achieve. And that that's a conversation I think marketers need to have today. It's listen, we, we can't just be the team of people that go do stuff for you at the whim of any executive. Um, we can do things like you said, and playing devil's advocate, I think that's important. There's always going to be times when you have to play the game. But it should only happen in let's see over time, right? Like in the four quarters, you know, again, following the same analogy, um, during the heart of the game, you need to make sure you're going to win. And if that means doing a little dance in the end zone or what, you know, or whatever, then you can do that. But, but it has to only be after you've met the business goal. That's the first thing. The other side of that coin is so we have to redefine marketing as strategically delivering value for the organization. The other thing--and this one's even probably harder--I think marketing needs to help lead the cultural transformation inside companies to focus on customers. And it's just like, it's just like we, you know, the people that are butt kissers at work? that we've worked with before? In the same way, we know the companies that don't give a crap about customers and, you know, they'll say, “well, I'm here to support the brand. And the brand has to drive profit.” The best way to get profit is to focus on customers and the best team that can lead that transformation is marketing. It means that they're talking to the CHRO. It means that they've got the mandate from the CEO to deliver employee engagement policies that focus on customer service; they are training on customer service; they're enabling their employees to not only be engaged at work, but also to make sure that they're engaging with customers and driving value there.   Pam Didner: Yeah. But that's a total older, would you say? I mean, in terms of marketing, a lot of times we focus on content creation. We focus on the marketing outreach and I don't think that is something that the marketing usually takes on. Right?   It’s usually HR’s job to drive the cultural difference, the cultural transformation, and even is Operations job to kinda make sure everybody focused on processes. But the customer part of it, uh, some, some of them actually within the sales team because they've worked with, uh, uh, customers and those will key accounts. Yeah. So I liked that. And that's actually, like I said, um, it's something that marketers needs to focus on internally.   Michael Brenner: Yeah, absolutely. And, and, you know, I mean, I have a client who's CMO is a product marketer by training and wants to bring a product marketing, focus into all of their marketing. And it's the opposite of strategic. It's the opposite of customer focus and it's shortsighted. And it sounds great in the ears of the CEO, but it doesn't work. And you and I have talked about this, Pam, is bringing together the product marketing and the content marketing mindset to work together because we have to work together. Content marketing doesn't exist in a vacuum. It exists to sell more products. But it, it works because it doesn't lead with that message. It doesn't lead with, “we have great stuff, you should buy it: because no one wants to listen to that. No one cares about your speeds and feeds and, you know, texts and specs or, whatever, whatever phrase you want.   Pam Didner: What? That’s not acceptable. (laughs)   Michael Brenner: But, you know, when we let product marketers run the ship, it's a disaster and we all know it. We've all seen it. And it's, it's why we have to redefine what marketing is, focus on results and put customers first across the entire organization. And that's a winning strategy for marketers. It's a winning strategy for marketing. So what's the opposite? The opposite is marketers are just people that do shit that people ask him to do. And what's that mean? It means creating brochures for products and making the banners for when we go back to do events. I mean, that's what marketers are going to end up being and that's what marketing is going to end up doing in those organizations that don't make those changes now.   Pam Didner: Yeah. Any other additional point that you want to add in terms of planning 2021 discussion?   Michael Brenner: I think the two things that marketers should be doing at a tactical level for 2021: ask your customers, what are their greatest challenges for 2021?   Pam Didner: I like that. I love that. Yup.   Michael Brenner: Have a plan to address those challenges, create the context for your solutions. And ask the sales team what their greatest challenges are. They're going to say leads. They're going to say having leads more qualified, they're going to say, you know, net new, they're going to say what retention strategy, whatever those, whatever they are, ask them what they are. Quantify it and create strategies to address them. That's it? Simple stuff.   Pam Didner: Understood. So tell our listeners, how can they find you?   Michael Brenner: Well, I would love to say just Google me, but you know, the problem is, is, um, is there's a really famous, I swear to God, there's a rocket scientist and a brain surgeon that show up first in Google.   Pam Didner: As a Michael Brenner? (laughs)   Michael Brenner: And then there's a historian. Well, there's actually two there's the political writer and a Jewish historian who writes like a book every three months it seems like. Uh, so these folks come up for me. So I, I wish I wish I came up first, but I do think the brain surgeon, the rocket scientist, the political writer and the historian probably should come up before me. Um, but yeah, MarketingInsiderGroup.com go to LinkedIn. And if you do search for Michael Brenner on LinkedIn, it should show up.   Pam Didner: Awesome. Hey, I want to ask you one question. All right. Kind of silly question, but I love it. What is the useless talent that you have?   Michael Brenner: This is, this is the most useless talent, and there's gotta be some sort of a name for this, but I, for some reason, even as a kid, um, read words backwards. So when I see like a billboard, I read it backwards in my head to see if it creates funny words or funny sounds.   Pam Didner: I love that! I absolutely love that!     Michael Brenner: Yes, So your first name is "map" backwards, right? Very, very simple. Yeah. So I'm Leahcim Rennerb, Michael Brenner. So, yeah, so,   Pam Didner: Oh my goodness. So when I see you, the only thing that pops into your mind is map. Okay, great, fine, I feel the love.   Michael Brenner: No, no, no. It's not that it's not that crazy. It's just, when I see words, I see my brain just does this, like little it's, like I don't have a boredom or something, I don't know. So I told my kids that this morning, and they were actually using bad words backwards to kind of make a joke about it. (laughs)   Pam Didner: (laughs) Isn’t that the saddest, when you tell something like this to a kids, the first thing audio into my mind is, “okay, what is the word I can think of that sounds bad? Ok fart!   Michael Brenner: it's "traf." Yeah, exactly. Yeah. So how about that? Hopefully you've never heard that.   Pam Didner: No, never, ever. And I was like, alright, you are literally on the number one spot in terms of useless.   Michael Brenner: I know I'm going to go, I'm going to Google it right after we're done to see if there's a name for it. But yes, it's, it's uh, it's a sickness. It's a disease.   Pam Didner: Oh man. Hey, Michael, thank you so much, so much for coming to my podcast and sharing your insight. Love it, love it.   Michael Brenner: Thank you Pam.   Pam Didner: Yeah, that's the least I can do. Um, you know what, I'm going to bring you back in 2021 and obviously with additional clients and additional insight that you see working with them, we will love to hear from you.   Michael Brenner: Love to come back at any time.   Pam Didner: I hope you enjoy the podcast. I'd appreciate that you leave a five star review on Apple podcast or my website, Pamdidner.com. If you think this is useful, please share with your colleagues and friends. I also love to hear from my listeners. So join my Facebook community, Build Marketing Skills to Get Ahead. I'd answer any marketing questions you may have. I mean, any marketing questions you ask? I answer. All right. See you there have a great week.  

On Episode 45, Michael Brenner, CEO of Marketing Insider Group and author of Mean People Suck, dispatches on the role of leadership in business, how agencies can tell their story, and the leadership paradox.

Join us as we connect with Michael Brenner of the Marketing Insider Group to discuss insights into building your B2B lead gen strategy into the best it can be. From understanding the latest on marketing trends, technology and data to maximizing your time and resources, we’ll look at ways to succeed with your web, search, and email marketing, content marketing, social media, demand gen and more!

Chris Schembra returned home to New York City in 2015 after producing a Broadway play in Italy. Feeling disconnected from his work, he started experimenting with some dishes in his kitchen and accidentally created a pasta sauce recipe. Chris invited 15 of his friends over for dinner and served them his new pasta sauce. Not only did they enjoy the meal, they liked the structure of the dinner, filled with delegated tasks, shared activities, and communal discussion. Chris fell in love with the joy of connecting people and began . His company, 747, is an advisory firm which helps companies give the GIFT of community and belonging to their VIP clients and partners.   At each gathering, Chris asks attendees the question,  "If you could give credit or thanks to one person in your life, that you DON’T give enough credit or thanks to, who would that be?” Chris has been selected #5 on the “10 Motivational Speakers that will Rock your next event” by Marketing Insider Group. He was named “Entrepreneur of the Year” by Smart Hustle Magazine, and “People of 2017” by Clientele Luxury Magazine.  He's been featured in Forbes, Entrepreneur, USA Today, The New York Times, Variety Magazine, Fox News Channel, Psychology Today, Huffington Post, Bravo TV and more and is the author of the book "Gratitude and Pasta:  The Secret Sauce For Communication."  

Michael Brenner Content Marketing expert, and author of the new book "Mean People Suck" shares how companies can build smarter more profitable businesses with a happy culture void of mean people. Empathy is fast becoming one of fastest growing business imperatives.    He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co Authored 2 additional bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.  Michael is CEO of Marketing Insider Group www.https://marketinginsidergroup.com https://www.linkedin.com/in/michaelbrenner/ The Groundswell Marketing Podcast www.Groundswell.fm  About the Host / Scott A. Martin I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sustainable parts of their business. I help entrepreneurs to control their marketing spend and predictably grow their business by leveraging high impact unconventional strategies with common sense. I mentor, teach and help entrepreneurs scale business rapidly, sustainably and exponentially because short term marketing and conventional approaches fail to deliver reliable results. I call this Groundswell Marketing. Reach me at scott@groundswell.marketing Groundswell Marketing http://www.Groundswell.fm (podcast website) http://www.Groundswell.Marketing http://www.Twitter.com/Groundswell_m

Globally-recognized keynote speaker on leadership, culture, and marketing - Michael Brenner joins us in this episode to share some interesting tricks and tactics that can help Sales teams capitalize on content to achieve their goals. In this episode, we cover: Top content marketing and content development tricks & best practices for a typical Sales outreach / or Sales prospecting cadence Biggest lags in Sales when it comes to prospecting/cold calling sales strategies and how B2B Sales teams can enhance/optimize their sales content or copy to help close more deals Michael's top sales and sales tech predictions for the year! Tips on enhancing the overall Customer Experience with content Why Sales teams and leaders should be more involved in content development (given that the popular method is for Marketing to work on Content assets within organizations)

Part 2 Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, a leading voice on B2B and Content Marketing, and the author of the new book “Mean People Suck.”

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.We talk about:What is marketing? Michael's latest book: Mean people suckMichaels company: https://marketinginsidergroup.com/A tool for content research: BuzzSumoA tool for content research: Answer the publicHow today's content is all about enabling users the generate content (e.g TikTok)Consistency in content Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. 

We all know how content is key or rather, as you’ve often heard it being said – content is king to any B2B marketing strategy. And that’s why we have Michael Brenner, CEO of Marketing Insider Group, join us on this episode of Sunny Side Up. At Marketing Insider Group, Michael has worked with over... The post Ep 57 | Tackling B2B Content Marketing Challenges with Michael Brenner, CEO, Marketing Insider Group appeared first on Sunny Side Up.

Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing and also an old friend of mine from SAP. He’s the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth. He’s written three books including the recently released book titled Mean People Suck. He’s got 4 kids, an amazing wife and honestly, I don’t know how he has time to keep it all together. Let’s chat.

We all know how content is key or rather, as you’ve often heard it being said – content is king to any B2B marketing strategy. And that’s why we have Michael Brenner, CEO of Marketing Insider Group, join us on this episode of Sunny Side Up. At Marketing Insider Group, Michael has worked with over 75 brands to build out effective content marketing and employee activation programs. Michael has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine and it’s a pleasure to host him on our podcast!

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 25, 2019.   -Who runs content at your company? Somebody? Nobody? Half of a person? Well if you’re thinking about how to staff up so you’ll have at least a reasonable internal content capability, there are some essential roles you should be looking at. And these suggestions come from none other than Robert Rose at CMI, who’s certainly been around and seen what shortcuts shouldn’t be made when you’re trying to get content done. He says why should content get any less thought put into roles and responsibilities than other departments in the org? How you resource content pretty much reveals whether or not you get it, and how serious you are about it. Robert says this content team should be built around the purpose, creation, management, and flow of content that creates value for customers. And these pieces should certainly be there in some form or another. Chief content officer or Content Marketing Director. Doesn’t have to be c-suite but they’re the leader and champion for content and the audience. And they make sure everything in all the silos connects consistently to the brand story and makes sense. Of equal importance, a Content Strategy Director who lead the persona work and experience design. They can also make clear what technology needs to accomplish. But then another kind of Content Strategy Director might do backend stuff like content processes, taxonomies, governance, audits, and SEO strategy. Next you might have a Managing Editor running day to day editorial and production flow. Then there’s a Production Director or essentially a Creative Director that makes sure things look great/are great. Although Creative Directors always seem to come from design world, today they need to lead cross-functional specialists, so personally, I think the days of Creative Directors coming from design and rarely from video and editorial or over. Robert’s dream team is rounded off with an Audience development manager, an Influencer wrangler, and a technical content manager to run the CMS, the DAM, marketing automation platforms and what not. You can now look at your current approach to content staffing and get a stomachache. https://contentmarketinginstitute.com/2019/06/core-roles-content-team/   -B2B, that’s where one bee tells another bee where the honey is. It’s also business to business selling and Marketing Insider Group rounded up some info you B2B marketers are probably going to want to know. The current figure is 57%. That’s how much of the buying has been done by prospects before you even get contacted. Kinda makes you think the content you have out there representing you needs to be on point. 57% is also the number of B2B marketers who said their biggest challenge is getting target audiences to engage, that where you content geniuses can come into play. And you might find an open door, because 30% of B2B marketers think content syndication is their most successful lead gen tactic. 56% have upped their spending on content creation and 60% make at least one piece of content a day. It’s not always video of course, even though by the end of this year 80% of all web traffic will be video. Of course, every time we look at snapshots like this, we also find some things that makes us go yikes. Only 42% of marketers are talking to their customers to understand what kind of content they need. Stupid customers, what do they know? We’ll make what we think they should want! Only 25% of marketers are highly confident they can quantify ROI, even though they will regularly ask for it without even knowing what they’re asking for. 38% of B2B sales people are so disenfranchised with marketing, they source leads by themselves and don’t even bother with leads that come in from marketing. And here’s my favorite, this comes from HubSpot, 18% of B2B sales professionals don’t even know what a CRM is. I’m a little lightheaded, I’m not sure I can go on with the next story. https://marketinginsidergroup.com/content-marketing/30-sales-and-marketing-stats-you-need-to-know-for-2019/   -Nope, turns out I’m fine. I know you were worried about me. So let’s talk about video since it will be 80% of all web traffic. Those smarty pantses at Vidyard, very cool people when it comes to using video for business, put out their Business Benchmark Report on B2B orgs. And this info is pretty verifiable because they get it from first-party data from 324,000+ videos that were published over the course of a year. Here’s what we now know. Videos are getting shorter. The average went from 6.07 mins in 2017 to 4.07 mins in 2018. And maybe as a reward for that, audiences are watching longer. 52% watched all the way to the end, and that number goes up to 68% if your video’s under a minute. B2B video viewers are mostly watching in the middle of the week, Thursday seems to be the sweet spot. And they like mornings, between 9 and 11a. Now for all the talk about how mobile everyone and everything is, business videos are still overwhelmingly watched on desktop, 87%. Mobile is creeping up but dang, maybe those B2B videos shouldn’t be shot vertically. As for who’s making the most video, you’d think it’s the giant companies with over 5,000 employees and you’d be right. But coming in second are the little guys with 31-200 employees. What you mid-size companies are thinking, I have no idea. More small and medium-sized companies are using a mix of internal and external production resources, because they know they need a lot of content, but they want to keep the quality high. More businesses are getting serious about video analytics too, they at least want intermediate info. Well swell, but what kind of videos should you be making? If you’re like most, you’re making webinars, demos, and social media videos. B2B companies are also doing explainer videos, product videos, and customer videos. And, increasingly, businesses are waking up to the fact that sales needs video content to power each part of the buyer journey.  https://www.martechadvisor.com/news/interactive-marketing/vidyard-reports-increase-in-video-analytics-by-19-since-2018/   -Lastly, and quickly, there’s a whole new world of content marketing opening up and it’s apps for smart speakers. Jay Baer roles out some stats on just how big these Alexa’s of the world are being adopted. Edison says over 53M Americans now own a smart speaker. That’s an increase of 14M in one year, one of the fastest-adopted consumer technologies ever. Half of all searches will be voice searches by 2020. Look on your calendar app, that’s next freaking year! Beyond smart speakers, voice tech is getting embedded into…well, everything. Car, fridge, everything. Adobe found 91% of business decision makers are prepping big investments in voice, 44% will release a voice app this year. We will be talking more about this. https://www.convinceandconvert.com/voice-activated-content/why-the-time-is-now-for-voice-activated-content/   That’s the Content Marketing Quickie for this week. Okay, maybe you won’t share it without getting paid, but you can at least subscribe and mention it in passing as you’re talking to other marketing people. We’ll be back next week.

Michael Brenner knows digital marketing. He provides interesting thoughts on artificial intelligence (AI), employee activation, and why he wants to kill marketing campaigns. He also provides a framework for measuring content marketing ROI with specific metrics at each marketing stage: Reach, Engage, Convert, Retain. To learn more about Michael, visit his website: https://marketinginsidergroup.com/ Follow him on Twitter: @BrennerMichael   ------------------   If you have any questions you want John and Kelly to answer on the podcast, send them to podcast@hingemarketing.com  

Michael Brenner Content Marketing expert shares how CMO's and companies build effective customer centric experiences with next level Content Marketing.  He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co-Authored 2 bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.  In this episode he shares how to master content marketing by focusing on customer experience and culture at the core of your program.    Michael is CEO of Marketing Insider Group (www.https://marketinginsidergroup.com) https://www.linkedin.com/in/michaelbrenner/ The Groundswell Marketing Podcast www.Groundswell.fm   

On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. He is also author of the bestselling book The Content Formula. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Today, Michael is the CEO of Marketing Insider Group. Michael welcome to the show.

Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, an Author, and a leading voice on B2B and Content Marketing

This week’s Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of “The Content Book” and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers. The Content Pool Contrary to what we may think, Michael says no company suffers from a lack of content.  They just need a strategy behind it. Marketers tend to want to promote what they think is awesome about the brand, but not what consumers want.  He calls it “marketing myopia,” or useless propaganda. Every product has a need to fulfill and a problem to solve. Brands simply don’t spend enough time talking and gaining trust about the problem, but they do like to talk about the solution they are selling. As brand marketers, we need to spend 98 percent of our time talking about the problem and owning it. The bottom line, be helpful, educate and inform. Content Marketing Tools Michael’s predicted trend for 2019 is to have the ability to personalize content at the right time to the right person. His recommended tools for making content marketing easier are Buzzsumo, which allows you to type in any website or keyword and it will show the most shared content for that site or keyword. He also recommends answerthepublic.com. Click on “content marketing,” type in a keyword and the site will tell you all the who, what, when, where and how questions people are asking about that keyword. Michael also says AI-driven or Power Content Marketing tools are getting a lot of buzz these days. Connect with Michael Brenner Linked In: @michaelbrenner Website: www.marketinginsidergroup.com Facebook: @michael.b.brenner Email: michael_b_brenner@msn.com Twitter: @BrennerMichael

Life presents itself for most of us if we're open to it. For Michael Brenner, going out on his own and become a consultant literally had people and mentors pushing him in that direction. Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Michael says shifting from executive positions to becoming a consultant was something he always wanted to do even early on in his career. His main objective is to help those that might be able to be helped by the things that he’s learned and the things that he’s done. Michael talks about the secret of happiness model and business strategies to help you fully function in your area of expertise. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Life presents itself for most of us if we're open to it. For Michael Brenner, going out on his own and become a consultant literally had people and mentors pushing him in that direction. Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Michael says shifting from executive positions to becoming a consultant was something he always wanted to do even early on in his career. His main objective is to help those that might be able to be helped by the things that he’s learned and the things that he’s done. Michael talks about the secret of happiness model and business strategies to help you fully function in your area of expertise.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com

Life presents itself for most of us if we're open to it. For Michael Brenner, going out on his own and become a consultant literally had people and mentors pushing him in that direction. Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Michael says shifting from executive positions to becoming a consultant was something he always wanted to do even early on in his career. His main objective is to help those that might be able to be helped by the things that he’s learned and the things that he’s done. Michael talks about the secret of happiness model and business strategies to help you fully function in your area of expertise. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Key Takeaways: Culture, empathy, storytelling will have a huge impact on our marketing teams and the extent to which we’re able to effectively connect with customers. Always ask: What’s in it for the customers? What’s in it for your colleagues? What’s in it for the company? Full Shownotes: https://www.emarsys.com/en/resources/podcasts/the-future-of-marketing-is-culture-empathy-and-storytelling-michael-brenner-podcast Resources and links discussed: Visit Michael’s blog on Marketing Insider Group. Learn more about Michael’s book, The Content Formula. Connect with Michael on LinkedIn and Twitter.

Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group! We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face! Takeaways Content marketing is a platform you own; it is owned media Create more content for the BEGINNING of the buyer's journey A piece of content ≠ content marketing In the digital world, we know what buyers are asking! Social media does not count as content marketing Answer the basic questions for buyers Content marketing can show ROI on the four objectivesReach, engagement, conversion, retention Links Marketing Insider Group: https://marketinginsidergroup.com/ LinkedIn: https://www.linkedin.com/in/michaelbrenner/ The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again: https://marketinginsidergroup.com/the-content-formula Twitter: @BrennerMichael

Inside new thinking on the types of leaders that thrive today. We talk to one of the biggest names in marketing today, Michael Brenner, an author, speaker, and CEO of Marketing Insider Group. Recently, he's been advocating that more organizations big and small embrace the idea of the Champion Leader. We talk about what that means, how that changes management and team organization, and why he believes there's a new type of mandate for every company that wants to survive today. LINKS TO KNOW: Michael's article on the Champion Leader: https://www.linkedin.com/pulse/new-leader-emerges-champion-michael-brenner Michael on Twitter: http://twitter.com/BrennerMichael Show website: http://orguncharted.com (Get company culture decks, interviews with top thinkers, and more)

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content. Michael also dives into the ROI topic in his book "The Content Formula" which provides a step-by-step guide for delivering ROI on your marketing. Plus we discuss AI, Black Friday sales, and the new captcha coming from Facebook - all this week on the EDGE! Giveaway We are giving away ONE FREE COPY of Michael Brenner's book "The Content Formula." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Michael and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit:

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses:  His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional marketing with digital. What's next for marketing? Plus as usual, Michael provides his top tip/key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Michael Brenner Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer. Episode Highlights What big issue to marketing leaders face today? “I sense a lot of fear. Coca-Cola got rid of their CMO role recently. I joke sometimes that marketing has a marketing problem. We do better through leadership and innovation. And innovation doesn’t always come from the marketing department.” Mind = Blown. “Can I blow your mind for a second? As marketing leaders, we have to give up control.” Because human interaction is so important in brand building today, “We’re seeing HR become the new marketing department.” Your employees are the best way to tap into your customers. Speaking of your employees … “The average employee has 10 times as many connections as any brand. Plus, 3% of your employees are responsible for 30% of your website traffic.” What happens when you amplify this? Michael’s NPS for employee engagement. Everyone knows the Net Promoter Score or NPS. Well, Brenner has developed something similar to offer insight on employee engagement. “You have to ask employees if they feel that their ideas are encouraged. There’s a 100% correlation between employees having their ideas heard and having more loyal customers.” What brand has made Michael smile recently? “Amazon has changed my life.” Whether it’s delivering toilet paper to his house with four kids (as someone with five kids, I understand paper consumption) or helping his mom find an iPhone case, Amazon makes Michael — and many of us — smile on a regular basis. To learn more, go to the Marketing Insider Group website or follow Michael on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Michael Brenner, CEO of Marketing Insider Group, joins Candyce for a discussion on how to take disqualified leads, nurture them, and generate new demand. Episode 005.

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. - please elaborate? What’s the link between content marketing and HR? Value for employees/budding content marketers: Grow your personal brand, Increase or establish your authority on the topics you are interested in, Gain new social media followers, Maybe even find that new job or get promoted What you can do activate HR as the new Marketing: How can we create a Customer-Centric Vision How do you create Content Employees Want To Share Finally, how do we go about to Measure The Results What are some pitfalls to avoid? What companies are doing it right? What’s the next big thing for HR & marketing? Where can people connect with you? Get the full scoop at: http://employerbrandingpodcast.com

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula. As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers and bring authenticity to marketing efforts across the board. They go deeper into the disruption that can happen when agencies and clients walk away from a simplified attempt to "just sell more" and instead create something more meaningful for better marketing. But even for those who have moved into the content marketing spaces he keenly points out that "Marketing with content is not the same as content marketing." They discuss the role of empathy in marketing as Michael alludes to this reckoning that is coming for the marketing industry which will hopefully, cut the fluff and look for better alternatives to simply buying clicks. Follow Michael on Twitter @BrennerMichael. Original theme music by the illustrious Leighton Cordell. Learn more about your ad choices. Visit megaphone.fm/adchoices

Return on Investment in Manufacturing Marketing  Guest: Michael Brenner, CEO Marketing Insider Group  New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial.   Highlights: Michael Brenner’s book (co-authored with Liz Bedor), The Content Formula – SlideShare presentation  Marketing has a […] The post MM 054 – Return on Investment in Manufacturing Marketing appeared first on Manufacturing Marketing Institute (MMI).

Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to deliver value around corporate leadership. In his final thoughts, he gives some advice for the struggling marketer trying to get a content marketing effort off the ground.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-25-michael-brenner/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2fThxKH •Twitter: https://twitter.com/BrennerMichael •LinkedIn: https://www.linkedin.com/in/michaelbrenner •Facebook: https://www.facebook.com/michael.b.brenner •Book – The Content Formula: http://amzn.to/2eCcHj4 •Website: https://marketinginsidergroup.com/

In this episode we talk to Michael Brenner, CEO at Marketing Insider Group.

On the Brand Storytelling podcast this week, we chat with the CEO of the Marketing Insider Group, Michael Brenner. We talk about the biggest challenges facing content marketers and the techniques we can use to solve them. We also touch on Michael's experience at Content Marketing World 2016 and his predictions for the industry in 2017.  The Marketing Insider Group help companies of all sizes reach, engage and convert new customers with an effective content marketing strategy.

Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on B2B Nation. In this episode, we discussed the history of content marketing, what valuable content really looks like, understanding the ROI from content marketing efforts, Content Marketing World 2016, and more!

Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience.    Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode How the rise of ad-blockers leads to reframing the conversation around content Why a campaign mentality means focusing on short-term and hindering your content growth How effective paid advertising leads to a more efficient use of your advertising budget Why measuring the ROI of paid activity means looking more closely at your subscribers   Resources Stat of the Week: SEM is most effective paid advertising method Michael Brenner on Twitter: @BrennerMichael Marketing Insider Group The Content Formula How Intel doubled its blog traffic in less than a year Outbrain Taboola Sharethrough Zemanta   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Michael Brenner is at the top of content marketing influencer lists web-wide. He inspires marketing minds to stay agile in this new and evolving age of the customer. With great skill comes great questions, and the number one question Michael receives is “How do I measure the ROI on my content marketing?” Behold, “The Content Formula”, his new book, filled with applicable knowledge to satisfy any CFO. Michael Brenner joins Alan to share some of the expertise the reader will find in “The Content Formula” and to talk about what adventures are next. Alan and Michael discuss why “marketing has a marketing problem” and what we need to do to fix it. They wrap up this insightful interview by considering the future of marketing: Will video take over the Internet as Cisco predicts? Will there even be any advertising – or just personalized branding? About Our Guest Michael Brenner is the Chief Executive Officer of Marketing Insider Group and previously vice-president, marketing and content strategy at SAP. He is a results-driven, strategic marketing executive with more than 20 years of experience in marketing and sales. He is also a frequent speaker at marketing and leadership events, a contributor to “The Economist”, “Forbes” and “The Guardian”, and a blogger at B2B Marketing Insider.