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If you work on the web for your institution, you've undoubtedly fielded a request to "put this on the website" or been asked "when the website will be done." In this episode of the Hashtag Higher Ed Podcast, Amanda Costello, Lead Content Strategist and Editor at the University of Minnesota College of Education and Human Development, stops by to share how she views the role of a content strategist, reveals her best advice for working with stakeholders on publishing requests, and discusses why the perception of the website as a product is so rampant in higher education.
Amanda Costello, Editor and Content Strategist for the College of Education and Human Development at the University of Minnesota, talks about content strategy and how to work effectively with faculty and other SMEs to produce great content at your institution.
Silos. We've been taught they are bad. They hurt productivity, culture, and quality. But what if we're wrong? Amanda Costello shares her insights on embracing silos as the natural order of the human condition. Her experiences in higher ed builds a strong case that silos can actually improve not only the work we do but the relationships with our teams.
If I was a single issue voter I would be a human rights voter, and I consider education a human right. HEY PARTY PEOPLE! This week we welcome the all-around amazing, fantastic Amanda Costello – a content strategist, speaker, and tabletop gamer who loves higher-ed. One of our favorite things about Amanda is that she […]
If I was a single issue voter I would be a human rights voter, and I consider education a human right. HEY PARTY PEOPLE! This week we welcome the all-around amazing, fantastic Amanda Costello – a content strategist, speaker, and tabletop gamer who loves higher-ed. One of our favorite things about Amanda is that she […]
In podcast #51, Amanda Costello stops by to discuss her role with Minnewebcon and how she got her start as a content strategist. Amanda Costello is a content strategist in higher education, and an award-winning speaker about working with content specialists and the web, content strategy, building web teams, and sharing ideas to do good work. She's also the director of MinneWebCon, a grassroots knowledge-sharing web conference in Minnesota.
In podcast #51, Amanda Costello stops by to discuss her role with Minnewebcon and how she got her start as a content strategist. Amanda Costello is a content strategist in higher education, and an award-winning speaker about working with content specialists and the web, content strategy, building web teams, and sharing ideas to do good work. She's also the director of MinneWebCon, a grassroots knowledge-sharing web conference in Minnesota.
When working with experts, how do they convey detailed information yet allow you to adapt concisely for the web? And who gets final sign off? Amanda Costello has honed the art through her work at the University of Minnesota. She discusses her methods and gives advice on working with the specialists.