Podcasts about content matters

Bianca Fritz ist Content-Mentorin, Copywriterin und Autorin der Bücher “Mindful Social Media Marketing” und “Content Matters”. Sie berät Entrepreneure und NGOs in Sachen Online-Content - von der Konzeption über den Workflow bis hin zu kleinsten Details in ihrem Inhalt.Du kennst Bianca schon aus Folge 19 über Mindful Social Media Marketing und Folge 111 - dem Round Table zum Thema “Selbstständig mit ADHS”. Außerdem durfte ich ihr ein Interview über soziales und politisches Engagement im Business geben. Heute wollen wir über unser gemeinsames Kernthema sprechen: Wertvollen Content. Auch und gerade in Zeiten von KI!Bianca hat als ehemalige Redakteurin aus dem Nähkästchen geplaudert: Du erfährst, wie Journalist*innen (und DEINE Leser*innen!) lesenswerte Themen bewerten, was die Möglichkeiten und Grenzen von KI für die Content Creation sind - und wie du dein Thema immer wieder neu, wichtig und interessant verpacken kannst. Folgende Fragen habe ich Bianca im Podcast-Interview gestellt:Was macht guten Content aus? An welchen Kriterien kann man ihn erkennen oder festmachen?Das Internet ist übervoll mit Tipps, Ratgebern, Anleitungen, Informationen und Verkaufstexten. “Bringt” Content-Marketing überhaupt noch etwas?Künstliche Intelligenz verändert sowohl die Inhaltserstellung als auch das Such- und Informationsverhalten. Nutzt du KI für deinen Content - und wenn ja, wie?Siehst du KI als Bedrohung für z. B. Texter*innen oder andere Dienstleister*innen? Wie könnte sich deren Leistung (und die Nachfrage und Wertschätzung dafür) verändern?Was würdest du Selbstständigen raten, die entmutigt sind, “auch noch” ihre eigenen Inhalte beizutragen? Nach dem Motto: Kann ChatGPT das nicht eh besser?Was ist das Spezielle an journalistischem Schreiben - und warum braucht Marketing journalistisches Schreiben?Die meisten Einzelunternehmer*innen haben keinen Journalismus- oder Marketing-Hintergrund. Was sollten sie unbedingt für ihren Content wissen oder können?Wie können wir unsere Inhalte so relevant wie möglich für unsere Zielgruppe machen?Welche Tipps hast du, um online Aufmerksamkeit zu erregen - ohne Clickbait-Taktiken oder Marktgeschrei?Wie würdest du einen coolen Titel oder eine packende Einleitung für dieses Interview texten (als Live-Beispiel)?Hör am besten gleich rein für sofort umsetzbare Content-Tipps und -Ideen - oder lies das Transkript auf https://lillikoisser.at/114-interessanter-content. Bianca und ich freuen uns natürlich über deine Fragen, Kommentare und Shares!Links für dich:Biancas Website: https://biancafritz.com/ Biancas Bücher mit kostenlosen Leseproben und Audio-Impulsen: https://biancafritz.com/buch/ Biancas Warteliste für die Membership “Wortkost”: http://biancafritz.com/wortkost 

Opening & closing music courtesy of Tuba Christmas Bowling Green Ky (Used with permission ) Tennebaum (opening) Carol of The Bells (closing) Digital Tax Tip of the DayDon't use your debit card at the Publix Pharmacy!The charge will appear on your statement as “grocery”. The store receipt is printed on heat-sensitive paper and will fade over time. Later this week on Content Matters, a homage to Bob Newhart -- I place a call to Joesph Pulitzer -- editor and publisher of the New York Sun and benefactor of Lady Liberty. He raised the money to build the pedestal on which she stands in New York Harbor.

Music from Tuba Christmas Bowling Green, Kentucky, used with permission, they play the music not played much from the Tuba Christmas catalog Join me next Monday when I explain how to make resolutions that matter, Content Matters on Wednesday my interview concerning the battle of Nashville 170 years ago..

“You can't cook with love”...  They say the meal doesn't taste the same.  What about with your content?  If you don't put your energy into it, it doesn't have the same impact.  Let's talk about it with our special guest this week, Cressida Pollack.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week four - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and ⁠⁠@cressidapollack. ⁠ GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠ ⁠ KEY EPISODE TAKEAWAYS

Opening music courtesy of Bellevue Presbyterian Church, closing courtesy of Harpeth Presbyterian Church.Kimberly Clark  Corp, producers of toilet paper and other paper products (stock symbol KMB), are poised to announce a special dividend based on news from Mobile, AL, after a recent surge in TP purchases ahead of a planned Dock Strike… Mobile residents must be advised they may run out of bananas before TP.Join me later this week for the Content Matters (the magazine) podcast, Chat/WTF loves to hate, and we'll talk about how Europe is fighting plastic waste.The weather dunces of Fox News Weather strike again.“Kvetching about supersaturated soil….”

With the end-of-year standardized tests quickly approaching, it's time you start thinking about what kind of test review you're going to do and how you're planning on preparing your students. But since you can't review everything from the year, how are you going to decide what content matters the most to review? Don't worry; we've got you covered! In today's episode, we're sharing how to figure out which parts of your curriculum you need to focus on the most during your elementary test review. For all the resources mentioned in this episode, head to the show notes:https://www.secondstorywindow.net/podcast/elementary-test-reviewResources:2 Week Free Morning Work SampleSpiral Review Morning WorkClassroom Procedures and Routines Planning Guide BundleAchieve the CoreConnect with us on Instagram @2ndstorywindowShop our teacher-approved resourcesJoin our Facebook group, Teacher ApprovedLeave your review on Apple Podcasts!Mentioned in this episode:Do you have a question or concern that could use a teacher-approved solution? We'd love to answer your question on the podcast! Submit your question to hello@secondstorywindow.net and put "podcast question" in your subject line.

I am so excited to share this conversation. I am speaking with Stacey Martin about Content Matters. She is an expert on Content Matters and how she help business thrives with the right messaging.Check out her spring refresh bundles as well. https://your-content-matters.com/https://your-content-matters.com/contact-ushttps://www.facebook.com/profile.php?id=61556615072038https://www.instagram.com/yourcontentmatters/

High-quality, authentic content deepens engagement with students and advance literacy achievement.

Are you ready to unlock the blueprint for scaling your venture to 10 million? In this episode, CEO Danielle Hayden is joined by Bridget James Lin, founder of Freedom Queen to share how she transformed her coaching business into a movement empowering women to create million-dollar ventures using organic social media. Listen to the episode to hear more about Bridget's journey, mission, and the unique strategies she employed to scale her business using social media.   Key Takeaways: Bridget Ling's journey of turning coaching into a million-dollar success. Secrets for creating killer content on Instagram and TikTok. The art of strategic team building without overwhelming your business. Bridget's roadmap to scaling Freedom Queen to a $10 million empire. The importance of cleaning up before scaling for enduring success. How taking action and not perfect circumstances breeds confidence and success.   Topics Discussed:  Intro (0:00) Bridget's Mission in the World: Building Million $ Movements Using Organic Social Media (0:59) Working with Community: 3 Main Offers (4:32) Bridget James Ling: Do it Yourself and Learn Faster (6:26) Content Matters (7:50) Why did Bridget Choose Instagram and TikTok? (10:33) Mindset Mastery Framework (14:34) Not Feeling Qualified: Actions to Start Working on Your Mindset (15:37) Is There Any Hollywood Moment? (17:30) How Bridget Keeps Her Money Mindset Strong and Why She Got Rid of Pinterest? (19:07) Freedom Queen: Slim Team (24:26) Did Bridget Hire Too Soon? (25:26) What's Next: Expanding The Reach and Growing Bigger (26:34)   For help with your money mindset and more, visit: https://kickstartaccountinginc.com/get-started/   Connect with Bridget James Ling: Website | https://www.signonclients.com/signup Instagram | Bridget James Ling   Connect with Danielle: Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc.  

Are you ready to unlock the blueprint for scaling your venture to 10 million? In this episode, CEO Danielle Hayden is joined by Bridget James Lin, founder of Freedom Queen to share how she transformed her coaching business into a movement empowering women to create million-dollar ventures using organic social media. Listen to the episode to hear more about Bridget's journey, mission, and the unique strategies she employed to scale her business using social media.   Key Takeaways: Bridget Ling's journey of turning coaching into a million-dollar success. Secrets for creating killer content on Instagram and TikTok. The art of strategic team building without overwhelming your business. Bridget's roadmap to scaling Freedom Queen to a $10 million empire. The importance of cleaning up before scaling for enduring success. How taking action and not perfect circumstances breeds confidence and success.   Topics Discussed:  Intro (0:00) Bridget's Mission in the World: Building Million $ Movements Using Organic Social Media (0:59) Working with Community: 3 Main Offers (4:32) Bridget James Ling: Do it Yourself and Learn Faster (6:26) Content Matters (7:50) Why did Bridget Choose Instagram and TikTok? (10:33) Mindset Mastery Framework (14:34) Not Feeling Qualified: Actions to Start Working on Your Mindset (15:37) Is There Any Hollywood Moment? (17:30) How Bridget Keeps Her Money Mindset Strong and Why She Got Rid of Pinterest? (19:07) Freedom Queen: Slim Team (24:26) Did Bridget Hire Too Soon? (25:26) What's Next: Expanding The Reach and Growing Bigger (26:34)   For help with your money mindset and more, visit: https://kickstartaccountinginc.com/get-started/   Connect with Bridget James Ling: Website | https://www.signonclients.com/signup Instagram | Bridget James Ling   Connect with Danielle: Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc.  

So, you have a sales team— but you can't seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to understand why content marketing drives business. On today's episode of "Marketing Matters," Morgan and Sarah are discussing the key aspects of content marketing and why it is effective in the B2B business world. We'll focus on what content is and how it can lead to sales enablement. Tune in to learn about the value that content marketing can bring to your business. Highlights: Why is content marketing important to sales enablement? Why is having the right mix of traditional and digital media important? What is inbound marketing? How does digital and traditional content play a role in relationship building? Why is it important to have organic content? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast. His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."In this episode we cover:00:00 - Intro01:23 - Incorporating AI into Strategies and Budget04:43 - Measuring Growth Results Impact with AI09:10 - Top AI-Driven Marketing Content Pieces12:16 - Emerging Market Opportunities for the Future14:48 - AI-Enhanced High-Converting Sales Pages18:57 - SEO Content Optimization with AI23:23 - AI-Driven Content Publishing and SEO Ranking26:06 - Managing and Hiring Roles for AI-Powered Content27:59 - Recap29:08 - Andy's Preferred Activity for Achieving Flow State30:20 - Andy's Advice to His 25-Year-Old Self31:38 - Andy's Major Challenges at Orbit Media Studios33:37 - Key Resources Instrumental to Andy's Success35:06 - What Success Means to Andy Today36:28 - Connect with AndyConnect with Andy:Andy's LinkedInMentions:Chris CarrMark SchaeferJoanna WiebeClaude.aiMidjourneyStable DiffusionTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company

Identifying Your Niche: Why Unique Content Matters for YouTube Creators Identifying Your Niche: Why Unique Content Matters" dives into the importance of finding a unique content niche for aspiring YouTube creators. We discuss how to identify your place, strategies for creating original content, and how to overcome common pitfalls. This episode is a must-listen for anyone looking to discover their space in the vast YouTube ecosystem. “Unlock Your YouTube Success with TubeBuddy: Skyrocket Your Channel Growth Effortlessly!

"Everything is in a cycle, and the cycle is dictated by the audience's needs and wants, the studio's needs and wants in terms of the financial bottom line, right? Those two very evolving organisms are always trying to sync into the right gear. So, I don't worry anymore because it always comes back around. You're in this long enough, you just go, all right, this is a cycle, it'll come back around."  Stephanie Allain Stephanie Allain of Homegrown Pictures, is a prolific film and television producer dedicated to creating content by and about women and people of color with authentic stories, depictions, and representation. She began her career in the mid-80s as a reader at the elite talent agency, CAA, a job that required reading scripts and books submitted to the agency and providing coverage of the material, often the first barrier for further consideration and development.  In her next position at Columbia Pictures, as one of only two African-American readers,  a young USC student found his way to her under the guise of interest in a job. Instead that student, John Singleton, pitched her Boyz in the Hood and the rest, as they say, is history. Stephanie worked with John Singleton on five movies: Boyz N the Hood (1991), Poetic Justice (1993), Higher Learning (1995), Hustle & Flow (2005) and Black Snake Moan (2006). She also produced Something New, Peeples, Beyond The Lights, Dear White People, French Dirty, Burning Sands, Juanita and Really Love. Her work has been nominated for numerous awards with wins from the Academy of Motion Pictures Arts and Sciences, Film Independent Spirit Awards, NAACP and others. A few of her projects currently in production include her first documentary Untitled Billy Preston, and a limited series for HBO, Sula by Toni Morrison. Amid a brilliant career, Stephanie became the first black woman to co-produce the Academy Awards (2020) and made history again by becoming the first woman of color to be named as President of the Producer's Guild of America (2022). Please join me, your host, Brad Johnson, on Corner Table Talk with this inspiring woman and Hollywood powerhouse. * * * Instagram: Corner Table Talk  and Post and Beam Hospitality LinkedIn: Brad Johnson E.Mail:  brad@postandbeamhospitality.com For more information on host Brad Johnson or to join our mailing list, please visit: https://postandbeamhospitality.com/ Theme Music: Bryce Vine Corner Table™ is a trademark of Post & Beam Hospitality LLCSee omnystudio.com/listener for privacy information.

Reim El Houni is a Dubai TV legend.She joined TSB to discuss her passion for creating engaging video content, her production company Ti22 Films,and her new show DXB Today, which airs each night at 8:30pm on Dubai One.https://ti22films.com/.@reimelhouni Hosted on Acast. See acast.com/privacy for more information.

Read Tess's Blog:tessneedham.blogFollow Tess: on LinkedInView the Report: WordPress VIP's Content Matters 2023 ReportLearn: Explore all the ways WordPress VIP can help your organization todayFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

00:00:00 Intro 00:20:45 Akina wants to talk about Pyosik 00:29:35 Alienware break! 00:32:12 tuft's take: CLG to be top 4 in the regular season 00:49:00 washi's take; FLY won offseason 00:57:15 billabang's take: esports could take some ideas from traditional sports to spice things up 01:11:52 Grubhub break! 01:16:05 Cayotix's take: 100T will not be top 4 but still great for viewership 01:29:06 TheCreature's take: teams should focus less on content 01:47:25 Mark and Travis brainstorm solutions to lack of content 01:50:30 Outro

Why are you posting to your blog? Why are you creating videos on Tiktok? Why are you sharing that to your stories? These are just some of the questions you can ask yourself to figure out your Content Intention for each platform. It's also a sneak peak into this episode and how we at Felly Day VA look at the intentions you have for your content so that we can provide you with the desired result. Download the Service guide and apply to work with us: fellyday.com/content-repurposing-services Follow and share us on Instagram: @unprofessionalentrepreneur and @fellydayva --- Send in a voice message: https://podcasters.spotify.com/pod/show/felly-day/message

Marketing is a continually evolving practice, and content marketing is a major element of that practice. Brian Piper, a marketing consultant and the co-author of the upcoming second edition of EPIC Content Marketing, joins us on the Content Matters podcast to talk about content marketing, the upcoming Google Analytics 4, getting better at SEO, and the impact of Web3 on brand marketing. If you want to understand how to evolve your markeing training or where to focus your marketing efforts, this episode is a must-listen. A few highlights: How Brian got started in content marketing thanks to a book called EPIC Content Marketing. How to prepare yourself for GA4 Why brands are getting involved in the creator economy. Why brands should be thinking about Web3 Content marketing in higher education. Where You Can Find Brian: LinkedIn: https://www.linkedin.com/in/brianwpiper/ Website: https://www.brianwpiper.com/ Twitter: https://twitter.com/brianwpiper The book: Pre-Order Epic Content Marketing, 2nd Edition Purchase $PIPER coin

Shay Banks is a social media strategist and consultant who provides social media solutions for small business owners. Shay knows how to leverage social media to help get you noticed and create better visibility and traction for you and your career.  I've worked with Shay for a few months and truly appreciate her talent and expertise.  In this episode, Shay and John talk about how you can use social media to promote your professional brand, why every piece of content you post matters, the balance between freedom of speech, social media, and your job, and how you can create more engagement to increase your online presence.  Shay is offering a free LinkedIn review to the first 20 listeners who contact her with “The Mid-Career GPS Podcast” in the subject line. Email Shay at shay@shaybanks.com.  Connect with Shay – Website | LinkedIn  Key Topics & Time Stamps: ·      Introduction (0:05)·      Meet Shay Banks (4:40)·      How Shay Leverages Social Media (10:25)·      Every Piece of Content Matters (16:10)·      What Is On Your Social Media? (19:50)·      Freedom of Speech and Your Job (24:15)·      You Are a Brand Ambassador (26:10)·      LinkedIn Tips (29:40)·      When a Clip Goes Viral (34:40)·      Creating More Engagement (36:54)·      Network Before You Need It (39:25)·      Shay's Advice to Help You Build Your Mid-Career GPS (41:55)·      Connect with Shay (43:20)List of Resources:·      Your Mid-Career GPS – Four Steps to Figuring Out What's Next by John Neral·      SHOW UP - Six Strategies to Lead a More Energetic and Impactful Career by John Neral·      Former Flight Attendant Sues Delta Airlines by TheGrio.com Calls to Action: ·      Get your free Mid-Career GPS Resources, including a job search tracker and reflection questions, at https://johnneral.com. ·      Join the “Your Mid-Career GPS Private Facebook Group” here and be part of a fantastic group of like-minded professionals navigating their career paths just like you. ·      Get notified when new podcast episodes drop. Subscribe on Apple Podcasts here or wherever you listen. And don't forget to rate and review to let me know what you are enjoying or learning. ·      Let's stay connected by following me on social. LinkedIn @johnneral, Instagram @johnneralcoaching, Facebook @johnneralcoaching, Twitter @john_neral.·      Visit https://johnneral.com for more information.  

Shlomo Kugler is the Head of the Video Department for Market My Market. Since 2021, Shlomo has helped produce cinematic videos for law firms across the U.S. to drive in more clientele and to focus on bringing out your ultimate sales pitch. Connect with Shlomo on LinkedIn: https://www.linkedin.com/in/shlomo-kugler-58a98a76/Visit Market My Market's Website: https://www.marketmymarket.com/On This Episode, We Discuss... - Video Production & Improving Your Firm's Website with Video- The Impact of Showcasing a Law Firm via Video- How Client & Attorney Videos Spotlight the Importance of Law Firms

Though important, being great at utilizing instructional strategies and developing relationships aren't enough.  Know that content matters.  If you don't know your content, what exactly are you delivering to your students?  It's time to bridge the gap.

It's so cool when you get guests that you've never met in person but connected on Instagram and through content.  You already start getting to know people before you actually know them, which is the power of why we do what we do. And so guys, I can't wait for you to get to know my guest this week, Tony Acosta. He is a real estate broker in Utah. He is a part of the Forbes real estate council.  He is the Director of the Utah podcast coalition and what he shares with us this week is FIRE!  This is seriously an episode you DO NOT want to miss! Connect w/ Tony: Instagram:https://www.instagram.com/_tonyv2/ ( https://www.instagram.com/_tonyv2/)  Podcast:https://podcasts.apple.com/us/podcast/the-asktony-show/id1357674711 ( https://podcasts.apple.com/us/podcast/the-asktony-show/id1357674711) Want a better presence online, but don't have all the time you need to put into it?! You're welcome! :) http://www.contentcompounding.io/ (www.contentcompounding.io) Connect with Coach Kyle: Website:https://kyledraper.com/ ( )https://kyledraper.comfacebook/ (https://kyledraper.com) Facebook: https://www.facebook.com/CoachKyleDraper/ (https://www.facebook.com/CoachKyleDraper/) Instagram: https://instagram.com/coachkyledraper (https://instagram.com/coachkyledraper) Everything Else:https://linktr.ee/coachkyledraper ( https://linktr.ee/coachkyledraper) Do you love the music in my intro and outro? Hit up @michaelglennmusic on IG to get your own! https://www.instagram.com/michaelglennmusic/ (https://www.instagram.com/michaelglennmusic/) Want FREE Social Media Advice? http://bit.ly/topofmindsellingfbgroup (http://bit.ly/topofmindsellingfbgroup) Need a Dynamic Speaker for an Event or Group? Duh...Me! http://bit.ly/coachkylespeakerkit (http://bit.ly/coachkylespeakerkit)

We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can't be good in one without a solid understanding of the other.  Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences. Here's what you'll learn: With all the tools and technology available to marketing today, how do move past the complexity to create a martech stack that works? Why marketing operations and content strategists need to work together and how. How she got into marketing operations and where she sees its future. The problem with marketing attribution today. The role of women in marketing operations today. About Moni Oloyede: Moni Oloyede is the Director, Marketing Infrastructure at Fidelis Cybersecurity, and an expert in Digital Marketing Strategies, Marketing Automation, and Inbound Marketing. Oloyede specialized in inbound marketing strategies and has an extensive background in content marketing and content development for B2B companies. Oloyede is certified in Marketo, Eloqua, and ExactTarget, and deployed several multichannel integrated digital programs for lead generation, product launch, lead nurturing and up-sell/cross-sell. A frequent speaker at conferences and events, Oloyede recently shared her insights on marketing attribution at the MarketingProfs B2B Spring Forum. Where You Can Find Moni: LinkedIn: https://www.linkedin.com/in/moni-oloyede/ Twitter: https://twitter.com/MoniOloyede Personal Website: https://momartech.com/ Additional Resources: Finite Fest: https://hopin.com/events/finitefest2022 Mind the Gap: Bridging the Gap Between Sales and Marketing Through Empathy: https://player.captivate.fm/episode/354a0a71-e5e8-4a0f-92ec-3b92f655e5db ROI Tracking: How to Properly Measure Marketing Success: https://www.youtube.com/watch?v=NV4U5YNCg5M (See lots more on Moni's LinkedIn Profile)

Today's digital age has given us a level of connection and access to information like never before - but not without its downsides. With everything shifting to online during the COVID-19 pandemic, the lines between our professional and personal have been blurred. Being just physically healthy isn't enough anymore. We need to recognize how vital our mental health is to our overall wellbeing.Joining me today is Trey, health content writer for Life Sculpt. We will discuss why forging genuine connections with others plays a crucial role in our happiness, how we can build said connections in the new digital landscape; and importantly, the importance of establishing boundaries for yourself against the constant wave of information and content.This is a very insightful episode about keeping ourselves balanced for our mental health, so please make sure to give it a listen! In this episode we cover:Trey's background in health and his current focus on mental healthBuilding connections in the digital ageKeeping content consumption and creation balanced for your wellbeingEstablishing boundaries for yourself and preventing burnoutThe struggle of making new friends as an adultThe value of communitiesGuest Bio: About Treigh“I'm a short dude who enjoys many of life's wonders – even with clinically diagnoseddepression and anxiety. My journey has taken me through many ups and downs, learning allkinds of lessons along the way. I'm an advocate for mental health, fitness, and a healthylifestyle. Born and raised in a small town now living in the city. I'm also a dog dad, a gardener, and an entrepreneur.”Connect with Trey:Website | Life Sculpt -https://bit.ly/37RPGXyLink to article -On Mental Well Being- https://bit.ly/3L5XC5EConnect with Amanda Elise LoveAmanda Elise Love is a Registered Holistic Nutritionist who teaches women how to cook simple but delicious allergy-friendly healthy meals and to integrate a holistic approach through mind, body, and spirit.Amanda also has a long history of illness which culminated with the diagnosis of Fibromyalgia at the age of 20 in 2010. Which caused debilitating pain and other aspects of her life because of this, she made it her life mission to teach others how to cook allergy-friendly food and lead a holistic life. She holds a diploma as a Registered Holistic Nutritionist, certifications in gut health, culinary nutrition, and more.Join the Cooking with Love Facebook Group: https://bit.ly/3y67neb Connect with Amanda on Instagram: https://www.instagram.com/amandaeliselove/ 

There is so much to understand about content strategy, and Hilary Marsh, Chief Strategist of The Content Company joined us on the Content Matters podcast to talk about some areas that are not as widely discussed.  The focus for our talk was more on content strategy for intranets and for companies where content is their primary offering (like associations and non-profits) but you could apply much of what Hilary shared to all content strategy work.  Key topics included how content strategy has evolved, what organizations are doing well and not so well and much more, including: How to think about content as an investment. How content strategy for an intranet is different from content strategy for a website (or isn't). Why content strategy is an HR issue and needs to be a part of everyone's work. How to operationalize content strategy. How content management technology supports content strategy. The audience engagement journey (you have to listen to learn what this is).  About Hilary Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich nonprofit organizations and associations get better results from their content by improving their practices.  Hilary has over 20 years experience in content strategy, community management, digital transformation, digital governance, and more. She is a regular speaker at conferences like Confab and the Content Strategy Forum. She is also a guest professor at FH Joanneum University of Applied Science in Austria and the Content Strategy Professor at the University of Strasbourg in France (the only university-level course in content strategy). Hilary works primarily with non-profits, associations, and companies who want to improve their intranets. Where You Can Find Hilary: LinkedIn: https://www.linkedin.com/in/hilarymarsh/ Twitter: https://twitter.com/hilarymarsh The Content Company: https://contentcompany.biz/ The Content Strategy Community: https://content-strategy.com/ Join Hilary at: Confab in May: Content measurement that matters: Not everything that can be counted counts STC Summit in May: https://summit.stc.org/ Hilary's newsletter: https://www.contentcompany.biz/newsletter The course Hilary mentioned that she will be teaching (isn't live yet, but keep an eye out for it here): https://firehead.net/training/ Lots of content strategy tools: https://contentcompany.biz/tools, including: The Content Strategy Roadmap: Content Assessment Scorecard

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach content technology to enable their business strategy and improve performance. Cathy has 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. Aside from geeking out on content operations, Cathy and Ian discuss the recent acquisition of GatherContent by digital asset management vendor Bynder. Ian then winds down the week with Cathy's colleague and his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares a story of walking the tightrope of executing your content strategy. Enjoy!  The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Cathy McKnight on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Coverage of the acquisition of GatherContent by Bynder on CMSWire Official PR from Bynder on the GatherContent acquisition Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube I'll Be There for You - The Rembrandts - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's still a misconception in the online business space that Facebook Ads are a magic pill.That you can throw some money at ads and hey presto - you're a millionaire overnight. But that's not how it works sadly (I mean I wish it was THAT simple!)And your organic content matters more than you might think.Because if your content and messaging is shit…well your ads won't fix that.Ads should be used to enhance your current results. Not as a quick money making scheme.Ads + Organic Content are a match made in heaven - so as I'm the Content Wizard, on today's episode of the How I Do Content Podcast, I'm talking to Facebook Ads Wizard Nat Alaimo.Nat is a FB Ads Manager and Funnel Strategist for course creators. She uses ads to help businesses scale and get their message into the lives of more clients and students. She knows that sharing their message is what allows business owners to create impact, achieve freedom and unleash their magic.Nat has spent 12+ years honing her strategic and technical skills in the Facebook World of digital marketing. Natalie mixes this strategic superpower and real-world experience with intuition and meaningful data to create ad + funnel strategies that fit her clients personality and business (because THAT's when the best results happen).In today's episode Nat and I chat about all things Facebook Ads + Content. The kind of content that helps you create great ad funnels and everything you need to know about Facebook Advertising in 2022.So let's dive inThings You'll Learn in this Episode of How I Do ContentWhy you can't throw money at Facebook Ads and expect results overnightFacebook Ads strategies that ACTUALLY work in 2022The role your content plays in your ad funnelsConnect with Nat AlaimoFollow Nat on Instagram https://www.instagram.com/nalaimo/ Buy The Ads Profit Planner at https://nataliealaimo.com/services/ads-profit-planner/ Take the Ad Personality Quiz https://nataliealaimo.com/quiz/ Find out more at https://nataliealaimo.com/ Want more? Join the March intake of the School of Content Wizardry at https://thesocialbolt.com.au/the-school-of-content-wizardry/ Instagram: @thesocialboltBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE 

In this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms. Today's actionable item: Creating spreadsheets.  Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help wit  creativity, covering your pain points and organization. Wondering how to get people to notice your content? Check out our blog post on Ways to Get Your Facebook Page Noticed by Users.  At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you.  Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums 

This episode originally aired on July 8, 2021. What role does design play in policing? In this episode, Sam is joined by Jennifer Rittner, a writer, educator, and Principal at Content Matters. Jennifer was the guest editor of our latest Design Museum Magazine Issue, The Policing Issue, which explores how one of the most powerful institutions functions by design. Jennifer shares more on how she chose the contributors for the issue and the role of design in policing. Later on in the show, they are joined by Timothy Bardlavens, a design leader, cultural strategist, and diversity, equity and inclusion consultant and writer. Currently, he is a Product Design Manager at Facebook and he co-founded &Design with Antionette Carroll. In the Policing Issue, Timothy and Jennifer wrote the essay “Designed for Harm: How Products of Policing Enforce Extra-judicial Practices of Control and Submission.” Timothy discusses the products and practices of control and submission and how design can be used for harm. Together, they discuss how to design against harm and rethinking the current framework.  For links to resources we discuss on this episode, visit our show page: From the Archive: The Intersection of Design and Policing

High-quality, effective, and well-designed digital content is important, especially when the goal is to enhance the customer experience. Related Links: Abierto Sample Content LG Business Solutions Episode #248 The Future of Forecourt Communication is in Pixels Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS About our Guests: Rick Sales, President, Abierto Enrique (Rick) Sales has served as the President of Abierto since it was founded in 2005. He has an extensive background in the Convenience and Fueling industry, working as the Vice President of Sales and Marketing for Intelligent Controls before starting Abierto. As technology changes, Rick continues to evolve the company and adapt to new industry trends and problems. Rick has a black belt in Taekwondo, enjoys fishing, and is a rabid Celtics fan. Abierto Networks is a Digital Engagement Solutions provider focused on the Convenience Store and Convenience Foodservice Retail industries. Their digital marketing solutions integrate in-store digital signage, digital menu, engagement kiosks, mobile coupons and mobile engagement technologies to help retailers increase sales by maximizing consumer upsell, cross-sell and revisit opportunities. Dan Smith, U.S. Vice President of Business Development, LG Electronics. Dan Smith is the U.S. vice president of business development for LG Electronics. Dan has led sales and engineering teams to develop new markets and customers by combining technical, academic and practical knowledge with decades of market knowledge.

Why the 101-level explanations will win you trust of your customers... Basic content. What does that mean? Firs, content is any information that your company produces to explain, educate, entertain people about the product or service your company sells.  The basic content is the introductory or 101-level information about your company's products or services. For us on the panel, all marketing company owners, some basic content that we would produce would be basic information about a website or introductory information about how to choose a social media scheduling tool or 101-level information about how to get started with email marketing. This is the basic stuff. Here's the problem - While most of our clients and potential clients and probably YOUR potential clients and customers are searching for the basic information on a product or service they are learning about, most companies want to talk about the advanced stuff. They want to talk about the thought leadership stuff, or the high-level concept stuff not the basic stuff.  So right away we have a disconnect between you and your customer. Not good. Join us today as we discuss basic content and get you on the road to creating this essential information for your customers.

What role does design play in policing? In this episode, Sam is joined by Jennifer Rittner, a writer, educator, and Principal at Content Matters. Jennifer was the guest editor of our latest Design Museum Magazine Issue, The Policing Issue, which explores how one of the most powerful institutions functions by design. Jennifer shares more on how she chose the contributors for the issue and the role of design in policing. Later on in the show, they are joined by Timothy Bardlavens, a design leader, cultural strategist, and diversity, equity and inclusion consultant and writer. Currently, he is a Product Design Manager at Facebook and he co-founded &Design with Antionette Carroll. In the Policing Issue, Timothy and Jennifer wrote the essay “Designed for Harm: How Products of Policing Enforce Extra-judicial Practices of Control and Submission.” Timothy discusses the products and practices of control and submission and how design can be used for harm. Together, they discuss how to design against harm and rethinking the current framework.   For links to resources we discuss on this episode, visit our show page:  The Intersection of Design and Policing  

Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No Forms. No Spam. No Cold Calls. Along with over seven years in executive marketing positions, Conant is also a seasoned sales leader, so she understands well the challenge of getting sales and marketing to work well together and how things need to evolve in companies to make that happen. Some of the things we talked about: Her shift from sales to marketing and her belief that employee and customer experience are at the heart of everything. How we make it difficult for people to buy from us and how to fix it by getting rid of the three pillars - forms, spam, and cold calls. How to determine relevance to know which accounts and contacts within those accounts to engage. Why predictive revenue growth is key for CMO's to understand and implement. The difference between working an account and working a lead. The process to get everyone on the same page. How marketing and sales teams are evolving. Where you can find Latané: Twitter: https://twitter.com/LataneConant LinkedIn: https://www.linkedin.com/in/latane-conant/ Other Resources: 6sense website: The 6sense Account Engagement Platform Her book: No Forms. No Spam. No Cold Calls.

To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson joined us on the Content Matters podcast to talk about the elements of content strategy and how they all work together to build better customer experiences. She shared her insights on content marketing, copywriting, UX writing, content marketing, content design, and much more. Inside This Episode: The complete definition of content strategy The difference between marketing writing and writing for the web and products How content impacts the entire customer journey How leadership needs to approach content design and measurement About Kristina Halvorson Kristina Halvorson is widely recognized as one of the most important voices in content strategy. Her seminal book Content Strategy for the Web is credited with sparking the explosive growth of content strategy and its recognition as a critical field of practice. She appears regularly a featured speaker at conferences all over the world and is known for her lively, insightful presentations. Kristina is the executive producer of Confab and Button, two events focused on helping content strategists, designers, and writers create and care for exceptional content all along the customer journey. Where you can find Kristina: LinkedIn: https://www.linkedin.com/in/kristinahalvorson/ Brain Traffic website: https://www.braintraffic.com/ Confab Conference: http://confabevents.com/ Button Conference: http://buttonconf.com/ Other Resources: Content Strategy for the Web, 2nd Edition

Hey o! The words we consume influence our thoughts. Our thoughts control our lives! Here is one perspective

What could you learn about sales engagement and enablement from a former Middle School and High School band teacher? Probably more than you think. In this takeover episode of #FlipMyFunnel, Content Matters host Barb Mosher Zinck speaks with Kris Laird, Sales Process & Development leader at Ingeniux, about sales engagement, enablement, and the technologies that drive both. What is the difference between sales engagement and enablement, and what did his time as a music educator teach him that he's been able to use in his sales career?

Remember the Facebook boycott in July 2020? And the Stop Hate for Profit campaign?Those concerns haven't abated even slightly.In this takeover episode of #FlipMyFunnel, Content Matters host Barb Mosher Zinck speaks with Jim Edmunds, CEO at Ingeniux, about ethics and digital content.

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss: • How Blake launched his first digital product • Why testing new ideas and connecting with others is more important than followers • What the absolute best content creators have in common • And so much more Blake Emal is the CMO of Copy.ai Twitter: https://twitter.com/heyblake LinkedIn: https://www.linkedin.com/in/uxblake Copy.ai: https://www.copy.ai/ Go behind the scenes of Top Of Mind -> https://stewarthillhouse.com/topofmind

SEO is search engine optimization, and it is the way that Google integrates all of the information about your law firm from the entire internet to determine whether or not to place you on the first page of their search engine.If you are attempting to optimize your law firm's website to gain the coveted top spots on Google's search engine, one of the best ways to do so is through fresh content on your law firm's website. This episode will focus on why new blog posts and fresh content on your law firm's website matters, how to actually create and format your articles, and how to promote your articles once they are published on your law firm's website.CREATING GREAT CONTENT SERIESThis series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:www.LawQuill.com/podcast-004_____________________________________________________________________________________Interested in learning more about digital marketing and your law firm? Head over to Law Quill for more advice and tips in my extensive blog!www.LawQuill.com/blog_____________________________________________________________________________________Interested in having someone help you with your digital marketing and content creation for your law firm's website? I would love the opportunity to visit with you and find out your goals (so I can help you reach them!) Hop on my calendar anytime atwww.calendly.com/lawquillor email me directly at annette@lawquill.com

We were shortsighted.We thought the web was the end destination for content.Really, it was just a cog in the omni-channel universe around us.In this episode of Content Matters, host Barb Mosher Zinck talks with Scott Abel, the CEO and Chief Wrangler of the Content Wrangler, about content strategy and information enablement.

Jesse Miller from Mediated Reality returns in joining me for our month in review chats. Screen time needs to shift to the content consumed vs time spent. UBC (University of British Columbia) Research that supports keeping our kids active and how it is good for their wellbeing even though many areas around the world are under very restrictive rules around social gathering and team sports. FOSI (Family Online Safety Institute) compiled data on a survey they performed with a group of 1,200 US-based parents on their attitude towards parental controls. Some interesting stats, including how many do worry about pornographic content (hint: get our SPIN Safe Browser). Apps of the month - Discord cleans things up on their platform and what's Clubhouse? 

This week on the No Film School Podcast: Disney unveils its new slate of upcoming shows and we discuss the importance of sound in honor of Sound Week here at NoFilmSchool.com. In Tech News, Xelmus announces new, notably eye-catching anamorphic primes. And for Ask No Film School, we answer a question about when and when not to curb your ambitious screenplay idea for consideration of production. Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Why Content Matters And How To Use It Effectively by Dr Marketing Tips

In this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we as tech providers advocate for better ethics and standards over profits? The Facebook boycott, Stop Hate for Profit that's happening this month, is a clear sign that things need to change and that businesses, whether they're B2B, B2C, or whatever, and if they're technology businesses or otherwise, have an opportunity to help drive that change. Our guest to discuss the role of tech providers in fostering a more respectful discourse is Jim Edmunds, CEO and founder of Ingeniux, the sponsor of the Content Matters podcast.

Tom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help improve customer experience, their relationship with CRMs, and much more. He also shared his views on marketing today and in the future and provides great advice for getting started with a CDP implementation.

All that glitters isn't gold. How do we become a person of substance rather than something hollow? Listen to find out.You can help us get the word out! If you like the podcast, make sure you subscribe and leave a positive review, and don't forget to tell a friend!Follow us on Facebook: https://www.facebook.com/eastcampusnc/Visit our website: http://www.eastcampusfbcit.orgContact our office at (704) 624-1998

On this episode of The Hustle Ben dives deep into the importance of posting on social media, and goes through some step by step tutorials on how you can get the most out of your Instagram account. 

In today’s episode, we sit down with Jordan Selleck-- the founder of 51 Labs. 51 Labs provides digital marketing services to the lower-middle market and were founded based on a string of failures that blossomed into success. Our guest, and 51 Labs, focuses on generating quality and engaging video content for their clients through using original ideas and avoiding “templated” content.

In this week's episode, Blogist Co-Founder Julian connects with beauty and lifestyle blogger @GlamByRuna to chat about how social media has helped her spread a message of self love and body positivity while also giving her a platform to share engaging and innovative beauty content. The two also share tips on building authentic and symbiotic brand partnerships. Runa's Instagram: glambyruna Runa's YouTube Channel: GLAMBYRUNA